The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, June 14, 2006, Page 1
SCAG SEEKS PR PITCHES.
The Southern California
Association of Governments, the metropolitan planning organization
covering 15 million people in the Golden State, has set
aside $500K for a two-year PR contract to advise the group
on its communications endeavors, guide general PR efforts,
and train spokespeople for regional members, among other
SCAG is the largest of
700 regional government councils in the U.S. and has jurisdiction
over millions of dollars in federal money pouring into Los
Angeles, Orange, San Bernardino, Riverside, Imperial and
Ventura counties, an area of 38K square miles. The group,
based in Los Angeles, has issued an RFP for a one-year $250K
PR contract with a year-long option. Proposals are due June
30 with a pre-bid conference slated for June 15. Anthony
Piunno ([email protected])
is administering the search.
GHS TEMPLE ROCKS RETURNS
Dow Chemical has named GolinHarris Patti Temple Rocks
its VP-global communications and reputation. She reports
to Julie Fasone Holder, corporate VP of PA, human resources,
diversity and inclusion.
Rocks began her career with Dow in its Midland, Mich. headquarters.
Her initial focus in `81 was to publicize its organ and
tissue donation program. She has led the consumer brands
practice at GH for the past dozen years. Rocks was global
account director for GHs McDonalds, BP and Unilevers
ice cream businesses.
GH, with sister Interpublic firm Foote, Cone & Belding,
picked up the Dow account earlier this year.
The PR firms first assignment was to publicize Dows
2015 sustainability goals. Dow had $46B in `05 revenues
and employs 42,000 people.
The Pennsylvania Turnpike
Commission plans to issue an RFP for branding and
sponsorship rights along the 530 mile highway that serves
more than 400M travelers per year. The work covers the naming
of its 57 toll plazas, existing first responder system and
emergency communications network (call boxes and highway
The Turnpikes communications and PR department will
offer the RFP. That unit is headed by Bill Capone. There
will be a pre-proposal meeting June 21 at the Turnpikes
headquarters in Middletown.
The contract will be awarded on July 28. The RFP is posted
on www.paturnpike.com. Charles Geffen is the contact for
the work. He is at 215/545-3222 or [email protected].
F-H SEEKS TO PUT L.A. WOES
Fleishman-Hillard has extended the responsibilities of
San Diego chief Melissa Schoeb to its Los Angeles office,
which had been headed by the convicted former office head
The firm is giving Schoeb the new title, Southern California
Schoeb is relocating to L.A. and reports to Curt Kundred,
president of the Omnicom units western region.
Schoebs appointment takes some pressure off Richard
Klein, a senior partner who served as chief spokesperson
and damage control officer during the Dowie ordeal and F-Hs
agreement to pay $6M to settle civil charges with the City
Klein is relinquishing his L.A./GM role to focus on corporate
and strategic growth initiatives.
F-Hs GMMB Inc. ad unit has dropped its lawsuit against
Durazo Communications, its Hispanic subcontractor, filed
in connection with payments due media for ads purchased
on behalf of First 5 California/California Children and
DC agrees to transfer $2.5M to a joint trust account for
the benefit of media creditors. GMMB, for its part, will
contribute $231K to that account that had been owed to DC,
plus additional funds for vendor invoices and refunds due
First 5 California.
GMMB will notify the L.A. District Attorney that media
has been paid in full, and that it sees no reason why this
legal matter cannot be closed.
Dan Durazo calls the matter an unfortunate misunderstanding
between the two parties.
GMMBs statement credits DC for acting promptly
and responsibly to its concerns and that of its client.
The Altman Group has
introduced a tracking service to monitor the holdings of
hedge funds to assist corporate clients that might become
hostile takeover targets by activist investors. The service
provides weekly analyses of hedge fund holdings, and correlates
changes in historic stock ownership patterns. The service
was created, according to Ken Altman, because many companies
have expressed concern about hedge funds either threatening
or launching a proxy fight.
The 2006 O'Dwyer's
Directory of Public Relations Firms has been printed
and copies are to be shipped next week. An order form is
enclosed with this week's newsletter. Copies will be available
for sale in O'Dwyer offices next week. Orders may also be
placed via odwyerpr.com.
Edition, June 14, 2006, Page 2
SHELLS HOFMEISTER HITS
Shell Oil President John
Hofmeister is launching a grassroots Meeting the Energy
Challenge campaign to give Big Oils side of
the energy crunch, Darci Sinclair, a Shell media relations
spokesperson told ODwyers.
Shell, she said, is forgoing
the traditional op-ed (ExxonMobil) or corporate ad route
(BP, Chevron, ConocoPhilips) in favor of one-on-one
meetings with stakeholder groups.
The plan, according to
Sinclair, is to connect with potentially more than
10,000 individuals who buy our products, invest in our future,
work in our facilities and support the causes we support.
Hofmeister, who will visit 50 cities over the next two years,
will encourage feedback from the audiences.
Sinclair said the audiences
may include environmentalists and others who are not so
thrilled with the corporate practices and big profits hauled
in by Big Oil.
The energy company sees
the need for direct engagement combined with an urgent
need to discuss the issues and answer the tough questions.
Its about education but its also about
listening, said Sinclair.
Hofmeister seeks to explain
how regulations and surging demand from India and China
contribute to the energy pricing equation.
Sinclair said Shells
internal communications department is setting up Hofmeisters
tour, which kicks off June 16th in Dallas. Milwaukee, Phoenix,
Charlotte, Detroit, Anaheim, Seattle, Honolulu and Tulsa
are also on the agenda.
He was among the CEOs
who testified before the Senate Judiciary Committee in March.
Royal Dutch Shell, parent
of the Houston-based SO, earned $6.1B on $75B first-quarter
PEPPERCOM OUSTS ZENO FROM
Peppercom has been tapped to handle PR for Whirlpool Corporations
flagship brand, replacing seven-year incumbent Zeno, an
The New York-based firm, which is slated to take over the
account on July 1, is charged with guiding integrated marketing
communications, media relations, word-of-mouth efforts and
events for the Whirlpool and Gladiator Garage Works brands.
Peppercom managing partner Steve Cody credited creativity
and the firms demonstration of integrating traditional
and digital initiatives with the win.
Minneapolis-based Whirlpool is the No. 1 appliance maker
in the U.S. and acquired top competitor Maytag earlier this
Carmichael Lynch Spong continues to handle PR for Maytag
and its Amana unit, the latter which has been put on the
block by Whirlpool.
5W PR and client Proshade
were rebuffed by the National Park Service after offering
a $4M donation for permission to adorn the presidents of
Mount Rushmore with designer Proshade visors.
The firm and company are now cooking up a deal for the
Statue of Liberty.
German cleaning machine manufacturer Alfred Karcher GmbH
& Co. donated a cleaning of the national monument last
OGILVY ROLLS WITH LARGE WASTE
Ogilvy PR Worldwide has emerged from a competitive field
to guide a $1.6M contract from California to combat the
expensive problem of waste electronics and tires in the
The contract with the WPP Group firm is expected to be
finalized at the June 13 meeting of the California Integrated
Waste Management Board.
There was no incumbent as the two assignments are new.
Edelman, Riester~Robb and Tajima Creative competed with
Ogilvy for the account.
Although the two subjects electronics and tires
are different problems, the state was looking for
consistency in the PR efforts to educate consumers and cut
back on waste, according to contract manager Jon Myers.
For one part, Ogilvys Sacramento office is charged
with developing a campaign to show drivers, especially in
underprivileged areas, how to make tires last
longer with maintenance tasks like checking tire pressure,
therefore cutting down on the purchase of new tires and
the number of tires piling up in landfills.
The electronics component will have Ogilvy educating retailers
and, in turn, their employees, about the states eRecycle
That effort was launched last year with environmental ad/PR
shop Earth Communications Office and centers around a fee
(from $6-$10) charged for purchases of equipment like monitors
Dozens of firms like Weber Shandwick, The Rogers Group,
MWW Group and Hill & Knowlton considered a run at the
Ogilvys proposal came in under budget at $1.25M for
ENERGY INDUSTRY REVIEWS PIPELINE
The Common Ground Alliance, an oil and gas industry-backed
group, is reviewing proposals for a national PR campaign
to encourage consumers to call a national 811 number before
digging or excavating. The effort is aimed to curb the millions
of dollars in damage that occurs to underground pipelines
and cables each year.
Supported by the American Gas Association, American Petroleum
Institute, and companies like Shell, ExxonMobil and Pacific
Gas and Electric, the group anticipates awarding a high
six-figure contract by the end of the month to develop the
campaign by the end of 06 for implementation next
year, when the national 811 number becomes active.
The Federal Communications Commission last year designated
811 as a call-before-you-dig hotline to connect
to regional one-call centers, currently served mostly by
The primary focus of the campaign will be do-it-yourselfers
who perform excavation on their own property, but the CGA
identifies its secondary audience as contractors, who, the
groups says, sometimes forego reaching a one-call center
if the number is not immediately available.
The 811 system is expected to be operational by next April.
Proposals for the PR push were due in late May and the project
is currently under evaluation.
Edition, June 14, 2006, Page 3
RTNDA CALLS CMD STUDY EMBARRASSING.
Radio & Television
News Director head Barbara Cochran said the Center for Media
and Democracy study showing local TV stations running unsourced
VNRs is embarrassing.
We had good reason
to think that many of the video examples posted on the CMD
website were simple errors, not deliberate attempts to fool
the public, but the similarities between newscast stories
and VNRs were embarrassing, said Cochran in a statement.
She says the stations
that were featured on the CMD site launched their own investigations
and with the help of RTNDA are making sure
that everyone in the newsroom understands and observes policies
Of the FCC probe into
non-disclosure of VNR sponsorship, Cochran said her group
opposes any attempt to regulate the form of identification
and said those decisions are clearly part of the First Amendment.
CONGRESS HITS MEDIA FOR JACKSON
The House approved the Broadcast Decency Enforcement Act,
which multiplies Federal Communications Commission fines
for indecency by 10 times to $375K.
The bill will make TV and radio more "family-friendly"
by lodging "stiffer fines on broadcasters who air obscene
or indecent programming," said President Bush in a
The National Assn. of Broadcasters had opposed the bill,
opting for voluntary self-regulation instead. The BDEA was
spurred by Janet Jacksons wardrobe malfunction
during CBS's broadcast of the 04 Super Bowl.
The FCC denied a bid for reconsideration of
the $550K combined Jackson fine that was meted out to CBS
ONLINE AD GROWTH SURGES AT
The Newspaper Assn. of America reports that online growth
of the nations newspapers surged 35 percent to $613M
during the first-quarter of this year. That marked the eighth
straight quarter of growth.
Newspaper publishers are winning on the web and their
efforts to attract visitors, build leading Internet properties
and monetize their online investments are being recognized
by advertisers and consumers as shown by a full two
years worth of outstanding consecutive gains, said
John Sturm, NAA President and CEO, in announcing the news.
Of the tepid 0.3 percent rise in print ads to $10.5B, Sturm
said publishers are holding their own in the wake of overall
The Huffington Post,
a political and cultural website, has launched Eat
the Press to cover media news, rumors, commentary
The site will feature a People Ranker to gauge
the number of blog mentions that movers & shakers are
getting. PR people will be interested in the Spin
the Press, which promises to track spin that finds
itself into news stories.
Ken Sunshine Consultants does PR for HuffPo.
MCCLATCHY UNLOADS FIVE MORE
The McClatchy Co. is winding down its sale of the Knight-Ridder
orphans, unloading another five papers for $450M.
The papers sold are Akron Beacon Journal to Black
Press of Victoria, British Columbia; Duluth News Tribune
and Grand Forks Herald to Forum Communications of
Fargo, N.D.; Fort Wayne News-Sentinel to Schurz Communications
of South Bend, Ind.; and Aberdeen American News to
Ogden Newspapers of Wheeling, W. Va.
McClatchy CEO Gary Pruitt says the sale reaffirms
the underlying strength of the newspaper business, and the
soundness of our plan for acquiring Knight-Ridder.
He said the auction attracted diverse and impressive purchasers
and speaks volumes about the value of newspapers and
the confidence of investors who expect them to perform well.
This is a good news story for the newspaper industry, and
for everybody who understands the essential role that quality
newspapers play, he said.
Pruitt expects to complete the sale of the last orphan,
Wilkes-Barre Times Leader, during the next few weeks.
McClatchy has sold 11 of the dozen orphans for more than
a combined $2B. K-R shareholders are expected to approve
the McClatchy deal on June 26.
B&C HIGHLIGHTS MEDIA DEATHS
Broadcasting & Cable has decided to publish
the number of journalists killed in Iraq on the top of its
editorial page each week.
The decision follows the deaths of CBS cameraman Paul Douglas
and soundman James Brolan, which brought the death tally
to 73. They were killed in the roadside bombing that seriously
wounded correspondent Kimberly Dozier.
The Committee to Protect Journalists reports that more
reporters were killed in Iraq than in WWII or the Vietnam
The Pentagon, according to CPJ, claims to be working to
make reporters safer in Iraq via clearer pick-up and drop-off
areas in the Green Zone.
B&C notes the number of dead journalists-plus another
26 media support staff killed is only part of the story.
As of B&Cs June 5 edition, 2,471 American soldiers
have been killed and 17,869 injured. Nearly 5,000 Iraqis
security forces have been killed.
Rick Kaplan resigned
the presidency post at MSNBC after his two-year tenure failed
to boost the cable station from its No. 3 ranking behind
Fox News and CNN.
NBC president Steve Capus, in an e-mail sent to staffers,
thanked Kaplan for building a solid foundation for future
MSNBC prime-time audience is up nearly 25 percent from
a year ago, powered by the Countdown with Keith Olbermann.
Prior to MSNBC, Kaplan was president of CNNs domestic
news operations, and executive producer of World News
Tonight with Peter Jennings.
(Media news continued
on next page)
Edition, June 14, 2006, Page 4
of californiawineweb.com, has been named editor of Wines
& Vines magazine, an 87-year-old publication covering
boutique wineries and grape growers. He was editor-in-chief
of Wine Country Living magazine for four years, served
as VP of content for drinks.com, and was managing editor
for Wine Spectator for 12 years in San Francisco
and New York.
Daisy Lewellyn, former fashion marketing
assistant at Glamour magazine, has been named accessories
editor for Essence, beginning with the September
issue. Lewellyn, who owns a boutique event planning company
called Pink Ladies, was formerly an accessories assistant
at In Style.
Bethel, Washington bureau chief for the Detroit
News since 2001, has joined Legal Times as executive
editor in D.C., overseeing coverage of the legal business,
lobbying and Capitol Hill. She was previously a business
editor for the Boston Globe. Legal Times is published
Aurthur, freelance culture writer, has been named
television editor of the Los Angeles Times. She has
written for the L.A. and New York Times, where she
was guest editor for its Arts & Leisure
section and an editor/producer for NYTimes.com.
She was formerly at Vanity Fair and New York Magazine,
where she penned the Rat City column.
Pike, equipment editor for
PGA.com, to Meng & Associates, a Georgetown, Tex.-based
PR firm focused on the golf industry, as an associate writer.
He was formerly golf business editor for Golfweek
and Golf World.
Gorbachev, the former President of the Soviet Union,
has purchased a 49 percent stake in Novaya Gazeta,
an independent newspaper in Moscow.
He is teaming with billionaire
Alexander Lebedev, a fierce critic of Russian President
Vladimir Putin. Gorbachev promises the paper will not be
used as a political tool to hassle Putin.
Lin, VP of ABC.com,
has joined Evite, the social event planning site. He will
lead initiatives in e-commerce and digital distribution.
Linn also worked at Infoseek and reported and anchored at
San Francisco's KQED-FM.
Evite distributes more
than 10M invitations to more than 300K events each month.
The Los Angeles-based service is part of IAC/InterActiveCorp.
does PR for Evite.
Herman (Paul Reubens) is returning to the air next
month on Cartoon Networks Adult Swim bloc that runs
Monday-Thursday beginning at 11 p.m. Pee-wees
Playhouse premiered as a Saturday morning program
in 1986 on CBS.
The CN plans to air the
entire 45 episodes of the Playhouse, including Pee-wee's
Playhouse Christmas Special.
Placement Tip _______________
National Parenting Publications Awards have set a
June 30 deadline for companies with products like toys,
music, DVDs, books, software/video games, and storytelling
recordings geared toward parenting.
Winners get holiday coverage
in more than 30 national parenting magazines and a two-year
placement on Parenthood.com.
Info: [email protected]
or 617/522-1515, ext. 23.
Media, parent to Avenue magazine and New
York Family, has unveiled a new weekly paper, Our
Town downtown, as a spinoff of the 26-year East Side
weekly Our Town.
The paper targets downtown
residents below 28th Street in New York with an eye on the
area's 25-percent growth in families with children under
five in the last five years.
Real estate, education
and politics are paper's primary focus.
Construction has launched a new magazine dedicated
to environmentally responsible building.
GreenSource, The Magazine
of Sustainable Design, targets architects, interior
designers, building owners and members of the U.S. Green
McGraw-Hill is collaborating
with BuildingGreen Inc., which publishes Environmental
Building News and the GreenSpec Directory.
Robert Ivy, VP and editor-in-chief
of Architectural Record, is overseeing editorial
content for the new pub.
Two issues are planned
for 2006 in June and October.
releases have surpassed trade journals as the top
source of information for "knowledge workers,"
according to a report from research firm Outsell unveiled
by InformationWeek. Outsell VP Roger Strouse speculated
that releases are easier to obtain, shorter and "pithier,"
and are usually free on the web.
The report also notes
that the failure rate of online searches has notched up
two percentage points to 30%.
Fader, an eight-year-old music magazine covering "the
fringes of mainstream and the underground," is available
for free download in iTunes and has been added to the online
music site's "New and Notable" podcast section.
The title says it's the first music magazine distributed
has launched a microsite to include news, features, video
and photos of the World Cup. The global news company has
signed up sponsors like British Airways and Nokia for www.reuters.com/worldcup.
has put together an online travel magazine targeting consumers
who are planning vacations. Tips, trends, and other insight
are said to be included. The portal is run by TravelNet
Solutions, a marketing company that helps lodging properties
advertise directly to the online consumer market.
Edition, June 14,
2006, Page 5
OF PR FIRMS
CARRYON ACQUIRES KAPLAN.
Communication, Los Angeles, has acquired boutique healthcare
firm Kaplan & Associates and added principal Tali Kaplan
as a senior VP in L.A.
clients joining the CarryOn roster include Baxter BioScience,
where she was senior VP of global communications from 2000-03,
said Kaplan has already helped the firm pick up accounts
from Gypsy Tea and MedVenture.
was previously senior specialist for regulatory affairs
for Genentech, and earlier was a registered nurse in San
STANTON GUIDES M&A DEALS.
Stanton Crenshaw recently
provided PR counsel and media relations for three M&A
Two of the assignments
involved private equity and fund manager Veronis Suhler
Stevenson. Stanton handled news of its investment in market
research firm Market Strategies, and also guided communications
as VSS portfolio company PreVisor acquired employment
testing company Brainbench.
Stanton also advised Lincolnshire
Managements $100M acquisition of portside vehicle
processing company AMPORTS from Associates British Ports
York firm G.S. Schwartz & Co. said it has picked
up $1.5M in new business in the last six months, including
assignments for the Toy Industry Association and Hallmark
magazine, following competitive pitches. The 25-year-old
independent firm, headed by Jerry Schwartz, was named AOR
for the TIA after handling a February project to promote
its annual toy trade show in New York.
Hallmark magazine, meanwhile,
is slated to launch in late summer with a rate base of 400K.
Schwartz is charged with handling trade and consumer PR.
Communications, New York, has been renamed TrylonSMR
to reflect its focus on strategic media relations.
Lloyd Trufelman, president
of the 16-year-old firm, noted the term public relations
is misunderstood and said its core function developing
messages through third-party media coverage has been
buried by some practitioners in a cascade of PowerPoint
PR landed a high-profile product placement for client
Belly Maternity when the companys clothing was worn
by the newborn daughter of actors Brad Bitt and Angelina
Jolie in the babys first highly coveted photos. The
snapshots were sold to People for $4.1M. ...Gaye Carleton,
president of Mantra
Empowered PR in New York, will give an overview of
U.S. media to German-based international companies at an
event set up by Stuggart, Germany-based PR firm Sympra.
Carleton joins Kapil Rampa, CEO of New Delhi PR firm Creative
Crest, Klaus Schorer of Baden-Wurttemberg Intl,
and Indian freelance journalist Antje Schmid. Sympra set
up the event after noting German companies are struggling
to coordinate PR work abroad in the U.S. and India.
Booth & Associates,
New York/Akzo Nobel, Dutch conglomerate with holdings in
paint/coatings, chemicals and pharmaceuticals, for PR in
the U.S. Mark Schroeder, SVP/director, heads the account.
New York/Innospec, fuel additives, for IR and media relations
following a review.
New York/Targetbase, an Omnicom-owned direct marketing agency,
for media relations.
Mower and Associates,
Buffalo, N.Y./Cricket Communications, wireless provider,
for grassroots outreach, special events, special events
and other PR efforts in western and central New York state.
Princeton, N.J./The Princeton Tutoring Institute, for PR
for its SAT summer camps.
Associates, Boston/Baskin-Robbins, for all regional
communications work, building on the firms existing
national account. SA has created a network of small firms
and independent consultants to manage the local work in
markets like New York, New England, Chicago, and the southeast.
Philadelphia/Wesley Enhanced Living, retirement community
developer, as AOR for PR.
Communications, Washington, D.C./All Kinds of Minds,
non-profit focused on struggling students, as AOR.
Communications Group, Atlanta/ViTrue, user-created
advertising platform, for PR. The company recently acquired
Sharkle.com, a top consumer-generated content site, and
locked up $2.2M in venture funding.
McClain Finlon PR, Denver/Frontier Airlines, for
national PR following a competitive review. Six firms pitched
for the one-year contract, the airlines first ongoing
relationship with a PR firm.
& Granado, Dallas/Wood Partners, for PR and event
management for the develops Texas & Pacific Lofts
Building in Fort Worth.
Bruer Communications, Portland, Ore./MathStar, semiconductors,
for PR. The company recently relocated from Minnesota to
& Otus, San Francisco/cFares, a Silicon Valley-based
online travel portal, as AOR for PR.
Taylor Associates, San Jose, Calif., and The
Blueshirt Group, San Francisco/LiveWorld, online
loyalty marketing community, as AOR for PR and IR, respectively.
Marketing Communications, Los Angeles/
Signorello Vineyards, Napa Valley winery, for PR and marketing.
Pollack PR Marketing Group, Los Angeles/
Make-A-Wish Foundation of Greater L.A., for renewal of its
contract following Pollacks work on the launch of
the Season of Wishes campaign.
Bohrod & Associates, San Diego/Grandview of China;
First American Title Insurance Co.; Architectural Concepts,
and Willem Alexander Enterprises, for marketing and PR.
Edition, June 14, 2006, Page 6
NASDAQ MOVES INTO NEWSWIRE
The Nasdaq Stock Market
has moved to acquire PrimeZone Media Network, a privately
held Los Angeles-based newswire.
The deal is the third
acquisition of a newswire this year and follows Berkshire
Hathaway's acquisition of Business Wire and CCNMatthews
buying Market Wire.
We knew we were
the last one that hadn't been acquired, but we were certainly
content with going it alone, said Tom Madden, CEO
of the eight-year-old PrimeZone. But when Nasdaq bought
Shareholder.com [Nasdaq acquired the IR services company
earlier this year] and then came along with this deal, it
made sense that it would be a dynamite combination.
Nasdaq executive VP Bruce
Aust said the deal will enable the electronic trading market
to provide news distribution and media targeting services
to companies in an effort to maximize the value companies
receive from Nasdaq.
Madden declined to provide
the price of the acquisition, noting the deal is not yet
finalized, but labeled it certainly fair. He
called the move the next logical step for our company
and said PrimeZone would benefit significantly from Nasdaq's
Nasdaq had aligned with
MarketWire in the past as its preferred provider
of newswire services for its listed companies.
HUMPHRIES ELECTED TO HEAD
Nancy Humphries, a veteran
BellSouth IR exec, has been tapped as CEO-elect and president
of the National Investor Relations Institute to replace
Lou Thompson, who is retiring after 24 years with the trade
Humphries joined Bell
South in 1972, rising through the ranks to become VP of
IR in 1991.
The 56-year-old exec was
a member of NIRIs board from 1999-03. She previously
headed the Atlanta chapter and co-chaired NIRIs annual
conference in 2003. She is slated to take the NIRI reins
on July 7.
Humphries said she would
work to continue to increase NIRIs relevance in an
investing marketplace that is undergoing rapid and profound
Md.-based broadcast PR shop zcomm distributed a PSA
campaign for the Clinton Foundation and Operation Hope which
had President Bill Clinton informing Hurricane Katrina survivors
of an extended tax filing deadline and tax credits.
The two-month effort targeted
national and key Katrina markets from New York to Fayetteville,
N.C., with the highest concentration in the Gulf Coast states.
a Fairfield, Conn., broadcast monitoring firm, has added
five TV markets to its coverage in California to cover network-owned
and affiliate stations in all of the states major
metro areas. The new markets include San Diego, Fresno,
Chico/Redding, Bakersfield and Santa Barbara. The company,
which covers 170 TV and radio stations in the U.S. and globally,
said Gov. Schwarzeneggers re-election campaign, the
New York Jets, and the Dept. of Homeland Security are among
Brodoff, public affairs officer for the Dept. of
Homeland Security, to the Alliance for Downtown New York,
as director of public affairs. Brodoff, 43, was VP of PA
for the N.Y.C. Economic Development Corp. from 1999-04.
Cevik, telecom securities analyst at Citigroup, to
CCG Investor Relations, New York, as a financial writer.
an analyst for Cambridge Pharma Consultancy, joins CCG in
Los Angeles as a financial writer. Michael Katz, former
editor for SmartMoney Custom Solutions and reporter at Forbes,
joins as a media relations specialist in N.Y.
Spalding has left Chandler Chicco Agency, to Peppercom,
New York, as chief financial officer. Fran
Bainbridge, the firms chief controller, has
moved into semi-retirement.
Meagle, who led Monster Worldwides higher education
unit, to Creative Partners, Stamford, Conn., as VP of the
firms newly formed educational marketing group. Also,
former SVP of comms. for State Street Global Advisors, joins
as a VP in CPs consumer marketing group.
Lufkin, AA/E, Politis Communications, to The Simon
Group, Sellersville, Pa., as PR manager.
Keats, VP in Edelmans interactive services
unit, to Weber Shandwick, Chicago, as VP, web relations.
The firm has also added four interactive staffers in Minneapolis:
has left Colle+McVoy for a senior project manager post;
designer and programmer for River City Mortgage & Financial,
and Erik Mattheis,
freelance web developer, have joined the firms web
Schechter, VP of 5W PR, to Landau PR, Cleveland,
as VP of strategic planning. Laura
Scharf was promoted to VP at Landau.
Wichmann, a youth marketing exec for Weber Shandwick,
to Fast Horse Inc., Minneapolis, as client relationship
director. Betsy Ringham,
an associate for Burson-Marsteller, joins as a manager.
Hemeyer, managing director for Service Corporation
Intl, to Pierpont Communications, Houston, as senior
counsel. He was formerly an EVP for Edelman.
who managed the mun2 network account at Goodman Media International,
has joined the network as director of corporate communications,
a new role, based in Los Angeles.
Kowalczyk to president, Michael Kaminer PR, New York,
succeeding Kaminer, who founded the firm in 1992 and remains
a consultant while splitting time between New York and San
Rieg to A/E, Rasky Baerlein Strategic Communications,
Litten to group manager, Sweeney Sports Marketing,
Bitz to VP, Engage PR, Alameda, Calif. She is charged
with leading accounts for the tech firm and work to expand
its footprint beyond Silicon Valley.
Edition, June 14, 2006, Page 7
FOUNDATION REVAMPS PR.
U.S. Tuna Foundation, the trade group for the billion-dollar
tuna industry which is fighting reports of high mercury
content in canned tuna, is in the process of changing PR
firms from Ruder Finn to Burson-Marsteller.
Glick, director of media relations for the Foundation, told
ODwyers the change is in progress
and comes amid the appointment of a new president with strong
government relations and public affairs experience.
Luke, principal at Washington, D.C., firm MGN and former
public affairs practice head for Ketchum, has been tapped
to take the reins of the Foundation after the retirement
of David Burney after 30 years.
has specialized in environmental and health policy issues
in her career, which began in the Land and Natural Resources
Division of the Justice Dept. She later served on the staff
of Democratic Representatives Dennis Eckart, John Dingell
and Al Swift.
the transition, B-M is working to challenge a widely cited
Consumer Reports study published this month which
found canned light tuna can contain higher levels of mercury
than other tuna and could pose serious problems to an unborn
lengthy rebuttal issue by the firm says the CR story takes
a radical departure from widely accepted health standards
in its advice to pregnant women and others on tuna consumption.
Food and Drug Administration this week reiterated its guidelines
for tuna and shellfish consumption, following publication
of the CR article, which urged more stringent consumption
levels beyond FDA recommendations.
GA. NON-PROFIT DANGLES PR
The Clean Air Campaign,
a public-private non-profit that pushes voluntary measures
to curb air pollution in Georgia, has issued an RFP for
a PR firm to handle its annual mid-six-figure PR account
over the next three years.
The Campaign, which runs
programs and services for employers, schools, and coordinates
public information campaigns related to cutting back vehicle
usage and emissions, is mostly funded by a grant in the
federal transportation bill with help from corporate sponsors
in the state like Coca-Cola and UPS. It has an annual budget
from $500-700K for outside PR.
The organization is looking
for proposals from firms to handle PR and communications
support for a one-year contract with two option years, starting
in January 2007. That includes public information campaigns,
managing its speakers bureau, hosting events, and assisting
with newsletter writing, among other tasks.
A proposers conference
was June 12 and pitches are due June 26.
Michael Halicki ([email protected])
is in charge of the solicitation process.
The Campaign has worked
with Cookerly PR of Atlanta in the past.
COLLINS & CO. SEEKS $$$
FOR BEGIN CTR.
The Menachem Begin Heritage
Foundation has awarded Collins & Co. a $170K contract
to line up long-term Congressional funding for the Jerusalem
memorial project to honor Israels former Prime Minister.
The Begin Center was established
in 1998 by Israels Knesset as a living tribute to
a courageous fighter and fearless leader who worked
for the freedom, future and security of the Jewish people
in their own land.
[The Knesset also established
a heritage center for Yitzhak Rabin, Begins predecessor
who was assassinated in 95.]
The Center honors Begins
role as a Zionist youth leader, commander of the Irgun Zvai
Leumi, leader of the Parliamentary opposition, minister
in a government of national unity, sixth Prime Minister,
advocate of Ethiopian and Soviet Jewry immigration, playmaker
in peace with Egypt, and 1978 Noble Peace Prize winner with
C&C will engage in
political activities on behalf of the Center, contacting
members of Congress and staff, providing briefing papers
and serving as a liaison with the U.S. Government.
Richard Collins, a 20-year
Capitol Hill veteran, heads the firm. He is the former staff
director of the Senate Appropriations subcommittee.
He is joined by James
Bond, a 101st Airborne Division Bronze Star winner in Vietnam,
who served on the Hill for 25 years.
Bond traveled extensively
through the Middle East, Europe and Asia in his capacity
as a staffer on the Subcommittee on Foreign Operations.
GMS WAGONER SAVED BY
The Wall Street Journal
reported that the return of PR man Steve Harris to General
Motors helped CEO Rick Wagoner save his job from a board
of directors that was less than impressed with his performance.
Harris devised a multi-pronged
PR offensive that was based on consistent messaging.
The focus was that GM
was working on a turnaround and positive confrontation
to negative news reports.
An initiative called Detroit
Project had Wagoner defending himself against assaults
from the national thought leader media.
Harris set up a number
of media appearances for Wagoner that trumpeted GMs
strengths as well as his own management skills. The
CEO told media such as the WSJ and CBS that nobody knows
GM like he does.
The company now has executives
carrying around a document called GM Turnaround Update
with talking points for investors and analysts.
The Wagoner charm offensive
convinced legendary investor Warren Buffet, a Ford Motor
guy, to buy a Cadillac after watching Wagoner fend off CBS
anchor Bob Schieffer.
He faxed Wagoner a letter
praising his candid, composed and rational discussions
of the problems facing GM and the actions that he plans
Edition, June 14,
2006, Page 8
A new low in contempt for
stockholders was set by the annual meeting of Home Depot
Company financials were
not discussed, no directors attended, CEO pay was ignored,
shareholder proposals were dismissed, and stockholders were
cut off after a couple of minutes at a brief Q&A.
Joe Nocera of the New
York Times blasted the stonewall tactics
and the NYTs Gretchen Morgenson said it was a
nadir in board behavior. TMF Cop called the meeting
an awesome display of arrogance, contempt, scorn and
derision of stockholders.
Theyre angry that
CEO Bob Nardelli has taken hundreds of millions in pay and
perks in six years while the stock has declined. Competitor
Lowes stock price, meanwhile, has tripled.
HD answered that sales
doubled during Nardellis term, EPS rose to
$2.72 from $1.10 and HD created 100,000 new jobs. Nocera
then noted that not only HD but many other companies claimed
years ago that options were the best way to reward executives
since they would then work to boost the stock, thus rewarding
investors. You made the rules, you should play by
them, said Nocera.
A similar case exists
at Omnicom, where the stock is still 15 points below its
1999 high but CEO John Wren has taken at least $50
million in cash since 1999. Wren and his board have shown
contempt for investors and the press by refusing to answer
questions at annual meetings and taking the meeting out
of New York four years in a row. Spurred by the current
OMC proxy, which promises confidential answers
to stockholders by the independent directors
of OMC, we have written all the directors asking for an
explanation of this contemptuous treatment of the public,
press and stockholders (we own 20 shares)...IR
specialist Richard Torrenzano said in the April Directorship
that board members must demonstrate their allegiance,
not to management, but to shareholders. New SEC rules,
he notes, will mandate complete outing of executive
pay including all perks.
While most financial
writers had nothing but praise for TV stock guru Louis Rukeyser,
who died May 2, Nocera zapped him for being unfailingly
bullish without emphasizing the need to sell stock every
so often. Rukeyser implied that investing was something
we all could do with minimal effort, said Nocera,
who feels Rukeyser pulled too many naive investors into
the market. Rukeyser signed all letters: With bullish
A major fiasco at
the College of Fellows of PRSA has shown ineptitude
among the staff and leaders. It reveals their weaknesses
as did the ill-fated legal vendetta last year against a
staffer who criticized COO Catherine Bolton in an e-mail.
Donna Jonas, No. 2 staffer under Bolton, has apologized
to the 300 Fellows for allowing a 47- question poll by Educators
Academy chair Robert Pritchard to go to the entire list
without editing. In another major mistake, the e-mail addresses
of all 300 Fellows are attached to the survey and all the
replies. Fellows posted more than 30 replies, many of them
critical. One termed the survey The worst use of this
list since Fellows was founded in 1989.
The subject (whether or not there is a coalition that
is supremely dominant in an organization regardless
of titles) was described as dubious by many Fellows. They
said the first question should have been whether anyone
believes such a thing exists. The dominant coalition
concept dates back to the 1980s. None of the questions relates
to skill in media relations. Pritchard says PR pros are
often the most junior person in management and
need to know what skills they should have to join that
informal group of influentials called the dominant coalition.
Pritchard, assistant journalism professor at Ball State
University, is faculty advisor to the schools PRSSA
chapter, and is on the search committee for the new COO
of PRSA. The survey should have been sent out as blind
back copy, masking other recipients.
This survey, far from
being absolutely critical, as described
by Pritchard, is an exercise in unreality. What he and the
Fellows should be studying is the dominance of financiers
in the PR counseling industry and the power exerted by PR
organizations such as PR Seminar, PRSA itself, Arthur W.
Page Society, Council of PR Firms, etc. What should be studied
is whether organizations like Omnicom, Interpublic, Home
Depot, PRSA, etc., show any interest in what the public
is the high cost of health insurance. A family plan
at Oxford, moderate-priced New York area insurer, will cost
$19,000 as of July 1. Even single people will be $6,000
yearly. For one thing, these costs drive PR firms to hire
single people or part-timers or hire PR pros whose spouses
have insurance. Since men are more likely to have such insurance,
this is a factor in the preponderance of women in PR.
little interest at IABC and PRSA. A goal of 2006
ABCs (Accredited Business Communicators) by 2006 was set
several years ago by IABC leader Ned Lundquist. But the
total actually reached has been 764 among 12,000+ members,
up from 640. ABC chair Eric Bergman remains hopeful, saying
there was a record number of applications last year and
ABC revenues topped expenses...PRSA members show a similar
lack of interest in APR. June 30 will mark the first three
years of the new procedure (readiness interview and multiple-choice
exam). Only 98 new PRSA APRs were created in the first 21
months and probably less than 200 for the first three years.
This is far below the needed replacement rate since PRSA
loses about 5,000 members a year and 20% of members are
APRs. With the old test, an average of 278 PRSA APRs were
created yearly. Three of the nine participating PR groups
have never sent in a single application; one has sent in
one, and another sent in four.