The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, September 27, 2006, Page 1
MISSILE AGENCY MULLS RECRUITING
The Pentagon agency in
charge of missile defense is considering a national marketing
and recruiting push to boost its talent base of engineers,
managers, analysts and scientists.
The Missile Defense Agency,
a separate unit of the Defense Dept. that manages the U.S.
ballistic missile defense program, is waiting to hear from
firms that can develop and manage the recruitment drive
including communications planning, PR, event planning,
and print/multimedia materials development.
The MDA which has
operations in Washington, D.C.; Huntsville, Ala.; Colorado
Springs, and Anchorage, Ala. has issued a sources
sought notice to find qualified marketing firms. It
has dropped a requirement that employees have security clearance
to work on the effort.
With the threat of missile
and nuclear technology from so-called rogue states like
North Korea and Iran, the issue of missile defense, a popular
Pentagon project during the Cold War, has heated up again
with President Bush linking it to homeland defense in 2002.
The U.S. is currently
considering its first missile defense deployment abroad
in Poland. Adam Vulgamore ([email protected])
is contract specialist.
BUSH TAPS B-MS CHIN.
President Bush plans to nominate Curtis Chin, Burson-Marstellers
global business and client development managing director,
as U.S. director of the Asian Development Bank. He will
hold the rank of Ambassador.
Chin has worked in B-Ms Beijing, Hong Kong, Tokyo,
Washington and New York offices, and assumed his current
post in May. He was B-Ms first U.S. based managing
director in its Asia-Pacific practice.
Earlier in the Bush Administration, Chin served as special
assistant to the Secretary of Commerce and had a spot on
the State Dept.s Advisory Committee on Cultural Diplomacy.
LDPR DEFENDS SCOTLAND.
Laura Davidson reports that her New York-based travel PR
firm has defended the account of VisitScotland, the tourist
board of Scotland.
Laura Davidson Public Relations beat back a challenge from
Fleishman-Hillard, Edelman and M. Silver Assocs. for the
three-year contract that bills $360K.
Davidson told ODwyers the new contract kicks
in Oct. 1. She reports to Fiona Stewart, PR manager for
VisitScotland in Edinburgh.
CSV SINGS FOR NAPSTER.
Napster has brought in Citigate Sard Verbinnen to handle
the potential sale of the legendary music sharing service.
Chris Gorog, Napsters CEO, says the company has hired
UBS Investment Bank to explore strategic alternatives
for the company. That could lead to an alliance or outright
He claims Napster is in a strong position to
aggressively build its more than 500K subscriber base. Those
subscribers are expected to generate $100M-plus in fiscal
Napster lost $9.8M for the first quarter ended June. That
is down from $19.5M for the year earlier.
The Los Angeles based company, founded in `99, gained acclaim
for its popular illegal music download service that was
shut down after a messy court fight with the record industry.
CSV is working with Napsters IR firm, The Blueshirt
Group, which helped relaunch Napster as a pay service in
Richard Funess, president of Ruder Finn, said his firm
does corporate work for Napster.
H&K BOOSTS ITS OLYMPIC
Hill & Knowlton has been tapped to counsel Chicagos
bid committee for the 2016 Olympics.
The WPP Group firm, which won a review earlier this year
to guide PR for the 2008 Games in Beijing, has also counseled
successful bids for London (2012) and Athens (2004), in
addition to working with the International Olympic Committee.
H&K is also currently handling the Pyongchang, South
Korea, bid for the 2014 Winter Games. Chicago, Los Angeles
and San Francisco are finalists from the U.S. The winning
bid for the 2016 games is expected to be announced in 2009.
EVANS IS NO. 1 AT STRATEGYONE.
Laurence Evans has joined Daniel J. Edelmans StrategyOne
unit as president, replacing Jennifer Scott, who exited
earlier this year after a three-year stint.
He has left the senior VP post at Penn Schoen & Berland
Assocs., the firm of Burson-Marsteller CEO and Hillary Clinton
pollster Mark Penn.
Evans has compiled research for Hewlett-Packard, Nokia,
Shell, Pitney Bowes and Alcoa. He will be based in New York
and report to Neal Flieger, GM of Edelmans public
Prior to PS&B, Evans was at Caltex, a ChevronTexaco
Edition, September 27, 2006, Page 2
WHITMAN REPS VZ ENERGY GIANT.
The firm of former Environmental
Protection Agency Administrator Christine Whitman is repping
Hovensa LLC., the joint venture oil refining operation owned
by Amerada Hess and Petroleos de Venezuela.
Whitman Strategy Group
is handling emissions issues for the Virgin Islands refinery,
which was once the worlds largest.
PDSV, the national oil
company of Venezuela, under Venezuelan President Hugo Chavez,
has been seeking to take over control of joint ventures
made with U.S. companies such as ExxonMobil and ConocoPhillips.
Hovensa is the former
Hess Oil Virgin Islands Corp., which exported its first
oil from St. Croix in `66.
The Venezuelans gained a 50 percent stake in the venture
in `98. The majority of Hovensas crude oil comes from
Venezuela, the worlds No. 5 oil producer.
The WSG team includes
senior VP Jane Kenny, who was EPA regional administrator
responsible for New York, New Jersey, Puerto Rico and VI,
and senior VP Ellen McGinnis, who was Whitmans chief
of staff at EPA and chief of policy when Whitman was Governor
of New Jersey.
KREMER ENLISTS AT VENABLE.
Doug Kremer has joined Venable, the D.C. legal/government
affairs shop, as chief marketing officer. He succeeds James
Noonan, who held that post on an interim basis since last
Kremers claim to fame was helping to develop the
Be All That You Can Be advertising campaign
for the U.S. Army.
That campaign from former ad shop N W Ayer ran for more
than 20 years. 53-year-old Kremer served in the Army from
`75 to `79, rising to the rank of First Lieutenant.
Kremer, after leaving Young & Rubicam, held key financial
posts. He served as global head of marketing strategy &
communications at J.P. Morgan Investment Management, and
handled its joint venture with American Century Investments.
He also worked at Citibank and CIGNA.
Venable opened its first California office (Los Angeles)
in July, and is expanding its presence in the New York City
EAT MORE RAISINS, SAYS F-H.
Fleishman-Hillard is promoting the ad campaign for the
California Raisin Marketing Board that officially kicks
off next month.
The effort is to remind consumersespecially womenabout
how raisins fit into their busy lifestyles. There are Zen-like
images that carry messages of health and empowerment (one
spot says, Before you embark on your journey, choose
your snack wisely.)
The ads will run in magazines such as Oprah, Everyday
with Rachael Ray, Food and Wine and Cooking
F-Hs Sacramento office handles the account. MeringCarson,
also in Californias capital city, created the ads.
LAVIN DRIVES ALLENS
A. Lavin Communications is driving PR for the Forward,
the Jewish weekly newspaper, that broke the story that Virginia
Senator George Allen may have Jewish roots.
The Eve Kessler-written piece (Aug. 25) referenced Allens
use of the derogatory term Macaca (a French-Tunisian
word for monkey used to slur a dark-skinned person) to describe
an Indian-American cameraman and frequent mentions of Nazi
Allens mother, the former Etty Lumbroso, grew up
in Tunis, and her father was imprisoned by the Germans during
the occupation of Tunisia. The Forward reported that Lumbroso
is an august Sephardic Jewish name.
Allen, a Presbyterian, was asked by a TV reporter about
his heritage during the Sept. 18 debate with James Webb.
He told Peggy Fox that his mother was French-Italian with
a little Spanish blood and raised as a Christian as far
as he knew. Fox said her question was prompted by the Forward
The Washington Post, reported on Sept. 20, that
Allens mother told him about her Jewish upbringing
during a fundraising trip to California in late August.
She kept that info from her son because she did not want
him to be the victim of any prejudice.
Andy Lavin told ODwyers that his firm arranged
interviews with the Post, Associated Press and ABC World
The story keeps getting worse and as usual, the reaction
is worse than the truth, said Lavin. As a result,
what might have been a two-day story, is now the political
feature of the week, said Lavin.
COLORADO STATE EYES PR AUDIT.
The Colorado State University system is conducting an agency
review for a firm to audit its PR and media relations apparatus
and aid with the installation of a new communications director.
The system, composed of CSUFort Collins and CSUPueblo,
graduates more than 5,000 students each year. The research-intensive
universities garnered $250M in funding for projects last
year. As part of the PR audit, the institutions want to
chart a course for raising their profile within the Denver
area, the state and nationally.
The possibility of a long-term, ongoing PR contract is
also floated in a request for proposals issued this month.
Proposals are due Oct. 10. Linda Meserve ([email protected])
is purchasing agent for the RFP.
SUGERMAN IS SENTENCED.
Steve Sugerman, the Fleishman-Hillard executive who pleaded
guilty to overbilling Los Angeles Dept. of Water and Power
of more than $120K has been sentenced to three years of
The former aide to ex-Mayor Richard Riordan must also perform
250 hours of community service.
The other former F-H convicted executives Doug Dowie, who
headed its L.A. office, and his deputy John Stodder eye
an Oct. 2 court date at which they will make their case
for a new trial. They were found guilty of bilking the city
of more than $300K.
Edition, September 27, 2006, Page 3
NYTCO TAPS FUTURIST.
The New York Times Co.
has brought in veteran journalist and futurist consultant
Michael Rogers to advise the company's research and development
NYTCO praised Rogers
insights into the confluence of digital technology, consumer
behavior and journalism. His official title at the company
Rogers ran his own consulting
shop called Practical Futurist since 2004. He was previously
with the Washington Post Co.s new media division for
nine years, and served as editor and general manager of
newsweek.com. Earlier, he was a writer for Rolling Stone
and co-founded Outside magazine in 1977.
THOMPSON TO PEN COLUMN FOR
Lou Thompson, who stepped down as head of the National
Investor Relations Institute after more than 20 years in
July, has signed on as a columnist for Compliance Week.
The newsletter, which covers corporate governance and compliance,
claims a readership of 40K financial and legal executives.
Thompson is a former press aide to President Gerald Ford
and is currently in his second term as a member of the New
York Stock Exchange's Individual Investor Advisory Committee.
He is also a partner with Denver-based business consulting
shop Genesis and managing director for Kalorama Partners,
a Washington, D.C., advisory firm founded by former SEC
chair Harvey Pitt, who is also a CW columnist.
Thompson's column for CW will cover "best practices"
for company executives.
INSURANCE CO. REPORTS ELECTION
A.M. Best Co., a 100-year-old N.J.-based insurance rating
and information company, has launched an election portal
on its website noting the outcome of Novembers mid-term
elections could shape the course of insurance regulation
for years to come.
The company has kicked off electionnews.ambest.com to dispense
information about candidates in races of most interest to
the insurance industry. It notes that five states have insurance
issues on the upcoming ballot, six states will elect insurance
commissioners, and 31 states will elect governors that appoint
GORE SAYS YAHOO
TO YAHOO DEAL.
Former Vice President Al Gore has hooked up his Current
TV cable venture with Internet powerhouse Yahoo. The Yahoo
Current Network airs user generated video clips of news,
sports, travel and cars. The clips will carry a 15- or 30-second
The Gore/Yahoo connection raised some eyebrows because
he is an advisor to Google, a top rival to Yahoo.
Yahoo CEO Terry Semel sent shutters through Wall Street
with news that the company suffered a slip in ad revenues.
In other news, Yahoo has established a Marketplaces
unit that combines online classified jobs, real estate,
travel, auctions, and dating ads under Knight-Ridder veteran
Hilary Schneider. She had handled the online division at
K-R. Schneider, 45, also served on the boards of CareerBuilder,
ShopLocal and Classified Ventures.
Prior to joining KR, Schneider was CEO of Red Herring Communications
and president of Times Mirror Interactive, a collection
of more than 30 websites. She also worked at the Baltimore
Sun and former investment banker Drexel Burnham Lambert.
PARIS GIVES UP SUN-TIMES CEO
Gordon Paris is exiting the CEO slot at the Sun-Times Media
Group by yearend as the former Hollinger International shifts
its headquarters from New York to Chicago. The company credited
Paris for heading the "investigation into the alleged
massive looting by former chairman Conrad Black. He will
remain a director and continue to tackle "substantial
S-TMG chairman Raymond Seitz will head a search committee
looking for a new CEO. The company also retained the services
of Spencer Stuart.
The S-TMG publishes the Chicago Sun-Times and about
100 daily and community papers around Chicago.
Fame Media Group,
Toronto, has tapped Kerrie Lee Brown, former editor-in-chief
of Oxygen magazine, as VP of publishing and communications.
Fame is the media arm of the World Natural Sports Organization.
Cat Fancy magazine
said it has revamped its website, CatChannel.com
with an eye on the social networking craze. The site includes
articles on selecting and living with a cat, rewards programs,
ring tones, video clips sharing, and personal pages for
Metro Washington HomeImprovement
magazine, which debuted in August, has launched a website
for homeowners in the metropolitan D.C. area. The site is
Mixed news for the
media. Forty-five percent of high school students
think the First Amendment as a whole goes too far,
according to a survey conducted by the John S. and James
L. Knight Foundation. That compares to 35 percent two years
Twenty-nine percent of teachers say the press has too
much freedom. Thats down from 38 percent in
Placement Tip _________________
Corp! Magazine, which
claims to be Michigans largest magazine covering business,
is looking for customer service stories. Whether its
a supermarket cashier, bank teller, automotive technician,
hair stylist, pharmacist or any other person who provides
excellent customer service, Corp! wants to find them,
the eight-year-old magazine said in a call for content.
It wants a brief description and contact info for the sender
at [email protected].
news continued on next page)
Edition, September 27, 2006, Page 4
REPORTER: 98% OF IRAQ OFF
Ninety-eight percent of
Iraq and most of Baghdad is "off-limits" to western
journalists, said Dexter Filkins, who covered the war for
the New York Times.
He described the climate
in Iraq as "anarchy" and believes the country
is already embroiled in a civil war, according to a report
in Editor & Publisher.
Things have gotten so
bad the NYT can't even cover car bombings anymore. That's
because a western journalist on the scene of a bombing would
be attacked by an angry mob, according to Filkins, who has
begun a Nieman Fellowship at Harvard University.
Filkins said the Times
is forced to rely on 70 Iraqi nationals to hit the streets
and do reporting. Those Iraqis are paid well, but don't
tell anybody where they work. "Most of the Iraqis who
work for us don't even tell their families that they work
for us," said Filkins. "It's terribly, terribly
dangerous to them."
The Times is burning through
money like jet fuel to keep its Baghdad bureau running,
he said. The paper employs "45 full-time Kalashnikov-toting
security guards to patrol its two blast-wall-enclosed houses."
There are machine gun nests on the roofs. The Times also
has three armored cars and "pays a hefty premium each
month to insure the five Times reporters working there,"
reported David Hirschman, E&P's online editor.
Filkins also said the
U.S. military is out-of-touch with daily Iraqi life. Soldiers
are mostly confined to their bases, and don't interact with
the locals. Everyone is kind of groping in the dark, concluded
TRIBUNE DEFENDS LAT INVESTMENT.
Tribune Co. CEO Dennis FitzSimons says his Chicago-based
company has doubled the budget for editorial coverage at
the Los Angeles Times from what it received during
the golden age of the newspaper under publisher
He made that point in a four-page letter to the so-called
Civic Alliance, a group of L.A. community leaders
that would like to see Tribune Co. sell the paper to local
Tribune Co. has poured $250M into the LAT since its 2000
acquisition. That outlay was "designed to further improve
the quality of the newspaper, enhance revenue growth needed
to finance great journalism and improve efficiency through
upgraded technology," wrote FitzSimons.
The Tribune CEO reminds CA that the Times was in turmoil
when it was acquired from the Chandler family. "The
newsroom was in an uproar over a breach of journalistic
ethics related to publication of a special advertising section,"
wrote FitzSimons, referring to a promotional effort with
the Staples Arena. There was gloom and doom over the cutbacks
initiated by then-Times Mirror CEO Mark Willes, a General
Mills marketing maven.
FitzSimons notes the issue of "local versus corporate
ownership has received much attention in recent months.
Neither is inherently better, but one only needs to look
east to Dallas, New York or Washington to realize that outstanding,
locally-controlled newspapers are not insulated from the
competitive realities of today's media marketplace."
FitzSimons informs CA that the Times current revenues
are "actually below where they were at the time of
our acquisition." And as the Tribune's "largest
business unit," the LAT "will participate appropriately
in the company-wide cost control program."
FitzSimons concludes: the Times "is, and under Tribune
ownership will continue to be, a truly great newspaper."
New York-based Prism
Business Media has acquired aviation industry newsletter
publisher and conference producer SpeedNews.
SN, based in Los Angeles, publishes SpeedNews and SpeedNews
Defense Biweekly, along with the e-mail newsletters
Aircraft Insider and SpeedNews This Week.
It also produces four conferences each year.
Under terms of the deal, founder Gilbert Speed will serve
as a consultant to Prism, chairing the conferences and overseeing
has split its operations into two units - media and licensing.
Bob Myers, a veteran of Westwood One, CNBC and NBC Interactive,
has joined the company to head the media division. He will
split his time between L.A. and New York. Alex Vaickus continues
as president of the licensing unit.
Most recently, Myers was executive VP of digital media,
data and video for Westwood One. He was previously COO of
senior VP of primetime programming at CNBC and GM of CNBC
Christie Hefner, CEO of PE, said the company was pleased
to find an exec with experience in TV and online, especially
to foster its "digital growth prospects." She
noted licensing has become the company's fastest-growing
and highest-margin profit unit.
United Business Media
has sold a portfolio of consumer and enthusiast media titles
from its U.S.-based CMP Technology unit to The Wicks Group
of Companies for $47M. The sale includes titles like Guitar
Player, Bass Player, Pro Sound News and
Systems Contractor News.
UBM said the magazines generated revenues of $41.3M for
the year ended December 2005. The company said it continues
to develop its CMP Technology business as a "pure play"
media company focused on B2B technology buyers and sellers
across print, events and online media.
Yoga Journal said
it would add an extra issue starting in January 2007, boosting
its frequency from seven to eight issues per year. Its rate
base will increase to 350K. The San Francisco title, which
was recently acquired by Active Interest Media, claims its
portal is the web's most highly trafficked site in the yoga
space. Other AIM titles include Vegetarian Times,
Better Nutrition, and Southwest Art.
27, 2006, Page 5
OF PR FIRMS
SQUARE CLIENT IS PR BACKDROP.
Square Group, the WPP Group PR/PA unit with a well-connected
Sacramento, Calif., office, scored a PR coup with the use
of its client Bloomenergy as the backdrop for a joint salvo
by Arnold Schwarzenegger and Michael Bloomberg against global
governor and mayor appeared at the Sunnyvale-based company
on Sept. 21 to announce a collaboration to reduce greenhouse
gas emissions. Bloomberg said New York officials are cataloging
greenhouse gas emissions as part of a five-part plan, while
Schwarzenegger discussed the state's bill, pending his expected
signature, to cut emissions in the Golden State. Both politicians
said they could not wait for the federal government to act
on the issue.
Energy, formerly Ion America, is a Silicon Valley venture
focused on developing hydrogen fuel cells. It is headed
by two former NASA scientists.
DSGs politically savvy Sacramento staff is associate
Lauren Paige, who has ties to Schwarzenegger and his wife,
Maria Shriver, through DSG's coordinating the Governor and
First Lady's Conference on Women.
City of Fresno has tapped Panagraph PR for a $120K contract
to re-build the citys image. The
city wants to stem a tide of bad news that has included
it being host to the highest concentration of poverty in
the U.S., home to the worst air quality, and the setting
for a grisly murder of a family, according to KFSN-TV, the
local ABC affiliate.
Panagraph is expected
to play up local attractions like Yosemite, golf and skiing,
and its coastal areas.
Associates, a Boulder, Colo., tech firm which has
branched out into sectors like consumer products in recent
years, marked its 15th year this month.
The firm, considered one
of the first tech shops, was founded in 1991 in a
mountain cabin by John Metzger, a former reporter.
Metzger has also taken
a key role in attracting more technology businesses to Colorado.
said it has implemented a new management structure
to accelerate its growth in China.
John Morgan has been promoted
from Hong Kong managing director to the new post of regional
MD for Greater China. He is a 12-year GH veteran.
Lydia Lee, who joined
the firm in Shanghai last year, has been promoted to director
for Shanghai and Guagzhou with responsibility for mainland
China. Lee, along with director Nikki Lin, will fill the
shoes of Diane Wu, who has resigned and will leave in October.
Financial, a Boston-based finance company, is relying on
Gaffney Bennet PR
of New Britain, Conn., for communications as the company
has filed for an IPO. ...The
BlueShirt Group, San Francisco, is PR/IR advisor
for Riverbed Technology, which went public last week. ...Home
Diagnostics, a Fort Lauderdale-based marketer of diabetes
testing products, is using The
Ruth Group for PR and IR support as the company goes
S. Schwartz, New York/UVI Research and Technology
Park (St. Croix, U.S. Virgin Islands), and the City of Manchester
(U.K.), for a three-month program aimed at attracting U.S.
businesses, especially financial and professional services.
Worldwide, New York/Ecast, digital touch-screen jukebox
network, for PR to position the company in the out-of-home
entertainment and advertising fields.
& Co., New York/Club Med; JW Marriott Grand Rapids;
Ocean Edge Resort & Club on Cape Cod; Hilton Molino
Stucky Venice (Italy); Hilton Canary Wharf London, and ChaseMagna
Marriott Puerto Vallarta Resort.
PR, New York/Snoop Dogg, hip-hop entertainer, for
media relations support for his upcoming album The
Blue Carpet Treatment alongside BWR PR; Chamillionaire,
rapper; Kellis, recording artist, and Pamela Anderson, actress.
Strategies, Washington, D.C./Lawrence Taylor, law
firm focused on drunk driving cases, for communications.
Communications, Washington, D.C./
U.S. Dept. of Education, to support its National Mathematics
Advisory Panel, and GSN, sponsor of the National Vocabulary
Championship, as AOR for its launch.
Gold & Associates, Atlanta/EGT, digital video
signal processing equipment maker, for PR and marketing.
Investor Relations Company, Chicago/
Hi Ho Silver Resources (Mississauga, Ontario), mining company
which recently went public in Canada with the goal of trading
its shares in the U.S., for a full IR program.
Communications, Chicago/Coldenhove Papier, paper
producer, for media relations and PR for the SGIA 06
expo in late September in Las Vegas.
Partnership, St. Louis, Mo./Missouri Alliance for
Children & Families, for counsel and media relations
support; Datotel, IT provider, for brand identity work and
media relations; St. Louis Rams, football franchise, for
message and media training for the teams cheerleaders
to foster community outreach, and Soy 2020, campaign for
U.S. soybean industry. SP acts as an integrator and project
manager for the soy bean campaign.
Stashower, Cleveland/Tarkett Residential, as AOR
for marketing comms.
Montgomery, Inc., Houston/Hahnfeld, Witmer, Davis,
real estate developer, for media relations, and Page Partners,
real estate consulting and brokerage, for marketing collateral
PR Marketing Group, Century City, Calif./
Eaturna, natural and organic prepared foods, as AOR following
Edition, September 27, 2006, Page 6
SHOP HAS GRANTS.
Stratford, Conn., said it has at least 10 grants for not-for-profit
organizations for news monitoring and press clipping services.
company said it will dole out $25,000 worth of grants, which
range from $2,700 to $3,900 per organization.
recipients included the Alliance for Consumer Education,
the Global Fund for Women, and the Oklahoma City National
educational and charitable groups can apply through December
31 via the companys website: www.cyberalert.com.
TOBIN MARKS A DECADE.
a Maryland-based radio PR company, has marked its 10th year.
CEO Maury Tobin noted
the enduring popularity of radio amid upheaval in the media
realm. Despite the changes weve seen in the
media landscape in the past 10 years, radio continues to
be a strong and vital medium, he said.
TC handles radio media
tours, sponsored radio features and telephone media training.
Clients include major PR firms, corporations, non-profits
and trade groups, and political campaigns.
TELETRAX SIGNS ITN.
Teletrax, the monitoring
unit that is part of Medialink, has signed two new clients,
including a multi-year contract with media ad sales company
ITN Networks to track and monitor TV ads and commercials.
ITN will use Teletrax
real-time monitoring services, based on digital watermarking
technology, to verify commercial airings.
Teletrax has also signed
Newton, Mass.-based direct marketing firm Direct Impact
DIG will use Teletrax
to monitor short and long-form airings of its direct response
Royal Philips Electronics
is a partner with Medialink for Teletrax.
In related news, a group
of 12 companies, including Teletrax and Philips, have set
up the Digital Watermarking Alliance to promote that technology
to content owners, industry, policy makers and consumers.
Other members are Thomson,
Digimarc, Cinea and MediaGrid.
SCHWARTZ LEAVES REUTERS FOR
Steven Schwartz, senior
VP and general manager of Reuters Consumer Media, has joined
The NewsMarket in New York as an executive VP responsible
for clients, media acquisition and corporate development.
At Reuters, Schwartz managed
and the companys online syndication efforts in North
America. He was previously VP of global business operations
for the global news company.
Earlier, Schwartz led
business development for Multex.com,
which was acquired by Reuters in 2003, and practiced intellectual
property and patent law.
The NewsMarket hosts multimedia
PR content like video which can be downloaded by newsrooms.
Lee, senior producer, ABCs World News
with Charlie Gibson, to the Asia Society, New York,
as VP for communications. She was at World News
for six years and earlier served as overseas producer for
Nightline, based in London, as part of a 20-year
broadcast journalism career. At AS, she oversees media relations
and marketing across the groups policy, business,
education, arts and culture programs.
Kalish, senior VP, Cubitt Jacobs & Prosek, to
Kwittken & Co., New York, as a managing director for
the firms corporate and finance unit. Josh
Berkman, director of global media relations, American
Jewish Joint Distribution Committee, joins K&C as an
account director focused on venture capital clients. And
has also joined the firm as an A/E on consumer accounts
from Weber Shandwick.
Smith, director of publicity, World Wrestling Entertainment,
to Rubenstein PR, New York, as VP and media director.
Martin, director of PR, American Red Cross of Westchester
County (N.Y.), to the Institute for Advanced Medical Education,
as editorial director for the medical education institution.
ODowd, formerly of Manning Selvage & Lee
and Publicis Dialog, to Cushman/Amberg Communications, Chicago,
as a VP. He was also previously with Selz/Seabolt Communications.
Boyle, former VP of marketing for the United Way,
to Tunheim Partners, Minneapolis, as a VP. He was formerly
executive director of the Alliance for Families and Children
and established his own PR and marketing firm in 2000.
Walsh, former director of corporate communications
for IBM in France and Northwest Africa, to APCO Worldwide,
London, as regional director EMEA. Walsh took a sabbatical
from IBM in 2000 to head marketing and communications for
Mandriva in the run-up to that companys IPO. He formerly
was a parliamentary assistant at the House of Commons.
Vandermoere, director of comms., Lufthansa, to MasterCard
Europe, as head of communications, based in Belgium. He
was previously GM of communications for the Assn. of European
Lucas to chair of Burson-Marstellers brand
marketing practice, based in New York. She replaces Chris
ONeill, who is being reassigned within the firm. Lucas,
38, joined B-M in 1999 and took over its Merrill Lynch account
in 2002. Earlier, she was with Brodeur and TSI Communications
in London and New York.
Bell to managing director and executive creative
director for Ogilvy PR Worldwides 360 Degree Digital
Influence unit. Bell launched the 360 practice last year.
Soule and Amy
Wall to account managers, Perry Communications Group,
Sacramento, Calif. Andrew
Bradley and Charlotte
Phillips were promoted to assistant A/Es.
Edition, September 27, 2006, Page 7
BUILDS UP PITTSBURGH.
is spearheading a three-year multimillion-dollar marketing
effort leading up to Pittsburghs 250th anniversary
$3M campaign, using a tagline of Imagine what you
can do here, has the WPP Group unit heading PR, and
media relations, advertising, direct marketing and events
to support the Steel City with the dual purpose of celebrating
its heritage and promoting economic development and travel
in the region.
Rohr, chairman and CEO of The PNC Financial Services Group,
which is based in the city, has signed on to serve as chairman
of both a special commission for the anniversary
the Pittsburgh 250 Commission and the Allegheny Conference
on Community Development. He played up innovations that
originated in the city in announcing the campaign on Sept.
8, noting the polio vaccine and first broadcasting station,
KDHA. Other developments include the design of the first
Jeep and the creation of the worlds first modern food
processing company, H.J. Heinz.
local consulting companies were paid $50K last year for
recommendations on taking advantage of the anniversary year.
Among their suggestions was a $6M marketing and advertising
push funded by corporate, foundation and government funds.
They recommended re-branding the city by stressing
its history of invention.
DECLEENE TO KETCHUM.
Randy DeCleene, who was
deputy press secretary to Vice President Dick Cheney, has
taken a VP slot in Ketchums Washington public affairs
group. He joins the Omnicom unit from Ogilvy PR Worldwide,
which is part of WPP Group.
As DeCleene settles in,
Ketchum has upped Zachary Tindall to the VP/group manager
Tindall served in the
Kerry/Edwards presidential campaign. He was director of
advance in New Hampshire. Tindall also was on Connecticut
Senator Joe Liebermans staff when he made his Vice
Presidential running on the Al Gore ticket.
WORKHOUSE BACKS TROOPS FOR
Workhouse Publicity CEO
Adam Nelson, whose firm reps stopgenocidenow.org,
is promoting the need for a robust United Nations troops
to monitor the embattled Darfur region of Sudan.
The Sudanese Government
has rejected the U.N. force as a form of colonization.
The African Union troops are currently patrolling the region.
Nelson expects a potential
Rwanda-like massacre to occur if those AU peacekeepers depart.
At least 400,000 people have been killed in the ethnic strife
that has bedeviled the region during the past three years.
Another 3.5M have been
displaced, and are living in refugee camps in Sudan and
Nelson wants petitions
signed at the savedarfur.com
site to encourage President Bush to pressure Sudan into
accepting the 20,000 U.N. troops that have already been
approved by the Security Council.
PRSA WANTS STAFF PRESIDENT.
The PRSA board, acting
at the suggestion of the search committee for a new COO,
has proposed a bylaw change that would give the new COO
the title of president, a title now held by the highest
This would be the third
time the COO has the title of president.
Robert Carlson held that
title from 1971 to mid-1972 when he resigned as of June
30 that year. Kalman Druck switched from chair to president.
Ray Gaulke held the presidents
title from 1994 to 2000 when he resigned to join the Foundation
of PRSA. The title was then given to Kathy Lewton.
The bylaw change involves
scores of changes throughout the entire bylaws which frequently
use the term president.
PRSA has been searching
for a new COO to replace Catherine Bolton since early this
are asking to have the title of president.
Says the search committee,
headed by 1997 president Debra Miller:
industry trends suggest the president title
more appropriately describes the responsibilities of the
staff leader in an organization like PRSA.
Discussion Till Afternoon
The agenda proposed by
the board, which has to be adopted by the Assembly, bars
discussion by delegates until the afternoon.
president, is to speak 35 minutes on the proposed amendments
(8:30-9:05) and will then give a 40-minute report with president-elect
Rhoda Weiss from 9:20 a.m. to 10 a.m.
Catherine Bolton will
speak from 10 a.m. to 10:20 and treasurer Jeff Julin will
speak from 10:35 to 10:55.
Procter-Rogers will again
take the mike from 11 a.m. to noon to talk about the proposed
amendments. Its not indicated whether there will be
debate at this time.
The proposed amendments
will be discussed and voted on from 2 p.m. to 3:15 p.m.
One amendment would bar
proxy voting but if passed would not take effect until the
2007 Assembly. Another would let students join while they
still have five months to go in college and another would
create five at-large directors to replace five district
of Assembly Opposed
The board expressed vigorous
opposition to a bylaw change by Central Michigan that would
make the Assembly the ultimate policy-making body
of the Society, modeled after assemblies of the American
Bar Assn. and American Medical Assn.
The bylaw change does
not materially enhance or strengthen current bylaws
and would be costly to adopt, says the board. The bylaw
is also impractical, says the board.
In essence, by extending
Assembly oversight over PRSA operations, this amendment
would create a 270+ member board, says the board.
The 17-member board already
meets monthly by telephone and face-to-face five times,
Edition, September 27,
2006, Page 8
readers were hit on Sept. 19th with a 24-page supplement
heaping praise on none other than the NYT itself.
The NYT, which never stinted
when it came to covering the troubles of its competitors
such as the New York Daily News and New York Post,
is now under negative coverage not only by them but Vanity
Fair, The New Yorker and New York magazine.
Among the points of criticism
are financial mismanagement that has caused the stock to
drop from the $50s to the low $20; unfair
stock voting setup that favors the Sulzberger family, and
concentration of power over both the editorial and business
sides in the hands of one personArthur Sulzberger
Jr.a departure from NYT tradition.
New York circulation has
dipped to 260,000, less than half the circulation of the
News and Post.
Significantly, the campaign,
which has the theme, These Times Demand the Times,
was announced by Alyse Myers, SVP and chief marketing officer,
as opposed to Catherine Mathis, VP of corporate communications.
A PR problem is being answered by an ad campaign.
TV spots are set for the
Today Show, Good Morning America
and other programs, and there will also be 60-second radio
The release by Myers makes
the claim that the NYT is the only paper that can give readers
all the news, analysis and opinion about everything
that is important to your life... This is an outlandish
claim that is belied by the facts.
We can think of quite
a few things that the NYT doesnt cover or covers wrongly.
In the ad/PR industry we cover, were perplexed why
the NYT wont touch the financial somersaults of Omnicom
when both the Wall Street Journal and New York Post
have. It wont cover the $12 billion debt of the five
ad/PR conglomerates, either. It refuses to cover PR as an
industry. It once printed rankings of PR firms but stopped
Among larger topics, the
NYT admits to having been too easy on the Bush Administration
during the run-up to the invasion of Iraq. The Jayson Blair
scandal and resulting editorial upheaval in 2003 did not
do its reputation any good. This is a time for humility
at the NYT, not braggadocio.
Earlier this year
the NYT published a 16-page monograph entitled, Preserving
Our Readers Trust. Nineteen news staffers probed
what might be wrong with the NYT.
One conclusion was: The NYT makes it harder than
any other major American newspaper for readers to reach
a responsible human being.
Steps were to be taken including opening dialog boxes
which would allow readers to contact someone in the newsroom
without revealing the e-mail address of any specific newsperson.
The monograph admitted failure to cover the
issue of gay marriage in an even-handed way, which has no
doubt alienated members of religious groups.
Says the monograph: The public editor found that
the overall tone of our coverage of gay marriage... approaches
cheerleading. By consistently framing the issue as
a civil rights mattergays fighting for the right to
be treated like everyone elsewe failed to convey how
disturbing the issue is in many corners of American social,
cultural and religious life.
The papers PR dept., headed by Mathis, is about as
weak as any corporate PR dept. weve run into. When
the Prudential Equity Group in 2005 criticized the NYT and
its Boston Globe for leaving out, respectively, 20
and 27 days in calculating average circulation
(citing bad weather, holiday, etc.), Mathis and her staff
refused to return a call about this. The average paper leaves
out two days, said Pru. Also ignored was a call about the
lack of coverage of Omnicom (whose stock remains 15 points
below its 1999 high); the Class A and Class
B stock setup of the NYT, and the lack of coverage
of the near sinking of the USS Liberty in 1967 when it was
stationed near the coast of Israel. Books with radically
different viewpoints have been written about this incident
but the NYT avoids it.
With the Hewlett-Packard
spying scandal escalating (surveillance of seven
board members and nine reporters, including possible infiltration
of newsrooms by bogus clerical/cleaner workers), members
of the 2003 PRSA board recalled a proposal that a private
detective be hired to find the source of leaks
from the board to this NL. Some directors were aghast that
certain information was appearing in the press.
However, no action was taken. A legal action was started
Nov. 16, 2004 to obtain the identity of an e-mailer signing
him or herself Catherine Hater (meaning COO
Catherine Bolton) for the purpose of launching a defamation
lawsuit. The e-mailers identity was given to PRSAs
law firm after the e-mailer unsuccessfully argued in court
against release of his/her name. The court decision was
described at length in the June 9, 2005 New York Law
Journal. PRSAs legal bills were said to be upwards
of $60,000. PRSAs legal expenses are in the 2005 IRS
990 form which has yet to be filed...one of the first to
go in the HP scandal is Kevin Hunsaker, director of ethics,
who was deeply involved in the spy planning...
When the 2006 nominating
committee headed by Del Galloway failed to come up
with a candidate for Western district director, 1978 president
Frank Wylie offered to do the job. But someone was found
Prof. Dennis Gaschen of California State Univ. Wylie
told us the Central Michigan chapter proposal to give the
Assembly more powers should have been put on the PRSA website
last April when it was received by h.q. Why keep it
a secret? he asked. He is disappointed that PRSA has
stopped printing the members directory, saying, I
loved the Blue Book. The online directory is a
poor substitute, he said, calling the printed directory
one of the great benefits of membership that
made it easy for him to contact other members.