The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, November 1, 2006, Page 1
ANTONIO EYES WASTE COLLECTION PR.
Antonio is looking for a firm to develop and guide a year-long
public education effort as the city moves to automated garbage
and recycling collection over the next three years.
second most populated city in Texas (1.1 million as of the
2000 census) has issued an RFP to provide bi-lingual PR
and marketing services for its Environmental Services Department
to support the transition. The effort includes media, youth
and resident outreach, development of a slogan, mascot,
education materials, advertisements, PSA development, and
a redesign of the ESDs website.
pre-proposal conference has been set for Nov. 1 with pitches
due Nov. 15. Gwen Schuler, public information officer ([email protected]),
CSV SPEAKS FOR PEQUOT.
Citigate Sard Verbinnen
reps Pequot Capital Management, the $7B hedge fund that
has been the target of a Securities and Exchange Commission
probe into insider trading.
Pequot founder Art Samberg
informed investors on Oct. 5 that the SEC does not plan
any enforcement action related to the insider trading investigation,
but the probe continues. The SEC interviewed former Pequot
chairman John Mack, who now heads Morgan Stanley, about
any tips that he may have provided Samberg.
The New York Times
(Oct. 22) ran a lengthy story, SEC Inquiry on Hedge
Fund Draws Scrutiny, that questioned whether Mack,
a top contributor to President Bush, received any special
treatment from the SEC.
The Senate Finance and
Judiciary committees are investigating the SECs handling
of the Pequot probe.
BRO DEPARTS FDA FOR CAREMARK.
Susan Bro, senior communications
director for the U.S. Food and Drug Administrations
Office of the Commissioner, has moved into the pharmaceutical
industry with a senior PR post at Caremarx Rx in Tennessee.
Bro has been the FDAs
chief spokesperson and senior strategist for communications
under commissioners Mark McClellan and Lester Crawford.
She takes the title of
senior VP, corporate communications, for Nashville-based
Caremarx, which provides drug benefit services to corporate
and government health plans in the U.S.
Previously, Bro was director
of corporate media relations for Pfizer and earlier led
healthcare client teams at Burson-Marsteller and Cohn &
WPP SHARES TUMBLE.
WPP Groups shares
registered their biggest drop in three years as the British
ad/PR shop failed to meet revenue expectations. Its stock
tumbled 4.4 percent on Oct. 27 as revenuesminus currency
swings and acquisitions, rose four percent for the third-quarter
below the 5.2 percent forecast among the 11 analysts in
a Bloomberg News Survey.
CEO Martin Sorrell cited
the U.K. and Continental Europe as the major drags on performance.
Britain showed one percent growth, while the Continent was
up three percent. That pales in comparison to the eight
percent gain in North America and the 16 percent rise in
Sorrell remains confident
of meeting WPPs full-year growth targets despite concerns
amongst some commentators about the U.S. economy, twin deficits,
the indebted consumers, and the direction of interest rates
and commodity prices and the impact on inflation.
Despite WPPs less-than-robust
performance, its PR and PA group (Hill & Knowlton, Burson-Marsteller,
Cohn & Wolfe and Ogilvy PR Worldwide) performed well,
up 12 percent from the strong 05 period.
BURGESON TO BG&R.
Griffith & Rogers has hired Eric Burgeson, who was chief
of staff to Energy Secretary Sam Bodman, as VP to beef up
its energy practice.
That unit is currently
staffed by BG&R co-founder Ed Rogers, COO Loren Monroe,
former energy and environmental advisor to Sen. Pete Dominici
(R-N.M.), and Brant Imperatore, the former aide to Rep.
Richard Baker (R-La.) who doubles as head of BG&Rs
financial services practice.
Burgeson served as an
aide to Bob Dole and joined the Bush Administration from
the Mercury Group.
J&J'S NIELSEN DEFINES
VALUES FOR PR.
Bill Nielsen, retired
corporate VP of AP, Johnson & Johnson, said PR has the
unique job of building a reputation for trustworthiness
for institutions and governments worldwide.
Nielsen, who gave the
International Distinquished Lecture to the Institute for
PR Oct. 11 in London, said the role of PR is "crucial
and singular" in creating trust.
"We have the opportunity
to set ourselves apart, clarify our roles and responsibilities,
and achieve a singular character for PR that is both palpable
and enduring," he said in the speech at the Reform
(continued on page 7)
Edition, November 1, 2006, Page 2
HOISTS ANTI-CLONING BANNER.
Response Concepts, the Arlington, Va.-based firm that led
the Swift Boat attack on former Democratic Presidential
candidate John Kerry, reps Missourians Against Human Cloning.
group aims to defeat Amendment 2 that is slated
for the November ballot that if approved would protect
all forms of embryonic stem cell research allowed under
federal law, according to the St. Louis Post-Dispatch.
MAHC is backed by the Missouri Catholic Conference, St.
Louis Archdiocese and the Missouri Baptist Convention.
contends the Amendment is designed by lawyers and biotech
companies that plan to make billions of dollars by
cloning humans for research. It offers the vision
of a mini-Gold Rush in human tissue as fertility
clinics pay women any amount for their eggs.
MAHC says biotech special interests behind the deception
that is Amendment 2 have spent $30M to buy an amendment
to the Missouri constitution."
claims that page one of the Amendment says it bans human
cloning, but the fine print later on reveals it allows for
somatic cell nuclear transfer. This is the process
that resulted in Dolly the Sheep.
group put together an ad featuring St. Louis Cardinals pitcher
Jeff Suppan and ex-St. Louis Rams quarterback Kurt Warner
against the Amendment, countering a supporting spot by Michael
a leading company in the biotechnology space, is headquartered
in St. Louis. It has not yet been reached for its position
on Amendment 2.
battled activists throughout the `90s on the Frankenfoods
debate over its genetically engineered seeds.
DCI SELLS TCS.
DCI Group, the brass-knuckled
Republican PR firm in Washington, has sold its TCSDaily
online journal to editor Nick Schulz.
Commerce, Society) was published by DCIs Tech Station
unit, and hosted by James Glassman, resident fellow at the
American Enterprise Institute. It was launched to celebrate
the power of free markets, open societies and individual
human ingenuity to raise living standards.
TCSDaily, in May, launched
the Fast Talk Nation website to attack the Fast
Food Nation anti-fast food movie based on Eric Schlossers
The Wall Street Journal
reported then that Glassman pulled the site after dismissing
as theories Schlossers arguments against
TCSDaily has received
corporate funding from American Beverage Assn., ExxonMobil,
McDonalds, General Motors, PhRMA, Gilead Sciences
and Freddie Mac.
The site says previous
sponsorship agreements have expired, and that updates
about the transition in ownership will soon be available.
Glassman is taking over
American Enterprise magazine. He plans to re-launch
the title as The American. Schulz has edited the
site since 01.
BLUE CROSS RIPPED FOR SITRICK
Blue Cross of California,
which has been accused of illegally dumping policyholders
when they get sick, uses Sitrick & Co for crisis work.
The Sitrick role has been
criticized by BC critic, Foundation for Taxpayer and Consumer
Rights public advocacy group, as evidence that the health
organization is more concerned with improving its
public image than honoring its promises to patients,
according to the groups Jerry Flanagan.
The Los Angeles Times
reported last month that Blue Cross settled legal claims
that it dropped patients from coverage after they got sick.
The plaintiffs said they
were left with hospital bills of more than $100K. An attorney
for the plaintiffs would not disclose the settlement amount
received by his clients, but said they wouldnt have
to worry about medical bills anymore.
The FTCR wants California
to regulate against the industry practice of use it
and lose it policy of retroactively canceling coverage
when enrollees get sick.
Blue Cross spokesman Robert
Alaniz is on a temporary leave of absence and
could not be reached. This website was referred to Shannon
Troughton, VP-corporate communications at parent company
Wellpoint in Indianapolis.
She emailed ODwyers
to say that Sitrick has provided Blue Cross of California
with PR counsel on a variety of issues for the better
part of a decade. Sitrick is one of the many
communications firms in California and across the country
that we work with, she added.
GC HANDLES NOBEL PRIZE PR.
Global Communicators handles
PR for Professor Muhammad Yunus who will receive the Nobel
Peace Prize in Oslo during a ceremony on Dec. 10. He is
honored with Grameen Bank of Bangladesh for fathering the
microcredit program that extends mini loans to entrepreneurs
in the developing world.
The Nobel committee cited
microcredit as one of the means to help large populations
break out of poverty. Development from below also
serves to advance democracy and human rights, it said
in awarding the $1.4M prize.
GC chairman Jim Harff
told ODwyers that he has been providing media
advice to Yunus since 04. Around the world,
we have supported Professor Yunus dogged efforts to
communicate the efficacy of microfinance in helping the
poorest of the poor extricate themselves from the cycle
of poverty that afflicts millions globally, said Harff
who handled PR from his Washington perch at Ruder Finn for
Croatia, Bosnia and Kosovo during the heyday of the `90s
GC arranged the media
crush surrounding Yunis visit to Korea on Oct. 20
to receive the Seoul Peace Prize.
The firm also organized
media in Beijing and Tokyo for Yunus.
The Grameen Bank, which
Yunus founded, has made loans worth $5.7B to 6.6M borrowers.
Women got ninety seven percent of those funds. The loan
recovery rate is a spectacular 99 percent.
Edition, November 1, 2006, Page 3
LAUNCHES EVENTS DATABASE.
Associated Press has unveiled a future events database,
AP Planner, as a research and planning tool for thousands
of goings-on across 100 categories.
service is positioned as a complement to the AP Daybook
and available by subscription.
on events is indexed by date, category and organization
with links to websites and media contact information.
services companies eNR Services, Business Wire, and BurrellesLuce
are providing marketing and sales support.
AP is also working with U.K.-based Advance Media Information,
which produces a similar service overseas.
for indexing include press conferences, award ceremonies,
financial announcements and legislative events.
AP is responsible for content and research for the service.
MAG EYES WEALTHY MEXICANS
A privately held Houston
company headed by U.S. and Mexican nationals has launched
a magazine targeting upscale Mexicans who visit the U.S.
TODO Texas launched
this month with the goal of reaching across the border to
get the attention of Mexicans who spend billions in Texas
each year on fashion, dining, education and healthcare.
Initial circulation is
55,000 as a newspaper insert in Mexico City, Monterrey and
The 76-page title garnered
ads from Saks Fifth Avenue, Louis Vuitton, and Cartier.
A December issue has gone
to press and plans are underway for a January/February 2007
edition focused on health and wellness and Texas summer
camps for children.
Offices are in Houston
AUSTIN TAPPED AS VOA CHIEF.
Danforth Austin has been
named director of the Voice of America, succeeding David
Jackson. He will lead the effort to step up VOA outreach
via satellite TV and the Internet to supplement its FM and
AM radio programming.
Austin had headed Dow
Jones & Co.'s Ottaway Newspaper group of community papers.
He was responsible for 3,000 workers in nine states. Earlier
he was deputy national news editor for Wall Street Journal
Reports and Pittsburgh bureau chief.
VOA also tapped Russell
Hodge as director of TV operations. He oversees editorial,
production, program development and talent. Hodge is the
founder of 3 Roads Communications, video production house.
Kerr, former CEO of Meredith Corp., has been named
to Interpublic Groups board of directors.
The 65-year-old executive serves as chairman of Meredith.
Prior to more than a decade
at Meredith, he was VP for the New York Times Co.
LIEBERMAN TARGETS NET.
Sen. Joe Lieberman is
expected to make an effort to get tough on the Internet
a key part of his next term in office if he prevails against
Ned Lamont in the November election, according to a report
in Broadcasting & Cable.
The Connecticut politico
told a listener brunch for WDRC in Hartford
that it was easy for him to turn off raunchy television
a decade ago in order to prevent his four-year-old daughter
from watching. That's no longer the case with the Internet.
Lieberman also noted that
todays kids have a whole new hidden world of
entertainment through a wide variety of devices.
The Progress and Freedom
Foundation's Adam Thierer told B&C that Lieberman is
helping to "change the way Democrats the traditional
defenders of unfettered freedom of speech and expression
in Washington think about those issues."
GREAT MINDS THINK ALIKE.
30) notes that both Nissan and General Motors are running
"startlingly similar ads" that show their cars
are roomy enough for young people to live in for at least
Nissan's "Seven Days
in a Sentra" effort created by TBWA/Chiat/Day broke
Chevrolet's Aveo ads were
created in-house and launched Oct. 23. They were sparked
by a Public Relations Student Society of America competition
that ran in April.
PRSSA chapters are coordinating
the Aveo campaign on campuses throughout the U.S.
NEWS CORP. HIRES MCCAFFREY
News Corp. has hired Chris
McCaffrey, who handled PR for MSN UK, as director of corporate
communications for Fox Interactive Media.
That unit includes MySpace,
a social media site that News Corp acquired last year, plus
McCaffrey joins the News
Corp. team this month.
He also will oversee MySpace's
relationship with its PR firm, Freud Communications. MySpace
launched a British edition in April.
LAUNCH READIES FOR TAKEOFF.
Deborah Martin, managing
editor at House Beautiful Magazine, has signed on
as ME and partner for the new bimonthly Launch magazine,
a glossy publication focused on hobby rocketry, commercial
space travel and exploration.
Mark Mayfield, former
editor-in-chief of House Beautiful, Traditional
Home, and Southern Accents, is EIC of the new
title, which is published by MM Publishing in New York.
Mayfield noted that as
NASAs budgets are slashed, billionaires like Paul
Allen and Richard Branson are making news by funding commercial
space travel ventures. Those efforts have created a level
of excitement not seen since the 1960s, he said.
news continued on next page)
Edition, November 1, 2006, Page 4
RAPS NBC CENSORSHIP.
People for the American Way is "astonished" that
NBC TV is refusing to air ads promoting the Dixie Chicks
documentary, "Shut Up and Sing," about the censorship
of the group because of its criticism of President Bush's
invasion of Iraq.
Dixie Chicks were "banned" from country music
stations throughout the U.S. and the band was forced to
cancel performances mainly in the South.
Electric's NBC unit reportedly says it is not accepting
ads because they are "disparaging to President Bush."
decision, according to PFAW New York Director Andrew Stengel,
"insults Americans' intelligence."
Neas, president of PFAW, is asking its 900,000 members to
contact NBC to protest the censorship. The group is mulling
legal action against the network.
BETS OFF FOR LEWELLEN.
Michael Lewellen, senior
VP-corporate communications at BET Networks, has departed
the cable TV entertainment, news and PA programmer for the
African-American community. He had served as chief spokesperson
for the Washington-based Viacom unit since `99.
Lewellen, who has not
been reached, joined BET from Fox Sports Network, where
he was VP-media relations. Earlier, he handled the Goodwill
Games as PR director for Turner Sports in Atlanta.
Lewellen also worked for
five years at Nike headquarters in Beaverton, Ore. and began
his PR career at Southwestern Bell.
Tom Reynolds, who is BET's
PR contact, did not return a call about replacement plans
for either Lewellan or Nina Moore, who also has exited the
firm to spend more time with her family.
She was executive VP-news
and public affairs.
is producing an audio podcast version of the magazine which
includes all stories from the weekly publication and select
content from its website. The file is available for download
to subscribers in MP3.
Oracle has sponsored free
downloads for the first three weeks of the audio edition.
Network Communications has entered the Southern California
market with its fourth home improvement title, Long Beach
Home Improvement Magazine, a monthly that debuted on
Oct. 19. The publication targets homeowners in Long Beach
and the South Bay Areas and has an initial circulation of
NC publishes home improvement
titles in Atlanta, Washington, D.C., and Dallas. The company
is eyeing publications for Florida, Ohio, and North Carolina.
online magazine based in Halifax, Nova Scotia, has
launched with the aim of providing a positive (yet realistic)
perspective for the "Sex and the City " generation
of women in their 20s and 30s. Filly.ca includes articles,
columns and news on relationships, health/beauty, fashion,
and entertainment. Trylon SMR is promoting the site.
which provides digital images of more than 350 newspapers,
has added the capability for its pressdisplay.com
service for mobile phones.
News Channel and the South Carolina Republican Party
announced they will present the first GOP debate for the
2008 presidential election on May 15, 2007 at the Univ.
of South Carolina in Columbia.
Publishing, owner and publisher of the Santa Barbara
News-Press, has filed a complaint in U.S. District Court
against the Santa Barbara Independent charging the
Independent with copyright infringement, misappropriation
of trade secrets, unfair business competition, and intentional
negligent interference with prospective economic advantage
Ampersand alleges that
the Independent obtained two unpublished News-Press articles
and published one of them in violation of copyright laws.
CLEAR CHANNEL GOES ON BLOCK.
Clear Channel Communications,
the nations leading radio group, has put itself on
the auction block. The potential sale could be worth more
than $16B, of which the founding Mays family would reap
$1.1B of that amount.
The San Antonio-based
company has retained Goldman Sachs as its financial advisor.
The investment banker was hired to evaluate strategic
alternatives to enhance shareholder value.
Two private equity groups
are expected to bid for the company. One consists of Blackstone
Group, Kohlberg Kravis & Roberts and Providence Equity.
The other includes Texas Pacific, Bain Capital and Thomas
H. Lee Partners.
SCHNEIDERMAN EXITS VILLAGE
David Schneiderman, who
had been CEO of the Village Voice, has left the company
with the merger of the New York City alternative daily into
New Times Media.
Most recently, Schneiderman
was in charge of digital operations. He says he is leaving
because the merger integration went smoothly, according
to a New York Times report.
duties are being assumed by Bill Jensen, the former editor
of the Boston Phoenix.
BALTIMORE GROUP WANTS TO BUY
A group of Baltimore civic
and business leaders wants to buy the hometown paper from
Tribune Co., which itself is considering restructuring moves.
Theodore Venetoulis, a
former Baltimore County executive, is heading the group
that has expressed a strong interest in buying
the Baltimore Sun, according to a letter sent
to Chicago-based Tribune.
He heads the 20-member
Baltimore Media Group.
1, 2006, Page 5
OF PR FIRMS
MOVES INTO SAN FRANCISCO.
Abernathy MacGregor Group has opened its first office in
San Francisco, the financial and crisis communications firm's
second West Coast outpost.
Giaquinta, who has held senior PR and marketing posts for
Sony Pictures, Silicon Graphics and Mercedez-Benz, heads
the Post Street operation.
recently ran his own shop, The Giaquinta Group. He served
as president of Chiat Day Advertising's PR unit and also
held posts with Tandem Computers and Toyota.
York-based Abernathy, which is owned by Havas, opened in
Los Angeles in 1998.
Abernathy, chairman and CEO of the firm, called the new
office a "natural next step" in building a presence
in the region, where it is eying business from the Bay Area,
Silicon Valley and the Northwest.
Joe and Lee Cerrell, the
husband and wife team who founded Cerrell Assocs. 40 years
ago, have expanded the firm's ownership to include seven
Joe Cerrell continues
as chairman/CEO of the firm. He is joined by president Hal
Dash, a 29-year veteran of the Los Angeles-headquartered
shop; CFO Steve Bullock, a 19-year veteran, and executive
VPs Matthew Klink, Lisa Gritzner, Kristen Lonner and Mark
CEO Cerrell, 71, says
he made the move because the new shareholders are committed
to growth in the five areas of local government, land use
& planning, campaigns & issue management, environmental
and energy affairs and PR. He also said that he is positioning
the 40-staffer firm for the next 40 years of growth.
SURVEY: BLOGS RANK LOW IN
Nearly forty percent of
corporate CEOs choose to ignore bloggers in a post-crisis
situation even if they are posting the wrong information,
according to Weber Shandwicks Safeguarding Reputation
Leslie Gaines-Ross, chief
reputation officer at WS, believes that may indicate that
CEOs are more intent on fixing the problem and understanding
what went wrong before turning their attention to correcting
Her research finds that
only a minority of companies pay attention to online
CKPR LANDS HOLIDAY PR FOR
CKPR has been tapped by
Brookstone to lead PR for an integrated marketing holiday
push for the specialty retailer.
In addition to PR, the
campaign, with a budget in the six-figure range, includes
print and on-line advertising and in-store promotional materials
via sister agency Cramer-Krasselt | Hampel Stefanides.
The campaign and agency
hires are firsts for Brookstone, which is part of Osim International
and chalked up revenues of nearly $500M last year.
The company sells goods
via 300 retail stores across the U.S., a catalog and website.
Group, New York/MindMatics, mobile messaging, marketing
and payment services, and Hook Mobile, mobile collectible
content and sharable digital asset delivery, both as AOR
Klores Communications, New York/Glam.com,
fashion portal; Limbo 41414, mobile entertainment, and Brainpop,
school curriculum content, all as AOR.
Brandman Agency, New York/Arzu Rugs, for pro-bono
PR to support the company which aims to provide sustainable
income to poor Afghan women by sourcing and selling their
woven carpets, and Vanderbilt Residence Club (Newport, R.I.).
PR, Fairfield, Conn./MSM, publisher of Games Quarterly
Magazine, as AOR to support National Games Week and
its Games Expo 2007 conference.
Group, Waltham, Mass./NeuroLogica, neuroscience medical
imaging, as AOR.
O. Communications, Severna Park, Md./
GeoStructures, for a PR program to support expansion of
its ground-stabilization products.
Aker Partners, Washington, D.C./Nanobac Pharmaceuticals,
biotech focused on nanotechnology, for a national media
Raleigh, N.C./Fossil, for PR, special events and media buying,
and Bad Boy Worldwide, to secure a live audience for the
taping of an MTV pilot.
Spalding, Atlanta/Aquasis, water desalination, for
brand identity, web design, PR and public affairs; Chesapeake
Development Inc., homebuilder, and Custom Builders
Atlanta, both for graphic design and PR; VRH Partners, and
Atlantic Capital Bank, for naming, branding and corporate
launch efforts. The firms Athens office has picked
up graphics, adv. and marketing work for Oak Grove, and
web design work for Health Plan Select.
Fort Lauderdale/Greater Hollywood Arts Foundation, for PR
and marketing for its ArtsPark at Young Circle.
Day Communications, Cincinnati/Stardust Resort &
Casino (Las Vegas), for PR support for an auction of the
historic resorts assets. The Stardust is closing Nov.
1 to make room for a new property, Echelon Place.
McKinney PR, New Brighton, Minn./Vision-Ease Lens,
ophthalmic lense technology, for integrated PR, including
media relations, launch support, and tradeshow visibility.
Creek PR, Vancouver, Wash./Lile Entertainment Group,
TV and film production, as AOR.
Entertainment Marketing, Burbank, Calif./
National Cherry Growers & Industry Foundation, for a
two-year contract extension to push cherries within the
entertainment industry. Placements have included The
O.C., The Price is Right and Malcolm
in the Middle.
Edition, November 1, 2006, Page 6
GUIDES VIDEO PROJECTS.
Group Communications, a Washington, D.C.-based public affairs
firm, was tapped for several recent video production projects.
firm produced a recruitment commercial for the International
Assn. of Bridge, Structural, Ornamental and Reinforcing
Iron Workers which aired on Spike TV during a documentary
on iron workers of 9/11.
has also been asked to create new segments for the Intl
Union of Painters and Allied Trades web site and to
update its cooperation marketing video Charting the
firm is also producing promotional video for the General
Contractor Association of New Yorks centennial, and
is putting together a marketing video for the National Energy
Management Institutes 25th year.
BLACK PR SOCIETY HOLDS CONFAB.
The National Black PR
Society was feted late last month by the city of Philadelphia
at the group's annual confab in the city.
Mayor John Street hosted
a City Hall reception for the group, which drew about 250
attendees to its four-day conference and career fair, themed
"Partnering for Progress -- Adapting to Thrive"
Representatives from firms
like Edelman, Fleishman-Hillard, Weber Shandwick, Golin
Harris, and search firm Heyman Associates were on hand for
Black PR luminaries were
honored at a founders luncheon, including Ofield Dukes;
A. Bruce Crawley, president of Millennium Management (Philadelphia);
Eugene Morris, of E. Morris Communications (Chicago), and
Robert Dale of RJ Dale Advertising & PR (Chicago).
Michelle Deese, senior
manager for diversity and talent at Edelman, moderated a
discussion on landing a job or internship in PR. Chris Murray
of the Philadelphia Tribune discussed sports PR,
and BPRS co-president Lynn Jackson and VP Renee Foster outlined
markets in Africa and the Caribbean as well as "what
they don't teach you in college."
Sponsors were Allstate,
BlackPR.com, Business Wire, Federal Express, Philip Morris,
PECO, Exelon, PR Newswire, Southwest Airlines and Toyota.
George Beach, who launched
his Philadelphia-based marcom agency in 1974 and has since
served clients like Pfizer, John F. Rich and Company, Wyeth
Pharmaceuticals, and McDonalds, shared the group's
2006 Founders Award with NBPRS board member Trenae V. Floyd,
an assistant director of marketing and communications for
the Miami-Dade Office of Fair Employment Practices.
The group, which was set
up in 1997 in Los Angeles, has set its 2007 event for Chicago.
Dept. of Tourist Development is requesting bids for
a clipping service. Info: Lorene Curfman ([email protected]).
it has integrated its services from its $28M August acquisition
PRWeb into its PR management software suite.
Ferris, VP of communications media and strategy network
for Ketchum, to Carmichael Lynch Spong, New York, as media
relations manager for accounts like Buell, Colorox, Maytag
and Select Comfort. He was media relations manager with
Manning Selvage & Lee in Washington, D.C., for four
years. Lisa Kovner,
who directed brand strategy comms. for John Paul Mitchell
Systems, joins CLS in Minneapolis as partner and chair of
its experiential marketing unit. Matt
Wagner has left an associate director post at LeGrand
Hart for a senior counselor role in CLS Denver office.
He was formerly a principal at Public Strategies Inc. Amanda
Pierre, arts and entertainment reporter for the Des
Moines Register, joins CLS Minneapolis office
as a media relations specialist. Brittini
Nelemans joins the office as an associate comms.
specialist and Jillian Beauman joins as an associate.
Capp, A/C, Jack Horner Communications, to WordWrite
Communications, Wexford, Pa., as an A/E.
Swift, associate director of PR, R&R Partners,
Nevada, to Mason Onofrio PR, Bethany, Conn., as PR director.
Riccards, VP and healthcare practice director at
Widmeyer Communications, to Lipman Hearne, Washington, D.C.,
as VP in its public affairs unit. He was formerly executive
director of the Coalition to Protect Community Not-for-Profit
Hospitals and held senior comms. posts for Sen. Robert Byrd
(D-W.V.) and former Sen. Bill Bradley (D-N.J.).
McCarthy, director of client services, The Signature
Agency, to French/West/Vaughan, Raleigh, N.C., as group
account director. She handles accounts like bioMerieux,
Structure House and Saft. She has held management posts
with Edelman and Porter Novelli in Chicago.
Jankowski, president of Access Marketing Services,
to Elvis Presley Enterprises, Memphis, Tenn., as its first
chief marketing officer. He was previously VP of media marketing
for SFX Entertainment.
Runnells to director of communications, Comcast Spotlight,
the advertising division of Comcast Cable, based in New
York. She joined the company in 2003 and was previously
senior manager of comms. Earlier, Runnells was with Ruder
Finn and BSMG Worldwide, now part of Weber Shandwick.
Crabb to senior PR strategist, ink Communications,
Boston. The firm has added Orly
Ariely, a PR exec in Israel, as PR and marketing
strategist for EMEA.
Gagnon and Joan
Vander Valk to senior VP and VP, respectively, at
Stern + Associates, Cranford, N.J. Both joined in 1998.
Krause to A/E, Thorp & Co., Coral Gables, Fla.
She was formerly at Landor & Assocs. in N.Y.
Padgitt to VP, Rogers & Cowan, Los Angeles. He
handles music brands, recording artists, record labels,
music associations and entertainment events.
Edition, November 1, 2006, Page 7
PR BUILDS TRUST (Contd
from page 1)
problem with organizations that espouse a lofty value system
is that they must deal on a daily basis with competitors
in markets that do not have the same values, he noted. As
an example, he said that J&J uses high quality water
in skin care products but competes against companies in
other countries that have different standards of water quality.
companies, he noted, are also burdened by the stringent
rules of Sarbanes-Oxley that enforce ever higher standards
of governance and conduct."
hopes that such laws will not prove to be too great
a distraction or burden the wide global agenda that must
approving of the spirit and intent of corporate social
responsibility, Nielsen feels there has been a rush
to institutionalize it.
responses to the CSR agendas of others has blunted the good
intentions of many companies that have long histories in
corporate philanthropy, left many hollow programs and created
still another form of compliance report through
the many surveys fielded to rate and measure CSR performance,
said there is a tendency to label too readily what are business
problems as violations of ethics. Ethics
codes are everywhere, and many written in exhaustive detail,
he said, adding that one result is that old-fashioned lousy
business decisions are now somehow ethical lapses.
Values Are Needed
sees a need for articulated values that shape
and define any organizations ethical or moral imperatives
and can be followed worldwide.
and other stakeholders can then watch a companys
behavior and decide whether its actions are consistent with
stated beliefs and values.
pros must be the owners of organizational values,
responsible for their articulation and for being the strong
and persistent voice for behavior that is consistent with
these values, said Nielsen.
sees the statement of beliefs as being something very
different from a code of ethics. One value to be owned
to the public comes first with Nielsen. He feels this is
necessary because truth is involved and it is therefore
a prerequisite for achieving the best interests for
may question whether we have any responsibilities
whatsoever to the news mediaespecially given the decline
we have all witnessed in journalistic standardssuch
as not letting the facts get in the way of a good
story, said Nielsen. There is also the belief
by some that traditional media are dead, he
he disputed this and said responsible journalist and
news organizations are working to reconstitute and reassert
the standards that apply to their profession and we should
respect this effort, encourage it, and be responsive to
its further development.
people must recognize the right of the press to inquire
and report about matters deemed to be of interest to the
public, he said.
BOARD FURTHER LIMITS ASSEMBLY.
PRSA Assembly delegate call Oct. 26 was told that the boards
proposed change in the standing rules would make it more
difficult for the Assembly to pass resolutions calling for
can now be submitted under new business but
under the new rules such resolutions would have to be submitted
30 days in advance unless there was an emergency.
This would stop resolutions on the fly and resolutions
written during lunchtime at the Assembly, said
board member Dave Rickey.
on the call said there is currently no 30-day requirement
for submitting resolutions.
board proposal was submitted after a proposal by Central
Michigan that would remove from the bylaws the sentence
The business and affairs of the Society shall be managed
and controlled by a board of directors of 17 members.
CM would replace it with a sentence saying the Assembly
shall serve as the ultimate policy-making body of
said this governance structure is used by the Amer. Medical
Assn., Amer. Bar Assn., Amer. Dental Assn., AICPA, Amer.
Psych. Assn., National Assn. of Counties and many others
and would make PRSA more democratic. With CMs
proposal, the board would be forced to carry out resolutions
passed by the Assembly, which is not now the case.
Mid-1980s Over H.Q.
The definitive battle
over board vs. Assembly powers took place in 1984-85. PRSA/Houston
argued that the possible move of h.q. from New York was
such a big decision that the Assembly should make it.
Chapter member Sally Evans
said the bylaws state that the Assembly has all the
powers of members at an annual meeting and this makes
the Assembly the supreme governing body of PRSA.
However, 1985 president
Dave Ferguson said another bylaw says the board has the
power to run the administrative affairs of the Society
and the possible move of h.q. came under that. Houston petitioned
the board to make the move a decision of the Assembly but
this was rejected by the board.
The board decided not
to move h.q. from New York in May 1986, citing advice from
a $25,000 study by Touche Ross that said a move to another
city would cost $836K in real expenses and another
$257K in revenues lost because of staff inexperience. Only
four members of the staff said they would move to another
city. Eight chapters sought h.q., saying the TR study only
mentioned the cost of moving and not future savings from
lower rent and staff costs.
In January 1985, without
consulting the Assembly, the board permanently cancelled
the Spring Assembly, saying there was a need to cut costs.
The 110 chapter presidents-elect are currently invited to
a Friday-Saturday meeting each June at a PRSA-estimated
cost of about $100K.
In arguing against the
CM proposal, the board says the bylaws say that the Assembly
is the overall governing body of the Society.
There is no such sentence in the bylaws.
Edition, November 1,
2006, Page 8
Miller, chair of the PRSA COO search committee and 1997
opened a hornets nest for PRSA Oct. 26 when she said
PRSA should follow the example of other groups and give
the presidents title to the new chief staff officer.
would be the third time PRSA has done that, the first being
in 1971-72 and the most recent being 1994 to 2000 when Ray
Gaulke held the title.
changes are 28 bylaws (described in eight pages in the Assembly
packet). Miller said PRSA is following the example of IABC,
NIRI, the Conference Board, ASAE and other groups.
she failed to cite the major professional associationsAmerican
Bar Assn., American Medical Assn., and American Dental Assn.
All use executive director for the staff person and keep
the title of president for the top elected professional.
implies election by members, said staffers at these groups.
In each of the above, the elected person is either a doctor,
lawyer or dentist and so is the top staff person. Gaulkes
background was advertising. The dictionary says president
is one chosen to preside...an elected official...the
chief officer of an organization. Presidential
carries the meaning of power.
for IABC, NIRI and ASAE, we find all three to be staff-dominated.
Their elected leaders keep a low profile. Association people
want power but members of groups should not cede too much
power to the staffs. That has happened at PRSA to the detriment
of members and the industry.
committee is ready to give up president because
it hasnt found anyone who wants to be COO. Miller
is expecting a lot of the new COO. The new title will help
find the next leader of the Society, she told
the Oct. 26 teleconference, indicating neither she nor the
committee see president-elect Rhoda Weiss as this leader.
PRSA is citing what other groups do, it should take a close
look at the ABA.
There is a chair
at ABA. Its Laura Bellow, a lawyer who is chair of
the 500-member House of Delegates. She was elected by the
House itself and runs its meetings. In PRSA, the board runs
the meetings of the Assembly. The ABA does not allow votes
by proxies at its House of Delegates. Such voting,
which will be allowed at the PRSA Assembly meeting Nov.
11, is forbidden by Roberts Rules, under which the
Assembly is supposed to operate. The ABA once used the electronic
voting devices that are now in use by PRSA but switched
back to voice voting and then standing votes if the vote
looks close. Factors driving the switch were the fact that
electronic votes are blind unless a roll call
is ordered and also the cost of such devices. The ABA believes
that its delegates should stand up and be counted
in a close vote so everyone can see who voted what way.
PRSA wants to compare itself to other groups, it should
also note that the ABA, AMA and ADA all defer about
half of their dues income as unearned. PRSA books the complete
amount of dues paid a year in advance except for about 20%
that is allocated to its publications.
PRSA thus compares poorly
to the most prestigious of the professions. The Central
Michigan proposal would bring PRSA up to par by erasing
the sentence in the bylaws that the business and affairs
of PRSA are controlled by a board of directors
and replacing it with the Assembly shall serve as
the ultimate policy-making body of the Society. This
is similar to the wording in the ABA and AMA bylaws.
the weak Assembly shows every sign of defeating the CM proposal;
changing president to chair; allowing proxy
voting; barring any resolutions at the Assembly itself unless
there is an emergency; reducing PRSA from ten
to five districts, and allowing PRSSA members to join PRSA
for $60 five months before graduation.
The Assembly is weak because
half of its members are either in their first or second
year as delegates (2004 Assembly survey). Delegates can
serve no more than three years. No legislative body or company
could operate well if its policy-making members were restricted
to three-year terms. The delegates are allowed to meet only
once a year; are unable to create their own agenda in advance;
mostly lack knowledge of Roberts Rules, and may be
forced to listen to hours of presentations by board members.
The Assembly often allows itself to be split into 12 or
more subgroups on the one day that it meets. The Assembly
caved to the board in the 1980s when it allowed the board
to decide the location of h.q. and let the board cancel
the Spring Assembly. Some years later the board started
budgeting $100K annually to bring 110 chapter presidents-elect
to New York each June for training.
biggest chapter, National Capital, will vote against the
CM proposal and in favor of proxies. New York, No.
3, will vote against CM and ask for more study. Undecided
are Los Angeles, No. 4, Chicago, No. 5, and Houston, No
10. Georgia, No. 2, Colorado, No. 6, Detroit, No. 7, Phila.,
No. 8 and Minnesota, No. 9, did not return phone calls or
e-mails. Only CM is publicly in favor of its proposal....
A new development in
PRSA governance is the appointment of podiatrist
Mark Schilansky as permanent parliamentarian for the Assembly.
He is also an ex-officio member of the nominating committee
and an ongoing consultant on PRSA governance. He initiated
the formalization of the executive committee
as the extension of the full board; initiated
the 30-day notification rule for resolutions at the Assembly,
and gave the rationale for proxy voting which was used last
year despite criticism from PRSA/Miami and other chapters.
Although he said proxy
voting could be barred at the beginning of the 2006 Assembly,
the proposal before the Assembly is to bar proxy voting
as of 2007.