The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, February 21, 2007, Page 1
WS GUIDES $4M MASS. HEALTH
Shandwicks Cambridge, Mass., office beat four finalists
for a $4M contract to provide PR and advertising support
as Massachusetts tries to make its landmark universal healthcare
RFP released last November to 25 agencies sought help in
reaching and educating uninsured individuals and small businesses
affected by the states 2006 reform law, which requires
all Bay Staters to sign up for an insurance plan by July
1 or face tax penalties.
was the only firm not to ask for a commission on media buys.
The Interpublic unit, which has about 90 people in Cambridge,
is set to bring in $760K in fees billing at $190
hour for an estimated 4,000 hours, the firm agreed to a
5 percent cut and $2M for media buys.
year-long contract is with the Commonwealth Health Insurance
Connector Authority, an independent entity created by the
state to act as a bridge between health plans
and individuals and small businesses.
Murphy, VP for WS in Cambridge, heads the account.
contract runs through Dec. 31. The CHICAs board approved
the pact at its late January meeting citing the firms
experience in healthcare, community and government relations,
and its ability to handle both advertising and PR, among
OGILVYS WHITE TO BAXTER.
Kym White, a 16-year Ogilvy
PR Worldwide veteran, joins Baxter International next month
as VP-corporate communications. She reports to CEO Robert
White, who fills the post
that Sally Benjamin Young vacated in Oct. `05, is in charge
of PR, crisis communications, financial outreach, web and
executive communications of the Deerfield, Ill.-based $10.4
White worked as managing
director of Ogilvys New York office for the past four
years. Previously, she headed its global healthcare practice,
which counseled Merck, Bristol-Myers Squibb, GlaxoSmithKline
Nels Olson and Jody Cooper placed White.
posted a 10 percent increase in fourth-quarter `06
net to $277M on a nine percent rise in revenues to $3.2B.
The congloms collection
of PR shops (Fleishman-Hillard, Porter Novelli and Ketchum)
showed the fastest growth rate for the quarter, up 16.3
percent to $311M.
EDELMAN GETS $300K FOR THAKSIN
Edelman is receiving $50K
a-month to rep ousted Thailand leader Thaksin Shinawatra,
who was overthrown in a military coup in September.
Thaksin has been traveling
the world, making the case for a return to his homeland,
according to the International Herald Tribune.
Those trips have annoyed
Thailands ruling junta. The generals in charge of
Thailand have ordered Thai media not to broadcast Thaksins
is through Baker Botts, Thaksins law firm. The pact
is for six months.
Thaksin ruled Thailand
for nearly six years. He has been charged with corruption
and abuse of power.
HAYSLETT STEERS GEORGIAS
Atlanta PR firm Hayslett
Group has defeated seven competitors to handle marketing
and communications for Georgias roadway information
511 telephone service.
There was no incumbent
agency for the account and a budget has not yet been set
by Georgias Dept. of Transportation.
Cookerly PR, Cohn Overstreet
& Parrish, DFA Communications, Duffey Communications,
Hope-Beckham, Ascential, and InterConnect Group pitched.
The account mainly includes
a public information campaign using PR and PSAs. An RFP
was issued in October.
The 511 system, which
operates 24/7 and disseminates information on road, air
and rail travel conditions, is expected to be rolled out
MURRAY CRITIQUED IN STUDENT
Students who submitted
questions to PRSA president Bill Murray Jan. 29 found the
session to be "pretty tense" and even confrontational
Several of the students,
whose comments on their own blogs were collected by Prof.
Robert French, were surprised that Murray was never a member
of PRSA and had little knowledge of its history.
They also noted
that Murray had no answers to many of the questions on a
The students expressed
disappointment that the ground rules for the 50-minute telephone
interview were changed at the last minute. Links to all
of the comments have been posted on French's blog.
As originally planned,
Murray was supposed to chat with the students themselves.
But PRSA PR manager
Cedric Bess then told the class that only Prof. French could
pose the questions
(Continued on page 7)
Edition, February 21, 2007, Page 2
STEPS UP LEGAL ACTION.
Fleishman-Hillard Los Angeles chief Doug Dowie filed a suit
against the Omnicom unit seeking $3M in legal fees owed
to Gibson, Dunn & Crutcher plus unspecified damages
for emotional pain and suffering.
according to the complaint, was recommended to the former
Marine by F-H CFO Fred Rohlfing.
claims he could never have afforded to hire pricey GD&C,
which billed at $665 and $545 hour rates, but for
the promise that F-H would pay their fees, inasmuch as he
would otherwise be wholly unable to afford such representation.
picked up the first invoice in May `04.
PR firm settled the civil suit brought by the City of Los
Angeles in April `05, agreeing to pay $6M to cover the fraudulent
then suddenly and without warning ceased paying
Dowies legal fees in June `05 after he was indicted
by a federal grand jury.
charges that F-H stopped paying his legal tab because U.S.
attorneys are required to consider whether or not
a corporation was paying for a criminal defense of its employees
suspected of wrongdoing as a factor in deciding whether
to indict the corporation.
alleges that F-H acted with fraud and deceit when Rohlfing,
acting on behalf of the defendants, made the promises of
indemnity for attorneys fees, and costs as hereinbefore
former F-H exec also is seeking damages for emotional pain
and suffering. He has suffered, and continues to suffer
anxiety, worry, loss of appetite and loss of sleep, all
to his detriment and damage in an amount unspecified at
present, and which will be subject to proof at the time
of the trial.
was convicted for bilking L.A. of $500K. Dowie says he is
5W GOES WILD.
5W PR is repping the Girls
Gone Wild video line, which features topless, naked
co-eds, and its founder 35-year-old Joe Francis.
CEO Ronn Torossian, in
his Valentines Day release announcing the win, called
GGW an iconic brand and vowed to get the
media better exposed to the amazing business which exists
behind Mr. Francis.
The GGW infomercials run
on late-night cable, and advertise videos of women exposing
Francis pled guilty to
rules violating exploitation of minors and was fined $500K
in January for a `02 video that included two 17-year-olds
having sex during the Ultimate Spring Break
video. He agreed to do more than 200 hours of community
Francis was busy last
week. The New York Posts Page Six reported that actress
Tara Reid bolted from Francis at Clive Davis pre-Grammy
Awards party in Beverly Hills on Feb. 11. She was upset
that Francis told Howard Stern that Reid was horrible in
bed, according to the Post. Francis was in Las Vegas on
Feb. 14 to unveil the GGW line of swimsuits, sandals and
BISHOPS WANT MORE WEDDINGS.
The Catholic Communication
Campaign, a unit of the U.S. Conference of Catholic Bishops,
has tapped Crosby Marketing Communications to develop a
public service campaign to promote the benefits of marriage.
The move follows a January
report from Rutgers Universitys National Marriage
Project that found the U.S. marriage rate is at an all-time
low of 47.9 per 1,000 people. Thats down from 87 in
The report attributed
the declining rate of nuptials to people marrying later
in life and the rise in cohabitation. It found that nearly
half of people from age 25-to-40 have lived together at
some point with someone from the opposite sex.
The bishops want CMC to conduct research among marriage
experts and run a series of consumer focus groups about
marriage. The findings will be at the core of a TV and radio
PSA campaign, as well as a website for info about preparing
for and improving a marriage.
The CCCs Pat Ryan
Garcia is coordinating the effort with Annapolis, Md.-based
CMC. She has not been reached.
Time, last week,
carried an essay from John Cloud that says being wed
doesnt necessarily make you happier or healthier.
His point is based on
Bella DePaulos `06 book, Singled Out: How Singles
are Stereotyped, Stigmatized, and Ignored, and Still Live
Happily Ever After.
QORVIS REPS DYNCORP.
has been tapped by DynCorp International for messaging and
The Falls Church, Va.-based
supplier of specialized mission-critical technical
services to civilian and military government agencies
was criticized on Jan. 30 by Stuart Bowen, the U.S. special
inspector general for Iraq reconstruction, for accounting
problems and unauthorized spending.
Bowen cited a $43.4M State
Dept. expenditure for a police training camp that was never
used. He has problems with an outlay of $36.4M for armored
vehicles and equipment that cant be found.
The New York Times
in December took issue with DynCorps contract to train
police officers in Afghanistan. The U.S. Government has
defended DynCorps work there.
CJM LANDS VA. HEALTH PACT.
Campbell Johnson Marketing
and PR has defeated three firms to develop and guide a $315K
social marketing program warning Virginians about high blood
pressure and cholesterol.
of Health is using funds from the U.S. Centers of Disease
Control to back the project. It wants the Richmond-based
firm to enlist faith-based groups, local health departments,
and healthcare providers to educate the public about warning
signs for heart attacks and stroke, and to boost the number
of people who live with high blood pressure and high cholesterol
under control. The six-month contract with CJM came after
an RFP process.
Edition, February 21, 2007, Page 3
FIGHTS N.O. MISPERCEPTIONS.
Shandwick has been tapped by the New Orleans Convention
and Visitors Bureau to run an international spring media
tour to promote the Big Easy and correct "misperceptions"
about the city in the national press.
point of this tour is really to combat some of the misperceptions
about New Orleans that exist out there, because so much
of the media coverage mainstream press is
about things that are not working well in the city, a lack
of recovery, and that sort of thing," Kelly Schultz,
vice president of communications for the CVB, told ODwyers.
"We need to get the message out that if you're a visitor
to New Orleans for leisure or for a business trip, you can
come here and have a great experience."
effort will kick off in New York. Chicago, Washington, D.C.,
London, Paris and Los Angeles are among other locations,
some of which will include New Orleans streetcars, food
tasting and other events - all with the slogan "Forever
Orleans is part of our national soul and we are honored
to contribute to such an important campaign," said
Rene Mack, president of the firm's New York-based travel
and lifestyle practice, in a statement.
CVB, which has requested $115M to market the city, says
tourism accounts for 35 percent of the Big Easy's annual
operating budget - counting jobs, safety, transit and infrastructure
- and is its largest employer.
TRIBUNE SELLS SPANISH PAPER.
Tribune Co. is selling
Spanish-language newspaper Hoy New York to ImpreMedia.
The company is keeping Hoy editions in Los Angeles and Chicago,
plus weekly Spanish language papers in Orlando and South
The move enables Tribune
to better align its Spanish language papers with its Los
Angeles Times and Chicago Tribune.
The Tribune publishes
Newsday in metro New York, a paper that is current
the subject of takeover speculation.
Scott Smith, president
of Tribune publishing, said though Hoy New York has "made
good progress over the past year, we did not see a path
to profitability in this market." The Hispanic market,
according to Smith, remains an important part of the company's
Hoy New York is the No.
1 Spanish newspaper in the city, topping El Diario/La
Prensa, which is owned by ImpreMedia.
MTV CUTS 250 STAFFERS.
Viacom's MTV Networks
is cutting 250 people from its 4,500 work force as the company
shifts focus from TV to a more digital future.
Judy McGrath, CEO of MTV,
told staffers via a memo that the company must refine its
business and organization models to "keep winning in
this revolutionary environment."
She did not estimate how
much the job cuts will save MTV, which includes cable channels
Nickelodeon, Spike, Country Music Television, VH1 and Logo.
WAL-MARTS DACH RIPS
Wal-Mart ripped Advertising
Age for reporting Jan. 30 that its U.S. Stores division
president Eduardo Castro-Wright is "expected to be
Leslie Dach, executive
VP/corporate affairs and government relations, wrote in
a Feb. 13 letter that is posted on the retailer's website
that Castro-Wright's replacement has not been "considered
or discussed in any way."
Wal-Mart CEO Lee Scott,
according to Dach's letter to AA editor Jonah Bloom, has
made it "clear on numerous occasions that our company
will continue to support and encourage Mr. Castro-Wright
as he continues his work."
The former Edelman vice
chairman faults AA for relying on "unreliable rumors
by unnamed sources who by their own admission were speculating
about management changes at Wal-Mart."
AA's actions "have
not lived up to commonly accepted journalistic standards
and that our ongoing professional relationship should be
considered strained," wrote Dach.
Bloom sent an e-mail to
this NL, responding to Dach's missive. His magazine takes
Dach's letter "very seriously, as we do any such complaint."
The publication, noted
Bloom, investigated the journalism on the story thoroughly
and feels its reporters "operated entirely professionally,
thoroughly and in good faith using multiple, knowledgeable
sources and requesting comment on several occasions from
Bloom wrote that the internal
probe continues and "if we decide that any part of
our reporting such as our noting that there was speculation
on Mr. Castro-Wright's next move was inaccurate,
we will obviously admit that and correct the story, as would
any reputable publication." The Associated Press reported
Jan 31 that Castro-Wright told a meeting of managers from
almost 4,000 Wal-Mart stories that he isn't going anywhere.
FIRM GUIDES HOTEL THROUGH
Fort Lauderdale PR firm
Bitner Goodman is guiding the Seminole Hard Rock Hotel &
Casino through the media firestorm that erupted with the
death of Anna Nicole Smith there last week.
Gary Bitner, president
of the firm, has represented the Seminole Tribe of Florida
since it built the Hollywood, Fla., hotel in 2004 under
a licensing deal with Hard Rock International. The Tribe
is in the midst of closing a deal to acquire all of Hard
Rock Int'l for $965M.
The three-year-old hotel
is being featured in news reports from the "NBC Nightly
News" to "Entertainment Tonight" as the $1,600-a-night
backdrop for Smith's scrutinized demise.
The South Florida Sun-Sentinel
noted the hotel has gained "grisly notoriety,"
while McClatchy Newspapers said it has joined a macabre
list of celebrity death sites.
The Associated Press penned
a straightforward profile of the hotel and its luxury accommodations,
noting it is "as gaudy and over-the-top as the pinup
news continued on next page)
Edition, February 21, 2007, Page 4
BECOMES ANTI-AMERICAN ORGAN.
taxpayers funded the Iraqi Media Network with the idea of
creating a BBC-like news organization there,
according to the March Vanity Fair.
piece penned by VF investigative reporters Donald Barlett
and James Steele tells how the IMN instead turned into the
Pentagons mouthpiece, and its programming was then
dismissed as American propaganda by Iraqis.
the IMN was turned over to Iraq's Shiite majority and now
spews forth virulently anti-American messages all day and
North, a former NBC News staffer who joined IMN and initially
went about quoting Edward R. Murrow, quit the operation
because his managers were manipulating and controlling
a very undemocratic press. To him, the IMN became
every bit as bad as what Saddam had established.
is dumbfounded with the current state of affairs at the
IMN. He called the network the only functioning weapon
of mass destruction in today's Iraq.
Science Applications International Corp., the invisible
hand behind a huge portion of America's national security
state, created the IMN.
and Steele wrote that the job of establishing IMNs
infrastructure of cables, transmitters and dishes was
rife with corruption and waste.
who was a cameraman in Vietnam and NBC's Cairo bureau chief,
said his colleagues at IMN had hoped to set the gold standard
for international broadcasting and news reporting.
soon became aware that the Pentagon and Coalition Provisional
Authority had other ideas such as turning the IMN into a
little Voice of America.
viewed IMN as an opportunity to push the U.S. agenda
in Iraq in the most simplistic way.
New York Times
publisher Arthur "Pinch" Sulzberger set the record
straight last week about an unfortunate remark that he made
at the World Economic Forum in Davos.
to Israel's Ha'aretz, expressed doubt about the short-term
future of the printed version of the NYT. He said: I
really dont know whether well be printing the
Times in five years, and you know what? I don't care.
The publisher fleshed
out his thoughts during a speech to Times staffers.
Sulzberger told staffers
the company plans to invest in newspapers and that he expected
them to be around for a very long time. The
NYT Co.s powerful and trusted print brands continue
to draw educated and affluent audiences.
Print commands high
levels of reader engagement, according to Sulzberger,
and accounts for the bulk of the NYTC's advertising and
Though Sulzberger has the heartfelt view that newspapers
will be around in print for a long time,
he must be prepared for that judgment to be wrong.
BBC/AMERICA RECRUITS ANCIER.
Garth Ancier, who shut
the WB Network, has been named president of BBC Worldwide
In a 27-year career, Ancier
served as first programming chief for the then-fledgling
Fox Network, handled AOL's venture with Time Warner sister
company Warner TV and worked at General Electric's NBC unit.
In his new post, Ancier
will oversee the BBC America cable channel, adapt British
programming for U.S. audiences and bolster the broadcaster's
NAB RIPS SIRIUS/XM TIE-UP.
The National Assn. of
Broadcasters says it would be "shocked" if the
Federal Communications Commission okays the "$13B merger
of equals" between Sirius Satellite Radio and XM Satellite
Radio. The two companies posted a combined $1.5B loss in
`05. The '06 loss is expected to exceed that deficit.
When authorizing satellite
radio, the FCC, according to a statement from Dennis Wharton,
executive VP at NAB, felt the public would "be served
best by two competitive nationwide systems."
The satellite companies
refute that point, saying that consumers enjoy a wide "continually
expanding array of entertainment options" that didn't
exist when the FCC granted them satellite licenses a decade
ago. Those options include iPods, HD radio and music over
Wharton, however, blistered
the shotgun marriage between the two former competitors.
"Now, with their stock prices at rock bottom and their
business model in disarray because of profligate spending
practices, they seek a government bailout to avoid competing
in the marketplace."
The NAB, which represents
8,300 free TV and radio outlets, says it is up to policymakers
to "weigh whether an industry that makes Howard Stern
its poster child should be rewarded with a monopoly program
for offensive programming."
The trade group is confident
that the Sirius/XM merger, "an anti-consumer proposal,"
will be rejected just as the proposed merger of the two
TV satellite companies (DirecTV and DISH Network) was rejected
a few years ago.
FCC chairman Kevin Martin
says the Sirius and XM hook-up faces a "high hurdle."
The merger also would need the Justice Dept.'s blessing.
Begley, who wrote the Science Journal
column at the Wall Street Journal for five years,
has returned to Newsweek as a senior editor and contributor
opinion editor and columnist for the Sydney Morning Herald,
has been named senior editor for science.
Terzian, senior editor at Culture & Travel,
has been named editor of the magazine. He was previously
assistant editor at Newsday. Michael
Boodro, editor through the launch of C&T, is
21, 2007, Page 5
OF PR FIRMS
USES DOCUMENTARY FOR PR.
& Johnsons Centocor biopharmaceutical unit has
developed a documentary film to serve as the centerpiece
of a national campaign and an alternative to the 30-second
Parks, director of PR for Centocor, developed the idea and
is credited as an executive producer of the film, Innerstate,
which centers on three patients living with chronic diseases
like Crohns disease, Rheumatoid arthritis, and psoriasis
ailments for which Centocor markets treatments.
drugs arent mentioned in the movie, however.
PR firm Dorland is working on the PR and public affairs
campaign for the film, which is slated to debut to media
and the public this week at the Directors Guild of America
Theatre in New York.
said a key goal of the documentary is to highlight the benefits
and risks of advanced therapy for chronic conditions.
wanted to find something that would give us enough real
estate to have a discussion, he told ODwyers.
project's development began a year and a half ago. Parks
declined to provide a budget figure but said the cost was
less than a full-scale DTC campaign. New York production
company Creative Group handled the logistics and making
of the film.
PUBLICIZES STUDY OF EX-CONS.
Sachs Communications, Tallahassee, is publicizing a Florida
state report that tallies the high cost of imprisoning repeat
offenders and shows how it can be lowered by rehabilitation.
Lawrence, former publisher of the Miami Herald, said
the aggressive PR strategy of Sachs combined good
ideas with superb professionalism and helped people in power
to sit up and take notice.
effort also landed extensive coverage in the St. Petersburg
Times, Miami Herald, and Florida Times-Union.
Ex-Offender Task Force released its report in November 2006
after 18 months of study. Initially there was little publicity
for the report.
Sachs effort has focused on how rehabilitation, in the form
of substance-abuse treatment, education and job-training
programs, can help ex-offenders find legal, gainful employment
after they have been released. Rehabilitation reduces crime,
saves resources and protects the public, said Sachs.
of the $25K PR program were: conducting a press conference
to "re-unveil" the report; drafting and placing
guest columns in major dailies; meeting with editorial boards
of the newspapers; TV news interviews; and creating testimony
that would appeal to liberals and conservatives in the Florida
Lopez Lukis, chair of the Task Force, said the work of the
Sachs firm has helped to change the perspective of key leaders
and many Floridians.
Banfill, a VP with both journalism and political roots in
Florida, and James Vanlandingham, an A/E, spearheaded the
task force PR effort for RSC.
Cumberland PR, New York/The Wine Enthusiasts Companies;
Nambe, fine gifts; and Elderlux, for PR.
Communications, New York/Lexington Intl, for
PR support for its Hairmax Laser Comb, following approval
by the FDA. The product has been a client on and off since
Finn, New York/Global Music Intl, independent
music video content for telecom industry, as AOR for U.S.
media relations, partner press relations and thought-leadership
programs. The company features unsigned artists and brands
SMR, New York/ReacTV, simulcast Internet and TV network
with reactive advertising, as AOR for media relations.
Steven Style Group, New York/Candy Dynamics, as AOR
for marketing communications.
PR, Melville, N.Y./DXG USA, digital cameras, as AOR
for PR, including trade show relations, press tours, and
branding programs, and Pictopia, photo commerce company,
also as AOR.
& Collins, Buffalo, N.Y./Unshackle Upstate Coalition,
business and trade group, for media relations, marketing,
special events, and interactive creative services.
Communications, Lambertville, N.J./River Place at
Butler, brownfield redevelopment.
Gaithersburg, Md./Dan Taylor, author, to promote The
Parent Care Solution program and The Parent Care
Conversations book (Penguin, 2006).
& Co., Alexandria, Va./CDW Corp., as AOR, an
expansion on current work for the company to include vertical
markets and horizontal IT PR efforts. Martin
Nott has been recruited from Buck & Pulleyn to
head the account.
Group, McLean, Va./Cernium Corp., video analytics,
as AOR for media relations and communications counsel.
Raleigh, N.C./Gatlinburg, Tennessee Dept. of Tourism, for
strategic counsel and PR services. The vacation area is
adjacent to Great Smoky Mountains National Park.
Hernandez & Associates, Orlando, Fla./Sol Melia
Vacation Club, global shared vacation club, as AOR for PR.
Ink., Miami/DEK23, nightclub, for local and national
PR as it opens in mid-March.
Cleveland/Gasco Affiliates, gas calibration mixtures, as
AOR for counsel, research, branding, media relations and
Bateman Group, San Francisco/Cittio, networking and
system monitoring software, and InQuira, search and analytics
applications for websites and contact centers, both for
AOR duties following competitive reviews.
Finn, San Francisco/Specific Media, interactive advertising,
and Voce, wireless services, for PR. Combined billings are
Edition, February 21, 2007, Page 6
BOARD ISSUES GUIDANCE REPORT.
Newswires Disclosure Advisory board has produced a
white paper, Guiding Investors & Analysts: How
Much Information is Enough? making specific recommendations
for public company guidance.
the groups beliefs are that all companies should issue
regular guidance, but one size does not fit all and it is
not an all or nothing proposition. The group said guidance
should provide clear and consistent communications about
a company and be comprised of both company-specific and
advisory board, which was set up by PRN last year and includes
key financial and IR executives, said that concerns of guidance
overemphasizing short-term performance are overblown. The
benefits of guidance far outweigh the perceived risks,
the group said in a statement from PRN.
Hynes, managing director of global IR services for PRN and
member of the board, is blogging at transparencymatters.blogspot.com.
The white paper is at disclosureadvisoryboard.mediaroom.com.
PINCUS NAMED PARTNER AT STEVENSGOULD.
an M&A and management consulting firm focused on advertising,
PR and marketing companies, has named Ted Pincus as a senior
partner and changed the name of the firm to StevensGouldPincus,
Pincus, who is based in
Chicago, built The Financial Relations Board into a powerhouse
before selling it to True North Communications, now part
of Interpublic, in 1999. He writes a business column for
the Chicago Sun-Times and teaches finance at DePaul
set up in November 2004 by PR vets Art Stevens and Rick
Gould. It has five senior associates in Los Angeles, Denver,
Washington, D.C., Miami, and New York.
Haefeli Productions, New York, produced a live international
satellite news conference and re-cap highlight reels for
the announcement of The Police reunion tour. The rock band
marks its 30th anniversary this year and opened the Grammy
awards broadcast earlier this month. ...Jason
McQueen, an interactive media strategist and search
engine optimization specialist, has joined Mindshare Interactive
Campaigns Austin, Tex., office as a strategic consultant.
McQueen was previously interactive media services manager
for NFushion Group handling clients like Toshiba and SBC/Nortel.
York chapter is hosting a breakfast program on XBRL, the
financial reporting language being pushed as a global standard.
The 8:30-9:30 a.m. event will feature Jeffrey Naumann of
the Securities and Exchange Commission; Mike Willis, partner,
PricewaterhouseCoopers, and founding chair of XBRL International;
Elmer Huh, senior VP for Lehman Bros.; and Nicholas Rolli,
VP of investor relations and financial comms. for Altria
Group. XBRL stands for extensible business reporting language.
Cost: $75 for non-members. Info: 212-551-1013.
Immergut, senior VP in GCI Groups healthcare
unit, to Tonic Life Communications, as managing director
of the firms New York office. He was previously with
CPR Worldwide and Hill & Knowlton.
Donohue, senior manager of corporate planning and
communications for research firm Esai, to DeVries PR, New
York, as senior VP in its health and wellness division.
She was previously director of comms. for Johnson &
Johnson and VP at Ketchum. Donohue began her career as a
Katz, a former journalist who worked in PR at Lazar
Partners, Trent & Co., and Corbett Assocs., to The Lippin
Group, New York, as an A/E.
Senecal, former press secretary for the House Majority
Press office in the Connecticut General Assembly, to Cashman
+ Katz, Glastonbury, Conn., as public affairs manager. He
was recently communications director for Impact Strategies.
Nannis, former press secretary for Sen. Ken Salazar
(D-Colo.), has joined AARPs media relations unit in
Washington, D.C., to push health communications efforts.
Before moving to Capitol Hill, Nannis was PA director at
the Pharmaceutical Research and Manufacturers of America
and served as comms. director for Congressmen Pete Stark
(D-Calif.) and Marion Berry (D-Ark.). Nannis also worked
at Ketchum and Eisner Petrou.
Weisman, a consumer consultant and executive speechwriter,
to executive VP and group director in GolinHarris
Chicago consumer brands practice.
Sansoucie, PR manager, Kohls Department Stores,
to Laughlin/Constable, Chicago, as an A/S in its retail
practice. She was previously with Weber Shandwick.
Johnson, a Fleishman-Hillard intern, to Millennium
Communications, St. Louis, as a comms. specialist.
Akard, senior designer for Berkline/Benchcraft, to
Ackermann PR, Knoxville, Tenn., as art director.
Heintz, a wine educator and certified sommelier,
to E.& J. Gallo Winery, Healdsburg, Calif., as senior
manager of PR.
Svider, senior A/S, Ruder Finn, to Lewis, as head
of its Los Angeles office focused on digital media and entertainment
companies. She previously headed media relations for Moonshine
Music and began her career at Warner Bros.
Maggiacomo to director, PR, Duffy & Shanley,
Lazzara to partner, eXubrio Group, Buffalo, N.Y.
Dougherty to group VP, MWW Group, New York. He joined
the firms East Rutherford headquarters office in 1998.
He was previously a senior A/E at Edelman and Michael Klepper
Rosenberg to VP, investor relations and corporate
communications, Senomyx, San Diego. She joined in September
2005 as executive director.
Edition, February 21, 2007, Page 7
CRITIQUED IN BLOGS (Continued
the questions had to be submitted in writing in advance.
student identified as "Tyler" wrote that asking
for questions in advance "sends up a flag that the
interview will not be as candid as you want or as the interviewee
wants. On the other hand, if you are making someone send
you a list of questions, BE READY TO ANSWER THEM!"
of Preparation Cited
wrote that Murray was new to the job and "unprepared
for many of the questions as well as admitting he had never
belonged to PRSA."
also complained that the "interview was supposed to
be between the entire class and Mr. Murray but at the last
minute we were told that he would prefer it if we just listened.
Second, he wanted a list of questions so he could be `prepared'
for the interview, which he was not. I do have rose colored
glasses when it comes to PR professionals because I feel
they should be transparent and up front about everything,
especially when in contact with aspiring students."
Questions Were Provided
student questions included whether the title of "president"
was the correct one for Murray since he was appointed rather
than elected; whether he will be "charismatic,"
a "visionary" and "an accomplished speaker"
as suggested by the search committee; whether he will push
for PRSA student members in all 3,800 colleges rather than
restricting membership to 280 colleges; whether PRSA will
start having good media relations for itself since it is
"the largest advocacy for media relations practice";
whether it will continue to book dues as cash; how he feels
about PRSA dropping the printed members' directory; whether
he will address PRSA's 19-year practice (to 1993) of copying
and selling authors' works without their permission (since
Murray himself is a copyright expert), and whether he will
encourage many leaders of PRSA to "actively participate
in conversations with the press."
noted that Murray earned a B.A. from Albright College in
Reading Pa., and an MBA from Thunderbird Business school
and is therefore "well-qualified for this position.
However, Hayley wrote, "it was shocking to the entire
class when he admitted that he had never before been a member
student named "Derek" wrote: "Most of my
classmates were satisfied with the interview and though
Murray performed better than expected. However, many of
them were astounded that he has virtually no experience
in the PR field and now he is the president of the PR Society
Christopher: "As the new president of PRSA, it was
the general consensus that he really didn't know jack about
PR. He was never a member nor was he familiar with their
practices. I will give it to him that he was new, but he
still stumbled all over his words, and danced around Prof.
thought that French's questions were too "bold"
and "blunt" and "I actually think many of
the faces in the class turned a few shades of red during
PUSHED BY WOMEN IN GOV.
which was in the news for years because its painkiller Vioxx
was linked to heart disease, is promoting its Gardasil vaccine
against HPV by helping to fund a group called Women
U.S. Centers for Disease Control has recommended that all
females between the ages of 11 and 26 be vaccinated against
the human papilloma virus which can cause cervical cancer,
the second most common cancer in women.
potential market is $5 billion yearly.
the moment, Merck has the only approved vaccine but Glaxo
and other companies are working on similar vaccines, said
the New York Times Feb. 17.
a disease that does not leave the body once it is acquired,
is estimated to be present in 60% of U.S. female college
graduates. It is spread by touching unbroken skin. Males
are also susceptible to being infected.
NYT called Women in Government Mercks main partner
in the vaccination campaign.
is also said to come from Glaxo and Digene, a company that
has a test to detect HPV.
group has been holding luncheons and conferences nationwide
to discuss the battle against cervical cancer.
least 20 states are considering mandatory inoculation of
females starting at age 11. Opponents of forced inoculation
include the Texas Medical Assn. and the American Academy
Rick Perry of Texas on Feb. 2 mandated vaccination for girls
11 and older. Perrys
former chief of staff was said to be a lobbyist for Merck.
was no immediate comment from Merck on the story.
CHINA IS NO. 1 COPYRIGHT OFFENDER.
China was blasted as the
worlds worst violator of intellectual property rights
in a speech Feb. 15 to the House Ways and Means Subcommittee
Motion Picture Assn. of
America CEO Dan Glickman said China is the most difficult
market in the world for the U.S. motion picture industry
with an estimated nine out of 10 DVDs being counterfeit.
The loss to the U.S. movie
industry was said to be $244 million in 2006. In addition,
he said, the government controls the distribution of films
in China and allows only 20 foreign films yearly.
China, meanwhile, is enforcing
its copyright when it comes to the use of its logo in the
next Olympic Games which will take place in 2008.
U.S. studios lost $6.1
billion to worldwide piracy in 2005, according to the MPAA.
About $2.4 billion was lost due to illegal distribution;
$1.4B to illegal copying, and $2.3B to internet piracy.
More than 11,000 legal
actions were instituted in 2006 in the Asia-Pacific region
and more than 30,000 cases of piracy were investigated.
Glickman pointed out that
while the U.S. trade deficit reached a record $763 billion
in 2006, the movie industry generated a $9.5B trade surplus.
The MPAA held its first
annual Business of Show Business symposium and
dinner Feb. 6 in Washington.
Edition, February 21, 2007,
Worldcom PR Group has set up a much-needed worldwide 24-7
crisis PR hotwire (2/14 NL).
Clients can reach a coordinator
of the service or any of 47 members by individual e-mails,
or blast e-mail all 47 at once. One of our gripes about
PR is that most PR people work 9-5, Mon.-Fri., and even
then are hard to reach. Many give cell-phone numbers as
alternatives but this mostly results in yet another voicemail.
PR needs to match the 24-7 hours of media...some
of those at the "Private Sector Summit on Public Diplomacy"
Jan. 9-10 at the State Dept. (2/14 NL) said that
instead of listening to what the PR people had to say, as
was advertised, the State Dept. reps mainly plied the audience
with messages that the Dept. wants PR people to spread.
"It was a lot of listening by us," said one attendee.
But emphasizing the U.S. abroad, another said, would be
like putting the German flag on every Chrysler that is sold
in the U.S. "It would be counterproductive." Other
comments were that there were "no breakthrough ideas"
and, "The problem is not PR, but policy." Everyone
"danced around the real problemIraq," said
an attendee. The U.S. is pitching "democracy"
but this word has different meanings in other countries,
it was also pointed out...although
Johnson & Johnson has a much-touted ethical code,
it has admitted that some foreign units may have made improper
payments to help sell medical devices in two "small-market
countries" (New York Times 2/13). The story
notes that the SEC in 2003 told J&J it was under formal
investigation for possible illegal payments to Polish government
officials. J&J, commenting on these charges, said the
worldwide head of its medical devices unit had retired (Michael
Dormer, 55)...to live
up to its ethical code, J&J should cooperate in
a 25th anniversary revisit to the seven Tylenol murders
of 1982 to clear up inaccuracies that have grown up around
this tragedy (PR's No. 1 crisis story). The focus has been
on the alleged speedy response of J&J but the real story
is that drugs in easily-spiked gelatine capsules should
never have been marketed. The FDA is the one that acted
quickly, warning all Americans on Thursday, Sept. 1, 1982,
the day the first murders were discovered, not to take Tylenol
capsules. J&J did not recall the capsules until a week
later and after another poisoning almost took place. This
was long after stores had removed them. Initially, J&J
focused attention on two lots of the capsules, ignoring
the fatal flaw in all of them. It then rushed back onto
the market two months later with the same capsules (in sealed
bottles) but 3.5 years later there was another Tylenol murder.
CEO Jim Burke regretted reintroducing the capsules...5W
PR, the fastest-growing PR firm based on the documented
O'Dwyer rankings, has added "Girls Gone Wild"
to its client list, a celebration of lesbianism (page 2).
GGW markets both soft and hardcore porn. 5W CEO Ronn Torossian
notes that PR firms work for companies such as Time Warner
(HBO broadcasts soft and hardcore porn) and Hilton Hotels
(one-third of in-room videos are porn) and controversial
products such as tobacco, fur and gambling. He feels it's
not his place to judge a client's business. GGW has sales
of $100M and employs 400...our
objection to the porn on GGW and HBO is the fun and
games atmosphere that surrounds it. Ignored
are the diseases, out-of-wedlock pregnancies, prostitution,
mob control and drug use that are often associated with
this industry. Also, actors involved are dehumanized because
they're reduced to their sexual organs...young
women are already so sexually active that more than 60%
of them leave college not only with a degree but a lifelong
case of HPV, which can cause cancer. The U.S. Centers for
Disease Control wants to innoculate females from 11-26 with
a vaccine. Merck, which currently has the only drug (Gardasil),
is pushing laws in at least 20 states (NYT 2/17). Cost is
$400 per female or umpteen billions...the
City of New York, seeing sex in terms of its cost in death
and disease, is handing out 26 million condoms in
subway stations, retail stores, barbershops, etc. AIDS is
the third biggest killer in the city. The Catholic Church
and other critics object to the $1.5M distribution and the
design on the package ("NYC Condom"). New York
believes that while some may be offended, "it will
PRSA president Cheryl Procter-Rogers quit HBO last year
after nine years, we believe, because there was a
conflict between her view that PR pros must be the "ethical"
leaders of their employers and the output of HBO...PR
prof. Nancy Snow of Cal State Fullerton wrote in the Feb.
7 Los Angeles Times that she turned down a
bid to write about propaganda for Hustler after examining
the mags graphic sexual content. She felt writing
for the mag would have meant "endorsement" of
of new PRSA president Bill Murray by an Auburn PR class
(page one) was a disaster. Murray was unprepared,
as the students quickly realized. The PR surrounding his
arrival has been vacillating and amateurish. His appointment
was announced between Christmas and New Year, giving the
impression PRSA was trying to bury it. Then PR manager Cedric
Bess said Murray would be available for interviews "early
in January." Auburn Prof. Robert French announced that
Murray had tentatively agreed to talk to his class Jan.
29. Bess then intervened to say there would be no interviews
with French or the press until Murray had "settled
in." This was then contradicted, apparently by Murray
himself, and the French interview was set for Jan. 29. Murray
and Bess met with this writer for lunch Feb. 1. Bess, setting
new rules for the French interview, asked for written questions
in advance and said students would not be allowed to ask
questions. At the last minute, according to French's blog,
Bess changed his mind and said students could indeed ask
questions. But French said it was already set up for a single
questioner. This ineptitude was in spite of a 59% boost
in cost of media relations in 2005 to $360,860 from $226,379
in 2004. Salaries for this rose from $130,756 to $244,158
apparently due to the promotion of Janet Troy to VP-PR.
Troy, who has been letting Bess handle media for Murray,
was on vacation from Feb. 14-21 "with no access to