The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, August 16, 2006, Page 1
REGION EYES DISASTER PR PUSH.
in northern Texas, including the cities of Dallas and Fort
Worth, have begun a search for an agency to develop a regional
disaster education plan.
by funding from the federal Dept. of Homeland Security,
Fort Worth has issued an RFP on behalf of the area referred
to locally as North Central Texas. The initial four-month
PR push, which includes development of PSAs, a preparedness
guidebook, website and logo, is seen as the first step of
a wider campaign tentatively centered on 12 months
to preparedness, which has each month focusing on
a different aspect of emergency/disaster preparedness.
budget figure was not provided because price will be a factor
in making a decision to hire an agency. Fleishman-Hillard
won a similar PR contract for the National Capitol Region
around Washington, D.C., in May for about $100K.
are due Sept. 7. A pre-proposal conference has been scheduled
for August 17 at the Fort Worth Environmental Management
Dept., but attendance is not mandatory. Summer Wilhelm ([email protected]),
an emergency management officer for the city, is taking
EXXONMOBIL TAPS KERRY AIDE.
ExxonMobil has tapped
ML Strategies to work on environmental, energy and tax lobbying
David Leiter, John Kerrys
former chief of staff, has registered as a lobbyist for
the energy giant. He worked in the Clinton/Gore Energy Dept.
as principal deputy assistant secretary for energy efficiency
and renewable energy. At ML, Leiter is senior executive
VP of government relations.
He is joined on Team ExxonMobil
by Mark Buse, an ex aide to Sen. and Rep. John McCain for
18 years, and Steven Irizarry, who worked for Sen. Chuck
Julin, president of MGA Communications in Denver, has been
nominated as 2007 president-elect of PR Society of
America. He is currently treasurer of PRSA and was among
11 selected for nomination in Chicago last week. He has
been a PRSA national board member since 2002 and served
as the board secretary in 2005. ...Weber
Shandwick is handling the national re-branding campaign
of the Casual Male retail chain which is retiring
its big and tall signage for a sleeker XL
logo. The logo is supposed to make big and tall shoppers
feel more like an athlete. CM CEO David Levin
sees a bright future as the typical American male continues
to grow in size.
VOCUS PAYS $28M FOR PRWEB.
Vocus Inc., the publicly
traded PR software developer and marketer, has acquired
Internet press release disseminator PRWeb in a $28M deal.
The move puts PRWebs
search engine optimization services and embrace of social
media release tools like podcasting and tagging under
the roof of Lanham, Md.-based Vocus. Its releases have an
eye on bypassing traditional media and are syndicated through
portals like Google News and Yahoo! News.
Vocus said PRWeb operations
and staff will remain in Ferndale, Wash. Kelly Brighton,
director of marketing communications for Vocus, said PRWebs
services, many of which are free, will continue to be offered
as they exist today.
Vocus, which went public
with a $45M IPO in late 2005, paid $20.8M in cash and turned
over more than 494K shares of stock. Quarterly revenues
for the software company have been between $9M and 10M.
GCI NAMES AD EXEC PRESIDENT.
GCI Group has named adman
Joel Babbit president and chief creative officer of the
firm. Babbit is second in command to CEO Jeff Hunt.
Babbit continues in a
top role at GCI parent Grey Worldwides Atlanta office.
Hunt said that Babbit
has been considered a pioneer in the advertising world for
his belief in the power of public relations and true integrated
GCI said Babbit will lead
the firms integrated communications strategy while
developing a new creative group within the agency.
advertising career has spanned McCann Erickson, Chiat/Day.
He founded Babbit and Reiman Advertising, which was acquired
by Londons GGT in 1991, and 360, which fell to Grey
IPG EARNS $68.9M.
Interpublic Group reported
$68.9M in second-quarter profit compared to $9.2M for the
restated year ago period. Revenues slipped 4.8 percent to
Michael Roth, CEO of IPG,
said the 0.5 percent rise in first-half organic revenues
shows that IPG has replaced revenues from clients lost in
`05. He noted that IPG saw indications of stepped-down
professional fees connected to its financial restructuring.
His focus for the remainder of the year is to manage cost
and improve profit margins. Roth believes IPG is on
track to meet the `08 turnaround goals.
IPG owns MWW Group, GolinHarris
and Weber Shandwick.
Edition, August 16, 2006, Page 2
DANGLES RFP FOR EMISSION PR.
state of Illinois, where metropolitan areas are failing
to meet federal air quality standards, has issued an RFP
for a firm to lead a major public education effort regarding
and the evaporation of vehicle fuel are the top causes of
ozone and harmful air particles in the state. The greater
Chicago and Metro-East St. Louis areas currently do not
meet federal guidelines. Recent legislative action has modified
Illinois 20-year-old biennial vehicle emissions checks.
service announcements, media outreach and press kits, newsletter
design, and campaigns at inspection facilities and repair
facilities, are among elements of the planned campaign.
vendor conference has been set for Aug. 22 in Chicago and
proposals are due by Sept. 14. Questions go to John Donato
217/524-1849) of the Illinois EPA.
PCGCAMPBELL CHARGES TESLAS
PCG Campbell, the entity
resulting from the May merger of Pacific Communications
Group in Los Angeles and Campbell & Co., is the PR firm
behind the high-profile July launch of the electric Tesla
Roadster from Tesla Motors.
The Washington Post
(July 22) branded the Tesla, which goes from 0 to 60
mph acceleration in four seconds, an electric car
with juice. CBS Evening News (July 22) called its
story Silicon Valley Takes on Detroit. The New
York Times (July 23) ran an editorial in support of
TM. It was headlined Go Speed Racer. The Los
Angeles Times ran a story on July 26 that called the
Tesla a toothsome sports car. The headline read
Look, Ma, no gasand yet zero to 60 in just four
seconds. The Tesla, which costs $100K and can go 250 miles
on a single charge, also received a plug in the Aug. 2 Foxtrot
comic strip of Universal Press Syndicate.
The Roadster ships next
summer prior to a U.S. road show that begins
in early 07. The company plans to have customer
care centers in California, New York, Chicago and
Miami by the end of next year. People who want to buy a
Tesla outside those markets can do so for an $8K shipping
The Tesla Roadster is
made by Lotus Cars in the U.K.
BIEL MOVES TO B-M.
Eric Biel, who was deputy
Washington director and senior counsel of Human Rights First,
is now managing director for corporate responsibility for
At HRFformerly known
as Lawyers Committee for Human RightsBiel dealt with
international justice, refugee/asylum and business-human
rights group hook-ups.
Biel also worked as senior
VP at the Fontheim International, a law and consulting firm,
and in the Commerce Dept. during the Clinton Administration.
The 47-year-old Biel says
his job is to forge partnerships that reposition business
models to adapt to the changing needs of society.
He reports to Pat Ford,
B-Ms U.S. president.
MARION JAVITS REMEMBERED.
The talk about Connecticut
Senator Joe Liebermans wife, Hadassah, working for
Hill & Knowlton recalls the 1976 storm of controversy
connected with Marion Javits, the wife of then-New York
Senator Jacob Javits, working for Ruder Finn. [Lieberman
left H&K at the outset of her husbands campaign,
according to the firm.]
The New York Times
(2/27/76) ran a story about Javits getting the RF job after
steering the $500K Iran National Airlines account to it.
She was paid $67,500 consultant fee for the work.
Carl Byoir & Assocs.,
which was the No. 2 PR firm, had the Iran Air account. It
was worth an annual $50K retainer for placing stories and
hosting dinners for prominent Iranian leaders. Byoir CEO
Robert Wood told the Times he was surprised to learn that
RF gained a much larger contract.
Javits, following the
uproar, resigned the Iran Air account because the affiliation
threatened to be damaging to her husbands position
as a ranking member of the Senate Foreign Relations Committee,
according to the Times. RF kept the account until March
24. Thats when Bill Ruder and David Finn sent a memo
to staffers warning them about a major Wall Street Journal
piece about the firm.
The Times also reported
that Javits and RF pitched a PR program to the Mexican National
Tourist Council aimed at ending difficulties with
American Jewish groups that were upset with Mexicos
United Nations vote on an anti-Zionism resolution. A number
of groups canceled vacation plans to Mexico following the
The Mexican Government
turned down the proposed RF program.
SAUDIS SPEND $5.4M AT LOEFFLER
Saudi Arabia shelled out
$5.4M to The Loeffler Group during the six-month period
ended May for work regarding the war on terrorism,
political and economic reform, the Kingdoms boycott
of Israel and reform of its educational system.
TLG, which is based in
Texas, is headed by former Texas Republican Congressman
Tom Loeffler. He served as national finance co-chairman
for the George W. Bush for President campaign. Loeffler
also raised money for Bushs Texas governor campaign
and was Texas co-chairman for the Bush/Quayle campaign.
The Saudi money spent
at TLG is more than what the Kingdom is paying Qorvis Communications,
its post-9/11 PR firm. Qorvis received $3.6M from the Saudis
during its latest reporting period.
VERBFACTORY CONNECTS WITH
Silicon Valley PR shop
VerbFactory has picked up PR duties for mobile VoIP company
PeerMe, which was established in `04 to place voice over
Internet protocol calls through mobile data connections,
rather than more costly voice connections.
A client referral landed
the account, which bills in the high four-figure
per month range, according to VF principal Richard Berman.
Edelman had worked with the company in the past.
Berman, a telecom PR veteran
of Weber Shandwick and Ruder Finn, set up VerbFactory in
Edition, August 16, 2006, Page 3
FAMILY SELLS MAG STAKE.
Forbes family is selling a minority stake in Forbes Media,
which houses Forbes magazine and its website, to an investor
group that includes Bono, the lead U2 singer.
say Elevation Partners, a private equity firm, is paying
more than $250M for a 40 percent stake in FM.
pages in the business mag have declined sharply since the
dot.com bust. Steve Forbes told the New York Times that
the familys business model has been blasted
by the web.
Forbes website, on the other hand, has been on a roll. It
attracted more than 10M viewers in June, according to comScoreMedia
led Times reporter David Carr to write that EP is buying
into a website with a magazine attached, as opposed to the
other way around.
HUFFINGTONPOST GETS $5M SHOT-IN-ARM.
the cheeky online news/comment site, has received $5M in
funding from SoftBank Capital and Greycroft Partners.
Eric Hippeau, managing
partner at SoftBank, said HP attracts the best, brightest,
most knowledgeable, provocative writers and pundits.
It is fast becoming a must read. The site has
more than 750 bloggers.
Arianna Huffington, founder
and editor of the site, said the cash will take the site
to the next level.
Ken Sunshine Consultants reps HuffingtonPost.com.
GOOGLE WANTS ITS MTV.
Google has cut a deal
to distribute videos from Viacoms MTV Networks to
targeted websites and bloggers.
The online search entity
will put four- or five-minute clips on sites from shows
such as Nickelodeons SpongeBob SquarePants
and The Fairly OddParents, MTVs Laguna
Beach: The Real OC and Comedy Centrals South
Park. The partners will split ad revenues.
Tom Freston, CEO of Viacom,
says the Google connection is a terrific opportunity
to take our content and distribute it even more widely on
the web in a seamless and targeted way.
VIACOM PAYS $200M FOR ATOM.
Viacom Inc. has signed
a deal to acquire San Francisco-based Atom Entertainment,
which produces online games, films and videos, for $200M.
AE is comprised of Shockwave.com
and AddictingGames.com that offer more than 1,500 free and
downloadable games online. AtomFilms.com and AddictingClips.com
have online animation, drama, comedy and user-generated
The company, which will
be a stand-alone entity of MTV Networks, has been profitable
The deal when completed
by the end of September will position MTV as a leader in
the casual gaming market. The Viacom unit will
have more than 50M gamers playing more than 400M games a
YOUTH DODGE OLD MEDIA.
Nine percent of teens
aged 12 to 17 and 17 percent of young adults (18 to 24)
get their information about current events from newspapers,
according to a Bloomberg/Los Angeles Times poll. Two percent
of both groups rely on newsmagazines for info.
Twenty-eight percent of
teens and 38 percent of young adults count on local TV news
for their source of information. Ten percent of teens get
news from Viacoms MTV Networks and six percent of
young adults turn to satiric shows like Daily Show
with Jon Stewart for news.
CLEVELAND PD OFFERS BUYOUTS.
The Cleveland Plain
Dealer, the Buckeye States biggest paper, is offering
employee buyouts to staffers 50 and older with at least
20 years of service. They are eligible for a payment equal
to 2½ years of salary.
PD publisher Terry Egger
said in a statement: In order to be as efficient as
possible and to continue to provide our readers and advertisers
with a high quality newspaper, we need to adjust our expenses
to coincide with our revenue.
Staffers have 45 days
to mull the offer.
INC. EXTENDS REACH.
Inc., the magazine
for small business, has established Inc. Growth Solutions
to offer consulting, branding and financial planning services
The venture is a partnership
with Growth Strategy Partners (revenue generation/ leadership
development), Hanft Unlimited (marketing/branding) and Tatum
(financial planning/merger & acquisitions support).
Inc is owned by Mansueto
KUPPER EXITS BW
Bill Kupper, 61, is stepping
down as president of BusinessWeek, a McGraw-Hill
He will help in the search
for a replacement and will remain through a transition period,
according to Glenn Goldberg, president of the unit.
Kupper joined BW in 95
as head of U.S. advertising sales. He assumed his current
post in `00. He has been busy of late revamping the mag,
which has readership of 4.7M.
BARLETT, STEELE TO VF.
Donald Barlett and James Steele, who worked together at
the Philadelphia Inquirer for 35 years and were dropped
earlier this year in a cost-cutting move at Time,
have signed on at Vanity Fair.
As contributing editors,
they will write two articles a year. The duo has won two
Pulitzer Prizes and two National Magazine Awards.
AOL has acquired community
networking software developer Userplane
for an undisclosed amount.
messaging and chat tools and counts Myspace.com and Honda
among its clients.
AOL plans to use it to bolster its own widely used Instant
Messenger service and community.
news continued on next page)
Edition, August 16, 2006, Page 4
EARNINGS ARE NOT NEWS.
than 180 PR pros met at the Three West Club in New York
on July 27 for a sold-out Publicity Club of New York panel
featuring TV business news producers.
Toulon, producer of TV and Radio for Bloomberg News, said
many publicists mistakenly believe it newsworthy when their
clients boast high quarterly earnings. A raise in stock
price isn't usually enough to make a feature story
why their clients made more money, on the other hand, is
much better material.
who are much more focused on their earnings and can't see
the nugget of a story typically don't get on our show,
whose show has seen as many as 120 guests in one day, said
the program takes cues from the global financial market"
and interviews with financial experts are integral. A financial
client who is willing to talk about trends in the marketplace
is more likely to get a spot than someone who wants to plug
interested in stories that change the way the world looks
at something, or stories about something you can make money
off of, said Nick Dunn, chief booker at CNBC. If
you can't tell me the story in one sentence, (your press
release) is not going to get read.
Herman, producer for ABC-TV, said a good rule of thumb for
PR pros is to always be on the lookout for trends in the
you're going to tell me a story about something that's out
there and happening, give me an angle. If it's something
that people are talking about or is interesting, I want
to hear it, he said.
looking for trends and elements, not the CEO or spokespersons.
If a story is weve got a new TV that saves you
a million dollars a year, were not going to
do that. But if energy savers are becoming a trend, and
the need for those appliances becomes an issue, then it
may be something we'll want to talk about. So what
are trends in todays financial market?
Amin, business news producer for CNNs American
Morning, said businesses going green and
other environmental steps in the financial world continues
to be a hot topic.
Streets loss of many top analysts over the years who
have traded in their titles to become private consultants
has also changed the world of business news, adding a diverse
range of information that was previously limited.
For these reasons and
many others, the panel was unanimous in their opinion that
the business news world is growing at unprecedented rates,
and as a result, is constantly on the lookout for fresh
Dunn said CNBC will go
through a major platform change in the upcoming
months, and Herman noted that ABC.com's business website
is also getting a face-lift in the very near future, along
with a new team of producers and staff writers.
Because of this rapidly
growing news market, Herman noted that a publicists
chances of landing a pitch are increased anytime they can
aid the fast pace of the newsroom.
JOURNALIST USES SEX TO GET
Scarlett Johansson, playing
college reporter Sondra Pransky in the Woody Allen movie,
Scoop, flirts with and almost immediately beds
story subject Peter Lyman, an English aristocrat played
by Hugh Jackman.
Pransky recounts how she
used the same technique on a previous story subject but
failed to get the material she was looking for. She takes
a false name in starting up a relationship with Lyman.
While Lyman is sleeping
in his mansion, she goes through his belongings in search
of clues that might indicate he is a murderer.
The image of journalists
in movies and other media is the object of a continuing
study by journalists.
The Image of the Journalist in Popular Culture Assocs.
has a database of more than 44,000 items covering journalists
in films, TV, fiction, cartoons and commercials.
Journalists and others
can join the association for a $35 annual fee. New members
receive DVDs on The Image of the Broadcast Journalist
in Movies and TV, 1937-2006; Sob Sisters: The
Image of the Female Journalist, 1929-2003; Real-Life
Journalists in Movies and TV, 1939-2003, and Hollywood
Looks at the News: 1925-2003.
The IJPC is a project of the Norman Lear Center, Annenberg
School for Communication, University of Southern California
Materials of the group
were on display at the annual conference of the Assn. for
Education in Journalism & Mass Communication Aug. 2-5
in San Francisco.
LATIMES.COM KICKS OFF PHOTO
has moved to embrace the social media craze
with the launch of a photo community called Your Scene.
The service allows users
to upload photos, create albums and e-mail the collections.
The online portal for
the Los Angles Times said it is one of many upcoming
web initiatives intended to create a closer connection
with its readers.
Photos are organized by
the site across several categories like Your L.A.,
Pets and House & Garden.
Pics will be reviewed
by site editors for appropriateness and latimes.com takes
non-exclusive right to liecense and use the photos.
Comedian Dennis Miller will be a political contributor
on Fox News Hannity & Colmes program
beginning Sept. 13. He will also provide commentary on the
Fox News website.
has hired ESPNs Lee Ann Daly for the executive
VP and chief marketing officer post. She joins on Jan. 1.
Jones, who was director of programming at Yahoo!,
is joining Portfolio to run its website.
Portfolio is the business magazine that is being launched
by Conde Nast.
Edition, August 16,
2006, Page 5
OF PR FIRMS
Communications, the New York-based firm formerly known as
Sumner Rider & Associates, said it has been posting
and editing articles about its clients on the Internet encyclopedia
firm also said it is monitoring Wikipedia entries regularly
to be sure its clients are accurately portrayed.
Rush, the firms president, said the site has evolved
into a crucial information source. ...If people are gaining
knowledge about our clients from Wikipedia, it must be from
factual and unbiased information that is contributed by
Internet portal is a go-to source for many web users because
of its prominence in Google searches. It can be edited by
any user and has occasionally been criticized for publishing
erroneous or misleading information.
Britannica, the venerable information publisher, took the
site to task this year for its accuracy with the help of
tech PR veteran Don Middleberg.
F-H GUIDES POLITICAL-FASHION
Fleishman-Hillard is handling
the Fashion RIPS! runway show sponsored by the
Congressional Black Caucus Spouses group. The event is set
for Sept. 8 at the Grand Hyatt Hotel in Washington, D.C.
Designers Stephen Burrows,
winner of the Council of Fashion Designers of America Board
of Directors Award, and Kevan Hall, whose eveningwear has
been worn by Celine Dion, Sharon Stone, Angela Bassett,
Charlize Theron, and Salma Hayek, promise to add some flair
to the red carpet event.
There will be a silent
and corresponding auction on e-Bay to benefit the CBCS Educational
Scholarship Fund, which has given students more than $8M.
Stacey Kerans and Carla
Sims in F-H's D.C., office are handling media inquiries.
BR&R HIRES HERALD.
Barbour Griffith &
Rogers, which is owned by Interpublic, has farmed out some
media work for India, Kurdish Regional Government and Taiwan
to the well-connected Republican shop, The Herald Group.
THG is pitching the benefits
of the U.S/India Civilian Nuclear Agreement to the American
public. The shop is promoting advances made by the Kurds
in an Iraq that is being ripped apart by Sunni/Shiite violence.
It is playing up the strategic partnership of the U.S. and
THG was founded by Taylor
Gross, Matt Well and Doug McGinn.
Gross worked as a deputy
to former White House spokesperson Scott McClellan and communications
director Dan Bartlett.
Well was director of PA
at the Securities and Exchange Commission. McGinn is a former
Dittus Communications staffer and advisor to former Vice
Presidential candidate Jack Kemp. BG&R pays Herald $4,000
a-month for each client. It received $1.7M from the client
trio for the six-month period ended May 31.
Communications, New York/Tummy Tuck Jeans; Another
Look Salon (South Florida); Solidea USA Hosiery; Verattiva,
Italian skincare company, for North American launch, and
Curls.biz, products for ethnic hair.
Hammond & Associates, New York/Tamarindo Reserve
(Costa Rica); Radisson Resort St. Martin, and The Umstead
Hotel and Spa (Cary, N.C.).
& Fox, New York/Bosca, luxury leather and accessories,
and Do Something, not-for-profit web company focused on
PR, New York/Broadcaster Inc., Net based entertainment
network, for media and investor relations; ChatWithAStar.com,
celebrity website, as AOR; ZAP, advanced fuel-efficient
vehicles, for media relations and events, and Clearly First,
design store, for media outreach and branding.
SMR, New York/ReelzChannel, new TV network about
movies, as AOR for media relations.
Investor Relations Group, New York/ International
Power Group, alternative energy, for financial relations
and corporate communications.
Communications, Manchester-by-the-Sea, Mass./NightHawk
Radiology Services, as AOR, for consumer and trade media
relations, and Millipore Corp., bioprocess and biosciences,
for media relations for fall launch of a new research center.
Washington, D.C./Defense Advanced Research Projects Agency,
for a three-year blanket purchase agreement for comms. and
marketing that tops out at $3M; Bombardier, for government
relations, and the Transportation Safety Planning Working
Group, for graphics and web design.
Communications, Chicago/Park West Community Assn.
and Childrens Memorial Hospital, for the first annual
Group, Minneapolis/Amplifon USA, hearing healthcare;
Fleming & Co., pharmaceuticals; Honor Roll Online, college
recruitment, and Excello, workplace behavioral consulting
firm, for PR.
Communications, Draper, Utah/Adaptive Lighting &
Controls, as AOR for PR and marketing communications.
Creek PR, Vancouver, Wash./Cool Tech PC, noise reduction
and optimization technology for computers, for PR including
the launch of its Nexus Psile computer in the U.S.
Mountain View, Calif./Churchill Club, non-profit business
and technology forum, for media relations and event support.
Communications, Los Angeles/U.S. Fund for UNICEF,
as AOR. The firms New York office will also handle
Communications, Los Angeles/AJ Wells Music Productions,
for marketing and media relations; L.A. County Economic
Development Corp.; Keith Hudson, author, and Aron Cowen,
Edition, August 16, 2006, Page 6
IN BROADBAND DEAL.
has partnered with Critical Mentions ClipSyndicate
platform to deliver advertising-supported video streams
to industry websites.
in the ClipSyndicate service include Medialink competitor
MultiVu, Bloomberg, Clear Channel Communications and the
Associated Press. It provides content to sites like Aerospacenews.com
said it will use the ClipSyndicate platform to distribute
two-minute informational clips produced for its clients
(with source disclosure and contact details) preceded by
Moskowitz, president and CEO of the broadcast PR giant,
noted broadband delivers the potential to establish
dominion over niche markets.
EAST AND WEST COAST SHOPS
The Idea Network, a New
Jersey-based broadcast PR and media training shop, has aligned
with Los Angeles celebrity endorsement firm Celebrties Plus.
Erin Saxton, who heads
TIN, called the collaboration a business marriage
and said the two companies can help clients avoid making
a million phone calls to get the results.
The two cover talent acquisition,
contract negotiations, press kits, SMTs and VNRs, event
management and other services. Tom Cestaro heads CP.
PR TALENT GETS NEW BIG APPLE
Jami Secchi, director
of human resources for DeVries PR, has joined PR executive
search firm PR Talent as head of its New York office. She
replaces Stacey Mandel who has relocated to South Carolina.
Secchi was previously
HR manager for Stanton Crenshaw Communications. Earlier,
she wa a PR specialist for Pall Corp.
CCG REPRISES HIV CAMPAIGN.
Group, a Millis, Mass.-based firm, reprised a 2003 HIV testing
PR campaign backed by the Centers for Disease Control and
Prevention for the 25th anniversary of the first diagnosis
of HIV this year.
The campaign, which enlisted
celebrities like actors Salma Hayek and Dennis Haysbert
on behalf of the National Assn. of People with AIDS, earned
kudos from First Lady Laura Bush, who recommended the campaign
be replicated globally. It carries the slogan Take
the Test, Take Control, and is aimed to boost traffic
to HIV clinics and to hivtest.org.
CCG also produced a bilingual
national radio media tour with CDC experts and AIDS activist
One-fourth of the estimated
one million Americans with HIV/AIDS are not aware of their
infection, according to the group.
Betsy Morgan, SVP for CBS Digital Media and GM of
was elected president of N.Y. Women in Communications for
a second term, 2006-07. President elect Joanne Lipman was
unable to serve due to a new professional commitment.
Isenhower, director of media relations for the American
Cancer Society, to GolinHarris, New York, as senior VP in
the firms U.S. media relations unit. She was previously
a VP for Fleishman-Hillard and ran her own shop in the 1990s.
Strait, former chief medical correspondent for ABC
News, to Hyde Park Communications, New York, as a senior
Little has joined Digital Influence Group, Waltham,
Mass., as executive VP in charge of strategic direction,
development and client service. She is a former senior VP
at Pearson School Technology (part of Pearson plc), was
president of Agency.coms Boston office from 98
to 01, and VP & content director at Digitas prior
to that. Marijean Lauzier, is president and CEO of DIG and
Larry Weber is chairman. The firm specializes in constituency
management within digital channels.
Donovan, a former press secretary for Sen. Richard
Shelby (R-Ala.), to KempGoldberg, Portland, Me., as senior
PR client manager. She has handled PR work for Aramark Corp.
and the Archdiocese of Pennsylvania. Amber
Caouette and Stephanie
OBrien have joined the firm as PR client managers.
Hayes, chief marketing officer in a 15-year career
for International Data Groups CXO Media, to Gomez
Inc., an Internet application performance management company
based in Lexington, Ky., as PR and communications director.
Breed, director of media and government relations
for Cooper Industries, to offshore drilling company Noble
Corp., Sugar Land, Tex., as director of corporate communications.
Breed was with Cooper for 17 years.
Chandler, who headed Coca-Cola Co.s European
PR, lobbying and issues management efforts, has joined APCO
Worldwide as regional corporate communications director
for EMEA. Prior to Coke, Chandler held comms. posts in the
region for Eastman Kodak, based in Brussels.
Chadha to executive VP, Kaplow Communications, New
York. Bonnie Morris
to creative director and senior VP overseeing the firms
new media group and creative strategy.
Kirk to VP-corporate employee relations for Verizon,
New York, responsible for keeping the telecoms 250,000-plus
work force updated on corporate developments. She had been
in its Business Solutions Group and began her telecommunications
career as a speechwriter in 1986.
Clark and Laura
Wilson to A/Es, Strat@comm, Troy, Mich. Wilson handles
the Aluminum Association and Daimler Chrysler, while Clark
handles the National Safety Council, The Altarum Institute
Persons to director of investor relations, Comerica
Inc., Detroit. She succeeds Paul Burdiss, who continues
as treasurer of the financial services company.
Edition, August 16, 2006, Page 7
CELEBRATES GOLDEN ANNIVERSARY.
Institute for Public Relations, founded in 1956 as the research
and educational arm of PR Society of America but which broke
away in 1989, celebrated its 50th anniversary at a reception
Aug. 4 at the annual conference of the Assn. for Education
in Journalism and Mass Communications, San Francisco.
Ovaitt, president, sliced a cake and passed around pieces
to the more than 35 people present. He said the Institute's
mission is serving as the bridge between the academic
and business communities.
name of the organization was The Foundation for PR
Research and Education.
Debreceny, VP, corporate relations, Allstate, is the current
statement of purpose says it serves as a catalyst
for creating and disseminating research that is useable
by PR senior management, agencies, clients and everyday
practitioners. To keep pace with today's PR challenges,
IPR strives to be the leading provider of information and
those present at the anniversary celebration were Donald
Wright, Ph.D., who recently joined Boston University as
senior PR scholar, Don Stacks, Ph.D., of the University
of Miami; Kirk Hallahan, Ph.D., of Colorado State University,
who has been active in PRSA educational programs, and Gerald
Swerling, director of PR studies, USC Annenberg School of
is director of the Institute Forums of IPR and Stack is
the author of Primer on PR Research. Both are members
of the board of trustees of IPR.
has been district chair of PRSA, president of the Publicity
Club of Los Angeles and is author of The Consequences
of Mass Communication.
at the conference included Elizabeth Toth, Ph.D., University
of Maryland; Dean Kruckeberg, Ph.D., University of Northern
Iowa, and Maria Russell, professor at Syracuse University.
up 33% in 2005
IPR, which had a 33% jump
in revenues in 2005 to $566,466, sent the PR trade press
a PDF (link) of its 27-page 2005 IRS 990 report in April,
well before the May 15 initial deadline for such reports.
IPR's Summit on Measurement
will take place Sept. 27-29 at the Sheraton Harborside Portsmouth,
Portsmouth, N.H. This is the fourth annual meeting which
will cover research methodologies and consider the future
of measurement (info: [email protected]).
Accomplishments of IPR
listed in a 50th anniversary brochure include its Fellowship
Program that brings selected professors to corporate
PR depts. and agencies; Annual Distinguished Lecture (since
61); Pathfinder Award (84); PR Executive Forum
now co-sponsored by the Arthur W. Page Society (92);
PR Evaluation Summit, IPR's publications provided without
charge via its website (96); first international symposium
(97); Alexander Hamilton Medal for lifetime of PR
contributions (98); Golden Ruler Award for excellence
in measurement (04), PR Leadership Forum cosponsored
by Page and Council of PR Firms (05) and launch of
Summit on Corporate Communications (06).
SITRICK STANDS UP FOR REYES.
Sitrick & Co. is representing
Gregory Reyes, the former CEO of Brocade Communications
who faces Justice Dept. and Securities and Exchange Commission
criminal and civil charges for backdating stock options.
He is the first Silicon
Valley executive to face criminal charges in more than a
decade. The crisis PR agency was brought in by Reyes
law firm, Skadden, Arps, Slate, Meagher & Flom.
SEC chairman Christopher
Cox has made the Reyes case a showpiece item to demonstrate
the commissions get tough policy. For
example, Cox flew to San Francisco on July 20 to personally
announce the charges filed against Reyes.
Brocade, on that day,
issued a release to say that it has tightened disclosure
controls and procedures, and internal control over financial
reporting, including personnel and executive changes and
procedural changes to improve the stock option granting
and employee change in status processes."
Brocade also noted that
it offered to make a $7M settlement with the SEC, which
is still under consideration.
Reyes, 43, could get 20
years in prison and be slapped with a $5M fine if found
guilty. He declares innocence to the charges.
FITZGERALD TAPPED FOR TOP
Kathleen Fitzgerald, a
former top VP and advertising executive for Lucent Technologies,
has been tapped to the new post of chief communications
officer for big four accounting firm KPMG.
Fitzgerald, who also takes
on the role of executive director of communications, heads
internal and external communications for the company.
In an eight-year career
at Lucent, she rose to SVP of PR and advertising and played
a role in developing the companys original brand as
a spinoff from AT&T.
She recently served as
an independent consultant affiliated with Text 100.
KPMG had a rough couple
of years on the PR front as federal prosecutors pursued
charges that it set up questionable tax shelters for wealthy
clients. The firm last year agreed to pay more than $450M
in fines to settle the charges.
ASHCROFT REPS DRC.
The Ashcroft Group works
for Dulles Research Corp., a firm involved in the counter-terrorism
and homeland security markets, before the Depts. of Defense
and Homeland Security.
CEO and former Attorney
General John Ashcroft joined the advisory board of DRC in
June. TAG took an undisclosed equity position in DRC a month
DRC, which is headed by
Drew Eginton, has developed the Lucid Threat Management
System to identify and eliminate illicit networks.
The company claims that
its Lucid Identify system would have identified 16 of the
19 9/11 hijackers because their data was stored in U.S.
Edition, August 16,
2006, Page 8
Spiegel (The Mirror) described by Wikipedia as Europes
Germanys most influential weekly magazine (1M
circulation), had a lengthy article Aug. 7 blasting PR.
material as far back as Edward Bernays, who is condemned
as a manipulator of opinion, the magazine headlined the
piece: Master of Deception and said PR manipulates
our perception of the world and even assists
in staging wars.
author of Propaganda and Crystallizing Public Opinion
in the 1920s, is damningly quoted as saying the masses
can be controlled without them noticing if the
proper psychological tools are used.
also bragged that Goebbels [Nazi propaganda chief]
had all my books in his library, an observation especially
meaningful to Germans.
& Knowltons work for the Kuwaiti government in
1990 is cited as an example of PR being used to build support
for a war. The alleged killing of babies by Iraqi soldiers,
featured in H&Ks campaign, turned out to be false,
Der Spiegel noted.
to current topics, the magazine quotes U.S. Defense Secretary
Donald Rumsfeld as saying, The real battleground is
the publicity in our country.
PR work of the Rendon Group and Lincoln Group in Iraq is
Edelman, CEO of Edelman, is quoted as saying that what Rendon
and Lincoln do is not PR. PR is about openness,
not hiding, said Edelman, who provided a translation
of the article on his blog on edelman.com.
Spiegel disapprovingly notes the close coordination of PR
and lobbying. It cites such activity in Brussels and Washington,
the new Woody Allen movie, features a student journalist
who uses sex and lies to get her stories. Scarlett Johansson,
playing the reporter, gives a false identity to a murder
suspect played by Hugh Jackman; lies about Allen being her
father; pretends she cant swim when she can (causing
Jackman to rescue her), and spends a night with Jackman
on the second date. She gets up while he sleeps to rifle
through his belongings in search of clues...the Image of
the Journalist in Popular Culture Assocs. (ijpc.org)
has a database of 44,000 items for $35. It is a project
of the USC Annenberg School for Communication and was promoted
at the conference of the Assn. for Education in Journalism
and Mass Communication in San Francisco Aug. 2-5...a
major concern of the AEJMC meeting were blogs and sites
like Facebook, which reaches 8 million+. Students
post pictures and comments and create interest groups, one
type being unfavorable critiques of their professors. Facebook
raises ethical issues such as taste, obscenity, privacy,
bias and harassment, a panel was told. The audience
of professors, asked by the moderator how it was coping
with Facebook, was silent...blogs
are basically the rebirth of the so-called penny press
that helped touch off the Revolutionary War, says
a lengthy article in the 8/7 New Yorker by Nicholas
Lemann. This communication form, made possible by the invention
of the printing press, dates back to the late 1600's. Ordinary
people were able to get their opinions across when established
media failed to do so. Lemann, after sampling lots of blogs,
says its mostly filled with innocuous, heartwarming
items and that the best journalism comes from bloggers who
have some type of inside information or were present at
a disaster. But true reporting requires questioning of institutions
and other news sources and few bloggers are up to this,
is a popular blog for aspiring journalists (operated by
Poynter with funds from Knight). The biggest citizen-journalism
site is said to be ohmynews.com/english
with a claimed worldwide audience of 600,000 daily.
It is in many languages. Founded in South Korea, ohmynews
editors pick the best postings by reform-minded
citizens and pay the writers...when
blocked by news sources, we turn to Google these
days for almost instant answers. For instance, PRSA president-elect
Rhoda Weiss does not talk to us about anything so we couldnt
check with her about the claim made in her bio on Bulldogreporter.com
3/24/06 that she is acting CEO of a statewide health
organization. But a tip said she has done a lot of
work with St. Francis Healthcare System of Hawaii. A search
found several articles by Weiss for the system. Telephone
operators at the System were not familiar with her name.
Whether this is the statewide organization she
referred to remains a mystery...Jeff
Julin has the official nomination of PRSA for president-elect
but he should be opposed at the Assembly by a leader who
will bring back the printed Blue Book of members,
cut the nearly $2 million loss on the annual conference
in places like Salt Lake City, and open the PRSA website
to its citizen members. One of the most unethical
things PRSA has ever done is block mention on its website
of the Central Michigan chapter proposal for governance
reform (and September at PRSA is ethics month!)...neither
Weiss nor Julin has ever expressed opinions on the Blue
Book, Central Michigan, the money-losing national conference,
PRSA h.q. control of the website nor any other important
subject and have spent their PRSA careers dodging questions
from us...a PRSA employee a couple of years ago tried to
start a blog critical of management and was threatened with
a defamation lawsuit and had to hire a lawyer. Is that why
members are so quiet?...one
of the highest paid executives in the history of PR was
Fred Hill when he was EVP at JP Morgan Chase heading
corporate marketing and communications worldwide. SEC filings
show his total pay was $4 million to $6 million yearly for
about five years of his eight years at the bank. He headed
many areas of communications as do numerous other PR executives
these days. They, too, are also being rewarded with salaries
of $500,000 and more partly because their pay has to be
commensurate with other high executives in an organization.