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Internet Edition, September 20, 2006, Page 1


Pharmaceutical Research and Manufacturers of America has tapped Qorvis Communications for a national PR campaign to educate the public about the good work done by drug companies and the important role they play in developing new medicines.

Qorvis promises a political campaign-style outreach program that will be led by Rich Masters, dubbed the “professor of punditry” by NPR, managing director of the D.C.-based PA shop.

Ken Johnson, senior VP-communications at PhRMA, picked Qorvis because the firm understands “how to win and is not stuck in the ways of the past,” according to his statement.

Johnson could not be reached for questions about the selection process.

Michael Petruzzello, Qorvis CEO, credits PhRMA head Billy Tauzin, a former Republican congressman from Louisiana, for reinventing and reinvigorating its communications department since he joined the group last year.


Georgia is looking for PR help ahead of its launch of a statewide 511 phone number for traffic and travel information.

The service, to be managed by the Peach State’s Dept. of Transportation in Atlanta, is an offshoot of Georgia’s NaviGAtor system, which was launched ahead of the 1996 Olympics and monitors traffic congestion with the aim of assisting emergency services.

The DoT is looking for a firm to plan a public information campaign starting in January of 2007. PR and production of PSAs are keys to that effort.

The 511 hotline, operating 24/7, will cover road, air and rail travel information. About half of U.S. states have a 511-type service.

Georgia anticipates awarding a one-year contract with two option years.

Proposals are due Oct. 20 with a conference slated for Oct. 3. Kip Marshall ([email protected]) is handling questions.

Korn/Ferry says it has more than 20 ongoing searches for top PR posts. Those include slots at Aetna Life (New York), Baxter Healthcare (Chicago), Kraft Foods (Chicago), Smurfit Stone (St. Louis) and Yahoo! (Sunnyvale, CA).

Richard Marshall, who heads K/F’s corporate communications practice, is in charge. He is at [email protected].


H-P chairwoman Patricia Dunn, who will step down in January, brought in Sitrick & Co. to boost her PR defense in the wake of a scandal involving use of private investors to smoke out leaks among board members.

The U.S. Attorney’s office in San Francisco and the U.S. House Committee on Energy and Commerce have entered the fray and are investigating H-P’s use of investigators to obtain info via a tactic called “pretexting.” Those entities join the Justice Dept., California Attorney General and SEC in probing the scandal.

In addition to probing board members’ records, reporters from media outlets including the New York Times and BusinessWeek were investigated.

“Unfortunately, the investigation, which was conducted with third parties, included certain inappropriate techniques. These went beyond what we understood them to be, and I apologize that they were employed.” Dunn said in a statement.

Meanwhile, Mark Corallo, a former Justice Dept. public affairs official who recently handled PR for Karl Rove through the Valerie Plame-CIA leak probe, is speaking for ex-H-P board member Thomas Perkins. Corallo runs Corallo Media Strategies out of Virginia. Perkins quit the company’s board earlier this year because of Dunn’s investigation.

Porter Novelli is H-P’s corporate PR firm.


Ron Culp, a ten-year PR veteran of Sears Roebuck, joined Ketchum on Sept. 18 as managing director of its Midwest operations, which include offices in Chicago and Pittsburgh.

He takes over for Adaire Putnam who has decided to quit the Omnicom unit by the end of the year.

Culp, 58, resigned his Sears slot as senior VP, PR, government affairs, communications and community relations in Feb. `03.

He took the managing director spot of Citigate Sard Verbinnen’s Chicago office in July of that year.

Prior to Sears, Culp held communications posts at Sara Lee Corp., Pitney Bowes and Eli Lilly. He is vice chair of the Economic Club of Chicago and a former trustee at the Arthur W. Page Society.

Joining Culp at Ketchum is Ted McDougal, who becomes senior VP and director of Ketchum/Midwest.

He is another veteran of Sears, and worked closely with Culp when he was there.

McDougal began his corporate career at Continental Bank, where he led marketing comms. until its acquisition by Bank of America.

Internet Edition, September 20, 2006, Page 2


A three-way battle for supremacy among the top three video game consoles will hit full steam this fall with PR blitzes paving the way for two new systems.

Nintendo’s $249 Wii system will debut worldwide Nov. 19 with the help of GolinHarris, which announced the unveiling on Sept. 14 with a front-page New York Times business section story and subsequent official announcement.

The new system will incorporate TV Internet surfing, photo album technology, news and weather in an attempt to broaden the gaming demographic.

Nintendo’s unveiling will follow by two days Sony Computer Entertainment America’s kickoff of the $499 PlayStation 3 on Nov. 17. Interpublic firm Bragman Nyman Cafarelli and Omnicom shop InterActive PR will be handling that effort, which has been delayed twice, a fact noted up high in Nintendo’s well-placed Times story.

The digital deluge comes after a nearly four-year lull in major gaming system launches that subsided when Edelman launched Microsoft’s popular Xbox 360 last year, firing a strong first salvo – five million units sold with a forecast of 10M by the year’s end – in the latest installment of the gaming wars.

Sony tops the overall market, followed by Microsoft and then Nintendo.


Ray O’Rourke, former managing director and head of global corporate affairs for Morgan Stanley, has moved on to IXIS Asset Management Group in Boston as executive VP of global communications.

O’Rourke headed external and internal communications for Morgan Stanley through its 2005 corporate upheaval, before stepping down last fall. Prior to that, he was with Burson-Marsteller for 20 years, eventually heading its North American crisis management practice as a managing director and executive VP. [B-M CEO Tom Nides took over the top PR post at Morgan Stanley on O’Rourke’s departure.]

IXIS AMG is a Boston-based unit of the French investment bank Groupe Caisse d’Epargne.


International Trade and Development Agency is working to improve economic ties between the Republic of China and the U.S. under a $175K contract.

Lester Wolff, who heads IT&DA, is a former chairman of the House Asia/Pacific Affairs subcommittee.

His firm’s contract, which runs through next May, allocates a $75K budget for the PR counsel of Richard Swett. He was U.S. Ambassador to Denmark and is currently “senior strategist” at APCO Worldwide.

The IT&DA contract is with Taipei Economic and Cultural Representative Office in the U.S. Taiwan, on Sept. 13, announced plans to drop its official ROC name and apply for United Nations membership as “Taiwan.”

The move is to sidestep the People’s Republic of China’s official “one China policy.” Taiwan held the China seat until `71, when the General Assembly voted to give the chair to Mainland China.


The Committee on Capital Markets Regulation, an independent group dominated by corporate CEOs, announced Sept. 12 that it will review Sarbanes-Oxley Act with a major emphasis on overhauling Section 404, which requires auditors and senior managers to certify the adequacy of internal controls.

That is sweet news for the ad/PR congloms that have used SARBOX as the reason why they cannot release financial numbers for various annual industry rankings. SARBOX also has proved to be a burden for troubled firms such as Interpublic that has spent millions to get its worldwide financial house in order.

The Committee, which is headed by John Thornton, chief of the Brookings Institution, and Glenn Hubbard, dean of Columbia’s Business School, has the support of Treasury Secretary Hank Paulson.

Its SARBOX reform ideas will be released by the end of November, along with recommendations regarding class action lawsuits, shareholder rights and federal vs. state criminal enforcement.


Western Union has tapped Gary Kohn as VP-investor relations as the venerable money transfer company is set to be spun off from First Data Corp., which is a `92 spin-off of American Express.

Kohn had handled IR duties at FDC, and is being replaced by Alex Holmes.

WU is expected to begin trading on a “when issued” basis on Sept. 20.

The Big Board-listed stock will carry the “WU” trading symbol. The record date for the spin-off is Sept. 22, and WU shares will be distributed on Sept. 29.

Christina Gold heads WU, which has a 270K agent network in more than 200 countries.

Kohn joined Denver-based FDC in ’01. He was a financial planning and analysis manger at Thomson Corp. prior to that.

WU was founded in 1851 by Ezra Cornell in Rochester as the New York & Mississippi Valley Printing Telegraph Co.

Citigate Sard Verbinnen is WU’s outside PR firm.


Anreder & Co. is handling Apollo Management’s $3.4B acquisition of General Electric’s silicon unit, Steven Anreder, A&C’s CEO, told O’Dwyer’s.

Apollo is headed by financier Leon Black and has invested more than $16B in companies including the plastics and adhesives unit of Tyco International—which modeled itself on GE.

The Wall Street Journal played up the deal as part of GE CEO Jeff Immelt’s effort to move from the long shadow of Jack Welch a little more than five years after he took the top spot from Welch, now a BusinessWeek columnist with his wife, Suzy.

Anreder is a former Barron’s reporter whose New York-based financial PR firm has repped Benihana, Enzo Biochem and Nature’s Sunshine Products.

The GE operation has $25B in annual sales. It employes 5,000 people in 38 countries.

Internet Edition, September 20, 2006, Page 3


Time Warner, which faces pressure to bolster its moribund stock price, is selling 18 of its nearly 150 magazines, in deals that could result in a $300M windfall for the New York-based combine.

The bulk of the auctioned group came to TW in the `00 $475M acquisition of Times-Mirror Magazines from Tribune.

The magazines up for sale include Outdoor Life, Field & Stream, Popular Science, Skiing, Yachting, Babytalk and Parenting.

Ann Moore, CEO of Time Inc., wrote a memo to say that while the soon-to-be-gone titles are "good performers," she preferred to focus sights on the bigger and more profitable brands that can draw larger audiences both in print and on the web.


Bill Ziff, who forged the Ziff-Davis publishing empire, died of cancer on Sept. 9. He was 76.

He took over the family business from his father in ’53, and transformed the magazine chain that included titles such as Popular Photography, Popular Aviation and Car and Driver into a technology powerhouse via the acquisition of PC Magazine and the launch of PC Week.

ZDNet, the firm's online presence, was launched in ’88. Ziff sold a 95 percent stake in the company to Forstmann Little & Co in `94 for $1.4B. Japan's Softbank acquired the ZD publishing group from FL&C in ’95.

Softbank took the company public in ’98, and it was acquired by Willis Stein & Partners in ’00.

Kekst & Co. handles PR for the Ziff family.


The New York Times Co. is getting out of the TV business via the planned divestiture of its broadcast media group. It projects $150M in `06 revenues and a $33M operating profit for the nine TV station collection that includes properties in Des Moines, Fort Smith (Ark.), Huntsville (Ala.), Moline (Ill.), Memphis, Scranton, Norfolk and a pair in Oklahoma City.

Janet Robinson, CEO, called the stations well-managed and profitable. They "generate substantial cash flows and are located in attractive markets," she said.

Despite that plug, the NYTC is looking for the sell-off cash to develop its flagship newspaper and synergies between its "rapidly growing digital businesses."

Goldman Sachs is handling the TV station sale.


Rupert Murdoch's News Corp. is shelling out $188M for a 51 percent stake in Verisign's Jamba unit, a marketer of ringtones, mobile games and graphics.

The plan is to merge Jamba into Fox Mobile Entertainment under the leadership of Lucy Hood.

The acquisition, according to News Corp COO Peter Chernin, is part of the company's bid to become the "world's leading digital media company."

Fox entered the mobile arena with text voting for the "American Idol" series in `01.


Los Angeles community leaders are worried about the fate of the Los Angeles Times under the ownership of the cost-cutting Tribune Co., which recently announced a recapitalization program. They fret that further editorial cutbacks will remove the paper "from the top ranks of American journalism."

Geoffrey Cowan, dean of the Annenberg School of Communication; Gary Toebben, CEO of the L.A. Area Chamber of Commerce, and Warren Christopher, former Secretary of State, are among 20 leaders who penned a letter to Tribune Co. CEO Dennis FitzSimons and his board of directors, urging them to "resist the financial pressures to make cuts that would harm the paper and, in the process, harm our region."

The group, known as the Civic Alliance, notes that since Tribune acquired the LAT in ’00, 200 reporters have lost jobs, and the newshole shrunk by 70 pages per-week.

The Tribune has already cut $130M in LAT operating costs and recently announced that its newspaper group will face another $200M in cuts.

CA understands the need to run a tight ship, but believes "newspapers have a special trust, a responsibility to serve the community while making a reasonable profit."

It feels the LAT is an "irreplaceable voice" in the community and are not sure that Chicago-based Tribune management understands that point.

CA suggests that if the Tribune feels the LAT, which has a profit margin in the 20 percent range, can't achieve its financial goals "perhaps a different mode of ownership would better serve Los Angeles."

The Chandler family, which sold LAT's parent company Times-Mirror to the Trib, would like to get its hands on the paper. Supermarket billionaire Ron Burkle and entertainment mogul David Geffen have suggested the LAT would do better with local ownership.

The letter signers inform Tribune management that the LAT "has a unique ability and responsibility to unify as well as educate what is a very geographically fractured and otherwise extraordinarily diverse community."

Tribune publishing president Scott Smith says he welcomes the input of the community leaders, but points out staffing levels are only one indication of a newspaper's importance.

"There is a misperception that counting numbers of people is the right way to measure the quality of a great newspaper," he told the Sept. 14 LAT. "You are mixing quality and quantity."


Steven Broas, publisher of the News-Sentinel in Fort Wayne is stepping down after a nine-month stint. He joined the paper after news that Knight-Ridder was putting itself on the auction block.

Michael Christman has been named as Broas’ replacement. The 40-year-old Ogden Newspapers veteran was publisher of the Parkersburg News and the Sentinel in Parkersburg, W.VA.

(Media news continued on next page)

Internet Edition, September 20, 2006, Page 4


The Senate is gearing up for a war over information. Major Internet companies such as Google and Yahoo! fear that a new law could allow phone and cable Internet service providers to play favorites to what content consumers see – and what they don't.

This is the issue of net neutrality, a topic which has sparked considerable debate in Washington and has become a buzz word for bloggers and members of the press alike.

Proponents of net neutrality claim that Congress' recent push to rewrite the Telecommunications Act of 1996 threatens to undermine the Internet's egalitarian principles by potentially discriminating which parcels of information are received over the web.

Supporters of the telcom act say broadband congestion and an ever-changing landscape of video and peer-to-peer applications requires that service providers catch up with the technological times. The proposed re-write is intended, in part, to make it easier for franchisers to provide video capabilities for home Internet use.

Lifting some of these regulations, they claim, would encourage the future development of networks, which would ultimately benefit the consumer and encourage competition in the market.

"We're not just talking about the Internet of today, but the Internet of five to ten years from now, which will be carrying roughly 200 times more information into the home," said Mike McCurry, a partner at Public Strategies Washington Inc. "With video, the requirements are totally different. We're going to move to a whole new Internet in the next several years. What it points to is that we need more consumer choice," said McCurry, who reps the phone companies.

Rise of ‘gatekeepers’

However, neutrality supporters warn that lifting these regulations could potentially allow large broadband and cable companies to become Internet "gatekeepers," using their power in the marketplace to slow down or even deny access to certain websites in favor of sites with whom they have financial or political affiliations.

Theoretically, owners of websites could then pay service providers for higher-speed delivery so that consumers would receive those packets of information first.

According to Craig Aaron, spokesperson for nonprofit media policy group, this could completely alter the founding principles of what we know of as the Internet.

"Net neutrality and non discrimination have always been a part of the Internet. Those who own the wires don't get to control the content," Aaron said. "These are not the companies that have been responsible for the discovery of the Internet, but they're trying to take advantage of a moment where they dominate the market.

McCurry said this is inaccurate, because any service provider that purposefully limited access would suffer an immediate backlash from consumers.

"I think this is another case where some people want the government to step in to solve a problem that doesn't exist.”

INC. UNVEILS NEW TECH INDUSTRY SITE., the online portal for Inc. magazine, has launched a new site focused on entrepreneurs in the technology sector.

Dell has signed on as the launch sponsor of the new site, Articles, case studies, white papers, advice and strategy pieces are said to focus on issues like technology mangement, software, security, and e-business.

Elizabeth Wasserman, former Washington bureau chief for The Industry Standard, is editor of the site.


Kurt Eichenwald, an investigative reporter for the New York Times’ business section, has joined Conde Nast’s upcoming business magazine Portfolio as a senior writer and investigative reporter.

Eichenwald, who starts work on October 1, was with the Times for 20 years. He joined the paper as a news clerk in 1985 and later covered Wall Street, corporate takeovers and insider trading before penning the “Market Place” column in 1992. He has covered scandals at Prudential Securities, Enron, WorldCom, and child pornography on the Internet.

Eichenwald has also written three books on corporate scandals.

PEOPLE _____________________

Lucia Moses, section editor for Conde Nast’s Supermarket News, to VNU’s Mediaweek, as a senior editor covering all aspects of the magazine industry.

She was previously financial editor at VNU’s Editor & Publisher.

Leah McLaughlin, executive editor for Natural Health, has moved to Prevention magazine in the new post of brand editor.

She is charged with developing and managing the magazine’s brand extensions and relationships across all media. McLaughlin also assists in the editorial direction of its food, nutrition and fitness coverage.

She was previously nutrition director and diet and nutrition editor at Fitness magazine.

Gordon Paris is exiting the CEO slot at the Sun-Times Media Group by yearend as the former Hollinger International shifts its headquarters from New York to Chicago.

The company credited Paris for heading the "investigation into the alleged massive looting by former chairman Conrad Black. He will remain a director and continue to tackle "substantial tax-related matters."

BRIEFS ____________________

Gordon’s Guide, a travel information publishing company, has unveiled a new category focused on educational travel on its website.

The publishing company has information for travelers looking to research trips where they can learn about art history in Italy or London, or for those that want to learn a new language across 50 different countries.

Internet Edition, September 20, 2006, Page 5


Kekst & Co. is handling the media for Smithfield Foods as that No. 1 producer of hogs and pork has agreed to buy competitor Premium Standard Farms in a $693M deal.

Smithfield, which posted sales of $11.4B in the last year, said the deal will improve its production and processing. PSF processes about 4.6M hogs per year with operations in Texas, North Carolina and Missouri. It markets live hogs, fresh pork and processed products.

Kekst partner Adam Weiner in the firm's New York office is heading the Smithfield work.


Public Strategies Inc. pays tribute to Ann Richards, ex-Texas Governor and PSI senior advisor, by urging visitors to its website to make a donation to the Ann Richards School for Young Women Leaders, a college preparatory school for grades 6-12 that is to open in Austin next August.

Richards died Sept. 13 after a struggle with esophageal cancer.

Each class is to have 115 students, and children from economically disadvantaged families will be given priority. The school will use the most effective teaching strategies of math, science and technology to young women.

The Ann Richards School is modeled on the Young Women's Leadership School in New York City's East Harlem. It was ranked No. 1 in the city for guiding troubled youth to graduation.

The 45th Governor of the Lone Star State was a former junior high school teacher. At PSI, Richards developed PA strategies for corporate and non-profit clients.


The IPREX network of international PR firms has expanded by six. Bridgeman Communications (Boston); Kortenhaus Communications (Boston); Seigenthaler PR (Nashville, Tenn.); Saxum Strategic Communications (Oklahoma City, Okla.); French/West/Vaughan (Raleigh, N.C.), and Primte Time Ltd. (Bulgaria).

The network includes more than 50 firms across 68 cities worldwide.


U.K. PR firm Tonic Life Communications, which focuses on lifestyle and life science accounts, has opened offices in Dallas and New York.

Jennifer Ryan, SVP and partner for Fleishman-Hillard, has joined TLC to head its Dallas outpost. She previously worked with TLC’s founders while at F-H/London.

Elizabeth Park has relocated from London to head the firm’s New York office. She was previously with Manning Selvage & Lee. Info:

BRIEF: William Mills Agency, Atlanta, has entered into a referral agreement with London-based Hotwire PR, a tech firm focused on WMA’s specialties of financial services and banking. Both firms handle SourceMedia’s American Banker.


New York Area

The Brandman Agency, New York/The Fairfax, luxury boutique and resort in South Beach (Fla.), and Gaige House, a Thompson Hotels property in Sonoma County, Calif.

Edelman, New York/The FeedRoom, Internet video services for corporate and government clients. Ken Sunshine Consultants previously had the account.

Goodman Media International, New York/The Vermont Maple Foundation; The Ben Barnes Group, to promote Barnes’ political memoir Barn Burning, Barn Building, and Walter Dean Myers, for two upcoming books, Jazz and Street Love.

Maloney & Fox, New York/The Thomas Riley Artisans’ Guild, Florida-based artisans’ group, for marketing and PR efforts, including media outreach, branding, special events, partnerships and charitable tie-ins; PhotoWorks, Internet photo publishing company formerly known as Seattle Film Works, for media relations and integrated PR, and International Design Week, for creation and management of the New York trade event slated for May 2007.

Marina Maher Communications, New York/Q-Med Scandanavia, for PR for its Deflux treatment for children with vesicoureteral reflux, a bladder malformation. Q-Med is based in Sweden.

5W PR, New York/Derek Fisher, NBA athlete; Eventful, Inc., for PR support of, and LeadPoint, leads exchange marketplace.

RL PR & Marketing, New York/Heineken USA, as AOR targeting the Hispanic market for its Heineken Lager and Heineken Premium Light brands. Manning Selvage & Lee is AOR for the beer maker’s corporate PR and flagship brands.

Stern + Associates, Cranford, N.J./American Herlequin Corp., flooring products; Genesis Advisers, leadership development and consulting; Innosight, corporate consulting, and Institute of Management Accountants.


Pan Communications, Andover, Mass./iTKO, software; Genuitec, Eclipse-based software development tools, and Aperture, enterprise software solutions for managing data centers, all for national PR efforts.

GatesMarmoinDrake Advertising, Pittsburgh, Pa./Kathadin Cedar Logs Homes, for research, ads, direct marketing, PR and interactive. The Maine-based company got a boost from a feature on ABC’s “Extreme Makeover.”

Butler Associates, Washington, D.C./ProtectSeniors.Org, a legislative and lobbying group focused on protecting retiree benefits, for PR, marketing and advertising.


Zapwater Communications, Chicago/Chicago Sun-Times, for media relations and event planning for launch of its Chicago Bears mini-football promotion.

JSH&A PR, Oakbrook Terrace, Ill./Hershey’s, for launch of a premium line of chocolates and drinking cocoa called Cacao Reserve by Hershey’s.

Internet Edition, September 20, 2006, Page 6


Measurement company KDPaine & Partners has opened a second office in its home state of New Hampshire staffed bv four people.

The Berlin, N.H., location will handle media analysis and coding work for the Durham, N.H.-based company headed by Delahaye founder Katie Paine.

Paine, who said it made more sense to expand in-state rather than outsource to India, noted the company is growing at a rate of 50 percent per year. She noted the presence of New Hampshire Community Technical College and Granite State College near Berlin as a key to the new location.

Bruce and Terry Aube, current staffers of the company, are managing the new location.

Paine sold her first PR measurement company, The Delahaye Group, to Medialink in 1999. Medialink sold the unit to Bacon’s last year for $8M.

Bryan Levine, former division director for Robert Half Technology, was named regional manager for Business Wire’s Florida office, based in Plantation.

The Charlotte (N.C.) Regional Visitor’s Authority has renewed its contract for a third year with Vocus. The company provides media relations and other PR services via its software suite.

Vocus has also signed consumer products company Thompson Group as client. The company markets cigars, gourmet coffee and specialty foods.

Boom Broadcast & Media Relations, Denver, Colo., has launched a quarterly streaming video news report covering broadcast news.

Dubbed the ITB Video Update, the service aims to show clients and PR professionals the goings on in newsrooms with the goal of planning better PR campaigns.

VP of strategy Heather Harrison hosts the program. Its premiere episode covers markets reached by satellite media tours and in-studio interviews.

John Winkler, partner, said the company has heard from clients who are unsure about outreach to broadcast outlets in the wake of FCC scrutiny of VNR usage.

Boom also has a New Jersey office.

Database marketing company Ovation Marketing, La Crosse, Wisc., has named Cheryl Porior-Mayhew VP and account supervisor. She was VP of marketing and communications for the Wisconsin Alumni Assn.

John Montet, web producer for Iowa Public Television, has joined Ovation as a web developer.

Bethesda, Md., broadcast PR shop zcomm wrote, produced and distributed three English radio news releases and one Spanish-language release for the Alzheimer’s Association International Conference in Madrid in late July.

The company pitched radio outlets worldwide and arranged for placements on XM and Sirius and several networks.



Chris Dao, a former publicist for Warner Books, to Krupp Kommunications, New York, as publicity director.

DeLisa Harmon, senior VP and managing director, DeVries PR, to Marina Maher Communications, New York, as group senior VP overseeing the firm’s cosmetics and home brands.

Laura Monica, president and founder of High Point Communications, to American Water, Voorhees, N.J., as senior VP of corporate communications and external relations. She headed HPC for 15 years.

Zachary Perles, client service manager, Paine PR, to Ruder Finn, New York, as a senior A/S in the firm’s marketing practice.

Leigh Fazzina, who handled PR for AstraZeneca Pharamaceuticals’ cancer drugs, to the Cancer Treatment Centers of America, Philadelphia, as manager of PR. She was with the American College of Physicians for six years.

John Shave, VP of IR, The Reynolds and Reynolds Co., to Safeguard Scientifics, Wayne, Pa., as VP of IR and corporate communications. He was previously managing partner at National PR and director of IR at Thomson Financial/Georgeson & Co. Shave began his career at Robert Marston Corporate Communications.

Julian Hernandez, A/E, Foote Cone & Belding, to Crosby Marketing Communications, Annapolis, Md., as an A/E.

Claire Dorrell, director of special projects, U.S. Office of Personnel Management, to the U.S. General Services Administration, Washington, D.C., as deputy associate administrator for communications. She was previously assistant director of public affairs for the Dept. of Health and Human Services.

Erica Noll, senior analyst, Lincoln Financial Group, to Lambert, Edwards & Associates, Grand Rapids, Mich., as a senior associate. Ashley Tubergen, project manager, Auxiliary Advertising, to LE&A, as an associate.

Kris Patrow, producer/reporter, The Mercury Group, to Tunheim Partners, Minneapolis, as an A/S.

Jeanne Winding, former director of marketing at Atari and senior marketing manager for Sony, to Perry Communications Group, Sacramento, Calif., as a senior account manager.

George Pappas, former media relations manager for NeoBrands and senior A/E at Integrated MarketingWorks, to WunderMarx, Tustin, Calif., as a senior media relations specialist.


Joanne Barry to managing director, New York State Society of Certified Public Accountants. She joined the group in 1981 as assistant manager of PR and was recently director of communications. Barry also serves as associate publisher of the Society’s professional journal.

Jeannie Schutte and David Harding to A/Ss, Rhea & Kaiser, Naperville, Ill. Brooke Hepler to A/E. All work on the Bayer CropScience account.

Internet Edition, September 20, 2006, Page 7


PRSA president Cheryl Procter-Rogers, making her first appearance to a chapter since April 19 when she spoke in Milwaukee, told the North Florida chapter Sept. 7 that disclosure of information is a key part of the PRSA ethics code.

PRSA is observing September as “Ethics Month” with ethics discussions at both the national and chapter levels.

Procter-Rogers, who asked that her speech not be tape-recorded and who did not take questions from the audience either during or after her speech, said that “ethics is a fundamental value” of PR.

“We must have the moral courage to insist that our employers do the right thing,” she told the audience of about 80, which included about 30 students. The chapter has about 160 members.

It appeared that all but two of the students were women and fewer than five of the others were males.

“Ethics is not for the meek or faint of heart, you have to ask tough questions...we must be the moral compass for our organizations,” she said.

Her speech closely tracked a talk she gave March 15 to the West Virginia chapter which was audiotaped for the chapter’s website. It is still on the site under archives at

Procter-Rogers said the PRSA ethics code that was created in the 1950s made the Society an advocate for “healthy and fair competition.”


PRSA chapters in Pittsburgh and Oklahoma City are staging discussions this month on ethics that are open to the press and include reporters as panelists.

PRSA national is holding three teleseminars on ethics topics but has banned the press from either covering the teleseminars or participating in them.

Pittsburgh will hold a lunch Friday, Sept. 22 on the topic of “The Ethics of Being Genuine: How Well Are We Doing?”

Says a promotion for the event: “In 2006, the news headlines were packed with negative coverage on topics ranging from VNRs and ‘fake’ news events to front groups, product placements and paid spokespeople. It’s enough to make any PR practitioner ask: ‘Are we being genuine?’ How accurately are we representing ourselves as PR professionals?’”

Panelists are Dennis Roddy, columnist for the Pittsburgh Post-Gazette; Madelyn Ross, associate vice chancellor for national media relations, University of Pittsburgh, and Bryan Iams, director of Burson-Marsteller’s Pittsburgh office. Prof. James Lingwall of Clarion University, ethics chair, assisted in the program.

“Award-winning investigative reporter” Steve Lackmeyer of The Oklahoman is on the program at PRSA/Oklahoma City Sept. 20.

Another panelist is Mark Hanebutt, Ph.D., professor of news writing, media law and media ethics courses at the University of Central Oklahoma.

Results of a survey of local PR pros and reporters on ethical behavior will be provided.


American Airlines is considering legal action against Walt Disney/ABC for its film, “The Path to 9/11.” The airline posted a statement on PR Newswire that blasts the Path for its “inaccurate and irresponsible portrayal of airport check-in events that occurred on Sept. 11 `01.”

The two-part film, which concluded on 9/11, suggested that AA personnel at Boston’s Logan Airport flagged ringleader Mohammad Atta as a terror risk.

The fact, according to the 9/11 Commission is that Atta was flagged earlier that morning by US Airways personnel at Portland’s airport. He boarded a US Air plane and flew to Boston, transferred to American Airlines Flight 11 and smashed it into the World Trade Center.

Roger Frizzell, VP-corporate communications & advertising, penned a letter to bloggers who are upset with the accuracy of the Path. He said the carrier is outraged with the factual errors.

AA is also “looking at possible legal action as a result,” said Frizzell.


Daniel Kennedy Communications Services is working with the Center for International Private Enterprise to build media awareness for a human rights certification program for hand woven carpets made by women in Afghanistan.

Daniel Kennedy told O’Dwyer’s the effort is designed to boost pay of the Afghan women who work the looms, while cracking down on child labor abuse.

Kennedy said he conducted an eight-day act-finding mission to Kabul and northern Afghanistan near the Uzbekistan border.

He picked up the work on his strength of efforts for Austrian Airlines, Romanian National Tourist Board and a campaign to promote an exhibit at the New York School of Design Arts of textile art created by Bosnian exiles living in Austria.

Kennedy is a former director of media relations at Simon & Schuster, VP-marketing comms. at Ruder Finn and senior project manager for comms. at JC Penney Co.


Wal-Mart has reached out to Green Strategies, Washington, D.C., to help buff its environmental image.

GS was founded by Roger Ballentine, who was chairman of President Clinton’s White House Climate Change Task Force and Deputy Assistant to the President for Environmental Initiatives. He is a senior fellow at the Progressive Policy Institute, an offshoot of the Democratic Leadership Council.

Wal-Mart is using GS for climate change, biofuels and fuel efficiency matters.

Ballentine is assisted by GS VP Laura Lovelace on the account of the Bentonville, Ark.-based retailer.

GS has done environmental work for General Electric, ChevronTexaco, American Electric Power, Environmental Protection Agency, Pew Charitable Trust and Northern Power Systems.

Edelman handles PR for Wal-Mart.

Internet Edition, September 20, 2006, Page 8




The Hewlett-Packard tempest, leading to the resignation of Patricia Dunn as chair, puts the spotlight on the pathology of boards of directors.

New Yorker columnist James Surowiecki, wondering how the boards of Worldcom, Enron, Tyco, etc., allowed abuses that cost investors dearly, asked psychologists to plumb the psyches of directors.

He found that boards suffer from crushing conformity, falling prey to “group think...they become increasingly sure their collective judgment is infallible...they listen mainly to each in a kind of echo chamber of their own opinions.”

Nell Minow, of, which rates 20,000 directors at 1,700 companies, said this in 2002: the I.Q.’s of people “drop by 50% and their courage disappears entirely” when they join a board.

This same Nell Minow has now jumped on HP director George Keyworth, who is accused of “leaking” to the press. No board can operate without confidentiality, she fumed. But Keyworth denies he revealed anything confidential. He says he often spoke to the press and was advancing the interests of HP when he talked to CNET.

Atlanta PR counselor Bill Huey commented that Minow, in attacking Keyworth, had missed the point of SOX—that a public company is owned by the people who don’t work for it. Directors represent stockholders.

“Confidentiality agreements are for people you can control, not for people who should be controlling you,” he said. “Independent directors don’t check their loyalties, values and opinions at the door including their right to talk to the media.”

If boards are skewing towards improper behavior, directors have the duty to protect their own names and the public. Robert Callander, audit chair of Omnicom, felt that way in 2002 when he criticized OMC’s off-loading of hundreds of millions of dot-com assets. His view, covered in the Wall Street Journal, cut OMC stock in half.

Ted Pincus, founder of the Financial Relations Board, drew nine comments on last week when he said the six biggest institutions in PR (five ad/PR conglomerates and PRSA) “have failed to practice the very principles they preach.”

PR is getting hammered in the media (New York Times, Der Spiegel, etc.) but there is nothing but silence from Omnicom, WPP, Interpublic, Publicis & Havas (which employ at least 20,000 PR people) and PRSA (21,000 members), he said. He called on individual PR leaders to do “PR for PR” themselves.

The press-averse policies of these six entities are hurting not only themselves but the ad/PR industry.

There is an almost hysterical attitude towards the dissemination of any kind of information.

Exhibit A in this regard is the behavior of PRSA president Cheryl Procter-Rogers at the Jacksonville and Cincinnati chapters in the past couple of weeks. She allowed no questions from members and did not ask their views on such matters as decoupling APR from board membership and Central Michigan’s proposed bylaw that would give the Assembly control of the board. She asked that her speech not be recorded, saying this has long been her policy, although she was recorded at West Virginia earlier this year and it remains on the chapter website. PRSA is refusing to put the Central Michigan proposal on its website; refusing to reveal the 2006 delegate list, and refusing to say when it will file its IRS Form 990 (originally due May 15). The 10 regional directors on the board, who owe their first allegiance to the members in their districts, never say anything to these districts as far as we can determine. Two directors quit the board this year.

The Pittsburgh and Oklahoma City chapters of PRSA, by holding ethics seminars that allow press coverage and participation (page 7), are an embarrassment to the Board of Ethics and Professional Development which won’t even let the press listen to three September ethics teleseminars. BEPS has told us it will not criticize actions of the board. We asked for some of the “Professional Standards” it has established and it said it does not provide specific standards. A good place to start would be calling for enough press contacts on press releases so reporters can reach sources. This might reduce the current deluge of press criticism of PR.

With PRSA dropping the ball on press relations, hurting not only itself but the PR industry, the last person PRSA should be featuring as a speaker is James Lukaszewski, who is taking part in nine PRSA programs this fall, including two on handling crises, his specialty.

His negative views about reporters and the media are bluntly stated in his speeches and four volumes on handling crises ($550). Busy reporters, he says, don't know about your business, don’t care about your business and can’t care about your business” and are trained in “aggression, hostility and skepticism.” He quotes the Josephson Institute of Ethics as saying “Journalists are inaccurate too often.”

Asked if he still believes what he wrote, he says he and his clients witness reporter behavior every day and he stands behind all his quotes. He adds this from Janet Malcolm: “Every journalist who is not too stupid or too full of himself to notice what is going on, knows that what he does is morally indefensible.” His five-step crisis process has, as the fifth step—respond to the “self-anointed” such as “competitors, news media, critics and other uninvited guests.” A blurb for his $795 crisis strategy seminar Oct. 12-13 talks about “Gaining a management perspective–the only perspective that matters.” This combative stance toward the media is not something that PRSA should be featuring. Lukaszewski confuses reporters and editors (who are all too human) with media, the places where not only reporters but PR pros and experts of all stripes present facts and voice their opinions.

--Jack O'Dwyer


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