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Internet Edition, November 15, 2006, Page 1


The U.S. Agency for International Development, which oversees the billions of dollars in non-military foreign aid and projects backed by the federal government, is trying to gauge the interest from firms for partnering on PR efforts in countries and regions “of transition.”

The federal agency, technically independent but guided by the Secretary of State, has issued a request for information through its Office of Transition Initiatives for firms interested in working on strategic communications for government and political transitions, and media development work.

USAID focuses on four regions of the world. Its most significant current mission arguably is its work in Iraq, where it has been charged with rebuilding everything from healthcare to electricity and sewage systems. Other efforts have taken place this year in Bolivia, Liberia, Sri Lanka, and the West Bank/Gaza.

USAID says its OTI unit is involved in “the most sensitive political issues in many of the U.S. government’s priority and high interest countries.”

USAID wants to hear from experienced firms by November 30. Galeeb Kachra ([email protected]), program manager for OTI, is point of contact.


Neil Dhillon has joined Ruder Finn as managing director of its D.C. office, replacing Barbara Shipley, who is now on the PR staff at AARP. He reports to Richard Funess, president of RF/Americas.

Dhillon is a veteran of the Clinton Administration, serving as deputy assistant secretary of government affairs in the Dept. of Transportation. He also was chief of staff to Rep. Bob Masui (D-Calif.) and legislative director to Beverly Byron (D-Ma.). He held top PA posts at Hill & Knowlton and MWW Group.

The No. 2 independent firm expects more hires in D.C. by December.

Lou Capozzi, 59, will relinquish the chairman role of Publicis Groupe's PR and corporate communications group at the end of the year. He will take the chairman emeritus position. Capozzi, the former CEO of Manning, Selvage & Lee, plans to counsel a select group of clients and rep the French ad/PR conglom to the PR industry.

During his 38-year career, Capozzi held PR posts at Ayer PR and Aetna Life & Casualty (VP-corporate communications). He joined MS&L in `90. Capozzi becomes president of the International Communications Consultancy Organisation next year.


Interpublic reported Nov. 8 that it earned $5.8M during the third-quarter compared to a $102.8M year ago loss. Revenues inched ahead one percent to $1.4B.

CEO Michael Roth says all IPG units are “increasingly competitive in the marketplace.” He expects “improved performance next year” and anticipates meeting the ad/PR conglom’s ’08 turnaround goals.

Roth says that U.S. organic revenue was up, though down in the U.K. and Continental Europe.

The company pared its professional fees (largely related to accounting matters) by $60.1M.

IPG has launched an investigation into the current and past granting of stock options. That study is “part of its continued efforts to address weaknesses in its control environment.” The probe is almost complete.


Burson-Marsteller has hired Josh Gottheimer, director of strategic communications at Ford Motor, as executive VP. The 31-year-old executive will chair B-M’s global corporate and public affairs practices.

Gottheimer was President Clinton’s speechwriter. He helped draft the ’99 and ’00 State of the Union Addresses. At beleaguered Ford Motor, he developed its corporate message, “Driving American Innovation,” and headed Ford’s PR strategy, corporate advertising and its Washington, D.C., PA unit.

Gottheimer reports to B-M CEO Mark Penn, who is pollster for Bill and Hillary Clinton.


The PRSA Assembly, as urged by national leadership, rejected by a 261-19 vote the move by the Central Michigan chapter to make the Assembly, rather than the board, “the ultimate policy-making body” of the Society.

Also voted was a change in the title of the COO from executive director to president with the elected head becoming “chair.”

CM delegate Mark Holoweiko made a final plea to end what he calls “top down” leadership and to put more initiative in the hands of rank-and-file members and the Assembly. “They’re saying that this bylaw change is too much trouble, too expensive, too risky and so on but two hundred years of the American system say we should do it,” he told the Assembly.

“We should have faith in the collective wisdom of the people in this room to consistently do the right thing for the Society—have faith in your own selves,” he pleaded in vain.

(continued on page 7)

Internet Edition, November 15, 2006, Page 2


BP America has hired PodestaMattoon to handle fall-out from its Alaska oil spill.

That August accident caused by inadequate maintenance resulted in the temporary shutdown of Prudhoe Bay, and dealt a second blow (following the ’05 Texas City refinery explosion/fire that killed 15 workers) to BP’s well-crafted environmentally friendly image.

The British company is replacing Alaskan management effective Jan. 1.

Steve Marshall, who headed Alaskan operations for the past five years, is being succeeded by Doug Suttles, who was in charge of BP’s Sakhalin Island business in Russia. Suttles had worked for BP in Alaska.

Marshall testified in Congress in September. The Justice Dept. also is probing the records of Prudhoe Bay complex.

PM is the firm of Anthony Podesta, former counsel to Massachusetts Senator Ted Kennedy, and Dan Mattoon, an ex-aide to House Speaker Denny Hastert.

The firm, which registered lobbying fees in the $6M range for the first-half of ’05, is splitting up in January.

Both Podesta and Mattoon handle the BP America account.


Lee Andrews Group, the Los Angeles PR firm and subcontractor to Fleishman-Hillard that was also accused of overbilling the city, will pay $1M to settle those charges.

The firm has six years to repay the seven-figure sum. The city controller who got F-H to pay $5.7M to settle overbilling charges hammered out the deal with the city’s attorney and LAG founder Donna Andrews.

The firm collected nearly $5M on its last contract with the city’s Dept. of Water and Power, handling advertising, PR and community relations efforts.

The DWP’s board approved the settlement last week.

The city controller’s audit of PR contracts, in addition to charging F-H with overbilling, questioned subcontractor bills to the tune of $315K.


Yolanda Clark, chief spokeswoman for the Transportation Security Administration, has re-entered the private sector to take over PR for auto club giant AAA.

Clark was director of strategic communications and public affairs for the TSA, part of the Dept. of Homeland Security.

She took that post after serving as southeast regional public affairs officer and spokesperson for the TSA in Atlanta.

Clark serves as managing director of AAA PR based in its national office in Heathrow, Fla.

She was formerly deputy director of PR for the Hartsfield-Jackson Atlanta Int’l Airport after beginning her career in broadcasting PR for WMFE Channel 24 and 90.7 FM in Florida.

The not-for-profit AAA is North America’s largest automobile and leisure travel organization.


GolinHarris is guiding PR in the final stage of a two-year effort supporting the first exhibition of King Tut artifacts since a blockbuster run in the 1970s.

The exhibit, “Tutankhamen and the Golden Age of the Pharaohs,” hits Philadelphia in February as its fourth and final U.S. stop following lucrative exhibitions in Los Angeles, Fort Lauderdale and Chicago, where it closes in January.

Eight million people saw the exhibit in the 1970s, when its first U.S. tour caused a national sensation and ushered in an era of “blockbuster exhibits” for museums, according to the Chicago Tribune, which also revived Steve Martin’s famous Tut quip: “He gave his life for tourism.”

GH has been working on the account since its 2005 opening in L.A. The firm has handled celebrity wrangling, event planning and media relations efforts at each stop. It has begun to promote the final U.S. run at the Franklin Institute in Philadelphia, where the exhibit runs from February through September 2007. That will wrap the 27-month, four-city PR journey.


The Dubai Press Club has hired Hill & Knowlton’s London office to provide PR services and promote the “understanding of Dubai globally.”

That understanding centers around the multi-billion dollar real estate developments that have transformed the economy from an energy-reliant one to knowledge and services.

Some highlights are the Palm Islands residential/business development that is being built on the world’s three largest artificial reefs; Dubai Media City, which is pitched as the communications hub for the Middle East, Africa and South Asia, and Dubailand, the $20B complex that is billed as the ultimate leisure and entertainment destination.

Wikipedia estimates that 25 percent of the world’s cranes are working in Dubai, which is the most populous and second largest of the United Arab Emirates.

That construction boom has put the focus on human rights conditions since the building is done by low-wage workers imported from India and Pakistan.

Andrew Pharoah, the head of H&K’s EMEA practice, heads the account. He reports to Mona Al Marri, chair of the DPC.


Tara O’Donnell, who was Samsung Electronics’ senior corporate communications manager in North America, has joined Text 100’s digital lifestyle group.

She worked on the Korean company’s Olympic Games sponsorship, charitable initiatives such as the “Four Seasons of Hope” effort, and handled ties with entertainment celebrities.

At Text 100, O’Donnell, who has more than a decade of PR experience, will work on the IBM and Philips Electronics account.

Text 100 is the No. 5 ranked O’Dwyer firm with ’05 fees of $52.4 million.

Tom Reno, of GCI Group and Hill & Knowlton fame, heads Text 100’s North American operations.

Internet Edition, November 15, 2006, Page 3


Time is slashing its rate base in January by 18.8 percent to 3.25M, but wants advertisers to pay for its total audience.

The Time-Warner unit says it has a 19.5M total audience, which includes "pass-along" and public place readers.

Time publisher Ed McCarrick called the magazine’s move a “monumental shift in magazine accountability.” He is telling advertisers rates will be structured to give them a bigger bang for their advertising dollar.

Time also announced that it will boost its newsstand price $1 to $4.95. It sells about 115K copies on newsstands.


Amanda Bennett is leaving her editor post at the Philadelphia Inquirer at the end of the year.

Her departure comes as the investment group led by advertising mogul Brian Tierney that purchased the paper from McClatchy Co. is looking to cut another 150 jobs.

Bennett will be succeeded by Bill Marimow. He is a former Inky city editor who is at National Public Radio.

Bennett, who reported for the Wall Street Journal for more than 20 years, is the second high-profile editor to depart last week.

Dean Baquet, was ousted from the Los Angeles Times by its Tribune Co. owner. Tribune has received a takeover bid from Los Angeles moguls Eli Broad and Ron Burkle.


Dow Jones’ online unit and Internet video company Brightcove have collaborated for a broadband video channel for Barron’s Online, and the Wall Street Journal Online.

Segments will be along the lines of reporting from the three outlets and are available free to both subscribers and non-subscribers of the publications.

Production is handled by Dow Jones in New York and MarketWatch in San Francisco.

Video content will be indexed in the three sites' search engines and made available for integration into blogs.

Advertising packages are being developed and marketed for the channel.


CBS Corp. has hired Allen & Co. investment banker Quincy Smith as president of its interactive unit.

CEO Leslie Moonves said Smith's job is to arrange the acquisition of the “YouTube that nobody has heard of yet.”

The Wall Street Journal described Allen as a “star Silicon Valley dealmaker.” He has advised Google, Viacom (the former parent of CBS) and Yahoo! on its purchase of

Smith succeeds Larry Kramer, who was hired last year to boost CBS's interactive operation. Kramer, founder of MarketWatch, becomes a CBS advisor.


Ed Bradley, a 26-year correspondent for "60 Minutes" who won 19 Emmy's for his broadcast journalism work, died on Nov. 9 from leukemia. He was 65.

Bradley joined CBS in 1971 as a stringer in its Paris bureau and went on to a 26-year career that took him all over the world covering issues from nuclear testing, war and famine, to celebrity profiles and terrorism. A June 2000 report,"Death by Denial," on AIDS in Africa, won a Peabody Award and is credited with helping convince drug companies to donate and discount AIDS drugs.

He took home the Paul White Award from the Radio/Television News Directors Association in 2000, an honor previously bestowed on Edward R. Murrow, Walter Cronkite and Peter Jennings.

Prior to "60 Minutes," Bradley was a principal correspondent for "CBS Reports" and earlier served as CBS News' White House correspondent. He anchored the "CBS Sunday Night News” for nearly five years and led the CBS News magazine "Street Stories" from 1992-93.

Prior to joining CBS News, he was a reporter for WCBS Radio and started out as a reporter for WDAS Radio Philadelphia in the mid 1960s.

He was born June 22, 1941, in Philadelphia and graduated from Cheyney (Pa.) State College in 1964 with a B.S. in education.

Bradley is survived by his wife, Patricia Blanchet.


Mark Hyman, former VP corporate relations turned daily conservative commentator at Sinclair Broadcast Group, is taking a recess effective Dec. 1.

His “The Point with Mark Hyman” got notice for his attacks on John Kerry during the ’04 Presidential sweepstakes, and for popularizing the term “cheese-eating surrender monkeys” for the French for their failure to support the U.S. invasion of Iraq.

Hyman filed more than 2,000 commentaries since he began on-air duties following 9/11.

David Smith, president of Sinclair, said Hyman’s commentaries invoked “thoughtful discussions on many topics and across all demographics.” He covered issues that “traditional media don’t report” and “hopefully raised the public’s level to dig deeper and question what they're reading or hearing.”

Hyman, 48, plans to spend more time with his family and help SBG “tackle important strategic issues.” He may make occasional on-air appearances.

SBG owns or provides programming to 58 stations that cover 22 percent of the U.S.

Wendy Turett-Ross, marketing research manager for Meredith Corp., has joined Kiplinger’s Personal Finance, as research director. She previously headed market research at Time Inc.

Kiplinger, meanwhile has revamped its website,, to include exclusive online content, advice from its financial experts, RSS feeds, a webcast platform and e-mail alerts.

(Media news continued on next page)

Internet Edition, November 15, 2006, Page 4


The maiden issue of Jamrock magazine has arrived, and is targeting the more than 500K strong Caribbean-American market.

The mag promises a “compelling journey through the fascinating world of Caribbean fashion, music, travel, culture and lifestyle.”

The debut monthly, which costs $3.99, features a profile of Sean Paul, and stories about feuding dancehalls in Jamaica and tourism in the Caribbean.

Charter advertisers are Land Rover, Air America Radio, Cockspur Rum, Guyana Tourism Authority and Western Union.

Dave Rodney has info at 212/571-4526.

Briefs _____________________

Quarterly magazine For Her Information is now available for free online at The title, which focuses on urban women, is aligned with the PBS series of the same name.

Spanish-language media company ImpreMedia has acquired Vista Magazine, a dual-language general interest supplement title.

Vista counts a circulation of one million copies across 29 markets. It is published 11 times a year.

New York-based ImpreMedia last month launched an entertainment magazine, La Vibra, with a distribution run of 530K as a newspaper supplement.

Impre is the No. 1 Spanish-language newspaper publisher in the U.S.

Its properties include multiple editions of La Opinion and El Diario La Prensa.

Active Interest Media of El Segundo, Calif., has acquired Yachts magazine, a 10-year-old bimonthly with an upscale audience audited at 49K.

In addition to the U.S., editions are published in France, Croatia, Italy and Russia.

The entire Yachts team, including founder Michel Karsenti, will remain on staff at the publication's base in Fort Lauderdale.

AIM titles include American Cowboy, Yoga Journal, and Vegetarian Times.

People _________________

Nathan Guttman, a Washington, D.C.-based reporter for Haaretz and the Jerusalem Post, has joined Jewish weekly newspaper The Forward as D.C. bureau chief.

Guttman has worked as an evening news editor for Israel's Channel 1 TV.

Kelly Aiglon, a former columnist for Chicago Social and staff editor for Where Chicago magazine, has joined Chicago Social Brides as editor-in-chief.

Kim Porter, a senior A/E for Nielsen Media Research Hispanic Services, has joined Fox Sports en Espanol as its first director of research.

Porter oversees media and market research for the network.


“There’s nothing we won't touch,” said Janice Kaplan, executive editor for Parade magazine.

It’s a bold claim, but when you work for the nation’s most popular weekend magazine, the bar is set pretty high. The staff of Parade recently came together for a media panel hosted by the Entertainment Publicists Professional Society at the Gibson Entertainment Showroom – former home of the legendary Hit Factory – to share their secrets for getting the inside scoop on the stars.

West Coast contributing editor Jeanne Wolf, known in Hollywood for asking gutsy questions, said her knack for eliciting the tell-all is simple: you can be pushy if you’re known as a reputable source.

“People know that I'll ask anything – but they also know that I'll be fair,” she said.

A sought-after television guest, Wolf is one of Hollywood's most visible broadcast and print journalists. Formerly a celebrity reporter at “Entertainment Tonight,” she was also host of her own PBS interview series, “Jeanne Wolf With…,” and has produced a series of features for “Nightline” and “Good Morning America.”

Ideally, Wolf said an interview doesn't rely so much on the standard celebrity/press Q & A. Rather, Wolf claimed that treating celebs like everyday people has the ability to smooth over some of Hollywood’s toughest acts – like Tommy Lee Jones, for example, who is notoriously cold to the press.

Of course, Parade’s circulation also helps. Distributed as a Sunday supplement in nearly 400 newspapers across the nation, the magazine brings in nearly 80 million readers each week. In many cases, celebs jump at the chance to do a feature story in the magazine.

“No one has ever passed up a story with Parade for Life or USA Weekend. Our readership is just bigger,” Kaplan noted.

But circulation isn’t the only reason why stars may choose Parade to ink the coveted scoop. James Brady, contributing editor and writer of Parade’s “In Step” column, noted that the magazine gets many interviews that other publications miss simply because it has a knack for utilizing unorthodox means to obtain them.

He cited an instance where Parade sent novelist Norman Mailer to interview Clint Eastwood, a celebrity who has a long-standing reputation of being standoffish towards the press. Eastwood, who had previously declined a meeting with the publication, was suddenly intrigued by the prospect of being interviewed by Mailer, and he invited the author to conduct it during a week-long stay on his ranch.

The author of 15 books and the recent Pulitzer nominee, Brady is considered by many to be the veritable godfather of celebrity news. He created the page six phenomenon during his tenure at the New York Post back during in 70's.

Brady commented celebrity publicists often hinder the relationship between stars and the press – and sometimes this does a disservice to a publicist's clients in the long run.

Internet Edition, November 15, 2006, Page 5


San Jose’s city council will vote this week on whether to hire GlobalFluency to lead a one-year $200K PR effort to raise the profile of the Silicon Valley hub.

City officials want to capitalize on a renewed tech industry and growing economy to foster attention and economic growth.

Forty firms were sent an RFQ by the city. Seven firms responded and that field was narrowed to three by a five-member review panel. GF, formerly called Neale-May & Partners, is based in Palo Alto with offices in Washington, D.C., and New York.

The firm is charged with developing a media outreach plan and landing editorial coverage. The effort would be managed by the city's Office of Economic Development.

San Jose, which is 50 miles south of San Francisco, is the largest city in California's Bay Area. Its population is teetering toward the one million mark. The city estimates more than 6,600 tech companies are in San Jose.

BRIEFS: Keefe, Bruyetee & Woods, the investment house that was rocked by the World Trade Center attacks, made an impressive comeback on Nov. 9 as Wall Street gave a big thumbs up to its initial public offering. KBW Inc., the parent company, enjoyed a 28 percent rise in its stock price to close at $26.83. The firm uses Intermarket Communications for its domestic PR. Neil Shapiro and Tyler Bradford handle the account. Edelman Financial in London is in charge of European PR. Shapiro served as spokesperson for KBW in the aftermath of the attack on its WTC headquarters. The firm lost 67 employees, a third of its staff, on that day. KBW CEO John Duffy penned “Triumph over Tragedy” to tell of the rebuilding of the firm. ...Kekst & Co. is guiding Brazilian steelmaker Companhia Siderurgica Nacional’s takeover bid for Wheeling-Pittsburgh Corp. The Wheeling, W. Va.-headquartered steelmaker is the target of a proxy fight by steel distributor Esmark. Edelman reps Chicago-based Esmark. Kekst's Jeremy Fielding and Laura Walters are CSN's PR advisors. ...Weber Shandwick earned the United Nations’ 2006 Grand Award for PR for its launch of War Child’s “Help: A Day in the Life” album. The London office handled the pro-bono campaign for the non-governmental organization that is devoted to helping children in war zones throughout the world. WS works with War Child on PA, web relations, youth marketing and outreach to the U.K. business and government communities. The award won by the Interpublic unit is a venture between the U.N. Dept. of Public Information and the International PR Assn. WS won the '05 award for its “Save the North Sea” program. ...Interpublic CEO Michael Roth is the most overpaid CEO in America, according to a survey conducted by Glass Lee & Co., a proxy advisory and research outfit. The CEO of Weber Shandwick, GolinHarris and MWW Group’s parent, pulled in $14.6M in '05 total comp as IPG’s stock price crashed 28 percent and red ink tide hit $289M.


New York Area

CRT/tanaka, New York/Virginia Racing Commission, for strategic counsel to promote the equine industry in the commonwealth. The Commission was set up in 1989 to grow a native horse racing industry in Virginia.

G. S. Schwartz & Co., New York/Computer Generated Solutions, system integration software and training, and Video Professor, computer software tutorials.

Peppercom, New York/Synygy, sales compensation management services, as AOR for PR, including digital marketing and traditional media outreach.

Sloane & Co., New York/Greystone & Co., real estate, to raise awareness of Greystone and its affiliated companies. G&C and those affiliates make up a $12 billion privately held real estate and investment operation.

Smith & Jones, Troy, N.Y./Windham Mountain, ski resort, for a marcom campaign as it upgrades facilities and trails.


Widmeyer Communications, Washington, D.C./The Ferguson Group, policy and appropriations consulting, as AOR.

DPR Group, Cary, N.C./ClearOrbit, supply chain execution and logistics services, for PR.


Cushman/Amberg, Chicago/Life Fitness, to boost brand awareness of its consumer and commercial fitness lines.

The Investor Relations Company, Chicago/
Nanophase Technologies Corp., nanomaterials technologies and solutions for industrial products, for a full IR program. SVP Tad Gage heads the work.

Hybrid Marketing, Cleveland/FLG Hospitality, Fort Rapids Indoor Waterpark Resort, and Airport Hotel Investors, for PR, advertising, web strategies and events work.

Sweeney, Cleveland/Osmegen Inc., for launch of an EPA-registered insecticide chalk, Dead-FastT, for a national product launch campaign, including media relations and guerilla marketing.

Colle+McVoy, Minneapolis/Aveda, for its Outer Peace Patrol, a mobile spa marketing tour to support Aveda’s acne relief skincare product.


PR@vantage, San Francisco/Ixia, IP performance test systems, as AOR for PR, including analyst and media relations.

WeissComm Partners, San Francisco/Actelion Pharmaceuticals; Cell Therapeutics; Onyx Pharmaceuticals, and Medivation, for PR, including disease and clinical trial awareness, media relations, product comms., IR, and advocacy relations.

SZPR, San Diego/California Restaurant Assn. and San Diego Convention and Visitors Bureau, for PR to support San Diego Restaurant Week in January.


Ruder Finn Israel, Jerusalem/Cupron Inc., North Carolina-based copper oxidde healing products marketer, for global marketing comms.

Internet Edition, November 15, 2006, Page 6


Mark Sneider, president of Reardon Smith Whitaker, a consulting shop which helps firms get new business, said agencies need to be aware of their own “brand potency” as the season of clients changing firms emerges.

RSW has developed an Agency Brand Potency test at to benchmark firms against their competition. RSW will offer specific recommendations to increase a firm’s “brand potency.”

Sneider said the timing is meant to coincide with the “silly season” at the end of the year when clients are likely to change agencies.


Liz Garger, VP for Athlon Communications, has joined Boom Broadcast, Smithville, N.J., as a director.

She has held posts with Dobbin/Bolgla Associates and Bozell PR, now part of Weber Shandwick.

At Boom, she handles media relations support and will explore new avenues for client exposure for the firm.


The NewsMarket, which hosts and disseminates PR video online, says rapid embrace of digital video online has helped boost the number of media outlets registered with the company to more than 10,000.

The company said a sharp rise in online media looking for video to include in their news reports contributed to the uptick.

Shoba Purushothaman, CEO and co-founder, pointed out that non-broadcast outlets now make up nearly half of media registered with the company. “The long-anticipated convergence in the media world is finally happening,” she said.

In other news, Andrew Heyward, the former CBS News president, has been appointed to The NewsMarket’s board. The company noted that was an early user of advertiser-supported broadband video.

BRIEFS: Issue Dynamics, Washington, D.C., recently worked with the International Fund for Animal Welfare to launch a blog, The site covers on-the-ground animal rescue efforts in disaster areas like Lebanon, Israel, Indonesia and India. ...Robert Ross of Bob Ross & Associates was named the 2006 recipient of the Bill Adams PRSA Lifetime Achievement Award. The award given by PRSA/Miami recognizes exceptional leadership and contributions to the PR profession and community. It is named after PR pro and educator Bill Adams, who died unexpectedly in 2003. ...Vanessa Quintana, a production assistant for Medialink, has joined News Broadcast Network in New York as a media monitoring specialist. ...The Word of Mouth Marketing Association has developed an ethics assessment tool based on its guidelines to help marketers avoid unethical tactics. The tool is a series of questions marketers should ask before initiating a word of mouth campaign.



Larry Parnell, who headed corporate relations at Barrick Gold and served as global PR director at Ernst & Young, has joined Beacon Advisors. He will open a Washington, D.C., outpost for the Chicago-based firm.

Parnell joins from Hill & Knowlton/Canada. He worked in Toronto for the past two years-plus, and led the corporate and financial group. Parnell also held IR and PR posts at GTE Corp., People's Bank of Connecticut and Stop & Shop Cos.

Parnell is joining Beacon because he values its “model of senior level strategic and integrated consulting,” which he believes “clients are looking for, but getting less and less of from the global firms.”

Beacon, meanwhile, plans to open an office in Cincinnati during the second-quarter of next year, and target business from hometown companies like Procter & Gamble and Kroger. Beacon managing partner Hud Englehart will spearhead the Ohio push.


Doug Usher becomes senior VP-research & polling at Widmeyer Communications, Washington, D.C., on Nov. 20. Usher was VP at the Mellman Group. He has conducted polls for California Sen. Barbara Boxer, Maryland Congressman Steny Hoyer and John Kerry’s Presidential bid. Usher also has done work for the California Teachers Assn., Trial Lawyers Assn. of Washington D.C. and West Virginia, Sierra Club and Pew Initiative on Food and Biotechnology.

Elizabeth Marshall has returned to KGBTexas PR as VP of its Houston office. She was director of PR strategy for the ad and PR firm from 2001-04.

Emilio Fields, director of marketing and PR for Andrew Marc, to True Religion Apparel, Los Angeles, in that same title, a new role at the company.

Sarah Sherman, associate director, Fuse PR, to The Hoffman Agency, San Jose, as managing director for its European operations, based in London. Overseas clients include Entrust, SonicWall, and Spansion.


Howard Lalli and John Walker to senior VP, group heads, for Edelman’s Atlanta-based corporate affairs department. The two have led the unit past the $5M mark in the last year, according to the firm. Lalli also heads the office’s real estate, crisis and custom publishing practices, while Walker, who was recently elected president of PRSA/Georgia, leads the tech unit.

Sharon Hegarty and Kim Skeltis to managing directors and senior VPs to co-lead Strat@comm’s Detroit office. They oversee a staff of more than 20.


Ann Bailey, who has headed corporate communications for Novartis AG for two years, was named an honoree for the Women’s Fund of Jersey’s fall gala, which this year focuses on women of influence in communications. She began her career at Novartis in 1982 as a packaging supplies inspection supervisor and went on to hold various posts with the drug maker.

Internet Edition, November 15, 2006, Page 7

PRSA ASSEMBLY REJECTS (Cont’d from page 1)

Holoweiko noted that a survey of the Assembly delegates themselves this year found that 90% want more influence on key national issues.

Two major recent issues on which the Assembly was not consulted were the signing of a $6 million, 13-year lease in downtown New York for PRSA h.q. and the cancellation of the printed directory of members last year.

Holoweiko also noted that the American Bar Assn. and American Medical Assn. are governed by Houses of Delegates that set policy for their boards and said PRSA should follow this example.

National Capital Opposed Bylaw

Tracy Schario, president of the National Capital chapter, said the chapter’s 13 votes (it has 1,200+ members in its area) would be cast against CM because the CM bylaw “would turn PRSA governance on its head.”

“We haven’t begun to think of the consequences of this bylaw,” she said, urging delegates instead to “take advantage of the rules” that are already on the books.

She asked: “Would you give your chapter members this same power? Do you really want the Assembly involved in the day-to-day running of the Society—that would involve an incredible amount of time?”

Holoweiko had argued in a private Assembly email group not open to regular members that his bylaw asked for no such thing but only the right of delegates to set important policies with the board empowered to carry them out on a daily basis. He also said the board falsely claimed that the bylaws say the Assembly is the “overall governing body of our Society” when no such wording exists in the bylaws.

Chapter Support Lacking; Members Not Informed

None of the other 110 PRSA chapters ever publicly supported the Central Michigan proposal and it was never discussed on the PRSA website or in Tactics or Strategist, the two Society publications with circulations of more than 21,000 each.

CM sent its proposal to national h.q. last April 19. The only reference to it that appeared on the PRSA website were the words “Role of the Assembly” in a list of nine proposals to be considered by the Assembly.

The speeches and vote on the CM proposal (via electronic voting devices) took about seven minutes.

Title Change Was Quick

There was no debate on the proposal to change the title of the highest elected officer from president to chair.

After remarks by search committee chair Debra Miller that many other associations use the president’s title for the staff person, 85% of the delegates voted in favor of this.

PRSA had a paid president for 18 months in 1971-72 and for another 18 months in 1999-2000.
Both staff presidents were relieved of their duties. Robert Carlson, president in 1971-72, left the Society. Ray Gaulke, president in 1999-2000, was shifted to the Foundation of PRSA.

The Society negotiated its way out of the four years remaining on his contract, the longest ever given to a COO of PRSA.

Proxy Voting Accepted

In other votes, the Assembly approved the continued use of proxies; allowed PRSSA members to join PRSA itself for $60 while still five months from graduation; set two-year term limits for members of the nominating committee (although they can return after an absence of one year); rejected a move by the board to create five new at-large directors who would replace five directors representing specific districts, and rejected a move by the board to require resolutions to be submitted to the board in writing 30 days before an Assembly.

Delegates voted 163-104 to send back to committee a motion to create the new at-large directors and defeated an attempt to bring it up again for reconsideration by a vote of 152-105, Students who join PRSA as associate members will be counted in the membership total of the Society. This was reported as 20,817 in the minutes of the 2005 Assembly but PRSA said this grew to 21,559 as of Sept. 30. Membership was 19,600 in 1998.

Miller said the search committee needs the president’s title to help attract candidates for the top staff position. There has been no report from the committee on how close it is to picking the new COO.

Catherine Bolton’s last day in that post is Dec. 31.


Richard Edelman urged members of PRSA’s student group to fight “ingrained bias against PR” during his speech Nov. 11 at the Salt Lake City conference.

Avoid the temptation of “spin,” said Edelman. The best PR campaigns are “based on truth and transparency in the pursuit of the public good.”

He stands for “complete transparency: who you are, why you are advocating a position and the company funding your work” must be out in the open, Edelman said. The transparent PR person acknowledges mistakes and aims for a journalistic level of accuracy “because our material is now often used as primary source data, not just the basis of proposing stories to journalists.”

He challenged the students to “put aside short-term gains from attack style PR in favor of a real debate on issues.”

The Edelman CEO noted the rapidly changing communications landscape is leading to the “democratization of information.” Gone are the days that a CEO was the “sole face of the company appearing infrequently and using, tightly scripted messages.”

There is no longer a single source everyone agrees is accurate. “The sweet spot for companies,” according to Edelman, “is the intersection of vertical and horizontal, the controlled, top-down and the spontaneous peer-to-peer discussion.”

Effective PR people are in “continuous conversations” with their client's most passionate consumers. While pursuing stories in the mainstream media, they are engaging bloggers and chat room participants.

Edelman said the most popular blogs provide the type of industry coverage and analysis that had been previously offered by trade and enthusiast media.

Techcrunch, for instance, broke the story of Google acquiring YouTube. Blogs, according to Edelman, “are now an on-ramp to the mainstream media.”

Internet Edition, November 15, 2006, Page 8




PRSA’s Assembly (page one) made short shrift of Central Michigan’s bid to bring democracy to the Society. The manner in which this was handled is proof enough that anything but democracy is practiced by PRSA leadership.

Almost all of the 21,000 members of PRSA have no idea that such a proposal was ever made.

PRSA leadership, with tight control of the web and the two Society publications, never allowed a hint of the proposal in any of these media except the words, “Role of the Assembly,” which appeared on the PRSA website in October in a list of proposals before the Assembly.

Rank-and-file members never got a chance to debate this far-reaching proposal on the PRSA website which is exactly where such a debate should have taken place starting last April. PRSA leaders allow the staff to hammer members all week long with blast e-mail pitches for seminars, webinars and teleseminars but this e-mail capability is never used to sample membership opinions. That would be democratic!

We bet the Central Michigan proposal, if adequately explained would have been overwhelmingly passed by the 21,000 members. Secure ways to conduct such voting are available and used by other associations.

What happened is that CM got “Swift-boated” by national leadership with spurious arguments against a proposal taken almost word-for-word from the most prestigious professional associations—those operated by doctors, dentists and lawyers.

CM was not seeking day-to-day management of PRSA, as charged by the leadership. CM wanted major decisions and policies to be in the hands of the Assembly as it is for the doctors, dentists and lawyers.

We bet that members, having heard that the staff wanted to move downtown to 50% more space (and a 50% jump in occupancy costs to $750,000), would have voted to move h.q. out of New York, perhaps maintaining an information center in midtown for members, prospective members and the press.

The great bulk of staff work (pitching tutorial programs, arranging for the national conference, publishing Tactics & Strategist), could be done just as easily and far more cheaply in Cleveland. We doubt the staff payroll in Cleveland would be $5 million a year.

PRSA staff, with two people in press relations, has little relation to the New York media community and about the same with the New York chapter. With its location downtown, an hour round trip from midtown during the day, it might as well be in Des Moines.

We can’t find any members, except those in leadership posts or leadership ambitions, who think the online directory of members is better than the printed directory. All sorts of research are impossible with the online version. It is sure to cut down on member interaction.

Speaking of interaction, the Assembly itself does not have this. Its members only learn who the other delegates are a month before the Assembly itself.

National leaders argued in 2004, when they wanted to decouple APR from Assembly service, that national had no right to tell chapters who they could send to represent them.

But, in a major contradiction, national rigidly enforces a rule that limits Assembly membership to three years, guaranteeing an Assembly that is inexperienced and easily led.

We never hear of any move by national to drop this rule; drop APR as a condition for national offices and the board, or create an e-mail address book so that rank-and-file members could contact the delegates via a blast e-mail.

Neither chapter boards nor delegates ever poll their chapter members on major issues such as the CM proposal, as far as we can determine.

If there is any written record of a delegate actually polling his or her constituents, we’d like to see it.

Because of this dysfunctional governance, leading to bad decisions like the expensive, inappropriate move downtown or the suspension of the printed members’ directory, PRSA membership is nearly stagnant.

Admitting students as members to be counted in the total will fool no one. Creating five at-large directors because it’s hard finding anyone in certain districts does not answer the real problem—the stranglehold the APRs have on leadership that has driven away large numbers of corporate and major agency members. Failure of candidates to show up for national office has become a chronic problem that could be easily cured by adopting democratic principles.

We’re disappointed that the Assembly continues to allow proxy votes when they are condemned by Robert’s Rules of Order, which PRSA has followed for many years.

Failure to adopt sensible policies is no doubt the main reason that PRSA has not been able to find a successor to COO Catherine Bolton when this choice should have been made long ago.

Dangling the title of “president” in front of an association or PR director is not going to mean much especially when the two previous “presidents” were dispatched so quickly. As a side note, we doubt that many of the delegates at the Assembly Nov. 11 were aware that PRSA has already tried the “staff president” route twice and new boards (which change every two years) quickly snatched it back.

Put down those PR textbooks, is the good advice Richard Edelman had for students attending PRSA’s confab. He recommended taking up another language because “English alone is not sufficient for the PR leaders of tomorrow.” Students should take engineering and science courses since the future is for those who will be asked to “explain cutting edge developments in areas like biotechnology and nanotechnology.”

--Jack O'Dwyer


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