The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, April 4, 2007, Page 1
CA DANGLES $1.5M ANTI-CANCER
California is dangling
a lucrative PR contract to support its efforts to increase
cervical and breast cancer screening among women in the
The Golden States
Dept. of Health Services wants a firm to provide PR and
social marketing help for its Every Woman Counts
initiative, which provides free cancer screening to poor
and ethnic segments of the population. The effort, led by
the DHS Cancer Detection Section, has placed an emphasis
on African American, Asian/Pacific, Native American and
rural low-income women, as well as women over the age of
50. The cervical cancer outreach is a new element of its
The state foresees a three-year
contract worth $500K a year, subject to state legislature
appropriations and federal funds from the Centers for Disease
California has seen a
28 percent decrease in mortality from breast cancer since
1988. But it projects nearly 20,000 women will be diagnosed
in 2007 and more than 4,000 will die from it. Early detection
significantly cuts down on breast and cervical cancer fatalities.
Proposals are due by May
DUNBAR JOINS DOW JONES.
Linda Dunbar has joined Dow Jones & Co. as VP-corporate
communications. She left Ford Motor, where she held the
executive director for comms. strategy post.
Dunbar is to play a big part in the DJs transformation
to a more diversified content and information services
company, said a statement from Rich Zannino, CEO of
the media combine.
Earlier, Dunbar was PR director at the American Institute
of Certified Public Accountants and handled external and
financial comms. for Philip Morris Intl.
FINANCIAL DYNAMICS SIMPLIFIES
Financial Dynamics has changed its name to FD to represent
its evolution from a financial communications specialist.
CEO Charles Watson says the FTI Consulting unit is now
offering PA, crisis/issues management, brand strategy and
business consulting services.
The FD moniker is going to show the diversity of its business
and simplify the brand, according to Watson, who also notes
that many of the firms clients and friends had been
calling Financial Dynamics FD for quite some
The firm's latest win, Dublin-based Setanta Sports, signifies
the wider scope of FD. FD will guide North American expansion
efforts for the pay-for-view European soccer and rugby broadcaster.
MWW AIDS PET FOOD MAKER.
MWW Group has been called in to provide crisis communications
assistance to Nutro Products, the California pet food maker
embroiled in the high-profile Menu Foods recall.
Nutro was a public affairs client of MWWs Los Angeles
office in the past, but the firm was called in to help reassure
customers and guide media relations, said David Herbst,
senior VP for MWW on the West Coast.
Nutro has been sued over the widespread recall of wet pet
foods, but the company is now working to tell consumers
that its dry foods 90 percent of its products
are safe and not being recalled. A statement put out by
MWW for Nutro quotes CEO Dave Kravis saying he and other
company executives continue to feed their pets Nutro products.
Those claims come as People for the Ethical Treatment of
Animals is urging a recall of dry pet foods also, a call
which the FDA says is not necessary.
National PR of Toronto is helping Menu Foods with the recall,
now in its second week, which has resulted in the removal
of 100 pet food brands from shelves. A veterinarian information
service told the Associated Press last week that more than
100 pets have died and hundreds are sick from apparently
SCHMIDT JOINS MERCURY.
Steve Schmidt, who was campaign manager for California
Governor Arnold Schwarzenegger and White House communications
strategist, is opening a Sacramento office for Mercury Public
Mercury is part of Fleishman-Hillard. Schmidt assumes overall
PA duties for that Omnicom unit in the Golden State.
In the White House, Schmidt played a role in prepping now
Chief Justice John Roberts and Justice Samuel Alito for
confirmation hearings. He also was summoned to Baghdad by
then-Ambassador Zalmay Khalizad for an assessment of U.S.
media strategy in the war zone.
OBSERVER GROUP IS NOW CISION.
Observer Group, which has operated under ten different
names worldwide, has adopted the common name of Cision for
The change reinforces the distinct but related strength
of the organization across all regions by projecting a global
leadership position and a commitment to serving clients
seamlessly, said Niklas Flyborg, president and CEO
of Cision, which is listed on the Nordic Exchange.
Sales were $270M in 2006. Employment is 2,700.
Edition, April 4, 2007, Page 2
DoD AWARDS NO-BID HEALTH PACT.
The Pentagon has moved
to award a $100K, no-bid PR contract to a Bethesda, Md.,
firm charged with providing strategic communications
to the presidential commission set up in the wake of the
Walter Reed veterans care scandal.
The firm, LMW Strategies,
is a boutique shop run by Lorraine McHugh-Wytkind, former
communications director for Sen. Hillary Clinton who held
PA posts during the Clinton Administration in the White
House and later at the Food and Drug Administration under
Secretary Donna Shalala.
Shalala, with ex-Sen.
Bob Dole, is chairing President Bushs Presidents
Commission on Care for Americas Returning Wounded
Warriors, which he set up under an executive order on March
6 to review healthcare provided to wounded soldiers.
The Pentagons Washington
Headquarters Services division has moved to sign the PR
contract without soliciting competitive bids. The contract
will last the duration of the $100K budget, according to
contracting officer Michael Murtha.
The Pentagon was looking
for extensive knowledge of strategic communications,
health affairs, and the ability to interface with high level
FEMALE NFL SEEKS SPONSORS.
The National Womens Football Assn., tackle football
for women 18 and up, is looking for sponsors for the upcoming
season that kicks off April 14.
President/CEO Catherine Masters, who founded NWFA in `00,
believes the league is now mature enough to
attract national sponsors. She is a 25-year veteran of the
sports marketing scene, counting experience with the Virginia
Slims tennis tournament and the Lipton Tennis Challenge.
The NWFA has 34 teams including Dallas Rage, Maine Freeze,
and Kentucky Karma. Six teams are on the `08 expansion list.
The Assn. says 49 percent of typical fans live in households
with income ranging from $31K to $61K. Nineteen percent
of fans come from households that earn $61K-$100K.
Masters can be contacted via the website, www.womensfootballcentral.com.
SORRELL SETTLES SUIT.
WPP Group CEO Martin Sorrell has agreed to accept a payment
of nearly $240K to settle a libel case lodged against former
executives at the ad/PR combines FullSix Italian operations.
Sorrell contended that Marco Benatti and Marco Tinelli
were personally responsible for scurrilous blogs aimed at
him. He alleged the duo was involved in a smear campaign
after they were dropped by WPP.
The two denied such personal responsibility for the offending
blogs, but agreed to pay the settlement due to evidence
that FullSix was behind the effort.
In the settlement, Sorrell acknowledges that neither Benatti
nor Tinelli were responsible for the blogs and promised
not to pursue further legal action against them.
CLIMATE CHANGE GROUP SEEKS
The Presidential Climate Action Project, a non-partisan
group looking to make climate change an immediate priority
for the next president of the U.S., is looking for PR help
to gets its strategic plan moving.
The projects main backers include the University
of Colorado at Denver and the Wisconsin-based think tank
Johnson Foundation. It is chaired by former Sen. Gary Hart
and includes members from the World Resources Institute
and Alliance to Save Energy. Its goal is to gather policies
and proposals to compile into a Presidential Climate Action
Plan to provide the 44th president with options for his
or her first 100 days in office and first Congressional
The project has allocated $50K for a firm to guide its
communications activities through the completion of its
strategic plan to the termination of the project on October
31, 2008. That includes making the Project an important
part of public dialog during the 08 presidential and
The Univ. of Colorado is taking PR proposals through April
13 for the group. David Turner ([email protected])
is point of contact.
GWU HAS MASTERS IN STRATEGIC
Citing U.S. Dept. of Labor forecasts of growth in PR jobs,
George Washington University has unveiled its first masters
degree program in strategic PR.
Don Bates, managing director of MDS in New York the past
ten years, and Rick Sullivan, former head of international
relations for Fleishman-Hillard, are academic director and
executive director, respectively, of the program.
Christopher Arterton, dean of the Graduate School of Political
Management, said GW is launching the program because research
has found there is a significant need for a new approach
to PR education not only in D.C. where there are hundreds
of firms and corporate and not-for-profit PR departments,
but throughout the country as well.
Available to candidates starting this fall are a six-course,
18-credit-hour graduate certificate in core PR skills or
a 33-credit-hour Master of Professional Studies in strategic
Addressed will be the growing convergence of PR and other
communications functions such as advertising, marketing,
lobbying and government affairs.
The program is designed to meet the needs of both new and
experienced PR pros.
Bates, who is retiring from MDS, has taught undergraduate
and graduate PR and marketing courses at the New School
for Social Research, the New York Institute of Technology,
and in Columbia Universitys masters degree program
in strategic communications.
Most people dont write well because they dont
think well, he said.
Sullivan, until his retirement in 2001, was president of
international operations for Fleishman-Hillard.
Further information on the Graduate School of Political
Management is at www.gspm.gwu.edu.
Edition, April 4, 2007, Page 3
TIME KILLS LIFE.
Time Inc. has killed Life
magazine one more time.
Anne Moore, CEO of TI,
said Life, which was launched in 1936 as a weekly, was
a truly innovative publishing venture.
She blames the decline
of the newspaper business for pulling the plug on Life.
Time first axed Life in
72 and later resurrected it in 78 as a monthly.
That lasted until 2000,
when Time once again put Life out to pasture.
Life reappeared as a newspaper
supplement in 04. It was carried weekly by 103 papers
with a combined circulation of 13M.
Moore says the outlook
for advertising growth in the supplement business isn't
too rosy so the decision was made to make Life a website-only
proposition. She called the move to kill the printed Life
a tough call.
Life is in the process
of archiving each of its 10 million piece picture collection.
Only three percent of those images have ever been made public.
NYT SNOBBERY HIT
Retail giant Wal-Mart Stores clarified a top story in the
March 28 New York Times business section that it has given
up plans to open a retail outlet in the nations biggest
Wal-Mart Chief Writes Off New York read the
headline in the NYT.
That stemmed from a meeting CEO Lee Scott had with editors
and reporters at the paper.
Scott blamed heated labor union opposition to the retailer's
struggle to crack the NYC market. I don't care if
we open here, he is quoted as telling the editors.
Times reporters Michael Barbaro and Steven Greenhouse gloated
that New York City has long loomed as a tantalizing
prize the home of more than eight million consumers
and attention-grabbing stores from just about every major
retailer in the country.
They contrasted Wal-Mart, a cost-minded retailer
known for its dowdy merchandise, and New York, a city
of excesses known for cutting-edge style. Both have
had an uneasy relationship.
The Times did slip a paragraph into the story about Mona
Williams, Wal-Mart's chief spokesperson, later calling the
reporters to inform them that Scott was only referring to
Manhattan, which has a quarter of NYC's population.
Wal-Mart still considers the six million other New York
City residents living in Brooklyn, Queens, Bronx and Staten
Island as ripe for Wal-Marts everyday low prices.
Wal-Mart, in fact, has never tried to set up a store in
space-starved Manhattan because it just doesn't make economic
sense, according to a posting on its website. We would
like to be in other boroughs if we can find the right arrangement,
because we know we could serve those communities very well.
Taking a jibe at "snobbish elites," Scott told
the Times reporters: You have people who are just
better than us and don't want a Wal-Mart in their community.
EDELMAN HITS NEW YORKER PIECE.
Mona Williams, chief spokesperson for Wal-Mart, keeps a
framed cover of an 03 BusinessWeek that had a tough
story about the Bentonville, Ark.-based giant to remind
her never to trust reporters. That is among
the nuggets from an annals of spin story in
the April 2 New Yorker called Selling Wal-Mart.
Goldberg largely deals with Wal-Mart hiring Edelman to
improve its image on issues like low wages, miserly
benefits, sex discrimination and union busting.
Richard Edelman assailed the Goldberg story as biased
and hopelessly one-sided.
The job of the 20 Edelman staffers is to help Wal-Mart
scrub its muddied image, according to writer Jeffrey
Goldberg. The staffers are divided into promote,
response and pressure teams.
Goldberg found a great mistrust of the press at Wal-Marts
headquarters. Staffers appear highly scripted. Goldberg
was told three times not to write down something
that he saw.
The headquarters reminded Goldberg of the headquarters
of the National Security Agency: both contain a large
number of windowless rooms and both are staffed by people
who are preoccupied with the movement of strangers in their
Goldberg received a tour of Action Alley, a
dark threadbare room with walls painted battleship
grey where Edelman staffers sit at six desks in the center
of the room. He talked with Leslie Dach, the former Edelman
vice chairman who is now executive VP for corporate affairs
and government relations at Wal-Mart.
The former aide to Ted Kennedy and former presidential
candidate Mike Dukakis said friends were surprised when
he took the Wal-Mart post, but he believes in the retailer's
effort to help people save money so they can live better.
One his blog, Edelman said Goldbergs characterization
of Dach was fundamentally flawed. Edelman called
Dach a gifted PR man, with a genuine commitment to
the environment and social equality. Edelman said
Goldberg depicts our profession as based on spin,
hardball tactics and messages, an Orwellian world of mind
The Edelman CEO said PR is premised on truth and
that is why Wal-Marts leadership on environment, prescription
drug prices and affordable products is getting favorable
MEREDITH PUTS CHILD TO BED.
Meredith Corp. is closing Child magazine with the June/July
issue, but will keep it alive in cyberspace. The move results
in the loss of 30 jobs, and a $7M write-off mainly for deferred
Des Moines-based Meredith acquired Child from Gruner +
Jahr in 05. Its circulation has declined from one
million to 850K since then. The Internet Child will join
other Meredith parenthood properties such as American Baby
and Family Circle.
Meredith is laying off an additional 30 staffers in a corporate
news continued on next page)
Edition, April 4, 2007, Page 4
ZELL WINS TRIBUNE AUCTION.
Chicago real estate investor
Sam Zell has won the backing of the Tribune Co. board of
directors for his $13B plan to take the media combine private.
Zells offer edged a joint bid from California billionaires
Eli Broad and Ron Burkle. They originally had their eye
on acquiring the Tribs Los Angeles Times.
Zell called the Tribune
a world-class publishing and broadcasting enterprise.
He will join the board of directors.
CEO Dennis FitzSimons
believes Tribune as a private company will have greater
flexibility to transform our publishing/interactive and
broadcasting businesses with an eye toward long-term growth.
He says the mission to
provide great journalism and programming to readers,
viewers and listeners will not change.
As part of the deal, Tribune
will sell the Chicago Cubs baseball team and its 25 percent
stake in Comcast SportsNet Chicago, which will broadcast
72 Cubs games in 07.
KLORES ESCORTS EISNER.
Dan Klores Communications is promoting former Walt Disney
Co. CEO Michael Eisner's Prom Queen partnership
with MySpace that debuted April 1.
Eisner's Vuguru production company is to provide 80 episodes
of PQ. Each runs about 90 seconds.
The PQ series focuses on the last two months of school
leading up to the big event. A new webisode
debuts every day, and will run exclusively on MySpace for
24 hours before it appears elsewhere on the Internet.
Each PQ character will have his or her profile on MySpace
to encourage interaction with MySpace's 160M users.
Chris DeWolfe, CEO of MySpace, says PQ holds the potential
of being a break out hit on his site.
He expects exclusive content deals, such as the one ironed
out with Eisner, to attract "more and more eyeballs
to MySpace," which only trails YouTube in the online
MySpace is owned by Rupert Murdoch's News Corp., while
YouTube is a property of Google.
Robert Zimmerman handles Vuguru at Klores.
PRIMEDIA DITCHES BIG APPLE.
Primedia plans to move its headquarters from New York to
Atlanta following the sale of its "enthusiast media
group," Eric Leeds, IR chief, told an investment conference
Leeds said Primedia expects to complete a deal for the
$525M unit (Arabian Horse World, Motor Trend, Surfer, Slam
and Mustang Monthly are among the titles of the 70 magazine
collection) during the second quarter.
Georgia's capital is the home of Primedia's consumer guides,
which generated $325M in `06 revenues from publications
like Auto Guide and Apartment Guide.
Robert Metz, 54, heads the consumer group. He will succeed
Dean Nelson as Primedia CEO once the enthusiast deal is
consummated. Nelson will stay on as chairman.
THOMSON PLANS GLOBAL NEWS
Thomson Financial plans an international news service to
compete with Reuters and Bloomberg.
The network will be built upon AFX, the European news operation
that TF purchased for $20M in `06, according to a report
in the Financial Times.
TF has been on a hiring spree, doubling the amount of reporters
on staff to about 500 over the past year. It has opened
news bureaus in Vienna, Lisbon, Budapest and Warsaw.
Sharon Rowlands, CEO of TF, told the paper that developments
in technology have dramatically dropped the cost of building
an online news operation.
The new service expects to file about 10,000 reports a
day. Those financial stories will be supplemented by content
from the Associated Press.
FT credits Thomson as being among the first media companies
to recognize the diminished growth prospects for print news.
That was evidenced by its sale of the respected Times of
London to Rupert Murdoch's media empire a number of years
KELLY REPLACES DUFFY AT USN&WR.
Brian Duffy is leaving U.S. News & World Report after
16 years to focus on writing a book about espionage during
the American Revolutionary War. He is being replaced by
Brian Kelly, executive editor.
Duffy spent the last six years editing the No. 3 weekly.
He joined Mort Zuckerman's magazine in '86, but left a decade
later for an investigative editor spot at the Wall Street
Journal. Duffy rejoined USN&WR in `98 as executive editor.
He was named editor in `01.
DISCOVERY BUYS OUT COX.
Discovery Communications is buying out one of its three
owners, Cox Communications, in a deal worth $1.3B.
DC also will transfer ownership of the Travel Channel,
which reaches nearly 90M households, to CC and Antenna Audio,
provider of headsets for museum goers. The deal is expected
to be completed by the end of May.
DC is now owned by Advance/Newhouse Communications and
John Malone's Discovery Holding Corp. David Zaslav, who
was with NBC Universal, became DC's CEO in November. He
reportedly is considering a round of job cuts.
Advanstar Communications, a publishing and trade show company
serving the life science, fashion and powersports categories,
has been acquired by an investment group headed by Veronis
Suhler Stevenson in a $1.1B cash deal.
The New York-based company publishes titles such as Geriatrics,
Managed Healthcare Executive, Hot Auto Products and DIRTsports.
It produces MAGIC Marketplace, a leading fashion show.
VSS is joined by Citigroup Private Equity and New York
Life Capital Partners in purchasing Advanstar from Credit
Suisse's DLJ Merchant Banking Partners unit.
Edition, April 4,
2007, Page 5
OF PR FIRMS
TAYLOR COMMS. BECOMES TAYLOR.
Taylor Communications has changed its name to Taylor, a
move that completes the corporate transition began in `04
when Tony Signore succeeded Alan Taylor as CEO of the lifestyle
and sports marketing shop.
rebranding effort includes a new logo developed by SME Branding
and a business-to-business ad push created by Sloan Group
in New York.
has more than 100 staffers including people in its London
outpost that expect heady growth as the world gears up for
the '12 Olympic Games slated for the U.K.'s capital city.
client roster includes Gillette, DHL, NASCAR, Diageo, Microsoft,
Abbott Labs, MasterCard, Allstate and Staples.
NASCAR account is serviced from Taylor's Charlotte office
that opened in `04.
New York-based firm has 25 staffers working on NASCAR, which
accounts for a quarter of the firm's $18M in '06 fees reported
was O'Dwyer's fastest growing firm among the Top Ten firms
as fees increased 35.6 percent.
SHA GUIDES E-TELECARE IPO.
Silverman Heller Assocs.
guided the initial public offering here of eTelecare Global
Solutions, an operator of call centers in the Philippines.
The company enjoyed a 7.8 percent pop to $14.55 on March
28 on the sale of 5.5M shares.
eTelecare operates call
centers for American giants such as Dell and Cingular. Last
year, it recruited EDS veteran John Harris as CEO. He is
headquartered in Scottsdale, Ariz. Harris helped EDS' outsourcing
operation grow from $100M to the $1B mark.
eTelecare was founded
in `99 by McKinsey & Co. veterans Jim Franke and Derek
Holley. It is the first Philippines-based stock to list
on a U.S.-based exchange since PSI Technologies, a semiconductor
assembler, did in `00.
Former CEO George Perlegos, who was ousted by $1.7B Atmel
semiconductor in August, has hired Sard
Verbinnen to spearhead a proxy fight to protect his
investment in the company that he co-founded in 1986. The
Greece native controls 5.3 percent of the San Jose company.
He was fired along with brother and Atmel executive
VP, Gust Perlegos for misuse of corporate travel
funds. Atmel uses Joele
Frank, Wilkinson Brimmer Katcher. It filed a suit
March 23 against Perlegos and his allies claiming they used
false and misleading proxy materials in their
SEC filing. Perlegos responded via SV the same day calling
the lawsuit "merit-less and a waste of company resources.
A special shareholder meeting is slated for May 18. ...Fees
of Worldcom PR Groups 86 member firms totaled
$189.2 million in 2006, up from $183.2 million in 2005.
The network has 105 offices in 88 cities in 39 countries.
Communications, New York, has started Kidswire, an
electronic wire service for kids products, services and
Schwartz & Co., New York/Peninsula Counseling
Center, non-profit mental health center; New York Spring
Water, parent for N.Y. Springs Natural Spring Water and
Himalayan AquaLife Mineral Enhanced Water, and RePromotion,
Israel-based visual communication technology developer.
New York and Australia/Greatest Generations Foundation,
not-for-profit which funds and escorts battlefield trips
for World War II veterans, for PR. TGGF wants to raise $47M
over five years.
PR + promotion, New York/Soft & DRi, anti-perspirant
brand recently acquired by Dial Corp. from Procter &
Gamble, as AOR for PR.
PR, New York/Montgomery, McCracken, Walker &
Rhoads, Philadelphia-based law firm, for media relations
and strategic counsel.
PR, Chappaqua, N.Y./Merchandising Technologies, interactive
merchandising displays, for B2B PR and marketing comms.;
Real Times Services, commercial A/V systems, for media relations
and marketing; St. Christophers, not-for-profit residential
treatment center for youths and teens, for media relations
and online comms.; Teradici, semiconductors, and XLR8, mobile
device content broker and developer, for PR and marketing
Raleigh, N.C./Talecris Plasma Resources, for marketing and
comms. Parent company Talecris Biotherapeutics is an existing
Group, St. Louis/Missouri Dept. of Transportation;
Missouri Foundation for Health; Spencer Fane Britt &
Browne, law firm, for brand positioning; Ulrich Medical
(Ulm, Germany), for launch of a USA subsidiary; Scott Credit
Union, for focus groups and market research, and ShowMe
Aquatics & Fitness, for PR.
Group, Chicago/Center for Companies That Care, not-for-profit,
for event marketing.
Des Moines, Iowa/Partnership for Better Health, coalition
focused on reducing incidences of chronic disease and raising
awareness of the costs of chronic care, for PR and media
relations. Groups like the American Cancer Society, Easter
Seals of Iowa, and the American Lung Assn. are involved.
& Associates, San Antonio/Beretta USA Corp.,
firearms maker, for PR to supplment its in-house program
for the Beretta, Sako and Tikka brands. L&A has a Richmond,
Va., office and was awarded the account following a review.
Communications, San Francisco/Glu Mobile, games for
mobile devices; Guard ID Systems, identity theft prevention
online, and Streamcore Systems, network technology.
Gardiner, San Diego/TVG, interactive horse racing
network, for adv.; E Emilia Castillo LA Jolla, home decor
and jewelry boutiques, for marketing, PR and adv., and Brookfield
Homes, real estate, for branding and adv.
Edition, April 4, 2007, Page 6
BACONS IS NOW CISION
(Contd from page 1)
Brands affected in the
U.S. are Bacons Information, Delahaye and Bacons/multivision,
and in Canada, Bowdens and Verbatim.
The onetime printed Bacons
Publicity Checker, known in recent years as the Bacon's
Directory, will continue to carry that name.
Steve Newman, CEO of Cision
North America, said Cision will continue to supply the same
excellent service to customers in the U.S. and Canada.
At Cision, we deliver
a rich 100-year history of world-class international expertise
that ensures global service wherever our clients operate,
Database Is Popular
Bacon's customers have
increasingly switched to the online version, which allows
e-mailing and faxing to editors and which can also supply
address labels, he noted. Users can build their own profiles
The MediaSource Resource
standard package is $2,795 yearly for one user. Extras are
available. Directories are $450 for the main directory and
$400 for regional directories.
Cision North America lists
400,000 individual editors at 130,000 outlets. It makes
one million changes a year in the database.
Newman said clients continue
to make mailings to editors but releases are mostly sent
electronically now. International business is increasing,
he added. Translations are available but many of the media
reached are in English.
Landor, branding and design firm, assisted the company in
picking the new name.
Cision has clear
associations with the word decision which fits our business,
said Flyborg, adding: Cision delivers media intelligence
that helps its clients make better-informed business decisions.
Operating under one common name will support the globalization
efforts of the company, moving us closer to achieving our
vision to be recognized as the global market leader.
There is a strong demand
for integrated international solutions, he said,
and the new name and brand identity amplifies the
cumulative power of our integrated solutions and sets us
apart from our competitors.
Newman joined Bacons
in 1990 as president, COO, and a member of the board. He
was previously president and COO of MGI Corp., computer
Joe Bernardo, president
and COO, Cision North America, joined Bacons in 1998
after serving as president and publisher of Futures Magazine.
Peter Granat, executive
VP, manages the teams responsible for marketing, sales,
business development and client management. He was senior
VP of sales and business development at MediaMap, acquired
by Bacon's in late 2003.
Mark Weiner, senior VP,
comms. research and analysis, Cision US, joined Bacons
management team in 2004 with the acquisition of Delahaye,
a PR measurement and consulting firm.
Babak Farahi, senior VP,
broadcast marketing, Cision US, joined Bacon's in late 2005
with the acquisition of multivision, which he founded in
Coletti, VP of comms. and public affairs for the
College Board, to M. Booth & Associates, New York, as
senior VP and director of its corporate social responsibility
and not-for-profit unit. Earlier, Coletti led the division
of comms. for New York City Public Schools under Chancellor
Rudolph Crew and spent ten years at Times Mirrors
sibling newspapers, Newsday and New York Newsday, where
she was VP of community relations and PA, and special assistant
to the publisher. Coletti also worked in PR for Matrix Design
in Rome and in PA for the New York Metropolitan Transportation
Authority, and served as corporate comms. advisor to Commissioner
David Stern of the National Basketball Association, where
she worked on the launch of the WNBA.
Simonelli, founder of financial consulting firm Abbey
Road Partners, to Financial Relations Board, New York, as
executive VP and GM to both lead the firms transaction
practice and expand its international business. He was senior
director of international for the New York Stock Exchange
and served as managing director and New York office head
for Citigate Dewe Rogerson. Simonelli was also a senior
VP for Manning Selvage & Lee.
Smith joins Eric Mower and Associates Rochester
office as an A/E from Xerox Corp.s PR unit. Renee
Piccirillo, senior research associate, Harris Interactive,
joins EMA as an A/S for research.
Michael Ward, spokesman and comms. advisor to Sen.
Olympia Snow (R-Me.), to Qorvis Communications, Washington,
D.C., as a director. He will focus on PA clients like amazon.com
and the Digital Freedom Campaign.
Lawrence, an IR exec for Anadarko Petroleum Corp.,
to Energy XXI, oil and gas producer, as VP of IR and communications.
The Bermuda-based company has offices in Houston.
Turnock, president and founder of Portland, Ore.-based
KinetiComm., joins Rockey Hill & Knowltons Portland
office as VP and practice group leader for its Northwest
marketing comms. unit. Turnock is president of PRSA/Portland.
RH&K has also added Sarah
Beal as an A/E from Loews Ventana Canyon Resort,
where she was PR manager.
Burr, former deputy comms. director for Oregon Gov.
Ted Kulongoski, to Edelman, Portland, as a senior A/E. Charles
Deister, comms. director for state Rep. Karen Minnis
(R), joins to head the firms NorthernStar Natural
Gas and Oregon Bridge Delivery Partners accounts.
Clark, senior VP-human resources for Hill & Knowlton/Canada,
has added the global chief talent director title to her
business card. In that capacity, she reports to CEO Paul
Taaffe. Toronto-based Clark continues to handle HR duties
in Canada, reporting to Michael Coates, CEO of that operation.
Espy, director of comms. for Comcasts Michigan
region, to VP/comms. for its Midwest division. The area
covers 4.1M customers and 12K employees across eight states.
Edition, April 4, 2007, Page 7
MEMBERS FIGHT FOR RIGHTS.
members who are dissatisfied with their elected leaders
and staff members are using websites and e-mail listserves
to seek reforms, according to Susan Waters, an association
complaints, she writes in the March 29 issue of Association
Trends, are compensation of the staff and leadership that
is out of touch with the members.
groups and websites, she says, may move from general criticisms
to personal attacks against the professional staff
and board...along with assertions and speculation about
individual motives, hidden self-dealing and even heritage.
of take back the association may be part of
such websites, writes Waters ([email protected]).
Faced Internet Revolt
Waters does not mention any associations by name that have
undergone a web-based revolt, the American Institute of
CPAs was the subject of a well-publicized website that attacked
leadership in 2005.
posted 17 types of reform it wanted from the leadership
and staff of the AICPA including reform of governance so
that it would be more member-driven and more democratic.
also wanted access to AICPA publications and other forms
of communication for the voice of opposition.
Those with thoughts contrary to the common wisdom
should be heard, said the website of the dissidents.
Provide for transparency and openness there
should be disclosure of all activities of the AICPA and
member inquiries should be answered.
Require major initiatives to have broad-based
Use technology (i.e. member polling) to more
effectively contact and obtain feedback from members.
Acknowledge publicly the professions
shortcomings, while educating the public of managements
responsibility for its illegal and/or unethical activities.
AICPA has more than 325,000 members. Waters advises associations
to respond to the complaints of members.
GA MED SCHOOL SEEKS BRAND
Stamats, an Iowa based
firm focused on higher education marketing, won a competitive
pitch against nine other firms to help Georgias state
medical college develop a brand marketing and communications
plan. Budget for the six-month contract is $134K with two
options years available.
Multicultural shop Brunet-Garcia
was runner-up. GCI Group scored third in the final ranking,
while GolinHarris took the No. 8 spot. Lipman Hearne, Hayslett
Group, Simpson Scarborough, Solomon Says, and Chair 74 were
in the competitive pitch.
The Medical College of
Georgia, which sits 145 miles from Atlanta in Augusta, put
out an RFP in late December for a firm to help clarify
its brand and foster national and international awareness
of its programs.
ENGLISH PROFS SHOULD BE ACTIVISTS.
Teachers of English and
writing, attending a conference in New York last week, were
urged to oppose racial, religious or ethnic discrimination
wherever they might find it.
Keynoter Akua Duku Anokye
of Arizona State University said achieving social justice
must be interwoven with the teaching of English and writing.
Special attention, she
said, must be paid to teaching writing to those for whom
English is a second language.
We must be aware
of the increasing linguistic diversity in America,
said Prof. Anokye, who is chair of the Conference on College
Composition and Communication. She is associate professor
of Africana Language, Literature and Culture.
Attending the conference
at the Hilton Hotel were more than 3,000 teachers from throughout
the U.S. They are members of both the CCCC and the National
Council of Teachers of English. Members of the CCCC also
must belong to the NCTE.
More than 50 companies
exhibited at the conference including major publishers such
as McGraw-Hill, Pearson and its subsidiaries Prentice-Hall
and Longman, HarperCollins, Wadsworth/Thomson and Bedford/St.
Anokye expressed displeasure
at bad programs coming out of Washington, D.C.,
including No Child Left Behind. That program
imposed federal mandates on state educational systems.
Literature, Writing Featured
Exhibits featured anthologies
of literature and poetry as well as many workbooks covering
the basics of grammar and usage. The Bedford Introduction
to Literature provides stories, poems and plays with accompanying
features designed to help students read, think and
write effectively about literature.
Thomson Wadsworth advertised
its English21 website, described as the largest compilation
of online resources for composition and literature courses
Besides writing, many
of the English teachers are involved in teaching rhetoric,
defined as the integration of writing, speaking and critical
Current topics such as
the Iraq war, values of different cultures, freedom of speech
and various forms of discrimination may be discussed and
PAGE SOCIETY GOES TO B-M.
The Arthur Page Society
has selected Burson-Marsteller to handle PR duties for `07,
according to president Roger Boltons letter to members.
B-M is to work closely
with Pages new communications director Dawn Hanson
and the communications committee, which is co-chaired by
Staples Paul Capelli and MasterCards Harvey
B-M edged two others for
the pro-bono assignment. Harold Burson will serve as senior
counsel on the work.
The WPP unit is to enhance
the Page Society as a thought leader to targeted audiences
by using various channels to explain the value of
the Page Principles and the role of the chief corporate
communications officer, according to Bolton.
Edition, April 4, 2007,
hearing PR employers complain for years about poor writing
skills in college grads, we went to the convention
of the National Council of English Teachers March 21-24
PR employers hire not
only PR grads but those who majored in English, the liberal
arts, and science. In fact, some firms prefer such grads
rather than majors in communications, PR, journalism, etc.
We asked some of the profs
what kind of jobs the English and writing majors expect
to get. The common reply was that many would continue their
education and get masters and Ph.D.s in English/writing
and become teachers. There was a reaction against the term
PR and its suggestion of writing for commercial
purposes. Writers are artists, said a graduate
There were heavy political
overtones to the meeting, keynote speaker Akua Duku Anokye
urging the teachers to be social activists with particular
attention to diversity. This would put them on the same
page with Americas blue chip companies. But social
activists also want increased wages, unions, health insurance,
Our message to the
teachers was that PR needs grads who not only have writing
skills but knowledge of particular areas such as
healthcare, technology, beauty/fashion, finance, food, etc.
Students should major in science, math, finance, liberal
arts, etc., and read about journalism or PR on their own
time (given the high cost of education; New
York Univ. costs $49,996 for tuition, room and board). We
were surprised at the low level of skills being taught in
the hundreds of textbooks offered to the teachers at the
conference. Writing cannot be divorced from a subject area.
Students might as well major in walking. There would be
books on shoes to wear, how fast to walk, clothing, walking
Would this really be helpful in later life? Is it worth
$50K a year?
Accounting has many
of the same problems as PR such as high profile scandals.
A group of members of the American Institute of CPAs (page
7) felt the AICPA was not doing enough PR for
the profession and also lacked democratic practices, failed
to consult members on major decisions and suppressed member
criticism. The dissidents organized cpas4reform.com. Technology
has given disgruntled association members a cheap and effective
way to press for reforms, says consultant Susan Waters.
Common complaints are overpaid staffers, excessive secrecy,
poor financial reporting, out-of-touch elected
leaders and self-dealing.
The Council of PR
Firms, whose name should be the Conglomerates
Council of PR Firms, is suspending ads after
having spent nearly $300,000 in U.K.-owned PR Week/U.S.
over the past eight years and almost nothing in ads elsewhere.
The ODwyer magazine got one ad worth $700 although
its cost-per-thousand is nearly half that of PRWs.
This favoritism to a U.K.-owned publication has unfairly
short-changed the U.S. PR press and helped cause the demise
of at least three U.S. publications, including the 50-year-old
PR Reporter and the crippling of others (PR Quarterly has
one ad per issue and circulation of less than 1,000). The
Council, founded in 1998 (same year as PRW) is a group highly
sensistive to conglomerate interests. Its executive committee
is comprised of three conglomerate reps and two independents.
There are 12 independents on the 18-person board but they
have no power that we can see, certainly none over the biased
ad spending. Currently exec. comm. members are Marcia Silverman
of Ogilvy (WPP); Ray Kotcher of Ketchum (Omnicom); Helen
Ostrowski, Porter Novelli (OMC); Joel Curran, CKPR, and
Abigail Carr, Bliss, Gouverneur. The two biggest independents,
Edelman and Ruder Finn, quit CPRF years ago. Membership
is 102 vs. a high of about 120.
U.K. firms do not
have a good record in the U.S. in PR. Shandwick, headed
by Peter Gummer, purchased 33 PR firms in the 1980s,
promising that their names, leaders and cultures would be
kept. All except a couple were merged or folded and Shandwick,
still owing $75 million to the banks, was sold to Interpublic
in 1998. Corporate Communications of the U.K. bought Georgeson
of New York for an initial $12M in cash but never paid another
$7.5M. CC was closed by the banks in 1992, leaving $50M
in debt. Stock, once valued at $20M, was worthless. Valin
Pollen of London bought the Carter Group of New York for
$115M in 1987 but went into receivership in 1992. Owner
Don Carter went to prison in 1991 on charges of grand larceny
and income tax evasion...one
U.K. executive much in the news these days is WPPs
Martin Sorrel, Jeers for WPPs Sorrell
state said a New York Post headline 3/29. Sorrell,
who had an affair with a staffer in Italy that resulted
in a divorce and a $50 million settlement to his wife, sued
former colleagues Marco Benatti and Marco Tinelli for libel.
He has also charged Benatti with breach of contract while
Benatti has charged WPP with wrongful-dismissal. The NYP
said Sorrell, who has a hard-charging and litigious
nature, brought unnecessary publicity to himself with
the libel suit, which he promptly settled for $236,000.
Stockholders are said to be angry because WPP has said it
may have to pay some of the $3M costs of the current trial.
WPP and the Council of PR Firms use the same law firm, Davis
dont want to seem biased against the British
(or anyone) but, coincidentally, there is an article in
the April Vanity Fair headlined Brits Behaving Badly.
Its venomous and insulting (just the kind of writing
the British like) but should be taken with a grain of salt.
The Brits, having colonized the West Village
in New York, are portrayed as clannish, ill-clothed, cheap,
and snobbish without having any good reason for this. The
most reprehensible and disgusting of all human beings
is said to be the self-made, knowing English eccentric,
eccentricity being the last resort of the expat,
the excuse for rudeness, hopelessness, self-obsession,
failure and never, ever picking up the check.