The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, May 24, 2006, Page 1
DOWIE, STODDER FOUND GUILTY.
Dowie, who headed Fleishman-Hillards Los Angeles office,
and co-defendant John Stodder were found guilty by a federal
jury on May 17 of bilking the citys Dept. of Water
was convicted on 15 counts of conspiracy and fraud. Stodder
was convicted on 12 charges. Each was convicted of a conspiracy
count that is punishable by five years in prison. The remaining
fraud counts could result in up to 20 years in jail per
count. A sentencing date has not been set.
juror said an examination of billing records and e-mails
convinced it of the existence of a criminal enterprise,
according to the Los Angeles Times. More
than 1.2M e-mails were submitted as evidence.
paid the city $6M last year to settle a lawsuit that alleged
Kline, F-Hs regional president and L.A. general manager,
issued a statement in which the firm once again apologized
to the people of L.A. for its improper and indefensible
noted the numerous steps to avoid the possibility
of something like this ever occurring again, in the
statement released in conjunction with Dowie/Stodders
REPS MILBERG WEISS AMID INDICTMENT.
Weiss Bershad & Schulman, the prolific law firm handling
class-action shareholder suits in the U.S., has turned to
Washington, D.C.-based Ein Communications for PR help as
the firm received federal indictments for racketeering,
mail fraud, money laundering, conspiracy and obstruction
firm is charged with funneling more than $11M in secret
payments to three people who served as plaintiffs in more
than 150 lawsuits.
Ein, who represented Gary Condit through his 2001 troubles,
delivered the news on May 16 that Milberg Weiss partners
David Bershad, who joined the firm in 1968, and Steven Schulman
(1986) have decided to take leaves of absence from the firm.
Bershad was said to depart to focus fully on other
indictment, according to the May 19 New York Times is the
first instance of a law firm with national reach facing
criminal charges, and it could prove to be a fatal blow
to the firm.
Weiss, Milbergs co-founder, said via a statement that
the firm and employees are outraged at the 102-page
called the firm the champion of consumers and investors,
and is certain that it will be fully vindicated.
GRACE HILL AID DAVINCI EFFORT.
Pictures enlisted the help of two California PR firms with
film industry experience ahead of the May 19 release of
The DaVinci Code, which has been met with skepticism
from the Catholic Church and some hostility from critics.
& Co., a Los Angeles PR and crisis firm, has been working
on positioning the film and fostering discussion in a behind-the-scenes
role for the film, which is being distributed by Sonys
Columbia Pictures unit. Alan Mayer, managing director for
Sitrick with experience in Hollywood issues, oversees the
working on the film is Grace Hill Media, a Studio City-based
firm specializing in PR targeting the religious community.
Grace Hill is headed by Jonathan Bock, who got his start
in Warner Bros. publicity department and played a
role in Catholic outreach for the successful release of
Walt Disney Pictures The Chronicles of Narnia
and The Exorcism of Emily Rose last year.
set up the DaVinci Dialogue website, www.thedavincidialogue.com,
as an outlet for potential moviegoers to debate the film.
Sinderson, who had headed Edelmans technology and
business marketing groups in New York, has switched to MWW
Groups office in the city. At Edelman, Sinderson worked
on General Electric, Canon, and Samsung.
Edelman, Sinderson worked at GolinHarris, a sister company
to Interpublic-owned MWW. He led the Hewlett-Packard team
from San Francisco.
MWW counts Sun Microsystems, Samsung, Nikon, Amazon.com
and Deloitte & Touche as clients.
AD CONCENTRATION IS WORRISOME.
The concentration of ad
buying power in the hands of a few giant conglomerates is
a development that should cause concern, Jack ODwyer,
editor-in-chief of this newsletter, told the Westchester/Fairfield
chapter of PRSA and the Fairfield County PR Assn. May 17
ODwyer said the
purchase of 21 of what were formerly the 25 biggest PR firms
by the five conglomerates has had negative effects including
the apparent slowing down of the growth of these firms.
They have also been banned
from releasing annual fee income and employment totals,
(continued on page 7)
Edition, May 24, 2006, Page 2
DHHS CONSIDERS OUTSOURCING
The government agency
responsible for evaluating the quality and delivery of healthcare
in the U.S. has floated a proposal to consider outsourcing
its communications apparatus.
The Agency for Healthcare
Research and Quality, one of the 12 units that comprise
the U.S. Dept. of Health and Human Services, has moved to
collect proposals from PR firms that can handle its public
affairs, publishing, research and web operations.
The plan, which would
essentially have a firm replace the agencys Office
of Communications and Knowledge Transfer, would affect 32
full-time workers who would be offered right of first
refusal to outsourced jobs for which they are qualified.
Jackie Carey, director
of contracts management for AHRQ, declined to comment beyond
what was outlined in the draft solicitation issued by the
AHRQ, which operates on
a $319M budget and is officially charged with improving
the quality, safety, efficiency, and effectiveness of healthcare
for all Americans was formerly known as the Agency
for Health Care Policy and Research.
It has acted to consider
outsourcing under Office of Management and Budget Guidelines,
revised by the White House in May 2003. Those rules say
commercial activities performed by government
workers should be subject to competition when possible.
A 170-page outline of
the work was issued May 12 under the public relations procurement
code for federal contracts. AHRQ is seeking a lengthy proposal
from a PR agency that can show its capacity to handle all
of the work.
Part of that proposal
includes two hypothetical scenarios: one to run a campaign
urging consumers and pharmacists to check their medications
for accuracy (based on a $650K budget over two years), and
second to design a $2M integrated communications campaign
to improve the health of Hispanics.
B-M BACKS L.A. OLYMPIC BID.
Burson-Marsteller is repping the Southern California Committee
for the Olympic Games, which wants to bring the 2016 Games
to Los Angeles.
SCCOG has sponsored a Harris Interactive survey that found
solid support for the effort.
Nearly nine-in-ten (89 percent) of 978 adults polled in
Los Angeles County back the effort, according to the poll
results released on May 18.
Economic benefit (83 percent) was the No. 1 reason for
supporting the bid. That was followed by city pride (75
percent). Sixty five percent of the respondents said they
would attend at least one event.
L.A. Mayor Antonio Villaraigosa okays the SCCOG bid. He
believes the city has the facilities and a good track record
of hosting the Games. L.A. was the site of the 1932 and
The U.S. Olympic Committee plans to select a candidate
city by the summer of 2007. The International Olympic Committee
will choose the venue for the 2016 Games in 2009.
B-Ms Evan Anziska and Emily Ingle are working on
the SCCOG account.
DCI PULLS ATTACK SITE.
TCS Daily, an online journal owned by DCI Group in Washington,
D.C., has pulled the plug on Fast Talk Nation,
a website it launched May 12 to attack the film, Fast
Food Nation, which hits theaters this fall.
The movie is based on the book written by Eric Schlosser.
He believes fast-food chains contribute to Americas
obesity and other problems. The book revolves around a hamburger
chain called Mickeys.
The Wall Street Journal reported that James Glassman, resident
fellow at the American Enterprise Institute and host of
the TCS site, pulled FTN after dismissing as theories
Schlossers arguments against fast-food. Glassman also
wrote that Schlosser wants to decriminalize marijuana. Schlosser
told the Journal he supports lighter sentences for pot possession,
but opposes legalization.
Glassman plans to coordinate his activities with the Best
Food Nation group that has been forged by food industry
TCS Daily is published by DCIs Tech Central Station
unit. It celebrates the power of free markets, open
societies and individual human ingenuity to raise living
standards and improve lives.
The site receives corporate support from the American Beverage
Assn., ExxonMobil, Freddie Mac, General Motors, Gilead Sciences,
McDonalds, Merck and PhRMA. On the site, TCS says
it is proud of its corporate sponsorship, but the opinions
expressed on these pages are solely those of the writers
and not necessarily of any corporation or other organization.
PN REPS FEMA TRAILER CONTRACTOR.
Porter Novellis Washington, D.C., office is counseling
Gulf Stream Coach as the company, one of the Federal Emergency
Management Agencys top suppliers of trailer-homes,
faces scrutiny amid a report raising health concerns about
the temporary abodes.
The Sierra Club raised eyebrows last week with a report
finding that the air in 29 out of 31 FEMA trailers it tested
in Mississippi were found to contain unsafe levels of formaldehyde.
The environmental group, which suggested the rush to build
the trailers may have contributed to the elevated levels,
said the industrial chemical is likely present from pressed
wood products made with formaldehyde resins. In some cases,
the levels were two and three times the limits set by the
PN issued a statement for Nappanee, Indiana-based Gulf
Stream which said the company is not aware of any complaints
from any customers, including from FEMA, over the years,
and that it goes the extra step to specify low formaldehyde
emission building materials from our suppliers.
FEMA awarded two contracts to Gulf Stream Coach for 50,000
white cavalier travel trailers in the fall of 2005, according
to Taxpayers for Common Sense. The first contract, awarded
on Sept. 2, was valued at $250M and included a mileage rate
for delivery; the second contract, awarded Sept. 9th, is
valued at $270M. Those awards drew criticism from larger
competitors of Gulf Stream and Congressional Democrats
GS had donated heavily to Republicans at the time
as the contracts were issued under limited competition.
Edition, May 24, 2006, Page 3
STENGEL TO TIME; KELLY UPPED.
Rick Stengel, 51, has
been named managing editor of Time. He succeeds Jim Kelly
who was promoted to the managing editor of Time Inc. slot.
Beside the magazines
nearly 29 million readers, Stengel is responsible for its
website that draws three million unique visitors a month.
Stengel had been running
the National Constitution Center in Philadelphia. His Time
history includes covering the 88 and 96 Presidential
Stengel has written for
The New Yorker, New Republic and New York Times. He was
a senior advisor and chief speechwriter for Bill Bradleys
presidential bid. His appointment is effective June 15.
Stengel will work with Kelly during the transition period.
post calls for a focus on standards, practice and ethics
for the more than 150 titles.
He will work closely with
John Huey, Time Inc.s editor-in-chief, on vetting
controversial stories and recruiting outside talent.
Kelly, 52, has been at
the magazine for 28 years.
Time has dropped the investigative duo of Don Bartlett,
69, and Jim Steele, 63, as part of its cost-cutting move.
The pair worked at the Philadelphia Inquirer for 26 years
and at the newsweekly for the last nine. Their book, America:
What Went Wrong, was used as a prop by both Bill Clinton
and Ross Perot during the 92 Presidential campaign.
It was a collection of their articles from the Inquirer.
Steele told the New York Times that they had a great run
at Time, but apparently the decision was made at the
corporate level not to fund this kind of work.
Time is part of Time Warner Inc, the worlds largest
O'BRIEN TO EDIT NYTS
SUNDAY BIZ SECTION.
Tim O'Brien, a business reporter at the New York Times,
will now edit the papers Sunday Business section.
He takes over for Mark Stein, who was handling edit duties
on an interim basis.
O'Brien has been in the news of late for his legal squabble
with Donald Trump. The real estate developer claims he was
defamed in OBriens book, TrumpNation:
The Art of Being the Donald.
OBrien was a reporter for the Times Business
Day section from '97 to 2000. He left to join Tina
Browns ill-fated Talk Magazine, and returned to the
Times in 03. OBrien was at the Wall Street Journal
HITCHING PORTALS LAUNCH PUBS.
Two popular online sites for dating and wedding planning
are launching publications.
The Knot has moved its online magazine The Nest.com to
the print realm, targeting young married couples in the
decision- and purchase-intensive period following
the wedding. Set for a July debut, initial distribution
will be 400K select members of The Knot and The Nest.com.
Meanwhile, JDate, the top online player for Jewish dating
matches, has kicked off an online-only magazine, JMag. The
publication includes member-generated content, along with
exclusive interviews of Jewish celebrities, advice columns,
dating trends, travel and fashion.
JDate has 600,000 registered users.
NEW NETWORK TARGETS LATINOS
LAT TV, a Spanish language channel, has launched in five
major southwest markets to highlight "culturally diverse
programming" produced in the home countries of its
The channel is airing in four Texas markets - Austin, Dallas/Ft.
Worth, Houston, and San Antonio - and Phoenix.
LAT TV is based in Houston and carries news, entertainment,
cooking shows, soap operas, and feature films. The channel
said it has dedicated one and a half hours a day to local
programming and information and has set a growth goal of
25 stations in the next two years, and 50 by 2011.
WIRED HOSTS GORE.
Wired Magazine is presenting a panel discussion on global
warming featuring former Vice President Al Gore at New Yorks
Town Hall on May 25.
The event follows the premier of Gores movie, An
Inconvenient Truth, in New York and Los Angeles on
At the Wired event, Gore will be joined by NASA scientist
James Hansen and AIT producers Lawrence Bender and Laurie
The panel discussion will focus on solutions, responsibilities
and controversies that we must face now in order to make
a difference, according to Chris Anderson, editor-in-chief.
Zeno Group is handling PR.
C.U. EYES FEMALES WITH NEW
Consumers Union, publisher of Consumer Reports, has launched
a quarterly shopping magazine for women aimed to offer objectivity
in a sea of product hype.
The new title, ShopSmart, is slated for an August 1 debut
and targets 30-plus females and features products tested
by the non-profit CU.
The magazine, which follows CU policy by not accepting
advertising, retails for $4.99 and begins with a national
distribution of 800K at outlets like Barnes & Noble,
Wal-Mart and Safeway.
CU said the new title differs from Consumer Reports (circulation:
4.1 million) because it will offer the best of the
best for shoppers.
Lisa Lee Freeman, who held senior posts at Consumer Reports,
CosmoGirl!, Working Woman and Investor's Business Daily,
has been tapped as editor.
the White House press secretary and former Fox News Channel
commentator, denies that Fox is the official news
station of the White House. It is however the official
news outlet for Vice President Dick Cheney, who requires
TVs in hotel rooms be tuned to Rupert Murdochs station
before he checks in.
(Media news continued
on next page)
Edition, May 24, 2006, Page 4
BW GRANTS ETHICS EXCEPTION.
BusinessWeek granted an
ethics exception to reporter Roben Farzad who
wrote about the amount of money that he invested and lost
in Microsoft co-founder Paul Allens Charter Communications,
the worst stock in America.
The McGraw-Hill units
policy prohibits reporters from writing about companies
in which they hold stock, but Farzad was allowed to
write about CC, which he feels sports the fiscal soundness
of a banana republic.
Of his investment, Farzad
wrote: What I ended up getting was an absentee father
of an owner; book-cooking; Royal Tenenbaums like dysfunction
in the executive suite; and the kind of corporate governance
that would get a company booted from Zimbabwes stock
The nations No.
4 cable company has turned into one of the ugliest
U.S. companies still in solvency. Its $19.5 billion in debt
dwarfs its market cap of $510M.
Charter assured Farzad
that it has ample liquidity and financial resources. A headshot
of Farzad appears in the piece. Loser is branded
on his forehead.
Charter lost $459M during
the first-quarter on revenues of $1.3B. Its stock trades
A Charter spokesperson,
who did not want to be identified, told ODwyers
the company probably will not respond to this personal
attack because it does not want to give any validity to
DELAHAYE GAUGES Q1 NEWS COVERAGE.
The overall tone of news coverage improved dramatically
for the financial sector in the first quarter as reporters
increased coverage of corporate advancement and continued
economic growth, as opposed to negative, high-profile corporate
wrongdoings, according to Delahaye.
The Bacons Information monitoring unit analyzes print
and broadcast coverage for the top 100 countries, scoring
reports based on positive or negative tone and classifying
coverage in five categories.
Following that less-negative trend, Citigroup moved up
six places to No. 6 in its ranking of companies benefitting
from coverage, while Morgan Stanley ranked No. 5 and Goldman
Sachs remained at No. 8.
Microsoft, Disney and IBM topped the PR research and monitoring
companys quarterly assessment of news coverage for
Disney benefitted from coverage of its Pixar acquisition
and divestiture of ABC radio stations in the first quarter,
while IBM picked up press with strong earnings.
Intel, propelled by reports of Apples use of its
microprocessors in Macintosh computers, and Verizon rounded
out the top five.
Hewlett-Packard advanced six spots to land at No. 7 based
on media coverage of a new line of digital products. Delahaye
noted Q1 was H-Ps highest score since the company
emerged from the exit of CEO Carly Fiorina in early 2005.
The strong backlash against huge oil profits pushed ExxonMobil
down two spots to No. 21, while General Motors and Ford
suffered negative fiscal stories to land at 99 and 10, respectively.
who supervised a team of political and legal reports in
the New York Times Washington bureau, has been named
D.C. bureau chief for BusinessWeek. She was formerly executive
editor and editor-in-chief of the Legal Times, Justice Dept.
reporter for the Wall Street Journal, and a staff writer
for the Miami Herald.
editor of Registered Rep magazine, which caters to retail
investment professionals, rang the NASDAQ closing bell May
VP of publishing for Lee Enterprises and publisher of The
Times of Northwest Indiana, has been named publisher of
the St. Louis Post-Dispatch, succeeding Terrance Egger.
The Times has begun a search to replace Mowbray. VP Jim
Hopson is filling in on an interim basis.
Russell Hampton Jr.,
executive VP of Disney Consumer Products home and
infant business, was named president of Disney Publishing
Worldwide following the resignation of Deborah Dugan last
week. Hampton oversees Disney's various books and magazines
worldwide and is based in New York.
has re-entered the book publishing arena with a venture
expected to churn out 10 to 12 satirical titles a year beginning
in July with "National Lampoon The Saddam Dump: Saddam
Hussein's Trial Blog." Holtzbrinck Publishers distributes
National Lampoon Press books.
which created colored rubber bands bearing advertisements
that are wrapped around home-delivered papers, said it is
expanding its reach nationwide after completing a project
for the Los Angeles Times and Disneyland.
Disney wrapped 300K lime-green BandAds around
copies of the Times to mark the theme park's 50th anniversary.
Eric Corwin, president/CEO of HomeStretch, said people,
especially children, were seen wearing the bands around
their wrists after they were delivered with the Times. He
said the company has reached agreements with the San Francisco
Chronicle, Sacramento Bee, and the Los Angeles Newspaper
Group. The Boston Globe and Lebanon (Pa.) Daily News are
currently using the bands, he noted.
who lost his New York Times executive editor post due to
the Jayson Blair scandal, says he doesn't read the NYT every
day anymore. He told forbes.com that he reads the Wall Street
Journal, Financial Times and USA Today.
Raines, who has semi-retired to rural Pennsylvania to fly-fish
and write books, says he has had offers to do columns from
both the Los Angeles Times and Washington Post, but he is
done with newspapering.
His latest book is "The One That Got Away: A Memoir."
Edition, May 24, 2006,
OF PR FIRMS
QORVIS SNATCHES PN'S KILBY.
Communications has snatched Racquelia "Rocky"
Kilby from Porter Novellis Washington, D.C., office
to serve as director of creative services.
will concentrate on web services, online marketing
and information architecture, according to CEO Michael
charter accounts are: ManTech International (supplier of
hi-tech systems for national security projects), Kennedy
Krieger Institute (provider of pediatric care for children
with developmental disabilities) and Interactive Autism
Network (a KKI offshoot that works for the prevention of
Autism Spectrum Disorders).
was at CQ Press, a unit of Congressional Quarterly, prior
to joining PN.
WEBER SHANDWICK GUIDES AC's
Weber Shandwick is promoting
Atlantic City's effort to become part of Hasbros updated
The game maker plans to
release a Here and Now version of the game with
hipper landmarks than the names of streets in
the faded Jersey seacoast town.
In a letter written to
Hasbro CEO Alfred Verrecchia, Jeffrey Vasser, executive
director of the Atlantic City Convention & Visitors
Authority, writes that the city has done much to increase
its property value.
More than $2 billion has
been invested there to create the luxury casinos (Borgata
Hotel Casino & Spa) and celebrity-driven restaurants
(Wolfgang Puck's American Grille).
Vasser writes that Hasbro
should retain the Boardwalk parcel of real estate
in the new game to maintain the "historic relationship"
between Atlantic City and Monopoly. At the very least, he
recommends that Hasbro rename the "Free Parking"
square to "A Free Visit to Atlantic City."
BURSON GAUGES MOM-FLUENTIALS.
identified a demographic group of women with children that,
the firm says, have a strong influence on the products purchased
by their families, friends and colleagues.
The web savvy moms, according
to a B-M survey, take a keen interest in retailer e-mails
(86 percent read them several times a week) and are twice
as likely to forward coupons (23 percent) than typical online
Nearly half of the so-called
Mom-fluentials (46 percent) are first concerned
with quality, followed by only 19 percent who first consider
B-M called the group word-of-mouth
agents who use several online and offline channels
to communicate their opinions about products.
Schwartz PR, San Francisco, is providing PR counsel
to Artes Medical, a technology company that has filed a
registration statement for an IPO. ...Rick
French, president and CEO of Raleigh, N.C.-based
is blogging about the future of PR at richardfrench.com.
...Carmen Group Communications,
Washington, D.C., has revamped its website, carmencom.com.
PR, New York/Bandwidth.com, Internet, VoIP, and wireless
services; Genoil, tech solutions for the oil and gas industry;
PublicRoutes, web-based travel services, and Towerstream,
wireless broadband provider.
Schwartz & Co., New York/American Management
Association, management development and executive training
organization; Ames Walker Hosiery, therapeutical and medical
hosiery maker, and The Spark Agency, event and experiential
New York/Mercer Delta Consulting, as AOR for PR following
previous work during the World Economic Forum in Davos and
launch of MDCs Global Leadership Imperative
in January 2006.
Chip PR, South Salem, N.Y./North Atlantic Mortgage
Corp., and ValueSearch Capital Management, for PR counsel.
Marketwise, Totowa, N.J./ePLDT Ventus, offshore outsourcing
services; Kirsch Gartenberg Howard, civil litigation law
firm, and Floyd Hall Enterprises, owner of the Floyd Hall
Arena, Essex Equestrian Center and New Jersey Jackals.
Communications, Watertown, Mass./BzzAgent, word-of-mouth
marketing and media firm, as AOR for PR.
Whitmyre, Sharon, Mass./National Commission on Teaching
and Americas Future, for strategic marketing, PR and
Communications, Washington, D.C./The American Foundation
for the Blind, for a public education campaign; American
College of Mohs Micrographic Surgery and Cutaneous Oncology;
Pfizer, for PR counsel and project support; American Society
of Gene Therapy; Tunnell Consulting, pharmaceutical and
life science consulting, for PR, and the West Virginia Medical
Institute, for PR.
Group, Atlanta/Crossroads 400 Group; ARCADIS, and
the Georgia Dept. of Human Resources Division of Public
Communications, Elkhart, Ind./Gateway Builders and
Properties, as AOR for PR.
Group, San Francisco/Zoove, for re-branding and launch
of its StarStar Dialing mobile information service.
& Associates, San Rafael, Calif./BeWell Mobile
Technology, medical monitoring and treatment software for
cell phones, and Inventivity, tech and business consulting
firm, for web design and content.
Woodland Hills, Calif./Bugatti Automobiles, part of the
VW Group, for PR and media outreach as its 1,001-horsepower
supercar as it hits the U.S.
Shandwick, Brussels/UPS, for PR support across Europe,
the Middle East, and Africa, following a five-agency pitch.
Edition, May 24, 2006, Page 6
RSW HELPS CANADIAN FIRMS WITH
Smith Whittaker, a consulting firm which works to drum up
new business for ad and PR agencies, has entered the Canadian
market via Toronto-based Northern Lights.
RSW signed the company to identify and cultivate partnerships
for Canadian agencies looking for business in the U.S.
MEDIALINK REVENUE UP SLIGHTLY.
Medialink reported first
quarter revenue of $9M, up from $8.5M for Q1 in 2005.
Larry Moskowitz, president
and CEO, said the marketplace for the companys traditional
business continued to evolve. He pointed to
the introduction of new direct-to-consumer services as a
key factor in the revenue uptick.
Medialink took a $1.6M
operating loss for the quarter, slightly wider than last
MONTCLAIR TEAMS WIN POSTAL
A team of students from
New Jerseys Montclair University won the U.S. Postal
Services first PR contest, The P.R. Professional
Teams of college students
in the New York area submitted campaigns for the Post Services
online products. Montclairs three-member team created
a slogan (When you want it done quick do it Click-ity
split!) and an animated Mr. Click-ity
Entries were judged by
PRSAs Cedric Bess, Jennifer Cohan, MD for Golinharris;
Chris Nadler of Emmis Communications, and retired postal
PR exec Frank Santora.
Distribution Services has printed the 2006 edition
of its pocket media guide. The company offers single free
copies to U.S.-based PR and marketing pros.
The 32-page guide is in
its 33rd edition and lists contacts across print and broadcast
media taken from MDS Targeter database. www.mdsconnect.com.
has added a resources section which includes downloadable
audio files on reaching the Latino market with PR
and marketing tactics.
The portal started last
year as a weblog for the Poyeen Publishing book Hispanic
Marketing & Public Relations. Contributors to the site
include Dora Tovar of Tovar PR, Federico Subervi, journalism
and mass comm. professor at Texas State Univ., and Elena
del Valle, principal at LNA World Communications.
the broadcast PR unit of PR Newswire, has published a guide
for PR pros on using video, webcasting, podcasting
and other Internet tactics, as well as traditional services
like SMTs to boost PR efforts.
& Beyond, copies are free and can be ordered at
U.S. has aligned with Newstex Blogs on Demand to
added blog content from premier blogs to its
Karliner, associate director of creative services
and marketing for Better Homes and Gardens, to Alan Taylor
Communications, New York, as creative director. She was
previously director of corporate communications at Playboy
Enterprises, and earlier was at Edelman and spirits importer
William Grant & Sons.
Brady, director of Spectrum Science Communications
public affairs practice, to Widmeyer Communications, Washington,
D.C., as a VP focused on healthcare and public affairs.
Brady was formerly executive director of Citizens for Long
Term Care, a national group of local healthcare industry
companies, and earlier was at Ketchum. He worked for Bob
Doles presidential bid at the 1996 Republican National
Dosier, former executive editor of Southern Living
magazine, to Loeffler Ketchum Mountjoy, Charlotte, N.C.,
as director of PR. She previously ran her own firm from
Cuonze, former VP at Cramer-Krasselt and Euro RSCG
Worldwide, to Push, Orlando, Fla., as PR dir.
Damico, senior manager of communications and marketing
for the Illinois Tollway, to Slack Barshinger, Chicago,
as VP of PR. She was previously a media relations specialist
for Tech Image and was communications director for Chicago
Mayor Richard Daleys 1995 re-election campaign.
Vincent, associate publisher and editor of Vance
Publishing Corp., managing editorial for AgProfessional
and Dealer & Applicator, to Rhea & Kaiser, Naperville,
Ill., as a senior A/S. He heads the firms work for
Watson, PR manger for the Jefferson County Human
Services Dept., to MGA Communications, Denver, as an A/S.
Godfrey, communications manager for the Oregon Economic
and Community Development Dept., to Travel Oregon, the states
tourism commission, as PR manager.
Hooper has moved from Fox Broadcasting to Fox Searchlight
in Los Angeles, taking the title of senior VP of national
publicity and promotions for the film unit. She was formerly
director of entertainment communications at CBS Entertainment.
Harris, VP and senior advisor, Level 5 Strategic
Brand Advisors, to Weber Shandwick, Toronto, as executive
VP and GM of the office. She also oversees the firms
Calgary and Vancouver operations. Harris earlier co-founded
DBA Communications and led the firm for 10 years.
Allen, managing director of Hong Kong-based EBA Group,
to Brodeur, as president of the firms Asia operation,
beginning in August.
Hicks to associate director of Ketchums North
America healthcare practice and MD of its Washington, D.C.,
healthcare unit. Susan Newberry takes over Hicks previous
role as director of the D.C. healthcare practice.
Edition, May 24, 2006, Page 7
AD CONCENTRATION (continued
from page 1)
the only conglomerate that breaks out a total for all its
PR firms holdings, reported a gain of only 2.5% for all
of 2005, ODwyer said, which is far below the gains
of 10% and more racked up by numerous independent firms.
other four conglomerates are WPP Group, Interpublic, Publicis
and Havas. The five control an estimated 80% of the value
of advertising purchased in the U.S. and throughout the
noted that John Wren, CEO of Omnicom, is a resident of Greenwich.
Forbes magazine ranked Wren as one of the 150 highest paid
CEOs with 2004 pay of $13.4 million. He was ranked 89 out
of 189 CEOs in terms of efficiency, meaning
giving value for the pay received. The six-year annual
total return of OMC was calculated at -2% while Wren
collected an average of $5.6M annually.
Firms Hurt PR
Ketchum, two PR firms owned by OMC, have caused great embarrassment
to the PR field this year and last, noted ODwyer.
Ketchum and the Dept.
of Education were hit with charges that broadcaster Armstrong
Williams was paid $240,000 by the DoE to promote the No
Child Left Behind program editorially. Doug Dowie,
former head of the Los Angeles office of F-H, was convicted
last week on 15 counts of conspiracy and fraud in billing
L.A. for PR services.
F-H last week expressed
deep regret for bills that were improper
and indefensible and paid the city millions in restitutions.
ODwyer said he has
yet to see any apologies from Wren, who is one of the most
reclusive executives in the U.S. He has given only three
interviews to media in the past four years and has taken
the OMC annual meeting from New York to Los Angeles in 2003,
Atlanta in 2004 and Dallas in 2005. This years meeting
is in San Francisco May 23.
Wren could not be reached
when Timothy OBrien, who was just named business editor
of the Sunday New York Times, tried to call him in 2005
for a major feature called Spinning Frenzy.
OBrien said the
conglomerates might be putting too much pressure on their
PR units, thus making them do things that skirt legality.
The five conglomerates have combined debt of about $12 billion.
The program, called PR
at the Precipice, honored Larry Tavcar, veteran PR
executive and PRSA chapter member, who died in 2000. Also
speaking were Phil Hall, who became editor of PR News in
Hall, who has been in
PR and journalism 20+ years, had his own firm, Open City
Communications, writing and editing for trade magazines.
A third panelist was Sandra
OLoughlin, who covers the apparel, retail, luxury
goods and cosmetics industries for Brandweek. A journalist
20+ years, she was previously editor of Tennis magazine,
Sportstyle and Golfweek. Jim Lukaszweski of The Lukaszewski
Group was moderator. His latest book is Executive
Action Crisis Plan Components and Models.
DOMINON SEEKS FIRM FOR BRANDING.
Dominion University, which marked its 75th year in 2005,
has issued an RFP for a five-year branding and marketing
university sits on 146 acres in the heart of Norfolk, Va.,
and counts 21,000 students, 2,000 faculty and staff, and
an alumni base of 75,000, many of whom live in the surrounding
Hampton Roads area of Virginia. It also gains exposure with
NCAA Division I teams in several sports.
founded in 1930 as a campus of William and Mary, enacted
a five-year plan in 2005 to boost enrollment to 28K and
become one of the top 100 public research institutions,
among other goals.
communications contract is expected to be research-intensive
and calls for development and implementation of a brand
positioning statement, brand promise,
an integrated marketing strategy, and coordination of visual
and editorial messages across the university and its six
colleges and institutions.
university said it could select two or more firms to handle
pre-proposal conference (not mandatory, but advisable)
was May 23 and proposals are due June 16.
Smithson ([email protected] ; 757-683-5107) is purchasing
officer in charge of the RFP.
GOLDSHOLL DEPARTS CKPR FOR
Gregg Goldsholl, who was
a VP for CKPR handling the firms work for GalxoSmithKline,
has jumped to JS2 Communications as GM and VP of its New
He is charged with growing
the firms client base and increasing the capabilities
of its New York operation.
At CKPR, he counseled
Glaxo on over-the-counter brands like Abreva, Citrucel and
Tums Os-Cal. Earlier, he was a VP for Edelman on the Hershey
Foods, Pepsi and AT&T Wireless accounts.
Goldsholl began his career
at Alan Taylor Communications, later moving on the Heineken
account at Dunwoodie Conmmunications.
Prior to Edelman, he handled
consumer accounts like Schick Razors and Burger King at
COUGHLAN JOINS MEYER.
Jay Coughlan, the former
CEO of $800M Lawson Software, has joined Scott Meyers
Pangea firm in St. Paul, Minn.
He had headed LS for five
years, and led it though its initial public offering.
At Pangea, Coughlan works
with client CEOs and other top executives.
Meyer had been chief marketing
officer at software developer Lawson before he set up Pangea
the name of the super-continent that
contained all of earths landmass in March.
He was a founder of Mona
Meyer McGrath & Gavin, and ran Shandwick International
after it acquired MMM&G.
Meyer has counseled ExxonMobil,
Coca-Cola, Northwest Airlines, General Motors, Eastman Kodak
Edition, May 24,
2006, Page 8
at the Precipice, the title of last weeks panel
hosted by the Westchester/Fairfield chapter of PRSA
and the Fairfield County PR Assn., was a chance for us to
take an overview of PR (page one).
It was also a chance for
us to talk about Greenwich, where we have lived 27 years.
Greenwich is the town
where Interpublic made its largest acquisition ever, the
purchase of the research firm NFO in 2000. The company,
which was more like a UFO for IPG, was based in Greenwich
but most of the operation was in Toledo.
The price tag of $600
million including $175M of NFO debt was too much for IPG
to swallow and it helped start IPG on the road to severe
financial stress. IPG soon had to unload the company.
Greenwich is also the
hometown of Longterm Capital, an over-extended hedge fund
that nearly collapsed the U.S. financial markets. It had
to be bailed out with billions by Wall Street firms.
Skyrocketing real estate
prices in Greenwich and nearby towns are also a case of
over-extension heading for a fall. The forthcoming scenario
is told in detail by the May Harpers cover story that
has the headline, The Coming Real Estate Collapse.
Onetime $35,000 split
ranches in Greenwich are regularly sold for up to $2 million,
demolished and replaced with McMansions at $3.5M.
High interest rates are
starting to demolish dreams with for sale signs
already sprouting on the lawns of the brand new McMansions.
Some builders are now putting up such houses on spec,
meaning they, too, may be out on a limb.
Greenwich has gotten
a black PR eye in recent years by barring non-residents
from its beach, which actually belongs to the public
up to the high water mark. It fought a lawsuit that attempted
to open the beach to non-residents.
Good PR would have been letting anyone on the beach, on
a first-come, first-serve basis, a couple of days a week.
Maybe not too many outsiders would have shown up at all.
It occurred to us that one definition of PR is the
rich and powerful being nice when they dont have to
be. Greenwich and other institutions can operate quite
well regardless of what the public thinks.
We couldnt help
but note that Greenwich is also the hometown of John Wren,
one of the most reclusive (and overpaid, according to Forbes)
CEOs in the U.S.
Forbes calculated the six-year annual total return
of OMC at minus two percent and gave Wren an efficiency
rating of 89 out of 189 CEOs. (meaning he did not return
too much for his pay). Wren rarely allows a press interview
and this year the OMC annual meeting will be out-of-New
York for the fourth year in a row (San Francisco). Two of
Wrens PR firms, Fleishman-Hillard and Ketchum, have
caused a world of hurt to the PR industry this year and
last year. F-H has apologized profusely and paid millions
to offset any overcharges. We have yet to hear a peep from
Julia Hood, editor
of PR Week/U.S., was supposed to be on the panel
along with us and Phil Hall, recently named editor of PR
News. We had a message for her that well deliver here
since she cancelled her scheduled appearance.
Haymarket, owner of PRW, made a bad deal when it decided
to come over here in 1998 at the urging of John Beardsley
and Ray Gaulke of PRSA. They wanted PR to have a weekly
color magazine that honors PR in the same way that
Business Week and the Wall Street Journal honor business,
said a letter from Gaulke to PRSAs advertisers. The
letter said PRSA would help them (PRW) meet our advertisers
and would encourage our members to subscribe.
What Haymarket should have done is demand that PRSA stop
publishing the monthly PR Tactics which has a circulation
of 24,000. That circulation floods the market, stunting
the growth of legitimate PR media (of which five have recently
folded). PRW, after seven years, reported paid and requested
circulation of 6,400 last Oct. 31, which is a small fraction
of the 350,000 people in PR in the U.S., according to the
Census Bureau. The 24,000 circulation of Tactics represents
upwards of 24,000 places where PR pros feel satisfied they
get all the PR news and how-to information that they need.
We couldnt speak
in Greenwich without mentioning just about the worst PR
story we ever covered, the separation of one of PRs
best known and liveliest leaders from all her friends for
the last five years of her life. We refer to the sad last
years of the former Denora Prager, who became known to the
PR world as Denny Griswold, founder of PR News. She couldnt
attend a lunch in her honor on Oct. 12, 1995, and receive
an engraved silver plate, because there were reports she
had broken her hip. She was admitted to a nursing home in
Fairfield County and no PR person ever saw her again. A
groundskeeper who slipped by the front desk found her alert
but saddened because she felt everyone had deserted her.
Telephone calls to her, visits, packages (including several
attempts to deliver the silver tray) were blocked. She died
at the age of 92 on Feb. 8, 2001, feeling abandoned when
she hadnt been. Because of the tragic details of her
last years, we urged (futilely) that a PR group campaign
for secure mailboxes for people in nursing homes, their
own cell phones, and hearing aids as needed. Denny was found
to be without her hearing aid. Such aids are available from
Haverford for as little as $45. The story of Griswold needs
following up because about 50 years of priceless PR memorabilia
have never surfaced. Denny, who had no children, was thinking
of making a gift of her townhouse on E. 80th St. to PRSA
when she fell from view. The story was ignored by media
in Fairfield County, where Denny owned an 18-acre estate.
Major stories ran in the New York Post (Woman in the
Iron Mask) and New York Times.