The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, January 10, 2007, Page 1
MED SCHOOL WANTS BRAND PLAN.
state medical college is seeking help to develop a brand
marketing and communications plan following a broad market
research project that assessed its position
and value in the minds of the public.
Medical College of Georgia sits in Augusta, 145 miles from
Atlanta, and posted a fall 05 enrollment of 2,100
students across its health services, dentistry, medicine,
nursing and graduate schools. Research funding topped $79M
school, which draws 87 percent of its enrollment from the
Peach State, hired Corona Research in 2006 to gauge perceptions
of the institution for the first time since its founding
has issued an RFP to find a firm to create an integrated
strategic communications and brand marketing plan to clarify
its brand, develop messaging, engage alumni and outside
sponsors, and draw national and international recognition
for its programs. The firm will be expected to draw heavily
from Coronas final report issued in August 06.
RFP has a quick turnaround. An award is expected by the
end of the month.
McHALE MOTORS TO SUBARU.
Michael McHale, a veteran
automotive executive who played a key role in the launch
of the MINI in the U.S., has been named director of corporate
communications for Subaru of America.
A former engineer for
Land Rover in the U.K., McHale moved over to that companys
corporate communications unit in 1995. He was later tapped
to head global PR for MINI and eventually for its 2000 introduction
in the U.S.
After MINIs launch, he managed group communications
for BMW North America in 04.
At Cherry Hill, N.J.-based
Subaru, McHale reports to chief marketing officer Tim Mahoney
and takes responsibility for the companys corporate
communications and PR efforts.
Mahoney said the company
has a busy year ahead in 2007 and cited McHales experience
as a benefit as the carmaker grows its brand in the U.S.
The company, a unit of Japans Fuji Heavy Industries,
sold 200K cars in the U.S. in 06.
Grossman, executive director of Wal-Mart Watch, has
left the group to start his own consulting shop. David Nassar,
who was his chief of staff, has been named acting executive
director. The group, which presses for change at the giant
retailer, is backed by the Service Employees International
Union and Sierra Club.
EXXONMOBIL FUNDS ANTI-WARMING
ExxonMobil spent $16M
from `98 to `05 to bankroll more than 40 groups that question
and challenge the science that backs the threat posed by
global warming, according to a blistering 63-page report
issued by the Union of Concerned Scientists.
UCS claims the outlay
is a modest but effective investment by the
energy behemoth to fuel doubt about global warming
to delay government action just as Big Tobacco did for over
40 years, according to Alden Meyer, UCS director
of strategy & policy.
ExxonMobil then portrays
its opposition to action on global warming as a positive
quest for sound science, rather than a narrow
self-interested business interests, according to the
The report, Smoke,
Mirrors & Hot Air: How ExxonMobil Uses Big Tobaccos
Tactics to Manufacture Uncertainty on Climate Change,
claims the company gives money to vocal climate change
contrarians who misrepresent peer-reviewed scientific findings.
The report cites Cato
Institute, American Enterprise Institute, Congress for Racial
Equality, Hoover Institution, National Environmental Policy
Institute and DCI Groups former Tech Central Station
unit among key players in ExxonMobils disinformation
ExxonMobil provided ODwyers
with a one-page rebuttal to the report, calling the findings
The company says it bankrolls
a full range of public policy organizations, but that financial
support does not connote any substantive control over
or responsibility for the policy recommendations or analyses
ROSS MOVES TO QORVIS.
Kera Gerhardt Ross, a
former Clinton White House staffer, has joined Qorvis Communications
as senior director. She had handled Midwest regional issues.
Earlier, Ross served as director of media relations and
special projects for the Dept. of Transportation. She also
held posts at the Defense Dept. and General Services Administration.
In the legislative branch,
she worked in the offices of Democrats John Glenn (Ohio)
and Lynn Schenk (Calif.).
Ross goes to Qorvis from
ACS Government Solutions, where she held the communications
and marketing director post. She handled PR for the role
of the EZPass highway toll system.
At Qorvis, Ross is to
focus on technology, aerospace and transportation sectors.
Qorvis clients in those categories include Adobe Systems,
United Technologies and Assn. of International Automobile
Edition, January 10, 2007, Page 2
GOES TO CAMP CLINTON.
Paster, the former Hill & Knowlton CEO and WPP Group
executive VP in charge of PR, is slated for a key role in
the Hillary Clinton for President Campaign, according to
the Los Angeles Times.
served as chief lobbyist (assistant to the President for
congressional relations) for President Clinton and has a
good relationship with Mark Penn, who was chief pollster
for Bill Clinton. Paster schooled pollster Penn in the ways
of PR when he assumed the president/CEO slot at Burson-Marsteller
was Clintons polling maven when she ran for the New
York Senate seat. He participated in the daily 7:30 a.m.
political strategy and message of the day sessions
with ad guru Mandy Grunwald, moneyman Harold Ickes and take-no-prisoners
PR advisor Howard Wolfson, currently at Glover Park Group.
of the conference call players told the Times that the sessions
were not for the faint of heart because some
of the advisors hate each others guts.
That, however, is what Mrs. Clinton likes as long
as it doesnt get too vicious.
YOUNG TELLS TANZANIAS
the firm of former United Nations Ambassador Andrew Young,
has inked a $375K contract to tell the story of Tanzania,
one of Africas poorest countries, to American movers
The Atlanta-based firm
says Tanzanias outstanding record of good governance,
peaceful political transitions, responsible economic development,
regional leadership, environmental conservation and wildlife
protection, is a tale not well known in the U.S.,
according to GWIs representation agreement.
Tanzania simply does not
receive the kind of attention in Government circles
that GWI believes it deserves. The countrys low-profile
in U.S. foreign policy translates into relative ignorance
of its accomplishments and potential in the American private
GWI promises to arrange
an array of meetings for Tanzanian officials in the U.S.
It also will scour the U.S. media for coverage of Tanzania
and counter negative information with balanced responses.
Eighty percent of Tanzanias
37M people are involved in agricultural production. South
Africa, China and India are its biggest trading partners.
KETCHUMS BADER TO OGILVY.
Emily Bader, who was Ketchums
senior VP and nutrition practice leader, has moved to Ogilvy
PR Worldwides Chicago office. She takes on the senior
VP/director of food and nutrition post.
Bader has done PR for
Wendys International, Dominos, ConAgra Foods and Clorox.
Ogilvy has recently boosted its consumer marketing offerings
with the addition of Quaker and Tropicana.
Barby Siegel, managing
director of Ogilvys consumer marketing practice called
Baders addition an example of the firms
commitment to attracting and nurturing top talent.
Betsy Neville is in charge
of Ogilvys Chicago office.
OPRAH IS TOP FEMALE COMMUNICATOR.
Oprah Winfrey, Sen. Hillary
Clinton, and Rep. Nancy Pelosi are considered the top female
communicators and most admired women among the 2,000 members
of New York Women in Communications.
The so-called Queen
of Daytime was named by 55 percent of the 200 WICI
members in PR, advertising and the media who responded to
a survey of the women who most successfully connected to
the public in 2006. Clinton was mentioned by 38 percent,
Pelosi by 32 percent, and Today co-host Meredith
Veira by 29 percent of the respondents.
That same group of women
was mentioned when members were asked to cite the women
they most admire. Melinda Gates (28 percent) and actor Helen
Mirren (20 percent) were also among the most admired.
Breaking with the partisan
leanings of the survey, members also criticized Barbara
Streisand for profanely dealing with a heckler during an
anti-Bush sketch in her show.
Weighing in on women who
grabbed headlines in 2006, members harshly criticized HarperCollins
publishing exec Judith Regan for the O.J. Simpson book fiasco,
former View co-host Star Jones who departed
that show with rancor, Condoleezza Rice for what they said
was a lackluster response to the Iraq Study Group Report,
and CNNs Nancy Grace, whose harsh questioning of a
woman preceded that guests suicide.
FEDERALIST GROUP RE-BRANDS.
The Federalist Group,
the Republican PR lobbying firm that Ogilvy PR Worldwide
bought for $60M in `05, is going to switch its name as the
Democrats take control of Congress.
Stewart Hall, a founder
of FG, could not be reached for comment about the name change
to Ogilvy Government Relations. An Ogilvy spokesman also
could not be reached.
Hall is former legislative
director to Alabama Republican Senator Richard Shelby. While
the firm boasts other GOP heavyweights, it has recently
made inroads with Democrats as evidenced by the December
hire of Moses Mercado, former deputy executive director
of the Democratic National Committee, and ex- Louisiana
Congressman Chris John in March.
ABEL AMBLES TO WERTH.
Jane Abel, a deputy press
secretary to former Ohio Governor Bob Taft, has joined Paul
Werth Assocs. in Columbus.
She was responsible for
the Republicans public and media relations strategies.
Before joining the Taft
Administration, Werth spent five years as a producer at
WBNS-10TV, which is Columbus top-rated news station.
Earlier, she helped launch the Buckeye States first
24-hour news channel, the Ohio News Network.
PWA, founded in `63, also has an office in Washington, D.C.
It has repped clients
such as Huntington National Bank, Ohio State Universitys
Athletic Dept., AirNet, McGraw-Hill Education and Kettering
Edition, January 10, 2007, Page 3
AXES 68 AT INKY.
Media Holdings, the investment group fronted by PR man Brian
Tierney, has sliced 17 percent of the editorial staff at
the Philadelphia Inquirer.
means 68 positions have been lost due to the paper's plummeting
circulation and ad revenues. Tierney's group eyes a $6.8M
savings from the cutbacks.
Inquirer, which had more than 500 editorial staffers in
the `80s, will now have 325 people. Those cut by Tierney's
group are in line for two weeks to 40 weeks of pay depending
on length of service.
purchased the Inquirer and Philadelphia Daily News
from McClatchy Co., which acquired the papers in the acquisition
of Knight Ridder.
are no cuts planned at the News at this point.
TW SELLS PROGRESSIVE FARMER.
Time Warner has sold Progressive
Farmer, the magazine with more than 600,000 subscribers,
to Nebraska-based publisher DTN.
The staff of PR, which
was founded in 1886, will remain in Birmingham, Ala. DTN
is an online information company that services the agricultural
PF was not one of the
18 titles that are being shopped by TW.
WSJ REACHES OUT TO YOUTH.
The Wall Street Journal,
which has just unveiled its revamped paper, has launched
a program to mentor young executives about the
importance of print.
The WSJs research
found that many young executives prefer digital sources,
and some are not yet in the habit of reading a newspaper.
Faithful WSJ print readers,
according to a notice in the Jan. 2 paper, fear many young
colleagues will miss out on being broadly and well
informed if they don't read the print Journal.
WSJ publisher Gordon Crovitz
plans to work with companies to show their young executives
why the rethought print Journal is essential to them.
He wants to be contacted at [email protected].
OBSERVERS DANA TO NYT.
Rebecca Dana, TV reporter
for the weekly New York Observer, is moving to the
New York Times on Jan. 29. She will pen stories about
the "emerging media" for the Business Day section.
Prior to the Observer,
Dana was a reporter at the Washington Post, and is
reuniting at the NYT with her former colleague Michael Barbaro.
A memo from the NYT's
Larry Ingrassia says Dana's job is to cover the people who
are creating the next Google or MySpace. Those are the forces
that are turning "old business models on their heads."
AMG GUIDES NYT TV SALE.
Abernathy MacGregor Group
is fronting Oak Hill Partners' $575M acquisition of the
New York Times Co. broadcast media group.
That collection includes
nine TV stations in cities such as Des Moines, Memphis,
Norfolk, Oklahoma City and Scranton.
Tyler Crandall, a managing
partner of the $4.6B private equity fund, called the stations
the "industry's most admired franchises because of
its heritage TV stations and commitment to quality news."
Oak Hill is the investment
vehicle of Texas billionaire Robert Bass. The company targets
investments in "complex situations especially in industries
that are undergoing change," according to its website.
The NYTC is making the
deal to focus on the development of synergies between its
newspapers and digital businesses, said a statement from
Janet Robinson, CEO of the media company.
Rhonda Barnat is the AMG
staffer working on the Oak Hill account.
EDITOR TAKES PR POST AT SUN-TIMES.
Tammy Chase, a veteran
business reporter and Lifestyles editor for the Chicago
Sun-Times, has been named director of investor relations
for the Sun-Times Media Group, the papers parent.
The 38-year-old journalist
takes on responsibility for the media companys corporate
Chase was Lifestyles editor
for two years and a business reporter for four years, covering
banking, insurance, telecomms., economics and airlines.
Earlier, she covered the
Federal Reserve and economics for Bloomberg News and was
Midwest bureau chief for The Bond Buyer.
The Dilenschneider Group
is the Sun-Times Media Groups outside PR counsel.
KREBS EXPANDS ROLE AT EDMUNDS.
Michelle Krebs, an online
automotive columnist for Edmunds Inc., has joined the Santa
Monica, Calif-based publisher as senior editor industry.
Krebs has written for
Edmunds Inside Line site since its launch two years
ago. In the new role, she continues as a columnist and will
pen additional content on auto announcements, events, executives,
marketing efforts and industry buzz.
Shoket, executive editor of CosmoGirl!, has
been named editor-in-chief of Seventeen. She replaces Atoosa
Rubenstein, who left in November to start a consulting company.
Seventeen, a Hearst title,
claims 13M readers per month.
Shoket was with CosmoGirl!
since its 1999 launch.
Medias Interweave Press has completed the acquisition
of the PBS program Needle Arts Studio from Shay
Pendray, Detroit. IP has also acquired Quilting Arts
and Cloth Paper Scissors magazines from Quilting
AM was set up in 2003
to build an enthusiast media company. Needle
Arts Studio is its first foray into TV. It has properties
in book publishing, interactive media, and events for craft
news continued on next page)
Edition, January 10, 2007, Page 4
PROMOTES OREILLY BIO.
York counselor Ted Faraone is promoting The Man Who
Would Not Shut Up, the fair and balanced
biography of Fox News Channels Bill OReilly.
Kitman, TV critic for Newsday, is author of the book
from St. Martins Press. He had unlimited access to
The O'Reilly Factor host, evidenced by his nearly
30 one-on-one interviews with OReilly.
also talked with O'Reilly's sister, Jan; wife, the former
Maureen McPhilmy of DWJ Television fame; students (OReilly
is a former Catholic high school teacher); Fox News honcho
Roger Ailes, and MSNBCs Keith Olbermann, who ranks
on top of OReillys enemies list.
calls OReilly a full-time tough guy who never walked
away from a fight whether it be in the school yard or on-air.
Kitman writes that OReilly succeeds because he believes
in what he says, and is willing to offend each side of an
also profiles OReilly as a tightwad. While earning
a high-six figure income as host of Inside Edition,
OReilly set up a cash bar at a holiday party that
he was hosting at his home, according to the book.
Hill launched a Pundits Blog on Jan.
3 to include posts from politicos like Dick Morris, Lanny
Davis and A.B. Stoddard.
Published at pundits.thehill.com,
The Hill said it will be adding more contributors down the
and social events news portal socialwhirl.com
hit its stride in 2006 with an average of nearly 11K visitors
The site, started by PR
firm Adams Communications PR, publishes party photos and
feature articles about non-profit events, and the volunteers
and businesses that back them.
SocialWhirl went live
in late 2001 and started an e-newsletter in April 06.
has realigned its editorial, sales and marketing efforts
for its key brands like Prevention, Mens
Health, and Runners World.
On the editorial side,
an online team comprised of an online executive editor has
been set up for each brand, reporting to the editor-in-chief.
Rodale said the new structure reflects a significant expansion
of selling online services.
Warner Cable has agreed to distribute the business
channel that is coming from Fox News.
That provides FN with
coverage in the New York City market.
Digital Entertainment Group reports that DVD rentals
rose from $6.5B to $7.5B in `06, while sales remained flat
at $16.6B. More than 200M DVD players have been purchased
since `97. The players are now in 88M U.S. households.
Investor, a monthly magazine covering the global
market for intellectual property monetization, has launched
with production hubs in New York and London. The magazine
and companion blog are at ip-investor.com
and are backed by the publishers of Private Equity International.
Information on IP Investor, as well as an IP monetization
blog, can be found at www.ip-investor.com.
David Snow, [email protected].
com, is executive editor.
Wagner has been promoted to editor-in-chief of music
magazine The Fader. She had been executive editor
and was previously on staff at Bikini, Raygun,
The San Francisco Bay Guardian, and Tokion.
Forte, a Connecticut litigator, has been named publisher
of the Connecticut Law Tribune and GC New England
magazine, both ALM properties.
ALM has also promoted
attorney Lisa Siegel
to managing editor of the publications.
She has been a news staffer
for CLT since 2002.
P&G LAUNCHES SOCIAL NETWORK
Procter & Gamble is
launching two social networking sites to gather information
about consumers and generate buzz about their products.
Capessa, which was unveiled
as a test last month, is geared to subjects such as womens
health and parenting. It is produced for the health section
The other site, The Peoples Choice Community, will
deliver news of fashion and celebrities.
P&G is noted for producing
its own TV fare such as the Guiding Light and
As the World Turns.
AUSTIN NAMED HERALD-LEADER
Linda Austin, who has
been executive editor of the News-Sentinel in Fort
Wayne, has been tapped for the editor and VP slot at the
The Indiana paper was
one of the orphans that McClatchy Co. sold in
the aftermath of its Knight Ridder acquisition. She also
was managing editor of the News & Record in Greensboro,
GAYS LIKE SOCIAL MEDIA.
Gay, lesbian and bisexual
people use social media networks more per week than heterosexuals,
according to a Harris Interactive survey with Witeck-Combs
The popular video side
YouTube is used for at least one hour or less per week by
27 percent of GLB individuals, compared with 22 percent
of heterosexuals. Similar numbers were cited for using Craigslist
(20% and 13%, respectively).
Overall, gays and lesbians
are online more than heterosexuals. Thirty-two percent said
they are online for more than 24 hours per week, compared
to 18 percent for heterosexuals. Sites like Friendster and
MySpace also skewed toward the gay community.
Harris polled 2,541 U.S.
adults over 18 in November for the study.
Edition, January 10,
2007, Page 5
OF PR FIRMS
Communications, Scottsdale, Ariz., has acquired Phoenix-based
SoapBox PR, a move OC says will create a $1.5M firm among
the states top 10.
boutique firms were founded in 2002. OC staffed four full-time
employees and three contractors. The combine stands at 13,
with all staffers retained.
founder Michelle Olson said she had worked with many of
SoapBox staffers in the past and saw a natural
fit. The firms collaborated on the opening of the
Jobing.com Arena in Glendale, Ariz., home of the NHLs
Phoenix Coyotes. Dana Arnold heads SoapBox and is president
of PRSAs Phoenix chapter.
firms said they will merge physically in a new suite at
the Paradise Village Office Park (11811 N. Tatum Blvd.)
by early February.
of the combine include Centex Homes Arizona, Fox Restaurant
Concepts, Shea Homes, and Countrywide Financial Service.
SB ACQUIRES TECH IMAGE.
SmithBucklin Corp., an
association management company, has acquired Buffalo Grove,
Ill.-based boutique technology PR firm Tech Image Ltd.
Henry Givray, chairman
and CEO of SmithBucklin, noted 13-year-old Tech Image already
works with several of SBs clients.
Tech Image retains its
name and offices, and CEO/founder Michael Nikolich and COO
Dennis Collins continue in their leadership roles, Givray
said. Nikolich has joined SBs corporate management
team, and SB SVP of marketing and communications, Cindy
Kuhn, oversees Tech Image, post-acquisition.
Nikolich said the two
companies share values and culture, noting he and his employees
are excited about the move. He added the firm has very
ambitious growth plans and the acquisition will accelerate
those efforts. Tech Image also continues as part of the
Worldcom PR Group of independent firms.
FIRMS: Ana Lydia
Ochoa, an A/S for RLPR + Marketing/Sportivo, has
set up her own firm focused on urban consumers, with a specialty
toward bilingual U.S. Hispanics. The new firm, padma media
& marketing, handles consumer, fashion/beauty, and entertainment
PR. Initial clients have included Americas United Bank and
Orchard, former senior VP at Maloney & Fox and
a ten-year PR veteran, has set up his own shop, IdeaZeit,
in New York. Orchard headed M&Fs food and beverage
unit, leading its Godiva Liqueur work, and was formerly
VP of PR and event marketing for LP Advertising and PR.
Orchard, a dual U.S./U.K. citizen, is also considered an
authority on gay marketing. Info: www.ideazeit.com.
Strategic Communications, Washington, D.C., has created
an online PR career resource center with articles and information
for PR students and those looking to start out in the field.
WS LANDS VERISIGN.
has moved its global PR account to Weber Shandwick as part
of a marketing integration move that also includes the expansion
of work with WS Interpublic sister agency McCann Erickson.
Knowlton was Verisigns previous firm and won the account
in September 2005 in a shootout with Weber Shandwick and
said the new integrated agency model is part of broader
company efforts to leverage its assets and capitalize on
a growing market for the digital services, like secure payment
over the Internet, it provides.
also said it was extending its work with tech policy firm
463 Communications, which has ties to both Verisign and
Creative, New York/August Silk, womens lifestyle
brand, for branding and marketing.
Brown Associates, Albany, N.Y./ DonorsChoose, program
to support public schools by allowing donors to select which
programs to support, for introduction in Albany; The Arkell
Museum, for a PR/public affairs campaign to introduce the
institution, which showcases 19th and 20th century artists;
EYP/energy, for a marcom program focused on sustainable
design, conservation and new energy sources, and DZ Restaurants,
for PR and marketing.
PR, New York/FreeSell.com, online marketplace; Hanger
Network, free, branded recycled hangers for dry cleaners;
My Rate Plan, Net-based rate plan calculator; TrackCouture,
lifestyle brand, and Gershwin Hotel, for PR.
Communications, New York/Soliloquy Learning, to promote
its Soliloquy Reading Assistant.
Ink, Newton, Mass./Portico, a health plan consultancy,
and Trusted Network Technologies, network control and audit
services, for PR.
Enterprise Ireland, Irish economic development agency; Assette,
client reporting software for management firms; Pericor
Science, biopharma, and The Beacon Hill Civic Assn., anti-expansion
Results, Woodbridge, Va./National Association of
Homebuilders, for design of four new logos, three of which
are to be associated with the trade groups conferences.
Advertising and Marketing, Raleigh, N.C./K. Hovnanian
Homes, Houston, Tex., as AOR for advertising, media placement,
PR, event planning, and brand marketing for its Houston
PR, Cleveland/Freightliner, truck maker division
of DaimlerChrysler; Allied Tube & Conduit, unit of Tyco
Electrical and Metal Products, for PR following a national
agency search, and Baker & Hostetler, law firm, for
Hill Marketing, Portland, Ore./Clackamas Community
Federal Credit Union, for a marketing and branding campaign.
Edition, January 10, 2007, Page 6
FACTORY MARKS AEPS PAST.
History Factory, Chantilly, Va., curated, designed and built
the American Electric Power Centennial Museum, an internal
project for AEP to coincide with its 100th anniversary celebration
museum, which is not open to the public, features 10 exhibits
in the 3,500 square foot lobby of the companys corporate
headquarters in Columbus, Ohio.
HF used nine artifact display cases and more than 400 photos
from AEPs archives and outside repositories like the
Library of Congress to produce the showcase.
with the museum project, AEP commissioned a travelling companion
exhibit that will visit the companys seven operating
units over the next few months.
exhibits showcase AEPs work, along with efforts of
the electric utility industry, over the years.
Strategic Services has launched a campaign called
GetItStraightby2008 with Common Cause to urge Congress to
back an auditable, verifiable voting system,
after questions arose about votes in Sarasota County, Fla.,
in November. M+R and CC spurred more than 25K online activists
to send messages to Congress and another 20K to now ex-Florida
Gov. Jeb Bush after the mid-term elections. The effort also
raised more than $86K for CC. ...Dotster,
an Internet domain registrar, has wrapped up a national
spokesmodel search following tryouts in Los Angeles, New
York, Miami and Atlanta to find some of the most beautiful,
poised, knowledgeable and energetic professionals
to serve as brand ambassadors. The winners, called Dotster
Dots, received one-year contracts and will travel to shows
and events in the U.S. to promote the companys MyInternet
services. HWH PR helped
promote the contest for Dotster. ...Reputation
Partners, Chicago, has concluded its fifth year in
business with a website revamp at reputationpartners.com.
...PR counselor Eric
Dezenhall has penned his seventh book, Spinning
Dixie, a novel about a fired presidential press secretary
with a gangster-tied family past. Shirley & Banister
Public Affairs is handling press. ...Columbia
Books, Bethesda, Md., has published the 25th annual
edition of the National Directory of Corporate Public
Affairs. The book contains listings on individuals,
annual revenue and PAC contribution figures. Douglas Pinkham,
president of the Public Affairs Council, penned the introduction
of the directory, which includes a section on the Council
and its own 591-member directory. About 1,700 companies
are listed and 12,000 people. Info: columbiabooks.com.
...D S Simon Productions
recently developed and implemented a video marketing campaign
for X/O Condominiums, a luxury development in Chicago. The
New York-based company created a high-definition corporate
video featured on X/Os website and showcased at its
sales center. President Doug Simon said the project is the
perfect example of how web video can be used to effectively
Funaro, executive VP and GM of consumer healthcare
at Weber Shandwick, to Marina Maher Communications, New
York, as group senior VP in its healthcare unit.
Mazzotta, an independent consultant and publicist,
most recently for Mens Health and Best Life,
to Prevention, as executive director of brand communications.
She oversees comms. and PR for the magazines branded
businesses. Angelica De Las Salas, associate director of
PR, reports to Mazzotta.
Williamson, a former publicist for Christies
Auction House and The Smithsonian National Portrait Gallery,
to RTC Publicity, Brooklyn, N.Y., as a partner and VP.
Vargo, communications manager for the Buffalo Niagara
Convention and Business Bureau, to Eric Mower and Associates,
Buffalo, N.Y., as an A/S. She handles Primrose School Franchising
Co., Sorrento Lactalis, Ryvita, and the New York State Canal
Faith, campaign manager for MIVA Media, to Shorey
PR, Saratoga Springs, N.Y., as an AA/E.
Grannell, senior A/S for Hill & Knowlton, to
Widmeyer Communications, Washington, D.C., as a member of
its PreK-12 practice. Her clients at H&K included H-P,
ExxonMobil, and Enron. Jessica
Love, formerly of Venture Communications, and Eric
Rayvid, senior director of comms. for the ASPCA,
also join the PreK-12 practice as senior associates.
Harvey, senior business development exec for law
firm WilmerHale, to Qorvis Communications, Washington, D.C.,
as a managing director.
Brooks, freelancer, to Rhea & Kaiser Marketing
Communications, Napervillle, Ill., as an A/S on its Bayer
Pickard and Ian
McIntyre have joined Metzger Associates, Boulder,
Colo., as account associates.
Foltz, president of Patriot Biofuels, to Earth Biofuels,
Dallas, as VP of public affairs.
Oppel, founder of PR firm Fairchild/Lemaster/
Oppel, to Brooks & Associates PR, Howe, Tex., as a senior
A/E. Robyn Brown
joins as a PR assistant.
Huttenlocher, a top public affairs exec for Burson-Marsteller
in Germany, to Fleishman-Hillard, as managing director of
PA in Germany and head of the firms Berlin office.
He was previously a spokesman in the Hamburg parliament.
Simone Westlake to VP of IR for Moodys Corp.,
New York. She joined the company in September 2004 as managing
director of finance.
Whelan to senior A/E, Eric Mower and Associates,
to A/S, Focused Image, Falls Church, Va.
Topper, president and CEO of HJMT Communications,
Westbury, N.Y., was appointed to the Long Island Forum for
Technologys board of directors.
Edition, January 10, 2007, Page 7
PRSA PRES. NOT YET AVAILABLE
Murray, who takes the position of president & COO of
PRSA on Jan. 22, is as yet unavailable to the press or members
PR manager Cedric Bess said on Dec. 27 that "Mr. Murray
will be coming to New York in early January and will be
happy to take interviews at that time. We will send out
a media advisory when he's available."
Bess is now saying that the press will be told when Murray
is available for interviews and it will not be until he
has had a chance to settle in his new position.
January is no longer being mentioned.
Robert French of Auburn University called up Murray's office
in Thousand Oaks, Calif. on Dec. 27 and wrote in his blog
that Murray "returned the call rather quickly"
and "has agreed to an interview after he takes the
reins in January."
tentatively sent the interview date for his class on Monday,
Jan. 29 and said, "I've written to Cedric Bess at PRSA
to help set up the call."
Bess informed French that there would be no interview with
Murray until Bess himself has met with the new COO and Murray
"can get settled into the new role."
investigated Murray online and did not find much material.
Among articles where Murray was either mentioned or was
the author of the article were these two from Business
Week: Manage Your Media Contentor Else!"
and The Upside to Video Uploads.
upside to Murray's writings," wrote French, is that
he is a proponent of `both proactive and reactive plans,'
whereas too often PR today is mostly reactiveor numbing
'No Longer Active'
The William Murray &
Assocs. website, which previously said the firm offered
"Global Media Strategy" focused on developing
international media strategies and digital content, now
carries an announcement that Murray is joining PRSA as of
Jan. 22 and as a result, WMBA is no longer active."
Among activities WMBA
consulted on were audiovisual regulation, film production
tax policy, and international government relations.
Clients were said to be
venture capital firms, governments and media companies.
His bio at the Center
for the Digital Future and the USC Annenberg School, where
he was a senior fellow, said he is a "frequent speaker
to the entertainment industry" before such groups as
the International Federation of Film Producers and Toronto
International Film Festival, and that he delivered the keynote
address at the 2003 Marshall School of Business International
He has served on the boards
of the Assn. of International Collective Management of Audiovisual
Works, the Canadian Copyright Collective, International
Federation of Film Producer's Assns., the International
Video Federation, the US-Mexican Film Bilateral Committee,
and the Franco-American Cultural Fund.
PR COUNSELOR DROHAN DIES AT
Thomas Drohan, former
Boston Herald Traveler sports columnist who worked
in PR for Allied Chemical and Pepsi-Cola, later becoming
VP-PR of UTC, died Jan. 1 at Yale New Haven Hospital after
a long illness. He was 73. His family said he had a bad
fall last summer.
Drohan worked at the Herald
Traveler and the Boston Post after graduation from
Boston College, where he majored in marketing.
He served at Allied Chemical,
Inmont Corp. and Pepsi-Cola before joining United Technologies
Corp. in 1981. He rose to VP-PR before starting his own
firm, Tom Drohan Enterprises, in 1988 in Old Saybrook, Conn.
Survivors include his
wife, Linda, two daughters and two grandchildren.
Clients included Colonial Realty which filed for bankruptcy
after a scandal; the Diocese of Bridgeport when it faced
charges of sex abuse by its priests, and Education Alternatives
Inc., which made an unsuccessful attempt at running the
Hartford public schools.
He helped former Yankee
Dave Winfield fight gambling charges and Fairfield real
estate executive Vincent Roberti when he faced arson charges.
Donald Gaudreau, his lawyer,
said Drohan "gravitated to the story that other people
didn't want to touch ... he was a wisecracking Bostonian
who had a love for cigars, golf and the Boston Red Sox."
Al Terzi, news anchor
for WFSB-TV, Hartford, said Drohan was a "straight
shooter who understood news and reporters and took the time
to explain what was happening" rather than giving a
curt, "no comment," or leave reporters with an
opaque company statement.
"He was a fun guy
to be around on a professional level and a personal level,"
Harry J. Gray, former
chairman and CEO of UTC, said Drohan was "well liked
and he did an excellent job for us." Drohan's father
had also been a reporter for Boston newspapers.
LISTEN TO YOUR MOTHER, SAYS
If you cant justify
an action to your mother, dont do it. Thats
what Richard Levick of Levick Strategic Communications tells
clients, according to a `06 crisis wrap-up in the Wall
The WSJ has John Kerry,
Judith Regan, Michael Richards, Donald Rumsfeld, Mel Gibson,
Barry Bonds and James Frey on a short list of
the image-impaired of `06.
Levick commented on fallen
Secretary of Defense Donald Rumsfelds arrogance.
Americans, he said, forgive mistakes, but not the haughtiness
that helped seal Rumsfelds fate.
Eric Denzenhall of Denzenhall
Resources gave his view of the Richards racial tirade
that was carried worldwide compliments of the Internet.
The Internet neutralizes
redemption because the original sin lives on, he said.
Your darkest side and greatest failures can be showcased
Denzenhall also aimed
at executive entitlement. He believes those who downplayed
the furor over the backdating of options are clueless.
Edition, January 10, 2007,
overload, the opposite of stonewalling,
is just as bad as the latter when it comes to blocking the
publics understanding of something, says an article
in the Jan. 8 New Yorker.
notes that all the information necessary to fry the leaders
of Enron was available in SEC documents years before the
accounting scam was uncovered.
However, the complexity was daunting.
instance, there were 3,000 Special-Purpose Entities
from which expected revenues were booked through a series
of corporate shells that were often owned by Enron executives.
It was a case of improper revenue recognition (which the
SEC says is the chief area of fiscal abuse) hidden by voluminous
for each SPE ran to 1,000 pages and more and it scarcely
would have helped investors if Enron had made all three
million pages public, says the article by staff writer
Weil, reporter for the Wall Street Journal based
in Dallas, started working on the story in July of 2000
after receiving a tip from a financial source.
He dug into income and cash-flow statements and it took
him a month to get past the noise in the financial
met with accounting staffers of Enron at the WSJ and they
acknowledged that the money they said they earned
was virtually all the money that they hoped to earn,
says the Gladwell article.
the article points out, CEO Jeffery Skilling was sentenced
to jail for 24 years last October on charges of hiding
the truth from stockholders and the public when everything
Weil learned for his Enron expose came from Enron and when
he (Weil) wanted to confirm his numbers the companys
executives got on a plane and sat down with him in a conference
room in Dallas.
investors and Enron executives would have been saved from
this debacle if old-fashioned financial PR
pros were on the scene to dig through the filings and provide
explanations in English about financial dealings to general
and financial press.
The former financial PR
pro has been replaced almost completely by IR specialists
who speak the language of Wall Street rather than the publics.
Even many of Enrons
own directors failed to understand the rationale and consequences
of the SPE deals, said the Powers Committee, which looked
into the demise of Enron.
The company did not communicate
the essence of the transactions in a sufficiently clear
fashion, says the report.
Murray, who joins PRSA as president and COO on Jan. 22 (page
7), just before the new boards first meeting
in New York on Jan. 25-26-27, was with the Motion Picture
Assn. of America for 20 years. MPAA is known for its fierce
policy against copyright infringers. It currently has 36
lawsuits in China alone charging copyright violation.
Critics (as quoted on
answer.com) claim the MPAA inhibits legitimate uses
of its products through laws such as the Digital Millennium
Copyright Act and that it is too draconian in pursuing copyright
The MPAA was said to support
closed standards (DRM, Formats, etc.) that make competition
more difficult. MPAA was headed from 1966 to Sept.
1, 2004 by Jack Valenti, who retired at the age of 82.
It is ironic that Murray,
who pursued copyright violators in a 20-year career at the
MPAA, is now joining PRSA which for 19 years copied and
sold (PRSA says it charged a loan fee) works
of scores of authors and publications without their permission.
The charge was $17 to
members and $55 to non-members for packets of 50-80 pages
of copied articles.
We think few, if any,
of the authors knew about the copying but PRSA has admitted
it never asked any of the authors for permission to distribute
It has said this was just
a failure of professional courtesy but we dont
think any of the authors would have allowed their articles,
including entire chapters of books, to be combined with
other articles and distributed even if originals were involved.
This is anthologizing
or creating a new work and is a greater offense than merely
sending around one article. Also, the materials involved
were not just information but were for professional
development, meaning the users hoped to make more
money by reading the articles (such as how a PR firm can
draw up a legal contract with a client, how to place stories
in media, etc.). This makes it an even more serious offense.
The PRSA info packet business
had ballooned to 3,800 yearly by 1993 when it was discovered
by 13 authors who sought recompense. They were told legal
bills could run to the hundreds of thousands of dollars
in pursuing murky copyright law and they abandoned
their legal pursuit.
However, a moral obligation
remains with PRSA on this issue.
Couric, hit by poor ratings after an initial splash as the
new anchor of the CBS Evening News, must emphasize
her serious journalistic side and stop trying
to be everybodys darling, Vanity Fair
columnist James Wolcott advises in the January issue.
He thinks she is spending too much time trying to prove
shes still the same unpretentious batch of homemade
fudge she was before reaching the top.
$210 million severance pay that Home Depot chairman Robert
Nardelli is getting was among the big financial stories
last week. Papers are continuing to play up extravagant
The ousting of Nardelli
was depicted as a victory for shareholders who had seen
the stock slide from $70 a share in 2000 to $40 currently
in spite of $64M in pay that Nardelli was given in those
six years. Efforts by the board to put brakes on his pay
were rebuffed, leading to his demise at the company.