The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, May 10, 2006, Page 1
TREASURY WANTS FIRM FOR NEW
The U.S. Dept. of the Treasury has issued an RFP for a
firm to help develop and implement a global PR program to
introduce a redesigned $100 bill in 2007.
Burson-Marsteller won a multi-year $55M assignment in 2002
to be the main firm for the kickoff of new $20 and $50 bills
over the last few years. It has handled recent new currency
assignments for the Bureau of Engraving and Printing since
The Treasury Dept. has said it plans to update U.S. currency
every seven to 10 years to keep up with counterfeiters.
A new $100 was last introduced in 1996 and a new $5 was
unveiled in 2000.
The BEP, which administers and funds currency introductions
with help from the Federal Reserve Board of Governors and
U.S. Secret Service, put out a feeler for interested firms
at the end of 2005. The RFP wants proposals from firms by
Johnathan Bangura ([email protected] .gov) is
contract specialist for the solicitation and is taking questions
CATLETT TO EURO RSCG LIFE.
David Catlett, who had headed Ketchums healthcare
practice, took the president post at Euro RSCG Life PR on
May 8, according to Tony Russo, CEO of the Havas unit.
Russo, who sold Noonan Russo to Havas five years ago, says
Catlett will concentrate on marketing and operations. Russo
will focus on corporate and biotech clients. Lorraine Thelian,
Ketchums senior partner for North America, heads that
firms health group.
SITRICK CLEARS UP LIMBAUGH
Sitrick & Co. issued a press release on behalf of Rush
Limbaugh to correct media reports that he was arrested
for doctor shopping in an effort to obtain prescription
Limbaugh also told his radio audience last week that he
arranged in advance to appear before Palm Beach County prosecutors.
He said he was voluntarily processed.
In a deal with Florida, Limbaugh filed a plea of not
guilty, and must remain clean for 18 months
and pay a $30 a-month charge for the cost of supervision.
Limbaughs lawyer, Roy Black, said the conservative
commentator had intended to remain in treatment so the outcome
for him personally will be much as if he had fought the
charge and won.
Michael Sitrick, Tony Knight, Tammy Taylor and Anne George
RUSSIA HIRES KETCHUM.
Ketchum has picked up Russias multimillion-dollar
PR account as President Vladimir Putin wants to improve
his countrys image in the west. The hire is in advance
of the G8 summit in St. Petersburg in July.
On the Kremlins website, Putin promises that Russia
as the G8 host nation regards it as its duty to give
a fresh impetus to efforts to find solutions to key international
problems in energy, education and healthcare.
Putins use of Russias vast energy reserves
as a political weapon has many in Europe concerned over
its reliability as a supplier. That was evident early this
year when Russia cut off gas supplies to Ukraine
in a political spat. Last week, Vice President Dick Cheney
attacked Russia for using oil to gain leverage over other
countries. Ketchum is an Omnicom unit. Other OMC agencies
Gavin Anderson (Japan) and Maslov, Sokur & Assocs. (Moscow)
are assisting with the work.
BLUE EXPLAINS HIGH GAS PRICES.
Edelmans Blue Worldwide has created ads to buff the
battered image of Big Oil and explain the rise in gasoline
The effort supplements Edelmans work for the American
Petroleum Institute, which has been in the forefront of
the industrys PR effort.
API also has commissioned economic consulting firm Lexecon
to write a 17-page study to outline why fuel bills
are getting more expensive and what has caused
the price of crude to push past $70 a barrel and how that
crude price affects the price of gasoline and other refined
That primer, Understanding Todays Crude Oil
and Products Markets, is posted at api.org.
SPELICH EXITS GATEWAY FOR
John Spelich, VP of corporate communications for PC maker
Gateway, has joined Fleishman-Hillards Los Angeles
office as a SVP. He is charged with directing the firms
litigation support and investor relations practices under
GM Richard Kline.
Spelich, who was at Gateway for two stints, served as the
No. 3 PC makers chief communications officer after
its 2004 merger with eMachines. From 1999-2001, he was director
of corporate communications and later director of investor
He was VP of corporate communications for the Walt Disney
Co. and director of global news and information for the
Ford Motor Co., where he also served as an attorney in the
companys product litigation group.
Spelich began his career in journalism.
Edition, May 10, 2006, Page 2
IPG ASKED TO RECOUP ILL-GOTTEN
Interpublic will face pressure to return any ill-gotten
gains, as a shareholder at its annual meeting will
demand that the ad/PR conglom recover bonuses that it paid
top executives based on financials that ultimately were
CEO Michael Roth will face a shareholder resolution called
recoup unearned management bonuses in New York
on May 25.
Noting that IPG was forced to restate its financials from
2000 to 2004, the resolution calls for IPGs board
to review all bonuses and other awards that were made
to senior executives on the basis of having met or exceeded
performance targets during the period of the restatement,
and recoup for the benefit of our company all such bonuses
or awards to the extent that these performance targets were
The unnamed shareholder believes there is no excuse for
over-compensation based on discredited earnings at
A similar proposal was voted at the 2004 Computer Associates
That company also restated its earnings, and based then-CEO
Sanjay Kumars $3.2M bonus on its supposedly
[Kumar pleaded guilty on April 24 for his role in the $2.2M
Computer Associates accounting fraud. He could face at least
10 years in jail when he is sentenced on Sept. 12.]
The IPG stockholder resolution states: It is not
enough for IPGs compensation to encourage good work.
It needs also to discourage bad work and misstatement of
The company opposes the measure because it is overly
rigid and would require the board to mechanistically
recoup bonuses in inequitable circumstances and potentially
violate Interpublics existing contractual commitments.
EDELMAN PROMOTES GETTY/GERE
Edelman is promoting Getty Images partnership with
actor/activist Richard Gere to raise money for Friends of
Global Fight Against AIDS, Tuberculosis and Malaria.
Visitors to GIs Change Me section of
its website pick an image and describe why they feel that
image has the power to change perceptions.
The Seattle-based distributor of visual content will donate
$10 to Friends for each description. The selections may
be part of a traveling exhibition and appear in a book.
In a statement, Gere said he wants to raise the profile
of the three diseases that are easy to put out of
our minds. Change Me uses powerful images to create an experience
of personal reflection and commitment to change.
AIDS, tuberculosis and malaria, which are preventable diseases,
kill six million people a year, taking a devastating toll
in the worlds poorest countries. The Friends group
seeks to encourage governments throughout the world to join
LINCOLN GROUP OPENS UP.
The Lincoln Group, the Pentagons PR firm in Iraq,
has changed its attitude, and is now more open
with the press, co-founder Paige Craig told ODwyers.
Part of that reasoning is due to the confusion about what
LG does. LG has been the subject of a barrage of stories
in the press, largely connected with planting stories in
the Iraqi media.
Craig described the firm as client-driven,
and the new transparency is what LGs clients want.
TLG threw a Cinco de Mayo bash on May 5 at Paiges
Casa that began at 7:30 and ran until sunrise.
The invitation recalls how a French army invaded Mexico
in 1862 to collect debt and contribute to the Confederate
At the Battle of Puebla, an untrained force of Mexicans
many armed with only with machetes defeated
a French army of more than 6,000 troops. Mexican tactics
included stampeding a herd of cattle through the French
The invite says retreating from third world armies
was later to become the French national sport, and
You can bet the Mexicans would have joined us in eating
Freedom Fries on that day.
TEXAS CALLS FOR WINE PITCHES.
Texas is looking for PR help to develop and pop the cork
on an eight-month media outreach campaign to boost Lone
Star state wines and wineries.
The states Dept. of Agriculture has taken the lead
to collect proposals to highlight Texas wine trails and
agritourism, coordinate media visits, and provide press
staff for events. Funding is provided by the Texas Wine
Industry Development Fund.
There are 85 operating wineries in the state, which ranks
fifth among U.S. states for production and got going in
the business in the 1970s. Chardonnay, chenin blanc, sauvignon
blanc, cabernet sauvignon and merlot grapes grow in Texas.
An RFP was issued (proposals are due May 12) and outlines
a two-part program. The first is a three-month planning
stage to review market research and create a comprehensive,
short-term, consumer-centric campaign with a budget
of $150K. The second stage, implementation, allocates $100K
for paid media and another $15K for PR.
Delane Caesar, assistant commissioner for marketing and
promotion, is leading the search.
EH&C PITCHES CLEV. TO
Edward Howard & Co. is developing a national marketing
plan to attract accounting and finance people to Cleveland.
The firm is acting under a federal grant made to the Ohio
Dept. of Job and Family Services. The jobs are to fill positions
during the next three years at the Defense Dept.s
finance and accounting office that handles military payroll.
The Pentagon had expected to shut down the Cleveland facility,
but backtracked after much political pressure.
Edition, May 10, 2006, Page 3
SUIT SOCKS XM SATELLITE RADIO.
Satellite Radio has been hit with two shareholder suits,
alleging that management unloaded shares and misled investors
about promises to cut spending. That news helped drive shares
of the No. 1 pay radio company to a two and a half year
low of $16.86.
claim XM CEO Hugh Panero misled them about his ability to
trim outlays needed to snag subscribers.
Washington, D.C.-based company dramatically bolstered spending
in the fourth-quarter of '05 to offset "buzz"
generated by rival Sirius Satellite's landing of shock jock
says the suits are "allegations without merit"
and plans to "vigorously defend the matter."
Sirius Satellite Radio suffered a $458.5M first-quarter
net loss, largely due to a $284M expense for stock compensation.
Nearly 80 percent ($225M) of that total went to Stern and
his affiliates. Sirius stock is trading at $4.76, near its
52-week low of $4.36.
The New York-based company added more than 760K subscribers
during the period, ending the quarter with 4.1M customers.
Revenues nearly tripled to $115M.
CEO Mel Karmazin expects to end the year with 6.2M subscribers
and an operating loss of $565M.
He is bullish with plans to stream The Howard Stern
Show via the Net to Sirius subscribers by Fathers
Day, and the launch of wearable satellite radios
in the summer.
TWS LOGAN GETS PAY HIKE
Don Logan, who retired Dec. 31 as chairman of Time Warners
media and communications group, is getting a pay increase,
according to the proxy statement of the world's largest
The 60-year-old Logan had a $1M salary in 05. As
a part-timer through 09, he is to receive $1.25M a-year
for transition and advisory services.
The employment agreement has no bonus target. Logan was
granted a $6M bonus in 05, down eight percent from
the year earlier period.
His contract contains a non-compete provision.
He also is restricted from investing in the stocks of any
Logan is credited with forging the biggest corporate magazine
group, having more than 150 titles (Sports Illustrated,
Time, Cooking Light, People, Real Simple, Fortune and Entertainment
Weekly). TWs publishing group had $5.9B in `05 revenues
and $1B in operating income.
Logan, who joined TW with its acquisition of Southern Progress-publisher
of Southern Living-during the 80s, has returned to
his Mountain Brook, Ala., home to do some fishing.
bonus sliced 6%
CEO Dick Parsons, who fended off a raid from Carl Icahn,
took a six percent cut in his `05 bonus to $7.5M.
The board considered his leadership role in 1) expanding
the cable unit via the acquisition of some of Adelphia's
assets; 2) introducing TW Cable's digital phone service,
and 3) forging an alliance between AOL and Google. The board
also credited Parsons for representing the company before
the press, Wall Street and shareholders.
The bonus cut is because TW did not exceed its financial
goals by as much as it did in 04 and 03.
TWs net income last year fell 13.6 percent to $2.9B.
Revenues rose 3.7 percent to 43.7B.
Parsons' total compensation in 05 was $16M, compared
to $16.2M in 04. The company claims that Parsons'
total 05 cash compensation ranks in the lower
end of the media peer group.
That group includes Comcast Corp., Cox Communications (through
Dec. 4 when it went private), McGraw-Hill Cos., Viacom,
Yahoo!, Walt Disney Co., and News Corp.
TW's stock, which now sells for $17.26, has gone nowhere
in 06. Its 52-week range is $19 and $16.10.
Parsons, in his letter to shareholders, called the stock
price disappointing, and held back by concerns
about competition and potentially disruptive effects of
CBS ROLLS INNERTUBE.
CBS Corp. has introduced Innertube, a free
broadband entertainment channel that offers clips of programming
like The Late Show with David Letterman and
original entertainment shows, such as Greek to Chic,
a fashion makeover item.
Nancy Tellem, president of CBS Paramount Network Televison
Group, promises to deliver edgy programming
aimed at a younger audience. She envisions Innertube as
a content playground that attracts new
talent and ideas.
Verizon Communications and Cadbury Schweppes are charter
which publishes the Chicago Sun-Times and other papers,
is looking forward to changing its name to Sun-Times Media
Shareholders must approve the new moniker at the June 13
annual meeting. The move is designed to distance the company
from the legal woes of ousted CEO Conrad Black.
Yahoo! has launched
Yahoo!Tech, a website intended to offer consumers
plain-English advice on purchasing tech products.
The site, tech.yahoo.com, features licensed content, product
listings with community ratings and reviews, and options
for shopping for products in 19 categories like MP3 players
or digital cameras.
Tech advisers include Dory Devlin (The
Mom), Gina Hughes, founder of the TechieDiva blog,
Christopher Null, founding editor-in-chief of PC Magazine,
and Robin Raskin, former editor of PC Magazine, EIC of FamilyPC
and a USA Today columnist.
The site will also include video content of episodes of
a four-minute program called Hook Me Up.
(Media news continued
on next page)
Edition, May 10, 2006, Page 4
U.S., U.K. TRUST GOVT
People trust the media
more than their governments in many places across the globe
with the exception of the U.S. and Great Britain, according
to an international opinion poll by the BBC, Reuters and
The Media Center.
On average in countries
like Russia, India, and Indonesia, media scored trust from
61 percent of respondents, compared to just 52 percent for
governments. In the U.S., however, 67 percent said they
trust the government, compared to 59 percent for the media.
Fifty-one percent of British respondents said they trust
the government, with 47 percent favoring the press.
A whopping 82 percent
of Indian citizens said they trust the press, compared with
66 percent for government. Russia was nearly even at 58-54
percent, press to government.
Internationally, 56 percent
said TV was the most important news source, followed by
newspapers (21 percent), the Internet and radio (9 percent
A sampling of 10,230 adults
were questioned in the UK, USA, Brazil, Egypt, Germany,
India Indonesia, Nigeria, Russia, and South Korea in March
has re-joined Chief Executive as editor-in-chief to replace
Donlon worked at CE for 22 years, serving as EIC from 1981-01.
He left CE in 01 to become a principal for The Dilenschneider
Group, a post he held through 2004, when he left to become
EIC of Directorship, a corporate governance title.
features director for Travel and Leisure magazine, has joined
T: The New York Times Style Magazine, as travel editor.
Lump was previously associate edtior for SmartMoney from
1999-00, and associate editor for Conde Nast Traveler.
Musician and activist
Bono will serve as editor of The Independent (U.K.)
for the day on May 16.
The Irish singer, who was handed the editor reins of BBC
Radio 4s Today program in 2004, is expected
to use the papers resources to highlight AIDS, tuberculosis
and malaria woes in Africa. Half of the papers revenues
for the day will go to Bonos Product Red initiative,
which has multinational companies donating funds to combat
disease in Africa.
Tami Booth Corwin,
who assumed the president post at Rodale Books last June,
is resigning her post to focus on being a full-time mother.
She is pregnant with her second child.
Corwin is credited with reviving Rodale via the acquisition
of best-sellers such as "The South Beach Diet."
She also acquired Al Gore's "An Inconvenient Truth"
book about global warming that is being released this month.
Magazine, which was purchased last year and has been
on hiatus, relaunched on May 10 as CT Business Magazine,
based in Hartford.
The publication has aligned with the Connecticut Business
Industry Assn., Conn. Economic Resource Center, and Conn.
Center for Economic Analysis. Publisher Michael Guinan said
the only similarity to the original publication is the title.
Coverage includes industries like finance, gaming, healthcare,
insurance and sales/marketing, along with lifestyle features.
Sujata Srinvasan is editor of CT, which is slated to publish
11 times a year and claims to be the states only statewide,
full-color, glossy business magazine.
Circulation is approximately 15K, targeting C-suite executives
and business owners with more than $1M in revenue.
Crimson Communications is handling PR for the re-launch
with an event slated for May 16 in Hartford.
magazine has launched a website, alternativemedicine.com,
on alternative healing methods, therapies and news.
Neotrope has launched
Advertising Industry Newswire, an online magazine
with news, podcasts and other content about the ad industry.
Christopher Simmons, founder of Neotrope, is overseeing
A report by JupiterResearch
says wireless carriers can significantly grow subscriber
bases and revenues by targeting teenagers and parents with
separate marketing messages.
The Jupiter study found that 58 percent of teens have cellphones,
while 70 percent of adults own one.
Jupiter research director Julie Ask said that marketing
phones for teens as add-ons to adult plans is not
the most lucrative proposition for carriers.
The study noted that 29 percent of teenage cell phone users
have their own plan and consume more premium content, resulting
in a higher yield for carriers.
AOL has launched a
blogging network covering the most watched
and widely held companies.
Bloggingstocks.com will feature commentary and analysis
of companies like Time Warner (AOLs parent), Google,
Yahoo, Apple, eBay, Microsoft, Wal-Mart and General Electric.
Each company has its own dedicated blog and team of bloggers,
including analysts, financial pros, current and former reporters.
AOL said the network is editorially independent but will
be part of its Money & Finance portal.
Individual investors are most passionate about individual
stocks, said AOLM&F VP Marty Moe, who noted the
blogs will focus on what average investors care
about: giving readers an interactive platform to get behind
the headlines and exchange insights.
New York Daily News
publisher Mort Zuckerman is expected to be among the bidders
for McClatchys Inquirer and Daily News papers in Philadelphia.
Real estate developer Bruce Toll is the hometown favorite.
California billionaire Ron Burkle is backing a union bid
for the papers.
Edition, May 10, 2006,
OF PR FIRMS
DCI LANDS FLORIDA TOURISM
Counsellors International beat five competitors to guide
communications and PR for the St. Petersburg/Clearwater
area of Florida.
edged Trahan, Burden & Charles, Lou Hammond & Associates,
The Zimmerman Agency, Coastal PR Group and RF|Binder Partners
for the $150K/year contract.
region, which calls itself Florida's Beach,
spans 345 miles of shoreline along the Pinellas County peninsula
on the west coast of Florida. Tourism registers a $2B impact
on the area with about 12 million visitors each year, according
to the county's Convention and Visitor's Bureau.
two-year pact is to play up the region as a leisure, business
and meetings destination. It is the areas first outside
PR counsel in the U.S. since before the Sept. 11 attacks
BEAM GLOBAL TAPS KETCHUM,
Ketchum has added PR responsibility
for Sauza tequila in the U.S. and Mexico, building on existing
work for Beam Global Spirits & Wine brands Starbucks
Liquers, Jim Beam bourbon, and DeKuyper cordials.
That assignment comes
as Beam Global has awarded brand communications and advertising
duties for the group of liquor brands it acquired from Allied
Domecq last year to Publicis Dialog. Those brands include
Sauza, Canadian Club Canadian Whiskey, Courvoisier Cognac,
Whisky DYC, Larios Dry Gin, Kuemmerling Bitters, Jacobi
Brandy, Fundador Brandy, Teacher's Scotch Whiskey, and Terry
As part of that assignment,
Manning Selvage & Lee, a unit of the Publicis conglomerate,
was handed PR assignments for several of the brands outside
of North America.
Beams July 2005
acquisition of the AD brands saw it leap from the No. 7
spirits company to No. 4. PD handled the brands when they
were owned by AD.
London-based JCPR continues on Courvoisier and Evins Communications
retains the PR account for Makers Mark bourbon.
handles corporate communications for BGS.
Sara Devaney, director
of PR for Beam Global, told O'Dwyers that the remaining
AD brands without PR agency assignments are handled in-house.
CCG Investor Relations,
Los Angeles, is advising military contractor DynCorp International
through its IPO. ...Jamie
Schwartz, 31, and Claudia
Haber, 26, have set up 2JG
Communications in Fort Lauderdale, Fla., to focus
on corporate, crisis, consumer and real estate PR. The two
were colleagues at Transmedia Group. Schwartz earlier worked
at MWW Group and the White House Office of the Social Secretary
during the Clinton Administration. Haber joined Schwartz
team at Transmedia after a stint in the fashion industry.
Initial client base is in the real estate sector. 1451 West
Cypress Creek Road, #300, Ft. Lauderdale, FL 33209; 954/267-1960.
Dynamics, New York/K&F Industries Holdings, commercial
and military aviation supplier, for IR and communications.
& Co., New York/Panera Bread; Boston Private,
wealth management firm; Sagent Advisors, boutique M&A
bank, and Epoch Investment Partners, asset management, all
for corporate/financial or B2B PR work on a retainer basis.
The firm has opened a Boston office to serve Boston Private.
SVP John Hartz heads that endeavor.
Group, New York/Judicial Title Insurance Agency,
+ Associates, Cranford, N.J./Rave Wireless, mobile
applications; St. Jacques Franchise Marketing, ad and marketing
firm, and WorkRite Ergonomics, office products. The firm
has also added work for Advanced Bionics and Montclair State
Communications, Marblehead, Mass./
Couplets.com, online social network for couples, as AOR
Effect Communications, Boston and Simpson
Financial & Technology PR, Dublin, Ireland/
IrishAbroad.com, for a global campaign via the Eurocom Worldwide
PR network of firms.
& Shanley, Providence, R.I./Vortex Corp., water
purification products, for branding and PR.
Group, Cary, N.C./Quality Associates Inc., document
management services, for PR.
Inc., Chapel Hill, N.C./FKI plc, as AOR for branding
and marketing for the British engineering giants Hickory
Communications Group, Atlanta/
The Weather Channel Interactive, for media and analyst relations.
TWCI includes weather.com, Desktop Weather and The Weather
PR, Troy, Mich./InPro Insurance Group, formerly Expert
Underwriters, for PR counsel and media relations. Bianchi
worked on the companys name change announcement earlier
Horse, Milwaukee/Johnsons Nursery, for advertising,
PR and promotions.
PR, Louisville, Colo./Certus Corp., revenue cycle
and govt reimbursement services for healthcare systems,
for a national PR program.
San Francisco/Cambia Security, security policy enforcement
software, as AOR for PR. The firm is charged with leading
a targeting media and analyst campaign for Cambias
flagship Cambia CM software.
Communications, Garden Grove, Calif./
Neurok Optics, 3D gaming monitor maker, as AOR for strategic
counsel, media relations and branding.
Honig Company, Los Angeles/Jennifer Sciole, actress,
for PR representation.
San Diego/Centerra Wine Co., to conduct sampling programs
for its Australian wine brands.
Edition, May 10, 2006, Page 6
THE NEWSMARKET HOSTS AFRICA
Newsmarket, which hosts broadcast and still content for
download by journalists, was tapped by George Clooney to
distribute video footage of the actor's late-April trip
to southern Sudan and eastern Chad.
strife has built to what the Bush administration has labeled
genocide in Sudan and the conflict has spilled
into neighboring Chad.
made the journey with his father, Nick, a former TV reporter,
on April 29. The duo visited refugee camps and met with
victims of the conflicts.
Newsmarket told ODwyers that 985 video clips
were ordered by 69 media outlets. The company said Clooney
footed the PR bill out of his pocket, as opposed to a non-profit
or PR firm.
attended a Washington, D.C., rally on April 30 to further
in Sudan has displaced two million people and killed 200,000,
according to UN estimates.
KEF PRODUCES BBQ PROGRAM.
KEF Media Associates,
an Atlanta-based broadcast PR company, has been tapped to
produce season four of Barbecue America, a public
TV program which sees host Rick Browne traveling to barbecue
restaurants throughout the South.
KEF is charged with producing
the programs 13 half-hour episodes.
Sponsors include Coca-Cola,
Fire Stone Home Products, and Cattlemens BBQ Sauce.
AFFECT STRATEGIES GUIDES RAD
RAD Direct, a reseller
of networking access and storage services, has turned to
Affect Strategies, New York, to design and execute a direct
The effort targets 30,000
prospective customers and consists of three targeted e-mails
over three months.
RAD is targeting the healthcare
industry because of that sectors need for transmitting
large digital images.
CNW GROUP INKS BW DEAL.
Business Wire has entered
into an agreement with CNW Group of Toronto for Canadian
distribution, following its existing partner CCNMatthews
acquisition of competitor Market Wire.
Notably, BW competitor
PR Newswire co-owns 50% of CNW Group with the UKs
CNW noted that with the
new BW deal, it can provide Canadian newsrooms with 95 percent
of U.S. company releases.
PRNs deal blankets
all Canada print and broadcast media and the Toronto Stock
Exchange, while BWs new agreement includes major media
and the Toronto Stock Exchange companies.
Canadian news delivery
company CCNMatthews bought MarketWire in late March for
more than $30M.
Strategic Services says its Chicago team won seven
out of eight Illinois campaigns in which it played a role
in March primaries. That includes work with Winning Mark
to pass a $185M bond for District 300 schools.
Loeber, a veteran publishing PR executive, has joined
5W PR, New York, as a senior VP/media relations executive.
Loeber, who recently was SVP, executive marketing and publicity
director at ReganMedia, restructured PR departments at Simon
and Schuster, HarperCollins and Running Press Book Publishers.
He is charged with creating a book publicity unit at 5W
in addition to other duties.
Damico, senior manager of communications and marketing
for the Illinois Tollway, to Slack Barshinger, Chicago,
as VP of PR. She was previously a media relations specialist
at Tech Image and comms. director for Chicago Mayor Richard
Daleys 1995 re-elction campaign. She was a reporter
at WXRT and WBEZ radio for 15 years.
Kempf, independent counselor, to Dublin & Associates,
San Antonio, as a senior A/E. Rafael
Saenz has joined as an A/E from inHOUSE Consulting
Stern, SVP/director of CKPRs Milwaukee office,
to Miller Brewing Co., Milwaukee, as senior director of
brand PR. He heads a PR team of three. Stern was previously
director of marketing/comms. for NYC2012, the Big Apples
failed bid for the Olympics. He also held posts at Dan Klores
Communications, Burson-Marsteller and the NBA.
Baginski has joined India-based Satyam Computer Services
as senior VP-global marketing and communications. He left
Accenture for the post at the Hyderabad-based India outsourcing
operation. At Accenture, Baginski handled supply chain,
human performance and customer relationship matters. He
also was at CSC Consulting as director of marketing. Satyam
has more than 28,000 employees that work onsite, offsite,
offshore and nearshore, according to its corporate
profile. It operates Satyam Development Centers in India,
USA, U.K., United Arab Emirates, Canada, China, Hungary,
Ogilvie, who ran the $22M marketing budget of the
Almond Board of California, is now head of Edelmans
San Francisco office. The Brit, who assumes the executive
VP title, oversees Charles Schwab & Co., Clorox, Transamerica,
U.S. Mushroom Council, as well as the almond group. She
reports to Patrick McGuire and Gail Becker, co-presidents
of Edelman western region. Ogilvie was global marketing
director for Mindjet, a software outfit, and senior director
of Napster. From 95 to 01, Ogilvie, who speaks
German, ran her own shop in Munich. She counseled Universal
Studios on its digital TV channel, and gave technology advice
to Kirsch Group.
OHara to partner, Eric Mower and Associates,
Syracuse, N.Y. He remains PR director of the firms
B2B unit and supervises work for Pass & Seymour/Legrand
and LENOX. Robert Hite,
director of e-business for the firm, was also named partner
for the firm.
Tooley to VP, GroundFloor Media, Denver. She joined
the firm in Sept. 05 as PR manager.
Edition, May 10, 2006, Page 7
SLAPS WAL-MARTS WAR ROOM.
PR counselor John Budd takes a swipe at Edelmans war
room strategy that seeks to monitor the worlds
press and respond immediately to knocks on Wal-Mart, the
worlds biggest retailer.
told the Conference Boards Across the Board May/June
PR and political mercenaries to run a war room is an emergency
room quick fix. Its not a long-term solution,
Wal-Marts war room lands on the front page and it
hires 15 lobbyists in Maryland to fight legislation, its
clear the company is changing its character, said Budd.
company began life an underdog, which is a terrific asset,
and now is portrayed as a bully. It has a huge constituency
among shoppers and others who like what Wal-Mart stood for.
They could be mobilized. Being an underdog with Wal-Marts
kind of constituency is a powerful asset to lose,
according to Budd.
Press Box column profiles Wal-Mart as a company
facing almost hourly media attacks, and a company
caught up in an epic PR and political struggle of
almost Star Wars proportions.
likens reporters to Jedi knights who are clashing with Darth
Vader (played by CEO Lee Scott) and his legion of PR warriors.
Wal-Mart needs, according to the column, is a modern day
Ivy Lee, who represented John D. Rockefeller and Standard
became a trusted advisor to Rockefeller who softened his
robber baron image by handing out coins to strangers.
importantly, Lee argued that increasing the pay of workers
and improving their working conditions was just plain good
needs a modern-day Lee as it embarks on one of the largest
PR blitzes in the history of corporate America, wrote
Ellsworth Quarrels, the pseudonym for the Press Box writer.
CSV COUNSELS FOAM MAKER IN
Citigate Sard Verbinnen
is counseling Foamex, the foam cushion and padding producer
with $1.2B in 04 sales, as the company navigates through
its Chapter 11 bankruptcy filing.
which employs about 5,500 workers across 51 plants, makes
polyurethane products for the carpeting, bedding, automotive,
and furniture industries.
CSV managing director
Denise DesChenes oversees the Foamex work.
Douglas Ralph, Foamex
EVP/CFO, resigned in April, effective May 12, and a search
for a successor has begun.
Foamex filed for Ch. 11
protection in September 2005 after four straight years of
losses, citing $621M in assets and $745M in debts, higher
costs, and a dip in sales to struggling auto manufacturers.
The company said in its December reorganization plan that
it expected to emerge by the spring of 2006. Its stock trades
on the pink sheets.
5W PITCHES LASSIE.
5W Public Relations has
picked up the Lassie account as the worlds
most famous dog gets set for a five-month tour to
promote pet health and the Lassie Natural Way
all-natural dog chow.
Classic Media is the owner
of the Lassie brand as well as characters such as Casper
the Friendly Ghost, Mister Magoo, Lone Ranger, Underdog,
Richie Rich and Lamb Chop.
The food and treat line
(chicken meal, rice and oatmeal food and beef and rice lean
jerky treats) was developed by Los Angeles vet to the stars,
Dr. Jeff Werber. He has treated pets owned by Julia Roberts,
Magic Johnson, Rod Stewart, Ben Affleck, Mandy Moore and
Lassie debuted in 1943
with Elizabeth Taylor in the first of 11 movies. The collie
counts nearly 700 TV episodes to her credit.
Lassie expects to re-engage
with todays youth with the debut of the movie, Lassie,
starring Peter OToole and Samantha Moore in September.
NELSON TO MERCURY.
Terry Nelson, who was
political director for the Bush-Cheney 04 campaign,
has joined Mercury Public Affairs, a unit of Fleishman-Hillard,
as partner in its Washington, D.C. office. He also advised
Senator John McCains Straight Talk America PAC.
Nelson served as deputy
chief of staff and executive director of political operations
for the Republican National Committee when the GOP took
control of the Senate in `02 and made gains in the House.
As Nelson joins Mercury,
F-H is merging its government relations unit with Mercury.
That combined operation
is headed by John Hishta, a former executive director of
the National Republican Congressional Committee.
Mercury has worked for
Pfizer, Lockheed Martin and Sallie Mae, and has managed
New York Governor George Patakis three successful
campaigns for the Albany state house.
Pataki has a long, long
shot to emerge as the GOP presidential candidate in 08.
RELATED COS. SCOUTS FOR
The Related Companies,
the New York real estate company that developed the $1.7B
Time Warner Center complex at Manhattans Columbus
Circle, is looking to hire a VP for corporate communications
and public affairs.
A key task will be to
update TRCs progress in developing the Farley Post
Office into the new Moynihan Train Station in a bid to resurrect
a bit of the glory that was Pennsylvania Station.
The company wants an executive
with more than 10 years of experience and a solid track
record in business media relations across print, broadcast
and trade media. The individual will also deal with government
and community groups. Knowledge of the real estate market
is a plus.
Arnold Huberman Assocs.
is handling the search. Arnie Huberman can be reached at
Edition, May 10,
2006, Page 8
ER, showing the carnage among U.S. soldiers in Iraq,
will air Sunday May 21 on HBO.
It will be one of HBOs
finest moments and in the HBO tradition of showing the strongest
The sight of soldiers,
some with horrible wounds and minutes from dying, will bring
home the human cost of the Iraq war in a way that regular
and cable TV have not. The government and the media
are careful to keep the worst of it (war casualties) out
of the sight of the average American, wrote New York
Times columnist Bob Herbert May 1. More than 17,000 soldiers
have been wounded in Iraq, many of them severely, in addition
to the more than 2,300 who have been killed.
The only problem we
have with Baghdad ER is that its
a one-shot deal. This should be a series that is on every
night for an hour or two, replacing the porno shows and
trash-talking comics that HBO runs...another
HBO production that is educational but stomach-churning
shows teenagers who have received catastrophic injuries
in auto accidents. Many are on life support connected to
a thicket of tubes and monitors. HBO has also done a program
on AIDS but whats needed is frequent shows on the
large variety of sexually-transmitted diseases. That might
take out some of the jollity out of the cathouse
series that features workers at the Moonlite Bunnyfarm...perhaps
one reason for the graphic programming at HBO is that cable
TV has lost 20 million customers to satellite TV
in the past ten years, the New York Post reported.
Time-Warners cable business is helping to offset
worsening results at its AOL unit, the NYT said
May 4. TW Cable accounted for 25% of the $10.5 billion in
revenues in Q1, which were up only one percent. HBO has
28 million customers.
The story most accessed
on odwyerpr.com in April was a commentary on alleged overbilling
practices of PR firms by the Strumpette blog. Strumpette
argued that such practices are far from uncommon, especially
at some of the bigger firms. Strumpette said the emphasis
should be on accomplishments and not hours.
The topic was touched off by the trial of former Fleishman-Hillard
executive Doug Dowie on fraud and conspiracy charges in
Federal Court in Los Angeles. F-H has paid almost $6 million
to settle a lawsuit. Eric Moses, who worked for F-H for
18 months, said he might have once billed on
a value basis, where the value of something
accomplished is the basis for charging rather than the time
spent on the activity...other
popular web stories in April were PR pros seeking an M.A.
in PR at New York University; Burson-Marsteller counseling
Duke University in the wake of rape charges against some
members of the lacrosse team, and Tony Snows appointment
as White House press secretary...Oprah
Winfrey is one of several leading African-Americans who
are openly opposed to the use of profanity on the
air. Many of the comments that rapper Ludacris
made on her show recently were cut, causing him to complain
that she gave him a hard time, reported the
New York Post...Gangsta
rappers are going to great lengths to shine
their images by doing various good deeds in public,
said the April 26 NYP...John
Wren of Omnicom was named by Forbes as one of the
150 highest paid CEOs in the Forbes 500. His
2004 pay of $13.4 million (2005 was not yet available) gave
him a rank of 102. Forbes, meanwhile, found he was not too
efficient, meaning giving value to his company
for the pay received. He ranked 89 out of 189 CEOs in this
regard. The six-year annual total return of
OMC was clocked at -2% while Wren collected an average of
$5.6M annually. OMC stock, $107 in 1999, grew several points
to $90 last week. Its being helped because fewer shares
are outstanding. OMC has spent nearly $1 billion recently
buying its own stock....the
500 CEOs studied by Forbes were paid about $5.4 billion
in 2005 or $10.8M each. Pay was up only 6% after a huge
54% jump in 2004.
Cheryl Procter Rogers,
president of PRSA and a spokesperson for HBO, who
has told PRSA chapter members not to join a company unless
they believe in its values and ethics, conducted the first
PRSA leaders calls that we have heard in which no
leader asked her a question. More than 600 leaders were
invited to two calls May 5 including 230 chapter presidents
and presidents-elect; more than 300 Assembly delegates,
section and district chairs and chairs-elect; 20+ past presidents,
and the 16 other directors (treasurer Jeff Julin was one
who did not participate).
At the end of the morning call, Procter-Rogers asked for
questions and declared the session over after waiting a
few seconds. She should have waited longer. She did the
same thing on the afternoon call and people started hanging
up except for Tim Roscoe, who had questions about the Global
Alliance. President-elect Rhoda Weiss talked to him for
several minutes. Also absent from the call was announcement
of the total number of people on it, usually about 50-60.
Procter-Rogers, the only person allowed to speak for PRSA,
has not talked to us since March 20 and her next public
appearance is not scheduled until Sept.7...the
news we got out of the conference call is that Linda
Cohen of the Caliber Group in Tucson has been named to replace
Dave Rickey as ethics chair and Kelly Albenese, head of
chapter relations, has left the staff...the
June 9-10 Leaders Rally apparently has
been expanded to include heads of districts and sections
besides presidents-elect. Attendees traditionally have received
$500 each to defray expenses...PRSA
revenues declined 6.7% to $10,206,606 in 2005 because
of the cancelled conference in Miami Beach. Dues income
was flat at $4.44 million. PRSA has gained 2,400 members
to 21,000 from 18,600 in 1998 or 300 yearly (1.6% average
County (Long Island) plans to give free wireless Internet
access to the 1.5 million people in its 900 square miles.
There are similar plans for Chicago, Philadelphia and San