The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, November 15, 2006, Page 1
CONSIDERS PR HELP.
U.S. Agency for International Development, which oversees
the billions of dollars in non-military foreign aid and
projects backed by the federal government, is trying to
gauge the interest from firms for partnering on PR efforts
in countries and regions of transition.
federal agency, technically independent but guided by the
Secretary of State, has issued a request for information
through its Office of Transition Initiatives for firms interested
in working on strategic communications for government and
political transitions, and media development work.
focuses on four regions of the world. Its most significant
current mission arguably is its work in Iraq, where it has
been charged with rebuilding everything from healthcare
to electricity and sewage systems. Other efforts have taken
place this year in Bolivia, Liberia, Sri Lanka, and the
says its OTI unit is involved in the most sensitive
political issues in many of the U.S. governments
priority and high interest countries.
wants to hear from experienced firms by November 30. Galeeb
Kachra ([email protected]),
program manager for OTI, is point of contact.
DHILLON JOINS RF/D.C.
Neil Dhillon has joined
Ruder Finn as managing director of its D.C. office, replacing
Barbara Shipley, who is now on the PR staff at AARP. He
reports to Richard Funess, president of RF/Americas.
Dhillon is a veteran of
the Clinton Administration, serving as deputy assistant
secretary of government affairs in the Dept. of Transportation.
He also was chief of staff to Rep. Bob Masui (D-Calif.)
and legislative director to Beverly Byron (D-Ma.). He held
top PA posts at Hill & Knowlton and MWW Group.
The No. 2 independent
firm expects more hires in D.C. by December.
Capozzi, 59, will relinquish the chairman role of
Publicis Groupe's PR and corporate communications group
at the end of the year. He will take the chairman emeritus
position. Capozzi, the former CEO of Manning, Selvage &
Lee, plans to counsel a select group of clients and rep
the French ad/PR conglom to the PR industry.
During his 38-year career,
Capozzi held PR posts at Ayer PR and Aetna Life & Casualty
(VP-corporate communications). He joined MS&L in `90.
Capozzi becomes president of the International Communications
Consultancy Organisation next year.
IPG EARNS $5.8M.
Interpublic reported Nov.
8 that it earned $5.8M during the third-quarter compared
to a $102.8M year ago loss. Revenues inched ahead one percent
CEO Michael Roth says
all IPG units are increasingly competitive in the
marketplace. He expects improved performance
next year and anticipates meeting the ad/PR congloms
08 turnaround goals.
Roth says that U.S. organic
revenue was up, though down in the U.K. and Continental
The company pared its
professional fees (largely related to accounting matters)
IPG has launched an investigation
into the current and past granting of stock options. That
study is part of its continued efforts to address
weaknesses in its control environment. The probe is
FORDS GOTTHEIMER MOTORS
hired Josh Gottheimer, director of strategic communications
at Ford Motor, as executive VP. The 31-year-old executive
will chair B-Ms global corporate and public affairs
Gottheimer was President
Clintons speechwriter. He helped draft the 99
and 00 State of the Union Addresses. At beleaguered
Ford Motor, he developed its corporate message, Driving
American Innovation, and headed Fords PR strategy,
corporate advertising and its Washington, D.C., PA unit.
Gottheimer reports to
B-M CEO Mark Penn, who is pollster for Bill and Hillary
PRSA ASSEMBLY REJECTS DEMOCRACY.
The PRSA Assembly,
as urged by national leadership, rejected by a 261-19 vote
the move by the Central Michigan chapter to make the Assembly,
rather than the board, the ultimate policy-making
body of the Society.
Also voted was a
change in the title of the COO from executive director to
president with the elected head becoming chair.
CM delegate Mark
Holoweiko made a final plea to end what he calls top
down leadership and to put more initiative in the
hands of rank-and-file members and the Assembly. Theyre
saying that this bylaw change is too much trouble, too expensive,
too risky and so on but two hundred years of the American
system say we should do it, he told the Assembly.
have faith in the collective wisdom of the people in this
room to consistently do the right thing for the Societyhave
faith in your own selves, he pleaded in vain.
(continued on page 7)
Edition, November 15, 2006, Page 2
REACHES OUT TO PM.
America has hired PodestaMattoon to handle fall-out from
its Alaska oil spill.
August accident caused by inadequate maintenance resulted
in the temporary shutdown of Prudhoe Bay, and dealt a second
blow (following the 05 Texas City refinery explosion/fire
that killed 15 workers) to BPs well-crafted environmentally
British company is replacing Alaskan management effective
Marshall, who headed Alaskan operations for the past five
years, is being succeeded by Doug Suttles, who was in charge
of BPs Sakhalin Island business in Russia. Suttles
had worked for BP in Alaska.
testified in Congress in September. The Justice Dept. also
is probing the records of Prudhoe Bay complex.
is the firm of Anthony Podesta, former counsel to Massachusetts
Senator Ted Kennedy, and Dan Mattoon, an ex-aide to House
Speaker Denny Hastert.
firm, which registered lobbying fees in the $6M range for
the first-half of 05, is splitting up in January.
Podesta and Mattoon handle the BP America account.
FIRM CUTS DEAL ON ALLEGED
Lee Andrews Group, the
Los Angeles PR firm and subcontractor to Fleishman-Hillard
that was also accused of overbilling the city, will pay
$1M to settle those charges.
The firm has six years
to repay the seven-figure sum. The city controller who got
F-H to pay $5.7M to settle overbilling charges hammered
out the deal with the citys attorney and LAG founder
The firm collected nearly
$5M on its last contract with the citys Dept. of Water
and Power, handling advertising, PR and community relations
The DWPs board approved
the settlement last week.
The city controllers
audit of PR contracts, in addition to charging F-H with
overbilling, questioned subcontractor bills to the tune
CLARK DRIVES TO AAA.
Yolanda Clark, chief spokeswoman
for the Transportation Security Administration, has re-entered
the private sector to take over PR for auto club giant AAA.
Clark was director of
strategic communications and public affairs for the TSA,
part of the Dept. of Homeland Security.
She took that post after
serving as southeast regional public affairs officer and
spokesperson for the TSA in Atlanta.
Clark serves as managing
director of AAA PR based in its national office in Heathrow,
She was formerly deputy
director of PR for the Hartsfield-Jackson Atlanta Intl
Airport after beginning her career in broadcasting PR for
WMFE Channel 24 and 90.7 FM in Florida.
The not-for-profit AAA
is North Americas largest automobile and leisure travel
GH PREPARES TO WRAP TUT EXHIBIT.
GolinHarris is guiding
PR in the final stage of a two-year effort supporting the
first exhibition of King Tut artifacts since a blockbuster
run in the 1970s.
The exhibit, Tutankhamen
and the Golden Age of the Pharaohs, hits Philadelphia
in February as its fourth and final U.S. stop following
lucrative exhibitions in Los Angeles, Fort Lauderdale and
Chicago, where it closes in January.
Eight million people saw
the exhibit in the 1970s, when its first U.S. tour caused
a national sensation and ushered in an era of blockbuster
exhibits for museums, according to the Chicago
Tribune, which also revived Steve Martins famous
Tut quip: He gave his life for tourism.
GH has been working on
the account since its 2005 opening in L.A. The firm has
handled celebrity wrangling, event planning and media relations
efforts at each stop. It has begun to promote the final
U.S. run at the Franklin Institute in Philadelphia, where
the exhibit runs from February through September 2007. That
will wrap the 27-month, four-city PR journey.
H&K TRUMPETS GLORIES OF
The Dubai Press Club has
hired Hill & Knowltons London office to provide
PR services and promote the understanding of Dubai
That understanding centers
around the multi-billion dollar real estate developments
that have transformed the economy from an energy-reliant
one to knowledge and services.
Some highlights are the
Palm Islands residential/business development that is being
built on the worlds three largest artificial reefs;
Dubai Media City, which is pitched as the communications
hub for the Middle East, Africa and South Asia, and Dubailand,
the $20B complex that is billed as the ultimate leisure
and entertainment destination.
Wikipedia estimates that
25 percent of the worlds cranes are working in Dubai,
which is the most populous and second largest of the United
That construction boom
has put the focus on human rights conditions since the building
is done by low-wage workers imported from India and Pakistan.
Andrew Pharoah, the head
of H&Ks EMEA practice, heads the account. He reports
to Mona Al Marri, chair of the DPC.
ODONNELL TO TEXT 100.
Tara ODonnell, who
was Samsung Electronics senior corporate communications
manager in North America, has joined Text 100s digital
She worked on the Korean
companys Olympic Games sponsorship, charitable initiatives
such as the Four Seasons of Hope effort, and
handled ties with entertainment celebrities.
At Text 100, ODonnell,
who has more than a decade of PR experience, will work on
the IBM and Philips Electronics account.
Text 100 is the No. 5
ranked ODwyer firm with 05 fees of $52.4 million.
Tom Reno, of GCI Group
and Hill & Knowlton fame, heads Text 100s North
Edition, November 15, 2006, Page 3
TO PEG ADS TO TOTAL READERS.
is slashing its rate base in January by 18.8 percent to
3.25M, but wants advertisers to pay for its total audience.
Time-Warner unit says it has a 19.5M total audience, which
includes "pass-along" and public place readers.
publisher Ed McCarrick called the magazines move a
monumental shift in magazine accountability.
He is telling advertisers rates will be structured to give
them a bigger bang for their advertising dollar.
also announced that it will boost its newsstand price $1
to $4.95. It sells about 115K copies on newsstands.
BENNETT EXITS INKY.
Amanda Bennett is leaving
her editor post at the Philadelphia Inquirer at the
end of the year.
Her departure comes as
the investment group led by advertising mogul Brian Tierney
that purchased the paper from McClatchy Co. is looking to
cut another 150 jobs.
Bennett will be succeeded
by Bill Marimow. He is a former Inky city editor who is
at National Public Radio.
Bennett, who reported
for the Wall Street Journal for more than 20 years,
is the second high-profile editor to depart last week.
Dean Baquet, was ousted
from the Los Angeles Times by its Tribune Co. owner.
Tribune has received a takeover bid from Los Angeles moguls
Eli Broad and Ron Burkle.
DOW JONES IN 'NET VIDEO DEAL.
Dow Jones online
unit and Internet video company Brightcove have collaborated
for a broadband video channel for Barrons Online,
and the Wall Street Journal Online.
Segments will be along
the lines of reporting from the three outlets and are available
free to both subscribers and non-subscribers of the publications.
Production is handled
by Dow Jones in New York and MarketWatch in San Francisco.
Video content will be
indexed in the three sites' search engines and made available
for integration into blogs.
Advertising packages are
being developed and marketed for the channel.
CBS EYES DIGITAL DEALS.
CBS Corp. has hired Allen
& Co. investment banker Quincy Smith as president of
its interactive unit.
CEO Leslie Moonves said
Smith's job is to arrange the acquisition of the YouTube
that nobody has heard of yet.
The Wall Street Journal
described Allen as a star Silicon Valley dealmaker.
He has advised Google, Viacom (the former parent of CBS)
and Yahoo! on its purchase of del.icio.us
Smith succeeds Larry Kramer,
who was hired last year to boost CBS's interactive operation.
Kramer, founder of MarketWatch, becomes a CBS advisor.
ED BRADLEY DIES AT 65.
Ed Bradley, a 26-year
correspondent for "60 Minutes" who won 19 Emmy's
for his broadcast journalism work, died on Nov. 9 from leukemia.
He was 65.
Bradley joined CBS in
1971 as a stringer in its Paris bureau and went on to a
26-year career that took him all over the world covering
issues from nuclear testing, war and famine, to celebrity
profiles and terrorism. A June 2000 report,"Death by
Denial," on AIDS in Africa, won a Peabody Award and
is credited with helping convince drug companies to donate
and discount AIDS drugs.
He took home the Paul
White Award from the Radio/Television News Directors Association
in 2000, an honor previously bestowed on Edward R. Murrow,
Walter Cronkite and Peter Jennings.
Prior to "60 Minutes,"
Bradley was a principal correspondent for "CBS Reports"
and earlier served as CBS News' White House correspondent.
He anchored the "CBS Sunday Night News for nearly
five years and led the CBS News magazine "Street Stories"
Prior to joining CBS News,
he was a reporter for WCBS Radio and started out as a reporter
for WDAS Radio Philadelphia in the mid 1960s.
He was born June 22, 1941,
in Philadelphia and graduated from Cheyney (Pa.) State College
in 1964 with a B.S. in education.
Bradley is survived by
his wife, Patricia Blanchet.
HYMAN SAYS BON SOIR
Mark Hyman, former VP
corporate relations turned daily conservative commentator
at Sinclair Broadcast Group, is taking a recess effective
His The Point with
Mark Hyman got notice for his attacks on John Kerry
during the 04 Presidential sweepstakes, and for popularizing
the term cheese-eating surrender monkeys for
the French for their failure to support the U.S. invasion
Hyman filed more than
2,000 commentaries since he began on-air duties following
David Smith, president
of Sinclair, said Hymans commentaries invoked thoughtful
discussions on many topics and across all demographics.
He covered issues that traditional media dont
report and hopefully raised the publics
level to dig deeper and question what they're reading or
Hyman, 48, plans to spend
more time with his family and help SBG tackle important
strategic issues. He may make occasional on-air appearances.
SBG owns or provides programming
to 58 stations that cover 22 percent of the U.S.
Turett-Ross, marketing research manager for Meredith
Corp., has joined Kiplingers Personal Finance,
as research director. She previously headed market research
at Time Inc.
Kiplinger, meanwhile has
revamped its website, Kiplinger.com,
to include exclusive online content, advice from its financial
experts, RSS feeds, a webcast platform and e-mail alerts.
news continued on next page)
Edition, November 15, 2006, Page 4
maiden issue of Jamrock magazine has arrived, and
is targeting the more than 500K strong Caribbean-American
mag promises a compelling journey through the fascinating
world of Caribbean fashion, music, travel, culture and lifestyle.
debut monthly, which costs $3.99, features a profile of
Sean Paul, and stories about feuding dancehalls in Jamaica
and tourism in the Caribbean.
advertisers are Land Rover, Air America Radio, Cockspur
Rum, Guyana Tourism Authority and Western Union.
Rodney has info at 212/571-4526.
Quarterly magazine For
Her Information is now available for free online at
The title, which focuses on urban women, is aligned with
the PBS series of the same name.
has acquired Vista Magazine,
a dual-language general interest supplement title.
Vista counts a circulation
of one million copies across 29 markets. It is published
11 times a year.
New York-based ImpreMedia
last month launched an entertainment magazine, La Vibra,
with a distribution run of 530K as a newspaper supplement.
Impre is the No. 1 Spanish-language
newspaper publisher in the U.S.
Its properties include
multiple editions of La Opinion and El Diario
Interest Media of El Segundo, Calif., has acquired
Yachts magazine, a 10-year-old bimonthly with an
upscale audience audited at 49K.
In addition to the U.S.,
editions are published in France, Croatia, Italy and Russia.
The entire Yachts team,
including founder Michel Karsenti, will remain on staff
at the publication's base in Fort Lauderdale.
AIM titles include American
Cowboy, Yoga Journal, and Vegetarian Times.
Guttman, a Washington, D.C.-based reporter for Haaretz
and the Jerusalem Post, has joined Jewish weekly
newspaper The Forward as D.C. bureau chief.
Guttman has worked as
an evening news editor for Israel's Channel 1 TV.
Aiglon, a former columnist for Chicago Social
and staff editor for Where Chicago magazine, has
joined Chicago Social Brides as editor-in-chief.
Porter, a senior A/E for Nielsen Media Research Hispanic
Services, has joined Fox Sports en Espanol as its first
director of research.
Porter oversees media
and market research for the network.
PARADE DISHES ON CELEB SCOOPS.
we won't touch, said Janice Kaplan, executive editor
for Parade magazine.
Its a bold claim,
but when you work for the nations most popular weekend
magazine, the bar is set pretty high. The staff of Parade
recently came together for a media panel hosted by the Entertainment
Publicists Professional Society at the Gibson Entertainment
Showroom former home of the legendary Hit Factory
to share their secrets for getting the inside scoop
on the stars.
West Coast contributing
editor Jeanne Wolf, known in Hollywood for asking gutsy
questions, said her knack for eliciting the tell-all is
simple: you can be pushy if youre known as a reputable
People know that
I'll ask anything but they also know that I'll be
fair, she said.
A sought-after television
guest, Wolf is one of Hollywood's most visible broadcast
and print journalists. Formerly a celebrity reporter at
Entertainment Tonight, she was also host of
her own PBS interview series, Jeanne Wolf With
and has produced a series of features for Nightline
and Good Morning America.
Ideally, Wolf said an
interview doesn't rely so much on the standard celebrity/press
Q & A. Rather, Wolf claimed that treating celebs like
everyday people has the ability to smooth over some of Hollywoods
toughest acts like Tommy Lee Jones, for example,
who is notoriously cold to the press.
Of course, Parades
circulation also helps. Distributed as a Sunday supplement
in nearly 400 newspapers across the nation, the magazine
brings in nearly 80 million readers each week. In many cases,
celebs jump at the chance to do a feature story in the magazine.
No one has ever
passed up a story with Parade for Life or USA
Weekend. Our readership is just bigger, Kaplan
But circulation isnt
the only reason why stars may choose Parade to ink the coveted
scoop. James Brady, contributing editor and writer of Parades
In Step column, noted that the magazine gets
many interviews that other publications miss simply because
it has a knack for utilizing unorthodox means to obtain
He cited an instance where
Parade sent novelist Norman Mailer to interview Clint Eastwood,
a celebrity who has a long-standing reputation of being
standoffish towards the press. Eastwood, who had previously
declined a meeting with the publication, was suddenly intrigued
by the prospect of being interviewed by Mailer, and he invited
the author to conduct it during a week-long stay on his
The author of 15 books
and the recent Pulitzer nominee, Brady is considered by
many to be the veritable godfather of celebrity news. He
created the page six phenomenon during his tenure at the
New York Post back during in 70's.
Brady commented celebrity
publicists often hinder the relationship between stars and
the press and sometimes this does a disservice to
a publicist's clients in the long run.
15, 2006, Page 5
OF PR FIRMS
JOSE CONSIDERS $200K PR CONTRACT.
Joses city council will vote this week on whether
to hire GlobalFluency to lead a one-year $200K PR effort
to raise the profile of the Silicon Valley hub.
officials want to capitalize on a renewed tech industry
and growing economy to foster attention and economic growth.
firms were sent an RFQ by the city. Seven firms responded
and that field was narrowed to three by a five-member review
panel. GF, formerly called Neale-May & Partners, is
based in Palo Alto with offices in Washington, D.C., and
firm is charged with developing a media outreach plan and
landing editorial coverage. The effort would be managed
by the city's Office of Economic Development.
Jose, which is 50 miles south of San Francisco, is the largest
city in California's Bay Area. Its population is teetering
toward the one million mark. The city estimates more than
6,600 tech companies are in San Jose.
Bruyetee & Woods, the investment house that was rocked
by the World Trade Center attacks, made an impressive comeback
on Nov. 9 as Wall Street gave a big thumbs up to its initial
public offering. KBW Inc., the parent company, enjoyed a
28 percent rise in its stock price to close at $26.83. The
firm uses Intermarket
Communications for its domestic PR. Neil Shapiro
and Tyler Bradford handle the account. Edelman Financial
in London is in charge of European PR. Shapiro served as
spokesperson for KBW in the aftermath of the attack on its
WTC headquarters. The firm lost 67 employees, a third of
its staff, on that day. KBW CEO John Duffy penned Triumph
over Tragedy to tell of the rebuilding of the firm.
...Kekst & Co.
is guiding Brazilian steelmaker Companhia Siderurgica Nacionals
takeover bid for Wheeling-Pittsburgh Corp. The Wheeling,
W. Va.-headquartered steelmaker is the target of a proxy
fight by steel distributor Esmark. Edelman reps Chicago-based
Esmark. Kekst's Jeremy Fielding and Laura Walters are CSN's
PR advisors. ...Weber
Shandwick earned the United Nations 2006 Grand
Award for PR for its launch of War Childs Help:
A Day in the Life album. The London office handled
the pro-bono campaign for the non-governmental organization
that is devoted to helping children in war zones throughout
the world. WS works with War Child on PA, web relations,
youth marketing and outreach to the U.K. business and government
communities. The award won by the Interpublic unit is a
venture between the U.N. Dept. of Public Information and
the International PR Assn. WS won the '05 award for its
Save the North Sea program. ...Interpublic
CEO Michael Roth is the most overpaid CEO in America, according
to a survey conducted by Glass Lee & Co., a proxy advisory
and research outfit. The CEO of Weber Shandwick, GolinHarris
and MWW Groups parent, pulled in $14.6M in '05 total
comp as IPGs stock price crashed 28 percent and red
ink tide hit $289M.
New York/Virginia Racing Commission, for strategic counsel
to promote the equine industry in the commonwealth. The
Commission was set up in 1989 to grow a native horse racing
industry in Virginia.
S. Schwartz & Co., New York/Computer Generated
Solutions, system integration software and training, and
Video Professor, computer software tutorials.
New York/Synygy, sales compensation management services,
as AOR for PR, including digital marketing and traditional
& Co., New York/Greystone & Co., real estate,
to raise awareness of Greystone and its affiliated companies.
G&C and those affiliates make up a $12 billion privately
held real estate and investment operation.
& Jones, Troy, N.Y./Windham Mountain, ski resort,
for a marcom campaign as it upgrades facilities and trails.
Communications, Washington, D.C./The Ferguson Group,
policy and appropriations consulting, as AOR.
Group, Cary, N.C./ClearOrbit, supply chain execution
and logistics services, for PR.
Chicago/Life Fitness, to boost brand awareness of its consumer
and commercial fitness lines.
Investor Relations Company, Chicago/
Nanophase Technologies Corp., nanomaterials technologies
and solutions for industrial products, for a full IR program.
SVP Tad Gage heads the work.
Marketing, Cleveland/FLG Hospitality, Fort Rapids
Indoor Waterpark Resort, and Airport Hotel Investors, for
PR, advertising, web strategies and events work.
Cleveland/Osmegen Inc., for launch of an EPA-registered
insecticide chalk, Dead-FastT, for a national product launch
campaign, including media relations and guerilla marketing.
Minneapolis/Aveda, for its Outer Peace Patrol, a mobile
spa marketing tour to support Avedas acne relief skincare
San Francisco/Ixia, IP performance test systems, as AOR
for PR, including analyst and media relations.
Partners, San Francisco/Actelion Pharmaceuticals;
Cell Therapeutics; Onyx Pharmaceuticals, and Medivation,
for PR, including disease and clinical trial awareness,
media relations, product comms., IR, and advocacy relations.
San Diego/California Restaurant Assn. and San Diego Convention
and Visitors Bureau, for PR to support San Diego Restaurant
Week in January.
Finn Israel, Jerusalem/Cupron Inc., North Carolina-based
copper oxidde healing products marketer, for global marketing
Edition, November 15, 2006, Page 6
GAUGES AGENCY BRAND POTENCY.
Sneider, president of Reardon Smith Whitaker, a consulting
shop which helps firms get new business, said agencies need
to be aware of their own brand potency as the
season of clients changing firms emerges.
has developed an Agency Brand Potency test at www.agencybrandpotency.com
to benchmark firms against their competition. RSW will offer
specific recommendations to increase a firms brand
said the timing is meant to coincide with the silly
season at the end of the year when clients are likely
to change agencies.
GARGER GOES TO BOOM.
Liz Garger, VP for Athlon
Communications, has joined Boom Broadcast, Smithville, N.J.,
as a director.
She has held posts with
Dobbin/Bolgla Associates and Bozell PR, now part of Weber
At Boom, she handles media
relations support and will explore new avenues for client
exposure for the firm.
NET VIDEO SURGE BOOSTS
The NewsMarket, which
hosts and disseminates PR video online, says rapid embrace
of digital video online has helped boost the number of media
outlets registered with the company to more than 10,000.
The company said a sharp
rise in online media looking for video to include in their
news reports contributed to the uptick.
Shoba Purushothaman, CEO
and co-founder, pointed out that non-broadcast outlets now
make up nearly half of media registered with the company.
The long-anticipated convergence in the media world
is finally happening, she said.
In other news, Andrew
Heyward, the former CBS News president, has been appointed
to The NewsMarkets board. The company noted that CBSNews.com
was an early user of advertiser-supported broadband video.
Dynamics, Washington, D.C., recently worked with
the International Fund for Animal Welfare to launch a blog,
The site covers on-the-ground animal rescue efforts in disaster
areas like Lebanon, Israel, Indonesia and India. ...Robert
Ross of Bob Ross & Associates was named the 2006
recipient of the Bill Adams PRSA Lifetime Achievement Award.
The award given by PRSA/Miami recognizes exceptional leadership
and contributions to the PR profession and community. It
is named after PR pro and educator Bill Adams, who died
unexpectedly in 2003. ...Vanessa
Quintana, a production assistant for Medialink, has
joined News Broadcast
Network in New York as a media monitoring specialist.
...The Word of Mouth
Marketing Association has developed an ethics assessment
tool based on its guidelines to help marketers avoid unethical
tactics. The tool is a series of questions marketers should
ask before initiating a word of mouth campaign. www.womma.org/20questions.
Parnell, who headed corporate relations at Barrick Gold
and served as global PR director at Ernst & Young, has
joined Beacon Advisors. He will open a Washington, D.C.,
outpost for the Chicago-based firm.
joins from Hill & Knowlton/Canada. He worked in Toronto
for the past two years-plus, and led the corporate and financial
group. Parnell also held IR and PR posts at GTE Corp., People's
Bank of Connecticut and Stop & Shop Cos.
is joining Beacon because he values its model of senior
level strategic and integrated consulting, which he
believes clients are looking for, but getting less
and less of from the global firms.
meanwhile, plans to open an office in Cincinnati during
the second-quarter of next year, and target business from
hometown companies like Procter & Gamble and Kroger.
Beacon managing partner Hud Englehart will spearhead the
Usher becomes senior VP-research & polling at
Widmeyer Communications, Washington, D.C., on Nov. 20. Usher
was VP at the Mellman Group. He has conducted polls for
California Sen. Barbara Boxer, Maryland Congressman Steny
Hoyer and John Kerrys Presidential bid. Usher also
has done work for the California Teachers Assn., Trial Lawyers
Assn. of Washington D.C. and West Virginia, Sierra Club
and Pew Initiative on Food and Biotechnology.
Marshall has returned to KGBTexas PR as VP of its
Houston office. She was director of PR strategy for the
ad and PR firm from 2001-04.
Fields, director of marketing and PR for Andrew Marc,
to True Religion Apparel, Los Angeles, in that same title,
a new role at the company.
Sherman, associate director, Fuse PR, to The Hoffman
Agency, San Jose, as managing director for its European
operations, based in London. Overseas clients include Entrust,
SonicWall, and Spansion.
Lalli and John
Walker to senior VP, group heads, for Edelmans
Atlanta-based corporate affairs department. The two have
led the unit past the $5M mark in the last year, according
to the firm. Lalli also heads the offices real estate,
crisis and custom publishing practices, while Walker, who
was recently elected president of PRSA/Georgia, leads the
Hegarty and Kim
Skeltis to managing directors and senior VPs to co-lead
Strat@comms Detroit office. They oversee a staff of
more than 20.
Bailey, who has headed corporate communications for
Novartis AG for two years, was named an honoree for the
Womens Fund of Jerseys fall gala, which this
year focuses on women of influence in communications. She
began her career at Novartis in 1982 as a packaging supplies
inspection supervisor and went on to hold various posts
with the drug maker.
Edition, November 15, 2006, Page 7
ASSEMBLY REJECTS (Contd
from page 1)
noted that a survey of the Assembly delegates themselves
this year found that 90% want more influence on key national
major recent issues on which the Assembly was not consulted
were the signing of a $6 million, 13-year lease in downtown
New York for PRSA h.q. and the cancellation of the printed
directory of members last year.
also noted that the American Bar Assn. and American Medical
Assn. are governed by Houses of Delegates that set policy
for their boards and said PRSA should follow this example.
Capital Opposed Bylaw
Schario, president of the National Capital chapter, said
the chapters 13 votes (it has 1,200+ members in its
area) would be cast against CM because the CM bylaw would
turn PRSA governance on its head.
havent begun to think of the consequences of this
bylaw, she said, urging delegates instead to take
advantage of the rules that are already on the books.
asked: Would you give your chapter members this same
power? Do you really want the Assembly involved in the day-to-day
running of the Societythat would involve an incredible
amount of time?
had argued in a private Assembly email group not open to
regular members that his bylaw asked for no such thing but
only the right of delegates to set important policies with
the board empowered to carry them out on a daily basis.
He also said the board falsely claimed that the bylaws say
the Assembly is the overall governing body of our
Society when no such wording exists in the bylaws.
Lacking; Members Not Informed
None of the other 110
PRSA chapters ever publicly supported the Central Michigan
proposal and it was never discussed on the PRSA website
or in Tactics or Strategist, the two Society publications
with circulations of more than 21,000 each.
CM sent its proposal to
national h.q. last April 19. The only reference to it that
appeared on the PRSA website were the words Role of
the Assembly in a list of nine proposals to be considered
by the Assembly.
The speeches and vote
on the CM proposal (via electronic voting devices) took
about seven minutes.
There was no debate on
the proposal to change the title of the highest elected
officer from president to chair.
After remarks by search
committee chair Debra Miller that many other associations
use the presidents title for the staff person, 85%
of the delegates voted in favor of this.
PRSA had a paid president
for 18 months in 1971-72 and for another 18 months in 1999-2000.
Both staff presidents were relieved of their duties. Robert
Carlson, president in 1971-72, left the Society. Ray Gaulke,
president in 1999-2000, was shifted to the Foundation of
The Society negotiated
its way out of the four years remaining on his contract,
the longest ever given to a COO of PRSA.
In other votes, the Assembly
approved the continued use of proxies; allowed PRSSA members
to join PRSA itself for $60 while still five months from
graduation; set two-year term limits for members of the
nominating committee (although they can return after an
absence of one year); rejected a move by the board to create
five new at-large directors who would replace five directors
representing specific districts, and rejected a move by
the board to require resolutions to be submitted to the
board in writing 30 days before an Assembly.
Delegates voted 163-104
to send back to committee a motion to create the new at-large
directors and defeated an attempt to bring it up again for
reconsideration by a vote of 152-105, Students who join
PRSA as associate members will be counted in the membership
total of the Society. This was reported as 20,817 in the
minutes of the 2005 Assembly but PRSA said this grew to
21,559 as of Sept. 30. Membership was 19,600 in 1998.
Miller said the search
committee needs the presidents title to help attract
candidates for the top staff position. There has been no
report from the committee on how close it is to picking
the new COO.
last day in that post is Dec. 31.
EDELMAN: FIGHT INGRAINED
Richard Edelman urged
members of PRSAs student group to fight ingrained
bias against PR during his speech Nov. 11 at the Salt
Lake City conference.
Avoid the temptation of
spin, said Edelman. The best PR campaigns are
based on truth and transparency in the pursuit of
the public good.
He stands for complete
transparency: who you are, why you are advocating a position
and the company funding your work must be out in the
open, Edelman said. The transparent PR person acknowledges
mistakes and aims for a journalistic level of accuracy because
our material is now often used as primary source data, not
just the basis of proposing stories to journalists.
He challenged the students
to put aside short-term gains from attack style PR
in favor of a real debate on issues.
The Edelman CEO noted
the rapidly changing communications landscape is leading
to the democratization of information. Gone
are the days that a CEO was the sole face of the company
appearing infrequently and using, tightly scripted messages.
There is no longer a single
source everyone agrees is accurate. The sweet spot
for companies, according to Edelman, is the
intersection of vertical and horizontal, the controlled,
top-down and the spontaneous peer-to-peer discussion.
Effective PR people are
in continuous conversations with their client's
most passionate consumers. While pursuing stories in the
mainstream media, they are engaging bloggers and chat room
Edelman said the most
popular blogs provide the type of industry coverage and
analysis that had been previously offered by trade and enthusiast
Techcrunch, for instance,
broke the story of Google acquiring YouTube. Blogs, according
to Edelman, are now an on-ramp to the mainstream media.
Edition, November 15,
2006, Page 8
Assembly (page one) made short shrift of Central Michigans
bid to bring
democracy to the Society. The manner in which this was handled
is proof enough that anything but democracy is practiced
by PRSA leadership.
all of the 21,000 members of PRSA have no idea that such
a proposal was ever made.
leadership, with tight control of the web and the two Society
publications, never allowed a hint of the proposal in any
of these media except the words, Role of the Assembly,
which appeared on the PRSA website in October in a list
of proposals before the Assembly.
members never got a chance to debate this far-reaching proposal
on the PRSA website which is exactly where such a debate
should have taken place starting last April. PRSA leaders
allow the staff to hammer members all week long with blast
e-mail pitches for seminars, webinars and teleseminars but
this e-mail capability is never used to sample membership
opinions. That would be democratic!
bet the Central Michigan proposal, if adequately explained
would have been overwhelmingly passed by the 21,000 members.
Secure ways to conduct such voting are available and used
by other associations.
happened is that CM got Swift-boated by national
with spurious arguments against a proposal taken almost
word-for-word from the most prestigious professional associationsthose
operated by doctors, dentists and lawyers.
was not seeking day-to-day management of PRSA, as charged
by the leadership. CM wanted major decisions and policies
to be in the hands of the Assembly as it is for the doctors,
dentists and lawyers.
bet that members, having heard that the staff wanted to
move downtown to 50% more space (and a 50% jump in occupancy
costs to $750,000), would have voted to move h.q. out of
New York, perhaps maintaining an information center in midtown
for members, prospective members and the press.
great bulk of staff work (pitching tutorial programs, arranging
for the national conference, publishing Tactics &
Strategist), could be done just as easily and far more
cheaply in Cleveland. We doubt the staff payroll in Cleveland
would be $5 million a year.
staff, with two people in press relations, has little relation
to the New York media community and about the same with
the New York chapter. With its location downtown, an hour
round trip from midtown during the day, it might as well
be in Des Moines.
cant find any members, except those in leadership
posts or leadership ambitions, who think the online directory
of members is better than the printed directory. All sorts
of research are impossible with the online version. It is
sure to cut down on member interaction.
of interaction, the Assembly itself does not have this.
Its members only learn who the other delegates are a month
before the Assembly itself.
leaders argued in 2004, when they wanted to decouple APR
from Assembly service, that national had no right to tell
chapters who they could send to represent them.
in a major contradiction, national rigidly enforces a rule
that limits Assembly membership to three years, guaranteeing
an Assembly that is inexperienced and easily led.
never hear of any move by national to drop this rule; drop
APR as a condition for national offices and the board, or
create an e-mail address book so that rank-and-file members
could contact the delegates via a blast e-mail.
chapter boards nor delegates ever poll their chapter members
on major issues such as the CM proposal, as far as we can
there is any written record of a delegate actually polling
his or her constituents, wed like to see it.
of this dysfunctional governance, leading to bad decisions
like the expensive, inappropriate move downtown or the suspension
of the printed members directory, PRSA membership
is nearly stagnant.
students as members to be counted in the total will fool
no one. Creating five at-large directors because its
hard finding anyone in certain districts does not answer
the real problemthe stranglehold the APRs have on
leadership that has driven away large numbers of corporate
and major agency members. Failure of candidates to show
up for national office has become a chronic problem that
could be easily cured by adopting democratic principles.
disappointed that the Assembly continues to allow proxy
they are condemned by Roberts Rules of Order, which
PRSA has followed for many years.
to adopt sensible policies is no doubt the main reason
that PRSA has not been able to find a successor to COO Catherine
Bolton when this choice should have been made long ago.
the title of president in front of an association
or PR director is not going to mean much especially when
the two previous presidents were dispatched
so quickly. As a side note, we doubt that many of the delegates
at the Assembly Nov. 11 were aware that PRSA has already
tried the staff president route twice and new
boards (which change every two years) quickly snatched it
down those PR textbooks,
is the good advice Richard Edelman had for students attending
PRSAs confab. He recommended taking up another language
because English alone is not sufficient for the PR
leaders of tomorrow. Students should take engineering
and science courses since the future is for those who will
be asked to explain cutting edge developments in areas
like biotechnology and nanotechnology.