The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, October 18, 2006, Page 1
DOE ISSUES LARGE RFP FOR ENERGY
The Dept. of Energy is
considering a multimillion-dollar, five-year PR effort backing
alternative energy technologies and conservation practices.
The DOE issued an RFP
on Oct. 2, after taking several months to approve the solicitation,
for the planning and implementation of a full-scale marketing
and PR campaign through its Office of Technology Advancement
and Outreach. That entity is responsible for promoting awareness
of alternative energy sources and energy efficient technologies.
The effort, which could
be awarded to multiple firms, is divided into four parts:
marketing and media support, strategic planning, research
and evaluation; development of creative materials like brochures;
Internet efforts, and development of state and stakeholder
partnerships. A budget cap has been set at $5M per year
for those tasks cumulatively.
The RFP was issued by
DOEs Office of Energy Efficiency and Renewable Energy,
based in Golden, Colo., with a budget of $280 million. The
contracting officer said the PR work could be handled from
the winning bidders base of operations.
The DOE wants firms pitching
for any of the contracts four parts to forge proposals
covering the entire period of the resulting contract
including its two-year base and three year-long options.
Most of the solicitation
is being run electronically including submission
of proposals (due Nov. 16) via the DOEs IIPS
MYERS TO DUNKIN.
Dunkin Brands has hired Margery Myers for the senior
VP-communications post. The 48-year-old executive joins
from Talbots. She signed on at that specialty retailer in
`94 and exited as VP-corporate communications and PR.
Dunkin Brands is the parent of Dunkin Donuts,
Baskin-Robbins and Togos, the California sandwich
The company was acquired by a consortium of Bain Capital,
Carlyle Group and Thomas L. Partners private equity firms
in March in a deal worth $2.5B to Pernod Ricard. Myers reports
to DB CEO Jon Luther.
who held top PR posts at Fidelity Investments and Texaco,
has joined executive search firm Marshall Consultants as
chairman. He also spent a decade at Hill & Knowlton.
MC specializes in PR, corporate, investor relations and
marketing communications jobs.
GLOVER PARK RUNS SWIFTS
The global banking consortium thrust into the debate over
the Bush Administrations anti-terror tracking of financial
records is using the Glover Park Group for crisis communications
and issues management.
Known as Swift, for Society for Worldwide Interbank Financial
Telecommunication, the previously obscure Brussels-based
cooperative routs about $6 trillion in daily financial transactions.
The New York Times reported in June that the Bush
Administration is using a secret program run by the CIA
to track financial records like wire transfers to and from
individuals suspected of Al Qaeda ties.
Euan Seller, public affairs manager for Swift in Belgium,
said in an e-mail that Glover partner and former President
Clinton press secretary Joe Lockhart is handling issues
and crisis work for the cooperative.
Glover Park Group is advising us in the U.S. regarding
the U.S. terrorism investigations, he said. GPG
also provides us with crisis management expertise to set
up communications processes and to train people at our U.S.
operations. GPG is based in D.C.
In Europe, the E.U. affairs group of Fleishman-Hillard
in Brussels counsels Swift. New York financial communications
firm Intermarket, formerly Trimedia, handles marketing communications
and PR in the U.S.
KOVITZ TO EDELMAN.
Lisa Kovitz, managing director in Burson-Marstellers
brand marketing group, has taken a post at Edelman. She
is senior VP/media strategist in its consumer practice.
At B-M, Kovitz worked with Old Navy, British Airways, Orbitz
and Lincoln Mercury. During a 25-year career, She was at
Hill & Knowlton, Cairns & Assocs., and Dorf &
Stanton. She is program chair of the Publicity Club of New
Yorks meet the media program, and past
president of Women Executives in PR.
CONFUSED PRESS FRUSTRATES
"The Ethics of Being Genuine: How Well Are We Doing?"
was the title of a Sept. 22 program put on by PRSA/Pittsburgh.
But instead of examining the ethical flaws of PR pros, two
veteran newspeople who were panelists talked mostly about
economic pressures on media that are impeding press/PR relations.
Describing the friction between reporters and PR people,
Madelyn Ross, former managing editor of the Pittsburgh
Post-Gazette, said the two groups constitute "a
(continued on page 7)
Edition, October 18, 2006, Page 2
WAL-MART GETS ANOTHER PR
The contentious PR battle
between two groups on different sides of the Wal-Mart debate
took another turn last week as a Washington Post
photographer was outed for freelancing for the retailer-backed
and Edelman-guided Working Families for Wal-Mart.
Wal-Mart Watch, backed
mainly by union funds, revealed that Post photog James Thresher
was the man identified only as Jim on WalMartingAcrossAmerica.com,
a project backed by the Working Families group.
The Associated Press said
Wal-Mart outfitted Thresher and a partner with an RV to
drive cross-country and stay overnight in Wal-Mart parking
lots, taking pictures and interviewing employees and customers.
in a profile of the project on Oct. 8 reported that Jim
wouldnt reveal his last name or his identity because
he said he wants to protect his employer. The Post, after
hearing the revelations, said Thresher should not have done
the freelance work and ordered him to remove the photos
and editorial from the site and to pay back the cost of
A spokesman for the union-backed
group called the incident another PR black eye for
Meanwhile, WF has lost
a former advocate. Ron Galloway, a filmmaker and member
of the national steering committee for the group, has resigned
over policy differences. Galloway produced a flattering
film Why Wal-Mart Works, releasing it at the
same time as the critical documentary Wal-Mart: The
High Cost of Low Price. He said Wal-Mart had no role
in its production.
He left because he disagreed
with Wal-Marts decision to impose wage caps on employees.
He also said he would stop sales of his pro-Wal-Mart movie
in order to produce a new version that would include his
views on wage caps, according to the Wall Street Journal.
WEBSTER JOINS AQUARIUS ADVISERS.
Mel Webster, one of the original partners of the legendary
Copithorne & Bellows hi-tech PR shop, has rejoined David
Copithorne and Stephen Cooper in their Aquarius Advisers
venture that was set up this year.
AA, which expects to move into offices in Bostons
financial district by year-end, says its goal is to handle
the value communication cycle, which includes
strategic counsel, content development and campaign management
for corporate, government, and non-profits.
Webster, who also spent seven years at Miller Communications,
has counseled IBM, Hewlett-Packard, and EMC. He joins from
fama PR in Boston.
Cooper was a principal at C&B, and worked on Cisco
Systems, Xerox and Iomega. He left in `98 before C&B
was sold to Porter Novelli in `00.
Copithorne helped build his shop to include more than 300
people in the U.S., Europe and Asia-Pacific.
He exited as CEO of Porter Novelli International in `02.
Copithorne kept busy as a consultant, investor and part-time
chief marketing officer at Outside The Classroom, a web-based
alcohol prevention and behavioral health management venture.
AA has worked for divisions of Pitney Bowes, and smart
growth developer MassInnovation.
5W WORKS TO FREE JAILED U.S.
5W Public Relations is promoting the Albanian American
Civic League and its call for the U.S. Congress to demand
the release of a group of Albanians imprisoned in Montenegro
on what it believes are trumped up terrorism charges.
The AACL feels officials of the newly independent country
that split from Serbia arrested the group in order to keep
its ethnic Albanian population in check.
The League claims the prisoners, which include two U.S.
citizens from suburban Detroit who were vacationing in Montenegro,
have been humiliated and tortured since the arrest on Sept.
9. It wants Montenegro to explain how the men present a
threat to the state, and an independent probe of the incident
by the Council of Europe.
AACL, which has 700,000 members, is eager to showcase Montenegros
human rights flaws to pressure the country as it seeks membership
in the European Union.
Former Congressman Joseph DioGuardi (R-NY) heads the AACL,
which is committed to protecting the rights of Albanians
in Albania, Kosovo, Montenegro, Macedonia, Serbia and Greece.
WS GUIDES MONSTER THROUGH
Weber Shandwick is handling Monster Worldwide and the fall-out
surrounding the Oct. 9 resignation of its founder &
CEO Andrew McKelvey. William Pastore, who joined Monster
in `02, is the new chief.
McKelvey, 71, said it was tough to leave the search and
recruitment company after 39 years, but felt that he could
no longer devote the time dealing with growth and the probe
into its stock option practices.
His departure follows the September suspension of general
counsel Myron Olesnyckyj. He was suspended pending
the results of the ongoing review of the companys
historical stock option grant practices.
MW, in July, said it may have to restate financials because
of the options grant.
With McKelveys exit, MW created an executive committee
of three independent directors to tap their insight on corporate
Sal Iannuzzi, CEO of Symbol Technologies heads that group.
He is in the process of selling ST to Motorola in a $3.9B
deal that may close early next year.
SHOW TIME FOR FENTON.
Fenton Communications CEO David Fenton is among co-stars
of The U.S. vs. John Lennon, a movie about the
transformation of the former Beatle into an anti-war activist
and the Nixon Administrations effort to deport him.
Fenton is described as a photographer and activist in the
His images of demonstrations against the Vietnam War are
used in the flick.
Other co-stars who talk about their memories of both Lennon
and the anti-war movement are Walter Cronkite, G. Gordon
Liddy, Geraldo Rivera, Angela Davis, John Dean, Bobby Seale
and Noam Chomsky.
The Lippin Group does PR for the movie.
Edition, October 18, 2006, Page 3
AIR AMERICA HITS TURBULENCE.
America, the liberal radio network that was habitually hobbled
by financing woes, has filed for Chapter XI.
filing comes following breakdown of negotiations with a
creditor, according to the Associated Press.
says it plans to stay on the air until it hammers out a
rescue package. The company has lost $13M this year on top
of deficits of $20M in 05 and $9M in 04.
network also reports that Scott Elberg has replaced Jim
Wiggett as CEO. Elberg joined last year from New York's
WLIB. Wiggett took over the top spot on an interim basis
with the departure of Danny Goldberg in April.
Franken, Robert Kennedy Jr., Randi Rhodes, and Jerry Springer
are among luminaries of the network that bills itself as
the home of Americas progressive talk.
BERNSTEIN LEAVES IR UPDATE.
Laura Bernstein, editor
the past four years of the monthly Investor Relations
Update of the National Investor Relations Institute,
has left her post.
She could not be reached
nor was there any immediate comment from Nancy Humphries,
who succeeded Louis Thompson as NIRI president and CEO earlier
this year, or Maureen Wolff-Reid of Sharon Merrill Assocs.,
Boston, the elected chairman of NIRI.
Some members said they
have not received issues recently of IR Quarterly,
which is also published by NIRI.
Leaving the NIRI staff
in the wake of Thompsons retirement were his son Eric,
who was a staff assistant, and Heather Sieber, who was named
the first full-time PR staffer of NIRI in early 2005. She
was VP of communication.
Information about IR Update
on the NIRI website is dated 2001 and gives circulation
in 2000 as 5,600.
NIRI's membership plummeted
after the 2001 dot-com collapse to about 4,500. The main
part of the NIRI website claims circulation of IR Update
as "more than 4,500."
NIRI reported record cash
and investments of $5,299,547 as of Dec. 31, 2005. Salary
and benefits of Thompson totaled $432,929 in 2005.
The August issue of IR
Update had 20 pages and included full page ads by Business
Wire, PR Newswire, Financial Relations Board and IrNavigator,
and Hot Targets.
CURTCO TAKES ROBB OFF THE
CurtCo Media, which publishes
the high-end Robb Report and Wealth, has called
off the auction of its glossy lifestyle guides because CEO
William Curtis couldn't get the number that he expected.
More than 60 firms, mainly
private equity operators, submitted bids when the auction
opened in April, but a dozen were left at the altar when
Curtis pulled the plug.
The company now says it
is a buyer and expects to make an offer on some of the Time
Inc. magazines that have for sale signs on them.
Goldman Sachs refereed
NYTS JANOFSKY TO BLOOMBERG.
Michael Janofsky, a 20-year
veteran of the New York Times, is joining Bloomberg
News in Los Angeles.
Based in D.C., Janofsky
covered domestic policy issues with an emphasis on energy
and the environments. Prior to D.C., he was the NYTs
Denver bureau chief.
Before joining the Times,
Janofsky worked for the Miami Herald and Baltimore
takes op-ed reins at N.Y. Times
Andrew Rosenthal, son
of legendary Timesman Abe (A.M.) Rosenthal, has been promoted
to editorial page editor of the Times, effective January
1. Rosenthal, who was deputy editor for the page, will succeed
Gail Collins, who plans to take a book leave to pen a sequel
to her 2003 tome, Americas Women.
Collins is slated to return
next July as an op-ed columnist for the paper.
Rosenthal, 50, has held
several editing posts at the Times. He started with the
paper in 1987 as a correspondent after serving as Moscow
bureau chief for the Associated Press.
Collins, 60, had been
editorial page editor since 2001 after serving as a columnist
and edit board member.
TNR CHIDES ANTI-DEFAMATION
The New Republics
Oct. 16 editorial slaps the Anti-Defamation League for going
too far with concern about some not getting the joke of
the soon-to-be-released satirical film, Borat: Cultural
Learnings of America for Make Benefit Glorious Nation of
The ADL released a statement
on Sept. 28, saying the premiere of Sacha Baron Cohens
new film featuring his farcical character Borat
has raised anew concerns among some in the Jewish community
about the character's boastful expressions of anti-Semitism
and stereotyping of others.
TNR notes the film, which
presents The Running of the Jew as a favorite
Kazakh pastime, is utter satire, featuring a fictional character
played by the brilliant British comedian Sacha Baron
Cohen, himself an observant Jew.
The ADLs statement
acknowledges that Cohen's brand of humor may be tasteless
and even offensive to some, and it understands that
his intent is to dash stereotypes, not to perpetuate
It hopes audiences recognize
that Cohen uses humor to "unmask the absurd and irrational
side of anti-Semitism and other phobias born of ignorance
and fear." It fears that people "may not always
be sophisticated enough to get the joke, and that some may
even find it reinforcing their bigotry."
TNR feels Kazakhstan strongman
Nursultan Nazabayev has the most to fear about the film
because Cohen exposes his "intolerance in a way that
no State Dept. report ever will."
The magazine hopes ADL's
plea to "keep audiences away from Borats film
works as well as it did for the "The Passion of the
news continued on next page)
Edition, October 18, 2006, Page 4
WELCOME ON POST SITE.
has enabled viewers to post comments to all articles on
the site for the first time, expanding a program the site
began last summer with a few hiccups.
Brady, executive editor of the site, said "we've rebounded
after some early bumps in our efforts to make washingtonpost.com
more interactive." He said reader interaction is the
foundation of a strategy to make viewers part of "the
conversation about news and issues."
site was criticized last year for turning off comments after
it was bombarded by feedback over a story claiming the disgraced
lobbyist Jack Abramoff gave money to Democrats.
OBSERVER PRAISES ZAREM.
The New York Observer
ran a front-page profile of legendary New York publicist
Bobby Zarem in its Oct. 9 issue.
Zarem, who celebrated
his 70th birthday at famed Manhattan watering hole, Elaine's,
is called a "tubby PR pothead."
He told the weekly that
he gave up drinking in '69 in favor of smoking pot. "Liquor
shut me down and closed me up, and pot opened my mind and
relaxed me and great ideas came to me," he said.
The paper praises Zarem
as "the original" New York publicist. "Stoned
or not, the wiry-haired, pot-bellied, foul-mouthed legend
has a good memory for his own hits," it noted.
Zarem has repped Sly Stallone,
Arnold Schwarzenegger and Ann-Margret, whom he transformed
from a "cheap sex kitten into a glamorous star like
a Rita Hayworth or a Betty Gable."
Movie credits include
"Dances with Wolves," "Saturday Night Fever,"
"Scarface" and "Pee-Wee's Big Adventure."
Zarem describes his mission
as finding and publicizing something fantastic about a client
that other people do not see.
He has never taken a client
that he wasn't excited about. The publicist turned down
Paris Hilton a few years ago because "there was absolutely
no merit or talent there."Zarem was feted by a "throng
of gushing guests," including Donna Dixon, the wife
of Dan Aykroyd. She said of Zarem: "There's not a mean
bone in his body. He has a tremendous love of mankind and
he wants everyone to be successful, which is grand."
Petruzzi has been upped to senior VP-PR at Turner
Broadcasting Systems Turner ad sales and marketing
unit. He is to handle publicity for Turner Sports, the sports
production and programming unit.
TS airs Major League Baseball,
National Basketball Assn., NASCAR, college football and
professional golf content.
He joined Turner Broadcasting
in `03 from A&E Television. Petruzzi reports to Shirley
Powell, senior VP-corporate communications for TBS Inc.,
which is part of Time-Warner.
Blog publisher PajamasMedia
has added two editors for Paris and Washington. Nidra
Poller, an American novelist who has written for
the Wall Street Journal and National Review,
will pen a weekly column on the French media. Richard
Miniter, who wrote the books Losing Bin Laden
and Shadow War, is a terrorism expert and will cover
D.C. for the company, which focuses on media and politics.
Crombie, senior editor for International Financing
Review in New York, has been named editor of LatinFinance,
based in Miami. He heads all editorial operations for the
title, including the magazine, Daily Brief, and its
Crombie covered Latin
America, U.S. structured finance, and U.S. fixed income
for IFR. He was previously product manager of Thomson Financial's
real-time web-based Latin American joint venture with Dow
Jones Newswires. Previously, he was a correspondent for
Reuters in Mexico City and London, focused on commodities.
Publications has purchased three-year-old home design
magazines Home Miami and Home Fort Lauderdale
from its two founders. All staff will remain with the magazines,
including co-founders John O'Connor, who is editor-in-chief,
and Jim Baxter, real estate editor. WP, which partnered
with Sweden's Bonnier in May to pursue acquisitions, said
it would add the two titles to its lifestyle group alongside
Saveur, Garden Design and Florida Travel
radio unit has kicked off a four-hour weekly podcast which
is available free via iTunes. A 30-minute "best of"
podcast will also be made available on motortrend.com.
America, a Spanish-language TV network in the U.S.,
has launched a channel in Washington, D.C., carried by Comcast.
AA is part of the Mexican conglomerate Grupo Salinas.
has acquired Quizzilla.com,
a teen social network site, for its MTV Networks unit. The
site features quizzes, poetry, polls, fiction and non-fiction
and other content.
Huntington Herald-Press, the newspaper owned
by the family of former Vice President Dan Quayle, is up
for sale. The Indiana-based daily, which was launched in
1848, has a weekday circulation of more than 7,200. Quayle
was once its associate publisher.
has launched a virtual bureau on Second Life, the online
role-playing site. Its avatar is modeled after technology
reporter Adam Pasick. The move is designed to broaden Reuters'
appeal among young people by giving the 155-year-old news
service a "certain with-it-ness," Reuters CEO
Thomas Glocer told the New York Times.
Edition, October 18,
2006, Page 5
OF PR FIRMS
TAPS LEWIS FOR SECOND LIFE PR.
Lab, the technology company behind the virtual world Second
Life, has tapped Lewis PR as its global agency of record,
following a review.
San Francisco-based firm will support Linden's quest to
attract millions of users for SL and to reach out to marketers
looking to establish a presence in the digital realm.
VP Morgan McLintic heads a team of five in the U.S. for
the account. In a statement, he called SL "disruptive,
engaging and interactive," adding, "the world
may be virtual, but the experiences and enjoyment are real.
We're hoping to provide a glimpse at some of those experiences."
won the account following a two-way pitch process. Catherine
Smith, director of marketing for Linden, declined to name
the other finalist but said five agencies responded to an
RFP. She said Linden had used San Francisco-based Flashpoint
PR in the past but that firm declined to pitch amid Linden's
search for a firm with global reach.
said she conveyed early on that she felt she was the press
officer for an emerging country. She noted that Lewis came
back with a pitch as the "ministry of information."
"I felt like they really got what I was asking for,
which was total immersion and becoming a part of the [SL]
world," she said.
was set up in 1999 by the former chief technology officer
of RealNetworks, Philip Rosedale.
September, Text 100 was the first major PR firm to set up
a virtual office in SL.
ROBINSON HANGS A SHINGLE.
Ken Robinson, former VP
of communications for the Pennsylvania Medical Society who
has counseled or been on staff at several public institutions,
has set up shop in Harrisburg, Pa., to provide media relations
Robinson was also press
secretary for the Penn. Dept. of Corrections, provided media
training to the U.S. Justice Dept. and started his career
as a radio news director. His new firm is Robinson Group
Strategic Communications. www.robinsonstrategies.com.
MarCom, Sanford, N.C., has launched a sports and
event marketing unit in its 10th year. The firm works for
the Carolina RailHawks, racecar driver Kerry Earnhardt (son
of Dale), and triathlon producer Set Up Events. ....Marsh
Communications, Atlanta, is marking its fifth year
handling PR, IR and marcom in the financial sector. John
Marsh heads the shop with a client roster that has included
Appalachian Bancshares, Southeastern Bank Financial Corp.
and FedEx. ...Marmillion
& Co., Washington, D.C., produced seven media
events in six days for its ongoing work for the Americas
Wetland Campaign. The firm is trying to help that campaign
raise issues of coastal protection and restoration along
the Gulf Coast following Hurricanes Katrina and Rita. The
campaign began well before those natural disasters hit the
Klores Communications, New York/FTD, floral products
and services, for PR including the launching of the Todd
Oldham partnership and its seasonal product offerings, generating
brand awareness of FTD, and supporting ongoing marketing
efforts. VP Liz Anklow heads a team of five focused on consumer
media. DKC beat three firms for the year-long contract.
Global Communications, New York/Sun International
Hotels & Resorts, African resorts, for PR.
PR, New York/Mercator Risk Services, wholesale insurance
broker; Scottrade, online investment firm; SNL Financial,
business information provider, and Tangerine Wellness, corporate
& Associates, New York/
ImageWare Systems; SYS Technologies; Avatech Solutions,
and Savient Pharmaceuticals.
Hammond & Associates, New York/Newport Beach
Conference & Visitors Bureau; Bimini Bay Resort &
Casino (Bahamas); Remote Lands, luxury travel focused on
Asia, and the Mount Washington Resort at Bretton Woods (New
Speer Beardsley, New York/Natural Health Trends Corp.,
international direct selling company, for PR, marcom and
& Co., New York/57 Main Street Imports, wine
and spirits importer, for PR.
PR, New York/Fannie Mae Foundation, for its Help
the Homeless Walkathon celebrity program; QD3 Entertainment,
urban content distributor headed by Quincy Jones III and
former Microsoft exec Paul Campbell, and Access 360 Media,
youth media network.
Group, East Rutherford, N.J./The Motley Fool, as
AOR for PR.
Communications, Boston/Idiom Technologies, globalization
management systems software, for PR, and EnerNOC, clean-tech
company, for U.S. PR support.
PR, Baltimore, Md./Davinci Virtual, virtual support
services for small businesses, as AOR.
Communications Group, Silver Spring, Md./Techbooks,
media content management, as AOR for PR.
Ink., Miami Beach, Fla./Morgans Hotel Group, for
its Delano hotel brand; Table 8 South Beach; Motley Bird,
energy drink; Casa Decor Miami 06.
strategies, Dallas/Services of Hope Entities, youth
and adult programs, for pro bono PR, messaging and media
Finn, San Francisco/Soaptronic, touchless hand sanitation
devices and services, as AOR. The companys Germstar-to-Go
product has been embraced by Hilton Hotels and Norwegian
Edition, October 18, 2006, Page 6
FIRMS FIGHT BACK.
National Assn. of Broadcast Communicators and PRSA have
issued a joint statement, attacking the Center for Media
and Democracys study that found 77 TV stations aired
VNRs without properly disclosing the source of the material.
(The CMD probe has triggered a Federal Communications Commission
review of disclosure practices.)
say CMD's report "seriously distorts the Commission's
rules concerning VNRs and creates the false impression that
numerous broadcast stations across the country are violating
pair says FCC mandates sponsorship identification only when
VNRs deal with controversial issues of public importance,
political matters and instances where TV stations received
payment or other consideration for broadcasting pre-packaged
duo argues that hardly appears to be the case with the CMD
flap. Those uncovered "abuses," according to the
statement, dealt with non-earth shattering subjects such
as holiday gift ideas, floral care tips, versatility of
pancakes, use of candy flavored lip gloss and the shortage
of auto technicians.
NABC and PRSA say VNR distributors have the "professional
responsibility to faithfully inform broadcasters of the
true origins" of supplied footage, but it is up to
broadcasters to "disclose the sources of those materials
to the public in the best way they see fit."
partners say current FCC regulations rely on broadcasters
to use their own discretion in determining which issues
are controversial or political. It wants the Commission
to "preserve that same latitude for broadcasters to
exercise their own creativity and judgment in how they identify
the source and sponsorship of all third party materials
NABC is composed of broadcast PR firms, VNR makers/distributors
and satellite media companies.
include Auritt Comms.; D S Simon Productions; DWJ Television;
Gordon Productions; Gourvitz Comms.; Home Front Comms.;
KEF Media Assocs.; Medialink; MultiVu; News Broadcast Network;
On the Scene Productions; PLUS Media; VNR-1 Comms., and
West Glen Comms.
Wire is celebrating its 45th anniversary in 2006.
In other news, the company named 13-year veteran Marcia
Taylor as director of licensing and content development.
She is charged with expanding the newswires online
visibility across portals, aggregators and databases. ...PR
software developer Vocus
plans to announce a music and entertainment business press
release service on Oct. 24 with VNU unit Billboard.
Vocus acquired online syndication and search engine optimization
company PRWeb this year. The venture is titled Billboard
Publicity Wire and the companies said it will offer direct-to-consumer
distribution at a price that is suitable for everyday
marketing and not just major announcements. ...PRSAs
Counselors Academy said its spring conference will
be in Los Cabos, Mexico, from June 10-12. Info: counselorsacademy.org.
Moore, former managing editor for the Greenwich
Post and a senior writer for Real Estate Weekly,
to Walek & Associates, New York, as an A/E.
Chizmadia, a veteran PR executive in the chemical
industry, has left Holcim after 15 years for a VP post at
$50 billion chemical giant BASF Corp. Chizmadia takes the
title of VP of corporate communications, starting Oct. 16,
for the Florham Park, N.J. company. He is tasked with overseeing
advertising, marketing communications, media relations,
employee communications and other PR tasks. He takes the
VP post left vacant by the departure of Don McGrath earlier
this year, who is now VP of communications at Eaton Crop.
Davies, SVP for Ogilvy PR Worldwide, to Schering-Plough
Corp., Kenilworth, N.J., as director of global product comms.
and advocacy relations.
Reinhardt, VP of community relations for AOL, Jody
Arlington, a media consultant to Sundance Institute
and Silverdocs, and David
Bartlett, former parter at Rowan and Blewitt, to
Weber Merritt, Washington, D.C., as senior communications
Schofield, public affairs counsel for the Mortgage
Bankers Associations govt affairs unit, to The
Herald Group, Washington, D.C., as a VP. She handled post-Katrina
issues at the MBA and previously worked for Rep. Ben Cardin
(D-Md.) and the Clinton Admin.s Office of Legislative
Wax, who headed her own firm and previously was a
senior VP and deputy GM in Edelmans consumer marketing
unit, to Luquire George Andrews, Charlotte, N.C., as senior
vice president, director of PR. Earlier, Wax was VP and
director of PR for Lindsay, Stone & Briggs in Madison,
Wisc. She is a former feature writer for the Chicago
Tribune and Daily Herald and served as guest
editor for Mademoiselle magazine.
Burch, PR specialist for Frederik Meijer Gardens
& Sculpture Park, to Lambert, Edwards & Associates,
Grand Rapids, Mich., as a senior associate in the firms
consumer practice. He was formerly a senior A/E for Ruder
Finn in Chicago. Kristen
Heffern has joined LE&A as an associate. She
was formerly media relations manager for the Womens
Studies program at East Tennessee State Univ.
Simmons, executive editor, Fort Worth Business
Press, to Burk Advertising & Marketing, Dallas,
Tex., as director of PR.
Seldon to VP, The Rosen Group, New York. She heads
publishing accounts for the firm like VNU Business Publications,
Smithsonian Business Ventures and Kiplinger Washington Editors.
Shadle to deputy president of Edelmans central
U.S. region, including Chicago, Dallas and Austin. Shadle
also serves as co-leader of the firms corporate practice,
spanning its 13 U.S. offices. He has served as EVP, managing
director of the firms Chicago-based corporate affairs
Edition, October 18, 2006, Page 7
from page 1)
and profit-minded media owners are blurring the line between
news and ads, said Ross. Agreeing was panelist Dennis Roddy,
Post-Gazette columnist, who added that reporters
have been hit with 25 years of concentrated demonization
by political interests and by their portrayal
in movies and TV.
said new examples of ads being palmed off as news occur
every day while Roddy said the slums of
journalism are celebrity coverage because celebs have
the right of first edit. He fears that habit may spread
to other parts of news coverage.
editorial staffs mean that reporters don't have enough time
to do proper stories or enough time to deal with PR pros,
people put out legitimate stories and hear silence
back, she said, so their efforts become more
and more extreme to get attention.
Us Alone, Say Editors
35-year veteran of the Post Gazette and its acquisition,
the Pittsburgh Press, who has been in PR for the
past year at the University of Pittsburgh, was shocked at
the attitudes editor panelists displayed at a recent conference
on media relations.
repeatedly told the "unvarnishedof which I am
now onenot to bother them," said Ross.
editors said they were "really busy, with lots to do,
and PR people keep sending this stuff expecting an answer,"
she said. This same message was given "over and over
and over and I said to myself, this is not a functional
relationship," she added.
editors need the "ethical PR work that goes on day
in and day outthey need it desperatelybut they
don't think they do," she said.
editors want PR pros to stay away "until they need
us, and then they'll bother us," she said.
who is associate vice chancellor for media relations at
UP, said she found that PR staffers at UP are as concerned
with accuracy as newspeople.
Demonized for 25 Years
says the public has a low opinion of the press not only
because advertising pressure is eroding editorial independence
but because "the public's "view of newspeople
has been obscured by 25 years of concentrated demonization
that's been thrown on us by people with a political agenda."
to elaborate on this after the program, Roddy said the criticism
has "certainly been fed by the right-wing" but
has also come from the portrayal of journalists on TV and
in the movies, "which are hardly bastions of conservative
have been so "caricatured" by both the left and
right as agents of various agendas, "that we've been
taught to act on the job as if we're doing something wrong,"
said the real scandal about the use of TV personality Armstrong
Williams to do PR for the Dept. of Education for its No
Child Left Behind program was that Williams was not
only an announcer but also had a PR firm.
the heck is someone who owns a PR firm doing in the news
media?" she asked.
is also disturbed by medical and business sections in Time
and Newsweek that are really ads. News
and PR pros may realize this but not the general public,
she said. She recalled stories that have "a little
ad at the end" saying the stories are sponsored by
"Dick's Sporting Goods" or whatever and asked
if that is "legitimate news or something Dick's put
system is being corrupted by this "back and forth,
back and forth," she added. "You can't tell anymore
what's legitimate info and what is not."
faced with declining ads and circulation, are "not
sure" about their mission anymore and "they're
trying to provide everything, trying to replace every specialty
magazine, every medium, every other newspaper (but) nobody
can afford that with full time journalists." So part-time
specialists that may have business interests are being used,
PRSA MEMBERS SEEK DELEGATES'
PRSA chapter leaders are
seeking the identities of the 270 Assembly delegates who
represent the 110 chapters of PRSA but so far have been
The delegates, who meet
Nov. 11 in Salt Lake City, were to have been elected by
Dec. 1, 2005, according to PRSA's bylaws.
However, those chosen
may not be able to attend the Assembly that is nearly a
year later and PRSA h.q. staff compiles the final list in
the months before the Assembly.
The complete list was
published in previous years prior to the Assembly but the
2006 board apparently has halted this practice.
About one-third of the
delegates are not elected but are "appointed"
by chapter boards, according to a 2004 survey of the delegates.
Attending by "convenience" are 9% of the delegates.
PRSA's website carries
an analysis of the 321 delegates by eight categories. The
identities of the members of seven categories are known16
board members; 19 section heads; 10 district heads; three
delegates-at-large, and one each from the College of Fellows,
PRSSA and Canada. Eligible from chapters are 270 delegates.
The PRSA board, headed
by Cheryl Procter-Rogers as president and Rhoda Weiss, president-elect,
has submitted a counter-proposal to the Central Michigan
bylaw change that would make the national board report to
The proposal is that the
right of Assembly members to propose resolutions that are
"either policy statements or directives," a power
that the Assembly already has, would be "formalized."
This suggestion has come
from PRSA parliamentarian Mark Schilansky, the board said.
He had also proposed last year that the powers of the executive
committee of the board be "formalized" so that
it could act as the full board.
Andrew Corner, president
of PRSA/Central Michigan, said the chapter is not opposed
to the board's counter-proposal "but it does not go
Edition, October 18,
2006, Page 8
veteran reporters have given a good update on
PR/press relations thanks to the Pittsburgh and Oklahoma
City PRSA chapters.
remarks of Madelyn Ross and Dennis Roddy of the Pittsburgh
Post-Gazette are in this issue. The remarks of Steve
Lackmeyer of The Oklahoman and journalism Prof. Mark
Hanebutt, formerly of the Orlando Sentinel, were
in the NL 10/4.
are under a lot of stress these days, said Roddy. Political
interests have demonized them to the extent
they think the very act of reporting is something wrong,
he said. He referred to celebrity coverage as the slums
of reporting because celebs get the right of first-re-write
and expressed the fear this would spread. Lackmeyer gave
several instances of PR pros misleading him and complained
bitterly of pros and others going on a daily
basis to the front office of his paper to place,
change or kill stories.
was angry at unavailable CEOs. Dont tell me
the CEO is out of townget him on his cell phone, get
him on his corporate jet, he said.
who recently left the Post-Gazette to do PR for the University
of Pittsburgh, sees problems on both sides of the fence.
She said short-staffed, economically pressed media dont
have the time to deal with PR pros who have worthwhile materials.
The attitude is Dont bother us but well
bother you when we need you, said Ross. Ad-hungry
media are caving to advertisers said Ross, citing the business
and health sections in Newsweek and Time.
A PR pro in Oklahoma City said clients are dead scared
of the media because they dont know how their
quotes will end up looking in print.
for ethics, 46% of Oklahoma City chapter members said their
employers or clients have asked them to misrepresent,
cover up, exaggerate or withhold information from the media.
reality of press/PR relations is that its a daily
bruising, knock-down battle. Both sides snub each other
regularly, go over and around official contact points, and
use just about every trick in the book to get
what they want.
calls are causing near-hysteria, working PR pros tell us.
The quote of former National
Investor Relations Institute president Tim Cost that corporate
PR experiences a press call as a drive-by shooting
needs to be updated, we were told. When a press call comes
in, alarm bells go off all over the building,
said PR pros. Not only PR, but the CEO and CFO offices get
involved as well as legal and other staff and line executives.
They want to know what does the press want and what
are we going to give them, said the sources.
Current fashion is that
personal relationships with reporters are all but forbidden.
Todays PR pros are ultra-serious, even grim,
almost never cracking a joke, say veterans.
president Cheryl Procter-Rogers told the Jacksonville, Fla.,
chapter Sept. 7 that 2007 is the 25th anniversary of the
Tylenol murders and Johnson & Johnsons handling
of them is an example of ethical PR. We hope
J&J, which has an extensive ethics code, will clear
up the mythology about its handling of this crisis.
There was no instant
withdrawal of Tylenol capsules as claimed in The Insider
movie in 2000. Actor Russell Crowe says CEO James Burke
didnt wait for the FDA to tell him, he just
pulled Tylenol off the shelves in every store right across
America instantly. PR textbooks say about the same
thing. J&J at first removed two lots, MC2880 (93,000
bottles) and MD 1910 (171,000), trying to localize
the problem. The murders were traced to Tylenol capsules
on Thursday, Sept. 30, 1982. The real heroes were the police
and firefighters who roamed the Chicago neighborhood with
bullhorns warning residents not to take Tylenols (50 additional
deadly capsules were found). J&J pondered the problem
over the weekend and started ordering a nationwide withdrawal
of the capsules the next Tuesday after a man in Oroville,
Calif., almost died from a poisoned Tylenol. Because of
instant reporting by the press, hardly anything
labeled Tylenol was left in any store by that time. J&J
portrayed itself as very helpful to the press but never
held a press conference. Karen Ryan of Ryan Group PR, Washington,
D.C., but then assistant business news editor of ABC-TV
(she was featured on the recent controversial U.S. Health
Dept. VNRs) told a PRSA/New York meeting April 28, 1983
that up until the Tylenol crisis, when all of a sudden
they had to deal with us, J&J would not
give reporters the time of day. Interviews involving
camera crews would be cancelled at the last minute when
everyone was assembled, she said. A call to the J&J
PR dept. was not returned.
current example of stonewalling is provided by NIRI.
Laura Bernstein, the editor of NIRIs monthly IR
Update the past four years, either quit or was suddenly
fired. She is the sister of Washington Post reporter
Carl Bernstein of Watergate fame. Nancy Humphries, who succeeded
Lou Thompson as president/CEO, would not return calls nor
would elected chair Maureen Wolff-Reid. This is par for
NIRI. Heather Sieber, the first on-staff PR
person at NIRI, who recently quit, never spoke to us nor
returned any e-mails in a year and a half on the job. Circulation
figures for IR Update on the NIRI website are dated 2000,
six years ago. Thompsons salary/benefits in 2005 totaled
$432,929, or 8.3% of NIRI revenues of $5.19M. Thompsons
pay ballooned in spite of the fact that NIRIs membership
fell from 5,300 to 4,400.
The NIRI ethics
code lacks the word public. NIRI books
dues as cash although the dues are not yet earned. Although
NIRI once talked about IR/PR convergence, IR
has carved out a separate, Wall Street-oriented existence
Corporate PR pros know
better than to deal with anything involving company finances.
NIRI chapters dont file IRS 990 statements while PRSA
chapters do so. Does this meet IRS rules?