The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, March 14, 2007, Page 1
BRINGS IN HILL & KNOWLTON.
has tapped Hill & Knowlton after a month-long review
for a corporate agency of record.
Stubo, director of corporate communications for the online
shopping and trading site, told O'Dwyers that the
company will primarily be working with H&K's San Francisco
and Washington, D.C., offices at the outset. The company
did not have a previous firm for corporate work.
100 and Kaplow Communications continue to work on various
assignments for eBay.
HUNTSWORTH ACQUIRES DORLAND.
Huntsworth, the British
firm of Shandwick founder Peter Gummer, has acquired Dorland
Global Corp., the Philadelphia shop that bills itself as
the oldest healthcare advertising firm in the U.S.
DGC operates Dorland Health
Communications and Dorland Global PR. The PR unit registered
$11.1M in `06 fees, which was up 3.9 percent from the year
earlier level. It employs 39 staffers.
Dorland provides Huntsworth
a U.S. footprint for its health unit that is
headed by David Rowly.
Gummer promises that DG
will be managed by its management and staff without
interruption. Rita Sweeney is president & CEO
Huntsworth paid $20.7
million for Dorland, but that price could rise to $50M,
based on Dorlands 2007 performance, according to the
James Jones, who retired last month as Supreme Allied
Commander of NATO forces in Europe, has joined the U.S.
Chamber of Commerce as lobbyist.
He is to focus on energy
issues, specifically encouraging development of homegrown
sources and efficiencies. Jones will head the Institute
for Energy, which is to present itself as a grassroots organization.
The Chamber took a similar path with the creation of the
Institute for Legal Reform, a group that seeks to diminish
the clout of trial lawyers.
Seltzer, who joined Ruder Finn in `03 to head its
newly created marketing practice, is exiting the No. 2 independent
firm. He steps down April 15. RF is expected to fill the
Prior to RF, Seltzer was
CEO of Ogilvy PR Worldwide. He also founded Porter Novellis
healthcare practice and headed its New York office.
On the crisis front, Seltzer
counseled Audi in its unintended acceleration
crisis, and worked with Nestle on its marketing of infant
food to developing nations.
ARLINGTON REVIEWS PR PACT.
County has moved to review its outside PR contract with
SheaHedges Group to support tourism and economic development
efforts for the area.
The countys economic
development entity, which includes the Arlington Convention
& Visitors Service, has issued an RFP for a monthly
retainer pact to handle PR for the next five years. Proposals
are due March 29.
for a firm that would be able to help us with PR efforts
for both promoting Arlington and the businesses located
here, as well as tourism, said Karen Vasquez, PR and
advertising manager for Arlington Economic Development.
She said a review for the account is required as spending
approached a level established by county procurement rules.
Arlington lies across
the Potomac River from the nations capital and includes
prominent landmarks like the Pentagon and Arlington National
Cemetery, but the C&VS says few are aware of its deep
ties to Washingtons history.
The work includes communications
strategy, media relations, and creation of a speakers
bureau, among other tasks. The RFP is online at www.arlingtonva.us.
DAMATO PLAYS HAND.
The Poker Players Alliance
has hired Park Strategies, the firm of New Yorks former
Republican Senator Al DAmato. PPA, which claims 160,000
dues paying members, named DAmato chairman on March
DAmato was named
to help earn poker a much deserved exemption from
the recent online gaming law, according to Michael
Bolcerek, president of PPA. Bolcerek refers to DAmato
as the First Senator of Poker, who succeeded
Linda Johnson, the First Lady of Poker, at the
PS has a full line-up
of lobbyists seeking to trash the Unlawful Internet
Gambling Enforcement Act of 2006, a measure that makes
it a crime to use a credit card on online payment systems
to pay for poker, sports bets and other casino games.
That team includes Als
brother, Armand, whose conviction on seven of 24 counts
of mail fraud was overturned by a federal appeals court
in 1993. Als son, Christopher, EVP at PS, also represents
The DAmatos are
joined by the firms Bush Administration point
person, Brad Blakeman. He was deputy assistant to
the President for appointments and scheduling.
Kraig Siracuse, the head
of the D.C. office of PS, also works the poker account.
He was DAmatos legislative assistant.
Edition, March 14, 2007, Page 2
MISSES BEAT ON REED SCANDAL.
American Legion is still studying the abysmal conditions
at Walter Reed Army Medical Center, according to Ramona
Joyce, media relations chief of the 2.7M-member veterans
Legion, which bills itself as the preeminent service
organization for veterans, issued that statement on
Feb. 20 following the Washington Post Feb. 18 expose
about poor conditions at the flagship hospital that treats
the wounded from Iraq and Afghanistan.
told ODwyers the Legion may or may not release
the results of its internal investigation of Reed. It made
an announcement on March 6 concerning plans to set up a
oversight office at Reed to speed the outprocessing of patients.
Legions counterpart, Veterans of Foreign Wars,
has taken a much more aggressive stance in the aftermath
of the Posts report about outpatients lodged in a
vermin-infested apartment building, lost paperwork and visiting
family members having to take care of their loved ones because
of no or minimal staff.
VFW, on Feb. 20, called for a Congressional investigation.
Gary Kurpius, VFWs commander-in-chief, said
it is an absolute disgrace that it took national media
attention before corrective actions would begin on problems
that had been reported months if not years ago.
called for Congress to exercise its oversight authority
and investigate how this situation was allowed to happen
by Walter Reed and Department of the Army officials.
To Kurpius, supporting the troops isnt just
a bumper sticker for civilians.
Communications is promoting the first Climate Crisis Action
Day slated for Washington on March 20.
Capitol Hill event will feature a coalition of 45 green
groups and allies including Greenpeace, Wilderness
Society, Natural Resources Defense Council, Sierra Club,
Episcopal Church, Public Citizen, Alaska Wilderness League,
United Church of Christ, Republicans for Environmental Protection
and 94.7FM The Globe.
Globe is running PSAs to support the event and will provide
live coverage. The AWL is Caplans client.
McCORMICK TO B-M.
Sheila McCormick has joined
Burson-Marsteller as managing director of its healthcare
The 41-year-old executive
is based in Chicago and reports to Ame Wadler, chief innovation
& integration officer and chair of Bursons global
McCormick was VP-communications
and marketing for WellPoints pharmaceutical group.
Indianapolis-based WellPoint is the independent licensee
of Blue Cross in California and Blue Cross/Shield in the
metro New York region.
Prior to WellPoint, McCormick
founded Click Communications, a healthcare consulting shop,
and was corporate communications director for Blue Cross
and Blue Shield Assn.
GM PUTS MIDEAST ACCOUNT IN
General Motors has put
its Middle East account that has been handled at Hill &
Knowlton for the past three years up for review, according
to a report in the Arab press.
Saada Hammad, regional
PR head for GM ME/Africa, said H&K can defend its work,
but the carmaker is eager to get a fresh look
at its business. Ten to 12 firms are expected to present
Hammad noted that the
Middle East has been a bright spot for GM. Sales of its
Chevrolet, Cadillac, Hummer, GMC, Opal and Saab vehicles
rose nearly 25 percent in Saudi Arabia, Bahrain, Oman, United
Arab Emirates, Kuwait, Iraq, Syria, Jordan, and Lebanon.
Crediting H&K for
presenting GM with lots of creative ideas, Hammad is eager
to see what other agencies have to offer especially in the
area of media relations. She is looking for a firm with
a passion for cars.
Paul Venn, H&Ks
deputy GM/UAE, told ArabianBusiness.com that the WPP unit
cant wait to re-pitch the business and be a part of
the automakers renewal process.
STREEM TO BUILD DISCOVERS
Craig Streem, who joined
Internet phone company Vonage in June as senior VP-IR, has
been hired to build Discover Financial Services IR
The $4.3B credit card
company is being spun off from Morgan Stanley during the
third-quarter. Discover has $50B in managed receivables
and 50M cardholders. It generated a record pre-tax profit
of $1.6B during `06.
Streem joined Vonage from
AON Corp, the worlds No. 2 insurance broker.
He has more than 25 years of investor relations and PR experience
gained from work at Household International, PaineWebber
and American Express.
Leslie Arena is handling
IR duties at Vonage. The company went public in May at an
initial price of $17 a-share. It currently trades in the
$5 range. Vonage lost $286M on $607M in `06 revenues.
Robinson Lerer & Montgomery,
a WPP Group unit, does PR for Discover.
GREYS ANATOMY STAR PITCHES
Sara Lee Corp. has enlisted
Greys Anatomy star Chandra Wilson to educate
consumers about the health benefits of whole grain nutrition
on behalf of its recently launched Sara Lee Soft &
Smooth 100% Whole Wheat Bread.
Three-quarters of the
650M loaves of wheat bread baked in the U.S. in `06 were
not whole grain, according to International Resources. The
strong taste and rough texture is the reason many consumers
shy away from whole grain bread.
SLs new entry is
designed as a family-pleaser, offering mild taste and smooth
Wilson, who plays a surgeon
on GA, will educate people about the importance of whole
grain in diet.
OMalley Hansen Communications
handles the Wilson program for Sara Lee. Thats the
PR firm of Fleishman-Hillard veterans Kelly OMalley
and Todd Hansen.
Edition, March 14, 2007, Page 3
DROPPED FROM PAPERS.
Shreveport Times became the fourth paper to drop
columnist Ann Coulter last week following her speech to
the American Conservative Unions political action
committee on March 2 in which she joked about
Democratic presidential candidate John Edwards being a "faggot."
English, executive editor of the paper, considers the shot
at Edwards as the "back-breaking straw for a decision
that we openly discussed for some time." He likened
Coulter's "shock-jock writing style" to "Howard
Stern's practical jokes and bathroom humor that aims to
draw schoolyard snickers, but falls well short of reasonable,
denied that dropping Coulter is "some liberal vendetta"
because, he said, if that was the case she would have been
canned years ago. He is looking for a conservative voice
to replace Coulter.
Times welcomes "forceful, direct, even bare-knuckled
writers as long as they are tackling ideas or stances rather
than making profane personal attacks."
The Lancaster New Era (Penn.), Oakland Press
(Mich.) and Mountain Press (Sevierville, Tenn.) also
have dropped Coulter.
Human Rights Campaign, a gay rights group, has launched
a letter-writing campaign to persuade more papers to drop
Press Syndicate head Lee Salem, who distributes the column
to more than 100 papers, says his company is sticking with
Coulter. He is not interested in what Coulter says. His
concern is the content of the column. Salem says he would
not have distributed Coulter's column if it included the
reference to the former Senator from North Carolina.
has posted the offending clip from Coulter's speech on his
campaign's website. He is using it to raise $100K in "Coulter
Cash" to "keep his campaign charging ahead and
fight back against the politics of bigotry."
CBS REPLACES HARTMAN WITH
CBS has named broadcast
veteran Rick Kaplan executive producer of "CBS Evening
News With Katie Couric" to replace Rome Hartman.
Kaplan spent ten years
at CBS, including three with the "CBS Evening News
with Walter Cronkite."
Most recently, Kaplan
was president of MSNBC and senior VP at ABC News responsible
for "World News Tonight with Peter Jennings,"
"Nightline," and "This Week." He was
president of CNN from `97 to `00.
Couric, in a statement,
called Kaplan a "big personality with big ideas. She
is "thrilled that he has decided to come home to CBS
News." Hartman, who helped create Couric's broadcast,
is moving to a new but unannounced assignment at CBC.
Sean McManus, president
of CBS News, credited Hartman for deftly handling the transition
from Bob Schieffer to Couric.
On her blog, Couric wrote
that Hartman was one of the reasons she decided to join
The CBS newscast trails
ABC and NBC in the Nielsen ratings.
NNN LAUNCHES MICRO-NETWORKS.
Next New Networks, which
is headed by former Nickelodeon executive Herb Scannell,
is launching a series of micro-television networks on the
It debuts with six sites
including "Fast Lane Daily" for car buffs and
"PulpSecret" carrying comic book news. The plan
is to offer three-to-10 minutes of new content based on
a daily, weekly or bi-weekly schedule depending on the individual
Scannell, who launched
SpongBob Squarepants, is looking for partners to create
additional sites. He calls his operation a "white sheet
for creative people."
NNN has received $8M in
seed capital from Pilot Group, the media investment firm
run by Bob Pittman, creator of MTV Networks.
WAL-MART SAYS 'SORRY' TO NYT.
Wal-Mart Stores CEO Lee
Scott apologized to New York Times Co. CEO Janet Robinson
following news that a technician at the retailer's Bentonville,
Ark., headquarters spied on calls made between reporter
Michael Barbaro and Wal-Mart's media relations staffers.
Wal-Mart reported the
incident to the U.S. attorney's office for the Western District
of Arkansas and the FBI. Mona Williams, VP-corporate comms.,
said the unnamed technician and supervisor were terminated
for unauthorized taping of the phone calls. She claims that
Wal-Mart's staffers were unaware of the situation. The secret
taping went from September to January.
Wal-Mart says no laws
were broken because federal and Arkansas state laws say
taping is allowed if one of the parties agrees to it. Wal-Mart's
policy is that all employees must give consent to the monitoring
and recording of their calls as part of their employment
Diane McNulty, spokesperson
for the NYT, says the paper is "troubled by what appears
to be inappropriate taping of our reporter's conversations."
Edelman is Wal-Mart's
TRIB UNLOADS CONNECTICUT PAPERS.
Tribune Co. has sold Greenwich
Time and The Advocate (Stamford) to Gannett Co.
for $73M. The deal is part of Tribune CEO Dennis FitzSimons'
program to unload at least $500M in "non-core assets."
Scott Smith, president
of Tribune publishing, called GT and TA "excellent
papers that did not fit our strategic focus on larger publishing
and interactive businesses. Tribune acquired the papers
when it picked up Times Mirror Co. in `00. The company's
key newspapers are the Los Angeles Times, Chicago
Tribune, Newsday, Hartford Courant, Newsday,
Baltimore Sun and South Florida Sun-Sentinel.
Filipacchi Media is ending the print edition of its
Premiere movie magazine next month. It will continue
an online version.
The publisher followed
a similar strategy with Elle Girl and Shock.
As a monthly, Premiere was hard pressed to keep up with
breaking celebrity news.
news continued on next page)
Edition, March 14, 2007, Page 4
CHALKS UP $15M IN 06 REVENUES.
is "operating from deep in the hole" with its
YouTube acquisition, according to a piece in the San
video site generated an estimated $15M in revenues last
year, which as the Chronicle points out, is 100 times less
than the $1.6B that Google shelled out for YouTube.
in February, received a boost from the National Basketball
Assn., which has created a channel on the site to showcase
30 authorized clips.
Chronicle reports the YouTube's knotty copyright battle
is the No. 1 priority for Google.
media are frustrated with YouTube's "endless whack-a-mole
cycle of pirated clips. Even as one is taken down, another
pops up in its place," according to the SF paper.
Chronicle reports that tensions haven't reached "lawsuit
status-yet. Such a fight could be long and costly but with
Google's backing, YouTube can afford it."
USAT REVAMPS WEBSITE.
USA Today reported
on its March 5 front page that it has revamped its website
to "bring readers into the conversation."
The new look features
a "community center," more blogs/feedback areas,
and a section in which readers can send news photos.
Readers can participate
in discussion groups, write reviews and communicate directly
with reporters and editors.
Ken Paulson, editor of
the paper, said the revamp made during the 25th anniversary
of the Gannett property uses technology to engage readers
as they never had been before.
He says the DNA of USAT
is to "look for new ways to share news and information,"
and believes the redesigned site does that.
WALLACE TO BULK UP WILLIAMS.
Alexandria Wallace, VP
at NBC News, has been named to replace John Reiss as executive
producer for "NBC Nightly News with Brian Williams."
The shake-up comes as
"ABC's World News with Charles Gibson" overtook
Williams' show for the first time during the latest ratings
period. The NBC show maintains the overall top ranking for
the full TV season that began last September.
Wallace, 41, joined NBC
from CBS in `05. At CBS, she was senior producer for "The
Early Show," "CBS This Morning" and "CBS
Evening News with Dan Rather."
NEW YORKER BRINGS CARTOONS
The New Yorker,
which is part of Conde Nast, has licensed its library of
70,000 cartoons to Santa Monica-based RingTales, which will
make animated versions of them.
Robert Mankoff, TNY cartoon
editor, says the deal is "an opportunity to expand
our audience and have fun in the process."
Three animated cartoons
are to run on TNY's website each week. RingTales will offer
the animated cartoons for syndication across the Internet,
mobile, broadcast and portable device markets.
The company was founded
by Jim Cox, and Michael Fry. They collaborated on DreamWorks'
"Over the Hedge" movie.
EISNERS FIRM ACQUIRES
Former Walt Disney CEO
Mike Eisner's investment firm is spearheading a $385M acquisition
of Topps Co., the trading card company that is the home
of "Bazooka Joe."
Eisner's Tornante Co.
is teaming with Madison Dearborn Partners, a private equity
firm with $14B under management, in the transaction.
He calls Topps a "wonderful
company with a powerful brand portfolio and a rich history."
Topps, which was founded
in 1938, fended off a shareholder revolt last year. CEO
Art Shorin cut the deal with Eisner because he "understands
the creative aspects of our business."
Under terms of the takeover
agreement, Topps will solicit superior bids for the company
over the next 40 days. The Eisner deal is expected to close
in the third quarter.
Joele Frank, Wilkinson
Brimmer Katcher and MBS Value Partners are working the deal.
MBS is the firm of Lynn
Morgen, co-founder of Morgen-Walke Assocs., and Betsy Brod,
who set up Brod & Schaffer after a decade at M-WA. M-WA
was acquired by Financial Dynamics.
NYT OPENS SITE TO STUDENTS.
The New York Times
is providing permanent free access to its TimesSelect site
to students and faculty that have .edu e-mail address. The
policy began March 13.
Vivian Schiller, senior
VP and GM of nytimes.com,
said the move is to stimulate a dialog with young people.
The TimesSelect site has
more than 625K subscribers who pay $49.95 to access material
from 22 columnists from the NYT and its sister paper, International
also get access to the archives of the papers, and special
GOOGLE TESTS CABLE AD SALES.
Google is testing the
sale of cable ads in Concord, Calif., which gives it a toehold
in the $54B annual market. The Wall Street Journal (March
10) reported that Google is controlling TV ads that individual
viewers see and tailoring them to fit their interests.
The Journal noted that
federal privacy laws restrict what cable companies can do
with "personally identifiable information." Google
believes consumers will want to share info with it to heighten
For instance, a dog owner
would get ads for dog food. A Google spokesperson described
the goal as adding value to TV ads by making them more relevant
for users and accountable for advertisers.
Edition, March 14,
2007, Page 5
OF PR FIRMS
SEEKS FIRM FOR U.K., EUROPE.
has begun an RFP process to tap an agency for its move into
U.K. site, kayak.com.uk, launched in February and claims
to be the largest travel search site in the United Kingdom,
generating more traffic than competitors Travelocity and
Orbitz. It plans to launch airline search extensions in
France and Germany in mid-April with hotel and rental car
capabilities slated to be added later in the year. India
and other European markets are on the horizon.
portal wants a tech savvy U.K. firm steeped in consumer
and online travel to boost its profile and drive web traffic
to its site there, and for the France and Germany launches.
is $10K/month with an incremental retainer of $5K each for
France and Germany.
are due March 20. Kellie Pelletier, VP of comms. for the
Norwalk, Conn.-based company, is taking questions at [email protected];
travel search engine brought in Quinn & Co. in January
after an RFP for its U.S. PR account.
MWW GOES GREEN.
Michael Kempner, president
and CEO of New Jersey-based MWW Group, said last week that
his firm, along with its Financial Relations Board subsidiary,
fully implemented carbon neutral and environmental programs
across its offices, moves which he hopes will spark the
PR industry to follow that lead.
We want to be evangelists
for the simplicity of doing this, and the importance of
doing this, not as a marketing tool, but as a commitment
to change, Kempner said in an interview. This
is not at all about getting new clients or about getting
credit. It's about doing the right thing at the right time
and challenging our industry to do the right thing. This
industry tends to talk a good game, but let's now deliver
MWW hooked up with CarbonFund.org,
an organization that gauges companies' "carbon footprints"
and arranges for payments to green groups to offset that
Kempner said MWW is contributing
to renewable energy projects and reforestation efforts.
But he noted the firm has also implemented mandatory recycling
and energy conservation programs, in addition to simple
moves like switching to compact fluorescent light bulbs.
"It sounds almost
sophomoric in its simplicity," he said. "It is
turning off the lights, changing light bulbs, mandating
recycling, contributing to renewable energy projects. You
don't have to do a lot to make a huge impact. It is really
taking on a commitment and mindset to being serious about
it. But it's a fairly easy thing to do."
York firm bpmw plans to give pre-loaded Microsoft Zune MP3
players with segments by hosts of the Internet variety
show The Weekly Drop to editors covering fall
The devices will include
images of collections and designer-created playlists for
& Associates, San Rafael, Calif./Medallia Inc.,
Internet-based customer feedback for the hospitality, fitness,
and financial sectors, as agency of record for PR. Medallia,
which was founded in 2001, counts Golds Gym, Hilton
International and Hyatt Hotels as clients.
San Francisco/Remoba, productivity applications for mobile
phones, as AOR for PR.
Group, San Francisco/A&E Television Networks,
for digital media initiatives for properties like Biography.com
and History.com; Arcot Systems, secure online transaction
solutions; 3LCD, as AOR for manufacturer consortium; Kasamba,
online community, and NME, for introduction to the optical
and electronic technology market and support of its VMD
technology, a high definition alternative to HD-DVD and
Communications, Los Angeles/La Brea Bakery and Hadaka
Suyshi, for PR. The firm also signed new contracts with
stationary retailer Papyrus, rum brand Leblon, and human
transporter company Segway.
PR Marketing Group, Century City, Calif./
The College Company, for launch of TuitionCoach.com, a resource
for families going through the financial aid process for
Integrated Communications, Louisville, Colo./
Tatonka Oil and Gas, for a website and corporate profile
Media International, New York/Ballet Hispanico; The
River to River Festival, New York, and The Vermont Butter
& Cheese Company, all for media relations and publicity.
Communications, New York/Select Registry, association
of luxury inns and B&Bs, to develop and promote a culinary
competition, and Jennnifer Brisman Weddings New York, event
planning, as AOR for PR.
& Fox, New York/Rockport, shoe marketer, as AOR
for business, industry, trade and consumer press relations,
as well as integrated marketing for new product launches
in 2007; Bacardi Innovations Design, for integrated marketing,
and the American College Health Assn., to boost awareness
of Mercks HPV vaccine among healthcare providers and
Portland, Me./Pentec Health; Boston Cedar and Millwork;
Dirigo Telecommunications; National Attachments, Inc.; Max
Zeller Furs, and Camp Sunshine.
Ink., Miami/Nikki Beach, luxury clubs and restaurants,
Group, Minneapolis, Minn./Caribou Coffee, gourmet
coffeehouse operator; Welsh Companies, real estate VISI,
Internet services provider, and Fogo de Chao, Brazilian
steakhouse chain, all for media relations and comms. services.
Edition, March 14, 2007, Page 6
LAUNCHES VIDEO BLOG.
Simon, president and CEO of broadcast PR firm D S Simon
Productions in New York, is producing a video blog on PR.
noted the rise of consumer-generated video on the Internet
over the last year and believes 2007 will be the year video
becomes mainstream on corporate and association websites.
vlog, D S Simon Vlog Views, also solicits comments, video
and interview requests from readers.
Kempner, president and CEO of MWW Group (see page 5), was
Simons first interview.
PTA MARKS 45 YEARS.
Ruder Finns Planned
Television Arts book promotion unit marked its 45th anniversary
Set up by Michael Levine
in 1962, PTA claims to be the largest independent book publicity
firm in the U.S. and has worked with authors like Yogi Berra,
Mickey Spillane, Dean Koontz, John Grisham, and Jimmy Carter.
PTA was acquired by Ruder
Finn in 1993. Rick Frishman, president of PTA, leads a staff
of 35 with offices in Washington, D.C., and San Francisco.
Solutions, Newton, Mass., has launched a 2.0 version of
its MyEdcals editorial calendar service. RedEgg said
the new version includes more than 20 upgrades, including
direct download to Excel, HTML or PDF format.
Free trials are at www.myedcals.com.
One year costs $499.
which gathers sales jobs leads from various feeds around
the U.S., has expanded to include marketing, advertising,
and PR positions.
The site also includes book reviews, travel information,
and other sales news.
North America has renewed its contract with The
Marketing Store, a Toronto based customer relationship
management company. The relationship, which covers the Nissan
and Infiniti car brands, is in its third year. ...The Absolut
Spirits Company has tapped Amplify
Sports and Entertainment, New York, as its sponsorship
agency of record supporting Absolut Vodka, Cruzan Rum and
Level Vodka. ...Web-based career portfolio management company
Protuo has aligned with BuzzLogic
to identify influential bloggers and social media
sites to target. BuzzLogics general availability launch
is slated for April 2. ...Chris
Specht, a marketing producer for Bunim/Murray Productions,
to UPP Entertainment
Marketing, Burbank, Calif., as director of production
services, a new department for the firm. Specht will work
on show-to-show production services deals and other aspects
of product placement and brand integration. ...Wendy
MacDonald has been promoted to director of media
for Family Features Editorial Syndicate, Mission, Kan.
Dalrymple, a PR veteran of CommVault Systems and
GlassHouse Technologies; Paul Hughes, PR director for Catalyst,
and Wendie Larkin, PR exec for Network World, to Topaz Partners,
Woburn, Mass., as senior-level team members.
Vecchio, A/E, Compas, Inc., to Vox Medica, Philadelphia,
as director in its healthcare training and development group.
Salama, web designer and strategist for Greater Than
One Interactive, to Weber Shandwick, New York, as a VP in
its interactive, social and emerging media unit, screengrab.
She was previously an interactive marketing producer for
Ruder Finn and was marketing manager for Christies
Booth, VP in Keating & Co.s science and
technology practice, to Coyne PR, Parsippany, N.J., as an
assistant VP. He was previously director of global comms.
for Telcordia Technologies. Jennifer
Baker Jamienski, senior A/S, Brushfire Inc., and
management supervisor, CRT/tanaka, also join Coyne as AVPs.
Coyne also added Brian
Murphy (A/S); Jessica
Jones (A/E), and Theresa
Ferrier, communications director for Sen. Olympia
Snowe (R-Maine), to Manning Selvage & Lee, Washington,
D.C., as VP for public affairs. She previously worked on
ex-Sen. Bill Frists comms. team and for the National
Republican Senatorial Committee in 2002.
Mullahy, A/C, GMR Marketing, to Focused Image, Falls
Church, Va., as an A/E.
Barnett, a veteran business development executive
in the pharmaceutical sector, to The Catevo Group, Raleigh,
N.C., as VP of business development focused on building
up the companys marketing communications and business
services within the healthcare sector.
Wamble-King, VP of communication strategy and internal
comm. for Aetna, to Blue Cross and Blue Shield of Florida,
based in Jacksonville, as VP of corporate communications.
Friedman to senior VP and director of Text 100 PRs
North American operations. Friedman, a former editor with
CMP Publications, is based in New York and previously was
the firms global client advocate for its largest account,
Markow to senior A/E, PR and public affairs, Eric
Mower and Associates, Syracuse, N.Y.
Silveri to president, Schubert Communications, Downingtown,
Pa. He reports to CEO Joe Schubert and has been VP of account
services for the last three years of his 11-year tenure
with the firm.
Beth Bowen, Julie
McCracken, and Ken
Garcia to account supervisors, CRT/tanaka, Richmond,
Barnes to director, product and corporate communications,
Mazda North American Operations, Irvine, Calif. He joined
MNAO in 2003 as manager of product comms. after stints at
Jaguar North America and Toyota.
Edition, March 14, 2007, Page 7
EULOGIZED AT SERVICE.
Rowland, founder of The Rowland Co., who died Feb. 8, was
eulogized by family and friends at a service March 6 at
the Metropolitan Club, New York.
was remembered for his good humor in spite of his recent
illness, his devotion to his family, friends and work, and
for his love of reading and sports.
Rather, former anchor of nighttime network news of CBS,
said Rowland was a truly remarkable man whose
behavior in the face of adversity earned him the description
of being valiant.
and other speakers including family members recalled Rowland
as being widely read and informed and helpful to relatives
and friends on almost any subject.
was an English major at Columbia who then became a reporter
for the New York Times.
and directors Rob George and Bill Persky and longtime associate
Saul Waring were among the other speakers at the service,
which was attended by more than 100 people.
program at the service showed Rowland and his wife, Patricia,
in New York March 1, 2005.
VALDMANIS DEPARTS LLOYDS.
Thor Valdmanis, VP of
communications for Lloyds of London in North America,
has moved over to manage accounts for The Dilenschneider
Group in New York.
Valdmanis, a 42-year-old
native of Montreal, had been with the insurance giant for
two years. He was previously senior Wall Street correspondent
for USA Today for eight years and served as a foreign
reporter after 9/11 reporting from Afghanistan, Somalia,
Lebanon, and Tajikistan, among other locales.
He previously reported
for the Evening Standard in London and began his
career with The Royal Gazette in Bermuda.
PATTON BOGGS BATTLES FOR PERU.
Patton Boggs has a $300K
contract through July to help Peru win passage of a free
trade pact with the U.S.
President Bush promised
to battle hard for agreements with Peru and
Colombia before leaving for a trip to South America on March
8. (Peru was not on the itinerary, but Columbia received
The President told Latin
American journalists that the non-ratified treaties face
a tough vote in Congress now that Democrats are in power.
Labor issues are a key
consideration for Democrats, and part of the duties of Patton
Boggs is to meet with organized labor both here and Peru.
PB will terminate its
work for Perus Washington embassy if both House and
Senate approve a trade treaty prior to July.
The firm has former Louisiana
Senator John Breaux, a Democrat, and Frank Samolis, an international
trade expert, working on the account.
Perus Ministry of
Foreign Trade and Tourism, last year, hired Clark Consulting
to a $15K pact to handle Democrats on the trade front.
The country also retained
J.C. Watts Cos., which is headed by former Oklahoma Rep.
J.C. Watts (R).
PUBLICIS ACQUIRES PHARMAGISTICS.
Publicis Group has acquired
the 120-member Pharmagistics firm that specializes in sales,
marketing and Prescription Drug Marketing Act compliance.
The Somerset, N.J.-based
firm also distributes samples/literature to drug company
sales forces and physicians. It provides e-information
platforms that help pharmaceutical companies track
Publicis CEO Maurice Levy
says Phamagistics, which was launched in 1986, will operate
as an independent unit in Publicis Healthcare Communications
Ed Rady, CEO of PHCG,
says the Pharmagistics deal will help provide our
clients with the greatest possible number of sales and marketing
GREENWOOD TEAMS WITH MARKGRAF.
Cynthia Greenwood and
Sue Markgraf have combined their 50 years of PR experience
and names to create GreenMark PR, which will concentrate
on environmental issues.
The partners believe a
five-year shared stint at the Chicago Botanic Garden will
attract clients who want to promote green spaces, places
Greenwood has worked as
an independent media placement strategist, handling assignments
from Burson-Marsteller, Edelman, Hill & Knowlton, Ketchum
and American Library Assn. She placed clients like Procter
& Gamble, Reddi-Wip and Quaker Oats.
Markgraf, who ran her
own firm, is a veteran of Fleishman-Hillard and one-time
communications director for Dairy Management of Got
Milk? fame. She is a co-founder of Chicago Parks &
Gardens, a group dedicated to making Chicago a green
DIMARIA RETURNS TO N.Y. WITH
Valerie DiMaria, who left
the top PR post at Motorola last May, has returned to New
York in a new senior VP post for global insurance broker
Willis Group Holdings in New York.
DiMaria was corporate
VP of communications and public affairs for Motorola in
a two-year stint at the company. She had been looking to
move back to New York. Earlier, she was VP of PR for GE
Capital and president of GCI Group.
At Willis, she serves
as senior VP/group marketing & communications director.
Willis 05 sales topped $2B.
NORTH BRIDGE II BUILT IN D.C.
Paul Cummins and Phillip
Hayes have established North Bridge Communications in Washington
to provide the PA power to "move people, issues, and
They are inspired by Paul
Revere, arguably the most important communicator in American
Without his "midnight
ride," the colonists would not have fired the first
shot of the Revolutionary War from the Old North Bridge.
Cummins and Hayes expect their firm to deliver messages
of clients 'round the world.
Cummins is a veteran of
DCI Group, Westhill Partners, Robinson Lehrer & Montgomery
and Chlopak, Leonard & Schechter. Hayes's resume includes
the American Sugar Alliance and Hill & Knowlton.
Edition, March 14, 2007,
trial and conviction of Scooter Libby on charges of lying
about how he learned of Valerie Plames CIA identity
has taken a toll not only on Libby but on the press. Whistleblowers
in government and elsewhere will be more cautious now about
helping the press since the courts have moved so forcefully
against reporters trying to protect sources. Ten of the
19 witnesses called were reporters and many of them looked
bad. They displayed faulty memories and lost their usual
aplomb. Their sources were outed supposedly
by the sources themselves...these
are difficult times for reporters in other ways.
The International News Safety Institute reported last week
that 1,000 journalists have been killed while on duty in
the past ten years, many of them hunted down and murdered
while others died during military actions. A more civilized
form of journalistic death is institutional
blackballing of reporters who dare to cross an institution...
are arguing for a Presidential pardon but
Democrats respond that a lie is a lie and that no mercy
was shown to Bill Clinton when he lied about his relationship
with Monica Lewinsky...speaking
of lying, PR Week/U.K. held a debate in February
on PR people and lying
which concluded that, as PRW editor Danny Rogers phrased
it, If you are not prepared to lie occasionally, you
cannot do your job successfully. The audience defeated,
by a vote of 138-124, the proposition that PR has
a duty to tell the truth. Peter Crumpler, PR head
of the Church of England, who was at the debate, was flabbergasted.
Truth and integrity have to be the cornerstones of
our profession, he said. Astoundingly, Rogers disagreed
in an editorial, saying, The fact that PR people admit
they need to lie occasionally is a sign of growing honesty.
NL was lied to by PRSA on Oct. 5, 2005, when we phoned h.q.
and said we heard the printed members directory
was being killed. The PR dept. said no, thats only
being considered. The next day leadership got
an e-mail that the printed directory was indeed kaput. When
we asked PRSA why we were not told the truth, the explanation
was that a lie had to be told since leaders could not possibly
find out about such an important development on the ODwyer
lie was told when PRSA leaders promised
that killing the paper directory would be discussed at the
Assembly. It never was. The regular Assembly in Miami was
cancelled by Hurricane Wilma and the subject did not come
up at the postponed meeting in Chicago. It would have come
up if leadership brought it up...lies take all sorts of
forms including refusal to pick up the phone or return press
calls. Since almost no corporate PR pros answer their own
phones these days, we talk to a lot of secretaries. When
we asked one why her boss is always in a meeting, she responded
that she goes through the day inventing non-existent meetings,
away from his desk, someone with him,
on the phone, etc., to shield the exec from
unwanted calls. Who is doing the lying, the PR pro or the
VPs of PR no longer dealing with the press is Janet
Troy, now VP-PR of PRSA. She has handed those duties to
PR manager Cedric Bess apparently while she concentrates
major D.C. law firm, has replaced Moses & Singer
as PRSAs law firm. Jeff Tenenbaum of Venable handles
new PRSA COO Bill Murray has not answered any of
the 16 questions we e-mailed him Feb. 14, he gave an interview
last week with Bulldog Reporter. One question was,
How do you plan to silence such long-time critics
as Jack ODwyer? His answer was that part of
his job is to listen to critics but the criticism must be
objective, fact-based and focused on the present and
future. So I will be listening to, and considering, criticism
or commentary that meets those criteria. If Murray
wants facts, here are some: he is refusing to
reveal his salary when Federal law requires him to do so;
CEO Rhoda Weiss wont even reveal her speaking schedule;
PRSA is refusing to provide transcripts of the 2005-2006
Assemblies; it is lowballing staff costs of
the annual conference by about $1.5M. We could go on and
on about facts that PRSA refuses to face...while
Murray dismisses PRSAs past history as a topic for
him to discuss (including PRSAs 19-year record
of copying and selling authors works without their
permission), at the end of the interview he points out PRSA
has a resource center with historical articles.
So one minute history is bad but the next minute its
is still stonewalling about her accident on the steps of
the Eisenhower Bldg. in D.C. Jan. 9 when she fell
down the steps and apparently broke her leg. Sources say
the steps were wet and there are so many of them that a
number of PR people at the cocktail party took an elevator
to street level. Weiss was seen being taken to the hospital
by uniformed Secret Service and the next day was seen in
a wheelchair with a cast on her leg. She did not show up
at the meeting the next day but attendees were told nothing.
All we know is what we read in your Newsletter,
said several attendees who were called...Murray
was probably with Weiss but is declining to answer questions.
At one point in the Bulldog interview, he says, Its
the boards role to set policy and direction.
So we do not expect him to ask the board to decouple itself
from APR, open the PRSA website to member input, call for
a Spring Assembly, appoint a CPA to the staff, etc.
Hes interested in PRSAs strategic plan.
He feels PRSA must listen to its members but
if it did it would never have killed the printed directory
and would bring it back now, trimming wasteful spending
in other areas.
The last published poll of members opinions was in
1997 during Debra Millers presidency when about 800
were contacted...a group of members is organizing a campaign
to bring back the directory and re-orient PRSAs resources
to the benefit of members rather than a few insiders including
leadership and staff.