The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, June 7, 2006, Page 1
APCO TACKLES LITIGATION PR
APCO Worldwide is supporting
Mercks PR efforts for the controversial arthritis
drug Vioxx, which was found to increase heart attack risk
Kent Jarrell, senior VP and director of litigation communications
for APCO in Washington, D.C., is working on the Merck account.
The firm helped Merck
last week with a correction on a key study that led to the
withdrawal of Vioxx from the market. Merck on May 30 corrected
a prior description of a statistical method used in the
company-backed APPROVe study, which found heart and stroke
complications in Vioxx users and led to the 2004 withdrawal
of the drug. The drug maker is stressing that the statistical
correction does not affect the results of the study.
The Associated Press reported
that the doctors who oversaw the study are planning to release
new data that question the legal strategy followed by Merck,
which contends patients were found to be at risk after taking
the drug for 18 months.
The doctors say the new
data show risk as soon as four months after taking the drug.
Merck, which has been
hit by more than 11,000 Vioxx-related lawsuits, saw its
stock fall four percent on news of the correction.
the PR component of a $20M image campaign for Merck in the
wake of the Vioxx withdrawal in 2004.
BROWN JOINS GOOGLE.
Jamie Brown, special assistant to President Bush for legislative
affairs, has been hired by Googles Washington office
to serve as federal relations counsel. Brown played a key
role in prepping Supreme Court Chief Justice John Roberts
and Justice Sam Alito for their Senate confirmation hearings.
Brown moved to Google to take part in the extraordinarily
exciting and important time for the Internet industry,
according to a statement.
Google is involved in the network neutrality
fight with the phone companies concerning access to fiber
optic networks and the tussle over copyright law.
Brown joins Alan Davidson, the former associate director
for the Center for Democracy and Technology, in Googles
D.C. lobbying office.
WPP CEO Martin Sorrell
has replaced Young & Rubicam CEO Ann Fudge, 55, with
Australia/New Zealand chief Hamish McLennan, 40. Fudge remains
CEO of Y&R Brands, parent of Burson-Marsteller. She
called McLennan a rising star in the organization.
FLORIDA EYES POST-HURRICANE
Florida is looking for firms interested in conducting two
PR campaigns to reach residents experiencing emotional distress
over Hurricane Wilma and another targeting displaced victims
of Hurricane Katrina residing in the state.
The Sunshine States Dept. of Children and Families,
which has $350K for the work, said it is especially interested
in reaching children, the elderly, first responders and
non-English speakers to make them aware of crisis counseling
services available through a Federal Emergency Management
Agency-funded program called Project H.O.P.E.
Florida has not yet issued a formal RFP, but is circulating
a Request for Information document to find parties interested
in the two campaigns one for Rita victims, the other
for Katrina survivors.
The efforts are to brand Project H.O.P.E., handle
PR outreach and place articles in daily and weekly papers,
develop PSAs (in Spanish, English, and Creole), and produce
an overall strategic plan for the outreach efforts.
The RFI notes that in the event of a new Presidential Declaration
of Disaster before the anticipated end of the project on
Dec. 14, any firm working on the efforts must agree to stay
on subject to additional funding.
The state has allocated $149K for the Wilma component,
and $208K for the Katrina campaign.
Dwight Hood ([email protected];
850/488-0030) is contract manager for the RFI.
PRD FIRMS ALSO ON ODWYERPR.COM.
Some 400 PR firms, including 57 of the 60 largest independents,
have put their listings on odwyerpr.com as well as in the
2006 ODwyers Directory of PR Firms which
will be published this month.
The PR Firms Directory, which weve done for
36 years, is gradually migrating also to the web,
said publisher Jack ODwyer.
A printed directory is easy to work with for many purposes
but a web listing also has advantages, such as being updatable
and available wherever there is a computer, he said.
Color logos and color pictures of principals and
staffers are also available on the web as are immediate
links to a PR firms own website or to individual e-mails
at the PR firm, he added.
PR firms can list on the web at any time, he noted. The
2006 printed PRD is $175. A web listing plus one-year of
access to odwyerpr.com is $300.
Edition, June 7, 2006, Page 2
HM GETS PR HELP WITH ATTACKS.
Houghton Mifflin, publisher
of a best-selling childrens book critical of the fast-food
industry, has brought in Dan Klores Communications to help
rebut what it sees as Swift Boat-Style campaign
attacks on the tome.
HMs Chew on This
(May 2006), written by Fast Food Nations Eric Schlosser
and Charles Watson, calls out some fast-food marketing tactics
directed at kids and describes, sometimes in grisly detail,
how the food is produced.
HM sees a cloud
of disinformation working against the book and orchestrated
by the PR firm DCI Group at the behest of the fast-food
industry. It has brought in DKC to guide PR for its defense.
SVP Ed Tagliaferri heads the work at DKC.
DCI Group, meanwhile,
has been working to rebut the theatrical release of Fast
Food Nation, which hits theaters this fall.
The Wall Street Journal
last month reported that the firm pulled the plug on
a website, Fast Talk Nation, which attacked Schlosser for
his support of lighter sentences for marijuana.
Megan Butler Communications
is handling book publicity for Chew on This,
which is expected to land among the top 5 of the New
York Times Best Seller list next week. Butler told ODwyers
her efforts have been strictly promoting the book, while
DKC is handling the personal attacks.
AKIN GUMP GOES TO BAT FOR
The New York Yankees Partnership has signed up Akin Gump
Strauss Hauer & Feld as its Capitol Hill watchdog. The
D.C.-based firm will handle sports and athletic matters
for the Bronx Bombers.
Former Congressman Bill Paxon, who represented Buffalo,
N.Y., is on the Yankees lobbying team. He chaired the National
Republican Congressional Committee for ten years, and served
as a key advisor to the George W. Bush Presidential Campaign.
Paxon is married to former Staten Island Congresswoman
Susan Molinari. She now heads Ketchums Washington
The Yankees use New York counselor Howard Rubenstein for
SENDI MOVES TO GOLINHARRIS.
Greg Sendi has joined GolinHarris as executive VP and director
of its corporate practice in Chicago. He had headed GCI
Groups office in that city. At GCI, Sendi served as
global relationship manager for Medtronic, the $10B pacemaker
Earlier he led the 25-person PR team at Northlich, the
Cincinnati-based integrated marketing company. He handled
Procter & Gambles pharmaceutical unit, healthcare
provider Humana Inc. and Hillenbrand Industries, the casket
Sendi also worked in Fleishman-Hillards San Francisco
office, focusing on hi-tech clients, UPS and Levi Strauss
(environmental issues and outsourcing strategies).
He began his career as a technical writer for Edelman.
H&K, EDELMAN ADVISE RUSSIAN
Hill & Knowlton and Edelman are handling PR for Russias
No. 1 steel company, Severstal, which is merging with the
worlds biggest steel company, Arcelor of Luxembourg.
H&K handles U.S. media, while Edelman is in charge of
The deal is touted as creating the most profitable steelmaker
and the global steel champion. It also is designed
to head off a bid for Arcelor by Mittal Steel, which launched
its own takeover offer for Arcelor on May 19. Abernathy
MacGregor and U.K.-based Maitland Consultancy are Mittals
The Severstal deal, according to the May 30 New York Times,
concerns some shareholders who worry about giving control
of a third of Arcelor to Russian interests.
Russian billionaire and Severstal chairman Aleksei Mordashov
is slated to become nonexecutive chairman of Arcelor after
the deal is approved. He gets to appoint six members to
the 18-member board.
Mordashov huddled with Russian president Vladimir Putin
before announcing the deal. He maintains that Severstal
is a private company, not a pawn of the Russian government.
Arcelor has plants in Luxembourg, France, Belgium, Spain,
Italy, Argentina and Brazil.
LAREAU TO F-H.
Fleishman-Hillard has hired Carlos Lareau, who spent 15
years at Burson-Marsteller, to bolster its presence in Europe
and expand in the Middle East and Africa markets. Lareau
had served as B-Ms CEO for Continental Europe. He
advised clients such as Schering AF, BASF, Danone, Pfizer,
Unilever and Boeing.
Lareau did a two-year stint as executive VP-communications
and EU affairs at Pharmacia & Upjohn in Paris. Working
as a print and broadcast journalist for three separate Spanish
media companies, Lareau reported from Peru, Columbia, Argentina
and the U.S.
F-H CEO John Graham called Lareau one of the most
distinguished communications professionals in the industry,
in announcing the hire.
Based in Barcelona, Lareau will report to Dave Senay, F-Hs
regional president for EMEA.
FIRM REPS RESURGENT QUATTRONE.
Chlopak, Leonard, Schechter and Associates is handling
PR for Frank Quattrone, the high-profile investment banker
of the 1990s tech boom who has been pursued by the SEC and
NASD for alleged foul play.
CLS&A, a unit of Gavin Anderson, is based in Washington.
Partner Bob Chlopak and managing associate Elizabeth Cholis
are speaking for Quattrone.
The former Credit Suisse First Boston star got a boost
in March when a federal appeals court overturned a federal
conviction for obstruction of justice because of improper
jury instructions. The SEC followed by overturning his lifetime
ban from the securities industry. Last week, the National
Association of Securities Dealers withdrew charges against
Quattrone for spinning and allegedly allocating
IPO shares to banking clients in violation of NASD rules.
A rule was later adopted to rein in the practice.
Edition, June 7, 2006, Page 3
REUTERS GOES SOFT.
Reuters is introducing
Life, a wire service devoted to entertainment,
leisure, lifestyle, food, human interest and healthcare
Monique Villa, managing
director of Reuters Media, said Life is designed to meet
the growing demand for soft news.
Life, which debuts in
the fall, will be edited in New York by Belinda Goldsmith.
She has written for Reuters in Australia, Sweden and the
WEMPLE NAMED E-I-C OF VOICE.
Erik Wemple, who had edited the Washington City Paper,
is moving to New York to edit the Village Voice.
The New York Times called Wemple an unorthodox
choice for the alternative weekly that distributes
250K free copies.
The 41-year-old Wemple has never lived in New York and
told the Times that he knows very little about the place.
The Voice job wasnt even on my radar screen
because Ive been so deliriously happy at the Washington
City Paper, he said.
Michael Lacey, executive editor of Village Voice Media,
said Wemple was hired because he is a really smart
guy with across the board interests.
Wemple will be the Voices fourth editor in seven
months when he starts in July.
He also wrote a political column for the WCP, served as
D.C. correspondent for the defunct Inside.com and reported
for Cable World Magazine.
TRIBUNE SETTLES CIRCULATION
The Tribune Co. has hammered out an agreement with the
Securities and Exchange Commission concerning the probe
into inflated circulation numbers at its Newsday
and Hoy properties.
The SEC launched an investigation into the circulation
of the Long Island daily and the Spanish-language paper
from January 2002 through March 2004. It maintained that
the Tribune lacked internal controls to uncover the false
In the settlement, the SEC ordered the Tribune to cease
and desist from violating laws concerning record-keeping.
The Tribune is consenting to the SEC order without admitting
or denying guilt. It has put aside $90M to reimburse advertisers.
Meanwhile, Tribune CEO Dennis FitzSimons has announced
plans to restructure the Chicago-based media combine and
borrow up to $2B to fund a stock buyback program. He plans
to divest up to $500M of non-core publishing, broadcasting
and real estate assets.
The additional debt diminishes Tribune Co.'s attraction
as a takeover target. It also could lead to the unwinding
of the $6.5B Times Mirror acquisition, which made the Los
Angeles Times a Tribune property.
has named its monthly business magazine currently in development
Conde Nast Portfolio.
Joanne Lipman, editor-in-chief, and David Carey, group
president and publishing director for CNs Business
Media Group are overseeing the development and launch, slated
for May 2007.
JONES RAPS PACKAGED CONTENT.
Alex Jones, who won a Pulitzer Prize while at the New
York Times, lit into abusive publishing and PR practices
at the annual PR Seminar on May 25 at Half Moon Bay, outside
of San Francisco.
PRS members include the top PR and communications people
at nearly 200 blue chip companies and about a dozen executives
from the largest PR firms.
Jones, who covered the press for the Times from 1983-92
and who is now with the Kennedy School of Government at
Harvard Univ., blasted both PR and publishers for feeding
the public inferior information rather than helpful food
for the mind.
The subsidy is going away for high quality news that
is essential to our democracy, said Jones, who is
press and public policy director of the Shorenstein Center
at the Kennedy School.
He slammed Rupert Murdochs News Corp./Fox News as
the best example of a TV network aiming at ideologically
targeted markets. Newspapers, meanwhile, are covering
local news at the expense of global and complicated
stories, he said.
People are increasingly satisfied with news they
get on cell phones or via free newspapers this business
model does not pay for complex journalism, he said.
Blogs, or citizen journalism, may add to the
number of facts available but they are not a replacement
citizen journalism will be incorporated
into every newspaper but we need the passion of the citizen
with the dispassion of the reporter, he said.
PR Must Avoid
Jones, whose remarks were reported by Edelman CEO Richard
Edelman on his blog at edelman.com, said PR people must
supply credible advocacy.
If PR is perceived as trying to replace traditional
news, it will work against PR and there will be a serious
backlash, he said.
Jones touched on the video news release controversy and
called for VNRs that include attribution.
On the Internet, he noted that while the web may offer
unmediated delivery of messages, it also lacks the credibility
of the journalistic filter.
Edelman, commenting on the remarks of Jones, said its
serious for PR when the man who runs the foremost
center for press and public policy in the U.S. is fundamentally
skeptical about PR.
He said PR should strive to tell both sides of a story
and create a new form of press release in which
quotes from company officials and other elements are assembled
for use by reporters however they see fit. A financial release,
for instance, might include the previous years numbers,
customer quotes, and links to search engines. More input
should be sought from consumers so that they can participate
as co-creators, he said.
Concluded Edelman: We should try to stop making a
distinction between communications and PR. Though there
may be some who believe communications is a more holistic
description of our modern tool kit, I believe we will be
hung with our legacy issues. We need to improve the practice
(Media news continued
on next page)
Edition, June 7, 2006, Page 4
MEDIA COS. SETTLE LEE CASE.
Five media companies have
agreed to pay $750K to former nuclear scientist Wen Ho Lee
to settle a Privacy Act lawsuit between Lee and the federal
ABC News, Associated Press,
Los Angeles Times, New York Times and Washington
Post issued a joint statement saying they agreed to
the payout to protect our confidential sources, to
protect our journalists from further sanction and possible
Lee had subpoenaed reporters
from the outlets who wrote about an FBI probe into possible
espionage by Lee. He was cleared of all charges, but one
of mishandling classified material.
The reporters failed to
comply with the subpoenas, and a U.S. District Court in
`04 found them in contempt, and fined them $500 a day until
they complied. The fines were stayed pending appeal.
In 05, the U.S.
Court of Appeals in Washington agreed with the lower court.
The Supreme Court had intended to take up the case, but
put it on hold when Lee entered settlement negotiations.
The U.S. Government has
agreed to pay Lee $895K to cover his legal costs.
The news organizations
say the Lee case underscores the need for a federal shield
a veteran journalist and columnist who was a casualty of
the Village Voices new owners, has joined Mother
Jones as its new Washington bureau chief. Ridgeway has
written for The New Republic, Wall Street Journal,
and Ramparts, and will be working with the independent
magazine's investigative team.
Joy Sims has
joined the National Cable & Telecommunications Assn.
as media relations director. She is exiting Porter Novelli
Public Affairs for that post, and earlier worked for West
Virginia Democratic Senator Jay Rockefeller.
former director of the design museum of London, has been
tapped as lead critic for a new International Herald
Tribune column called Design.
The online and print column will cover international developments
in contemporary design and is complemented with a weekly
slide show at iht.com/culture.
has resigned as executive director of the Center for Public
Integrity, a Washington, D.C.-based independent non-profit
which conducts investigative journalism. Managing director
Wendell Rawls Jr. takes the reins.
Baskin, who steps down June 15, said she will pursue investigative
and documentary TV projects.
Rawls won a Pulitzer Prize in 1977 for investigative reporting
while at the Philadelphia Inquirer. His career has
spanned the Nashville Tennessean, New York Times
(Southern bureau chief), and the Atlanta Journal-Constitution
(assistant managing editor).
Charles Lewis, who founded CPI in 1989, gave up the top
post in 2004.
a freelance writer, has been named associate editor for
Rodales Prevention magazine, based in New York.
She works on the mags News & Trends
section and reports to deputy editor John Hastings. She
was formerly an assistant health editor at Self.
Tiempos del Mundo,
a weekly Spanish-language paper distributed in the U.S.
and 16 countries in South America by the conservative Washington
Times parent News World Communications, has undergone
a redesign and moved its editorial operations from Washington,
D.C., to Miami.
The paper has also expanded its U.S. reach from Miami,
New York and D.C. to include California and Texas.
TV, a 24-hour fashion network, is launching a U.S.
programming block on Turner Media Groups Beauty and
Fashion Channel, carried on DISH Network and Time Warner
A daily six-hour block of haute couture programming
is planned, covering designers, interviews with models and
stylists, and footage of fashion shows and parties around
magazine published its first issue which hit newsstands
on June 6. The new pub is aimed at business people who
want to balance their professional and personal lives.
Success, with an initial rate base of 650K (boosted by
deals with business seminar companies), said it will cover
entrepreneurship, money-making and finding time for family
lives. The June edition is the first of three issues planned
for 06. The magazine said the average household income
of readers is $136K.
Gay Bryant, a veteran of national women's titles former
VP and editor of Family Circle, is editor-in-chief.
embraced an idea called brandcasting, under
which the beverage company bought up the entire block of
commercial time on WFNX-FM Boston and two network affiliates
for 40 days to give listeners commercial-free music from
Memorial Day through July 4. Price tag was $2M.
Rainmaker Media was enlisted to create branded
artist vignettes, image promos, and sampling appearances
around the city to promote the media buy.
the sole sponsor of a Fortune Secrets of Greatness
pull-out section that honors six teams that made history.
Arch-rival Apple Computer is feted for the creation of its
Macintosh computer. The Mac marked a turning point
in the history of the PC, according to the piece.
XEL Media Group
and Multi-Media International plan to launch a new mens
lifestyle magazine covering style, fitness, travel, sports,
home entertainment, technology and destinations targeted
to the urban man. The new pub, called LIQUID
Magazine, is slated to launch nationally in the fall
Edition, June 7, 2006,
OF PR FIRMS
DRIVES VOLKSWAGEN PR.
of America has tapped MWW Group as its first AOR for lifestyle
and entertainment PR.
Interpublic unit is charged with managing national lifestyle
and entertainment media relations initiatives for the Volkswagen
brand in the U.S. market.
president Michael Kempner said the firm will work to create
a deep and relevant brand connection within key consumer
lifestyle segments by leveraging the introduction
of new vehicles like the revamped GTI, Rabbit and hardtop
SLOANE BOOSTS RANKS.
Sloane & Co. has bolstered
its ranks with the addition of two VPs.
Jessica Lipman, VP at
New York financial PR firm Ben-Abraham Associates, has joined
Sloane in that same role. She is a former reporter and producer
for Bloomberg TV, financial producer for CNN and AP-TV in
Also, Emily Porro, who
headed the New York office of Mansfield Communications,
has joined as a VP. She was formerly at Gavin Anderson,
Morgen-Walke Associates and Ketchum.
Edelman has expanded its
multicultural capabilities with the addition of a handful
of execs and expansion into Washington, D.C., and Atlanta.
Rosa Alonso, former senior director of intl and multicultural
marketing for AT&T Wireless, has joined as a SVP to
oversee Edelman Multicultural, the former unit known as
Edelman Diversity Solutions which covers Hispanic and African-American
Also, Latraviette Smith
has re-joined the firm as a VP to head the African-American
group. She left Edelman two years ago to serve as national
marketing manager for Deloitte & Touche.
Play Communications, New York, a PR and marketing
firm focused on childrens products and properties,
has launched a unit dedicated to promoting licenses and
licensed products, a $175B business, according to CPCs
Stephanie Azzarone. Licensing clients have included Meredith
Corp. and Parents Magazine toys...Andrew
Edson & Associates, a New York-based IR and financial
comms. shop, marks its 10th year this month. Edson, a veteran
of Padilla Speer Beardsley and former PA manager for Citigroup,
started the firm after serving as president and chief operating
officer of IR firm Anreder and Company. ...Lippert/Heilshorn
& Associates, Los Angeles, is bolstering communications
for ImaRX Therapeutics, an Arizona-based biopharmaceutical
company which filed for an IPO in mid-May. ...Integrated
Corporate Relations is handling IPO communications
for Website Pros, which filed to go public in late May.
(Belgium) and Tanner & Tanner Ltd. (U.K.), which provide
IR counsel to North American companies targeting U.K. and
European investors, have merged under the Phoenix name.
Communications, New York/Nickelodeon Consumer Products,
for PR support of its everGirl brand; Spreadshirt, for U.S.
launch of apparel line; Intelligent Results, for media outreach;
NetDeposit, for launch, media outreach, executive visibility
and reputation management; Ultimate Software, for media
outreach and RM, and CMP Technology, for a visibility campaign
for its new CEO.
PR, New York/Visit London, for PR pitching the English
city as a leisure and business destination.
Levitt Communications, New York/bonbebe, baby clothing,
Russo, New York/Geron Corp., biopharmaceuticals,
as AOR for PR and investor relations. The firms San
Diego office will also handle the account.
New York/TPI, Inc., business support function advisor, as
AOR for the Americas beginning with a media relations campaign.
Mattie PR, New York/Fantasy Diamond Corp., as AOR
targeting the luxury market.
Collins & Co., Buffalo, N.Y./Dunkin Donuts,
as AOR for PR in the Buffalo Niagara and Rochester regions.
The franchise plans 40 new stores in the area over the next
Marketing & PR, Westborough, Mass./
Nucleus Research, IT research and advisory services, as
AOR for PR.
Communications, Washington, D.C./
The Advertising Council, for PR support of a PSA campaign
for the Federal Voting Assistance Program. The multi-media
push aims to encourage young adults to vote in mid-term
elections this fall.
Raleigh, N.C./Medcryption, information technology solutions
for healthcare, for PR and marketing, and Sterling Healthcare,
hospital management and physician staffing, for advertising,
market research and media relations.
Communications, Plantation, Fla./Managing Partner
Forum for Florida Law Firms, and the Economic Development
Corp.s Biotech 2006, both for PR.
Pepperdine, Brown and Russell, Orlando, Fla./Luctor
International, for PR and publicity for its Van Gogh Vodkas.
Dallas/BCCK Engineering, for PR and marketing communications.
Montgomery, Houston/Baker Botts; Bice Ristorante,
Sueba USA Corp.; Sterling Bank; Univ. of Houston-Clear Lake;
On Center Software, and Fort Bend Regional Council.
Norris Group, Salt Lake City, Utah/UCN, on-demand
contact handling software, and Cymphonix Corp., gateway
appliances, both for PR.
Robb, Los Angeles/Culligan International Co., water
purification, for PR and advertising for the Pacific Northwest,
Central Plains and Southwestern U.S. following a competitive
search conducted by Jones Lundin Beals.
Edition, June 7, 2006, Page 6
RETURNS TO MARKET WIRE.
Shuler, a co-founder and key executive at Market Wire who
left the company early last year, has returned to head sales
for the Eastern U.S.
Shuler was a senior VP for eNR Services in Norwalk, Conn.,
since last year, and takes the same title in re-joining
MW, which was acquired in late March by Canadian newswire
company CCNMatthews for more than $30M.
co-founded MW as Internet Wire in 1994 with Michael Terpin
while the two worked at Terpins PR firm.
McGovern, CEO of MW, said hes extremely excited
to have Shuler back.
operates out of New York for the Los Angeles-based newswire.
He said he leaves eNR well-positioned for success, but noted
his heart has always been with Market Wire.
added that hell work to expand MWs sales and
client service operations in the eastern half of the country.
PRN BOOSTS BLOG TRACKING.
PR Newswire said it has
added thousands of weblogs to its monitoring capabilities.
PRN noted that it has
listened to customer feedback and leaned on research to
pinpoint influential blogs across all industries since it
first started tracking blogs in May 2005.
The company said more
than 3,000 blogs, many aligned with web publications and
those with a high number of links, are now included in its
eWatch and US1 monitoring packages. PRN said additional
blogs can be added to its services at the request of customers.
Three Communications, Bethesda, Md., won best
of show and distinguished awards from
the Society for Technical Communication for writing, editing
and producing the National Center for Research Resources
NCRR Reporter, a quarterly science magazine published by
the National Institutes of Health.
& Soell PR won Best of Show in PR at the National
Agri-Marketing Association conference and trade show in
Kansas City. The winning entry, an educational media tour
for Syngenta Crop Protection, took leading agricultural
editors from U.S. publications to Brazil to see firsthand
the effects of Asian Soybean Rust on that countrys
soybean crop. Morgan
& Myers, Waukesha, Wisc., received a Best of
NAMA Award at the event for the Partners in Agricultural
Leadership program, a public affairs campaign for Altria
Corporate Services and the American Farm Bureau Federation.
The firm also won a second
best of NAMA honor in the news release category for client
Global Animal Management, part of Schering-Plough.
won Best PR Campaign honors at the Pharmaceutical Advertising
and Marketing Excellence Awards. The firms Talking
to Your Doctor campaign for Wyeth Pharmaceuticals
took home the award.
Durand, the longtime head of Porter Novellis healthcare
practice has moved to Ogilvy PR Worldwide as managing director
healthcare strategy & planning. He joins Kate Cronin,
a PN alum, who is managing director of Ogilvys global
Baird is PNs industry group leader for healthcare.
Durand became PNs director of national healthcare
practice in `93.
healthcare clients include Pfizer, Schering-Plough, Bristol-Myers
Squibb, Merck and Novartis.
ANORMED SEARCHES FOR PR EXEC.
AnorMed, a Vancouver-based
biotech company focused on development of cancer and HIV
therapies, has tapped executive search firm Russell Reynolds
to find a new VP of corporate communications.
Under an assessment
of overall management requirements by interim CEO
Kenneth Galbraith, VP Elisabeth Whiting has departed.
The company is in the
final stages of seeking approval for a device used in stem
cell transplants for cancer patients.
Warrick, managing principal of The Weiser Group,
to MWW Group, East Rutherford, N.J., as senior VP in the
firms corporate communications unit. He was previously
a VP for Ketchum and VP of corporate comms. for Ludgate
Kuhlman, communications staff director for General
Motors North American vehicle sales, service and marketing,
to Audi of America, Auburn Hills, Mich., to the new post
of chief communications officer. He previously directed
PR for luxury GM brands Cadillac, Hummer and Saab. Audi
has added several communications posts over the last few
months to get more media attention for its brand.
Falls, a consumer branding exec for Ketchum, to Edelman,
Atlanta, as senior VP of consumer brands and to head the
offices consumer practice. At Ketchum she worked on
Eastman Kodak, Lowes, and Cox Interactive Media.
Mart Martin, director of public and media relations for
Coca-Colas North American division, to Jackson|Spalding,
Atlanta, to head its creative services team.
Tomlin, public affairs/community relations manager,
Coca-Cola Enterprises/Midwest, to real estate developer
Clayco, St. Louis, as director of marketing and communications.
Jensen, director of IR at Essex Property Trust, to
Financial Relations Board, Los Angeles, as a VP in its real
estate unit. She was previously IR director at Mack-Cali
Toccacelli, head of marketing and communications
for EDS Canada, to Kinross Gold Corp., Toronto, as senior
VP of comms., effective June 19.
Hagan to VP of investor relations, Foster Wheeler,
based in Clinton, N.J. He is a 17-year veteran of the engineering
Edition, June 7, 2006, Page 7
WORKS FOR CABLE TV REVAMP.
is repping the TV4US coalition, which wants to streamline
cable TV regulation to allow easier market entry for telecoms.
The self-styled advocate of consumers is backed by AT&T,
National Assn. of Manufacturers, Japanese American Citizens
League, National Black Chamber of Commerce, Latino Coalition,
Citizenship Foundation, National Taxpayers Union, and Northstar
contends that the thicket of 33,000 government bodies that
regulates cable TV is stifling the introduction of video
services. It says the regulatory process costs consumers
$8B a-year. The coalition believes a single approval process
would offer consumers more choices, and lower cable prices.
Gannon, who joined F-H from the National Assn. of Chain
Drug Stores, serves as TV4US spokesperson. The coalition
is running a series of ads, but Gannon said she could not
discuss ad buys with ODwyers. The ads are posted
on the www.wewantchoice.com
is coordinating her activities with Charlie Black, chairman
of Burson-Marstellers BKSH & Assocs. lobbying
wing and former Republican National Committee spokesperson,
and Steve Ricchetti, President Clintons former deputy
chief of staff. They co-chair the TV4US group.
and Ricchetti, who runs Ricchetti Inc., issued a joint statement
on May 18 applauding the beginning of hearings of the Communications,
Consumers Choice and Broadband Deployment Act in the
Senate Commerce, Science and Transportation panel.
TECH VETS SET UP SPECIALITY
Three technology PR veterans
have set up a West Coast firm dedicated solely to the so-called
mobility space, encompassing services like VoIP, handheld
devices, wireless software, and Wi-Fi technology.
Principals in the firm,
called Mobility PR, are John Sidline, former vice president
of marketing for Global Crossing and head of corporate communications
for Wi-Fi company iPass; Melissa Burns, ex-account director
for The Hoffman Agency who worked on iPass, Amazon and Dolby
Labs, and John Giddings, PR manager for broadband equipment
developer Terayon and VP for tech firm Technology Solutions
Inc., which was acquired by Interpublic and folded into
Sidline said he sees an advantage in focusing on one particular
aspect of the technology realm in pitching stories to media.
We feel our agency model will allow us to make pitches
more compelling because we can come to the editor with a
main story for one client, and support it with proof points
and additional color with other clients, he told ODwyers.
pointed out the importance of the mobile sector in development
of the Internet, noting, for example, municipal Wi-Fi networks
will be popping up to bridge the digital divide
and bring the technology in the hands of more users. Mobility
maintains a presence in Lake Oswego, Ore., and in Silicon
Valley in Mountain View, Calif.
FD PUSHES INTO DUBAI.
Financial Dynamics has
acquired Huntsworth Groups Citigate office in Dubai
in an effort to grab a stake of that fast-growing market.
John Hobday, who built
the Citigate unit, becomes managing director of FDs
FDs acquired clients
include Dubai Sports City, Mellon Global Investments, Korn
Ferry, Lloyds, Thomas H. Lee and Forsyth Partners.
FD opened an office in
Bahrain in 03, the same year that Citigate launched
in Dubai. That office serves Kuwait Finance House, Arcapita
Bank and Dubai Mercantile Exchange.
London-based FD employs
more than 610 people.
TANGNEY JOINS MAKOVSKY.
Makovsky + Co. has hired
Scott Tangney for the executive VP slot in charge of its
financial and professional services unit. He replaces J.B.
Tangney goes to M+C from
Publicis Dialogs New York office. He joined that French-based
firm when it acquired LobsenzStevens in 2000.
Tangney has counseled
American Express, Goldman Sachs, Progressive Insurance,
World Economic Forum and Citibank.
FIRMS HANDLED EXCHANGE DEAL.
Kekst & Co. and Brunswick
Group handled media for the merger of equals
blockbuster deal that combined the New York Stock Exchange
Group with Euronext NV.
The joint press/analyst
conference to outline the partnership to forge a securities
marketplace with a combined market cap at $20B was held
June 2 in Paris.
The total value of the
listed companies stands at $27 trillion. NYSE Euronext will
trade on the Big Board in dollars, and on Euronext Paris
Headquartered in New York, the combined entity will have
international headquarters in Paris and Amsterdam and a
derivatives business unit in London.
PENN TURNPIKE SEEKS SPONSORS.
The Pennsylvania Turnpike
Commission plans to issue an RFP for branding and sponsorship
rights along the 530 mile highway that serves more than
400M travelers per year.
The work covers the naming
of its 57 toll plazas, existing first responder system and
emergency communications network (call boxes and highway
The Turnpikes communications
and PR department will offer the RFP. That unit is headed
by Bill Capone. There will be a pre-proposal meeting June
21 at the Turnpikes headquarters in Middletown.
The contract will be awarded
on July 28. The RFP is to be posted on www.paturnpike.com/procurement/
bidlist.aspx. Charles Geffen is the contact for the
work. He is at 215/545-3222 or [email protected].
Corporate Communications has picked up the PR account
of law firm Foley Hoag, a Boston and Washington, D.C., shop
with about 250 staffers.
Edition, June 7,
2006, Page 8
Alex Jones (page 5) has
put the spotlight on pressures impacting both publishing
Media are turning away
from complexity in order to cater to the perceived
wants of target audiences, thereby depriving the public
of the high quality news that is essential to our
democracy, he says.
ABC-TVs Ted Koppel,
in the Jan. 29, 2006 New York Times, also complained
about cable TVs strategy of programming to satisfy
the market. The networks have adopted the same strategy,
he said, hurting both themselves and their audiences. Journalists
should be telling their viewers what is important, not the
other way around, he wrote.
A comment to odwyerpr.com
was: A large part of the U.S. is getting dumber and
Theres not much
that PR pros or journalists can do about CNN, Fox, MSNBC,
the big newspaper chains or local newspapers if such media
want to make profits their over-riding goal.
But PR people can do something about their own trade press,
which has nearly collapsed in recent years because of biased
purchasing policies of the five ad conglomerates that acquired
21 of the 25 largest PR firms and hundreds of others.
PR pros at Omnicom PR firms no doubt are well aware of
CEO John Wrens deep aversion to press coverage including
his ongoing battle with the Wall Street Journal.
The Feb. 9 WSJ, reiterating previous criticism, said $89
million in dot-com losses were improperly removed from the
2001 balance sheet.
Any OMC employee who dares put an unfriendly
news medium on his or her expense account risks a career
at the agency. In any case, one of the accountants from
the parent would immediately block the purchase.
A similar atmosphere is present at PR firms owned by the
other conglomerates. Because of this, five PR publications
have gone under in the past several years at a time when
PR is supposedly expanding. These are the 50-year-old weekly
PR Reporter and two publications each owned by Ragan
Comms. and Paul Holmes.
A sixth publication, PR Quarterly, has one foot
in the grave and the other on a banana peel.
PRQ ($65 a year) once
had upwards of 3,500 subscribers. But its USPS statement
in its 50th and Golden Anniversary issue last winter showed
circulation of 840. There have been no further issues although
we hear one is in the works. Editor/owner is Elaine Newman,
widow of founder Howard Hudson, who died in 2005. Hudson,
a member of PRSA 50+ years, was former president of PRSA/National
Capital, and founded Hudsons Washington News Media
Contacts, Newsletter on Newsletters and the New
York Newsletter Assn.
PRQ had only one ad in its anniversary editiona $500
ad by PR Newswire. Ad directors of PRQ told us they pitched
the big shops for years without result.
PRQ has fine articles, many of them by academics who take
a different view of issues. The current PRQ has an analysis
of the Sago mine disaster in West Virginia by Edward Lordan,
Ph.D., West Chester Univ., and a Look Back at PR
by E.W. Brody, journalism professor, Univ. of Memphis. PRSA
thought so well of PRQs articles that it sold at least
20,000 copies of them for its information packets in the
early 1990s. PRSA admitted it did not obtain permission
from Hudson or other authors. But it refused to pay them
anything. It contended it was a library and
did not sell the packets but only charged a
loan feeof $20 or $55 (non-members). PRSAs
profits on 3,800 packets yearly totaled about $200K. Hudson,
incensed at PRSA, joined 12 other authors in exploring a
lawsuit. But lawyers advised copyright law was too
murky and lawsuits too costly.
sheet transactions is the root cause of jail
sentences that are to be handed out in the Enron scandal.
Plaintiffs are also charging the same thing in lawsuits
against Omnicom related to the off-loading of its dot-com
We have yet to hear from president Cheryl Procter- Rogers
or treasurer Jeff Julin of PRSA about the $5.8M in rent
obligations that three accounting professors say belong
on the PRSA balance sheet (May 17 NL). This is another case
of off-balance sheet shenanigans.
The CPA profs also say PRSA should put about $2 million
in unearned dues on its balance sheet. These balance sheet
omissions should not be ignored by PRSA. It should put its
financial house in order and live up to its code which says
PRSA promotes the highest standards of accuracy and
A study of the PR
trade media might be commissioned by Martin Sorrell
of WPP ($40M in pay in 2004); John Wren of Omnicom ($50M+
in cash from 1998-06) or Interpublics John Dooner
($15.5M from 2001-02). PR Seminar might study the press
of its own industry. Another candidate is the Arthur W.
Page Society, the most media- friendly of all the PR groups...we
criticized WPPs purchase of IEG Sponsorship Report
(May 3 NL), noting that ad agencies, based on common
sense and ad agency tradition, are not supposed to own media.
Up until 1970, members of the 4As were flatly banned from
owning media. Three members were ousted because of such
ownership. But then, after debate, the members voted by
2-1 to allow media ownership as long as it is disclosed.
IEG owner Lisa Ukman told the Newsletter on Newsletters
that we were crazy to criticize the sale. She
says WPP is mainly interested in IEGs conferences
and training programs and Its in our contract
that our publications are independent. Even if WPP
wanted to interfere, it would hurt our credibility,
she added. The many PR firms that sold to the conglomerates
were no doubt also assured of their independence. But now
they cant report fee and staff totals; announce new
accounts or supply account lists, and can hardly even speak
in public. Every nickel they spend is watched and especially
anything spent on the trade press. They use expensive ad
campaigns and award programs to promote themselves instead