The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, January 24, 2007, Page 1
DELIVERS GAZPROM PITCH.
& Knowlton, PBN Company and Burson-Marsteller CEO Mark
Penns polling firm are expected to launch a $10M+
image campaign to improve the reputation of Gazprom, Russias
natural gas monopoly.
hard-nosed politics have damaged its status as a reliable
supplier of energy to the West. The company cut off Ukraine
in early `05 following a price dispute. That move provoked
a rebuke from Vice President Dick Cheney about Russia using
energy as a political weapon. Gazprom, last month, threatened
to turn off the spigot on Belarus and Georgia.
of Gazproms PR program was first reported in Russias
Kommersant, and picked up by the Financial Times.
also has fortified its PR effort with the hiring of Philip
Dewhurst, who was PR director for British Nuclear Fuels.
He started Jan. 2.
& CO SAILS WITH KAYAK.COM.
& Co. has defeated four competitors for travel search
six-figure PR account.
Connecticut-based company issued an RFP in November and
received about 20 responses, according to Kellie Pelletier,
VP of comms., who narrowed that field to Quinn, M. Silver
Assocs., Edelman/Atlanta, Manning Selvage & Lee/San
Francisco, and The Castle Group.
had previously worked with Thornton PR, a boutique firm
in Chicago headed by former Orbitz corporate communications
director Kendra Thornton.
noted Kayaks PR budget jumped from just under $100K/year
to $400K between the RFP and presentations, challenging
the agencies to come up with bolder ideas on the spot.
COMES IN FROM THE COLD.
Central Intelligence Agencys PA director Jennifer
Dyck is the latest VP at APCO Worldwide.
reports to Robert Schooling, MD of the independent firms
D.C. headquarters office.
the CIA, Dyck handled media and strategic communications
and served as a liaison to the publishing and film industries.
She also launched the CIAs first corporate branding
worked on the Bush-Cheney `04 campaign as deputy comms.
director, and was assistant press secretary in the Bush
White House. Earlier, she was press secretary for Republican
Porter Goss, who served briefly as CIA head, and aide to
ex-White House press secretary Ari Fleischer, when he performed
communications duties for the Ways and Means Committee.
Communications, which was founded in 1961, has been folded
into an U.S. entity called Publicis Consultants/PR by its
Moravick, former CEO of Rowland, is now chief of the new
set-up that combines her New York office with Publicis USA
staffers in Dallas and Seattle.
Giuily, CEO of Publicis Consultants Worldwide, says the
new structure will better deliver on the promise of
brand advocacy and PR within a holistic setting.
PC/PR office has healthcare, wellness and b2b clients.
under Sheri Smith, boasts of lifestyle and women marketing
prowess, while Seattle, under Steve Bryant, is noted for
its food and nutrition clients.
TAKES TOP POST AT AETNA.
Mead, a partner for Brunswick Group in New York, has been
named senior VP of communications and strategic marketing
for health insurance giant Aetna.
takes over for Roger Bolton, who retired from Aetna in December
and now heads the Arthur W. Page Society and counsels for
was formerly president and CEO of Gavin Anderson & Co.
and earlier headed Sawyer Miller Consulting.
Aetna, he takes the reins on a newly combined group encompassing
communications, strategic marketing and corporate public
also sits on the companys executive committee.
STATE OF PR EDUCATION.
pros without an advanced degree don't have a chance to teach
at a university. In fact, they don't want anybody who hasn't
got a "terminal degree," (E.G. doctorate) and
isn't toally committed to publishing silly little articles
in journals nobody reads.
the message buried deep within the pages of The Report
of the Commission on Public Relations Education, published
recently by PRSA and ironically titled, "The Professional
report is dense in its language, circular in its reasoning,
and otherwordly in it recommendations, particularly with
respect to the types of learning PR students should achieve
and the types of teachers who should impart it.
in the 1999 commission report, the idea full-
on Page 7)
Edition, January 24, 2007, Page 2
Wonderful, the marketer of a trendy pomegranate juice, has
hired Sitrick & Co. in the aftermath of a boycott drive
launched by People for the Ethical Treatment of Animals.
accuses POM of funding grisly testing of laboratory mice
and rabbits. It has enlisted long-time anti-fur activist
Pamela Anderson to promote its cause. The actress has a
PAM vs. POM letter on her website, encouraging
people to switch to pomegranate juices marketed without
animal testing by Old Orchard and Frutzzo. She also links
to PETAs pomhorrible.com
Faison of S&C promises that POM wont buckle under
the PETA onslaught. He admits that POM funds animal research
with the noble intent of finding a breakthrough in the treatment
of heart disease and cancer in humans. POM, Faison told
Malibu Times, is focused on science and public
health, not political correctness.
MT piece was about a hip restaurant, Johns Garden,
dropping POM Wonderful from its menu because of the PETA
says its juice is packed with potential health benefits
that reduce the risk of cardiovascular disease and help
people cope with aging.
RF PUSHED TO LEGALIZE ONLINE
Ruder Finn ended its representation
of British gambling site BETonSports in July, the month
in which its CEO David Carruthers was arrested by U.S. authorities
in Dallas/Fort Worth airport, Ann Glauber, RF executive
VP, told ODwyers. He was on a layover while
traveling from London to Costa Rica.
Glauber said RF was hired
to deal with public issues, not to encourage
people to wager. The focus was on making Internet gambling
legal, regulated and taxable, she said.
Glauber described Carruthers
as the conscience of the industry, an advocate
for the highest standards and complete transparency in online
Carruthers was indicted
by a St. Louis grand jury for violating federal laws banning
the use of phone lines to place bets across state lines.
BoS ironed out a permanent injunction with the U.S. District
Court for the Eastern District of Missouri to cease trade
in the U.S.
RF had a nine-month contract
with BoS that ran through July 7. It called for a $20K retainer
during the first three months, and $15K a month for the
FINN CONNECTS WITH AVAYA.
James Finn, senior VP
and chief marketing and communications officer at database
software company Ingres Corp., has joined telecom provider
Avaya as VP of corporate communications.
Avaya, which has more
than $5B in revenues, was spun off from Lucent Technologies
experience dates back to IBM, where he started his career
and later was VP of comms. for IBM Americas prior to Ingres.
Before that, he was VP of worldwide corporate comms. at
Oracle Corp. through its acquisition of PeopleSoft and held
posts at Chase Manhattan and GM after his first stint at
GEPHARDT LINKS WITH FD.
Dick Gephardt, former
Congressional Majority Leader and Presidential candidate,
is now a consultant to Financial Dynamics and a member of
its international advisory board.
Declan Kelly, CEO of FD-U.S.,
lauds the ex-Missouri Congressman as an esteemed business
and political thinker.
He told ODwyers
that Gephardt will take an active role in the
growth of the firm, especially in the roles of labor relations
and public affairs. It is not a titular appointment,
FD began outreach to Gephardt
during the summer. Kelly said Ed Reilly, the founder and
former CEO of Westhill Partners who runs FDs business
consulting unit, has a deep friendship with
Gephardt. Reilly served as Gephardts pollster during
his presidential bid.
FD also has a Gephardt
tie via Eric Smith, who was Gephardts press secretary.
Smith is a former FD staffer who remains a friend
of the firm, explained Kelly.
The FD connection to Gephardt is via Gephardt & Assocs.,
which defines itself as a strategic business consulting,
public policy development and capital acquisition and labor
relations assistance to companies shop.
BKSH GETS GREECE.
Greece has given BKSH
& Assocs. a six-month contract for strategic advice
and intelligence gathering, according to the agreement inked
by Charlie Black, chairman of the Burson-Marsteller lobbying
The firms work also
includes executive branch monitoring and House and Senate
advocacy. Greece was in the news this month following a
terror attack on the U.S. Embassy in Athens.
minister Dora Bakoyannis met with U.S. Ambassador Charles
Ries on Jan. 17 in a confidence-building meeting.
A spokesperson for the foreign ministry said the attack
will not damage relations between the U.S. and Greece, and
pledged joint action against terror.
BKSH also represents Cyprus,
trying to iron out economic/trade issues with the Turkey-controlled
section of the island.
JSH&A CELEBRATES 100 YEARS
JSH&A PR, which is
in Oakbrook Terrace, Ill., is handling the year-long celebration
of Hersheys Kisses brands 100th anniversary.
The campaign is based
on a Kiss Someone theme that includes new advertising
(Whatever you want to say, say with a kiss. Kiss Someone),
a With Love and Kisses stamp from the U.S. Postal
Service and a July 7 birthday bash slated for the candymakers
hometown of Hershey, Pa.
The USPS tie-in includes
a contest, offering $10K to the person who can guess how
many Kisses it takes to fill a priority mail flat rate box.
There is a Hersheyskisses.com
site that enables surfers to send personalized e-cards to
loved ones, and a full national tour is slated for the companys
Edition, January 24, 2007, Page 3
SWINGS AX AT TIME INC.
Inc. CEO Ann Moore cut nearly 300 jobs across the board
at the magazine's titles including Time, Sports
Illustrated, People and Entertainment Weekly,
in her latest effort to transform the Time Warner unit to
a more "multiplatform" operation.
memo reminded staffers the publisher faces a "time
of transition." The 289 job cuts include172 editorial
Huey, in a memo to staffers, said the "layoffs are
not about individual performance," but about the need
to create a more flexible content creation team.
vowed to avoid "sacrificing the integrity of our journalism."
Huey stressed that Time Inc. is not "getting out of
the print business."
editor-in-chief urged support for departing colleagues in
the "most grateful, respectful and sensitive ways that
CLIFTON EXITS PD.
Douglas Clifton, editor
of Cleveland's Plain Dealer, is stepping down June
1 after an eight-year run.
He stressed that the departure
has nothing to do with the nearly 65 people who were cut
from the paper's payroll or the recent hiring of Terrance
Egger as publisher. Clifton, 63, said he wants to start
a new chapter in his life. Egger said he will search within
and outside the PD for a success for Clifton.
Clifton served as an artillery
office in Vietnam, and began his journalism career at the
He also served as news
editor at Knight Ridder's D.C. office and managing director
at the Charlotte Observer.
WAPO TEAMS WITH ONION.
The Washington Post
will print and sell ads for the satirical newspaper The
Onion when the freebie paper hits the streets of the
Capital City in April.
The self-defined "America's
Finest News Source" will then be in ten cities with
a circulation of nearly 600K.
REGAN BOOKS TO SHUT.
HarperCollins is closing
its embattled ReganBooks imprint in March following the
uproar of the now aborted plans to publish O.J. Simpson's
"If I Did It" book about how he would have gone
about killing his former wife, Nicole Brown Simpson.
HC also has put the kibosh
on "7: The Mickey Mantle Novel," a salacious look
at the life of the former New York Yankee, by Peter Golenbock.
The RB shutdown means
the loss of 10 jobs. The 100 books that would have carried
the RB imprint will be published under other HC brands.
Judith Regan, the RB editor
who was dropped a month ago, said she was "blessed"
to work with such authors as Robert Bork, the one-time Supreme
Court nominee, and former Gen. Tommy Franks, who had headed
the U.S. Central Command.
RB also put out books
by Jenna Jameson ("How to Make Love like a Porn Star"),
and Jose Canseco ("Juiced"). HC is owned by News
CALLAHAN TO INC.
Tim Callahan, who was
business development director for the Wall Street Journal,
has moved to Inc. He assumes the marketing director post,
and will iron out various partnership deals.
At the WSJ, Callahan worked
closely to develop multi-platform packages with Dow Jones
Online and Dow Jones Integrated Solutions. Earlier, he worked
at Time and Newsweek.
Callahan reports to Jayson
Goldberg, publishing director at Inc. and Fast Company,
both are Mansueto Ventures properties.
AOL MAKES ONLINE MOVE IN EUROPE.
Time Warner's AOL unit
wants to acquire Stockholm-based TradeDoubler, the online
sales and marketing company, in a deal worth $900M.
Electa, which controls
10 percent of TradeDouble stock, has rejected the bid. It
wants AOL to raise the ante.
The acquisition bid is
designed to boost AOL's European marketing efforts. TradeDoubler
will bolster AOL's Advertising.com unit that it acquired
in `04. That operation boasts the largest display advertising
network in the U.S. and has a position in eight European
Brunswick Group is advising
AOL on the TradeDoubler deal.
CJR: TRIB SHOULD GET OUT OF
The Tribune Co., which
has put itself on the auction block, needs to get out of
the newspaper business, according to an editorial in the
Jan./Feb. Columbia Journalism Review.
CJR faults the Tribune
for "harvesting the assets" of properties such
as "Newsday and others that have been picked
The Chicago-based company,
of late, is demanding more cutbacks at the Los Angeles
CJR believes "public
ownership of newspapers no longer makes the kind of sense
it made when the industry was rapidly shedding labor costs
thanks to new technology, and when the money that stockholders
poured in was invested partly in editorial."
CJR says the Tribune has
great resources but those resources aren't doing much public
good. It will take its chances with the "gaggle of
billionaires" who are lining up to buy newspaper companies
They may understand that
"dailies are not mere pieces of an economic puzzle
but great living institutions rooted in the lives of their
cities," says CJR.
International, the firm of newsletter maven Tom Phillips,
has sold its financial newsletters to Avista Capital Partners,
a private equity firm. The deal is expected to close by
the end of the month.
The Phillips Investment
Resources unit boasts of a collection of more than 20 subscription-based
advisory services, according to a report in The Newsletter
on Newsletters. Those NLs include Louis Navellier's
Blue Chip Growth and Richard Bland's Profitable Investing.
news continued on next page)
Edition, January 24, 2007, Page 4
RECASTS AS NIELSEN.
which was taken over by private equity investors in August,
is recasting itself as The Nielsen Co. to take advantage
of "one of the great names in the information services
industry, said David Calhoun, CEO, in a statement.
branding campaign will be rolled out throughout the year.
Nielsen, said Calhoun, has stood for the "highest standards
of integrity and quality" for more than 75 years. The
new moniker also reflects an emphasis on "marketing
and media information services," at the company that
publishes AdWeek, Hollywood Reporter and Billboard.
who became CEO after the $10B buyout, is in the midst of
a restructuring campaign that will result in the loss of
4,000 jobs and the sale of the company's European business
Placement Tips ____________________________
Hollywood Reporter has unveiled the "Net
Effect," an analysis feature on digital media to run
on Mondays and include data from sister VNU company Nielsen.
The initial feature looked
at Nielsen research on devices, brands and products that
generated buzz online ahead of the closely watched Consumer
Electronics Show in Las Vegas earlier this month.
Andrew Wallenstein, digital
media editor, oversees the new feature.
a two-year-old music video site, is inviting PR firms and
publicists for recording artists to pitch acts and submit
media for review. Information is on its website. Bryan Kim
is director of PR.
Quarterly & Directory, part of Traders
Magazine and Securities Industry News, has named
as editor-in-chief, a new post.
Bresiger has covered the
brokerage and money management industries as editor of On
Wall Street, and as a senior writer for Financial
Planning Magazine and Financial Services Week.
Earlier, he wrote for daily papers in New Jersey and Pennsylvania.
CQ&D, owned by Source
Media, claims a readership of 48K as the only publication
focused exclusively on clearing, execution and related technology.
Ferguson, the Duchess of York, has been named a special
correspondent for Islands magazine, a 25-year-old
title covering island travel. Ferguson signed on to pen
a column called "The Royal Touch" about her experiences
and sustainable and environmentally friendly travel.
a lifestyle e-newsletter targeting men, launched a third
edition, focused on Los Angeles, on Jan. 16. The site, which
zeroes in on the 21-34 demographic, already produces a national
edition and one covering New York.
The site claims 40K readers
and said it has seen a "huge spike" in growth
since FHM said it would stop publishing. CarryOn
Communication handles PR.
BPs BROWNE BUSTED BY
The Wall Street Journals
editorial board brutalized outgoing BP chief John Browne
on Jan. 16 for spending too much time on PR rather than
the petroleum business.
The Beyond PR at
BP piece noted the pressures on mangers in the executive
suites of Big Oil, one of the most vilified industries
among politicians and the press, many of whom would have
you believe that running these companies involves little
more than deciding how badly to gouge gasoline
consumers after hurricanes.
The Journal believes Browne
is paying the price for the `05 refinery explosion
in Texas that left 15 dead and `06 oil spills at its Prudhoe
Bay, Ala., operation.
The editors feel Browne
didnt help himself by trying to persuade the
world that British Petroleum wasnt in the oil biz.
They note that BP launched its $200M Beyond Petroleum
effort in 2000 to reshape its image by shifting the emphasis
from oil and gas to more politically correct fuels.
The energy giant also allocated $8B over the next decade
to boost alternative fuels.
At the same time, BP embarked
on a campaign to cut costs at its refineries. Those cutbacks
may have been responsible for the explosion. BP denies that
The Journal contrasts
BPs soft image with that of hard-nosed
ExxonMobil, which has been demonized even more than
other oil majors for refusing to toe the environmentalist
line on climate change.
The Journal notes that
BP has every right to reduce expenses, and it's impossible
to say whether BP shifted too much money from maintenance
EMMIS TARGETED BY BIG SHARHOLDER.
Martin Capital Management,
owner of an eight percent stake of Emmis Communications
Class A stock, will ask shareholders at the Feb. 13 annual
meeting to drop its dual-stock ownership structure.
The Class B stock, according
to MCM, puts control of the company in the hands of CEO
His Class B holdings give
Smulyan 66.7 percent of the overall voting power at the
Indianapolis-based radio company.
The Class B set-up becomes
contentious when it provides the irrevocable means
for the perpetual entrenchment of a manager whose record
may not otherwise warrant such a privileged 'untouchable'
status, according to MCMs resolution.
The Class B shares allow
Smulyan an opportunity to "disregard the interests
of the majority owners who are essentially powerless to
MCM believes the "one
share/one vote standard of American democracy has been suspended
for far too long at Emmis." The board of directors
takes no position on the MCM proposal, noting that the resolution
is "moot" since Smulyan opposes it.
Smulyan forged a plan
to take the company private last year, but that scenario
Edition, January 24,
2007, Page 5
OF PR FIRMS
HANDLES RADIO STUNT CRISIS.
MacGregor Group is counseling the California radio station
KDND-FM and its parent company following the death of a
woman who participated in an on-air radio contest.
KDND, which is owned by Entercom Communications Corp. and
is at 107.9FM, challenged listeners of its "Morning
Rave" show on Jan. 12 to drink as much water as possible
without going to the bathroom in order to win a coveted
Nintendo Wii gaming console.
28-year-old woman, Jennifer Strange, who placed second in
the contest, was later found dead of apparent water intoxication,
according to the Sacramento County coroner, after participating
in the contest and appearing on-air with the show's disc
jockeys. The county sheriff's department has launched a
criminal probe into the incident and a wrongful death suit
is expected, according to the Associated Press.
has fired 10 employees at the station and cancelled the
morning radio program, following the incident and national
media scrutiny. The KDND website directs visitors to a statement
from Entercom/ Sacramento VP and GM John Geary expressing
sympathy for Strange's death.
Sipkins, a senior VP in AMG's Los Angeles office and a veteran
crisis and public affairs pro, is representing the station.
Entercom, which owns stations across the U.S., has been
a client of AMG since 2005.
C/A ACQUIRES HEALTHCARE, DM
Chicago, has acquired healthcare PR and direct marketing
firm HealthInfo Direct.
HD splits its operations
as Cushman/Amberg HealthInfo Direct for its healthcare practice
and C/A Direct for its direct marketing unit.
Marita Gomez, who heads
the HD healthcare unit, said HD made the deal because of
C/As global reach and staff development program.
Financial terms were not
Lukaszewski Group, a White Plains, N.Y.-based crisis
firm, has relaunched its website with a strong focus on
teaching crisis management. The site, e911.com, now includes
articles, case studies, speeches and lectures written by
veteran counselor James Lukaszewski. He said the e911 site
is for senior staff who want to be truly strategic
and trusted advisors to those they counsel. ...Sally
Stewart, a former USA Today reporter, and
Bobbie Battista, an ex-anchor for CNN, are producing a free
podcast on iTunes about PR trends and strategies. Stewart
penned Media Training 101 (Wiley) and has headed
her own firm since 2002 in Santa Monica. Battista is a principal
at Atamira Communications in Atlanta. The podcast is called
PR Lessons from Sally Stewart and is produced
by Lianne Arnold. ...Chicago-based
Aspen Marketing Services has opened a New York office
to house its PR and experiential marketing divisions. Info:
Communications, New York/Text in the City, for launch
of daily dating advice email and website for women from
a mens perspective.
New York/Kalamazoo Outdoor Gourmet, for PR for its outdoor
entertaining equipment and custom kitchen systems. The work
includes national media relations, product placement, trade
show support and dealer outreach.
Booth & Associates, New York/Somerset Medical
Center, for regional consumer and trade media relations
for the launch of its Sleep for Life Center focused on sleep
PR, Melville, N.Y./DXG USA, digital cameras and camcorders,
as AOR for PR.
Communications, Portsmouth, N.H./Drytek, flooring
products for the building industry, and Staff Hunters, exec
placement in finance, accounting and administration, both
Boston/Conduit, web-based marketing platforms for website
publishers; Gotuit Media, on-demand video; Helium, online
user-generated reference community; Sermo, online community
for physicians, and Q1 Labs, network security.
Partners, Woburn, Mass./Hosted Solutions, hosting
and data center services, Sagentia, tech products in services
across several sectors; Oxy Systems, mobile music and social
networking, and SiteSpect, website conversion optimization
services, all for PR.
Group, Philadelphia/J&J Snack Foods, for marcom
support of its SuperPretzel brand, and Penny Loves Kenny
Shoes, womens footwear, for development of a new marketing
Horner Communications, Philadelphia/
MarketPlace Redwood, retail and food service manager for
Philadelphia International Airport, as AOR for advertising
Ibarra & Associates, Washington, D.C./
National Center for Family Literacy, for public policy and
Communications, Atlanta/Analytic Innovations, financial
sector data management, for comms. consulting, editorial
services, media relations trade show support, web work,
and marketing collateral; and Home Forge Remodeling, for
Group, Boca Raton, Fla./Pop Starz, for PR for its
roster of dance talent and record label. The company, which
trades on the pink sheets, operates dance training centers
focused on hip hop and pop.
PR and Marketing, Hollywood, Fla./
BarCharts, publisher of laminated quick study guides, for
Woodland Hills, Calif./Bentley Motors, for PR and media
relations support, corporate events, sponsorships and special
projects for the luxury car maker in North America, and
Gale Banks Engineering, power enhancement products for trucks,
for media outreach, new product debuts, and special projects.
Edition, January 24, 2007, Page 6
ADDS SOCIAL BOOKMARKS.
Wire has added links on its releases for readers to use
social bookmarking sites Digg, Del.icio.us, and Reddit.
Those sites allow users to bookmark websites and pages and
to share those links with other web users.
EVP of marketing and business strategy Michael Lissauer
said the company sees enhancing its site with social media
features as a key component of its overall strategy of making
content more accessible to journalists, bloggers, investors
also announced it has been recognized by Frances financial
market regulator as an approved disclosure service in that
country. BW says it is the only global commercial newswire
on the Autorite des Marches Financiers list.
DOTSTER, HWH MARKET SERVICES.
Domain registration company
Dotster has unveiled a marketing platform in partnership
with New York PR firm HWH PR/New Media to provide affordable
marketing support for businesses.
Called MyPR, the service
includes PR consulting, press release writing and distribution,
VNR services, social media tools and crisis counseling.
Clint Page, Dotsters
CEO, noted that establishing a presence on the web should
involve promotional efforts as well as purchasing a domain
name and e-services.
INSTITUTE NAMES NEW TRUSTEES.
The Institute for PR has
announced a new slate of trustees for the 2007-09 term.
Elected trustees include
Matthew Anderson, group director for comms. and brand marketing
for British Sky Broadcasting; Ernst Primosch, corporate
VP, Henkel KGaA; Tony Cervone, North America VP of comms.
for General Motors; Thomas Mattia, senior VP of worldwide
PA and comms. for The Coca-Cola Co.; MaryLee Sachs, chairman,
Hill & Knowlton USA, and Arthur Wiese, VP of corporate
comms. for Entergy Corp.
Peter Debreceny, VP of
corporate relations for Allstate, has been re-elected to
chair the Institutes board. Frank Ovaitt continues
as president and CEO.
said it has signed up Waffle House Restaurants for its news
monitoring and measurement services. ...DWJ
Television, Ridgewood, N.J., produced a B-roll and
soundbites package for Vox Medicas Janssen Pharmaceuticals
following the widely covered December FDA approval of the
companys Invega drug, an oral medication for schizophrenia.
Teletrax broadcast monitoring unit has extended its contract
with ABC Television Network to monitor usage of its promotional
content by the networks affiliates. ...PR
Society of America said Norman Mineta, former U.S.
secretary of transportation and current vice chairman of
Hill & Knowlton, and Robert Scoble, a widely read blogger,
formerly of Microsoft, technical evangelist and author,
will headline the Counselors Academy 2007 spring conference
to be held June 10-12 in Los Cabos, Mexico.
Nadler, general partner at Infospace Consultants,
to DeVries PR, New York, as a senior VP in its beauty division.
She was formerly VP of global PR for Ralph Lauren Fragrances,
part of LOreal, and VP of international PR for Revlon.
Holden, senior A/E for Manning Selvage & Lee,
to Walsh Communications Group, New York, as an A/E.
Lally, a portfolio manager for Angelo Gordon &
Co., to PSEG, Newark, N.J., as VP of IR.
Balzar, columnist and correspondent for the Los
Angeles Times, to the Humane Society of the U.S., Washington,
D.C., as senior VP for communications, a new position. Twenty-four
of his 34 years in journalism were at the L.A. Times. He
earlier wrote for the San Francisco Chronicle and
United Press International.
Waller, formerly of Zeppos & Associates, to Kohnke
Hanneken, Milwaukee, as an A/E.
Skow, news producer for Fox Toledo News (WUPW-TV),
to Holt Communications, Elkhart, Ind., as an A/E.
Curin, VP of marketing for Raving Brands! and former
marketing head for Cold Stone Creamery, to The Windsor Realty
Group, Atlanta, as managing partner overseeing marketing,
media and public relations.
Tomek, director of IR and corporate communications
for Andrx Corp., to Applied Digital, Delray Beach, Fla.,
as VP of IR and corporate comms.
Donnelly, previously of Kwittken and Co., to Morgan
Marketing & PR, Irvine, Calif., as an A/E.
Green, former VP of corporate communications at Dynavax
Technologies most recently at JMG Communications, to Kosan
Biosciences, Hayward, Calif., as VP of corporate comms.
She previously held PR posts with Caliper Life Sciences,
Isis Pharmaceuticals, and Rhone-Poulenc Rorer, now sanofi-aventis.
Davies to director of global communications for PricewaterhouseCoopers.
He is based in London. Peter Horowitz, who held the post,
has taken new responsibilities in the office of the global
Parsons, GM of Hill & Knowltons Washington,
D.C., office, has been named executive VP and GM of the
firms New York office as well. She joined the firm
in 1988 in Houston.
Telloni, senior VP and deputy GM for Edelmans
consumer brands unit, to Burson-Marsteller, as New York
market leader. The 39-year-old exec was previously with
FitzGerald Comms. and Ruder Finn.
Stapleton to VP, Walsh Communications Group, New
Dirks to senior A/E, Bader Rutter & Associates,
Kost, a 23-year veteran of EDS in Plano, Tex., has
been named VP of investor relations to take over for Al
Hamood, who was named chief financial officer for the tech
services companys U.S. operations.
Edition, January 24, 2007, Page 7
STATE OF PR ED.
from page 1)
educator is a Ph.D. with significant professional experience.
This rara avis would also be, "aware of the relationship
of the public relations body of knowledge to other communications-related
knowledge, e.g., interpersonal, rhetorical, organizational
and small group, and thus would be able to integrate a range
of knowledge into their teaching and research."
to the report, "Faculty having such scholarly breadth
could develop competing paradigms of public relations that
would be based on different metatheoretical and philosophical
foundations, which could be shared in an interdisciplinary,
multicultural and global context."
through a series of circular arguments, the report manages
to close the door on the possibility of experienced professionals
contributing to PR education. The kernel of the argument:
critical shortage of qualified public relations educators
has become even more acute [since the 1999 report] because
of the increasing numbers of public relations students who
are filling the nation's classrooms."
this critical shortage, the commission's solution is not
more teachers but more Ph.D. programs. The reason? "Colleges
and universities are being pressured even more by their
regional accrediting bodies to fill faculty positions with
candidates having Ph.D.s. As a result, public relations
educators are being valued more for their academic credentials
than for their practitioner experience, which previously
might have compensated for the lack of a terminal degree."
it off on regional accrediting agencies only masks the real
agenda - either to become a research university or to enhance
one's standing as a research university. One of the most
insidious features of higher education today is that virtually
every university aspires to become a research university,
whether or not they have any business doing so.
reasons are many, but in general universities classified
as "Research Extensive" by the Carnegie Foundation
attract more funding, pay better salaries, and offer a higher
plane of perks and privileges, such as teaching fewer courses,
or smaller seminars instead of large fundamentals courses.
from Louisville to Long Beach, Mobile to Mankato, Pensacola
to Pullman, universities insist on hiring Ph.D. faculty
who will contribute to the frequently misconceived mission
of becoming a research university. They don't care if the
terminal degree is in PlayStation 2, or if the doctoral
thesis was about socialization effects of PlayStation 2
on immigrant populations, later published as an article
in The Journal of Immigrant Population Research (circulation
428). They want people like themselves.
and universities that two decades ago were little more than
glorified high schools are requiring the Ph.D. to teach
in an applied field like public relations.
PR shouldn't be taught in universities at all.
pres. of Strategic Comms. in Atlanta, has taught advertising
and PR at three universities.
APR, Fellow PRSA (1/19):
experience at Iona (full-time, 2 yrs.) and NYU (adjunct,
15 yrs.) reflects Bill Hueys views. I've even seen
lawyers with LLB and JD degrees, who incidentally were teaching
"PR and the Law" classes, passed over for others
with Ph.D. or Ed.D. degrees. OUCH.
Nancy Snow, Calif. State Fullerton (1/18):
I share some of Bill Hueys
concerns, particularly as one of those Ph.D. types who teaches
in a College of Communications.
Why the Ph.D. requirement?
Its prestige, plain and simple ... every university
aspires to be research-oriented in order to raise its visibility,
more money, and compete nationally and internationally.
The corporatization of
higher education is a major problem. Perhaps in addition
to allowing PR practitioners the same status as Ph.D. researchers,
we ought to designate some universities as education-first
institutions, and get off this bandwagon of research-first
Hazleton, Ph.D., Professor of Communication, Radford
I didnt know that
my profession (public relations education) was in such bad
shape until I read Bill Hueys guest commentary. On
the other hand, after reading his commentary carefully several
times, I suspect that he may be a graduate of the school
of glittering generalities and hard knocks in public relations.
He makes many claims but provides the reader with little
evidence other than his own personal opinion. Even Richard
Nixon learned that saying something does not necessarily
make it so.
Very few educators have
the practical experience needed to prepare future practitioners.
And PR professionals with years of experience, willing to
give back, do not want to take the time to get advanced
degrees in courses they are more qualified to teach.
Why not have all Ph.D.s
take a sabbatical every five years, without pay, and be
required to get a job outside of education, in government,
with a non profit, a corporation or agency.
What Bill Huey wrote is
brilliant ... and at the same time very similar to a speech
I gave to visiting professors at Cal State Dominquez Hills.
In the speech, I mentioned that the interns that came into
my office lacked the basic skills to work in our profession.
As a result of my lecture, I was hired to teach one night
I lectured frequently
at UCLA and USC. I became the only instructor in the entire
system without a Ph.D and without a masters degree.
This was a 15 year relationship. When I moved to Florida,
no one would hire me. Today I live in the San Jose area
... and the same premise holds, no Ph.D.
Since I am retired, I
would be willing to teach without any compensation... Bill
Huey really hit it on the head.
Edition, January 24, 2007,
counselor Bill Huey has done PR education and the PR field
with his analysis of the academic bureaucratic logjam that
is crippling PR education (pages 1 and 7).
ones suffering are the students who are paying large sums
and only experience a thin slice of what the PR industry
is actually about. Many are still teenagers and easily separated
from their $$.
academic worlds obsession with Ph.D.s springs
from the fact that research colleges get more
in grants than teaching colleges.
as Huey has pointed out, PR is defined through its
practice, like other fields such as architecture.
The ever-shifting sands of PR are hard to capture between
the covers of a book. Students suffer because they are learning
from teachers who have spent little, if any time actually
working in the PR vineyards. Experienced pros are unwanted.
of the PR Student Society of America get some practical
knowledge and much needed mentoring from local PR
pros. But PRSSA, with 9,000 members in 280 chapters, only
reaches a sliver of the one million+ undergrads studying
PR, communications, journalism, marketing, advertising,
etc. The Dept. of Labor reports 11 million 16 to 24-year
olds were enrolled in 3,800 four and two-year colleges as
of October 2005. There are no PRSSA chapters in 3,520 colleges.
An attempt to open PRSA to students in all colleges was
blocked in 2002 by a petition signed by 50 PR profs and
PRSA leaders including 21 past presidents. About 2,200 PRSSA
members graduate in any one year, a tiny fraction of the
communications majors absorbed by business each year.
answer to this woeful shortage of practical PR knowledge
in colleges is the web. The websites of the four
PR trade publications including odwyerpr.com,
could be made available on a blanket basis to all 3,800
colleges for both professors and students. Cost for any
one college could be as low as $100 or $200. If influential
PR professors and PR leaders got behind this idea it would
be implemented. We have studied a half dozen college PR
texts, including three that were recently published, and
find almost no mention of the PR trades, which are far closer
to whats going on in PR than whats being taught
dominant political group in PRSA currently is the Educators
Academy. In the 1960s and 1970s it was New York corporate
and counselor members and in the 1980's the Counselors Academy.
But educators have dominated since then and one indication
is educators took all the big awards at the recent national
conference (Debra Miller of Clark Atlanta Univ.; Carol Hackley,
Univ. of Pacific; Melvin Sharpe, Ball State; Dean Kruckeberg,
Univ. of Northern Iowa, and Bruce Berger, Univ. of Alabama).
Educator national board members are Rhoda Weiss, UCLA; Dennis
Gaschen, Cal. State Fullerton, and Vincent Hazleton, Radford
Univ. They should earn their awards and board seats by helping
to spread knowledge of PR to students at 3,800 colleges
and not just 280. Another task they should take up is halting
the elitist, anti-democracy, anti-press, and anti-communications
policies of PRSA that hurt the image of PR. Also, nothing
is done by PRSA about the poor image of PR in the press.
Members who foot the $5 million h.q. staff payroll deserve
arrival of new PRSA president/COO Bill Murray is in stark
contrast with the arrival in 1993 of COO Ray Gaulke.
Gaulke was introduced to press and members at a cocktail
party thrown by his former employer, Burson-Marsteller (he
headed the Marsteller wing in the 1970s). He worked the
room with ease and set up lunches with reporters. His salary
was announced as $150,000 yearly in a two-year contract
capped by a $25,000 signing bonus, $12,000 in pension, four
weeks vacation and a bonus deal linked to increases in revenues
and membership...Murrays appointment was announced
Dec. 27 (middle of the holiday break) and the cocktail party
introducing him is at 5:30 p.m. Friday Jan. 26 at PRSAs
h.q. downtown. Reporters havent been invited. No details
yet as to salary, length of contract, etc. PR mgr. Cedric
Bess has told members and reporters Murray will not be available
for interviews until he settles in.
Jan. 8 named Omnicom CEO John Wren Agency Executive
of the Year,
saying, First, theres the stock, which soared
over the $100 mark. This was enough to make us gag
since OMC was $107 in 1999 and that was when there were
17 million more shares outstanding. Its hard to believe
Ad Age is that unknowledgeable about OMCs stock. The
full page upbeat article ignores OMCs costly four-year
legal battle over alleged false financial reporting in 2001-2002,
its $3 billion debt and anything financial. Wren, in his
fourth interview in 4.5 years, obviously does not allow
financial questions. The silence of the New York Times
on OMC is deafening...news
item: Time Inc. cuts 289 staffers including 172 from editorial.
Such cuts have got to hurt editorial output. The merest
research into Omega World Travel (1/17NL) would have blocked
Time mag from blasting OWT as a spammer bent
on revenge. Since 2000, Times ad pages
are off 23% to 2,311 while Fortune is down 54% to
2,875 and Sports Illustrated is off 30% to 2,032...both
Time and Newsweek have been surviving on healthScare
ads and stories.
Newsweek Jan. 15 reached a new low with a cover story
on Menopause and more pages on Manopause.
The 70-page issue had 22 pages of health stories (frightening
images of bugs and cells magnified thousands of times, grisly
pictures of internal organs, etc.) and 21 pages of health
ads. Such issues bring in $$ but also alienate readers who
get fed up with reading about diseases and pills to cure
them. Only 2% of those aged 12-24 read the newsweeklies.