The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, November 29, 2006, Page 1
UNVEILS PRESIDENTIAL COINS.
Shandwick is working with the U.S. Mint on its multimillion-dollar
rollout of presidential one-dollar coins.
spokesman for the federal agency said Weber Shandwick was
brought in specifically for this project, which has a campaign
budget of $5M. Fleishman-Hillard handled the Mints
issue of $1 Sacagawea coins in 2000.
officials offered a first glimpse of the coins on Nov. 12
at a Smithsonian Institution ceremony.
coins, similar in look to the gold Sacagawea dollars, are
being produced under the Presidential Coin Act of 2005 requiring
the Mint to commemorate past presidents in the order in
which they served. As a result, George Washington, John
Adams, Thomas Jefferson and James Madison are the first
series to be offered to the public, starting in early 2007.
Four are scheduled for each year up to Richard Nixon in
Mint hopes to build on the popularity of its state quarters,
which began production in 2000. Hill & Knowlton worked
on that effort.
research indicates that, like the 50 state quarters coins,
the presidential $1 coins will be popular with millions
of Americans, said U.S. Mint Director Edmund Moy.
face of each coin will feature an image of a former president
and the years of his term. The reverse shows the Statue
KAYAK.COM ISSUES RFP FOR PR.
Travel search engine Kayak.com
has issued an RFP for a PR firm in the U.S. to help guide
its growth and drive traffic to the portal.
Kellie Pelletier, VP of
communications for Kayak.com,
told ODwyers that the company, created by co-founders
of Net travel giants Orbitz, Travelocity and Expedia,
is looking for an agency with consumer and online travel
experience that is well-versed in the tech market.
Its current agency, Thornton
PR, is a boutique firm in Chicago headed by former Orbitz
corporate communications director Karen Thornton.
The company is offering
an $8,000/month retainer and plans to select a firm to begin
work on January 2. Proposals are due on December 4. Pelletier
is point of contact.
is based in Norwalk, Conn., and sees itself as a poster
child of Web 2.0 companies. It searches other sites to find
the best deals on airlines, hotels and car rentals. Its
revenue is derived from advertising and clicks to its airline
and hotel travel partners.
RICHARDS RETAINS RUBENSTEIN.
Embattled comic Michael
Richards, who played Kramer on Seinfeld, has
hired Howard Rubenstein to handle fallout stemming from
his racist tirade unleashed during a performance at West
Hollywoods Laugh Factory. The episode
was caught on video by a member of the audience and posted
on the `Net.
Rubenstein told the Associated
Press that Richards has apologized profusely
for his remarks and is aware of the tremendous wound
that hes inflicted on the American public, and on
the African-American community.
Rubenstein was hired because
of his deep contacts in the black community,
according to the AP. He had Richards reach out to Rev. Jesse
Jackson and Al Sharpton, a pair that Rubenstein says he
has known for many years. Jackson recommends psychiatric
help and racial sensitivity courses for the actor.
The New York PR counselor
believes it would be tragic if the Richards outburst
exacerbates racial tensions. He notes that it has always
been his effort to improve African-American and Jewish
Rubenstein confirmed a
report that Richards blurted out anti-Semitic remarks during
a performance in the spring, but that he was only role-playing.
Noting that Richards is
Jewish, Rubenstein said that the comic does not have any
anti-Semitic feelings whatsoever.
BRUNSWICK GUIDES FREEPORT.
Brunswick Group is handling
Freeport-McMoran Copper & Gold's audacious $26B bid
for its bigger competitor Phelps Dodge.
The deal will create the
world's No. 1 copper company, and is a bet that demand for
that metal remains high. Copper prices bolstered by strong
demand from China hit an all-time high in May. Prices are
down 20 percent since then.
Freeport CEO Richard Adkerson
will assume the top spot in the combined company. PD CEO
Steven Whisler will retire. He said the deal provides PD
shareholders a significant premium for their shares and
the opportunity to participate in the growth of a more geographically
Worldwide has formed a strategic alliance with AMO,
the PA and financial PR combine that includes Abernathy
MacGregor Group (U.S.), Maitland (U.K. and Italy), Hering
Schuppener (Germany) and Euro RSCG C&O (France), to
offer integrated services in transactions, crisis and capital
Edition, November 29, 2006, Page 2
DANGLES $400K TRAFFIC PR PACT.
has put a $400K PR contract out for bid to support its revamp
of a heavily traveled route between Orange and Riverside
state wants a firm to support a three-year public awareness
push for the Route 74 corridor, a picturesque route from
Palm Springs to San Juan Capistrono which is expected to
see a fourfold traffic increase over the next 25 years.
of the scenic route is often called the "Palms to Pines
Highway" and various points have been featured in films
and car commercials.
the state works to improve maneuverability and other safety
aspects of the route, it wants a PR firm to educate the
public and government about alternate routes and the value
of the project, and to allay inevitable concerns as they
contract is expected to include government and media relations,
as well as an overall public outreach campaign.
are due to Donnie Alexander ([email protected])
by Nov. 30 with proposals due by Dec. 22.
LIVINGSTON HELPS MWH WITH
Livingston Group is working
with MWH Global, a Colorado-based engineering firm, to hammer
out contract issues with the Federal Emergency Management
Agency related to New Orleans clean-up work in the aftermath
of Hurricane Katrina.
MWH has been operating
in New Orleans since `79, and was half way through a $650M
10-year contract with the city's Sewerage and Water Board
when Katrina hit.
The company, which had
its office flooded, began working with the U.S. Army Corp.
of Engineers, in support of FEMA, to manage and do post-Katrina
quality control work for debris removal. MWH turned to local
subcontractors to help in that effort.
of the House Bob Livingston, a former New Orleans Congressman,
is handling MWH's dispute with FEMA. He is joined by Allen
Martin (Livingston's former chief of staff), Rick Legendre
(ex-political director for the Congressman) and James Pruitt
(former VP-government relations for Texaco).
VIDEO GAME PR VET MOVES TO
Chris Kramer, a senior
PR exec for Sony's computer game development unit, has moved
to rival Capcom Entertainment as senior director of corporate
communications and community.
Kramer began his career
in the early 1990s with Capcom, which is based in Sunnyvale,
Calif., in the U.S. but is headquartered in Japan. Its franchises
include "Street Fighter" and "Resident Evil."
He is charged with overseeing corporate communications,
product PR, customer service and community outreach -- online
and off, the company noted.
Capcom last week said
it has been tapped to publish, localize and distribute the
blockbuster "Grand Theft Auto: San Andreas" game
for release in Japan, a task it handled for the game's two
previous installments. The company has also signed on to
produce a second feature film based on the Street Fighter
Kramer was recently senior
director of corporate communications for Sony Online Entertainment
and earlier held posts with 3dfx Interactive and Konami.
He previously was editor
in chief of Voodoo Magazine and the games channel
MERRIAM WANTS TALKS WITH SYRIA.
Dena Merriam, Ruder Finn
vice chairman, visited Syria earlier this month as founder
of the Global Peace Initiative in an effort to foster a
dialog with the U.S. and the junior member of the Bush Administration's
"axis of evil." Her group of six political activists
also visited Lebanon.
Merriam believes the U.S.
is wrong to isolate Syria, which she believes could be a
useful partner in hammering out a solution to the Iraq mess.
America's political cold
shoulder toward Syria only pushes it closer to Iran, Merriam
told the Journal News.
She noted that Syrians
and Iranians are strange bedfellows. Syria is a secular
state, while Iran is a theocratic one. The Syrians are Arabs,
while the Iranians are not.
Merriam's group met with
Syria's VP and Muslim and Christian leaders. All supported
a peace agreement in the region.
She told the paper that
Beirut is rife with political tension in the aftermath of
Hezbollah's summer war with Israel. Merriam advocates dialog
with Hezbollah because problems don't "get solved by
She wants to return to
the region with a bigger group.
GLASER TAKES VP POST AT MWW.
Garrett Glaser, former
CNBC reporter and a veteran communicator, has joined MWW
Group as a VP in its corporate communications unit. He had
been a senior consultant for Strategy-XXI Group in New York.
Earlier, Glaser was VP
of media relations for IT product company EMC Communications
on the West Coast. He reported for CNBC from 1997-05 and
served as the network's retail and apparel specialist. Other
TV stints included covering the entertainment industry for
"Entertainment Tonight" and reporting on the business
of pop culture for WABC-TV in New York and KNBC-TV in Los
Glaser was previously
active in the National Lesbian and Gay Journalists Assn.,
where he served on its board and co-founded the group's
electronic media task force in 1993.
the once-venerated king of American retailing, has
in the past year become Wal-Mart the pitiless helpless
giant reduced by a collection of third-rate retail powers,
wrote Jim Cramer in New York Magazine. He recommends that
Wal-Mart forget about issuing press releases and acknowledge
that the wheels have fallen off the Bentonville Bus.
Wal-Mart, which uses Edelman for PR, has just reported its
lowest November sales figures in ten years despite an upbeat
performance by competitors.
Edition, November 29, 2006, Page 3
VETS IN MEDIA VENTURE.
Post political editor John Harris and national political
reporter Jim VendeHei have left the company to join a multimedia
start-up sponsored by Allbritton Communications.
web-based venture is to provide one-stop shopping for political
will combine the resources of the Allbritton's Capitol
Leader, ABC affiliate WJLA and cable operation NewsChannel
Allbritton calls the venture the "future of political
journalism." The multimedia platform promises to be
more conversational and interactive than traditional media.
It will take the "audience behind the scenes of how
news happens and how it gets reported," according to
CJR MARKS 45 YEARS.
The Columbia Journalism
Review is celebrating its 45th anniversary by publishing
a 64-page account of an oral history of reporting from Iraq
as part of its 98-page November/December issue.
The history, which is
called Into the Abyss and is featured on CJRs
website, includes reporting from the likes of the New
York Times Dexter Filkins. He recalls how he and
two reporters were attacked by a crowd of 500 Iraqis at
the scene of a roadside bombing.
Filkins wrote that the
crowd blamed his group for the bombing. "It's like
before the Americans got here we didn't have these things
and you're American, so we're angy with you," Filkins
CJR also published a photo
of a dead U.S. Army captain lying in a pool of his own blood
on the kitchen floor of a house in Fallujah. He had been
shot by insurgents. The photo did not run in any domestic
mainstream publication except in a few stories about self-censorship,
according to CJR.
NYFWA HOSTS FOLLIES.
Nearly 1,000 people gathered
Nov. 16 at the Marriott Marquis in New York for the annual
Financial Follies hosted by the New York Financial Writers
Known as the "biggest
night out" for the financial communications sector,
the dinner was accompanied by its trademark satirical musical
Founded in 1938, the NYFWA
represents writers for newspapers, magazines, TV, radio,
wire services and online.
Revenue for the black-tie
event supports the Association's activities throughout the
year, including its scholarship program, which has awarded
$150,000 to aspiring journalism students in the past five
being hit with a flurry of criticism, News Corp.
chairman and CEO Rupert Murdoch pulled the plug on the O.J.
Simpson book/TV project If I Did It.
I and senior management
agree with the American public that this was an ill-considered
project, Murdoch said in a statement. We are
sorry for any pain this has caused the families of Ron Goldman
and Nicole Brown-Simpson.
BOYD IS DEAD AT 56.
Gerald Boyd, who was one
of the most powerful black journalists in America, died
Nov. 23 from lung cancer. He was 56.
The career of the former
managing editor of the New York Times came to an
abrupt halt when he was forced to resign in `03 with Howell
Raines, executive editor, in the aftermath of the Jayson
Bill Keller, current executive
editor of the NYT, said Boyd exited the paper "under
sad circumstances, but despite all of that he left behind
a great reservoir of respect and affection."
Boyd began his career
in `73 at his hometown's St. Louis Post-Dispatch.
He switched to the P-D's Washington, D.C., bureau in `78,
and moved to the NYT's political team in `83.
Max Frankel, who hired
Boyd, compared his rise up the editing ranks to that of
Brooklyn Dodger Jackie Robinson, the first black player
in Major League Baseball.
Boyd became ME of the
Times in `01.
TRIBUNE PAYS TRIBUTE TO GOLIN.
The Chicago Tribune
ran an extensive Nov. 24 feature on GolinHarris chairman
Al Golin to celebrate his co-founding of the Windy City
firm that is celebrating its 50th anniversary.
Golin told the paper that
happily the days of lies in PR are gone. He dismisses the
talk of the "good old days of PR."
Those days weren't really
that hot, according to Golin, who says today's companies
have a good idea of what PR can and cannot do. "PR
can't make something out of nothing," he told the Trib.
Golin worries about the
future of PR, and fears that the growth of technology will
usher in a period of "faceless relationships."
He thinks "too many people use the technology as a
crutch, instead of sitting down to discuss something. You
have to balance some of this high-tech with high-touch."
Golin's crisis management
strategy in today's transparent environment: "come
out fast and come out saying the truth. Nine times out of
10 today, it's not going to blow over."
Everyone, according to
Golin, can see through a phony.
Home magazine, a spin-off of Chicago magazine,
said it will increase its publication frequency to bi-monthly
starting this spring, citing reader and advertiser demand.
Additionally, the magazine named Kristin Zimmer Shea as
its advertising director.
Jazeera English debuted a feature report by former
Marine Corps veteran Josh Rushing on Nov. 27. The piece
called Spin: The Art of Selling War, is running
for a week. It focuses on how the U.S. Government sold the
public on the invasion of Iraq. Rushing was spokesperson
for former U.S. General Tommy Franks, and starred in the
documentary Control Room.
news continued on next page)
Edition, November 29, 2006, Page 4
PR MULLS DIGITAL MEDIA.
entertainment sector is finding PR success through digital
media, according to a Los Angles panel hosted by the Entertainment
Publicists Professional Society.
though we just started using them, blogs are very effective
to get the word out about our shows, said Zabrina
Horton, BET network corporate communications director. "And
MySpace is powerful, too. We have a reality show called
Cheated and they all have their own MySpace
[pages], which are very visual. You see how many visitors
there are, its quick and to the point and all part
of our strategy online.
studios are also embracing the Net to build a buzz,
but are cautious and wary about the Wild West
atmosphere of the blogosphere.
issue for me with the Internet, having been trained in journalism
is, there are no facts and you can say whatever you want
and apologize later, said Michael Moses, executive
VP, publicity, Universal Studios.
is no accountability, and therefore, when youre dealing
with traditional media, they actually run frightened from
the online bloggers by saying we have to get this out now,
otherwise were screwed, he said. It has changed
the landscape; nothing is the same. How do you deal with
them? You dont, there is no blueprint.
oversees a department of 40 people and about 18 Universal
films a year. "We work with unit publicists and people
like Tony [Angellotti, president of PR agency The Agellotti
Co.] to get our films to market to get consumers to like
publicists, which guide all PR for films from the beginning
to end of production, are learning, for better or worse,
that Internet media are a part of the picture now.
problem is the fear factor sets in, and a reporter has to
explain to his editor how he got scooped, said Michael
Klastorin, a unit publicist. It forces us to go out
many weeks in advance with press releases.
Weissman, of Murray Weissman & Assocs., said: Bloggers
handle you most of the time. Weissman was a PR executive
at KABC-TV, ABC and CBS before starting his own firm. There
used to be a fine line between online media and traditional
media, and we think that line is now gone. Those blogs and
responders are quoted in the media all of the time. There
is no longer a trickle down type of campaign. We have to
do grassroots campaigns. It's scary, and we find ourselves
playing defense a lot more than offense, but thats
the way it is.
of Universal said studios have little control over the digital
commentariat, but noted they still reign supreme over the
only thing we can control anymore is content, said
Moses. You have to be vigilant about what youre
putting out and when youre putting it out in your
films. Once one person gets it, the world gets it, and there
is no such thing as international or domestic publicity,
so you have to think globally all of the time.
digital media like blogs are also being embraced for positive
outreach by entertainment entities.
Whitcomb, VP of marketing for the Academy of Television
Arts & Sciences, noted the Academy recently launched
a blog as a dialog with its 14,000 members and to discuss
its archive of 500 hours of TV shows now available on Google.
old media still maintains some interest.
of BET and Moses both said their companies have stuck with
radio as a medium to get out a PR message.
are big believers in radio promotion society is so
fragmented and that it is one of the last captive audiences,
said Moses. We are big believers in call-to-action
in radio. We try to get DJ's to adopt what you're trying
to sell, because the listener has a real intimate relationship
with who they turn to every day (on the radio). We are big
advocates of using radio.
Media has launched Argus Russian Fuel Oil,
a Russian-language daily publication on concluded deals
in the fuel oil market and comments on the market situation
Media has agreed on terms to acquire the Messenger
Post Newspapers from Canandaigua Messenger. The deal includes
the Daily Messenger, a daily paper serving Canandaigua
in the Finger Lakes Region of northwest New York, and ten
weekly newspapers serving the suburbs of Rochester with
a combined paid and free circulation of approximately 100K.
Communications custom publishing unit has developed
Winterthur Magazine, a quarterly lifestyle magazine
based on the du Pont family estate. Editorial content includes
feature articles on upcoming exhibitions, collection acquisitions
and behind-the-scenes features on the Winterthur Museum
& Country Estates curatorial and conservation
activities. It will also feature products created by licensees
such as Hickory Chair, Chelsea House and Mottahedeh.
The magazine will be distributed
to 45K households in 2007 and will be tailored to a distinctive
demographic of members and visitors to the gardens.
majority of adults said that a woman will be elected
president by the year 2016. In two years, the percentage
of adults who think a woman will be elected president in
2008 has nearly doubled from 8% in 2004 to 15% in
Source: Lifetime TV/Redbook,
Nov. 10-13; 1,000 adults.
percent of visitors to Conde Nasts Brides.com
think the media-hyped Tom Cruise/Katie Holmes wedding is
a publicity stunt. Fifty percent said they were interested
in the event.
Source: Conde Nast, Brides.com.
29, 2006, Page 5
OF PR FIRMS
OFFERS SOCIAL PR.
Houghland, a former high-tech PR executive for Middleberg
& Associates and Ruder Finn, has set up a social
media relations agency, Attention PR, in New York
to help clients engage online communities.
is focusing on gaining word of mouth endorsements from customers,
employees, bloggers, podcast and online media, in addition
to setting up clients to publish and produce original content.
BONACORSO ACQUIRES FIRM.
Mark Bonacorso, former
VP of media relations for Hayzlett & Associates, has
acquired the assets of the firm and set up Media Ink, a
PR firm focused on the graphic arts, printing and imaging
H&A, with offices
in San Francisco and Sioux Falls, S.D., was headed by Jeffrey
Hayzlett, who was named chief marketing officer for Kodaks
graphic communications group in April.
Bonacorso finalized the
acquisition on Nov. 1 and serves as president and CEO of
the Tucson, Ariz.-based firm. A/E Jada Bulgin staffs a satellite
office in Sioux Falls.
Earlier, Bonacorso was
director of marketing communications at Webprint and held
posts with Atari, Informix and Crescendo Comms.
International, Fort Lauderdale, Fla., has added two
execs to its interactive services group. Miriam Levin, who
managed the traffic department at Cooper DDB in Coral Gables,
and Matthew Wood, a senior analyst and interactive developer
for Lighting Science Group Corp., join the unit.
BRIEFS: Kekst &
Co. handled media relations for Naked Juice Company and
North Castle Partners as PepsiCo agreed to buy the premium
juice company. Terms of the deal were not disclosed. ...The
Abernathy MacGregor Group is providing PR counsel
to Willdan Group, an Anaheim, Calif.-based company that
handles outsourced engineering, building and consulting
services for public entities. Willdan went public this month
raising $16.9M. ... Conventures,
Inc., Boston, Mass., won a 2006 Communicator Award
of Excellence for its 2005 publicity campaign for the annual
Komen Boston Race for the Cure. ...Havas
said Sanofi-Aventis has become one of its top three clients
as the pharmaceutical company handed Euro
RSCG Life global comms. duties for its thrombosis
treatment Lovenox/Clexane, and diabetes treatments Lantus
and Apidra. S-A also handed Euro
RSCG C&O its corporate communications account,
including internal editorial programs and publications.
St. Louis, marked 15 years in business in October by partnering
with community groups on 15 special projects. The firm has
contributed an estimated $50K in services to benefit local
non-profits through a philanthropic arm of the Regional
PR, New York/Protocall Technologies, on-demand virtual
inventory systems for retailers, for media relations, strategic
comms. and marketing comms.; CJM Fiscal Management; Fever
Stimulation Beverage; Milkscreen; Hotenough.org, and Friends
of the Orphans.
PR, New York/Wired Designs, residential lighting
designer, for launch of New York showroom and PR to support
its existing showrooms and luxury fixtures, and Matouk,
linen designer, to promote a new collection.
Cumberland PR, New York/Vollrath Co., foodservice
for U.S. retail and consumer market, for consumer and trade
media support of the companys launch.
PR, Rockville Centre, N.Y./The Amsterdam at Harborside,
retirement community, for PR and public affairs.
Communications, Boston/NaviSite, IT hosting and professional
services, for PR.
PR, Baltimore/Davinci Virtual, virtual administrative
support for small businesses, as AOR for PR.
Communications, Orlando, Fla./QualityPro, professional
business certification program, for a national media, marketing
and branding effort.
Relations Board, Chicago/Brixton plc, Capital &
Regional plc, and Hammerson plc, all U.K.-based real estate
entities, for financial comms. and IR.
Communications, Chicago/House of Blues Hotel, for
media/community relations and event coordination as the
hotel completes a renovation in 2007.
Layne & Co., Farmington Hills, Mich./Aven Inc.,
optical inspection and electronic assembly tools, as AOR
McKinney PR, New Brighton, Minn./Vision-Ease Lens,
for integrated PR, including corporate comms., trade media
relations, product launch support, and tradeshow visibility;
Spaceframe Fabricators, engineering; Calhoun Square, and
A. Burns & Associates, Dallas/Accelitec, RFID
payment solutions, as AOR for PR.
PR, Seattle/Azura Asian Bistro and Sushi Bar; Beato
Food and Wine; Hilton Garden Inn Seattle/Issaquah; Sorrento
Hotel, its restaurant, The Hunt Club, its recently launched
Cafe Palma; Seattle Hotel Association, for its 10th Annual
Evening of Hope gala auction and dinner; TalkingRain Beverage
Companys TWIST, for upcoming 20-year anniversary and
promoting its philanthrophic efforts, and CollegeGear.com.
& Partners, San Francisco/KN Ltd. and its KN
Karen Neuburger lifestyle brand, as AOR for PR, including
product, corporate and cause-related PR.
Edition, November 29, 2006, Page 6
LIVE VIEWING OF
Mention's new CTVintranet lets all employees of an organization
see in real-time how TV stations are mentioning either them
or any given topic.
lets clients perform keyword searches of TV broadcasts and
instantly view full motion video and audio clips from their
computers. Unlike the CTVPro version, which is sold per
desktop and includes an alert function, CTVintranet can
be used by anyone in an organization.
is already in use in major newsrooms, corporations and PR
firms, said Sean Morgan, CEO of Critical Mention. He said
the new service answers the need of clients to stay on top
of media coverage of themselves, their competitors and market
categories. "Anyone in a company can easily monitor
broadcasts, do media research and collect business intelligence,"
companies using CTVIntranet for all their employees are
Interpublic PR firms including Weber Shandwick Worldwide
Eberle, executive VP, Information Services Group, CMG/Weber
Shandwick, said, "We are living in a real-time society.
People want things right away. The ability to search TV
in real time in the nation's top 50 markets lets us serve
our clients better." Previously, he said, the bigger
brands tended to get coverage. But today, he added, "Broadcast
is an element of nearly every client program and immediately
viewing broadcast news is crucial."
currently searches 50 terabytes of video from nearly five
million clips of broadcast content, digitizing live TV,
indexing it and storing it.
BRUNSTON TO KEF.
Beverly Brunston, a 10-year
veteran of On the Scene Productions in Los Angeles, has
joined KEF Media Associates, Atlanta, as VP of media relations.
Brunston heads KEFs placement department, counseling
clients on projects like video news releases, satellite
media tours and radio media tours.
Brunston was a senior
manager of publicity at OTSP and was a member of the companys
senior leadership board. Prior to joining OTSP, she was
a production associate at Entertainment Tonight.
VOCUS TEAMS WITH BRANDWEEK.
Vocus has teamed with
Brandweek to expand the reach of its PR tools with
an on-demand subscription news monitoring service marketed
to brand managers that read the VNU publication.
The platform, called BrandTracker,
is hosted on Brandweek.com
and includes Vocus News-on-Demand and Vocus Analytics services
like monitoring of 25K news sources, analytical charts and
Monthly fees start at
Financial Times has partnered with Business Wire for
a company announcement service to coincide with European
Union transparency obligations that go into effect in January.
BW press releases will appear in FT.coms
global archive and be distributed through the sites aggregation
Crespo, corporate communications manager for Pernod
Ricard, to Clifford PR, New York, as VP to oversee the firms
consumer PR unit. She has worked at Ruder Finn, Burson-Marsteller
and Susan Magrino Agency, and was PR director for The Ritz-Carltons
New York hotels.
Cronin, a digital strategist for Yahoo, has joined
DeVries PR, New York, as head of its digital media department.
director of the library and institutional research for The
College of Westchester, joins as information resources manager.
Snowdon-Jones, event organizer and fund raiser, to
Platinum Funding Group, New York, as a PR associate.
Foerth, account manager at Medialink and D S Simon
Productions, to JB Cumberland PR, New York, as a media specialist.
Peverill-Conti, senior account manager for Davies
Murphy Group, to Weber Shandwick, Cambridge, Mass., as VP
and leader of its emerging technology practice. He was previously
with Blanc & Otus for eight years and earlier worked
in Boston and San Francisco for GCI Group.
Leach has left Strategic Communications Group for
a senior A/E post at Welz & Weisel Communications, Fairfax,
Va. Also, Joyson Cherian,
A/E, Cavalier Business Communications, and Nicole
Nolte, formerly of Weber Shandwick, join as A/Es.
Holsinger, director of marketing services for John
Deere, to Misys Healthcare Systems, Raleigh, N.C., as director
Davis, co-manager of consumer PR at Haberman &
Associates PR, to Katcher Vaughn & Bailey PR, Nashville,
Tenn, as an A/S.
Clemens, director of corporate communications, Progress
Software Corp., to Useful Technology Corp., Plantation,
Fla., as VP of corporate comms. Earlier, she held marketing
comms. posts at Lotus Development Corp. and Interleaf.
Marshall to Push, Orlando, Fla., as creative web
de la Foret, producer, WBNS-10TV, to Paul Werth Associates,
Columbus, Ohio, as an assistant A/E. He was formerly a researcher
and assistant producer for NBC News in Washington, D.C.
Slater and Matt
DePoint have joined Tunheim Partners, in Minneapolis
as account representatives. Jason
Lucas was named exec. assist.
Harley, a social marketing exec for Hill & Knowlton,
to Paine PR, Los Angeles, as a director on its work for
California Student Aid Commission, Los Angeles Unified School
District Nutrition Network and Team Safe-T.
McCaskill to group director, William Mills Agency,
Atlanta. He has led accounts for the financial communications
firm for seven years.
Lee Duran and Bill
Lovejoy to VPs, Borshoff Johnson Matthews, Indianapolis.
Also, Danielle Falconer
and Cheryl Leamon
to senior A/Ds.
Edition, November 29, 2006, Page 7
POLICY, BUILD BRIDGES, SAYS GRUNIG.
proper role for PR professionals is helping employers and
clients to set policy and helping them to build bridges
with various audiences, James Grunig, Ph.D., told 250 at
the 45th annual Distinguished Lecture of the Institute for
PR Nov. 9 at the Yale Club, New York.
are the key to effective PR," he said, "and they
can be measured to show its value."
professor emeritus, Dept. of Communication, University of
Maryland, contrasted the "behavioral, strategic management
paradigm" of PR with the "interpretive paradigm"
that "emphasizes publicity, media relations, and media
latter paradigm, he said, largely relegates PR to "a
tactics create an impression in the minds of publics that
allows the organization to buffer itself from its environment
which in turn allows the organization to behave in the way
it wants, he said.
contrast, he continued, the "the behavioral, strategic
management paradigm focuses on the participation of PR executives
in strategic decision making to help manage the behavior
continued: "In the words of organizational theorists,
PR is a bridging, rather than a buffering function. It is
designed to build relationships with stakeholders, rather
than a set of messaging activities designed to buffer the
organization from them.
paradigm emphasizes two-way and symmetrical communication
of many kinds to provide publics a voice in management decisions
and to facilitate dialogue between management and publics
both before and after decisions are made."
himself favors the strategic management paradigm because
"it captures the ideals of the giants of PR history
and the most knowledgeable of today's practitioners."
interpretive paradigm, on the other hand, he said, "reflects
the hopes of many of our clients and employers who prefer
to make decisions in isolation from publics. It also represents
the wishful thinking of many practitioners who hope to make
a living, or to become wealthy, by being the `kite tails
of decisions from which they were excluded,'" (quoting
Howard Chase who made this remark in a Hall of Fame speech
to the Arthur W. Page Society in 1989).
Grunig noted, had originally made the comment in 1943 when
he was a guest of the Wise Men, which he described as "an
illustrious group of PR giants" that included John
Hill, Tommy Ross, Pendleton Dudley, Carl Byoir, Harold Brayman,
Earl Newsom, Claude Robinson, Paul Garrett, Bob Peare, Milton
Fairman and Arthur Page.
an example of the need for symmetrical, two-way communications,
Grunig quoted an incident described in The Unseen Power,
a book on the history of PR by Scott Cutlip.
identified Earl Newsom as a "pioneer of Grunig's symmetrical
convinced the Ford Motor Co. in 1949 to agree to a pension
plan for its employees in talks with the United Auto Workers.
Chrysler refused to do this and "lost more than $5
billion in a strike that followedstrong evidence of
the cost of poor relationships," said Grunig.
PR as 'Camouflage'
Grunig noted that "conservative
critic of PR" Marvin Olasky, in Corporate Public Relations,
said corporate executives used to personally involve themselves
with the public but when PR came along the PR people "intervened
in this relationship to manipulate the media and to participate
in camouflage techniques of supposed social responsibility
to isolate executives from their publics."
Olasky equated PR with
the "interpretive paradigm," said Grunig.
of PR Are Quoted
Alexander Laskin of the
Univ. of Florida received IPR's Ketchum Excellence in PR
Grunig quoted several
"greats" of PR including Ivy Lee, one of the founders
of PR; author Edward Bernays; John Hill, one of the founders
of Hill & Knowlton, and Page, former AT&T executive
for whom the Page Society is named.
Lee, according to Grunig,
advised the Rockefellers to tell the truth "because
sooner or later the public will find it out anyway,"
while Bernays said PR counsel interprets the client to the
public and vice versa.
Hill said management and
the public must both understand each other's viewpoints.
Page advised that no corporate
strategy should be used without first considering its impact
on external and internal publics.
Grunig quoted Page as
saying, "The corporate communications professional
is a policy maker, not a publicist or solely the writer
of annual reports."
Must Perform Responsibly
Noting that his speech
was to cover 50 years of PR history in recognition of the
50th anniversary of the Institute for PR that is being celebrated
this year, Grunig said he still believes in the vision articulated
in the second edition of Effective PR by Scott Cutlip
and Allen Center that was published in 1958.
The textbook concluded
that "Responsible performance on the part of a corporation,
governmental agency, or non-profit organization is the foundation
of sound public relationships."
F-H HYPES SPUDS IN BIG APPLE.
the U.S. Potato Boards pop-up store at
Manhattans Chelsea Markets last week as part of its
$500K effort to promote spuds as an important part of a
The Healthy Mr.
Potato Head Quarters featured cooking demonstrations,
exhibits and a play area called the Potato Power Patch.
That experiential marketing
effort was designed to make an additional splash in the
Big Apple as the Healthy Mr. Potato Head balloon
made a return trip to Macys Thanksgiving Day Parade.
Edition, November 29,
2006, Page 8
departure of Lou Capozzi, 59, as chairman of Publicis Groupes
NL), is part of a pattern of heads of major PR organizations
leaving (or losing) their jobs. Who knows which?
is to be the president of ICCO (850 PR firms in 29 associations)
starting in June, but he wont have the prestige of
being the full-time head of a major PR firm. Hes now
a solo practitioner.
Cheryl Procter-Rogers, 2006 president of PRSA and corporate
affairs director of HBO, left her job in July to go back
to her own firm. On the same note, Roger Bolton, 55, SVP
of Aetna and president of the Arthur W. Page Society for
2006-07, announced in April he was quitting his job as of
most notable example of the departure of a leader of PR
groups at an early age is Dave Drobis, who quit the Ketchum
unit of Omnicom in 2004 at 62. Drobis headed not only Page
but ICCO and was founding chair of the Council of PR Firms.
All this experience went up the chimney. Drobis was one
of the few people in PR providing lengthy written texts
on current PR issues.
heading a major PR association the kiss of death to ones
job? Did Procter-Rogers voluntarily quit HBO after
a nine-year career? In her speeches to PRSA chapters earlier
this year, she spent half the time talking about HBO and
how lucky she was to be with it. She provided no texts and
ordered reporters not to record her. Is Capozzi walking
out of ad agency-owned MSL voluntarily after a 38-year career
in PR that included stints at Aetna and Ayer PR? We know
ad agencies worship youth and that anyone over 50 is considered
Bolton is quitting Page
with no job in sight nor any replacement for him as yet.
Drobis retired to Florida.
A point we would make
with Capozzi, Procter-Rogers and Bolton is that none of
their employers (Publicis, HBO, Aetna) could care less about
pulling the employment rug out from under these people.
Without their jobs, they would not have been picked to head
these groups. Drobis told us he quit on his own. The effect
is the same: leadership loss.
shortage of PR leaders was evident at the PRSA conference
in Salt Lake City Nov. 11-14.
The conference, chaired
by Keith Burton of Golin Harris, advertised Fireside
Chats with Richard Edelman and Harold Burson.
A full-page description
of these chats with PR Legends was in the brochure
that was used to attract registrants at the early-bird rate
of $1,025. The problem is that there were no Fireside
Chats with either Edelman or Burson. Gail Becker of
Edelman/L.A. and John La Sage of B-M/Chicago substituted
for Edelman and Burson, who had excuses of one sort or another.
Our impulse is to be forgiving
of Edelman and Burson because they are about the only two
leaders in PR willing to make public speeches. They are
being over-worked. Burson just produced a lengthy PR overview
in which he called on PRSA to do some PR for PR
(10/11 NL). Edelman talked at length to the students on
Saturday, Nov. 11 about the new media, supplying his text
to the press. Burson, who is 85, should not have been invited
in the first place. This is a case of bait and switch.
Instead of lesser executives of these two PR firms, conference
chair Burton should have enlisted two CEOs from the other
giant PR firms.
conference in Salt Lake City had excellent speeches by
broadcaster Tavis Smiley, Newsweeks Jon Meacham, who
discussed the election, and Andrew Heyward, former head
of CBS News, who discussed the new media. But Burton and
the PRSA staff could learn a lot from NIRI about how to
relate to exhibitors.
PRSA traditionally has
slighted the exhibitors, causing them to form the PR Services
Council in the early 1990s that sought ways to get more
attendees into the exhibit hall. But COO Ray Gaulke abolished
the exhibit hall altogether for five years and the Council
PRSA, mindful of the need
to integrate the exhibitors into the conference, this year
staged an opening night cocktail party in the exhibit hall.
But there was inadequate bar service and lines formed of
40 and more attendees. Instead of standing in line, they
were supposed to be talking with exhibitors. Then, the crowd
was moved to an adjoining ballroom for food and entertainment.
Thats not what NIRI does. First of all, there is never
a wait for a drink. Glasses of champagne are given to attendees
as they approach the exhibit hall. The night is spent in
the exhibit hall with meals cooked to order by chefs. NIRI
knows how to treat exhibitors. Thats why its conference
nets $1.5M and NIRI has $5M in cash.
We estimate the PRSA
conference loses at least $1 million because
of the cost of staff time. This is low-balled in the PRSA
audit as around $100K when its upwards of $2M. A test
of the power of Burton and PR itself is whether he can extract
this figure from the PRSA staff. Another test is whether
he can get us the audiotape of the a.m. session of the Assembly
which we missed because of a flight delay.
Tavis Smiley said
theres too much spin in PR these days but a bigger
problem is lack of power. Golin Harris has lent its prestigious
name to PRSA and what has PRSA done with it? GH is now identified
with the stonewalling and misleading financial reports of
PRSA. Neither the board nor staff, unless pressured, will
allow release of the tape nor the true staff costs of the
conference. Stubbornness and rigidity such as this caused
Gary McCormick of Scripps and Ron Owens of Kaiser Permanente
to quit the board this year. They dont want their
corporate names mixed up in it. The only director left on
the board with a major job at a blue chip is Gerry Corbett
of Hitachi. Debra Miller was given the Gold Anvil of PRSA,
but some members thought this was too early in her career
for such an award whose past recipients included John Graham
and Al Golin. Also, Miller heads the search for a new president/COO
of PRSA and successful completion of this task should take
place before any awards are handed out.