The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, October 11, 2006, Page 1
SPRING, OBRIEN LANDS
Spring, OBrien has
picked up a three-year contract with the Moroccan National
Tourist Office to handle PR in the U.S. and Canada.
The New York-based firm
said it is the MNTOs first U.S. firm in more than
20 years. Budget over the term is $1.3M. GolinHarris, Weber
Shandwick, Ketchum, Quinn & Co., and Latitudes competed
for the account.
MNTO says traffic from
U.S. travelers is up 20 percent for the first six months
of 2006. The country, which is more than 98 percent Muslim,
is a seven-hour flight from the East Coast of the U.S. and
was cited by President Bush in 2003 as one of a handful
of countries that sees a need for positive government reform
in the Middle East and North Africa region.
SO is charged with handling
media relations, crisis management, special events, and
press trips, as well as forging strategic partnerships with
H&KS TAAFFE COUNSELS
Hill & Knowlton CEO Paul Taaffe recommended that Hewlett-Packard
act quickly to regain the high moral ground that we
have lost over the pretexting mess via a message to
Bob Sherbin, media relations chief at the embattled technology
Taaffes advice was among documents released by Congressional
investigators probing H-Ps surveillance of board members,
PR executives (Michael Moeller) and journalists.
Taaffe told Sherbin that H-P had to show that the
board, including Pattie [a reference to former chairman
Patricia Dunn] was not aware of the specifics of the investigation.
He emphasized the need for that lack of awareness to
The H&K chief called for an apology and confirmation
that pretexting is not a tool or technique that H-P
supports or would knowingly use.
CIMKO DEPARTS B-M FOR ICF
Christine Cimko, a defense communications veteran of Burson-Marsteller
and former spokesman for Dick Cheney, has left B-M for a
senior VP role at government consulting shop ICF International
ICF, which had revenue of $109.6M for the first six months
of 06, went public last month with a $49M IPO.
Cimko set up B-M's global defense group in 2004 and served
as managing director of public affairs.
She previously headed Edelmans image and international
affairs group in D.C. and worked with Cheney from 1989-1992,
when he was Defense Secretary.
F-H JUMPS INTO ASTOR MESS.
Fleishman-Hillard has been hired by Anthony and Charlene
Marshall in the messy fight over the care of 104-year-old
philanthropist Brooke Astor.
We are working with the Marshalls, Nancy Seliger,
FH/New York chief, told ODwyers. We are
trying to get their point of view across. Senior VP
Sean Healy heads that effort.
Eighty-two-year-old Anthony, son of the New York socialite,
contends that he offered loving and excellent care for Astor.
Her grandson, Philip Marshall, claims that Anthony neglected
the grande dame and is bent on looting her estate. The case
is expected to go to Manhattan Supreme Court on Oct. 13.
Citigate Sard Verbinnen was brought in by Anthony and Charlene
Marshall at the beginning of the media uproar. A call to
CSV was not returned.
Fraser Seitel, the former Chase Manhattan PR exec who writes
for ODwyers, is spokesperson for Annette de
la Renta, the temporary guardian of Astor and wife of fashion
HAMPTON REPLACES SPECTOR AT
Tech PR firm Blanc & Otus has tapped Text 100 senior
VP Mark Hampton as its CEO, following the departure of Greg
Spector left B&O, part of Hill & Knowlton, for
the chief marketing officer slot at Rebtel, a Swedish startup
focused on the mobile Internet telephone market that recently
secured $20M in its first round of financing.
Hampton, an eight-year veteran of Text, helped that firm
set up and run its Palo Alto office.
San Francisco-based B&O firm has offices in Austin,
Boston, and London. Spector lead it since 2001.
BURSON URGES PR FOR
Harold Burson, saying PR is like the cobblers
children who go shoeless because the cobbler is too
busy making shoes for customers, has called on PRSA and
other PR groups to do PR for PR.
Burson, founder of Burson-Marsteller who was 85 on Feb.
15 this year, addressed a meeting of ICCO Oct. 5 in New
Delhi. ICCO is the umbrella group for European associations
of PR firms.
PR, he said, is beset by numerous problems including constant
bashing in the press; the tendency for clients to bring
more PR in-house, resulting in the drying up of large, ongoing
accounts at PR firms, and the replacement of PR
with communications at many institutions.
(continued on page 7)
Edition, October 11, 2006, Page 2
B-M COUNSELS SONY ON BATTERY
Burson-Marsteller is consulting
with Sony Electronics as the company navigates a crush of
scrutiny and press regarding its faulty laptop batteries.
John Dolak, director of
corporate, brand issues, engineering and manufacturing for
Sony, confirmed that B-M is helping the electronics giant
with the battery issue.
Fijitsu last week became
the fifth major company to announce a recall of laptop batteries
made by Sony because of a threat of overheating and possible
fire. That pullback affected 287K batteries sold by Fujitsu
and joins large recalls from Dell, Apple, Toshiba and IBM/Lenovo.
More than seven million batteries have been recalled.
Sony on Sept. 28 said
it would initiate a global replacement program following
discussions with the U.S. Consumer Product Safety Commission.
The CPSC has suggested that batteries in other consumer
devices could be also affected. Dolak and Richard Clancy,
senior VP of corporate communications, are leading PR efforts
for the company regarding the battery issue. Consumer
Reports said the CPSC and Sony could announce a new
recall sometime in October.
Burson has worked with
various Sony units since the 1990s.
STILLINGS NAMED EDELMAN/FINANCE
Susan Stillings has split from Ogilvy PR Worldwide to join
Edelman as executive VP and global managing director of
its financial practice.
She reports to Matthew Harrington, chair of Edelmans
corporate practice and eastern region president.
Stillings had been in charge of Ogilvy Financials
Asia-Pacific region, where she gave IR counsel to Chinese
companies listed in the U.S., such as Suntech Power, Baidu
and New Oriental Education and Technology Group.
Earlier, Stillings was at Joele Frank, Wilkinson, Brimmer
Katcher; Iomega Corp. and Bankers Trust, which was acquired
by Germanys Deutsche Bank.
Stillings replaces Andrew Merrill, who joined Edelman in
Dec. 03 from The Abernathy MacGregor Group. He had
succeeded Hollis Rafkin-Sax, who had left to become vice
chairman of Financial Dynamics U.S. operations.
FD HIKES INDEPENDENTS
Irelands Independent News & Media PLC has hired
Financial Dynamics for corporate and investor relations
The Dublin-based company, which publishes 175 newspapers
and magazines in Ireland, U.K., Australia, New Zealand and
South Africa, is eager to make its presence known in the
Thats what 39-year-old COO Gavin OReilly said
in announcing the FD hire.
The Independent was founded by William Murphy in `04. Former
H.J. Heinz CEO Tony OReilly, 70, purchased a stake
in the company in `73. The Irishman became CEO in `04, and
is responsible for the IN&Ms overseas push. Gavin
is his son and potential successor.
DOWIE SAYS RIGHTS WERE VIOLATED.
Doug Dowie, the former head of Fleishman-Hillard/Los Angeles,
told a U.S. District Court Judge last week that his right
of due process was violated during his overcharging trial
because F-H stopped paying for his legal defense. The former
Marine claims that he has been scapegoated by the Omnicom
F-H paid $1M for Dowies defense at the beginning
of the probe, but stopped after Dowie was indicted and then
sued the PR firm for wrongful dismissal. Dowie owes his
lawyers about $3M.
Judge Gary Feess will rule on Dowies motion. Sentencing
is set for Nov. 13. Federal prosecutors have recommended
a five-year sentence for Dowie, who faces a maximum 240
years in prison for overbilling the Dept. of Water and Power.
At the Oct. 2 hearing, Dowie filed letters of support,
including one from the ex-head of the DW&P David Wiggs.
HANSON IS PAGE COMMS. DIRECTOR.
Dawn Hanson, formerly director of external and marketing
communications for the Eaton Corp., Cleveland, and most
recently VP and executive recruiter with the Repovich-Reynolds
Group, has been named communications director of the Arthur
W. Page Society.
Based in Cleveland, she will provide communications counsel
and services to executive director Paul Basista and Page
Hanson spent ten years in Europe for two petrochemical
companies before joining Eaton. She headed external communications
for the chemical division of Neste Oy, Helsinki, for four
years and was VP-CC of Borealis Group, Copenhagen, for six
Hanson is a principal of The Fairmount Group, Cleveland,
which provides communications counsel to corporate and nonprofit
LCH REPS EXCELAIRE.
LCH Communications reps ExcelAire, the corporate charter
service that was on the front page of the Oct. 3 New
York Times about how one of its 13-seat jets survived
an in-air crash with a Boeing 737 over Brazils Amazon
rainforest. All 155 passengers aboard the Boeing jet died
following the crash.
Lisa Hendrickson, founder of LCH, told ODwyers
that she is handling media inquiries. The Port Washington,
N.Y.-based publicist said she began working for ExcelAire,
which is based in nearby Ronkonkoma, in April.
The Times got the exclusive because its travel columnist,
Joe Sharkey, was on the plane during the impact 37,000 ft.
above the Earth.
Sharkey describes the half-hour that it took to find an
airstrip and land the $25M jet the most harrowing
30 minutes of his life. He was doing a freelance story about
the Embraer jet for Business Jet Traveler.
ExcelAire has hired Burson-Marsteller for representation
Hendrickson launched LCM in `98. Prior to that, she managed
technology clients (IBM, NCR, Intuit and Okidata) at Manning,
Selvage & Lee and (Compaq Computer) at Miller Communications.
Edition, October 11, 2006, Page 3
NEWSWEEK ED DOLES OUT ASSIGNMENTS.
Jon Meacham made several
staff appointments following his first week as editor of
Newsweek on Oct. 3.
Depke, editor of Newsweek.com,
has been named an assistant managing editor while holding
onto her original title as head of the newsweekly's Internet
Miller, assistant managing editor for the Dallas
Morning News who left Newsweek two years ago, has rejoined
as an AME.
Rosenberg, deputy Washington bureau chief, will relocate
to New York as an AME, starting January 1, 2007.
Miller, society editor, adds the title of religion
editor, writing and editing stories on spirituality and
belief. She takes the reins of the weekly BeliefWatch
column in the Periscope section of the magazine.
Hajari, managing editor of the magazine's international
edition, becomes foreign editor of the U.S. edition.
Noonan was named senior editor for health and medicine.
Meacham said Noonan will work with director of special projects
Alexis Gelber on "Health for Life" packages, and
with Debra Rosenberg on weekly coverage of health and medicine
in the magazine and online.
Fineman, Newsweek's chief political correspondent,
becomes senior Washington correspondent and columnist, remaining
a senior editor. He will write a column on politics, Washington
and America called "Living Politics," the title
of his current online column.
Darman, general editor, has been named senior writer
and political correspondent out of New York, with plans
to relocate to Washington.
Meacham was named the
top editor of Newsweek in September after 11 years with
the magazine. He took over for Mark Whitaker, who joined
the digital division of The Washington Post Co., Newsweek's
HERALD PUB RESIGNS OVER PAYMENT
Jesus Diaz resigned as publisher of the Miami Herald
and El Nuevo Herald in wake of the controversy stemming
from reporters of the Spanish language paper accepting payments
from the U.S. to appear on the anti-Castro Radio Marti and
In a letter to readers, Diaz says he has shifted gears
and is granting amnesty to two reporters who were bounced
last month and a freelancer who was dropped.
There will be no disciplinary actions against six other
staffers who accepted U.S. cash. Conflict-of-interest guidelines
have been strengthened to prevent any future taking of U.S.
money by Herald staffers.
The Cuban-American community expressed outrage over Diaz's
move to fire the reporters. Members cancelled subscriptions
and urged an ad boycott.
David Landsberg, general manager of Miami Herald Media
Co., takes over for Diaz.
R.W. Apple, Jr.,
who spent more than 40 years at the New York Times,
died Oct. 4 from thoracic cancer. Johnny Apple was 71. He
served as bureau chief in Saigon, Moscow, London and Washington.
FEMALE EXECS: PRESS IS FAIR
A majority of female communications execs think H-P's embattled
former chairwoman Patricia Dunn is getting a fair shake
in the press. But a large minority believe a male executive
in the same shoes would have fostered different coverage,
according to members of New York Women in Communications.
Sixty-two percent of 151 NYWICI members recently polled
said the media is presenting a fair characterization of
Dunn, who resigned amid a widely covered pretexting scandal
at the technology giant.
Female communicators aren't impressed with Dunn's performance
in the press, either. A 52-percent majority said Dunn has
handled media relations very poorly. Only six percent gave
her PR savvy a thumbs up.
But nearly half 48 percent said a hypothetical
"Patrick Dunn" in the same shoes would have seen
a different quality or volume of coverage.
NYWICI pointed out that some respondents said a male chairman
would have received harsher scrutiny, and others believed
all CEOs, regardless of gender, are being held to greater
account in the aftermath of corporate scandals like Enron.
The group counts more than 800 members across disciplines
like PR, advertising and media.
an invitation-only e-mail newsletter covering men's lifestyle
topics like restaurants, clothes and gadgets, is expanding
from its New York base with two new editions.
A Los Angeles edition debuted on Oct. 7 targeting men who
split their time between the Big Apple and L.A.
UD will also debut JetSet, a weekly travel edition sponsored
a unit of Baltimore PR firm The Rosen Group, has pushed
back the launch of studioArts magazine, a successor
to Crafts Business magazine, which it bought in 2006.
RM said the new title will launch in the first half of 2007,
coinciding with the Philadelphia Buyers Market of American
Craft. It was originally scheduled to debut in November
The quarterly covers business information, financial advice,
and success stories for craft artists.
Sara Jerome, an RM staffer who has served as senior editor
for AmericanStyle and Niche magazines, has
been tapped as editor of the new title.
Active Interest Media
plans to launch a custom magazine for Wild Oats Markets
in January. The title, Wild Oats Magazine, will cover
natural, organic and gourmet foods with a focus on wellness.
is targeting book buyers with an offer of free subscriptions.
The publication, which has a circulation of about 23,000,
said it wants to extend its reach into the book retailing
marketplace - booksellers, mass merchants, chain stores
and specialty stores that sell or select books.
news continued on next page)
Edition, October 11, 2006, Page 4
GIVE US GIBSON, NOT A RED
Don't bother inviting
Reuters to a red carpet event because the wire service has
neither the time nor manpower to cover such a gala.
That was one nugget uncovered
at the Entertainment Publicists Professional Society event
held Sept. 21 in Hollywood.
Of course, if a PR pro
can guarantee some quality face time with someone like Mel
Gibson, Reuters will show up, said Bob Tourtellotte, its
west coast media correspondent.
If a publicist is not
sure whether Reuters is worth a pitch, he or she should
send an email to its catch-all mailbox,
[email protected], Tourtellotte suggested.
Robert Dean, of Celebrity
Service International, is the anti-Reuters.
"We publish the Celebrity
Bulletin, which comes out daily and informs the news media
and entertainment industry about celebrities coming to town,
what special events they're attending, and contact information
to get a hold of them," explained Dean.
Likewise is Caroline Fox,
publisher of Entertainment News Calendar, a "wire service
for the entertainment media that lists events such as a
celebrity going to court or a premiere, and who the press
contact is." There also is a story interview opportunity
"If an entertainment
publicist is planning an event, and you want to know what
your event competition will be that day, call us and well
be glad to let you know what's happening, so you can stay
away from conflicting with big premieres on the same night,"
Lori Streifler, editor,
City News Service, said: "There is not really a bad
time for sending us news, we're serving so many broadcast
clients, who are constantly on the air. We're serving editors
and writers all night long as stories are breaking, getting
on the radio and TV, so my deadlines are constant."
CNS has a "Daily
Budget" that lists news events and another called "Entertainment
Budget" for celebrity stuff.
The basic listing of event
time, contact and address is free, but if publicists want
guaranteed placement and a lengthier listing, there is a
CNS Video is another service,
which is shot and packaged for distribution to local TV
Producers and directors
are more interesting than stars, in the view of Luaine Lee,
a writer for McClatchy-Tribune News Service and Scripps
Howard News Service.
Lee offered this advice
to publicists tracking articles of clients: "Google
doesn't have everything, so I recommend Lexis-Nexis, Alta-Vista
to track your article clippings."
Another tip: don't call
Lee after 6:00 p.m. because that's family time.
Each panelist prefers
email pitches, and Streifler spoke for the group: "No
attachments please, we just delete them, because of the
virus scare." Cut and paste the text of your news release
in the body of the email.
Contacts: Dean, Celebrity
Service Int'l, [email protected];
Fox, Entertainment News Calendar, [email protected];
Tourtellotte, Reuters, [email protected];
Streifler, City News Service, [email protected];
Lee, McClatchy-Tribune News Service and Scipps Howard, [email protected].
WSJS COLTER TO PEPPERCOM.
The Wall Street Journal's Gene Colter has joined
Peppercom to bring a "journalistic perspective"
to the New York-based shop. He gets the newly created editorial
Colter served as news editor for the WSJ's "Money
& Investing" section. At Peppercom, he will be
responsible for the overall content, tone and direction
of its PR and marketing materials. He also will mentor and
conduct writing workshops for the shop's staff.
Prior to the WSJ, Colter was deputy managing editor of
the Dow Jones News Service. He has reported from the U.S.
and Europe on the economy, financial markets, media and
Peppercom has offices in San Francisco, Chicago and London.
N.Y. DAILY NEWS CUTS GROVE.
New Yorks Daily News has dropped gossip columnist
Lloyd Grove after a three-year stint.
The former writer of the Washington Posts Reliable
Sources was reportedly paid $300K a-year in the tabloids
bid to catch up with the gossip-laden New York Post.
Grove, who wrote the five-day-a-week Lowdown
column for the News, expects to do multimedia projects.
He told the New York Times the difference between
the two tabs is that Mort Zuckerman, the billionaire real
estate investor who owns the News, considers the paper an
extra, while the Posts Rupert Murdoch
has ink running through his veins.
CRANSTON JOINS MANSUETO.
Cathryn Cranston, publisher of the Harvard Business
Review, joins Mansueto Ventures as executive VP-sales
and strategy on Nov. 6.
Prior to her six-year stint at HBR, Cranston held planning,
marketing and sales positions at the New York Times.
She is vice chair at the Magazine Publishers of America,
and chair of the non-profit Bulletin of the Atomic Scientists.
MV publishes Inc. and Fast Company.
former CEO of Viacom Entertainment Group, has become a senior
consultant to Artistdirect, a music website. The 61-year-old
executive, who was responsible for Paramount Pictures, continues
to run his investment firm Wood River Ventures.
Suzanne Karotkin is moving to Harpers Bazaar.
She replaces Kate Lanphear, who is now a style editor at
Edition, October 11,
2006, Page 5
OF PR FIRMS
BOOSTS ANALYST RELATIONS.
PR Worldwide has inked a partnership with Knowledge Capital
Group, an Austin, Tex.-based analyst relations firm focused
on the technology sector.
which offers analyst relations services through its tech
unit, said the deal will expand those offerings.
was set up in 1998 and has worked with clients like IBM,
Adobe, Microsoft and Verizon.
FIRM HELPS CLIENT GET A NEW
Food Shelter, a restaurant
and lifestyle PR firm in New York, recently developed a
successful public affairs campaign aimed at saving client
The Place Restaurant from closure.
Media and community relations
and outreach to politicians helped push the building owner
to renew the lease for the New York eatery.
That effort included gathering
signatures via SaveThePlace.com,
a front-page Metro story in the New York
Times and coverage in AM New York and NY1.
Broadening the issue of
the restaurants potential closing, politicians spoke
in favor of saving small business owners and
about how little recourse commercial tenants have in New
BOSTON VETS SET UP SHOP.
Two Boston political and
PR veterans have opened their own full-service shop in Beantown.
Dominic Slowey, formerly
of BSMG Worldwide and Rasky & Co., and James McManus,
an attorney who worked at Weber Shandwick and Morrissey
& Co., have unveiled Slowey/McManus Communications.
The duo said they can
handle utilities, life sciences, financial services, education
and non--profit work.
Slowey previously was
assistant secretary of administration and finance for former
Gov. William Weld, while McManus served as chief of staff
for State Sen. Robert Antonioni. The two executives started
out in journalism with Citizen Group Publications (Boston
Ledger) and moved on to work for the National Catholic
Reporter and Boston Herald (McManus), and State
House News Service and Middlesex News.
Ky., marcom firm corecubed
has opened a Cincinnati office to serve as a hub for midwest
business. Shara Clark heads the firms new presence
in Ohio as a marketing and PR strategist. ...A group of
20 PR and ad agencies have set up a independent network
of firms for the Americas called the Sipcom-Green
Partners Network. Ontario-based Davis represents
the U.S. and Canada. Firms in Peru, Costa Rica and Chile
are among members.
Green, based in Pleasanton, Calif., a boutique ad
and PR firm focused on the homebuilding market received
a G.R.E.A.T.S. Service Provider Award from the Home Builders
Assn. of Northern California. The firm, headed by Nancy
Green, also landed on the San Francisco Business Times
2006 Top 100 Women-Owned Businesses List.
Worldwide, New York/Reactrix Systems, floor advertising
for malls and other public spaces, for PR.
& Co., New York/520 W. Chelsea; Element; Setai;
Thorndale; Hit Factory, for real estate PR.
SMR, New York/News21, a campaign to revitalize journalism
schools backed by five universities, for media relations
Strategic Marketing Communications, Elmwood Park,
N.J./Foundation for Chiropractic Progress, for media relations
and other PR efforts.
Communications Group, Silver Spring, Md./GlobeRanger,
RFID technology, as AOR for PR.
Strategic Communications, Washington, D.C./Visto
Corporation, mobile e-mail technology, for comms. support
for intellectual property litigation; Paul, Hastings, Janofsky
& Walker, to promote the firms diversity initiatives;
U.S. Census Bureau, for comms. training of senior executives,
and American Psychological Assn., for issues management
support regarding membership and the public.
PR Worldwide, Washington, D.C./Centers for Disease
Control, for several assignments, including advising its
Business Responds to AIDS program, proving development and
implementation support for a social marketing campaign to
boost consumption of fruits and vegetables, support of its
National Gynecologic Cancer Awareness Campaign, Teen Safe
Driving Campaign, and terrorism materials development. The
firm also picked up marcom work for Mitretek Healthcare
and won a contract to develop a national PR and marketing
plan for the national law enforcement museum, backed by
the National Law Enforcement Officers Memorial Fund.
Ink., Miami/UNISA, shoe, accessories and handbag
maker, for regional and national PR; Webdate.com and Wealthymen.com,
for special events and PR.
Communications, Plantation, Fla./Dotmarketing, web
design and open-source application development, for national
and local media relations, trade show support, and collateral
materials; Community Foundation of Broward, for media relations.
A. Burns & Associates, Dallas/Accelitec, RFID
payment solutions, as AOR for PR.
Bohle Company, Los Angeles/Warner Bros. Interactive
Entertainment, for launch of Justice League Heroes
video game, based on the DC Comics franchise; Left Behind
Games, for launch of a PC game based on the popular rapture
book series; Spellborn Intl, for launch of online
role-player game, The Chronicles of Spellborn;
NHN, for launch of ijji.com,
an online game portal, and Octopi, for launch of mobile
Marketing Communications, Los Angeles/
Starwood Hotels & Resorts, Italy, for media relations
and events in the U.S.
Edition, October 11, 2006, Page 6
ASSN. URGES HALT TO VNR PROBE.
Radio-Television News Directors Association has asked the
Federal Communications Commission to stop its investigation
into the use of VNRs and rescind letters of inquiry sent
to dozens of stations in August.
group called the FCCs actions an unprecedented
intrusion into newsroom operations.
its reasons to push back, the group said the letters of
inquiry appear to have been prompted by a biased and
inaccurate study by the Center for Media and Democracy.
group also said that the FCC has indicated that sponsorship
identification rules do not usually apply when a licensee
has not received or been promised consideration for broadcast
of certain material.
RTNDA, which said the FCC probe has had a chilling
effect on the dissemination of newsworthy information
to the public, also noted that the FCC began its enforcement
action before it concluded a pending proceeding on VNR use.
groups code of ethics says journalists must disclose
the origin of information provided by outsiders.
PRN TO SET UP OPS CENTERS.
In a significant
organizational change, PR Newswire said it is consolidating
its editorial and customer service operations to two new
operations centers in Albuquerque, N.M., and Cleveland,
Ohio. Its corporate headquarters remains in New York.
COO Dave Armon, who used
to run PRNs operations in Cleveland, said in an interview
that employee retention was a key factor in the move. He
said the company found that in centers where it has a lot
of employees and a clear career-progression path that it
keeps people for years and, in some cases, for entire careers.
He noted markets like New York or Los Angeles have
a job on every street corner.
Armon said other factors
for the move included greater consistency of service by
eliminating the reality of staffers working in different
time zones and the opportunity to upgrade technology in
a central location.
Existing employees in
Los Angeles will relocate immediately to oversee recruitment
for Albuquerque, where the company said it will build a
new operations center expected to break ground in November.
PRN said about 20 staffers
currently in Cleveland and an additional 15 employees at
a temporary training center there will be joined by more
than a dozen current employees who have relocated from around
the U.S. That operation, taking up a floor of the Penton
Media Building there, should be up and running by the end
of the year.
The company will consolidate
its East Coast editorial bureaus into Cleveland under six-year
veteran Glenn Frates. Its West Coast and Central region
editorial bureaus will move to Albuquerque under 10-year
employee Janine Caldwell.
Washington, D.C., remains
an operations center for policy news [PRN acquired U.S.
Newswire this month] and Armon said its sales operations
remain across the 50 states and are unaffected.
previously handled media relations at the Center for the
Integration of Medicine and Innovative Technology, to Morrissey
& Co., Boston, as an associate.
marketing coordinator for CoreBrand, and Jessica
an intern for Weber Shandwick and the Boston Ballet, to
Bell Pottinger USA, Boston.
producer and news director for WSAZ-TV, to Charles Ryan
Associates, Charleston, W. Va., as a senior consultant to
assist with media training, crisis and media strategy and
senior A/E, MediaReach PR, to Kohnstamm Communications,
St. Paul, Minn., as an A/E. Natalie
an A/M for Glodow Nead Communications and Cynthia Bowman
PR, joins to handle LeaderSource and natural food accounts
for the firm.
A/E, Euro RSCG Magnet, to Valencia, Perez & Echeveste
PR, Pasadena, Calif. She began her career with VP&E
of Porter Novelli and a founding partner of Razor PR, has
been named a partner and shareholder at Blueprint Partners,
Brussels. She has worked with the firms partners over
the last year to establish a comms. team.
Wolfe to PR
manager, KempGoldberg, Portland, Me. She was previously
with VIA Group, Chen PR and Schwartz Communications.
Barry to principal,
Matter Communications, Newburyport, Mass. Colleen
senior VP, and Andy
VP. Barry and Sheehan were founding employees of the firm.
Rice to account
manager, Furia Rubel Communications, Doylestown, Pa.
division manager, fashion & beauty, Tara, Ink., Miami,
overseeing accounts and pursuing new business. Also, Christine
senior A/E, fashion & beauty.
Perry to executive
VP, GM of Weber Shandwicks Detroit office. He also
takes on a senior role in the firms web relations
unit. He has worked on General Motors since joining WS from
Edelman in 2000.
to senior A/E, Bader Rutter & Associates, Milwaukee.
She leads the Mycogen Seeds account and adds responsibility
for the Dow AgroSciences Traits & Germplasm Licensing
named an A/E.
senior A/E, Maccabee Group PR, Minneapolis.
VP, Rogers & Cowan, Los Angeles. He has handled Gibson
Guitar Corp., Baldwin Piano and StubHub at the Interpublic
PR manager, Bailey Gardiner, San Diego. Lauren
was upped to A/E.
Burkhardt was promoted to senior VP at TBC PR, Baltimore.
He was incorrectly identified as Beth Burkhardt in the last
Edition, October 11, 2006, Page 7
URGES PR FOR PR (Continued
from page 1)
has all but supplanted PR in identifying what we do,
said Burson, who feels this is unfortunate because
it fails to recognize our advisory role in the policy
and decision making process. It plays into the hands of
those who choose to think of us as spinners,
flacks, and other manipulative names that portray
us, at best, as obfuscators and barriers to our bosses,
and, at worst, as liars and cover-up artists.
of confidentiality obligations, PR people cannot talk about
what they advise and are defined almost totally by
what we communicate, he noted.
therefore, has come to be defined by dirtiest
kids and singing dogs competitions that
make good local TV content, he said.
faulted PRSA and ICCO members for failing to do PR for PR.
He said he has been hearing about PR for PR
for 40 years but neither PRSA nor ICCO members have
made palpable inroads in gaining greater public understanding
of either the role of PR in society of the business of PR.
PR for PR
PR for PR program, he said, should seek to obtain recognition
for PR as an applied social science; institutionalize
a body of knowledge; seek government licensing, and
educate clients on how our business works.
said he cannot think of any profession that is not
government licensed, including medicine, law, accountancy,
engineering, and architecture.
will likely not gain the professional status it wants and
deserves unless it embraces licensing, said Burson,
who also admitted he is not yet at the point of endorsing
a licensing initiative. He doubts self-licensing
will meet the test.
Lacks Own History
problem with PR is that it has no institutional memory,
said Burson. PR has not documented or articulated
its historical, philosophical and legal antecedents
and todays PR pros have scant awareness of the
PR greats who preceded them or of their long-forgotten seminal
programs and campaigns that are being emulated and reported
currently as original award-winning ideas.
would like to see PR pros acquiring more knowledge of specific
areas such as healthcare and technology.
clients and employers look to us for information applicable
to their businesses, he said.
feels PR people should work more closely with those
in academia who are educating the next generation of PR
leaders. We should support and even engage in research into
the opinion formation process and other pertinent subjects.
Firm/Client Relationships Change
strong institutional bonds between clients and PR
firms that were common during his 35 years as CEO of B-M
are rare now, said Burson. Only infrequently nowadays
are we regarded by a client as a long term partneran
extension of the companys own PR staff. Rather, we
are too often positioned as vendors hired to implement a
NIRI HITS RECORD CASH/SAVINGS
National Investor Relations Institute had a 7% gain in cash
and investments in 2005 to a record $5,299,547, helped by
a $50 boost in dues to $475.
president and CEO Lou Thompson, who had a 24-year career
at NIRI, received $384,411 in salary and $48,518 in benefits
assets gained 7% to $4,570,800. A dues jump of $50 to $475
helped dues income to rise 18% to $2,517,255. NIRI, unlike
most other associations, books dues as cash. If it deferred
half of its dues income, net assets would be about $3.3
and seminar fees declined slightly from $2,535,968 to $2,517,266.
Revenues were up 5% to $5,197,007. The annual conference
had fees of $1,890,739 and expenses of $673,872 for a net
of $1,216,867. Liabilities were $301,139 in accounts payable;
$187,810 due to chapters (which do not file their own separate
income tax returns); $198,596 in accrued expenses, and $240,727
in deferred conference and seminar income. Secretary Linda
Kelleher was paid $176,148/$43,030 and treasurer Carolyn
was succeeded by Nancy Humphries, who had a 30-year career
at BellSouth Corp., rising to VP of IR and becoming a corporate
officer in 1998.
was a director of NIRI from 1999-03 and was president of
the Atlanta chapter and co-chaired the annual conference
NIRI recently were Heather Sieber, VP of communication and
the first on-staff PR person in NIRIs 36-year history,
who joined in early 2005, and Eric Thompson, son of Lou
Thompson, who was a staff assistant. Sieber was at the Federal
Home Mortgage Corp. from 1999 to 2005 as investment business
reported 4,400 members in 2005, down from a high of about
5,200 members in 2000. It switched in 2006 from a printed
members directory to one that is online and password-protected
for use by members only.
Wolff-Reid, president and partner of Sharon Merrill Assocs.,
Boston, is the elected chairman of NIRI.
QORVIS DRIVES INTO SPARKYS
has acquired Sparkys Garage, a Leesburg, Va.-based
Sparkys was founded
by Bill Replogle and John Pfeifer who were the creative
executives at Rainmaker, one of metro Washingtons
hot shops of the `90s.
Qorvis acquired Sparkys
to complete the toolbox needed to help clients achieve their
goals in the fast-changing communications game, according
to a statement from Michael Petruzzello, CEO of the PA shop
that had $18.2M in `05 fees.
Replogle becomes a managing
director at Qorvis. Pfeifer takes a director post along
with Ingrid Vax, a veteran of the Pharmaceutical Research
and Manufacturers of America, which is a Qorvis client.
Sparkys has done
campaigns for American Cancer Society, Harley Davidson,
United Press International and Northern Virginia Visitors
Edition, October 11,
2006, Page 8
senior statesman Harold Burson has urged PRSA and the hundreds
of PR firms represented
by ICCO to help with a PR for PR campaign (page
a campaign is needed because theres too much bad blood
today between PR and the press.
may be doing a lot of good work behind the scenes but, as
Burson points out, the only experience the press and public
have of PR is what we communicate.
experience of PR, as detailed in the PRSA/Oklahoma Citys
ethics discussion (10/4 NL); the Frank Rich July 17 piece
in the New York Times, the Aug. 7 Der Spiegel
piece, and the Feb. 10, 2006 Financial Times column
by Sathnam Sanghera (headline: How Corp. PR Turned
into the Art of Stonewalling) is not the greatest
phone calls, PR pros who are perpetually in meetings,
and blockage of access to news sources, are among the complaints.
City and other PRSA chapters have done a service to PR during
PRSAs Ethics Month of September by listening
to leading editors and reporters.
needed is more of these discussions so that PR and the press
can work off their fears of each other and set up new best
pros fear that clients will get mangled in print no matter
what they say.
much of PR now reporting to marketing, reporters have to
realize that control of the message is the mantra
makes it easy today for reporters to check facts and quotes
with sources and thats what they should be doing as
stories can also be sent to sources simultaneously with
public release so any corrections can be made promptly.
press will continue to bash PR until something is done to
heal press/PR relations.
has made a courageous and much-needed speech on the need
for PR for PR. He would like PRSA and ICCO help but
we dont see that happening.
PRSA, obsessed with its
own inner-workings and leadership this year, faces a revolt
from the chapters headed by Central Michigan. It also is
trying to find a new COO. Many members are upset with the
cancellation of the printed members directory without
their knowledge or permission while nearly $2 million in
staff time is squandered on a money-losing annual conference
attended by only 4% of the members (PRSAs own attendance
Burson needs help from
the heads of other big firms such as Lou Capozzi of Manning,
Selvage & Lee (who is the new head of ICCO); Harris
Diamond of Weber Shandwick; Helen Ostrowski, Porter Novelli;
Paul Taaffe, Hill & Knowlton; Marcia Silverman, Ogilvy
PR; Fred Cook, Golin Harris, and Donna Imperato, Cohn &
Wolfe to name some.
Independent firms such
as Edelman and Ruder Finn have been much more outspoken
at PR issues in recent years and were sure they would
Corporate PR executives
in the Arthur W. Page Society, which holds meetings that
are open to the press and is supportive of good press relations,
would be sure to help.
Leading editors and reporters
would be interested. Many of them are fed up with certain
PR practices and would change some of their own practices
if the current level of hostilities could be reduced.
good place to start would be the boards of PRSA, Page, IABC,
NIRI, Institute for PR and PR Seminar. Reporters and editors
should be on these boards. Sarbanes-Oxley has rightly urged
corporate boards to have independent directors to cut down
on insularity and narrowness of vision. SOX has been pilloried
for being an expensive law to implement but no one has argued
against its plea for new blood on boards. PRSA in the 1970s
invited editors to be Silver Anvil judges and this reporter
served three years as a judge. Rapprochement, not war, was
the order of the day then.
are being stepped up to repeal SOX, which has been
cited by the five ad holding companies (WPP, Omnicom, Interpublic,
Publicis, Havas) as the reason for their refusal to allow
any of their hundreds of ad agencies and PR firms to report
any revenue or employee totals for the past five years.
The cost of SOX has resulted in the flight of investment
banking business, particularly initial public offerings,
to London. SOX was called Economic Poison and
The Law That Could Kill Wall St. in a column
in the Oct. 3 New York Post. IPOs in the U.S. totaled
only 56 last year, half the normal level, the
Nine of ten big IPOs are
now going to foreign exchanges, said a Post editorial. Even
small public companies have to pay $1 million a year for
Section 404 of SOX which deals with audit practices, it
was said...Canada has a law said to be even stricter than
SOX (Bill 198 passed in 2002) but this has not stopped publicly
held Cossette Communications Group from reporting revenue
and staff totals for its ad and PR units. Cossette, the
biggest ad/PR company in Canada, reported $11.4M in 2005
fees for PainePR, Irvine, Calif., which it owns.
practice of PRSA leadership that wed like to see return
is the session on the Monday afternoon of the annual
conference in which the full board took questions from any
member who showed up. This session was held during the 1990s..PRSA
leadership is again impeding coverage of the Assembly by
saying reporters are not delegates and therefore must stay
at the back of the room, outside the delegate area, where
seeing and hearing are difficult and taking pictures is
almost impossible. For many years, until PRSA set a new
policy in the mid-1990s, reporters were allowed to sit anywhere
in the Assembly since a reporter or two were barely noticeable
among the 270+ delegates.