The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, August 2, 2006, Page 1
FLIES OUT AIRPORT RFP.
Tallahassee Regional Airport wants a marketing campaign
to position it as the air transportation service provider
of choice, according to its RFP.
seven miles from downtown Tallahassee, the airport accounts
for about a third of the passenger traffic from 32 counties
in northwest Florida, Georgia, and Alabama.
airport is serviced by US Airways, Continental, Northwest
Airlink and Delta Air Lines. Those carriers fly to more
than 200 destinations. US Airways is expanding its service
from TRA in September.
Rickey, who is handling the RFP, told ODwyers
that TRA competes with airports in Tampa, Atlanta and Jacksonville.
It needs a PR partner because our prices are a little
higher, and people are willing to drive to other airports,
wants to play up its role as both a community resource
and booster of the local economy.
PR contract runs for three years, and could be worth as
much as $300K. There are two one-year option years.
non-mandatory pre-proposal conference is set for Aug. 15.
The deadline for proposals is slated for Aug. 22. The contract
will be awarded in October, and work begins Dec. 1.
is reachable at 850/891-8282 and [email protected].
COSTIGLIO TO ROCKEFELLER FOUNDATION.
Peter Costiglio, who was
VP-communications at Time Inc. from `89 to `05, is now director
of communications for The Rockefeller Foundation in New
York. He succeeds Andre Oliver, who announced plans to leave
the Foundation earlier this year.
Costiglio, 57, reports
to Richard Tofel, VP & general counsel of the Foundation
with more than $3 billion in assets.
He chaired the PR Committee
of the Magazine Publishers of America from `94-`97, and
worked at Prudential-Bache Securities for a decade before
stepping down as senior VP-communications. Costiglio began
his PR career as press relations manager at Grumman.
John D. Rockefeller formed
the Foundation in`13 to promote the well-being
PROCTER-ROGERS LEAVES HBO.
president of PRSA and corporate affairs director of the
North Central region of HBO, has left HBO after nearly ten
years and has started her own firm, A Step Ahead PR.
A call to her phone number
at HBO resulted in the message that she was no longer working
for HBO and provided a number to reach her.
Reached at the number,
Procter-Rogers refused comment and directed the call to
Her current PRSA contact
information indicates she has formed A Step Ahead PR based
at 250 Parkway Drive., Suite 150, Lincolnshire, IL 60069.
Phone is 847/955-9944. E-mail: [email protected].
An assistant to Procter-Rogers
at HBO said no successor has been hired.
The assistant said a comment
would be sought from HBO executives but none was immediately
Procter-Rogers has been
with HBO since 1997 when she joined as corporate affairs
Previously she had her
own firm from 1994-97 and was director of PR and advertising,
Nielsen Marketing Research, Northbrook, Ill.
She was president of PRSA/Chicago
She received a BS in English
and journalism in 1978 from Bradley University.
OMCs NET RISES 8%.
Omnicom posted an eight
percent rise in both net income and revenues for the second-quarter.
It earned $244.1M on revenues of $2.8B.
OMCs PR units, which
include Fleishman-Hillard, Ketchum, Brodeur and Porter Novelli,
were up nine percent to $288.6M for the period, and five
percent to $548.4M for the year.
CEO John Wren spent $36M
for three acquisitions during the second quarter.
The ad/PR conglom added
Entertainment Marketing Partners, which has offices in New
York and Los Angeles, to Ketchum.
EMP, according to OMCs
investor presentation, provides clients access to
the entertainment community through relationships with studios,
networks, production companies, sports leagues around the
world and video game developers.
OMC acquired Paris-based
corporate communications firm Harrison & Wolf. It will
be folded into TBWA.
EVB, a San Francisco-based
ad agency, is another new OMC unit.
Edition, August 2, 2006, Page 2
GETS PRAISE FOR STONE.
Paramount Pictures is using Creative Response Concepts,
the firm that publicized the Swift Boats Veterans for Truth
group and its smear campaign of John Kerry, to build support
among conservatives and evangelicals for Oliver Stones
World Trade Center film that opens nationwide Aug. 9.
a charter member of the Hollywood elite, has been routinely
trashed over the years by conservatives for his VietNam
movies (Platoon, and Born on the Fourth
of July) and films about Presidents Kennedy and Nixon.
an effort to win support for WTC, CRC arranged a screening
in Washington last month for conservatives such as Washington
Times columnist Cal Thomas, National Reviews
Jack Fowler, Media Research Center head Brent Bozell and
Foundation for the Defense of Democracies Cliff May.
movie about two Port Authority police officers who volunteered
to rescue people trapped in the rubble of the World Trade
Center received rave reviews.
issued a press release that called the film a masterpiece.
He wrote: Oliver Stone has created something spectacular
and it deserves the nations gratitude. Conservatives
and liberals will praise this movie.
agreed. Whatever one thinks of Oliver Stone, the man
knows how to make movies. This is one of his best,
called WTC dead-on. May wrote: God Bless
Malkin, a conservative columnist and blogger, did not attend
the screening. Of the praise for Stone, she wonders, Is
Hell freezing over.
SEIU LOOKS FOR
Service Employees International Union, which is in the forefront
on the battles over raising the minimum wage and immigration
reform, is looking to hire a communications director.
Washington-based job calls for someone with ten-plus years
of PR experience and organizing/political and government
relations know-how. The person must be able to communicate
with local labor leaders, members and reporters.
SEIU bills itself as the fastest growing union in the U.S.
It has 1.8M members and is busy organizing janitors and
Long of Travaille Executive Search is handling the search.
He is at 202-463-6342.
APCO ONLINE TAPS KING.
APCO Worldwide has named
Internet veteran David King, associate director of its online
King, who joins from U.K.-based
Fullsix, has handled online projects for Pepsi, World Cup
France `98 and launched UNICEFs line of e-greeting
He is the founder of DDB
Interactive, the media/new technologies unit of DDB Needham
Worldwide Communications, former managing director-Europe,
Middle East & Africa of Digital@JWT, the digital solutions
outfit of the former J. Walter Thompson Co. and CEO of Icon
Evan Kraus heads APCO
PAKISTAN GIVES QG&A $600K+
Pakistan, which is on
the front line in the war on terror, has given
Quinn Gillespie & Assocs. a contract worth $154K a-quarter
through April `08.
The D.C. firm of Jack
Quinn (former counsel to former President Bill Clinton and
chief of staff to VP Al Gore) and Ed Gillespie (ex-Republican
National Committee chairman) will promote a free trade agreement
between Pakistan and the U.S.
It will work with Pakistans
Ministry of Commerce to enhance the quality of positive
media stories about Pakistan and provide strategic advice
in crisis communications. [Pakistan hired Hill &
Knowlton in `05 for PR duties.]
The contract calls for
QG&A to enhance awareness of Pakistan as a reliable
and attractive member of he global economic community
and develop a more robust bilateral relationship with
the U.S. based on trade and security.
Stuart Holliday, former
U.N. Ambassador for Special Projects, coordinator of the
State Dept. Bureau of International Information Bureaus
and special assistant to President George Bush II, handles
the Pakistan business with Adam Falkoff, a veteran of the
Consumer Electronics Assn., American Express and McKinsey
TOMSETT JOINS HOFFMAN.
The Hoffman Agency has
named Susan Tomsett managing director of its Asia Pacific
She was COO of Burson-Marstellers
Greater China unit, where she managed 120 staffers and accounts
Lou Hoffmans high-tech
shop entered Asia in `96 with the opening of an office in
Singapore. The San Jose-based firm, which billed $9.5M in
`05, now has offices in Hong Kong, mainland China, Korea,
Taiwan and Japan.
QORVIS COLLECTS $3.6M
The Royal Embassy of Saudi
Arabia paid its PR firm, Qorvis Communications, $3.6M during
the six-month period ended March for support of Ambassador
Prince Turki Al-Faisals listening tour
of the U.S.
The firm also conducted
extensive media relations work that resulted in editorial
board meetings for the Ambassador with the Los Angeles
Times, CNN and New York Times.
Saudi Arabia has plunged
into the Israel/Hezbollah battle. King Abdullah offered
Lebanon $1.5B in reconstruction funding. He also warned
of a widening of the conflict. Saudi Arabia warns
everybody that if the peace option fails because of Israeli
arrogance, there will be no other option but war,
ARTICULATE HIRES MICHAELS.
Eileen Michaels, a 20-year
PR veteran, has assumed the senior VP slot at Articulate
Communications, the New York-based high-tech shop founded
She had been executive
VP at Lisboa in Washington, D.C., handling Internet business
for Bell Atlantic/Sprint and Energy Star. Earlier, Michaels
repped Informix Software, which was acquired by IBM, and
Image Medicals PracticeBuilder software, an acquisition
target of eRad.
At Articulate, Michaels
will handle CMP Technology, a unit of United Business Media.
Laura Grimmer, a former
Associated Press journalist and FitzGerald Communications
executive, is CEO of Articulate.
Edition, August 2, 2006, Page 3
INC. PULLS PLUG ON TEEN PEOPLE.
Inc. is shutting down Teen People, a People
spin-off launched in 1998. The September issue, which hits
the stands Aug. 4 will be the final number.
magazines peak circulation was 1.6M in `01. It dipped
to 1.45M at the end of `05, according to the Audit Bureau
Inc. plans to keep TPs website in operation, and promises
to absorb as many of its staff that it can.
companys People title is the No. 1 celebrity mag with
a circulation of 3.7M.
WARNER LINKS WITH APPLE.
Warner Brothers Home Entertainment
Group has made its classic TV programming available via
Apple Computers iTunes Music Store. That content includes
Friends and animated shows like The Jetsons
and The Flintstones."
Simon Kenny, president
of Warner Bros. Digital Distribution, called the Apple connection
an important part of our digital distribution strategy.
The deal fits the plan to market Warners entertainment
properties across the widest selection of platforms and
The Warner programs are
available for $1.99 per episode. Edelman does PR for Warner
Bros. Home Entertainment Group. Apple handles its own PR.
TIERNEY MAKES MOVE TO MONSTER.
Brian Tierney, the ad/PR
man who led the group that bought the Philadelphia Inquirer
and Philadelphia Daily News from McClatchy, has forged
an alliance with Monster Worldwide, the online jobs site.
The partners are launching
a co-branded job site. Tierney says his papers Philly.com
site gets two million unique visitors a month. Monster gets
more than one million jobs a year, 10,000 of them are in
WSJs KAPLAN NAMED CRAINS
N.Y BIZ PUB.
Jill Kaplan is leaving
the Wall Street Journal to take the publisher job
at Crains New York Business in September. She
will succeed Alair Townsend, 64, who will continue to do
a column for the weekly.
Kaplan, 40, joined the
WSJ in `97 as an international sales manager. She became
director of U.S. sales at WSJ parent Dow Jones & Co.
in `00 before rejoining the paper in `04. At the WSJ, Kaplan
is general manager of the Weekend Edition, Personal Journal
and Journal Report.
Townsend, a former New
York City Deputy Mayor for Finance and Economic Development,
joined Crains in `89.
GIBSON IS D.C. EDITOR AT TIME.COM.
Ana Marie Cox, founder
of the snarky political website, Wonkette, has been named
Washington editor of Time.com.
Richard Stengel, managing
editor of Time, praised Cox as a sharp and
witty observer of the Washington scene. She has the
ability to spot political trends in surprising places,
he said in a statement.
Cox, who joined the magazine
in March, will continue to write features for the print
She takes over for Matt
Cooper. He becomes Washington editor of Conde Nasts
Portfolio in September.
MANSUETO SHIFTS TO 7 WTC.
Mansueto Ventures, publisher
of Inc. and Fast Company is making its headquarters
at Larry Silversteins 7 World Trade Center, the first
building to rise from the destroyed World Trade Center site.
MV, which is currently
located at 375 Lexington at 42nd St., has inked a 15-year
lease on 40,000 sq. ft. It will take an entire floor of
the building with a 360-degree view of NYC early next year.
John Koten, CEO of MV,
said 7 WTC, the citys first certified green
commercial office building, reflects the beyond the
box thinking that is the hallmark of MV. He says the
lease is indicative that MV is bullish on the redevelopment
of Lower Manhattan.
Services has signed a letter of intent to occupy 15 floors
of the 52-story tower. Ameriprise Financial, the American
Express spin-off, occupies the 39th floor, while the New
York Academy of Sciences is moving to the 40th floor in
Gordon and Leach does
PR for MV. Rubenstein Communications handles PR for Silverstein
TRUMP: TWO-LEGGED MEDIA
Donald Trump is a two-legged
media machine at a time when other CEOs are scared
silly by the media, according to Across the Board,
the Conference Board magazine. His constant press presence
is because he publicly flaunts three vices that a
lot of chief executives keep hidden: their greed, lavish
living and sex lives.
AB notes while many CEOs
cringe at making public speaking, Trump has never
seen a microphone he didnt love.
IZAREK UPPED AT SCHOLASTIC.
Stephanie Izarek, executive
editor of Scholastic Parent & Child since`02,
has been promoted to editor-in-chief of the magazine with
She will focus on editorial
content plus explore web opportunities. Izarek will create
new feature sections for the magazine to join Health,
Wellness and Nutrition.
SP&C has been on a
roll as evidenced by a 9.4 percent boost in readers, according
to the Spring 2006 MRI research audit.
The magazine has added
articles aimed at parents with children aged 6-12, while
maintaining its original mission of content for parents
of kids up to age 6.
Prior to SP&C, Izarek
served as executive editor of PC Magazine, writer
for FOX News and editor for New York Times Custom Publishing.
She edited In the
Shadow of the Towers.
International Foodservice Editorial Council has awarded
$18,000 in scholarships to five students who are pursuing
a communications career in the foodservice business.
The winners are DaeTwaun
Bogan (Los Angeles Valley College), Emily Butler and Ginnefer
Cox (Culinary Institute of America), Sheri Hogan (California
State University) and Andrea Loera (University of Houston).
Each receives a grant of $3,600.
news continued on next page)
Edition, August 2, 2006, Page 4
SAYS SORRY ABOUT TW MERGER.
AOL CEO Steve Case is sorry that he merged the online service
into Time-Warner and is disappointed with the outcome. He
confessed during a July 21 interview on the
Charlie Rose Show on PBS.
announced the $165B deal with then-TW CEO Gerry Levin in
January of 2000. TWs adjusted stock price traded near
the $110 mark prior to that announcement. It now trades
and Levin promised the deal would offer synergies like the
one announced on July 19 that linked Warner Brothers and
AOL to launch In2TVEn Espanol, a Spanish language channel
featuring classic TV shows.
CEO Dick Parsons plans to unveil a new strategy for AOL
on Aug. 2.
FORTUNE TAKES SWIPE AT BWS
Sorry Jack on its July 24 cover with a headshot
of former General Electric CEO Jack Welch with a red diagonal
line superimposed over it.
Staffer Betsy Morris penned
a piece for the magazine arguing that Welchs famous
rules for winning arent cutting it these
Welchs basic management
philosophy is that a company must be either first or second
in the market in order to survive. Morris feels that is
out-of-date and points to the success of Apple Computer
and Genentech to make her case.
Morris praised Welch as
a model not just for the can-do American executive
but for a way of doing business that revived the U.S. corporation
in the 1980s and dominated the world's economic landscape
for a quarter century.
She believes Corporate
America needs a new playbook due to market volatility,
competition from India and China and pressure from hedge
funds. The edicts of the past, according to Morris are starting
to feel out of date.
Jack and Suzy Welch write
The Welch Way column for BusinessWeek.
YOUTUBE CREATES CLIP
YouTube CEO Chad Hurley
believes the success of his video-sharing site has created
a clip culture, according to a report on Dow
The average video length
video on YouTube is 2 ½ minutes long, said Hurley,
co-founder of the site that attracts 20 million unique visitors
a month. One hundred million clips are viewed each day.
Hurley says he has no
plans to sell the site, but that an initial public offering
sounds very exciting.
NYTS PRENDERGAST TO
Mark Prendergast, editor
at the New York Times, becomes a visiting professor
in the fall at the E.W. Scripps School of Journalism at
Ohio University. He will take over for Leonard Pitts of
the Miami Herald.
Prendergast, in his 35-year
career, has written for the Times, Washington Post,
New York Daily News, South Florida Sun-Sentinel
and the Associated Press. He has reported from more than
Adams, public information officer for the U.S. District
Court for the Eastern District of Virginia, has been named
editor and publisher of the American Bar Associations
flagship publication, ABA Journal. Adams, a 13-year
veteran of American Lawyer Media, also wrote for
the New York Law Journal and was executive editor
ABA Journal counts a circulation
of 380K and is managed by a Board of Editors.
Fields, senior economics/financial writer for the
Miami Herald, will direct Florida International Universitys
new master of science degree in business journalism, slated
to debut with the fall 2006 semester. The school cited a
great demand for business reporting. Fields
stressed that the program isnt about just covering
business. The first step is knowing how to follow
the money, he said.
Oseland has been promoted to replace Colman Andrews
as editor-in-chief of Saveur magazine.
Oseland had been executive
director of the food title and was a contributor for about
10 years. He has written for Vogue, Food &
Wine, Gourmet and Time Out New York, and
has served as editor for Organic Style, the Village
Voice, and TV Guide.
Clemence, interim lifestyles editor for Forbes.com,
has been named to that post on a permanent basis. She joined
the portal in 2004 as a real estate writer.
Clemence previously covered
chemical weapons and environmental issues for the Anniston
(Ala.) Star and covered business for the Albany Times-Union.
has launched a new search engine on its website which
includes the ability to find images with and without people
by gender, age and ethnicity. Users can also search by emotions
(angry, worried, excited, etc
) and by subject looking
at or away from the camera.
company DHL has started an e-newsletter for journalists
to report on shipping volumes, special projects (the company
handled military All-Star baseball ballots), and other PR
information. DHL notes that shipping and transportation
is a key economic bellwether of interest to reporters. The
publication, produced by Loop Consulting Group, is called
Door to Door.
People living in homes
with digital video recorders read more magazines and newspapers
and surf the web more frequently than households without
DVRs, according to Mediamark Research. Nearly 12 percent
of homes have a DVR. That is up from nine percent in `05.
Edition, August 2,
2006, Page 5
OF PR FIRMS
SEES FUTURE IN CONSUMER MEDIA.
& Knowlton has organized its interactive unit as a digital
practice under Julie Atherton, who joins the firm from her
own eight-year-old digital consulting shop CYLO.
said the unit focuses on coversation, community and content
and centers on digital trends like social media, gaming
and mobile marketing, looking beyond the blogging craze.
a statement, MaryLee Sachs, H&Ks U.S. chairman,
noted the firm continues to focus on corporate and public
affairs, but the biggest opportunity is in marketing,
and specifically consumer-generated media.
firm has also added two account-level staffers to the digital
practice. Anthony Nunno, an online strategist for Horizon
Media, has joined the practice as a senior A/S, and Darin
Lanfair, a project manager for Ogilvy & Mathers
creative unit, joins as an A/E.
CCA EXPANDS TO PARIS.
Chandler Chicco Agency,
New York, has opened a Paris office to serve its Allergan
business and further its European expansion.
Jean-Yves Goar, a healthcare
communications veteran, heads a team of three in the Paris
office, which handles Allergans Medical Aesthetic
and Neurosciences divisions. CCA said the outpost will handle
local work and participate in global accounts.
Business Consulting and Government Affairs, Washington,
D.C., has set up a unit focused on Asia headed by VP Mike
Rawson. Rawson was formerly a senior foreign policy advisor
to Sen. Conrad Burns (R-Mont.). The firm has offices in
London and Kansas City and works for Google, Vonage and
VeriSign. ...Los Angeles-based entertainment PR firm The
Lippin Group marks its 20th year in 2006. The firm,
which reps recording artists, entertainment trade groups
and TV and film entities, is run by husband and wife Dick
and Ronnie Lippin. ...Sitrick
and Co. is handling media relations for PTCAlliance
Corp., a steel tubing manufacturer navigating Chapter 11
bankruptcy. The company will soon emerge from Chapter 11.
...Nicola & Partners,
Bucharest, Romania, has aligned with Porter Novelli and
adds the PN name to its own. Clients include Krups and UNICEF.
...The Torrenzano Group,
New York, is handling U.S. media for WNS Global Services
Limited, an India outsourcing company that went public on
July 26. ...Publicis
Groupes healthcare communications unit has
set up a relationship marketing and interactive pratice
called Halo, based in New York. ...Starmark
International, Dania Beach, Fla., developed a new
brand identity and logo for Triton Generators, which makes
commercial-grade generators. ...John
Bailey & Associates, Troy, Mich., marks its 10th
year in 06. John Bailey, president and CEO, notes
the shop has expanded from one employee in 1996 to 30 today.
The firm adopted 50 animals through the Detroit Zoological
Societys WildLife Preserver program in honor of its
PR, New York/Dragonfly, digital publishing, for media
and analyst relations to support launch of a new platform;
Magnetic Time, Ireland-based software developer, for PR
for its U.S. expansion, and Consumer Product Safety Commission,
for video production services as part of a one-year contract
with four options worth up to $530K.
Communications, New York/Timex, as AOR to lead a
repositioning campaign to expand the watch brand into the
upscale market, and Alberto Culver, for a national consumer
education push backing its FDS Intimate Lubricants brand.
KC picked up AC brand Nexxus last year. The firm has also
added Target Stores units Super Target, Target Pets and
Target Consumables, expanding on its existing work for the
Lori Communications, New York/Frederick Wildman and
Sons, for PR and events for its Folonari Pink Pinot Grigio.
& Co., New York/The World Association of Sexual
Health Congress, for PR to support the April 15-19, 2007
event in Sydney, Australia.
New York/Canine Magic, volunteer group which trains and
places dogs with autistic children, for pro-bono media relations,
events and partnership support.
Communications, Andover, Mass./Incisive Media, as
AOR for its Search Engine Strategies Conference and Expos,
slated for four cities from July 06 through February
Group, Germantown, Md./Oil Purification Systems,
as AOR for PR. The firm is hiring at the A/C, A/E and senior
A/E levels for the account, based in its Cary, N.C., office.
Communications, Washington, D.C./The Foundation for
Child Development; Association for Computing Machinery,
and the National Parent Teachers Assn., all as AOR for strategic
Palm Beach, Fla./Team Marketing, sports and entertainment
marketing, for PR for the company and client events, and
the World Trade Center Palm Beach, for brand marketing.
Titan Agency, Atlanta/AGCO Corp., for a corporate
communications program, expanding on existing work for the
agriculture company. Titan has also picked up branding work
for three AGCO units, TerraGator, RoGator and Spra-Coupe.
Fort Lauderdale, Fla./Kreska Technologies, tire inflation
technology; Farlie, Turner & Co., investment bankers,
and the Boynton Beach Community Redevlopment Agency, for
& Knowlton, Chicago/Chelsea Football Club, English
league soccer team, for comms. consulting.
Horse, Minneapolis/Marvin Windows and Doors, for
marketing and brand-building PR.
PR-IR, Boulder, Colo./Selectica, sales configuration
software, for media and analyst relations.
Edition, August 2, 2006, Page 6
TO TRACK U.N. FEEDS.
Teletrax video monitoring and asset management service has
inked two major agreements.
United Nations has signed a long-term deal with Teletrax
to monitor broadcast video packages put out by its UNTV,
part of the entitys Department of Public Information.
Farkas, who heads the UNs radio and TV services, noted
UN feeds are often the only source of news and information
coming from some countries.
signing with Teletrax is Fox Broadcasting Company. The News
Corp. unit signed up for electronic monitoring of its broadcast
marketing and promotion material by its affiliates.
is a joint venture between Medialink and Royal Philips Electronics.
CRITICAL MENTION ADDS NIELSEN,
Critical Mention, a real-time,
web-based TV monitoring service, has added Nielsen Media
Research and SQAD analytics data to its CriticalTV platform.
Audience estimates and
estimated advertising spot cost equivalency data are offered
as an add-on to its services.
STUDY: BLOGS BOOST TRAFFIC.
Three-quarters of companies
responding to a Cymfony and Porter Novelli study said they
noticed an increase of web traffic or media attention since
starting blogs. But despite that apparent success, 71 percent
said they are not happy with the level of interaction on
Four out of ten respondents
said a specific blog post had affected the company or brand,
the vast majority in a positive way, according to the study,
which was conducted by Russell Research and polled persons
responsible for maintaining or monitoring blogs at companies.
Sixty-three percent of
respondents said they started a blog because they felt a
need to participate in the medium, rather than to satisfy
a specific need. The majority of respondents are also blogging
without formal guidelines in place at their respective companies.
VOCUS NARROWS LOSS; REVENUE
PR software developer
and marketer Vocus Inc. reported revenue of $9.19M for the
second quarter, a 35 percent increase from the same period
Its loss for the quarter
narrowed to $522K, compared with $661K for Q2 05.
The company said it added 83 new clients for a total of
1,530 active clients.
Vocus recently replaced
marketing VP Gary McNeil with William Wagner, former chief
marketing officer for Fiberlink Communications.
The company expects Q3
revenue between $9.4M and $9.6M.
PR, a San Francisco-based media training shop, and
video production company, have teamed up for an educational
video podcast series. The episodes cover interview skills
with the media; www.optimumpublicrelations.com.
McMahon, VP of communications and government affairs,
WaveCrest Laboratories, to Qwest Communications, Washington,
D.C., as director of corporate comms. and government relations.
He handles internal and external comms. for Qwests
federal relations and federal government sales operations.
McMahon was previously press secretary to former Rep. Bill
Nichols and ex-Sen. Howell Heflin, both Alabama Democrats.
Dillon, VP of brand marketing for here! Networks,
to Smith & Jones, Troy, N.Y., to head business development.
He was formerly director of affiliate marketing for A&E
TV Networks and Viacom Entertainment. He has also worked
at a handful of global ad agencies.
Marin, public affairs and media relations exec for
the Sierra Club/northeast region, to Louder Than Words,
Waltham, Mass., as an account director.
Shryer, former high-tech practice leader at HLB Communications,
to Tech Image Ltd., Buffalo Grove, Ill., as an account manager.
She was previously director of communications for ProofSpace
and executive director for the Lake Kenzie Industrial Leadership
Council. Marie Grimaldi,
radio producer for WGN, joins Tech Image as a media relations
Schreiner, marketing specialist for Missouri State
University, to Millennium Communications, Springfield, Mo.,
as a comms. specialist.
Bove, an IR and telecommunications consultant, to
SheaHedges Group, McLean, Va., as an account director. Erin
Shannon, a seven-year technology sector veteran of
the PR industry, joins SheaHedges as an account manager.
Crowder, legislative liaison and special assistant
to the commissioner at the North Carolina Dept. of Insurance,
to Capstrat, Raleigh, N.C., as a senior A/E. She was political
director for the N.C. Democratic Party during the 04
Crisp, associate director for Henderson Advertising
in Greenville, S.C., to Denmark, an Atlanta marketing communications
firm, as PR dir.
Cox, executive director of public information and
college marketing for Austin Community College, to GCI Read-Poland,
Austin, Tex., as senior VP of corporate and public affairs.
He previously served as director of global comms. for Dell.
Roesch, director of marketing and PR for Silicon
Valley start-up AuctionDrop, to Tier One Partners, Redwood
Shores, Calif., as senior partner to head the Boston-based
firm's West Coast region. Roesch was formerly director of
PR for NIA Creative and earlier held stints at Niehaus Ryan
Wong and InterActive PR.
Kivett to senior VP of investor relations for Assurant,
New York. The 37-year-old executive succeeds Larry Cains,
59, who plans to retire in August. Kivett was VP of IR.
Antman to senior A/S, LVM Group, New York. She joined
the firm in 04.
Edition, August 2, 2006, Page 7
GAME MAKER EYES CHURCH PUSH.
video game developer set up to build on the success of the
blockbuster Left Behind Christian book series
has set an ambitious goal of delivering one million demo
copies of its latest game to churches in the U.S.
effort is part of a broader plan by Left Behind Games that
is set to begin with the release of Left Behind: External
Forces as the company pursues crossover appeal to
mainstream, not just Christian, audiences.
Angeles-based LBG has hired Gospel/Christian music producer
and recording artist Jerome Mikulich as strategic marketing
manager to lead the effort. He has toured churches with
a Christian-themed musical program and LBG expects him to
tap that network to create a large audience for its new
video game units CEO, Troy London, noted Mikulich
will help the company reach a young audience interested
in the game and encourage them to think seriously
about matters of eternal importance. The company says
External Forces is the first step of a long-term
strategy to present the good news in a way that
appeals to mainstream non-believers and Christian
latest release is slated to ship in October for the holiday
season after originally being scheduled in late December
for an Easter 06 release. It is in its fourth year
of development. Billed as an action game, prayer and
contemplation of fact-based biblical scriptures and truths
are necessary for ultimate victory over the forces of the
Anti-Christ, according to LBG.
Left Behind books, which are based on the rapture
from the Book of Revelations, have racked up global sales
of more than 60 million copies.
Bohle Company handles PR for LBG. Scott Womer, who works
on the LBG account at Bohle, said the firm guides publicity
and provides a structured media campaign to work effectively
alongside their marketing and sales efforts. He said
the firm has handled the account for about a year.
REPS MCDONALDS IN CHINA RIOTS.
& Knowlton says fast feeder McDonalds is looking
into working conditions at a Chinese toy manufacturing plant
that has been the hit with worker rioting over low wages
and pitiful working conditions, according to H&K staffer
to a report on forbes.com,
more than 100 police and riot squad members were brought
in to control the outbreak at a factory owned by Hong Kong-based
Labor Watch says Merton fails to provide adequate medical
insurance and is in violation of Chinas labor laws
that cap overtime at 36 hours a month. The typical Merton
employee works 70 overtime hours a month. CLW claims Merton
cuts the pay of those who refuse overtime.
of Mertons output goes to McDonalds. Chan said
Merton makes toys for McDonalds in Hong Kong and in
Pearlstine, who resigned last year as editor-in-chief of
Time Inc., is joining the Carlyle Group investment banking
operation in September. He is to scout for media and telecom
was in the center of the media controversy regarding the
decision to turn over the notes of Time reporter
Matthew Cooper to the feds. Cooper had been working on the
Valerie Plame CIA outing story. Pearlstine is
finishing a book about confidential sources.
worked for Dow Jones from `68 to `92. That excludes a two-year
period when he was executive editor at Forbes. He
rose to managing editor of the Wall Street Journal.
Rubenstein, co-founder of Carlyle, called Pearlstine a treasure.
Pearlstine brings a special mix of rarefied experience,
insight and relationships on a global scale that will further
hone Carlyles already active and cutting edge telecom
and media operation, said Rubenstein in a statement.
his editorial background, Pearlstine has experience in the
mergers and acquisitions game. He played a key role in Time
Inc.s $1.6B acquisition of U.K.-based IPC and the
$480M acquisition of Times Mirrors magazines.
63, will work out of New York for the Washington, D.C.-based
Carlyle, which has $43B in assets under management.
Attwood, a Verizon veteran, is the head of Carlyles
global telecommunications and media team.
HENTGES HANDLES WAL-MARTS
Wal-Mart Stores has hired
Harriet Hentges, the former executive VP at the Washington-based
U.S. Institute of Peace, to do conflict resolution work.
Hentges, a former nun,
spent a decade at the Institute where she did stabilization
work in the Balkans and Iraq.
She will serve as Wal-Marts
liaison to its critics in the labor, academic and government
The Institute is a federal
agency that is charged with preventing/managing armed conflict,
religious or ethnic strife, religious extremism, terrorism
and the spread of weapons of mass destruction.
It is active in Afghanistan,
Nigeria, Rwanda, Sudan, Haiti, Philippines, Liberia and
the Palestinian lands.
Lance Matthews plans to launch the nu jeru denim
clothing line next fall.
He says the clothes will
compete with the True Religion brand of jeans that has an
impressive line of celebrity enthusiasts (Jessica Simpson,
Angelina Jolie, David Beckham and Usher).
Matthews is looking for
a publicist to create a buzz for his line. He can be reached
Edition, August 2,
2006, Page 8
is in a frantic campaign to buy back its own stock
and boost its stock above $92 lest it lose tax benefits
associated with its billions of CoCo (contingent convertible)
just borrowed nearly $1 billion and spent $958 million of
it in the first half buying its own stock. It has reduced
the float from 187 million shares in 2003 to 170M currently,
thus improving earnings-per-share. OMCs debt rose
$800M to $3.37B.
Brothers predicts OMC will buy back another 3M shares in
the second half and 7M more in 2007, reducing the float
this campaign, OMC has failed to stay above $90 a share,
well below its high of $107 on Dec. 17, 1999.
World Markets said July 25 that Prior OMC comments
indicate that if the stock was below $92, it would lose
tax benefits associated with the supplemental interest payment
needed to induce bondholders not to put the issue back to
in 2001 floated via Merrill Lynch (at triple the normal
underwriting fees) $850M of CoCo bonds known as LYONS (Liquid
Yield Option Notes).
of paying about $60M a year in interest, OMC was able to
deduct imputed (phantom) interest of that amount
from its earnings each year, thus saving about $24M (since
its tax rate was 40%).
CoCo bondholders were supposed to make out royally with
projections of OMC reaching as high as $160 in a couple
debt, too many insider sales, and a tight information policy
(including refusal to discuss finances with the press) hurt
would love to discuss OMCs share buyback program with
company officials while bringing along Certified
Financial Analysts who help us with the OMC financial reports
but OMC isnt talking ... a
similar policy of non-communication is evident at PRSA where
2006 president Cheryl Procter-Rogers has yet to make a single
public appearance (outside of three chapter visits). PRSA
PR staff only knows of the chapter visits ...we
have been busting on HBO, employer of Procter-Rogers,
for the raw sexual content of many of its programs. However,
HBO is not alone in this activity. Showtime, owned by CBS,
has inaugurated Sexual Healing, a one-hour show
each Thursday at 10 p.m. in which regular people have
full-on penetration sex, according to New York Post
TV critic Linda Stasi. Big old backsides pump up and
down as couples work out their sexual problems, noted
Stasi, whose comment on the show was: blechhh!
... HBOs 11 channels
with movies and sex shows are $11.95 monthly (for
those who think HBO is too expensive for them to afford)
... PRSA has again
renewed Sobel & Co. as its CPA firm after a review.
Sobel is also used by Hunter PR, founded by 1984 PRSA president
got a lot of feedback on New York Times columnist
Frank Richs definition of PR as marketing,
sales strategy, sloganeering, press
avoidance, propaganda and lacking in principle
The NYTs Paul Krugman
chimed in with a column headlined Reign of Error,
saying one poll shows 50% of Americans now believe Iraq
had weapons of mass destruction when we invaded it (up from
30%). The Bush Administration, says Krugman, publicized
the recent discovery of chemical munitions but failed to
point out these were decayed and from the 1980s.
Krugman is amazed that the public can be so easily misled
... readers wrote that
Rich, Krugman and the public get their opinion of
PR from what they see PR people doing in movies like The
Sweet Smell of Success and the current The Devil
Wears Prada ... from
our point of view, the biggest knock on PR from Rich
is that it lacks substance. This can be attacked
by organizations that practice transparency, provide detailed
explanations of their policies, and answer questions from
the press and public. PR pros can hold their heads high
when they perform an educational role. Educators answer
questions of students ... PR
grads are miffed to find out that the PR jobs
they take are often really sales and marketing jobs.
Almost all the recent grads PR pro Rachel Beanland
interviewed for the August PR Tactics of PRSA thought
they also should have studied marketing. Their jobs
include more marketing than theyd counted on
and their supervisors are usually marketers,
writes Beanland. Grads also are interested in having their
own firms, a subject not covered in college PR programs.
One recent grad cited a grab-bag of duties web designer,
newsletter editor, graphic designer, media buyer, copywriter,
photographer, event planner and [last] media liaison.
second largest chapter with about 900 members, announced
11 new members all women. Women now make up
a record 57% of TV anchors, says the Radio & TV News
Directors Assn. They account for 58% of TV reporters and
55% of TV middle managers, 66% of news producers and 56%
of news writers ...The
by California neuropsychiatrist Louann Brizendine,
says women perceive the world differently than men
because of important physical differences in their brains.
If women attend to those differences, they can make
better decisions about how to manage their lives,
she contends. Women are hard-wired to have more
self-control, are better able to read nonverbal clues like
facial expressions, are more prone to worrying, and remember
emotional events in greater detail than men, she says. The
7/31 Newsweek reviewed the book. The question for the PR
industry is whether a mostly-female PR population will have
any effect on the practice of PR ... IABCs
2005 audit showed its in the black with net
assets of $116,618 vs. a deficit of $502,377 in 2004. It
took in $2,527,307 in dues and booked deferred dues of $1,495,187.
It has a policy of not booking dues until they are earned
... PRSA, which does
not have this policy, deferred $963,082 of its $4.4M
in 2005 dues. Three college accounting professors have said
PRSA should defer much more dues income.