The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, February 14, 2007, Page 1
OGILVY GETS $9M PANDEMIC ACCOUNT.
Ogilvy PR Worldwides
Washington, D.C., office has been tapped by the Dept. of
Health and Human Services for a three-year contract worth
up to $9M to support a public affairs response to a pandemic
influenza in the U.S.
Linda Weinberg, senior
VP and co-group director of Ogilvys D.C. social marketing
unit, heads the account.
Ogilvy will support HHS
Assistant Secretary for Public Affairs to develop PR efforts
educating Americans about steps to protect themselves during
and after a pandemic.
That includes public health
and emergency preparedness research, crisis preparation,
coalition building, media relations and other
SALEM BURNISHES IMAGE.
Salem will issue an RFP by April 1 to promote the image
of Oregons capital city.
The city council approved that proposal of Mayor Janet
Taylor on Feb. 5, according to the Statesman Journal.
One element of the program is to highlight the quality
and future availability of the water supply for the city
with 150K people.
Salems water was rated Best of the West
at the Pacific Northwest Section of the American Water Works
Assn. `06 conference.
That rating was based on appearance, odor, taste and aftertaste.
Salems Public Works may bottle water for use as a
The Cherry City also is in year 10 of a 15-year
project to double its water capacity.
Water is a big issue in the western U.S. and Salems
abundant supply is a lure to high-tech and other manufacturers.
KLINE TO OXY PETE.
Richard Kline, who was regional president at Fleishman-Hillard,
has left the Omnicom unit for the VP-communications &
PA slot at Occidental Petroleum. He replaces Larry Meriage,
who is retiring.
Kline had served as chief spokesperson for F-H during the
Doug Dowie bilking ordeal.
He told ODwyers that he planned to retire from
F-H, but Oxy Pete made him an offer that he couldnt
Kline joined F-H nearly a decade ago. He co-founded Berkhemer
& Kline, which he sold to GolinHarris. Kline was president
of Shandwick USA before joining F-H in `97.
HALLIBURTON HIRES PATTON BOGGS.
Halliburton has hired Patton Boggs and its Qorvis Communications
affiliate as the energy services company is a focus of House
Oversight and Government Reform chairman Rep. Henry Waxman,
who has kicked off hearings on waste and fraud in Iraq reconstruction.
Waxman grilled former Ambassador Paul Bremer last week.
The Congressman believes more than $12B in reconstruction
money has not been accounted for.
The Los Angeles Democrat said his committee owes
it to the American people to find out where the missing
The Army announced during those hearings that it is withholding
$19.6M from Halliburton for a contract breach.
BUONOCORE TO REPLACE MARTIN
Angela Buonocore, VP of corporate communications for The
Pepsi Bottling Group, has been named by ITT Corp. to succeed
the retiring Tom Martin as VP of corporate relations.
She joined Pepsi in 1994 and most recently headed its PR
and internal communications apparatus.
Previously, she was with IBM for 11 years and earlier held
advertising, PR and marketing posts in a five-year career
Martin announced his retirement last July to pursue teaching
and writing. He stepped down as ITT wrapped up its engineered
for life re-branding effort.
Martin joined the company in 1996 after nearly two decades
with FedEx, culminating as VP of corporate communications.
BBJ RANKS 35 BOSTON PR FIRMS
The Boston Business Journal Feb. 1 reported staff
counts at 35 local firms including four PR operations owned
by ad conglomerates which usually do not allow their PR
firms to take part in such surveys.
The four provided staff counts on a form that was distributed
by the BBJ. Revenues were not requested. BBJ only reported
on agencies that filled out the forms.
Based solely on staff counts, the biggest firm was Schwartz
Communications, with 141 staffers including 132 who work
No. 2 is Regan Communications, all of whose 71 staffers
are employed in PR.
Regan, growing from 37 employees and one office in 2000,
now has branches in Jupiter, Fla.; Hartford; Providence,
and Cape Cod.
Client include the Boston Celtics, New Balance,
(Continued on page 7)
Edition, February 14, 2007, Page 2
Fleishman-Hillard Los Angeles chief Doug Dowie, who eyes
a 42-month jail term for bilking that city, is working on
a script, Conflict of Interest, that is loosely
based on the case. It has a lot more about the
PR biz, Dowie told ODwyers.
also is putting final touches on a screenplay about the
brass-knuckled world of L.A. politics. He provided this
website with a draft of Anonymous Sources, which
deals with L.A. buzzing about speculation that its Mayor
may be linked to the death of a beautiful young fundraiser
who was found dead in the trunk of her car.
hero of the tale is the Mayors PR advisoran
ex-Marine and former newspaper man like Dowieand his
damage control operation.
Hollywood producer Jonathan Sanger, The Producers
and The Elephant Man, has optioned Dowies
former F-H exec, who maintains his innocence and plans to
appeal his conviction, has been working with Sarah Black
is a former senior VP at Tom Cruises production company.
sees Conflict of Interest as a project that
could be the basis of a series on HBO or Showtime. His goal:
I hope to do for L.A. City Hall what the Sopranos
did for New Jersey.
CN TO GUIDE S.C.
Carolina has tapped Columbia-based Chernoff Newman for a
statewide voter education effort aimed to reach a higher
level of service for voters in the key presidential
Integrated Marketing Solutions, The Bounce Agency, and Tom
Sawyer Co. also expressed an interest in the account, which
covers public relations, events, collateral and some advertising
a Mt. Pleasant, S.C., ad agency, had previously worked with
the state on voter education efforts, including its overall
Every Vote Matters. Every Vote Counts campaign
which will be replaced with CNs concept.
budget is $497K for the new pact, which could stretch to
2011 with a cap of $2.5M.
RENO TO OGILVY.
Tom Reno, who joined Text
100 in August as president/North America and chief of its
global corporate communications practice, has moved to Ogilvy
PR Worldwide as head of its New York corporate practice
He was in charge of Hill
& Knowltons New York flagship office prior to
shifting to Text. He had joined H&K in `04 from GCI
Group, where he served as president of its NYC operation.
Earlier, Reno headed Makovsky
& Co.s IR group, served as managing director at
Citigate Communications, worked as director at Torrance
Group/AFGL International, held a VP post at Marcus Grubard
Communications and headed corporate communications at Huberman,
Margaretten & Straus.
ROWLAND DIES AT 81.
Herbert L. Rowland, founder
of one of the dominant independent PR firms from the 1970s
and 1980s until he sold it to Saatchi & Saatchi in 1985,
died Feb. 8 in his home in Brentwood, Calif. He was 81.
The cause was complications
from multiple myeloma, said his wife Patricia.
Rowland earned a B.S.
from City College of New York in 1948 and an M.A. from Columbia
University in English in 1951. He was a reporter for the
New York Times from 1949-50 and later with Where
magazine and TV Week magazine.
He joined Roger Brown,
New York PR firm, in 1954, which later became Brown &
Rowland. The Rowland Co. was established in 1961.
S&S purchased the
company for $10 million cash and a payout based on a multiple
of ten times the after-tax profits during the next five
years through Dec. 31, 1989. Pre-tax profits were $2.17M
in 1984 or 21% of Rowland's gross of $10.5M.
Gray and Co., Washington,
D.C., had also made attempts to buy the firm, which was
noted for its blue chip clients such as Procter & Gamble,
IBM, DuPont, Canon, Johnson & Johnson, Nestle, Sandoz,
Toyota, Eastman Kodak, Corning & 3M.
Robert Marston, who formed
Robert Marston and Assocs. after working for many years
at the Rowland firm, said Rowland developed the "highly
successful PR strategy of showing clients how they could
promote their products by targeting a single market or cluster
of markets that collectively reached their prime audience."
Rowland labeled it, "Target
Marketing." Clients focused on U.S. markets that "met
their exacting demographic criteria," said Marston.
Rowland Co. senior managers
made an attempt in 1995 to buy the firm back from what had
become Cordiant. However, they were rebuffed.
Rowland was folded into
an U.S. entity called Publicis Consultants|PR by its French
parent last month.
TOP OFFICIALS SHOULD PAY FOR
Boston counselor George
Regan, interviewed on MSNBC and CNBC about the Cartoon Network
ads in public places that set off a temporary panic in Boston
this month, said that the responsibility for the campaign
rested with officials of Turner Broadcasting and its parent,
Turner and Interference
Inc., its New York marketing agency, have agreed to pay
$2M to federal, state and local agencies to cover costs
of the disruption.
Regan, interviewed Feb.
1 for the On the Money show hosted by Lisa Daniels
of NBC News, Boston, said officials of Time Warner, the
largest communications company in the world, and its subsidiary,
Turner Broadcasting, should take the blame.
Interviewed by Norah ODonnell
on MSNBC Feb. 1, Regan said, This communications company
has a lot to do. And they should probably start by firing
many people at the top command.
The people who are really
responsible, he said, are some suits at Turner and
Edition, February 14, 2007, Page 3
HAS 24/7 CRISIS TEAM.
PR Group, the largest network of independent PR firms, has
set up a Global Rapid Response Team to respond
quickly to PR crises that may develop anywhere in the world.
clients can reach coordinator Tom Donoghue 24/7 via 403/815-0079.
Individual Worldcom members are reachable via 800/955-9675
or through the group's website, worldcomgroup.com.
Donoghue is chairman for Worldcom's crisis team.
chairman Jim Holt said, The team is on call 24 hours
a day, seven days a week, ready to pull together from any
point on the map at a moment's notice, senior communications
counsel and strategists to address challenges and threats
facing clients during a crisis or controversy.
need executives on the ground in a hurry when
a crisis of some sort erupts and the Rapid Response Team
can have seasoned communications professionals on
the job immediately who know the country, the language and
the culture, he said.
of Worldcom, established in 1988, have 100 offices in 133
cities on six continents.
are required to attend regional and worldwide meetings twice
a year so that they can develop personal relationships with
with global interests must bridge cultural gaps, speak local
languages, understand the intricacies of local social, political
and economic forces and adapt to local conditions,
said Donoghue, chairman of the Crisis Communications and
Issues Practice Group.
heads Donoghue & Assocs., Calgary, Alberta, Canada.
Holt is a principal of Holt, Mulroy & Germann Public
Affairs, Bridgewater, N.J.
PACZKOWSKI TO WSJ SITE.
John Paczkowski, who has
blogged at the Good Morning Silicon Valley site
since '99, is joining a new Wall Street Journal tech
site next month.
GMSV is an offshoot of
the San Jose Mercury News and pokes fun at the tech
industry and the personalities that drive it, according
to Paczkowski's farewell blog.
John Murrell is now in
charge of GMSV.
Paczkowski will pen a
daily news report at the allthingsd.com. That site is an
extension of the WSJ's "D: All Things Digital"
conference that is hosted by Walt Mossberg, who writes the
paper's "Personal Technology" column, and Kara
Swisher, who reports on tech developments from San Francisco.
The conference last year
featured Bill Gates, former Microsoft CEO; Al Gore, ex-Vice
President and Current TV chairman; Howard Stringer, CEO
at Sony, and Bob Iger, CEO at Walt Disney Co.
has retained UBS Investment Bank to shop for a buyer
of its "Famous Music" publishing operation that
has more than 125,000 titles under copyright.
That music includes songs
by Busta Rymes and Eminem and soundtracks from movies such
as "Forrest Gump," and "The Godfather."
FM was founded in 1928.
SLOANE WORKS PRIMEDIA DEAL.
Sloane & Co. is handling
Primedia's auction of its "enthusiast media" group
of more than 70 magazines and 90 websites.
Those titles generated
more than $500 million in `06 revenues, and include Motor
Trend, Hot Rod, Snowboarder, Stereophile
Primedia completed in
January the $170M sale of its outdoors group to InterMedia
Chairman Dean Nelson said
that impressive price tag encouraged him to put the enthusiast
unit on the auction block. "The board believes the
market environment is extremely favorable for the sale of
the enthusiast media segment," said Nelson in a statement.
Primedia, which is 60
percent owned by Kohlberg Kravis Roberts & Co., is exploring
a spin-off of its Consumer Source Inc., which is the No.
1 publisher of free auto, apartment and real estate consumer
Elliot Sloane and Joshua
Hochberg handle the Primedia account.
EDITOR NAMED COLO. GOV'S PR
Evan Dreyer, who was city
editor for the Denver Post, is now communications
director for Colorado's new governor Bill Ritter.
claim to fame is covering two of the grisliest stories of
Those were the Heaven's
Gate cult mass suicide story while projects editor at the
North County Times in San Diego, and the Columbine
High School student slayings for the Post.
He stuck with the Columbine
story for a year following the slaughter.
Dryer joined the Post
in `98 as night editor.
GARDNER HEADS DIGITAL FOR
Carl Gardner, executive
VP of TV, radio and digital interactive media for Journal
Broadcast Group, Milwaukee, has been named to the new post
of VP of digital media for parent company Journal Communications.
JC publishes the Milwaukee
Journal Sentinel, 75 community newspapers, and operates
36 radio stations in 12 states.
The company said it wants
Gardner to play a key role as it looks to distribute content
across multiple platforms in a changing media environment.
He joined JBG in 1991 serving as GM of two radio stations
in Milwaukee WTMJ-AM and WKTI-FM. He was later named
president of the radio division.
has tapped the rising popularity of web video with
the addition of 500 new videos to its site. The portal,
owned by The New York Times Co., said the move responds
to users who want new ways to interact and advertisers that
want more creative ways to reach them.
About sites report 32M
monthly visitors (Nielsen/NetRatings). Info: at video.about.com.adio
for the company.
news continued on next page)
Edition, February 14, 2007, Page 4
RAPS CONSULTANT-DRIVEN NEWS.
Koppel rapped consultant-driven newscasts during a speech
in Florida last week for putting an emphasis on entertainment
rather than hard news.
former ABC News Nightline anchor talked about
intensive pressure to appeal to the 18-to-35 year age bracket,
a group considered golden by marketers.
are careful, said Koppel, to dish out programs they think
the targeted demographic group wants to see vs. news based
on sound journalism principles.
newsroom as profit center is not something that
appeals to Koppel who reminisced about the days when news
producers had a freer rein to broadcast news that was good,
bad or otherwise.
spoke at the National Association of Home Builders Show
in Orlando on Feb. 7.
predicted a long occupation of Iraq because of the U.S.
dependence on the region's oil.
the U.S. brought its troops home, oil is the one element
that could destabilize the region, he said. That's why U.S.
generals refer to Iraq as the Long War, a struggle
that could go on for generations, said the newsman.
is managing editor of The Discovery Channel and a contributing
columnist at the New York Times. He does commentaries
for National Public Radio
GUILDS IN LABOR STANDOFF.
The New York Newspaper
Guild of New York is criticizing the Writers Guild of America
East for making offensive demands amid contract
negotiations between the two entities.
Staff of the Writers Guild
of America East were on hand at the Writers Guild Awards
gala in New York on Feb. 11 to urge union members to support
staffers efforts to negotiate a fair contract
with the Newspaper Guild.
WGAE employees are repped
by the Newspaper Guild, which has been negotiating with
WGAE management since October for a contract. "We reluctantly
are forced to go public over the WGAE's more offensive demands
of its own employees, including denying them fair rights
to arbitration and just cause for termination," said
N.Y. Newspaper Guild President Barry Lipton.
Lipton said the WGAE has
rejected fair wage proposals, and insists on the unilateral
right to subcontract positions currently held by staff.
The Newspaper Guild said
it has two unfair labor practice charges pending against
the WGAE with the National Labor Relations Board.
The WGAE represents writers
and other creative professionals in news and entertainment.
MAG: VEGAS IS FAT CITY.
Mens Health magazine
has provided PR fodder for U.S. cities with its ranking
of the fattest and fittest locales.
Las Vegas has earned the
distinction of fattest city in America as it climbs from
the No. 2 spot last year. San Antonio jumped 11 spots to
land at No. 2, followed by Miami, Mesa, Ariz., and Los Angeles.On
the fit site, Albuquerque, N.M., rose from No. 13 to the
top slot in 2007, followed by Seattle, Colorado Springs,
Minneapolis (up from 21 last year), and Tucson.
Milwaukee was declared
the most athletic city and Memphis was said
to watch the most TV. Cleveland was named the junk food
capital of the U.S.
MH said it spent months
pouring over data that make real people fit or fat, like
how often people are exercising, how healthfully they eat,
how much they use gym memberships, how much junk food they
consume, and how much time they spend in traffic. It also
talked to mayors and city parks departments about local
exercise venues, programs designed to get citizens off their
couches and moving, and civic leadership.
Las Vegas had more fast
food restaurants than every city but Cleveland, and extremely
D.C., PR firm Issue Dynamics is managing a new website
steeping in social networking that aims to provide commentary
on energy issues.
The Smarter Energy Policy
includes contributions from various viewpoints on energy
issues including consumer groups, industry reps, and pundits.
Visitors can also contribute.
Today, an entertainment industry newsmagazine,
has developed a free syndicated newswire called Hollywood
The service includes short
articles, blurbs and other news from HT interviews.
HT has also unveiled a
new section on the impact of politics on the entertainment
Publishing, Robbinsville, N.J., has launched an online
interactive magazine for the parents of teenagers, ages
12 to 19 called ParentingTeensOnline. The publisher wants
to fill the information gap on teen issues by
offering solutions for parents to common problems with teens.
iFOS said an advisory
board of professionals, as well as adjunct advisory boards
made up of parents and teenagers, vet each article for the
site to be sure its cutting-edge, relevant,
and on target.
MAG TARGETS TEEN PHONES.
has partnered with Verizon Wireless to produce content from
the magazine for wireless customers.
Verizon has also struck
a similar deal with Hearsts CosmoGirl!
Dubbed Seventeen Mobile,
the service is heavily interactive with polls, Q&As
and quizzes, and recommends movies to see, books to read
and activities to participate in.
Said Ann Shoket, editor-in-chief
of Seventeen: "[Teens] take their phones with them
everywhere and Seventeen will be there with them, providing
everything they want to know about trends, offering expert
advice and asking for their opinions, too."
14, 2007, Page 5
OF PR FIRMS
HANDLES TOY SHOW.
Schwartz & Co. is handling media relations for the 104th
annual American International Toy Fair slated for New Yorks
Jacob Javits Convention Center this week.
show is the sixth largest business-to-business event held
in the Big Apple, according to Crains New York
Business. (The Greater New York Dental Meeting is the
biggest draw with an attendance of more than 50,000). The
Toy Fair will attract a crowd of about 25,000.
is the PR firm for the Fairs parent, Toy Industry
FH SETS UP SPORTS PRACTICE.
set up a sports marketing unit chaired by senior VPs Jim
Woodcock and J.J. Carter.
Woodcock, based in St.
Louis, previously headed marketing and communications for
the St. Louis Blues hockey franchise. Carter, in San Francisco,
was director of PR for the Assn. of Tennis Professionals
and headed PR for the Detroit Pistons and Dallas Mavericks.
The sports practice is
called FH Sports Business.
The firm has worked for
the NCAA, NHL, and several sports franchises.
MAKOVSKY UNVEILS SOCIAL MEDIA
Makovsky + Company, New
York, has formalized a social networking practice focused
on B2B marketing called Online Fluency.
The firm said OF is an
outgrowth of projects it has handled for clients in the
financial services, technology and other fields.
Robbin Goodman, EVP and
partner, heads the effort, which includes cultivating bloggers
and other new media tools like podcast, streaming video
and SEO. She is blogging at onlinefluency.makovsky.com.
Ken Makovsky, CEO of the
firm who has penned a blog for the last year at blog.makovsky.com,
said social media is a venue for humanizing a company, building
credibility, and soliciting feedback.
Group has opened an Atlanta office, the ninth outpost
in the U.S. and Europe for the Daniel J. Edelman Inc. firm.
Carol Milliron moves over from food and retail work for
Edelman/Atlanta to head the new office. Zenos first
client in Atlanta is Florida-based Bravo! Brands. ...Kirsten
Whitten, a marketing specialist and PR director for
Tiffany Williams & Co. in Boston, has joined her husbands
12-year-old graphics company, G.T. Graphics in Hanson, Mass.,
adding a communications capability that has re-branded the
company G.T. Graphics
and Marketing. Whitten is an adjunct professor teaching
PR at Stonehill College in North Easton, Mass. A new website
is in the works at gtgraphicsandmarketing.com.
Services, Chicago, has opened a New York office at
296 Madison Avenue to handle PR and experiential marketing.
EVP Tim Hablon heads the outpost.
Gouverneur and Associates, New York/
KeyBank, adding PR for KeyBanks Real Estate Capital
and Public Sector Finance units to its existing work for
the company. The firm has also tapped Margy
Sweeney of Chaffee Group to head a new Chicago office
for the firm as a VP, a result of the new business.
& Co., New York/American Society of Composers,
Authors and Publishers, for a national PR campaign communicating
the view of ASCAP members on music copyright protection
and compensation issues. The firm will also support its
I Create Music expo and youth anti-piracy education.
Blackman & Co., New York/Shock Coffee, for national
PR and promotional programs.
Mattie PR, New York/Sundara, tanning salon, for PR
as it opens a new Manhattan location.
Associates, New York/mPhase Technologies, nanotechnology,
for PR. Rubenstein Investor Relations handles IR for the
Communications, New York/NTN Buzztime, interactive
TV games for restaurants and bars, as AOR for PR.
+ Katz, Glastonbury, Conn./Univ. of Connecticut School
of Business, for its executive continuing education program,
for advertising and PR, and Wireless Zone, for media relations.
PR, Bridgewater, N.J./Impact Unlimited, events and
meetings producer, as AOR for PR.
Raleigh, N.C./North Carolina Beer and Wine Wholesalers Assn.,
for PR support to complement its existing outreach and lobbying.
Fort Lauderdale, Fla./Capital TempFunds, financing for the
staffing industry, for PR, advertising and direct mail,
and Conservatory Prep Senior High School, arts-based private
high school, for PR.
Media, Chicago/Crown Imports, for PR for its St.
Pauli Girl and Tsingtao beer brands, the third year TWM
is handling the accounts. SPG is the No. 2 selling German
beer in the U.S., while Tsingtao is No. 1 for Chinese beer
Layne & Co., Farmington Hills, Mich./
Advertising Network Solutions, customer-targeted promotions
and publications, as AOR for PR.
Business to Business, Cincinnati/Flowserve Corp.,
fluid motion and control products, as integrated AOR.
San Francisco/Girl Scouts of San Francisco Bay Area, for
PR and marketing support.
Marketing Communications, Los Angeles/
Hotel Cheval (Paso Robles); Malibu Beach Inn (Malibu), and
San Ysidro Ranch (Montecito), for media relations, marketing
PR Marketing Group, Los Angeles/The Keston Institute
for Public Finance and Infrastructure Policy, for regional
and national media relations.
Edition, February 14, 2007, Page 6
COUNTS 350 MEMBERS.
Workd of Mouth Marketing Assn. said it has exceeded 350
members, a milestone the group sees as a sign that the practice
is maturing and expanding.
three-year-old group has a list of members at womma.org.
group is searching for a new president as its current head,
Andy Sernovitz, is stepping down in March.
MEDIALINK LEANS ON BRIGHTCOVE.
Medialink has turned to
Internet TV company Brightcove to distribute and syndicate
online video for clients.
Larry Moskowitz, Medialinks
president and CEO, noted professionally produced narrative,
short-form video is the currency of todays media
marketplace with endless applications.
Medialink said its Net
video content for clients provides full source disclosure
and contact details for viewers.
PAGE TAPS KORN/FERRY.
The Arthur W. Page Society
has hired Korn/Ferry International to handle its search
for a new executive director to replace Paul Basista.
Basista said he was leaving
the association in December after the expiration of his
second three-year contract. Richard Marshall is handling
the search at KF ([email protected]).
Details of the position
are online at
is calling for entries for its annual Big Apple Awards
through March 1.
A $250 non-member entry
fee ($225 members) gets campaigns considered for the awards,
which cover several categories.
New this year will be
a Big Apple for best use of research, measurement and evaluation,
an award being sponsored by the Institute for PR.
The chapter is hosting
a seminar on submitting awards on Feb. 15 at Ruder Finn
in New York (212/583-2782).
Quivey, an A/S for Marketing Resources in Chicago,
has joined WestGlen Communications as a senior account director
in the broadcast PR companys Chicago office. She previously
worked at Marketing Drive Worldwide and Jericho Communications,
handling media relations and event promotions for clients
like Coca-Cola, Diageo and Dominos Pizza. ...Mark
Haefeli Productions, New York, produced video PR
for Sony/BMGs release of Billy Joels recent
single All My Life. ...DWJ
Television, Ridgewood, N.J., produced two satellite
media tours from the floor of the Consumer Electronics Show
last month. One featured tech commentator Jessica Corbin
fielding questions about the latest products while the other
featured Car Coach Lauren Fix on the mobile
YANN EXITS CKPR;
SVP and director, CKPR/New York, has left the firm after
of the biggest PR units of an independent ad agency, Cramer-Krasselt,
with nearly 100 employees, is seeking a new office head.
Joel Curran, managing director, is handling the search ([email protected]).
Lopez, editor of Unmanned Systems magazine,
to Aurora Flight Sciences, Manassas, Va., as communications
manager. He handles media relations, web content, and trade
Blue, practice leader for French/West/Vaughan, to
Alan Taylor Communications, Charlotte, N.C., as a VP. She
was previously with Ketchum in Washington, D.C. Also, Glenn
Mandel has left GolinHarris after 12 years for an
account director slot; Adriana
Wells departs KEF media, and Kristin
Ianiero, formerly of MWW Group and Ketchum, join
as senior A/Es.
McDonald departs Patterson Bach Communications for
a media relations specialist post at Push, Orlando, Fla.
exits Wragg and Casas to handle media relations and issues
management at Push.
OGorman, a wine industry veteran of E. &
J. Gallo Winery and Scott Street Portfolio, to Merryvale
Vineyards, St. Helena, Calif., as PR manager for Napa Valley
producer. He recently served on the PR group of the Sonoma
County Vintners group.
Gasperlin, corporate sales director, Northwest Airlines,
to Alaska Communications Systems Group, Anchorage, as director
of corporate communications handling PR, internal communications
Leonard, managing director and executive VP for Porter
Novelli's Bay Area operation, to GM of Blanc & Otus
San Francisco office. Leonard was an EVP and GM for Tsantes
and Assocs., which was acquired by PN in 2001. Earlier,
she headed marcom for Mentor Graphics, held posts with KVO
Advertising and PR and Hill & Knowlton.
Yu to group VP, MWW Group, San Francisco. He helped
open the outpost in 2005 after joining from Cisco.
Del Toro to senior A/E, Wragg & Casas, Miami.
Sloane to VP of national media relations, Cushman/Amberg
Katie Feltz and Steve
Carlson were also upped to VPs.
Upchurch to VP, Marx Layne & Co., Farmington
Hills, Mich. He joined the firm in 2003 after serving as
news director for Detroits ABC affilitate, WXYZ-TV.
Gretchko to senior A/E, Landau PR, Cleveland. She
has been with the firm for five years.
Kushner and John
Pattison to the board of directors of HSR Business
to Business, Cincinnati. Kushner joined the firm in 2003
and is VP/director of PR. Pattison is creative director.
Edition, February 14, 2007, Page 7
RANKS BOSTON PR FIRMS (Continued
of America, Dunkin Donuts, ReMax of New England, Mohegan
Sun, and SBLI.
BBJ form asked the agencies to distinguish between "PR"
and other activities such as advertising and graphics.
3 is Weber Shandwick, with 68 employees involved in "PR"
out of a total of 97.
firm had 216 employees in Boston in 2000, the last year
that such figures were supplied to the O'Dwyer Co. by conglomerate-owned
said the 216 included a large number of administrative employees
who were shifted to New York in 2001. Boston staff totaled
126 in 2001. WS reported that revenues in the office for
2001 declined 27% from the previous year.
in 2001, conglomerate-owned PR firms decided to give their
net fee and employment figures only to the Council of PR
Firms which then redistributed them to the press.
Council did not require W-3s showing payroll totals, top
pages of corporate income tax returns, CPA statements attesting
to staff size, nor the accounts of participating firms.
Firms could report ad commissions up to 10% of revenues.
a unit of Omnicom, was ranked No. 5 by the BBJ with 61 employees
on PR and 12 others. It had reported 56 employees in 2000.
Novelli (Omnicom) was ranked No. 14 with 30 PR employees
and five others. It had 73 employees in 2000. Manning, Selvage
& Lee, ranked 25 by BBJ, has 19 employees vs. 38 in
Previous No. 1, is Absent
in the BBJ rankings was Brodeur Worldwide, the No. 1 firm
in Boston for 2000 based on data given to the 2001 O'Dwyer's
Directory of PR Firms.
that time, Brodeur reported staff in its offices in Boston
& Portsmouth, N.H., totaled 252 and net fee income was
not taking part in the 2006 BBJ rankings are Fleishman-Hillard
(Omnicom), which reported 149 employees in Boston in 2000;
Ogilvy PR (WPP Group), 91 employees in 2000, and Sterling
Hager, an independent firm, which had 105 employees in 2000.
recently moved from a higher floor to the second floor of
855 Boylston st. where Boston sources say the staff total
is about 50. The firm, founded in 1985 and which was sold
to Omnicom 1993, reported having $9M in fees in 1995 before
its fees were included with PN's.
re-emerged in 1999 as a separate firm with $70M in fees
and 700 employees worldwide. PN in 1999 reported $214M in
fees and 2,483 employees. The combined total of PN and Brodeur
was bigger than total fees reported that year by the largest
firm, Burson-Marsteller ($274M). PN, which reported $45.8M
in fees and 451 employees in 1995, had grown 469% in four
Brodeur CEO Andrea Coville nor CFO Renzo Bardetti would
comment but Boston sources said the firm had specialized
in technology and was hurt by the loss of most of the IBM
account and by the dot-com collapse in the spring of 2000.
YORKER PROFILES RUBENSTEIN.
Auletta, who often writes on media topics for the New
Yorker, has written a 12-page piece in the Feb. 12 issue
on Howard Rubenstein, who has been described in numerous
previous pieces as the mediator of all sorts
of disputes in New York.
work for politicians, celebrities, the media, charitable
institutions and giant corporations is again told in considerable
dean of the New York PR community is often called on to
help clients faced with difficult problems such as divorce
and business disasters.
quotes novelist Alan Harrington as saying that PR specialists
make flower arrangements of the facts, placing them
so that the wilted and less attractive petals are hidden
by sturdy blooms.
career is traced from its beginnings in Brooklyn working
for charities to its current status as the person to call
on assignments that include softening or discouraging certain
stories while encouraging the use of others.
to Aulettas sources, Rubenstein assisted in a deal
between Mortimer Zuckerman, owner of the New York Daily
News, and Rupert Murdoch, owner of the New York Post,
under which the owners agreed to ban critical articles about
each other from their papers.
has in recent years become a substantial political
fund-raiser, says Auletta, although maintaining an
even balance between the Democratic and Republican parties.
PR GROUPS ADVISE STATE DEPT.
About 150 representatives
of 20 PR groups met at the State Dept. in Washington, D.C.,
Jan. 10 to give suggestions for improving the image of the
U.S. abroad. The groups represent 50,000 members.
Proposed by the PR Coalition
were 11 action steps for greater private sector
involvement and support for U.S. public diplomacy. James
Murphy of Accenture is chair of the Coalition.
One proposal is for a
corps of private sector foreign service officers
made up of academics and business people with specialized
expertise who could work abroad on short term assignments.
Another proposal is to
provide incentives for U.S. workers to travel overseas and
workers from abroad to visit the U.S. Companies are urged
to name a corporate officer responsible for public
The government could incorporate
U.S. business practices consistent with U.S. values of respect
for the individual, opportunities and entrepreneurship,
says the report.
A reception was held Jan.
9 at the Eisenhower Executive Office Bldg. next to the White
Secretary of State Condoleezza
Rice and Under Secretary Karen Hughes addressed the group
the next day.
A further report of the
meeting is to be published. Andrea McDaniel is deputy director
of private sector outreach in the Office of the Under Secretary
for Public Diplomacy and Public Affairs. Dina Powell is
Edition, February 14, 2007,
pros from 20 groups gave advice to the State Dept. Jan.
10 on how
to promote democracy and improve the image of the U.S. abroad
biggest PR group represented was PRSA, which claims 30,000
members including students.
PRSA were Rhoda Weiss, chair and CEO, and Bill Murray, president
have a problem with PRSA giving advice on promoting democracy
in the Middle East and elsewhere (and especially while on
hallowed government ground such as the State Dept. and Eisenhower
Executive Office Bldg.) because PRSA leaders have shown
such disregard for democratic principles.
have blocked most of PRSAs members from running for
national office since 1973. Current leaders, including Weiss
(a director five years) show no interest in changing this.
is PRSAs promise to the FTC in 1977 to stop anti-competitive
practices (after 30 years of a code with anti-competitive
move to democratize PRSA last year, headed by Mark Holoweiko
of Central Michigan, was Swift-boated by leaders
who falsely said it would be too costly (the 290-member
Assembly becoming the board and requiring insurance
on all members) and was unneeded because the Assembly already
had the power to tell the board what to do (which it doesnt).
Worse yet, the well-researched proposal, patterned after
the American Bar and American Medical Assns. and made in
April, was withheld from the membership until November.
There was no debate on the PRSA website (except in private
e-groups barred to most members) nor in its
publications as there would have been were PRSA a democracy.
The State Dept. and EEOB are symbols of the democratic way
of life that the U.S. is currently spending heavily on in
terms of life and money to spread abroad. Those who dont
follow such principles dont belong there.
death of Herb Rowland (page 2) recalls the era before most
of the big PR firms sold out to ad conglomerates.
Rowland, like all the other heads of the independents in
the 1970s and 1980s, formed personal relationships with
reporters. We were often a guest at his house in Westhampton
Beach, swimming in his pool, playing tennis with him and
enjoying his hospitality. We also visited the homes or had
close relationships with the heads of every firm ranked
among the Top 15 in 1983. Ed Stanton of Manning,
Selvage & Lee, Bob Wood of Carl Byoir, David Drobis
and Paul Alvarez of Ketchum, etc., were people
first and employees of their firms second. The current practice
of the heads of conglomerate-owned firms is either to completely
avoid reporters or be as formal as possible in dealing with
This attitude percolates
down to staffers who behave the same way.
fought the idea of selling out for many years, telling
us he did business with the clients of many ad agencies
and did not want to lose such accounts. Saatchi & Saatchi
convinced him he would be a free-standing, independent
as part of a holding company. This did not pan
out since some Rowland executives sought to buy the firm
back in 1995 (Wall Street Journal 6/8/95) but were
rebuffed by the then owner, Cordiant. To complete this story
of the false independence promise, the Rowland
name itself was dropped last month when it was folded into
reason Rowland sold out was that it had dropped from the
Top Ten, thus cutting over-the-transom new business
leads. It had been No. 6 in 1981 with $7.3M in fees but
by 1984 was No. 12 with $10.3M.
What had started was a
mad-cap race by the ad conglomerates to push their owned
PR firms up the ladder by combining various PR units in
the U.S. and abroad to achieve boxcar figures. The ad agencies
had found that a high ranking was the best source of new
ad business and figured this would also hold true in PR.
Rowland and others were forced into mergers to keep up with
this game. The big ad agencies, dissatisfied with the way
the ODwyer Co. monitored growth (top pages of corporate
income tax returns, CPA statements, W-3s, etc.), decided
their PR firms would rank themselves via the Council of
PR Firms, founded in 1998. PR firm revenues, freed from
being substantiated (and also now including ad commissions),
soared from the tens of millions to the hundreds of millions.
Reported revenues of Porter Novelli, as orchestrated by
Omnicom, soared from $45.8M in 1995 to $214M in 1999.
Another example is Brodeur
(page one story) which sold out to Omnicom in 1993 and reported
$9M in fees in 1995. It then became part of PN for four
years and emerged with $70M in fees and 700 employees in
1999. As of 2007 it has about 50 employees in Boston vs.
252 claimed in 2000. Faced with fines and jail terms under
Sarbanes-Oxley for reporting false figures, the conglomerates
in 2003 stopped their hundreds of ad/PR units from reporting
any fee or employee totals.
Rubenstein, profiled in 12 pages of the New Yorker
as a gentle fixer, is the head of New Yorks
most influential PR firm and also a nice person
(page 7). He treats everyone, reporters included, more or
less the same. His birthday parties that draw 3,000 to Tavern
on the Green are examples of his broad appeal and generosity.
Other examples of PR pros who proved that social skills
are good for business are Bob Gray, a confidante of President
Reagan whose connections in D.C. won him the cover of Time
magazine, and Ben Sonnenberg of New York, legendary party-giver
in the 1950s and 1960s...our
admonition to members of groups to keep close tabs
on the spending of the groups (Publicity Club of N.Y. and
Overseas Press Club were victims of major embezzlements)
was underscored by the fact that the pastor of our own church,
St. Michaels in Greenwich, has been ousted from his
job after it was found that about $500,000 in funds are
unaccounted for. It turns out he had a $202,000 powerboat
and drove expensive cars.