The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, April 19, 2006, Page 1
NYC ISSUES BIG VOTER ED RFP.
New York Citys Board of Elections has issued a multimillion-dollar
RFP to educate the Big Apples 4.3M registered voters
about new electronic machines that will be installed under
the 02 Help America Vote Act.
The Board is looking for a PR firm to announce the new
system, educate the public about how it works, and inspire
voters confidence in the accuracy and reliability
of casting their votes using the new machines, according
to the RFP.
The firm must be able to translate messages into Spanish,
Chinese and Korean.
The BOE wants a firm with at least $3M in revenues in each
of the last three years, and experience in working with
a public service organization serving a population of at
The contract begins June 5 and runs through December 08.
There are two two-year option years that are renewable at
the same financial terms.
There is a mandatory pre-proposal conference on April 21.
Proposals are due May 8. Elliot Borack has info at 212/487-7290,
or [email protected].
HAMMOND WINS S.C. TOURISM
Lou Hammond & Associates has won a review for South
Carolinas $200K/year PR account to highlight its beaches,
resorts and world-class golfing to the public and media.
The New York-based firm has offices in Charleston, S.C.,
and Miami. It defeated Chernoff Newman and Edelman for the
The S.C. Dept. of Parks, Recreation and Tourism has not
recently worked with outside PR counsel. It wants LH&A
to complement ongoing advertising and marketing efforts
that cultivate the Palmetto States 32 million visitors.
HULLIN SUCCEEDS DELEON
Rudy deLeon, 53, is stepping down as Boeings top lobbyist
on June 30. He will be succeeded by Tod Hullin, who will
move from Chicago to Washington.
Hullin, senior VP-public policy and communications, joined
the aerospace company in `03. The 62-year-old executive
held top public policy posts at Vivendi Universal, Seagram
Co., Time Warner and SmithKline Beecham.
Tom Downey, who headed PR for Boeing Commercial Airlpanes
unit in Seattle, will move to Chicago to take over Hullins
Boeing is looking for an executive to replace Downey.
BOLTON STEPS DOWN FROM
AETNA PR POST.
Roger Bolton, SVP of communications for Aetna in an 11-year
career at the $20B insurance giant, has decided to leave
the company pending the appointment of a successor.
The company told ODwyers it has begun an internal
and external search for a replacement.
Bolton heads PR, public affairs, internal/executive communications,
advertising and brand management for the company. He also
heads the companys Council for Organizational Effectiveness,
and is a member of the Aetna Foundation and Aetna PAC.
Bolton is president of the Arthur W. Page Society and a
member of PR Seminar.
He began his career as a newspaper reporter before jumping
into politics as press secretary and staff director to Rep.
Clarence Brown (R-Ohio).
He then joined the Reagan-Bush re-election campaign as
director of speechwriting, later serving as assistant U.S.
representative for public affairs in the Executive Office
of the President and as a special assistant to Reagan.
His corporate PR career included a stint as director of
corporate media relations for IBM and director of communications
for Big Blues server and software groups.
COMMCOR ACQUIRES BLISS
Bliss, Gouverneur & Assocs., the 25-member New York-based
financial and professional services shop, has been acquired
by CommCor Inc., which has revenues in the $30M range.
BG&A, which had a strategic alliance with CommCors
Dudnyk Healthcare Advertising unit for more than a year,
chalked up $3.7M in `05 fees.
CommCor is located in the Philadelphia suburb of Horsham
and is the parent company of Ad-Tech, a medical device/diagnostic
ad agency; NDW, a marcom outfit, and Virtu Interactive,
a web marketing operation.
Ed Dudnyk, CEO of CommCor, says the deal enables him to
service a broad range of mature markets.
John Bliss told ODwyers he made the deal because
the name of the game is keeping good people
as the PR market strengthens. Bliss feels the financial
muscle of Commcor will enable him to better reward his staffers.
He also was eager to expand into the healthcare PR arena.
BG&A will continue to operate under its own name, serving
clients MetLife, BDO Seidman, KeyCorp and Chubb.
Edition, April 19, 2006, Page 2
PENTAGON PROPAGANDA TARGETS
U.S. military is hyping the role that Al-Qaeda
plays in the chaos of Iraq, according to a report in the
Washington Post. It is bolstering the profile of Al-Qaeda
leader Musab al-Zarqawi, a Jordanian, to capitalize on the
traditional distrust that Iraqis have for foreigners, and
to tie the terror group with the 9/11 attacks.
propaganda campaign, according to military documents of
the Pentagons strategic communications program,
says the U.S. home audience is among its six
Pentagon successfully leaked information to Dexter Filkins,
of the New York Times, that resulted in a Feb. 9 front page
story about Zarqawis role in planning suicide attacks.
Filkins says he was not aware that he was being used by
the Pentagons psychological operations unit.
another instance, Fox News ran a video of the atrocities
committed by Saddam Hussein that it received from the Pentagons
psychological operation corps.
Pentagon denies that is trying to manipulate the U.S. press.
Brig. Gen. Mark Kimmitt, a military spokesperson, said the
intention was to provide Filkins with a good scoop.
James Treadwell, who commanded the psyop unit in Iraq in
03, told the Post that in the era of the Internet
and satellite TV, it is impossible to prevent information
spread in Iraq from hitting the U.S. This carryover is not
blowback, its bleed-over, he said.
Zarqawi program is separate from the work of The Lincoln
Group, which is planting pro-American stories in the Iraqi
SPSU WANTS PR HELP.
Southern Polytechnic State University is looking for a
PR firm to drive the message that it is Georgias
The Marietta-based institutions RFI says it wants
to hike public awareness that it uses technology to
teach technology to solve real-world problems.
SPSU has relied on an array of marketing slogans. Using
the Tipping Point philosophy, SPSU believes
its $100K marketing communications budget (July 1-Nov. 30)
can create the one dramatic moment to power
it to the top of the heap.
The school wants pitches by May 1. More information is
available at [email protected].
VP of communications for Standard & Poors, has
joined Thompson Corp., the $8.7B business information company.
The 48-year-old executive will oversee a VP team of four
and report directly to president/CEO Richard Harrington.
Prior to S&P, Carlson was an associate partner in corporate
communications at Accenture, and earlier he held stints
at Barnes&Noble.com, PaineWebber (vice president and
director of media relations ) and a VP and senior counselor
at Hill & Knowlton.
He began his career in journalism as a business editor
for the New York Times and Miami Herald.
THANK YOU FOR SMOKING
Here is a satire both savage and elegant, a dagger
instead of a shotgun, says Chicago Sun Times reviewer
Roger Ebert of Thank You For Smoking, a movie
based on the 1994 book by Christopher Buckley, son of William
David Rooney of Variety calls the movie slick, stylish
and sharp-witted and says it skewers both the
corporate spin culture and political correctness.
PR/lobbyists for cigarettes, liquor and guns, nicknaming
themselves the MOD Squad (Merchants of Death),
joke at lunch about how many people their industries killed
Guns dont kill people, quips the gun
industry PR pro. Bullets do.
The cigarette PR pro, called a gifted spin artist
by Variety, argues that adults should have the freedom to
smoke or not.
While some reviewers are calling Nick Naylor, who works
for tobacco companies, a lobbyist, he spends
most of his time in the public eye, including appearing
on a TV panel show about cancer.
His main assignment is to get cigarettes back into the
hands of movie heroes since the only characters smoking
now are psychopaths and Europeans.
Those studying PR will learn that working in secret and
stopping or blocking a story or legislation are common tasks
of PR pros.
One of Naylors tasks is to give a briefcase
of money to a former Marlboro Man, who
is dying of cancer. Naylor explains that it is a gift and
the donor expects the recipient to stop his attacks on smoking.
The ex-Marlboro Man wants to take half the money and reduce
his attacks, but Naylor explains its all or nothing.
Another task is to stop a bill that would require a skull
and crossbones on every pack of cigarettes.
Naylor tells a reporter friend about the MOD Squad and other
aspects of his job and the reporter eventually does a major
feature on this, outing Naylor and the PR pros
for the gun and liquor industries.
In the last scene, Naylor has quit his job and is holding
an outdoor press conference. A reporter asks what he actually
does. I talk, he says, which is the last line
in the movie.
HENRY ROGERS SCHOLARSHIP SET
The USC Annenberg School of Communications has established
a scholarship fund to honor the legendary PR man, Henry
Rogers. It is funded by his children Marcia Ross and Ron
Rogers, who runs the Rogers Group in Los Angeles.
Rogers, who died in 1995, launched his own firm in 1935,
and gained notice for his work on behalf of Rita Hayworth
and Joan Crawford.
He partnered with Warren Cowan in 1950 to form Rogers &
Cowan, which is now part of Interpublic.
The Henry C. Rogers Endowed Scholarship is to be awarded
to a PR graduate student who demonstrates professional potential
and a passion for the business.
Geoff Baum, Annenbergs assistant dean-PA and special
events, has more info at 213/821-1491.
Edition, April 19, 2006, Page 3
POST USES SUN TO HIT TIMES.
The New York Post, angered
by the heavy coverage the New York Times has given to charges
that a Post Page Six reporter tried to extort money from
a celebrity, has accused the NYT of imbalance in its news
coverage by ignoring, among other stories, the scandal
over the anti-Israel paper co-authored by the academic dean
of Harvard's Kennedy School of Government.
The Posts charges
of imbalance came on April 12, the very day that the NYT,
in the Education section, did a lengthy story
on the 82-page paper, called The Israel Lobby and
U.S. Foreign Policy.
The paper was written
by Stephen Walt, academic dean of the John F. Kennedy School
of Government at Harvard, and John Mearsheimer, Wendell
Harrison, distinguished service professor of political science
and a co-director of the Program on International Security
Policy, University of Chicago.
It asks, Why has
the U.S. been willing to set aside its own security in order
to advance the interests of another state?
The answer, says the paper,
is the American-Israel Public Affairs Committee, which is
described as the second biggest lobby in Washington, D.C.,
U.S. foreign policy is
bent by this lobby and the U.S. has a terrorism
problem in good part because it is so closely allied with
Israel, says the paper.
Republic Attack Paper
David Gergen, editor-at-large for U.S. News & World
Report, devoted a full column April 3 to an attack on the
paper, which was headlined An Unfair Attack.
Allegations that a pro-Israeli lobby
has hijacked American policy in the Middle East are without
foundation and do a disservice to American Jews, said
Michael Oren, senior fellow at the Shalem Center in Jerusalem
and a visiting lecturer at Harvard and Yale, said in the
April 10 New Republic that the papers slipshod
quality was so evident that the Kennedy School removed its
official seal from the treatise.
He criticizes the Harvard faculty for refusing to distance
itself from a report that fails to meet rudimentary research
standards, posits unsubstantiated conspiracies, and, if
directed against any other ethnic group, would surely be
renounced as racist...
The paper says that any real debate about Israel
is blocked by the lobby. Those who bring up the subject
of Israel risk being charged with anti-Semitism, say the
In an unusual move for a newspaper (printing another newspapers
editorial), the Post April 12 carried an editorial from
the April 11 New York Sun chastising the NYT for putting
at least 13 individual reporters on its coverage
of the extortion charges involving a Post freelancer. The
editorial said that attention came while ignoring or providing
scant coverage to other important stories such as the paper
on Israel, the Israel and German elections, and the dismissal
of a suit against Senator Hillary Clinton relating to alleged
campaign fund-raising abuses.
Eliot Cohan, professor at the School of Advanced International
Studies, Johns Hopkins Univversity, told the NYT in a telephone
interview that the paper is a blanket denunciation
of a very large number of American Jews and an accusation
In an opinion article in the Washington Post last week,
Cohen described the paper as anti-Semitic and a wretched
piece of scholarship.
The NYT story said that Mearsheimer initiated the paper
and, considering the subject too touchy to confront
alone, enlisted the help of Walt to help provoke
a public discussion.
After giving extensive coverage to the Posts Page
Six flap, the Times has dropped its own Boldface
Editor Bill Keller announced the shutdown in an April 12
memo in which he praised Boldface as a great adventure
and something that was entertaining, daring and laugh-out-loud
The paper is proud of Boldfaces five-year run, but
Keller believes even the most entertaining of adventures
have a natural end.
Keller denies killing Boldface has anything to do with
the bonfire at Page Six.
for luxury porn
In another attack on the Times last week, the paper was
criticized for its push into the luxury porn
market and its praise of wretched excess as
an awkward move for the venerable paper, according to the
April 17 New Republic.
The mag zeroes in on the Critical Shopper column
of Alex Kuczynski that runs in the Thursday Styles
section. Kuczynski, recently wrote about dropping $5,000
to buy herself a yummy, chocolate-suede shearling
coat for her birthday.
The NR frets that the Times is lending its imprimatur
to a genre at odds with its own high-minded liberal
sensibility and intellectual pretensions. The same
paper that writes about the loss of the American dream for
the lower class has Kuczynski recapping her shopping sprees
at Versace's Fifth Ave. flagship store.
NRs Michelle Cottle wrote: With its wink-wink
nudge-nudge asides and deep thoughts window-dressing, Thursday
Styles lets us indulge our desire to buy-or even imply
to fantasize about buying-obscenely expensive trinkets while
maintaining our intellectual integrity.
DISNEYS ABC POSTS SHOWS
Disney ABC Television Group announced last week that it
would become the first network to offer its programming
free on the Internet during a two-month test.
Broadband users will be able to watch ABC hits such as
Desperate Housewives, Lost, Commander
in Chief, and Alias the day after they
Users will have to go to a special Disney ABC site to view
the content that is accompanied by zap-proof commercials.
Procter & Gamble, Ford Motor and Unilever have already
signed up as sponsors of the service.
Disney ABC, in October, cut a deal with Apple Computer
to show episodes of Lost and Desperate Housewives on i-Tunes
for $1.99 each.
(Media news continued
on next page)
Edition, April 19, 2006, Page 4
TIME REVAMPS MAG PR IN LATEST
Time Inc. has revamped PR for its magazine group in the
aftermath of the restructuring move that will cost another
250 jobs at the company that was one-time known as Paradise
Three veteran PR staffers: Susan Ollinick (VP-communications
of the parenting group), Sandy Drayton (PR person for Entertainment
Weekly) and Sherri Lapidus (In Style) are exiting the company.
Time has reorganized its PR into clusters.
Chris Connell is to oversee the womens lifestyle and
luxury group (In Style, Real Simple, Parenting and Essence),
while Nancy Valentine is in charge of the entertainment
and communications group (People, Entertainment Weekly).
Washington, D.C., counselor Eric
Dezenhall is profiled as the pit bull of PR
by BusinessWeek (April 17). He serves clients like ExxonMobil
by going after its foes (Greenpeace).
The magazine also has an extensive piece about companies
in the crossfire, dealing with crisis management matters
springing from the rise of the "ideological consumer."
Bud Liebler, former senior VP-communications and marketing
at Chrysler said companies used to hope that bad news would
just disappear, but can't do that in the age of the Internet.
He adds that when political and religious issues are involved
youre never going to please 100 percent of your
consumers. Your goal is to do the least damage.
Relationships are critical when it comes to getting
a good story and photo placement in Variety, said
the magazines photo editor Lisa Weinstein, at an Entertainment
Publicists Professional Society meeting in Hollywood.
Variety, which began running pictures in 1988, has
a whole archive of mug files, and the most important thing
publicists can do is update me with their clients
photos that the client likes as often as they can,
said Weinstein. She warned that editors under tight deadlines
often pull outdated photos from the collection.
Weinstein said to forget the hats and sun glasses, and
send her a picture as a high resolution .jpeg.
Weinstein decides what photos to run, but not which stories
will have photos on publication. Bad pictures sometimes
run because editors are desperate to fill space, she said.
Weinstein says Variety runs pictures of people interacting
with each other. Her advice: forget mugshots, and
don't look for a photo credit unless it's a news story.
Many publicists send photos to the Photo bin
which is [email protected].
Weinstein highly recommends that publicists identify in
the subject line what story the photo is for, and send three
to five photos.
In addition, she recommends you copy her, too at: [email protected].
FINANCIAL EDITORS: GIVE
US AN EXPERT.
In the world of financial news, publicists can increase
their chances of airing a story by providing experts for
commentary, said an April 6th Publicity Club of New York
panel of top financial editors at the 3 West Club.
If you have an analyst who will talk to us, Id
love to hear from you, said Amey Stone, senior editor
for AOL Money Finance.
When discussing money matters, insider analysis makes for
good copy. David Andelman, executive editor at Forbes.com,
said financial stories rely less on breaking news and more
on discussing current trends and giving them a different
Publicists can use this model to their advantage, however,
and according to Andelman, it benefits the institutions
that employ them to do so.
A good analyst is great publicity for a bank,
he said. Its not that hard to make a phone call.
By all means, make it easier for us to talk to them.
Because AOL owns so many news sites, Stone said her site
favors entertaining pieces on money and finance
over hard news. Likewise, Ray Hennessey, managing editor
for SmartMoney.com, said his site opts to give viewers a
participatory element in financial matters,
and while almost all of the material that runs on his site
during the trading week is original, many weekend pieces
are actually derived from other sources.
Keeping this in mind, publicists can take solace in the
fact that the age-old adage of not pitching stories that
have run elsewhere may not necessarily apply.
Having a story featured somewhere else is actually
a good way to pitch, Stone said. If you tell
me that something ran in the New York Times, it will get
online share scoops
Because many financial news organizations also own a print
version, the panel said there is a large demand for experts
who will speak with the media about the latest mortgage
rates or the hottest new stocks.
While Andelman said he encourages PR pros to pitch reporters
at Forbes magazine or its website, he also noted it
is impractical to pitch both simply because the two groups
Its not bad form to pitch the web and the magazine,
but it is counterproductive. We know everything that theyre
working on for the next several issues and they know what
Andelman noted that some of the material on Forbes.com
are actually stories left over from the Forbes
Because there is generally more liberty to run greater
content on the web, however, many news items on the companys
website are "more elaborated upon" than its print
Likewise, Allen Wastler, managing editor at CNNMoney.com,
said many of the news items his site receives may also run
in both the companys print and web formats, but its
also common to use web items as a teaser hopefully
creating leverage to get readers to pick up
Edition, April 19,
2006, Page 5
OF PR FIRMS
CA. EYES WASTE PR CAMPAIGN.
California is considering
a two-pronged PR effort to combat mounting piles of waste
electronics and tires in the state. Budget is capped at
The state, home
to the technology center of Silicon Valley, wants to expand
on its eRecycle.org campaign that began in 2004 and cover
PR focused on used tires.
The RFP, which also
covers PR for waste tires, has drawn the interest of Golden
State firms like The Rogers Group, Ogilvy PR Worldwide,
Edelman, Weber Shandwick, Hill & Knowlton, MWW Group,
Riester~Robb, PRR Inc., Manning Selvage & Lee, and Alcalay
The California Integrated
Waste Management Board is overseeing the procurement process
KETCHUM SETS UP NEW MARKETING
Ketchum spun off a separate
unit said to combine research, psychology, PR and integrated
The firm said its Emanate
unit will incorporate community outreach, viral marketing,
and emotion-based research into its works.
Kim Sample, a Ketchum/N.Y.
partner and associate director, said the unit will feature
big-agency insights with a boutique level
Initial clients of the
program include Embassy Suites Hotels, National Geographic
Society and Panera Bread Co. Ketchum has 20 staffers in
the effort, which is folded into parent Omnicom Groups
Diversified Agency Services network. Sample is assisted
by managing director Mike Doyle.
Emanate shares space with
Ketchums event product unit, Concentric Communications.
BLUE SKY MAKES BEAUTY/LIFESTYLE
Blue Sky Communications,
New York, has been named AOR for Swedish beauty line IsaDora,
after the account was briefly with Fleishman-Hillard.
BSC said it is working
to communicate the brand to customers with the message that
a person can look good and still be budget savvy.
The firm has also picked
up the American Academy of Cosmetic Dentistry, the entitys
first foray into outside PR in 22 years. The Academy brought
in Blue Sky to generate a buzz for its Give Back a
Smile campaign, which has hundreds of dentists nationally
giving smile makeovers pro bono to victims of
In addition, the firm
is working to encourage women to utilize the Academy when
searching for a dentist, and to educate consumers on dental
trends and technology.
Also this month, BSC landed
product publicity assignments for Zents, a body care and
fragrance collection, and Osmotics, a cosmeceutical and
therapeutic skin care brand. Other beauty/lifestyle sector
clients of the firm include Nivea and Perfumania.
Access Communications, San Francisco, was named
one of the best places to work in the Bay Area
for the second time in three years by the San Francisco
Business Times, East Bay Business Times and Silicon Valley/San
Jose Business Journal.
Lavin Communications, New York/Securityhunter, for
a corporate branding campaign as the homeland security sector
company changes its name from Oracle Surveillance, and Voice2Form,
speech technology that creates forms from telephone responses.
Communications, New York/Multiply Inc., social networking,
as AOR for PR. Multiply claims two million users in the
PR, New York/Bank Hapoalim B.M., Israels largest
bank, for PR as the bank has acquired Investec Inc., a U.S.-based
broker-dealer, from London-based Investec plc. Nourie has
a team of three on the account conducting media relations
for top executives of the company, now Hapoalim Securities
USA and specializing in the trading of Israeli stocks listed
on NASDAQ/NYSE and the Tel Aviv Stock Exchange.
Communications, New York/National Road Safety Foundation,
for national PR and legislative support, and North American
Elevator Industries, for trade PR.
PR, New York/Manhattan Automobile Co., retailer,
for media relations and special projects; Institute of Culinary
Education, as AOR; Kathy Sloane, real estate broker, for
PR, and The Plumm, membership club set to launch this month,
New York/Initial Security, global physical security company,
for PR supporting an integrated marketing campaign.
Communications, Mine Hill, N.J./United Media, licensing
firm, for PR for the 40th anniversary of Its
The Great Pumpkin, Charlie Brown, and Aerobics, Inc.,
for PR supporting its PaceMaster treadmill brand. Catan
has worked on the Peanuts account for UM for five years.
Klutz, a unit of Scholastic, has also renewed its contract
with CC for the fifth straight year.
Novelli, Boston/IDC, market intelligence and events
company, for launch of its IDC IT Forum & Expo slated
for June 14-16 in Boston.
Associates, Boston/Hannaford Bros. Co., for PR in
the 17 Massachusetts communities where the company acquired
Victory Super Markets and changed them to Hannaford stores.
Communications, Baltimore, Md./Milwaukee Electric
Tool Company, as AOR for PR and marketing comms., and Dynea,
specialty chemicals, for trade show development and PR at
the 2006 Intl Woodworking Machinery & Furniture
PR, Denver/Classic Residence by Hyatt, for community
and media rels. and event planning for the opening of a
new development in Highlands Ranch, Colo.; Goodwill Industries
of Denver, for PR targeting the business community and media;
Urban Villages, for PR supporting a development in Denver,
and Monarch Center for Family Healing, for PR, messaging
and positioning for the 10-year-old program.
Edition, April 19, 2006, Page 6
PR PROS WORK ON M.A. AT NYU.
Sixty-four PR pros
are working on their Masters of Science in PR and Communications
at New York University under academic director John Doorley.
A faculty member
at NYU and Rutgers University the past six years, Doorley
headed communications at Merck & Co. for 12 years until
1999, during which Fortune magazine named Merck Americas
Most Admired Corporation seven times.
Before joining Merck,
he worked in marketing and sales for Sterling Drug and in
PR for Hoffmann-La Roche where he became director of corporate
communications and the top speechwriter for CEO Irwin Lerner.
The Masters in PR
course is in the School of Continuing and Professional Studies,
which has been in operation 70 years and has an annual enrollment
of more than 50,000. There is rolling enrollment in the
Also on the faculty
for the three-semester course are Fraser Seitel, Fred Garcia,
and Louis Capozzi.
Seitel is author
of The Practice of PR, an ODwyer contributor, and
a frequent guest on TV shows. He has his own PR firm, Emerald
Partners and earlier was senior VP and PA director, Chase
of Logos Consulting Group, a crisis management firm, has
been an adjunct professor of management at NYU for 18 years.
He teaches crisis management in the Executive MBA program
of the Stern School of Business and ethics, law and regulation
in the PR masters program.
of Publicis PR and Corporate Communications Group, manages
the Group's $4 billion PR and corporate communications businesses.
He previously was chairman of Manning, Selvage & Lee,
which is part of Publicis. Before
joining MS&L he was VP of corporate communications for
Aetna Life & Casualty.
The curriculum emphasizes
strategic planning, writing and oral communications skills,
execution, and evaluation. Required courses include theory,
history and practice of PR; research process and methodology;
communications ethics, law and regulation; PR writing seminars
I and II; managing media relations; strategic communications,
and managing the PR and corporate communications functions.
Doorley, who has
a masters in journalism from NYU, notes that jobs
for PR specialists will grow by 28% from 2002 to 2012, according
to projections by DMB, an outplacement and executive-coaching
PRIMEZONE UNVEILS SEO SERVICE.
Press release distributor
Primezone Media Network has developed a search engine optimization
tool which, the company says, can boost release placement
in portals like Google, Yahoo! and MSN. Dubbed SEO Wire,
Primezone believes its new service bridges the gap between
advertising and media placement.
Users can track keyword
and combinations that users employ to arrive at press releases
via the tools reporting features.
Primezone is marketing
the service as both a standalone feature and as part of
its traditional wire distribution. Releases also go out
to RSS channels and blog directories.
Duran to director of communications, National Center
on Addiction and Substance Abuse at Columbia University,
New York. Duran joined CASA in 2003 after serving as senior
PR manager and publicist at FUBU The Collection.
Fraser, business development exec for Osiris Group,
to Schubert Communications, Downington, Pa., as a senior
PR consultant. She was formerly director of comms. for the
Ruff, formerly a special projects manager and producer
with CNN, to Porter Novelli, Washington, D.C., as a VP.
She oversees broadcast media projects for the firm
where she earlier served as a consultant with a focus
on strategy development and media creation. Ruff managed
and produced the Dr. Sanjay Gupta Primetime
documentaries at CNN and created segments related to food
and health for the CNN American Morning show.
Prior to CNN, she was a media consultant at Hisaoka PR,
working on clients in the food and health industries in
D.C. Earlier, she worked as an editor for AOL while managing
the daily content for the AOL Family Channel and anchored
news events for a PBS affiliate in Gainesville, Fla.
Jonas, internal/external comms. manager for Nationwide,
to communications 21, Atlanta, as senior account manager.
marketing assistant for Faneuil Hall Marketplace, and Jessica
Welsh, marketing and events coordinator for Jakes
Ice Creams and Sorbets, join as account managers.
Torok, assistant A/E, Liggett Stashower, to Sweeney,
Cleveland, as an A/E.
Musella, director of PR for KB Home, to MWW Group,
Los Angeles, as a VP. Musella was formerly communications
director for L.A. County Supervisor Don Knabe, serving as
spokesman, primary speech writer and policy advisor. Earlier,
he managed corporate affairs for Playa Vista, a mixed-use
real estate development.
Birkhahn to managing director, Peppercom, New York.
Birkhahn operates directly below co-founders Steve Cody
and Ed Moed and oversees integration of the firms
U.S. and European offices. He has also expanded his client
service and management role.
Ziskind to senior A/E, Linhart McClain Finlon PR,
Denver. He handles Johns Manville, MWH and Shughart Thomson
& Kilroy for the firm. He joined from Ogilvy in 2004.
Green to senior VP and A/S, Michael A. Burns &
Associates, Dallas. She is an 11-year veteran of the firm
and handles American Leather, Regency Centers and TAC.
Kiker, former VP of corporate communications for
Cendant and United Airlines, to associate dean for marketing
and communications, Columbia Business School, New York.
Kiker, in the new post, heads the schools marketing
and communications department. He was previously an executive
VP and GM for Edelman in New York.
Edition, April 19, 2006, Page 7
Edition, April 19,
2006, Page 8
descriptions of a PR spokesperson are currently on display
in the public media one a glib, know-it-all,
and the other an inept bumbler.
The former is Nick Naylor,
a fictional PR pro who is the spokesperson for tobacco in
the movie, Thank You for Smoking.
The latter is White House
press secretary Scott McClellan, as described by Michael
Wolff in the May Vanity Fair.
Naylor relishes intellectual
combat (such as being the only pro-smoking panelist among
four others on a TV show). He likes to trade gossip and
witticisms with fellow PR pros and reporters.
His mantra is, The
beauty of an argument is that if you argue correctly, youre
never wrong. Asked to define what he does, he tells
a press conference, I talk.
The Nick Naylors, who
either knew or wanted to know everything, are rare now but
were common a couple of decades ago. Newspeople cherished
(he plods and struggles through every sentence)
is described by Wolff under the headline, Words
McClellan doggedly repeats set phrases such
as Were going to continue to focus on the priorities
of the American people, no matter what questions may
be flung at him, says Wolff.
He feels Presidential advisers Karen Hughes and Karl Rove
have put McClellan in the press room to exasperate reporters
(a cunning, diabolical setup).
Every day hes pulped, pummeled and spit upon
for speaking White House untruths or for not speaking
them well enough, says Wolff.
The downgraded and gross press
briefing room (grungy carpets, buckled acoustic tiling,
shabby draperies, noxious odor, harsh lighting, broken seats)
sends the Administrations message that the press corps
is irrelevant and out of step with the American people,
So, instead of sending
their best and brightest to match wits with reporters,
some organizations now send out juniors. They wont
give up any company secrets because they dont know
them. ...a paper by
two college professors saying the American Israel PA Committee
(AIPAC) has a stranglehold on the U.S.
Congress and could well register as a foreign agent has
been described in mostly negative terms by the New York
Times, Washington Post, New York Post, New York Sun, US
News & World Report and New Republic. The NYT put the
story on its Education page April 12, the same
day the NYP chided it for ignoring this scandal.
Authors of the 82-page paper, published last month by the
London Review of Books, are Stephen Walt, academic dean
of Harvards Kennedy School of Government, and John
Mearsheimer, political scientist, University of Chicago.
The NYP is furious at the NYT for devoting 10,000+ words
and 13 reporters to charges that a Post gossip reporter
tried to extort a celebrity. It accuses the NYT of ignoring
or slighting other important stories.
We have the same complaint against the NYT. Why doesnt
it put 13 reporters on Omnicom and find out why its stock
is 20 points below its high of 1999 in spite of higher sales
and profits every quarter. ...the
NYT, whose net fell 69% in Q1 to $35M, is facing
a new round of embarrassment over its Jayson Blair scandal
of 2003. Deposed editor Howell Raines covers Blair in a
book to be published in May. ...the
NYT called us April 13 offering eight weeks of delivery
to our office at half price (50 cents). We accepted.
piece in the May Vanity Fair is a full-page on HBOs
Deadwood, saying the programs main
character, saloon owner Al Swearengen, tends to belch
the F word every five seconds and has a habit
of getting on-camera oral sex during which he talks about
himself. Says VF: It seems like anything goes on 21st
century cable. Recent HBO offerings include a 45-minute
segment showing how a U.K. couple, after having grown too
hooked on sexual devices, learned to face each other again
and have normal sex. At a sexual circus,
a striptease was performed on a trapeze and another woman,
standing on her head, twirled dinner plates using a stick
and part of her anatomy. HBO has the same inclusive philosophy
as Playboy. It presents many educational and fine art programs
as well as programs laced with sex, profanity and violence.
...PRSA/New York leaders,
including president Art Stevens and past-president Dena
Winoker, should reject the anti-democratic practices
of PRSA/national and conduct a chapter-wide debate and secret
ballot on whether the chapter should withdraw from national.
The chapter should study the examples of the former Long
Island chapter of PRSA, which broke away in 1989 after 15
years to form PR Professionals of L.I.; New York Women in
Communications, which split from national WICI in 1998,
and Boston Women Communicators, which split from WICI in
1994. Relieved of national dues, all three groups have prospered.
PRPLI membership grew from 70 in 1989 to 230. Dues are $65.
Restaurants donate meeting places for a heavy schedule (prpli.org).
L.I. chapter members in 1989 did a thorough
cost/benefit analysis, said president Gene Seraphine, and
voted overwhelmingly to leave PRSA. We just do not
get enough from national to justify $175 per member,
he said. When the board of Boston/WICI voted to leave in
1994, WICI said it was illegal because the entire membership
had to vote. That vote was taken. Boston Women Communicators
has 250 members who pay $150 yearly dues. The group, open
to PR pros, journalists, advertising and service people,
has a program of seminars and socials plus a job board,
freelancers forum, working mothers group, members
directory, sources directory and special rates for students.
Founder is Jane Breschard Wilson ([email protected]). NYWICI,
which also has media and service members, grew from several
hundred members to 1,100+. Its yearly Matrix lunch nets