The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, November 22, 2006, Page 1
KNOWS THE WAY TO SAN JOSE.
Joses City Council voted 7-2 to ink a $200K, one-year
PR pact with GlobalFluency to raise the profile of the Silicon
for San Jose, the No. 10 U.S. city in size, want to capitalize
on a renewed tech industry and growing economy to foster
tourism, special events and economic growth. The PR efforts
will span across the U.S. and internationally.
firms were sent an RFQ by the city. Seven firms responded
and that field was narrowed to three by a five-member review
panel. San Jose's population is approaching the one million
mark and the city estimates more than 6,600 tech companies
are located there.
THOMPSON TO HEALTH NET.
Margita Thompson, who
was press secretary for California Governor Arnold Schwarzenegger,
is joining Health Net as VP-corporate communications.
She had one of the
most taxing jobs in Schwarzeneggers administration,
according to the Los Angeles Times. Her office was
a magnet for inquiries from the foreign press, entertainment
shows, national TV news correspondents and California newspapers
that bolstered their statehouse bureaus after Schwarzenegger
won the `03 recall election, it noted.
Thompson joined the governor's
office from "Larry King Live." She also worked
for California governor Pete Wilson and Los Angeles mayor
Thompson is re-uniting
with Patricia Clarey, Schwarzenegger's former chief of staff,
at Health Net. Clarey became COO there in March.
Nels Olson (Washington, D.C.) and Asheley Galloway (San
Francisco) placed Thompson.
DOE EXTENDS RFP DEADLINE.
The Dept. of Energy has
extended by two months an RFP to handle PR for its alternative
energy and conservation unit.
The federal agency moved
the proposal deadline from Nov. 18 to Jan. 8 last week.
It is conducting the proposal review process online via
its IIPS system.
DoE's Office of Technology
Advancement and Outreach plans to award a five-year contract
to multiple firms or a single contractor for marketing and
media support, multimedia work, collateral materials and
stakeholder development. Budget is $5M per year.
Several firms are considering
a run at the account, including Dittus Comms., JDG Comms.
and Osborn & Barr Comms.
JOELE FRANK GUIDES US AIR.
Joele Frank, Wilkinson
Brimmer Katcher is helping US Airways with its blockbuster
proposal to acquire Delta Airlines for $8 billion.
US Airways is positioning
the move as an alternative to Delta working to emerge from
Chapter 11 by itself. Delta filed for bankruptcy protection
in September 2005 and planned to emerge in 2007.
US Airways simultaneously
sent a letter from CEO Doug Parker to Delta CEO Gerald Grinstein
and publicly released the correspondence, noting Grinsteins
failure to meet or discuss US Airways offers earlier
A merged entity would
operate under the Delta name and become one of the worlds
largest airlines. US Airways said Delta did not reply to
overtures earlier in the year and in September.
Partner Joele Frank leads
the US Airways work for the firm.
Kekst & Co. has advised
Delta through its reorganization.
Szynal, a veteran PR exec for Procter & Gamble,
has joined Callaway Golf Company as VP of PR. She is charged
with the Carlsbad, Calif.-based company's overall strategic
communications efforts and brand publicity.
Callaway, which markets
golf clubs and accessories under the Callaway, Top-Flite,
Odyssey and Ben Hogan brands, is eyeing a comeback.
The company posted a Q3
loss of $11.9M as sales slipped from 2005.
STOP THE SPINNING, SAYS
Tavis Smiley, host
of the late night TV talk show on PBS and who also has a
show on Public Radio, said PR has been demonized as
a profession and urged PR people to stop the
people are sick and tired of being spun, he told nearly
2,000 PRSA members and students at the opening session of
the annual PRSA conference in Salt Lake City Nov. 12.
the truth so much, he said, that they are making sophomoric
reality shows like American Idol the rage because
can sing or you cant, said Smiley. People
want to know if what they are seeing is real.
Smiley, the author
of eight books and the editor of one that reached the top
of the New York Times bestseller list, urged PR pros to
be "truthtellers and avoid mendacity.
(continued on page 7)
Edition, November 22, 2006, Page 2
extended a warm welcome to former senator and current Wal-Mart
critic John Edwards last week after an Edwards staffer reached
out to a North Carolina Wal-Mart to buy a Sony PlayStation3
gaming console for Edwards' family.
issued a press release on Nov. 16 noting an Edwards staffer
sought one of the coveted gaming consoles by contacting
an electronics manager for a Wal-Mart store in Raleigh,
retailer helpfully pointed out that Edwards on the same
day had reportedly re-told a "homespun story"
on a union conference call about how his son chided a fellow
student for buying shoes at Wal-Mart.
who has criticized the retailer's business and labor practices,
acknowledged a volunteer contacted Wal-Mart on his behalf
and said the staffer "feels terrible."
invited Edwards to visit his local Wal-Mart to shop for
electronics and apparel. It also tweaked the presidential
hopeful for wanting to "cut in front" of America's
working families who are "waiting patiently in line"
for a PlayStation3.
MILBURN TRADES WHITE HOUSE
Scott Milburn, White House
Office of Management and Budget press secretary, has joined
APCO Worldwide as VP. He reports to Washington managing
director Robert Schooling.
Besides pitching the press
on President Bush's budgets, Milburn helped devise communications
strategies for the response to Hurricane Katrina, ongoing
"war on terrorism" and initiatives such as the
Line Item Veto.
Milburn, before joining
the White House, was communications director for Ohio Senator
George Voinovich and press secretary to the Buckeye State's
Governor Bob Taft and Rep. Dave Hopson.
KEKST HANDLES EDDIE BAUER
Kekst & Co is handling
the takeover of venerable outdoor clothing marketer Eddie
Bauer to private equity firms, Sun Capital Partners and
Golden Gate Capital, in a deal worth $286M.
The investors also will
assume $328M in debt of EB that emerged from Chapter 11
last year following the reorganization of then-parent Spiegel,
the upscale catalog marketer.
EB CEO Fabian Mansson
says the deal will provide EB with new resources and the
"time necessary to execute our turnaround strategy."
Founded 86 years ago in
Seattle, EB suffered a $275M nine-month `06 net loss on
revenues of $631M.
The company blames its
woeful financial performance on an effort to attract more
fashion-forward consumers, a marketing drive that moved
EB from its core customer base. According to Reuters, it
has lost ground to competitors L.L. Bean and Sears Holdings'
Land's End. EB's products are marketed through 380 stores
in the U.S. and Canada.
Kekst & Co. is also
representing Ripplewood Holdings in its acquisition of the
Readers Digest Association (see story on page 3).
EX-MOTOROLA COMMS. CHIEF TO
Janilee Johnson, former
chief communications officer for Motorola, has taken a new
top post at the University of Pittsburgh Medical Center.
Johnson, as UPMC's first
chief communications officer, oversees internal and external
comms., advertising and PR. UPMC encompasses 19 hospitals
and 400 related sites while staffing 43,000 employees.
Johnson was with Motorola
for five years, serving in a handful of VP roles before
being named CCO in 2003. She joined Motorola in 2002 from
Telecordia, where she was a VP of PA, PR and advertising.
Previously, she was director in the executive communications
and information division of Nynex in New York.
Johnson was a special
assistant and chief speechwriter for Ronald Reagan's Education
Secretary, T.H. Bell.
Jennifer Erickson took
over as VP of comms. for Motorola after the exit of Valerie
DiMaria in July.
EMMANUEL OPENS FOR BUSINESS.
Victor Emmanuel, co-founder
of Emmanuel Kerr Kilsby PR, has opened VJE Consultants in
New York's Westchester County.
The 35-year PR veteran
is targeting corporate and crisis communications clients
and is available on a daily, weekly or project basis. That
flexibility stems from Emmanuel's belief that many clients
simply don't require the support from a full-service firm.
Some just need an outsider's "dose of common sense"
to tackle a PR problem. Emmanuel told O'Dwyer's that he
will reach to out to his "good friends" Christopher
Franke and Rory McCaffrey if clients need help with compliance
risk management issues or graphics.
Franke served as managing
director of compliance/The Americas for J.P. Morgan and
McCaffrey is a principal at Hypergraphics Inc.
Emmanuel, who has counseled
UBS, Saudi Basic Industries and Greenwich Orthopedics, was
senior VP at Burson-Marsteller before helping to set up
EKK in `90. That firm was sold to Creative Partners LLC
in `04. Emmanuel exited CP as managing director in August.
He can be reached at (914)
DALBEC TO APCO.
Bill Dalbec, VP and team
leader in the PA and association research practices at Harris
Interactive, has moved to APCO Worldwide as senior VP.
He becomes part of APCO
Insight, which deals with opinion research and message development.
Dalbec has nearly 20 years of research experience gleaned
in the U.S. and 25 other countries.
Mark Benson heads AI.
In a statement, he praised Dalbec's "commitment to
understanding the connection between the rational and emotional
components of decision making and its application."
Pragasam has joined UBS as executive director and
media relations head at UBS Investment Bank in the Americas.
She reports to Mark Arena, corporate communications chief.
She joins from Deutsche
Edition, November 22, 2006, Page 3
Communications has hired David Zaslav, president of NBC
Universal cable and TV president, as CEO.
joined NBC in '89, and helped launch CNBC. He had been responsible
for NBCU's ten cable channels including Bravo, USA Networks
runs more than 100 cable brands worldwide, reaching 1.4B
subscribers. Those channels include Discovery, Animal Planet
and TLC. The company is owned by Cox Communications, Advance/Newhouse
Communications, media mogul John Malone and DC chairman
had worked with Hendricks during the `80s when he was setting
up DC. At NBCU, Zaslav reported to Randy Falco, who has
exited to Time Warner to succeed Jonathan Miller as AOL
HEARST, MCGRAW-HILL GATHER.
Hearst Corp. and McGraw-Hill
have purchased a stake in gather.com,
a social network site for grown-ups.
Gather founder Tom Gerace
says he will use the $10M investment to expand the overseas
reach of the Boston-based site.
Its board members include
William Kling, CEO of American Public Media Group; Bill
Bradley, former New Jersey Senator, and Jim Manzi, CEO of
Lotus Development Group, until it was sold to IBM.
Kel & Partners handles
PR for Gather.
READERS DIGEST ASSN.
Readers Digest Assn.
announced that it is being acquired by private equity firm
Ripplewood Holdings in a deal worth $2.4B.
Reader's Digest, founded
by DeWitt and Lila Wallace in 1922, is the largest selling
magazine in the world. It is sold in more than 60 countries;
Romania, Croatia and Slovenia are the latest additions.
The Pleasantville, N.Y.-based
company also publishes consumer magazines such as Every
Day with Rachael Ray and Taste of Home. It went
public in 1990.
Ripplewood's $17 dollar
per share offer represents a 25 percent premium over the
average price of RDA's stock during the past 60 trading
RDA is Ripplewood's biggest
Kekst & Co. represents
Ripplewood Holdings for the deal.
NBCU's FALCO TO AOL.
Randy Falco, president
of NBC Universal Television Group, has taken the helm of
Time Warner's AOL unit. The 30-year plus veteran of the
General Electric unit succeeds Jonathan Miller, who had
just completed a revamping of the online operation.
TW CEO Dick Parsons said
Miller's strategy is "already bearing fruit" as
he wished him well on the "next phase of his career."
At NBCU, Falco was in charge of network/cable sales, affiliate
relations, business development, information technology
and studio operations.
Miller joined AOL in 02,
and signed a three-year contract last year.
TIERNEY GOES FROM HERO
Brian Tierney is a
former PR dynamo [who] has gone from hero to knave in journalism
circles faster than just anybody in recent memory,
wrote Devin Leonard in the Nov. 27 issue of Fortune.
The man who fronted the
group that bought the Philadelphia Inquirer and Philadelphia
Daily News for $515M five months ago is not getting
the concessions that he had targeted from the Newspaper
Guild. That combined with a steep drop in ad revenues has
put pressure on Tierney's ownership group.
Tierney is mulling a plan
to cut the combined staff from 535 to 385. That has some
columnists saying the Inky and News were better off under
Knight-Ridder ownership, according to Leonard.
He notes that K-R could
accept sub-par profits in Philadelphia because it "had
money flowing in from 30 other papers."
Tierney, the "seasoned-enough
PR guy," maintains that his group will tough it out
NEWS CORP. SWITCHES LEVINSOHNS.
News Corp. has named Peter
Levinsohn head of its digital media operation, replacing
Ross Levinsohn, who engineered the company's $650M acquisition
of Intermix, which brought MySpace under the media combine's
Peter Levinsohn is a veteran
of Fox TV. He brings strong operational skills to the quickly
growing Fox Interactive Media group. MySpace has more than
70M registered users and is now expanding overseas.
Peter Chernin, News Corp.
president, said Peter Levinsohn's "adept leadership"
and "ability to work skillfully across multiple business
lines makes him the ideal person for the job."
Peter and Ross Levinsohn
are distant cousins.
ENGLISH AL-JAZEERA NETWORK
The English language version
of the Arab TV network debuted in the U.S. on Nov. 15 with
virtually no cable pick-up. The network is available via
satellite and on the Net at english.aljazeera.net.
David Marash, the former
ABC Nightline correspondent who co-anchors a daily newscast
on Al-Jazeera, blames the lack of cable support on the black
eye that it received from the Bush Administration for airing
tapes of Bin Laden and live coverage from the U.S. attack
on Fallujah, Iraq.
He told USA Today Al-Jazeera
ran valid news stories in both cases, and that it shares
the same journalistic standards with every other responsible
mainstream news outlet. He expects criticism of Al-Jazeera
to melt away if Americans get the chance to view the network.
Style magazine, a unit of Time Inc., has launched
a parties section on its website to keep publicists updated
on the action in Hollywood. There will be news of celebrities
partying, an events calendar and a party scene blog.
Clinique and J C Penney
are charter advertisers.
news continued on next page)
Edition, November 22, 2006, Page 4
Post executive editor Leonard Downie last week announced
several moves at the paper including plans to rein in story
length and shrink its newsroom via cost cutting.
says the moves are necessary to maximize the papers
print audience and transform it for a new era
of modern journalism.
a memo, Downie said the paper is moving a number of reporters
from general assignment posts to more specific assignments
and beats. He said newsroom staff will continue to be pruned
as low-priority posts fall vacant.
paper has consolidated its financial market tables and plans
to relaunch its Food, Health and Home sections early next
said that stories will have to earn their length
and that length guidelines were forthcoming.
noted the current environment is challenging,
but is also a time of great opportunity.
FIRMS REP CLEAR CHANNEL DEAL
Three PR firms are involved
in the $26.7 billion buyout of radio titan Clear Channel
Communications by a private equity group. The deal includes
$18.7B in cash and $8B in debt repayment and would take
the publicly traded company private.
Thomas H. Lee Partners
and Bain Capital Partners lead the takeover group. Citigate
Sard Verbinnen is handling media for Lee, while Bain is
represented by Stanton Crenshaw Communications.
Clear Channel is relying
on its AOR, Brainerd Communications, which released a statement
from Clear Channel CEO Mark Mays that said he was "pleased
to announce this transaction which provides substantial
value to our shareholders."
CC can listen to other
offers through Dec. 7 but would have to pay a break-up fee
if it accepted another bid.
The No. 1 radio station
owner is separately looking to unload its TV broadcasting
unit and nearly 450 radio stations in small markets.
NHL SCORES WITH YOUTUBE.
The National Hockey League
has inked a content and advertising partnership deal with
YouTube. Viewers will have access to highlights of regular
season games within 24 hours after they were played. The
deal also includes "off-the-ice" video.
The NHL is the first U.S.
professional sports league to hook-up with YouTube.
Meanwhile, Google, which
acquired YouTube in a $1.65B billion deal, has set aside
more than $200M to settle lawsuits and copyright matters
for material that has aired on the video site.
Google CEO Eric Schmidt
said the company is eager to hammer out content deals with
as many media companies as possible.
The firm, he said, wants
to help content owners to monetize their properties.
SITE SEEKS TO INVIGORATE JEWISH
Jewish entertainment and
media company Jewcy has created an online magazine to expand
its apparel and live events brand with a forum for Jewish
ideas and culture.
Tahl Raz, a former senior
editor at Fortune Small Business, edits the site.
Its aim is to reinvigorate Jewish media a loamy
literary tradition that has gone largely unchanged for 100
years. Subjects include pop culture, politics, self-help,
marketplace and public affairs.
The company is currently
producing an off-Broadway show, 25 Questions for a
Jewish Mother as a follow-up to Modern Orthodox.
Talk magazine has put together a social networking
site for pet bird enthusiasts at birdchannel.com.
Users can build a web
page for a bird and chat with other members. The site features
news, care information, and advice from avaian experts.
Computer Entertainment America and Ziff Davis Game
Group have pulled the plug on PlayStation Magazine.
Sony said it is focused
on delivering content via the PlayStation Network and PlayStation.com,
rather than via the playable disc package with each issue
of its magazine.
January 2007 is the last
issue of the print magazine. Sony said it will continue
to work with Ziff in developing content for the PSN.
Media, Irvine, Calif., formerly Fahrenheit Entertainment,
Inc., said it plans to launch an entertainment trade publication
during the first quarter of 2007.
Focus will be on independent
film, TV and new media segments of the entertainment sector,
along with the growing network of festivals and markets
where content is debuted.
FireSky said it expects
to close an acquisition with an unnamed existing entertainment
trade pub during Q1. It said the decision to start a new
title stems from those negotiations.
Magazine launched this month to be the voice of
capitalism with a soul.
Founded by two Wall
Street Journal vets, the title was formerly published
Topics for the inaugural
issue include How Much Money is Enough?, how
to take an environmentally friendly ski trip, and profiles
creator Jeff Taylor and Starbucks Ethos Water venture.
Grawe has been promoted to editor-in-chief of Dwell,
a magazine covering modern home design.
Grawe, 29, joined the
magazine at its outset in 2000 as an editorial assistant
and was named executive editor in August.
Dwell plans to increase
from nine to ten issues in 2007 with a rate base boost to
300K as of Feburary 07.
22, 2006, Page 5
OF PR FIRMS
TO FACULTY OF FIU.
Fiske, principal and partner of Communique Group/Rise Strategies,
Coral Gables, Fla., who is completing her third year on
the board of PRSA, is leaving the firm to join the faculty
of Florida International University.
will head Hispanic and multicultural programs and serve
as an associate professor, said Prof. Catherine Ahles, chair
of the Dept. of Advertising and PR, School of Journalism
& Mass Communications.
University, based in North Miami, has 2,100 students. It
is the largest grantor of bachelor's degrees to Hispanics
in the U.S.
a graduate of FIU, has been an adjunct professor in advertising
and PR at the school. She founded the Communique Group in
1998 with Lourdes Diaz, and was a reporter after graduating
from FIU with a degree in journalism.
was the first Hispanic member of the PRSA board. After the
2003 nominating committee picked another candidate for at-large
director, Fiske successfully ran from the floor at the 2003
RB TALLIES ANOTHER BALLOT
Rasky Baerlein Strategic
Communications, Boston, notched its 11th ballot victory
as Massachusetts voters defeated a controversial proposal
to create a new class of alcohol license. The new license
would have allowed supermarkets, convenience stores and
gas stations to sell wine.
RB, which was tapped in
early 2006 to be ballot campaign manager for The Vote No
on 1 Committee, notes that a May 06 poll by Suffolk
Univ. found 61 percent of registered voters in support of
the measure. By election day, voters defeated it by 56 percent
Joe Baerlein noted a key
tenet of the campaign was convincing voters that the convenience
of buying wine in supermarkets had consequences.
RB partnered with polling
firm Marttila Communications Group and direct mail shop
Mack Crounse Group.
Group, East Rutherford, has launched a sustainable
technologies practice focused on marketing eco-friendly
tech services and companies.
CEO Michael Kempner pointed
out that innovative companies are bringing eco-responsible
technologies to market that both protect and preserve the
environment, and drive bottom-line corporate performance.
less than one-third of participants in the first Social
Media Club event held in Boston earlier this month
said they read and or contribute to blogs regularly. Twenty-three
percent use RSS feeds, followed by about 20 percent who
utilize podcasts and wikis.
The event, sponsored by
Topaz Partners and the Society for New Communications Research,
drew social media producers, consumers and novices, Topaz
The Club is being organized
nationally to share best practices, establish ethics standards,
and promote media literacy around the emerging
area of social media.
Strategies, New York/Telargo, mobile asset management
services, for PR and marketing.
Hamilton Group, New York/Alternative Risk Management
Services; SeatSmart, secondary ticket sales, and the Duramed
Cumberland PR, New York/The Wine Enthusiast Companies,
for a national branding campaign.
PR, New York/MediaReady, home entertainment devices,
as AOR for PR.
Group, East Rutherford, N.J./Diabetes Centers of
America, for corporate comms.
+ Associates, Cranford, N.J./Convia, a Herman Miller
company; Sittris, seating solutions for the healthcare industry,
and The Mohawk Group, carpeting for interiors, for marketing
Results, Woodbridge, Va./Westminster at Lake Ridge,
a continuing care community, for marketing,
web design, and newsletter production.
Communications, Atlanta/GTESS, healthcare claim transaction
technology; Jacket Micro Devices, RF modules for wireless
products, and Message Systems, email software services for
large enterprises, for PR.
Group, Miami/Regent Bal Harbour, for national hotel
launch, and Grupo Velas hotels, Mexico, for marketing PR
Vandiver Group, St. Louis/Missouri Dept. of Health
and Senior Services; ChartLogic; Brentwood Baptist Church;
St. Louis Community Foundation; After Hours Pediatric Urgent
Care Center; Charter Comms., and Chef Richard Perry.
Bailey & Associates, Troy, Mich./DuPont Automotive;
Spalding DeDecker Associates, and SoftTech Solutions.
Layne & Co., Farmington Hills, Mich./City of
Dearborns Ford Community & Performing Arts Center,
as AOR for media relations, mktg. and adv.
Lynch Spong, Minneapolis/American Humane Association,
as AOR for an integrated communications campaign for the
McClain Finlon PR, Denver/GTC Nutrition, for PR,
following a review.
Communications, San Francisco/Become.com, shopping
site; Partnership for a Drug-Free America, for a campaign
to stem methamphetamine use in California; San Francisco
Ballet, for its 75th anniversary; ING Bay to Breakers, footrace,
and Save-the-Redwoods League. All involved competitive reviews.
Group, San Francisco/DigitalGlobe, high resolution
commercial satellite imagery, as AOR.
Communications Group, Richmond Hill, Ont./
omniscout, GPS vehicle tracking for law enforcement and
automotive industry, for comms. in N.A.
PR, Montreal/RVBS, oil/gas and information technology,
for IR and financial comms.
Edition, November 22, 2006, Page 6
FCC COMMISH HAILS FAKE
Commission commissioner Michael Copps last week lauded the
Center for Media and Democracy for its hard work
in bringing the nations attention to the
use of unsourced VNRs.
The Center has posted
its Still Not the News study on its prwatch.org
site. The six-month probe found that 46 stations in 22 states
aired unsourced video material supplied by electronic broadcast
Copps, speaking at a teleconference
with fellow commissioner Jonathan Adelstein, believes citizens
have the right to know whether the news programming they
are watching is more akin to propaganda. He
believes the "public interest still matters, and that
the airways belong to the people.
Adelstein said he wishes
the Centers follow-up study (its first report was
released in April) wasnt necessary. He railed against
TV stations broadcasting corporate propaganda,
and warned about tightened FCC regulation. If the
flock ignores the shepherd, it is time to build a fence,
Adelstein shot down the
argument that stations running unsourced VNRS are protected
under the First Amendment. Newsrooms are not allowed
under the law to run commercials disguised as news without
an honest and adequate disclosure, he said. He added
that embarrassment of informing viewers they are merely
transmitting corporate propaganda in lieu of real news is
leading many to actually eliminate disclosure supplied by
the VNR producer.
To Adelstein, the issue
is not free speech but it revolves around identifying
who is actually speaking.
The Centers survey
showcased stations, such as one in Meridian, Miss., that
ran an unsourced VNR in May called Global Warming
and Hurricanes: All Hot Air. The spot featured two
prominent global warming debunkers.
the material, labeling it from TCS Daily Science Roundtable.
TCS was then owned by Republican PR firm DCI Group with
ExxonMobil as a client.
The study also features
a D S Simon video Its Not Your Grandfathers
Hearing Aid that carries a plug from rocker Huey Lewis
on behalf of Oticon A/S. DSS included a visual overlay to
the video that identified the sponsor, but the stations
removed the strip.
The Centers Diane
Farsetta praised DSS for adding the identification strip
to its video material.
The National Assn. of
Broadcast Communicators released a rebuttal to the study
last week. KEF Media CEO Kevin Foley, who presides over
the trade group, called the new report a rehash that contains
the same unsupported allegations and baseless charges
made in the first one.
The NABC has found once
again-that there appears to be no violations of any rules
or regulations of the Federal Communications Commission.
The Centers Daniel
Price noted that the NABC and Radio TV News Directors Assn.
support self-regulation vs. more FCC controls because their
"bottom line will be hurt if stations don't use their
McInerney departs Ruder Finn for a VP post at Euro
RSCG Life PR, New York. McInerney was with RF for five years
focused on healthcare marketing communications.
Noble, marketing comms. manager for Casa Myrna Vazquez,
to Louder Than Words, Waltham, Mass., as an A/E.
Ellis, principal of Ellis Comms. and former VP of
corporate comms. for GenCorp., to Levick Strategic Communications,
Washington, D.C., as a VP. A veteran rep for foreign governments,
he was formerly president and CEO of Earle Palmer Brown
PR, senior VP of Jefferson Waterman Intl, and VP of
Maloni, former media director for DCS Group Public
Affairs, and Aimee
Steel, director of comms. at Cassidy & Associates,
join as directors.
Waterman, former press secretary to Sen. Daniel Patrick
Moynihan (D-N.Y.), to Zeno Group, Washington, D.C., as a
VP in the firms healthcare and corporate practices.
He was comms. director for the Mental Health Assn. of New
York City, a special project for victims of the Sept. 11
Looney, director of resource development for LNESC,
to Mickey Ibarra & Associates, Washington, D.C., as
Mann, corporate comms. exec for Hewitt Associates,
to Topco Associates, Skokie, Ill., as director of corporate
communications. Earlier, she was manager of public and financial
relations for Brunswick Corp.
Taustein, A/S, Rhea & Kaiser Marketing Communications,
to Arends, Inc., Oak Brook, Ill., as PR manager. He works
on Allied Electrical Group and Systech for the firm.
Austin has left JPR Communications to become VP of
client relations for tech firm Ventana PR in Dublin, Calif.
Cincu and Jennifer
Buchhalter to account directors at Articulate Communications,
New York. Cincu joined in 2005 as an A/S after in-house
stints at Epicor, Inovis and Data Synap. Buchhalter joined
the firm in Boston in 2004 from Porter Novelli. Also, Harman
Chin, a veteran of CA who joined Articulate earlier this
year, was named to the firms leadership team with
Cincu and Buchhalter.
Becker to A/C, Coventures, Inc., Boston.
to executive VP of Crosby Marketing Communications, Annapolis,
Md. She joined the firm in 2001 after serving as VP of marketing
for Hair Cuttery.
Weinberg to co-head of Ogilvy PR Worldwides
Washington, D.C.-based social marketing practice. She leads
the work with Jennifer Wayman. Also, Ogilvy promoted Yolan
LaPorte to a new post to spearhead development for
Samano to VP of external affairs for AT&T in
the Bay Area, based in San Francisco. Denita
Willoughby was named VP of external affairs for Los
Edition, November 22, 2006, Page 7
THE SPINNING (Contd
from page 1)
has gotten a bad name as a profession. Its been sullied,
demonized, and devalued and it's time to stop the spin,
who heads The Smiley Group, a company with varied activities,
praised PRSA president Cheryl Procter-Rogers, who introduced
him, for saying that PR people are the moral consciences
of their employers and that ethics is the main concern of
glad to hear her say that, said Smiley.
He repeatedly used the phrase, Its time to stop
the spinning during his speech.
soon as someone hears the term, PR, he said,
they know theyre about to be spun...weve
gotten off the message and here comes the PR.
has a problem, he continued, Something is amiss here,
something has run amok. The public is sick of
mendacity and hypocrisy and being treated like they're stupid,
to the Public
PR pros need to be reminded
of their real mission, he said, which is relate to
PR departments, he said,
instead of being called that, should be called Relating
to the Public Departments. He condemned the term,
reputation management, saying, I hold
How about a reputation
that doesn't have to be managed? he asked, receiving
a round of applause.
PR should be a sensible, earnest effort to relate
to the public, he said.
You cant lead
people if you dont love people and you can't save
people if you dont serve them, he said.
The questions, he said,
are What is the depth of your love and the quality
of your service? What happened to the notion of love in
our public discussion?
The function of PR, he
said, is to afflict the comfortable and comfort the
He urged PR pros to stick
your neck out in making contributions to society.
He praised Starbucks for addressing critical questions
in healthcare that are not being addressed by the government.
Another round of applause
greeted him when he said what's needed is not a "minimum
wage for workers but a living wage.
with Black America Was #1
Covenant with Black America,
which Smiley edited, reached #1 on the New York Times bestseller
list. He also authored Never Mind Success...Go for Greatness,
published by his own firm, Smiley Books, with Hay House.
Texas Southern University
honored Smiley in 2004 by opening The Tavis Smiley School
of Communications and the Tavis Smiley Center for Professional
Media Studies. Smiley made a $1 million commitment to the
mission is to enlighten, encourage and empower black
Tavis Smiley Presents, a unit of The Smiley Group, "brings
ideas and people together through symposiums, seminars,
and town hall meetings."
PROGRAM OVERSTATED 2006 APRs.
The program for the PRSA
Awards lunch Nov. 13 in Salt Lake City listed the names
of 234 PR people as Newly Accredited in 2006
but the actual total is 111 as of early November.
Mary Graybill, chair of
the Universal Accreditation Board, said PRSA staff mistakenly
added 2005 APRs to the 2006 list.
Included in the 234 names,
which occupied three full pages in the program, are 41 PR
people who do not belong to PRSA. They are members of groups
in the UAB.
As of Sept. 30, 2006,
there were 77 new PRSA APRs in 2006 vs. 79 created in the
first nine months of 2005.
In the first full year
ended June 30, 2005, there were 41 new PRSA APRs. There
were 82 in the second year ended June 30, 2005, and 120
in the third year ended June 30, 2006.
New APRs for the quarter
ended Sept. 30, 2006 totaled 27 vs. 32 in the same 2005
The total for the first three years is 243 or an average
of 81 yearly.
Started July 1, 2003
A new accreditation exam
was put in place as of July 1, 2003 after four years of
research and a cost of $250,000. Virtually the entire cost
was borne by PRSA.
Society members take the
test for $275 plus a $25 application fee while non-members
are charged $385.
Members of eight other
groups are in the UAB.
With the previous test, more than 200 new PRSA APRs were
created yearly from 1983 through 2002.
From 1986 through 1992,
more than 300 new APRs were created yearly, with 1986 and
1992 being the peak years (338 and 346 new APRs, respectively).
PRSA had 13,216 members
in 1986 and 15,462 in 1992, indicating a much larger percentage
of members were becoming APR.
Less than one percent
of non-APR members are becoming APR each year. PRSA has
21,000 members and more than 17,000 are non-APR.
Only APRs can hold national
office, which has led to a shortage of candidates for board
and officer positions. PRSA has cut board terms from three
to two years to attract candidates. A move to exchange five
district directors for five at-large directors was blocked
by the Assembly this year.
Jump in Applications
Graybill said candidate
applications jumped 60% in Q3 to 80 from 50.
in the Readiness Review in-person interview
fell 16% to 41 while candidates advancing from the RR fell
24% to 45. Candidates passing the computer-based, multiple-choice
exam fell 29% to 29.
All ten of the applicants
passed the APR exam in October. The usual pass rate is 70%.
Another unusual period was Q3 of 2005 when 32 took the test
and 30 passed it.
Two groups in the UAB
have never sent any candidates to the examAgricultural
Relations Council and the Religion Communicators Council.
Edition, November 22,
2006, Page 8
Smiley spoke forcefully to the PRSA conference
as the keynote speaker (page one).
less than a half dozen times he fairly screamed at the audience
to stop the spinning. Towards the end, he started
to sound like a Bible-belt preacher on a Sunday morning.
He promised to stop speaking in five minutes but spoke another
his pleas to stop the spinning...the mendacity
(he never used the word lie), his speech was
almost immediately spun in the PRSA daily conference blog
as: What a way to open the conference! Tavis Smiley
brought everyone to their feet with his message of love
sent e-mails to 2006 PRSA president Cheryl Procter-Rogers,
2007 president Rhoda Weiss, and staffers Janet Troy and
Cedric Bess asking what PRSA proposes to do about Smileys
charge that PR is sullied, demonized and devalued.
reputation is discouraging clients from using PR,
is a factor in the paltry turnout of APR candidates (see
page 7), makes PR an unappealing area of study, is a factor
in the lack of growth of PRSA itself, and makes the press
want to avoid PR. What PRSA should do is practice symmetrical,
two-way PR as described by Prof. James Grunig to the
Institute for PR Nov. 9. An organization cant communicate
unless it does something. Words are not enough. For instance,
PRSA could orchestrate Answer the Press Day
in which PR pros drop everything, including meetings, and
talk to any reporter who calls. Concrete action is needed
to make PR stand for helpfulness and transparency.
The press and PR are demonizing
each other about as hard as they can.
Frank Richs excoriation
of the Bush Administrations use of PR
in the July 13 New York Times (PR is press avoidance,
marketing, sloganeering, spinning, sales strategy, stunts,
lacking in substance, etc.) is now in book length form under
the title The Greatest Story Ever Sold. There are
hundreds of references to PR, all of them negative. Intimidation
of the press by institutions has made mainstream journalists
unusually defensive, said the review in the NYT 9/17.
The press is seen as a biased, untrustworthy and unpatriotic
filter. Rich admits that mistakes in the media, including
Judith Millers flawed reporting on Iraq for the NYT
and the lies of Jayson Blair gave critics plenty of ammo.
of intimidation, reporter Paul Beebe of the Salt Lake
Tribune wrote a 750-word article on the Central
Michigan bylaw proposal 11/10, quoting CM president Andy
Corner as saying the Assembly is used as a rubber
stamp by the board and PRSA needs more democracy.
The board is out of touch with what the members want,
Corner told Beebe. But when the Assembly rejected CM by
a vote of 261-19 with only a couple of minutes of discussion,
living up to its rubber stamp reputation, Beebe
did no follow-up story. We wonder if someone from PRSA called
the editor or publisher. As noted by reporters and editors
of The Oklahoman to PRSA/Oklahoma City (10/4 NL)
one of their biggest problems is daily pressure
on the front office by PR people and others
to block, change or run stories.
evolution of PRSAs attitude to the press was only
too visible at the conference.
Some years ago, the press
room at the conference was a beehive of activity, located
near the registration desk and open to PRSA leaders and
attendees who might want to talk with reporters. A place
for interviewing was set up with two chairs and a table
in between. A large bulletin board displayed clips from
local media about the conference as PRSAs PR staff
showed its ability to get ink. A daily newspaper
was published by staff summarizing speeches and giving conference
facts and figures. Coffee, pastries, fruit and fruit juices
were staples of the press room. PR staffers helped reporters
with their questions. Reporters sat among Assembly delegates
where they could see, hear and take pictures.
to this year. The press room was at the end of a
hallway two floors away from registration. There was no
bulletin board of clips; no texts; mostly no PRSA PR staffer
present; no visits by PRSA leaders; no interview setup;
virtually no help with stories or background facts, and
sparse food. On Saturday there were peanuts and potato chips
to go with coffee, but on Sunday, no food at all.
Meanwhile, down the hall,
the PRSA staff (30 were at the meeting) had the works. We
sent a student assigned to the press room to get some food
for the reporters but she returned saying the staff would
not allow it. So we called the hospitality committee
of the local chapter and PR manager Cedric Bess later walked
in with a small plate of fruit and pastries just for us
as though no other reporters would want a snack. We offered
to let Bess see our Assembly story to check for facts but
he walked out of the room saying he had to attend a meeting.
Asked for a tape of the Saturday morning Assembly (which
we missed because of a flight delay), he said he would try
to get it. He never did.
Others who were asked
for this tape, including president Cheryl Procter-Rogers,
COO Catherine Bolton and conference chair Keith Burton,
just shrugged their shoulders when asked for help. Most
suspicious is that three other PR trade reporters were at
the meeting but we were the only reporter who covered the
Assembly (occupying one of the press seats at the rear of
An attempt to take some
close-up pictures of the board was impeded by Troy, who
quickly escorted us out of the sacred Assembly
area. Why didnt the other reporters cover this historic
Assembly? Is intimidation or laziness at work here? The
Assembly does not like reporters. Our attendance at the
afternoon session had the effect of killing debate. There
was no discussion of the switch from president to chair
for the top elected officer and only two brief speeches
about the CM proposal.