The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, March 21, 2007, Page 1
N.J. REVIEWS BASE CLOSURE
New Jersey has put out
an RFP to review its six-figure pact for PR and government
relations work connected with the Pentagons base realignment
and closure process.
The Garden State took
a hit during the last BRAC process in 2005, when the Pentagon
moved to close the Army installation at Fort Monmouth, a
recommendation that was upheld after an appeal. That base
is expected to be vacated by 2011.
Interpublic firm The Rhodes
Group, has handled the assignment since December 2001. Its
contract, which has fluctuated in the low to high $200K/year
range, expires at the end of April.
New Jersey has seven other
military installations, including Coast Guard stations,
Picatinny Arsenal (Dover), and Fort Dix (Wrightstown).
The states Dept. of Military and Veterans Affairs
wants strategic planning assistance, public and government
relations help under the contract.
Preliminary staff work
has begun at the Defense Dept. to prepare for the next round
of base closings, or realignments.
The RFP has a deadline
of April 27 and is online at the states procurement
MARGARITIS EXITS EURO RSCG.
John Margaritis and Euro RSCG Worldwide PR are splitting
up by mutual consent after a partnership of little more
than a year.
The former Ogilvy PR Worldwide CEO wanted to grow Euros
U.S. PR business via the acquisition route, but the French
parent, Havas, had other ideas. It sees development of organic
growth as the winning formula.
Euro RSCG Magnet considered Margaritis a big catch
when he was hired on Nov. 30.
Margaritis is leaving by the end of the month. The 57-year-old
veteran of Fleishman-Hillard, Burson-Marsteller and Asprey,
British luxury goods marketer, is mulling his options.
Lisa Sepulveda is CEO of Euro RSCG Magnet.
who served as a Senate aide for the past dozen years, has
taken the communications director post at the League of
He is in charge of press operations and legislative/grassroots
and educational outreach for the Washington-based group
that calls itself the "independent voice for the environment."
Sandretti worked on the staffs of Sens. Jim Jeffords (I-Vt.)
and Barbara Boxer (D-Calif.).
IRAQI RED CRESCENT TAPS CASSIDY.
The Iraqi Red Crescent has retained Cassidy & Assocs.
to deal with the economic, political and humanitarian issues
arising from the invasion of Iraq.
U.S. ties with the Red Cross-affiliated group have soured.
The IRC donated $1M for Hurricane Katrina relief during
the `05 Thanksgiving holiday to show its appreciation
for the U.S. re-development efforts in Iraq.
That mood shifted in Dec. 06 when Jamal Al-Karbouli, VP
at IRC, called the U.S. military a bigger threat to security
than insurgent forces. He complained to the Associated Press
about repeated U.S. raids on IRC offices throughout Iraq.
Gerald Cassidy is leading the effort on behalf of his Democratic-leaning
firm. He is joined by vice chairman Gregg Hartley, Arthur
Mason (ex-Securities and Exchange Commission staffer) and
Carl Ford (ex-aide to House Majority Leader Steny Hoyer.)
PFIZERS PIRON JOINS
Courtney Piron, who was a member of Pfizers corporate
affairs team, has joined APCO Worldwide as VP.
At Pfizer, Piron directed the economic & policy research
group, dealing with healthcare reform, regulatory and policy
She joined Pfizer in `01, after leaving the health policy
director post at Wyeth.
Earlier, Piron worked in New York and Washington in Burson-Marstellers
lobbying and crisis management units, and in the Food and
Drug Administrations Office of the Commissioner.
MURRAY CALLS ODWYERS
Bill Murray, who joined PRSA as president and COO on Jan.
22, late in the day on March 15 sent an e-mail to an estimated
500+ "leaders" accusing odwyerpr.com and this
newsletter of "a long series of editorials which are
Said Murray: "It's time we say, 'enough is enough.'"
He said ODwyers "constant and repetitive
questions" are "frequently accompanied by abusive
language and threats" and have caused PRSA to "divert
Despite PRSA's "continued outreach and reams of supporting
data and information, the newsletters PRSA coverage
remains antagonistic, misleading and in many cases is just
The letter does not go into specifics of any of the criticisms
that have been placed on PRSA by this newsletter and odwyerpr.com.
Edition, March 21, 2007, Page 2
MURRAY ACCUSES ODWYERS
(Continued from 1)
One of the claims in the
Murray e-mail, that PRSA has grown 18% since 1998, from
19,600 member to 22,000 currently, is factually wrong. The
2,400-member gain is 12% or a little over one percent a
year in the past nine years.
NL in 1992
The last PRSA public attack on O'Dwyer media took place
in 1992 and was launched by that year's president Rosalee
Roberts. She accused this newsletter of printing "twisted
reports" that "ignored the facts" and that
constituted "libelous" charges about the Society.
As with the Murray e-mail, no specific erroneous reports
by ODwyer were cited. The Roberts letter to "leaders"
said, "He (Jack O'Dwyer) is not a member of PRSA."
The "not" was underlined.
The Roberts letter became the subject of a banner headline
in the New York Times ad column written by Stuart Elliott.
Roberts wrote that board and staff have "repeatedly
spent time" with O'Dwyer "providing the facts."
In an editorial rebuttal, O'Dwyer wrote that "No one
from PRSA has sat down with us for years to discuss at length
the issues facing the Society, particularly member dissatisfaction."
O'Dwyer had met with Roberts for one hour during the first
four months of her term.
Full text of Murrays letter is on odwyerpr.com.
Jack O'Dwyer responds:
Murrays letter should have been sent to me rather
than members sending it to me. I send all criticisms of
PRSA to Murray and the PR staff.
No specific factual "errors" of mine are cited
by Murray, just sweeping generalizations.
He claims that PRSA has a "healthy balance sheet"
but that's not what three college accounting professors
said last year after analyzing the audit of PRSA.
If PRSA followed the common practice of deferring about
half of dues income, net assets would only be about $1 million.
This is a small potatoes since PRSA's expenses are about
$10 million a year.
One of our big beefs is that PRSA only admits to spending
$100K or so ($187,657 in 2005) on staff on its annual conference
when the real total is closer to $2M, former treasurers
and presidents have told us.
Only 4% of members go to the conference. So PRSA, instead
of trimming back the conference, ditched the printed 1,000-page
members' directory which was enjoyed by 22,000 members.
The few get the perks while the many get the short end
of the stick.
Quite a few members want to overturn this awful decision
which was made without any input from the general membership.
We challenge Bill Murray to a public debate with a moderator
acceptable to both of us.
I have never seen PRSA so alienated from its membership
as at present.
It refuses to use its blast e-mail capability to sample
member opinion and instead insists on talking only to "leaders"
who can be counted on for loyalty because of various perks
FRASER QUITS DIVERSITY GROUP.
Edie Fraser, founder of Diversity Best Practices, last
week quit the organization, which is currently owned by
Working Mother Media, a monthly magazine.
Fraser, who was active in PRSA for many years and who founded
its Public Affairs section in 1981, is president and CEO
of the Public Affairs Group.
Rep. Henry Waxman (D-Calif.), chairman of the Committee
on Oversight and Government Reform of the House of Representatives,
scheduled a hearing for March 20 on the awarding of a $20,000,
no-bid contract by the General Services Administration to
the Public Affairs Group and two of its divisions, the Business
Womens Network and Diversity Best Practices. It has
Fraser has told ODwyers that the contract was
cancelled within two weeks when the GSA decided that the
wrong procedure had been used and that she did no work on
The contract called for Fraser to do a 24-page report describing
GSAs use of minority and women-owned businesses.
The Committees website has the text of an e-mail
allegedly from Fraser to Lurita Doan, administrator of the
GSA, in which Fraser writes: Lurita, I will do anything
for you and will do for the rest of my life...But I have
spent so much time at GSA from the report planning to these
sessions with ZERO $$. How do we solve. The date of
the e-mail was given as Sept. 6, 2006.
Fraser, who was previously involved in several PR firms
in Washington, D.C., founded Diversity Best Practices in
1999 and later sold it to ivillage.com, which sold it to
NBC University which sold it to Working Mother Media.
A major event of the Diversity organization is the Annual
Diversity and Women Leadership Summit & Gala which took
place Oct. 26, 2006 at the Marriott Wardman Park Hotel in
D.C. and is scheduled for Nov. 1-2, 2007 at the Washington
Hotel & Towers.
Companies pay up to tens of thousands of dollars for tables
at the banquet at which winners of Diversity Leadership
Awards are recognized.
A large number of organizations and blue chip companies
are contributors to the summit and gala including Bellsouth,
Coca-Cola Co., DuPont, AARP, Xerox, Wal-Mart, Weyerhaeuser,
FDIC, Allstate, and Amtrak.
TYCO TAPS FITZHENRY AHEAD
Paul Fitzhenry, senior director in Pfizer's corporate PR
unit, has been named to the new post of VP/corporate communications
for Tyco International as the conglomerate reorganizes.
The $41 billion Bermuda-based company plans to split into
three companies by the end of the second quarter, a billion-dollar
effort to create more operating synergy among its diverse
Fitzhenry was a team leader for Pfizer's corporate communications
group and earlier was group director of media relations
and financial communications at Pharmacia.
Edition, March 21, 2007, Page 3
VIACOM SUES GOOGLE FOR A BILLION.
Viacom filed a $1B copyright
infringement suit against Google and its YouTube unit, charging
YouTube with airing 160,000 unauthorized clips of Viacom's
programming that were viewed more than 1.5B times.
The New York-based entertainment
combine ripped YouTube for building a "lucrative business
out of exploiting the devotion of fans to others' creative
works in order to enrich itself and its corporate parent
That business model, according
to Viacom's statement, is based on "selling advertising
off of unlicensed content" and "is clearly illegal
and is in obvious conflict with copyright laws."
Viacom says YouTube has
avoided "taking proactive steps to curtail the infringement
on its site" thus "shifting the entire burden
and high cost of monitoring YouTube onto the victims of
Viacom and YouTube had
been negotiating a licensing deal for months. YouTube recently
removed thousands of Viacom-created clips at the demand
of the owner of popular cable channels such as Comedy Central,
Nickelodeon and MTV.
Because of the breakdown
of those talks, Viacom filed the suit in U.S. District Court
for the Southern District of New York to prevent Google
and YouTube from "continuing to steal value from artists
and to obtain compensation for the significant damage they
NBCU's CAMPBELL TO DISCOVERY.
Bruce Campbell, who was executive VP-business development
at NBC Universal, is the latest veteran of the GE unit to
join Discovery Communications.
He follows David Zaslav, who was president of NBC Universal
Cable, to Discovery. Zaslav took the Discovery CEO reins
Campbell and Zaslav worked closely at NBC, working on deals
such as the $14B acquisition of Vivendi Universal.
Discovery owns the Discovery Channel, Animal Planet and
BERNSTEIN JOINS AIR AMERICA.
David Bernstein is the first hire in the "new"
Air America, says Mark Green, president of the left-leaning
He is a 32-year programming executive who held jobs at
New York stations WOR, WRKO and WBZ.
Green cited Bernstein's "successful track record of
over two decades of building ratings and branding talk radio"
in announcing the hire. Bernstein will be a "vital
part of Air America 2.0," said Green.
Green's family took ownership of AA this month.
NEWSPAPER AD REVS FLAT IN
Newspaper 06 ad revenues dipped 0.2 percent to $49.3
billion, according to the Newspaper Assn. of America.
The trade group highlighted a 31.5 percent surge to $2.7B
in web advertising. Online outlays total 5.4 percent of
newspaper ad spending.
John Sturm, NAA president, believes the upswing in web
ads shows that publishers are "successfully monetizing
their online properties by growing their audiences and building
brand loyalty on the web."
National print ads registered the biggest decline for the
year. They were down 5.1 percent to $7.5B. Classified ads
fell 1.9 percent to $17B. That drop occurred despite a bullish
11 percent rise to $5.2B for real estate ads.
The NAA represents more than 2,000 papers in the U.S. and
LEVIN LAUNCHES REAL TALK.
Jay Levin, who was founder and publisher of LA Weekly,
has launched Real Talk Media Group.
A monthly free glossy, RealTALK LA and a companion website,
are Levin's initial offerings. RTLA, which is set to debut
in May, promises to give a "voice and visible presence"
to the people of Los Angeles especially the non-European
descendant demographic market, according to its release.
The mag targets 700,000 households of Hispanic, Asian,
African-American and Middle Eastern backgrounds that have
household incomes of more than $75,000. Allison & Partners
is handling the RealTALK LA launch.
WSJ REPLACES KANSAS.
The Wall Street Journal has named Nikhil Deogun editor
of its "Money & Investing" section to succeed
Dave Kansas, who is running the Dow Jones & Co. joint-venture
announced March 9 with Barry Diller's IAC.
Deogun was deputy bureau chief in Washington for the past
three years and headed the media, marketing and entertainment
group in New York prior to that. The India native joined
the Journal's Atlanta office in `94.
Monica Langley is taking over Deogun's duties in D.C. She
joined the WSJ in `83 and has covered the telcom, banking,
Congressional and political beats. Langley was tapped for
the news editor post last year.
Kansas heads a venture that will create personal business
finance sites. He will tap the personal finance content
of WSJ, MarketWatch and other DJ&C properties plus IAC's
LendingTree and Ask.com properties.
Kansas returned to the WSJ in `01 after holding the editor-in-chief
post of TheStreet.com.
MEGA CHURCH BRINGS IN CRISIS
A Toronto mega church that is one of Canada's largest houses
of worship has brought in a crisis firm as it faces scrutiny
for its finances.
The Toronto Star probed Prayer Palace's $3M in annual revenues
and reported that only a fraction of those funds go toward
charity work. Most charity revenue from the church is derived
from the congregation while church leaders live in multimillion-dollar
estates, according to the Star.
The church has hired Strategic Communications Solutions,
a Toronto-area firm, in the wake of the high-profile investigation.
news continued on next page)
Edition, March 21, 2007, Page 4
BE EDGY, ADD A HOOK FOR MENS
"We suspect that
our readers don't like to read," said Adam Rich, co-founder
of Thrillist.com. "It sounds confusing, I know
but it's true."
Finding what works in
men's media can be a tricky business, as some of the field's
top editors and producers explained at a March 8th Publicity
Club of New York luncheon panel at the Three West Club.
are fickle in nature: some like stories that focus on health.
Others avoid them like the plague. Some like lifestyle pieces
that lean toward the risqué, offering articles on
dating and sex. Others prefer product and gadget reviews,
or pieces on how to succeed at business.
But there are a few qualities
that all men's publications look for when ideas are being
pitched. According to the panel, story ideas that cross
their desk need to have a hook and they need to have punch
in order to land print.
"We like our stories
to have a crazy edge to it, so it's not just information,"
said Laura Heywood, producer for Maxim Radio/Sirius Satellite
Radio. "We'll talk about health and fitness, but only
if there's a weird angle to it. There needs to be something
that makes it fun."
The panel, moderated by
PCNY President Peter Himler, said this actually works for
the publicist's advantage, because in men's media almost
anything is fair game. Opening up an infinitely wider field
of coverage alleviates the age-old problem of having a pitch
fall outside of the media's range of focus all a
publicist needs to do is learn how to acclimate the pitch.
"Our stories are
pretty straight forward," said Rich, of Thrillist.
"But we don't really like to say what we will and will
not cover. We like to keep it open and see what comes in."
Heywood's radio show for
Maxim is a prime example of this. Because the national satellite
program airs daily, it remains perpetually reliant for content,
more so than the company's popular monthly magazine or its
brother publications, Blender.com and Stuffmagazine.com.
Product reviews can be molded to fit the show's theme and
demographic, such as on-air alcohol tastings, which are
popular and go over well with the show's audience.
"We put out three
magazines a month, but we have 13 hours each day that we're
putting together the radio show," Heywood said.
On the other hand, publications
such as Best Life, which might seem reliant on opposite
sources than notably younger-geared publications such as
Maxim or Thrillist.com, also look for the same tailored
hook when receiving a pitch.
Tyler Graham, senior editor
for the magazine, said unlike Maxim, Best Life's average
reader is somewhere between the ages of 35 and 55, and most
have already "made it" in the sense of having
a car, a home, and a family. In short, most of the magazine's
readers aren't looking for career or dating advice. Still,
Graham said adding a hook and appropriating a pitch to the
magazine's audience is often more important than the actual
editorial item itself.
"If we can get an
exclusive, that's great, but it's not key. Sometimes our
stories are taken from somewhere else, like a scientific
study that says eating something will make you look or feel
younger," he said. "The most important thing is
whether we can put a different angle on it. We look for
longer stories, trends, deeper stories - the stuff that
people read and say 'that's cool."
Another trick when pitching
men's media is to add a piece of multimedia with your story
as an extra. The panel said this works especially well with
web-based publications. Eric Gillin, Editor at Esquire.com,
said offering exclusive movie and music clips greatly increases
the chances of landing a story. Items that work especially
well include live band performances and movie trailers.
"If you're pitching
me and if you have a media add-in, we'll use it," he
One thing is for sure:
publications geared for the male reader are only growing
in size. GQ magazine for example, typically considered a
flagship publication in the world of men's magazines, boasts
a monthly circulation of about one million readers. Since
going online several years ago, its website counterpart
now sees nearly 30 million visits each month.
SITRICK STARS IN FORTUNE.
Fortune features a "mug shot" of crisis counselor
Michael Sitrick in its eight-page investigative report called
"The Inside Story of a Wall Street Battle Royal."
The Los Angeles counselor reps Canadian insurer Fairfax
Financial Holdings, which is suing a bunch of hedge funds
and analysts for $5B, alleging a market manipulation scheme
designed to drive it out of business. Sitrick, according
to Fortune, "cultivates a reputation for PR hardball."
He met Fortune reporter Bethany McLean with FFH CEO Prem
Watsa, attorney Marc Kasowitz, and VP Paul Rivett, to present
their side of the case.
Watsa is described as a "soft-spoken gentlemanly figure"
who usually avoids the press and refuses to give guidance
on earnings. He sees his role as the care and feeding of
long-term investors. Watsa is known as the "Warren
Buffet of Canada," and head of the company whose name
stands for "fair, friendly acquisitions."
That's in sharp contrast to the image of Sitrick, a "public
relations consultant with a reputation for aggressive tactics,"
according to the March 19 issue.
Scooter Libby's perjury trial peeled back the layers of
the Bush Administrations PR tradecraft, a message
machine that is responsible for the invasion of Iraq, writes
Michael Wolff in April's Vanity Fair.
Wolff credits Republicans for being skilled PR players
who can effectively craft, deliver and stay-on message.
That's in sharp contrast to Democrats who are chaotic and
scattershot when it comes to PR.
The White House corporate PR playbook fell apart due to
the reality of the mess in Iraq. The prosecutor in the Libby
case showed White House communicators equivocating, spinning,
disassembling and as trouble mounted panicking
as the various justifications for going to war proved untrue,
according to Wolff.
Edition, March 21,
2007, Page 5
OF PR FIRMS
IS BACK AT CADBURY.
Schweppes, the British-based drinks and candy/gum maker,
is using Abernathy MacGregor and The Maitland Consultancy
in its restructuring bid to ward off activist investor Nelson
Peltz, whose investment firm has acquired a three percent
stake in the company.
announced a reorganization plan to "maximize shareholder
value" by separating its American Beverage group from
the confectionery business. The drinks group includes 7
Up, Dr. Pepper, Sunkist and Snapple, which Pelz sold to
CW for $1.5B in `00.
CS board believes the $5B AB group now has the "appropriate
platform to exploit the benefits of focus of a stand-alone
business." It promises more details by June 19.
shares are up more than 10 percent since the company confirmed
Peltz' investment on March 13.
recent investment in H.J. Heinz Co. resulted in a more than
25 percent run-up in the stock of that Pittsburgh-based
F-H HELPS 49ERS FIND NEW HOME.
Fleishman-Hillard is handling
the San Francisco 49ers National Football League team, which
is exploring among options a move from the City by the Bay
to Santa Clara 45 miles away.
The team is running focus
groups to explore how SC, the home of Great America theme
park, would kick in to help pay for a new stadium. Pete
Hillan, senior VP at F-H, is working with the 49ers on the
SF Mayor Gavin Newsom,
is confident that a deal can be made to keep the 49ers in
town. He is negotiating with the U.S. Navy for ownership
of the former Hunters Point Shipyard. He envisions a new
stadium there by `12 after an environmental clean-up of
The 49ers currently play
in Monster Park, the former Candlestick.
The Oakland Athletics
Major League Baseball team also considered Santa Clara for
a new home. The team is abandoning McAfee Coliseum for Cisco
Field in Fremont in `11. Freemont is 25 miles from Oakland.
The A's new ownership group is mulling a name change to
"Freemont A's" or "Silicon Valley A's."
former CEO of GCI Group, has departed DreamWorks Animation
SKG and set up a Los Angeles based shop, Feldman & Partners.
DreamWorks is a client. Feldman has lined up as senior advisors
former Burson-Marsteller president Don Cogman; GCI veteran
Debjani Deb; Tom Martin, ex-chief communications officer
for ITT, and Greg Spector, who headed Blanc & Otus until
last year. ...Nick
Vehr, who headed Cincinnatis failed bid for
the 2012 Olympics and was VP of economic development and
marketing for the Cincinnati USA Regional Chamber, has opened
Vehr Communications. He was also chief strategy officer
for Jack Rouse Associates.
Alan Taylor Communications had the highest rate of
growth (35%) of the top 10 PR firms in the country, not
the second highest, as was erroneously reported last week.
New York/Monadnock Paper Mills, paper manufacturing and
packaging company, for PR and brand positioning.
New York/Jet Airways, Mumbai, India-based airline, for PR
in the U.S. and Canada.
New York/Rayuela, Latin American restaurant slated to open
in April on Manhattans lower east side, for a year-long
& Associates PR,
New York/Impact Protective Equipment, shoulder pad marketer,
as national AOR for PR.
New York/Rendezvous Bay Hotel and Villas (Anguilla), for
Cranford, N.J./Balcony Press; Competing Analytics; Kevin
Coyne Partners; Fujirebio Diagnostics; Lonseal; Market Platform
Dynamics; New Jersey Society of Certified Public Accountants,
and ORC Worldwide.
& Shanley, Providence, R.I./Gamer Graffix, video
game accessories, for PR and marketing.
Communications Group, Silver Spring, Md. Microspace
Communications Corp., satellite broadcasting, as AOR for
PR, a renewal.
Stares PR, Miami/Sony Ericsson Global, to support
the two-day U.S. launch of its Night Tennis campaign in
& Goldberg, Hollywood, Fla./Fontainebleau Las
Vegas, slated for 2009 opening, and Anthonys Coal
Fired Pizza, restaurant chain.
PR, Coral Gables, Fla./Johnson & Wales, Univ.,
for a PR campaign to support its Florida campus.
PR, Cleveland/On Call International, medical assistance
company, as AOR; Natures Pearl Corp., for introduction
of muscadine grape supplement, and The Parkland Group and
SOAR to Strategic Excellence, corporate benchmarking, for
Stashower, Cleveland/Lakeview Bluffs, for brand positioning;
Architectural Area Lighting Co., for product publicity and
special events; Spectrus Inc., for launch of new products,
and ABB Robotics, for product publicity, white papers, case
studies, and special events.
PR, Troy, Mich./MVP Collaborative, as AOR for work
including PR counsel, planning and media relations.
E. Janis & Co., Los Angeles/Terra Nostra Resources
Corp., China-based copper producer, for PR and IR.
& Cowan, Los Angeles/Childrens Miracle
Network, non-profit, for a national strategic communications
Marketing & PR, Irvine, Calif./Kings Hawaiian,
bread marketer, for support of a recipe development initiative.
Edition, March 21, 2007, Page 6
PRESSED ON VNR SOURCING.
Center for Media and Democracy and Free Press have sent
a letter to Congressmen on the Telecommunications and Internet
subcommittee to demand why the Federal Communications Commission
is "stonewalling" its probe into VNR usage.
groups presented the FCC its report "how television
audiences are routinely presented with VNRs disguised as
news," more than a year ago, according to the missive
penned by Diane Farsetta, senior researcher at CMD, and
Frannie Wellings, associate policy director at FP.
FCC, they continue, "has yet to clarify disclosure
requirements or sanction offending stations."
chairman Kevin Martin and commissioners Michael Copps, Jonathan
Adelstein, Robert McDowell and Deborah Tate testified before
Congress on March 14.
Adelstein and Copps have criticized airing of undisclosed
VNRs. CMD and FP want to know if the FCC will honor viewers'
"right to know" or will "PR firms continue
business as usual, playing 'reporter' on behalf of their
MCCARREN HEADS PA UNIT FOR
Medialink has tapped U.S.
Newswire founder Bill McCarren as head of a new public affairs
division based in Washington, D.C.
McCarren will head the
unit from the National Press Building with a blended focus
on tradition and new media services like video PR, digital
broadcast tracking, blog consulting and other services.
Medialink sold the public
policy news service U.S. Newswire to PR Newswire last October
FIRM PLAYED ROLE IN BONNER-TIME
Consulting firm AdMedia
Partners represented Bonner AB in its high-profile purchase
of 18 magazines from Time Warners Time Inc. earlier
AdMedia managing director
Mark Edmiston said the firm recommended magazine company
World Publications as a partner to Sweden-based Bonnier,
which was eying growth in the U.S. Bonnier then acquired
a non-controlling interest in WP.
Edmiston said WB became
a launching pad for Bonnier to move faster in the U.S. when
Time Inc. said it would sell its Time4Media and Parenting
titles. He said AdMedia studied the properties and bid fairly
but competitively against a dozen other competitiors,
and negotiated the deal, which was concluded in early March
and estimated to be worth up to $200M in media reports.
New York Women in Communications will host a Night
of the Round Tables event March 28 that promises "high-powered
networking" opportunities. There will be two 50-minute
roundtable discussions on topics such as branding yourself
for business success, and cultivating personal style. The
New York Helmsley Hotel event costs $60 for non-members.
Register at www.nywici.org. ...West Glen Communications,
New York, will host a workshop on trends associated with
PSAs on March 29. Contact Liz Meyer ([email protected])
Moore has shifted to Hill & Knowlton as U.S.
director marketing/business development. She had been at
WPP Group sister company, G2, where she was in charge of
branding/design and promotional marketing. Moore also worked
at Interpublic's McCann-Erickson unit in charge of worldwide
Sexauer, who ran his own firm and recently served
as database marketing manager for the Pittsburgh Post-Gazette,
to Phipps Conservatory and Botanical Gardens, Pittsburgh,
as director of marketing and communications.
Blakely, a veteran private and public sector communicator,
to the U.S. General Services Administration office of internal
and external comms. Fraser, head of the Public Affairs Group
in D.C. Blakely directed Maryland Gov. Robert Ehrlich's
dept. of strategic communication. Under Ehrlich, he headed
the DSC, a quasi comms. agency set up by the state to save
on contracting services like web design and advertising.
He was previously a VP for Smith & Harroff in Alexandria,
Milligan, senior director of comms. for AOLs
corporate services groups, to Cairo Corp., Chantilly, Va.,
as VP of marketing with oversight for marketing and PR functions
for the technology services government contractor. He was
previously director of corporate comms. for Redgate Comms.
Webb to senior account manager, St. John & Partners,
Jacksonville, Fla. She handles the Smoothie King and Terrell
Hogan accounts. Katrine Bakke to assistant A/M on Winn-Dixie,
and Leah Bartley to AA/M on W-D and Smoothie King.
Schwartz to senior A/E-strategic planning, and Katie
Dolan to senior A/E, Maccabee Group PR, Minneapolis.
Antoinette McCorvey to
director of IR, Eastman Kodak Co., Rochester, N.Y. She succeeds
Donald Flick, 57, who is slated to retire on July 1.
Railton-Jones, an executive at Carl Byoir & Assocs.
from 1969-86, died in early March, his relatives reported.
Railton-Jones, who was born in Bristol, England, was a flight
lieutenant in the RAF during World War II, serving on night
missions in Lancaster bombers over Germany. He started his
career in PR at Estree Studios, a film maker in the U.K.,
and came to New York in 1952, working for Swissair and Aer
Lingus. He was PR director of the Hallmark Gallery on Fifth
Ave. and 56th st. from 1964-69 when he joined Byoir. He
rose to senior VP in 1987, supervising the RCA, Hallmark
and CIT accounts. Railton-Jones was a member of an a cappella
singing group at Byoir headed by CEO Robert Wood that often
met after working hours for extended sessions. Wood and
members of the group knew the words and music to hundreds
of songs. Survivors include his son David; daughter-in-law
Barbara, and his three grandchildren, Andrew, Claire and
Sarah. Services were at the Harding Funeral Home in Westport,
Edition, March 21, 2007, Page 7
Edition, March 21, 2007,
Bill Murray e-mail to PRSA leaders criticizing
this NL and the ODwyer website (page one) is
a PR blunder of the first magnitude.
The criticism should have
been sent not only to the PRSA membership list but to this
publication so we could answer it. Murray should know that
PRSA is as leaky as the Titanic and we would quickly get
The e-mail should have
gone out under the name of chair Rhoda Weiss, who probably
Theres a mistake
about the percentage growth of PRSA in the last nine years.
Its 12% and not 18% as claimed. We would have corrected
Another mistake is that
Murray criticizes us for a long series of editorials
which are inaccurate. Editorials are opinion pieces
that can be rebutted or refuted by argument. They cannot
be called inaccurate. If facts in
an editorial are incorrect, they can be called inaccurate
(like Murrays calculation of the growth of PRSA).
The e-mail has terms such as unsubstantiated,
misleading and erroneous without
a single example being given.
The e-mail, carried in
full on odwyerpr.com, is marked by fuzzy statements such
as PRSA enjoys a healthy balance sheet. PRSA,
by the reckoning of three college accounting professors
(5/17/06 NL), had about $1 million in cash that it had earned
as of Dec. 31, 2005, while expenses were running at $10M
annually. Ideal is six months of cash and investments. Not
shown is the $5M+ owed on the 13-year h.q. lease. Staff
costs at the conference are given as $181,657 when theyre
not far from $2M.
Why is Murray addressing
leaders and not members? Leaders
are worshiped at PRSA while rank-and-file members are ignored.
And who are the leaders? Who has time to devote to PRSA?
Quite often its the unemployed and partially employed.
Only a couple of national presidents in the past 15 years
headed a sizable organization. The rest were solo practitioners.
They were not leaders in the business or nonprofit
communities. The only thing they ever led was their own
firms. PRSAs leaders are picked solely
on their PRSA activity records.
PRSA claims that its
1,000-page members directory was an anachronism
but the real anachronisms are the annual conference, the
Assembly, the APR program, and the way PRSA communicates
with its members (virtually ignoring the possibilities presented
by the web and e-mail). Online directories have not
yet replaced printed directories, Jill Cornish editorialized
in the March 16 Association Trends, the leading publication
in the industry. Many association members prefer print,
she said, because its easier to flip pages to
check spellings than to key and rekey names and companies.
Once a name has been found, it has to be printed out or
the data taken down by hand. Its a pain, as PRSA members
tell us endlessly. Also, only ten names at a time can be
accessed and 5,000+ names are lost forever each year when
members dont renew. Theres no guarantee members
will keep online entries up-to-date. Numerous kinds of research
are impossible or difficult online. Also lost were the lists
of chapter presidents, sections, districts, bylaws, etc.
The decision to kill the directory was made without discussion
on PRSAs website.
The annual conference
of PRSA, a pork-barrel of speaking platforms and
perks for insiders, is an anachronism. A blizzard of workshops
is scheduled (180+ at the 2001 conference but trimmed lately
to around 150). The presenters get nearly full
registrations (worth about $1,000) and have something to
brag about on their resumes. Having so many workshops guarantees
that at least 150 people will be at the conference. Another
group of guaranteed attendees is the 250 Assembly delegates.
There are about 200 exhibitor personnel and nearly 40 members
of the PRSA staff (a huge expense). Nearly 20 ex-presidents
attend partly because its free for them. Also present
are the 17 national board members and 100 or so fellows.
Both the ex-presidents and fellows have black-tie dinners.
About 200 of the 1,500 attendees are college professors
who pay a reduced rate but are not entitled to meals. Chapter
and national leaders, conference committee people, fellows,
ex-presidents, and district leaders all display up to four
colorful ribbons on their chests. Absent are 21,000 of the
22,000 PRSA members. Staff spends many months working on
arrangements, planning five years in advance.
Although New York
is the communications capital of the world and the scene
of PRSAs biggest conference ever (the 2004 meeting
that drew 4,000), PRSA rarely holds its meeting there. The
previous New York conference was in 1990 and a return visit
is not scheduled. Staff likes its annual junket to a distant
city. This cold shoulder to New York is an engraved opportunity
for PRSA/NY or another PR group to host an annual PR conference
in the city. The national board is so hostile to New York
that no one from PRSA/NY will serve on it. The Tri-State
rep is Francis Donofrio of Bethany, Conn...the
Assembly, a holdover from the 1950s, is dysfunctional
because how can a legislature be effective if it meets one
day a year?...almost
no one takes the APR test anymore because theres
no writing involvedits like a lifeguard test
that doesnt include swimming...as
for communications, PRSA could use blast e-mails
and the web to sample member opinion, elect leaders, keep
the Assembly in continuous session, etc., but it doesnt...two
key staffers left PRSA last week but there was no
mention on the PRSA website. CFO John Colletti left after
six years and PR manager Cedric Bess after five years. There
are no replacements yet for either, indicating they departed
ignoring a boil on the hide of the industrythe
recent vote by an audience of PR pros at a PR Week/U.K.
function that its O.K. for PR pros to lie occasionally
to keep their jobs. Thats something that must be rebutted.