The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, July 12, 2006, Page 1
EVALUATES HIV PR PITCHES.
firms are competing for a $500K assignment to develop and
guide a statewide HIV education campaign in Georgia.
GolinHarris, and Atlanta-based ad/PR firms Creaxion and
Images USA are pitching for the account. Images USA handled
a 2003 multicultural AIDS campaign for the state called
Peach States Division of Public Health began an RFP
process in March to find a firm to help counter a relatively
high rate of AIDS cases in the state 10th in population,
Georgia had the eighth highest total of reported AIDS cases
and seventh highest number of people living with AIDS.
WAGGED TAKES BMC SOFTWARE
Waggner Edstrom has replaced
Porter Novelli on BMC Softwares North American PR
account, following a review.
WaggEd took the reins
July 1 and edged GlobalFluency and Weber Shandwick after
an initial field of 15 was reduced. PN handled the work
for the last six years.
Sarah Russ, VP and GM
of the firms Austin office, heads the account.
Mark Stouse, director
of worldwide corporate comms. for BMC, called the finalists
the best communications teams in the world,
but said WaggEd was consistent in delivering a perspective
and value proposition that was unique and compelling.
Houston-based BMC develops
enterprise management software for companies like Dow Corning
and Home Depot.
Revenue for the fiscal
year ended in March was nearly $1.5 billion.
HSN SHOPS FOR PR PRO.
The Home Shopping Network,
which reaches more than 90M U.S. households, is looking
to hire a VP-corporate communications.
The St. Petersburg, Fla.,
position requires an executive with at least a dozen years
of experience with a mix of retail, fashion and entertainment
The key responsibility
is to establish internal and external strategies to drive
visibility and credibility for HSN through consumer and
trade media channels.
HSN is a unit of Barry
Dillers IAC/InterActiveCorp, which trades on the Nasdaq.
A relocation package is available.
Arnold Huberman Assocs.
is handling the search. 212/545-9033 or [email protected].
WIDMEYER LANDS D.C. DISASTER
partnered with the Center for Risk Communications, has picked
up a $355K PR contract with the National Capital Region
to develop risk communications in the event
of a disaster like a terrorist attack.
The NCR encompasses the
District of Columbia and surrounding areas of Maryland and
The new contract (there was no incumbent) runs through Jan.
31 and includes message development and media training for
14 scenarios from detonation of an improvised nuclear
device to a Category 5 hurricane. The Dept. of Homeland
Security is funding the effort.
Widmeyer and the New York-based
Center for Risk Communication pitched together as the Consortium
for Risk and Crisis Communication, although Widmeyers
name solely appears on the contract.
a $100K contract with NCR in May to develop a strategic
communications plan to highlight the regions preparedness
for a disaster.
SHOSTECK DRIVES TO STRAT@COMM.
Strat@comm has added Eron
Shosteck, who was press secretary to now-House Speaker Denny
Hastert, to its roster. He joins from the Alliance of Automobile
Manufacturers, which is a Strat@comm client.
Shosteck also has association
experience gained from stints at the Distilled Spirits Council,
Highway Users Federation (now known as American Highway
Users Alliance), National Soft Drink Assn. (now American
Beverage Assn.) and Health Insurance Assn. of America (now
Americas Health Insurance Plans). He also was managing
editor and media columnist for National Journals daily
political briefing, The Hotline.
Strat@comm is Fleishman-Hillards
transportation PR unit.
MINETA TO JOIN H&K.
Norman Mineta, a Democrat
who served in the cabinets of Presidents George W. Bush
and Bill Clinton, is slated to join Hill & Knowlton
as vice chairman later this month.
Mineta stepped down July
7 as Secretary of Transportation under Bush, a post he held
since 2001. He was Commerce Secretary under President Clinton.
Mineta plans to join H&K
on July 24 and will be based in Washington, D.C., reporting
to chairman/CEO Paul Taaffe. The California Democrat served
in the House of Representatives for 20 years representing
Silicon Valley and was vice president of Lockheed Martin.
Edition, July 12, 2006, Page 2
PRO WANTS TO DISCARD SOX.
Factor, whose New York PR firm in his name has handled financial,
entertainment and other clients in the past 30 years, has
emerged as a major figure in the Republican Party.
chairman of The Free Enterprise Fund, he told a Congressional
hearing in June that the Sarbanes-Oxley Act has had a $1
trillion negative impact on the economy and should be repealed.
supports a bill by Florida Republican Tom Feeney that would
exempt most public companies from having their internal
controls reviewed by auditors.
lawsuit by the Enterprise Fund wants the Public Company
Accounting Oversight Board (created by SOX) declared unconstitutional.
proposal is that a few companies be chosen each year for
Norris, New York Times columnist who reported Factors
comments June 23, disputed the $1 trillion cost, saying
the researcher who made this estimate, Ivy Zhang of the
University of Minnesota, later said it was too large but
would not give a new figure.
said the U.S. economy has boomed in the wake of SOX.
Factor, whose firm is
also described as a merchant bank, helped found
the Monday Meetings of businesspeople who discuss
economic topics. Urging him to do so, according to the website
whitehouseforsale.org, was anti-tax crusader Grover
Factor helped President
Bush in 2002 by hosting a $10,000-a-plate fundraiser in
his home to support GOP candidates.
Factor, according to sourcewatch.org,
is chairman of the New York Public Asset Fund and the Blue
Cross/Blue Shield Investment Advisory board. He is also
on the board of governors of the New York State Banking
Dept. Other activities include director and volunteer treasurer,
Metropolitan College of New York; director, Brooklyn Academy
of Music and American Theatre Wing; member, TONY Awards
administration committee, and member, Federal Savings &
Loan Advisory Council of the Federal Home Loan Bank (appointed
by President Reagan).
FIRMS GUIDE TROLLTECH THROUGH
A trio of PR firms is
handling global PR for Trolltech, a Norway-based Linux software
developer which successfully went public this month.
Spark PR (U.S.), Six Degrees
PR (U.K./Europe), and Ruder Finn (Asia) guide communications
for the company, which is being hailed as a pioneer for
dual-license operation because it develops both
open-source and subscription software. Its software is primarily
focused on mobile devices like phones and aims to challenge
the entrenched leaders in the space, Symbian and Microsoft.
Motorola has embraced Trolltech software and has developed
some products with the company.
Trolltech debuted on the Oslo Stock Exchange July 5 and
raised about $19M with the offering. Co-CEO Haavard Nord
said feedback from national and international investors
shows a high level of confidence in the company.
WPP BLOCKS SHAREHOLDER.
WPP Group blocked a shareholder
who planned to grill management from its June
27 London annual meeting, according to a report in the New
John Fiorilla, who lives
in New York and Milan, told the Post he wanted to ask WPP
about its legal battles, the failed merger in China and
a succession plan for CEO Martin Sorrell.
He also is concerned that
the ad/PR conglom may be footing the bill for the squabble
between Sorrell and Marco Benatti, the former country manager
That tussle may be more
about settling personal scores than a business matter, according
to Fiorilla. I wanted to ask if they believe the shareholders
should bear the cost of these if they are personal lawsuits,
the investor told the Post.
WPP denies that it moved
to silence Fiorilla. It says Fiorilla failed to show a valid
proxy. He carried a proxy from Lehman Brothers. WPP says
he needed one from Citibank.
NEBB HANDLES TAKE-TWO.
Veteran Wall Street pro
Ed Nebb is spokesperson for Take-Two Interactive Software,
which has revealed that it received grand jury subpoenas
from Manhattan District Attorney Robert Morgenthau seeking
documents from October `01 concerning hidden scenes in its
Grand Theft Auto video franchise.
Nebb told ODwyers
that he has had a four-year relationship with Take-Two,
working in the financial and IR spaces. He handles the account
through his Comm-Counsellors business.
Euro RSCG Magnet lists
Nebb as practice leader for its financial PR unit, but he
says he just consults with that Havas entity.
Take-Two has sold more
than 50M copies of its Grand Theft Auto series, which has
positioned the company as the bad boy of the
gaming business, according to the New York Times.
The game allow players to commit havoc in cyberworld.
Morgenthau wants to know
what Take-Two executives knew about hidden sexually explicit
scenes in its Grand Theft Auto: San Andreas video. The images
become visible by a program that was available on the `Net.
Those scenes were not disclosed to the Entertainment Software
Rating Board. Take-Two withdrew the game from the market
and then re-released it minus the graphic material.
The companys stock
trades at $10.15. Shares traded as high as $28.16 during
the past year.
MOORE HELPS FLORIDA REBUILD.
Moore Consulting Group,
a Tallahassee-based PR firm, beat two Sunshine State competitors
for a $500K PR contract to recruit workers to Floridas
booming construction sector.
MCG edged The Hester Group
and White Hawk/McCormick for the account.
The firm is charged with
evaluating and developing a marketing plan for the states
Florida reBuilds campaign, a $6M effort to train
Floridians in various building sector trades like roofing,
plumbing, and heavy equipment.
Edition, July 12, 2006, Page 3
1/3 OF U.S. SKIPS SUNDAY PAPER.
of Americans said they have not read a Sunday paper in the
past six months, according to a Zogby International survey
conducted for Parade magazine.
group cited time constraints, lack of home delivery, a preference
for TV news, and lack of interest as reasons for skipping
the fattest paper of the week.
percent of the 1,016 Americans polled by Zogby International
said they had read all four Sunday editions of their local
newspapers in the last month. But only 34 percent of respondents
in the coveted 18- to 34-year-old demographic said that
reading the Sunday paper is a priority, and only 29 percent
of that group have read all four Sunday papers in the past
(31 percent) cited Sunday more than any other day of the
week as their favorite day.
RADAR MOVES BACK ONTO THE
Radar, the pop
culture glossy, re-launches in August as a website with
at least a half dozen print issues planned for '07. This
will be the third re-birth of Radar in as many years.
The magazine is financed
by a group led by Yusef Jackson, son of Rev. Jesse Jackson,
and a business associate of California billionaire Ron Burkle.
The duo made an unsuccessful bid for the Chicago Sun-Times.
Radar editor Maer Roshan
says Jackson has promised him complete editorial control
and enough capital to keep the magazine financed for at
least five years.
The last resurrection
of Radar fizzled after New York Daily News and U.S.
News & World Report owner Mort Zuckerman pulled the
plug on a promised $25M cash infusion.
re-launched on July 4, combining the Internet with conservative
talk radio hosts.
The site podcasts the
programs of Salem Communications' Bill Bennett, Mike Gallagher,
Hugh Hewitt, Michael Medved and Dennis Prager. That group
is heard on more than 300 stations nationwide.
Townhall, which attracts
1.4M viewers a month with its opinionated journalism and
punditry, expects the radio hook-up will help activate the
conservative base to political action.
Hewitt notes that Townhall
is ramping up in anticipation of the '06 Congressional elections.
He serves as executive editor of the site that split from
the Heritage Foundation in '05.
HEARST READIES TAB
Hearst Entertainment will
air Tabloid Wars on July 24, a reality show
about reporters from the New York Daily News and
their battle to scoop the New York Post.
The one-hour series runs
for six weeks on the Bravo cable channel.
Editor & Publisher
previewed a pilot of the program. That magazine quotes
DN gossip columnist George Rush describing the favorite
part of his job.
Occasionally you can squeeze
the genitalia of powerful people in New York and make them
yell or threaten to sue you-and that's kind of a kick!"
SINGER PLAYS ROLE IN PRESS
Veteran PA counselor Sam
Singer is repping Wendy McCaw and her holding company, Ampersand
Holdings, which is front and center in a newsroom revolt.
Six journalists bolted
AHs Santa Barbara News-Press last week, charging
that the former wife of cellphone magnate Craig McCaw, with
meddling in the papers coverage.
That group included Jerry
Roberts, managing editor, George Foulsham, deputy ME, and
Donald Murphy, metro editor. McCaws company purchased
the 41K-circulation paper from the New York Times Co. in
Singer claims the resignations
happened because of plans to increase local coverage.
Roberts told the NYT the
group left because of ethical concerns about
blurring the lines between opinion and news. He says tensions
grew between management and the editorial side with the
April departure of publisher Joseph Cole, who served as
a buffer between the two factions.
Singers firm, Singer
Assocs., has extensive media experience, gained from representing
Hearst Corp. in its purchase of the San Francisco Chronicle
and Anschutz Investments acquisition of the San
Francisco Examiner. Singer told ODwyers
his firm also worked with KPIX-TV and KNBR radio in S.F.
Singer is a former reporter
who also ran GCI Groups western region.
THC DENIES POLITICAL PRESSURE.
The History Channel says
it did not pull Ottoman Empire: The War Machine
from its schedule due to pressure from the Turkish Government.
Turkey denies that the
killing of more than one million Armenians by the Ottoman
Turks from 1915 to 1923 was an act of genocide.
A rep for THC, which was
running promos for the program that was supposed to air
June 22, told Broadcasting & Cable, the program was
incomplete and did not meet its standards.
THC claims it will air the show in the fall.
PLACEMENT TIPS ___________________
a new network focused on entertainment and movies, is set
to launch on Sept. 27 claiming an audience of more than
28M cable/satellite subscribers. This network will cover
theatrical releases, DVD, video-on-demand, rentals, and
pay channels like HBO and Showtime.
The network is requesting
that it be added to electronic press kit and trailer distribution
Laura Fagin, director,
rights and clearances 213/443-2417; [email protected]
is point of contact.
New York Post has a new feature writer named
Marina Vataj. Shes looking for lifestyle feature ideas
and can be reached at [email protected].
(Media news continued
on next page)
Edition, July 12, 2006, Page 4
has aligned with Variety to set up a radio news bureau
in the entertainment trade mag's Los Angeles offices this
as Variety Radio News, the bureau will air reports on Sirius'
Los Angeles channel 150 with contributions from Variety
reporters and editors.
Business Media has bought trade data publisher Commonwealth
Business Media for $152M.
CBM provides international
trade and transportation data electronically on trains,
boats and planes carrying goods in the international trade
industry. Its products include The Journal of Commerce.
York private equity firm The Wicks Group of Cos.
has acquired urban music and lifestyle magazine Vibe from
Quincy Jones, the legendary music producer who started the
magazine in 1993.
Danyle Smith, music editor
for Vibe and former editor-at-large for Time Inc., has been
The magazine now extends
to Vibe Vixen, a magazine for women, Vibe online,
an on-demand network, and wireless service.
Colan, a former MTV Europe VJ, was named to replace
Amanda Congdon as anchor of the popular video news weblog
Riss, special projects editor for Working Mother,
has been named editor-in-chief of the New York-based magazine.
Riss was formerly EIC at Ticker and oversaw special
projects for Heart & Soul.
Connery, senior editor for Cooking Light,
to Florida Travel & Life, Winter Park, Fla.,
as editor. The Florida State graduate was a senior lifestyle
editor at Latina magazine and senior editor for Fitness.
Torabi, a business producer and reporter for NY1,
has joined TheStreet.com
in New York as the portal's first full-time video correspondent.
She was previously a business
columnist for AM New York and worked as a financial
reporter and research assistant for Money Magazine.
Torabi will work on the
company's "StreetWatch" video network.
Berger, a veteran wine writer, has joined Wine.AppellationAmerica.com
as editor-at-large for the Internet portal and publication.
His initial focus is the
emergence of appellations and terroir in North America.
Berger was formerly wine
columnist for the Los Angeles Times and was syndicated
nationally since 1979.
Bugbee has been promoted to managing editor for iMoneyNet,
including Money Fund Report and its other money-market
mutual fund newsletters and online reports.
LESS CAN MEAN MORE WHEN PITCHING.
Elaborate press kits and
lengthy press releases can be a major turn-off to the media,
said a June 28 panel of New York entertainment editors and
We get very beautiful,
very expansive press kits filled with things we just don't
need, said Melissa Rabinovich, producer for NY 1.
A lot of times a simple email would have been better.
The panel, hosted by the
Entertainment Publicists Professional Society, said its
the short, succinct pitches that often have a better chance
of becoming a story. PR pros should think like journalists;
condense pitches into a quick-selling lead and deliver its
myriad details only after the press takes the bait.
If you havent
thought about how you can deliver your pitch to me, you're
putting up roadblocks, said Nick Veneziale, a segment
producer for Good Day New York.
Think it through.
Have the story laid out for me so all I have to do is say
Shawn Thorgersen, features
editor for the Resident magazine company, said a good pitch
invariably wins over a press release when leading him to
a story. That isn't to say the art of the press release
is dead Thorgersen simply advised baiting the hook
first before supplying all the details.
Once I bite on a
story, I may refer to your press release, he said.
I would not discount the power of the press release.
Either youre going to write it now or you're going
to write it later
but we get a lot of fluff and I
just don't want to have anything to do with it.
Jessica Koslow, a freelance
arts and entertainment reporter who has written for publications
such as Time Out NY, Vibe, King, and
Urban Latino, advised placing a short pitch at the
top of a press release as a good way to get writers' attention.
Email is a particularly beneficial forum for this tactic,
she said, and advised using it whenever possible.
Just let me know
what the story is about and tell me how it fits into the
publication Im writing for, she said.
When emailing the media,
Thorgersen placed particular emphasis on the importance
of informative subject lines. According to Thorgersen, a
good subject line can make the difference between your pitch
landing print or winding up in the trash can.
Subject lines are
key. Sometimes publicists will leave them blank. And I wont
read it because it could be spam, he said. Sometimes
I'm looking for a story and a good subject line can make
The panel also agreed
that press releases placed in the body of an email is always
preferred over attachments. Besides being memory-intensive
and taxing on in-boxes, attachments sent from an unknown
source can send red-flags for a virus, especially if the
subject line isn't made clear.
Finally, the panel noted
that relationships between the press and publicists are
not made overnight. The panel advised publicists not to
get discouraged and to continue chipping away until something
Edition, July 12,
2006, Page 5
OF PR FIRMS
PR Worldwide reps Mercury Interactive, the Mountain View,
Calif.-based tech company that announced a huge restatement
of its financial earnings on July 3 and news that the Securities
and Exchange Commission may pursue civil charges against
three of its directors.
reduced its earnings by $525M from 92 to 04
due to stock option expense adjustments.
directors have received a Wells Notice from
the SEC, which signals that the government is likely to
file suits. The trio has told the SEC that they did not
participate in or know about any option backdating. They
deny violating any securities laws.
former CEO, CFO and general counsel resigned in 05.
The Wall Street Journal noted that Mercury is one
of the first companies caught up in the options scandal.
VP Paul Sherer handles the account.
Crenshaw Communications and WPP Groups Robinson
Lerer & Montgomery represented Bain Capital and
Michaels Stores, Inc., respectively, as Bain and The Blackstone
Group orchestrated a $6B buyout of the arts and crafts retailer
and brought it from a public to a private company. ...Horn
Group, New York, marked its 15th anniversary in June.
The firm was started in 1991 by Sabrina Horn to handle PR
for enterprise software startups, but has branched out to
also guide creative design and digital marketing for tech
companies in all stages. ...Sterling
Communications, Gig Harbor, Wash., has moved to a
larger space in downtown Seattle. 1809 Seventh Ave., #1414,
Seattle, WA 98101; 206/600-5758. ...Derek
Farley, a former VP for PR Newswire in an 18 year
career there, has set up Derek Farley PR in Charlotte, N.C.,
to show small companies how the big companies do [PR],
and more importantly, why they do it. Startup clients
include Carlson Restuarants Worldwide, TGI Fridays
and Pick Up Stix.
Portland, Me., and client Schneider National won nine Compass
Awards for marketing in the transportation and logistics
industry. The duo earned more awards than any other entrant.
The Compass Awards are doled out each year by the Transportation
Marketing & Communications Assn.
Raleigh, N.C., won four Bronze Telly Awards for multimedia
production. Three spots produced for the NC Health and Wellness
Trust Fund earned nods, while a corporate communications
piece for Blue Cross and Blue Shield of North Carolina also
won an award.
PR, Houston, won five Excalibur Awards for Excellence
from PRSA/Houston. That included four gold awards
non-profit PR, press conference, special event, and media
kit (printed) and a silver for grassroots/guerilla
marketing. Four of the awards came for the firms work
for the Houston-Galveston Area Council.
Lee Communications, New York/San Domenico NY, Italian
eatery, for PR.
Associates, New York/Russound, home audio-video products,
as AOR for PR.
Communications, New York/K. Hovnanian Homes, for
PR for its New Jersey Gold Coast operations,
and Water Management Technologies II, water decontamination,
for media relations and outreach to public officials.
Strategic Marketing Communications, Elmwood Park,
N.J./PlanetHospital, healthcare, for B2B PR and marketing
comms. and development of a patient origination campaign.
Portland, Me./ClaimVantage, insurance industry consulting;
PowerPay, credit card processing; Preti Flaherty, law firm;
Small Enterprise Growth Fund, venture capital fund, and
Skillful, home recreation retailer.
Communications, Newburyport, Mass./ECRM, imaging;
Expolmaging, filters for digital cameras; Interactive Video
Technologies, webcasting; Nancy Plowman & Associates,
print production consulting, and Teamwork Solutions, applications
and tools for Lotus, IBM and the Internet.
Advertising, Alexandria, Va./Jayco Real Estate Investments,
as AOR for advertising, marketing and PR.
Atlanta/Currahee Club, Toccoa, Ga., resort, for media relations
and event planning; Omnilink Systems, location-monitoring
tech company, for media relations, e-mail marketing and
trade show management, and InnoVergent, tech consulting,
for web work and e-marketing.
Financial Group, Lake Mary, Fla./Most Home Corp.,
MedeFile International, and Chemokine Therapeutics Corp.,
for investor relations counsel.
Group, Boca Raton, Fla./Bikers Against Drunk Drivers,
or B.A.D.D., for PR and a marketing campaign to capture
a larger audience for the 20-year-old group.
& Goldberg, Hollywood, Fla./Dolphins Enterprises,
sports and entertainment development company started by
Miami Dolphins football franchise owner Wayne Huizenga,
Ink., Miami/Sabrina Monte-Carlo, luxury fashion and
accessories emporium, for PR and events.
Communications, Elkhart, Ind./Optimal Solutions,
insurance and financial svcs. for businesses, as AOR for
PR Consulting, Auburn Hills, Mich./FEV Engine Technology,
Gardiner, San Diego/Seaport Village and Del Mar Plaza,
shopping centers, for advertising, PR, events and promotions;
Alvarado Hospital, for adv. and special projects, and Ripping
Revolution, which digitizes CDs for MP3 player use, for
launch and ongoing PR.
Edition, July 12, 2006, Page 6
PUTS U.K. PRINTER ON THE BLOCK
has put its British litho and digital printing unit, which
employs 124 staffers on the auction block.
Pims Enterprises operation was put into receivership due
to cash flow problems. Chairman Julian Henchley said for
the time being it is business as usual until
a buyer can be found.
Glickman, in Pims New York office, told ODwyers
that the selling off of the U.K. print business will have
no effect on the companys U.S. and Canadian businesses.
SURVEY: HOURLY RATES ON THE
Hourly rates of PR agency
professionals have increased dramatically, with CEOs billing
in line with counterparts in the legal and accounting field,
according to a survey by M&A and search firm StevensGould
Partners, New York.
The national average hourly
rate of an agency CEO has hit $322, a figure that rises
to $364 an hour in New York and $344 in Washington, D.C.
That figure was lowest in the Southeast and Northwest, where
CEOs billed at $284/hour and $280, respectively, on average.
CEOs at firms with billings
of more than $25M billed out at an average of $470/hour,
while top executives at firms below the $3M mark billed
The hourly rate for an
A/E is now $320; senior A/E, $161; A/S, $180; A/M, $202;
VP, $226, and EVP, $272.
StevensGould said 151
CEOs responded to the survey. Agency heads are now
right up there with lawyers, CPA firm partners, and other
consultants, said partner Rick Gould, who called that
fact a historic milestone for the PR industry.
Thirty-eight percent of
the firms surveyed said they sometimes use one rate for
all, with seven percent using so-called blended rates exclusively.
Average blended rate was $172/hour.
DWJ GUIDES OBESITY PROJECTS.
DWJ Television, Ridgewood,
N.J., produced a satellite media tour for Sahlman-Williams
PR called Produce for Kids, which was sponsored
by a dozen vegetable growers and marketers like Sunkist,
Tropicana, Dole and Chiquita.
The project was part of
a larger campaign aimed to get kids to eat healthier food
and to counter a nationwide obesity trend that has been
described as epidemic.
The SMT featured Connie
Evers, a registered dietician and author. DWJ also produced
B-roll and a follow-up VNR.
The video PR shop tackled
obesity of a different sort with a VNR project about overweight
pets for Euro RSCG Worldwide and client Hills Science
That work centered around the National Pet Fit Challenge.
Strategic Services, Washington, D.C., recently helped
Planned Parenthood launch a MySpace profile to fight an
abortion ban in South Dakota.
M+R said more than 2,000 people signed on as friends
as part of the PPs Stand with the States
Kammerer, A/S for Amies Communications, Irvine, Calif.,
to Halstead Property, New York, as director of communications.
She was previously area director of comms. for the American
Cancer Society and PR manager for Money Magazine.
Anderson, VP of corporate communications and investor
relations for malpractice insurer NCRIC, has joined the
Physicians Insurers Association of America, the national
trade group for doctor-owned and operated insurers, Rockville,
Md., as director of PR and marketing. Anderson was with
Washington, D.C.-based NCRIC for 12 years, guiding PR and
communications through a corporate restructuring and IPO.
Earlier, he was SVP of IR for the company.
Keroes, media relations consultant for Walt Disney
World Parks and Resorts, to Yesawich, Pepperdine, Brown
& Russell, based in Orlando, Fla., as an A/E.
Wolfe, PR director for Rochester College, to Marx
Layne & Co., Farmington Hills, Mich., as an A/E.
Wright, an events marketing exec with Target Corp.,
to Tunheim Partners, Minneapolis, as an A/S to head a new
events marketing entity for the firm. Emily
McGrath and Amy
Sokolski have rejoined the firm as an A/S and A/E,
Pugh and Jessica
Trzyna to account managers, Stanton Communications,
Izquierdo to VP of communications and marketing for
Florida Atlantic University. She joined FAU in 2003 as director
of media relations and later became executive director of
comms. She previously was with Florida International Univ.
Boylan and Leigh
Wagner to senior VPs, Public Communications Inc.,
Chicago. Peter Barry
was named VP.
Triandiflou, director of PR for Williams Wyatt, to
account manager, Praco PR Advertising Co., Colorado Springs,
Colo. She handles creative work, media relations and strategic
Schlueter to VP of communications, Boeing Commercial
Airplanes, Renton, Wash. He previously led media relations
and international/sales communications for the unit, and
earlier was director of international comms. for Boeings
McQueeny, chairman of Winning Strategies, Newark,
N.J., was named PR Professional of the Year by PRSA/N.J.
He was formerly chief of staff and spokesman for Sen. Frank
Lautenberg (D-N.J.) and earlier was White House bureau chief
for the Star-Ledger.
Kraus, president and CEO of APCO Worldwide in Washington,
D.C., was named Ernst & Young Entrepreneur of the Year
for Greater Washington.
Carlson, president of Tucker/Hall, Tampa, Fla., was
elected VP for the Americas region for PR Organisation International,
a group of independent firms.
Edition, July 12, 2006, Page 7
IS OUT TO ANNIHILATE OPPONENTS.
secret to Sitrick & Co.s success is that it treats
major news organizations as if they were bullies in need
of a public thrashing, according to a profile of crisis
counselor Mike Sitrick in Julys Los Angeles
was one of the earliest to understand that many Americans
no longer see the press as champion of whats good
and right but as an insular, elite unto itself. His
effectiveness is inextricably linked to his tough-mindedness,
to a desire not only to engage in battle but to annihilate
belief that he can dictate news coverage stems in part of
his practice of almost exclusively hiring ex-journalists.
The firms 50 employees include veterans of the Los
Angeles Times, Wall Street Journal, Orange County
Register and Newsweek, NPR and KCBS.
Limbaugh, Archdiocese of Los Angeles, Kaballah Center and
Halle Berry are among clients of S&C. Sitrick says the
only clients that he ever turned down are Michael Jackson
and O.J. Simpson.
magazine says Sitricks clout is unrivaled
in the Los Angeles market and that he has only a few peers,
notably Gershon Kekst in New York and Eric Dezenhall in
claims `05 revenues in the $30M range and a profit margin
of more than 15 percent. The magazine says Sitrick, who
bills $695 an hour, is thinking about taking his company
public or purchasing some boutique shops to expand its reach.
Oney, who wrote the piece, informs readers about Sitricks
collection of 15 gleaming wristwatches. They are encased
in a glass-door box, and attached to automatic watchwinders.
Lately, Sitrick has been sporting a $61K Patek Philippe
Perpetual Calendar model.
publicists love of watches speaks to the world
he lives in and has mastered; the 24-hour-a-day, seven-day-a-week
theater-in-the-round that is the modern media, according
D-T-C ADS HURT RX BIZ.
Pfizer CEO Hank McKinnell
told Chief Executive magazine that the pharmaceutical
industry has a lousy image partly due to the explosion of
Big Pharma didnt
do enough to stress the importance of the doctor-patient
relationship, he said.
The ads created great
visibility for products, but also built somewhat of a backlash
when people began to realize that they could not afford
the drugs, according to the executive.
McKinnell also said Big
Business is beginning to get the importance of corporate
social responsibility. While shareholders remain the No.
1 constituency, the Pfizer chief said that rather
than being seen as part of the problem, theres increasingly
recognition that in healthcare and the community, we have
to be seen as part of the solution.
Pfizer spends more than
$1B on causes throughout the world. McKinnell spends about
five to 10 percent of his time on CSR issues.
RS&E LOOKS TO DEFEND AIRPORT
Sacramento marcom firm
Runyon Saltzman and Einhorn is the incumbent defending a
$500K/year PR and advertising account with the Sacramento
The firm has worked with
the county-run system which includes an international
passenger airport, two military/cargo/freight hubs, and
a public use airport for training for the past 20
When RS&E was first
hired, the airport system did not have any PR staff. Its
current pact expires at the end of June but an extension
is in the works as the airports Board of Supervisors
collected proposals from an RFP through July 7.
The 39-year-old airport
system spans 6,000 acres north of downtown Sacramento, the
Golden States capital.
transported 10.2M passengers in 2005 and the board estimates
its economic impact on the area at more than $1.6B each
Mather Airport and Executive
Airport handle military, general aviation and commercial
freight traffic, while Franklin Field is a public-use airfield
used mainly for flight training.
The RFP is available via
the SAS website, www.sacairports.org.
LALAND LANDS AT NOVACEA
Paul Laland has taken
the VP-corporate communications post at Novacea, a biopharmaceutical
company based in South San Francisco. He joined from VanGen,
where he was VP-PA.
Novacea is focused on
licensing, developing and commercializing treatments for
cancer. It has candidate drugs in critical trials for breast
and prostate cancer.
Laland, prior to VaxGen,
was co-chair of Fleishman-Hillards global healthcare
practice and leader of its life sciences group on the west
He also worked in PR at
Genentech, Synergen and G.D. Searle. Laland also held posts
at GCI Group and Burson-Marsteller.
Novacea went public last
year, selling 6.3M shares at $6.50. The stock currently
trades at $8.30.
SHARLACH IS BACK IN TOWN.
Jeffrey Sharlach has returned
to New York to head the new outpost of Miamis The
The Madison Ave. office
(212/620-4100) will enhance outreach to the national media
and support the growth of TJGs U.S. Hispanic division,
Sharlach worked in New
York at Carl Byoir, Burson-Marsteller and Rowland before
heading south to set up his firm in `93.
He told ODwyers
that he plans to split his time between New York and Miami.
Sharlach has his eye out for a managing director for the
Big Apple office.
TJG has offices in Argentina,
Brazil and Mexico. It handles clients such as British Airways,
FedEx, Diageo, Kodak and American Express.
The firms headquarters
remain in Miami under president Jorge Ortega and COO Brian
Edition, July 12,
2006, Page 8
stockholder John Fiorilla fears that WWP funds are being
used in a personal battle
between WPP CEO Martin Sorrell and the former head of the
firms Italian operations, Marco Benatti.
wanted to asked questions at the WPP annual meeting June
27 but was blocked on a technicality (his proxy came from
Lehman Brothers rather than Citibank).
difficult questions is not good PR in the long run although
it works in the short run. The truth is bound to come out
sooner or later. Sorrell has set a bad example for WPP-owned
PR units such as Burson-Marsteller and Hill & Knowlton.
fight with Benatti has had scant coverage in the U.S.
but not in Italy and the U.K. Fired on Jan. 9, he was sued
by WPP on conflict-of-interest charges. He counter-sued
and on June 20 asked a U.K. court to move the trial to Italy.
part comes from the fact that Sorrell, who was divorced
by his wife [Lady] Sandra Sorrell in 2005 after 33 years
of marriage, allegedly had an affair starting in 1993 with
Daniella Weber, former secretary of Benatti. She went to
work for Benatti at 19 and later served as a translator
for Sorrell. She is currently COO of WPP/Italy.
Sandra Sorrell learned
of the affair in 1999, said her 472-page court filing. She
banished Sorrell to the basement of their mansion at one
point. The divorce settlement cost Sorrell $50 million+.
WPP charges that Benatti
hid his interest in Media Club, a company that WPP bought,
and wanted excessive commissions for helping in the purchase.
Benatti, who denies the charges, says his reputation has
suffered enormous damage and WPP is keeping
personal items such as paintings, sculptures and a motorcycle.
He says a leadership struggle broke out between
him and Weber.
Italian newspapers have
portrayed the dispute as a personal battle between
two powerful and combative figures in the ad business.
An article in the London Times was headlined, Anger
and hatred of Benattigate. La Stampa,
Italian paper, called it a tale of sex, lies and break-ins
that has shaken the ad world (WPPs Milan office
reportedly was broken into in May).
blockage of questions by Fiorilla is symptomatic of the
harsh tactics being used by some institutions in
their relations with the press and public. Such tactics
were common in the early 1900s and led Ivy Lee to invent
the industry of PR which would cheerfully provide
truthful answers to reporters. A backlash had developed
to the rampages of the Robber Barons that was
resulting in tough anti-trust laws.
However, the war
on the press (and public) continues today with some PR counselors
boldly saying that is what they do. These include Mike Sitrick
who told the July Los Angeles magazine that he is
tough-minded and treats major media as
if they were bullies in need of a public thrashing..
His desire is not only to engage in battle with media but
to annihilate opponents. The mag said Sitricks
clout is unrivaled in L.A. The firm
hires mostly ex-reporters and claims fees of $30 million
and a staff of 50. Other peers in combativeness
are said to be Kekst and Co., New York, and Eric Denzenhall
of Washington, D.C., described as the pit bull of
PR by Business Week (April 17).
Internet is frightening Sorrell because it is loaded with
socialistic anarchists (free websites,
bloggers, etc.) and because firms like Google threaten to
take away adlands biggest source of incomethe
giant media buyers.
The Internet is
the most socialistic force youve ever seen,
Sorrell told a U.K. newspaper conference June 20.
were attacked by Edelman CEO Richard Edelman in his blog.
is absolutely stunning in its recidivism, said
Edelman, who feels that the era of top down messaging
by institutions is over, replaced by consumers accessing
and sharing information on the web. Edelman noted that Sorrell
also expressed concern about Google making life difficult
for the ad industry. Ad agencies are making their
real money these days in media buying and planning,
in an overview of advertising in the 2005 WPP annual report,
(available at wpp.com), says Google has already made wholesale
purchases of print media, retailing the space in smaller
amounts to clients. This is just what the media buying
units of advertising have been doing for many years, acquiring
They might buy, for instance,
100 ad pages of a consumer magazine at one-third the rate,
paying cash. Then the media buyers either sell the space
at nearly full price or barter it at full price. The deals
are complicated but a lot of profit winds up in the hands
of barter companies, some of which are owned by the ad conglomerates.
Omnicom owns Icon Intl, Stamford, Conn., and Interpublic
Sorrell says media buyers
have become so powerful that they refuse to report to creative.
The tail, in effect, is now wagging the dog.
Creatives are demanding
re-integration but Sorrell says its too latethe
toothpaste is out of the tube. The same thing happened
to advertising. Financiers, who were supposed to work for
adland, took it over and now make most of the important
ad congloms have another worry, the increasing cost of debt.
No longer can Omnicom float interest-free CoCo (contingent
convertible) bonds. WPP has the biggest debt, $3.53 billion.
It carries goodwill of $10.7B and has net
tangible assets of -$4.8B. OMCs debt is $3.37B;
Publicis, $2.73B and Interpublic, $2.23B (total of $11.86B
not including Havas which was not available on Finance.Yahoo).