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Internet Edition, September 27, 2006, Page 1


The Pentagon agency in charge of missile defense is considering a national marketing and recruiting push to boost its talent base of engineers, managers, analysts and scientists.

The Missile Defense Agency, a separate unit of the Defense Dept. that manages the U.S. ballistic missile defense program, is waiting to hear from firms that can develop and manage the recruitment drive – including communications planning, PR, event planning, and print/multimedia materials development.

The MDA – which has operations in Washington, D.C.; Huntsville, Ala.; Colorado Springs, and Anchorage, Ala. – has issued a “sources sought” notice to find qualified marketing firms. It has dropped a requirement that employees have security clearance to work on the effort.

With the threat of missile and nuclear technology from so-called rogue states like North Korea and Iran, the issue of missile defense, a popular Pentagon project during the Cold War, has heated up again with President Bush linking it to homeland defense in 2002.

The U.S. is currently considering its first missile defense deployment abroad in Poland. Adam Vulgamore ([email protected]) is contract specialist.


President Bush plans to nominate Curtis Chin, Burson-Marsteller’s global business and client development managing director, as U.S. director of the Asian Development Bank. He will hold the rank of Ambassador.

Chin has worked in B-M’s Beijing, Hong Kong, Tokyo, Washington and New York offices, and assumed his current post in May. He was B-M’s first U.S. based managing director in its Asia-Pacific practice.

Earlier in the Bush Administration, Chin served as special assistant to the Secretary of Commerce and had a spot on the State Dept.’s Advisory Committee on Cultural Diplomacy.


Laura Davidson reports that her New York-based travel PR firm has defended the account of VisitScotland, the tourist board of Scotland.

Laura Davidson Public Relations beat back a challenge from Fleishman-Hillard, Edelman and M. Silver Assocs. for the three-year contract that bills $360K.

Davidson told O’Dwyer’s the new contract kicks in Oct. 1. She reports to Fiona Stewart, PR manager for VisitScotland in Edinburgh.


Napster has brought in Citigate Sard Verbinnen to handle the potential sale of the legendary music sharing service.

Chris Gorog, Napster’s CEO, says the company has hired UBS Investment Bank to explore “strategic alternatives” for the company. That could lead to an alliance or outright sale.

He claims Napster is in a “strong position” to aggressively build its more than 500K subscriber base. Those subscribers are expected to generate $100M-plus in fiscal `07 revenues.

Napster lost $9.8M for the first quarter ended June. That is down from $19.5M for the year earlier.

The Los Angeles based company, founded in `99, gained acclaim for its popular illegal music download service that was shut down after a messy court fight with the record industry.

CSV is working with Napster’s IR firm, The Blueshirt Group, which helped relaunch Napster as a pay service in 2003.

Richard Funess, president of Ruder Finn, said his firm does corporate work for Napster.


Hill & Knowlton has been tapped to counsel Chicago’s bid committee for the 2016 Olympics.

The WPP Group firm, which won a review earlier this year to guide PR for the 2008 Games in Beijing, has also counseled successful bids for London (2012) and Athens (2004), in addition to working with the International Olympic Committee.

H&K is also currently handling the Pyongchang, South Korea, bid for the 2014 Winter Games. Chicago, Los Angeles and San Francisco are finalists from the U.S. The winning bid for the 2016 games is expected to be announced in 2009.


Laurence Evans has joined Daniel J. Edelman’s StrategyOne unit as president, replacing Jennifer Scott, who exited earlier this year after a three-year stint.

He has left the senior VP post at Penn Schoen & Berland Assocs., the firm of Burson-Marsteller CEO and Hillary Clinton pollster Mark Penn.

Evans has compiled research for Hewlett-Packard, Nokia, Shell, Pitney Bowes and Alcoa. He will be based in New York and report to Neal Flieger, GM of Edelman’s public affairs practice.

Prior to PS&B, Evans was at Caltex, a ChevronTexaco unit.

Internet Edition, September 27, 2006, Page 2


The firm of former Environmental Protection Agency Administrator Christine Whitman is repping Hovensa LLC., the joint venture oil refining operation owned by Amerada Hess and Petroleos de Venezuela.

Whitman Strategy Group is handling emissions issues for the Virgin Islands refinery, which was once the world’s largest.

PDSV, the national oil company of Venezuela, under Venezuelan President Hugo Chavez, has been seeking to take over control of joint ventures made with U.S. companies such as ExxonMobil and ConocoPhillips.

Hovensa is the former Hess Oil Virgin Islands Corp., which exported its first oil from St. Croix in `66.
The Venezuelans gained a 50 percent stake in the venture in `98. The majority of Hovensa’s crude oil comes from Venezuela, the world’s No. 5 oil producer.

The WSG team includes senior VP Jane Kenny, who was EPA regional administrator responsible for New York, New Jersey, Puerto Rico and VI, and senior VP Ellen McGinnis, who was Whitman’s chief of staff at EPA and chief of policy when Whitman was Governor of New Jersey.


Doug Kremer has joined Venable, the D.C. legal/government affairs shop, as chief marketing officer. He succeeds James Noonan, who held that post on an interim basis since last year.

Kremer’s claim to fame was helping to develop the “Be All That You Can Be” advertising campaign for the U.S. Army.

That campaign from former ad shop N W Ayer ran for more than 20 years. 53-year-old Kremer served in the Army from `75 to `79, rising to the rank of First Lieutenant.

Kremer, after leaving Young & Rubicam, held key financial posts. He served as global head of marketing strategy & communications at J.P. Morgan Investment Management, and handled its joint venture with American Century Investments. He also worked at Citibank and CIGNA.

Venable opened its first California office (Los Angeles) in July, and is expanding its presence in the New York City marketplace.


Fleishman-Hillard is promoting the ad campaign for the California Raisin Marketing Board that officially kicks off next month.

The effort is to remind consumers—especially women—about how raisins fit into their busy lifestyles. There are Zen-like images that carry messages of health and empowerment (one spot says, “Before you embark on your journey, choose your snack wisely.)

The ads will run in magazines such as Oprah, Everyday with Rachael Ray, Food and Wine and Cooking Light.

F-H’s Sacramento office handles the account. MeringCarson, also in California’s capital city, created the ads.


A. Lavin Communications is driving PR for the Forward, the Jewish weekly newspaper, that broke the story that Virginia Senator George Allen may have Jewish roots.

The Eve Kessler-written piece (Aug. 25) referenced Allen’s use of the derogatory term “Macaca” (a French-Tunisian word for monkey used to slur a dark-skinned person) to describe an Indian-American cameraman and frequent mentions of Nazi persecution.

Allen’s mother, the former Etty Lumbroso, grew up in Tunis, and her father was imprisoned by the Germans during the occupation of Tunisia. The Forward reported that Lumbroso is an “august Sephardic Jewish” name.

Allen, a Presbyterian, was asked by a TV reporter about his heritage during the Sept. 18 debate with James Webb. He told Peggy Fox that his mother was French-Italian with a little Spanish blood and raised as a Christian as far as he knew. Fox said her question was prompted by the Forward article.

The Washington Post, reported on Sept. 20, that Allen’s mother told him about her Jewish upbringing during a fundraising trip to California in late August.

She kept that info from her son because she did not want him to be the victim of any prejudice.

Andy Lavin told O’Dwyer’s that his firm arranged interviews with the Post, Associated Press and ABC World News Tonight.

“The story keeps getting worse and as usual, the reaction is worse than the truth,” said Lavin. “As a result, what might have been a two-day story, is now the political feature of the week,” said Lavin.


The Colorado State University system is conducting an agency review for a firm to audit its PR and media relations apparatus and aid with the installation of a new communications director.

The system, composed of CSU–Fort Collins and CSU–Pueblo, graduates more than 5,000 students each year. The research-intensive universities garnered $250M in funding for projects last year. As part of the PR audit, the institutions want to chart a course for raising their profile within the Denver area, the state and nationally.

The possibility of a long-term, ongoing PR contract is also floated in a request for proposals issued this month. Proposals are due Oct. 10. Linda Meserve ([email protected]) is purchasing agent for the RFP.


Steve Sugerman, the Fleishman-Hillard executive who pleaded guilty to overbilling Los Angeles Dept. of Water and Power of more than $120K has been sentenced to three years of probation.

The former aide to ex-Mayor Richard Riordan must also perform 250 hours of community service.

The other former F-H convicted executives Doug Dowie, who headed its L.A. office, and his deputy John Stodder eye an Oct. 2 court date at which they will make their case for a new trial. They were found guilty of bilking the city of more than $300K.

Internet Edition, September 27, 2006, Page 3


The New York Times Co. has brought in veteran journalist and futurist consultant Michael Rogers to advise the company's research and development unit.

NYTCO praised Rogers’ insights into the confluence of digital technology, consumer behavior and journalism. His official title at the company is "futurist-in-residence."

Rogers ran his own consulting shop called Practical Futurist since 2004. He was previously with the Washington Post Co.’s new media division for nine years, and served as editor and general manager of Earlier, he was a writer for Rolling Stone and co-founded Outside magazine in 1977.


Lou Thompson, who stepped down as head of the National Investor Relations Institute after more than 20 years in July, has signed on as a columnist for Compliance Week.

The newsletter, which covers corporate governance and compliance, claims a readership of 40K financial and legal executives.

Thompson is a former press aide to President Gerald Ford and is currently in his second term as a member of the New York Stock Exchange's Individual Investor Advisory Committee. He is also a partner with Denver-based business consulting shop Genesis and managing director for Kalorama Partners, a Washington, D.C., advisory firm founded by former SEC chair Harvey Pitt, who is also a CW columnist.

Thompson's column for CW will cover "best practices" for company executives.


A.M. Best Co., a 100-year-old N.J.-based insurance rating and information company, has launched an election portal on its website noting the outcome of November’s mid-term elections could shape the course of insurance regulation for years to come.

The company has kicked off to dispense information about candidates in races of most interest to the insurance industry. It notes that five states have insurance issues on the upcoming ballot, six states will elect insurance commissioners, and 31 states will elect governors that appoint such commissioners.


Former Vice President Al Gore has hooked up his Current TV cable venture with Internet powerhouse Yahoo. The Yahoo Current Network airs user generated video clips of news, sports, travel and cars. The clips will carry a 15- or 30-second ad.

The Gore/Yahoo connection raised some eyebrows because he is an advisor to Google, a top rival to Yahoo.

Yahoo CEO Terry Semel sent shutters through Wall Street with news that the company suffered a slip in ad revenues.

Debuts ‘Marketplaces’

In other news, Yahoo has established a “Marketplaces” unit that combines online classified jobs, real estate, travel, auctions, and dating ads under Knight-Ridder veteran Hilary Schneider. She had handled the online division at K-R. Schneider, 45, also served on the boards of CareerBuilder, ShopLocal and Classified Ventures.

Prior to joining KR, Schneider was CEO of Red Herring Communications and president of Times Mirror Interactive, a collection of more than 30 websites. She also worked at the Baltimore Sun and former investment banker Drexel Burnham Lambert.


Gordon Paris is exiting the CEO slot at the Sun-Times Media Group by yearend as the former Hollinger International shifts its headquarters from New York to Chicago. The company credited Paris for heading the "investigation into the alleged massive looting by former chairman Conrad Black. He will remain a director and continue to tackle "substantial tax-related matters."

S-TMG chairman Raymond Seitz will head a search committee looking for a new CEO. The company also retained the services of Spencer Stuart.

The S-TMG publishes the Chicago Sun-Times and about 100 daily and community papers around Chicago.

BRIEFS __________________

Fame Media Group, Toronto, has tapped Kerrie Lee Brown, former editor-in-chief of Oxygen magazine, as VP of publishing and communications. Fame is the media arm of the World Natural Sports Organization.

Cat Fancy magazine said it has revamped its website, with an eye on the social networking craze. The site includes articles on selecting and living with a cat, rewards programs, ring tones, video clips sharing, and personal pages for cats.

Metro Washington HomeImprovement magazine, which debuted in August, has launched a website for homeowners in the metropolitan D.C. area. The site is

Mixed news for the media. Forty-five percent of high school students think the First Amendment “as a whole goes too far,” according to a survey conducted by the John S. and James L. Knight Foundation. That compares to 35 percent two years ago.

Twenty-nine percent of teachers say the press has “too much freedom.” That’s down from 38 percent in ’04.

Placement Tip _________________

Corp! Magazine, which claims to be Michigan’s largest magazine covering business, is looking for customer service stories. “Whether it’s a supermarket cashier, bank teller, automotive technician, hair stylist, pharmacist or any other person who provides excellent customer service, Corp! wants to find them,” the eight-year-old magazine said in a call for content.

It wants a brief description and contact info for the sender at [email protected].

(Media news continued on next page)

Internet Edition, September 27, 2006, Page 4


Ninety-eight percent of Iraq and most of Baghdad is "off-limits" to western journalists, said Dexter Filkins, who covered the war for the New York Times.

He described the climate in Iraq as "anarchy" and believes the country is already embroiled in a civil war, according to a report in Editor & Publisher.

Things have gotten so bad the NYT can't even cover car bombings anymore. That's because a western journalist on the scene of a bombing would be attacked by an angry mob, according to Filkins, who has begun a Nieman Fellowship at Harvard University.

Filkins said the Times is forced to rely on 70 Iraqi nationals to hit the streets and do reporting. Those Iraqis are paid well, but don't tell anybody where they work. "Most of the Iraqis who work for us don't even tell their families that they work for us," said Filkins. "It's terribly, terribly dangerous to them."

The Times is burning through money like jet fuel to keep its Baghdad bureau running, he said. The paper employs "45 full-time Kalashnikov-toting security guards to patrol its two blast-wall-enclosed houses." There are machine gun nests on the roofs. The Times also has three armored cars and "pays a hefty premium each month to insure the five Times reporters working there," reported David Hirschman, E&P's online editor.

Filkins also said the U.S. military is out-of-touch with daily Iraqi life. Soldiers are mostly confined to their bases, and don't interact with the locals. Everyone is kind of groping in the dark, concluded Filkins.


Tribune Co. CEO Dennis FitzSimons says his Chicago-based company has doubled the budget for editorial coverage at the Los Angeles Times from what it received during the “golden age” of the newspaper under publisher Otis Chandler.

He made that point in a four-page letter to the so-called “Civic Alliance,” a group of L.A. community leaders that would like to see Tribune Co. sell the paper to local investors.

Tribune Co. has poured $250M into the LAT since its 2000 acquisition. That outlay was "designed to further improve the quality of the newspaper, enhance revenue growth needed to finance great journalism and improve efficiency through upgraded technology," wrote FitzSimons.

The Tribune CEO reminds CA that the Times was in turmoil when it was acquired from the Chandler family. "The newsroom was in an uproar over a breach of journalistic ethics related to publication of a special advertising section," wrote FitzSimons, referring to a promotional effort with the Staples Arena. There was gloom and doom over the cutbacks initiated by then-Times Mirror CEO Mark Willes, a General Mills marketing maven.

FitzSimons notes the issue of "local versus corporate ownership has received much attention in recent months. Neither is inherently better, but one only needs to look east to Dallas, New York or Washington to realize that outstanding, locally-controlled newspapers are not insulated from the competitive realities of today's media marketplace."

FitzSimons informs CA that the Times’ current revenues are "actually below where they were at the time of our acquisition." And as the Tribune's "largest business unit," the LAT "will participate appropriately in the company-wide cost control program."

FitzSimons concludes: the Times "is, and under Tribune ownership will continue to be, a truly great newspaper."

Briefs __________________

New York-based Prism Business Media has acquired aviation industry newsletter publisher and conference producer SpeedNews.

SN, based in Los Angeles, publishes SpeedNews and SpeedNews Defense Biweekly, along with the e-mail newsletters Aircraft Insider and SpeedNews This Week. It also produces four conferences each year.

Under terms of the deal, founder Gilbert Speed will serve as a consultant to Prism, chairing the conferences and overseeing newsletter content.

Playboy Enterprises has split its operations into two units - media and licensing. Bob Myers, a veteran of Westwood One, CNBC and NBC Interactive, has joined the company to head the media division. He will split his time between L.A. and New York. Alex Vaickus continues as president of the licensing unit.

Most recently, Myers was executive VP of digital media, data and video for Westwood One. He was previously COO of, senior VP of primetime programming at CNBC and GM of CNBC enterprises.

Christie Hefner, CEO of PE, said the company was pleased to find an exec with experience in TV and online, especially to foster its "digital growth prospects." She noted licensing has become the company's fastest-growing and highest-margin profit unit.

United Business Media has sold a portfolio of consumer and enthusiast media titles from its U.S.-based CMP Technology unit to The Wicks Group of Companies for $47M. The sale includes titles like Guitar Player, Bass Player, Pro Sound News and Systems Contractor News.

UBM said the magazines generated revenues of $41.3M for the year ended December 2005. The company said it continues to develop its CMP Technology business as a "pure play" media company focused on B2B technology buyers and sellers across print, events and online media.

Yoga Journal said it would add an extra issue starting in January 2007, boosting its frequency from seven to eight issues per year. Its rate base will increase to 350K. The San Francisco title, which was recently acquired by Active Interest Media, claims its portal is the web's most highly trafficked site in the yoga space. Other AIM titles include Vegetarian Times, Better Nutrition, and Southwest Art.

Internet Edition, September 27, 2006, Page 5


Dewey Square Group, the WPP Group PR/PA unit with a well-connected Sacramento, Calif., office, scored a PR coup with the use of its client Bloomenergy as the backdrop for a joint salvo by Arnold Schwarzenegger and Michael Bloomberg against global warming.

The governor and mayor appeared at the Sunnyvale-based company on Sept. 21 to announce a collaboration to reduce greenhouse gas emissions. Bloomberg said New York officials are cataloging greenhouse gas emissions as part of a five-part plan, while Schwarzenegger discussed the state's bill, pending his expected signature, to cut emissions in the Golden State. Both politicians said they could not wait for the federal government to act on the issue.

Bloom Energy, formerly Ion America, is a Silicon Valley venture focused on developing hydrogen fuel cells. It is headed by two former NASA scientists.

Among DSG’s politically savvy Sacramento staff is associate Lauren Paige, who has ties to Schwarzenegger and his wife, Maria Shriver, through DSG's coordinating the Governor and First Lady's Conference on Women.

The City of Fresno has tapped Panagraph PR for a $120K contract to “re-build” the city’s image. The city wants to stem a tide of bad news that has included it being host to the highest concentration of poverty in the U.S., home to the worst air quality, and the setting for a grisly murder of a family, according to KFSN-TV, the local ABC affiliate.

Panagraph is expected to play up local attractions like Yosemite, golf and skiing, and its coastal areas.

Metzger Associates, a Boulder, Colo., tech firm which has branched out into sectors like consumer products in recent years, marked its 15th year this month.

The firm, considered one of the first tech shops, was founded in 1991 “in a mountain cabin” by John Metzger, a former reporter.

Metzger has also taken a key role in attracting more technology businesses to Colorado.

GolinHarris said it has implemented a new management structure to accelerate its growth in China.

John Morgan has been promoted from Hong Kong managing director to the new post of regional MD for Greater China. He is a 12-year GH veteran.

Lydia Lee, who joined the firm in Shanghai last year, has been promoted to director for Shanghai and Guagzhou with responsibility for mainland China. Lee, along with director Nikki Lin, will fill the shoes of Diane Wu, who has resigned and will leave in October.

BRIEFS: NewStar Financial, a Boston-based finance company, is relying on Gaffney Bennet PR of New Britain, Conn., for communications as the company has filed for an IPO. ...The BlueShirt Group, San Francisco, is PR/IR advisor for Riverbed Technology, which went public last week. ...Home Diagnostics, a Fort Lauderdale-based marketer of diabetes testing products, is using The Ruth Group for PR and IR support as the company goes public.


New York Area

G. S. Schwartz, New York/UVI Research and Technology Park (St. Croix, U.S. Virgin Islands), and the City of Manchester (U.K.), for a three-month program aimed at attracting U.S. businesses, especially financial and professional services.

KCSA Worldwide, New York/Ecast, digital touch-screen jukebox network, for PR to position the company in the out-of-home entertainment and advertising fields.

Quinn & Co., New York/Club Med; JW Marriott Grand Rapids; Ocean Edge Resort & Club on Cape Cod; Hilton Molino Stucky Venice (Italy); Hilton Canary Wharf London, and ChaseMagna Marriott Puerto Vallarta Resort.

5W PR, New York/Snoop Dogg, hip-hop entertainer, for media relations support for his upcoming album “The Blue Carpet Treatment” alongside BWR PR; Chamillionaire, rapper; Kellis, recording artist, and Pamela Anderson, actress.


Impact Strategies, Washington, D.C./Lawrence Taylor, law firm focused on drunk driving cases, for communications.

Widmeyer Communications, Washington, D.C./
U.S. Dept. of Education, to support its National Mathematics Advisory Panel, and GSN, sponsor of the National Vocabulary Championship, as AOR for its launch.

Bob Gold & Associates, Atlanta/EGT, digital video signal processing equipment maker, for PR and marketing.


The Investor Relations Company, Chicago/
Hi Ho Silver Resources (Mississauga, Ontario), mining company which recently went public in Canada with the goal of trading its shares in the U.S., for a full IR program.

Zapwater Communications, Chicago/Coldenhove Papier, paper producer, for media relations and PR for the SGIA ’06 expo in late September in Las Vegas.

Standing Partnership, St. Louis, Mo./Missouri Alliance for Children & Families, for counsel and media relations support; Datotel, IT provider, for brand identity work and media relations; St. Louis Rams, football franchise, for message and media training for the team’s cheerleaders to foster community outreach, and Soy 2020, campaign for U.S. soybean industry. SP acts as an integrator and project manager for the soy bean campaign.

Liggett Stashower, Cleveland/Tarkett Residential, as AOR for marketing comms.


Marion, Montgomery, Inc., Houston/Hahnfeld, Witmer, Davis, real estate developer, for media relations, and Page Partners, real estate consulting and brokerage, for marketing collateral and PR.


Pollack PR Marketing Group, Century City, Calif./
Eaturna, natural and organic prepared foods, as AOR following a review.

Internet Edition, September 27, 2006, Page 6


CyberAlert, Stratford, Conn., said it has at least 10 grants for not-for-profit organizations for news monitoring and press clipping services.

The company said it will dole out $25,000 worth of grants, which range from $2,700 to $3,900 per organization.

Previous recipients included the Alliance for Consumer Education, the Global Fund for Women, and the Oklahoma City National Memorial.

Not-for-profits, educational and charitable groups can apply through December 31 via the company’s website:


Tobin Communications, a Maryland-based radio PR company, has marked its 10th year.

CEO Maury Tobin noted the enduring popularity of radio amid upheaval in the media realm. “Despite the changes we’ve seen in the media landscape in the past 10 years, radio continues to be a strong and vital medium,” he said.

TC handles radio media tours, sponsored radio features and telephone media training. Clients include major PR firms, corporations, non-profits and trade groups, and political campaigns.


Teletrax, the monitoring unit that is part of Medialink, has signed two new clients, including a multi-year contract with media ad sales company ITN Networks to track and monitor TV ads and commercials.

ITN will use Teletrax’ real-time monitoring services, based on digital watermarking technology, to verify commercial airings.

Teletrax has also signed Newton, Mass.-based direct marketing firm Direct Impact Group.

DIG will use Teletrax to monitor short and long-form airings of its direct response TV ads.

Royal Philips Electronics is a partner with Medialink for Teletrax.

In related news, a group of 12 companies, including Teletrax and Philips, have set up the Digital Watermarking Alliance to promote that technology to content owners, industry, policy makers and consumers.

Other members are Thomson, Digimarc, Cinea and MediaGrid.


Steven Schwartz, senior VP and general manager of Reuters Consumer Media, has joined The NewsMarket in New York as an executive VP responsible for clients, media acquisition and corporate development.

At Reuters, Schwartz managed and the company’s online syndication efforts in North America. He was previously VP of global business operations for the global news company.

Earlier, Schwartz led business development for, which was acquired by Reuters in 2003, and practiced intellectual property and patent law.

The NewsMarket hosts multimedia PR content like video which can be downloaded by newsrooms.



Deanna Lee, senior producer, ABC’s “World News with Charlie Gibson,” to the Asia Society, New York, as VP for communications. She was at “World News” for six years and earlier served as overseas producer for “Nightline,” based in London, as part of a 20-year broadcast journalism career. At AS, she oversees media relations and marketing across the group’s policy, business, education, arts and culture programs.

Greg Kalish, senior VP, Cubitt Jacobs & Prosek, to Kwittken & Co., New York, as a managing director for the firm’s corporate and finance unit. Josh Berkman, director of global media relations, American Jewish Joint Distribution Committee, joins K&C as an account director focused on venture capital clients. And Matt Girgenti has also joined the firm as an A/E on consumer accounts from Weber Shandwick.

Michael Smith, director of publicity, World Wrestling Entertainment, to Rubenstein PR, New York, as VP and media director.

Linda Martin, director of PR, American Red Cross of Westchester County (N.Y.), to the Institute for Advanced Medical Education, as editorial director for the medical education institution.

David O’Dowd, formerly of Manning Selvage & Lee and Publicis Dialog, to Cushman/Amberg Communications, Chicago, as a VP. He was also previously with Selz/Seabolt Communications.

Jim Boyle, former VP of marketing for the United Way, to Tunheim Partners, Minneapolis, as a VP. He was formerly executive director of the Alliance for Families and Children and established his own PR and marketing firm in 2000.

Edward Walsh, former director of corporate communications for IBM in France and Northwest Africa, to APCO Worldwide, London, as regional director EMEA. Walsh took a sabbatical from IBM in 2000 to head marketing and communications for Mandriva in the run-up to that company’s IPO. He formerly was a parliamentary assistant at the House of Commons.

Paul Vandermoere, director of comms., Lufthansa, to MasterCard Europe, as head of communications, based in Belgium. He was previously GM of communications for the Assn. of European Airlines.


Samantha Lucas to chair of Burson-Marsteller’s brand marketing practice, based in New York. She replaces Chris O’Neill, who is being reassigned within the firm. Lucas, 38, joined B-M in 1999 and took over its Merrill Lynch account in 2002. Earlier, she was with Brodeur and TSI Communications in London and New York.

John Bell to managing director and executive creative director for Ogilvy PR Worldwide’s 360 Degree Digital Influence unit. Bell launched the 360 practice last year.

Janet Soule and Amy Wall to account managers, Perry Communications Group, Sacramento, Calif. Andrew Bradley and Charlotte Phillips were promoted to assistant A/Es.

Internet Edition, September 27, 2006, Page 7


Burson-Marsteller is spearheading a three-year multimillion-dollar marketing effort leading up to Pittsburgh’s 250th anniversary in 2008.

The $3M campaign, using a tagline of “Imagine what you can do here,” has the WPP Group unit heading PR, and media relations, advertising, direct marketing and events to support the Steel City with the dual purpose of celebrating its heritage and promoting economic development and travel in the region.

Jim Rohr, chairman and CEO of The PNC Financial Services Group, which is based in the city, has signed on to serve as chairman of both a special commission for the anniversary – the Pittsburgh 250 Commission – and the Allegheny Conference on Community Development. He played up innovations that originated in the city in announcing the campaign on Sept. 8, noting the polio vaccine and first broadcasting station, KDHA. Other developments include the design of the first Jeep and the creation of the world’s first modern food processing company, H.J. Heinz.

Two local consulting companies were paid $50K last year for recommendations on taking advantage of the anniversary year. Among their suggestions was a $6M marketing and advertising push funded by corporate, foundation and government funds. They recommended “re-branding” the city by stressing its history of invention.


Randy DeCleene, who was deputy press secretary to Vice President Dick Cheney, has taken a VP slot in Ketchum’s Washington public affairs group. He joins the Omnicom unit from Ogilvy PR Worldwide, which is part of WPP Group.

As DeCleene settles in, Ketchum has upped Zachary Tindall to the VP/group manager position.

Tindall served in the Kerry/Edwards presidential campaign. He was director of advance in New Hampshire. Tindall also was on Connecticut Senator Joe Lieberman’s staff when he made his Vice Presidential running on the Al Gore ticket.


Workhouse Publicity CEO Adam Nelson, whose firm reps, is promoting the need for a robust United Nations troops to monitor the embattled Darfur region of Sudan.

The Sudanese Government has rejected the U.N. force as a form of “colonization.” The African Union troops are currently patrolling the region.

Nelson expects a potential Rwanda-like massacre to occur if those AU peacekeepers depart. At least 400,000 people have been killed in the ethnic strife that has bedeviled the region during the past three years.

Another 3.5M have been displaced, and are living in refugee camps in Sudan and neighboring Chad.

Nelson wants petitions signed at the site to encourage President Bush to pressure Sudan into accepting the 20,000 U.N. troops that have already been approved by the Security Council.


The PRSA board, acting at the suggestion of the search committee for a new COO, has proposed a bylaw change that would give the new COO the title of president, a title now held by the highest elected officer.

This would be the third time the COO has the title of “president.”

Robert Carlson held that title from 1971 to mid-1972 when he resigned as of June 30 that year. Kalman Druck switched from chair to president.

Ray Gaulke held the president’s title from 1994 to 2000 when he resigned to join the Foundation of PRSA. The title was then given to Kathy Lewton.

The bylaw change involves scores of changes throughout the entire bylaws which frequently use the term “president.”

PRSA has been searching for a new COO to replace Catherine Bolton since early this year.

Candidates apparently are asking to have the title of “president.”

Says the search committee, headed by 1997 president Debra Miller:

“Current association industry trends suggest the ‘president’ title more appropriately describes the responsibilities of the staff leader in an organization like PRSA.”

Agenda Bars Discussion Till Afternoon

The agenda proposed by the board, which has to be adopted by the Assembly, bars discussion by delegates until the afternoon.

Cheryl Procter-Rogers, president, is to speak 35 minutes on the proposed amendments (8:30-9:05) and will then give a 40-minute report with president-elect Rhoda Weiss from 9:20 a.m. to 10 a.m.

Catherine Bolton will speak from 10 a.m. to 10:20 and treasurer Jeff Julin will speak from 10:35 to 10:55.

Procter-Rogers will again take the mike from 11 a.m. to noon to talk about the proposed amendments. It’s not indicated whether there will be debate at this time.

The proposed amendments will be discussed and voted on from 2 p.m. to 3:15 p.m.

One amendment would bar proxy voting but if passed would not take effect until the 2007 Assembly. Another would let students join while they still have five months to go in college and another would create five at-large directors to replace five district directors.

Empowerment of Assembly Opposed

The board expressed vigorous opposition to a bylaw change by Central Michigan that would make the Assembly the “ultimate policy-making body of the Society,” modeled after assemblies of the American Bar Assn. and American Medical Assn.

The bylaw change “does not materially enhance or strengthen current bylaws” and would be costly to adopt, says the board. The bylaw is also “impractical,” says the board.

“In essence, by extending Assembly oversight over PRSA operations, this amendment would create a 270+ member board,” says the board.

The 17-member board already meets monthly by telephone and face-to-face five times, it adds.

Internet Edition, September 27, 2006, Page 8




New York Times readers were hit on Sept. 19th with a 24-page supplement heaping praise on none other than the NYT itself.

The NYT, which never stinted when it came to covering the troubles of its competitors such as the New York Daily News and New York Post, is now under negative coverage not only by them but Vanity Fair, The New Yorker and New York magazine.

Among the points of criticism are financial mismanagement that has caused the stock to drop from the $50’s to the low $20; “unfair” stock voting setup that favors the Sulzberger family, and concentration of power over both the editorial and business sides in the hands of one person—Arthur Sulzberger Jr.—a departure from NYT tradition.

New York circulation has dipped to 260,000, less than half the circulation of the News and Post.

Significantly, the campaign, which has the theme, “These Times Demand the Times,” was announced by Alyse Myers, SVP and chief marketing officer, as opposed to Catherine Mathis, VP of corporate communications. A PR problem is being answered by an ad campaign.

TV spots are set for the “Today Show,” “Good Morning America” and other programs, and there will also be 60-second radio spots.

The release by Myers makes the claim that the NYT is the only paper that can give readers “all the news, analysis and opinion about everything that is important to your life...” This is an outlandish claim that is belied by the facts.

We can think of quite a few things that the NYT doesn’t cover or covers wrongly. In the ad/PR industry we cover, we’re perplexed why the NYT won’t touch the financial somersaults of Omnicom when both the Wall Street Journal and New York Post have. It won’t cover the $12 billion debt of the five ad/PR conglomerates, either. It refuses to cover PR as an industry. It once printed rankings of PR firms but stopped years ago.

Among larger topics, the NYT admits to having been too easy on the Bush Administration during the run-up to the invasion of Iraq. The Jayson Blair scandal and resulting editorial upheaval in 2003 did not do its reputation any good. This is a time for humility at the NYT, not braggadocio.

Earlier this year the NYT published a 16-page monograph entitled, “Preserving Our Readers’ Trust.” Nineteen news staffers probed what might be wrong with the NYT.

One conclusion was: “The NYT makes it harder than any other major American newspaper for readers to reach a responsible human being.”

Steps were to be taken including opening “dialog boxes” which would allow readers to contact someone in the newsroom without revealing the e-mail address of any specific newsperson.

The monograph admitted “failure” to cover the issue of gay marriage in an even-handed way, which has no doubt alienated members of religious groups.

Says the monograph: “The public editor found that the overall tone of our coverage of gay marriage... ‘approaches cheerleading.’ By consistently framing the issue as a civil rights matter—gays fighting for the right to be treated like everyone else—we failed to convey how disturbing the issue is in many corners of American social, cultural and religious life.”

The paper’s PR dept., headed by Mathis, is about as weak as any corporate PR dept. we’ve run into. When the Prudential Equity Group in 2005 criticized the NYT and its Boston Globe for leaving out, respectively, 20 and 27 days in calculating “average circulation” (citing bad weather, holiday, etc.), Mathis and her staff refused to return a call about this. The average paper leaves out two days, said Pru. Also ignored was a call about the lack of coverage of Omnicom (whose stock remains 15 points below its 1999 high); the “Class A” and “Class B” stock setup of the NYT, and the lack of coverage of the near sinking of the USS Liberty in 1967 when it was stationed near the coast of Israel. Books with radically different viewpoints have been written about this incident but the NYT avoids it.

With the Hewlett-Packard spying scandal escalating (surveillance of seven board members and nine reporters, including possible infiltration of newsrooms by bogus clerical/cleaner workers), members of the 2003 PRSA board recalled a proposal that a private detective be hired to find the source of “leaks” from the board to this NL. Some directors were aghast that certain information was appearing in the press.

However, no action was taken. A legal action was started Nov. 16, 2004 to obtain the identity of an e-mailer signing him or herself “Catherine Hater” (meaning COO Catherine Bolton) for the purpose of launching a defamation lawsuit. The e-mailer’s identity was given to PRSA’s law firm after the e-mailer unsuccessfully argued in court against release of his/her name. The court decision was described at length in the June 9, 2005 New York Law Journal. PRSA’s legal bills were said to be upwards of $60,000. PRSA’s legal expenses are in the 2005 IRS 990 form which has yet to be of the first to go in the HP scandal is Kevin Hunsaker, director of ethics, who was deeply involved in the spy planning...

When the 2006 nominating committee headed by Del Galloway failed to come up with a candidate for Western district director, 1978 president Frank Wylie offered to do the job. But someone was found — Prof. Dennis Gaschen of California State Univ. Wylie told us the Central Michigan chapter proposal to give the Assembly more powers should have been put on the PRSA website last April when it was received by h.q. “Why keep it a secret?” he asked. He is disappointed that PRSA has stopped printing the members’ directory, saying, “I loved the Blue Book.” The online directory is “a poor substitute,” he said, calling the printed directory “one of the great benefits of membership” that made it easy for him to contact other members.

--Jack O'Dwyer


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