The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, April 12, 2006, Page 1
BIG FIRMS MULL RUN AT CENSUS
The U.S. Census Bureau
drew extensive interest from big PR firms during its recent
industry day as the government entity charged
with counting every American mulls its marcom plans for
the 2010 count.
Among the firms interested
in the future RFP for PR are Burson-Marsteller, Capstrat,
Fleishman-Hillard, GolinHarris, Hill & Knowlton, Home
Front Communications (of Karen Ryan VNR fame), Ketchum,
MWW Group, Qorvis Communications, Ogilvy PR, Porter Novelli,
Strat@comm, and Weber Shandwick. Holding companies Young
& Rubicam which fielded a team of agencies that
won the lucrative 2000 account and Interpublic were
also present at the Census Bureaus initial event.
Dozens of ad agencies
and vendors companies also attended.
Cohn & Wolfe led PR
for Y&Rs 2000 effort, which spanned three years
and billed over $160M overall. Burson-Marsteller handled
a 2003 project for the Census Bureau.
STEWART TAKES EVP POST AT
Kirk Stewart, former chairman and CEO of Manning, Selvage
and Lee who recently retired from Nike, has joined APCO
Worldwide as an executive VP and head of its corporate communications
Stewart retired as head of global communications for Nike,
after an eight-year career with the company.
APCO CEO Neal Cohen said the firm worked directly with
Stewart for several years while he was at the sneaker giant.
Cohen said Stewart will apply his experience to build APCOs
Stewart was at MS&L for 18 years, serving as managing
director for Los Angeles and president of its U.S. operation
before acceding to CEO and chairman.
Earlier in his career, he was a director of public affairs
for TRW and senior A/E for Burson-Marsteller.
John Tsantes, president
of Porter Novellis Advanced Technology unit,
has left the Omnicom unit to re-launch his firm.The former
editor of Electronic Engineering Times, EDN
and Electronic Business sold Tsantes & Assocs.
to PN in 01 because he needed mainstream PR
His new shop, Tsantes Consulting Group, is located in San
Jose. It will develop markets for clients with complex technology.
Services include brand awareness strategies, corporate consensus
audits and media training.
DOWIE, STODDER GET DAY IN
The hotly anticipated trial of former Fleishman-Hillard
head Doug Dowie and John Stodder opened in Los Angeles on
The pair faces conspiracy and wire fraud charges alleging
they bilked the Dept. of Water and Power out of more than
$300K. Both say they are innocent.
The trial is expected to last a month. Discovery has included
more than one million e-mails, billing records and other
Dowie has filed a separate suit, alleging F-H executives
are scapegoating him to cover-up illegal money laundering
activities. F-H denies those charges.
It is not a complicated case, Assistant U.S.
Attorney Cheryl Murphy said in her opening statement. Its
third-grade math and first-grade morals.
COLLENDER MOVES ON TO QORVIS.
Stan Collender, a Congressional budget expert who set up
and managed a Washington, D.C., office for Financial Dynamics,
has joined Qorvis Communications.
Collender, a go-to source for reporters covering the budget
and a corporate speaker, previously was national director
of public affairs and financial communications for Fleishman-Hillard
At Qorvis, he counsels clients in financial communications,
public affairs and media training and joins the firms
media and presentation training teams.
Collender will continue to pen the Budget Battles
column for NationalJournal.com.
FD acquired Dittus Communications late last year, significantly
beefing up its burgeoning D.C. office. Collender joined
FD from F-H in 2004.
ORORKE OUSTS INCUMBENT
FROM L.A. PACT.
San Francisco PR and social marketing firm ORorke
Inc. has beaten incumbent Valencia Perez & Echeveste
for a six-figure PR and media relations contract with the
California agency responsible for air pollution in Los Angeles
and Orange County.
The South Coast Air Quality Management District, which
develops plans and regulations to curb emissions from businesses
in the region, has increased the PR contract by $90K to
$340K over the next two years.
ORorke has worked for several state entities, mostly
in the Bay Area, in its 20 year existence. The firm is charged
with providing media relations, drafting op-eds, placing
AQMD executives on TV and radio, and developing collateral
VP&E, which was a finalist with ORorke, and TLC
Media Works held the account since 2004.
Edition, April 12, 2006, Page 2
EXXONMOBIL GRILLED FOR MASTERS
plan to introduce a resolution at the May 31 annual meeting
in Dallas calling for a report on expenses made in conjunction
with places that discriminate against woman.
The resolution is aimed
at ExxonMobils sponsorship of the Masters Golf Tournament
that is held at Augusta National Golf Club, which bars women.
Martha Burk, director
of the Corporate Accountability Project at the National
Council of Womens Organizations, is behind the resolution.
She led the noisy protest at Augusta in `03.
Burke says ExxonMobils
Augusta ties are an insult to its female employees. She
is certain that the energy giant would not be connected
with an institution that discriminates against racial minorities.
It should be no different for women, she said
in a statement.
ExxonMobil denies that
it discriminates against anybody. It says the Masters sponsorship
offers an ideal platform to communicate to a sophisticated
GREENPEACE CLAIMS WHALING
Greenpeace is telling members to pick up a package of Gortons
fish sticks to celebrate the decision of its parent company,
Japans Nissui, to get out of the whaling business.
The activist group hails the decision as the most important
victory on the save the whales front since commercial
hunting of whales was banned in `86.
Nissui and its four corporate partners killed up to 1,000
whales a-year for scientific research. The meat
ended up on Japanese supermarket shelves. Nissui, which
had been hunting whales since 1934, acquired Gortons
Greenpeace had organized a boycott of Gortons of
Gloucester to protest the whaling activity of Nissui. More
than 25,000 people either sent postcards to Gortons
or attended high-profile demonstrations against Gortons
such as the one that featured Flo the inflated
whales appearance at the National Cherry Blossom Festival
in Washington, D.C., this month. (Tokyo donated the trees
to D.C. in 1912).
The Nissui-led group plans to transfer ownership of its
six-member whaling fleet to the Japanese government. Japan
says it will continue the annual scientific hunt of whales,
and says that whale meat is an important part of its culture.
GOLDBERG TO FD.
Kal Goldberg has left Hill & Knowlton for a senior
VP slot at Financial Dynamics, where he will work in the
special situations practice. He will advise clients on mergers
& acquisitions, Chapter 11 filings, restructurings,
litigation and regulatory matters. Goldberg reports to Hollis
Rafkin-Sax, vice chairman of FD/USA.
At H&K, Goldberg advised MCI Communications on its
acquisition by Verizon, Suntory Water Groups merger
with Groupe Danone Waters, and America West Airlines on
its marriage to US Airways.
He also dealt with SEC, Federal Deposit Insurance Corp.
and Federal Reserve Bank issues.
CALIF. RFP DRAWS INTEREST
Thirty firms are considering a run at Californias
$5M a year recycling communications account, which is under
review by the state.
MWW Group, Ogilvy PR Worldwide, The Rogers Group, Fleishman-Hillard,
Weber Shandwick, Hill & Knowlton, Manning Selvage &
Lee and incumbent Riester-Robb are among agencies considering
a run at the lucrative account.
R-R has held the contract since 2000 and has not subcontracted
any of the work, which runs from PR and social marketing,
to advertising, collateral and business outreach efforts.
The state is concerned that recycling rates have not kept
pace with the exponential sales of drinks sold in recyclable
containers. Of over 20 billion beverages sold last year,
only 12 billion of those containers were recycled in California.
The overall goal of the PR contract is to boost recycling
rates and increase the number of companies with recycling
Other firms attending a mandatory pre-proposal conference
in late March included Singer Associates, Greenbaum PR,
ORorke Inc., McCann Erickson/L.A., OneWorld Communications
and Katz & Associates.
H&K KICKS OFF ADIDAS PUSH.
Hill and Knowlton is handling the Impossible Team
marketing campaign for adidas, which is the exclusive athletic
brand English-language advertiser for the FIFA World Cup
that kicks off in Germany on June 9.
The story line is about two kids picking the all-time greatest
soccer team. They will be featured in ads that will run
during all 64 matches televised on ABC and ESPN. Those spots
are backed by PR, movie/outdoor/ online and point-of-sale
H&K handled PR for the kick-off lunch of the campaign
in Spain that featured Englands David Beckham, and
Spains Raul Gonzalez.
Kevin Burke, in H&Ks sports and automotive group
in Irvine, Calif., is on the adidas account. Adidas America
is headquartered in Portland, Ore.
KURDS PAY BG&R $320K.
Barbour Griffith & Rogers received $320K in second-half
`05 lobbying fees from the Kurdistan Democratic Party for
working the White House, National Security Council, and
other government entities.
The KDP claims to support a democratic, pluralist and federal
Iraq as long as the Kurds have the right to self-determination.
It also speaks for Kurds living in Turkey and Iran.
BG&R has Robert Blackwell, who was President Bushs
envoy to Iraq and Afghanistan; Ed Rogers, who worked in
the Bush I White House and was an aide to the legendary
Lee Atwater; Keith Schuette, a deputy to former Secretary
of State Al Haig, and Andrew Parasiliti, ex-foreign policy
advisor to Sen. Chuck Hagel, are handling the account.
BG&R also reports $760K in lobbying fees from Taiwan,
$240K from India and $160K from Qatar.
Edition, April 12, 2006, Page 3
RUBENSTEIN IN PAGE SIX SCANDAL.
Sitrick represents Ron Burkle, the California billionaire
who says the now suspended New York Post gossip writer
Jared Paul Stern wanted $220K in protection money against
false items appearing the paper.
told the New York Daily News that his client had
fruitlessly complained to NYP management about bogus items
that ran in the paper. During a face-to-face meeting, Stern
told Burkle that he could control coverage in return for
cash. "It's a little like the Mafia," said Stern
during the session that was secretly videotaped.
is defending freebies bestowed on Page Six's chief writer
Richard Johnson. "Girls Gone Wild" producer Joe
Francis threw a bachelor party for Johnson last month at
his estate in Punta Mita on Mexico's Pacific Coast. The
Post has touted soft porn producer Francis as the next Hugh
and Mercedes Benz paid for Johnson's trip to the Academy
Awards (first-class airfare and three night stay at the
Four Seasons Hotel with car and driver.)
acknowledged those trips, and told the News that Johnson
will "not let his coverage be determined by anything
he may have received for free, or any other benefits including
the trips and the bachelor party."
Post, said Rubenstein, has no response as to whether Johnson's
freebies violated its ethics code.
HILTZIK PITCHED COURIC'S CREDENTIALS.
president Matthew Hiltzik played an intense behind-the-scenes
PR role pitching the hard news credentials of Katie Couric,
who is leaving Today to take over for Bob Schieffer
at the CBS Evening News.
The New York Observer
(April 10) reports that Hiltzik prepared a 15-page document
that laid out her qualifications to become the country's
first solo evening news anchor.
[There is a lively debate
about Courics bona-fides on the CBS News PublicEye
The book contained bullet-pointed
news reports extolling Couric's achievements. It breaks
up Couric's interviews into sections called "heads
of state and world leaders," "American political
leaders," "business leaders" and "controversial
figures and events." President Bush, Bill Gates, Donald
Trump, Tony Blair and O.J. Simpson are among people interviewed
Hiltzik joined U.K.-based
FCs New York outpost last year from Miramax, where
he was senior VP of corporate communications and government
relations. He is a former press secretary for the New York
State Democratic Committee who has worked for Hillary Clinton,
Chuck Schumer and Elliot Spitzer.
The Observer reports that
Couric hired Hiltzik in November after a wave of rough treatment
in the press. She felt NBC's media relations department
was not doing enough to shield her, wrote Rebecca Dana in
Couric will become anchor
and managing editor of CBS Evening News with Katie
Couric beginning in September. She will also contribute
to 60 Minutesand anchor CBS News primetime specials
STUDY: NEWSROOMS NOT LABELING
A watchdog group critical
of broadcast PR tactics like video news releases said last
week that TV news stations are running PR video at an epidemic
rate without attribution and under the guise of news copy.
The Center for Media and
Democracy, a Wisconsin non-profit that produces the website
PRWatch.org, said it identified 98 instances across 77 TV
stations from large and small markets in which VNRs or satellite
media tours were aired without disclosure of source to viewers.
The watchdogs research spanned 10 months and focused
on 36 VNRs from three broadcast PR vendors MultiVu,
Medialink, and D S Simon Productions. It unveiled the results
in a Washington, D.C., press conference last week with FCC
Commissioner Jonathan Adelstein.
CMD, which often calls
VNRs fake news, said its project was geared
toward informing the debate in recent years in which Congress,
the FCC, journalism professors, reporters and the public
have expressed concern about VNRs.
Tim Bahr, president of
MultiVu, the broadcast PR unit of PR Newswire, likened VNR
usage to media's utilization of press releases and said
VNRs are properly labeled after production.
As they have for
decades with printed news releases, media organizations
use their own editorial discretion when using broadcast
PR content in connection with their reporting, said
Bahr. MultiVu supports them by ensuring that every
VNR is delivered with proper attribution. Our own policy
is not to distribute anything without including a verified,
identified source of the content. We firmly support the
media's editorial judgment of how to use that attribution.
The New York Times,
as it has in the past, sparked the latest flare-up over
VNR usage with a story ahead of CMDs unveiling of
John Stauber, executive
director of CMD, said: "Fake TV news is the worst plagiarism
scandal in American journalism, and it must be stopped by
labeling all VNRs on screen so viewers can tell if its news
or fake news."
cracked Forbes list of the 2,000 top
global companies, checking in at No. 436. WPP Group (442),
Publicis Groupe (896) and Interpublic (1188) follow. Havas
is a no-show.
The rankings are based
on sales, profits, assets and stock market value. Citigroup,
General Electric and BankAmerica top the list.
Lampoon has launched the National Lampoon Humor Network
to aggregate the best of the best comedy websites
targeted at the 18-34 age demographic.
Those websites, says NL
editor Scott Rubin, must conform to the non-conformist
sensibility that has made National Lampoon the must influential
brand in humor. The network kicks off with 26 affiliates
with an average monthly reach of 40 million unique views,
according to NL.
(Media news continued
on next page)
Edition, April 12, 2006, Page 4
AMERICAN MEDIA SHUTS CELEBRITY
American Media is closing
Celebrity Living after a run of less than a year.
The mag failed to gain traction vis-à-vis category
leader People, a Time Inc. offering. CL had a rate
base on 225K. Thats a fraction of People's 3.7M circulation.
AM also has decided to
return The National Enquirer to its previous Boca
Raton, Fla., headquarters. The supermarket tab moved to
New York last April, but found the Big Apple too pricey.
CMP PLANS EE TIMES FOR EUROPE.
CMP Medias Electronics Group are planning to launch
a European version of EE Times, including a pan-European
website, in May.
Initial focus is seven regional markets in Europe in English
and local languages. The site will feature regional news
and analysis, a new products section, and 13 Index
pages covering sectors like automotive, consumer electronics
and wireless. News-only local language editions will be
available in Germany, France, the UK and Scandanavia. Plans
are in the works for Israel, Eastern Europe and Russia.
CMP plans to launch an English-only print and digital edition
in September with an initial circulation of 55K. The company
says that base would make it the largest electronics industry
news publication in Europe. EE Times Europe and its digital
editions are slated to be bimonthlies.
CMP existing Electronics Express monthly tabloid
will become the product section of the new publications.
Editorial and sales operations will be based in Brussels.
Richard Wallace heads the editorial team.
Editors include Christoph Hammerschmidt (Germany); Peter
Clarke, Colin Holland and John Walko (UK); Henri Arnold
and Jean-Pierre Jossting (Belgium), and Anne-Fracoise Pele
Advertising Age has
promoted Scott Donaton
to associate publisher. He was named editor in October 1998
after three years as executive editor.
was promoted to editor to replace Donaton.
told USA Today (April 2) that it is best to know
a lot about many things than knowing much about a single
subject. "When one knows a little about a lot, he should
mostly listen. When the other person does 90 percent of
the talking, they will be impressed by how much you know,"
he said. Burson says two-thirds of his reading covers a
broad variety of subjects.
magazines managing editor Eric Pooley announced
several promotions at the magazine last week.
editor-at-large since 1998, was named senior editor-at-large.
He pens the Street Life column and writes features.
credited as one of the first reporters to raise questions
about Enron, to editor-at-large.
Peter Elkind to
editor-at-large, based in Dallas. He was a senior writer
who co-wrote a book about Enron with McLean.
to writer, after serving as a writer-reporter.
to writer-reporter, writing for the First section
and an online column on tech news called The Browser.
to writer-reporter, working on middle-of-the-book features
and the Business Life section.
was promoted to reporter.
extended its deadline to April 21 for entries to its IW500
listing of the most innovative IT users. Companies must
be U.S.-based with a minimum of $500M in annual revenues.
It's an opportunity for tech PR pros to generate buzz for
their clients. The IW site has an application.
The Central Intelligence
Agency has just published the 2006 edition of the
indispensable "World Factbook." It carries information
nuggets such as the population of France is five-to-10 percent
Muslim. Two percent of France is Protestant and one percent
Jewish. The WF may be searched or downloaded for free online
10) reports that a growing number of call centers in India
are switching to processing orders by e-mail. The trend
is fueled as Americans are "increasingly hostile"
to overseas cell center agents. More than 60 percent of
callers rate as "disappointing" their latest experience
with an overseas agent, according to Opinion Research Corp.
BW called its feature "Making Bangalore Sound Like
continue a six-year run of growth, according to a study
by the Custom Publications Council and Publications Management.
Circulation per title (to 378K), pages (13.8 per issue)
and revenue allocated ($45B), and paid ads all went up in
Average frequency and number of custom titles per company
has remained constant over the last few years.
Walt Disney Co.
is launching a mobile service aimed at the "tween market"
that will allow parents to keep track of the whereabouts
of their kids.
By visiting a Disney site, parents will be able to access
information from a global positioning satellite to find
the location of their child's phone. Parents also will be
able to track use of the phone and set times that it may
be used. The Disney wireless service is offered in a deal
with Sprint Nextel Corp.
AOL has unveiled
a mobile browsing service that automatically adapts web
pages to cell phone screens. The move comes as a survey
by AOL, Associated Press and Pew Research Center found that
30 percent of adults want to surf the `Net via cell phone.
More than half of Americans keep their cell phones on all
day, while 40 percent of those aged from 18-29 plan to drop
their landline phones.
Edition, April 12,
2006, Page 5
OF PR FIRMS
EXPANDS ROLE WITH AXA.
Dynamics has picked up a broad assignment for AXA Equitable
after helping the company educate the public about variable
has produced variableannuities.org and promoted CEO Kip
Condrons speech at PWCs annual insurance conference
late last year, which drew media interest as the exec hit
back against press and government critics of the $130B VA
said its work has expanded to include communications support
across a variety of service lines, including consumer and
SOUTHEAST GROUP TARGETS START-UPS.
A group of companies,
including PR firm Trevelino/Keller, have banded together
in anticipation of a boost in start-up ventures in the Southeast
later this year and in 2007.
T/K has joined the Enfuse
Group, VentureX, the Moreland Group, CGA Tech Council and
Brandikon to form the Start-Up Council. The companies said
they are seeing significant resources put into ventures
on the West Coast and see that hitting the Southeast later
this year. Services include contract creation, funding sources,
branding and marketing, and other resources.
Sites, has authored a combination business book and
biography dedicated and named after his wife, Inger, whom
he met on a ship when she was a Norwegian exchange student.
Sites headed the Washington, D.C., office of Carl Byoir
& Assocs. in the 1970s when it was one of the two largest
PR firms, and later headed public affairs for the U.S. Treasury
under Secretary Bill Simon. John
Adams, of John Adams Assocs., Washington, D.C., a
longtime friend of Sites, penned a book review for odwyerpr.com.
an Occoquan, Va.-based PR and ad shop, has revamped the
logo for the National Assn. of Home Builders 50+ Housing
Council as it changed its name from the Seniors Housing
Council. ...Jack Horner
Communications, Pittsburgh, has opened a Philadelphia
area office in King of Prussia, Pa. Horner called the move
a natural evolution, noting Philadelphia is
in a key spot halfway between New York and Washington, D.C.
The office becomes an affiliate of the Worldcom network
of independent PR firms. 671 Moore Road, #100, 19406; 610/768-3700.
...Rhea & Kaiser
Marketing Communications, Naperville, Ill., has tapped
Scott McClure to head its work for Bayer CropScience cotton,
rice and peanut accounts. McClure, who is based in St. Louis
but also works out of R&Ks Naperville office,
was a VP of account services with St. Louis-based communications
agency Brighton. McClure also served as VP with Fleishman-Hillard.
former head of Weber Group, was appointed chairman of MIVA,
an Internet marketing company formerly known as FindWhat.com.
Weber takes the non-executive post after serving as a director
for the company, which markets pay-per-click advertising
services. MIVAs chairman/CEO and president have resigned.
Klores Communications, New York/AG Properties, a
new division of American Greetings slated to develop entertainment,
licensing and merchandising campaigns, for launch at the
June 19th Licensing Show in New York.
& Co., New York/Quickcomm Software Solutions,
which focuses on the telecom expense management market.
Communications, New York/The Weather Channel, as
AOR for the cable network, which owned by privately held
+ Company, New York/Anne Fontaine Paris, luxury retailer;
Resize, Paris design studio set for U.S. launch, and Hawke
& Co., mens outerwear, for launch in the fall.
Shandwick, New York/Monster Worldwide, expanding
the relationship as worldwide AOR for PR. The firms
Cambridge, Mass., London, and New York offices continue
on the account. MW has been a client since 1999.
& Associates, New York/Yuta Powell, fashion retailer,
as AOR, and LP Italy, for its Watch Group.
100 PR, Boston, Mass./The MathWorks, for PR in six
markets in North America and Europe.
Ryan Associates, Charleston, W. Va./West Virginia
Division of Tourism, continuing as AOR for the ninth year.
The Nevada Commission on Tourism has tapped the firms
tech unit, Rev Interactive, for online marketing and tech
Financial Communications, Lake Mary, Fla./
Semotus Solutions, one-year renewal for IR; Scientigo, and
Paulson Capital Corp.
Laguna Beach, Calif./The General Counsel, for launch of
its outsourced corporate counsel services; Cerecons, healthcare
unit of Unlimited Innovations Inc.; Leading Edge Aviation
Services, aircraft maintenance, and SDC Technologies, coatings,
for PR, message development and marketing communications.
PR, Los Angeles/USN Corp., owner of the Ultimate
Shopping Network, for PR, media relations and lifestyle
Group, Los Angeles/BREATHE California of Los Angeles
County, formerly the American Lung Assn. of L.A. County,
for continuing PR and legislative work after the firm helped
with its new identity and launch in February.
Marketing, San Diego/Skid Marks, independent action/comedy
movie set for 2007 release, and P.R.E. Sales, which provides
furniture to the hospitality industry.
Group, Toronto, Ontario/Clearly Canadian Beverage
Corp., for marketing communications as the brand launches
in the U.S.
Communications, Westmount, Quebec/
Environmental Waste International, for IR and PR on an initial
$3,500/month contract plus stock options.
Edition, April 12, 2006, Page 6
EDITION OF PR STAPLE.
Harris and Patricia Whelan, authors of the revised edition
of The Marketers Guide to PR in the 21st Century
(Thomson, 2006), say so much has happened since the last
edition of this book in 1991 that a good 80%
of the new edition is entirely new.
book looks at events that have impacted the practicing
of marketing PR in recent years and that will further transform
the practice in the immediate future.
and Whelan distinguish marketing PR from corporate PR. The
latters job, they say, is to win the support of all
of an organization's stakeholders including its employees
two types of PR are inter-related because the success of
any organization depends on its marketing ability, they
say. The business scandals of recent years have made
it clear that consumers want to patronize companies they
perceive as worthy of their trust, say Harris and
major change the authors note is the decline of TV as a
dominant force and the profusion of new media that are at
the disposal of PR professionals.
include the explosion of marketing PR; the strategic
planning process for MPR; getting coverage in traditional
media; measurement and evaluation; sponsorships and special
events; cause-related MPR and the future of MPR.
one of the founders of Golin Harris International, is a
consultant to major companies and PR firms. He heads Thomas
L. Harris & Co.
who has a Ph.D. in mass media from Michgan State University,
is assistant professor at Northwestern University in the
Medill Integrated Marketing Communications graduate program.
Society of America has granted certification to Virginia
Commonwealth Universitys School of Mass Communications
for its PR program. The program is the 17th in North and
Latin America to be awarded that status by PRSA. Two accredited
members of PRSA from its College of Fellows visited the
school in November to review its program. ...West
Glen Communications, New York, is marketing the 20th
anniversary of its broadcast PR package Health &
Home Report. The firm says it airs on 210 cable systems
nationwide. H&HR is shot in New York at Tavern on the
Green in the spring and summer, and at the Waldorf Astoria
in the fall and winter. Its online at hhrtv.com. ...Business
Wire has unveiled an update of its PressCenter global
media management system. The web-based application is powered
by eNR Services and includes editorial contacts, means of
distribution and monitoring tools. ...International
Association of Business Communicators has named FedExCanada
president Rajesh Subramaniam as the recipient of its 2006
Excellence in Communication Leadership Award. It is the
highest award given to a non-member of the group and honors
individuals who contribute to the development and support
of organization communication. Hell get the award
at IABCs annual conference in Vancouver in June.
Sherman, senior VP and communications director for
the New York City Economic Development Corp., to Hill &
Knowlton, New York, as a senior VP focused on financial
and professional services, and public affairs. Earlier,
he was a VP in Ogilvy PR Worldwides corporate practice
and held posts at financial services companies Vanguard
Group and Wilmington Trust. He also was a reporter for Bloomberg
News for six years covering media and entertainment. Katherine
Saunders, who handled economic development and destination
marketing efforts for Development Counsellors International,
joins H&K as a VP. Both execs are within H&Ks
Berkowitz, director of corporate communications for
getAbsract, which publishes book summaries, to Guidester,
Inc., New York, as director of marketing communications.
The company markets online decision-making tools for consumer
products. He was formerly a VP and director in Ludgate Communications
technology practice, and earlier was an A/S for Hill &
Knowlton. He began his career at Edelman.
Eber, former director of publicity for Workman Publishing,
to Krupp Kommunications, New York, as a senior VP. At Workman,
Eber oversaw campaigns for best sellers like The Cake Mix
Doctor, How to Grill, and What to Expect When You're Expecting.
He most recently served as an independent media training
and PR/brand consultant.
Donaldson, director of PR for LaRoche College, to
Elias/Savion PR, Pittsburgh, as PR manager. He is a former
TV reporter and anchor.
Peacock-Morris, VP for Venture Communications, to
Widmeyer Communications, Washington, D.C., as director of
outreach and development. She was previously director of
comms. for the National Womens Business Council and
director of comms. and marketing for the Center for Womens
Business Research. She began her career at Fenton Communications.
Raab, director of communications for global management
consulting firm A.T. Kearney in Chicago, to Linhart McClain
Finlon PR, Denver, as a senior vice president. He is slated
to join the firm April 10. Prior to A.T. Kearney, Raab spent
11 years at Chicago-based GolinHarris, where he was a senior
VP and account director for McDonalds.
Berman, who was at the Financial Relations Board
for eight years and formerly served as director of IR for
Overture, to PondelWilkinson, Los Angeles, as a senior VP.
a seven-year veteran of PW, was promoted to senior VP.
Loyet to VP, Financial Relations Board, Chicago.
Loyet has been with FRB for 12 years.
Friedman, partner at Marx Layne & Co., to chair
of the Detroit Regional Chambers PR and Marketing
Edition, April 12, 2006, Page 7
HAS $80 AFFILIATE MEMBERS.
which for many years was the largest single chapter in PRSA
with more than 1,200 members, is now offering affiliate
memberships for $80 to those with less than ten years in
members have all the privileges of other chapter members
but are not in the membership lists of national nor do they
receive national's monthly Tactics or quarterly Strategist.
members wondered if this was the first step by PRSA/NY towards
recruitment has been difficult for many years because of
the need for new members to join national where the annual
dues are $225 and the initiation fee is $65.
is also competition from New York Women in Communications,
Publicity Club of New York, Entertainment Publicists Professional
Society; National Investor Relations Institutes New
York chapter; Black PR Society of New York, and the new
African-American PR Collective being formed by Gwendolynn
Quinn and others.
broke away from its national group in the late 1990s and
now has more than 1,100 members. It held its annual Matrix
Awards lunch April 3, a star-studded event attended by more
than 1,200 that provides a net profit of nearly $500,000.
groups, including the American Society of Assn. Executives,
do not require members of local groups to join national.
non-profit affiliate, the Institute for PR, broke away from
PRSA in 1989 because of PRSA's insistance that Institute
board members be APR.
Institute now has revenues of more than $500,000 while the
PRSA Foundation has revenues of about $160,000.
leaders cleared the new program with national leaders who
approved it on the basis that it is a one-year pilot
program. The approximately 700 PRSA/NY members pay about
$150,000 in dues to national and some members wonder what
they receive for this sum besides Tactics and Strategist.
annual nearly 1,000 page members directory of PRSA
was cancelled this year, replaced by an online directory
that only brings up ten names at a time.
DOBBS BOLTS HARRIS.
Morgan Dobbs, has resigned
as press secretary to Rep. Katherine Harris, who is running
for the Senate seat in Florida.
Harris, a leading player
in the Florida 2000 recount mess, is running against Democrat
Bill Nelson. She lost her campaign manager Jim Dornan in
November. He says the Harris campaign is spiraling
downward by the minute. The smartest thing she could
do is to drop out of the race, Dornan told USA Today.
Ed Rollins, the hardball
political consultant, has also bailed out on Harris, along
with Jamie Miller, who took over from Dornan.
In February, Harris said
she would personally commit $10M of her fortune to bankroll
her political run.
COUNCIL RAPS ARSENIC REPORT.
National Chicken Council knocks a study by the Institute
for Agriculture and Trade Policy that found more than half
(55 percent) of uncooked supermarket chicken products contains
detectable arsenic levels.
IATP representing family farms and promoting safe
ecosystems wants chicken farmers to stop using feed
Lobb, communications director for the Council, provided
ODwyers a response to the study. The IATP
paper ignores the simple fact that elemental arsenic is
widely distributed in nature and is found in many food products,
regardless of whether arsenic-containing compounds were
used in production, says NCC. Seafood, for instance,
has the highest level of naturally occurring arsenic.
IATP makes it clear that it is producing a publicity-oriented
document focused on the objective of forcing producers to
stop using these safe and effective products, according
to the response. The Council notes that chicken companies
use Food and Drug Administration-approved arsenic containing
IATP tested chicken products from Tyson Foods, Perdue, Goldn
Plump, Foster Farms and Trader Joes. It rated chickens
purchased from McDonalds, Wendys, Jack in the
Box, Arbys, Subway, Churchs, Popeyes and Kentucky
group found a wide variance in arsenic levels. Jack in the
Box chicken had five times the arsenic levels than Subway
sandwiches. Tyson Foods birds had no arsenic levels.
Goldn Plump livers had the highest of all.
IATP notes that none of the chickens tested exceeded guidelines
set by the Food & Drug Administration. However, it warns
that Americans are eating two and a half times more chicken
than 40 years ago thus increasing the nations cumulative
exposure to arsenic.
IATP wants the U.S. to follow Europes lead and ban
the use of arsenic in chicken feed, and recommends that
consumers buy USDA-certified organic chicken in the interim.
COTTER PRINTS BENEFIT CIVIC
Tish Cotter, assistant
to Gerard Souham of the S3C Gerard Souham Group of Communications
Cos., New York and Paris, is auctioning off a set of woodcut
prints on eBay.com to benefit the Nantucket Historical Assn.,
Nantucket Film Festival, and the Linda Loring Nature Foundation.
Bidding starts at $12,000
for the prints of six traditional Nantucket scenes. Cotter
had made 57 prints of each scene for the Harbor House Hotel
NHA curator Ben Simon
said the association already has a set of four wood-block
prints Cotter made in 1979 from the Harbor House series.
They were recently used in a Plum TV segment showing NHA
Walter Beinecke, who commissioned
Cotter to do the wood cuts and who owned the Harbor House
Hotel, helped to change the island from a little-visited
retreat to an upscale destination of high-end restaurants
and expensive homes.
Edition, April 12,
2006, Page 8
editorial last week on the low state of morale among many
college PR professors
brought many comments from profs; some agreeing and some
not agreeing that this is reality.
thing is certain: theyre all trying as hard as they
can to work with the raw material presented them.
raw it is, say the professors. Quite a few students havent
yet learned to think, much less write or express themselves
verbally, they say.
heard tales of chronic lateness to class, failure to carry
out assignments, sloppy dress, students having a sense
of entitlement, and students having an ingrained habit
of gaming the system.
last is the worst, say the profs.
almost first grade, students have learned that the way to
get good marks is to cozy up to the teacher and get his
or her opinion of how the student has done on the latest
with the teachers suggestions, the student aces the
assignment and walks off with an A.
focus is on grades rather than learning,
say the PR profs. After nearly 12 years of such habits,
its hard to break them in college, they say.
wont be able to go to an employer or client and expect
all their mistakes to be corrected in advance, said
one professor. They must do their best work at the
first crack, he added.
is attacked by some teachers by taking points off grades.
They advise students who get jobs to get in before starting
time and dont leave when others, particularly the
boss, are still working.
the average student graduates owing nearly $20,000
(says Get a Financial Life by Beth Kobliner), students must
make sure they are getting their moneys worth.
advice is to take the hardest possible courses such as calculus
and organic chemistry and sprinkle in the hardest liberal
arts (although they dont compare with the previous
two) such as history, philosophy, literature, language,
etc. PR and communications can also be studied. Youre
supposed to go to college to learn how to think. Students
will soon find themselves in very tight spots where hard
thinking is required and mistakes will be severely punished.
Probably no one will or even can help them with their thinking.
problem with studying live action subjects like
PR and politics is that the subject companies and organizations
are alive and kicking and dont like being probed.
Its like operating on a live person without anesthetic.
going to kick, scream, and possibly hurt you. Its
better to study the Punic Wars or ancient Greece where everyone
has been dead hundreds of years and no amount of probing
will disturb them. Students then learn the meaning of thorough
research and can spot bogus research. Heres another
tip we got from PR pros: do your writing at night and on
the weekends when you have time to think. Service clients
during the day.
the system was the hot topic on odwyerpr.com last
week when we carried
a commentary by strumpette saying PR A/Es are
pressured to run up billable hours as high as possible and
that this pressure is particularly strong at PR firms owned
by conglomerates. The emphasis is on hours billed rather
than mission accomplished, claimed strumpette,
whose remarks drew 14 commentaries. ...Daily
News columnist Errol Louis on March 31 called for a
war on the street culture
of the African-American community which he said is destructive
to that community. He wants black leaders to espouse middle
class values such as education, hard work and personal
decency and denounce the seductive street culture
that exalts lawlessness, addiction and anti-family behavior.
He didnt mention HBO by name but he did mention Hollywood,
Madison ave., radio stations, the recording industry and
other purveyors of vulgarity and irresponsibility,
which he said pump out the Big Lie hour after hour.
What side are PRSA leaders on in this struggle? ...PRSA/NY
(page 7) is taking what might be the first step towards
Its $80 membership offer (no payment to national) could
attract hundreds of new members and re-establish PRSA/NY
as the largest group of PR pros in the city. It needs a
large membership to be able to attract top speakers which
it did in the early 1970s when 300-400 crowded the Waldorf-Astoria
each month and membership was 1,200. Prime member candidates
are financial PR and IR people who are socked with $475
dues by the National Investor Relations Institute plus $100
local dues. The non-New Yorkers who run PRSA have done nothing
but spit in the face of the chapter for many years including
kicking it out of h.q. in 1992 when there was plenty of
space; kicking all New Yorkers off the 17-member board;
moving h.q. downtown to 50% more space and eliminating use
by New Yorkers, and (the latest) cancelling the 1,000-page
annual directory, perhaps the main benefit of membership
in national. About all PRSA/NY members get from national
for about $150,000 in dues are Tactics and Strategist. That
makes them very expensive publications. ...Thank
You for Smoking, a current movie, tells how Washington,
D.C., PR pros put the best face on
clients such as the cigarette industry, liquor and guns.
PR pros for these groups, nicknaming themselves the MOD
Squad (Merchants of Death), joke at lunch about how
many people their industries killed that day. Guns
dont kill people, says the gun industry PR pro,
explaining, Its the bullets.
cigarette PR pro argues that adults should have the freedom
to smoke or not. He is given the assignment of putting cigarettes
back into the movies which are credited with popularizing
smoking in the 1920s and 30s. The cigarette PR pro argues
as best he can on TV shows and in a Congressional hearing
but in the end quits the tobacco industry.
by reporters to define his job he answers, I talk,
which are the last words in the movie. We like that a lot.
Its far better than running and hiding.