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Internet Edition, November 29, 2006, Page 1


Weber Shandwick is working with the U.S. Mint on its multimillion-dollar rollout of presidential one-dollar coins.

A spokesman for the federal agency said Weber Shandwick was brought in specifically for this project, which has a campaign budget of $5M. Fleishman-Hillard handled the Mint’s issue of $1 Sacagawea coins in 2000.

Federal officials offered a first glimpse of the coins on Nov. 12 at a Smithsonian Institution ceremony.

The coins, similar in look to the gold Sacagawea dollars, are being produced under the Presidential Coin Act of 2005 requiring the Mint to commemorate past presidents in the order in which they served. As a result, George Washington, John Adams, Thomas Jefferson and James Madison are the first series to be offered to the public, starting in early 2007. Four are scheduled for each year up to Richard Nixon in 2016.

The Mint hopes to build on the popularity of its state quarters, which began production in 2000. Hill & Knowlton worked on that effort.

“Our research indicates that, like the 50 state quarters coins, the presidential $1 coins will be popular with millions of Americans,” said U.S. Mint Director Edmund Moy.

The face of each coin will feature an image of a former president and the years of his term. The reverse shows the Statue of Liberty.


Travel search engine has issued an RFP for a PR firm in the U.S. to help guide its growth and drive traffic to the portal.

Kellie Pelletier, VP of communications for, told O’Dwyer’s that the company, created by co-founders of ‘Net travel giants Orbitz, Travelocity and Expedia, is looking for an agency with consumer and online travel experience that is well-versed in the tech market.

Its current agency, Thornton PR, is a boutique firm in Chicago headed by former Orbitz corporate communications director Karen Thornton.

The company is offering an $8,000/month retainer and plans to select a firm to begin work on January 2. Proposals are due on December 4. Pelletier ([email protected]) is point of contact. is based in Norwalk, Conn., and sees itself as a poster child of Web 2.0 companies. It searches other sites to find the best deals on airlines, hotels and car rentals. Its revenue is derived from advertising and clicks to its airline and hotel travel partners.


Embattled comic Michael Richards, who played Kramer on “Seinfeld,” has hired Howard Rubenstein to handle fallout stemming from his racist tirade unleashed during a performance at West Hollywood’s “Laugh Factory.” The episode was caught on video by a member of the audience and posted on the `Net.

Rubenstein told the Associated Press that Richards has “apologized profusely” for his remarks and is aware of the “tremendous wound that he’s inflicted on the American public, and on the African-American community.”

Rubenstein was hired because of his “deep contacts in the black community,” according to the AP. He had Richards reach out to Rev. Jesse Jackson and Al Sharpton, a pair that Rubenstein says he has known for many years. Jackson recommends psychiatric help and racial sensitivity courses for the actor.

The New York PR counselor believes it would be tragic if the Richards’ outburst exacerbates racial tensions. He notes that it has always been his effort to “improve African-American and Jewish ethnic relations.”

Rubenstein confirmed a report that Richards blurted out anti-Semitic remarks during a performance in the spring, but that he was only role-playing.

Noting that Richards is Jewish, Rubenstein said that the comic does not have “any anti-Semitic feelings whatsoever.”


Brunswick Group is handling Freeport-McMoran Copper & Gold's audacious $26B bid for its bigger competitor Phelps Dodge.

The deal will create the world's No. 1 copper company, and is a bet that demand for that metal remains high. Copper prices bolstered by strong demand from China hit an all-time high in May. Prices are down 20 percent since then.

Freeport CEO Richard Adkerson will assume the top spot in the combined company. PD CEO Steven Whisler will retire. He said the deal provides PD shareholders a significant premium for their shares and the opportunity to participate in the growth of a more geographically diverse entity.

APCO Worldwide has formed a strategic alliance with AMO, the PA and financial PR combine that includes Abernathy MacGregor Group (U.S.), Maitland (U.K. and Italy), Hering Schuppener (Germany) and Euro RSCG C&O (France), to offer integrated services in transactions, crisis and capital market activities.

Internet Edition, November 29, 2006, Page 2


California has put a $400K PR contract out for bid to support its revamp of a heavily traveled route between Orange and Riverside Counties.

The state wants a firm to support a three-year public awareness push for the Route 74 corridor, a picturesque route from Palm Springs to San Juan Capistrono which is expected to see a fourfold traffic increase over the next 25 years.

Much of the scenic route is often called the "Palms to Pines Highway" and various points have been featured in films and car commercials.

As the state works to improve maneuverability and other safety aspects of the route, it wants a PR firm to educate the public and government about alternate routes and the value of the project, and to allay inevitable concerns as they arise.

The contract is expected to include government and media relations, as well as an overall public outreach campaign.

Questions are due to Donnie Alexander ([email protected]) by Nov. 30 with proposals due by Dec. 22.


Livingston Group is working with MWH Global, a Colorado-based engineering firm, to hammer out contract issues with the Federal Emergency Management Agency related to New Orleans clean-up work in the aftermath of Hurricane Katrina.

MWH has been operating in New Orleans since `79, and was half way through a $650M 10-year contract with the city's Sewerage and Water Board when Katrina hit.

The company, which had its office flooded, began working with the U.S. Army Corp. of Engineers, in support of FEMA, to manage and do post-Katrina quality control work for debris removal. MWH turned to local subcontractors to help in that effort.

Former Speaker-designate of the House Bob Livingston, a former New Orleans Congressman, is handling MWH's dispute with FEMA. He is joined by Allen Martin (Livingston's former chief of staff), Rick Legendre (ex-political director for the Congressman) and James Pruitt (former VP-government relations for Texaco).


Chris Kramer, a senior PR exec for Sony's computer game development unit, has moved to rival Capcom Entertainment as senior director of corporate communications and community.

Kramer began his career in the early 1990s with Capcom, which is based in Sunnyvale, Calif., in the U.S. but is headquartered in Japan. Its franchises include "Street Fighter" and "Resident Evil." He is charged with overseeing corporate communications, product PR, customer service and community outreach -- online and off, the company noted.

Capcom last week said it has been tapped to publish, localize and distribute the blockbuster "Grand Theft Auto: San Andreas" game for release in Japan, a task it handled for the game's two previous installments. The company has also signed on to produce a second feature film based on the Street Fighter franchise.

Kramer was recently senior director of corporate communications for Sony Online Entertainment and earlier held posts with 3dfx Interactive and Konami.

He previously was editor in chief of Voodoo Magazine and the games channel of

Fleishman-Hillard works for Capcom.


Dena Merriam, Ruder Finn vice chairman, visited Syria earlier this month as founder of the Global Peace Initiative in an effort to foster a dialog with the U.S. and the junior member of the Bush Administration's "axis of evil." Her group of six political activists also visited Lebanon.

Merriam believes the U.S. is wrong to isolate Syria, which she believes could be a useful partner in hammering out a solution to the Iraq mess.

America's political cold shoulder toward Syria only pushes it closer to Iran, Merriam told the Journal News.

She noted that Syrians and Iranians are strange bedfellows. Syria is a secular state, while Iran is a theocratic one. The Syrians are Arabs, while the Iranians are not.

Merriam's group met with Syria's VP and Muslim and Christian leaders. All supported a peace agreement in the region.

She told the paper that Beirut is rife with political tension in the aftermath of Hezbollah's summer war with Israel. Merriam advocates dialog with Hezbollah because problems don't "get solved by military responses."

She wants to return to the region with a bigger group.


Garrett Glaser, former CNBC reporter and a veteran communicator, has joined MWW Group as a VP in its corporate communications unit. He had been a senior consultant for Strategy-XXI Group in New York.

Earlier, Glaser was VP of media relations for IT product company EMC Communications on the West Coast. He reported for CNBC from 1997-05 and served as the network's retail and apparel specialist. Other TV stints included covering the entertainment industry for "Entertainment Tonight" and reporting on the business of pop culture for WABC-TV in New York and KNBC-TV in Los Angeles.

Glaser was previously active in the National Lesbian and Gay Journalists Assn., where he served on its board and co-founded the group's electronic media task force in 1993.

Wal-Mart, “the once-venerated king of American retailing, has in the past year become Wal-Mart the pitiless helpless giant reduced by a collection of third-rate retail powers,” wrote Jim Cramer in New York Magazine. He recommends that Wal-Mart forget about issuing press releases and “acknowledge that the wheels have fallen off the Bentonville Bus.” Wal-Mart, which uses Edelman for PR, has just reported its lowest November sales figures in ten years despite an upbeat performance by competitors.

Internet Edition, November 29, 2006, Page 3


Washington Post political editor John Harris and national political reporter Jim VendeHei have left the company to join a multimedia start-up sponsored by Allbritton Communications.

The web-based venture is to provide one-stop shopping for political news.

It will combine the resources of the Allbritton's Capitol Leader, ABC affiliate WJLA and cable operation NewsChannel 8.

Robert Allbritton calls the venture the "future of political journalism." The multimedia platform promises to be more conversational and interactive than traditional media. It will take the "audience behind the scenes of how news happens and how it gets reported," according to Allbritton's release.


The Columbia Journalism Review is celebrating its 45th anniversary by publishing a 64-page account of an oral history of reporting from Iraq as part of its 98-page November/December issue.

The history, which is called “Into the Abyss” and is featured on CJR’s website, includes reporting from the likes of the New York Times’ Dexter Filkins. He recalls how he and two reporters were attacked by a crowd of 500 Iraqis at the scene of a roadside bombing.

Filkins wrote that the crowd blamed his group for the bombing. "It's like before the Americans got here we didn't have these things and you're American, so we're angy with you," Filkins wrote.

CJR also published a photo of a dead U.S. Army captain lying in a pool of his own blood on the kitchen floor of a house in Fallujah. He had been shot by insurgents. The photo did not run in any domestic mainstream publication except in a few stories about self-censorship, according to CJR.


Nearly 1,000 people gathered Nov. 16 at the Marriott Marquis in New York for the annual Financial Follies hosted by the New York Financial Writers Association.

Known as the "biggest night out" for the financial communications sector, the dinner was accompanied by its trademark satirical musical revue.

Founded in 1938, the NYFWA represents writers for newspapers, magazines, TV, radio, wire services and online.

Revenue for the black-tie event supports the Association's activities throughout the year, including its scholarship program, which has awarded $150,000 to aspiring journalism students in the past five years.

After being hit with a flurry of criticism, News Corp. chairman and CEO Rupert Murdoch pulled the plug on the O.J. Simpson book/TV project “If I Did It.”

“I and senior management agree with the American public that this was an ill-considered project,” Murdoch said in a statement. “We are sorry for any pain this has caused the families of Ron Goldman and Nicole Brown-Simpson.”


Gerald Boyd, who was one of the most powerful black journalists in America, died Nov. 23 from lung cancer. He was 56.

The career of the former managing editor of the New York Times came to an abrupt halt when he was forced to resign in `03 with Howell Raines, executive editor, in the aftermath of the Jayson Blair scandal.

Bill Keller, current executive editor of the NYT, said Boyd exited the paper "under sad circumstances, but despite all of that he left behind a great reservoir of respect and affection."

Boyd began his career in `73 at his hometown's St. Louis Post-Dispatch. He switched to the P-D's Washington, D.C., bureau in `78, and moved to the NYT's political team in `83.

Max Frankel, who hired Boyd, compared his rise up the editing ranks to that of Brooklyn Dodger Jackie Robinson, the first black player in Major League Baseball.

Boyd became ME of the Times in `01.


The Chicago Tribune ran an extensive Nov. 24 feature on GolinHarris chairman Al Golin to celebrate his co-founding of the Windy City firm that is celebrating its 50th anniversary.

Golin told the paper that happily the days of lies in PR are gone. He dismisses the talk of the "good old days of PR."

Those days weren't really that hot, according to Golin, who says today's companies have a good idea of what PR can and cannot do. "PR can't make something out of nothing," he told the Trib.

Golin worries about the future of PR, and fears that the growth of technology will usher in a period of "faceless relationships." He thinks "too many people use the technology as a crutch, instead of sitting down to discuss something. You have to balance some of this high-tech with high-touch."

Golin's crisis management strategy in today's transparent environment: "come out fast and come out saying the truth. Nine times out of 10 today, it's not going to blow over."

Everyone, according to Golin, can see through a phony.

Briefs __________________

Chicago Home magazine, a spin-off of Chicago magazine, said it will increase its publication frequency to bi-monthly starting this spring, citing reader and advertiser demand. Additionally, the magazine named Kristin Zimmer Shea as its advertising director.

Al Jazeera English debuted a feature report by former Marine Corps veteran Josh Rushing on Nov. 27. The piece called “Spin: The Art of Selling War,” is running for a week. It focuses on how the U.S. Government sold the public on the invasion of Iraq. Rushing was spokesperson for former U.S. General Tommy Franks, and starred in the documentary “Control Room.”

(Media news continued on next page)

Internet Edition, November 29, 2006, Page 4


The entertainment sector is finding PR success through digital media, according to a Los Angles panel hosted by the Entertainment Publicists Professional Society.

“Even though we just started using them, blogs are very effective to get the word out about our shows,” said Zabrina Horton, BET network corporate communications director. "And MySpace is powerful, too. We have a reality show called ‘Cheated’ and they all have their own MySpace [pages], which are very visual. You see how many visitors there are, it’s quick and to the point and all part of our strategy online.”

Movie studios are also embracing the ‘Net to build a buzz, but are cautious and wary about the “Wild West” atmosphere of the blogosphere.

“The issue for me with the Internet, having been trained in journalism is, there are no facts and you can say whatever you want and apologize later,” said Michael Moses, executive VP, publicity, Universal Studios.

“There is no accountability, and therefore, when you’re dealing with traditional media, they actually run frightened from the online bloggers by saying we have to get this out now, otherwise were screwed,” he said. “It has changed the landscape; nothing is the same. How do you deal with them? You don’t, there is no blueprint.”

Moses oversees a department of 40 people and about 18 Universal films a year. "We work with unit publicists and people like Tony [Angellotti, president of PR agency The Agellotti Co.] to get our films to market to get consumers to like them.”

Unit publicists, which guide all PR for films from the beginning to end of production, are learning, for better or worse, that Internet media are a part of the picture now.

"The problem is the fear factor sets in, and a reporter has to explain to his editor how he got scooped,” said Michael Klastorin, a unit publicist. “It forces us to go out many weeks in advance with press releases.”

Murray Weissman, of Murray Weissman & Assocs., said: “Bloggers handle you most of the time.” Weissman was a PR executive at KABC-TV, ABC and CBS before starting his own firm. “There used to be a fine line between online media and traditional media, and we think that line is now gone. Those blogs and responders are quoted in the media all of the time. There is no longer a trickle down type of campaign. We have to do grassroots campaigns. It's scary, and we find ourselves playing defense a lot more than offense, but that’s the way it is.”

Moss of Universal said studios have little control over the digital commentariat, but noted they still reign supreme over the product.

“The only thing we can control anymore is content,” said Moses. “You have to be vigilant about what you’re putting out and when you’re putting it out in your films. Once one person gets it, the world gets it, and there is no such thing as international or domestic publicity, so you have to think globally all of the time.”

But digital media like blogs are also being embraced for positive outreach by entertainment entities.

Laura Whitcomb, VP of marketing for the Academy of Television Arts & Sciences, noted the Academy recently launched a blog as a dialog with its 14,000 members and to discuss its archive of 500 hours of TV shows now available on Google.

But old media still maintains some interest.

Horton of BET and Moses both said their companies have stuck with radio as a medium to get out a PR message.

“We are big believers in radio promotion – society is so fragmented and that it is one of the last captive audiences,” said Moses. “We are big believers in call-to-action in radio. We try to get DJ's to adopt what you're trying to sell, because the listener has a real intimate relationship with who they turn to every day (on the radio). We are big advocates of using radio.”

Briefs ___________________

Argus Media has launched Argus Russian Fuel Oil, a Russian-language daily publication on concluded deals in the fuel oil market and comments on the market situation in Russia.

GateHouse Media has agreed on terms to acquire the Messenger Post Newspapers from Canandaigua Messenger. The deal includes the Daily Messenger, a daily paper serving Canandaigua in the Finger Lakes Region of northwest New York, and ten weekly newspapers serving the suburbs of Rochester with a combined paid and free circulation of approximately 100K.

Pace Communications’ custom publishing unit has developed Winterthur Magazine, a quarterly lifestyle magazine based on the du Pont family estate. Editorial content includes feature articles on upcoming exhibitions, collection acquisitions and behind-the-scenes features on the Winterthur Museum & Country Estate’s curatorial and conservation activities. It will also feature products created by licensees such as Hickory Chair, Chelsea House and Mottahedeh.

The magazine will be distributed to 45K households in 2007 and will be tailored to a distinctive demographic of members and visitors to the gardens.

Polls _________________

A majority of adults said that a woman will be elected president by the year 2016. In two years, the percentage of adults who think a woman will be elected president in 2008 has nearly doubled – from 8% in 2004 to 15% in 2006.

Source: Lifetime TV/Redbook, Nov. 10-13; 1,000 adults.

Forty-three percent of visitors to Conde Nast’s think the media-hyped Tom Cruise/Katie Holmes wedding is a publicity stunt. Fifty percent said they were interested in the event.

Source: Conde Nast,

Internet Edition, November 29, 2006, Page 5


Curtis Houghland, a former high-tech PR executive for Middleberg & Associates and Ruder Finn, has set up a “social media relations” agency, Attention PR, in New York to help clients engage online communities.

Houghland is focusing on gaining word of mouth endorsements from customers, employees, bloggers, podcast and online media, in addition to setting up clients to publish and produce original content.



Mark Bonacorso, former VP of media relations for Hayzlett & Associates, has acquired the assets of the firm and set up Media Ink, a PR firm focused on the graphic arts, printing and imaging markets.

H&A, with offices in San Francisco and Sioux Falls, S.D., was headed by Jeffrey Hayzlett, who was named chief marketing officer for Kodak’s graphic communications group in April.

Bonacorso finalized the acquisition on Nov. 1 and serves as president and CEO of the Tucson, Ariz.-based firm. A/E Jada Bulgin staffs a satellite office in Sioux Falls.

Earlier, Bonacorso was director of marketing communications at Webprint and held posts with Atari, Informix and Crescendo Comms.

Starmark International, Fort Lauderdale, Fla., has added two execs to its interactive services group. Miriam Levin, who managed the traffic department at Cooper DDB in Coral Gables, and Matthew Wood, a senior analyst and interactive developer for Lighting Science Group Corp., join the unit.

BRIEFS: Kekst & Co. handled media relations for Naked Juice Company and North Castle Partners as PepsiCo agreed to buy the premium juice company. Terms of the deal were not disclosed. ...The Abernathy MacGregor Group is providing PR counsel to Willdan Group, an Anaheim, Calif.-based company that handles outsourced engineering, building and consulting services for public entities. Willdan went public this month raising $16.9M. ... Conventures, Inc., Boston, Mass., won a 2006 Communicator Award of Excellence for its 2005 publicity campaign for the annual Komen Boston Race for the Cure. ...Havas said Sanofi-Aventis has become one of its top three clients as the pharmaceutical company handed Euro RSCG Life global comms. duties for its thrombosis treatment Lovenox/Clexane, and diabetes treatments Lantus and Apidra. S-A also handed Euro RSCG C&O its corporate communications account, including internal editorial programs and publications. ...Standing Partnership, St. Louis, marked 15 years in business in October by partnering with community groups on 15 special projects. The firm has contributed an estimated $50K in services to benefit local non-profits through a philanthropic arm of the Regional Business Council.


New York Area

5W PR, New York/Protocall Technologies, on-demand virtual inventory systems for retailers, for media relations, strategic comms. and marketing comms.; CJM Fiscal Management; Fever Stimulation Beverage; Milkscreen;, and Friends of the Orphans.

Clifford PR, New York/Wired Designs, residential lighting designer, for launch of New York showroom and PR to support its existing showrooms and luxury fixtures, and Matouk, linen designer, to promote a new collection.

JB Cumberland PR, New York/Vollrath Co., foodservice for U.S. retail and consumer market, for consumer and trade media support of the company’s launch.

HLD/Blankman PR, Rockville Centre, N.Y./The Amsterdam at Harborside, retirement community, for PR and public affairs.


Greenough Communications, Boston/NaviSite, IT hosting and professional services, for PR.

TBC PR, Baltimore/Davinci Virtual, virtual administrative support for small businesses, as AOR for PR.

MPB Communications, Orlando, Fla./QualityPro, professional business certification program, for a national media, marketing and branding effort.


Financial Relations Board, Chicago/Brixton plc, Capital & Regional plc, and Hammerson plc, all U.K.-based real estate entities, for financial comms. and IR.

Zapwater Communications, Chicago/House of Blues Hotel, for media/community relations and event coordination as the hotel completes a renovation in 2007.

Marx Layne & Co., Farmington Hills, Mich./Aven Inc., optical inspection and electronic assembly tools, as AOR for PR.

Risdall McKinney PR, New Brighton, Minn./Vision-Ease Lens, for integrated PR, including corporate comms., trade media relations, product launch support, and tradeshow visibility; Spaceframe Fabricators, engineering; Calhoun Square, and Reshare, software.


Michael A. Burns & Associates, Dallas/Accelitec, RFID payment solutions, as AOR for PR.


Wilson PR, Seattle/Azura Asian Bistro and Sushi Bar; Beato Food and Wine; Hilton Garden Inn Seattle/Issaquah; Sorrento Hotel, its restaurant, The Hunt Club, its recently launched Cafe Palma; Seattle Hotel Association, for its 10th Annual Evening of Hope gala auction and dinner; TalkingRain Beverage Company’s TWIST, for upcoming 20-year anniversary and promoting its philanthrophic efforts, and

Allison & Partners, San Francisco/KN Ltd. and its KN Karen Neuburger lifestyle brand, as AOR for PR, including product, corporate and cause-related PR.

Internet Edition, November 29, 2006, Page 6


Critical Mention's new CTVintranet lets all employees of an organization see in real-time how TV stations are mentioning either them or any given topic.

CTVIntranet lets clients perform keyword searches of TV broadcasts and instantly view full motion video and audio clips from their computers. Unlike the CTVPro version, which is sold per desktop and includes an alert function, CTVintranet can be used by anyone in an organization.

It is already in use in major newsrooms, corporations and PR firms, said Sean Morgan, CEO of Critical Mention. He said the new service answers the need of clients to stay on top of media coverage of themselves, their competitors and market categories. "Anyone in a company can easily monitor broadcasts, do media research and collect business intelligence," he said.

Among companies using CTVIntranet for all their employees are Interpublic PR firms including Weber Shandwick Worldwide and GolinHarris.

Andrew Eberle, executive VP, Information Services Group, CMG/Weber Shandwick, said, "We are living in a real-time society. People want things right away. The ability to search TV in real time in the nation's top 50 markets lets us serve our clients better." Previously, he said, the bigger brands tended to get coverage. But today, he added, "Broadcast is an element of nearly every client program and immediately viewing broadcast news is crucial."

CTVIntranet currently searches 50 terabytes of video from nearly five million clips of broadcast content, digitizing live TV, indexing it and storing it.


Beverly Brunston, a 10-year veteran of On the Scene Productions in Los Angeles, has joined KEF Media Associates, Atlanta, as VP of media relations.
Brunston heads KEF’s placement department, counseling clients on projects like video news releases, satellite media tours and radio media tours.

Brunston was a senior manager of publicity at OTSP and was a member of the company’s senior leadership board. Prior to joining OTSP, she was a production associate at “Entertainment Tonight.”


Vocus has teamed with Brandweek to expand the reach of its PR tools with an on-demand subscription news monitoring service marketed to brand managers that read the VNU publication.

The platform, called BrandTracker, is hosted on and includes Vocus News-on-Demand and Vocus Analytics services like monitoring of 25K news sources, analytical charts and e-mail alerts.

Monthly fees start at $295.

BRIEF: The Financial Times has partnered with Business Wire for a company announcement service to coincide with European Union transparency obligations that go into effect in January. BW press releases will appear in’s global archive and be distributed through the sites aggregation channels.



Carrie Crespo, corporate communications manager for Pernod Ricard, to Clifford PR, New York, as VP to oversee the firm’s consumer PR unit. She has worked at Ruder Finn, Burson-Marsteller and Susan Magrino Agency, and was PR director for The Ritz-Carlton’s New York hotels.

Jon Cronin, a digital strategist for Yahoo, has joined DeVries PR, New York, as head of its digital media department. Michael DeCicco, director of the library and institutional research for The College of Westchester, joins as information resources manager.

Emma Snowdon-Jones, event organizer and fund raiser, to Platinum Funding Group, New York, as a PR associate.

Lori Foerth, account manager at Medialink and D S Simon Productions, to JB Cumberland PR, New York, as a media specialist.

Greg Peverill-Conti, senior account manager for Davies Murphy Group, to Weber Shandwick, Cambridge, Mass., as VP and leader of its emerging technology practice. He was previously with Blanc & Otus for eight years and earlier worked in Boston and San Francisco for GCI Group.

Christopher Leach has left Strategic Communications Group for a senior A/E post at Welz & Weisel Communications, Fairfax, Va. Also, Joyson Cherian, A/E, Cavalier Business Communications, and Nicole Nolte, formerly of Weber Shandwick, join as A/Es.

Mike Holsinger, director of marketing services for John Deere, to Misys Healthcare Systems, Raleigh, N.C., as director of communications.

Eric Davis, co-manager of consumer PR at Haberman & Associates PR, to Katcher Vaughn & Bailey PR, Nashville, Tenn, as an A/S.

Candace Clemens, director of corporate communications, Progress Software Corp., to Useful Technology Corp., Plantation, Fla., as VP of corporate comms. Earlier, she held marketing comms. posts at Lotus Development Corp. and Interleaf.

Steven Marshall to Push, Orlando, Fla., as creative web producer.

Dace de la Foret, producer, WBNS-10TV, to Paul Werth Associates, Columbus, Ohio, as an assistant A/E. He was formerly a researcher and assistant producer for NBC News in Washington, D.C.

Bryan Brignac, Kate Slater and Matt DePoint have joined Tunheim Partners, in Minneapolis as account representatives. Jason Lucas was named exec. assist.

Karen Harley, a social marketing exec for Hill & Knowlton, to Paine PR, Los Angeles, as a director on its work for California Student Aid Commission, Los Angeles Unified School District Nutrition Network and Team Safe-T.


Andrew McCaskill to group director, William Mills Agency, Atlanta. He has led accounts for the financial communications firm for seven years.

Cindy Lee Duran and Bill Lovejoy to VPs, Borshoff Johnson Matthews, Indianapolis. Also, Danielle Falconer and Cheryl Leamon to senior A/Ds.

Internet Edition, November 29, 2006, Page 7


The proper role for PR professionals is helping employers and clients to set policy and helping them to build bridges with various audiences, James Grunig, Ph.D., told 250 at the 45th annual Distinguished Lecture of the Institute for PR Nov. 9 at the Yale Club, New York.

"Relationships are the key to effective PR," he said, "and they can be measured to show its value."

Grunig, professor emeritus, Dept. of Communication, University of Maryland, contrasted the "behavioral, strategic management paradigm" of PR with the "interpretive paradigm" that "emphasizes publicity, media relations, and media effects."

The latter paradigm, he said, largely relegates PR to "a tactical role."

Communications tactics create an impression in the minds of publics that allows the organization to buffer itself from its environment which in turn allows the organization to behave in the way it wants, he said.

In contrast, he continued, the "the behavioral, strategic management paradigm focuses on the participation of PR executives in strategic decision making to help manage the behavior of organizations"

He continued: "In the words of organizational theorists, PR is a bridging, rather than a buffering function. It is designed to build relationships with stakeholders, rather than a set of messaging activities designed to buffer the organization from them.

"This paradigm emphasizes two-way and symmetrical communication of many kinds to provide publics a voice in management decisions and to facilitate dialogue between management and publics both before and after decisions are made."

Favors Strategic Approach

Grunig himself favors the strategic management paradigm because "it captures the ideals of the giants of PR history and the most knowledgeable of today's practitioners."

The interpretive paradigm, on the other hand, he said, "reflects the hopes of many of our clients and employers who prefer to make decisions in isolation from publics. It also represents the wishful thinking of many practitioners who hope to make a living, or to become wealthy, by being the `kite tails of decisions from which they were excluded,'" (quoting Howard Chase who made this remark in a Hall of Fame speech to the Arthur W. Page Society in 1989).

Chase, Grunig noted, had originally made the comment in 1943 when he was a guest of the Wise Men, which he described as "an illustrious group of PR giants" that included John Hill, Tommy Ross, Pendleton Dudley, Carl Byoir, Harold Brayman, Earl Newsom, Claude Robinson, Paul Garrett, Bob Peare, Milton Fairman and Arthur Page.

As an example of the need for symmetrical, two-way communications, Grunig quoted an incident described in The Unseen Power, a book on the history of PR by Scott Cutlip.

Cutlip identified Earl Newsom as a "pioneer of Grunig's symmetrical two-way model."

Newsom convinced the Ford Motor Co. in 1949 to agree to a pension plan for its employees in talks with the United Auto Workers.

But Chrysler refused to do this and "lost more than $5 billion in a strike that followed–strong evidence of the cost of poor relationships," said Grunig.

Olasky Sees PR as 'Camouflage'

Grunig noted that "conservative critic of PR" Marvin Olasky, in Corporate Public Relations, said corporate executives used to personally involve themselves with the public but when PR came along the PR people "intervened in this relationship to manipulate the media and to participate in camouflage techniques of supposed social responsibility to isolate executives from their publics."

Olasky equated PR with the "interpretive paradigm," said Grunig.

'Greats' of PR Are Quoted

Alexander Laskin of the Univ. of Florida received IPR's Ketchum Excellence in PR Research Award.

Grunig quoted several "greats" of PR including Ivy Lee, one of the founders of PR; author Edward Bernays; John Hill, one of the founders of Hill & Knowlton, and Page, former AT&T executive for whom the Page Society is named.

Lee, according to Grunig, advised the Rockefellers to tell the truth "because sooner or later the public will find it out anyway," while Bernays said PR counsel interprets the client to the public and vice versa.

Hill said management and the public must both understand each other's viewpoints.

Page advised that no corporate strategy should be used without first considering its impact on external and internal publics.

Grunig quoted Page as saying, "The corporate communications professional is a policy maker, not a publicist or solely the writer of annual reports."

Companies Must Perform Responsibly

Noting that his speech was to cover 50 years of PR history in recognition of the 50th anniversary of the Institute for PR that is being celebrated this year, Grunig said he still believes in the vision articulated in the second edition of Effective PR by Scott Cutlip and Allen Center that was published in 1958.

The textbook concluded that "Responsible performance on the part of a corporation, governmental agency, or non-profit organization is the foundation of sound public relationships."


Fleishman-Hillard handled the U.S. Potato Board’s “pop-up” store at Manhattan’s Chelsea Markets last week as part of its $500K effort to promote spuds as an important part of a healthy diet.

The “Healthy Mr. Potato Head Quarters” featured cooking demonstrations, exhibits and a play area called the Potato Power Patch.

That experiential marketing effort was designed to make an additional splash in the Big Apple as the “Healthy Mr. Potato Head” balloon made a return trip to Macy’s Thanksgiving Day Parade.

Internet Edition, November 29, 2006, Page 8




The departure of Lou Capozzi, 59, as chairman of Publicis Groupe’s PR (11/15 NL), is part of a pattern of heads of major PR organizations leaving (or losing) their jobs. Who knows which?

Capozzi is to be the president of ICCO (850 PR firms in 29 associations) starting in June, but he won’t have the prestige of being the full-time head of a major PR firm. He’s now a solo practitioner.

Similarly, Cheryl Procter-Rogers, 2006 president of PRSA and corporate affairs director of HBO, left her job in July to go back to her own firm. On the same note, Roger Bolton, 55, SVP of Aetna and president of the Arthur W. Page Society for 2006-07, announced in April he was quitting his job as of Dec. 31.

The most notable example of the departure of a leader of PR groups at an early age is Dave Drobis, who quit the Ketchum unit of Omnicom in 2004 at 62. Drobis headed not only Page but ICCO and was founding chair of the Council of PR Firms. All this experience went up the chimney. Drobis was one of the few people in PR providing lengthy written texts on current PR issues.

Is heading a major PR association the kiss of death to one’s job? Did Procter-Rogers voluntarily quit HBO after a nine-year career? In her speeches to PRSA chapters earlier this year, she spent half the time talking about HBO and how lucky she was to be with it. She provided no texts and ordered reporters not to record her. Is Capozzi walking out of ad agency-owned MSL voluntarily after a 38-year career in PR that included stints at Aetna and Ayer PR? We know ad agencies worship youth and that anyone over 50 is considered old.

Bolton is quitting Page with no job in sight nor any replacement for him as yet. Drobis retired to Florida.

A point we would make with Capozzi, Procter-Rogers and Bolton is that none of their employers (Publicis, HBO, Aetna) could care less about pulling the employment rug out from under these people. Without their jobs, they would not have been picked to head these groups. Drobis told us he quit on his own. The effect is the same: leadership loss.

The shortage of PR leaders was evident at the PRSA conference in Salt Lake City Nov. 11-14.

The conference, chaired by Keith Burton of Golin Harris, advertised “Fireside Chats” with Richard Edelman and Harold Burson.

A full-page description of these chats with “PR Legends” was in the brochure that was used to attract registrants at the early-bird rate of $1,025. The problem is that there were no “Fireside Chats” with either Edelman or Burson. Gail Becker of Edelman/L.A. and John La Sage of B-M/Chicago substituted for Edelman and Burson, who had excuses of one sort or another.

Our impulse is to be forgiving of Edelman and Burson because they are about the only two leaders in PR willing to make public speeches. They are being over-worked. Burson just produced a lengthy PR overview in which he called on PRSA to do some “PR for PR” (10/11 NL). Edelman talked at length to the students on Saturday, Nov. 11 about the new media, supplying his text to the press. Burson, who is 85, should not have been invited in the first place. This is a case of “bait and switch.” Instead of lesser executives of these two PR firms, conference chair Burton should have enlisted two CEOs from the other giant PR firms.

The conference in Salt Lake City had excellent speeches by broadcaster Tavis Smiley, Newsweek’s Jon Meacham, who discussed the election, and Andrew Heyward, former head of CBS News, who discussed the new media. But Burton and the PRSA staff could learn a lot from NIRI about how to relate to exhibitors.

PRSA traditionally has slighted the exhibitors, causing them to form the PR Services Council in the early 1990s that sought ways to get more attendees into the exhibit hall. But COO Ray Gaulke abolished the exhibit hall altogether for five years and the Council dissolved.

PRSA, mindful of the need to integrate the exhibitors into the conference, this year staged an opening night cocktail party in the exhibit hall. But there was inadequate bar service and lines formed of 40 and more attendees. Instead of standing in line, they were supposed to be talking with exhibitors. Then, the crowd was moved to an adjoining ballroom for food and entertainment. That’s not what NIRI does. First of all, there is never a wait for a drink. Glasses of champagne are given to attendees as they approach the exhibit hall. The night is spent in the exhibit hall with meals cooked to order by chefs. NIRI knows how to treat exhibitors. That’s why its conference nets $1.5M and NIRI has $5M in cash.

We estimate the PRSA conference loses at least $1 million because of the cost of staff time. This is low-balled in the PRSA audit as around $100K when it’s upwards of $2M. A test of the power of Burton and PR itself is whether he can extract this figure from the PRSA staff. Another test is whether he can get us the audiotape of the a.m. session of the Assembly which we missed because of a flight delay.

Tavis Smiley said there’s too much spin in PR these days but a bigger problem is lack of power. Golin Harris has lent its prestigious name to PRSA and what has PRSA done with it? GH is now identified with the stonewalling and misleading financial reports of PRSA. Neither the board nor staff, unless pressured, will allow release of the tape nor the true staff costs of the conference. Stubbornness and rigidity such as this caused Gary McCormick of Scripps and Ron Owens of Kaiser Permanente to quit the board this year. They don’t want their corporate names mixed up in it. The only director left on the board with a major job at a blue chip is Gerry Corbett of Hitachi. Debra Miller was given the Gold Anvil of PRSA, but some members thought this was too early in her career for such an award whose past recipients included John Graham and Al Golin. Also, Miller heads the search for a new president/COO of PRSA and successful completion of this task should take place before any awards are handed out.

--Jack O'Dwyer


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