The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, April 26, 2006, Page 1
MWW PICKS UP SAMSUNG BUSINESS.
Group has picked up Samsungs main PR account after
a three-month review of about a dozen firms was whittled
down to four.
MWW will serve as agency
of record for Samsung Electronics America and Samsung Telecommunications
America, overseeing corporate communications, philanthropy,
and consumer PR for the company in the U.S.
Finalists were Publicis,
Edelman and Waggener Edstrom.
The company previously
worked with HWH PR, Publicis Dialog, and Edelman, the latter
which continues to represent Samsung Electronics Co. (Seoul,
S. Korea), and Samsung Semiconductor (San Jose, Calif.).
The account has been estimated to be in the $2M range.
SW Hong, SVP of SEA, said
MWWs work will help the company coordinate communications
across its U.S. consumer divisions and play a role in Samsung
meeting development goals over the next 5-10 years. He praised
HWH PR and Publicis Dialogs work and said the company
wanted a firm that had U.S. experience with global companies.
DAVENPORT JOINS QORVIS.
Qorvis Communications has added Rory Davenport as a managing
director responsible for grassroots and international PR.
The 18-year veteran held top posts at Hill & Knowlton
(senior VP/director of PA), Fleishman-Hillard (founder of
international and political affairs unit) and Edelman (director
of grassroots/political programs).
Davenport has handled an array of antitrust, market access,
telecom, deregulation and healthcare issues for clients
including AT&T, ExxonMobil, Microsoft, Prudential, Chile,
News Corp., Wal-Mart and Pfizer.
He also has PR experience in Germany, Russia, U.K. and
Donna Lucas, who was
a PR advisor to California Gov. Arnold Schwarzenegger
and his wife Maria Shriver, has returned to Porter Novelli
in the of counsel capacity. She is also launching
Lucas Public Affairs Group.
Lucas was CEO of Nelson Communications Group in 00
when it was gobbled up by the Omnicom entity. She headed
PNs global affairs practice from 02 to 04.
Lucas also was deputy press secretary to former California
Gov. George Deukmejian, and California press secretary for
the first President George Bush.
She is former chair of the American Assn. of Political Consultants.
ARMY RESERVE TAPS FIRM FOR
Management Analysis Technologies, based in Stafford, Va.,
edged four firms for the Office of the Chief of the Army
Reserves $510K a year strategic comms. account. The
Lincoln Group in Washington, D.C., and CorpComm Group, Lima,
Ohio were in the original mix.
MAT did not return a call regarding details of the account.
An individual who answered the phone there said the company
is made up of four staffers and usually partners with other
companies for tasks like the new contract. MAT identifies
itself as a small, Vietnam-veteran owned business.
The Army Reserve earlier this year identified the need
for a consultant to help it effectively communicate
its vision of the future via internal and external
communications efforts targeting soldiers, families, the
public, and Congressional audiences, according to a copy
of the original RFP. The Army also wants MAT to find and
book media opportunities for Reserve Chief Lt. Gen. James
Peter Macaluso, Army contracting officer for the solicitation,
told ODwyers that Sektor Solutions, Summit Group,
Ventura Group, and Hernandez Consulting were competitors
for the work.
BOOTH WINS TOUGH TURKEY BIZ.
M Booth & Assocs. has picked up the Turkish Ministry
of Culture and Tourism account that had previously been
at Lou Hammond & Assocs.
Joan Bloom and Joan Brower, co-directors of MB&As
travel and lifestyle practice, will manage the account.
Brenda Urban will lead the account team.
MB&A promises to promote Turkeys culture and
resorts in North America via media/industry relations, in-market
events and trade show report. They said Turkey is a six-figure
Turkeys tourism industry has been hard hit, according
to Turkish press reports, by the recent upheaval triggered
by the Mohammed cartoons, bird flu and chaos in neighboring
Iraq. The Iranian nuke scare also is bound to keep visitors
Tourism Minister Atilla Koc has dropped his target of 26
million visitors in 06, and says he will be happy
if Turkey registers the 21M visitors that it achieved in
05. Turkish arrivals are off 14 percent for Q1.
Despite the gloomy Government of Turkey outlook on 06
tourism, Bloom and Brower are optimistic. Pointing out those
figures are worldwide arrivals, they said Americans and
Canadians have positive feelings about visiting Turkey.
Edition, April 26, 2006, Page 2
AOL BOYCOTT AIMED AT DOBBS.
Time Warners AOL is being targeted by a Phoenix-based
businessman who is infuriated by CNNs Lou Dobbs
upfront criticism of illegal immigration.
Jon Garrido is behind the AxAol.com effort as a way to
pressure TW to give Dobbs the boot. The roundabout boycott
call of AOL is because CNN is unlikely to drop Dobbs because
he is its number one money maker and right now
he is making a ton of money for CNN bashing illegal
immigration, says Garridos statement.
We could never directly muscle Lou Dobbs because the
revenue his trashing of Hispanic/Latinos generates for CNN
is huge and CNNs revenues belong to TW.
Garrido considers AOL to be TWs Achilles heel.
He believes if Hispanics would drop AOL and move in
droves to other Internet providers, significant pressure
would result causing owners of AOL to realize the only way
to recapture market share would be to remove CNNs
Lou Dobbs. The loss of Dobbs, says Garrido, would
be a fatal blow to those who want to criminalize illegal
If CNN fails to remove Dobbs, the AxAol.com effort will
target the cable networks sponsors. Garrido said AxAol
t-shirts will be prominent in the next round of immigration
protests slated for May 1.
Despite Garridos bluster, he denied an invitation
offered April 17 to appear on-camera on Lou Dobbs
because we do not want to promote the program. We
want to remove it from CNN.
After hearing Dobbs rip the AxAol.com effort during the
show, Garrido has now established a picket line for
all Hispanics not to cross to appear on the Lou Dobbs show.
He is looking for support to bring to an end the
theatrical charade displayed by Lou Dobbs each afternoon
as he continues to bash Hispanics.
BK TAPS IR EXEC AHEAD OF IPO.
Burger King, on the cusp of an initial public offering,
has brought in a senior investor relations hand.
Amy Wagner, VP of risk management and insurance options
for trucking company Ryder System, takes the title of SVP
of IR, effective immediately. She was previously group director
of IR for Miami-based Ryder.
Earlier this month, BK, also based in Miami, faced the
departure of turnaround CEO Greg Brenneman after less than
two years at the helm. John Chidsey, the companys
CFO, took the reins shortly after as the companys
ninth CEO in 15 years. BKs parent, Burger King Holdings,
announced its IPO in February and expects to raise $400M
with the offering, although no date has been set. Diageo
sold BK for $1.5B in 2002 to an investment group, which
took the company private.
Edna Johnson, former VP of PR for The CNN News Group, took
over as head of global communications for the company in
early 2005. Edelman handles PR.
Wagner began her career with BKC overseeing financial analysis
Ryder, in February, promoted Bob Brunn to VP of IR and
public affairs, reporting to CFO Tracy Leinbach.
SAUDIS LINE UP MORE FIREPOWER.
The Embassy of Saudi Arabia has retained DNX Partners to
serve as a personal advisor to Ambassador Prince Turki Al-Faisal,
who took over the top D.C. post from Prince Bandar in October.
Bandar held the position since 83.
Washington-based DNX, which has an unlisted phone number,
is to advise the Prince on matters concerning ties between
the U.S. and the Kingdom.
Under the open-ended contract, DNX is to receive $75K per-quarter
for its consultation. DNX says it will not engage in PR
or other public information activities.
It may however advise the Prince about the work of Saudi
PR contractors such as Qorvis Communications and contact
reporters on the Princes behalf.
Kenneth Close is managing member of DNX and a good friend
of Turki. In his letter of agreement to the Prince, Close
writes that DNX will receive its direction and instruction
directly from you or anyone you designate. Saudi Arabia
is the biggest foreign country spender for PR in the U.S.,
shelling out nearly $12M to Qorvis during the past year.
Qorvis does not expect the addition of DNX to the Saudi
payroll to have any impact on its business.
CEO Michael Petruzzello traveled with the Prince to Detroit
last week as part of Turkis listening tour.
INSTITUTE HAD $566K IN REVENUES.
The Institute for PR, founded in 1989 as a separate corporation
when the board voted to leave PRSA, reported revenues of
$566,466 for 2005.
The IPR, in a first for PR associations or their educational
affiliates (S3C tax status), made its entire 27-page Form
990 IRS report available to the public. Gifts, grants and
contributions totaled $201,631 and receipts from seminars
and other activities totaled $363,327.
Peter Debreceny of Allstate Insurance Co. is the elected
chair. Frank Ovaitt is the paid president. Michelle Hinson
is director of development.
The Institute broke from PRSA on the issue of accreditation.
The board of PRSA demanded that all directors of the Institute
be APR. But Institute board members said it was too difficult
to find donors who could be large contributors and who were
The APR requirement was too big an impediment to recruiting
donors, said the Institute board, which was led at the time
by Paul Alvarez of Ketchum.
Jerry Dalton, 1990 president, and other PRSA board members
were highly critical of the defection and immediately created
the PRSA Foundation. Foundation revenues were $161,313 in
2004, the latest IRS return available. PRSA combined its
regular board and the Foundation board two years ago but,
acting on legal advice, is now in the process of unraveling
the two boards.
Major contributors to IPR include Allstate Insurance; APCO
Worldwide; Burson-Marsteller; Cephalon; Dreamworks Animation;
Echo Research; Edelman; General Motors; Hunter PR, International
Truck & Engine; Johnson & Johnson; JPMorgan Chase;
Ketchum; RF|Binder Partners, and 3M.
Edition, April 26, 2006, Page 3
WS LAUNCHES 24-HOUR BEEB.
BBC World Limited has tapped Interpublics Weber Shandwick
to handle the launch of its 24-hour cable news service in
Broadcasting Service has been airing a 30-minute BBC World
News program daily on nearly 230 outlets, while BBC America
has been airing BBC News from 6 a.m. to 9 a.m.
24-hour Beeb programming is designed to reach U.S. viewers
who want a global prospective on international events, according
to Seema Kotecha, marketing chief of BBC World.
BBC has lined up Cablevison to distribute its programming
in New York, and earlier this year inked a deal with Discovery
BBDO will break ads early June for BBC World in New York.
BBC World has a global audience of 280M.
MORGAN STANLEY FIRES SHOT
Morgan Stanley Investment Management blasts the leadership
of New York Times Co. CEO Arthur Sulzberger for refusing
to take the actions necessary to improve operational
and financial performance. The No. 4 investor in the
company, with a six percent stake, withheld its vote at
the April 18 annual meeting to register a protest to the
lackluster performance of both the board and management.
The investment house believes the dual voting stock structure
of the NYTC protects the Times management. It wants a single
class of stock.
While it may have at one time been designed to protect
the editorial independence and integrity of the news franchise,
the dual class voting structure now fosters a lack of accountability
to all the company's shareholders, said MSIMs
The investment house maintains it is not interested in
forcing the sale of the company, a la Knight-Ridder, but
wants better management focus on improving the company's
Class A shares, which are owned by the public, elect four
of 13 NYTC board members, while Class B shares, of which
90 percent are held by the Ochs-Sulzburger family, elect
The value of NYT Class A stock has fallen 45 percent since
the beginning of 04. It trades in the $25 range. The
company's first-quarter net income plummeted 69 percent
HOLLYWOOD REPORTER HITS TV.
The Hollywood Reporter has moved into TV with the production
of syndicated segments covering what it says is the "hard
news" of the entertainment industry.
Beginning in May, the Reporter will provide two weekly
feeds containing at least eight vignettes of 30, 50 and
80 seconds, and custom full-length news insert packages.
The spots include celebrity interviews, B-roll, box office
results, and news of theatrical and home video releases.
The paper claims more reporters are covering the TV and
film industries than any newsmagazine or TV program
60 in the U.S. and 50 abroad.
NEW BIZ MAG TAPS EDITOR.
Gay Bryant, former VP and editor at Family Circle, has
been named editor-in-chief of Success, a new business magazine
slated for a June 6 debut.
Bryant was formerly EIC of Mirabella and held top editorial
posts at Working Woman, Executive Female, and Corporate
She was also editorial director for Sydney-based Murdoch
Media responsible for Family Circle, Marie Claire, Marie
Claire Lifestyle, New Woman, Better Homes & Gardens
and Mens Health.
Success plans three issues for 2006 and a bimonthly plan
for 2007 with a goal to hit 12 issues by 2009.
Initial rate base is 650K, about 52 percent women, the
Patrick Mitchell, formerly of Inc., Nylon and Tango, has
joined as creative director.
LEWIS NAMED FOX TV/NEWS PR
Brian Lewis has been named executive VP-corporate communications
Fox TV Stations, which includes Twentieth TV and Fox News.
It is a new position at the News Corp. unit.
Lewis has been senior VP at Fox News since `00, and joined
the company in 96 to help launch Fox News Channel.
He is now responsible for all TV, radio and online properties
and will assume PR duties for the business network if CEO
Roger Ailes decides to green-light that operation. Lewis
reports to Ailes.
The Fox chief has praised Lewis as one of the best
corporate communications professionals in the business.
Before Fox, Lewis was VP-media relations and corporate
communications at CNBC for five years and held PR posts
at Rubenstein Assocs. and Wishner Communications.
COLES TAPPED AS ED OF MARIE
Joanna Coles, who was executive editor at More, is the
new editor of chief of Marie Claire, replacing Lesley Jane
Seymour, who began editing the fashion magazine in 01.
The 43-year old Coles is a Brit who began her journalism
career as foreign correspondent for The Times of London
She has been at More since 04, joining from New York
magazine, where she toiled as features editor.
MCs circulation was up three percent to 970K for
the second half of 05. It is a venture of Hearst Magazines
and France's Marie Claire Album.
N.Y. POST BOUNCES PAGE SIXS
The New York Post has officially bounced Jared Paul Stern
and a trio of other Page Six freelancers in the aftermath
of the payola scandal.
Stern had been suspended upon allegations that he tried
to shake down California billionaire Ron Burkle for $220K.
The freelancers occupied the fourth chair of
Page Six gossips which include editor Richard Johnson, Chris
Wilson and Paula Froelich
(Media news continued
on next page)
Edition, April 26, 2006, Page 4
the No. 1 Spanish language paper in the U.S., has inked
a deal with Transit Television Network to provide TV news
feeds to the 1,750 Metro buses in Los Angeles equipped with
The newspaper notes that 67 percent of bus riders are Hispanics.
The screens display 24 stories from La Opinion daily, including
local, national and international news. Florida-based Transit
TV recently inked a 10-year contract with the city.
The Radio Advertising
Bureau has unveiled a new campaign to promote radio
as a key tool for advertisers and ad agencies. The premise
of the spot hangs on people not using everyday items like
sunscreen or toothbrushes with the tagline If it works,
dont ignore it.
DeVito/Verdi, a New York ad shop which produced the National
Assn. of Broadcasters campaign last year with The
Rolling Stones and Alicia Keys, put together the radio spots.
People have been writing radios obituary for
years, but the truth is: there is nothing else that compares
with its ubiquity, effectiveness and ROI, Ellis Verdi,
president of the agency, said in a statement.
of radio stations do not have a podcast, according
to a survey of news and talk stations in the top 75 markets
by radio PR company News Generation. Twenty-eight percent
have embraced the medium, while only 3 percent have both
a podcast and RSS feed to syndicate it. Three percent said
a podcast & RSS feed is in the works.
Of the stations that have embraced podcasting, 26 percent
said it was to "keep listeners listening," while
two percent see it as a tool to get new listeners.
Network, a New York-based prenatal and parental education
media company, plans to launch two new titles this year
to build on the success of Lamaze Parents, Lamaze Para Padres
The company said Lamaze Pregnancy will debut in July with
BabySteps Toddler slated for a September launch.
iVillage said the debut issue of LP will be given to ob-gyns
to pass along to newly pregnant women at their first prenatal
visit. In 2007, the magazine will be published bi-annually
with an estimated circulation of one million readers. The
title has been endorsed by Lamaze International, the only
publication to obtain that nod, the company said.
Sally Tulsa, VP and editor-in-chief of iVillage's magazine
unit, is EIC of both titles.
CMP Media and Dr.
Dobbs Journal have launched an online site
for the magazine, www.ddj.com, to include specialized content,
news and opinion for software architects, developers and
Reuters has aligned with Global Voices Online, a network
of bloggers coordinated by the Berkman Center for Internet
& Society at Harvard University.
The news company has made a contribution to the center
so it can hire a full-time managing editor and enhance its
infrastructure for outreach, training and publicity. Reuters
will make material from the network available through its
websites reuters.com and reuters.co.uk.
The Hispanic Communications
Network, a media company targeting Hispanics, said
its weekly radio show Bienvenidos a America,
which has a large immigrant audience, received a big ratings
bounce since immigration became a hot topic in the U.S.
The show, broadcast live from HCN studios in Washington,
D.C., on Thursdays, was launched in 1997 on a handful of
stations. The broadcaster said it now reaches 74 stations
as it features prominent political guests and experts on
immigration and allows listeners to call in for naturalization
is paying Time Inc.
$5M to put the table of contents of Time, Fortune, People
and Business 2.0 on the first page.
A flap on the inside cover of the magazines tells readers
that Philips is the reason why the contents page is upfront.
It reads: Simplicity means not letting complexity
stand in your way. It starts with the Table of Contents
on the first page.
Philips uses the simplicity ad theme.
The Denver Post
is cutting its newsroom staff by eight percent. It wants
25 staffers to take a voluntary retirement package.
The Post is owned by Dean Singletons MediaNews Group,
which is a front-runner to acquire the Knight Ridder papers
in California (San Jose Mercury News, Contra Costa Times
and Monterey County Herald).
launched Billboard Latino magazine to complement its TV
show of the same name.
a business and lifestyle magazine geared toward professional
athletes and sports industry pros, has launched a website
Online magazine and web community Women
& Wine has debuted a one-hour radio show on Internet
radio network Voice America. The show focuses on womens
interest in wine, travel, food and other lifestyle stories.
a musician and rock journalist who co-founded the Patti
Smith Group, has signed on at eMusic as a columnist covering
rock and pop music replacing Ann
Powers, who recently left for the chief music critic
job at the Los Angeles Times.
eMusic has also named Michaelangelo
Matos as its managing editor. He was previously music
editor at Seattle Weekly.
In addition, Cathy
Halgas Nevins, former VP of comms. and publicity
for independent label Eagle Rock Entertainment in the U.K.,
has been named senior director of comms. to guide PR for
the company, which is the top retailer of independent music
and covers the field.
Edition, April 26,
2006, Page 5
OF PR FIRMS
CARRYON ADDS D.C. PRACTICE.
Communication, Los Angeles, has set up an advocacy and social
marketing practice in Washington, D.C., to build on the
firms work in the pharmaceutical and healthcare sectors.
Bennett, an 11-year veteran of Manning Selvage & Lee,
has been tapped as senior VP and managing director of the
new unit. He managed advocacy relations and social marketing
efforts for clients like Amylin, Baxter, Eli Lilly &
Co. and Takeda Pharmaceuticals. Current work for CarryOn
includes Pharmavite, AIDS Healthcare Foundation, and Jacuzzi
LMF EXPANDS TO WYOMING.
Denver-based Linhart McClain
Finlon has expanded into neighboring Wyoming to boost its
regional client base and better serve existing accounts
with the Wyoming Dept. of Transportation and Softsky.
Kendall Hartman, director
of government relations and national director for the Congressional
Awards program, has been tapped to head the new outpost.
Info: 50 E. Loucks, #201,
Sheridan, WY 82801; 307/673-4530.
Los Angeles, has promoted a handful of executives to director
as the firm re-organizes into four practice areas
entertainment content, entertainment technology and consumer
electronics, interactive entertainment, and consumer products.
to engage emerging entertainment technology spaces.
Sarah Gumina, Jonalyn
Morris and Melisa Rodriguez were all elevated to directors,
all reporting to SVP Shawna Lynch.
As the entertainment
industry has evolved, so has Bender/Helper Impact,
said president Dean Bender in a statement. Sony Digital,
MGM Home Entertainment, and Yahoo! Music are clients.
KTINI EARNS KUDOS.
won an Award of Excellence at the 2006 Communicator Awards
for its campaign to make sauerkraut sexy.
The firm, working for
the Franks Sauerkraut brand, invented a martini, called
the Ktini, made with a sauerkraut-stuffed, vermouth
The firm said Time magazine,
the Food Network, and Good Morning America featured
Dittus Communications, Washington, D.C., is handling
PR for the International Fund for Animal Welfare as the
group kicks off a national public awareness campaign in
the U.S. against Japanese whaling. MSNBCs Chris Matthews
is an IFAW board member and helped launch the campaign on
April 18 in D.C. ...Minnesotas
Dept. of Education wants bids for a $50K PR contract
to promote state students taking more rigorous coursework
in math, science and engineering. Deb Rose is point of contact:
([email protected]). Bids are due May 4.
New York/Phyxis Mobile, wireless software for the financial
services sector, for U.S. trade and business media relations.
PR, New York/Brandeis Univ. (Waltham, Mass.), for
promotion of selected programs, inititives, and issues with
the schools office of communications and president,
and the Hebrew Univ. of Jerusalem, as AOR for its U.S.-based
development organization, American Friends of the Hebrew
Media, New York/Univ. of Southern California, for
a national science conference; Southern Living magazine,
for its 40th anniversary issue; Wall Street Journal Online,
for its 10th year; The River to River Festival, lower Manhattan
arts event; Television Bureau of Advertisings 06
Marketing Conference, and Intermountain Healthcare, Utah-based
non-profit health system.
Hammond & Associates, New York/Hilton Ft. Lauderdale
Beach Resort, slated for summer 06 opening; Barton
G., event management firm entering the restaurant space;
Off the Menu Restaurant Group, operator of Cesca,
Mainland, and Big Bubbas BBQ eateries, and Hotel Provincial,
hostelry in New Orleans French Quarter.
Lake Placid, N.Y./Kinney Drugs, retail pharmacy operating
in New York and Vermont, for a two-year contract for PR,
and Jefferson-Lewis BOCES, career, technical and adult education
across five counties in N.Y. state, as AOR for PR. Inphorm
is the PR unit of AdWorkshop.
Rubel Communications, Doylestown, Pa./The Hepatitis
B Foundation, as AOR for PR. Initial work focuses on National
Hepatitis Awareness month in May and, later in the summer,
a $12M biotech center slated to open in Doylestown.
Raleigh, N.C./Diana Vincent Jewelers, for regional and national
media relations, product placement and product seeding.
Ink, Miami/Miami Fashion Week; In Style magazine,
for a two-day fashion event; Mynt UltraLounge, Miami Beach
nightclub; Vita Restaurant; Shine at the Shelborne Hotel,
and Mizaan Holistic House, for PR and marketing.
& Goldberg, Hollywood, Fla./CondoMax USA, real
estate company focused on condo-conversion projects, and
Da Vinci on the Ocean, condo development on Sunny Isles
PR, Louisville, Colo./Far East Energy Corp., for
design and production of a corporate profile for the Houston-based
companys IR program. FEEC has three offices in China
and is pursuing coalbed methane through deals with ConocoPhillips
and China United Coalbed Methane Co.
Communications, Los Angeles/Tony Romas Los
Angeles Co-op, as AOR for media relations.
San Diego/Sumit Diamond Corp., as AOR, for media relations
and consumer PR.
Edition, April 26, 2006, Page 6
PR NEEDS MORE MEN PROCTER-ROGERS.
of PRs biggest challenges is attracting more men,
PRSA president Cheryl Procter-Rogers told 67 attendees and
members of the Southeastern Wisconsin Chapter of PRSA (30
of them women) April 19 in Milwaukee.
a theme of her last speech to PRSA/West Virginia March 15,
Procter-Rogers said that wherever she travels in the PR
world she sees a predominance of women.
said the presence of 20 men in the audience was an unusually
high percentage. The chapter has more than 300 members.
so few men in PR these days, she said, often the only perspective
being given to clients or employers is the female perspective.
companies wrongly feel they have addressed the diversity
issue by hiring people from various ethnic groups, she said.
also called for diversity in thought and beliefs.
Sometimes we need more diversity of opinion,
HBO Is Praised
Procter-Rogers spoke highly
of her employer, the HBO unit of Time Warner.
She said that while some
of the programs may be controversial because of the level
of sex or violence in them, HBO does many shows that are
rejected by mainstream, free TV.
HBO has given me
the opportunity to get up close and personal with controversial
issues like AIDS, she said. HBO has challenged
me to think in new ways, she added.
as examples of controversial programs The Sopranos
and Sex in the City.
Unmentioned were other
programs such as Real Sex, a long-running series;
Hookers and Johns: Trick or Treat; Bad
Boys comedy show; Sexual Circus, and a
series on employees in a house of prostitution.
Repeating a theme of previous
speeches at PRSA/Georgia and PRSA/West Virginia, Procter-Rogers
said PR pros must find employers who share their fundamental
values and ethics.
She also called on PR
pros to lead by example and to engage in risk
taking and thinking in areas that may be outside their
The Mutual Fund Education Alliance has set a July
17 deadline for its annual STAR Awards competition for MF
companies. Hundreds of companies vie for honors in 25 categories.
MFEA, as part of the awards 10th year, will present
a lifetime achievement award to a journalist. Info: starawards.mfea.com.
...The New York Spa
Promotion Alliance will hold its second annual symposium
on May 15 in Bolton Landing, N.Y. The event covers marketing,
branding and PR strategies for the spa industry and will
include experts from Spa Finder, Starwood Hotels, Mandarin
Oriental and Cornell Univ. ...PRSA/N.Y.
will host its annual Big Apple Awards on May 25 at the Rainbow
Gaines-Ross, chief knowledge and research officer
for Burson-Marsteller, to Weber Shandwick, New York, as
chief reputation strategist. She joins the firms global
senior management team and reports to WS president Andy
Polansky. Gaines-Ross, who was at B-M for 10 years after
serving as comms. and marketing director for Forbes, is
considered an expert on CEO and corporate reputation management.
Phelps has left The Sherry Group after 12 years to
join Coyne PR, Parsippany, N.J., as an assistant VP. Phelps
will oversee Coyne's work for Goodyear. Suzanne Kimelman
has also joined Coyne as an assistant VP to manage two new
Coyne accounts Disney Mobile and Progressive Insurance.
She was previously with MWW Group and earlier held stints
at Hill & Knowlton and Edelman.
Taube, director of govt affairs for EcoSmart
Technologies, to the Greenguard Environmental Institute,
Atlanta, as manager of public affairs. She was formerly
environmental manager for the City of Atlanta.
Vélez-Couto, a two-year staffer at Tara, Ink,
to rbb PR, Miami, as an A/E. She has a masters degree
in Spanish language journalism.
Hays, formerly of Wagstaff Worldwide and Weber Shandwick,
to Zapwater Comms., Chicago, as a senior publicist for the
boutique firms fashion/lifestyle accounts. Ali
Hazlinger has joined in the same role from Ruder
Finn. Shelly Cellak
has been promoted to senior publicist.
Stepney, brand manager for ICI Paints, to Dix &
Eaton, Cleveland, as a senior A/E. Heather
Gaynor, previously with Adcom Comms., joins as an
Moll, director of comms. for The George Washington
Univ. School of Business, to Marx Layne & Co., Farmington
Hills, Mich., as a senior A/E.
McElroy, a copy, photo and news editor at the Seattle
Post-Intelligencer and Chicago Sun-Times, to Alaska Airlines,
as director of internal communications. McElroy has written
two tech novels on the history of the National Air Traffic
Controllers Assn. and the airborne collision avoidance system.
Kelly, a 16-year PR veteran, to San Francisco-based
Panache Communications, which counts Accela, Singapore Economic
Development Board, Shaklee, Rosum and ChinaDotCom among
clients, as director. She joins from Adaptec, where she
handled PR for the data storage company. Kelly also worked
at Fleishman-Hillard, handling the technology and biotech
practice for Australia and New Zealand, and ran her boutique
shop, The Cornerstone Group, in Silicon Valley. She is a
veteran of Weber Shandwick and worked at Shipley & Assocs.
Graham to senior VP, French/West/Vaughan, Raleigh,
N.C. He heads the firms healthcare and technology
practice and joined the firm in 04. Barrie
Hancock and Christina
Worthington to VPs. Also, Paige Sargent to A/S.
Edition, April 26, 2006, Page 7
Edition, April 26,
2006, Page 8
thought Vanity Fair columnist Michael Wolffs savaging
of White House press secretary Scott McClellan was
overkill (April 19 NL) but others in the press also thought
McClellan was the worst in many years. Wolff did not like
predecessor Ari Fleischer, either, calling him a cold
fish and a prickly one at that. Fleischer had a general
air of resistance that reflected the Bush Administrations
hostility to media, wrote Wolff. Fleischer was a gifted
stonewaller with an implicit threat that you
will really be messed with if you go for that follow-up
Institute for PR, the research and educational arm of the
PR industry, broke new ground in openness last week
by releasing to the public, unasked, a PDF of its 27- page
report to the IRS for 2005. The IPR, which broke away from
PRSA in 1989 on the issue of accreditation, had a 33% jump
in revenues to $566,466. Contributions were the same at
$201K but program income soared 64% to $363K. Cash rose
to $202K from $119K. Many such S3Cs file for extensions
until Nov. 15, depriving members of timely, important information.
Some groups resent showing the 990 public report. We obtained
a 990 from one group several years ago after months of trying
and it has never talked to us again.
We have talked via
speaker phone to several college PR classes in recent weeks
about job prospects and other topics. Students wonder about
ethical issues in PR including the ethics of lobbying, especially
in view of the Jack Abramoff scandal. We said PR is mostly
done in the open while lobbying is mostly private and some
PR firms wont do it. We advised seniors to obtain
assignments from business owners if they cant get
jobs. Theres lots of jobs that a CEO needs doing.
A traditional starter account is a restaurant. PR can be
bartered for meals at little cost to the owner. Important
local figures can be brought to the restaurant, customers
interviewed, etc. Bartering is a huge, secretive business.
An office, car rentals, computers, clothes and many other
items can be bartered. PR professors who want their classes
to dialog with us should call the ODwyer Co.
Women were much in
the news last week with a study showing that 72% of females
graduate from high school but only 65% of males.
In New York, only 39% of males graduate vs. 47% of females.
Women outnumber men by nearly 60/40 in colleges. The ratio
is much higher for minorities. Women mature years earlier
and are more focused than men at college admission time.
has been authored by Harvard Prof. Harvey Mansfield and
is a big seller (New York Post). Mansfield
says women are the weaker sex, many have a secret
liking for housework, and the idea of women
as warriors is a bluff. He says a good
picture of the confusion of women is TVs Desperate
Housewives. Feminists are not attacking his book,
he said, because They dont like to argue...their
favorite tactic is dismissal. Mansfield said that
if Harvard president Larry Summers (who said women are innately
different from men, leading to different career choices)
had been more manly he would have dug
in his heels and would not have been fired. Manly
people, who are bold and take risks that may not be
prudent, include Margaret Thatcher, Hillary
Clinton and President Bush but not John Kerry because of
his vacillation. One critic said Mansfield should
be fired just like Summers. (Mansfield has tenure). ...PRSA
president Cheryl Procter-Rogers said last week that more
men are needed in PR because too often the only PR
perspective provided is female (page 2). Much of her speech
was about employer HBO. She said PR pros must only work
for companies that have the same values and ethics that
the PR pros have. We dont find anything ethical about
porn, which is a major part of HBO programming. In fact,
the variety and number of such HBO programs has increased
lately...after getting cooperation from the Georgia and
West Virginia PRSA chapters when Procter-Rogers spoke, we
ran into stonewalling from S.E. Wis. (Milwaukee). Unlike
Georgia and West Va., S.E. Wis. refused to audiotape Procter-Rogers,
saying it didnt have the equipment. We
persisted and chapter leaders hooked us up with a local
freelancer. He brought a tape recorder but was forbidden
to use it...the explanation
for this intransigence is in the political makeup of S.E.
Wis. All four of its Assembly delegates voted in
2004 against opening the Assembly to voting by non-APRs.
Why it had four delegates is a mystery to us since the chapter
only had 299 members as of November, 2004. Other chapters
unanimously against decoupling were Los Angeles (6 votes);
Philadelphia (5); Puget Sound (4), and Cincinnati (4).
Art Stevens also expounded on ethics last week, saying
PR should help set up Corporate Reputation Oversight
Committees to ensure that the truth will be
told to the public which will no longer tolerate
stonewalling. These lectures on ethics and stonewalling
by PRSA leaders leave us breathless when we consider the
actual practices and policies of PRSA national and chapters.
The PRSA/NY board
must take up its fiduciary duties and explore splitting
with national. Its a no-brainer because of
all the money lost by only having the national conference
in New York every ten years or so. The 2004 meeting here
grossed a record $1.9 million and netted $580K vs. averages
of $1.1M and $131K for the previous five years. A New York
group could have the conference in New York every year and
keep the money here. The 17-member PRSA/NY board, symptomatic
of PRSAs problems, does not have a single corporate
or financial member. Financial PR members walked from PRSA
in 1970 to form NIRI; corporate members left in 1983 for
the Arthur W. Page Society, and the major PR firms left
in 1998 to form the Council of PR Firms. Both the Institute
for PR and the L.I. chapter of PRSA walked in 1989. The
culture of PRSAanti-democratic, anti-New York and
anti-pressis alien to New Yorkers and must be shucked
like a chrysalis.