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Internet Edition, February 14, 2007, Page 1


Ogilvy PR Worldwide’s Washington, D.C., office has been tapped by the Dept. of Health and Human Services for a three-year contract worth up to $9M to support a public affairs response to a pandemic influenza in the U.S.

Linda Weinberg, senior VP and co-group director of Ogilvy’s D.C. social marketing unit, heads the account.

Ogilvy will support HHS’ Assistant Secretary for Public Affairs to develop PR efforts educating Americans about steps to protect themselves during and after a pandemic.

That includes public health and emergency preparedness research, crisis preparation, “coalition building,” media relations and other work.


Salem will issue an RFP by April 1 to promote the image of Oregon’s capital city.

The city council approved that proposal of Mayor Janet Taylor on Feb. 5, according to the Statesman Journal.

One element of the program is to highlight the quality and future availability of the water supply for the city with 150K people.

Salem’s water was rated “Best of the West” at the Pacific Northwest Section of the American Water Works Assn. `06 conference.

That rating was based on appearance, odor, taste and aftertaste. Salem’s Public Works may bottle water for use as a promotional item.

The “Cherry City” also is in year 10 of a 15-year project to double its water capacity.

Water is a big issue in the western U.S. and Salem’s abundant supply is a lure to high-tech and other manufacturers.


Richard Kline, who was regional president at Fleishman-Hillard, has left the Omnicom unit for the VP-communications & PA slot at Occidental Petroleum. He replaces Larry Meriage, who is retiring.

Kline had served as chief spokesperson for F-H during the Doug Dowie bilking ordeal.

He told O’Dwyer’s that he planned to retire from F-H, but Oxy Pete made him an offer that he couldn’t refuse.

Kline joined F-H nearly a decade ago. He co-founded Berkhemer & Kline, which he sold to GolinHarris. Kline was president of Shandwick USA before joining F-H in `97.


Halliburton has hired Patton Boggs and its Qorvis Communications affiliate as the energy services company is a focus of House Oversight and Government Reform chairman Rep. Henry Waxman, who has kicked off hearings on waste and fraud in Iraq reconstruction.

Waxman grilled former Ambassador Paul Bremer last week. The Congressman believes more than $12B in reconstruction money has not been accounted for.

The Los Angeles Democrat said his committee “owes it to the American people” to find out where the missing cash went.

The Army announced during those hearings that it is withholding $19.6M from Halliburton for a contract breach.


Angela Buonocore, VP of corporate communications for The Pepsi Bottling Group, has been named by ITT Corp. to succeed the retiring Tom Martin as VP of corporate relations.

She joined Pepsi in 1994 and most recently headed its PR and internal communications apparatus.

Previously, she was with IBM for 11 years and earlier held advertising, PR and marketing posts in a five-year career at GE.

Martin announced his retirement last July to pursue teaching and writing. He stepped down as ITT wrapped up its “engineered for life” re-branding effort.

Martin joined the company in 1996 after nearly two decades with FedEx, culminating as VP of corporate communications.


The Boston Business Journal Feb. 1 reported staff counts at 35 local firms including four PR operations owned by ad conglomerates which usually do not allow their PR firms to take part in such surveys.

The four provided staff counts on a form that was distributed by the BBJ. Revenues were not requested. BBJ only reported on agencies that filled out the forms.

Based solely on staff counts, the biggest firm was Schwartz Communications, with 141 staffers including 132 who work on "PR."

No. 2 is Regan Communications, all of whose 71 staffers are employed in PR.

Regan, growing from 37 employees and one office in 2000, now has branches in Jupiter, Fla.; Hartford; Providence, and Cape Cod.

Client include the Boston Celtics, New Balance,

(Continued on page 7)

Internet Edition, February 14, 2007, Page 2


Former Fleishman-Hillard Los Angeles chief Doug Dowie, who eyes a 42-month jail term for bilking that city, is working on a script, “Conflict of Interest,” that is “loosely based on the case.” It “has a lot more about the PR biz,” Dowie told O’Dwyer’s.

He also is putting final touches on a screenplay about the brass-knuckled world of L.A. politics. He provided this website with a draft of “Anonymous Sources,” which deals with L.A. buzzing about speculation that its Mayor may be linked to the death of a beautiful young fundraiser who was found dead in the trunk of her car.

The hero of the tale is the Mayor’s PR advisor—an ex-Marine and former newspaper man like Dowie—and his damage control operation.

Noted Hollywood producer Jonathan Sanger, “The Producers” and “The Elephant Man,” has optioned Dowie’s screenplay.

The former F-H exec, who maintains his innocence and plans to appeal his conviction, has been working with Sarah Black on re-writes.

She is a former senior VP at Tom Cruise’s production company.

Dowie sees “Conflict of Interest” as a project that could be the basis of a series on HBO or Showtime. His goal: “I hope to do for L.A. City Hall what the Sopranos did for New Jersey.” 


South Carolina has tapped Columbia-based Chernoff Newman for a statewide voter education effort aimed to reach a “higher level of service” for voters in the key presidential nominating state.

Trone, Integrated Marketing Solutions, The Bounce Agency, and Tom Sawyer Co. also expressed an interest in the account, which covers public relations, events, collateral and some advertising work.

ASA1931, a Mt. Pleasant, S.C., ad agency, had previously worked with the state on voter education efforts, including its overall “Every Vote Matters. Every Vote Counts” campaign which will be replaced with CN’s concept.

First-year budget is $497K for the new pact, which could stretch to 2011 with a cap of $2.5M.


Tom Reno, who joined Text 100 in August as president/North America and chief of its global corporate communications practice, has moved to Ogilvy PR Worldwide as head of its New York corporate practice group.

He was in charge of Hill & Knowlton’s New York flagship office prior to shifting to Text. He had joined H&K in `04 from GCI Group, where he served as president of its NYC operation.

Earlier, Reno headed Makovsky & Co.’s IR group, served as managing director at Citigate Communications, worked as director at Torrance Group/AFGL International, held a VP post at Marcus Grubard Communications and headed corporate communications at Huberman, Margaretten & Straus.


Herbert L. Rowland, founder of one of the dominant independent PR firms from the 1970s and 1980s until he sold it to Saatchi & Saatchi in 1985, died Feb. 8 in his home in Brentwood, Calif. He was 81.

The cause was complications from multiple myeloma, said his wife Patricia.

Rowland earned a B.S. from City College of New York in 1948 and an M.A. from Columbia University in English in 1951. He was a reporter for the New York Times from 1949-50 and later with Where magazine and TV Week magazine.

He joined Roger Brown, New York PR firm, in 1954, which later became Brown & Rowland. The Rowland Co. was established in 1961.

S&S purchased the company for $10 million cash and a payout based on a multiple of ten times the after-tax profits during the next five years through Dec. 31, 1989. Pre-tax profits were $2.17M in 1984 or 21% of Rowland's gross of $10.5M.

Gray and Co., Washington, D.C., had also made attempts to buy the firm, which was noted for its blue chip clients such as Procter & Gamble, IBM, DuPont, Canon, Johnson & Johnson, Nestle, Sandoz, Toyota, Eastman Kodak, Corning & 3M.

Robert Marston, who formed Robert Marston and Assocs. after working for many years at the Rowland firm, said Rowland developed the "highly successful PR strategy of showing clients how they could promote their products by targeting a single market or cluster of markets that collectively reached their prime audience."

Rowland labeled it, "Target Marketing." Clients focused on U.S. markets that "met their exacting demographic criteria," said Marston.

Rowland Co. senior managers made an attempt in 1995 to buy the firm back from what had become Cordiant. However, they were rebuffed.

Rowland was folded into an U.S. entity called Publicis Consultants|PR by its French parent last month.


Boston counselor George Regan, interviewed on MSNBC and CNBC about the Cartoon Network ads in public places that set off a temporary panic in Boston this month, said that the responsibility for the campaign rested with officials of Turner Broadcasting and its parent, Time Warner.

Turner and Interference Inc., its New York marketing agency, have agreed to pay $2M to federal, state and local agencies to cover costs of the disruption.

Regan, interviewed Feb. 1 for the “On the Money” show hosted by Lisa Daniels of NBC News, Boston, said officials of Time Warner, the largest communications company in the world, and its subsidiary, Turner Broadcasting, should take the blame.

Interviewed by Norah O’Donnell on MSNBC Feb. 1, Regan said, “This communications company has a lot to do. And they should probably start by firing many people at the top command.”

The people who are really responsible, he said, are “some suits at Turner and Time Warner.”

Internet Edition, February 14, 2007, Page 3


Worldcom PR Group, the largest network of independent PR firms, has set up a “Global Rapid Response Team” to respond quickly to PR crises that may develop anywhere in the world.

Prospective clients can reach coordinator Tom Donoghue 24/7 via 403/815-0079. Individual Worldcom members are reachable via 800/955-9675 or through the group's website,

Tom Donoghue is chairman for Worldcom's crisis team.

Worldcom chairman Jim Holt said, “The team is on call 24 hours a day, seven days a week, ready to pull together from any point on the map at a moment's notice, senior communications counsel and strategists to address challenges and threats facing clients during a crisis or controversy.”

Clients need “executives on the ground in a hurry” when a crisis of some sort erupts and the Rapid Response Team can have “seasoned communications professionals on the job immediately who know the country, the language and the culture,” he said.

Members of Worldcom, established in 1988, have 100 offices in 133 cities on six continents.

They are required to attend regional and worldwide meetings twice a year so that they can develop personal relationships with each other.

“Organizations with global interests must bridge cultural gaps, speak local languages, understand the intricacies of local social, political and economic forces and adapt to local conditions,” said Donoghue, chairman of the Crisis Communications and Issues Practice Group.

He heads Donoghue & Assocs., Calgary, Alberta, Canada. Holt is a principal of Holt, Mulroy & Germann Public Affairs, Bridgewater, N.J.


John Paczkowski, who has blogged at the “Good Morning Silicon Valley” site since '99, is joining a new Wall Street Journal tech site next month.

GMSV is an offshoot of the San Jose Mercury News and pokes fun at the “tech industry and the personalities that drive it,” according to Paczkowski's farewell blog.

John Murrell is now in charge of GMSV.

Paczkowski will pen a daily news report at the That site is an extension of the WSJ's "D: All Things Digital" conference that is hosted by Walt Mossberg, who writes the paper's "Personal Technology" column, and Kara Swisher, who reports on tech developments from San Francisco.

The conference last year featured Bill Gates, former Microsoft CEO; Al Gore, ex-Vice President and Current TV chairman; Howard Stringer, CEO at Sony, and Bob Iger, CEO at Walt Disney Co.

Viacom has retained UBS Investment Bank to shop for a buyer of its "Famous Music" publishing operation that has more than 125,000 titles under copyright.

That music includes songs by Busta Rymes and Eminem and soundtracks from movies such as "Forrest Gump," and "The Godfather." FM was founded in 1928.


Sloane & Co. is handling Primedia's auction of its "enthusiast media" group of more than 70 magazines and 90 websites.

Those titles generated more than $500 million in `06 revenues, and include Motor Trend, Hot Rod, Snowboarder, Stereophile and Surfer.

Primedia completed in January the $170M sale of its outdoors group to InterMedia Partners.

Chairman Dean Nelson said that impressive price tag encouraged him to put the enthusiast unit on the auction block. "The board believes the market environment is extremely favorable for the sale of the enthusiast media segment," said Nelson in a statement.

Primedia, which is 60 percent owned by Kohlberg Kravis Roberts & Co., is exploring a spin-off of its Consumer Source Inc., which is the No. 1 publisher of free auto, apartment and real estate consumer guides.

Elliot Sloane and Joshua Hochberg handle the Primedia account.


Evan Dreyer, who was city editor for the Denver Post, is now communications director for Colorado's new governor Bill Ritter.

Ritter’s journalism claim to fame is covering two of the grisliest stories of recent times.

Those were the Heaven's Gate cult mass suicide story while projects editor at the North County Times in San Diego, and the Columbine High School student slayings for the Post.

He stuck with the Columbine story for a year following the slaughter.

Dryer joined the Post in `98 as night editor.


Carl Gardner, executive VP of TV, radio and digital interactive media for Journal Broadcast Group, Milwaukee, has been named to the new post of VP of digital media for parent company Journal Communications.

JC publishes the Milwaukee Journal Sentinel, 75 community newspapers, and operates 36 radio stations in 12 states.

The company said it wants Gardner to play a key role as it looks to distribute content across multiple platforms in a changing media environment. He joined JBG in 1991 serving as GM of two radio stations in Milwaukee – WTMJ-AM and WKTI-FM. He was later named president of the radio division. has tapped the rising popularity of web video with the addition of 500 new videos to its site. The portal, owned by The New York Times Co., said the move responds to users who want new ways to interact and advertisers that want more creative ways to reach them.

About sites report 32M monthly visitors (Nielsen/NetRatings). Info: at for the company.

(Media news continued on next page)

Internet Edition, February 14, 2007, Page 4


Ted Koppel rapped consultant-driven newscasts during a speech in Florida last week for putting an emphasis on entertainment rather than hard news.

The former ABC News “Nightline” anchor talked about intensive pressure to appeal to the 18-to-35 year age bracket, a group considered golden by marketers.

Broadcasters are careful, said Koppel, to dish out programs they think the targeted demographic group wants to see vs. news based on sound journalism principles.

The newsroom as “profit center” is not something that appeals to Koppel who reminisced about the days when news producers had a freer rein to broadcast news that was good, bad or otherwise.

Koppel spoke at the National Association of Home Builders Show in Orlando on Feb. 7.

He predicted a long occupation of Iraq because of the U.S. dependence on the region's oil.

If the U.S. brought its troops home, oil is the one element that could destabilize the region, he said. That's why U.S. generals refer to Iraq as the “Long War,” a struggle that could go on for generations, said the newsman.

Koppel is managing editor of The Discovery Channel and a contributing columnist at the New York Times. He does commentaries for National Public Radio


The New York Newspaper Guild of New York is criticizing the Writers Guild of America East for making “offensive demands” amid contract negotiations between the two entities.

Staff of the Writers Guild of America East were on hand at the Writers Guild Awards gala in New York on Feb. 11 to urge union members to support staffers’ efforts to negotiate a “fair” contract with the Newspaper Guild.

WGAE employees are repped by the Newspaper Guild, which has been negotiating with WGAE management since October for a contract. "We reluctantly are forced to go public over the WGAE's more offensive demands of its own employees, including denying them fair rights to arbitration and just cause for termination," said N.Y. Newspaper Guild President Barry Lipton.

Lipton said the WGAE has rejected fair wage proposals, and insists on the unilateral right to subcontract positions currently held by staff.

The Newspaper Guild said it has two unfair labor practice charges pending against the WGAE with the National Labor Relations Board.

The WGAE represents writers and other creative professionals in news and entertainment.


Men’s Health magazine has provided PR fodder for U.S. cities with its ranking of the fattest and fittest locales.

Las Vegas has earned the distinction of fattest city in America as it climbs from the No. 2 spot last year. San Antonio jumped 11 spots to land at No. 2, followed by Miami, Mesa, Ariz., and Los Angeles.On the fit site, Albuquerque, N.M., rose from No. 13 to the top slot in 2007, followed by Seattle, Colorado Springs, Minneapolis (up from 21 last year), and Tucson.

Milwaukee was declared the “most athletic city” and Memphis was said to watch the most TV. Cleveland was named the junk food capital of the U.S.

MH said it spent months pouring over data that make real people fit or fat, like how often people are exercising, how healthfully they eat, how much they use gym memberships, how much junk food they consume, and how much time they spend in traffic. It also talked to mayors and city parks departments about local exercise venues, programs designed to get citizens off their couches and moving, and civic leadership.

Las Vegas had more fast food restaurants than every city but Cleveland, and “extremely inactive” residents.

Briefs __________________

Washington, D.C., PR firm Issue Dynamics is managing a new website steeping in social networking that aims to provide commentary on energy issues.

The Smarter Energy Policy Forum,, includes contributions from various viewpoints on energy issues including consumer groups, industry reps, and pundits. Visitors can also contribute.

Hollywood Today, an entertainment industry newsmagazine, has developed a free syndicated newswire called Hollywood Hotwire.

The service includes short articles, blurbs and other news from HT interviews.

HT has also unveiled a new section on the impact of politics on the entertainment biz.

iFOS Publishing, Robbinsville, N.J., has launched an online interactive magazine for the parents of teenagers, ages 12 to 19 called ParentingTeensOnline. The publisher wants to fill “the information gap” on teen issues by offering solutions for parents to common problems with teens.

iFOS said an advisory board of professionals, as well as adjunct advisory boards made up of parents and teenagers, vet each article for the site to be sure it’s “cutting-edge, relevant, and on target.


Seventeen magazine has partnered with Verizon Wireless to produce content from the magazine for wireless customers.

Verizon has also struck a similar deal with Hearst’s CosmoGirl!

Dubbed Seventeen Mobile, the service is heavily interactive with polls, Q&As and quizzes, and recommends movies to see, books to read and activities to participate in.

Said Ann Shoket, editor-in-chief of Seventeen: "[Teens] take their phones with them everywhere and Seventeen will be there with them, providing everything they want to know about trends, offering expert advice and asking for their opinions, too."

Internet Edition, February 14, 2007, Page 5


G.S. Schwartz & Co. is handling media relations for the 104th annual American International Toy Fair slated for New York’s Jacob Javits Convention Center this week.

The show is the sixth largest business-to-business event held in the Big Apple, according to Crain’s New York Business. (The Greater New York Dental Meeting is the biggest draw with an attendance of more than 50,000). The Toy Fair will attract a crowd of about 25,000.

Schwartz is the PR firm for the Fair’s parent, Toy Industry Assn.


Fleishman-Hillard has set up a sports marketing unit chaired by senior VPs Jim Woodcock and J.J. Carter.

Woodcock, based in St. Louis, previously headed marketing and communications for the St. Louis Blues hockey franchise. Carter, in San Francisco, was director of PR for the Assn. of Tennis Professionals and headed PR for the Detroit Pistons and Dallas Mavericks.

The sports practice is called FH Sports Business.

The firm has worked for the NCAA, NHL, and several sports franchises.


Makovsky + Company, New York, has formalized a social networking practice focused on B2B marketing called Online Fluency.

The firm said OF is an outgrowth of projects it has handled for clients in the financial services, technology and other fields.

Robbin Goodman, EVP and partner, heads the effort, which includes cultivating bloggers and other new media tools like podcast, streaming video and SEO. She is blogging at

Ken Makovsky, CEO of the firm who has penned a blog for the last year at, said social media is a venue for humanizing a company, building credibility, and soliciting feedback.

BRIEFS: Zeno Group has opened an Atlanta office, the ninth outpost in the U.S. and Europe for the Daniel J. Edelman Inc. firm. Carol Milliron moves over from food and retail work for Edelman/Atlanta to head the new office. Zeno’s first client in Atlanta is Florida-based Bravo! Brands. ...Kirsten Whitten, a marketing specialist and PR director for Tiffany Williams & Co. in Boston, has joined her husband’s 12-year-old graphics company, G.T. Graphics in Hanson, Mass., adding a communications capability that has re-branded the company G.T. Graphics and Marketing. Whitten is an adjunct professor teaching PR at Stonehill College in North Easton, Mass. A new website is in the works at ...Aspen Marketing Services, Chicago, has opened a New York office at 296 Madison Avenue to handle PR and experiential marketing. EVP Tim Hablon heads the outpost.


New York Area

Bliss, Gouverneur and Associates, New York/
KeyBank, adding PR for KeyBank’s Real Estate Capital and Public Sector Finance units to its existing work for the company. The firm has also tapped Margy Sweeney of Chaffee Group to head a new Chicago office for the firm as a VP, a result of the new business.

CooperKatz & Co., New York/American Society of Composers, Authors and Publishers, for a national PR campaign communicating the view of ASCAP members on music copyright protection and compensation issues. The firm will also support its “I Create Music” expo and youth anti-piracy education.

D.L. Blackman & Co., New York/Shock Coffee, for national PR and promotional programs.

Pierce Mattie PR, New York/Sundara, tanning salon, for PR as it opens a new Manhattan location.

Rubenstein Associates, New York/mPhase Technologies, nanotechnology, for PR. Rubenstein Investor Relations handles IR for the account.

Southard Communications, New York/NTN Buzztime, interactive TV games for restaurants and bars, as AOR for PR.

Cashman + Katz, Glastonbury, Conn./Univ. of Connecticut School of Business, for its executive continuing education program, for advertising and PR, and Wireless Zone, for media relations.

R&J PR, Bridgewater, N.J./Impact Unlimited, events and meetings producer, as AOR for PR.


French/West/Vaughan, Raleigh, N.C./North Carolina Beer and Wine Wholesalers Assn., for PR support to complement its existing outreach and lobbying.

Ambit, Fort Lauderdale, Fla./Capital TempFunds, financing for the staffing industry, for PR, advertising and direct mail, and Conservatory Prep Senior High School, arts-based private high school, for PR.


TeamWorks Media, Chicago/Crown Imports, for PR for its St. Pauli Girl and Tsingtao beer brands, the third year TWM is handling the accounts. SPG is the No. 2 selling German beer in the U.S., while Tsingtao is No. 1 for Chinese beer imports.

Marx Layne & Co., Farmington Hills, Mich./
Advertising Network Solutions, customer-targeted promotions and publications, as AOR for PR.

HSR Business to Business, Cincinnati/Flowserve Corp., fluid motion and control products, as integrated AOR.


Mortar, San Francisco/Girl Scouts of San Francisco Bay Area, for PR and marketing support.

Burditch Marketing Communications, Los Angeles/
Hotel Cheval (Paso Robles); Malibu Beach Inn (Malibu), and San Ysidro Ranch (Montecito), for media relations, marketing and events.

Pollack PR Marketing Group, Los Angeles/The Keston Institute for Public Finance and Infrastructure Policy, for regional and national media relations.

Internet Edition, February 14, 2007, Page 6


The Workd of Mouth Marketing Assn. said it has exceeded 350 members, a milestone the group sees as a sign that the practice is maturing and expanding.

The three-year-old group has a list of members at

The group is searching for a new president as its current head, Andy Sernovitz, is stepping down in March.


Medialink has turned to Internet TV company Brightcove to distribute and syndicate online video for clients.

Larry Moskowitz, Medialink’s president and CEO, noted professionally produced narrative, short-form video is the “currency of today’s media marketplace” with “endless” applications.

Medialink said its ‘Net video content for clients provides full source disclosure and contact details for viewers.


The Arthur W. Page Society has hired Korn/Ferry International to handle its search for a new executive director to replace Paul Basista.

Basista said he was leaving the association in December after the expiration of his second three-year contract. Richard Marshall is handling the search at KF ([email protected]).

Details of the position are online at

PRSA/N.Y. is calling for entries for its annual Big Apple Awards through March 1.

A $250 non-member entry fee ($225 members) gets campaigns considered for the awards, which cover several categories.

New this year will be a Big Apple for best use of research, measurement and evaluation, an award being sponsored by the Institute for PR.

The chapter is hosting a seminar on submitting awards on Feb. 15 at Ruder Finn in New York (212/583-2782).

BRIEFS: Michelle Quivey, an A/S for Marketing Resources in Chicago, has joined WestGlen Communications as a senior account director in the broadcast PR company’s Chicago office. She previously worked at Marketing Drive Worldwide and Jericho Communications, handling media relations and event promotions for clients like Coca-Cola, Diageo and Domino’s Pizza. ...Mark Haefeli Productions, New York, produced video PR for Sony/BMG’s release of Billy Joel’s recent single “All My Life.” ...DWJ Television, Ridgewood, N.J., produced two satellite media tours from the floor of the Consumer Electronics Show last month. One featured tech commentator Jessica Corbin fielding questions about the latest products while the other featured “Car Coach” Lauren Fix on the mobile electronics market.



Arthur Yann, SVP and director, CKPR/New York, has left the firm after 17 years.

CKPR, one of the biggest PR units of an independent ad agency, Cramer-Krasselt, with nearly 100 employees, is seeking a new office head. Joel Curran, managing director, is handling the search ([email protected]).


Ramon Lopez, editor of Unmanned Systems magazine, to Aurora Flight Sciences, Manassas, Va., as communications manager. He handles media relations, web content, and trade show marketing.

Jessica Blue, practice leader for French/West/Vaughan, to Alan Taylor Communications, Charlotte, N.C., as a VP. She was previously with Ketchum in Washington, D.C. Also, Glenn Mandel has left GolinHarris after 12 years for an account director slot; Adriana Wells departs KEF media, and Kristin Ianiero, formerly of MWW Group and Ketchum, join as senior A/Es.

Brandi McDonald departs Patterson Bach Communications for a media relations specialist post at Push, Orlando, Fla. Michael Alberici exits Wragg and Casas to handle media relations and issues management at Push.

Christopher O’Gorman, a wine industry veteran of E. & J. Gallo Winery and Scott Street Portfolio, to Merryvale Vineyards, St. Helena, Calif., as PR manager for Napa Valley producer. He recently served on the PR group of the Sonoma County Vintners group.

Mary Gasperlin, corporate sales director, Northwest Airlines, to Alaska Communications Systems Group, Anchorage, as director of corporate communications handling PR, internal communications and IR.

Anna Leonard, managing director and executive VP for Porter Novelli's Bay Area operation, to GM of Blanc & Otus’ San Francisco office. Leonard was an EVP and GM for Tsantes and Assocs., which was acquired by PN in 2001. Earlier, she headed marcom for Mentor Graphics, held posts with KVO Advertising and PR and Hill & Knowlton.


Larry Yu to group VP, MWW Group, San Francisco. He helped open the outpost in 2005 after joining from Cisco.

Marilu Del Toro to senior A/E, Wragg & Casas, Miami.

Jon Sloane to VP of national media relations, Cushman/Amberg Communications, Chicago. Katie Feltz and Steve Carlson were also upped to VPs.

Alan Upchurch to VP, Marx Layne & Co., Farmington Hills, Mich. He joined the firm in 2003 after serving as news director for Detroit’s ABC affilitate, WXYZ-TV.

Gina Gretchko to senior A/E, Landau PR, Cleveland. She has been with the firm for five years.

Patricia Kushner and John Pattison to the board of directors of HSR Business to Business, Cincinnati. Kushner joined the firm in 2003 and is VP/director of PR. Pattison is creative director.

Internet Edition, February 14, 2007, Page 7

BBJ RANKS BOSTON PR FIRMS (Continued from 1)

Bank of America, Dunkin’ Donuts, ReMax of New England, Mohegan Sun, and SBLI.

The BBJ form asked the agencies to distinguish between "PR" and other activities such as advertising and graphics.

No. 3 is Weber Shandwick, with 68 employees involved in "PR" out of a total of 97.

The firm had 216 employees in Boston in 2000, the last year that such figures were supplied to the O'Dwyer Co. by conglomerate-owned PR firms.

WS said the 216 included a large number of administrative employees who were shifted to New York in 2001. Boston staff totaled 126 in 2001. WS reported that revenues in the office for 2001 declined 27% from the previous year.

Starting in 2001, conglomerate-owned PR firms decided to give their net fee and employment figures only to the Council of PR Firms which then redistributed them to the press.

The Council did not require W-3s showing payroll totals, top pages of corporate income tax returns, CPA statements attesting to staff size, nor the accounts of participating firms. Firms could report ad commissions up to 10% of revenues.

Cone, a unit of Omnicom, was ranked No. 5 by the BBJ with 61 employees on PR and 12 others. It had reported 56 employees in 2000.

Porter Novelli (Omnicom) was ranked No. 14 with 30 PR employees and five others. It had 73 employees in 2000. Manning, Selvage & Lee, ranked 25 by BBJ, has 19 employees vs. 38 in 2000.

Brodeur, Previous No. 1, is Absent

Not in the BBJ rankings was Brodeur Worldwide, the No. 1 firm in Boston for 2000 based on data given to the 2001 O'Dwyer's Directory of PR Firms.

At that time, Brodeur reported staff in its offices in Boston & Portsmouth, N.H., totaled 252 and net fee income was $31.2 million.

Also not taking part in the 2006 BBJ rankings are Fleishman-Hillard (Omnicom), which reported 149 employees in Boston in 2000; Ogilvy PR (WPP Group), 91 employees in 2000, and Sterling Hager, an independent firm, which had 105 employees in 2000.

Brodeur recently moved from a higher floor to the second floor of 855 Boylston st. where Boston sources say the staff total is about 50. The firm, founded in 1985 and which was sold to Omnicom 1993, reported having $9M in fees in 1995 before its fees were included with PN's.

It re-emerged in 1999 as a separate firm with $70M in fees and 700 employees worldwide. PN in 1999 reported $214M in fees and 2,483 employees. The combined total of PN and Brodeur was bigger than total fees reported that year by the largest firm, Burson-Marsteller ($274M). PN, which reported $45.8M in fees and 451 employees in 1995, had grown 469% in four years.

Neither Brodeur CEO Andrea Coville nor CFO Renzo Bardetti would comment but Boston sources said the firm had specialized in technology and was hurt by the loss of most of the IBM account and by the dot-com collapse in the spring of 2000.


Ken Auletta, who often writes on media topics for the New Yorker, has written a 12-page piece in the Feb. 12 issue on Howard Rubenstein, who has been described in numerous previous pieces as the “mediator” of all sorts of disputes in New York.

Rubenstein’s work for politicians, celebrities, the media, charitable institutions and giant corporations is again told in considerable detail.

The dean of the New York PR community is often called on to help clients faced with difficult problems such as divorce and business disasters.

Auletta quotes novelist Alan Harrington as saying that PR specialists “make flower arrangements of the facts, placing them so that the wilted and less attractive petals are hidden by sturdy blooms.”

Rubenstein’s career is traced from its beginnings in Brooklyn working for charities to its current status as the person to call on assignments that include softening or discouraging certain stories while encouraging the use of others.

According to Auletta’s sources, Rubenstein assisted in a deal between Mortimer Zuckerman, owner of the New York Daily News, and Rupert Murdoch, owner of the New York Post, under which the owners agreed to ban critical articles about each other from their papers.

Rubenstein has in recent years become “a substantial political fund-raiser,” says Auletta, although maintaining an even balance between the Democratic and Republican parties.


About 150 representatives of 20 PR groups met at the State Dept. in Washington, D.C., Jan. 10 to give suggestions for improving the image of the U.S. abroad. The groups represent 50,000 members.

Proposed by the PR Coalition were 11 “action steps” for greater private sector involvement and support for U.S. public diplomacy. James Murphy of Accenture is chair of the Coalition.

One proposal is for a corps of private sector “foreign service officers” made up of academics and business people with specialized expertise who could work abroad on short term assignments.

Another proposal is to provide incentives for U.S. workers to travel overseas and workers from abroad to visit the U.S. Companies are urged to “name a corporate officer responsible for public diplomacy.”

The government could “incorporate U.S. business practices consistent with U.S. values of respect for the individual, opportunities and entrepreneurship,” says the report.

A reception was held Jan. 9 at the Eisenhower Executive Office Bldg. next to the White House.

Secretary of State Condoleezza Rice and Under Secretary Karen Hughes addressed the group the next day.

A further report of the meeting is to be published. Andrea McDaniel is deputy director of private sector outreach in the Office of the Under Secretary for Public Diplomacy and Public Affairs. Dina Powell is Assistant Secretary.

Internet Edition, February 14, 2007, Page 8




PR pros from 20 groups gave advice to the State Dept. Jan. 10 on how to promote democracy and improve the image of the U.S. abroad (page 7).

The biggest PR group represented was PRSA, which claims 30,000 members including students.

Representing PRSA were Rhoda Weiss, chair and CEO, and Bill Murray, president and COO.

We have a problem with PRSA giving advice on promoting democracy in the Middle East and elsewhere (and especially while on hallowed government ground such as the State Dept. and Eisenhower Executive Office Bldg.) because PRSA leaders have shown such disregard for democratic principles.

Leaders have blocked most of PRSA’s members from running for national office since 1973. Current leaders, including Weiss (a director five years) show no interest in changing this.

Violated is PRSA’s promise to the FTC in 1977 to stop anti-competitive practices (after 30 years of a “code” with anti-competitive articles).

A move to democratize PRSA last year, headed by Mark Holoweiko of Central Michigan, was “Swift-boated” by leaders who falsely said it would be too costly (the 290-member Assembly becoming the “board” and requiring insurance on all members) and was unneeded because the Assembly already had the power to tell the board what to do (which it doesn’t). Worse yet, the well-researched proposal, patterned after the American Bar and American Medical Assns. and made in April, was withheld from the membership until November. There was no debate on the PRSA website (except in private “e-groups” barred to most members) nor in its publications as there would have been were PRSA a democracy. The State Dept. and EEOB are symbols of the democratic way of life that the U.S. is currently spending heavily on in terms of life and money to spread abroad. Those who don’t follow such principles don’t belong there.

The death of Herb Rowland (page 2) recalls the era before most of the big PR firms sold out to ad conglomerates. Rowland, like all the other heads of the independents in the 1970s and 1980s, formed personal relationships with reporters. We were often a guest at his house in Westhampton Beach, swimming in his pool, playing tennis with him and enjoying his hospitality. We also visited the homes or had close relationships with the heads of every firm ranked among the “Top 15” in 1983. Ed Stanton of Manning, Selvage & Lee, Bob Wood of Carl Byoir, David Drobis and Paul Alvarez of Ketchum, etc., were “people” first and employees of their firms second. The current practice of the heads of conglomerate-owned firms is either to completely avoid reporters or be as formal as possible in dealing with them.

This attitude percolates down to staffers who behave the same way.

Rowland fought the idea of selling out for many years, telling us he did business with the clients of many ad agencies and did not want to lose such accounts. Saatchi & Saatchi convinced him he would be a “free-standing,” independent as part of a “holding company.” This did not pan out since some Rowland executives sought to buy the firm back in 1995 (Wall Street Journal 6/8/95) but were rebuffed by the then owner, Cordiant. To complete this story of the false “independence” promise, the Rowland name itself was dropped last month when it was folded into Publicis Consultants.

One reason Rowland sold out was that it had dropped from the Top Ten, thus cutting over-the-transom new business leads. It had been No. 6 in 1981 with $7.3M in fees but by 1984 was No. 12 with $10.3M.

What had started was a mad-cap race by the ad conglomerates to push their owned PR firms up the ladder by combining various PR units in the U.S. and abroad to achieve boxcar figures. The ad agencies had found that a high ranking was the best source of new ad business and figured this would also hold true in PR. Rowland and others were forced into mergers to keep up with this game. The big ad agencies, dissatisfied with the way the O’Dwyer Co. monitored growth (top pages of corporate income tax returns, CPA statements, W-3s, etc.), decided their PR firms would rank themselves via the Council of PR Firms, founded in 1998. PR firm revenues, freed from being substantiated (and also now including ad commissions), soared from the tens of millions to the hundreds of millions. Reported revenues of Porter Novelli, as orchestrated by Omnicom, soared from $45.8M in 1995 to $214M in 1999.

Another example is Brodeur (page one story) which sold out to Omnicom in 1993 and reported $9M in fees in 1995. It then became part of PN for four years and emerged with $70M in fees and 700 employees in 1999. As of 2007 it has about 50 employees in Boston vs. 252 claimed in 2000. Faced with fines and jail terms under Sarbanes-Oxley for reporting false figures, the conglomerates in 2003 stopped their hundreds of ad/PR units from reporting any fee or employee totals.

Howard Rubenstein, profiled in 12 pages of the New Yorker as a “gentle fixer,” is the head of New York’s most influential PR firm and also a “nice” person (page 7). He treats everyone, reporters included, more or less the same. His birthday parties that draw 3,000 to Tavern on the Green are examples of his broad appeal and generosity. Other examples of PR pros who proved that social skills are good for business are Bob Gray, a confidante of President Reagan whose connections in D.C. won him the cover of Time magazine, and Ben Sonnenberg of New York, legendary party-giver in the 1950s and 1960s...our admonition to members of groups to keep close tabs on the spending of the groups (Publicity Club of N.Y. and Overseas Press Club were victims of major embezzlements) was underscored by the fact that the pastor of our own church, St. Michael’s in Greenwich, has been ousted from his job after it was found that about $500,000 in funds are unaccounted for. It turns out he had a $202,000 powerboat and drove expensive cars.

--Jack O'Dwyer


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