The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, July 26, 2006, Page 1
PLANS FIRE EDUCATION CAMPAIGN.
public-private consortium in Californias San Bernardino
County is planning a wide-ranging public education effort
to curb fire dangers in the regions tinderbox forests.
the umbrella of the Mountain Area Safety Taskforce, or MAST,
the groups including entities like the U.S. Forest
Service, Southern California Edison, and San Bernardino
County Fire Dept. on down to the local level want
to educate landowners, businesses, schools and legislators
about dead and dying trees which pose fire risks in the
area east of Los Angeles.
county has issued an RFP for a competitive review to tap
a PR firm to bolster the efforts over two years with a potential
work would include PR, media relations, a web revamp of
Calmast.org, and production of newsletters, posters and
Arnold Schwarzenegger declared a state of emergency in San
Bernardino County last week.
large fire, dubbed the Sawtooth Complex fire, has destroyed
50,000 acres in the state as firefighters are trying to
prevent it from hitting the San Bernardino forest, where
a smaller (8,200-acre) fire is raging.
pollution, and an explosion of tree-killing bark beetles
have all contributed to a glut of dead or dying trees in
PR effort is expected to kick off in September upon approval
of a firm. Proposals are due Aug. 3 (questions by July 28).
Terri Martinez ([email protected])
is heading the search.
WAL-MART GETS DACH.
Wal-Mart Stores, in its
latest move to embellish its image, has hired Edelman vice
chairman Leslie Dach as executive VP/corporate affairs &
government relations. He begins next month and reports to
CEO Lee Scott.
Scott called Dach's hiring
part of Wal-Marts transformation over the last
Dach had been running
the Wal-Mart account at Edelman. He has strong credentials
in the Democratic party gained from work for the Presidential
campaigns of Jimmy Carter, Ted Kennedy and Michael Dukakis.
Dach also served as director of scheduling and advance for
former Vice Presidential candidate Geraldine Ferraro.
Edleman paired Dach in
D.C. with former aide to President Ronald Reagan Michael
Deaver for a one-two Democrat and Republican punch.
Deaver was upped to chairman/D.C.
from vice chairman with Dach's departure. Bob Rehg was appointed
SENAY SUCCEEDS GRAHAM AT F-H.
appointed Dave Senay, 50, CEO to succeed 68-year-old John
Graham, who will lead the new office of the chairman.
Paul Johnson, who is regional
president for mid-Atlantic and Latin America, has been tapped
vice chairman/worldwide growth and president of the Omnicom
units public affairs operation.
Senay has served as general
manager of F-Hs headquarters office in St. Louis and
regional president for three units: central U.S., Canada
and Europe/Middle East and Africa.
Joining Graham, Senay
and Johnson in the office of the chairman are vice chairmen-operations
Bill Anderson and Kurt Wehrsten, chief talent officer Agnes
Gioconda, president-client relations Jack Modzelewski, chief
financial officer Fred Rohlfing and regional president/managing
director of Communications Consulting Worldwide Peter Verrengia.
PENTAGON TRIMS LINCOLN GROUPS
The Pentagon has dropped
one of the Lincoln Groups PR contracts in Iraq, according
to the firms spokesman Bill Dixon.
LG gained notoriety with
news that it was distributing pro-U.S. stories in the Iraqi
media. It was one of three firms working on a contract in
Iraq that may be worth $300M over the next five years.
The Pentagon decided to
consolidate the work with a single contractor, SYColeman.
Science Applications International also was dropped.
Dixon said Lincoln Group
remains active in other transitional areas of
the world. He said the firm has government contracts in
Afghanistan, Pakistan, Jordan, United Arab Emirates and
JEFFERY TAKES VP POST AT RAYTHEON.
Mac Jeffery, senior VP
of global PR for Samsung Group, has moved on to Raytheon
as VP of global PR.
The 51-year-old executive
takes the reins as top spokesperson for Waltham, Mass.-based
Raytheon, reporting to Pam Wickham, a former GE PR exec
and VP of corporate affairs and communications who joined
the company last year.
Jeffery was director of
PR for IBMs Asia-Pacific operations, based in Tokyo,
in a 17-year career with Big Blue. Earlier, he was senior
comms. director at satellite maker Loral Space & Comms.
and its satellite phone unit Globalstar.
He also held posts with
Hill & Knowlton in Hong Kong and PepsiCo.
Edition, July 26, 2006, Page 2
Co. has told shareholders to reject the recommendation of
Institutional Shareholder Services, the independent proxy
advisory board, that they vote their shares for a dissident
slate of directors running for election at the July 28 annual
noted that the presence of the dissidents on the Topps
board would likely prove beneficial to long-term shareholder
value. The dissidents, who want to either split Topps
up or sell it, have the skill sets needed to
shake up the company, according to ISS.
dissident faction called the Topps Full Value Committee
is an entity of hedge funds Pembridge Capital Management
and Crescendo Partners. The Committee claims the venerable
New York-based trading card company is mismanaged, and pays
outrageous salaries and bonuses to staffers.
which uses Joele Frank, Wilkinson Brimmer Katcher and Mackenzie
Partners, for financial PR says ISS overlooked the fact
that the dissident nominees "have no relevant experience
in sports and entertainment, media and advertising, or banking
and finance that would bring value to the board." It
claims that its strategic plan is just starting to bear
first-quarter net jumped to $1.6 million from $897K.
MACKEY LEAVES H&K FOR
Judi Mackey, who was senior
VP in Hill & Knowlton's corporate and financial practice,
has joined Lazard as senior VP/director of communications.
She joined H&K in 04, taking over the financial
duties from Ron Hartwig.
Prior to H&K, Mackey
chaired Burson-Marsteller's corporate & financial practice
and headed Edelman's global reputation management group.
She will work closely
with Richard Silverman, director of global communications
(New York), and Richard Creswell, deputy director of global
Lazard, which was founded
in 1848 in New Orleans, provides mergers & acquisitions
counsel, asset management and restructuring work in 16 countries.
BG&R REPS LEBANESE PARTY.
Barbour Griffith &
Rogers has a $50K a-month contract with the National Dialogue
Party of Lebanon through mid-October.
NDPL was formed in `75
to promote a sense of belonging and patriotism
among the diverse population of Lebanon.
The party is headed by
businessman and CEO of Future Management Holdings Fouad
Makhzoumi. His Makhzoumi Foundation has provided vocational
training and healthcare to more than 100,000 Lebanese based
on a need not creed philosophy. Makhzoumi also
served on the international advisory board of the Council
on Foreign Relations.
BG&Rs role is
to facilitate communications between its client and the
U.S. foreign policy-making apparatus.
The Interpublic unit will
receive a $10K a-month pay hike if the contract is extended
SEITEL, SCOBLE HEAD RAGAN
Fraser Seitel, author
of The Practice of PR and a columnist for odwyerpr.com,
and Robert Scoble, former Microsoft blogger and author of
Naked Conversations, are among speakers at the tenth annual
Ragan Strategic PR Conference Sept. 20-22 at the Knickerbocker
The conference will cover
a wide range of topics including the new "social media"blogs,
podcasts, wikis and other tools that "help build relationships
Wikis is a web function
that allows many participants to voice their opinions on
Seitel will highlight
"the best and the worst" in communications in
addressing the annual luncheon.
Scoble, who left Microsoft
last month for startup PodTech.net,
will keynote the conference in explaining how social media
are changing the way companies talk to customers, journalists
and other audiences.
Ragan has started a wiki
for the conference at www.ragan.com/prwiki.
The object is to get people to contribute opinions in advance
of the conference so they can be discussed at the meeting.
Registration for the event
is $895 until July 21 and $995 after that. (Info: www.ragan.com/pr2006.)
PR and PR service executives
will be present from Delahaye, Hitachi Data Systems, Humana,
KD Paine & Partners, Microsoft, Northwestern University,
PR Newswire, RDM Communications, Society for New Communications
Research, v-Fluence, Crescenzo Communications, and Watermark
The main areas being covered
by the conference are PR fundamentals, social media, media
relations and nonprofit PR.
ICG TAPS GAMM FOR IR/PR
International Coal Group,
owner of the Sago Mine in West Virginia, has brought in
an executive to develop and handle its communications with
investors and the press.
Ira Gamm, an IR consultant
who serves as president of NIRI's Cleveland/Northern Ohio
Chapter, has taken on the role of VP of IR and PR for ICG.
The coal producer endured
widespread scrutiny as the media fixated on 14 miners trapped
in the Sago mine in January. One miner survived the ordeal.
Dix & Eaton helped ICG with communications during the
accident and its aftermath.
Ben Hatfield, ICG's CEO,
said Gamm will play an important role in communicating the
company's progress to its constituents.
ICG was set up in 2004
by an investor group. It has 12 mining complexes across
Kentucky, Maryland, and West Virginia, and a single operation
Gamm held IR posts with
NACCO Industries, which owns North American Coal Corp.,
and Figgie International. He has worked in PR for Figgie,
United Airlines and Walgreen Co.
hired Spencer Stuart as the search firm for a COO to replace
Catherine Bolton, who leaves Dec. 31. Korn/Ferry
International handled the last search in 1993 that resulted
in the hiring of Ray Gaulke.
Edition, July 26, 2006, Page 3
TO SELL FRONT PAGE ADS.
Wall Street Journal will begin selling ads on its
front page starting in September. The jewel box
ad space will appear in the lower right hand corner of the
front page of The Wall Street Journal will provide the greatest
opportunity available anywhere, in any medium, for advertisers
seeking to reach a large, affluent and influential audience,
said publisher Gordon Crovitz in announcing the move.
Journal began putting ads on the front page of the Money
& Investing section last September. It started
placing front page ads on the European and Asian sections
the following month.
DENIRO DROPS BID FOR OBSERVER.
A group headed by actor
Robert DeNiro has ended negotiations to purchase the New
could not come to mutually acceptable terms, Craig
Hatkoff, a partner in DeNiro's Tribeca Enterprises, said
in a statement.
Observer publisher Arthur
Carter has met with nearly two dozen potential buyers during
the past several months, according to the New York Times.
The Observer loses about $2M a year.
SITRICK MAKES CASE FOR DISA
Sitrick and Co. is guiding
PR for top Mexican music label Disa Records as the company
has sued half-owner Univision Communications, the Spanish-language
Disa is alleging Univision
has employed heavy-handed legal tactics to block
a 2001 agreement under which Univision acquired half of
Disa with the apparent obligation to eventually buy the
Disa is controlled by
the Chavez family of Monterey, Mexico, under the company
name Empresas Chavez II B.V. The company says it is in good
financial health on the strength of platinum-selling artist
Group Montez de Durango.
Univision has declined
to comment on the suit.
Sitrick's Los Angeles
headquarters handles Disa.
BOSTON BIZ JOURNAL VET JOINS
Bill Lane, managing editor
of the Boston Business Journal since 01, has
joined the Castle Group in Boston. As VP/PR, Lane is charged
with helping clients with media strategies.
Lane also was business
editor of MetroWest Daily News and responsible for
six bureaus for dBusiness.com.
Castle's clients are Genzyme,
MFS Investment Management, Moritz College of Law at The
Ohio State University, CircleLending, Stacy's Pita Chips,
Symantec and Eons.
MOSS NAMED AKRON BEACON LEADER.
Edward Moss assumes the
publisher post at the Akron Beacon Journal on Aug.
7. He succeeds James Crutchfield, who had that position
Black Press Ltd. is expected
to complete its acquisition of the Beacon Journal from Knight
Ridder at the end of this month.
Moss is VP-sales and marketing
at Media General in Richmond, Va. Crutchfield plans to stay
at the Beacon Journal for about two months to help with
MTV LOOKS FOR SWEET
Viacom's MTV Networks
unit is asking entertainment PR firms if they have any clients
that could be showcased on its My Super Sweet 16
show features behind-the-scenes footage that goes into planning
over-the-top Sweet 16 parties, coming outs,
debuts and Quinceaneras.
MTV wants to "capture
every aspect of the party process from invitations, to food,
to gowns, to entertainment and beyond," according to
a note from Helene Sherr (212.654.7343 or [email protected]).
She reckons a suitable
event for MTV would cost in the $100K range.
SURVEY: CABLE NEWS PARTISAN
of Fox News Channel viewers identify themselves as Republicans,
according to a study of California cable news watchers by
the Survey and Policy Research Institute in San Jose, Calif.
That viewership compares
with a slight majority (51 percent) of CNN and MSNBC viewers
who say they are Democrats.
Only 20 percent of Fox
watchers call themselves Dems.
The party affiliation
is also stoking views of current events. Nearly 60 percent
of Fox viewers approve of the job President Bush is doing,
according to the SPRI survey, compared with national polls
which place the president's overall approval in the high
30s. Among non-Fox viewers, only 25 percent approve of the
president's job performance.
The ongoing war in Iraq
struck similar tones. Fifty-four percent of Fox viewers
say invading Iraq was worth it, compared to 33 percent who
say it was not. But only 25 percent of non-Fox viewers say
it was worth it, and a whopping 69 percent say it was not.
SPRI polled 891 Californians
over 18 years old in late June for the study.
MEDIA, POLITICOS COOK UP HOTSOUP.
A handful of prominent
media and political figures have formed Hotsoup.com, an
online community portal focused on "opinion drivers"
aimed at capitalizing on the social networking craze.
The site is slated for
a fall launch.
Ron Fournier, former chief
political writer for the Associated Press; Mark McKinnon,
adman for George W. Bush, and former Bill Clinton press
secretary Joe Lockhart, now a partner in the Glover Park
Group PR shop, are among the 10 co-founders.
Fournier said the portal
is the "next big thing in modern communications and
community." He noted the site will allow every member
of the community to sound off on the same level of the "opinion
Louder Than Words is handling
news continued on next page)
Edition, July 26, 2006, Page 4
and Accuracy in Reporting issued an action alert
on July 24 to protest the Federal Emergency Management Agencys
policy of banning victims of Hurricane Katrina from talking
to the press unless they are accompanied by a FEMA PR official.
Baton Rouge Advocate broke the story after its reporter
interviewed former New Orleans residents living in two FEMA
spokesperson, Rachel Rodi, told the Advocate that if a resident
invites the media to a trailer that person must be escorted
by a FEMA rep.
another instant, Amy Goodman of Democracy Now
was told to turn off her tape machine when she was talking
to a Katrina victim who was not with a FEMA minder.
notes that FEMAs website urges people to report allegations
of civil liberties or civil rights abuses.
wants people to contact Dept. of Homeland Security director,
Richard Skinner, to protest FEMAs policy of interviews
only with a minder policy.
STUDENTS MEDIA HABITS
Only one percent of college
students say they read magazines or newspapers, while 43
percent spend 10 or more hours on the Internet, according
to job/career services company Experience Inc.'s annual
"Media Perception" study.
Of that Internet activity,
22 percent of college students write blogs and one-fourth
create or listen to podcasts. On viewing content, the numbers
are even higher. Nearly half (47 percent) say they read
articles posted on websites and create or view online videos,
and 34 percent read blogs.
In contrast, only six
percent of the 350 students polled said they listen to the
The most widely visited
online media included Google, Yahoo! and MySpace, while
"offline" media cited were CNN, the New York
Times and Wall Street Journal.
Asked about advertising,
40 percent said they'd most likely respond to a humorous
ad and 50 percent said they are more likely to respond if
an ad appears across two or more mediums. Only 28 percent
said they prefer fact-based ads.
Sebastolopol, Calif., is set to launch a quarterly magazine
for do-it-yourself arts and craft hobbyists called Craft.
Its first issue will include
20 projects like making a felted iPod cocoon and embroidering
a skateboard. The publisher said it will incorporate technology,
creative recycling and unique materials into the $14 billion
a year craft industry.
The magazine will be available
at newsstands and bookstores in October with a cover price
D.C.-based law/lobbying firm Patton Boggs has launched
a semi-annual magazine called Capital Thinking. The
cover story for its inaugural edition covers the healthcare
crisis, while inside topics range from Shariah finance
to the top 10 things a company should do when facing an
A PDF copy can be downloaded
New England Journal of Medicine
and Journal Watch have collaborated
on Physician's First Watch, a free daily e-mail covering
updates on medical news relevant to practicing physicians
and patients. The e-letter is e-mailed by 7:30 a.m. and
covers the previous 24 hours of medical news.
which claims to be the largest online community for Latinos,
has revamped its look and added content features.
Newly added is Quepasa
Radio - three channels of Spanish-language artists - and
the site's most popular feature, "Cool People,"
has been updated to let users further personalize their
Placement Tip ________________
which is expanding its video capabilities, said PR executives
or firms can arrange for a fund manager or CEO to stop by
the media company's Wall Street studio for a quick interview.
The site claims four million unique users per month and
is syndicated via Yahoo! Finance. Gregg Greenberg, personal
finance reporter ([email protected]),
is point of contact.
Bucher, nation and world editor for the Santa
Barbara (Calif.) News-Press, has been named assistant
managing editor. Scott
Steeplton, assistant city editor and columnist in
a six-year career at the paper, has been named city editor.
was named contributing business editor and Tony
Peck was upped to interim sports editor.
Clarey, former business reporter for the St. Louis
Post-Dispatch, is serving as editor and president of
which says it uses investigative journalism techniques to
report on company finances. Clarey specializes in combing
through SEC filings, court records and other documents to
find information companies try to bury.
Mark Cuban is a majority
partner in the portal.
Cohen, who developed online marketing strategies
for AARP's online unit, was named managing editor for custom
publisher The Magazine Group, in Washington, D.C. She heads
editorial operations for the company's travel and real estate
titles. AARP, Hilton Grand Vacations and WebMD are clients.
Va., has kicked
off a national serach for a 5 p.m. TV anchor to work alongside
Emmy winner Leon Harris. Dallas-based Talent Dynamics has
been tapped for the search. The post opens in the fall as
Kathleen Matthews departs for Marriot as VP-global comms.
and public affairs.
Edition, July 26,
2006, Page 5
OF PR FIRMS
3+ YEARS TO RECOVER FROM CRISIS.
executives think it takes a company an average of 3.2 years
to recover from a reputation-damaging crisis, according
to a survey of 685 business influentials by
top three turnaround strategies named by executives were
quickly disclosing details of a scandal or mishap (cited
by 67 percent of executives); making progress/recovery visible
(59 percent), and analyzing what went wrong (58 percent).
strategies included improving governance structure (38 percent),
making a CEO and leadership accessible to the media (34
percent), and firing employees involved in the problem (32
only five percent of executives said that updating their
website can be an effective tool in a crisis.
TAKEOVER WATCH BEGINS FOR
Both Advertising Age
and AdWeek carried stories in the July 17 issue about
the takeover of Interpublic as its stock dipped to a 15-week
low of $7.86. (IPG shares now trade at $7.98).
Ad Age notes that IPG
insiders are disappointed in the performance of CEO Michael
Roth. The company's stock price is down 40 percent since
former insurance executive Roth took over in Jan. `05 from
ad man David Bell.
The company's $5.6B market
cap has dwindled to $3.4B under Roth's leadership. Every
IPG manager is talking about a exit strategy, according
to AA. The magazine believes a private equity player such
as Hellman & Friedman, which looked at Havas and Grey,
or Kohlberg Kravis Roberts & Co. would be interested
in doing a deal for IPG.
AdWeek says Publicis CEO
Maurice Levy, who is it the "twilight" of his
career, could make the deal to cement his legacy. An acquisition
would propel No. 1 Publicis onto the top of the ad/PR conglom
Despite its financial
woes, IPG is the "industry's last crown jewel of an
acquisition with $6.3B in revenue from a wide swath of blue-chip
marketers," says AW.
Communications, Waltham, Mass., has set up a podcasting
service which includes measurement of the mediums
effectiveness and ability to bundle productions together
into a Podbook.
The firm remotely records,
edits and masters podcasts, and then via search engine optimization,
works to place the productions with top podcasting sites.
Netmanage is among Schwartz
clients working with the tool.
Partners, Woburn, Mass., has unveiled an update of
its Buzz Media and Online Communications services, which
cover tools like blogs, podcasts and monitoring.
BMOC 2.0, as the suite
is called and marketed to clients, includes a needs assessment,
monitoring, online community consulting and engagement advice,
community building, and capabilities to launch websites,
RSS feeds, and other digital media tools.
Group, New York/Handango, mobile content, as AOR
for PR following a competitive review. Abelsons efforts
include media/analyst relations, thought leadership programs,
messaging and positioning, event marketing, media tours,
grassroots PR and blogger relations.
Communications, New York/RedRoller, web-based, on-demand
shipping, as AOR.
Relations Group, New York/iMedia International, digital
publishing and solutions, as AOR for IR and corporate communications.
PR Worldwide, New York/Agresso North America, enterprise
resource planning, for PR in North America.
Mardiks, New York/Sarasota Convention and Visitors
Bureau, as AOR following a review of 25 firms to promote
Sarasota and its string of eight islands.
Creative, New York/Studio Ray, lifestyle apparel,
for branding and promotions to support its ZeroXposur line.
PR, New York/Telkonet/MST, powerline comms. and services;
BioForce Nanosciences, commercial products for nanotechnology
sector, and iDNA, content development and broadcast services
for corporate events, for IR and media relations.
PR, New York/Catcher, portable computer developer;
Shared Book, digital scrap booking; GPShopper, mobile content/location
Strategic Marketing Communications, Elmwood Park,
N.J./The Masters Circle, leadership coaching and personal
development for the chiropractic industry, for PR, advertising
and marcom work.
Merrill Associates, Boston/Anika Therapeutics, developer
of products intended to promote the repair, protection and
healing of bone, cartilage and soft tissue, for IR.
Whitmyre, Sharon, Mass./Sunnex, medical and industrial
task lighting, anti-vibration and leveling products, for
PR and marketing services.
Palm Beach, Fla./Delray Beach Film Festival, for publicity.
The event, March 13-18, 2007, tapped BrandGuy for the second
Financial Communications Group, Lake Mary, Fla./Most
Home Corp.; MedeFile International; Chemokine Therapeutics
Corp.; OnScreen Technologies, for investor and media rels.
Chicago/Sunflower Market, organic food market chain, for
PR, word-of-mouth marketing, and web work to support its
Windy City launch in late summer.
Austin, Tex./Austin Technology Council, for PR.
Advertising and PR, Denver/Brandwise, sales software,
for logo development and web work.
Group Communications, Danville, Calif./Fortinet,
network security, for PR.
Edition, July 26, 2006, Page 6
PR SOCIETY SETS CONFAB DATE.
National Black PR Society has set its annual conference
for Sept. 21-24 at the Lowes Hotel Philadelphia.
groups eighth conference and career fair will include
programs on PR relating to healthcare, sports, non-profits,
entertainment and politics.
new markets in Africa and the Caribbean and choosing the
right discipline in PR are other sessions.
bird registration ($300/non members) goes through Sept.
1 and hits $400 after that. Info is available at nbprs.org.
MTA SHOOTS J.LO.
MTA Film Entertainment,
a boutique digital video production shop in Los Angeles,
has completed shooting for a bilingual electronic press
kit promoting Bordertown, an upcoming move starring
The company also recorded
Lopez for an Amnesty International PSA urging multinational
cooperation in solving the cases of a glut of young women
murdered in Juarez, Mexico.
TIDYMAN HEADS SALES FOR SIMON.
Jeff Tidyman, VP and regional
sales director for VMS, to D S Simon Productions, New York,
as national sales director.
He was with VMS for 13
years managing a sales staff of 23 and previously was Bay
Area manager for PR Newswire.
At Simon, Tidyman oversees
sales for its New York headquarters and regional offices.
President Doug Simon called the hire a significant
move for us.
VOCUS TAPS CMO.
William Wagner, chief
marketing officer for Fiberlink Communications, has joined
PR software developer Vocus, Lanham, Md., as CMO.
He spent 10 years with
AT&T in various sales and marketing roles. At Vocus,
Wagner is charged with expanding the role of marketing in
driving the companys growth in new and existing markets.
FIRM PRODUCES WEB VIDEO SHORTS.
AGE Productions, headed
by former PR exec and TV producer Amy Eskridge, is marketing
video interviews of company spokespeople for web viewing.
Eskridge, who worked in
video PR for Edelman and continues to produce TV on a freelance
basis, calls the packages Briefing Posts, and
recently completed projects for PRSA/N.Y. and the Westchester
chapter of the National Assn. of Women Business Owners.
She noted the spots can
be produced quickly and inexpensively. The video can be
hosted on client sites or AGEs own website. Info:
Frisbie, VP of creative services in a 16-year career
at Cramer (Norwood, Mass.), has joined broadcast video firm
Mass., as director of creative business development.
Barry and David
Press have both left Brunswick Groups New York
office for Financial Dynamics. Barry, a partner at Brunswick,
joins FD as a managing director in the firms transactions
and crisis communications unit. She was previously a MD
for Joele Frank, Wilkinson Brimmer Katcher and spent several
years with Fleishman-Hillard in the U.S. and Europe. She
began her PR career with Ogilvy Adams & Rinehart and
in-house at JP Morgan and Continental Bank. Press joins
FD as a senior VP. He was a director at Brunswick and earlier
worked in business development for AOL in Virginia. He earlier
practiced corporate finance/securities law.
Herrick, global comms. exec for Bristol-Myers Squibb
Co., to Kaplow Communications, New York, as general manager,
a new post at the firm. He was formerly director of Ruder
Finn/San Franciscos consumer and consumer technology
practice and headed PR for Coinstar.
Thompson, director of public affairs, Nyack Hospital,
to MCS, Bedminster, N.J., as a senior A/S. He previously
served as PR/media specialist and assistant director of
PR for Hackensack University Medical Center.
Addis, VP of comms. for the YMCA of Metropolitan
Washington, to Environics Communications, Washington, D.C.,
as a VP. She was previously an account director in Ogilvy
PR Worldwides marketing unit.
Rosenfield, principal for Hollywood PR firm Insignia
PR, to Fifteen Minutes PR, Los Angeles, as head of its entertainment
division. He had been with Insignia, formerly Eddie Michaels
& Associates, since 1998. FMPR was founded in 2005 by
entertainment veteran Howard Bragman. The firm has also
promoted Ryan Croy, who had worked on consumer products
accounts, to head its corporate division.
Church, executive VP in a 16-year career at Frankel,
to GreenHouse Communications, Chicago, as president. She
replaces Tom Hayden who moves into the role of chief strategy
officer. Chip Collier,
management supervisor for Noble and Associates, takes the
role of director in Greenhouse's food marketing division.
He was formerly senior VP/group manager for Ketchum's food
marketing unit in San Francisco and earlier was director
of marketing for Kraft Foodservice.
Reed, senior VP and GM for Canon USA, Lake Success,
N.Y., has been named to head the company's corporate communications
division. The 26-year Canon veteran serves as US spokesperson
and "brand ambassador." He previously held senior
management posts within the companys Imaging Systems
Rye, director of PR and public affairs for Eric Mower
and Associates' Rochester, NY, office, has been named a
partner. He serves on the boards of WXXI Public Broadcasting
and the Rochester chapter of PRSA. Rye has been with the
firm for nine years, managing PR accounts and day-to-day
operations of the office.
Edition, July 26, 2006, Page 7
SPEAKS OF POLARIZATION.
Rendon, the Pentagons information warrior spoke about
the polarization of the nation and the need to take a long-term
view of the so-called war on terror during a July 14 speech
at The Long Now Foundation in San Francisco.
before a mostly adversarial audience, the Rendon Group CEO
bemoaned the lack of the moderate middle in the U.S. The
road of civilized discourse is missing, and people are only
getting news online from sources that fit their own personal
views, he said. People are not looking for the
opposing side, but rather to confirm their beliefs.
Rendons recommendation is that people need to
open the aperture for others views.
also pointed out that polarization has moved to the forefront
with negative campaigning - preaching to the choir - and
the side effect is that the middle feels unrepresented,
tuning out and dropping out of the process.
Foundation is committed to taking the long view
of world events. Rendons speech was called Long-term
Policy to Make the War on Terror Short.
Rendon made it clear at
the beginning of his talk that he was not serving as a spokesperson
for either the U.S. or any other government.
He accepted the invitation
because the Foundation is the only organization that takes
a long view on anything.
He urged U.S. policymakers
to take a longer and longer view of the opportunities that
present themselves. On the war on terror, Rendon called
for dialog, debate and discourse. He believes the U.S. should
take a seven-to-eight year projection about how the war
on terror will be played out.
Rendon said the U.S. has
a severe credibility deficit with people overseas.
His firm conducted research in Muslim countries and found
the universal message was: You look at us but you
do not see us.
That research shows that
Muslims with some contact with Americans have a more positive
image of the U.S. than those with little contact.
Rendon said his favorite
source is the BBC. He faulted official Washington for concentrating
on the news cycle (which tends to be short), and not on
the implications of the long term. If all we do is
handle the short news cycle, we miss what is on the horizon,
and miss the opportunity to harvest beneficial information,
Rendon said the short-term
reality is that terrorists are coming at the U.S. and its
He loses sleep over potential
terrorists. The United States needs to turn the street
into active allies, not passive observers.
He believes the campaign
against terror, which is Rendons preferred term,
should not focus on individuals like Osama bin Laden or
Mullah Omar. That only makes them heroes. Instead, U.S.
public diplomacy should focus on the impact of the atrocious
acts committed by terrorists.
CERRELL DEFENDS SCAG PR ACCOUNT.
Cerrell Associates has
successfully defended its six-figure PR contract with the
Southern California Association of Governments, following
A handful of firms
Burson-Marsteller, VPE PR, Lee Andrews, Group, Pacific Municipal
Consultants, MWW Group, and Consensus Planning Group
considered a challenge to Cerrells nine-year run on
The latest PR pact with
the regional entity, the largest grouping of local governments
in the U.S., is worth $500K over two years and calls for
general PR, spokesperson training and development of a speakers
bureau, and media relations.
SULLIVAN JOINS WHITE HOUSE.
Kevin Sullivan, a former
senior VP-corporate communications and media relations for
NBC Universal, moved to the White House on July 24 as communications
He is in charge of handling
the regional media, while Tony Snow works with the D.C.
Sullivan left NBC in 05
for the assistant secretary of education for communications
and outreach spot.
He joined the General
Electric unit in 00 after spending 17 years as the
PR director for the Dallas Mavericks basketball team.
Sullivan was recruited
to the White House by Dan Bartlett, counselor to President
MONCRIEF OIL TAPS APCO.
Texas-based Moncrief Oil
International is using APCO Worldwide to support its legal
battle with Russian energy giant Gazprom over ownership
of a Siberian gas field.
APCOs team includes
Elizabeth Jones, a 35-year veteran of the U.S. foreign service
who joined the independent PR firm in 05.
Jones was a State Dept.
assistant secretary for Europe and Eurasia. She also was
senior advisor for Caspian energy diplomacy.
Jones is joined on the
Moncrief business by former Congressman Don Bonker and Bob
Downen, who was special projects director and public diplomacy
advisor to former State Dept. official Paul Wolfowitz.
OCONNOR SAILS TO CUNARD.
Brian OConnor has
joined Cunard Line as PR director based in its Valencia,
He is charged with handling
U.S. media relations and special events for the oceanliners
Queen Mary 2, Queen Elizabeth 2 and the launch of the Queen
Victoria in 07.
OConnor had been
at the Beverly Hilton in Beverly Hills, where he directed
PR for the $80M renovation project and celebration of it
He managed PR for galas
such as the Golden Globe Awards, Oscar Nominee Luncheon
and ASCAP Music Awards.
At Cunard, OConnor
will work closely with its PR firm, Redpoint Marketing PR.
Edition, July 26,
2006, Page 8
York, expensive as it is, is again a magnet for corporate
plenty of blue chips fled New York in the 1970s, there are
now more than twice as many corporate headquarters and subsidiaries
here than in 1990, according to the New York Times.
Federal Reserve report says New Yorks share of financial
industry earnings is higher than in 1970.
jobs are shifting out of the city while high paid jobs are
coming in. Companies are sending their back-offices
to New Jersey and mid-America while pulling their top execs
to New York.
columnist Paul Krugman (7/10) said the draw
of New York is obvious: The Big Apple is the best
place for top executives to network face to face with their
peers in the hub of the financial, legal and communications
industries. Companies are willing to pay the price
for this interaction.
all manufacturing jobs have left and what remains, says
Krugman, is a mix of highly paid financial jobs and
low-wage services jobs, with relatively little in the middle.
Average pay in investment banking in New York is $275,000,
according to the Fed. New York, which seemed to be in irreversible
decline a generation ago, now seems to be doing O.K.,
flight of companies from New York had a big impact on the
citys PR scene. PRSA/NY in the 1960's and early
1970's was able to draw up to 400 PR people each month for
lunch at the Waldorf-Astoria. The Monday II Group had 50
members who were the PR heads of blue chip companies with
New York h.q. or branch offices here. It met the second
Monday of the month. New York hosted 144 of the Fortune
500, which dropped to 44. PRSA/NYs membership dropped
from more than 1,200 to about 600.
Yorks vitality is evident in the spurt of new apartment
construction and the soaring prices of apartments.
This makes it difficult for aspiring PR pros who feel New
York is their Mecca.
According to the Census
Bureau, nearly 132,500 college grads poured into New York
between 1995-2000, more than any other metro area. An apartment
with 500-600 sq. feet can cost $2,000 or more a month, depending
on the neighborhood. A NYT piece on July 13 said grads are
now camping out in co-ed dormitories much like
they had in college. Cost for units in one such building
in Harlem is $700 a month. The owner puts together roommates.
Boosting the cost of Manhattan living units is a flood of
foreign money which sees New York real estate as a good
investment. This has tripled the price of condos in the
last eight years.
Interpublics stock having dipped to $7.86 on July
14 (lowest since 1991), both Ad Age and AdWeek
ran articles 7/17 speculating on the break-up of IPG (which
includes Weber Shandwick and MWW Group). Ad Age faulted
CEO Michael Roth, noting the stock has dipped 41% since
his arrival in 2003. Roth, who had no experience in adland,
led the sale of his previous company, MONY Group, receiving
$22 million for himself. Proxy adviser Glass Lewis said
MONY let management mask its own failures and collect
tens of millions in golden parachutes. If IPG were
sold, Roth could get $6-$8M in severance (three years
pay) ... Omnicom had
a brief 10-point spurt to $96.64 in June but slipped back
to $87, which is 20 points lower than its Dec. 17,
1999 high of $107. OMCs debt rose $800M to $3.37B
at a time of high interest rates. Jean-Marie Dru, CEO of
the TBWA unit, sold $12.9M of OMC stock in April. Havas
has sought him as CEO but a recent AdWeek report said he
had not made up his mind about this. Insider sales help
to put a lid on OMCs stock price, Barrons has
of Milberg Weiss Bershad & Schulman, the famed litigator
in behalf of defrauded stockholders, on charges it
improperly paid $11 million to stockholders to launch suits,
was a shock. The Wall Street Journal, while praising
the action, knocked the Justice Dept. for indicting the
entire firm instead of individuals. It fears this could
be the end of MWB&S (as it was for Arthur Andersen)...this
is a bad time for the image of accounting as the huge tax
shelter case against 16 former employees of KPMG
approaches trial. It will highlight the fact that a large
part of accounting involves creating complex tax-avoidance
schemes for large companies that cross the line into tax-evasion
schemes, which are illegal...CPAs
were created in the 1930s after corrupt practices helped
to cause the Depression. Accountants, noting the
Securities & Exchange Commission was formed to root
out corruption in stocks and bonds, fought the creation
of an accounting SEC, promising to do a good
job themselves in keeping the nations books. Congress
relented and no such body was created...the
SEC, meanwhile, ought to be dismantled, wrote
New York Post financial columnist Christopher Byron
on July 3. He is furious that it failed to regulate hedge
funds and also at its general ineptitude. The SEC pursues
almost nothing to trial, complained Byron, preferring to
get accused companies to promise not to do anything wrong
in the future (while not admitting to having done anything
wrong in the past)...NYT
columnist Frank Rich gave the image of PR a pasting
July 13, saying the Administration of President Bush is
enamored of PR, marketing, sloganeering, propaganda and
a sales strategy instead of making substantive
policy. A subhead said, As the world burns, Bush fiddles
with PR. Congress also gets a beating. It has embraced
the virtual governance of substituting publicity stunts
for substance, writes Rich. As an example of PR, he
says the Administration passed a sham Lobbying Accountability
and Transparency Act that wont do away
with the gifts and junkets to politicians...PR
groups could show they favor transparency by publishing
their public IRS reports. The Institute for PR set a new
standard sending a PDF of its 2005 IRS report to the PR