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Internet Edition, January 17, 2007, Page 1


The University of Louisville is looking for help to create and guide a new brand strategy to help raise its national profile under continued mandate from the state of Kentucky.

The state has issued an RFP for an agency to develop strategy and themes and to implement the effort in conjunction with the university’s office of communications and marketing.

The Kentucky legislature codified the school’s mission in 1997 requiring that by 2020 it must be nationally recognized as a premier metropolitan research university. U of L, as it’s informally called, rolled out a 10-year business plan in 1998 and its first marketing effort a year later with the theme “Dare to be great,” which is still used.

It set a series of high-profile goals to bring attention to the university, including well-publicized medical breakthroughs in 2001 like a fully implantable artificial heart operation and the first successful hand transplant.

U of L hopes to begin rolling out a new campaign by July. Proposals are due Jan. 25.

Laurel Harper ([email protected]) is taking questions through Jan. 19.


Seth Oster has joined the Motion Picture Assn. of America as executive VP-communications. He reports to CEO Dan Glickman.

Previously, Oster had the top PR spot at the Screen Actors Guild in Los Angeles. In that slot, he worked closely with MPAA president Robert Pisano, who was the SAG’s chief.

Oster’s resume includes communications duties for California Senator Diane Feinstein, American Film Institute, Hill & Knowlton and Napster. He joins MPAA from Entertainment Strategies Group.

Glickman, in a statement, called Oster a “critical lieutenant in our worldwide efforts to spur growth of our industry in the new digital environment.”

Fender Musical Instruments, the maker of the legendary Stratocaster rock guitar, has hired Marshall Consultants to search for its first director of corporate communications.

Scottsdale, Ariz.-based FMI wants an executive to manage co-branding efforts with brands like Harley Davidson and Hard Rock Café, as well as traditional media outreach and marketing efforts.

Resumes can be sent to MarshallCareers@Marshall


U.S. District Court Judge Gary Feess has postponed to Jan. 30 the sentencing of Doug Dowie, the former Fleishman-Hillard Los Angeles head who was convicted of bilking that city.

The delay is to hear arguments from Dowie’s legal team that prosecutors miscalculated the number of months that the ex-Marine should serve in federal prison, according to the Los Angeles Times. Dowie’s lawyer says his client should get probation. Prosecutors want jail time.

The LAT noted that Feess made “comments favorable to both sides in the fraud case.”

F-H, which was never charged with a crime, paid $6M to Los Angeles to cover the fraudulent billing. The Omnicom unit also paid $1M to defend Dowie before dropping his defense.

Dowie’s legal tab is in the $3M range.

Sard Verbinnen & Co. has completed the first stage of its $20M buyout from the U.K. conglomerate Huntsworth plc with the repurchase of 51 percent of the financial communications firm.

George Sard and Paul Verbinnen expect to buy back the remaining 49 percent by the end of 2009.

Huntsworth acquired SV&C, previously called Citigate Sard Verbinnen, with the 2005 purchase of Incepta.

London-based Huntsworth agreed to the sale as it feared the departure of Sard and Verbinnen as their contracts expired.

It also requires operating units to have more than 65 percent of its business on retainer, a model that SV&C doesn’t follow.


Lehman Brothers analyst Craig Huber upgraded his rating on Interpublic on Jan. 10 to “overweight” from “neutral.” His confidence level in IPG’s turnaround has “increased significantly,” and Huber supports the revamp steps taken by CEO Michael Roth.

The analyst also cited IPG’s recent winning streak as evidenced by new business from Hewlett-Packard, AOL, Pfizer and Supervalu.

Huber has boosted his target price for IPG shares to $15. The shares are trading at $13.37, a 52-week high. Huber’s target price had been $8.

The Lehman staffer has an overweight rating on Omnicom, but feels there is more of an upside potential in IPG since its shares are trading at a much lower price than OMC, which also hit a $104.38 year-high.

Internet Edition, January 17, 2007, Page 2


CooperKatz & Co. is handling the launch of U.S. Preventive Medicine, which debuted last week via a full-page “open letter to the American public” ad in the Wall Street Journal.

In that missive, USPM founder Christopher Fey notes that “America needs a fresh approach to healthcare.”

The country spends $2.2T on healthcare each year, but only four percent is dedicated to preventive medicine. That, to Fey, is why the U.S. is experiencing alarming levels of obesity, and serious illnesses like heart disease and cancer.
Fey’s group wants to put in place “programs, protocols and procedures that detect and treat health risks early, preventing them from becoming life-threatening diseases.”

He says USPM’s goal is to partner with doctors, hospitals and the private sector to forge the “U.S. Prevention Network, an entity that will “organize and advance a culture of prevention throughout America.”

Dallas-based USPM is a privately owned company that aims to license its USPN program to health providers on an exclusive geographical territory basis.
The St. Luke’s Center for Preventive Medicine, part of the $1.8B Iowa Health System, has been operating as a “beta site” for 18 months.

CK’s Susan Pralgever, Rachael Adler and Nick Sowards are handling the USPM account.


Sue Barnes, who has worked for Waggener Edstrom for the past 17 years, is now deputy managing director of Zeno Group’s San Francisco office. She worked on WE’s Microsoft and Advanced Micro Devices business.

Barnes’ career includes a roster of consumer technology, financial and enterprise accounts both here and in the U.K. At Zeno, she will concentrate on its key Oracle Applications account.

John Berard, Zeno’s SF/managing director and technology head, believes the firm is well-poised for growth in `07.

He says Zeno has a “black belt in enterprise technology” and is eager to strengthen its position in the consumer technology and Web 2.0 sectors.
Zeno is a unit of Daniel J. Edelman Inc.


The Carmen Group is repping the Nigerian state of Bayelsa, which is the energy heartland of America’s No. 5 oil supplier.

That state is under siege by rebels (Movement for the Emancipation of the Niger Delta) who want local control over the petroleum.

A series of kidnappings and terror attacks has shut down about 20 percent of Nigeria’s export capacity. The February Vanity Fair has an article “Blood Oil” that chronicles the chaos in Nigeria. It says the total shutdown of Nigeria’s energy production would trigger a recession in the U.S.

David Carmen leads his firm’s work for Bayelsa.


Linda Landers, a 15-year veteran of Paine PR and managing partner of the firm, has left to set up her own boutique shop, “Girlpower,” focused on marketing to women.

Landers, who remains a shareholder in Paine and called the decision to step down “very difficult,” said her goal with the new firm is to break down a female demographic – 108 million adult women in the U.S. – that is typically targeted as a whole.

“Women are the world’s most powerful consumers right now, and so many people and marketers out there just aren’t getting it,” she said in an interview. “They’re either doing the old ‘painting it pink’ and calling it women’s marketing or still perceiving women as a niche market, when in fact women are making 85 percent of the purchasing decisions.”

Landers doesn’t think marketers understand generational differences between women or their roles as the “chief procurement officers” of households. She cited statistics that indicate women make the majority of purchasing decisions on cars, bank services, and consumer electronics, segments not traditionally associated with female consumers.

Girlpower has opened its doors with two clients that Landers said she could not yet announce – a global ad agency and a women’s adventure travel group. The Newport Beach, Calif.-based firm handles PR and marketing communications efforts, including media relations, website audits, events and product launches.


5W PR is teaming with New York City hotspot, PM Lounge NYC, to rope in celebrities attending the Sundance Film Festival in Park City, Utah, later this month.

CEO Ronn Torossian says the plan is to align its clients with the buzz from the trendsetters at the festival.

His firm is putting together the “Sundance Escape 2007” program that will be hosted at a private residence by 5W clients, Evian Natural Spring Water, Budweiser Select, and poker player Doyle Brunson.

A “Welcome to Sundance” dinner is to be hosted by actor Nick Canon, and the “hairstylist to the stars” Sheila Stotts will oversee a “gifting and services lounge.” There will be an array of private parties, events and poker tournaments. Torossian says non-client PM Lounge will help “secure celebrities.” The New York Times has called the Meat District nightclub the place with the “most brutal beautiful person policy.”


Gary Gerbino, VP for M. Silver Associates who represented the cruise line industry’s top trade group, has resigned to join Seabourn Cruise Line as VP/marketing.

Gerbino joined MSA in 2001 to oversee the launch of Cunard Line’s Queen Mary 2.

He also directed external communications for the Cruise Lines International Assn. while at MSA.

Internet Edition, January 17, 2007, Page 3


Time magazine and the Time website accused Omega World Travel, one of the five biggest travel firms in the U.S. with 1,200+ employees and 200 offices, of being a “spammer” in spite of two court decisions rejecting this accusation.

The “new” Time magazine, dated Jan. 15 but which was published on Friday, Jan. 5, carried a full page on the story headlined, “A Spammer’s Revenge.” The subhead said, “Don’t call a junk mailer that, or you could get sued. His (junk mailer’s) right to free speech trumps your right to privacy.”

Author of the story is Reynolds Holding, a lawyer who covers legal topics for Time.

Following a protest by Omega, founded in 1972, the link to the story was pulled on Jan. 9 from the business/tech part of and from the archive of columns by Holding.

A Time spokeswoman confirmed this, saying the story is “under review.” It can still be accessed via Google or if the original URL is known.

Omega said that it sent several travel promotional e-mails in late 2004 to Mark Mumma of Oklahoma City after a request to send the “e-deals” to Mumma’s e-mail address was received by OWT.

Mumma Says He Didn’t Send Request

Mumma said the request was not sent by him but by someone else. He said he is on a campaign to help rid e-mail of unwanted spam. He runs MummaGraphics and operates and

Mumma, according to court papers, telephoned Omega after receiving the first e-mail and told it not to send him any more. But more were sent before his address could be erased from the system.

According to court records, Mumma refused during the phone call to provide Omega with his e-mail address and also refused to click the “remove” link in the Omega e-mails. He says he was afraid this would result in more e-mails. Instead, he directed Omega to where hundreds of entities are listed that don’t want unsolicited e-mails.

Mumma charges that the address on the OWT e-mail was misleading because it did not identify OWT. OWT says and Omega were identified in the body of the e-mail and an opt-out option was provided, thus satisfying federal law.

After receiving the additional e-mails, Mumma threatened by letter to sue Omega for $150,000 under Oklahoma law but offered to settle for $6,250.

Omega refused and, according to court records, Mumma started making public criticisms of Omega's principals and its subsidiary,

Two Courts Backed Omega

Omega sued Mumma on charges of defamation. A Federal Court in Virginia said Omega’s e-mails were not false or misleading and did not constitute spam. The court dismissed Mumma’s countersuit charging violations of state and federal anti-spam laws.

The 4th Circuit Court of Appeals in Richmond seconded this opinion in November, 2006.

Judge James Wilkinson said the 2003 federal CAN-SPAM Act (Controlling the Assault of Non-Solicited Pornography and Marketing Act) “addresses ‘spam’ as a serious and pervasive problem, but it does not impose liability at the mere drop of a hat.”

OWT continues to pursue its defamation claims.

The Time article by Holding says at one point: “Truth be told, companies like Omega aren’t the real problem. Sure, sent Mumma unsolicited e-mails with a funky return address. And it sent 11 of them. But Mumma might have stopped future messages by clicking on a highlighted link, something he refused to do because, he says, ‘that just gets you on more spam lists.’ Maybe so. It’s clear, though, that unlike some Nigerian scam artist bent on fooling e-mail filters, the company [Omega] didn’t try to hide its identity.”

Time ME Stengel Highlighted Story

Richard Stengel, managing editor of the “new” Time, referred to the Holding story in his letter to readers at the beginning of the magazine: “This week he (Holding) looks at the perils of taking on spammers and what it means for the tension between freedom of speech and a right to privacy.”

Omega is a major advertiser on the O’Dwyer website. Its clients include hundreds of corporations and organizations and federal, state and city government departments. Its computers search for the best prices for all forms of travel, integrating travel purchases nationwide and worldwide to obtain quantity discounts.


E.W. Scripps is considering whether to spin-off its newspaper unit to concentrate on its broadcast, cable and online properties, according to Joe NeCastro, CFO of the Cincinnati-based company. He told an investor conference that management has been looking at separation plans during the last six months. NeCastro said another option is to sell some papers.

Scripps publishes papers in 18 markets. The group is led by Rocky Mountain News (Denver), Commercial Appeal (Memphis), Naples (Fla.) Daily News, Knoxville News-Sentinel and Ventura County (Calif.) Star. The papers generate nearly 30 percent of the company's revenue.

Scripps owns the Food Network, HGTV and DIYNetwork cable properties and the Shopzilla comparison shopping website. It has TV stations in Cincinnati, Cleveland, Detroit, Baltimore, Phoenix, Kansas City, Tampa and Lawrence (Kan.).

Briefs ________________________________

Telemundo has promoted Susan Solano to senior VP-consumer marketing in charge of online and off-air strategies.

Victor Javier Solono, a four-time winner of the Simon Bolivar National Journalism Award in his native Colombia, has been tapped as weekend anchor at Noticias Univision 41 in New York.

He had been doing anchor duties on a temporary basis since last summer. Solono earned his reporter credentials by covering narco-terrorism and drug cartels in Colombia.

(Media news continued on next page)

Internet Edition, January 17, 2007, Page 4


Elinor Shields, who was senior journalist at the BBC’s world desk in London, is now managing editor at

She is responsible for day-to-day editorial operations including original reporting at the political and cultural website.

At the BBC, Shields covered news stories from Washington and Middle East.
Prior to the Beeb, Shields was a reporter in London for the European edition of Time. She is based in New York.

HuffPo says unique visitors to the site since September have grown 24 percent from 2.6M to 3.2M.


Dow Jones & Co. has restructured its Enterprise Media Group to consolidate its three business units into a streamlined organization.

The new Dow Jones Content Technology Solutions entity is an outgrowth of the merger of Dow Jones Newswires, Dow Jones Licensing Services and Factiva.

Rich Zannino, CEO of DJ&C, said in a statement that the reorganization allows the company to "deliver even more comprehensive and innovative solutions to customers in both new and existing markets, globally."

Clare Hart, DJ&C executive VP and head of its EMG operation, will lead the new unit as its president.

DJ&C will announce the financial impact of the move later this month. Nearly 100 jobs are being cut.

Hill & Knowlton is handling the reorg.


BBC America general manager Kathryn Mitchell unveils a new logo, marketing push and redesigned website on Jan. 17.

On-air IDs will feature the revamped logo in various American landscapes such as on a black London cab turning the wrong way on a busy New York street to be confronted by a wall of yellow cabs.

Another spot has a "biker chick" – with the BBC logo on the back of her leather jacket – leaving a roadhouse and walking by a Harley to ride a Vespa. The idea is to show that BBC America is a "little Brit different."

mOcean created the new look for the BBC, which has been in the U.S. market for nine years.


Bob Safian, executive editor at Fortune, has moved to Fast Company as editor and managing director.

Mark Vamos, who became FC editor in September, takes the editor-at-large post at parent company, Mansueto Ventures.

Before joining Fortune in `97, Safian was executive editor at Time and headed Money as managing editor.

He began his journalism career at The American Lawyer.

Vamos is a veteran of Business Week, Newsday and
Both Safian and Vamos report to MV CEO John Koten.


A new website,, gives consumers the power to rate and review the news.

The non-profit site allows members to submit links to news articles from mainstream and independent news sources, where they are then rated on a series of criteria by both members and a core team of staff editors. Judging criteria includes fairness and objectivity, factual evidence, context, balance, diversity of sources and the overall newsworthiness of a story. Ratings are compiled to give each article an overall "grade." Anyone who becomes a member of the site can submit a news story for review. There is no fee to join the service.

A beta version of the site debuted on Nov. 28. A larger, full-service version with personalized news feeds and additional services is expected to go live by mid-year.

NewsTrust was founded by Fabrice Florin, a former television journalist and executive producer for Apple Computer. At Apple, Florin produced a series of successful CD-ROM titles. He is also the former vice president of online entertainment for Macromedia, where he launched the popular website

NewsTrust is based in Mill Valley, Calif.

Florin said the site fills a void that is lacking in today's news.

A consolidation of mainstream media, combined with an overabundance of information and the rise of alternative news sources such as blogs, has created an atmosphere of cynicism and mistrust in much of the public.

Florin said NewsTrust allows readers to trust the news they're reading - hence the name. He said the site gives consumers a chance to "weed out the bad and to celebrate the good."

"On one hand, there are large, consolidated media companies cutting back on their newsrooms and favoring content that is popular because it's better business.

“On the other hand, you have emerging journalists who mean well but don't necessarily have the discipline or the training to spot the news. We saw that the opportunity here is stronger than the challenge. Consumers are inundated with so much information. By pooling our resources we can make them discriminating readers," Florin said.

Unlike other sites that focus on news analysis, Florin said new stories are judged by their journalistic quality, not just their popularity.

The site also rates its members, which in turn determines their ranking power when rating stories.

Opinion pieces are also rated on the website.

So far, Florin said the site's audience has remained broad. Consumers who want to be savvy to events in the media seem to comprise NewsTrust's core membership, so the site's appeal doesn't seem to be limited solely to journalists, publicists or media analysts.

"They all share an interest in the news and, right now, and there's just too much news that's questionable," Florin said. "Here we give you a chance to find good journalism."

Internet Edition, January 17, 2007, Page 5


Mark Bain, the former corporate communications chief at Amway parent, Alticor Inc., has set up his own PR firm.

It is called upper 90 consulting, and is based in Ada, Mich. Bain says the firm's name comes from soccer, where a shot to the upper corner of the net generally results in a goal.

Bain, who spent more than 15 years at Burson-Marsteller in the U.S. and Asia, says upper 90 will advise clients on international PR and crisis management. He will continue as a consultant to Cone Inc. and Reputation Inc. Bain can be reached at 616/901-2481.


Brunswick Group moved ahead of Kekst and Company in mergermarket’s annual tally of M&A PR advisers by deal value for 2006.

Brunswick counseled 101 deals in 2006 valued at $331 billion. Kekst, which ranked first in 2005, was third in ‘06 ($251B+) behind Joele Frank Wilkinson Brimmer Katcher, which advised the fewest deals of the top five – 78 – but that were valued at $253B.

Sard Verbinnen & Co. and Abernathy MacGregor Group rounded out the top five, followed by Stanton Crenshaw Communications, Finsbury Group, Owen Blicksilver PR, and Financial Dynamics.

Brunswick was the only firm to advise the two largest deals in 2006 -- the $89.4B AT&T/BellSouth merger and the $35B buyout of Equity Office Properties Trust by Blackstone Real Estate Partners.

Rising up the ranks was Brainerd Communications, which was up from No. 56 in value last year to No. 10 this year, counseling $36B worth of deals including the $25.6B buyout of Clear Channel Communications.

The firms lined up differently when tallied by number of deals. Kekst (154 deals) was at the top followed by Sard Verbinnen (126), Abernathy MacGregor (117), Brunswick (101) and Financial Dynamics (97).

Mergermarket said 4,353 deals valued at $1.45 trillion were announced in 2006, a more than 35 percent increase in total value from 2005. Financial services accounted for nearly 22 percent of the deals, followed by industrials/manufacturing, technology, and business svcs.

BRIEFS: Capstrat, Raleigh, N.C., has endowed a $100K scholarship program for journalism and mass communication students at the Univ. of North Carolina at Chapel Hill. Two $2,500 scholarships will be awarded each year from the endowment. Recipients can also intern at the firm. Capstrat CEO Ken Eudy is a 1975 graduate of the school. All students are eligible but there is a preference for minorities. ...Don Tanner and Matt Friedman, partners at Farmington Hills, Mich., PR firm Marx Layne & Co., have left to set up their own shop Tanner Friedman. Info: ...Luckie Strategic PR, Birmingham, Ala., was tapped to judge international documentaries for the 2007 New York Festivals competiton for the third straight year. Winners are to be announced Jan. 25.


New York Area

Blinn PR, New York/Coates Analytics, financial services,, online records storage, and RTTS, software, for PR, including analyst and media relations. The firm is supporting the launch of on Jan. 22. Current clients Protegrity and MagneticTime have extended their contracts with Blinn.

The Brandman Agency, New York/Kiwi Collection, luxury travel company, for U.S. PR, and Newfound Property International, marketer of exotic travel villas and condos.

Goodman Media International, New York/McNeil-Lehrer Productions, for PR to support the PBS special “Generation Next”; Free to Choose Media, also for support of a PBS special, “The Power of Choice” about Milton Friedman; Bouchard Transportation Co., for media relations and PR counsel for the oil barging company, and Pierre’s Ice Cream Co., for corporate comms. for the 70-year-old company.

5W PR, New York/Def Jam Interactive, the digital unit of Def Jam Enterprises which is partnering with Electronic Arts on gaming initiatives, to promote its efforts.

Mouth PR, New York/City Lights Youth Theatre.

Trylon SMR, New York/Star Marketing, customer experience managment network, for PR. SM’s units include Critical Mass, OMD Digital, and The Daggerwing Group, among others.

Marsteller, New York/Hormel Foods Corporation, as AOR to develop a new Internet presence for the company. Burson-Marsteller is AOR for Hormel’s corporate and consumer brands.

Cashman & Katz, Glastonbury, Conn./Connecticut State Medical Society, federation of eight medical associations, and the Connecticut Community Providers Assn., non-profit social service providers, for public affairs efforts.

Andrea Obston Marketing Communications, Bloomfield, Conn./Begos & Horgan, and Sullivan Schoen Campane & Connon, both law firms.


Cimbrian, Lancaster, Pa./Chocolat Frey, Swiss chocolatier, for marketing promotions as it moves into Target stores in the U.S.

GCI Group, Atlanta/Concurrent Computer Corporation, Linux softwware and services for commercial and government markets, as AOR for PR and strategic communications support, including media relations and event planning. GCI’s Austin, Tex., office will assist with the account.

DPR Group, Cary, N.C./Vormittag Associations Inc., or VAI, an enterprise solutions provider for manufacturing and retail industries, for strategic counsel and ongoing PR. The Long Island-based company is a top IBM business partner and markets its S2K line of software for the IBM iSeries AS/400.


PCG Campbell, Torrance, Calif./Kern County Racing Assn., to promote its March Meet drag racing event.

Internet Edition, January 17, 2007, Page 6


Corporate-issued news releases and the "citizen media" of the blogosphere have moved a little closer together.

PR Newswire has entered into a deal with blog search giant Technorati to add a link on all PRN-issued releases to track pickup in social media.

PRN said it is Technorati's first deal with a commercial news distributor.

The green button now at the bottom of releases on PRN's public site (its site for journalists does not include the link) will "help establish a strong link" between announcements via press releases and reactions from bloggers, PRN said. The button links to a Technorati search page with a list of blogs and excerpts linking to the release.

David Sifry, Technorati's founder and CEO, said the "kernel" of any robust conversation on the web is often a press release.


Michelle Marcus, national account manager for NextPert News, has joined Atlanta-based broadcast PR firm KEF Media in New York as a VP and client service manager.

Marcus was previously with Ruder Finn’s Planned Television Arts.

KEF has also added Fox Sports Net senior producer Tony Cordaro as an assistant VP and media relations manager in Atlanta. Cordaro was a producer at CNN for 18 years before FSN.


D S Simon Productions has added 12-year PR veteran Brian Devenney as media relations manager for the New York-based broadcast PR company.

Devenney was recently an account manager for RLM PR in New York and has handled clients from technology to food/beverage and medical.

Doug Simon cited Devenney’s relationships with key media in announcing the hire.

TVEyes, Fairfield, Conn., has added the capability to search global broadcasts in several languages for keywords in English.

The service allows for English searches in broadcasts originating in Arabic, Chinese, French, German, Italian, Japanese, Korean, Portuguese or Spanish. Results are displayed with a machine-generated English translation of the broadcast. Audio and video can be played in the original language, and alerts can be set up to monitor broadcasts for keywords that appear on-air.

TVEyes’ clients include Army public affairs, Centcom Iraq, the New York Post, and TVnewser.

Marshad Technology Group, a New York-based web development and video firm, won a contract to serve as interactive agency of record for the Ahava brand of skincrare and beauty products in Canada.

The firm has developed in English and French and heads interactive marketing and ecommerce efforts for the brand in the U.S.



Bill Taylor, senior director of marketing, Motorola, to Panasonic Consumer Electronics Co., part of Panasonic Corp. of America, Secaucus, N.J., as VP of communications product marketing. He was formerly VP for business development and GM for Philips Consumer Electronics.

Greg Tarpinian, communications director and assistant to the president of the United Food & Commercial Workers, to Change to Win, Washington, D.C., as director of communications for the labor federation.

David Hertz, editor for the Akron Beacon Journal, to Dix & Eaton, Cleveland, as a VP. Hertz was metro editor, region editor, enterprise editor and business editor for the paper. Earlier, he was with the Boca Raton (Fla.) News for five years. Also, Christina Gurnak has joined as a senior A/E.

Sasha Skow, news producer for Fox Toledo News (WUPW-TV), to Holt Communications, Elkhart, Ind., handling PR and media relations.

Christine Heenan, former domestic policy council for the Clinton Administration, has joined Austin, Texas-based Public Strategies as senior advisor. Heenan is president of the Clarendon Group, a Providence, R.I.-based strategic communications and public affairs firm. Clarendon's clients include hospitals, insurers, colleges, biotechnology firms, and real estate developers. Heenan dealt with health and women's issues while working in the Clinton White House. Prior to founding CG, she was the director of community and government relations at Brown University and Brown Medical School.

Lee Rubenstein, president of Citigate Broadstreet (U.K.), to president and chief operating officer of TBA Global, a Los Angeles-based experiential marketing firm.


Brent O’Connor to A/S and Maggie Torisu to project manager, Dentsu Communications, New York. Kim Newman was promoted to senior A/E. O’Connor, who joined in 2005, handles media relations and comms. for Finmeccanica, Siemens and Love and Pride. Torisu, with DC since 1997, handles marketing for clients like Kanebo, Kikkoman and Major League Baseball. Newman, in her third year with DC, handles media relations for Olympus America, the Siemens Foundation and VNU Expositions.

Amy McGahan to VP and Kim Wysocki to senior A/E, Dix & Eaton, Cleveland.

Cynthia Moore and Theresa Wheeler to executive VPs, Perry Communications Group, Sacramento, Calif. Moore heads the firm’s reputation management unit while Wheeler directs public affairs and issues management programs and oversees PCG’s research unit.

Correction: Rick Cerrone, who joined DKC in New York from the New York Yankees, is not a former Major League catcher, as we incorrectly stated on 12/20/06. The Yankees did have a catcher named Rick Cerone in the 1980s.

Internet Edition, January 17, 2007, Page 7


Former eight-year "Today Show" regular Dian Thomas is now traversing the country and delivering a message to small businesses with the zealotry of a preacher: do your own PR; in fact, no one can do it better. Overcome your shyness, polish your pitch by using a video recorder, brainstorm with employees and friends, and head for the nearest broadcast or cable TV station, she advises.

She feels her message is especially relevant to the large numbers of women who are setting up shop for themselves.

The Center for Women's Business Research says there are 7.4 million women-owned firms in the U.S. (40% of all businesses) and these have been growing at two times the rate of all firms for the past 20 years. About four in five have only one person in the firm (the owner) and 68% gross less than $25,000.

If you have a good story and make a good appearance, producers are going to make a place for you on their programs, Thomas says.

"Media have a boundless appetite for personalities with interesting stories to tell," she said, noting that Donald Trump has provided the outstanding example of a company driven by the personality of its CEO.

Professional PR help is all to the good, she says, but even with that there is no one who is going to understand your business the way you do, nor represent it to the public the way you can.

Info Transfer Hard to Do

"You can't put enough of what you know into their heads," she says. Also, she adds, the minimum $3,000 monthly fee of a PR firm is far beyond what most local florists, travel agents, insurance companies, restaurants, stationery stores, brokerages, computer outlets, etc., can afford.

As for creativity, she continues, small business owners can be just as creative as anyone in thinking up story angles.

Media want to talk directly to newsmakers and not to intermediaries, she says. "To a TV producer, you're free talent!"

In decades of dealing with editors and producers, she feels she has never been double-crossed or treated unfairly by one of them. "Become their friends...friends don't do that to friends," she says.

"Become the local expert in whatever your business specialty is, ready to help reporters with any question or issue any time of the day or night," says Thomas. Give them stories and local news, she says.

Exhibited at PRSA Conference

Thomas, who lives in Salt Lake City, debuted as a PRSA exhibitor when the Society's annual conference came there Nov. 11-14.

She is selling a set of five step-by-step guides to winning publicity for $799 or $200 for any one. Each part has a print portion plus CDs and DVDs of presentations by media experts and herself.

The volumes cover TV, radio, newspapers, magazines and basic PR and the Internet and are titled, "How to Get a Million Dollars' Worth of Free Publicity." (


Rick Santorum, the two-term Republican Pennsylvania Senator who was defeated in November, has taken a senior fellow post at the Ethics and Policy Center in Washington, D.C. He is to direct its “America’s Enemies” program.

Santorum, 48, is busy working on a book about the “gathering storm,” or how the U.S. will deal with threats posed from radical Islam.

At the Center, he will expand his portfolio from Islamic fundamentalism to include U.S. challenges from Venezuela, North Korea, and Russia, according to a Jan. 9 story posted on the National Review website.

Santorum says his work at the Center will involve putting together a “communications strategy” to educate America about the overseas threat. He believes Republicans lost the last election because of poor communication with voters.

Santorum was the No. 3 ranking Republican before he fell to Democrat Bob Casey.


Roger Bolton, head of the Arthur Page Society, has been added to APCO Worldwide’s international advisory committee.

He made his corporate PR mark at Aetna Life, where Bolton held the senior VP-communications post, and IBM as director of corporate media relations.
Bolton served in the first Bush Administration, holding the assistant secretary for PA at the Treasury Dept.

He was director of speechwriting for the Reagan-Bush re-election campaign and special assistant to President Reagan, acting as his Administration’s liaison to the private sector.

At APCO, Bolton serves with luminaries such as Pat Cox, former president of the European Parliament; Stuart Eizenstat, ex-U.S. rep to the European Union; Sergio Marchi, a retired Canadian ambassador to the World Trade Organization, and Ludolf von Wartenberg, managing director of the Federation of German Industries. APCO is the No. 4 independent firm, registering fees of more than $73M in `05.


Royal Nepal Airlines has apologized to Peru and fired an employee for using images of the iconic Latin American tourism site Machu Picchu to promote travel to the South Asian kingdom of Nepal.

Peru’s Minister of Foreign Affairs said in a statement that Royal Nepal Airlines has apologized to Peru and removed images of Machu Picchu, which it was were confined to its Delhi, India, office. The statement said the Nepalese airline has fired a manager for the PR error.

A photo of the mountaintop Machu Picchu ruins was used in a poster with the tagline “Have you seen Nepal?”

Nepal’s mountains are a prime tourist attraction to the Himalayan kingdom. A Peruvian mountaineer spotted the poster in India in December, according to the statement.

Internet Edition, January 17, 2007, Page 8




Our editorial last week described New Yorker writer Malcolm Gladwell’s claim that enough facts to topple Enron’s executives for false financial reporting were there for years for anyone who chose to look for them.

Gladwell had plenty of facts to support his opinion and we were looking kindly on ex-CEO Jeff Skilling who was sentenced to 24 years in jail.

However, the Gladwell hypothesis enraged New York Times columnist Joe Nocera.

Far from being “a debacle that was hidden in plain sight,” and that Enron investors were to be faulted for lack of due diligence, Nocera argues that plenty of material information was hidden from Wall Street and individual investors.

Skilling and others hid things “that would have exposed the fraud,” says Nocera. “That is, they lied to the investing public about the true condition of the company (and) that is against the law.” Among many examples, Skilling and others hid the true nature of the broadband business, which supposedly generated “tens of millions in reported revenue even though it never generated much actual cash,” writes Nocera. Skilling omitted remarks about its troubles that were in a conference call script, Nocera charges.

Also, he says, many of the 3,000 Special Purpose Entities were “structured illegally” and were “never disclosed publicly.”

Concludes Nocera: “The point is not the sheer volume of disclosure; it’s whether disclosure illuminates or obfuscates. Enron usually did the latter.” Another claim of Nocera is that “Enron intimidated the big Wall Street investment banks to ensure that analysts had a buy rating on the stock.”

A cartoon in the Jan. 15 New Yorker shows executives looking at a sales chart with a downward curve when someone from the “PR Dept.” walks in with a substitute chart showing sales on the rise.

PR professors, PR pros and this writer have been criticizing college students and recent college grads for not reading the daily newspaper.

But Michael Wolff, writing in the February Vanity Fair, says that hardly anyone under 50 reads papers anymore and that is the reason major papers and chains are having financial problems. He notes the market value of the New York Times has plummeted to $3.3 billion and that big shareholders of Knight Ridder forced its sale last year. On the block now, at the behest of large shareholders, is the Tribune Co. (Los Angeles Times, Newsday, Hartford Courant, Baltimore Sun, TV stations.)

Newspapers were once run by “great sons of bitches, monsters, Citizen Kane himself” but they are now run by “nameless, faceless, professionally gray people,” says Wolff. Reporters themselves, “once clever and disreputable, became something like public-service employees, seeing themselves with the beleaguered virtue of schoolteachers,” he adds. This combination helped turn newspapers “into a medium for old people.”

We agree with a lot of what Wolff is saying, based on what we see in local and/or chain-owned dailies in towns we visit or live in. AP stories may comprise 90% of the news hole and the papers seem more like part of the local establishment than judges of it. Media are not going to succeed if they lose their nerve. A prime example of a successful nervy medium is Vanity Fair itself, which tackles difficult subjects in great detail and which bulges with ads.

Most monthly mags seem to be doing well. Perhaps the greater perspective gained from a month of fact-gathering and analysis makes them a better read. Day-to-day news and analysis are being done by the web and blogs (the new “penny press” of citizens).

Time has now switched to Friday publication for the first time in more than 50 years, as new managing editor Richard Stengel pointed out in a commentary titled “A Changing Time.” He said the mag will provide not only information but “knowledge and meaning.”

So we were shocked when one of the stories in the mag, which Stengel pointed to as an example of the new approach, slammed Omega World Travel as a “spammer” when two courts have ruled that OWT did not meet the legal test of spamming (see page 3 of this NL).

Not only is Omega slammed as a “spammer” and “junk mailer” in the headline and body copy but as a “vengeful” spammer that assaults in court the innocent recipient of Omega e-mails when that recipient tried to stop Omega’s unwanted e-mails.

Facing a stout defense by Omega, a 35-year-old company known as a leader in promoting diversity and practicing it, and a leader in supporting women-owned businesses, Time took the link for this story off the business/tech part of its website and removed the story link from the legal columnist who wrote it, Reynolds Holding. Time says it is “reviewing” this story and we hope it does because it would not serve as a good example of the “new” Time. Omega is a major advertiser on the O’Dwyer website but had we never heard of it we would have provided the same coverage.

A column by George Will in the Jan. 15 Newsweek noted that General Douglas MacArthur once said that in war, all disasters can be explained by two words: “too late.” We agree and we hope the PR field will take those words to heart.

While there are endless courses and seminars on crises, none address the problem of PR availability 24/7. That’s the hours media work. But PR is mostly a Mon.-Fri., 9-5 calling. Most releases have the skimpiest of contact points and all the PR groups that we know of block media from using their databases of members. It’s hard to find press contacts on the average corporate website. When a crisis strikes, reporters want to call all companies in an industry. PRSA in 2002 gave out 150 of its members’ directories to help the press.

--Jack O'Dwyer


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