The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, June 21, 2006, Page 1
IKEA SHOPS FOR PR FIRM.
Ikea has launched a search
to handle its U.S. commercial PR account, according to an
e-mail sent by Diane Kokoska, a staffer at the Swedish furniture
She is asking targeted
PR firms to submit their credentials. Jericho Communications
had the Ikea business. That firm was merged into Lime PR,
and spokesperson Jennifer Landis confirmed that Ikea remains
a client. Lime understands the need for a review, according
to Landis, because Jericho has had the account for a decade.
She said Lime is excited about defending the Ikea business.
Ikea says it markets affordable
solutions for better living. The chain has 27 units
in the U.S., and plans to open its first New York City outlet
in Brooklyns Red Hook section.
BRUNSWICK HANDLES BIG RUSSIAN
Brunswick Groups New York and Washington offices
are handling U.S. investor relations for the initial public
offering of Rosneft, Russias No. 3 oil company.
The IPO is expected to raise more than $10B when shares
are offered next month on the London Stock Exchange. Credit
Suisse says Rosneft will be the worlds ninth largest
energy company in terms of stock market value.
Reuters reports the IPO is a major priority for Russian
President Vladimir Putin. He wants to take the state-owned
company public prior to hosting the St. Petersburg summit
of G-8 countries that is set for July 17-July 18.
Brunswick receives a $40K a-month fee under its contract
that runs through next February. It is to develop U.S. messaging,
arrange for executive visits, court potential investors
and brief U.S. policymakers and other influentials about
Richard Mintz and Carmen McDougall handle the Rosneft account.
Durazo Communications has shut down following CEO Dan Durazos
agreement to settle a lawsuit filed against the Hispanic-oriented
PR firm by Fleishman-Hillards GMMB Inc. ad unit concerning
payments due media for ads purchased on behalf of First
5 California/California Children and Families Commission.
Steve Singerman is joining Weber Shandwicks Chicago
office next month as executive VP in charge of its
consumer accounts (Milk Mustache campaign, Harley-Davidson,
Ace Hardware and Staples). He spent seven years at Edelman,
ten at Ketchum and two at Hill & Knowlton before joining
B-M RECRUITS TAPPAN.
Burson-Marsteller has hired Rob Tappan, the State Dept.s
principal deputy assistant secretary for public affairs,
as head of its Washington, D.C., region. He joins the firm
in July. His State duties include responsibility for 12
offices and 200-plus PA people.
Tappan also served as director of strategic communications
for the Coalition Provisional Authority in Baghdad. He was
in charge of a staff of more than 100 military and civilian
At B-M, Tappan will report to Patrick Ford, U.S. CEO. He
also will oversee B-Ms Direct Impact operation, the
grassroots unit in Alexandria, Va.
Tappan succeeds Ken Rietz, who stepped down in March. Rietz
is chairman of National Media Group.
MONTANA SEEKS STAR BILLING.
Montana wants a PR firm to attract film and TV production
activity to the state. Its RFP says Montana was a popular
film setting during the `70s, `80s and `90s, but has since
lost ground to Canada and other countries.
To remedy that situation, Montana passed the Big
Sky on the Screen Act in 05. The Act offers
a 12 percent rebate on wages up to $50K for people involved
in video production. It allows an eight percent rebate on
food/lodging and equipment rental.
The RFP calls for the PR firm to meet with filmmakers,
TV/commercial producers, advertising agencies, still photographers
and all other communications and executives that may potentially
work with Montana as a project location.
Gretchen Bingman (406-444-2575) is procurement officer.
RFPs are due June 21. Oral presentations are set for July
17. The award date is July 31.
PRSA BOARD CHALLENGED; OWENS
A proposal to disempower the board of PRSA and place it
under the control of the Assembly has been made by the Central
In another major development, director Ron Owens quit the
board after only five months of service on a three-year
term. He is the second director to quit this year. Gary
McCormick quit in February.
Central Michigan wants the Assembly to be the ultimate
policy-making body of PRSA, able to make bylaw changes
during an Assembly with no prior notification and able to
block any board action until the Assembly approves it.
Both Owens and McCormick cited job pressures
(continued on page 7)
Edition, June 21, 2006, Page 2
APPLE BLASTED FOR SWEATSHOP.
in-house PR staff is dealing with fall-out from a report
in Britains Daily Mail newspaper describing
brutal working conditions in a Chinese plant that manufactures
the iconic iPod music player, according to an e-mail from
Apples VP-worldwide communications Katie Cotton. We
do all our PR in-house, she wrote.
The iPod City
report tells of 15-hour workdays and exhausted employees
who complain that working at Apples Foxconn subcontractor
is like being in the Army.
Steve Dowling, senior
manager in Apples corporate media relations unit,
told ODwyers that he is the point man for the
He said Apple issued a
statement saying the company is committed to ensuring
that working conditions in our supply chain are safe, workers
are treated with respect and dignity and manufacturing process
are environmentally responsible.
Apple, which has a five-page
supplier code of conduct, is currently investigating the
allegations regarding working conditions in the iPod manufacturing
plant in China, according to the statement.
Blow to Image
The China story could deal a blow to Apples carefully
crafted image, says John Paczkowski, who blogs about Silicon
Valley for the San Jose Mercury News.
He acknowledged that though other companies outsource work
to China and the Foxconn plant may meet global standards,
Apple has long portrayed itself as a progressive company.
Paczkowski added: Reports like this one dont
jive at all with its Think Different Image.
CHINA SLAPS SORRELL; SHIFTS
Yan Gang, vice chairman of CITIC Guoan Group, has terminated
a 14-year partnership with WPP Groups Grey Advertising
unit because he felt snubbed by Martin Sorrell.
The director of the China Advertising Assn. had requested
a meeting with Sorrell to discuss the partnership with Grey,
which WPP acquired last year.
Yan announced at a press conference that Sorrell acted
very rudely and had absolutely no manners,
no upbringing, no culture.
He told reporters that he was shifting his alliance from
WPP to Omnicom.
OMC issued a release to announce the strategic partnership
that unites the unique capabilities and massive strength
of both parties across all areas of advertising and marketing
services in China.
It noted that CITIC Guoans parent company played
a key role in opening China to the West and has assets of
$90B. CEO John Wren said it is an incredibly exciting
time for Omnicom in China.
Yan is also a member of Beijings 2008 Summer Olympics
Hill & Knowlton was awarded that account in April.
An H&K staffer is confident that the shop will retain
that business despite Sorrells fallout with the Chinese.
DELAWARE ENTITY WANTS PR PITCHES.
The Delaware River Port Authority, the development agency
for Pennsylvania and New Jersey that operates four bi-state
bridges, a cruise ship port and regional transit systems,
is looking for a PR firm to handle strategy, media relations
and market research tasks.
The primary goal of the minimum year-long effort is to
raise awareness and support of DRPA, which, among its other
tasks, has taken the lead and very public role of revitalizing
the Philadelphia-Camden waterfront area.
President Truman officially created DRPA in 1951 with the
responsibility to promote international trade for Delaware
River ports. The entity has used the tagline We Keep
the Region Moving in recent years.
The RFP is available from DRPAs website.
KMI GETS HELP FROM JOELE FRANK.
Kinder Morgan Inc., the anti-Enron, is using Joele Frank,
Wilkinson Brimmer Katcher to deal with the proposed $22B
management buyout of the gas pipeline company.
Rich Kinder, the former Enron president who resigned after
CEO Ken Lay failed to hand over the CEO reins, and Mike
Morgan proceeded to put together a 43,000 gas pipeline company
built on Enron pipeline cast-offs.
A special committee of KMIs board, on June 13, hired
Morgan Stanley, Blackstone Group and Skadden, Arps, Slate
Meagher & Flom to consider the $100 a-share offer, which
represents an 18.4 percent premium over the $84.41 trading
price on the May 29 offer.
Joele Frank and Judy Wilkinson handle KMI.
GD PICKS ASHCROFT.
General Dynamics has retained the Ashcroft Group as its
D.C. rep for trade and defense issues.
The AG team includes Juleanna Glover Weiss, a former press
secretary to VP Dick Cheney; Susan Richmond, ex-chief of
staff for management at the Dept. of Homeland Security and
Lori Day Sharpe, director of intergovernmental affairs when
John Ashcroft was U.S. Attorney General.
GD has been a key beneficiary of the Iraq invasion, according
to a June 13 Washington Times profile. A steady
stream of orders from the U.S. Army, which now total about
25 percent of the companys salesprovides a solid
base that will continue for years, said the WT. The
companys net sales have doubled to $21B since `00.
GD had been headquartered in Ashcrofts home state
of Missouri, but moved from suburban St. Louis to Falls
Church, Va., in `91. Ashcroft has served as governor and
senator of the Show Me State.
Edelman has hired
Jim Giggins, a 20-year veteran of the Los Angeles
TV news scene, as senior VP and head of its Southern California
public affairs team. He will work closely with Edelmans
PA teams in Sacramento, New York and Washington.
Giggins was a correspondent for NBC and ABC, covering topics
from the Vietnam War and natural disasters, to the rise
of Nelson Mandela.
Edition, June 21, 2006, Page 3
RATHER EXITS CBS.
Newsman Dan Rather, 74,
says he will exit CBS at the request of management that
wants to showcase younger reporters.
He had planned to stay
at CBS for his entire career, but now will depart after
44 years when his contract is up in November.
Rather stepped down as
anchor of CBS Evening News 15 months ago after
the uproar over Memogate. He has been serving
as a correspondent for 60 Minutes.
Rather says he hopes to
announce his next job soon.
HUFFPO HOOKS UP WITH JWT.
The Huffington Post website has sold all its front page
ads to JWT for a single week, allowing the ad agency to
showcase its creative video work before visitors to the
website that received 1.2M unique viewers in May.
The partners are billing the deal as a first-of-its-kind
social advertising model for commercials powered by a blogging
The site features ads from Ford Motor, Levis, Partnership
for a Drug Free America, JetBlue and HSBC. They are easily
forwarded via e-mail and posted on a single page.
JWT and HuffPo selected the ads.
Bob Jeffrey, JWT CEO, said the partnership will further
blur the lines between traditional advertising and new media.
The ads run from June 17 to June 24. A one-month ad on
HuffPo costs from $120K and up.
David Cirilli at Ken Sunshine Consultants handles PR for
AMI PUTS FIVE MAGS ON THE
American Media is putting five of its 16 magazines on the
auction block, and plans to focus its future on celebrity
weeklies (National Enquirer, Star) and active
lifestyle (Shape, Mens Fitness) magazines,
according to CEO David Pecker.
AMI wants to sell Muscle & Fitness, Muscle
& Fitness Hers and Flex. Those titles have
a combined eight million in circulation.
Country Weekly, the entertainment mag with a 3.3M
readership, and Mira! (a title with news and gossip about
Latino stars with 850K readers) are also on the block.
The group posted $84M in revenues for the year ended March
31. It had $29M in operating profit.
AMI has retained J.P. Morgan Securities and Bear, Stearns
to handle the sale that could generate $300M for AMI.
MSNBC TAPS ABRAMS FOR GM POST.
Dan Abrams, host of The Abrams Report legal
analysis show, is switching to the management side, taking
the general manager slot at MSNBC.
He reports to Phil Griffin, NBC News senior VP, who will
add MSNBC to his "Today Show" responsibilities.
The two replace Rick Kaplan, who was ousted from the No.
3 cable news operation earlier this month.
Abrams began hosting his own show in 01. He joined
MSNBC as a general assignment reporter in 97.
NBC News president Steve Capus told the Associated Press
he hired Abrams because he was being bombarded by his memos
about how to improve the network. One eight-page memo sealed
the deal, he said.
NG REJOINS NYDN.
David Ng has returned to the New York Daily News as
executive editor. He had been at the Star-Ledger
in Newark, where he held the assistant managing editor title.
Ng started his journalism career at the New York Post
before moving to the News in 93. He left the News
as deputy managing editor in 00.
Ng takes over for Bob Sapio, who has been promoted to senior
executive editor at the News.
TIME WARNER STILL ON HUNT.
Time Warner, which carries $20B in long-term debt on its
balance sheet and is in the midst of a $20B stock buyback
program, still has a healthy appetite for acquisitions,
said finance chief Wayne Pace at a Merrill Lynch conference
in early June.
Pace said CEO Dick Parsons has instructed division heads
to keep at eye out for deals that complement their asset
He said Spanish language TV station Univision, which is
on block with an auction tag in the $12B range, is too big
for TW to swallow.
Pace shot down rumors that TWs AOL unit is ready
to unload its European unit as premature.
Review has a Return of the Sob Sisters
feature in its June/July number. Newspapers, according to
AJR, have fallen in love with long narratives about
fatal illnesses and disfiguring ailments, particularly when
they involve children.
Frank Rich, New York Times op-ed writer, told AJR
that tales of sorrow and woe are motivated by the desire
of print to get readers any way they can, and one way to
do it is to tell stories the way TV does.
founding director of the media fund at the Ford Foundation,
has joined Microsoft as director of U.S. community affairs.
At the FF, she created a $50M portfolio of media investments,
supporting projects like Sesame Street in China
and South Africa.
the first ombudsman for a major U.S. broadcast news organization
in his role with NPR, has been named executive director
of the Committee of Concerned Journalists and the Goldenson
Chair of Community Broadcasting at the Missouri School of
Journalism. He will join the Schools Washington, D.C.,
offices in the National Press Building.
Dvorkin joined NPR in 1997 as VP for news, overseeing the
companys global journalism division, and was appointed
to the new position of ombudsman in 2000. Previously Dvorkin
was the managing editor and chief journalist of CBC Radio
in Toronto, Canada.
(Media news continued
on next page)
Edition, June 21, 2006, Page 4
HOLLYWOOD BOOKERS SEEK PITCHES.
you want to do a story about grapefruit, we dont do
it. If you want to do a story about Julie Roberts eating
grapefruit, I'll make a miniseries out of it, Steve
Sunshine, senior producer of Extra, told an
Entertainment Publicists Professional Society and International
Cinematographers Guild workshop in Hollywood in May.
talked about how the celebrity-driven program demands exclusives
and honesty from PR people. We dont expect to
be blindsided and find out that somebody else has it or
has virtually the same thing, and that I forgot to ask you
a question or two that might have prevented the situation.
It's a two-way street, he said.
with his wife Madeline a children's author and a
writer for Sesame Street Sunshine wrote and produced
the ABC hit series Webster for Paramount Studios
and produced the Julie Andrews Show. He has
also written feature films like The Son of the Pink
Panther with Italian star Roberto Benigni, which he
wrote with Blake Edwards. He prefers email: [email protected].
want email pitches and please know the show, said
Susan Gold, senior producer of the AMC original series Sunday
Morning Shootout. Also, know your talent availability.
Often times I will get pitched and the publicist doesn't
know our tape recording date and they'll push and push,
and then the talent won't even be around for the next six
months, said Gold.
Shootout is an industry talk show hosted by Variety
editor-in-chief, Peter Bart, and Mandalay Entertainments,
Peter Guber. It features conversations with Hollywoods
elite including Denzel Washington, Hilary Swank, Jude Law,
Kevin Spacey, Annette Bening, Bruce Willis, Ashton Kutcher,
Adrien Brody and Morgan Freeman.
is a veteran of top talent agency, ICM in New York. She
formed Celebrity Talent and convinced Andy Warhol to do
an ad for Pontiac, persuaded Donna Rice on the heels
of the Gary Hart fiasco to endorse No Excuses Jeans,
and coaxed Aretha Franklin to sing for Kinney Shoe Corp.
She prefers email: [email protected].
are key in Tinsel Town
Email is really
the best way to pitch, followed by another one a few days
later, said Luke Sader, talent producer for Tavis
Smiley's program on PBS. Im happy to talk to
people, too, but it's always nice, I find, that if Im
familiar with the pitch or the email pitch rings a bell
with me. I try to respond to as many pitches as I can.
and friends are the key to making it in Hollywood, according
to Sader: We know it becomes a smaller and smaller
town the older you get.
Sader started his career
at CBS News in New York and then moved west to join Entertainment
Tonight, where he worked in many capacities including
researcher, segment producer, show writer, and field director.
He then went to CNN and
became coordinating producer for Showbiz Today.
Sader was a talent executive at Politically Incorrect
with Bill Maher and The Wayne Brady Show,
and has been with Smiley since his premiere in January,
2004. Sader also likes email pitches: [email protected].
Pam Hyatt is talent executive
for Soap Talk on the SOAPNET cable network.
The program is hosted by three-time Emmy nominated, Lisa
Rinna and Ty Treadway. It has more than 50 million loyal
viewers who tune in to see their favorite daytime stars
including Susan Lucci and Deidre Hall.
You can get hits
before 50 million viewers, said Hyatt, Soap
Talk tapes six shows in two days, and I get pitched a lot,
and often pass them on to our segment producers. Many people
think we book only soap stars and often forget about the
stars from such shows as Lost, Greys Anatomy
and others that have appeared on the show.
Hyatt, president of PG
Artists, also handles celebrity bookings for CMT (Country
Music Television), Peter Tildens Hollyville
on KZLA Radio and The Dr. Phil Show.
She booked President and
Mrs. Bush for a special Parenting program with
Dr. Phil as well as Bill Cosby, Samuel L. Jackson, Jamie
Lee Curtis, Lindsay Lohan, Kelsey Grammer, Marcia Cross
and SpongeBob. Hyatt prefers email pitches: [email protected].
IPG TAKES STAKE IN FACEBOOK.
Interpublic is gaining
an investment stake in Facebook, the social networking website
for students, in return for spending up to $10M for clients
on the site.
Howard Draft, the new
CEO of Draft FCB Group, began the negotiations as a way
for IPG agencies to keep in touch with young consumers.
Launched in 04,
Facebook attracted more than 14M visitors in May. It has
7.5M members, who post personal lifestyle data on the site
that IPG will find useful.
Thomas, the longtime White House correspondent for
United Press International, tells USA Today that the press
has gained some backbone in the aftermath of Hurricane Katrina.
She has accused the media
for acting more like lapdogs than watchdogs in the run-up
to the invasion of Iraq. After the disaster of Katrina,
the White House press corps saw with their own eyes
Thomas says all Presidents
hate the press. ...And as time goes on, their position
is, Who the hell are you? How dare you ask that!
Thomas new book
is called Watchdogs of Democracy? She is currently
a syndicated columnist for Hearst.
York Home & Lifestyles, LLC, a unit of Hour Media,
has acquired some assets of Absolute magazine.
The new entity will operate
as Absolute Publishing and publish Absolute as a bimonthly
focused on affluent New York readers, starting with the
October/November issue. Jason Kontos is editorial director.
Edition, June 21,
2006, Page 5
OF PR FIRMS
CSV REPS EXPEDITOR IPO.
Sard Verbinnen is providing PR counsel and media relations
assistance to Panther Expedited Services through its initial
formerly PTHR holdings, provides expedited transportation
for dry freight in the U.S., Canada and Mexico. It filed
for an IPO on June 2 to repurchase stock and repay debts.
The 14-year-old company, based in Seville, Ohio, plans to
sell $250 million in common stock.
company posted net income of $376,000 for the three months
ending March 31, down from net income of $3.4M for the similar
period in 2005.
FD GUIDES ENESCO THROUGH WOES.
Financial Dynamics is
handling investor relations for Enesco Group, a giftware
and home decor company that suspended trading and expects
to be delisted from the New York Stock Exchange.
The company said it was
notified in September 2005 that it was not in compliance
with NYSE listing rules for minimum average global market
capitalization and shareholders equity. The NYSE ruled
that Enesco had not made sufficient progress toward meeting
aspects of its turnaround plan.
Sales in 2005 were $245M,
according to Hoovers, which notes Enesco has licensing
agreements for products like figurines with Beatrix Potter,
Bratz, Disney, Mary Engelbreit, and Pooh & Friends.
FIRM HAS PODCAST SERVICE.
New Jersey PR firm Farrell
Kramer Communications has launched a podcasting service
as a quick, easy and inexpensive option for
clients looking to publicize a news event.
The firm produces the
10- or 15-minute podcasts after a telephone interview on
a particular topic. Format follows a traditional talk-show
interview with a trained interview, and FKC hosts the audio
file for six months.
Podcasts are MP3-format
audio files that can be played back on most computers or
portable devices like iPods. Info: farrellkramer.com/newsmaker.
Hall Company, a New York-based restaurant and hospitality
PR firm, has aligned with Metromet Ltd., a Japanese restaurant
consulting and management company to fill what Hall founders
Steven Hall and Sam Firer see as a dearth of Western-style
PR services in the Japanese market. Slack
Barshinger, Chicago, has joined the International
Network of Business Agencies, a group of independent, mid-size,
marcom agencies with a business-to-business focus. ...Hirst-Cordova
PR, Albuquerque, N.M., has dropped the Hirst name
following the 2004 deaths of Lee and Marie Hirst, founders
of the firm bought by John Cordova in 1997. The firm has
moved to a larger space at 2425 San Pedro Drive NE, #300.
a Denver-based PR firm, has unveiled a new website, groundfloormedia.com,
as it marks five years in business. ...Envision
Works, Bedford, Tex., marks its 10th year this month.
Brand Communications, New York/Mikes Hard Lemonade,
to guide PR for two product launches mike-arita and
mikes hard Frozen lemonade.
& Co., New York/Kemin Health, specialty ingredients
for the vitamin and dietary supplement industry, for a national
PR campaign highlighting the skin benefits of its FloraGLO
PR/New Media, New York/Westinghouse Digital Electronics,
for PR across the technology, lifestyle and entertainment
Partners, New York/Management Sciences for Health,
for comms. for its Leadership Management and Sustainability
program, a five-year USAID-backed project focused on improving
health in developing countries.
PR, New York/Trump SoHo Hotel Condominiums New York,
for launch and ongoing PR; DTZ Rockwood, real estate investment
banking firm, for a joint venture announcement and other
PR, and New York Helmsley Hotel, for PR for Mindys
Restaurant and Harrys New York Bar.
Morris + King Co., New York/Titan Worldwide, out-of-home
advertising company, for PR.
SheaHedges Group, McLean, Va./Apptis, IT solutions
for govt and industry; EMC Corp., storage and mangement
software and systems, and Induslogic Inc., which helps bring
software products to market.
York, Chicago/Univ. of Notre Dames Mendoza
College of Business, as AOR for advertising and PR for its
Marketing Communications, Chicago/
JohnsonDiversity Inc., cleaning, sanitation and hygiene
services for industries like lodging, food service, and
retail, for PR in North America. The firm has handled PR
work for JohnsonDiversity in the EMEA region since 2005.
Clark PR, Seattle/Noble House Hotels & Resorts,
real estate developer with 12 boutique hotels across the
U.S., to spearhead corporate and local PR. MCPR has recruited
Blanton PR, The Blaze Co., Kollaras Comms., Lehrman + Chin
PR, Wilson PR and The Zimmerman Agency, to assist.
Communications, Los Angeles/Chelsea Fine Custom Kitchens,
for PR and marketing.
Honig Co., Los Angeles/Aubrie Lemon, actress and
model, for publicity.
Russo, San Diego/Ambrx and Aerovance, both California-based
Rowland Communications, Toronto/Peanut Bureau of
Canada, as AOR for PR following a competitive review of
Canadian agencies. The PB is the Canadian branch of the
American Peanut Council and promotes U.S.-grown peanuts.
ARC guides consumer and health professional outreach, public
education campaigns, website and sponsorship management,
and trade-focused efforts.
Edition, June 21, 2006, Page 6
NASDAQ MOVES INTO NEWSWIRE
The Nasdaq Stock Market
has moved to acquire PrimeZone Media Network, a privately
held Los Angeles-based newswire.
The deal is the third
acquisition of a newswire this year and follows Berkshire
Hathaways acquisition of Business Wire and CCNMatthews
buying Market Wire.
We knew we were
the last one that hadnt been acquired, but we were
certainly content with going it alone, said Tom Madden,
CEO of the eight-year-old PrimeZone. But when Nasdaq
bought Shareholder.com [Nasdaq acquired the IR services
company earlier this year] and then came along with this
deal, it made sense that it would be a dynamite combination.
Nasdaq executive VP Bruce
Aust said the deal will enable the electronic trading market
to provide news distribution and media targeting services
to companies in an effort to maximize the value companies
receive from Nasdaq.
Madden declined to provide
the price of the acquisition, noting the deal is not yet
finalized. He called the move the next logical step
for our company.
Nasdaq had aligned with
MarketWire in the past as its preferred provider
of newswire services.
WEPR OF N.Y. JOINS AD WOMEN.
Women Executives in PR,
New York, founded in 1946 by Denny Griswold, who also founded
PR News, has become part of Advertising Women of New York.
Members will now pay their
dues to AWNY and will belong to a special sector
of the group.
Arlene Manos, AWNY president,
said AWNY recognizes that the definition of advertising
today includes a wide range of channels by which messages
reach a consumer. The purpose of the delivered message is
to enhance interest, and hopefully lead to a sale, or change
in perception. Within that full range of disciplines, PR
plays a vital part.
Christina Pagano, WEPR
president, said, We were established at a time when
there were no havens for professional female PR executives,
and WEPR filled that gap. Now, with women making up better
than half the PR professionals in the U.S., our networking
and professional development needs have changed.
Pagano joins the board
of AWNY. Rachel Honig and Karen Reina, WEPR directors, are
The WEPR sector will organize
events related to PR and will promote AWNYs events.
PR people who join AWNY can be active in the WEPR sector
as well as other AWNY committees.
AWNY, founded in 1912,
has 1,250 members. WEPR limited membership to 100 women.
For many years, the only new members accepted were the highest
PR titles in their organizations.
New York Women in Communications,
which broke away from the national Women in Comms. in the
late 1990s, has more than 1,100 members. Many of the members
are in broadcasting and publishing.
The Foundation of WEPR
becomes the Foundation of WEPR, a Special Sector of AWNY,
and will continue to award scholarships to students studying
PR. Patricia Davis continues as president.
Sachs, a former Dateline NBC producer
who recently penned a book on working mothers, to Dan Klores
Communications, New York, as a VP. She earlier worked on
Capitol Hill and as a media director for one of Larry Ellisons
New Internet Computer Company. Maryann
Desaulniers, a veteran PR pro in the U.K., has joined
DKC as an A/S in its hospitality unit.
Brewster, media relations officer and spokesman for
TIAA-CREF, to Walek & Associates, New York, as an A/E.
Barlowe, director of affiliate support operations
for HBO, to Wilen Group, Farmingdale, N.Y., as director
of operations for new business dev.
Lustig, a Weber Shandwick veteran, has moved to W2
Group,Waltham, Mass. The 25-year PR pro developed
and implemented marketing communications programs at the
Interpublic unit and established the firms training
curriculum, which has 70-plus courses. Prior to WS, Lustig
was at Weber Group and Neva Group. Larry Weber, CEO of W2,
said he needs Lustigs expertise to set up marketing
programs, systems and processes as the firm that he established
in 04 continues its growth.
Binzel, president and CEO of CoreNet Global, to Dittus
Communications, Washington, D.C., as a senior VP. She is
charged with heading development and oversight of the Financial
Dynamics units global public affairs practice. Binzel
was previously EVP of the National Cable & Telecommunications
Assn. and senior VP of govt relations for News Corp.
Jasper has been named managing director of Ruder
Finns Israel operation, replacing Charley
Levine, who is stepping down after an eight-year
stint, according to Richard Funess, president of RF Americas.
Levines firm was acquired by RF. Jasper was PR director
for Ciena Corp., a high-tech company that provides systems/software
to cable, telcom and government clients. He also worked
at Hill & Knowlton. RF Israel has repped General Electric,
Pfizer, Museum of Tolerance, Israels Olympic bobsled
team, Motorola, Simon Wiesenthal Center and Conference of
Presidents of Major Jewish American Organizations. Jasper
reports to Jeff Kahn, chairman of RF Israel and global chief
Roeder, who handled public affairs for the Crawford
law firm, to ZLR Ignition, Des Moines, Iowa, as senior account
manager for PR. He was previously with CMF&Z PR in Washington,
D.C., and The Strategy Group in Chicago. Traci
Thompson, a marketing veteran of the legal insurance
industry, has also joined ZLR as a senior A/M.
Riggins, senior managing director of Weber Shandwicks
opinion research unit, KRC Research, to APCO Worldwides
research and message development unit, APCO Insight, in
Europe. Prior to KRC, he conducted surveys for the U.S.
Information Agency for six years. He recently completed
a global project for OPEC to gauge how the oil cartel is
viewed by various stakeholders around the world.
Edition, June 21, 2006, Page 7
BOARD CHALLENGED (contd
from page 1)
sources said they rebelled against the work load given to
them by president Cheryl Procter-Rogers and the executive
factor is that the 12 non-EC directors found their power
was reduced to an advisory role by a new bylaw last year
that lets the EC act as the flexible extension of
the full board.
Shall Have the Power...
Saying that PRSAs
bylaws limit the Assembly from serving in a fully
democratic capacity, Central Michigan, headed by Andrew
Corner, proposed the following new bylaw:
The Assembly shall
have the power, by majority vote of the delegates present,
to pass resolutions instructing the directors to take action
on matters concerning the business and affairs of the Society.
may be introduced through the national office of the Society
up to 60 days prior to a meeting of the Assembly, or at
any time the Assembly is in session.
The board, in effect,
would report to the Assembly, which would become the
ultimate policy-making body of the Society. That wording
would take the place of wording that now says Assembly delegates
have and may exercise all the powers, rights and privileges
of members at an annual meeting.
Further new wording is
that while the board may oversee the management of PRSA
between Assembly meetings, any actions the board takes in
urgent situations must first be placed
before the Assembly for ratification.
Central Michigan, filing
its proposal before a June 15 deadline set by the board
for bylaw changes (if proposers wanted board approval of
such changes), noted that both the American Bar Assn. and
American Medical Assn. are governed by their Houses
of Delegates rather than their boards.
The ABA House of Delegates
formulates policy and is the ultimate
governing body of the ABA, says the groups bylaws.
AMA has a similar bylaw.
Said Central Michigan:
The bylaws we propose would help transform PRSA into
a more democratic membership organization in keeping with
the wishes of delegates, as expressed in a recent survey
as well as some individual [national] board members. PRSA
should be a Society of the members, by the members and for
Staff Power Struggle
Veteran PRSA members said
a power struggle among the board, Assembly and staff has
now burst into the open.
They say the 55-member
staff, on which there are no senior PR people, is making
all the big decisions including the move of h.q. downtown
(giving PRSA a $5.9 million rent obligation), the cancellation
of the printed members directory, and the continued
emphasis on the annual conference even though only 4% of
the members go to the conference.
Staff also plays a role
in blocking senior members from working at h.q., say PRSA
veteran members. Staff prepares the audit that understates
staff time on the annual conference by at least $1.5 million
and which fails to defer at least $1.5M in dues income and
fails to carry the $5.9M rent obligation, say the critics.
Three accounting professors
have criticized the PRSA audit but leaders have made no
Has Been Crippled
The PRSA board, say senior
members, has systematically crippled the Assembly since
1985 when the Assembly voted twice to move h.q. from New
York. Staff threatened to quit en masse if there was a move.
The board disregarded the votes and permanently cancelled
the spring Assembly.
Finding no organized opposition
in the Assembly, the board then began enforcing a long dormant
rule that delegates could only serve three years. This resulted
in an inexperienced Assembly that could easily be manipulated,
Assemblies were often
dis-assembled (on the one day of the year the
delegates met) into12-14 focus groups that then
reported to the full Assembly.
Board members further
choked off discussion each year by scheduling six or more
hours of presentations before delegates were allowed to
talk. By then it was usually late afternoon.
Copying Scandal Blocked
The 1994 Assembly, concerned
with the biggest scandal in PRSAs history, the sale
of about 3,800 information packets yearly in the early 1990s
made up mostly of articles copied without their authors
permission, ordered the board to talk to the authors and
report to the 1995 Assembly.
The motion was made by
Lou Capozzi of Manning, Selvage & Lee, now part of Publicis.
Instead of talking to
the authors or reporting to the Assembly, the board apologized
to the authors in April 1995 and declared the issue closed.
There was no further discussion at any Assembly.
Among other things annoying
Assembly delegates is the three-year limit on service for
delegates, who feel national has no right to tell a chapter
who can or cannot represent it; failure of the board to
hand out a written financial report at the 2005 Assembly,
although one was promised, and the refusal of the board
to compile and publish a list of delegates until one month
before the Assembly, thus cutting down on interaction among
the delegates and blocking members at large from contacting
PRSA/Miami in October
2005 criticized the board for operating in a climate
Website, Publications an Issue
Board control of the PRSA
website and the two publications, Tactics and Strategist,
is also an issue.
An example is that the
Central Michigan bylaw proposal is not on the PRSA website.
Any advertiser seeking
to advertise on the PR Students Society of America website
must first pay PRSA a $25,000 sponsorship fee.
Control of the PRSSA website is exercised by the PRSA board.
Edition, June 21,
2006, Page 8
2005 PRSA president Judith Phair and 2006 president Cheryl
Procter-Rogers repeatedly said they will make no
governance reforms until they first hear from members themselves.
Now there is a members
proposal (page one) to remove power from the board and place
it in the hands of the Assembly. Certain members are fed
up with the dictatorial, secretive ways of the board.
Thanks to a board directive
that all bylaw changes be put to it by June 15, there is
now five months for the dissidents to make their case against
Flaws too numerous to ignore
have turned up in the leadership of Procter-Rogers.
For her part, she did not have the seasoning that would
have helped by serving first as secretary and treasurer,
the normal path to the top.
Educator Marie Russell was treasurer in 2004 and was to
be president-elect in 2005. But Russell was too obviously
the choice of the PRSA staff which gave her top billing
on nine committees in the 2003 members directory with
the new title of senior counsel. It looked like
she was the most active member ever. This ploy helped her
to return to the board as treasurer in 2004 (in spite of
a bylaw saying directors are not to succeed themselves).
But the 2004 nominating committee, headed by 2002 president
Joann Killeen, picked Procter-Rogers as president-elect.
on June 13 about the resignation of director Ron Owens,
hung up on us. She had not communicated with us in any way
since March 20. We do not feel too bad about this since
she also hung up on the PRSA leadership twice (during two
conference calls May 5). At the end of 45-minute presentations
by her and other leaders, she asked for questions, waited
about two seconds, and hung up. These are the only two leader
calls we ever listened to that had no member questions.
Members didnt have time to collect their thoughts.
A reporter we hired to cover a speech she made to PRSA/S.E.Wisconsin
April 19 was ordered by her not to tape the call although
her speeches had been taped at two previous chapter visits.
Her next appearance is not scheduled until September.
These and other actions are not presidential. Her management
style has been a factor in the departure of two directors,
an unprecedented revolt.
The single spokesperson
policy of the PRSA board is proving ruinous. Instead
of training to deal with the press in the years before becoming
president, treasurers and presidents-elect train in silence.
They develop no skills in dealing with reporters or the
issues facing PRSA such as its false financial reporting,
lack of democracy, and failure to champion PR as an advocate
of corporate openness.
Procter-Rogers was silent during her year as president-elect
and Rhoda Weiss is the same. Jeff Julin, treasurer who is
in line to be president-elect, has set new records for silence.
None of these three retiring and shy people deserve to be
We hear that Weiss spends half or more of her time in Hawaii
with a client; teaches PR at UCLA, and is working on a PR
doctorate. How can she also be president of PRSA, critics
ask? We would ask Weiss these questions but she doesnt
It could be that Procter-Rogers
is angry at us because we have pointed out the contradiction
involved in her working for HBO and saying that PR pros
are supposed to be champions of ethics and must
have the moral courage to insist that our employers or clients
simply do the right thing (March 15 speech to PRSA/West
Virginia). But HBO, with 28 million subscribers, is probably
the worlds largest distributor of pornography. Honolulu
Hookers, one of its recent shows, covers prostitutes
as they make explicit deals with customers and broadcasts
the sounds as these deals are carried out in parked cars.
Churches and womens groups condemn porno as unethical
and debasing to women. Typical of HBOs attitude toward
women is a full page ad in the June 16 New York Times.
It says a good gift for Fathers Day is a set of HBO
series on DVD. Theyre full of bullets, babes
and brawls. Good, old-fashioned stuff.
The real work that
needs to be done in PR is rescuing it from the clutches
of sales and marketing and restoring its educational role.
Two news items illustrate this.
Women Executives in PR (New York) has become part of Advertising
Women of New York (page 6). AWNY president Arlene Manos
said: The definition of advertising today includes
a wide range of channels by which messages reach a consumer.
The purpose of the delivered message is to enhance interest,
and hopefully to lead to a sale, or change in perception.
Within that full range of disciplines, PR plays a vital
role. PR is seen as a subset of advertising.
New York PR veteran Richard Weiner (who ignited the Cabbage
Patch Doll craze in 1982) has written a book (The
Skinny about Best Boys, Dollies, Green Rooms, Leads and
other Media Lingo) that provides definitions of 2,000
terms but confesses there is no commonly accepted
definition of PR. He gives his own: PR is the
activities intended to analyze, adjust to, influence, or
direct the opinions of people, in the interest of an individual,
group or other source.
PR has wandered far from its original definition in 1903
by Ivy Lee. His credo was that The Public Be Informed.
Further details on any subject, he said, will
be supplied promptly and any editor will be assisted most
cheerfully in verifying any statement of fact. Accuracy
was the supreme value with Lee, not getting someone to believe
something or act in a certain way. With such organizations
as PRSA and the five ad conglomerates, we find ducking and
dodging press questions to be the order of the day.