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Internet Edition, February 21, 2007, Page 1


Weber Shandwick’s Cambridge, Mass., office beat four finalists for a $4M contract to provide PR and advertising support as Massachusetts tries to make its landmark universal healthcare legislation work.

An RFP released last November to 25 agencies sought help in reaching and educating uninsured individuals and small businesses affected by the state’s 2006 reform law, which requires all Bay Staters to sign up for an insurance plan by July 1 or face tax penalties.

WS was the only firm not to ask for a commission on media buys. The Interpublic unit, which has about 90 people in Cambridge, is set to bring in $760K in fees – billing at $190 hour for an estimated 4,000 hours, the firm agreed to a 5 percent cut – and $2M for media buys.

The year-long contract is with the Commonwealth Health Insurance Connector Authority, an independent entity created by the state to act as a “bridge” between health plans and individuals and small businesses.

Tara Murphy, VP for WS in Cambridge, heads the account.

WS’ contract runs through Dec. 31. The CHICA’s board approved the pact at its late January meeting citing the firm’s experience in healthcare, community and government relations, and its ability to handle both advertising and PR, among other factors.


Kym White, a 16-year Ogilvy PR Worldwide veteran, joins Baxter International next month as VP-corporate communications. She reports to CEO Robert Parkinson.

White, who fills the post that Sally Benjamin Young vacated in Oct. `05, is in charge of PR, crisis communications, financial outreach, web and executive communications of the Deerfield, Ill.-based $10.4 billion giant.

White worked as managing director of Ogilvy’s New York office for the past four years. Previously, she headed its global healthcare practice, which counseled Merck, Bristol-Myers Squibb, GlaxoSmithKline and Medtronic.

Korn/Ferry International’s Nels Olson and Jody Cooper placed White.

Omnicom posted a 10 percent increase in fourth-quarter `06 net to $277M on a nine percent rise in revenues to $3.2B.

The conglom’s collection of PR shops (Fleishman-Hillard, Porter Novelli and Ketchum) showed the fastest growth rate for the quarter, up 16.3 percent to $311M.


Edelman is receiving $50K a-month to rep ousted Thailand leader Thaksin Shinawatra, who was overthrown in a military coup in September.

Thaksin has been traveling the world, making the case for a return to his homeland, according to the International Herald Tribune.

Those trips have annoyed Thailand’s ruling junta. The generals in charge of Thailand have ordered Thai media not to broadcast Thaksin’s comments.

Edelman’s contract is through Baker Botts, Thaksin’s law firm. The pact is for six months.

Thaksin ruled Thailand for nearly six years. He has been charged with corruption and abuse of power.


Atlanta PR firm Hayslett Group has defeated seven competitors to handle marketing and communications for Georgia’s roadway information 511 telephone service.

There was no incumbent agency for the account and a budget has not yet been set by Georgia’s Dept. of Transportation.

Cookerly PR, Cohn Overstreet & Parrish, DFA Communications, Duffey Communications, Hope-Beckham, Ascential, and InterConnect Group pitched.

The account mainly includes a public information campaign using PR and PSAs. An RFP was issued in October.

The 511 system, which operates 24/7 and disseminates information on road, air and rail travel conditions, is expected to be rolled out in April.


Students who submitted questions to PRSA president Bill Murray Jan. 29 found the session to be "pretty tense" and even confrontational at times.

Several of the students, whose comments on their own blogs were collected by Prof. Robert French, were surprised that Murray was never a member of PRSA and had little knowledge of its history.

They also noted that Murray had no answers to many of the questions on a prepared list.

The students expressed disappointment that the ground rules for the 50-minute telephone interview were changed at the last minute. Links to all of the comments have been posted on French's blog.

As originally planned, Murray was supposed to chat with the students themselves.

But PRSA PR manager Cedric Bess then told the class that only Prof. French could pose the questions

(Continued on page 7)

Internet Edition, February 21, 2007, Page 2


Former Fleishman-Hillard Los Angeles chief Doug Dowie filed a suit against the Omnicom unit seeking $3M in legal fees owed to Gibson, Dunn & Crutcher plus unspecified damages for “emotional pain and suffering.”

GD&C, according to the complaint, was recommended to the former Marine by F-H CFO Fred Rohlfing.

Dowie claims he could never have afforded to hire pricey GD&C, which billed at $665 and $545 hour rates, “but for the promise that F-H would pay their fees, inasmuch as he would otherwise be wholly unable to afford such representation.”

F-H picked up the first invoice in May `04.

The PR firm settled the civil suit brought by the City of Los Angeles in April `05, agreeing to pay $6M to cover the fraudulent billing charge.

It then “suddenly and without warning ceased” paying Dowie’s legal fees in June `05 after he was indicted by a federal grand jury.

Dowie charges that F-H stopped paying his legal tab because U.S. attorneys are required to “consider whether or not a corporation was paying for a criminal defense of its employees suspected of wrongdoing as a factor in deciding whether to indict the corporation.”

Dowie alleges that F-H acted with fraud and deceit when “Rohlfing, acting on behalf of the defendants, made the promises of indemnity for attorneys’ fees, and costs as hereinbefore alleged.”

The former F-H exec also is seeking damages for emotional pain and suffering. He has “suffered, and continues to suffer anxiety, worry, loss of appetite and loss of sleep, all to his detriment and damage in an amount unspecified at present, and which will be subject to proof at the time of the trial.”

He was convicted for bilking L.A. of $500K. Dowie says he is innocent.


5W PR is repping the ‘Girls Gone Wild’ video line, which features topless, naked co-eds, and its founder 35-year-old Joe Francis.

CEO Ronn Torossian, in his Valentine’s Day release announcing the win, called GGW an “iconic brand” and vowed to “get the media better exposed to the amazing business which exists behind Mr. Francis.”

The GGW infomercials run on late-night cable, and advertise videos of women exposing themselves.

Francis pled guilty to rules violating exploitation of minors and was fined $500K in January for a `02 video that included two 17-year-olds having sex during the “Ultimate Spring Break” video. He agreed to do more than 200 hours of community service.

Francis was busy last week. The New York Post’s Page Six reported that actress Tara Reid bolted from Francis at Clive Davis’ pre-Grammy Awards party in Beverly Hills on Feb. 11. She was upset that Francis told Howard Stern that Reid was horrible in bed, according to the Post. Francis was in Las Vegas on Feb. 14 to unveil the GGW line of swimsuits, sandals and tops.


The Catholic Communication Campaign, a unit of the U.S. Conference of Catholic Bishops, has tapped Crosby Marketing Communications to develop a public service campaign to promote the benefits of marriage.

The move follows a January report from Rutgers University’s National Marriage Project that found the U.S. marriage rate is at an all-time low of 47.9 per 1,000 people. That’s down from 87 in 1960.

The report attributed the declining rate of nuptials to people marrying later in life and the rise in cohabitation. It found that nearly half of people from age 25-to-40 have lived together at some point with someone from the opposite sex.
The bishops want CMC to conduct research among marriage experts and run a series of consumer focus groups about marriage. The findings will be at the core of a TV and radio PSA campaign, as well as a website for info about preparing for and improving a marriage.

The CCC’s Pat Ryan Garcia is coordinating the effort with Annapolis, Md.-based CMC. She has not been reached.

Time, last week, carried an essay from John Cloud that says “being wed doesn’t necessarily make you happier or healthier.”

His point is based on Bella DePaulo’s `06 book, “Singled Out: How Singles are Stereotyped, Stigmatized, and Ignored, and Still Live Happily Ever After.”


Qorvis Communications has been tapped by DynCorp International for messaging and image work.

The Falls Church, Va.-based “supplier of specialized mission-critical technical services to civilian and military government agencies” was criticized on Jan. 30 by Stuart Bowen, the U.S. special inspector general for Iraq reconstruction, for accounting problems and unauthorized spending.

Bowen cited a $43.4M State Dept. expenditure for a police training camp that was never used. He has problems with an outlay of $36.4M for armored vehicles and equipment that can’t be found.

The New York Times in December took issue with DynCorp’s contract to train police officers in Afghanistan. The U.S. Government has defended DynCorp’s work there.


Campbell Johnson Marketing and PR has defeated three firms to develop and guide a $315K social marketing program warning Virginians about high blood pressure and cholesterol.

Virginia’s Dept. of Health is using funds from the U.S. Centers of Disease Control to back the project. It wants the Richmond-based firm to enlist faith-based groups, local health departments, and healthcare providers to educate the public about warning signs for heart attacks and stroke, and to boost the number of people who live with high blood pressure and high cholesterol under control. The six-month contract with CJM came after an RFP process.

Internet Edition, February 21, 2007, Page 3


Weber Shandwick has been tapped by the New Orleans Convention and Visitors Bureau to run an international spring media tour to promote the Big Easy and correct "misperceptions" about the city in the national press.

"The point of this tour is really to combat some of the misperceptions about New Orleans that exist out there, because so much of the media coverage – mainstream press – is about things that are not working well in the city, a lack of recovery, and that sort of thing," Kelly Schultz, vice president of communications for the CVB, told O’Dwyer’s. "We need to get the message out that if you're a visitor to New Orleans for leisure or for a business trip, you can come here and have a great experience."

The effort will kick off in New York. Chicago, Washington, D.C., London, Paris and Los Angeles are among other locations, some of which will include New Orleans streetcars, food tasting and other events - all with the slogan "Forever New Orleans."

"New Orleans is part of our national soul and we are honored to contribute to such an important campaign," said Rene Mack, president of the firm's New York-based travel and lifestyle practice, in a statement.

The CVB, which has requested $115M to market the city, says tourism accounts for 35 percent of the Big Easy's annual operating budget - counting jobs, safety, transit and infrastructure - and is its largest employer.


Tribune Co. is selling Spanish-language newspaper Hoy New York to ImpreMedia. The company is keeping Hoy editions in Los Angeles and Chicago, plus weekly Spanish language papers in Orlando and South Florida.

The move enables Tribune to better align its Spanish language papers with its Los Angeles Times and Chicago Tribune.

The Tribune publishes Newsday in metro New York, a paper that is current the subject of takeover speculation.

Scott Smith, president of Tribune publishing, said though Hoy New York has "made good progress over the past year, we did not see a path to profitability in this market." The Hispanic market, according to Smith, remains an important part of the company's growth strategy.

Hoy New York is the No. 1 Spanish newspaper in the city, topping El Diario/La Prensa, which is owned by ImpreMedia.


Viacom's MTV Networks is cutting 250 people from its 4,500 work force as the company shifts focus from TV to a more digital future.

Judy McGrath, CEO of MTV, told staffers via a memo that the company must refine its business and organization models to "keep winning in this revolutionary environment."

She did not estimate how much the job cuts will save MTV, which includes cable channels Nickelodeon, Spike, Country Music Television, VH1 and Logo.


Wal-Mart ripped Advertising Age for reporting Jan. 30 that its U.S. Stores division president Eduardo Castro-Wright is "expected to be replaced."

Leslie Dach, executive VP/corporate affairs and government relations, wrote in a Feb. 13 letter that is posted on the retailer's website that Castro-Wright's replacement has not been "considered or discussed in any way."

Wal-Mart CEO Lee Scott, according to Dach's letter to AA editor Jonah Bloom, has made it "clear on numerous occasions that our company will continue to support and encourage Mr. Castro-Wright as he continues his work."

The former Edelman vice chairman faults AA for relying on "unreliable rumors by unnamed sources who by their own admission were speculating about management changes at Wal-Mart."

AA's actions "have not lived up to commonly accepted journalistic standards and that our ongoing professional relationship should be considered strained," wrote Dach.

Bloom sent an e-mail to this NL, responding to Dach's missive. His magazine takes Dach's letter "very seriously, as we do any such complaint."

The publication, noted Bloom, investigated the journalism on the story thoroughly and feels its reporters "operated entirely professionally, thoroughly and in good faith using multiple, knowledgeable sources and requesting comment on several occasions from the company."

Bloom wrote that the internal probe continues and "if we decide that any part of our reporting – such as our noting that there was speculation on Mr. Castro-Wright's next move – was inaccurate, we will obviously admit that and correct the story, as would any reputable publication." The Associated Press reported Jan 31 that Castro-Wright told a meeting of managers from almost 4,000 Wal-Mart stories that he isn't going anywhere.


Fort Lauderdale PR firm Bitner Goodman is guiding the Seminole Hard Rock Hotel & Casino through the media firestorm that erupted with the death of Anna Nicole Smith there last week.

Gary Bitner, president of the firm, has represented the Seminole Tribe of Florida since it built the Hollywood, Fla., hotel in 2004 under a licensing deal with Hard Rock International. The Tribe is in the midst of closing a deal to acquire all of Hard Rock Int'l for $965M.

The three-year-old hotel is being featured in news reports from the "NBC Nightly News" to "Entertainment Tonight" as the $1,600-a-night backdrop for Smith's scrutinized demise.

The South Florida Sun-Sentinel noted the hotel has gained "grisly notoriety," while McClatchy Newspapers said it has joined a macabre list of celebrity death sites.

The Associated Press penned a straightforward profile of the hotel and its luxury accommodations, noting it is "as gaudy and over-the-top as the pinup herself."

(Media news continued on next page)

Internet Edition, February 21, 2007, Page 4


U.S. taxpayers funded the Iraqi Media Network with the idea of creating a “BBC-like” news organization there, according to the March Vanity Fair.

The piece penned by VF investigative reporters Donald Barlett and James Steele tells how the IMN instead turned into the Pentagon’s mouthpiece, and its programming was then dismissed as American propaganda by Iraqis.

Worse, the IMN was turned over to Iraq's Shiite majority and now spews forth virulently anti-American messages all day and night.

Don North, a former NBC News staffer who joined IMN and initially went about quoting Edward R. Murrow, quit the operation because his managers were “manipulating and controlling a very undemocratic press.” To him, the IMN became “every bit as bad as what Saddam had established.”

North is dumbfounded with the current state of affairs at the IMN. He called the network the “only functioning weapon of mass destruction in today's Iraq.”
Science Applications International Corp., the “invisible hand behind a huge portion of America's national security state,” created the IMN.

Barlett and Steele wrote that the job of establishing IMN’s infrastructure of cables, transmitters and dishes “was rife with corruption and waste.”

North, who was a cameraman in Vietnam and NBC's Cairo bureau chief, said his colleagues at IMN had hoped to set the gold standard for “international broadcasting and news reporting.”

He soon became aware that the Pentagon and Coalition Provisional Authority had other ideas such as turning the IMN into a “little Voice of America.”

They viewed IMN as an “opportunity to push the U.S. agenda in Iraq in the most simplistic way.”


New York Times publisher Arthur "Pinch" Sulzberger set the record straight last week about an unfortunate remark that he made at the World Economic Forum in Davos.

Sulzberger, according to Israel's Ha'aretz, expressed doubt about the short-term future of the printed version of the NYT. He said: “I really don’t know whether we’ll be printing the Times in five years, and you know what? I don't care.”

The publisher fleshed out his thoughts during a speech to Times staffers.

Sulzberger told staffers the company plans to invest in newspapers and that he expected them to be “around for a very long time.” The NYT Co.’s “powerful and trusted print brands continue to draw educated and affluent audiences.”

Print commands “high levels of reader engagement,” according to Sulzberger, and accounts for the bulk of the NYTC's advertising and circulation revenues.
Though Sulzberger has the “heartfelt view that newspapers will be around – in print – for a long time,” he must be “prepared for that judgment to be wrong.”


Garth Ancier, who shut the WB Network, has been named president of BBC Worldwide America.

In a 27-year career, Ancier served as first programming chief for the then-fledgling Fox Network, handled AOL's venture with Time Warner sister company Warner TV and worked at General Electric's NBC unit.

In his new post, Ancier will oversee the BBC America cable channel, adapt British programming for U.S. audiences and bolster the broadcaster's Internet presence.


The National Assn. of Broadcasters says it would be "shocked" if the Federal Communications Commission okays the "$13B merger of equals" between Sirius Satellite Radio and XM Satellite Radio. The two companies posted a combined $1.5B loss in `05. The '06 loss is expected to exceed that deficit.

When authorizing satellite radio, the FCC, according to a statement from Dennis Wharton, executive VP at NAB, felt the public would "be served best by two competitive nationwide systems."

The satellite companies refute that point, saying that consumers enjoy a wide "continually expanding array of entertainment options" that didn't exist when the FCC granted them satellite licenses a decade ago. Those options include iPods, HD radio and music over cell phones.

Wharton, however, blistered the shotgun marriage between the two former competitors. "Now, with their stock prices at rock bottom and their business model in disarray because of profligate spending practices, they seek a government bailout to avoid competing in the marketplace."

The NAB, which represents 8,300 free TV and radio outlets, says it is up to policymakers to "weigh whether an industry that makes Howard Stern its poster child should be rewarded with a monopoly program for offensive programming."

The trade group is confident that the Sirius/XM merger, "an anti-consumer proposal," will be rejected just as the proposed merger of the two TV satellite companies (DirecTV and DISH Network) was rejected a few years ago.

FCC chairman Kevin Martin says the Sirius and XM hook-up faces a "high hurdle." The merger also would need the Justice Dept.'s blessing.

People ______________________

Sharon Begley, who wrote the “Science Journal” column at the Wall Street Journal for five years, has returned to Newsweek as a senior editor and contributor to Julia Baird, opinion editor and columnist for the Sydney Morning Herald, has been named senior editor for science.

Peter Terzian, senior editor at Culture & Travel, has been named editor of the magazine. He was previously assistant editor at Newsday. Michael Boodro, editor through the launch of C&T, is stepping down.

Internet Edition, February 21, 2007, Page 5


Johnson & Johnson’s Centocor biopharmaceutical unit has developed a documentary film to serve as the centerpiece of a national campaign and an alternative to the 30-second spot.

Michael Parks, director of PR for Centocor, developed the idea and is credited as an executive producer of the film, “Innerstate,” which centers on three patients living with chronic diseases like Crohn’s disease, Rheumatoid arthritis, and psoriasis – ailments for which Centocor markets treatments.

Centocor’s drugs aren’t mentioned in the movie, however.

Healthcare PR firm Dorland is working on the PR and public affairs campaign for the film, which is slated to debut to media and the public this week at the Directors Guild of America Theatre in New York.

Parks said a key goal of the documentary is to highlight the benefits and risks of advanced therapy for chronic conditions.

“We wanted to find something that would give us enough real estate to have a discussion,” he told O’Dwyer’s.

The project's development began a year and a half ago. Parks declined to provide a budget figure but said the cost was less than a full-scale DTC campaign. New York production company Creative Group handled the logistics and making of the film.


Ron Sachs Communications, Tallahassee, is publicizing a Florida state report that tallies the high cost of imprisoning repeat offenders and shows how it can be lowered by rehabilitation.

David Lawrence, former publisher of the Miami Herald, said the “aggressive PR strategy of Sachs combined good ideas with superb professionalism and helped people in power to sit up and take notice.”

The effort also landed extensive coverage in the St. Petersburg Times, Miami Herald, and Florida Times-Union.

The Ex-Offender Task Force released its report in November 2006 after 18 months of study. Initially there was little publicity for the report.

The Sachs effort has focused on how rehabilitation, in the form of substance-abuse treatment, education and job-training programs, can help ex-offenders find legal, gainful employment after they have been released. Rehabilitation reduces crime, saves resources and protects the public, said Sachs.

Elements of the $25K PR program were: conducting a press conference to "re-unveil" the report; drafting and placing guest columns in major dailies; meeting with editorial boards of the newspapers; TV news interviews; and creating testimony that would appeal to liberals and conservatives in the Florida Legislature.

Vicky Lopez Lukis, chair of the Task Force, said the work of the Sachs firm has helped to change the perspective of key leaders and many Floridians.

Ryan Banfill, a VP with both journalism and political roots in Florida, and James Vanlandingham, an A/E, spearheaded the task force PR effort for RSC.


New York Area

JB Cumberland PR, New York/The Wine Enthusiasts Companies; Nambe, fine gifts; and Elderlux, for PR.

KMR Communications, New York/Lexington Int’l, for PR support for its Hairmax Laser Comb, following approval by the FDA. The product has been a client on and off since 2000.

Ruder Finn, New York/Global Music Int’l, independent music video content for telecom industry, as AOR for U.S. media relations, partner press relations and thought-leadership programs. The company features unsigned artists and brands at

Trylon SMR, New York/ReacTV, simulcast Internet and TV network with reactive advertising, as AOR for media relations.

The Steven Style Group, New York/Candy Dynamics, as AOR for marketing communications.

Thomas PR, Melville, N.Y./DXG USA, digital cameras, as AOR for PR, including trade show relations, press tours, and branding programs, and Pictopia, photo commerce company, also as AOR.

Travers & Collins, Buffalo, N.Y./Unshackle Upstate Coalition, business and trade group, for media relations, marketing, special events, and interactive creative services.

Oxford Communications, Lambertville, N.J./River Place at Butler, brownfield redevelopment.


Perception, Gaithersburg, Md./Dan Taylor, author, to promote “The Parent Care Solution” program and The Parent Care Conversations book (Penguin, 2006).

O’Keefe & Co., Alexandria, Va./CDW Corp., as AOR, an expansion on current work for the company to include vertical markets and horizontal IT PR efforts. Martin Nott has been recruited from Buck & Pulleyn to head the account.

SheaHedges Group, McLean, Va./Cernium Corp., video analytics, as AOR for media relations and communications counsel.

French/West/Vaughan, Raleigh, N.C./Gatlinburg, Tennessee Dept. of Tourism, for strategic counsel and PR services. The vacation area is adjacent to Great Smoky Mountains National Park.

Kathy Hernandez & Associates, Orlando, Fla./Sol Melia Vacation Club, global shared vacation club, as AOR for PR.

Tara, Ink., Miami/DEK23, nightclub, for local and national PR as it opens in mid-March.


Sweeney, Cleveland/Gasco Affiliates, gas calibration mixtures, as AOR for counsel, research, branding, media relations and direct marketing.


The Bateman Group, San Francisco/Cittio, networking and system monitoring software, and InQuira, search and analytics applications for websites and contact centers, both for AOR duties following competitive reviews.

Ruder Finn, San Francisco/Specific Media, interactive advertising, and Voce, wireless services, for PR. Combined billings are $500K.

Internet Edition, February 21, 2007, Page 6


PR Newswire’s Disclosure Advisory board has produced a white paper, “Guiding Investors & Analysts: How Much Information is Enough?” making specific recommendations for public company guidance.

Among the group’s beliefs are that all companies should issue regular guidance, but one size does not fit all and it is not an all or nothing proposition. The group said guidance should provide clear and consistent communications about a company and be comprised of both company-specific and industry-specific information.

The advisory board, which was set up by PRN last year and includes key financial and IR executives, said that concerns of guidance overemphasizing short-term performance are overblown. “The benefits of guidance far outweigh the perceived risks,” the group said in a statement from PRN.

Mark Hynes, managing director of global IR services for PRN and member of the board, is blogging at The white paper is at


StevensGouldPartners, an M&A and management consulting firm focused on advertising, PR and marketing companies, has named Ted Pincus as a senior partner and changed the name of the firm to StevensGouldPincus, LLC.

Pincus, who is based in Chicago, built The Financial Relations Board into a powerhouse before selling it to True North Communications, now part of Interpublic, in 1999. He writes a business column for the Chicago Sun-Times and teaches finance at DePaul Univ.

StevensGouldPartners was set up in November 2004 by PR vets Art Stevens and Rick Gould. It has five senior associates in Los Angeles, Denver, Washington, D.C., Miami, and New York.

BRIEFS: Mark Haefeli Productions, New York, produced a live international satellite news conference and re-cap highlight reels for the announcement of The Police reunion tour. The rock band marks its 30th anniversary this year and opened the Grammy awards broadcast earlier this month. ...Jason McQueen, an interactive media strategist and search engine optimization specialist, has joined Mindshare Interactive Campaigns’ Austin, Tex., office as a strategic consultant. McQueen was previously interactive media services manager for NFushion Group handling clients like Toshiba and SBC/Nortel. NIRI’s New York chapter is hosting a breakfast program on XBRL, the financial reporting language being pushed as a global standard. The 8:30-9:30 a.m. event will feature Jeffrey Naumann of the Securities and Exchange Commission; Mike Willis, partner, PricewaterhouseCoopers, and founding chair of XBRL International; Elmer Huh, senior VP for Lehman Bros.; and Nicholas Rolli, VP of investor relations and financial comms. for Altria Group. XBRL stands for extensible business reporting language. Cost: $75 for non-members. Info: 212-551-1013.



Steven Immergut, senior VP in GCI Group’s healthcare unit, to Tonic Life Communications, as managing director of the firm’s New York office. He was previously with CPR Worldwide and Hill & Knowlton.

Pat Donohue, senior manager of corporate planning and communications for research firm Esai, to DeVries PR, New York, as senior VP in its health and wellness division. She was previously director of comms. for Johnson & Johnson and VP at Ketchum. Donohue began her career as a medical writer/editor.

Robert Katz, a former journalist who worked in PR at Lazar Partners, Trent & Co., and Corbett Assocs., to The Lippin Group, New York, as an A/E.

Christopher Senecal, former press secretary for the House Majority Press office in the Connecticut General Assembly, to Cashman + Katz, Glastonbury, Conn., as public affairs manager. He was recently communications director for Impact Strategies.

Andrew Nannis, former press secretary for Sen. Ken Salazar (D-Colo.), has joined AARP’s media relations unit in Washington, D.C., to push health communications efforts. Before moving to Capitol Hill, Nannis was PA director at the Pharmaceutical Research and Manufacturers of America and served as comms. director for Congressmen Pete Stark (D-Calif.) and Marion Berry (D-Ark.). Nannis also worked at Ketchum and Eisner Petrou.

Tracy Weisman, a consumer consultant and executive speechwriter, to executive VP and group director in GolinHarris’ Chicago consumer brands practice.

Lori Sansoucie, PR manager, Kohl’s Department Stores, to Laughlin/Constable, Chicago, as an A/S in its retail practice. She was previously with Weber Shandwick.

Alisha Johnson, a Fleishman-Hillard intern, to Millennium Communications, St. Louis, as a comms. specialist.

Travis Akard, senior designer for Berkline/Benchcraft, to Ackermann PR, Knoxville, Tenn., as art director.

Michael Heintz, a wine educator and certified sommelier, to E.& J. Gallo Winery, Healdsburg, Calif., as senior manager of PR.

Natalie Svider, senior A/S, Ruder Finn, to Lewis, as head of its Los Angeles office focused on digital media and entertainment companies. She previously headed media relations for Moonshine Music and began her career at Warner Bros.


Annette Maggiacomo to director, PR, Duffy & Shanley, Providence, R.I.

Grace Lazzara to partner, eXubrio Group, Buffalo, N.Y.

Sean Dougherty to group VP, MWW Group, New York. He joined the firm’s East Rutherford headquarters office in 1998. He was previously a senior A/E at Edelman and Michael Klepper Associates.

Gwen Rosenberg to VP, investor relations and corporate communications, Senomyx, San Diego. She joined in September 2005 as executive director.

Internet Edition, February 21, 2007, Page 7


and the questions had to be submitted in writing in advance.

A student identified as "Tyler" wrote that asking for questions in advance "sends up a flag that the interview will not be as candid as you want or as the interviewee wants. On the other hand, if you are making someone send you a list of questions, BE READY TO ANSWER THEM!"

Lack of Preparation Cited

Evyan wrote that Murray was new to the job and "unprepared for many of the questions as well as admitting he had never belonged to PRSA."

Chasity also complained that the "interview was supposed to be between the entire class and Mr. Murray but at the last minute we were told that he would prefer it if we just listened. Second, he wanted a list of questions so he could be `prepared' for the interview, which he was not. I do have rose colored glasses when it comes to PR professionals because I feel they should be transparent and up front about everything, especially when in contact with aspiring students."

Some Questions Were Provided

Written student questions included whether the title of "president" was the correct one for Murray since he was appointed rather than elected; whether he will be "charismatic," a "visionary" and "an accomplished speaker" as suggested by the search committee; whether he will push for PRSA student members in all 3,800 colleges rather than restricting membership to 280 colleges; whether PRSA will start having good media relations for itself since it is "the largest advocacy for media relations practice"; whether it will continue to book dues as cash; how he feels about PRSA dropping the printed members' directory; whether he will address PRSA's 19-year practice (to 1993) of copying and selling authors' works without their permission (since Murray himself is a copyright expert), and whether he will encourage many leaders of PRSA to "actively participate in conversations with the press."

Hayley noted that Murray earned a B.A. from Albright College in Reading Pa., and an MBA from Thunderbird Business school and is therefore "well-qualified for this position. However, Hayley wrote, "it was shocking to the entire class when he admitted that he had never before been a member of PRSA."

A student named "Derek" wrote: "Most of my classmates were satisfied with the interview and though Murray performed better than expected. However, many of them were astounded that he has virtually no experience in the PR field and now he is the president of the PR Society of America."

Wrote Christopher: "As the new president of PRSA, it was the general consensus that he really didn't know jack about PR. He was never a member nor was he familiar with their practices. I will give it to him that he was new, but he still stumbled all over his words, and danced around Prof. French's questions."

Katherine thought that French's questions were too "bold" and "blunt" and "I actually think many of the faces in the class turned a few shades of red during the interview.


Merck, which was in the news for years because its painkiller Vioxx was linked to heart disease, is promoting its Gardasil vaccine against HPV by helping to fund a group called “Women in Government.”

The U.S. Centers for Disease Control has recommended that all females between the ages of 11 and 26 be vaccinated against the human papilloma virus which can cause cervical cancer, the second most common cancer in women.

The potential market is $5 billion yearly.

At the moment, Merck has the only approved vaccine but Glaxo and other companies are working on similar vaccines, said the New York Times Feb. 17.

HPV, a disease that does not leave the body once it is acquired, is estimated to be present in 60% of U.S. female college graduates. It is spread by touching unbroken skin. Males are also susceptible to being infected.

The NYT called Women in Government “Merck’s main partner in the vaccination campaign.”

Funding is also said to come from Glaxo and Digene, a company that has a test to detect HPV.

The group has been holding luncheons and conferences nationwide to discuss the battle against cervical cancer.

At least 20 states are considering mandatory inoculation of females starting at age 11. Opponents of forced inoculation include the Texas Medical Assn. and the American Academy of Pediatrics.

Gov. Rick Perry of Texas on Feb. 2 mandated vaccination for girls 11 and older. Perry’s former chief of staff was said to be a lobbyist for Merck.

There was no immediate comment from Merck on the story.


China was blasted as the world’s worst violator of intellectual property rights in a speech Feb. 15 to the House Ways and Means Subcommittee on Trade.

Motion Picture Assn. of America CEO Dan Glickman said China is “the most difficult market in the world for the U.S. motion picture industry” with an estimated nine out of 10 DVDs being counterfeit.

The loss to the U.S. movie industry was said to be $244 million in 2006. In addition, he said, the government controls the distribution of films in China and allows only 20 foreign films yearly.

China, meanwhile, is enforcing its copyright when it comes to the use of its logo in the next Olympic Games which will take place in 2008.

U.S. studios lost $6.1 billion to worldwide piracy in 2005, according to the MPAA. About $2.4 billion was lost due to illegal distribution; $1.4B to illegal copying, and $2.3B to internet piracy.

More than 11,000 legal actions were instituted in 2006 in the Asia-Pacific region and more than 30,000 cases of piracy were investigated.

Glickman pointed out that while the U.S. trade deficit reached a record $763 billion in 2006, the movie industry generated a $9.5B trade surplus.

The MPAA held its first annual “Business of Show Business” symposium and dinner Feb. 6 in Washington.

Internet Edition, February 21, 2007, Page 8




The Worldcom PR Group has set up a much-needed worldwide 24-7 crisis PR hotwire (2/14 NL).

Clients can reach a coordinator of the service or any of 47 members by individual e-mails, or blast e-mail all 47 at once. One of our gripes about PR is that most PR people work 9-5, Mon.-Fri., and even then are hard to reach. Many give cell-phone numbers as alternatives but this mostly results in yet another voicemail. PR needs to match the 24-7 hours of media...some of those at the "Private Sector Summit on Public Diplomacy" Jan. 9-10 at the State Dept. (2/14 NL) said that instead of listening to what the PR people had to say, as was advertised, the State Dept. reps mainly plied the audience with messages that the Dept. wants PR people to spread. "It was a lot of listening by us," said one attendee. But emphasizing the U.S. abroad, another said, would be like putting the German flag on every Chrysler that is sold in the U.S. "It would be counterproductive." Other comments were that there were "no breakthrough ideas" and, "The problem is not PR, but policy." Everyone "danced around the real problem–Iraq," said an attendee. The U.S. is pitching "democracy" but this word has different meanings in other countries, it was also pointed out...although Johnson & Johnson has a much-touted ethical code, it has admitted that some foreign units may have made improper payments to help sell medical devices in two "small-market countries" (New York Times 2/13). The story notes that the SEC in 2003 told J&J it was under formal investigation for possible illegal payments to Polish government officials. J&J, commenting on these charges, said the worldwide head of its medical devices unit had retired (Michael Dormer, 55) live up to its ethical code, J&J should cooperate in a 25th anniversary revisit to the seven Tylenol murders of 1982 to clear up inaccuracies that have grown up around this tragedy (PR's No. 1 crisis story). The focus has been on the alleged speedy response of J&J but the real story is that drugs in easily-spiked gelatine capsules should never have been marketed. The FDA is the one that acted quickly, warning all Americans on Thursday, Sept. 1, 1982, the day the first murders were discovered, not to take Tylenol capsules. J&J did not recall the capsules until a week later and after another poisoning almost took place. This was long after stores had removed them. Initially, J&J focused attention on two lots of the capsules, ignoring the fatal flaw in all of them. It then rushed back onto the market two months later with the same capsules (in sealed bottles) but 3.5 years later there was another Tylenol murder. CEO Jim Burke regretted reintroducing the capsules...5W PR, the fastest-growing PR firm based on the documented O'Dwyer rankings, has added "Girls Gone Wild" to its client list, a celebration of lesbianism (page 2). GGW markets both soft and hardcore porn. 5W CEO Ronn Torossian notes that PR firms work for companies such as Time Warner (HBO broadcasts soft and hardcore porn) and Hilton Hotels (one-third of in-room videos are porn) and controversial products such as tobacco, fur and gambling. He feels it's not his place to judge a client's business. GGW has sales of $100M and employs 400...our objection to the porn on GGW and HBO is the “fun and games” atmosphere that surrounds it. Ignored are the diseases, out-of-wedlock pregnancies, prostitution, mob control and drug use that are often associated with this industry. Also, actors involved are dehumanized because they're reduced to their sexual organs...young women are already so sexually active that more than 60% of them leave college not only with a degree but a lifelong case of HPV, which can cause cancer. The U.S. Centers for Disease Control wants to innoculate females from 11-26 with a vaccine. Merck, which currently has the only drug (Gardasil), is pushing laws in at least 20 states (NYT 2/17). Cost is $400 per female or umpteen billions...the City of New York, seeing sex in terms of its cost in death and disease, is handing out 26 million condoms in subway stations, retail stores, barbershops, etc. AIDS is the third biggest killer in the city. The Catholic Church and other critics object to the $1.5M distribution and the design on the package ("NYC Condom"). New York believes that while some may be offended, "it will save lives"...2006 PRSA president Cheryl Procter-Rogers quit HBO last year after nine years, we believe, because there was a conflict between her view that PR pros must be the "ethical" leaders of their employers and the output of HBO...PR prof. Nancy Snow of Cal State Fullerton wrote in the Feb. 7 Los Angeles Times that she turned down a bid to write about propaganda for Hustler after examining the mag’s graphic sexual content. She felt writing for the mag would have meant "endorsement" of it...the "interview" of new PRSA president Bill Murray by an Auburn PR class (page one) was a disaster. Murray was unprepared, as the students quickly realized. The PR surrounding his arrival has been vacillating and amateurish. His appointment was announced between Christmas and New Year, giving the impression PRSA was trying to bury it. Then PR manager Cedric Bess said Murray would be available for interviews "early in January." Auburn Prof. Robert French announced that Murray had tentatively agreed to talk to his class Jan. 29. Bess then intervened to say there would be no interviews with French or the press until Murray had "settled in." This was then contradicted, apparently by Murray himself, and the French interview was set for Jan. 29. Murray and Bess met with this writer for lunch Feb. 1. Bess, setting new rules for the French interview, asked for written questions in advance and said students would not be allowed to ask questions. At the last minute, according to French's blog, Bess changed his mind and said students could indeed ask questions. But French said it was already set up for a single questioner. This ineptitude was in spite of a 59% boost in cost of media relations in 2005 to $360,860 from $226,379 in 2004. Salaries for this rose from $130,756 to $244,158 apparently due to the promotion of Janet Troy to VP-PR. Troy, who has been letting Bess handle media for Murray, was on vacation from Feb. 14-21 "with no access to e-mail."

--Jack O'Dwyer


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