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Internet Edition, July 26, 2006, Page 1


A public-private consortium in California’s San Bernardino County is planning a wide-ranging public education effort to curb fire dangers in the region’s tinderbox forests.

Under the umbrella of the Mountain Area Safety Taskforce, or MAST, the groups – including entities like the U.S. Forest Service, Southern California Edison, and San Bernardino County Fire Dept. on down to the local level – want to educate landowners, businesses, schools and legislators about dead and dying trees which pose fire risks in the area east of Los Angeles.

The county has issued an RFP for a competitive review to tap a PR firm to bolster the efforts over two years with a potential option year.

The work would include PR, media relations, a web revamp of, and production of newsletters, posters and other tools.

Gov. Arnold Schwarzenegger declared a state of emergency in San Bernardino County last week.

A large fire, dubbed the Sawtooth Complex fire, has destroyed 50,000 acres in the state as firefighters are trying to prevent it from hitting the San Bernardino forest, where a smaller (8,200-acre) fire is raging.

Drought, pollution, and an explosion of tree-killing bark beetles have all contributed to a glut of dead or dying trees in the region.

The PR effort is expected to kick off in September upon approval of a firm. Proposals are due Aug. 3 (questions by July 28). Terri Martinez ([email protected]) is heading the search.


Wal-Mart Stores, in its latest move to embellish its image, has hired Edelman vice chairman Leslie Dach as executive VP/corporate affairs & government relations. He begins next month and reports to CEO Lee Scott.

Scott called Dach's hiring “part of Wal-Mart’s transformation over the last year.”

Dach had been running the Wal-Mart account at Edelman. He has strong credentials in the Democratic party gained from work for the Presidential campaigns of Jimmy Carter, Ted Kennedy and Michael Dukakis. Dach also served as director of scheduling and advance for former Vice Presidential candidate Geraldine Ferraro.

Edleman paired Dach in D.C. with former aide to President Ronald Reagan Michael Deaver for a one-two Democrat and Republican punch.

Deaver was upped to chairman/D.C. from vice chairman with Dach's departure. Bob Rehg was appointed president.


Fleishman-Hillard has appointed Dave Senay, 50, CEO to succeed 68-year-old John Graham, who will lead the new office of the chairman.

Paul Johnson, who is regional president for mid-Atlantic and Latin America, has been tapped vice chairman/worldwide growth and president of the Omnicom unit’s public affairs operation.

Senay has served as general manager of F-H’s headquarters office in St. Louis and regional president for three units: central U.S., Canada and Europe/Middle East and Africa.

Joining Graham, Senay and Johnson in the office of the chairman are vice chairmen-operations Bill Anderson and Kurt Wehrsten, chief talent officer Agnes Gioconda, president-client relations Jack Modzelewski, chief financial officer Fred Rohlfing and regional president/managing director of Communications Consulting Worldwide Peter Verrengia.


The Pentagon has dropped one of the Lincoln Group’s PR contracts in Iraq, according to the firm’s spokesman Bill Dixon.

LG gained notoriety with news that it was distributing pro-U.S. stories in the Iraqi media. It was one of three firms working on a contract in Iraq that may be worth $300M over the next five years.

The Pentagon decided to consolidate the work with a single contractor, SYColeman. Science Applications International also was dropped.

Dixon said Lincoln Group remains active in other “transitional areas” of the world. He said the firm has government contracts in Afghanistan, Pakistan, Jordan, United Arab Emirates and Bangladesh.


Mac Jeffery, senior VP of global PR for Samsung Group, has moved on to Raytheon as VP of global PR.

The 51-year-old executive takes the reins as top spokesperson for Waltham, Mass.-based Raytheon, reporting to Pam Wickham, a former GE PR exec and VP of corporate affairs and communications who joined the company last year.

Jeffery was director of PR for IBM’s Asia-Pacific operations, based in Tokyo, in a 17-year career with Big Blue. Earlier, he was senior comms. director at satellite maker Loral Space & Comms. and its satellite phone unit Globalstar.

He also held posts with Hill & Knowlton in Hong Kong and PepsiCo.

Internet Edition, July 26, 2006, Page 2


Topps Co. has told shareholders to reject the recommendation of Institutional Shareholder Services, the independent proxy advisory board, that they vote their shares for a dissident slate of directors running for election at the July 28 annual meeting.

ISS noted that the “presence of the dissidents on the Topps board would likely prove beneficial to long-term shareholder value.” The dissidents, who want to either split Topps up or sell it, have the “skill sets” needed to shake up the company, according to ISS.

The dissident faction called the Topps Full Value Committee is an entity of hedge funds Pembridge Capital Management and Crescendo Partners. The Committee claims the venerable New York-based trading card company is mismanaged, and pays “outrageous” salaries and bonuses to staffers.

Topps, which uses Joele Frank, Wilkinson Brimmer Katcher and Mackenzie Partners, for financial PR says ISS overlooked the fact that the dissident nominees "have no relevant experience in sports and entertainment, media and advertising, or banking and finance that would bring value to the board." It claims that its strategic plan is just starting to bear fruit."

Topps’ first-quarter net jumped to $1.6 million from $897K.


Judi Mackey, who was senior VP in Hill & Knowlton's corporate and financial practice, has joined Lazard as senior VP/director of communications. She joined H&K in ’04, taking over the financial duties from Ron Hartwig.

Prior to H&K, Mackey chaired Burson-Marsteller's corporate & financial practice and headed Edelman's global reputation management group.

She will work closely with Richard Silverman, director of global communications (New York), and Richard Creswell, deputy director of global communications (London).

Lazard, which was founded in 1848 in New Orleans, provides mergers & acquisitions counsel, asset management and restructuring work in 16 countries.


Barbour Griffith & Rogers has a $50K a-month contract with the National Dialogue Party of Lebanon through mid-October.

NDPL was formed in `75 to promote a “sense of belonging” and patriotism among the diverse population of Lebanon.

The party is headed by businessman and CEO of Future Management Holdings Fouad Makhzoumi. His Makhzoumi Foundation has provided vocational training and healthcare to more than 100,000 Lebanese based on a “need not creed” philosophy. Makhzoumi also served on the international advisory board of the Council on Foreign Relations.

BG&R’s role is to facilitate communications between its client and the U.S. foreign policy-making apparatus.

The Interpublic unit will receive a $10K a-month pay hike if the contract is extended beyond October.


Fraser Seitel, author of The Practice of PR and a columnist for, and Robert Scoble, former Microsoft blogger and author of Naked Conversations, are among speakers at the tenth annual Ragan Strategic PR Conference Sept. 20-22 at the Knickerbocker Hotel, Chicago.

The conference will cover a wide range of topics including the new "social media"–blogs, podcasts, wikis and other tools that "help build relationships with audiences."

Wikis is a web function that allows many participants to voice their opinions on a subject.

Seitel will highlight "the best and the worst" in communications in addressing the annual luncheon.

Scoble, who left Microsoft last month for startup, will keynote the conference in explaining how social media are changing the way companies talk to customers, journalists and other audiences.

Ragan has started a wiki for the conference at The object is to get people to contribute opinions in advance of the conference so they can be discussed at the meeting.

Registration for the event is $895 until July 21 and $995 after that. (Info:

PR and PR service executives will be present from Delahaye, Hitachi Data Systems, Humana, KD Paine & Partners, Microsoft, Northwestern University, PR Newswire, RDM Communications, Society for New Communications Research, v-Fluence, Crescenzo Communications, and Watermark Communications.

The main areas being covered by the conference are PR fundamentals, social media, media relations and nonprofit PR.


International Coal Group, owner of the Sago Mine in West Virginia, has brought in an executive to develop and handle its communications with investors and the press.

Ira Gamm, an IR consultant who serves as president of NIRI's Cleveland/Northern Ohio Chapter, has taken on the role of VP of IR and PR for ICG.

The coal producer endured widespread scrutiny as the media fixated on 14 miners trapped in the Sago mine in January. One miner survived the ordeal. Dix & Eaton helped ICG with communications during the accident and its aftermath.

Ben Hatfield, ICG's CEO, said Gamm will play an important role in communicating the company's progress to its constituents.

ICG was set up in 2004 by an investor group. It has 12 mining complexes across Kentucky, Maryland, and West Virginia, and a single operation in Illinois.

Gamm held IR posts with NACCO Industries, which owns North American Coal Corp., and Figgie International. He has worked in PR for Figgie, United Airlines and Walgreen Co.

PRSA hired Spencer Stuart as the search firm for a COO to replace Catherine Bolton, who leaves Dec. 31. Korn/Ferry International handled the last search in 1993 that resulted in the hiring of Ray Gaulke.

Internet Edition, July 26, 2006, Page 3


The Wall Street Journal will begin selling ads on its front page starting in September. The “jewel box” ad space will appear in the lower right hand corner of the page.

“The front page of The Wall Street Journal will provide the greatest opportunity available anywhere, in any medium, for advertisers seeking to reach a large, affluent and influential audience,” said publisher Gordon Crovitz in announcing the move.

The Journal began putting ads on the front page of the “Money & Investing” section last September. It started placing front page ads on the European and Asian sections the following month.


A group headed by actor Robert DeNiro has ended negotiations to purchase the New York Observer.

“Unfortunately, we could not come to mutually acceptable terms,” Craig Hatkoff, a partner in DeNiro's Tribeca Enterprises, said in a statement.

Observer publisher Arthur Carter has met with nearly two dozen potential buyers during the past several months, according to the New York Times. The Observer loses about $2M a year.


Sitrick and Co. is guiding PR for top Mexican music label Disa Records as the company has sued half-owner Univision Communications, the Spanish-language media giant.

Disa is alleging Univision has employed “heavy-handed legal tactics” to block a 2001 agreement under which Univision acquired half of Disa with the apparent obligation to eventually buy the entire label.

Disa is controlled by the Chavez family of Monterey, Mexico, under the company name Empresas Chavez II B.V. The company says it is in good financial health on the strength of platinum-selling artist Group Montez de Durango.

Univision has declined to comment on the suit.

Sitrick's Los Angeles headquarters handles Disa.


Bill Lane, managing editor of the Boston Business Journal since ’01, has joined the Castle Group in Boston. As VP/PR, Lane is charged with helping clients with media strategies.

Lane also was business editor of MetroWest Daily News and responsible for six bureaus for

Castle's clients are Genzyme, MFS Investment Management, Moritz College of Law at The Ohio State University, CircleLending, Stacy's Pita Chips, Symantec and Eons.


Edward Moss assumes the publisher post at the Akron Beacon Journal on Aug. 7. He succeeds James Crutchfield, who had that position since ’01.

Black Press Ltd. is expected to complete its acquisition of the Beacon Journal from Knight Ridder at the end of this month.

Moss is VP-sales and marketing at Media General in Richmond, Va. Crutchfield plans to stay at the Beacon Journal for about two months to help with the transition.


Viacom's MTV Networks unit is asking entertainment PR firms if they have any clients that could be showcased on its “My Super Sweet 16” program.

The documentary-style show features behind-the-scenes footage that goes into planning “over-the-top” Sweet 16 parties, coming outs, debuts and Quinceaneras.

MTV wants to "capture every aspect of the party process from invitations, to food, to gowns, to entertainment and beyond," according to a note from Helene Sherr (212.654.7343 or [email protected]).

She reckons a suitable event for MTV would cost in the $100K range.


Nearly three-quarters of Fox News Channel viewers identify themselves as Republicans, according to a study of California cable news watchers by the Survey and Policy Research Institute in San Jose, Calif.

That viewership compares with a slight majority (51 percent) of CNN and MSNBC viewers who say they are Democrats.

Only 20 percent of Fox watchers call themselves Dems.

The party affiliation is also stoking views of current events. Nearly 60 percent of Fox viewers approve of the job President Bush is doing, according to the SPRI survey, compared with national polls which place the president's overall approval in the high 30s. Among non-Fox viewers, only 25 percent approve of the president's job performance.

The ongoing war in Iraq struck similar tones. Fifty-four percent of Fox viewers say invading Iraq was worth it, compared to 33 percent who say it was not. But only 25 percent of non-Fox viewers say it was worth it, and a whopping 69 percent say it was not.

SPRI polled 891 Californians over 18 years old in late June for the study.


A handful of prominent media and political figures have formed, an online community portal focused on "opinion drivers" aimed at capitalizing on the social networking craze.

The site is slated for a fall launch.

Ron Fournier, former chief political writer for the Associated Press; Mark McKinnon, adman for George W. Bush, and former Bill Clinton press secretary Joe Lockhart, now a partner in the Glover Park Group PR shop, are among the 10 co-founders.

Fournier said the portal is the "next big thing in modern communications and community." He noted the site will allow every member of the community to sound off on the same level of the "opinion drivers."

Louder Than Words is handling PR.

(Media news continued on next page)

Internet Edition, July 26, 2006, Page 4


Fairness and Accuracy in Reporting issued an “action alert” on July 24 to protest the Federal Emergency Management Agency’s policy of banning victims of Hurricane Katrina from talking to the press unless they are accompanied by a FEMA PR official.

The Baton Rouge Advocate broke the story after its reporter interviewed former New Orleans residents living in two FEMA trailer parks.

FEMA spokesperson, Rachel Rodi, told the Advocate that if a resident invites the media to a trailer that person must be escorted by a FEMA rep.

In another instant, Amy Goodman of “Democracy Now” was told to turn off her tape machine when she was talking to a Katrina victim who was not with a FEMA minder.

FAIR notes that FEMA’s website urges people to report “allegations of civil liberties or civil rights abuses.”

It wants people to contact Dept. of Homeland Security director, Richard Skinner, to protest FEMA’s policy of “interviews only with a minder policy.”


Only one percent of college students say they read magazines or newspapers, while 43 percent spend 10 or more hours on the Internet, according to job/career services company Experience Inc.'s annual "Media Perception" study.

Of that Internet activity, 22 percent of college students write blogs and one-fourth create or listen to podcasts. On viewing content, the numbers are even higher. Nearly half (47 percent) say they read articles posted on websites and create or view online videos, and 34 percent read blogs.

In contrast, only six percent of the 350 students polled said they listen to the radio.

The most widely visited online media included Google, Yahoo! and MySpace, while "offline" media cited were CNN, the New York Times and Wall Street Journal.

Asked about advertising, 40 percent said they'd most likely respond to a humorous ad and 50 percent said they are more likely to respond if an ad appears across two or more mediums. Only 28 percent said they prefer fact-based ads.

Briefs ____________________

O’Reilly Media, Sebastolopol, Calif., is set to launch a quarterly magazine for do-it-yourself arts and craft hobbyists called Craft.

Its first issue will include 20 projects like making a felted iPod cocoon and embroidering a skateboard. The publisher said it will incorporate technology, creative recycling and unique materials into the $14 billion a year craft industry.

The magazine will be available at newsstands and bookstores in October with a cover price of $14.99.

Washington, D.C.-based law/lobbying firm Patton Boggs has launched a semi-annual magazine called Capital Thinking. The cover story for its inaugural edition covers the healthcare crisis, while inside topics range from Shari’ah finance to the top 10 things a company should do when facing an SEC investigation.

A PDF copy can be downloaded from

The New England Journal of Medicine and Journal Watch have collaborated on Physician's First Watch, a free daily e-mail covering updates on medical news relevant to practicing physicians and patients. The e-letter is e-mailed by 7:30 a.m. and covers the previous 24 hours of medical news., which claims to be the largest online community for Latinos, has revamped its look and added content features.

Newly added is Quepasa Radio - three channels of Spanish-language artists - and the site's most popular feature, "Cool People," has been updated to let users further personalize their profiles.

Placement Tip ________________, which is expanding its video capabilities, said PR executives or firms can arrange for a fund manager or CEO to stop by the media company's Wall Street studio for a quick interview. The site claims four million unique users per month and is syndicated via Yahoo! Finance. Gregg Greenberg, personal finance reporter ([email protected]), is point of contact.

People ___________________

Charles Bucher, nation and world editor for the Santa Barbara (Calif.) News-Press, has been named assistant managing editor. Scott Steeplton, assistant city editor and columnist in a six-year career at the paper, has been named city editor. Brian Banmiller was named contributing business editor and Tony Peck was upped to interim sports editor.

Christopher Clarey, former business reporter for the St. Louis Post-Dispatch, is serving as editor and president of, which says it uses investigative journalism techniques to report on company finances. Clarey specializes in combing through SEC filings, court records and other documents to find information companies try to bury.

Mark Cuban is a majority partner in the portal.

Sacha Cohen, who developed online marketing strategies for AARP's online unit, was named managing editor for custom publisher The Magazine Group, in Washington, D.C. She heads editorial operations for the company's travel and real estate titles. AARP, Hilton Grand Vacations and WebMD are clients.

ABC7/WJLA-TV, Arlington, Va., has kicked off a national serach for a 5 p.m. TV anchor to work alongside Emmy winner Leon Harris. Dallas-based Talent Dynamics has been tapped for the search. The post opens in the fall as Kathleen Matthews departs for Marriot as VP-global comms. and public affairs.

Internet Edition, July 26, 2006, Page 5


Global executives think it takes a company an average of 3.2 years to recover from a reputation-damaging crisis, according to a survey of 685 “business influentials” by Burson-Marsteller.

The top three turnaround strategies named by executives were quickly disclosing details of a scandal or mishap (cited by 67 percent of executives); making progress/recovery visible (59 percent), and analyzing what went wrong (58 percent).

Other strategies included improving governance structure (38 percent), making a CEO and leadership accessible to the media (34 percent), and firing employees involved in the problem (32 percent).

Notably, only five percent of executives said that updating their website can be an effective tool in a crisis.


Both Advertising Age and AdWeek carried stories in the July 17 issue about the takeover of Interpublic as its stock dipped to a 15-week low of $7.86. (IPG shares now trade at $7.98).

Ad Age notes that IPG insiders are disappointed in the performance of CEO Michael Roth. The company's stock price is down 40 percent since former insurance executive Roth took over in Jan. `05 from ad man David Bell.

The company's $5.6B market cap has dwindled to $3.4B under Roth's leadership. Every IPG manager is talking about a exit strategy, according to AA. The magazine believes a private equity player such as Hellman & Friedman, which looked at Havas and Grey, or Kohlberg Kravis Roberts & Co. would be interested in doing a deal for IPG.

AdWeek says Publicis CEO Maurice Levy, who is it the "twilight" of his career, could make the deal to cement his legacy. An acquisition would propel No. 1 Publicis onto the top of the ad/PR conglom heap.

Despite its financial woes, IPG is the "industry's last crown jewel of an acquisition with $6.3B in revenue from a wide swath of blue-chip marketers," says AW.

Schwartz Communications, Waltham, Mass., has set up a podcasting service which includes measurement of the medium’s effectiveness and ability to bundle productions together into a “Podbook.”

The firm remotely records, edits and masters podcasts, and then via search engine optimization, works to place the productions with top podcasting sites.

Netmanage is among Schwartz’ clients working with the tool.

Topaz Partners, Woburn, Mass., has unveiled an update of its Buzz Media and Online Communications services, which cover tools like blogs, podcasts and monitoring.

BMOC 2.0, as the suite is called and marketed to clients, includes a needs assessment, monitoring, online community consulting and engagement advice, community building, and capabilities to launch websites, RSS feeds, and other digital media tools.


New York Area

Abelson Group, New York/Handango, mobile content, as AOR for PR following a competitive review. Abelson’s efforts include media/analyst relations, thought leadership programs, messaging and positioning, event marketing, media tours, grassroots PR and blogger relations.

Connors Communications, New York/RedRoller, web-based, on-demand shipping, as AOR.

Investor Relations Group, New York/iMedia International, digital publishing and solutions, as AOR for IR and corporate communications.

KCSA PR Worldwide, New York/Agresso North America, enterprise resource planning, for PR in North America.

MMG Mardiks, New York/Sarasota Convention and Visitors Bureau, as AOR following a review of 25 firms to promote Sarasota and its string of eight islands.

Pulse Creative, New York/Studio Ray, lifestyle apparel, for branding and promotions to support its ZeroXposur line.

Rubenstein PR, New York/Telkonet/MST, powerline comms. and services; BioForce Nanosciences, commercial products for nanotechnology sector, and iDNA, content development and broadcast services for corporate events, for IR and media relations.

5W PR, New York/Catcher, portable computer developer; Shared Book, digital scrap booking; GPShopper, mobile content/location technology.

CPR Strategic Marketing Communications, Elmwood Park, N.J./The Masters Circle, leadership coaching and personal development for the chiropractic industry, for PR, advertising and marcom work.


Sharon Merrill Associates, Boston/Anika Therapeutics, developer of products intended to promote the repair, protection and healing of bone, cartilage and soft tissue, for IR.

Tiziani Whitmyre, Sharon, Mass./Sunnex, medical and industrial task lighting, anti-vibration and leveling products, for PR and marketing services.

BrandGuy, Palm Beach, Fla./Delray Beach Film Festival, for publicity. The event, March 13-18, 2007, tapped BrandGuy for the second year.

Elite Financial Communications Group, Lake Mary, Fla./Most Home Corp.; MedeFile International; Chemokine Therapeutics Corp.; OnScreen Technologies, for investor and media rels. counsel.


GreenHouse, Chicago/Sunflower Market, organic food market chain, for PR, word-of-mouth marketing, and web work to support its Windy City launch in late summer.


Blabbermouth, Austin, Tex./Austin Technology Council, for PR.

GD&A Advertising and PR, Denver/Brandwise, sales software, for logo development and web work.

Gallagher Group Communications, Danville, Calif./Fortinet, network security, for PR.

Internet Edition, July 26, 2006, Page 6


The National Black PR Society has set its annual conference for Sept. 21-24 at the Lowes Hotel Philadelphia.

The group’s eighth conference and career fair will include programs on PR relating to healthcare, sports, non-profits, entertainment and politics.

Exploring new markets in Africa and the Caribbean and choosing the right discipline in PR are other sessions.

Early bird registration ($300/non members) goes through Sept. 1 and hits $400 after that. Info is available at


MTA Film Entertainment, a boutique digital video production shop in Los Angeles, has completed shooting for a bilingual electronic press kit promoting “Bordertown,” an upcoming move starring Jennifer Lopez.

The company also recorded Lopez for an Amnesty International PSA urging multinational cooperation in solving the cases of a glut of young women murdered in Juarez, Mexico.


Jeff Tidyman, VP and regional sales director for VMS, to D S Simon Productions, New York, as national sales director.

He was with VMS for 13 years managing a sales staff of 23 and previously was Bay Area manager for PR Newswire.

At Simon, Tidyman oversees sales for its New York headquarters and regional offices. President Doug Simon called the hire a “significant move for us.”


William Wagner, chief marketing officer for Fiberlink Communications, has joined PR software developer Vocus, Lanham, Md., as CMO.

He spent 10 years with AT&T in various sales and marketing roles. At Vocus, Wagner is charged with expanding the role of marketing in driving the company’s growth in new and existing markets.


AGE Productions, headed by former PR exec and TV producer Amy Eskridge, is marketing video interviews of company spokespeople for web viewing.

Eskridge, who worked in video PR for Edelman and continues to produce TV on a freelance basis, calls the packages “Briefing Posts,” and recently completed projects for PRSA/N.Y. and the Westchester chapter of the National Assn. of Women Business Owners.

She noted the spots can be produced quickly and inexpensively. The video can be hosted on client sites or AGE’s own website. Info:

BRIEF: Alex Frisbie, VP of creative services in a 16-year career at Cramer (Norwood, Mass.), has joined broadcast video firm VideoLink, Watertown, Mass., as director of creative business development.



Ellen Barry and David Press have both left Brunswick Group’s New York office for Financial Dynamics. Barry, a partner at Brunswick, joins FD as a managing director in the firm’s transactions and crisis communications unit. She was previously a MD for Joele Frank, Wilkinson Brimmer Katcher and spent several years with Fleishman-Hillard in the U.S. and Europe. She began her PR career with Ogilvy Adams & Rinehart and in-house at JP Morgan and Continental Bank. Press joins FD as a senior VP. He was a director at Brunswick and earlier worked in business development for AOL in Virginia. He earlier practiced corporate finance/securities law.

David Herrick, global comms. exec for Bristol-Myers Squibb Co., to Kaplow Communications, New York, as general manager, a new post at the firm. He was formerly director of Ruder Finn/San Francisco’s consumer and consumer technology practice and headed PR for Coinstar.

Brian Thompson, director of public affairs, Nyack Hospital, to MCS, Bedminster, N.J., as a senior A/S. He previously served as PR/media specialist and assistant director of PR for Hackensack University Medical Center.

Karen Addis, VP of comms. for the YMCA of Metropolitan Washington, to Environics Communications, Washington, D.C., as a VP. She was previously an account director in Ogilvy PR Worldwide’s marketing unit.

Zachary Rosenfield, principal for Hollywood PR firm Insignia PR, to Fifteen Minutes PR, Los Angeles, as head of its entertainment division. He had been with Insignia, formerly Eddie Michaels & Associates, since 1998. FMPR was founded in 2005 by entertainment veteran Howard Bragman. The firm has also promoted Ryan Croy, who had worked on consumer products accounts, to head its corporate division.

Pam Church, executive VP in a 16-year career at Frankel, to GreenHouse Communications, Chicago, as president. She replaces Tom Hayden who moves into the role of chief strategy officer. Chip Collier, management supervisor for Noble and Associates, takes the role of director in Greenhouse's food marketing division. He was formerly senior VP/group manager for Ketchum's food marketing unit in San Francisco and earlier was director of marketing for Kraft Foodservice.


Bill Reed, senior VP and GM for Canon USA, Lake Success, N.Y., has been named to head the company's corporate communications division. The 26-year Canon veteran serves as US spokesperson and "brand ambassador." He previously held senior management posts within the company’s Imaging Systems group.

Brad Rye, director of PR and public affairs for Eric Mower and Associates' Rochester, NY, office, has been named a partner. He serves on the boards of WXXI Public Broadcasting and the Rochester chapter of PRSA. Rye has been with the firm for nine years, managing PR accounts and day-to-day operations of the office.

Internet Edition, July 26, 2006, Page 7


John Rendon, the Pentagon’s information warrior spoke about the polarization of the nation and the need to take a long-term view of the so-called war on terror during a July 14 speech at The Long Now Foundation in San Francisco.

Speaking before a mostly adversarial audience, the Rendon Group CEO bemoaned the lack of the moderate middle in the U.S. “The road of civilized discourse is missing, and people are only getting news online from sources that fit their own personal views,” he said. “People are not looking for the opposing side, but rather to confirm their beliefs.” Rendon’s recommendation is that people “need to open the aperture for other’s views.”

He also pointed out that polarization has moved to the forefront with negative campaigning - preaching to the choir - and the side effect is that the middle feels unrepresented, tuning out and dropping out of the process.

The Foundation is committed to taking the “long view” of world events. Rendon’s speech was called “Long-term Policy to Make the War on Terror Short.”

Not U.S. pitch man

Rendon made it clear at the beginning of his talk that he was not serving as a spokesperson for either the U.S. or any other government.

He accepted the invitation because the Foundation is the only organization that “takes a long view on anything.”

He urged U.S. policymakers to take a longer and longer view of the opportunities that present themselves. On the war on terror, Rendon called for dialog, debate and discourse. He believes the U.S. should take a seven-to-eight year projection about how the war on terror will be played out.

Rendon said the U.S. has a severe “credibility deficit” with people overseas. His firm conducted research in Muslim countries and found the universal message was: “You look at us but you do not see us.”

That research shows that Muslims with some contact with Americans have a more positive image of the U.S. than those with little contact.

Rendon said his favorite source is the BBC. He faulted official Washington for concentrating on the news cycle (which tends to be short), and not on the implications of the long term. “If all we do is handle the short news cycle, we miss what is on the horizon, and miss the opportunity to harvest beneficial information,” he said.

Rendon said the short-term reality is that terrorists are coming at the U.S. and its allies. ”

He loses sleep over potential terrorists. “The United States needs to turn the street into active allies, not passive observers.”

He believes the “campaign against terror,” which is Rendon’s preferred term, should not focus on individuals like Osama bin Laden or Mullah Omar. That only makes them heroes. Instead, U.S. public diplomacy should focus on the impact of the atrocious acts committed by terrorists.


Cerrell Associates has successfully defended its six-figure PR contract with the Southern California Association of Governments, following a review.

A handful of firms – Burson-Marsteller, VPE PR, Lee Andrews, Group, Pacific Municipal Consultants, MWW Group, and Consensus Planning Group – considered a challenge to Cerrell’s nine-year run on the account.

The latest PR pact with the regional entity, the largest grouping of local governments in the U.S., is worth $500K over two years and calls for general PR, spokesperson training and development of a speakers bureau, and media relations.


Kevin Sullivan, a former senior VP-corporate communications and media relations for NBC Universal, moved to the White House on July 24 as communications director.

He is in charge of handling the regional media, while Tony Snow works with the D.C. press corps.

Sullivan left NBC in ’05 for the assistant secretary of education for communications and outreach spot.

He joined the General Electric unit in ’00 after spending 17 years as the PR director for the Dallas Mavericks basketball team.

Sullivan was recruited to the White House by Dan Bartlett, counselor to President Bush.


Texas-based Moncrief Oil International is using APCO Worldwide to support its legal battle with Russian energy giant Gazprom over ownership of a Siberian gas field.

APCO’s team includes Elizabeth Jones, a 35-year veteran of the U.S. foreign service who joined the independent PR firm in ’05.

Jones was a State Dept. assistant secretary for Europe and Eurasia. She also was senior advisor for Caspian energy diplomacy.

Jones is joined on the Moncrief business by former Congressman Don Bonker and Bob Downen, who was special projects director and public diplomacy advisor to former State Dept. official Paul Wolfowitz.


Brian O’Connor has joined Cunard Line as PR director based in its Valencia, Calif., headquarters.

He is charged with handling U.S. media relations and special events for the oceanliners Queen Mary 2, Queen Elizabeth 2 and the launch of the Queen Victoria in ’07.’

O’Connor had been at the Beverly Hilton in Beverly Hills, where he directed PR for the $80M renovation project and celebration of it 50th anniversary.

He managed PR for galas such as the Golden Globe Awards, Oscar Nominee Luncheon and ASCAP Music Awards.

At Cunard, O’Connor will work closely with its PR firm, Redpoint Marketing PR.

Internet Edition, July 26, 2006, Page 8




New York, expensive as it is, is again a magnet for corporate h.q. Although plenty of blue chips fled New York in the 1970s, there are now more than twice as many corporate headquarters and subsidiaries here than in 1990, according to the New York Times.

A Federal Reserve report says New York’s share of financial industry earnings is higher than in 1970.

Low-paid jobs are shifting out of the city while high paid jobs are coming in. Companies are sending their “back-offices” to New Jersey and mid-America while pulling their top execs to New York.

NYT columnist Paul Krugman (7/10) said the “draw” of New York is obvious: “The Big Apple is the best place for top executives to network face to face with their peers in the hub of the financial, legal and communications industries.” Companies are willing to pay the price for this interaction.

Almost all manufacturing jobs have left and what remains, says Krugman, “is a mix of highly paid financial jobs and low-wage services jobs, with relatively little in the middle.” Average pay in investment banking in New York is $275,000, according to the Fed. New York, which seemed to be in “irreversible decline” a generation ago, now seems to be doing “O.K.,” wrote Krugman.

The flight of companies from New York had a big impact on the city’s PR scene. PRSA/NY in the 1960's and early 1970's was able to draw up to 400 PR people each month for lunch at the Waldorf-Astoria. The Monday II Group had 50 members who were the PR heads of blue chip companies with New York h.q. or branch offices here. It met the second Monday of the month. New York hosted 144 of the Fortune 500, which dropped to 44. PRSA/NY’s membership dropped from more than 1,200 to about 600.

New York’s vitality is evident in the spurt of new apartment construction and the soaring prices of apartments. This makes it difficult for aspiring PR pros who feel New York is their Mecca.

According to the Census Bureau, nearly 132,500 college grads poured into New York between 1995-2000, more than any other metro area. An apartment with 500-600 sq. feet can cost $2,000 or more a month, depending on the neighborhood. A NYT piece on July 13 said grads are now camping out in co-ed “dormitories” much like they had in college. Cost for units in one such building in Harlem is $700 a month. The owner puts together roommates. Boosting the cost of Manhattan living units is a flood of foreign money which sees New York real estate as a good investment. This has tripled the price of condos in the last eight years.

With Interpublic’s stock having dipped to $7.86 on July 14 (lowest since 1991), both Ad Age and AdWeek ran articles 7/17 speculating on the break-up of IPG (which includes Weber Shandwick and MWW Group). Ad Age faulted CEO Michael Roth, noting the stock has dipped 41% since his arrival in 2003. Roth, who had no experience in adland, led the sale of his previous company, MONY Group, receiving $22 million for himself. Proxy adviser Glass Lewis said MONY let management “mask its own failures and collect tens of millions in golden parachutes.” If IPG were sold, Roth could get $6-$8M in severance (three years’ pay) ... Omnicom had a brief 10-point spurt to $96.64 in June but slipped back to $87, which is 20 points lower than its Dec. 17, 1999 high of $107. OMC’s debt rose $800M to $3.37B at a time of high interest rates. Jean-Marie Dru, CEO of the TBWA unit, sold $12.9M of OMC stock in April. Havas has sought him as CEO but a recent AdWeek report said he had not made up his mind about this. Insider sales help to put a lid on OMC’s stock price, Barron’s has said...the indictment of Milberg Weiss Bershad & Schulman, the famed litigator in behalf of defrauded stockholders, on charges it improperly paid $11 million to stockholders to launch suits, was a shock. The Wall Street Journal, while praising the action, knocked the Justice Dept. for indicting the entire firm instead of individuals. It fears this could be the end of MWB&S (as it was for Arthur Andersen)...this is a bad time for the image of accounting as the huge tax shelter case against 16 former employees of KPMG approaches trial. It will highlight the fact that a large part of accounting involves creating complex tax-avoidance schemes for large companies that cross the line into tax-evasion schemes, which are illegal...CPAs were created in the 1930s after corrupt practices helped to cause the Depression. Accountants, noting the Securities & Exchange Commission was formed to root out corruption in stocks and bonds, fought the creation of an accounting “SEC,” promising to do a good job themselves in keeping the nation’s books. Congress relented and no such body was created...the SEC, meanwhile, ought to be “dismantled,” wrote New York Post financial columnist Christopher Byron on July 3. He is furious that it failed to regulate hedge funds and also at its general ineptitude. The SEC pursues almost nothing to trial, complained Byron, preferring to get accused companies to promise not to do anything wrong in the future (while not admitting to having done anything wrong in the past)...NYT columnist Frank Rich gave the image of PR a pasting July 13, saying the Administration of President Bush is enamored of PR, marketing, sloganeering, propaganda and a “sales strategy” instead of making substantive policy. A subhead said, “As the world burns, Bush fiddles with PR.” Congress also gets a beating. It has “embraced the virtual governance of substituting publicity stunts for substance,” writes Rich. As an example of PR, he says the Administration passed a “sham Lobbying Accountability and Transparency Act” that “won’t do away with the gifts and junkets” to politicians...PR groups could show they favor transparency by publishing their public IRS reports. The Institute for PR set a new standard sending a PDF of its 2005 IRS report to the PR trade press.

--Jack O'Dwyer


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