The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, January 31, 2007, Page 1
TAKES GLOBAL WARMING GROUP.
Tate|Weber Shandwick is working with the just-formed United
States Climate Action Partnership private sector/environmental
organization, a group that is advocating for controls on
carbon dioxide emissions.
Morgan, chief communications strategist at the Interpublic
group unit, spearheads the effort.
global warming group wants input on environmental legislation
that is forged by the new Democratic Congress. USCAP members
include General Electric, Dupont, Alcoa, Caterpillar, PG&E,
Duke Energy, World Resources Institute, Environmental Defense,
Pew Center of Global Climate Change and Natural Resources
meanwhile, has fortified its media relations and crisis
capabilities with the addition of Nicole Wallace, who was
communications director in the Bush White House, as executive
VP. She was in charge of the Presidents `04 re-election
continues as a political consultant for CBS News. She provided
State of the Union Address commentary, and is a regular
LENOVO CONNECTS WITH WALKER.
Reid Walker, VP of communications
for Honeywells specialty materials division, has left
to head communications at PC maker Lenovo.
Walker takes the reins
as VP/comms. at Lenovo, which acquired IBMs personal
computing division in May 2005. He is based in Raleigh,
N.C., and reports to chief marketing officer Deepak Advani.
At Honeywell, he headed
worldwide communications, media relations, employee communications
and crisis management for the SM unit.
MANERI DIES AT 61.
K. Peter Maneri, who handled
PR during Texaco's landmark discrimination suit in 96,
died of cancer Jan. 15. He was 61.
The energy giant had been
sued by Jesse Jackson and civil rights groups after a tape
emerged from a meeting at which Texaco executives called
black people jelly beans. Texaco paid $176M
to settle the suit, and promised to step up minority hiring
and do more business with black-owned companies.
Maneri spent more than
a decade at Texaco, both here and in the U.K. He left Texaco
for Ogilvy PR Worldwide, where he served as managing director
of its corporate practice. IBM was a client.
In `99, Maneri joined
Computer Sciences Corp. as VP-corporate and marketing comms.
He retired in `06.
DEZENHALL ENTERS PUBLISHING
Dezenhall Resources, the
high stakes communications and marketplace defense
firm, is repping the Association of American Publishers.
AAP, which is headed by
former Congresswoman Pat Schroeder, is eager to fend off
proponents of the free information movement,
according to a Jan. 25 report on Nature.com. The Washington
Post covered the ruckus on Jan. 26.
Publishers of scholarly and technical books/journals fear
that requiring their reports to be placed on open-access
journals and public databases such as the National
Institutes of Healths PubMed Central would threaten
their subscription models. Congress may pass such a bill
Dezenhall reportedly recommended
that AAP stick with simple messages, such as
public access equals government censorship.
Barbara Meredith, VP at
AAP, told Nature that its common to hire a PR
firm when youre under siege.
Meredith refused to talk
to ODwyers about DR but released a statement.
It says though some commentators have expressed surprise
that the publishing industry is making its case about an
important issue that could affect the future of research
and science, the group believes its important to be
clear about serious unintended consequences of government
mandated open access.
Dezenhall told this NL
he does not discuss client work.
PFIZER VISITS GLOVER PARK.
Pfizer, which has announced
plans to slash 10,000 workers from its payroll, has hired
Glover Park Group to lead its healthcare reform efforts.
Susan Brophy, who was
deputy director for legislative affairs in the Clinton White
House, is spearheading that drive. She joined GPG from Time
Warner. Brophy was senior VP in TWs global public
policy office in D.C., and political advisor to CEO Dick
GPG is the home of Howard
Wolfson, chief spokesperson for Presidential candidate and
New York Senator Hillary Clinton, and Joe Lockhart, President
Clintons former press secretary.
Loretta Ucelli, Pfizers
senior VP-worldwide communications, also served in the Clinton
Administration as assistant to the President & director
Pfizer, which markets
Viagra and Lipitor, expects to save $2B in its cost-cutting
move. The $51B drug house is closing five manufacturing
sites, including its Brooklyn plant. That facility is where
cousins Charles Pfizer and Charles Erhart launched the company
Edition, January 31, 2007, Page 2
BID GSA CONTRACT A MISTAKE.
Alexis Doan, who was appointed last April 6 as the first
woman administrator in the history of the General Services
Administration, has admitted it was a "mistake"
to give a $20,000 contract to the Public Affairs Group and
two of its divisions, the Business Women's Network and Diversity
Fraser, who was active in PRSA for many years, founding
and serving as the first chair of its Public Affairs section
in 1981, is president and CEO of the PA Group.
and 30 staffers serve more than 160 Fortune 500 companies,
20 government agencies and hundreds of women, diversity
and communications organizations.
is the founder and president of diversitybestpractices.com,
in which more than 125 Fortune 500 companies and government
agencies are participants.
Washington Post on Jan. 19 did a lengthy feature
on Doan cataloging a number of complaints that have been
made about her administration and leading off the article
with the no-bid contract given to the PA Group for a 24-page
report promoting the GSA's use of minority and woman-owned
told the Post she made a "mistake" in offering
the contract to the PA Group last July, two months after
she was appointed, without taking other bids.
said she was immediately told that this was the wrong procedure
and the contract was canceled.
money changed hands, no contract changed hands," she
told the Post.
Fraser told odwyerpr.com
the same thing. "The contract was canceled within two
weeks and we did no work on it."
BWN provides a clearinghouse for women's business topics
and a network in the U.S. and more than 100 countries.
website, BWNi.com, provides an array of information on women's
business topics. BWN conducts an annual summit and Diversity
is the author of Risk to Riches: Women's Entrepreneurship
in America. Fraser also works closely with LATINAStyle
and Enterprising Women magazines. BWN reaches out
to some 7,000 women's organizations. Fraser has published
The Directory of Women's Assns., Women on Corporate Boards,
Women and Technology and Women and Access to Capital.
JACKSON SPALDING LOVES BARI.
Bari Love, who once ran
Ogilvy PR Worldwides Atlanta office, is now at Jackson
Spalding, the No. 2 independent firm in that city. She counseled
clients such as Burger King, Brand Atlanta, Stiefel Laboratories,
Lipton and Carolinas Healthcare.
Bo Spalding says Loves
tireless work ethic is going to be a big plus
for his firms client roster. That includes Chick-fil-A
Bowl, Home Depot, Coca-Cola, Delta and Publix Supermarkets.
Love, a 20-year PR veteran,
also was executive VP at Fletcher Martin Ewing and president
of PRSAs Georgia chapter.
WM TACKLES CREDIT CARD FEES.
The Merchant Payment Coalition
issued a statement via Weber Merritt to applaud Sen. Chris
Dodd (D-Conn.) who has kicked off hearings on the credit
card industry and the fees that it imposes on consumers.
The new chairman of the
Senate Committee on Banking, Housing and Urban Affairs put
credit cards on notice at last weeks opening
session called Examining the Billing, Marketing, Disclosure
Practices of the Credit Card Industry and Their Impact on
He is worried because
the amount of credit card fees has skyrocketed.
The MPC would appreciate Dodd look at the interchange
fee, the biggest fee consumers have never heard of.
It claims that Visa and MasterCard generated more than $30B
in such fees slapped on merchants in `06.
MPC includes groups like
the Food Marketing Institute, National Council of Chain
Restaurants, and the National Retail Federation.
Christy Moran heads the
MPC account at WM. She is former communications chief at
the National Football Players Assn. and a veteran of Weber
Shandwick and Qorvis.
SITRICK REPS DUBAI HEAD.
Sitrick & Co. provides
PR services to Sheikh Mohammed Bin Rashid Al Maktoum, who
became ruler of Dubai last year.
The Los Angeles-based
firms PR contract is with Dubais law firm DLA
Piper. Sitrick receives a minimum $60K annual fee, and bills
the client from $165 to $695 an hour.
Dubai, one of the fastest
growing economics in the world, announced Jan. 22 plans
to invest $7.5B to establish free trade zones in Africa,
Asia, Eastern Europe and Latin America. It ran afoul of
the U.S. Congress last year after an attempt to take over
control of some U.S. ports.
Sitrick is an independent
firm that is 76 percent-owned by the Michael and Nancy Sitrick
Trust. An ESOP controls the remaining 24 percent.
McGRATH JOINS FD/CHICAGO.
Financial Dynamics has
added Hill & Knowlton's Michael McGrath to its Chicago
office. As senior VP, McGrath reports to Harlan Loeb, director
of FD's litigation practice and fellow H&K alumnus.
McGrath, prior to H&K,
was senior communications and policy advisor to the president
of the American Bar Assn. He handled media relations, legislative
outreach and speechwriting.
McGrath also was in charge
of PR business development for the National Council of YMCA's
Knowledge Management Group. He is slated to become PRSA/Chicago
president in `08.
Day, which has had a long relationship with the People's
Republic of China, is now keeping an eye on Congress for
the Chinese. The firm has a $180K pact to work for the Embassy's
Congressional Liaison Office. JD will monitor and report
on legislation that could affect U.S.-China ties.
Edition, January 31, 2007, Page 3
SENDS OMEGA ITS REGRETS.
magazine, which in its Jan. 5 issue called Omega World Travel
a spammer in a headline, has issued its regrets
for not making it clear that spammer is
merely an allegation by [Mark] Mumma and that the companys
e-mails had complied with federal anti-spam laws.
printed its regrets in its Feb. 5 issue published
Jan. 26 in print and on its website.
full-page Jan. 5 story was headlined, A Spammers
Revenge, and had the subhead: Dont call
a junk mailer that, or you could get sued. His right to
free speech trumps your right to privacy.
was Reynolds Holding, a lawyer who covers legal topics for
Said Time: Omega World Travel has challenged this
article (see their attorneys letter below). Time regrets
characterizing Omega and its subsidiary as spammers
without making it clear that spammer is merely
an allegation by Mumma and that the companys e-mails
had complied with federal anti-spam laws.
carried the response by OWTs attorneys as follows:
article titled A Spammers Revenge (Jan. 15) by Reynolds
Holding, is stunningly irresponsible and defames our clients,
Omega World Travel and its subsidiary, Cruise.com,
who are falsely identified as spammers in that
The article is based on several allegations made over
the past two years by Mark Mumma, a defendant in a defamation
lawsuit filed by Omega against him and his company, Mummagraphics,
alleged that Mr. Mumma engaged in a smear campaign waged
on his many websites to brand our clients criminal
spammers after Omega refused to pay Mr. Mumma $6,250
to avoid a lawsuit he threatened to file.
attorneys for OWT, James P. Hodges and Thomas P. Powell,
further stated that OWT was identified in e-mails to Mumma
and that charges against OWT by Mumma were dismissed by
a federal court and by a federal court of appeals.
the attorneys: Times article has damaged the
sterling reputation of our clients, a reputation that was
built over 35 years by Gloria and Daniel Bohan through their
commitment to their customers and partners to provide the
most professional travel-related services in their industry.
Much of the information about this case was provided to
Time before the article was written.
those facts, and the [court] decisions that vindicated our
clients, they continue to be identified as spammers by Mr.
Mumma, and Time has amplified that accusation through its
considerable credibility and distribution. Nothing could
be further from the truthOmega and Cruise.com are
JPMORGAN UPGRADES SIRIUS.
Sirius Satellite Radio
earned an upgrade on its stock by JPMorgan to "overweight"
from "neutral" as investors look for a merger
deal with archrival XM Radio.
The bank likes Sirius'
growth prospects and feels a pact with XM may be hammered
out by the end of the year.
Sirius, on Jan. 9, announced
an $82M stock payment to its poster boy host, Howard Stern,
as subscriber growth exceeded target goals set out in the
shock jock's contract by more than two million.
The Stern pact, which
went into effect in October `04, established an end of year
'06 goal of 3.5M subscribers.
The New York-based company
wrapped up the past year with 6.0M listeners.
BARTIROMO CITED IN CITIGROUP
The Wall Street Journal
reported Jan. 24 on its front page that Citigroup wealth
management unit chief Todd Thomson was ousted last week
in part because of expenses connected with CNBCs anchor
The 45-year-old Thomson,
who was considered CEO material, used more than $5M to sponsor
a TV program on the Sundance Channel that was to feature
Bartiromo and Robert Redford.
That show, sponsored by
Citigroup's Smith Barney, was to have Bartiromo host a segment
on the "financial aspects of environmental innovation
in business," according to the WSJ.
Thomson did not clear
the program with Citigroup CEO Charles Prince. He viewed
the tie-in as a "creative way" for Citigroup to
support "green" issues.
Prince, who is in a cost-cutting
mode, had ordered Thomson not to spend any more money on
That edict was issued,
according to WSJ, after Thomson arranged in November for
the anchor to speak at meetings of Citigroup clients in
Hong Kong and Shanghai.
Thomson flew to Asia with
Citigroup execs, but returned on a private corporate jet
with Bartiromo, reports the WSJ.
Kevin Goldman, spokesperson
for CNBC, says Bartiromo asked for permission before flying
with Thomson, and CNBC paid for her flight.
Bartiromo hosts CNBC's
"Wall Street Journal Report with Maria Bartiromo."
She will not do the Sundance program.
CNBC issued a statement
that said Bartiromo had done nothing wrong.
MEREDITH ACQUIRES SOCIAL MEDIA
Meredith Corp. has acquired
New Media Strategies, an online market intelligence and
word-of-mouth-marketing firm. Meredith played up NMS' social
media marketing strategies and information on that sector
in announcing the deal.
NMS will continue under
that name in its base of Arlington, Va., where it staffs
nearly 70. It will operate under Meredith's integrated marketing
Meredith publishes 26
subscription magazines like Family Circle and Fitness,
and more than 200 special interest publications.
news continued on next page)
Edition, January 31, 2007, Page 4
Image Continues Low.
Wall Street Journals eighth annual ranking
of the best and worst corporate reputations, due out this
week, will show that most members of the general public
have a low regard for corporate America.
news editor and senior writer Ronald Alsop told a seminar
on reputation management last week at New York University
that while he could not reveal specific results of the survey,
he could say that a trend of five years concerning corporate
reputation has continued.
percent of respondents, in answer to the question, "How
do you rate corporate America's reputation in general?"
answered "not good" or "terrible."
He said consumers do not see companies living up to their
word. The answer, he said, is for companies to be more "sincere."
Salaries Said to be Causes
New drivers of the public's
low opinion of companies, said Alsop, who is the author
of The 18 Immutable Laws of Corporate Reputation,
are stories about escalating CEO salaries and the backdating
Other speakers on the
program, moderated by John Doorley, director of the NYU
M.S. program in public relations and corporate communications,
were Helio Fred Garcia, NYU adjunct professor; Barri Rafferty,
partner and director, Ketchum/New York; Dennis Garritan,
associate professor, M.S. in Human Resource Mgmt. at NYU,
and Bruce Baulch, senior director, information technology,
NYU Medical Center.
CRS is New
Focus of Companies
One big change from eight
years ago, said Alsop, is that corporations are now focusing
more on corporate citizenship and corporate social responsibility.
The biggest challenge,
he said, is communicating CSR without appearing to
be insincere or self-serving.
Virtually all of the respondents
(97%) said companies should be responsible to all of their
stakeholders including communities, employees, the environment,
etc., and not just to their stockholders.
Nine of ten respondents
say it's okay for companies to tell the public about their
acts of good corporate citizenship.
Half of the respondents
said they would be responsive to ads about such good acts
while half said they would only be receptive to more low-key
means such as mentions in the annual report or on the company
Cause Own Problems
Garcia said companies
in most instances "inflict their own wounds" and
are slow to recognize faults. CEOs are surrounded by people
who like to report good news, he said.
Above all, he continued,
companies must not appear to be "indifferent"
to the welfare of the public during a crisis.
The "timing and quality"
of the response is important in a crisis situation, he said.
"Flailing and looking helpless" in a crisis does
not do the corporate reputation any good, he said.
WERDEN: USE CAUTION WITH BLOGS.
Publicists have to be
careful when dealing with bloggers because some of them
play fast and lose with the facts, Bob Werden, co-founder
of Entertainment Publicists Professional Society, told the
groups winter mixer held at the Los Angeles Times
A blogger could write
that the world is flat and that nugget could remain forever
on the Internet, he explained.
Jim Arnold, an independent
publicist in Hollywood, feels the jury is still out on blogs,
and that it will take years before leaders emerge in the
Technorati reports there
are more than 61 million blogs and about 175,000 new ones
created each day. Thirty-four percent of the group identify
themselves as journalists.
While Hollywood publicist
Ron Carter criticized bloggers who publish then apologize,
Lance Webster, of LW Communications, noted that the mainstream
media also make mistakes. "Does TMZ.com
get it wrong sometimes, yes, but so do TV newspaper critics,
and we've had entertainment critics since the '20s and '30s."
Webster, who produces
TPEC Guide, a media reference directory for entertainment
publicists, said it is all about "who pays attention
to the news they generate and which blog gets the breaking
The former EPPS secretary
provided the following advice for pitching blogs: 1. Identify
and monitor relevant blogs that cover your clients or industry;
2. Visit about 10 -15 and determine which ones appear to
do a good job; 3. Check back when you find a good match
and subscribe to them; 4. Don't call bloggers, email them
they're always online, and 5. Mostly importantly, update
them. Bloggers don't have the same limitation of a newspaper
"People who trust
TV critics and writers will trust their blogs, but it is
a delicate dance," said Webster.
Amy Morganroth, a student
from Loyola Marymount, won an O'Dwyer's Directory at the
BUSINESS 2.0 HONORS
Wal-Mart tops Business
2.0's list of the "dumbest moments in business"
in `06 for its "attempt to put a smiley face on its
tarnished image" by hiring "heavy duty PR firm
Edelman, which set about using tactics derived from political
races to reverse perceptions of the giant retailer."
The result: "candidate
Wal-Mart becomes the most popular politician since Spiro
B2.0 decided to "award"
Wal-Mart five other spots on its list because the retailer
suffered such a stunning series of PR gaffes.
Those included recruiting
former United Nations Ambassador Andrew Young, who then
accused Jews, Koreans and Arabs for ripping off black communities;
the messy ouster of marketing ace Julie Roehm, and the bogus
blog from Edelman about camping in store parking lots and
happy Wal-Mart workers.
Edition, January 31,
2007, Page 5
OF PR FIRMS
GAUGES CEO TURNOVER.
number of CEO departures at 500 global companies tracked
by Weber Shandwick fell to 74 in 2006 from 83 in 2005.
continued to see the most CEOs exiting, representing 18
percent of the departures (33), up from 15 percent in 2005.
CEOs stepping down in North America fell from 34 in 2005
to 18 in 2006, an eight percent drop.
top five countries experiencing CEO churn were the U.S.,
Japan, Britain, France and Germany, the latter which jumped
into the top five this year.
percent of CEOs retired or left office for reasons like
planned succession, promotion to chairman or a new post
outside of the company. Nearly one-third were fired, while
the rest departed because of mergers, illness, or governance
noted that insider executives continue to outnumber outsiders
65 percent in 2006 and 67 percent in 2005. WS also
pointed out that slightly more CEOs depart in the third
and fourth quarter (26 percent and 28 percent, respectively)
of 2006, a reverse from 2005 when the first two quarters
saw the most turnover.
RIESTER ADDS HISPANIC FIRM.
PR and advertising firm
Riester has acquired Hispanic marketing firm Grupo Ñ
Advertising. Both firms are based in Phoenix.
Current clients to be
served by the merge include Coca-Cola, Herdez Salsa, Maricopa
Community Colleges, and the Arizona Lottery.
SCG ALIGNS WITH INFOITION.
Group, Silver Spring, Md., has aligned with media intelligence
company Infoition to offer integrated PR and media monitoring
SCG president Marc Hausman
said its no longer enough to provide one-dimensional
PR services. He praised the deal for allowing clients
the ability to mount a better rapid response to breaking
Infoition has worked for
businesses, the Executive Office of the President, and Capitol
Advertising & PR, Cleveland, has marked its 70th
anniversary with a logo redesign and the new tagline Building
Brand Leadership. ...Brodeur,
an Omnicom PR unit, has tapped Vietgate Communications as
its exclusive partner in Vietnam, the 14th country where
Brodeur has a presence or affiliate. Vietgate has operations
in Hanoi and Ho Chi Minh City....The
Hastings Group is publicizing the doomsday warning
issued by the Bulletin of Atomic Scientists that the world
stands on the brink of a "second nuclear age"
due to a "deteriorating state of global affairs."
BAS ran a The Clock is Ticking ad in the Jan.
17 New York Times. The group cited North Korea's
nuclear test, Iran's nuke program, failure to secure nuclear
materials that could be used in a terror attack, and the
existence of 26,000 warheads in the U.S. and Russia.
Group, New York/The Hyperfactory, mobile advertising
and marketing; Origin Digital, IPTV, digital video and broadcast
content, and eBureau, online advertising scoring and analytics,
for PR, web development, and other marketing communications
Klores Communications, New York/National Sports Marketing
Network, sports industry trade group, for a comms. program
including message development, executive profiling and PR.
Worldwide, New York/3rd Dimension, mobile marketing
and applications, as AOR for PR.
Magrino Agency, New York/Rocco Forte Hotels, to oversee
all of its U.S. PR efforts.
Communications, Mine Hill, N.J./United Media, licensing
arm for Raggedy Ann and Andy, for a PR campaign to get Raggedy
Andy enshrined in the National Toy Hall of Fame in Rochester,
N.Y. Catan helped Raggedy Ann get inducted with a national
effort in 2002. The dolls are sister and brother.
Collins & Co., Buffalo, N.Y./Calspan Innovations,
for PR counsel and development of a corporate identity.
Bethesda, Md./American Academy of Orthotists and Prosthetists;
MedSculpt, and American Veterinary Medical Assn., for broadcast
Washington, D.C./Televate, public safety consulting, for
Communications, Washington, D.C./Golden Boy Promotions,
to manage overall PR for the May 5 boxing match between
Oscar De La Hoya and Floyd Mayweather in Las Vegas. The
firm has handled Mayweather as a client for the last two
High Point, N.C./Louisiana-Pacific Corp., building products
manufacturer, for PR for its five branded product lines
and corporate comms. projects.
Arketi Group, Atlanta/Empagio, human resources outsourcing
services, for marketing, messaging and PR.
PR, Knoxville, Tenn./The Bluffs, condo project; J.A.
Fielden Co., non-residential construction; First State Financial,
bank; Service Leadership, consulting and benchmarking firm,
and Johnson Architecture.
Cleveland, Ohio/Avery Dennisons specialty tape division;
the Natural Magic division of HOMAX Products; TopForm, and
Braden Sutphin Ink Co.
Layne & Co., Farmington Hills, Mich./Michigan
Restaurant Assn., as AOR for PR.
Associates, Boulder, Colo./Escape Media Group, marketer
of Grooveshark, an online music brokerage, and FEED Tribes,
mobile payment services, for strategy and comms.
San Diego/San Diego Service Authority for Freeway Emergencies,
for its mobile call box program; Hospitality Inc., and Royal
India, for PR and marketing communications work.
Edition, January 31, 2007, Page 6
NAMES EARNED MEDIA CHIEF.
McLaughlin was promoted to manager of earned media strategy
at broadcast PR company D S Simon Productions, New York.
oversees development and execution of news products like
satellite media tours, video press kits, and radio and web
has been with the broadcast PR company for six years.
BUSINESS WIRE OFFERS GOVERNANCE
Business Wire has produced
an investor relations portal to help clients with little
tech savvy build and manage compliant corporate governance
a free service for BW clients, allows non-technical
users to produce governance sections for existing corporate
sites in accordance with Sarbanes-Oxley and U.S. Exchange
The service is offered
through a deal with Business-to-Investor Inc.
The service is based on
six modules for governance documentation, including biographies
for management and directors, governance committees, and
Section 16 filings.
MULTIVU PUTS DIGITAL CONTENT
MultiVu, the broadcast
and multimedia division of PR Newswire, has added a service
to put video and digital assets online for media and other
The platform, Premium
Online Press Pages, hosts three windows of video content,
as well as other assets like high-resolution photos and
audio files online. Those pages are available on PRNs
media website and can be placed on a company site or media
MultiVu stresses that
the web pages for the service are available on a per project
basis and do not require extended contracts for hosting.
The service was used for
Barr Pharmaceuticals recent $2.5B acquisition of Pliva.
That page is at www.prnewswire.com/broadcast/25901/.
Media Group recently tapped lead generation firm Reardon
Smith Whittaker to identify and secure new clients.
Applegate CEO Susan Applegate said outsourcing that aspect
of its business allows the company to focus on its clients
first. RSW focuses on developing leads for advertising,
PR and design agencies. ...The
NewsMarket, an online corporate video hosting company,
has been named one of AlwaysOn Medias top 100 private
digital media companies. TNM and others on the list were
feted at AOs executive summit this week in New York.
... Jennifer McLean,
a former advertising executive who runs the Nascent Group
in Irvine, Calif., has penned an ebook, The Credibility
Factor, about brand credibility. McLean said she aims, through
a three-phased approach, to get executives to think like
strategists and marketers rather than sales reps or engineers.
The 103-page tome is $24.95 and can be downloaded on payment.
A hard copy edition is expected to be published in the spring.
Moskowitz, former managing director and partner for
Clark & Weinstock, to Brunswick Group, New York, as
Mueller, senior VP/executive group director, Publicis
Dialog, to Brushfire, Cedar Knolls, N.J., as senior VP/MD.
He oversees the firms PR and advertising work for
the New Jersey Lottery. Sarah
Rohlfing, a publicist for Cendants travel and
distribution division, joins as an A/S on the N.J. Office
of Travel and Tourism account.
Rosenwald, marketing specialist for Dancing Deer
Baking Co., to Callanan & Klein Communications, Boston,
as a senior A/E. Jennifer
Remis joins as an A/C.
Tobias, senior scientific writer, Trinity Communications,
to Dudnyk, Horsham, Pa., as senior VP of scientific and
strategic services for the healthcare marketing communications
Johnson, A/M, Faltrolled Steel, to Forge Communications,
Pittsburgh, as business development director.
Walcoff, principal, Chesapeake Communications Group,
to Washington Partners, Washington, D.C, as senior VP for
Kapica, global director of nutrition for McDonalds
Corp., to Ketchum, Chicago, as VP and director of global
health and wellness for the firms food and nutrition
practice. She was formerly senior scientist and director
of nutrition education at The Quaker Oats Co.
Meyer, worldwide managing director of knowledge and
insights for Burson-Marsteller, to GolinHarris, Chicago,
as senior VP of research.
Molina, a veteran network correspondent for NBC News,
to communication training and crisis firm Shelton &
Caudle, Houston, as an executive trainer. Molina served
as NBCs space correspondent and previously headed
its Chicago bureau.
Nicoletti, A/E, Witherspoon Advertising & PR,
to Blanchard Schaefer Advertising & PR, Arlington, Tex.,
as a senior A/M.
Hass, president of Hass Marketing Communications,
to APCO Worldwide, Sacramento, as a VP. Hass worked with
APCO on a fall ballot initiative in 2006. Emily
Johnson, former director of strategic outreach initiatives
for PhRMA, joins APCO as a public policy advisor.
Huwendiek, former head of marketing and communications
for ABN AMROs global markets unit, to Cognito, as
managing director to oversee the New York and London firms
Oiesen to president, Dovetail PR, Los Gatos, Calif.
Oiesen joined the firm in 1996 and has been a senior VP.
Mark Coker, founder of the firm, serves as CEO.
Scheibel, principal, Scheibel Halaska, Milwaukee,
has been elected to the Midwest regional board of directors
for the Society of the Plastics Industry.
Edition, January 31, 2007, Page 7
ARE VALUABLE ASSET IN PR.
a doctorate is not only the best preparation for doing research
and publishing articles and papers, it is also the best
preparation for teaching at the college or university level,
according to Linda Morton, Ed.D., and professor emeritus
at the University of Oklahoma. [She provided this rebuttal
to last weeks column by Bill Huey.]
candidates learn to do research, to systematically analyze
techniques and potential solutions based on the experience,
opinions and actions of many people.
sets up perimeters to objectify findings so that they can
be generalized to advance a field and build a body of knowledge.
It replaces assumptions, biases and myth with knowledge.
Learn More than Theory
learn more than theory and research principles and practices.
They also learn how to be teachers. The student normally
teaches as part of a graduate assistantship.
known many practitioners who mentor an intern or new graduate.
They like the experience and assume that they will be good
mentoring is not at all like teaching. Mentoring is informal,
personal, and usually a one-to-one relationship. Teaching
is a formal, less personal relationship between the educator
requires its own set of skills, processes and procedures
that must be learned. Most doctoral degrees require at least
one course in teaching, and all provide much mentoring between
professors and graduate students about teaching.
of PR Profs Analyzed
with doctorates account for just over half of those teaching
PR, according to a study I did with Prof. Fred Beard of
the University of Oklahoma.
studied the resumes of educators submitted to the Accreditation
Committee for Education in Journalism and Mass Communication.
this study, 103 programs were representatively sampled and
18 were selected to represent programs ranging from major
research universities to small four-year colleges.
selected programs had submitted 223 faculty resumes as part
of self-studies for accreditation.
research techniques taught in the doctorate programs were
followed to acquire the following information from the 223
held: we found that educators with Ph.D.s comprise
52.5% of the faculty positions. Educators with masters
degrees comprise 35.4% and those with bachelors degrees
hold another 6.3% of faculty positions.
remaining educators either didnt report their degrees
(8) or had just not completed their dissertations (5).
we found that educators with masters degrees teach
more credit hours per week than those with doctorates, but
both teach more than educators with bachelors degrees,
who allotted the most time for publishing.
experience: educators with bachelors degrees have
the most professional experience with a mean of 29.14 years,
followed by those with masters degrees with a mean
of 18.97 years. Those with doctorate degrees had a mean
of 12.15 years.
and presentations: educators with doctorate degrees not
only publish the most research articles, but also the most
professional articles. They also present more to professional
research should put some of Hueys claims about PR
education into perspective.
GECZI HEADS ASHTONS
Michael Geczi, a financial
PR veteran of several firms, has been tapped by Ashton Partners
to head its corporate communications practice as an executive
He was recently a managing
director for the Torrenzano Group in New York, heading its
transaction practice. Geczi previously opened APCO Worldwides
New York office. He also worked overseas for Edelman (head
of its Asia-Pacfic financial unit) and Sitrick & Co.
(Los Angeles and Moscow), counseling clients like Yukos
Oil, Royal Ahold and the Russian government.
He earned his financial
stripes as VP of media relations for Merrill Lynch Capital
Markets and senior managing director at Ogilvy Admans &
Rinehart. His PR career followed 17 years in journalism
writing for the Wall Street Journal and Associated Press,
Ashton Partners has offices
in Chicago, San Francisco and Boston.
F-H PUSHES ENERGY SAVING.
Fleishman-Hillard is promoting
the Alliance to Save Energy, a private sector/government
group, formed to encourage policymakers to push for energy
The ASE has broken an
ad campaign in publications read by lawmakers/staffers such
as Roll Call, National Journal and Congress
Daily. There is a banner ad on the Washington Post website,
and a sponsorship on National Public Radios D.C. affiliate,
The Power is in
Your Hands campaign challenges policymakers to adopt
simple legislative measures that would result in reduced
The campaign is supported
by more than 30 groups including Dow Chemical, Duke Energy,
National Assn. of Manufacturers, U.S. Chamber of Commerce,
3M and the Environmental Protection Agency.
SILVER NAMED GCI CONSUMER
Andrew Silver, who was
executive VP at Ogilvy PR Worldwide, is now at GCI Group.
He is executive VP of its North American consumer practice.
At Ogilvy, Silver handled
PR for BP, Johnson & Johnson, Unilever and Luxottica.
Earlier, he was at Edelman and worked on the Dove campaign.
He also headed Edelmans Shanghai office.
Silver is based in GCIs
New York office. He will coordinate PR for clients such
as Whole Foods, Nike, Remy Martin, Darden and Schick.
GCI last week also announced
the creation of two new specialty units. Steve Bonsignore
will lead the sports marketing sector, while Melissa Schumer
will oversee interactive entertainment.
Edition, January 31, 2007,
is a Brief History of PRSA for the benefit of its new president/COO
Our coverage dates back to 196245 years or three-quarters
of PRSAs 60-year history. We covered PRSA as ad columnist
for the N.Y. Journal- American from 1962-66 and then
in our own NL.
its first 30 years, PRSA operated under an unethical code
that barred members from pitching each others accounts
or jobs and barred them from working on a contingency basis.
Oddly, it was okay for them to pitch the accounts/jobs of
The Federal Trade Commission,
in a mid-1970s crackdown on window-dressing ethics
codes, visited PRSA in 1976 and told it to amend its code.
Every time members of some group want to cut down
on competition, they get together and call themselves a
profession, an FTC staffer told this NL. The Assembly
refused, saying the counseling business would become a
jungle. So the FTC in 1977 forced PRSA to sign a formal
consent decree and publicize this to members nationwide.
Besides being unethical,
the code only said members had to be prepared
to reveal a client behind a release but not actually reveal
it. Ethics chair Bob Frause, investigating a high profile
case in 1999, said PRSA was powerless in the
face of member recalcitrance and the code was defunct.A
new code was adopted with no enforcement mechanism.
1976 to 1995 (19 years), PRSA distributed packets of articles
clipped from sources such as Ad Age, New
York Times, PR Quarterly, this NL and other PR
trades plus whole chapters of textbooks. Volume grew so
big (3,800 packets yearly in the early 1990s) that copies
were made and sent with a request for their return. This
anthologizing activity had a $65,000 gross profit
in one year. A triple gate-fold flyer advertised nearly
1,000 types of packets ($55 for non-members, $17 for members).
None of the authors was ever asked for permission. PRSA
admitted the improper copying but wouldnt pay them
a nickel. The authors hired a lawyer but were told costs
could reach $200K+ since PRSA was certain to counter-sue.
What were the ethical sensibilities of leaders, members
and staff that allowed decades of anti-trust behavior and
theft of authors works?
Control of PRSA flipped
in the 1970s from the big New York companies and PR firms
to smaller chapters when the Gang of Four (Pat
Jackson, Frank Wylie, Carl Hawver, Ken Smith) ousted the
New Yorkers. This NL had revealed in 1969 that leaders of
PRSA mostly came from private New York-based groups such
as PR Seminar and the Wise Men. Jackson said that 2% of
members (the big names) were controlling it.
All four became PRSA presidents, Hawver in 1974, Smith,
1977, Wylie, 1978, and Jackson,1980. The presidency is much
coveted because it not only looks good on a resume but includes
a year of virtually unlimited expenses, free lifetime dues,
and free lifetime passes to the annual conference (worth
populist board, packing the Assembly, allowed
chapters to balloon from 60 in 1970 to 100+ in the
1980s, some with as few as ten members but the voting power
of a chapter with 100. Solo PR pros now became presidents
instead of VPs of big companies like Kerryn King of Texaco
and Don McCammond of American Can and heads of major PR
firms (George Hammond, Kal Druck). The populists chased
New York PR pros from the staff when Betsy Kovacs took over
as COO in 1980. Staff and officers adopted Jacksons
attitude to the press (duck em and screw em).
They splurged on their favorite program, APR, disdained
by New Yorkers. APR lost $2.7 million from1987-2001. In
2000, when 246 new APRs were created at a net cost of $441,467,
the average subsidy per new APR was $1,794. After spending
four years and $250,000 on a new test that debuted in 2003,
PRSA found few takers either in itself or in other groups.
smaller chapters and solo PR pros had their way with APR
but not when they wanted to move h.q. out of New York. Seven
cities argued for the move in the mid-1980s and the Assembly
voted twice to do it. The staff threatened to quit en masse
and the board over-ruled the Assembly and permanently canceled
the spring Assembly.
The era of staff dominance
of PRSA was illustrated by the move of h.q. downtown for
13 years, thus saving the jobs of staff while eliminating
use of h.q. by New Yorkers (an element in PRSA feels New
Yorkers should have no more use of h.q. than a chapter in,
say, Des Moines). Staff and leaders canceled the printed
members directory (without asking the members). This
was so arduous a task that the directory started coming
out in October and in 2000, staff just skipped that years
edition. Killing the directory freed staffers (payroll:
$5 million) to spend even more time on their true love,
the annual conference, which attracts 4% of members and
loses upwards of $2M.
PRSA fears is a major medium doing a 60th anniversary story
on it this year. Debra Miller, first African-American president
in 1997, was slated to be kicked off the board because the
board feared she would attract too much attention to PRSA
in its 50th anniversary year.
When she won election
as a write-in candidate, the board claimed PRSA was chartered
in 1998 although its directories had said PRSA was founded
in 1947. PRSA even sought a stamp saying 1947-1997.
Murray, to show he
has any power, must hire a CPA staffer.
No individual CPA would allow the misleading financial reports
that PRSA gets away with including failure to defer at least
$2M in dues income; failure to fully report staff time on
the annual conference, and the recent removal of $2.5M in
administrative costs from 13 activities. CPA firms will
sign off on almost anything as Arthur Andersen, etc., proved.