The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, February 7, 2007, Page 1
FOUNDATION EYES PR FOR ROAD SHOW.
World Trade Center Memorial Foundation has issued an RFP
for a national road show designed to engage the national
public and raise funds for a memorial to honor the victims
of the 9/11 and the 2/26/93 terror attacks.
Foundation wants to create a mass, national participatory
campaign to build broad-based support for the memorial
and museum that is expected to attract more than five million
visitors a year. It has already raised $253M of its targeted
tour is to reach 15-20 local markets, and will feature steel
beams that will be used in the construction of the WTC tribute.
will have a chance to sign the beams or offer a message
to be archived at the memorial and museum.
PR firm also is expected to identify and rope in sponsorships
of the interactive traveling show.
is a mandatory pre-proposal conference set for Feb. 12 at
the Foundations headquarters at One Liberty Plaza.
go to [email protected].
(with projected fees) are due Feb. 28. Oral presentations
are slated for March 2 and the winner is to be announced
on March 15.
Rasic, VP-PA/communications at the Foundation, has more
info about the RFP. She can be reached at 212/227-7722.
MOTOROLA PLUGS INTO JFWBK.
Motorola is using Joele
Frank, Wilkinson Brimmer Katcher to buttress its media staff
to deal with news that activist investor Carl Icahn plans
to run for a seat on the board of the communications gear
Icahn told the press on
Jan. 30 that he bought Motorolas stock because it
was cheap. He wants the Schaumburg, Ill.-based
company to use its $10.5B cash stockpile to purchase stock.
Motorola CEO Ed Zander
has been under pressure for the companys spotty financial
performance. He announced in January a plan to slice 4,500
jumped seven percent to $19.58 on news of Icahns investment.
Thats off from the $26.30 52-week high.
Matthew Sherman, who heads
the account at JFWBK, referred this call to Motorolas
Paul Alfieri, Motorolas
spokesperson, said JFWBK was not specifically brought in
to counter the Icahn threat.
The firm is working on
a range of projects, he said.
GETS 42 MONTHS.
Los Angeles head Doug Dowie received a 42-month sentence
for his role in bilking the citys Dept. of Water and
Power of more than $500K. Dowies deputy, John Stodder,
who admitted wrongdoing in a letter to court, got 15 months
of jail time that is to begin March 30.
U.S. District Judge Gary
Feess said ex-Marine Dowie would intimidate and bully his
subordinates in order for the office to make its numbers.
He then insulated himself by not looking at the bills
they fraudulently inflated, according to the Los Angeles
Dowie, 58, told ODwyers
that he is innocent and plans to appeal. The former FH exec
noted that David Wiggs, who headed DWP when Dowie was convicted
of ripping it off, does not believe that he is guilty.
Wiggs attended the sentencing
hearing and wrote a letter to Feess attesting to Dowies
honesty. Any overbilling, according to Wiggs, was a mistake
rather than a crime.
Dowie believes the trial
should send shudders down the spine of anyone
running a large PR office. He says only a handful of office
heads review every worksheet and bill, and that he was singled
out by the Judge as a way of insulating myself from
Dowie doubts few
general managers could withstand this level of intense scrutiny.
FERRARO RETURNS TO WASHINGTON.
Geraldine Ferraro, the
former Vice Presidential nominee who has led Global Consulting
Groups public affairs unit in New York, is returning
to Washington for a post with Blank Rome Government Relations.
The move reunites her
with Blank Rome senior principal Peter Peyser, who was a
House aide for Ferraro when she was a Democratic Representative
for New York on the House Committee on Public Works and
Ferraro joined Huntsworth-owned
GCG in New York in 2003 from GolinHarris. She will serve
as principal with Blank Rome, a Republican-heavy shop in
D.C. , while retaining a senior consulting role with GCG..
Shopping Network is looking to hire a VP-partner relations.
A focus is to develop smooth communications between HSN
and its vendor network.
HSN, which is a part of Barry Diller's IAB/Interactive,
wants a person with more than seven years of experience.
Marketing communications experience is a big plus. The job
is in St. Petersburg. Arnold Huberman Assocs. (212-545-9033)
is handling the search.
Edition, February 7, 2007, Page 2
SEEKS PR FOR ANTI-METH PUSH.
has begun an RFP process to award a three-year, $28.5M advertising
and PR contract to combat methamphetamine use in the state.
passed alcohol as the states primary drug of abuse
in 2001. An estimated 34.3 percent of Californias
treatment population has a meth problem and California counts
40 percent of all admissions nationwide for treatment for
hefty pact could be split between an advertising and PR
firm or be awarded to a single agency.
for the statewide effort will target two priority
audiences - white and Latino gay men between 18 and 49 years
old, and white, Latina and Asian Pacific Islander
women of child bearing years (12-25).
RFP is available on the states Dept. of Alcohol and
Drug Programs website.
Firms must submit letter of intent to pitch by Feb. 12.
PR firms must have at least $4M in annual billings over
the last three years to handle the account.
Worldwide has established a government oversight, regulation
and compliance unit as the Democratic Congress launches
a series of investigations into the Iraq invasion, global
warming, healthcare and other hot button issues.
Riegle, chairman of APCOs government relations unit,
is co-head of the new practice. He was the Democratic Senator
from Michigan (`76-`94) and a Congressman before that.
Jarrell, a CBS News veteran who covered Three Mile Island,
Persian Gulf War, and the crash of TWA Flight 800, is the
other co-head. He will handle media training duties.
and Jarrell also will draw upon APCOs deep bench of
includes former Reps. Don Bonker (D-WA) and Richard Swett
(D-NH); B. Jay Cooper, ex-deputy White House press secretary
and deputy assistant to Presidents Reagan and Bush; Myron
Marlin, ex-PA director at the Justice Dept, and Jennifer
Millerwise Dyck, ex-Central Intelligence Agency PA head
and former deputy communications director for Bush-Cheney
LOOKS FOR PR CHIEF.
Museum of Contemporary Art in Los Angeles is looking to
hire a communications director, a new position, to oversee
PR, media relations, marketing and development of collateral
materials for internal and external consumption.
successful candidate has a minimum of five years of experience
(visual arts background is a plus) and contacts with national
and local reporters.
job requires close ties with MOCAs chief curator to
plot promotional activities and outreach to sponsors and
staffers at other art institutions.
and cover letters with salary requirements go to Nancy Duggan
at [email protected].
Her phone is 213/621-1758.
MARKETING FIRM TO PAY $2M.
Broadcasting and guerrilla marketing firm Interference Inc.
have agreed to pay $2M to compensate Boston and area communities
for the terror scare sparked by a Cartoon Network marketing
Massachusetts Attorney General announced the deal Feb. 5,
noting the campaign, which featured small electronic devices
blinking from bridge girders and other sites around the
city, crippled public transportation, and caused traffic
snarls at a cost of thousands of dollars.
deal includes $1M for state and local agencies to cover
expenses incurred from discovering the 30 devices last week.
Turner has also thrown in $1M in "goodwill funds"
for homeland security operations.
a three-paragraph, unsigned statement that was part of the
deal, the two entities apologized and took responsibility
for the "unconventional marketing tactic that we authorized."
campaign to plant blinking electronic signs in Boston and
nine other cities was aimed to promote "Aqua Teen Hunger
Force," a TV show on Cartoon Network, which is owned
CALLS ON LEVICK.
Strategic Communications has been retained by the Executive
Office of Dubai to assist with an array of legal and other
issues for the emirate.
D.C.-based Levick joins a Dubai PR roster that includes
Hill & Knowlton and Sitrick & Co. H&K is working
with the Executive Office to promote understanding
of Dubai globally, while Sitrick provides PR services
for Dubais new ruler, Sheikh Mohammed Bin Rashid Al
Ellis, senior VP for Levick, said the firms work is
not as broad as the mandate H&K has with the Executive
Office. We plan to be working with TEO as long as
we are needed, and officials there will determine that,
this month, Levick handled media for a fire at a large construction
site that killed four and injured more than 50 workers.
Levick, who lectures widely on PR and legal issues, spoke
in Dubai in February 2006 on dealing with an increasingly
Western media globally.
DRIVES INDIAS AUTO ASSAULT.
Titan Agency outlasted 10 firms in a competitive pitch to
brand and launch Mahindra cars and SUVs in the U.S. Mahindra
will be the first line of India-made cars and SUVs distributed
CEO Tony DeMartino expects Mahindra billings of $400K this
year. That is expected to rise to more than $3M annually
Vehicles, Alpharetta, GA, is the exclusive distributor for
Mahindra. It expects to add another 100 dealers to its 300
dealer network to handle the debut of the diesel powered
Group, which is based in Mumbai, has sold tractors in the
U.S. for more than a decade.
has advised General Motors, BMW, Saab and Dollar Thrifty
Automotive, and is based in Atlanta.
Edition, February 7, 2007, Page 3
PITCHES FOR AMNESTY/US.
Trimel, a former journalist who served in top PR posts at
Columbia University and its sister school Barnard College,
has been named media relations director for Amnesty International
told ODwyers that the post, while not necessarily
a new position, represents a shift in focus to the New York
media market from AI's traditional Washington, D.C., base.
She will work to raise interest among national U.S. reporters
about human rights in the Sudan, across Africa, and the
Americas. She will also highlight rights abuses related
to corporate practices, Amnesty said.
departs the VP of public affairs post at Barnard after four
years. She was previously media and communications director
for Columbia in a 10-year career at the New York school.
was a supervising editor for United Press International
in New York and Washington during the 1980s.
Schneider, who is married to Fortune senior writer Marc
Gunther, is deputy executive director of communications
YOUTUBE TO SHARE REVENUE.
YouTube announced last
week that it will now give some of its ad revenue to members
who use the site.
The video-sharing website
would place short advertising clips at the beginning of
popular videos uploaded by its users. The company would
then give a portion of the ad sales to the user chosen to
host the clip.
Company founder Chad Hurley
said the idea was meant to reward creativity
among its users.
The new ad program should
begin in the next several months. Hurley said the ad-sharing
program would be restricted only to videos showing original
YouTube, which was founded
in February 2005, was bought by Google in November for $1.65
billion in company stock. YouTube receives more than 70
million users each month.
BAQUET REJOINS NYT.
Dean Baquet, who was fired
as editor of the Los Angeles Times for resisting
the demand of its Chicago-based Tribune Co. parent for more
editorial cutbacks, has returned to the New York Times as
its Washington bureau chief.
He will replace Philip
Taubman on March 5. Taubman becomes associate editor and
will write investigative reports on national security issues.
Baquet, 50, joined the
NYT in '90 as metropolitan editor. He left his national
editor post for the west coast in 2000. Baquet also reported
for the Times Picayune and Chicago Tribune.
MONEY HONEY DRAWS
CNBC anchor Maria Bartiromos
decision to trademark her long-time nickname Money
Honey is the latest in a story that shows no
signs of dying, according to USA Today (Jan.
30). The 39-year-old filed an application to use the MH
name for 16 products including piggy banks, mouse pads and
Bartiromo moved into the
spotlight following reports that former Citigroup executive
Todd Thomson approved a $5M outlay to sponsor a program
hosted by the MH and flew her back on a corporate jet from
Asia. The program has been killed, and CNBC reimbursed Citigroup
for the travel outlay.
Bruce Weinstein, The
Ethics Guy, told USAT that Bartiromo violated the
cardinal rule of getting too close to the subject that you
AIR AMERICA ACQUIRED BY NYC
Air America Radio is being
acquired by New York City real estate developer Stephen
Green, the brother of the city's former public advocate.
SLGreen Realty has a market
capitalization of $12B, which ought to provide a decent
financial shot-in-the-arm to the hard-pressed liberal broadcaster.
AAR CEO Scott Elberg says
the deal puts his operation in the "best hands to sustain
our powerful radio voice, expand our reach and broaden the
He looks forward to working
more closely with Mark Green, who has been a frequent guest
and host of the network. Green also ran for NYC mayor and
attorney general of the state.
The survival plan calls
for AAR to broaden the network's reach beyond radio by crafting
AAR 2.0. That effort won't include AARs star host,
Al Franken. His last program will be on Feb. 14. Franken,
who will run for Minnesota's Senate seat, is being replaced
by Thom Hartmann.
McAniff, 47, is resigning as co-COO at Time Inc.
on March 1 to take some time off following a nearly 25-year
career at the publisher. She served with John Squires.
Delaney, who was director of business marketing at
Factiva, is now senior director of marketing for Dow Jones
White, a veteran of Fleishman-Hillard and Missouri
Chamber of Commerce, has moved to CustomScoop, a media monitoring
company that counts PR and IR firms as clients.
Goode, editor-in-chief of Sensors magazine,
has been named EIC of Small Times magazine, basd
in Nashua, N.H. ST covers nanotechnology and microsystems.
Giannetti has been promoted to senior VP and group
publisher of National Geographics magazine group.
NG noted its four main titles, National Geographic,
N.G. Traveler, N.G. Adventure, and N.G.
Kids, all posted page and revenue gaines under Giannetti
Radio Television News Assn. presented "lifetime
achievement" awards during a Jan. 27 ceremony in Universal
City. Honored were Los Angeles newsman Ed Arnold and Vince
Scully, the voice of the L.A. Dodgers.
news continued on next page)
Edition, February 7, 2007, Page 4
WILL AD REVENUES FOLLOW ONLINE?
didnt come to the Times to blog, said New
York Times columnist Richard Siklos. But watch,
next year I'll probably have five of them.
was an off-the-cuff remark, but its point was well taken.
In fact, one might say it set the stage as a reoccurring
theme during the January 29 Publicity Club of New York panel,
featuring key columnists from some of the citys biggest
don't think it's a conversation anymore of whether blogs
can succeed, said Jon Fine, media columnist for BusinessWeek.
These guys are driving the conversation. They are
leading it. Theres a reason why they're getting traffic.
Its not a question of whether this is real anymore
Friedman, columnist for Marketwatch, said people are attracted
to online news sources for three reasons: Its convenient,
it's immediate and it's interactive.
who will survive are the ones who can adapt to that model,
Fine, who writes about the intermingling worlds of media
and business, said he still follows a traditional go
for scoops approach in his print columns, but warns
that all news sources should accommodate the web if they
want to maintain relevance.
feel the need to throw myself into the digital world. I
honestly don't see BusinessWeek disappearing, but a lot
of things are going online and there's a lot you can do
with it. I don't want to be obsolete tomorrow you
should have a knowledge of blogs, video, and RSS feeds.
Were all going to be doing all this stuff sooner or
later. If there's a new group not doing breaking news online,
they're screwing themselves up.
media's uncertain fate in the information age has been a
hot topic lately. Easier access to information has resulted
in an increased need for immediacy in the news, leaving
print media at a disadvantage to alternative sources like
blogs, which can churn out breaking news stories literally
minutes after getting the scoop.
news veterans maintain, however, that the fledgling world
of web-based news still can't offer the same stamp of journalistic
integrity as their ink-stained counterparts. As a result,
consumers remain skeptical when browsing through the cyber
malaise, and ultimately, stay hungry for traditional news
outlets such as print.
Internet world is still very much the wild west. You cant
tell if something's real once it's out of the gate,
said Keith Kelly, media columnist for the New York Post.
there's competition on that front simply because of the
speed needed to deliver the news, but we don't take blogs
as gospel truth. We have to check them out as a tip.
Kelly continued, I think the scoop gets undervalued.
Wire services have been around a long time and they essentially
do the same thing. And I still get the story, he said.
while print media may be able to hang onto its laurels a
little longer, many believe the only way for print publications
to survive in the future is to go online.
Siklos, who still describes himself as somewhat of a skeptic
regarding blogs, said it's in the best interest of the print
media world and its readers to start offering web-based
versions of its content.
publishing is going all depends on the quality of the information.
The world of media is huge. The most important part of my
job is prioritizing. As long as (print media) is focusing
on information that isn't easily disseminated they will
survive. They just need to raise their game, Siklos
you look at the top celebrity sites, TMZ ranked very high
but so did people.com.
It's not as though People has failed. So how digital do
you need to be? It's really a point of focus internally.
You have to focus on your bread and butter we have
to know what our readers want.
this transition begs another question: if more news is moving
online, what happens to the advertising that supports it?
Will the web hold up as a money-making enterprise for news
organizations or did the dot.com bust prove it to be an
ineffective business model?
don't see it as a black and white issue it all depends
if it's a good business, said Dylan Stableford, writer
for Mediabistro's Fishbowl NY.
noted that the business world has yet to develop an effective
criterion for measuring a web site's potential worth to
web sites boast the number of hits they receive every day
or month, for example, but fail to mention how long the
average consumer spends on their site. This is just one
of many online hurdles that online media must surpass if
it wants to become a viable business model in the future.
agreed. Its not so much about blogging as much
as: if you create these brands, how long will they last?
I tip my hat to those who do it well and succeed.
TIME INC. SHEDS 18 MAGS.
Time Inc. is selling 18
magazines with a combined annual circulation of more than
45 million to Stockholm-based Bonnier, which publishes magazines
in 20+ countries.
The Time group includes
Field & Stream, Popular Science, Outdoor
Life, Babytalk, Quad, TransWorld Motorcross
Bonnier already has a
U.S. footprint via its partnership with World Publications
(Spa, Saveur and Islands.)
Jonas Bonnier says the
acquisition elevates his firm to the highest echelon
of consumer publishers nationwide.
Time Inc. CEO Ann Moore
calls the deal an opportunity to focus on our biggest
and most profitable brands.
Nickelodeon cable TV for kids operation has launched
to cash-in on the growth of online gaming sites for children.
The interactive site, which carries ads, lets viewers create
their own avatars to interact with others and explore areas
based on Nickelodeon characters such as SpongeBob Square
7, 2007, Page 5
OF PR FIRMS
ADDS NEW SOCIAL SERVICES.
Raleigh, N.C., has added engagement marketing and social
media capabilities with the addition of two staffers.
Oguntoyinbo, who earned a masters degree in journalism
focused on online networks, joins as social media planner
for the firm charged with integrating online and offline
Silverstein, VP of client services and operations for MarketSmart
Interactive, has joined CapStrat as director of engagement
UI MEDICAL CENTER SEEKS AOR.
The University of Iowa
is on the hunt for an agency of record to guide marketing
and communications for its key Midwest teaching hospital
and medical center.
The school wants to hear proposals for marketing and communications
to boost its highly rated operations on an as-needed basis
with an ongoing agency relationship.
The healthcare division
of the university, which staffs more than 2,900 doctors
and nurses, already has more than two dozen marketing and
It is dangling a five-year
contract via an RFP for the right firm with experience in
healthcare marketing, communications and branding, and expects
to make a selection by May. Responses are due Feb. 21.
CBP, MAYA PUSH PASSPORT RULES.
The U.S. Customs and Border
Patrol has been using its field network of public affairs
and other officials, with a supporting role by Washington,
D.C., firm Maya Communications, to educate the public on
new passport rules.
The new regulations, spurred
by the 9/11 Commission, went into effect on Jan. 23 requiring
citizens of the U.S., Canada, Mexico, and Bermuda to present
a passport before entering the U.S. from anywhere in the
Western Hemisphere. Previous rules required only a driver's
license or birth certificate.
Maya coordinated a bilingual
satellite media tour with CBP commissioner Ralph Basham
on Jan. 25 at Miami International Airport, one of the nation's
busiest air travel hubs. Maya said 21 radio and TV stations
picked up the segment.
A spokeswoman for the
CBP told O'Dwyer's that the agency has a tight PR budget
and has relied primarily on internal staff for the national
The new rules have also
spurred trade groups and visitors bureaus to educate travelers
about the new requirements.
A Zogby Interactive poll
released this week showed 87 percent of Americans are aware
of the new passport rules, with 76 percent supporting the
managing director Tina Ruggiero, a registered dietitian,
has launched a blog, VoiceofReason.net,
focused on food, fitness, and health issues making headlines.
The site will feature guest contributors and B-M stressed
it is not a communications vehicle for clients.
New York/Polar, heart rate and fitness monitoring technology,
as AOR for PR, and the Consulate General of Belgium, for
a study of ways to raise Belgiums economic profile
in the U.S.
New York/Guitar Centers King of the Blues
guitar competition; Human Giant, an MTV comedy
show with members of the Upright Citizen Brigade, and the
Green Apple Music & Arts Festival.
Media, New York/Memphis Convention and Visitors Bureau,
to support a national campaign marking 50 years of soul
music in Memphis tied to the 50th anniversary of Stax Records,
the label for Otis Rredding and Booker T & the MGs.
Booth & Associates, New York/Harrahs Entertainment
Atlantic City, for a regional and national campaign promoting
Associates PR, New York/Paul Rodriguez, comedian
and actor, as AOR for PR for Rodriguez and his production
company, Rodriguez Entertainment.
PR, New York/Do Something, not-for-profit encouraging
volunteerism among young people, for a year-long media relations
PR, New York/25 Broad Street, luxury residential
space; AtlanticA, Dominican Republic resort community; The
Savoy South Beach, South Beach development; The Modlin Group,
New York real estate brokerage, and Yoo, property development
firm, all for PR, corporate branding, event management and
Finn, New York/Air Jamaica, its first outside PR
firm. Gail Moaney, EVP, heads the account.
Group, Waltham, Mass./Sophos, threat management services,
as AOR for product launches and reviews, speakers
bureau and issues mgmt.
Davis International, Washington, D.C./Northern Ireland
government, for its 2007 Rediscover Northern Ireland
campaign in the U.S.
& Associates, Atlanta/KOMA, trim products for
building; VitrA, bathroom design materials and products,
and KWC, kitchen and bath fixtures.
Frontier Communications Group, Chicago/SingleHop,
web hosting, for launch.
Communications, Chicago/Young Rembrandts, art education,
Eisen Media Group, Cincinnati/Applegate Media Group, media
buying shop, for a national PR push.
Group, San Francisco/Blackhawk Network, prepaid payments
network, for media relations, executive comms., materials
development and corporate positioning.
Bohle Company, Los Angeles/Naked Sky Entertainment,
for launch of Roboblitz, a downloadable game for Xbox Live
Los Angeles/Deborah Smith Ford, actor and impersonator,
for a national media campaign.
Edition, February 7, 2007, Page 6
TAPS PRN VET FOR POLICY EFFORTS.
Selnick, former VP for public policy services at PR Newswire,
has joined Business Wire as the company kicks off a suite
of policy news distribution offerings.
said the new unit is an extension of efforts to create policy
services targeting opinion leaders, bloggers and other influencers
across print and online platforms.
Phyllis Dantuono noted BW's association with investor relations
and disclosure services, but said the company has been successful
in reaching out to other sectors like entertainment and
Newswire acquired policy news disseminator U.S. Newswire
from Medialink last October for $19M, a significant boost
to its public affairs news capabilities.
GIFT GUIDE SHOW TO DEBUT IN
Stark & Associates,
a South Carolina PR firm, has set up a Holiday Gift Guide
Show for June 13 in New York.
The tabletop show event,
at the Marriott Marquis, is looking for exhibitors in categories
like health, home, beauty, fashion, childrens and
Cost is $900 for a company
rep to attend and $1,000 for two.
The firm estimates that
more than 100 editors will attend from outlets like Family
Circle, Parenting Magazine, and the New York
Times. A complete media list will be made available
TOBIN GETS MORE OUT OF RADIO
a Maryland-based radio PR company, has developed two new
services to get more mileage out of radio media tours and
other broadcast efforts.
Highlight Reel is a three-
to five-minute compilation of the more important moments
from a radio media tour produced in an MP3 format for emailing
online with the option of hosting at tobincommunications.com.
Tobin has also unveiled
a podcast service, which he tested recently with a production
with House Majority Leader Rep. Steny Hoyer (D-Md.).
Audio clips are available on Tobins website.
a Waltham, Mass.-based e-newsletter company, has signed
home decor company Gold Canyon as a client. ...Palmer
Pekarek, director of communications for LMC Community
Foundation in Denver, has been elected president of PRSAs
Colorado chapter. ...UPP
Entertainment Marketing, Burbank, Calif., produced
The Ice Lounge hospitality tent for The North Face and Lexus
at the recent Sundance Film Festival. The lounge was designed
to bring attention to climate change and featured an ice-sculpted
facade, Lexus hybrid shuttle service, environmental fireside
chats, and a meltdown party. The locale also
showed guests how to live carbon neutral by offsetting their
effect on the environment. The Conservation Fund worked
with The North Face and Lexus on that endeavor.
Out at Western Union.
Badler, who joined Western Union, Englewood, Colo., last
year as senior VP, corporate communications, has left the
said there is no replacement as yet.
recently served as executive VP of corporate communications
and public affairs at Western Union. which was spun off
from First Data Corp. last year.
was previously senior VP of corporate communications for
Drucker, independent consultant, to Solomon McCown
& Co., Boston, as a senior VP. She was formerly a VP
at Cone and VP for consulting firm Environmental Futures.
Schutzman, director of national PR, Deloitte Consulting,
to Archstone Consulting, Stamford, Conn., as chief marketing
Deutsch, director of communications for the American
Health Quality Assn., to HYMR, Washington, D.C., as a VP.
He was previously senior PA associate at the Urban Institute.
Leticia Diaz, comms. exec for Johnson & Johnsons
Ethicon Endo-Surgery unit, joins as a senior A/E.
Davenport, managing director for Qorvis Communications,
to Ogilvy PR Worldwide, Washington, D.C., as a senior VP
for public affairs. Greg
Johnston, independent consultant, joins as a senior
VP and group creative director, and Sean
OSullivan, formerly of Matthews Media Group,
joins as a VP in Ogilvys social marketing practice.
Rochman, senior VP of public affairs, American Insurance
Assn., to Glover Park Group, Washington, D.C., as a senior
VP in its PA unit. She was previously VP of PR for the Alliance
of American Insurers.
Dutton, A/E, McKinney, to French/West/ Vaughan, Raleigh,
N.C., as an A/E.
Daniels Jones, zone manager for Ford Motor Co. in
the Mid-Atlantic region, to Bentley Motors, Auburn Hills,
Mich., as manager of lifestyle PR. She was previously with
Johnson & Johnson and Hallmark Cards.
Huntley has left The Richards Group for an A/M post
at Blanchard Schaefer Advertising & PR, Arlington, Tex.
Ding, former staff director for the U.S. House Committee
on Natural Resources and chief of staff to Rep. Richard
Pombo, who was defeated in November, to Pac/West Communications,
Sacramento, as a VP to head a new office in Sacramento for
Shigas to VP, French/West/Vaughan, Raleigh, N.C.
He manages and provides media training for the firms
clients. Nicole Johnson
to group account director overseeing advertising strategy.
Boyce, senior officer of community relations, KnowledgeWorks
Foundation, Cincinnati, to director of external affairs
for the KnowledgeWorks Foundation.
Edition, February 7, 2007, Page 7
HARD TO PIN DOWN LUKASZEWSKI.
counselor Jim Lukaszewski, among those interviewed for the
CBC (Canadian Broadcasting Corp.) Radio series on A
Century of Spin, told interviewer Ira Basen that both
the senders and receivers of messages have different perspectives
and it's hard to nail down something called truth.
visited numerous PR figures in the U.S. last year and taped
interviews with them for a Series about Spin, the
Spinners and the Spun.
series debuted Sunday, Jan. 19 and will continue for a number
those interviewed are Chet Burger, longtime consultant to
PR firms; Fraser Seitel, author of The Practice of PR
and a frequent guest on TV talk shows, and Stuart Ewen,
author of PR: A Social History of Spin, which
Basen calls the best book on the subject. The
CBC series can be accessed at the URL:
expressed surprise when Lukaszewski gave his definition
is the speaker most featured in the tutorial programs of
participated in or conducted ten webinars and in-person
sessions in the last quarter of 2006 for PRSA and is involved
in six additional programs in the first quarter.
PR People Tell the Truth?
Asked, "Do PR people
tell the truth," Lukaszewski gave an extended answer.
For instance, he noted,
if a car accident were witnessed by four people standing
on four different corners, each would have a different version
of what happened when the cops showed up.
"Truth is 15% facts
and 85% perception," he said.
He continued: "For
every person in the room, there is a different perception
of what's going on. The PR person's job is always to lay
out as best he can the facts of the matter from the perspective
he is representing.
"That's going to
filter through the perceptions of those who perceive the
information and the result of that is going to be the truth
from the perception of those who receive the information.
It will be different from the person who sends it. So the
only truth that is there is the truth that is true to you.
Basen, who described Lukaszewski
as "one of the top American guns when it comes to crises,"
asked his listeners, "Do you follow that?"
Said Basen: "Journalists
like to see truth in absolute terms. Like a courtroom judge,
they like to decide that someone is telling the truth and
someone is lying. But PR people like to argue that the court
of public opinion is not the same as the court of law.
There is no absolute
truth. You can't change the facts but if you are skillful
you can change how those facts are perceived."
Basen thought Lukaszewski
gave a "surprisingly complicated answer" to his
The radio journalist recalled
that a tobacco industry representative some years ago said
truth "is more like a liquid than a solid."
"It's hard to put
a nail in a liquid," quipped Basen.
To Be Covered
Among the topics Basen
will cover in his series are the impact of Ivy Lee and Edward
Bernays on PR.
"The founding fathers
of PR are both complex and fascinating men with compelling
stories to tell," he adds.
One goal of Basen will
be to "trace the rocky relationship between the press
and public relations that is now 100 years old."
Basen notes he was a graduate
student in history before he decided to go into journalism
and that, "I really do believe that you can't understand
the present without knowing the past. It may be true that
spin has always been with us, but it didn't
always look the way it does today, and there are social,
political, economic and technological forces that determine
the shape that spin assumes at any given moment."
MICROSOFT TOPS J&J ON
BEST REP LIST.
Microsoft tops Johnson
& Johnson as the company with the best corporate reputation,
according to this year's Harris Interactive/Wall Street
Journal Reputation Quotient survey.
The software giant moved
up six notches, powered by the publicity given to the philanthropic
works of former CEO Bill Gates and his wife, Melinda.
J&J, despite the poor
image of pharma companies, benefits from the emotional pull
that its baby products have on people, especially women,
according to the Jan. 31 WSJ.
(No. 11), Whole Foods (12), Lowe's (17), Berkshire Hathaway
(21), Nordstrom (31), American Express (34), Wells Fargo
(36), State Farm Insurance (42) and BP (52) made the 60-member
list last year, but not in `05.
Leads CSR Pack
Whole Foods scored highest
in the social responsibility category due to its focus on
quality and organic products.
WF was followed by Microsoft,
General Foods, United Parcel Service and J&J.
Merck, which launched
an assistance program to aid the needy, showed the biggest
jump. That program offset news that Merck is withdrawing
Vioxx from the market after the painkiller was linked to
increased risks of heart attacks and strokes, according
to the WSJ. Royal Dutch Shell and AT&T posted the next
General Motors, Ford Motor
and Wal-Mart registered the biggest reputation dips.
ExxonMobil and Halliburton,
which has been battered with charges on profiteering on
the Iraq war, had the worst reps.
Cathy Mann, Halliburton's
spokesperson, noted that the survey represents the opinion
of a small slice of America.
She claims Halliburton's
workers, shareholders and customers are happy with the energy
The Reputation Quotient
poll found that the overall reputation of Corporate America
Sixty-nine percent of
the 7,886 respondents grade reputation as either "not
good" or "terrible." That's down slightly
from 71 percent in `05.
Edition, February 7, 2007,
give new PRSA president Bill Murray an
A for effort last week in listening to 50 minutes
of suggestions and complaints by a PR professor and his
class at Auburn University and two hours of the same from
this writer and odwyerpr.com editor Kevin McCauley.
one at PRSA has listened to us like this for many years.
Robert French, expressing the hope that Murray could
be the best thing that has happened to PRSA in a long time,
said PRSA needs interaction with members and the press.
students sent almost four pages of questions to Murray after
PRSA PR manager Cedric Bess said questions had to be in
writing in advance.
questions are on auburnmedia.com/wordpress.
want to know why the PRSA bylaws are in the password-protected
area of the website, saying this is unhelpful to prospects
and does not look good for a profession that touts
raised was whether PRSA will continue to book dues as cash
or whether it will provide real-time flow of revenues;
whether Murray will address PRSAs 19-year practice
of copying and selling authors works without their
permission; whether he will push for PRSA student members
in all 3,800 colleges (and not just the 280 where there
are PRSSA chapters); whether he feels president
is the appropriate title for him since the dictionary says
presidents are elected; will he be visionary,
charismatic and an accomplished speaker
as suggested by the search committee; how he feels about
PRSA dropping the paper version of the members directory
[without asking the members], and whether he will encourage
staff members and board members to actively participate
in conversations with the press...(PRSA is) the largest
advocacy for media relations practice, yet frequently criticized
for not practicing it well.
covered the above topics in our lunch with Murray and added
a few more.
On the subject of listening
to members, the last published poll of members opinions
was taken in 1997 by Debra Miller, 50th anniversary president.
One big failure of PRSA is not connecting with the million
or more college students majoring in PR, communications,
and journalism. Several million other liberal arts majors
also need to know about such jobs but after 40 years, PRSSA
only has 9,000 members. This situation springs from the
strong anti-competitive streak in PRSA which sees itself
as a guild that gives its members an edge in
the marketplace rather than as serving the entire PR community.
The 30 years of a code with anti-competition elements in
it is evidence of this as are the APR and Fellows programs.
Leaders block competition for national posts by not allowing
80% of members (who are non-APR) to run for office.
Vincent Tocci of the American University School of Communications,
Washington, D.C., said in 1992 that this limiting of contenders
for national office, resulting in only a few members
guiding the organization, has resulted in a stifling
of leadership that has caused PRSA to lose its vitality
and vision. Only a small fraction of the 20% actually
vie for office.
a personal front, Murray said he was not a member of PRSA
but did belong to the American Society of Assn. Executives.
He has spoken to dozens of trade groups and fielded questions
during 20 years at the Motion Picture Assn. but staffers
dealt directly with the press. Most of his time was spent
enforcing copyright worldwide. MPA has hundreds
of lawsuits against accused violators at any one time.
almost choking when we saw Ad Age hoist John Wren
as the Agency Executive of the Year (1/24
NL), citing OMCs rise above $100 (still below its
high of seven years ago), we picked up the January Editor
& Publisher and found articles of such effusive
praise of publishing figures that we gagged again. Earl
Maucker of the South Florida Sun-Sentinel not only
gets the front cover as Editor of the Year 2007
but eight pictures inside and another one in a full page
ad that accompanies the article. A TV commercial has Maucker
staring into the camera and saying, Im Editor
Earl Maucker. I AM the Sun-Sentinel.
Staffers quoted in the
article agree. There is just no limit to his talents. He
even personally designed the newsroom so it
would be open. No South American dictator ever
got more praise. Same idolizing treatment is given to GateHouse
Media CEO Michael Reed, whose nearly endless achievements
in barely a year are catalogued.
E&P does have plenty
of investigative articles including one in the November
2006 issue recalling that the New York Daily News caved
in 2001 when reporter Robert Port tried to write that retailers
such as Macys, Bloomingdales, Saks Fifth Ave., etc.,
got clothes from local sweatshops. Port said
editor Ed Kosner told Port he feared the retailers would
pull their ads and he heavily edited the story. Kosner,
reached by phone, told E&P he had no recollection
whatever of that series.
good study for the academic community would be what
has happened to the ad/publishing/PR trade press in recent
years that put many publications out of business and reduced
others to purveyors of praise, showering advertisers with
upbeat articles and corporate and personal awards.
agencies and PR firms cancelled almost all of their subscriptions
to newsletters (which take no ads) and pumped millions into
publications that depend on ads.
The awards and honors
that the publications heap on the big agencies are used
in their new business pitches and highlighted in the annual
reports of the holding companies. Losers include the public,
prospective clients who need the facts about the ad/PR industries,
the academic community itself, and rank-and-file workers
in these industries.