The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, May 31, 2006, Page 1
FLA. DANGLES $500K CONSTRUCTION
The Sunshine State, recognizing
the construction industrys vital cog in the Florida
economy, is turning to PR to boost a program to recruit
workers to the sector.
In the aftermath of two
devastating hurricane seasons, the state sees unemployment
at record low levels amid the rebuilding, but its growing
economy is having trouble meeting the demand for workers
in construction industry fields.
In December, the state
allocated $6M through its Agency for Workforce Innovation
to create and fund the Florida reBuilds program,
providing entry-level and advanced training to Floridians
who want to move into the building sector or climb the ladder.
The program is intended
to bolster trades like roofing, masonry, carpentry, concrete
finishers, plumbing, HVAC (heating, ventilation, and air
conditioning), electricity and heavy equipment operations.
So the AWI has issued
an RFP for a PR and marketing firm to evaluate the program
and develop and launch its initial marketing plan.
It is offering a $500K budget and a one-year contract to
the firm with the best proposal.
Vernique McGirt ([email protected])
is overseeing the solicitation, while Warren May, director
of communications for AWI, will manage the resulting contract.
FERNANDEZ TAKES VP POST AT
Mike Fernandez, chief communications officer for ConAgra
Foods, has joined the No. 1 auto insurer State Farm as VP
of corporate communications and external relations.
The appointment ends a year-long search by the Bloomington,
Ill.-based company, which was looking for a veteran communicator
with government affairs savvy. Fernandez takes over for
Barb Kirchgasler, who has moved on to another executive
leadership position, according to spokeswoman Mia Jazo-Harris.
The 49-year-old executive has held top PR posts at U.S.
West and Cigna and was press secretary to former Sen. Ernest
Fritz Hollings (D-S.C.).
Fernandez previously held marketing and communications
posts at Eastman Kodak Co.
State Farm says it administers 73 million auto, fire, life
and health policies in the U.S. and Canada. It took a PR
hit earlier this month when more than 650 Gulf Coast homeowners
sued as a company-commissioned engineering report said home
damage was not caused by hurricane-force winds following
Katrina, but was the result of floodwater, which is not
FCC PROBES UNSOURCED VNRS.
Federal Communications Commission chairman Kevin Martin
is investigating TV stations that presented VNRs as news
reports in the aftermath of the Center for Media and Democracys
survey of 77 stations that aired VNRs with disclosing sponsorship.
The FCC warned stations in 05 that they could be
fined if they air VNRs without disclosing the source of
They could face a $32,500 fine for each violation, up to
a $325K penalty for multiple infractions, said FCC spokesperson
The Centers study found that though video producers
properly labeled the material as being sponsored, the disclosure
was stripped before airtime. We commend the FCC for
taking the issue of undisclosed fake news seriously,
said Diane Farsetta, the Centers senior researcher
and the co-author of the report, Fake TV News: Widespread
EDELMAN ACQUIRES A&R PARTNERS.
Edelman has acquired A&R Partners, a Silicon Valley
technology firm with 115 staffers and $15M in billings last
Bob Angus, co-founder and managing partner of A&R,
told ODwyers that he and Edelman CEO Richard
Edelman began talking about the merger three years ago.
The more we talked about it, the more we realized
it was just a tremendous match, he said.
Its a strategic match, unlike a lot of things
that happen in our industry. This one has some tremendous
advantages for our company, Angus added.
The new entity will be called A&R Edelman and brings
the largest independent Valley firm under the No. 1 overall
independent firm with $260M in 05 fees.
Edelmans Mountain View office will merge into A&Rs
San Mateo headquarters.
Richard Edelman said the move makes technology the firms
third largest practice behind consumer and healthcare. Pam
Talbot, Edelmans U.S. CEO, will oversee the acquisition.
Angus will serve as president of the unit.
Pam Pollace, the former Intel VP, heads Edelmans
technology practice. Luca Penati, the firms former
high-tech chief, departed late last year for Ogilvy, along
with his wife, Dushka Zapata, an executive VP in Edelman's
Silicon Valley office.
A&R has offices in New York, San Diego, Los Angeles,
Washington, D.C., Denver, Portland and Louisville. Key clients
include Adobe and Palm.
Edition, May 31, 2006, Page 2
CAIR ASKS ARABS TO FUND $50M
The Council of American-Islamic
Relations is calling on Arab businessmen to fund a $50M
media campaign to improve the image of Arabs.
Chairman Pravez Ahmed
made that pitch during a speech in Dubai on May 21. He considers
the amount a drop in the bucket, especially for oil-rich
Dubai which is enjoying a massive economic boom.
Ahmed said a PR campaign
would help prevent another DP World, referring
to the furor over the prospects of Arabs running U.S. seaports.
Rabiah Ahmed, a spokesperson
at CAIRs Washington headquarters, told ODwyers
that the civil liberties group has spoken to a number
of PR firms in the aftermath of 9/11.
Hill & Knowlton, she
added, has been used to develop a series of TV, print and
That WPP unit was involved in the recent fracas surrounding
Dubai International Capitals bid for defense contractor
Doncasters Group, supplier of aerospace components to Boeing,
General Electric, Pratt & Whitney and Honeywell.
BLUE INTRODUCES NEW
Edelmans Blue Worldwide is handling next months
launch of an image campaign from the American Iron and Steel
Institute, Nancy Gravatt, VP-communications told ODwyers.
The effort is designed to introduce the new steel
industry to political movers and shakers. Gravatt had high
praise for Blue staffers.
She called Blues chief creative director Gail Anne
Grosso brilliant. Grosso doubles as Edelmans
U.S. creative director. Gravatt described Blue president
Bob McKernan as a great strategist.
Gravatt also emphasized the work of Harris Interactive,
which conducted the research for the image work. AISI plans
to spend about $3.5M for ads in National Journal, Roll Call
and Washington metro stations.
They ads are designed to overcome the image of steel as
a dirty and old-fashioned industry. They will play up innovation
and technology, touting steel as an environmentally progressive
business that contributes much to the nations economy.
SMITH LAUNCHES FIRM.
Mike Smith, who was executive VP and general manager of
Euro RSCG Magnets Washington, D.C., outpost has launched
Michael Smith Business Development in Alexandria.
Smith told ODwyers that he will focus on the
telecom sector. The telecom consolidation trend is
now over, he says, adding resurgence is at hand.
Smith says he is a tech guy coming out of the Middleberg
side of the Euro RSCG Magnet equation.
He expects the firm will be chasing more consumer accounts
now that Edelmans Lisa Sepulveda is at the helm of
the Havas entity. She was executive VP/consumer brands at
She told ODwyers that the firm is not yet ready
to talk about Smiths replacement.
Smith is available at 703/623-3834.
IPG EYES DOUBLE-DIGIT MARGINS
Interpublic CEO Michael Roth said the ad/PR conglom is
breaking the cycle of accounting errors and
expects to post double-digit profit margins in `08 when
it achieves peer growth.
At the May 25 annual meeting, Roth said IPG was a diffuse
and opaque organization that is moving to become a
cohesive and fully transparent operation.
In todays tricky media environment, IPG can no longer
be advertising-led. The company is knocking
down silos and stressing an open architecture
that provides all of its advertising/PR/marketing assets
to meet the needs of clients.
IPG, according to Roth, is not a brand. It
is a resource provider, policymaker and financial steward.
Roth said the firm has spent heavily to beef-up its financial
controls. He expects outlays for professional fees to drop
by $200M in `06 and `07.
Roth hailed IPGs PR units as best in class.
He singled out recent Weber Shandwick wins (Northrop Grumman,
Abbott Laboratories and Roche) and Golin/Harris (Dow Chemical
with sister ad agency, FCB) as major corporate achievements.
The shareholder resolution to recoup management
bonuses paid during years in which financials were restated
was handily defeated. Only 3.8 percent of shareholders supported
A shareholder asked Roth why IPG outsourced
its internal financial controls to Deloitte & Touche
when it paid $89M to its auditor of record, Price Waterhouse,
Roth said IPG needed the integrity of an outsider to help
put its financial house in order.
RF PROMOTES TRAVEL TO ALBERTA.
Ruder Finn has picked up the Travel Alberta account, and
is charged with promoting tourism to Canadas fourth
The firm will work the New York print and electronic media
to pitch Canadas Rocky Mountain Playground
and its urban and cultural offerings.
Gail Moaney heads RFs travel and economic development
group. Arhlene Flowers and Matt Snow handle the account.
Alberta enjoyed some recent buzz connected to the Oscar
winning flick, Brokeback Mountain that was filmed
Derek Coke-Kerr, managing director of TA, is excited about
the new direct air access to Calgary, the gateway
to the Rockies.
Denver-based Frontier Airlines kicked off twice-a-day direct
service to Calgary. It is the first discount American carrier
to operate north of the border.
Frontier, in conjunction with Canadas Denver Consulate,
sponsored a Summertime in the Rockies Sweepstakes.
Winners will enjoy free lodging at the Calgary Marriott
Hotel and receive tickets to Calgary Zoo; Botanical Gardens
and Prehistoric Park; Glenbow Museum; Calgary Tower; Heritage
Park; and Canada Olympic Park. They will also get a complimentary
gondola ride in Banff and a snocoach ride on
the Athabasca Glacier.
Edition, May 31, 2006, Page 3
TIERNEY GROUP BUYS PHILLY
Philadelphia Media Holdings,
which is fronted by ad/PR man Brian Tierney, is buying Knight
Ridders Philadelphia Inquirer and Philadelphia Daily
News from McClatchy Co. for $562 million.
Gary Pruitt, CEO of McClatchy,
called the deal good for McClatchy, good for the buyers
and good for Philadelphia. He is happy that his company
received a full, fair price that was consistent
with its projections.
Tierney described his
group as long-term owners who are committed
to vigorous, high-quality journalism.
Circulation for the Inquirer
is down five percent to 350,457 for the latest six-month
period. The Daily News is off 9.4 percent at 116,770.
The Philadelphia deal
is expected to close this summer, when McClatchy completes
its $6.5 billion KR transaction.
McClatchy has now sold
six of its dozen orphans. The auction of the
KR papers is expected to generate $2 billion.
KEKST TAKES LOOK AT ORPHANS.
Kekst & Co. is representing HM Capital Partners, the
Texas-based equity firm that is taking a look at Knight-Ridders
HM executives joined by Fort Worth Business Press owner
Richard Connor toured the printing plant of the Wilkes-Barre
Times Leader on May 22.
Connor is the former publisher of the TL. He left the TL
in 86 to run the Fort Worth Star-Telegram. They also
met with current TL publisher Pat McHugh.
HM was formerly known as Hicks, Muse, Tate & Furst The
sale price for the TL is reportedly in the $50M to $80M
GIBSON NAMED ABC NEWS ANCHOR.
ABC has tapped Charles Gibson of Good Morning America
fame to anchor the wobbly World News Tonight
program. He replaces Elizabeth Vargas, who is going on maternity
leave this summer.
WTN tumbled into last place in the ratings game last month,
trailing NBC and CBS for the first time since 01.
ABC News president Dave Westin, with great fanfare, appointed
Vargas and Bob Woodruff as co-anchors last November. They
were presented as part of the youth movement.
Woodruff was injured in a roadside bombing in Iraq on Jan.
29, and is still recovering. Vargas is to return in the
fall as co-anchor of 20/20.
Gibson, 63, will remain at GMA through June. No replacement
has been named.
TRIBUNE BUYS REAL ESTATE SITE.
Tribune Co. is buying ForSaleByOwner in a bid to expand
its classified advertising offerings. The site has 1.6M
unique visitors each month, which puts it in the Top Five
ranking of real estate sites.
FSBO charges sellers fees from $90 to $900 enabling homeowners
to avoid the traditional six percent real estate commission.
The site claims to have saved sellers $1B in commissions
FSBO allows a seller to post up to 1,000 words and up to
six color photos of the property. It also offers support
services such as home buying/selling tips and mortgage/neighborhood
FSBO says 86 percent of its users sell their homes within
five months of posting. There is a money back guarantee
if the house doesn't move.
Tribune Interactive, which FSBO becomes a part of, runs
CareerBuilder.com, Cars.com and Apartments.com in addition
to online versions of its newspapers.
Michael Kaminer PR handles both the TI and FSBO accounts.
NEWS CORP. SLATES U.S. TIMES
Rupert Murdochs News Corp. will introduce a U.S.
edition of the Times of London on June 6.
The paper will be printed on the presses of the New York
Post, and 10K copies a day will circulate in the tri-state
area. A copy will cost $1.
The paper is targeted at upscale readers in the finance
area and members of the media. Robert Thomson, editor of
the Times, described that group as the penthouse demographic.
The printed Times will compete with the Wall Street Journal,
New York Times and the Financial Times, which is published
by U.K.s Pearson.
The FT has been in the U.S. since 97. Thomson was
its North American managing director from 98 to 02.
LEVINE NAMED ED. CHIEF AT
Hearst Corp. has named Good Housekeeping editor-in-chief
Ellen Levine as its editorial director for Hearst Magazines.
The 63-year-old Levine became the first female e-i-c at
GH when she took the post in `94. She is responsible for
growing its ad pages by 50 percent to 1755 over the past
decade. Revenues jumped 160 percent to $481M.
At her new post, Levine is in charge of developing new
titles and evaluating opportunities for brand extensions,
books, digital alternatives and cross promotions.
Rosemary Ellis, editorial director of Prevention, succeeds
Levine. Both report to Cathy Black, HM pres.
Hearst owns 20 titles including Harpers Bazaar, Cosmopolitan,
O The Oprah Magazine, Esquire, Marie Claire and Popular
The Hollywood Reporter
plans a daily website covering entertainment and media law
news. The site, Hollywood Reporter ESQ, debuts June 5 and
the first weekly issue will be published beginning June
The site will have three searchable databases: Industry
Dealflow (business transactions and talent deals), Hollywood
Docket (litigation complaint filings) and Attorney Rolodex
(contact information for lawyers and business affairs executives).
Emily Boak of The Rosen Group (212/255-8455) has info about
the new website. The HR is published by VNU.
(Media news continued
on next page)
Edition, May 31, 2006, Page 4
THE WORKPLACE BEAT: A NEW
Editorial space dedicated
solely to life in the office is still somewhat of a new
phenomenon, albeit a growing one. As a result, it's common
for PR pros to be at a loss on how to pitch story ideas
for the workplace beat.
Im in the
business section, but I dont see myself in business
at all. Im into people, said Patricia Kitchen,
columnist for Newsdays Change@Work.
Nearly 100 PR pros showed
up to hear some of the nation's top workplace columnists
sound off about what makes a good pitch at a May 19 panel
hosted by The Publicity Club of New York.
Mackenzie Dawson, editor
of the @ Work section of the New York Post, said workplace
columns can be distinguished from standard business copy
because the former is generally more lifestyle-oriented
than the later.
Dawson said the @ Work
column, which began in September, looks for stories that
are quirky, opinionated, brazen, and fun. Many
times, a would-be business story can be altered in pitch
to accommodate the workplace editor.
A lot of publicists
have a hard time differentiating my section from the business
section. I really dont care about quarterly results,
Dawson said. If, on the other hand, you have a story
about an employee who accidentally sent a mass email out
with a spread sheet containing everyones salary -
now that I want to see.
Lisa Takeuchi Cullen,
staff writer for Times Workplace column, defined workplace
stories as the intersection of work and life, people
workplace a key theme
Takeuchi Cullen said her columns dont focus on executive
profiles or product reviews. Instead, she prefers trend-oriented
pieces that describe how people are working today,
and how the workplace is changing.
This is a section that really speaks to everyone,
said Dawson, from active job seekers to people who
might be happy in their current career but who are looking
to improve their lot, like getting along better with their
That isnt to say that workplace columns dont
tackle business. Kitchen said Newsday is interested in stories
dealing with international workforce issues, as well as
the generational gaps between members of the workforce.
Penelope Trunk, Boston Globe contributor and editor of
The Brazen Careerist, said some of her favorite
topics include working mothers and how members of the Y-Generation
have changed the workforce.
In other words, editors want stories that highlight whats
going into the workplace, not whats coming out.
We like to talk about the real people who are working
today, to give readers a sense of who is out there,
said Katherine Lee, columnist for Working Mother.
The panel said publicists should use the entertainment
angle of workplace columns to their advantage because it
broadens the range of topics PR pros can pitch.
You show me a story, I can find a career angle somewhere,
Knowing what to pitch within this broad range, however,
takes a level of foresight. The panels suggested following
trends that are currently hot in the media and tailoring
a pitch to accommodate those interests.
Think like a journalist, Takeuchi Cullen said.
I imagine that your job is tough because it has so
much to do with timing, but if you can see the big story
in an influential publication like the Wall Street Journal,
chances are it's something were thinking about too.
Its a weird convergence where we're all thinking about
the same thing at the same time for whatever reason. If
you feel a trend coming on, chances are we're feeling it
Case in point: a current hot-topic in workplace publications
is the issue of blogging. Takeuchi Cullen said the
word blog is a lot like the word sex to a lot of editors.
Because blogs are still a generally new concept, and because
blogging is often related to the workforce, editors are
especially interested in the ways the two can intersect.
I did a story about someone who got fired from their
job because of their blog. Blogs are relatively new so a
lot of companies have not figured out how to incorporate
it into legal procedures and thats something
Im very interested in, Dawson said.
On the other hand, there are topics that will always be
mainstays in work-related publications. For example, Dawson
said the Post is always looking for entertaining stories
about jobs that everyday people dont have. We
like the kind of stories that people can read about on the
subway and say, Wow, thats cool,
Trunk said shes even more likely to quote a blog
because the content is often edgier and many times is written
by younger workers who dont have a voice anywhere
Wedding portal The
Knot has signed a newspaper distribution deal with
Knight Ridder/Tribune Information Services to distribute
editorial content from its lifestyle magazine, The Nest,
which is beginning a run in print this year. The title covers
issues for newlyweds.
U.K.-based Fair Game publishing has launched a U.S. and
Canadian edition of Fair
Game magazine, a bi-monthly womens soccer magazine
aimed at female soccer players, their coaches and their
The magazine covers every level of womens soccer,
from youth through the collegiate system to the senior women's
soccer leagues and national teams.
to launch a TiVo Guru Guide to highlight recommended shows
from publications like Entertainment Weekly, Star, Sports
Illustrated, Automobile, Billboard, CNET and others.
TiVo subscribers will be able to automatically record Guru
parent to titles like Star, The National Enquirer, Shape,
and Mens Fitness, has launched a corporate website
Edition, May 31, 2006,
OF PR FIRMS
SMITH RECRUITED FOR SKAKEL
Smith, the veteran crisis counselor who heads Impact Strategies
in Washington, D.C., is handling PR for the defense team
of convicted murderer Michael Skakel.
Kennedy family cousin was convicted of slaying his Greenwich,
Conn., neighbor in 1975 after a high-profile trial in 2002.
defense team got a recent boost when President Bushs
former Solicitor General, Ted Olson, signed on to help with
the Supreme Court appeal. Olson represented Bush before
the high court during the contentious 2000 recount.
a former press secretary for President George H.W. Bush,
is heading communications for the defense team as it prepares
the Supreme Court filing. She has earned similar experience
working high-profile cases for basketball star Jayson Williams,
music mogul Phil Spector, and the family of missing Capitol
Hill intern Chandra Levy. She recently provided PR support
to the King family after the death of Coretta Scott King.
noted the magnitude of the Skakel case and said
her team would focus on making sure those involved
are given an opportunity to tell their side of the story.
FENTON AIMS TO AID NON-PROFITS.
has published a PR guide for non-profits called Over
Here: How to Get U.S Media Coverage on Global Issues.
David Fenton, founder
and chair of the firm, noted the rise of an entertainment-driven
media has made it difficult for non-profits to get coverage
of global issues.
Fenton EVP/GM Lisa Witter
said that because news outlets have less money to maintain
foreign bureaus, groups on the ground like non-profits
have more opportunities to be the medias eyes
The guide includes case
studies like a fact-finding delegation to Iraq for the National
Council of Churches, and a report by the Global Fund for
Women on the South Asian tsunami.
Fenton is slated to host
a workshop on the guide on July 11 in New York at the N.Y.
Nonprofit Coordinating Committee, www.npccny.org. Copies
can be downloaded at www.fenton.com.
Porter Novelli has taken over the remaining 20 percent
stake of its Singapore office to give the Omnicom firm 100
percent control over the unit, which will be known as Porter
Novelli Pte Ltd. EVP Edward Dixon has moved to the office
from New York. ...WinMark
Concepts in Washington, D.C., which is marking 16
years in business, said it is the nations longest
continuously operating marketing and communications firm
targeting the gay and lesbian sector. Philip Morris was
its first client for its Direct Male campaign.
It is currently handling campaigns for DeKuyper cordials
and Fannie Mae. ...Financial
Dynamics has opened a Russian operation in Moscow
under the direction of former research analyst Michael Guerin.
New York/Sumit Diamond Corp., designer and wholesaler, as
AOR for PR.
Weill Associates, New York/The Grove, English country
house/hotel, for PR counsel.
Bromley Group, New York/La Canadienne, footwear brand;
Rebecca & Drew Manufacturing, womens apparel,
and DuPont Teflon, licensed by Invista, for marketing and
PR, New York/Phinder Technologies, for PR and financial
communications. The firm has also picked up Echoworx, Plum
Organics, KickApps, Waddajuice, and Golfbuzz.com.
PR, Chappaqua, N.Y./International Laser Display Assn.,
PR, Melville, N.Y./Spymac, Macintosh community claiming
one million registered users, as AOR for PR.
Stanton Communications, Norfolk, Conn./
Nextbase, high-end audio products, for PR.
Communications, Downingtown, Pa./
Netzsch Fine Particle Technology, for marketing comms.
O. Communications, Severna Park, Md./
William Data Systems, IBM mainframe specialist, for PR to
support its U.S. expansion.
Miami/Foreclosure.com, as AOR for PR and media relations.
The portal claims to be the largest source of distressed
property listings. F-Hs Washington, D.C., office will
assist with the account.
PR, Miami/The Ritz-Carlton Club and Residences (South
Beach); Lionstone Development, and Online Vacation Centers,
for PR counsel and media relations.
Vandiver Group, St. Louis/Missouri Dept. of Health
and Senior Services, for emergency risk communications,
the fourth year the firm is handling the account. The latest
pact runs for one year with three year-long options.
Chicago/Society of Actuaries, as AOR for PR, including brand
development, members comms. and external comms. Ten Midwest
firms pitched for the work, which is led by VP Trent Frager
and account group supervisor Victoria Entwistle.
Communications, Chicago/Saltaus and Five Star Bar
and Grill, both eateries, for PR counsel and media relations.
PR, Louisville, Colo./Harken Energy, to redesign
its website; Eagle Oil and Gas Exploration Co., for production
of a logo and marketing book, and SteelStar Corp., for design
and production of a corporate brochure.
Communications, Los Angeles/Papyrus, stationery and
gifts retailer, for consumer PR.
Consultants, Paris/Thomson, digital video technology,
for an 18-month project to unveil a new corporate identity.
Edition, May 31, 2006, Page 6
BOOTH TAKES BITE OUT OF APPLES.
M Booth & Associates
and Ketchum were the top winners at PRSA/N.Y.s annual
Big Apple Awards confab May 25 at the Rainbow Room.
More than 300 PR industry
professionals attended the event to hear NBCs Al Roker
give the keynote address and ABC7 Eyewitness News
reporters Michelle Charlesworth and Joe Torres present 31
awards and 15 honorable mentions.
David Finn, co-founder
and chairman of the Ruder Finn Group, received the John
W. Hill Award for leadership in the practice of PR, service
to the industry and general public, and demonstrations of
the highest standards of ethical conduct.
[PR is] a function
in which we try to communicate what we and our clients believe
in, what they are, their values, and cultivate them realistically
... to build support and respect, said Finn, whose
firm took home three Apples and three honorable mentions.
Finn left the audience
with two messages: We cannot put off living until
we are ready,and Do whatever you dream of doing
now. His advice to young professionals and students:
Read a lot and study a lot about ethics, sociology
and bring a perspective to the community.
counsel John Paluszek received the Philip Dorf Award for
mentoring practitioners and students, and Bridge Global
Strategies A/E Linda Krebs received PRSAs Presidents
Award for service to the chapter. Paluszek said that, given
a more globalized world, "the horizon is expanding
tremendously around the world and everything depends on
perceptions". He said he joined the UN Global Compact
in an effort to operate in a socially responsible fashion.
But M Booth & Assocs.
was the big winner, taking home eight awards and one honorable
mention. They included nods for crisis communications with
the U.S. Virgin Islands Dept. of Tourism; marketing communications
for support of new products with Arm & Hammer, and public
affairs with Brookhaven National Laboratory.
Ketchum, the other top
winner, was awarded six Apples and three honorable mentions.
The firms work for Kodak was recognized in the corporate
communications and marketing communications/international
home a pair of Apples and honorable mentions, and Chandler
Chicco Agency won two awards.
Art Stevens, president
of PRSA/N.Y., said the organization's goal is to transform
young PR professionals from cradle to majority.
He believes that PRSA is the spear carrier of the
Like Paluszek, he noted
the shrinking of borders and rising focus on the international
arena. "The world is smaller and globalization will
be stronger in the future from Manilla, Singapore
to Paris it will be an exciting ride," he said.
ABC reporter Charlesworth
said the award event "is about the craziness of PR,
and these PR people are very altruistic." The chapter
earned $64K in sponsorship funds from the Awards.
EVP for Rogers & Cowan, re-joins Lippe Taylor, New York,
as EVP of entertainment marketing. She was a SVP at LT from
VP in LaForce+Stevens design and hospitality unit,
to Rubenstein PR, New York, as a senior VP. She was previously
with Veeder+Perman and Loving & Weintraub.
senior manager of human resources for Deloitte Consulting,
to Hill & Knowlton USA, New York, as director of HR.
former producer for Banyan productions and producer for
CBS3 News (Philadelphia), to Furia Rubel Communications,
Fountainville, Pa., as a media relations specialist. Most
recently, she managed reporters and photographers for FOX29
News and earlier was a producer for NBC10 in Bala Cynwyd,
chief of strategic communications for NASA, has resigned
that post for an unnamed private sector post. He was formerly
principal deputy director of public affairs for the Dept.
of Energy under Sec. Spencer Abraham, to whom Davis served
as communications director and press secretary.
a former reporter and PR freelancer, to Palm Beach Media
Associates, Boca Raton, Fla., as director of media relations.
independent consultant, and Leo Sarmiento,
director of corporate comms. for The Sol Group, to senior
A/Es, OConnell & Goldberg, Hollywood, Fla.
a public affairs exec for Tunheim Partners, to Carlson Companies,
Minneapolis, as director of executive communications. She
was formerly press secretary to Gov. Tim Pawlenty during
his first two years in office, and served as press secretary
to Norm Coleman during his 2002 Senate Race. She was comms.
director for Coleman when he was mayor of St. Paul.
VP of PR and communications at Banco Popular North America,
to Lopez Negrete Communications, Houston, as director of
PR amid a revamp of that unit. Clients include Wal-Mart,
Visa USA and Azteca Milling.
a consumer marketing executive for Real Networks, to Digeo,
based in Kirkland, Wash., as VP of marketing and communications.
She formerly held marketing posts at Microsoft.
Horton Lantz and Low, to Owen Media, Portland, Ore., as
an account director.
PR director for the Four Seasons Hotel Toronto, to Immedia
Management, Vancouver, B.C., as a senior associate for PR.
to VP, Rasky Baerlein Strategic Comms., Boston. Also, Travis
Small to senior A/E.
and Julie Buckley
to account directors, The SheaHedges Group, McLean, Va.
and Caitlin Ring
to account managers, MGA Communications, Denver.
Edition, May 31, 2006, Page 7
PLANS GA. MIGRANT WORKER EFFORT.
Environmental Protection Agency, acknowledging a need to
improve outreach and communications efforts for its rules
protecting workers from pesticides, is considering a Spanish-language
radio campaign targeting Hispanic farm workers in the southeast.
federal agency is looking to highlight the Worker Protection
Standard, which requires workers to be provided with protective
equipment and to be educated about pesticide safety.
EPA is looking for a firm to develop and distribute 10-12
PSAs targeting Spanish-speaking workers, many of which are
unaware of the rules or that they can report violations
without consequence, according to the EPA. The goal is to
increase the reporting of violations and boost Spanish-speaking
farm workers calls to a toll-free number to answer
push would mainly cover the state of Georgia. Sharyn Erickson
([email protected]) is overseeing the search for a
CEOS URGED TO BUILD LEGAL/PR
Robert Marston calls for
CEOs to forge alliances between PR executives and legal
advisors, giving each an equal voice in determining strategy
in a thought leader piece written for Chief
He faults CEOs who turn
exclusively to lawyers rather than PR executives when the
corporate chips are down. Though lawyers are critical
components of any good crisis communications team, they
are invariably focused on protecting the company from
lawsuits rather than on matters that can affect its reputation.
Silence is often the advice of counsel, according to the
Robert Marston And Assocs. CEO.
But stonewalling, continues
Marston, is not a good option because both the public and
media are not willing to give American business the benefit
of the doubt in these post-Enron/Worldcom and Tyco days.
Anything less than
candor, in todays highly charged atmosphere, can have
serious consequences for a corporation and those who are
responsible for its success, writes Marston.
He hails corporate PR people as sensitivity barometers,
able to detect even subtle mood shifts or changes
in the way internal and external audiences perceive a company.
TEXTS WINSLOW TO F-H.
Bob Winslow, who was president
of Text 100s North America unit, has joined Fleishman-Hillard
as senior VP and managing director of the Omnicoms
unit high-tech practice in San Francisco.
At Text, Winslow was responsible
for 160 staffers in five offices. Blue-chip clients included
Motorola, Yahoo!, Novell, Nokia, Sprint Nextel and EarthLink.
Winslow began his career
at IBM in 80, and eventually was in charge of the
$200M Citicorp Global account. Later he co-founded Affero,
a venture that used the web to raise funds for social responsibility
Winslow reports to Jack
Modzeleski, senior partner and client relations president.
His job is to help the tech group establish thought
leadership, develop growth opportunities and attract marquee
P&G CATCHES FLAK.
Procter & Gamble has
enlisted more than 600,000 moms, women from
age 28 to 45, to participate in its VocalPoint
The May 29 BusinessWeek
called the campaign a state of the art method for
reaching the most influential group of shoppers in America:
The women who talk up
P&G products and hand out discount coupons have extensive
social networks. The VocalPoint person speaks to at least
25 other women during the day. That compares to about five
for the average mother.
P&G went national
with VocalPoint in March following tests in Buffalo, Tulsa
and Columbus. BW reports that a VocalPoint effort for Dawn
Direct Foam resulted in doubling of its sales.
The VocalPoint campaign
has put P&G in the crosshairs of the Word of Mouth Marketing
Association. Thats because P&G does not require
its connectors to divulge that they are pitching
the products in return for a steady supply of samples from
the Cincinnati-based marketing behemoth.
WOMMA requires full disclosure.
Commercial Alert, the
Ralph Nader offshoot, has filed a complaint to the Federal
Trade Commission about VocalPoint. Gary Ruskin, CA executive
director, told BW he dislikes the commercialism of
The FTC expects to rule
on CAs complaint by the end of the year.
R~R DEFENDS LARGE CA RECYLING
Riester~Robb has successfully
defended its $5M year recycling communications account with
the state of California. It has handled the account since
Los Angeles PR firm The
Rogers Group, teamed with ad agency Mering and Associates,
and Sacramento-based Runyon Saltzman & Einhorn were
finalists for the sweeping effort, which covers PR, social
marketing, advertising and business outreach.
The review came as recycling
rates have not kept up with booming sales of beverages sold
in recyclable containers. The account, an initial one-year
pact with two year-long options, is with the recycling division
of Californias Dept. of Conservation.
Thirty firms took an interest
in the review, including MWW Group, Ogilvy PR Worldwide,
The Rogers Group, Fleishman-Hillard, Weber Shandwick, Hill
& Knowlton, Manning Selvage & Lee.
CURLEY DEPARTS WS FOR RACEPOINT.
Deborah Curley, senior
VP in charge of consumer technology for Weber Shandwick,
has joined Racepoint Group as a SVP to head the tech firms
San Francisco operation.
Marijean Lauzier, president
and CEO of Racepoint and a former top exec at WS under Larry
Weber, said the firm has been looking for an executive team
to lead its West Coast expansion.
At WS, Curley headed PR
efforts for Hitachi America, Intel, Silicon Graphics, GreenMountain
Energy and Monster.com, among other clients.
Curley noted a reemergence
of technology companies currently happening on the
West Coast which requires progressive marketing and PR.
Edition, May 31,
2006, Page 8
big story last week was the conviction of former
Enron CEOs Jeffrey Skilling and Ken Lay on fraud charges
that could jail them for life.
The Wall Street Journal
was exultant at the convictions as well as those of execs
at Worldcom, Tyco and Adelphia Cable. The convictions prove
that assertions of widespread corporate fraud back
in 2001-02 were way overblown, said the WSJ.
We think the lesson that
executives have taken from Enron, Worldcom, etc., is that
there is no need to hide bad results from stockholders and
no need to prop up the stock price in order to pull millions
and even tens of millions from a company.
There are numerous ways
of doing this legally. CEO pay has soared to 600-800 times
average worker pay and its all perfectly legal. Quite
often, the amount of bonuses, restricted stock, deferred
compensation, etc., is not related to stock performance.
Perfect examples of
this are Interpublic and Omnicom, whose stocks have
performed poorly in the past seven years. IPG collapsed
from $57 to under $9 and OMCs stock is around $92
vs. $107 in 1999. OMCs dividend is 90 cents a year
or about 1%. Despite such performance for stockholders,
execs of both firms have paid themselves well.
Advertising Age, in a page one story May 22, described
the nice pay for lousy results being drawn by
IPG execs in the past ten years even though IPG has had
to restate results for every year since 1997. Audits found
$514 million in imaginary profits, on which bonuses were
CEO Phil Geier collected $33.2 million from 1997- 2000;
John Dooner, $15.5M from 2001-02; David Bell, $7.8M from
2003-04 (plus $18,240 in tickets to sporting events in 2005),
and current CEO Michael Roth got $14M in 2005. He could
collect three times that if IPG is sold.
Five IPG execs got $124M over the past nine years (vs.
$232M as envisioned). Included is $37M in bonuses for years
that were later restated.
Proposals at the IPG annual meeting May 25 to recoup the
bonuses were defeated.
Dooner had promised that IPG would be No. 1 in PR
and its Weber Shandwick unit did achieve that in 2001 with
$545M in fees (as tabulated by the Council of PR Firms).
IPG also owns Golin Harris and MWW, among other PR operations.
While rapping IPG
execs on the knuckles, AA seems quite impressed with Omnicom,
saying OMC CEO John Wren and his cohorts were rewarded
for handsome performance. We almost choked on that
because OMC stock has gone nowhere in nearly seven years.
Wren is overpaid, according to Forbes, which points out
he got $36.6M from 1998-04 while OMCs six-year annual
total return was -2%. Wrens pay in 2006 includes
$13.3M in profits from the sale of stock after options were
exercised. He got $186,293 in personal use of
company aircraft in 2005.
Why has OMC stock
jumped ten points recently? One reason is the huge
share buybacks (nearly $1 billion) that have cut shares
outstanding from 187M in 2003 to 181M at the end of 2005.
In 4Q of 2005, 1.1M shares were repurchased. Earnings rose
9% in 2005 to $791M, but cash fell $329M to $835M while
net debt rose $318M. OMC defines net debt
as total debt minus cash and short-term investments. Financial
analysts say net debt is a ridiculous concept
and that OMC should acknowledge its debt of $2.39 billion
without trying to soft pedal it...OMC
has slipped back into its old routine of refusing to identify
acquisitions, on which it spent $327M in 2005, including
15 new purchases. This habit angers analysts who say they
dont know what OMC is. Reacting to criticism in 2002,
OMC identified 17 purchases which included a print broker
in Portugal; a company that lets consumers test drive new
cars; a private eye firm in S.F. set up by two ex-FBI agents,
and a Czech firm that designs training programs...IPG
was even more secretive about its acquisitions, reporting
more than 200 in its quarterly reports to the SEC, but in
almost every instance failing to name the acquired firm.
We must not forget
Martin Sorrell, the CEO of WPP (B-M, H&K, Cohn
& Wolfe), who took in $40M in 2004, making him the highest
paid CEO among the U.K.s top 100 companies. His pay
was more than double No. 2 on the Bloomberg list. While
top ad execs pull down record pay, lower level staffers
find every penny they spend is pinched by corporate overseers...before
making our speech May 17 to the PRSA chapter in Fairfield
county, we passed around to the audience of 65 the
proxy statement of IPG showing eight different methods of
pay for execs beside regular pay, expense accounts, health
plans, vacation, etc. These were SCRIPS (Sr. Exec. Retirement
Income Plan); CAP (Capital Appreciation Plandeferred
compensation); SARPUS (Share Appreciation Performance Units);
MICP (Mgmt. Incentive Corporate Performance Award); ISO
(Incentive Stock Options); SARS (Stock Appreciation Rights);
PIP (Performance Incentive Plan), and LTPIP (Long Term PIP).
Description of these plans takes up 57 of the 66 pages
in the proxy and shows whats on the minds of IPG managers$$...the
Greenwich Post (an independent weekly with circulation
of 14K) did a 2,000-word story on our speech May 25 while
the daily Greenwich Time provided no coverage nor did the
Connecticut Post. Our reporting career started out at the
CP when it was called the Bridgeport Post. But we couldnt
interest the paper. A financial reporter at the BP explained
that Greenwich (a half hour from Bridgeport) was too far
to go to cover a story. We would think a paper with Connecticut
in its title would have correspondents all over the state.
GT is now owned by Tribune Co., which we worked for as ad
columnist for the Chicago Tribune from 1970-74.