The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, August 30, 2006, Page 1
GROWERS REVIEW $500K+ ACCOUNT.
joint venture between Californias agriculture industry
and the state that runs a marketing program encouraging
the purchase of Golden State-grown products is reviewing
its $550K PR account.
campaign, called Buy California, began in 2001
with $5M in seed money from Gov. Gray Davis. Agricultural
organizations in the state, along with the California Dept.
of Food and Agriculture, oversee the campaign under the
Buy California Marketing Agreement.
PR component [its ad account is separately being reviewed]
is currently handled by Fleishman-Hillard and the firm has
submitted a proposal to defend the account.
BCMA said it has a PR budget of up to $550K for a PR contract
through June 2007. The group said the initial focus is on
Californias 30 million people, but it is possible
that a national or international component could be added.
agriculture industry is a $30B business, representing the
cultivation of 350 crop and livestock commodities.
firm could be selected by the end of August.
BARR DEPARTS ATARI FOR H&K.
Ryan Barr, VP of corporate
communications for Atari, has left the video game maker
for a SVP post with Hill & Knowlton to head the firms
New York financial relations specialty group. Barr also
takes the title of director of IR and financial comms.
At Atari, he headed all
internal and external communications, including investor
relations. He also led funding activity to secure capital
for the company.
Earlier, Barr was director
of corporate development and communications for Medialink
Worldwide, handling IR, PR, corporate marketing and advertising.
He was previously a VP for Brainerd Comms. in New York.
Atari has not yet named
GRAY TO OGILVY.
Andrew Gray, communications
director for the U.S. Senate Committee on Banking, Housing
and Urban Affairs, has joined the public affairs practice
of Ogilvy PR Worldwide in Washington, D.C.
He handled media duties
for key legislation such as the Fair Credit Reporting Act,
Terrorism Risk Insurance Program and Sarbanes-Oxley.
Previously, he served
as deputy press secretary for Sen. Richard Shelby (R-Ala.),
who chairs the Senate banking panel.
GAO URGES CUT IN ANTI-DRUG
The White House Office
of National Drug Control Policys well-funded media
campaign aimed to reduce youth drug use has not been effective
and Congress should consider limiting its funding, according
to a 77-page report from the Government Accountability Office.
The campaign, which burned
through $1.2 billion between 1998 and 2004, uses Foote Cone
& Belding for advertising and Fleishman-Hillard for
PR. Both firms have reaped tens of millions of dollars working
on the effort.
The latest report is the
second of two GAO studies on the ONDCP campaign. The first,
released in March, was conducted after the Senate Appropriations
Committee expressed concerns that contractors were collecting
a large portion of a budget intended to pay for media time.
The GAO found then that
72 percent of the $520M spent on contractors from 04-06
went to buying media time and space. Contractors took in
$147M for their services during that time. [F-H collected
$27M between 2002-04, the GAO reported.]
Responding to the GAOs
finding, John Walters, director of ONDCP, criticized the
GAOs recommendation for Congress to limit funding
because it offers insufficient detail to demonstrate
satisfactory evidence of progress.
He also said there could
be far-reaching and unfavorable consequences to cutting
the ONDCP budget, similar to recent results that found curbs
to anti-smoking programs have coincided with upswings in
youth smoking rates.
PARISI SHOOTS FOR THE STARS.
Veteran PR counselor Frank
Parisi has been named interim executive director for the
Minnesota Planetarium and Space Discovery Center that is
looking to open in the fall of `09. Minneapolis is funding
Parisis post for at least a year.
Parisi, the one-time head
of F-Hs Minneapolis office, recently exited the Omnicom
unit. He left as senior counselor.
Earlier, Parisi was chief
communications officer for Cowles Media and Star Tribune
Co. He also held PR posts at Cray Research, United Technologies,
Getty Oil and Trans World Airlines.
The Minnesota legislature
okayed $22M in bonds to pay for the planetarium, but there
is a need for an additional $22M in private contributions
to complete funding for the facility that will be housed
in the Central Library in Minneapolis.
Edition, August 30, 2006, Page 2
MOVES FROM HEZBOCRAT FLAP.
Stores is distancing itself from Herman Cain, a member of
the steering committee of the Working Families for Wal-Mart
front group that is bankrolled by the Bentonville, Ark.,
behemoth. (Andrew Young resigned as chief of the WFWM group
this month after making racial remarks about Jews, Arabs
penned an Aug. 22 column on Townhall.com
in which he attacked Democratic presidential hopefuls (and
Wal-Mart critics) as Hezbocrats, a roaming band of
is perturbed that Sens. Joe Biden (Del.) and Evan Bayh (Ind.)
along with New Mexico Governor Bill Richardson attended
a Des Moines rally to demand that Wal-Mart pay workers a
living wage. Bayh said Wal-Mart is emblematic
of the anxiety around the country, and the middle-class
dismissed those charges as spurious, pointing
out that the average full-time Wal-Mart worker earns $10.11
an-hour. He also noted that qualified workers may get heath
coverage starting at $11 per-month.
is particularly angry with New York Senator and former Wal-Mart
director Hillary Clinton, who returned a $5,000 campaign
check from the retailer. He called her the Hezbocrat
militias leading candidate for the 2008 nomination.
wrote that Hezbocrats, armed with nothing more than
Katyusha-grade class warfare rhetoric are determined
to take down Wal-Mart, a company they consider the nations
largest capitalistic oppressor of the proletariat.
on its website, notes that Cain is not a corporate spokesperson
and that his views are his own.
handles Wal-Marts PR. Its former vice chairman Leslie
Dach joined Wal-Mart as communications chief. He worked
on the Presidential campaigns of Jimmy Carter, Ted Kennedy
and Michael Dukakis.
NORTHWEST HIT FOR MONEY-SAVING
Northwest Airlines says
its sorry for handing out a booklet called 101
Ways to Save Money to employees cut from the payroll
as the nations No. 5 carrier restructures operations
under Chapter 11.
The booklet recommends
money-saving tips such as buying jewelry in pawnshops, auto
parts from junkyards and giving children hand-me-down
clothes as gifts.
Dont be shy
about pulling something you like out of the trash,
states the booklet that was created by NEAS, an employee
assistance outfit based in Wisconsin.
Robert Roach, VP at the
International Association of Machinists and Aerospace Workers,
told Bloomberg News the 165-page booklet is degrading.
The Association of Flight
Attendants-CWA issued a statement saying the geniuses
that run Northwest Airlines are insulting not only our intelligence,
but our dignity as well.
NWA has stopped handing
out the booklet. ``We sincerely apologize to our employees
for any offense this list caused them, said
Crystal Knotek, senior VP-ground operations.
KATZ PICKS UP CALIF. DMV BIZ.
San Diego-based Katz &
Associates beat five firms for a six-figure PR contract
with the California Dept. of Motor Vehicles.
The pact makes K&A
the on-call firm for the DMV to handle PR, intergovernmental
relations, production, public education and market research,
among other tasks for up to three years.
Ogilvy PR Worldwide, One
World Communications, Weber Shandwick, Crocker/Flanagan,
and Runyon, Saltzman & Einhorn submitted proposals for
the RFP, which was issued in mid-May.
The first year of the
contract is estimated at $500K. It maxes out at $1.5M if
two option years are exercised over three total years, according
to the RFP.
K&A a 20-year
old PR and PA shop headed by Sara Katz, a former aide to
Gov. Pete Wilson and San Diego Mayor Susan Golding
has an office in Sacramento, where the DMV is headquartered.
The motor vehicle institution
notes that it touches the lives of more Californians than
any other state agency. Following a two-year overhaul and
efforts to improve its service, specific areas of interest
for the DMVs upcoming communications plans include
gauging how it is identified by key audiences, deciding
the best ways to communicate with its stakeholders, and
improving its overall reputation.
ES&S COUNTS ON F-H.
Fleishman-Hillard is handling
PR for Election Systems and Software, which ironed out a
$750M agreement with Indiana last week to settle complaints
about the performance of its electronic voting machines
in the May primary.
John Groh, senior VP at
ESS, which is battling Diebold in the electronic voting
game, said at an Aug. 22 Indianapolis news conference that
the company has put together a bible of lessons
learned from the Indiana fiasco. The company vowed to hike
its support staff in the 46 states in which it operates.
ES&S recently got
a vote of confidence from F-Hs hometown of St. Louis.
County officials reported few glitches in the Aug. 8 primary.
St. Louis County spent
$9.6M in federal money to install ES&S machines to comply
with the 2002 Help America Vote Act.
SPIVAK TO CCA.
Creative guru Helayne
Spivak is joining healthcare PR firm Chandler Chicco Agency
She will take the creative
reins at the firms CCA Advertising unit. Spivak also
will counsel the parent firm which was founded in `95 by
Robert Chandler and Gianfranco Chicco.
Spivak has been worldwide
creative director at JWT and chief creative officer at Young
& Rubicam. Credits include campaigns for Sears, MCI,
FedEx, General Motors, Eastman Kodak, and AT&T.
Chandler says he looks
forward to using Spivaks experience and perspective
to create new avenues to reach consumers.
She joins CCA on Sept.
Edition, August 30, 2006, Page 3
JONES PUTS SIX PUBS ON THE BLOCK.
Jones & Co. is looking for value-creating alternatives
for six papers in its Ottoway Community Newspapers unit,
according to a statement from the media combine.
plans to either sell or swap properties in Danbury, CT;
Oneonta and Plattsburg, NY; Sunbury, PA; Traverse City,
MI, and Santa Cruz, CA.
papers generate about $25M in annual profit. DJ says any
proceeds from a sale would be used to pay debt.
transaction also would allow the company to use $155M in
capital loss tax carry-forwards that expires at the end
of the year.
OFFICE PIRATES WALK THE PLANK.
Time Inc. has shut down
its Office Pirates humor website that was largely aimed
at the men in cubicles market.
On the site, OP, thanks
everyone who wasted a bit of time on the corporate
dime with us. It claims 11.5 million page views over
the month of August.
Time says OP faces a longer road than anticipated
before it was going to be a big business. The site was launched
six months ago.
NYT CO. PAYS $35M FOR MOVIE
The New York Times Co.
is paying $35M for Baseline StudioSystems, a site that provides
data about the movie and TV businesses.
The subscription site
will generate about $6M in `06 revenues. Janet Robinson,
CEO at NYTO, is looking for subscription streams to add
to its advertising stream.
Hollywood Media Corp.
had owned Baseline, which has box-office revenue data, plot
summaries, and archived articles from Variety and Hollywood
Baseline is based in Santa
Monica. It has about 50 employees.
MICROSOFT LINKS WITH FACEBOOK.
Microsoft has signed a
deal to be the exclusive advertising supplier to Facebook,
which trails MySpace in the social networking scene.
The three-year pact begins
with banner ads and will ultimately wind up with ads linked
to Microsoft's search service, which lags far behind Google.
Facebook is big on college campuses with nine million registered
hook-up follows News Corp.s $900M tie with MySpace.
Terms of the Microsoft deal have not been disclosed.
AKRON BEACON JOURNAL SLASHES
The Akron Beacon Journal,
a former Knight Ridder paper unloaded by McClatchy, is cutting
25 percent of its news staff to cope with dropping ad revenues.
The 40 layoffs by new owner Black Press are only the second
time staffers were laid off in the paper's 167-year history.
The Beacon, which reported
the cutbacks, quotes new publisher Ed Moss saying the cuts
are necessary to align costs with revenues.
He also called it a very sad day.
The paper, according to
Moss, is working on a plan to hike revenues. He warned of
more cutbacks if those promised increased revenues don't
SONY GOBBLES GROUPER.
Sony Pictures Entertainment
has bought Grouper, a free user-generated video website,
in a deal worth $65M.
Grouper, No. 2 behind
YouTube, fits Sonys vision of making entertainment
accessible to consumers whenever, wherever and however they
want, according to Michael Lynton, CEO of the Sony
The company has no plans
to change Grouper's management or marketing strategy because
the entity gives us a strong platform for growth,
Grouper was founded in 04 by Josh Felser and David
Samuel. They were backed by $5M in seed money.
MTV, NICK GO HOLLYWOOD.
Viacom has made the MTV
and Nickelodeon cable units full labels under its Paramount
Motion Picture Group to better leverage their "talent
and marketing capabilities," according to CEO Tom Freston.
They join Paramount Pictures,
DreamWorks SKG, Paramount Vintage and Paramount Classics
Scott Aversano has been
named president of MTV Films and Nick Movies. He is in charge
of film development, production and acquisitions. Aversano
reports to Gail Berman, president of Paramount Pictures.
Van Toffler, group president-MTV
Networks Music Group, and Cyma Zarghami, president-Nickelodeon
and MTV Networks Kids and Family Group, are responsible
for image and brand-related matters for the new movie labels.
MTV Films will produce
comedies, documentaries, urban fare and horror flicks for
teens and young adults, while Nick Movies will release animated
and family films.
Nick Movies has recently
released Nacho Libre and Barnyard.
It is slated to release a live-action version of Charlottes
Web in December.
Travel is being spun off from ShermansTravel.com,
which received more than 1.5M unique visitors in July. The
quarterly magazine is aimed at people interested in the
"smart luxury value" market.
James Sherman, a former
executive at Martha Stewart Living Omnimedia, started the
website in `03 with funding from Gannett Co.
Mathew, has been named president of Dun & Bradstreets
U.S. operations. She succeeds 52-year-old Michael Pepe,
who is exiting in October to do other things. Mathew, 51,
retains CFO duties.
Panero, CEO of troubled XM Satellite Radio Holdings,
has resigned from the board of beleaguered Vonage, the Internet
phone company. He wants to focus his sights on crafting
a survival plan for XM, which may wind up merging with rival
Sirius Satellite Radio.
Vonage has no immediate
plans to replace Panero.
news continued on next page)
Edition, August 30, 2006, Page 4
GETS $100M MAN.
Calhoun, vice chairman and 27-year veteran of General Electric,
has been named CEO of VNU Group, the Dutch publishing/research
had been running the GE Infrastructure unit, which includes
its aviation, energy, oil & gas, transportation and
water units. That is a $47B enterprise with more than 85,000
supervisory board issued a statement that said Calhoun's
experience makes him "superbly qualified to take VNU
to the next level of growth and performance."
Wall Street Journal speculates that VNU, which was acquired
last month by an investment group including Blackstone Group
and Kohlberg Kravis & Roberts, is shelling out at least
$100M to lure Calhoun from GE.
amount includes $50M in compensation that he is leaving
at GE and another $50M in potential equity. VNU has not
disclosed terms of Calhoun's comp package.
revenues are in the $4B range. Its 41,000 employees work
at places such as Nielsen Information Research, ACNielsen,
AdWeek, Hollywood Reporter, Computing
NAMES FIRST FRAGRANCE CRITIC.
New York Times has named magazine writer and author
Chandler Burr as its first perfume columnist.
who penned The Emperor of Scent: A True Story of Perfume
and Obsession (Random House, 2003), wrote his first
column for the Times T: Womens Fashion
supplement on Aug. 27.
Times said his column, Scent Strip, will appear frequently
in the paper's style magazine. He will review and rate new
and classic perfumes and products like scented candles based
on a four-star system.
has written for the Times, Food & Wine and The
New Yorker. He is currently writing a book about the
Hermes fragrance Un Jardin sur le Nil, based on a story
he penned for the The New Yorker.
resigned as editor-in-chief of home design magazine Dwell.
Managing editor Ann Wilson Spradlin takes on responsibility
for both the editorial and art teams.
Andrew Wagner and Sam Graw have been promoted to executive
six-year-old title has branched out into conferences and
lent its name to pre-fab housing.
of business development at eBay, has been named senior VP
and GM of BusinessWeek Online.
radio host and trade reporter, plans to launch a new publication
on the country radio and recording industries in Nashville.
has been country editor and Nashville bureau chief for Radio
& Records in a 23-year career there. He resigned
this month after R&R owner VNU tapped him to be Nashville
editor of Billboard to replace the fired Phyllis
said he will serve as president and CEO of a new company
to develop the publication. He has retained an agreement
to publish the Mediabase country charts published by R&R.
Aly, R&R associate country editor, has joined Helton's
venture as VP of editorial and operations.
VNY named Wade Jessen to Helton's post at R&R.
has launched Contract China, a monthly magazine focused
on commercial interior design and architecture, and an offshoot
of Contract in the U.S.
is VNU's first publication to launch in China.
bi-monthly claims an initial circulation of 17,500. Edward
Leung is editor.
says there are 550K people working in China's interior design
a business magazine for small-cap companies and investors,
plans to increase its frequency from quartery to bi-monthly
two-year-old title, based in West Palm Beach, Fla., has
brought in Liza Grant Smith has managing editor and plans
to debut new features like CEO Q&A, guest columns, and
has inked a deal to produce market-related videos and business
reports at the NASDAQ market's Times Square studio.
will produce two or three videos per week to include interviews
with opening and closing bell guests, as well as financial
web portal, which has been beefing up its video portfolio,
will run the features as streaming video online.
is the first national advertiser to purchase "blinks"
(one or two second ads) on Clear Channel's radio network.
The spots promote "Prison Break" and "The
editor of the Weekly Standard, says liberalism is
endemic in todays mainstream media. He
notes that while he was Washington correspondent for the
then-liberal New Republic, good young writers of
that pub were snatched up by the New York Times,
Time and Newsweek.
mainstream outlet is interested in the young conservative
writers at the WS, Barnes told a Hillsdale College National
Leadership Seminar. He called the NYT hiring of David Brooks
an exception. Brooks though was the least conservative
person at the WS, according to Barnes.
will commemorate the fifth anniversary of the Sept. 11 attacks
by replaying on the `Net the coverage of that terrible day.
can tune in at 8:30 a.m. just prior to the first
report of a plane crashing into the World Trade Center
and watch in real time until midnight the news of the terror
Edition, August 30,
2006, Page 5
OF PR FIRMS
WAITS FOR EMPIRE AT FINISH LINE.
Mower and Associates, a well-connected upstate New York
PR/PA firm, is advising a high-profile group of horse racing
entities in its bid to take over New York State's prominent
the group, Empire Racing, is successful, a team of WPP Group
agencies will join Mower to guide ongoing communications.
New York-based Young & Rubicam Brands unit, including
Y&R, Burson-Marsteller, Landor, Wunderman, and The Bravo
Group, will team with Syracuse-based Mower if the Empire
Racing group wins a competitive bidding process to run the
state's fabled racing franchise - Saratoga Race Course,
Belmont Park, and Aqueduct Race Track.
advertising, PR and marketing pact is contingent on ER winning
the bidding process, although Mower is involved with the
Bellafiore, a partner at Mower who heads the firm's Albany
office, told O'Dwyer's his firm is guiding PR and public
affairs for Empire as it prepares its bid. He said Empire
leadership "scanned the field" before naming Y&R
and Mower as its AORs should the entity be successful. He
pointed out that Mower worked for NYRA in the 1970s and
New York Racing Association has run the New York tracks
since 1955, but its latest deal expires at the end of 2007.
It is expected to pitch again.
ADDS TRADEMARK LEGAL ADVISOR.
Whitmyre, a Boston-based ad and PR shop, has begun offering
trademark and copyright services as part of its integrated
firm has aligned with Gwenn Roos, a corporate attorney for
Peabody & Brown who focuses on intellectual property
rights, to offer the services. She has served as trademark
counsel for Polaroid and Duracell.
noted such services would be applicable for legal review
of prospective brand names, trademark monitoring and protection,
Internet domain registration, and defending against third
party oppositions and cancellations.
Westport, Conn., office is advising Iconix Brand Group as
the company acquires the London Fog brand from London Fog
Group in a $37.5M deal. ...Schwartz
is serving as PR counsel to Picis, an information technology
company which makes software for emergency and operating
rooms at hospitals. The company filed for an IPO on Aug.
18 and plans to offer up to $86.25 million in stock. ...Sitrick
is promoting Daniel Pearl World Music Days, an international
network of concerts that are slated to run from Oct. 6-15.
Pearl was the Wall Street Journal reporter who was
murdered by terrorists in Karachi, Pakistan. He also was
a talented violinist. The concerts, which are not related
to any fund-raising event, are designed to promote tolerance
and cultural understanding. Elton John and Herbie Hancock
are among musicians who have created television PSAs.
Creative, New York/Ungerer & Co., fragrances
and flavor chemicals, as marketing AOR.
PR, New York/Concert.TV, free live music web channel,
for media relations.
Communications, Red Bank, N.J./Affinity Federal Credit
Union, as AOR for PR.
Out Front, Washington, D.C./RainbowVision Properties,
community developer for 50+ gay, lesbian, bisexual and transgender
people, as AOR following a review. Out Front is Fleishman-Hillards
gay/lesbian practice. The account will be led from Washington,
D.C., with support from San Francisco and Austin.
Group, Cary, N.C./HiSoftware, web content governance,
Raleigh, N.C./Vincent Shoes, childrens shoes, for
launch support, including media relations, product placement
and product seeding.
Group, Boca Raton, Fla./Palm Beach International Film Festival,
for PR and fundraising.
PR, National Guard Youth Foundation, for media and
community relations for its Bluegrass ChalleNGe Academy.
Investor Relations Co., Chicago/Integrity Bancshares,
holding company for Georgia-based Integrity Bank, the first
chartered faith-based bank in the state, for
a full IR program. Portions of the banks income go
to charitable organizations.
Dallas/Alienware, computer gaming, as AOR for PR following
Medical Marketing, Denver/Elecur, medical therapies,
for marketing and communications for its Fenzian Treatment
System, an electric impulse therapy aimed to alleviate chronic
Anshell, Phoenix/Sunglass Icon, a subsidiary of Oakley
Inc., for a re-branding integrated marketing campaign, including
creative, interactive and PR.
PR, Lake Oswego, Ore./Wireless Industry Partnership,
as AOR for comms.
San Francisco/OpsTechnology, web-based software for the
real estate industry, as AOR for PR. The firm has handled
projects for Ops in the past.
Laguna Beach, Calif./GloNav, GPS semiconductors, for corporate
launch; KETIV Technologies, consulting for mechanical design
and civil engineering, for branding for its 20th anniversary,
and the Univ. of California Irvine Diabetes Center, for
web design and e-marketing.
Hamburg, Germany/International Paralympic Committee,
for global PR. The firm will work in the U.S., Asia, Canada
and Europe on a pro bono basis for the games, which are
held shortly after the Olympics in the same city and venue.
Edition, August 30, 2006, Page 6
CMO TENURES DROP AGAIN
for chief marketing officers at top consumer brand companies
have shrunk to little more than 23 months, reports executive
search firm Spencer Stuart.
average employment duration for CMOs dropped to 23.2 months
in 2006, compared with 23.5 in 2005 and 23.6 in 2004.
Welch, who heads Spencer Stuarts CMO searches as well
as the firms global consumer goods and services unit
in Chicago, said he was surprised by the number of changes
at that level.
said CEOs and CMOs have pointed to a handful of possible
factors for the high turnover. A broader range of responsibilities
beyond the traditional advertising and PR mix has created
the need for a more sophisticated approach to marketing,
including the Internet and direct consumer communication.
also noted that a recent study by Spencer Stuart found 85
percent of senior marketing and management executives said
it was critical for CEOs to communicate with a companys
marketing unit, but less than half thought it was being
also said CMOs have to be more engaged with the executive
suite of a company and develop personal relationships with
members of that team.
SIMON SENDS OREILLY
TO WINDY CITY.
D S Simon Productions,
New York, has opened a new Chicago office headed by VNR
producer Jim OReilly.
OReilly, a former
TV journalist, has been with Simon for six years in New
Contact: 237 East Ontario
St., Chicago, IL, 60611; 312/255-0240; j[email protected].
PN, WATSON EARN INSTITUTE
Porter Novelli and client
Watson Pharma have won the 2006 Jack Felton Golden Ruler
Award from the Institute for PR. The nod honors achievement
in PR measurement and evaluation.
PN and Watson submitted
a study for the overactive bladder prescription drug Oxytrol.
PRtrak, a measurement unit of VMS, helped the firm and client
develop a media analysis approach to show that when news
coverage includes key messages there is a correlation to
higher sales the following quarter.
The award will be presented
Adventure Travel Trade Association, a Seattle-based
group which promotes exotic and active vacation spots, has
signed deals with TravMedia and Market Wire. TravMedia disseminates
news to travel industry reporters, while Market Wire is
a general press release newswire. Under the agreements,
MW and TM get access to ATTAs marketing outlets, including
the groups annual world summit. ...Kristen
Avioli, a production assistant for the Disney film
Enchanted, and Laurie
Doppman, an intern at Atlantic Records, have joined
News Broadcast Network
in New York as publicists. Avioli handles VNRs and B-roll
projects, while Doppman works with NBNs radio media
Bell, editorial page editor of the Buffalo (N.Y.)
News, to Eric Mower and Associates, Buffalo, as a senior
counselor for public affairs. In a 20-year career at the
News, he was city editor, assistant managing editor/business,
and managing editor. Earlier, Bell was a state editor in
Albany and bureau chief in Buffalo for the Associated Press.
His reporting career began at the Stamford Advocate.
Jasper, public affairs manager for Empire BlueCross
BlueShield, to Coyne PR, Parsippany, N.J., as an assistant
VP overseeing GlobalChoice Healthcare and Medco Health Solutions.
Victoria Loo, formerly of Capelin Communications, has joined
Coyne as an assistant A/E on its Goodyear team. The firm
has also hired seven new account coordinators.
Randle, freelancer, to DPR Group, Germantown, Md.,
as an A/E for the technology PR firm.
Shea, formerly of SheaHedges Group and Weber Shandwick
in Washington, D.C, to Environics Communications, also in
D.C., as an A/S focused on technology and telecommunications
clients for the firm. Shea's career includes a stint with
Booz-Allen & Hamilton as a marketing communications
editor. He also was a reporter and editor with Inside Washington
Publishers and Business Publishers Inc.
Noll, senior analyst with Lincoln Financial Group,
to Lambert Edwards & Associates, Grand Rapids, Mich.,
as a senior associate handling IR and PR assignments. During
six years at Lincoln , she managed the companys corporate
communications program, including analyst, investor, media
and employee relations, and was a member of its M&A
team. Ashley Tubergen
has joined LE&A as an associate. She recently served
in project management and market research roles at Auxiliary
Advertising and Hanon-McKendry.
McClain, brand manager at National City and an indepedent
consultant, to Marcus Thomas, Cleveland, as a management
Allen, founding partner, The Allen Group, to Incuity
Software, Mission Viejo, Calif., as VP of corporate communications.
He handles PR, financial comms., advertising and sales promotion.
Allen has worked in-house at Quest Software, FileNET, Wonderware
Corp. and Xerox.
Peterson, senior manager of corporate PR for Sybase
in Dublin, to J. Stokes & Associates PR, Walnut Creek,
Calif., as VP of PR. She was formerly a managing supervisor
for Alexander Ogilvys San Francisco office and handled
marcom programs for Korn/Ferry International and Bingham
Grottel-Brown to VP, Dentsu Communications, New York.
The seven-year veteran of the firm handles Siemens, Sinar
Bron Imaging and VNU Expositions.
Gross and Chris
Lukach to account managers, Anne Klein & Associates,
Marlton, N.J. Both joined the firm in 2004.
Edition, August 30, 2006, Page 7
CHAPTER PUSHES DEMOCRACY BID.
Central Michigan chapter of PRSA, undeterred by a letter
from PRSA national raising legal issues about its move to
democratize PRSA, has sent its proposal to the
110 chapter presidents.
Michigan Assembly delegate Mark Holoweiko told the chapter
presidents in an e-mail that he wants the chapters and their
members to have ample time to discuss the CM
bylaw change which would block the national board from making
substantial decisions without the approval of the Assembly.
CM proposal, said Holoweiko, would democratize the
structure of PRSA in line with democratic principles and
the bylaws of other national professional organizations.
are the governance setups of the American Bar Assn. and
the American Medical Assn.
is structured as more of a from-the-top-down corporation
than as a membership organization, said the Holoweiko
the chapter presidents will pass the letter to their members
remains to be seen.
far no chapter has put the CM proposal on its website although
chapter presidents were sent a copy of it months ago by
Stevens, president of PRSA/New York, the third biggest chapter
and the biggest chapter representing a single city, said
he would show the CM letter to the chapter board but he
was not in favor of putting it on the PRSA website.
said he would follow the structure of PRSA in which power
flows from the national board to chapter boards to members.
Dont Answer CM
The Holoweiko letter noted
that PRSA COO Catherine Bolton wrote CM May 4 that the CM
proposal raised legal issues such as the requirement to
re-write the PRSA charter from New York State and the possibility
that individual members of the Assembly could be sued if
they took on more responsibility.
The chapter asked for
a clarification of these warnings but has not
received an answer thus far from either Bolton or PRSA director
Christopher Lynch, who also became involved in the discussion.
Lynch is the PRSA director representing the district that
Members of CM are
looking forward to a healthy debate on the subject at the
Assembly [Nov. 11] in Salt Lake City, wrote Holoweiko.
If you would care
to share your chapters views on the subject with us
whether pro, con, or indifferent we would
much appreciate it... wrote Holoweiko.
The CM proposal includes
of the Assembly, the board shall perform, not inconsistently
with any action taken by the Assembly, the functions that
the Assembly itself might perform.
In urgent situations,
the board has the authority to take those policy actions
that it deems best represent the interests of the Society
and the public. Any such actions by the board must be placed
before the Assembly for ratification.
PUBLIC SEES PR AS A SALES
A Harris Interactive/PRSA
Foundation telephone poll of 1,015 U.S. adults between June
7-12 last year found most of them feel PR is something conducted
for the benefit of companies.
Eighty-three percent of
respondents believed that PR is just another tool
that companies can use to market their products or state
their positions on certain issues.
Seventy-nine percent believe
PR pros are only interested in disseminating information
that helps their clients make money.
Believing that PR pros
sometimes take advantage of the media to present misleading
information that is favorable to their clients were
85% of respondents.
Asked if PR pros help
their clients to provide fair and balanced information to
the public and other groups, 56% answered yes. Disagreeing
Two other questions in
the poll found that the public mostly believes that PR can
draw attention to a product or issue.
Believing that PR pros
help raise awareness about important issues that the
public might not know about were 71% of respondents,
while 71% said PR pros help get the media to address
issues that otherwise would fail to get the attention they
The poll was weighted
for age, sex, race, education, number of adults, number
of voice/telephone lines in the home, region and size of
Said Harris: In
theory, with a probability sample of this size, one can
say with 95% certainty that the results for the overall
sample have a sampling error of plus or minus three percentage
points of what they would be if the entire U.S. adult population
had been polled with complete accuracy.
The results of the poll
were to have been given at a press briefing Oct. 24, 2005
at the national meeting of PRSA in Miami Beach. However,
the entire national meeting was cancelled because of Hurricane
Instead, a web-based
press conference was held Nov. 10, 2005. PRSA then
distributed a release via Business Wire and the PRSA media
The lead of the release
did not single out the results that involved PR pros and
the general public but reported overall results that included
attitudes of business leaders and Congressional staff members
towards PR pros and attitudes towards media.
EX-49ERS PR EXEC RESURFACES.
Kirk Reynolds, the former
San Francisco 49ers PR executive who was bounced in 2005
after producing a lewd educational video for the teams
players, has resurfaced as director of PR for NBX, an online
fantasy sports website and company.
The veteran sports PR
executive, who has called his judgment awful
and expressed regret for the videotape incident in San Francisco,
spent 11 years in the NFL working for the St. Louis Rams
and the 49ers.
NBX calls itself an online
sports entertainment company and essentially allows
users to wager on sports with points instead of money while
creating a social network community.
Edition, August 30,
2006, Page 8
is not a dirty word, PR author Tom Harris has told
us in commenting
on the Harris Interactive/ PRSA survey described here last
week that found that four of five Americans feel PR is just
another sales tool of companies.
O.K. that the public sees PR as part of selling, he
plays an important role in helping sales and our capitalist
system is about the buying and selling of goods and services
in a free marketplace, he notes. Its as good
a raison detre as I know for what we do, he
agree with that but PR also has the higher duty of answering
questions of the press and public.
of the American system is vigorous public debate.
That is how truths are arrived at. Americans have confidence
in the marketplace because they see products, services,
issues and public figures being batted around in the media.
view of some Europeans, expressed many years ago, is that
PR in the U.S. has lost its soul by becoming
too commercial and too identified with institutions rather
than serving as a bridge between institutions and the press.
Edelman had an interesting weekend Aug. 12-13 that
included dinner with Israeli Foreign Minister Shimon Peres
and breakfast with financier George Soros, who bankrolls
many a candidate and cause of the Democratic party. Peres,
who had just celebrated his 82nd birthday, told Edelman
that Israel was surprised by the tenacity of the Hezbollah
in Lebanon and expressed the hope that the Government of
Lebanon could reconstitute itself without Hezbollah. Soros
has just completed a book, The Age of Fallibility; Consequences
of the War on Terror. Edelman (writing in his blog),
said he was pleased by his friend Ned Lamonts victory
over Senator Joseph Lieberman in the recent Democratic primary
in Connecticut. Edelman held a fund-raiser for Lamont...Jana
Schilder, who has a PR firm in Toronto, commented on the
Harris/PRSA study, saying, The ultimate irony
is that the profession that seeks to build understanding
and awareness for others has a bad reputation itself.
She feels that advocacy for PR (PR for PR) is the single
most important thing that PR associations such as
the Canadian PR Society, IABC and PRSA can do...but
Brian Kilgore, who operates the website briankilgore.com
in Canada, says there is little PR for PR in Canada. CPRS
told him it is setting up a speakers bureau for that
purpose. Kilgore said the last major PR for PR effort in
Canada was nearly 20 years ago when CPRS president John
Francis talked to boards of trade throughout Canada...Roger
Bolton, president, Arthur W. Page Society, said the
Society doesnt pretend to speak for the entire industry
but it works to ensure that its members and their employers
and clients live by the Page principles. These include
telling the truth and listening and being responsive to
the needs of diverse constituentsprinciples that are
at odds with the negative portrayals of PR, he said...September
is Ethics Month at PRSA and, as part of it,
four members of the Board of Ethics and Professional
Standards will conduct nine teleseminars on Sept. 5, 12,
and 26 (three different times each date). Cost is $190 for
members and $290 for non-members. BEPS members speaking
are chair Linda Cohen, James Lukaszewski, Robert Frause
and Emmanuel Tchividjian. We wonder if this is open to the
press. Our first question would be, Is it ethical
for the PRSA board to stop the Central Michigan chapter
from putting its proposal to democratize PRSA
on the PRSA website? The chapter has now had to send
110 individual e-mails to chapter presidents in a move to
get a discussion going. Whether any president will put this
on his or her own chapter website remains to be seen. PRSA/New
York will not do this, proving the Central Michigan point
that PRSA is marred by top down governance...since
BEPS is also concerned with professional standards,
we wonder if its professional for the
PRSA PR staffers Janet Troy and Cedric Bess to refuse to
help us on weekends when we are preparing copy for Monday
and need answers. Media such as daily papers and radio/TV
stations work 24/7 and we think that professionalism
among PR pros would require them to be available on weekends...PRSA
will celebrate its 60th anniversary over a two-year
periodfrom June 2007 to June 2008. It was founded
in the summer of 1947 (and PRSA directories for decades
referred to PRSAs founding in 1947). But it didnt
get its charter from New York State until the
next February. PRSA had planned for years to celebrate 1997
as its 50th anniversary (including seeking a stamp with
the years 1947-1997 on it). But Debra Miller was elected
president for 1997 and she had her enemies at h.q. and on
the board. The nomcom had tried to kick her off the board
but she ran from the floor of the Assembly and defeated
Janice Newman of Newman, Newman & Jones. So the board/h.q.
suddenly switched the observation to 1998 when Mary Cusick
was president. The two-year observance is illogical and
will make it hard for PRSA to get anniversary stories which
may be a motive for this. Googling PRSA ODwyer brings
up 16,700 entries. PRSA may want to stay out of the limelight...Scoop,
the new Woody Allen movie, depicts a female college reporter
as a temptress, luring story subjects to bed so she
can rifle their belongings (8/16 NL). She also lies as much
as necessary. Thank You for Smoking had similar
behavior by a female reporter and Lois Lane, Supermans
love interest, not only beds a source but has his baby.
Reporters often come across as money-grubbing, selfish,
arrogant scoundrels in the movies and on TV, according
to the Image of the Journalist in Media project at USC.
New York Times columnist David Carr, writing about
this 8/14, says a more positive view of journalists is in
the new Bravo series called Tabloid Wars. It
captures journalists in the pursuit of stories and notes
that they dont get discouraged even though most of
the people they call hang up as if they were