The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, September 20, 2006, Page 1
PHRMA TAPS QORVIS.
and Manufacturers of America has tapped Qorvis Communications
for a national PR campaign to educate the public about the
good work done by drug companies and the important role
they play in developing new medicines.
Qorvis promises a political
campaign-style outreach program that will be led by Rich
Masters, dubbed the professor of punditry by
NPR, managing director of the D.C.-based PA shop.
Ken Johnson, senior VP-communications
at PhRMA, picked Qorvis because the firm understands how
to win and is not stuck in the ways of the past, according
to his statement.
Johnson could not be reached
for questions about the selection process.
Michael Petruzzello, Qorvis
CEO, credits PhRMA head Billy Tauzin, a former Republican
congressman from Louisiana, for reinventing and reinvigorating
its communications department since he joined the group
GEORGIA NAVIGATES 511 PR REVIEW.
Georgia is looking for PR help ahead of its launch of a
statewide 511 phone number for traffic and travel information.
The service, to be managed by the Peach States Dept.
of Transportation in Atlanta, is an offshoot of Georgias
NaviGAtor system, which was launched ahead of the 1996 Olympics
and monitors traffic congestion with the aim of assisting
The DoT is looking for a firm to plan a public information
campaign starting in January of 2007. PR and production
of PSAs are keys to that effort.
The 511 hotline, operating 24/7, will cover road, air and
rail travel information. About half of U.S. states have
a 511-type service.
Georgia anticipates awarding a one-year contract with two
Proposals are due Oct. 20 with a conference slated for
Oct. 3. Kip Marshall ([email protected])
is handling questions.
Korn/Ferry says it
has more than 20 ongoing searches for top PR posts. Those
include slots at Aetna Life (New York), Baxter Healthcare
(Chicago), Kraft Foods (Chicago), Smurfit Stone (St. Louis)
and Yahoo! (Sunnyvale, CA).
Richard Marshall, who heads K/Fs corporate communications
practice, is in charge. He is at [email protected].
SITRICK, CORALLO HANDLE H-P
H-P chairwoman Patricia Dunn, who will step down in January,
brought in Sitrick & Co. to boost her PR defense in
the wake of a scandal involving use of private investors
to smoke out leaks among board members.
The U.S. Attorneys office in San Francisco and the
U.S. House Committee on Energy and Commerce have entered
the fray and are investigating H-Ps use of investigators
to obtain info via a tactic called pretexting.
Those entities join the Justice Dept., California Attorney
General and SEC in probing the scandal.
In addition to probing board members records, reporters
from media outlets including the New York Times and
BusinessWeek were investigated.
Unfortunately, the investigation, which was conducted
with third parties, included certain inappropriate techniques.
These went beyond what we understood them to be, and I apologize
that they were employed. Dunn said in a statement.
Meanwhile, Mark Corallo, a former Justice Dept. public
affairs official who recently handled PR for Karl Rove through
the Valerie Plame-CIA leak probe, is speaking for ex-H-P
board member Thomas Perkins. Corallo runs Corallo Media
Strategies out of Virginia. Perkins quit the companys
board earlier this year because of Dunns investigation.
Porter Novelli is H-Ps corporate PR firm.
KETCHUM CATCHES CULP.
Ron Culp, a ten-year PR veteran of Sears Roebuck, joined
Ketchum on Sept. 18 as managing director of its Midwest
operations, which include offices in Chicago and Pittsburgh.
He takes over for Adaire Putnam who has decided to quit
the Omnicom unit by the end of the year.
Culp, 58, resigned his Sears slot as senior VP, PR, government
affairs, communications and community relations in Feb.
He took the managing director spot of Citigate Sard Verbinnens
Chicago office in July of that year.
Prior to Sears, Culp held communications posts at Sara
Lee Corp., Pitney Bowes and Eli Lilly. He is vice chair
of the Economic Club of Chicago and a former trustee at
the Arthur W. Page Society.
Joining Culp at Ketchum is Ted McDougal, who becomes senior
VP and director of Ketchum/Midwest.
He is another veteran of Sears, and worked closely with
Culp when he was there.
McDougal began his corporate career at Continental Bank,
where he led marketing comms. until its acquisition by Bank
Edition, September 20, 2006, Page 2
GAMING WARS PR HEATS UP.
three-way battle for supremacy among the top three video
game consoles will hit full steam this fall with PR blitzes
paving the way for two new systems.
$249 Wii system will debut worldwide Nov. 19 with the help
of GolinHarris, which announced the unveiling on Sept. 14
with a front-page New York Times business section
story and subsequent official announcement.
new system will incorporate TV Internet surfing, photo album
technology, news and weather in an attempt to broaden the
unveiling will follow by two days Sony Computer Entertainment
Americas kickoff of the $499 PlayStation 3 on Nov.
17. Interpublic firm Bragman Nyman Cafarelli and Omnicom
shop InterActive PR will be handling that effort, which
has been delayed twice, a fact noted up high in Nintendos
well-placed Times story.
digital deluge comes after a nearly four-year lull in major
gaming system launches that subsided when Edelman launched
Microsofts popular Xbox 360 last year, firing a strong
first salvo five million units sold with a forecast
of 10M by the years end in the latest installment
of the gaming wars.
tops the overall market, followed by Microsoft and then
OROURKE TAKES IXIS SLOT.
Ray ORourke, former
managing director and head of global corporate affairs for
Morgan Stanley, has moved on to IXIS Asset Management Group
in Boston as executive VP of global communications.
ORourke headed external
and internal communications for Morgan Stanley through its
2005 corporate upheaval, before stepping down last fall.
Prior to that, he was with Burson-Marsteller for 20 years,
eventually heading its North American crisis management
practice as a managing director and executive VP. [B-M CEO
Tom Nides took over the top PR post at Morgan Stanley on
IXIS AMG is a Boston-based
unit of the French investment bank Groupe Caisse dEpargne.
IT&DA PROMOTES U.S./TAIWAN
International Trade and
Development Agency is working to improve economic ties between
the Republic of China and the U.S. under a $175K contract.
Lester Wolff, who heads
IT&DA, is a former chairman of the House Asia/Pacific
His firms contract,
which runs through next May, allocates a $75K budget for
the PR counsel of Richard Swett. He was U.S. Ambassador
to Denmark and is currently senior strategist
at APCO Worldwide.
The IT&DA contract
is with Taipei Economic and Cultural Representative Office
in the U.S. Taiwan, on Sept. 13, announced plans to drop
its official ROC name and apply for United Nations membership
The move is to sidestep
the Peoples Republic of Chinas official one
China policy. Taiwan held the China seat until `71,
when the General Assembly voted to give the chair to Mainland
BEGINNING OF END FOR SARBOX.
The Committee on Capital
Markets Regulation, an independent group dominated by corporate
CEOs, announced Sept. 12 that it will review Sarbanes-Oxley
Act with a major emphasis on overhauling Section 404, which
requires auditors and senior managers to certify the adequacy
of internal controls.
That is sweet news for
the ad/PR congloms that have used SARBOX as the reason why
they cannot release financial numbers for various annual
industry rankings. SARBOX also has proved to be a burden
for troubled firms such as Interpublic that has spent millions
to get its worldwide financial house in order.
The Committee, which is
headed by John Thornton, chief of the Brookings Institution,
and Glenn Hubbard, dean of Columbias Business School,
has the support of Treasury Secretary Hank Paulson.
Its SARBOX reform ideas
will be released by the end of November, along with recommendations
regarding class action lawsuits, shareholder rights and
federal vs. state criminal enforcement.
KOHN HEADS WESTERN UNION IR.
Western Union has tapped
Gary Kohn as VP-investor relations as the venerable money
transfer company is set to be spun off from First Data Corp.,
which is a `92 spin-off of American Express.
Kohn had handled IR duties
at FDC, and is being replaced by Alex Holmes.
WU is expected to begin
trading on a when issued basis on Sept. 20.
The Big Board-listed stock
will carry the WU trading symbol. The record
date for the spin-off is Sept. 22, and WU shares will be
distributed on Sept. 29.
Christina Gold heads WU,
which has a 270K agent network in more than 200 countries.
Kohn joined Denver-based
FDC in 01. He was a financial planning and analysis
manger at Thomson Corp. prior to that.
WU was founded in 1851
by Ezra Cornell in Rochester as the New York & Mississippi
Valley Printing Telegraph Co.
Citigate Sard Verbinnen
is WUs outside PR firm.
ANREDER REPS GE UNIT TAKEOVER.
Anreder & Co. is handling
Apollo Managements $3.4B acquisition of General Electrics
silicon unit, Steven Anreder, A&Cs CEO, told ODwyers.
Apollo is headed by financier
Leon Black and has invested more than $16B in companies
including the plastics and adhesives unit of Tyco Internationalwhich
modeled itself on GE.
The Wall Street Journal
played up the deal as part of GE CEO Jeff Immelts
effort to move from the long shadow of Jack Welch a little
more than five years after he took the top spot from Welch,
now a BusinessWeek columnist with his wife, Suzy.
Anreder is a former Barrons
reporter whose New York-based financial PR firm has repped
Benihana, Enzo Biochem and Natures Sunshine Products.
The GE operation has $25B
in annual sales. It employes 5,000 people in 38 countries.
Edition, September 20, 2006, Page 3
TIME WARNER UNLOADS SOME MAGS.
Time Warner, which faces
pressure to bolster its moribund stock price, is selling
18 of its nearly 150 magazines, in deals that could result
in a $300M windfall for the New York-based combine.
The bulk of the auctioned
group came to TW in the `00 $475M acquisition of Times-Mirror
Magazines from Tribune.
The magazines up for sale
include Outdoor Life, Field & Stream,
Popular Science, Skiing, Yachting,
Babytalk and Parenting.
Ann Moore, CEO of Time
Inc., wrote a memo to say that while the soon-to-be-gone
titles are "good performers," she preferred to
focus sights on the bigger and more profitable brands that
can draw larger audiences both in print and on the web.
ZIFF DIES AT 76.
Bill Ziff, who forged the Ziff-Davis publishing empire,
died of cancer on Sept. 9. He was 76.
He took over the family business from his father in 53,
and transformed the magazine chain that included titles
such as Popular Photography, Popular Aviation
and Car and Driver into a technology powerhouse via
the acquisition of PC Magazine and the launch of PC Week.
ZDNet, the firm's online presence, was launched in 88.
Ziff sold a 95 percent stake in the company to Forstmann
Little & Co in `94 for $1.4B. Japan's Softbank acquired
the ZD publishing group from FL&C in 95.
Softbank took the company public in 98, and it was
acquired by Willis Stein & Partners in 00.
Kekst & Co. handles PR for the Ziff family.
NYT ABANDONS TV.
The New York Times Co. is getting out of the TV business
via the planned divestiture of its broadcast media group.
It projects $150M in `06 revenues and a $33M operating profit
for the nine TV station collection that includes properties
in Des Moines, Fort Smith (Ark.), Huntsville (Ala.), Moline
(Ill.), Memphis, Scranton, Norfolk and a pair in Oklahoma
Janet Robinson, CEO, called the stations well-managed and
profitable. They "generate substantial cash flows and
are located in attractive markets," she said.
Despite that plug, the NYTC is looking for the sell-off
cash to develop its flagship newspaper and synergies between
its "rapidly growing digital businesses."
Goldman Sachs is handling the TV station sale.
NEWS CORP. RINGS UP JAMBA
Rupert Murdoch's News Corp. is shelling out $188M for a
51 percent stake in Verisign's Jamba unit, a marketer of
ringtones, mobile games and graphics.
The plan is to merge Jamba into Fox Mobile Entertainment
under the leadership of Lucy Hood.
The acquisition, according to News Corp COO Peter Chernin,
is part of the company's bid to become the "world's
leading digital media company."
Fox entered the mobile arena with text voting for the "American
Idol" series in `01.
L.A. RALLIES TO SAVE TIMES.
Los Angeles community leaders are worried about the fate
of the Los Angeles Times under the ownership of the
cost-cutting Tribune Co., which recently announced a recapitalization
program. They fret that further editorial cutbacks will
remove the paper "from the top ranks of American journalism."
Geoffrey Cowan, dean of the Annenberg School of Communication;
Gary Toebben, CEO of the L.A. Area Chamber of Commerce,
and Warren Christopher, former Secretary of State, are among
20 leaders who penned a letter to Tribune Co. CEO Dennis
FitzSimons and his board of directors, urging them to "resist
the financial pressures to make cuts that would harm the
paper and, in the process, harm our region."
The group, known as the Civic Alliance, notes that since
Tribune acquired the LAT in 00, 200 reporters have
lost jobs, and the newshole shrunk by 70 pages per-week.
The Tribune has already cut $130M in LAT operating costs
and recently announced that its newspaper group will face
another $200M in cuts.
CA understands the need to run a tight ship, but believes
"newspapers have a special trust, a responsibility
to serve the community while making a reasonable profit."
It feels the LAT is an "irreplaceable voice"
in the community and are not sure that Chicago-based Tribune
management understands that point.
CA suggests that if the Tribune feels the LAT, which has
a profit margin in the 20 percent range, can't achieve its
financial goals "perhaps a different mode of ownership
would better serve Los Angeles."
The Chandler family, which sold LAT's parent company Times-Mirror
to the Trib, would like to get its hands on the paper. Supermarket
billionaire Ron Burkle and entertainment mogul David Geffen
have suggested the LAT would do better with local ownership.
The letter signers inform Tribune management that the LAT
"has a unique ability and responsibility to unify as
well as educate what is a very geographically fractured
and otherwise extraordinarily diverse community."
Tribune publishing president Scott Smith says he welcomes
the input of the community leaders, but points out staffing
levels are only one indication of a newspaper's importance.
"There is a misperception that counting numbers of
people is the right way to measure the quality of a great
newspaper," he told the Sept. 14 LAT. "You are
mixing quality and quantity."
BROAS EXITS FORT WAYNE PAPER.
Steven Broas, publisher of the News-Sentinel in
Fort Wayne is stepping down after a nine-month stint. He
joined the paper after news that Knight-Ridder was putting
itself on the auction block.
Michael Christman has been named as Broas replacement.
The 40-year-old Ogden Newspapers veteran was publisher of
the Parkersburg News and the Sentinel in Parkersburg,
news continued on next page)
Edition, September 20, 2006, Page 4
ALIGN OVER NET NEUTRALITY.
Senate is gearing up for a war over information. Major Internet
companies such as Google and Yahoo! fear that a new law
could allow phone and cable Internet service providers to
play favorites to what content consumers see and
what they don't.
is the issue of net neutrality, a topic which has sparked
considerable debate in Washington and has become a buzz
word for bloggers and members of the press alike.
of net neutrality claim that Congress' recent push to rewrite
the Telecommunications Act of 1996 threatens to undermine
the Internet's egalitarian principles by potentially discriminating
which parcels of information are received over the web.
of the telcom act say broadband congestion and an ever-changing
landscape of video and peer-to-peer applications requires
that service providers catch up with the technological times.
The proposed re-write is intended, in part, to make it easier
for franchisers to provide video capabilities for home Internet
some of these regulations, they claim, would encourage the
future development of networks, which would ultimately benefit
the consumer and encourage competition in the market.
not just talking about the Internet of today, but the Internet
of five to ten years from now, which will be carrying roughly
200 times more information into the home," said Mike
McCurry, a partner at Public Strategies Washington Inc.
"With video, the requirements are totally different.
We're going to move to a whole new Internet in the next
several years. What it points to is that we need more consumer
choice," said McCurry, who reps the phone companies.
Rise of gatekeepers
However, neutrality supporters
warn that lifting these regulations could potentially allow
large broadband and cable companies to become Internet "gatekeepers,"
using their power in the marketplace to slow down or even
deny access to certain websites in favor of sites with whom
they have financial or political affiliations.
of websites could then pay service providers for higher-speed
delivery so that consumers would receive those packets of
According to Craig Aaron,
spokesperson for nonprofit media policy group SavetheInternet.com,
this could completely alter the founding principles of what
we know of as the Internet.
"Net neutrality and
non discrimination have always been a part of the Internet.
Those who own the wires don't get to control the content,"
Aaron said. "These are not the companies that have
been responsible for the discovery of the Internet, but
they're trying to take advantage of a moment where they
dominate the market.
McCurry said this is inaccurate,
because any service provider that purposefully limited access
would suffer an immediate backlash from consumers.
"I think this is
another case where some people want the government to step
in to solve a problem that doesn't exist.
INC. UNVEILS NEW TECH INDUSTRY
the online portal for Inc. magazine, has launched
a new site focused on entrepreneurs in the technology sector.
Dell has signed on as
the launch sponsor of the new site, inctechnology.com. Articles,
case studies, white papers, advice and strategy pieces are
said to focus on issues like technology mangement, software,
security, and e-business.
Elizabeth Wasserman, former
Washington bureau chief for The Industry Standard,
is editor of the site.
EICHENWALD TO PORTFOLIO.
Kurt Eichenwald, an investigative
reporter for the New York Times business section,
has joined Conde Nasts upcoming business magazine
Portfolio as a senior writer and investigative reporter.
Eichenwald, who starts
work on October 1, was with the Times for 20 years. He joined
the paper as a news clerk in 1985 and later covered Wall
Street, corporate takeovers and insider trading before penning
the Market Place column in 1992. He has covered
scandals at Prudential Securities, Enron, WorldCom, and
child pornography on the Internet.
Eichenwald has also written
three books on corporate scandals.
Moses, section editor for Conde Nasts Supermarket
News, to VNUs Mediaweek, as a senior editor
covering all aspects of the magazine industry.
She was previously financial
editor at VNUs Editor & Publisher.
McLaughlin, executive editor for Natural Health,
has moved to Prevention magazine in the new post
of brand editor.
She is charged with developing
and managing the magazines brand extensions and relationships
across all media. McLaughlin also assists in the editorial
direction of its food, nutrition and fitness coverage.
She was previously nutrition
director and diet and nutrition editor at Fitness
Paris is exiting the CEO slot at the Sun-Times Media
Group by yearend as the former Hollinger International shifts
its headquarters from New York to Chicago.
The company credited Paris
for heading the "investigation into the alleged massive
looting by former chairman Conrad Black. He will remain
a director and continue to tackle "substantial tax-related
Guide, a travel information publishing company, has
unveiled a new category focused on educational travel on
The publishing company
has information for travelers looking to research trips
where they can learn about art history in Italy or London,
or for those that want to learn a new language across 50
20, 2006, Page 5
OF PR FIRMS
ADVISES SMITHFIELD IN ACQUISITION.
& Co. is handling the media for Smithfield Foods as
that No. 1 producer of hogs and pork has agreed to buy competitor
Premium Standard Farms in a $693M deal.
which posted sales of $11.4B in the last year, said the
deal will improve its production and processing. PSF processes
about 4.6M hogs per year with operations in Texas, North
Carolina and Missouri. It markets live hogs, fresh pork
and processed products.
partner Adam Weiner in the firm's New York office is heading
the Smithfield work.
PSI PAYS TRIBUTE TO RICHARDS.
Public Strategies Inc.
pays tribute to Ann Richards, ex-Texas Governor and PSI
senior advisor, by urging visitors to its website to make
a donation to the Ann Richards School for Young Women Leaders,
a college preparatory school for grades 6-12 that is to
open in Austin next August.
Richards died Sept. 13
after a struggle with esophageal cancer.
Each class is to have
115 students, and children from economically disadvantaged
families will be given priority. The school will use the
most effective teaching strategies of math, science and
technology to young women.
The Ann Richards School
is modeled on the Young Women's Leadership School in New
York City's East Harlem. It was ranked No. 1 in the city
for guiding troubled youth to graduation.
The 45th Governor of the
Lone Star State was a former junior high school teacher.
At PSI, Richards developed PA strategies for corporate and
IPREX ADDS SIX.
The IPREX network of international
PR firms has expanded by six. Bridgeman Communications (Boston);
Kortenhaus Communications (Boston); Seigenthaler PR (Nashville,
Tenn.); Saxum Strategic Communications (Oklahoma City, Okla.);
French/West/Vaughan (Raleigh, N.C.), and Primte Time Ltd.
The network includes more
than 50 firms across 68 cities worldwide.
TLC CROSSES POND WITH TWO
U.K. PR firm Tonic Life
Communications, which focuses on lifestyle and life science
accounts, has opened offices in Dallas and New York.
Jennifer Ryan, SVP and
partner for Fleishman-Hillard, has joined TLC to head its
Dallas outpost. She previously worked with TLCs founders
while at F-H/London.
Elizabeth Park has relocated
from London to head the firms New York office. She
was previously with Manning Selvage & Lee. Info: toniclc.com.
Mills Agency, Atlanta, has entered into a referral
agreement with London-based Hotwire
PR, a tech firm focused on WMAs specialties
of financial services and banking. Both firms handle SourceMedias
Brandman Agency, New York/The Fairfax, luxury boutique
and resort in South Beach (Fla.), and Gaige House, a Thompson
Hotels property in Sonoma County, Calif.
New York/The FeedRoom, Internet video services for corporate
and government clients. Ken Sunshine Consultants previously
had the account.
Media International, New York/The Vermont Maple Foundation;
The Ben Barnes Group, to promote Barnes political
memoir Barn Burning, Barn Building, and Walter
Dean Myers, for two upcoming books, Jazz and Street
& Fox, New York/The Thomas Riley Artisans
Guild, Florida-based artisans group, for marketing
and PR efforts, including media outreach, branding, special
events, partnerships and charitable tie-ins; PhotoWorks,
Internet photo publishing company formerly known as Seattle
Film Works, for media relations and integrated PR, and International
Design Week, for creation and management of the New York
trade event slated for May 2007.
Maher Communications, New York/Q-Med Scandanavia,
for PR for its Deflux treatment for children with vesicoureteral
reflux, a bladder malformation. Q-Med is based in Sweden.
PR, New York/Derek Fisher, NBA athlete; Eventful,
Inc., for PR support of Eventful.com,
and LeadPoint, leads exchange marketplace.
PR & Marketing, New York/Heineken USA, as AOR
targeting the Hispanic market for its Heineken Lager and
Heineken Premium Light brands. Manning Selvage & Lee
is AOR for the beer makers corporate PR and flagship
+ Associates, Cranford, N.J./American Herlequin Corp.,
flooring products; Genesis Advisers, leadership development
and consulting; Innosight, corporate consulting, and Institute
of Management Accountants.
Communications, Andover, Mass./iTKO, software; Genuitec,
Eclipse-based software development tools, and Aperture,
enterprise software solutions for managing data centers,
all for national PR efforts.
Advertising, Pittsburgh, Pa./Kathadin Cedar Logs
Homes, for research, ads, direct marketing, PR and interactive.
The Maine-based company got a boost from a feature on ABCs
Associates, Washington, D.C./ProtectSeniors.Org,
a legislative and lobbying group focused on protecting retiree
benefits, for PR, marketing and advertising.
Communications, Chicago/Chicago Sun-Times,
for media relations and event planning for launch of its
Chicago Bears mini-football promotion.
PR, Oakbrook Terrace, Ill./Hersheys, for launch
of a premium line of chocolates and drinking cocoa called
Cacao Reserve by Hersheys.
Edition, September 20, 2006, Page 6
EXPANDS IN N.H.
company KDPaine & Partners has opened a second office
in its home state of New Hampshire staffed bv four people.
Berlin, N.H., location will handle media analysis and coding
work for the Durham, N.H.-based company headed by Delahaye
founder Katie Paine.
who said it made more sense to expand in-state rather than
outsource to India, noted the company is growing at a rate
of 50 percent per year. She noted the presence of New Hampshire
Community Technical College and Granite State College near
Berlin as a key to the new location.
and Terry Aube, current staffers of the company, are managing
the new location.
sold her first PR measurement company, The Delahaye Group,
to Medialink in 1999. Medialink sold the unit to Bacons
last year for $8M.
Levine, former division director for Robert Half Technology,
was named regional manager for Business Wires Florida
office, based in Plantation.
Charlotte (N.C.) Regional Visitors Authority has renewed
its contract for a third year with Vocus. The company
provides media relations and other PR services via its software
Vocus has also signed
consumer products company Thompson Group as client. The
company markets cigars, gourmet coffee and specialty foods.
Broadcast & Media Relations, Denver, Colo., has launched
a quarterly streaming video news report covering broadcast
Dubbed the ITB Video Update,
the service aims to show clients and PR professionals the
goings on in newsrooms with the goal of planning better
VP of strategy Heather
Harrison hosts the program. Its premiere episode covers
markets reached by satellite media tours and in-studio interviews.
John Winkler, partner,
said the company has heard from clients who are unsure about
outreach to broadcast outlets in the wake of FCC scrutiny
of VNR usage.
Boom also has a New Jersey
marketing company Ovation Marketing, La Crosse, Wisc.,
has named Cheryl Porior-Mayhew VP and account supervisor.
She was VP of marketing and communications for the Wisconsin
John Montet, web producer
for Iowa Public Television, has joined Ovation as a web
Md., broadcast PR shop zcomm wrote, produced and distributed
three English radio news releases and one Spanish-language
release for the Alzheimers Association International
Conference in Madrid in late July.
The company pitched radio
outlets worldwide and arranged for placements on XM and
Sirius and several networks.
Dao, a former publicist for Warner Books, to Krupp
Kommunications, New York, as publicity director.
Harmon, senior VP and managing director, DeVries
PR, to Marina Maher Communications, New York, as group senior
VP overseeing the firms cosmetics and home brands.
Monica, president and founder of High Point Communications,
to American Water, Voorhees, N.J., as senior VP of corporate
communications and external relations. She headed HPC for
Perles, client service manager, Paine PR, to Ruder
Finn, New York, as a senior A/S in the firms marketing
Fazzina, who handled PR for AstraZeneca Pharamaceuticals
cancer drugs, to the Cancer Treatment Centers of America,
Philadelphia, as manager of PR. She was with the American
College of Physicians for six years.
Shave, VP of IR, The Reynolds and Reynolds Co., to
Safeguard Scientifics, Wayne, Pa., as VP of IR and corporate
communications. He was previously managing partner at National
PR and director of IR at Thomson Financial/Georgeson &
Co. Shave began his career at Robert Marston Corporate Communications.
Hernandez, A/E, Foote Cone & Belding, to Crosby
Marketing Communications, Annapolis, Md., as an A/E.
Dorrell, director of special projects, U.S. Office
of Personnel Management, to the U.S. General Services Administration,
Washington, D.C., as deputy associate administrator for
communications. She was previously assistant director of
public affairs for the Dept. of Health and Human Services.
Noll, senior analyst, Lincoln Financial Group, to
Lambert, Edwards & Associates, Grand Rapids, Mich.,
as a senior associate. Ashley
Tubergen, project manager, Auxiliary Advertising,
to LE&A, as an associate.
Patrow, producer/reporter, The Mercury Group, to
Tunheim Partners, Minneapolis, as an A/S.
Winding, former director of marketing at Atari and
senior marketing manager for Sony, to Perry Communications
Group, Sacramento, Calif., as a senior account manager.
Pappas, former media relations manager for NeoBrands
and senior A/E at Integrated MarketingWorks, to WunderMarx,
Tustin, Calif., as a senior media relations specialist.
Barry to managing director, New York State Society
of Certified Public Accountants. She joined the group in
1981 as assistant manager of PR and was recently director
of communications. Barry also serves as associate publisher
of the Societys professional journal.
Schutte and David
Harding to A/Ss, Rhea & Kaiser, Naperville, Ill.
Brooke Hepler to
A/E. All work on the Bayer CropScience account.
Edition, September 20, 2006, Page 7
president Cheryl Procter-Rogers, making her first appearance
to a chapter since April 19 when she spoke in Milwaukee,
told the North Florida chapter Sept. 7 that disclosure of
information is a key part of the PRSA ethics code.
is observing September as Ethics Month with
ethics discussions at both the national and chapter levels.
who asked that her speech not be tape-recorded and who did
not take questions from the audience either during or after
her speech, said that ethics is a fundamental value
must have the moral courage to insist that our employers
do the right thing, she told the audience of about
80, which included about 30 students. The chapter has about
appeared that all but two of the students were women and
fewer than five of the others were males.
is not for the meek or faint of heart, you have to ask tough
questions...we must be the moral compass for our organizations,
speech closely tracked a talk she gave March 15 to the West
Virginia chapter which was audiotaped for the chapters
website. It is still on the site under archives at www.prsawv.org.
said the PRSA ethics code that was created in the 1950s
made the Society an advocate for healthy and fair
PRSA CHAPTERS HAVE OPEN ETHICS
PRSA chapters in Pittsburgh
and Oklahoma City are staging discussions this month on
ethics that are open to the press and include reporters
PRSA national is holding
three teleseminars on ethics topics but has banned the press
from either covering the teleseminars or participating in
Pittsburgh will hold a
lunch Friday, Sept. 22 on the topic of The Ethics
of Being Genuine: How Well Are We Doing?
Says a promotion for the
event: In 2006, the news headlines were packed with
negative coverage on topics ranging from VNRs and fake
news events to front groups, product placements and paid
spokespeople. Its enough to make any PR practitioner
ask: Are we being genuine? How accurately are
we representing ourselves as PR professionals?
Panelists are Dennis Roddy,
columnist for the Pittsburgh Post-Gazette; Madelyn
Ross, associate vice chancellor for national media relations,
University of Pittsburgh, and Bryan Iams, director of Burson-Marstellers
Pittsburgh office. Prof. James Lingwall of Clarion University,
ethics chair, assisted in the program.
reporter Steve Lackmeyer of The Oklahoman is
on the program at PRSA/Oklahoma City Sept. 20.
Another panelist is Mark
Hanebutt, Ph.D., professor of news writing, media law and
media ethics courses at the University of Central Oklahoma.
Results of a survey of
local PR pros and reporters on ethical behavior will be
AA MULLS SUIT OVER 9/11 FLICK.
American Airlines is considering
legal action against Walt Disney/ABC for its film, The
Path to 9/11. The airline posted a statement on PR
Newswire that blasts the Path for its inaccurate and
irresponsible portrayal of airport check-in events that
occurred on Sept. 11 `01.
The two-part film, which
concluded on 9/11, suggested that AA personnel at Bostons
Logan Airport flagged ringleader Mohammad Atta as a terror
The fact, according to
the 9/11 Commission is that Atta was flagged earlier that
morning by US Airways personnel at Portlands airport.
He boarded a US Air plane and flew to Boston, transferred
to American Airlines Flight 11 and smashed it into the World
Roger Frizzell, VP-corporate
communications & advertising, penned a letter to bloggers
who are upset with the accuracy of the Path. He said the
carrier is outraged with the factual errors.
AA is also looking
at possible legal action as a result, said Frizzell.
KENNEDY CERTIFIES AFGHAN RUGS.
Daniel Kennedy Communications
Services is working with the Center for International Private
Enterprise to build media awareness for a human rights certification
program for hand woven carpets made by women in Afghanistan.
Daniel Kennedy told ODwyers
the effort is designed to boost pay of the Afghan women
who work the looms, while cracking down on child labor abuse.
Kennedy said he conducted
an eight-day act-finding mission to Kabul and northern Afghanistan
near the Uzbekistan border.
He picked up the work
on his strength of efforts for Austrian Airlines, Romanian
National Tourist Board and a campaign to promote an exhibit
at the New York School of Design Arts of textile art created
by Bosnian exiles living in Austria.
Kennedy is a former director
of media relations at Simon & Schuster, VP-marketing
comms. at Ruder Finn and senior project manager for comms.
at JC Penney Co.
WAL-MART GOES GREEN.
Wal-Mart has reached out
to Green Strategies, Washington, D.C., to help buff its
GS was founded by Roger
Ballentine, who was chairman of President Clintons
White House Climate Change Task Force and Deputy Assistant
to the President for Environmental Initiatives. He is a
senior fellow at the Progressive Policy Institute, an offshoot
of the Democratic Leadership Council.
Wal-Mart is using GS for
climate change, biofuels and fuel efficiency matters.
Ballentine is assisted
by GS VP Laura Lovelace on the account of the Bentonville,
GS has done environmental
work for General Electric, ChevronTexaco, American Electric
Power, Environmental Protection Agency, Pew Charitable Trust
and Northern Power Systems.
Edelman handles PR for
Edition, September 20,
2006, Page 8
Hewlett-Packard tempest, leading to the resignation of Patricia
Dunn as chair, puts the spotlight on the pathology
of boards of directors.
New Yorker columnist
James Surowiecki, wondering how the boards of Worldcom,
Enron, Tyco, etc., allowed abuses that cost investors dearly,
asked psychologists to plumb the psyches of directors.
He found that boards suffer
from crushing conformity, falling prey to group think...they
become increasingly sure their collective judgment is infallible...they
listen mainly to each other...living in a kind of echo chamber
of their own opinions.
Nell Minow, of thecorporatelibrary.com,
which rates 20,000 directors at 1,700 companies, said this
in 2002: the I.Q.s of people drop by 50% and
their courage disappears entirely when they join a
This same Nell Minow
has now jumped on HP director George Keyworth, who
is accused of leaking to the press. No board
can operate without confidentiality, she fumed. But Keyworth
denies he revealed anything confidential. He says he often
spoke to the press and was advancing the interests of HP
when he talked to CNET.
Atlanta PR counselor Bill Huey commented that Minow, in
attacking Keyworth, had missed the point of SOXthat
a public company is owned by the people who dont work
for it. Directors represent stockholders.
Confidentiality agreements are for people you can
control, not for people who should be controlling you,
he said. Independent directors dont check their
loyalties, values and opinions at the door including their
right to talk to the media.
If boards are skewing
towards improper behavior, directors have the duty
to protect their own names and the public. Robert Callander,
audit chair of Omnicom, felt that way in 2002 when he criticized
OMCs off-loading of hundreds of millions of dot-com
assets. His view, covered in the Wall Street Journal,
cut OMC stock in half.
Ted Pincus, founder
of the Financial Relations Board, drew nine comments on
odwyerpr.com last week when he said the six biggest
institutions in PR (five ad/PR conglomerates and PRSA) have
failed to practice the very principles they preach.
PR is getting hammered in the media (New York Times,
Der Spiegel, etc.) but there is nothing but silence
from Omnicom, WPP, Interpublic, Publicis & Havas (which
employ at least 20,000 PR people) and PRSA (21,000 members),
he said. He called on individual PR leaders to do PR
for PR themselves.
The press-averse policies of these six entities are hurting
not only themselves but the ad/PR industry.
There is an almost hysterical attitude towards the dissemination
of any kind of information.
Exhibit A in this
regard is the behavior of PRSA president Cheryl Procter-Rogers
at the Jacksonville and Cincinnati chapters in the past
couple of weeks. She allowed no questions from members and
did not ask their views on such matters as decoupling APR
from board membership and Central Michigans proposed
bylaw that would give the Assembly control of the board.
She asked that her speech not be recorded, saying this has
long been her policy, although she was recorded at West
Virginia earlier this year and it remains on the chapter
website. PRSA is refusing to put the Central Michigan proposal
on its website; refusing to reveal the 2006 delegate list,
and refusing to say when it will file its IRS Form 990 (originally
due May 15). The 10 regional directors on the board, who
owe their first allegiance to the members in their districts,
never say anything to these districts as far as we can determine.
Two directors quit the board this year.
The Pittsburgh and
Oklahoma City chapters of PRSA, by holding ethics
seminars that allow press coverage and participation (page
7), are an embarrassment to the Board of Ethics and Professional
Development which wont even let the press listen to
three September ethics teleseminars. BEPS has told us it
will not criticize actions of the board. We asked for some
of the Professional Standards it has established
and it said it does not provide specific standards. A good
place to start would be calling for enough press contacts
on press releases so reporters can reach sources. This might
reduce the current deluge of press criticism of PR.
With PRSA dropping
the ball on press relations, hurting not only itself
but the PR industry, the last person PRSA should be featuring
as a speaker is James Lukaszewski, who is taking part in
nine PRSA programs this fall, including two on handling
crises, his specialty.
His negative views about reporters and the media are bluntly
stated in his speeches and four volumes on handling crises
($550). Busy reporters, he says, don't know about your business,
dont care about your business and cant care
about your business and are trained in aggression,
hostility and skepticism. He quotes the Josephson
Institute of Ethics as saying Journalists are inaccurate
Asked if he still believes what he wrote, he says he and
his clients witness reporter behavior every day and he stands
behind all his quotes. He adds this from Janet Malcolm:
Every journalist who is not too stupid or too full
of himself to notice what is going on, knows that what he
does is morally indefensible. His five-step crisis
process has, as the fifth steprespond to the self-anointed
such as competitors, news media, critics and other
uninvited guests. A blurb for his $795 crisis strategy
seminar Oct. 12-13 talks about Gaining a management
perspectivethe only perspective that matters.
This combative stance toward the media is not something
that PRSA should be featuring. Lukaszewski confuses reporters
and editors (who are all too human) with media, the places
where not only reporters but PR pros and experts of all
stripes present facts and voice their opinions.