The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, January 17, 2007, Page 1
OF L WANTS TO RE-BRAND.
University of Louisville is looking for help to create and
guide a new brand strategy to help raise its national profile
under continued mandate from the state of Kentucky.
state has issued an RFP for an agency to develop strategy
and themes and to implement the effort in conjunction with
the universitys office of communications and marketing.
Kentucky legislature codified the schools mission
in 1997 requiring that by 2020 it must be nationally recognized
as a premier metropolitan research university. U of L, as
its informally called, rolled out a 10-year business
plan in 1998 and its first marketing effort a year later
with the theme Dare to be great, which is still
set a series of high-profile goals to bring attention to
the university, including well-publicized medical breakthroughs
in 2001 like a fully implantable artificial heart operation
and the first successful hand transplant.
of L hopes to begin rolling out a new campaign by July.
Proposals are due Jan. 25.
Harper ([email protected])
is taking questions through Jan. 19.
OSTER STARS AT MPAA.
Seth Oster has joined
the Motion Picture Assn. of America as executive VP-communications.
He reports to CEO Dan Glickman.
Previously, Oster had
the top PR spot at the Screen Actors Guild in Los Angeles.
In that slot, he worked closely with MPAA president Robert
Pisano, who was the SAGs chief.
Osters resume includes
communications duties for California Senator Diane Feinstein,
American Film Institute, Hill & Knowlton and Napster.
He joins MPAA from Entertainment Strategies Group.
Glickman, in a statement,
called Oster a critical lieutenant in our worldwide
efforts to spur growth of our industry in the new digital
Fender Musical Instruments,
the maker of the legendary Stratocaster rock guitar, has
hired Marshall Consultants to search for its first director
of corporate communications.
FMI wants an executive to manage co-branding efforts with
brands like Harley Davidson and Hard Rock Café, as
well as traditional media outreach and marketing efforts.
Resumes can be sent to
DOWIES SENTENCING POSTPONED.
U.S. District Court Judge
Gary Feess has postponed to Jan. 30 the sentencing of Doug
Dowie, the former Fleishman-Hillard Los Angeles head who
was convicted of bilking that city.
The delay is to hear arguments
from Dowies legal team that prosecutors miscalculated
the number of months that the ex-Marine should serve in
federal prison, according to the Los Angeles Times.
Dowies lawyer says his client should get probation.
Prosecutors want jail time.
The LAT noted that Feess
made comments favorable to both sides in the fraud
F-H, which was never charged
with a crime, paid $6M to Los Angeles to cover the fraudulent
billing. The Omnicom unit also paid $1M to defend Dowie
before dropping his defense.
Dowies legal tab
is in the $3M range.
Verbinnen & Co. has completed the first stage of its
$20M buyout from the U.K. conglomerate Huntsworth
plc with the repurchase of 51 percent of the financial communications
George Sard and Paul Verbinnen
expect to buy back the remaining 49 percent by the end of
Huntsworth acquired SV&C,
previously called Citigate Sard Verbinnen, with the 2005
purchase of Incepta.
agreed to the sale as it feared the departure of Sard and
Verbinnen as their contracts expired.
It also requires operating
units to have more than 65 percent of its business on retainer,
a model that SV&C doesnt follow.
LEHMAN UPGRADES IPG.
Lehman Brothers analyst
Craig Huber upgraded his rating on Interpublic on Jan. 10
to overweight from neutral. His
confidence level in IPGs turnaround has increased
significantly, and Huber supports the revamp steps
taken by CEO Michael Roth.
The analyst also cited
IPGs recent winning streak as evidenced by new business
from Hewlett-Packard, AOL, Pfizer and Supervalu.
Huber has boosted his
target price for IPG shares to $15. The shares are trading
at $13.37, a 52-week high. Hubers target price had
The Lehman staffer has
an overweight rating on Omnicom, but feels there is more
of an upside potential in IPG since its shares are trading
at a much lower price than OMC, which also hit a $104.38
Edition, January 17, 2007, Page 2
PUSHES PREVENTIVE MEDICINE.
& Co. is handling the launch of U.S. Preventive Medicine,
which debuted last week via a full-page open letter
to the American public ad in the Wall Street Journal.
that missive, USPM founder Christopher Fey notes that America
needs a fresh approach to healthcare.
country spends $2.2T on healthcare each year, but only four
percent is dedicated to preventive medicine. That, to Fey,
is why the U.S. is experiencing alarming levels of obesity,
and serious illnesses like heart disease and cancer.
Feys group wants to put in place programs, protocols
and procedures that detect and treat health risks early,
preventing them from becoming life-threatening diseases.
says USPMs goal is to partner with doctors, hospitals
and the private sector to forge the U.S. Prevention
Network, an entity that will organize and advance
a culture of prevention throughout America.
USPM is a privately owned company that aims to license its
USPN program to health providers on an exclusive geographical
The St. Lukes Center for Preventive Medicine, part
of the $1.8B Iowa Health System, has been operating as a
beta site for 18 months.
Susan Pralgever, Rachael Adler and Nick Sowards are handling
the USPM account.
BARNES ZIPS TO ZENO.
Sue Barnes, who has worked
for Waggener Edstrom for the past 17 years, is now deputy
managing director of Zeno Groups San Francisco office.
She worked on WEs Microsoft and Advanced Micro Devices
Barnes career includes
a roster of consumer technology, financial and enterprise
accounts both here and in the U.K. At Zeno, she will concentrate
on its key Oracle Applications account.
John Berard, Zenos
SF/managing director and technology head, believes the firm
is well-poised for growth in `07.
He says Zeno has a black
belt in enterprise technology and is eager to strengthen
its position in the consumer technology and Web 2.0 sectors.
Zeno is a unit of Daniel J. Edelman Inc.
CARMEN REPS NIGERIAS
The Carmen Group is repping
the Nigerian state of Bayelsa, which is the energy heartland
of Americas No. 5 oil supplier.
That state is under siege
by rebels (Movement for the Emancipation of the Niger Delta)
who want local control over the petroleum.
A series of kidnappings
and terror attacks has shut down about 20 percent of Nigerias
export capacity. The February Vanity Fair has an
article Blood Oil that chronicles the chaos
in Nigeria. It says the total shutdown of Nigerias
energy production would trigger a recession in the U.S.
David Carmen leads his
firms work for Bayelsa.
LANDERS ESTABLISHES GIRLPOWER.
Linda Landers, a 15-year
veteran of Paine PR and managing partner of the firm, has
left to set up her own boutique shop, Girlpower,
focused on marketing to women.
Landers, who remains a
shareholder in Paine and called the decision to step down
very difficult, said her goal with the new firm
is to break down a female demographic 108 million
adult women in the U.S. that is typically targeted
as a whole.
Women are the worlds
most powerful consumers right now, and so many people and
marketers out there just arent getting it, she
said in an interview. Theyre either doing the
old painting it pink and calling it womens
marketing or still perceiving women as a niche market, when
in fact women are making 85 percent of the purchasing decisions.
Landers doesnt think
marketers understand generational differences between women
or their roles as the chief procurement officers
of households. She cited statistics that indicate women
make the majority of purchasing decisions on cars, bank
services, and consumer electronics, segments not traditionally
associated with female consumers.
Girlpower has opened its
doors with two clients that Landers said she could not yet
announce a global ad agency and a womens adventure
travel group. The Newport Beach, Calif.-based firm handles
PR and marketing communications efforts, including media
relations, website audits, events and product launches.
5W MAKES SPLASH AT SUNDANCE.
5W PR is teaming with
New York City hotspot, PM Lounge NYC, to rope in celebrities
attending the Sundance Film Festival in Park City, Utah,
later this month.
CEO Ronn Torossian says
the plan is to align its clients with the buzz from the
trendsetters at the festival.
His firm is putting together
the Sundance Escape 2007 program that will be
hosted at a private residence by 5W clients, Evian Natural
Spring Water, Budweiser Select, Doylesroom.com and poker
player Doyle Brunson.
A Welcome to Sundance
dinner is to be hosted by actor Nick Canon, and the hairstylist
to the stars Sheila Stotts will oversee a gifting
and services lounge. There will be an array of private
parties, events and poker tournaments. Torossian says non-client
PM Lounge will help secure celebrities. The
New York Times has called the Meat District nightclub
the place with the most brutal beautiful person policy.
GERBINO CRUISES TO SEABOURN.
Gary Gerbino, VP for M.
Silver Associates who represented the cruise line industrys
top trade group, has resigned to join Seabourn Cruise Line
Gerbino joined MSA in
2001 to oversee the launch of Cunard Lines Queen Mary
He also directed external
communications for the Cruise Lines International Assn.
while at MSA.
Edition, January 17, 2007, Page 3
WEB PULLS STORY ACCUSING OMEGA.
magazine and the Time website accused Omega World Travel,
one of the five biggest travel firms in the U.S. with 1,200+
employees and 200 offices, of being a spammer
in spite of two court decisions rejecting this accusation.
new Time magazine, dated Jan. 15 but which was
published on Friday, Jan. 5, carried a full page on the
story headlined, A Spammers Revenge. The
subhead said, Dont call a junk mailer that,
or you could get sued. His (junk mailers) right to
free speech trumps your right to privacy.
of the story is Reynolds Holding, a lawyer who covers legal
topics for Time.
a protest by Omega, founded in 1972, the link to the story
was pulled on Jan. 9 from the business/tech part of time.com
and from the archive of columns by Holding.
Time spokeswoman confirmed this, saying the story is under
review. It can still be accessed via Google or if
the original URL is known.
said that it sent several travel promotional e-mails in
late 2004 to Mark Mumma of Oklahoma City after a request
to send the e-deals to Mummas e-mail address
was received by OWT.
He Didnt Send Request
Mumma said the request
was not sent by him but by someone else. He said he is on
a campaign to help rid e-mail of unwanted spam. He runs
MummaGraphics and operates SueaSpammer.com
Mumma, according to court
papers, telephoned Omega after receiving the first e-mail
and told it not to send him any more. But more were sent
before his address could be erased from the system.
According to court records,
Mumma refused during the phone call to provide Omega with
his e-mail address and also refused to click the remove
link in the Omega e-mails. He says he was afraid this would
result in more e-mails. Instead, he directed Omega to OptOut1.com
where hundreds of entities are listed that dont want
Mumma charges that the
address on the OWT e-mail was misleading because it did
not identify OWT. OWT says Cruise.com and Omega were identified
in the body of the e-mail and an opt-out option was provided,
thus satisfying federal law.
After receiving the additional
e-mails, Mumma threatened by letter to sue Omega for $150,000
under Oklahoma law but offered to settle for $6,250.
Omega refused and, according
to court records, Mumma started making public criticisms
of Omega's principals and its subsidiary, Cruise.com.
Omega sued Mumma on charges
of defamation. A Federal Court in Virginia said Omegas
e-mails were not false or misleading and did not constitute
spam. The court dismissed Mummas countersuit charging
violations of state and federal anti-spam laws.
The 4th Circuit Court
of Appeals in Richmond seconded this opinion in November,
Judge James Wilkinson
said the 2003 federal CAN-SPAM Act (Controlling the Assault
of Non-Solicited Pornography and Marketing Act) addresses
spam as a serious and pervasive problem, but
it does not impose liability at the mere drop of a hat.
OWT continues to pursue
its defamation claims.
The Time article by Holding
says at one point: Truth be told, companies like Omega
arent the real problem. Sure, Cruise.com sent Mumma
unsolicited e-mails with a funky return address. And it
sent 11 of them. But Mumma might have stopped future messages
by clicking on a highlighted link, something he refused
to do because, he says, that just gets you on more
spam lists. Maybe so. Its clear, though, that
unlike some Nigerian scam artist bent on fooling e-mail
filters, the company [Omega] didnt try to hide its
Time ME Stengel
Richard Stengel, managing
editor of the new Time, referred to the Holding
story in his letter to readers at the beginning of the magazine:
This week he (Holding) looks at the perils of taking
on spammers and what it means for the tension between freedom
of speech and a right to privacy.
Omega is a major advertiser
on the ODwyer website. Its clients include hundreds
of corporations and organizations and federal, state and
city government departments. Its computers search for the
best prices for all forms of travel, integrating travel
purchases nationwide and worldwide to obtain quantity discounts.
E.W. SCRIPPS CONSIDERS PAPERS
E.W. Scripps is considering
whether to spin-off its newspaper unit to concentrate on
its broadcast, cable and online properties, according to
Joe NeCastro, CFO of the Cincinnati-based company. He told
an investor conference that management has been looking
at separation plans during the last six months. NeCastro
said another option is to sell some papers.
Scripps publishes papers
in 18 markets. The group is led by Rocky Mountain News
(Denver), Commercial Appeal (Memphis), Naples
(Fla.) Daily News, Knoxville News-Sentinel and
Ventura County (Calif.) Star. The papers generate
nearly 30 percent of the company's revenue.
Scripps owns the Food
Network, HGTV and DIYNetwork cable properties and the Shopzilla
comparison shopping website. It has TV stations in Cincinnati,
Cleveland, Detroit, Baltimore, Phoenix, Kansas City, Tampa
and Lawrence (Kan.).
has promoted Susan Solano to senior VP-consumer marketing
in charge of online and off-air strategies.
Javier Solono, a four-time winner of the Simon Bolivar
National Journalism Award in his native Colombia, has been
tapped as weekend anchor at Noticias Univision 41 in New
He had been doing anchor
duties on a temporary basis since last summer. Solono earned
his reporter credentials by covering narco-terrorism and
drug cartels in Colombia.
news continued on next page)
Edition, January 17, 2007, Page 4
SHIELDS TO HUFFPOST.
Shields, who was senior journalist at the BBCs world
desk in London, is now managing editor at TheHuffingtonPost.com.
is responsible for day-to-day editorial operations including
original reporting at the political and cultural website.
the BBC, Shields covered news stories from Washington and
Prior to the Beeb, Shields was a reporter in London for
the European edition of Time. She is based in New York.
says unique visitors to the site since September have grown
24 percent from 2.6M to 3.2M.
DOW JONES REVAMPS ENTERPRISE
Dow Jones & Co. has
restructured its Enterprise Media Group to consolidate its
three business units into a streamlined organization.
The new Dow Jones Content
Technology Solutions entity is an outgrowth of the merger
of Dow Jones Newswires, Dow Jones Licensing Services and
Rich Zannino, CEO of DJ&C,
said in a statement that the reorganization allows the company
to "deliver even more comprehensive and innovative
solutions to customers in both new and existing markets,
Clare Hart, DJ&C executive
VP and head of its EMG operation, will lead the new unit
as its president.
DJ&C will announce
the financial impact of the move later this month. Nearly
100 jobs are being cut.
Hill & Knowlton is
handling the reorg.
BBC AMERICA FRESHENS UP.
BBC America general manager
Kathryn Mitchell unveils a new logo, marketing push and
redesigned website on Jan. 17.
On-air IDs will feature
the revamped logo in various American landscapes such as
on a black London cab turning the wrong way on a busy New
York street to be confronted by a wall of yellow cabs.
Another spot has a "biker
chick" with the BBC logo on the back of her
leather jacket leaving a roadhouse and walking by
a Harley to ride a Vespa. The idea is to show that BBC America
is a "little Brit different."
mOcean created the new
look for the BBC, which has been in the U.S. market for
FORTUNES SAFIAN TO FAST
Bob Safian, executive
editor at Fortune, has moved to Fast Company
as editor and managing director.
Mark Vamos, who became
FC editor in September, takes the editor-at-large post at
parent company, Mansueto Ventures.
Before joining Fortune
in `97, Safian was executive editor at Time and headed
Money as managing editor.
He began his journalism
career at The American Lawyer.
Vamos is a veteran of
Business Week, Newsday and SmartMoney.com.
Both Safian and Vamos report to MV CEO John Koten.
NEW WEBSITE CRITIQUES JOURNALISM.
A new website, www.newstrust.net,
gives consumers the power to rate and review the news.
The non-profit site allows
members to submit links to news articles from mainstream
and independent news sources, where they are then rated
on a series of criteria by both members and a core team
of staff editors. Judging criteria includes fairness and
objectivity, factual evidence, context, balance, diversity
of sources and the overall newsworthiness of a story. Ratings
are compiled to give each article an overall "grade."
Anyone who becomes a member of the site can submit a news
story for review. There is no fee to join the service.
A beta version of the
site debuted on Nov. 28. A larger, full-service version
with personalized news feeds and additional services is
expected to go live by mid-year.
NewsTrust was founded
by Fabrice Florin, a former television journalist and executive
producer for Apple Computer. At Apple, Florin produced a
series of successful CD-ROM titles. He is also the former
vice president of online entertainment for Macromedia, where
he launched the popular website shockwave.com.
NewsTrust is based in
Mill Valley, Calif.
Florin said the site fills
a void that is lacking in today's news.
A consolidation of mainstream
media, combined with an overabundance of information and
the rise of alternative news sources such as blogs, has
created an atmosphere of cynicism and mistrust in much of
Florin said NewsTrust
allows readers to trust the news they're reading - hence
the name. He said the site gives consumers a chance to "weed
out the bad and to celebrate the good."
"On one hand, there
are large, consolidated media companies cutting back on
their newsrooms and favoring content that is popular because
it's better business.
On the other hand,
you have emerging journalists who mean well but don't necessarily
have the discipline or the training to spot the news. We
saw that the opportunity here is stronger than the challenge.
Consumers are inundated with so much information. By pooling
our resources we can make them discriminating readers,"
Unlike other sites that
focus on news analysis, Florin said new stories are judged
by their journalistic quality, not just their popularity.
The site also rates its
members, which in turn determines their ranking power when
Opinion pieces are also
rated on the website.
So far, Florin said the
site's audience has remained broad. Consumers who want to
be savvy to events in the media seem to comprise NewsTrust's
core membership, so the site's appeal doesn't seem to be
limited solely to journalists, publicists or media analysts.
"They all share an
interest in the news and, right now, and there's just too
much news that's questionable," Florin said. "Here
we give you a chance to find good journalism."
Edition, January 17,
2007, Page 5
OF PR FIRMS
OPENS FOR BUSINESS.
Bain, the former corporate communications chief at Amway
parent, Alticor Inc., has set up his own PR firm.
is called upper 90 consulting, and is based in Ada, Mich.
Bain says the firm's name comes from soccer, where a shot
to the upper corner of the net generally results in a goal.
who spent more than 15 years at Burson-Marsteller in the
U.S. and Asia, says upper 90 will advise clients on international
PR and crisis management. He will continue as a consultant
to Cone Inc. and Reputation Inc. Bain can be reached at
BRUNSWICK TOPS M&A TALLY.
Brunswick Group moved
ahead of Kekst and Company in mergermarkets annual
tally of M&A PR advisers by deal value for 2006.
Brunswick counseled 101
deals in 2006 valued at $331 billion. Kekst, which ranked
first in 2005, was third in 06 ($251B+) behind Joele
Frank Wilkinson Brimmer Katcher, which advised the fewest
deals of the top five 78 but that were valued
Sard Verbinnen & Co.
and Abernathy MacGregor Group rounded out the top five,
followed by Stanton Crenshaw Communications, Finsbury Group,
Owen Blicksilver PR, and Financial Dynamics.
Brunswick was the only
firm to advise the two largest deals in 2006 -- the $89.4B
AT&T/BellSouth merger and the $35B buyout of Equity
Office Properties Trust by Blackstone Real Estate Partners.
Rising up the ranks was
Brainerd Communications, which was up from No. 56 in value
last year to No. 10 this year, counseling $36B worth of
deals including the $25.6B buyout of Clear Channel Communications.
The firms lined up differently
when tallied by number of deals. Kekst (154 deals) was at
the top followed by Sard Verbinnen (126), Abernathy MacGregor
(117), Brunswick (101) and Financial Dynamics (97).
Mergermarket said 4,353
deals valued at $1.45 trillion were announced in 2006, a
more than 35 percent increase in total value from 2005.
Financial services accounted for nearly 22 percent of the
deals, followed by industrials/manufacturing, technology,
and business svcs.
Raleigh, N.C., has endowed a $100K scholarship program for
journalism and mass communication students at the Univ.
of North Carolina at Chapel Hill. Two $2,500 scholarships
will be awarded each year from the endowment. Recipients
can also intern at the firm. Capstrat CEO Ken Eudy is a
1975 graduate of the school. All students are eligible but
there is a preference for minorities. ...Don
Tanner and Matt
Friedman, partners at Farmington Hills, Mich., PR
firm Marx Layne & Co., have left to set up their own
shop Tanner Friedman. Info: tannerfriedman.com.
PR, Birmingham, Ala., was tapped to judge international
documentaries for the 2007 New York Festivals competiton
for the third straight year. Winners are to be announced
PR, New York/Coates Analytics, financial services,
online records storage, and RTTS, software, for PR, including
analyst and media relations. The firm is supporting the
launch of KeepYouSafe.com
on Jan. 22. Current clients Protegrity and MagneticTime
have extended their contracts with Blinn.
Brandman Agency, New York/Kiwi Collection, luxury
travel company, for U.S. PR, and Newfound Property International,
marketer of exotic travel villas and condos.
Media International, New York/McNeil-Lehrer Productions,
for PR to support the PBS special Generation Next;
Free to Choose Media, also for support of a PBS special,
The Power of Choice about Milton Friedman; Bouchard
Transportation Co., for media relations and PR counsel for
the oil barging company, and Pierres Ice Cream Co.,
for corporate comms. for the 70-year-old company.
PR, New York/Def Jam Interactive, the digital unit
of Def Jam Enterprises which is partnering with Electronic
Arts on gaming initiatives, to promote its efforts.
PR, New York/City Lights Youth Theatre.
SMR, New York/Star Marketing, customer experience
managment network, for PR. SMs units include Critical
Mass, OMD Digital, and The Daggerwing Group, among others.
New York/Hormel Foods Corporation, as AOR to develop a new
Internet presence for the company. Burson-Marsteller is
AOR for Hormels corporate and consumer brands.
& Katz, Glastonbury, Conn./Connecticut State
Medical Society, federation of eight medical associations,
and the Connecticut Community Providers Assn., non-profit
social service providers, for public affairs efforts.
Obston Marketing Communications, Bloomfield, Conn./Begos
& Horgan, and Sullivan Schoen Campane & Connon,
both law firms.
Lancaster, Pa./Chocolat Frey, Swiss chocolatier, for marketing
promotions as it moves into Target stores in the U.S.
Group, Atlanta/Concurrent Computer Corporation, Linux
softwware and services for commercial and government markets,
as AOR for PR and strategic communications support, including
media relations and event planning. GCIs Austin, Tex.,
office will assist with the account.
Group, Cary, N.C./Vormittag Associations Inc., or
VAI, an enterprise solutions provider for manufacturing
and retail industries, for strategic counsel and ongoing
PR. The Long Island-based company is a top IBM business
partner and markets its S2K line of software for the IBM
Campbell, Torrance, Calif./Kern County Racing Assn.,
to promote its March Meet drag racing event.
Edition, January 17, 2007, Page 6
LINKS RELEASES TO BLOGS.
news releases and the "citizen media" of the blogosphere
have moved a little closer together.
Newswire has entered into a deal with blog search giant
Technorati to add a link on all PRN-issued releases to track
pickup in social media.
said it is Technorati's first deal with a commercial news
green button now at the bottom of releases on PRN's public
site (its site for journalists does not include the link)
will "help establish a strong link" between announcements
via press releases and reactions from bloggers, PRN said.
The button links to a Technorati search page with a list
of blogs and excerpts linking to the release.
Sifry, Technorati's founder and CEO, said the "kernel"
of any robust conversation on the web is often a press release.
KEF ADDS MARCUS IN N.Y.
Michelle Marcus, national
account manager for NextPert News, has joined Atlanta-based
broadcast PR firm KEF Media in New York as a VP and client
Marcus was previously
with Ruder Finns Planned Television Arts.
KEF has also added Fox
Sports Net senior producer Tony Cordaro as an assistant
VP and media relations manager in Atlanta. Cordaro was a
producer at CNN for 18 years before FSN.
SIMON TAPS DEVENNEY.
D S Simon Productions
has added 12-year PR veteran Brian Devenney as media relations
manager for the New York-based broadcast PR company.
Devenney was recently
an account manager for RLM PR in New York and has handled
clients from technology to food/beverage and medical.
Doug Simon cited Devenneys
relationships with key media in announcing the hire.
Fairfield, Conn., has added the capability to search global
broadcasts in several languages for keywords in English.
The service allows for
English searches in broadcasts originating in Arabic, Chinese,
French, German, Italian, Japanese, Korean, Portuguese or
Spanish. Results are displayed with a machine-generated
English translation of the broadcast. Audio and video can
be played in the original language, and alerts can be set
up to monitor broadcasts for keywords that appear on-air.
TVEyes clients include
Army public affairs, Centcom Iraq, the New York Post,
Technology Group, a New York-based web development and video
firm, won a contract to serve as interactive agency
of record for the Ahava brand of skincrare and beauty products
The firm has developed
in English and French and heads interactive marketing and
ecommerce efforts for the brand in the U.S.
director of marketing, Motorola, to Panasonic Consumer Electronics
Co., part of Panasonic Corp. of America, Secaucus, N.J.,
as VP of communications product marketing. He was formerly
VP for business development and GM for Philips Consumer
communications director and assistant to the president of
the United Food & Commercial Workers, to Change to Win,
Washington, D.C., as director of communications for the
for the Akron Beacon Journal, to Dix & Eaton,
Cleveland, as a VP. Hertz was metro editor, region editor,
enterprise editor and business editor for the paper. Earlier,
he was with the Boca Raton (Fla.) News for five years.
joined as a senior A/E.
producer for Fox Toledo News (WUPW-TV), to Holt Communications,
Elkhart, Ind., handling PR and media relations.
domestic policy council for the Clinton Administration,
has joined Austin, Texas-based Public Strategies as senior
advisor. Heenan is president of the Clarendon Group, a Providence,
R.I.-based strategic communications and public affairs firm.
Clarendon's clients include hospitals, insurers, colleges,
biotechnology firms, and real estate developers. Heenan
dealt with health and women's issues while working in the
Clinton White House. Prior to founding CG, she was the director
of community and government relations at Brown University
and Brown Medical School.
president of Citigate Broadstreet (U.K.), to president and
chief operating officer of TBA Global, a Los Angeles-based
experiential marketing firm.
to A/S and Maggie
project manager, Dentsu Communications, New York. Kim
promoted to senior A/E. OConnor, who joined in 2005,
handles media relations and comms. for Finmeccanica, Siemens
and Love and Pride. Torisu, with DC since 1997, handles
marketing for clients like Kanebo, Kikkoman and Major League
Baseball. Newman, in her third year with DC, handles media
relations for Olympus America, the Siemens Foundation and
VP and Kim Wysocki to senior A/E, Dix & Eaton, Cleveland.
to executive VPs, Perry Communications Group, Sacramento,
Calif. Moore heads the firms reputation management
unit while Wheeler directs public affairs and issues management
programs and oversees PCGs research unit.
who joined DKC in New York from the New York Yankees, is
not a former Major League catcher, as we incorrectly stated
on 12/20/06. The Yankees did have a catcher named Rick Cerone
in the 1980s.
Edition, January 17, 2007, Page 7
YOUR OWN PR, SAYS THOMAS.
eight-year "Today Show" regular Dian Thomas is
now traversing the country and delivering a message to small
businesses with the zealotry of a preacher: do your own
PR; in fact, no one can do it better. Overcome your shyness,
polish your pitch by using a video recorder, brainstorm
with employees and friends, and head for the nearest broadcast
or cable TV station, she advises.
feels her message is especially relevant to the large numbers
of women who are setting up shop for themselves.
Center for Women's Business Research says there are 7.4
million women-owned firms in the U.S. (40% of all businesses)
and these have been growing at two times the rate of all
firms for the past 20 years. About four in five have only
one person in the firm (the owner) and 68% gross less than
you have a good story and make a good appearance, producers
are going to make a place for you on their programs, Thomas
have a boundless appetite for personalities with interesting
stories to tell," she said, noting that Donald Trump
has provided the outstanding example of a company driven
by the personality of its CEO.
PR help is all to the good, she says, but even with that
there is no one who is going to understand your business
the way you do, nor represent it to the public the way you
Transfer Hard to Do
can't put enough of what you know into their heads,"
she says. Also, she adds, the minimum $3,000 monthly fee
of a PR firm is far beyond what most local florists, travel
agents, insurance companies, restaurants, stationery stores,
brokerages, computer outlets, etc., can afford.
for creativity, she continues, small business owners can
be just as creative as anyone in thinking up story angles.
want to talk directly to newsmakers and not to intermediaries,
she says. "To a TV producer, you're free talent!"
decades of dealing with editors and producers, she feels
she has never been double-crossed or treated unfairly by
one of them. "Become their friends...friends don't
do that to friends," she says.
the local expert in whatever your business specialty is,
ready to help reporters with any question or issue any time
of the day or night," says Thomas. Give them stories
and local news, she says.
at PRSA Conference
who lives in Salt Lake City, debuted as a PRSA exhibitor
when the Society's annual conference came there Nov. 11-14.
is selling a set of five step-by-step guides to winning
publicity for $799 or $200 for any one. Each part has a
print portion plus CDs and DVDs of presentations by media
experts and herself.
volumes cover TV, radio, newspapers, magazines and basic
PR and the Internet and are titled, "How to Get a Million
Dollars' Worth of Free Publicity." (www.milliondollarpr.com).
EYES AMERICAS ENEMIES.
Santorum, the two-term Republican Pennsylvania Senator who
was defeated in November, has taken a senior fellow post
at the Ethics and Policy Center in Washington, D.C. He is
to direct its Americas Enemies program.
48, is busy working on a book about the gathering
storm, or how the U.S. will deal with threats posed
from radical Islam.
the Center, he will expand his portfolio from Islamic fundamentalism
to include U.S. challenges from Venezuela, North Korea,
and Russia, according to a Jan. 9 story posted on the National
says his work at the Center will involve putting together
a communications strategy to educate America
about the overseas threat. He believes Republicans lost
the last election because of poor communication with voters.
was the No. 3 ranking Republican before he fell to Democrat
Bolton, head of the Arthur Page Society, has been added
to APCO Worldwides international advisory committee.
made his corporate PR mark at Aetna Life, where Bolton held
the senior VP-communications post, and IBM as director of
corporate media relations.
Bolton served in the first Bush Administration, holding
the assistant secretary for PA at the Treasury Dept.
was director of speechwriting for the Reagan-Bush re-election
campaign and special assistant to President Reagan, acting
as his Administrations liaison to the private sector.
APCO, Bolton serves with luminaries such as Pat Cox, former
president of the European Parliament; Stuart Eizenstat,
ex-U.S. rep to the European Union; Sergio Marchi, a retired
Canadian ambassador to the World Trade Organization, and
Ludolf von Wartenberg, managing director of the Federation
of German Industries. APCO is the No. 4 independent firm,
registering fees of more than $73M in `05.
APOLOGIZES OVER POSTER FLAP.
Nepal Airlines has apologized to Peru and fired an employee
for using images of the iconic Latin American tourism site
Machu Picchu to promote travel to the South Asian kingdom
Minister of Foreign Affairs said in a statement that Royal
Nepal Airlines has apologized to Peru and removed images
of Machu Picchu, which it was were confined to its Delhi,
India, office. The statement said the Nepalese airline has
fired a manager for the PR error.
photo of the mountaintop Machu Picchu ruins was used in
a poster with the tagline Have you seen Nepal?
mountains are a prime tourist attraction to the Himalayan
kingdom. A Peruvian mountaineer spotted the poster in India
in December, according to the statement.
Edition, January 17, 2007,
editorial last week described New Yorker writer Malcolm
Gladwells claim that enough facts to topple
Enrons executives for false financial reporting were
there for years for anyone who chose to look for them.
Gladwell had plenty of
facts to support his opinion and we were looking kindly
on ex-CEO Jeff Skilling who was sentenced to 24 years in
However, the Gladwell
hypothesis enraged New York Times columnist Joe Nocera.
Far from being a
debacle that was hidden in plain sight, and that Enron
investors were to be faulted for lack of due diligence,
Nocera argues that plenty of material information was hidden
from Wall Street and individual investors.
Skilling and others hid
things that would have exposed the fraud, says
Nocera. That is, they lied to the investing public
about the true condition of the company (and) that is against
the law. Among many examples, Skilling and others
hid the true nature of the broadband business, which supposedly
generated tens of millions in reported revenue even
though it never generated much actual cash, writes
Nocera. Skilling omitted remarks about its troubles that
were in a conference call script, Nocera charges.
Also, he says, many of
the 3,000 Special Purpose Entities were structured
illegally and were never disclosed publicly.
Concludes Nocera: The
point is not the sheer volume of disclosure; its whether
disclosure illuminates or obfuscates. Enron usually did
the latter. Another claim of Nocera is that Enron
intimidated the big Wall Street investment banks to ensure
that analysts had a buy rating on the stock.
A cartoon in the Jan.
15 New Yorker shows executives looking at
a sales chart with a downward curve when someone from the
PR Dept. walks in with a substitute chart showing
sales on the rise.
PR professors, PR
pros and this writer have been criticizing college students
and recent college grads for not reading the daily newspaper.
But Michael Wolff, writing in the February Vanity Fair,
says that hardly anyone under 50 reads papers anymore and
that is the reason major papers and chains are having financial
problems. He notes the market value of the New York Times
has plummeted to $3.3 billion and that big shareholders
of Knight Ridder forced its sale last year. On the block
now, at the behest of large shareholders, is the Tribune
Co. (Los Angeles Times, Newsday, Hartford
Courant, Baltimore Sun, TV stations.)
Newspapers were once run by great sons of bitches,
monsters, Citizen Kane himself but they are now run
by nameless, faceless, professionally gray people,
says Wolff. Reporters themselves, once clever and
disreputable, became something like public-service employees,
seeing themselves with the beleaguered virtue of schoolteachers,
he adds. This combination helped turn newspapers into
a medium for old people.
We agree with a lot
of what Wolff is saying, based on what we see in
local and/or chain-owned dailies in towns we visit or live
in. AP stories may comprise 90% of the news hole and the
papers seem more like part of the local establishment than
judges of it. Media are not going to succeed if they lose
their nerve. A prime example of a successful nervy medium
is Vanity Fair itself, which tackles difficult subjects
in great detail and which bulges with ads.
Most monthly mags seem to be doing well. Perhaps the greater
perspective gained from a month of fact-gathering and analysis
makes them a better read. Day-to-day news and analysis are
being done by the web and blogs (the new penny press
has now switched to Friday publication for the first time
in more than 50 years, as new managing editor Richard
Stengel pointed out in a commentary titled A Changing
Time. He said the mag will provide not only information
but knowledge and meaning.
So we were shocked when one of the stories in the mag,
which Stengel pointed to as an example of the new approach,
slammed Omega World Travel as a spammer when
two courts have ruled that OWT did not meet the legal test
of spamming (see page 3 of this NL).
Not only is Omega slammed as a spammer and
junk mailer in the headline and body copy but
as a vengeful spammer that assaults in court
the innocent recipient of Omega e-mails when that recipient
tried to stop Omegas unwanted e-mails.
Facing a stout defense by Omega, a 35-year-old company
known as a leader in promoting diversity and practicing
it, and a leader in supporting women-owned businesses, Time
took the link for this story off the business/tech part
of its website and removed the story link from the legal
columnist who wrote it, Reynolds Holding. Time says it is
reviewing this story and we hope it does because
it would not serve as a good example of the new
Time. Omega is a major advertiser on the ODwyer website
but had we never heard of it we would have provided the
A column by George
Will in the Jan. 15 Newsweek noted that General
Douglas MacArthur once said that in war, all disasters can
be explained by two words: too late. We agree
and we hope the PR field will take those words to heart.
While there are endless courses and seminars on crises,
none address the problem of PR availability 24/7. Thats
the hours media work. But PR is mostly a Mon.-Fri., 9-5
calling. Most releases have the skimpiest of contact points
and all the PR groups that we know of block media from using
their databases of members. Its hard to find press
contacts on the average corporate website. When a crisis
strikes, reporters want to call all companies in an industry.
PRSA in 2002 gave out 150 of its members directories
to help the press.