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Internet Edition, March 14, 2007, Page 1


Ebay has tapped Hill & Knowlton after a month-long review for a corporate agency of record.

Shannon Stubo, director of corporate communications for the online shopping and trading site, told O'Dwyer’s that the company will primarily be working with H&K's San Francisco and Washington, D.C., offices at the outset. The company did not have a previous firm for corporate work.

Text 100 and Kaplow Communications continue to work on various assignments for eBay.


Huntsworth, the British firm of Shandwick founder Peter Gummer, has acquired Dorland Global Corp., the Philadelphia shop that bills itself as the oldest healthcare advertising firm in the U.S.

DGC operates Dorland Health Communications and Dorland Global PR. The PR unit registered $11.1M in `06 fees, which was up 3.9 percent from the year earlier level. It employs 39 staffers.

Dorland provides Huntsworth a “U.S. footprint” for its health unit that is headed by David Rowly.

Gummer promises that DG will be managed by its “management and staff without interruption.” Rita Sweeney is president & CEO of DG.

Huntsworth paid $20.7 million for Dorland, but that price could rise to $50M, based on Dorland’s 2007 performance, according to the Philadelphia Inquirer.

General James Jones, who retired last month as Supreme Allied Commander of NATO forces in Europe, has joined the U.S. Chamber of Commerce as lobbyist.

He is to focus on energy issues, specifically encouraging development of homegrown sources and efficiencies. Jones will head the Institute for Energy, which is to present itself as a grassroots organization. The Chamber took a similar path with the creation of the Institute for Legal Reform, a group that seeks to diminish the clout of trial lawyers.

Bob Seltzer, who joined Ruder Finn in `03 to head its newly created marketing practice, is exiting the No. 2 independent firm. He steps down April 15. RF is expected to fill the post internally.

Prior to RF, Seltzer was CEO of Ogilvy PR Worldwide. He also founded Porter Novelli’s healthcare practice and headed its New York office.

On the crisis front, Seltzer counseled Audi in its “unintended acceleration” crisis, and worked with Nestle on its marketing of infant food to developing nations.


Virginia’s Arlington County has moved to review its outside PR contract with SheaHedges Group to support tourism and economic development efforts for the area.

The county’s economic development entity, which includes the Arlington Convention & Visitors Service, has issued an RFP for a monthly retainer pact to handle PR for the next five years. Proposals are due March 29.

“We’re looking for a firm that would be able to help us with PR efforts for both promoting Arlington and the businesses located here, as well as tourism,” said Karen Vasquez, PR and advertising manager for Arlington Economic Development. She said a review for the account is required as spending approached a level established by county procurement rules.

Arlington lies across the Potomac River from the nation’s capital and includes prominent landmarks like the Pentagon and Arlington National Cemetery, but the C&VS says few are aware of its deep ties to Washington’s history.

The work includes communications strategy, media relations, and creation of a speaker’s bureau, among other tasks. The RFP is online at


The Poker Players Alliance has hired Park Strategies, the firm of New York’s former Republican Senator Al D’Amato. PPA, which claims 160,000 dues paying members, named D’Amato chairman on March 5.

D’Amato was named to “help earn poker a much deserved exemption from the recent online gaming law,” according to Michael Bolcerek, president of PPA. Bolcerek refers to D’Amato as the “First Senator of Poker,” who succeeded Linda Johnson, the “First Lady of Poker,” at the helm.

PS has a full line-up of lobbyists seeking to trash the “Unlawful Internet Gambling Enforcement Act of 2006,” a measure that makes it a crime to use a credit card on online payment systems to pay for poker, sports bets and other casino games.

That team includes Al’s brother, Armand, whose conviction on seven of 24 counts of mail fraud was overturned by a federal appeals court in 1993. Al’s son, Christopher, EVP at PS, also represents PPA.

The D’Amatos are joined by the firm’s Bush Administration “point person,” Brad Blakeman. He was deputy assistant to the President for appointments and scheduling.

Kraig Siracuse, the head of the D.C. office of PS, also works the poker account. He was D’Amato’s legislative assistant.

Internet Edition, March 14, 2007, Page 2


The American Legion is still studying the abysmal conditions at Walter Reed Army Medical Center, according to Ramona Joyce, media relations chief of the 2.7M-member veterans’ group.

The Legion, which bills itself as the “preeminent service organization for veterans,” issued that statement on Feb. 20 following the Washington Post Feb. 18 expose about poor conditions at the flagship hospital that treats the wounded from Iraq and Afghanistan.

Joyce told O’Dwyer’s the Legion may or may not release the results of its internal investigation of Reed. It made an announcement on March 6 concerning plans to set up a oversight office at Reed to speed the outprocessing of patients.

The Legion’s counterpart, Veteran’s of Foreign Wars, has taken a much more aggressive stance in the aftermath of the Post’s report about outpatients lodged in a vermin-infested apartment building, lost paperwork and visiting family members having to take care of their loved ones because of no or minimal staff.

The VFW, on Feb. 20, called for a Congressional investigation. Gary Kurpius, VFW’s commander-in-chief,” said it is an “absolute disgrace that it took national media attention before corrective actions would begin on problems that had been reported months if not years ago.”

He called for “Congress to exercise its oversight authority and investigate how this situation was allowed to happen by Walter Reed and Department of the Army officials.” To Kurpius, “supporting the troops isn’t just a bumper sticker for civilians.”


Caplan Communications is promoting the first Climate Crisis Action Day slated for Washington on March 20.

The Capitol Hill event will feature a coalition of 45 “green groups” and allies including Greenpeace, Wilderness Society, Natural Resources Defense Council, Sierra Club, Episcopal Church, Public Citizen, Alaska Wilderness League, United Church of Christ, Republicans for Environmental Protection and 94.7FM The Globe.

The Globe is running PSAs to support the event and will provide live coverage. The AWL is Caplan’s client.


Sheila McCormick has joined Burson-Marsteller as managing director of its healthcare practice.

The 41-year-old executive is based in Chicago and reports to Ame Wadler, chief innovation & integration officer and chair of Burson’s global health operation.

McCormick was VP-communications and marketing for WellPoint’s pharmaceutical group. Indianapolis-based WellPoint is the independent licensee of Blue Cross in California and Blue Cross/Shield in the metro New York region.

Prior to WellPoint, McCormick founded Click Communications, a healthcare consulting shop, and was corporate communications director for Blue Cross and Blue Shield Assn.


General Motors has put its Middle East account that has been handled at Hill & Knowlton for the past three years up for review, according to a report in the Arab press.

Saada Hammad, regional PR head for GM ME/Africa, said H&K can defend its work, but the carmaker is eager to get a “fresh look” at its business. Ten to 12 firms are expected to present credentials.

Hammad noted that the Middle East has been a bright spot for GM. Sales of its Chevrolet, Cadillac, Hummer, GMC, Opal and Saab vehicles rose nearly 25 percent in Saudi Arabia, Bahrain, Oman, United Arab Emirates, Kuwait, Iraq, Syria, Jordan, and Lebanon.

Crediting H&K for presenting GM with lots of creative ideas, Hammad is eager to see what other agencies have to offer especially in the area of media relations. She is looking for a firm with a “passion for cars.”

Paul Venn, H&K’s deputy GM/UAE, told that the WPP unit can’t wait to re-pitch the business and be a part of the automaker’s “renewal process.”


Craig Streem, who joined Internet phone company Vonage in June as senior VP-IR, has been hired to build Discover Financial Services’ IR shop.

The $4.3B credit card company is being spun off from Morgan Stanley during the third-quarter. Discover has $50B in managed receivables and 50M cardholders. It generated a record pre-tax profit of $1.6B during `06.

Streem joined Vonage from AON Corp, the world’s No. 2 insurance broker.
He has more than 25 years of investor relations and PR experience gained from work at Household International, PaineWebber and American Express.

Leslie Arena is handling IR duties at Vonage. The company went public in May at an initial price of $17 a-share. It currently trades in the $5 range. Vonage lost $286M on $607M in `06 revenues.

Robinson Lerer & Montgomery, a WPP Group unit, does PR for Discover.


Sara Lee Corp. has enlisted “Grey’s Anatomy” star Chandra Wilson to educate consumers about the health benefits of whole grain nutrition on behalf of its recently launched “Sara Lee Soft & Smooth 100% Whole Wheat Bread.”

Three-quarters of the 650M loaves of wheat bread baked in the U.S. in `06 were not whole grain, according to International Resources. The strong taste and rough texture is the reason many consumers shy away from whole grain bread.

SL’s new entry is designed as a family-pleaser, offering mild taste and smooth texture.

Wilson, who plays a surgeon on GA, will educate people about the importance of whole grain in diet.

O’Malley Hansen Communications handles the Wilson program for Sara Lee. That’s the PR firm of Fleishman-Hillard veterans Kelly O’Malley and Todd Hansen.

Internet Edition, March 14, 2007, Page 3


The Shreveport Times became the fourth paper to drop columnist Ann Coulter last week following her speech to the American Conservative Union’s political action committee on March 2 in which she “joked” about Democratic presidential candidate John Edwards being a "faggot."

Alan English, executive editor of the paper, considers the shot at Edwards as the "back-breaking straw for a decision that we openly discussed for some time." He likened Coulter's "shock-jock writing style" to "Howard Stern's practical jokes and bathroom humor that aims to draw schoolyard snickers, but falls well short of reasonable, thought-provoking journalism."

English denied that dropping Coulter is "some liberal vendetta" because, he said, if that was the case she would have been canned years ago. He is looking for a conservative voice to replace Coulter.

The Times welcomes "forceful, direct, even bare-knuckled writers as long as they are tackling ideas or stances rather than making profane personal attacks."
The Lancaster New Era (Penn.), Oakland Press (Mich.) and Mountain Press (Sevierville, Tenn.) also have dropped Coulter.

The Human Rights Campaign, a gay rights group, has launched a letter-writing campaign to persuade more papers to drop Coulter.

United Press Syndicate head Lee Salem, who distributes the column to more than 100 papers, says his company is sticking with Coulter. He is not interested in what Coulter says. His concern is the content of the column. Salem says he would not have distributed Coulter's column if it included the reference to the former Senator from North Carolina.

Edwards has posted the offending clip from Coulter's speech on his campaign's website. He is using it to raise $100K in "Coulter Cash" to "keep his campaign charging ahead and fight back against the politics of bigotry."


CBS has named broadcast veteran Rick Kaplan executive producer of "CBS Evening News With Katie Couric" to replace Rome Hartman.

Kaplan spent ten years at CBS, including three with the "CBS Evening News with Walter Cronkite."

Most recently, Kaplan was president of MSNBC and senior VP at ABC News responsible for "World News Tonight with Peter Jennings," "Nightline," and "This Week." He was president of CNN from `97 to `00.

Couric, in a statement, called Kaplan a "big personality with big ideas. She is "thrilled that he has decided to come home to CBS News." Hartman, who helped create Couric's broadcast, is moving to a new but unannounced assignment at CBC.

Sean McManus, president of CBS News, credited Hartman for deftly handling the transition from Bob Schieffer to Couric.

On her blog, Couric wrote that Hartman was one of the reasons she decided to join CBS.

The CBS newscast trails ABC and NBC in the Nielsen ratings.


Next New Networks, which is headed by former Nickelodeon executive Herb Scannell, is launching a series of micro-television networks on the Internet.

It debuts with six sites including "Fast Lane Daily" for car buffs and "PulpSecret" carrying comic book news. The plan is to offer three-to-10 minutes of new content based on a daily, weekly or bi-weekly schedule depending on the individual site.

Scannell, who launched SpongBob Squarepants, is looking for partners to create additional sites. He calls his operation a "white sheet for creative people."

NNN has received $8M in seed capital from Pilot Group, the media investment firm run by Bob Pittman, creator of MTV Networks.


Wal-Mart Stores CEO Lee Scott apologized to New York Times Co. CEO Janet Robinson following news that a technician at the retailer's Bentonville, Ark., headquarters spied on calls made between reporter Michael Barbaro and Wal-Mart's media relations staffers.

Wal-Mart reported the incident to the U.S. attorney's office for the Western District of Arkansas and the FBI. Mona Williams, VP-corporate comms., said the unnamed technician and supervisor were terminated for unauthorized taping of the phone calls. She claims that Wal-Mart's staffers were unaware of the situation. The secret taping went from September to January.

Wal-Mart says no laws were broken because federal and Arkansas state laws say taping is allowed if one of the parties agrees to it. Wal-Mart's policy is that all employees must give consent to the monitoring and recording of their calls as part of their employment agreement.

Diane McNulty, spokesperson for the NYT, says the paper is "troubled by what appears to be inappropriate taping of our reporter's conversations."

Edelman is Wal-Mart's PR firm.


Tribune Co. has sold Greenwich Time and The Advocate (Stamford) to Gannett Co. for $73M. The deal is part of Tribune CEO Dennis FitzSimons' program to unload at least $500M in "non-core assets."

Scott Smith, president of Tribune publishing, called GT and TA "excellent papers that did not fit our strategic focus on larger publishing and interactive businesses. Tribune acquired the papers when it picked up Times Mirror Co. in `00. The company's key newspapers are the Los Angeles Times, Chicago Tribune, Newsday, Hartford Courant, Newsday, Baltimore Sun and South Florida Sun-Sentinel.

Hachette Filipacchi Media is ending the print edition of its Premiere movie magazine next month. It will continue an online version.

The publisher followed a similar strategy with Elle Girl and Shock. As a monthly, Premiere was hard pressed to keep up with breaking celebrity news.

(Media news continued on next page)

Internet Edition, March 14, 2007, Page 4


Google is "operating from deep in the hole" with its YouTube acquisition, according to a piece in the San Francisco Chronicle.

The video site generated an estimated $15M in revenues last year, which as the Chronicle points out, is 100 times less than the $1.6B that Google shelled out for YouTube.

YouTube, in February, received a boost from the National Basketball Assn., which has created a channel on the site to showcase 30 authorized clips.

The Chronicle reports the YouTube's knotty copyright battle is the No. 1 priority for Google.

The media are frustrated with YouTube's "endless whack-a-mole cycle of pirated clips. Even as one is taken down, another pops up in its place," according to the SF paper.

The Chronicle reports that tensions haven't reached "lawsuit status-yet. Such a fight could be long and costly but with Google's backing, YouTube can afford it."


USA Today reported on its March 5 front page that it has revamped its website to "bring readers into the conversation."

The new look features a "community center," more blogs/feedback areas, and a section in which readers can send news photos.

Readers can participate in discussion groups, write reviews and communicate directly with reporters and editors.

Ken Paulson, editor of the paper, said the revamp made during the 25th anniversary of the Gannett property uses technology to engage readers as they never had been before.

He says the DNA of USAT is to "look for new ways to share news and information," and believes the redesigned site does that.


Alexandria Wallace, VP at NBC News, has been named to replace John Reiss as executive producer for "NBC Nightly News with Brian Williams."

The shake-up comes as "ABC's World News with Charles Gibson" overtook Williams' show for the first time during the latest ratings period. The NBC show maintains the overall top ranking for the full TV season that began last September.

Wallace, 41, joined NBC from CBS in `05. At CBS, she was senior producer for "The Early Show," "CBS This Morning" and "CBS Evening News with Dan Rather."


The New Yorker, which is part of Conde Nast, has licensed its library of 70,000 cartoons to Santa Monica-based RingTales, which will make animated versions of them.

Robert Mankoff, TNY cartoon editor, says the deal is "an opportunity to expand our audience and have fun in the process."

Three animated cartoons are to run on TNY's website each week. RingTales will offer the animated cartoons for syndication across the Internet, mobile, broadcast and portable device markets.

The company was founded by Jim Cox, and Michael Fry. They collaborated on DreamWorks' "Over the Hedge" movie.


Former Walt Disney CEO Mike Eisner's investment firm is spearheading a $385M acquisition of Topps Co., the trading card company that is the home of "Bazooka Joe."

Eisner's Tornante Co. is teaming with Madison Dearborn Partners, a private equity firm with $14B under management, in the transaction.

He calls Topps a "wonderful company with a powerful brand portfolio and a rich history."

Topps, which was founded in 1938, fended off a shareholder revolt last year. CEO Art Shorin cut the deal with Eisner because he "understands the creative aspects of our business."

Under terms of the takeover agreement, Topps will solicit superior bids for the company over the next 40 days. The Eisner deal is expected to close in the third quarter.

Joele Frank, Wilkinson Brimmer Katcher and MBS Value Partners are working the deal.

MBS is the firm of Lynn Morgen, co-founder of Morgen-Walke Assocs., and Betsy Brod, who set up Brod & Schaffer after a decade at M-WA. M-WA was acquired by Financial Dynamics.


The New York Times is providing permanent free access to its TimesSelect site to students and faculty that have .edu e-mail address. The policy began March 13.

Vivian Schiller, senior VP and GM of, said the move is to stimulate a dialog with young people.

The TimesSelect site has more than 625K subscribers who pay $49.95 to access material from 22 columnists from the NYT and its sister paper, International Herald Tribune.

TimesSelect subscribers also get access to the archives of the papers, and special offers.


Google is testing the sale of cable ads in Concord, Calif., which gives it a toehold in the $54B annual market. The Wall Street Journal (March 10) reported that Google is controlling TV ads that individual viewers see and tailoring them to fit their interests.

The Journal noted that federal privacy laws restrict what cable companies can do with "personally identifiable information." Google believes consumers will want to share info with it to heighten target advertising.

For instance, a dog owner would get ads for dog food. A Google spokesperson described the goal as adding value to TV ads by making them more relevant for users and accountable for advertisers.

Internet Edition, March 14, 2007, Page 5


Travel portal has begun an RFP process to tap an agency for its move into Europe.

Kayak's U.K. site,, launched in February and claims to be the largest travel search site in the United Kingdom, generating more traffic than competitors Travelocity and Orbitz. It plans to launch airline search extensions in France and Germany in mid-April with hotel and rental car capabilities slated to be added later in the year. India and other European markets are on the horizon.

The portal wants a tech savvy U.K. firm steeped in consumer and online travel to boost its profile and drive web traffic to its site there, and for the France and Germany launches.

Budget is $10K/month with an incremental retainer of $5K each for France and Germany.

Proposals are due March 20. Kellie Pelletier, VP of comms. for the Norwalk, Conn.-based company, is taking questions at [email protected]; 203/899-3111.

The travel search engine brought in Quinn & Co. in January after an RFP for its U.S. PR account.


Michael Kempner, president and CEO of New Jersey-based MWW Group, said last week that his firm, along with its Financial Relations Board subsidiary, fully implemented carbon neutral and environmental programs across its offices, moves which he hopes will spark the PR industry to follow that lead.

“We want to be evangelists for the simplicity of doing this, and the importance of doing this, not as a marketing tool, but as a commitment to change,” Kempner said in an interview. “This is not at all about getting new clients or about getting credit. It's about doing the right thing at the right time and challenging our industry to do the right thing. This industry tends to talk a good game, but let's now deliver on that.”

MWW hooked up with, an organization that gauges companies' "carbon footprints" and arranges for payments to green groups to offset that impact.

Kempner said MWW is contributing to renewable energy projects and reforestation efforts. But he noted the firm has also implemented mandatory recycling and energy conservation programs, in addition to simple moves like switching to compact fluorescent light bulbs.

"It sounds almost sophomoric in its simplicity," he said. "It is turning off the lights, changing light bulbs, mandating recycling, contributing to renewable energy projects. You don't have to do a lot to make a huge impact. It is really taking on a commitment and mindset to being serious about it. But it's a fairly easy thing to do."

New York firm bpmw plans to give pre-loaded Microsoft Zune MP3 players with segments by hosts of the Internet variety show “The Weekly Drop” to editors covering fall fashion collections.

The devices will include images of collections and designer-created playlists for each brand.



Tobin & Associates, San Rafael, Calif./Medallia Inc., Internet-based customer feedback for the hospitality, fitness, and financial sectors, as agency of record for PR. Medallia, which was founded in 2001, counts Gold’s Gym, Hilton International and Hyatt Hotels as clients.

PR@vantage, San Francisco/Remoba, productivity applications for mobile phones, as AOR for PR.

Zeno Group, San Francisco/A&E Television Networks, for digital media initiatives for properties like and; Arcot Systems, secure online transaction solutions; 3LCD, as AOR for manufacturer consortium; Kasamba, online community, and NME, for introduction to the optical and electronic technology market and support of its VMD technology, a high definition alternative to HD-DVD and Blue-Ray.

JS² Communications, Los Angeles/La Brea Bakery and Hadaka Suyshi, for PR. The firm also signed new contracts with stationary retailer Papyrus, rum brand Leblon, and human transporter company Segway.

Pollack PR Marketing Group, Century City, Calif./
The College Company, for launch of, a resource for families going through the financial aid process for college admission.

CTA Integrated Communications, Louisville, Colo./
Tatonka Oil and Gas, for a website and corporate profile revamp.

New York Area

Goodman Media International, New York/Ballet Hispanico; The River to River Festival, New York, and The Vermont Butter & Cheese Company, all for media relations and publicity.

Kellen Communications, New York/Select Registry, association of luxury inns and B&Bs, to develop and promote a culinary competition, and Jennnifer Brisman Weddings New York, event planning, as AOR for PR.

Maloney & Fox, New York/Rockport, shoe marketer, as AOR for business, industry, trade and consumer press relations, as well as integrated marketing for new product launches in 2007; Bacardi Innovations Design, for integrated marketing, and the American College Health Assn., to boost awareness of Merck’s HPV vaccine among healthcare providers and female students.


KempGoldberg, Portland, Me./Pentec Health; Boston Cedar and Millwork; Dirigo Telecommunications; National Attachments, Inc.; Max Zeller Furs, and Camp Sunshine.

Tara, Ink., Miami/Nikki Beach, luxury clubs and restaurants, for PR.


Maccabee Group, Minneapolis, Minn./Caribou Coffee, gourmet coffeehouse operator; Welsh Companies, real estate VISI, Internet services provider, and Fogo de Chao, Brazilian steakhouse chain, all for media relations and comms. services.

Internet Edition, March 14, 2007, Page 6


Doug Simon, president and CEO of broadcast PR firm D S Simon Productions in New York, is producing a video blog on PR.

Simon noted the rise of consumer-generated video on the Internet over the last year and believes 2007 will be the year video “becomes mainstream on corporate and association websites.”

The vlog, D S Simon Vlog Views, also solicits comments, video and interview requests from readers.

Michael Kempner, president and CEO of MWW Group (see page 5), was Simon’s first interview.



Ruder Finn’s Planned Television Arts book promotion unit marked its 45th anniversary in February.

Set up by Michael Levine in 1962, PTA claims to be the largest independent book publicity firm in the U.S. and has worked with authors like Yogi Berra, Mickey Spillane, Dean Koontz, John Grisham, and Jimmy Carter.

PTA was acquired by Ruder Finn in 1993. Rick Frishman, president of PTA, leads a staff of 35 with offices in Washington, D.C., and San Francisco.

RedEgg Solutions, Newton, Mass., has launched a 2.0 version of its MyEdcals editorial calendar service. RedEgg said the new version includes more than 20 upgrades, including direct download to Excel, HTML or PDF format.

Free trials are at One year costs $499.

SellingCrossing, which gathers sales jobs leads from various feeds around the U.S., has expanded to include marketing, advertising, and PR positions.
The site also includes book reviews, travel information, and other sales news.

BRIEFS: Nissan North America has renewed its contract with The Marketing Store, a Toronto based customer relationship management company. The relationship, which covers the Nissan and Infiniti car brands, is in its third year. ...The Absolut Spirits Company has tapped Amplify Sports and Entertainment, New York, as its sponsorship agency of record supporting Absolut Vodka, Cruzan Rum and Level Vodka. ...Web-based career portfolio management company Protuo has aligned with BuzzLogic to identify influential bloggers and social media sites to target. BuzzLogic’s general availability launch is slated for April 2. ...Chris Specht, a marketing producer for Bunim/Murray Productions, to UPP Entertainment Marketing, Burbank, Calif., as director of production services, a new department for the firm. Specht will work on show-to-show production services deals and other aspects of product placement and brand integration. ...Wendy MacDonald has been promoted to director of media for Family Features Editorial Syndicate, Mission, Kan.



Ann Dalrymple, a PR veteran of CommVault Systems and GlassHouse Technologies; Paul Hughes, PR director for Catalyst, and Wendie Larkin, PR exec for Network World, to Topaz Partners, Woburn, Mass., as senior-level team members.

JoAnn Vecchio, A/E, Compas, Inc., to Vox Medica, Philadelphia, as director in its healthcare training and development group.

Karen Salama, web designer and strategist for Greater Than One Interactive, to Weber Shandwick, New York, as a VP in its interactive, social and emerging media unit, screengrab. She was previously an interactive marketing producer for Ruder Finn and was marketing manager for Christie’s Auction House.

Norman Booth, VP in Keating & Co.’s science and technology practice, to Coyne PR, Parsippany, N.J., as an assistant VP. He was previously director of global comms. for Telcordia Technologies. Jennifer Baker Jamienski, senior A/S, Brushfire Inc., and Nicole Lowe, management supervisor, CRT/tanaka, also join Coyne as AVPs. Coyne also added Brian Murphy (A/S); Jessica Jones (A/E), and Theresa Willms (A/E).

Antonia Ferrier, communications director for Sen. Olympia Snowe (R-Maine), to Manning Selvage & Lee, Washington, D.C., as VP for public affairs. She previously worked on ex-Sen. Bill Frist’s comms. team and for the National Republican Senatorial Committee in 2002.

Jaclyn Mullahy, A/C, GMR Marketing, to Focused Image, Falls Church, Va., as an A/E.

Bill Barnett, a veteran business development executive in the pharmaceutical sector, to The Catevo Group, Raleigh, N.C., as VP of business development focused on building up the company’s marketing communications and business services within the healthcare sector.

Sharon Wamble-King, VP of communication strategy and internal comm. for Aetna, to Blue Cross and Blue Shield of Florida, based in Jacksonville, as VP of corporate communications.


Scott Friedman to senior VP and director of Text 100 PR’s North American operations. Friedman, a former editor with CMP Publications, is based in New York and previously was the firm’s global client advocate for its largest account, IBM.

Amber Markow to senior A/E, PR and public affairs, Eric Mower and Associates, Syracuse, N.Y.

Allen Silveri to president, Schubert Communications, Downingtown, Pa. He reports to CEO Joe Schubert and has been VP of account services for the last three years of his 11-year tenure with the firm.

Mary Beth Bowen, Julie McCracken, and Ken Garcia to account supervisors, CRT/tanaka, Richmond, Va.

Jeremy Barnes to director, product and corporate communications, Mazda North American Operations, Irvine, Calif. He joined MNAO in 2003 as manager of product comms. after stints at Jaguar North America and Toyota.

Internet Edition, March 14, 2007, Page 7


Herb Rowland, founder of The Rowland Co., who died Feb. 8, was eulogized by family and friends at a service March 6 at the Metropolitan Club, New York.

He was remembered for his good humor in spite of his recent illness, his devotion to his family, friends and work, and for his love of reading and sports.

Dan Rather, former anchor of nighttime network news of CBS, said Rowland was “a truly remarkable man” whose behavior in the face of adversity earned him the description of being “valiant.”

Rather and other speakers including family members recalled Rowland as being widely read and informed and helpful to relatives and friends on almost any subject.

Rowland was an English major at Columbia who then became a reporter for the New York Times.

Screenwriters and directors Rob George and Bill Persky and longtime associate Saul Waring were among the other speakers at the service, which was attended by more than 100 people.

A program at the service showed Rowland and his wife, Patricia, in New York March 1, 2005.


Thor Valdmanis, VP of communications for Lloyd’s of London in North America, has moved over to manage accounts for The Dilenschneider Group in New York.

Valdmanis, a 42-year-old native of Montreal, had been with the insurance giant for two years. He was previously senior Wall Street correspondent for USA Today for eight years and served as a foreign reporter after 9/11 reporting from Afghanistan, Somalia, Lebanon, and Tajikistan, among other locales.

He previously reported for the Evening Standard in London and began his career with The Royal Gazette in Bermuda.


Patton Boggs has a $300K contract through July to help Peru win passage of a free trade pact with the U.S.

President Bush promised to “battle hard” for agreements with Peru and Colombia before leaving for a trip to South America on March 8. (Peru was not on the itinerary, but Columbia received Bush.)

The President told Latin American journalists that the non-ratified treaties face a tough vote in Congress now that Democrats are in power.

Labor issues are a key consideration for Democrats, and part of the duties of Patton Boggs is to meet with organized labor both here and Peru.

PB will terminate its work for Peru’s Washington embassy if both House and Senate approve a trade treaty prior to July.

The firm has former Louisiana Senator John Breaux, a Democrat, and Frank Samolis, an international trade expert, working on the account.

Peru’s Ministry of Foreign Trade and Tourism, last year, hired Clark Consulting to a $15K pact to handle Democrats on the trade front.

The country also retained J.C. Watts Cos., which is headed by former Oklahoma Rep. J.C. Watts (R).


Publicis Group has acquired the 120-member Pharmagistics firm that specializes in sales, marketing and Prescription Drug Marketing Act compliance.

The Somerset, N.J.-based firm also distributes samples/literature to drug company sales forces and physicians. It provides “e-information platforms” that help pharmaceutical companies track inventories.

Publicis CEO Maurice Levy says Phamagistics, which was launched in 1986, will operate as an independent unit in Publicis Healthcare Communications Group.

Ed Rady, CEO of PHCG, says the Pharmagistics deal will help “provide our clients with the greatest possible number of sales and marketing touch-points.”


Cynthia Greenwood and Sue Markgraf have combined their 50 years of PR experience and names to create GreenMark PR, which will concentrate on environmental issues.

The partners believe a five-year shared stint at the Chicago Botanic Garden will attract clients who want to promote green spaces, places and issues.

Greenwood has worked as an independent media placement strategist, handling assignments from Burson-Marsteller, Edelman, Hill & Knowlton, Ketchum and American Library Assn. She placed clients like Procter & Gamble, Reddi-Wip and Quaker Oats.

Markgraf, who ran her own firm, is a veteran of Fleishman-Hillard and one-time communications director for Dairy Management of “Got Milk?” fame. She is a co-founder of Chicago Parks & Gardens, a group dedicated to making Chicago a “green” tourism destination.


Valerie DiMaria, who left the top PR post at Motorola last May, has returned to New York in a new senior VP post for global insurance broker Willis Group Holdings in New York.

DiMaria was corporate VP of communications and public affairs for Motorola in a two-year stint at the company. She had been looking to move back to New York. Earlier, she was VP of PR for GE Capital and president of GCI Group.

At Willis, she serves as senior VP/group marketing & communications director. Willis’ ‘05 sales topped $2B.


Paul Cummins and Phillip Hayes have established North Bridge Communications in Washington to provide the PA power to "move people, issues, and stakeholders."

They are inspired by Paul Revere, arguably the most important communicator in American history.

Without his "midnight ride," the colonists would not have fired the first shot of the Revolutionary War from the Old North Bridge. Cummins and Hayes expect their firm to deliver messages of clients 'round the world.

Cummins is a veteran of DCI Group, Westhill Partners, Robinson Lehrer & Montgomery and Chlopak, Leonard & Schechter. Hayes's resume includes the American Sugar Alliance and Hill & Knowlton.

Internet Edition, March 14, 2007, Page 8




The trial and conviction of Scooter Libby on charges of lying about how he learned of Valerie Plame’s CIA identity has taken a toll not only on Libby but on the press. Whistleblowers in government and elsewhere will be more cautious now about helping the press since the courts have moved so forcefully against reporters trying to protect sources. Ten of the 19 witnesses called were reporters and many of them looked bad. They displayed faulty memories and lost their usual aplomb. Their sources were “outed” supposedly by the sources themselves...these are difficult times for reporters in other ways. The International News Safety Institute reported last week that 1,000 journalists have been killed while on duty in the past ten years, many of them hunted down and murdered while others died during military actions. A more civilized form of journalistic “death” is institutional blackballing of reporters who dare to cross an institution... Libby supporters are arguing for a Presidential pardon but Democrats respond that a lie is a lie and that no mercy was shown to Bill Clinton when he lied about his relationship with Monica Lewinsky...speaking of lying, PR Week/U.K. held a debate in February on PR people and lying which concluded that, as PRW editor Danny Rogers phrased it, “If you are not prepared to lie occasionally, you cannot do your job successfully.” The audience defeated, by a vote of 138-124, the proposition that “PR has a duty to tell the truth.” Peter Crumpler, PR head of the Church of England, who was at the debate, was flabbergasted. “Truth and integrity have to be the cornerstones of our profession,” he said. Astoundingly, Rogers disagreed in an editorial, saying, “The fact that PR people admit they need to lie occasionally is a sign of growing honesty.”

This NL was lied to by PRSA on Oct. 5, 2005, when we phoned h.q. and said we heard the printed members’ directory was being killed. The PR dept. said no, that’s only being considered. The next day “leadership” got an e-mail that the printed directory was indeed kaput. When we asked PRSA why we were not told the truth, the explanation was that a lie had to be told since leaders could not possibly find out about such an important development on the O’Dwyer website... another “lie” was told when PRSA leaders promised that killing the paper directory would be discussed at the Assembly. It never was. The regular Assembly in Miami was cancelled by Hurricane Wilma and the subject did not come up at the postponed meeting in Chicago. It would have come up if leadership brought it up...lies take all sorts of forms including refusal to pick up the phone or return press calls. Since almost no corporate PR pros answer their own phones these days, we talk to a lot of secretaries. When we asked one why her boss is always in a meeting, she responded that she goes through the day inventing non-existent “meetings,” “away from his desk,” “someone with him,” “on the phone,” etc., to shield the exec from unwanted calls. Who is doing the lying, the PR pro or the secretary?... among VPs of PR no longer dealing with the press is Janet Troy, now VP-PR of PRSA. She has handed those duties to PR manager Cedric Bess apparently while she concentrates on strategy...Venable, major D.C. law firm, has replaced Moses & Singer as PRSA’s law firm. Jeff Tenenbaum of Venable handles the account.

While new PRSA COO Bill Murray has not answered any of the 16 questions we e-mailed him Feb. 14, he gave an interview last week with Bulldog Reporter. One question was, “How do you plan to silence such long-time critics as Jack O’Dwyer?” His answer was that part of his job is to listen to critics but the criticism must be “objective, fact-based and focused on the present and future. So I will be listening to, and considering, criticism or commentary that meets those criteria.” If Murray wants “facts,” here are some: he is refusing to reveal his salary when Federal law requires him to do so; CEO Rhoda Weiss won’t even reveal her speaking schedule; PRSA is refusing to provide transcripts of the 2005-2006 Assemblies; it is “lowballing” staff costs of the annual conference by about $1.5M. We could go on and on about facts that PRSA refuses to face...while Murray dismisses PRSA’s past history as a topic for him to discuss (including PRSA’s 19-year record of copying and selling authors’ works without their permission), at the end of the interview he points out PRSA has a “resource center with historical articles.” So one minute history is bad but the next minute it’s good.

Weiss is still stonewalling about her accident on the steps of the Eisenhower Bldg. in D.C. Jan. 9 when she fell down the steps and apparently broke her leg. Sources say the steps were wet and there are so many of them that a number of PR people at the cocktail party took an elevator to street level. Weiss was seen being taken to the hospital by uniformed Secret Service and the next day was seen in a wheelchair with a cast on her leg. She did not show up at the meeting the next day but attendees were told nothing. “All we know is what we read in your Newsletter,” said several attendees who were called...Murray was probably with Weiss but is declining to answer questions. At one point in the Bulldog interview, he says, “It’s the board’s role to set policy and direction.” So we do not expect him to ask the board to decouple itself from APR, open the PRSA website to member input, call for a Spring Assembly, appoint a CPA to the staff, etc.
He’s interested in PRSA’s “strategic plan.” He feels PRSA “must listen to its members” but if it did it would never have killed the printed directory and would bring it back now, trimming wasteful spending in other areas.
The last published poll of members’ opinions was in 1997 during Debra Miller’s presidency when about 800 were contacted...a group of members is organizing a campaign to bring back the directory and re-orient PRSA’s resources to the benefit of members rather than a few insiders including “leadership” and staff.

--Jack O'Dwyer


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