The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, April 18, 2007, Page 1
PUBLICIS ACQUIRES MCGINN GROUP.
Publicis Groupe has acquired the 50-member McGinn Group,
the Arlington, Va.-based corporate affairs, issues management
and litigation PR firm.
McGinns firm has repped General Motors, Pacific Gas
& Electric, Symantec and Choicepoint.
sold Ryan-McGinn, which he crafted into a top 10 Washington,
D.C., shop, to Interpublic in 03. He launched MG in
is recasting MG as McGinn MS&L. McGinn has shared clients,
such as GM, with Manning, Selvage & Lee.
CAPPELLO EXITS H&K.
Hill & Knowlton CEO Paul Taaffe is looking for a replacement
for Juan Cappello, head of its Latin American operations,
an H&K staffer told ODwyers.
70-year-old Cappello exited about a month ago to
do other things, the H&K exec said. Mark Thorne,
H&Ks COO and CFO, is serving as acting director
of Cappellos old group.
The Chilean was appointed president of H&K/Latin America
in `98. Previously, he held the top corporate relations
and advertising post at ITT Corp. during its glory
days under Hal Geneen.
TAIWAN DROPS BG&R.
Taiwan has ended its PR contract with Barbour Griffith
& Rogers, a year before the three-year pact was set
David Lee, Taiwans U.S. rep, has denied a China Post
report that the State Dept. pressured the Taipei Economic
and Cultural Representative Office to pull the $4.5M account.
Taiwans government has launched a review of its PR
outreach. Annette Lu, Taiwans VP, told CP that some
American PR firms are too expensive.
She feels Taiwans booming economy and democratic
government may be Taiwans best public diplomacy tool.
Jim Lovejoy, who headed
PR and IR and Wolverine World Wide, died April 9
at his home in Florida. He was 77.
At Wolverine, Lovejoy succeeded in wooing upscale retailer
Neiman Marcus to feature an image of the companys
iconic Hush Puppies casual shoes on its cover.
He also counseled at Burson-Marsteller, where he worked
with Gerber Foods to defuse the glass in baby food jar crisis.
CRC SUPPORTS ABSTINENCE EDUCATION.
The National Abstinence Education Association has hired
Creative Response Concepts to develop and implement a national
PR campaign to improve the public understanding and perception
of abstinence education.
The move comes as abstinence-only family planning programs
that are favored by Republicans and their social conservative
allies have lost momentum with the Democratic takeover of
CRC, which was founded by Pat Buchanans former spokesperson
Greg Mueller, is best noted for its work on behalf of Swift
Boat Veterans for Truthwhich helped sink John Kerrys
presidential candidacyand intelligent design.
NAEA, according to a fund-raising membership pitch letter,
plans a proactive rapid response initiative to counteract
negative attacks on abstinence education.
APCO EXPANDS IN BIG APPLE.
Washington-based APCO Assocs. has bolstered its New York
outpost with the addition of Derwin Johnson and Adam Segall
to its roster. The new APCO senior VPs had been running
Vistance Group, a corporate and financial firm since `01.
Johnson was Middle East bureau chief for CNN and ABC News
and before that produced Good Morning America News.
Segalls experience includes the director spot at
the New York Regional Office of the Anti-Defamation League
and chairman of the New York State Hate Crimes Bill Coalition.
Former Burson-Marsteller CEO Larry Snoddon runs APCOs
Big Apple office.
Stuart Goldstein, managing director of corporate communications,
Depository Trust & Clearing Corp., New York, has urged
PRSA president Bill Murray to fling the door open
and embrace the critics.
Goldstein, who sent an e-mail to Murray this month and
also copied this website, has yet to receive a reply from
The PRSA governance structure suppresses debate and
dialogue on critical issues facing the profession,
The accreditation requirement for serving in PRSA
leadership is a turn-off and barrier to input from senior
corporate professionals in communications, who see APR as
irrelevant, he added.
Edition, April 18, 2007, Page 2
IMUS FIRING STUNS PR WORLD.
New York PR counselor Mike Paul believes the firing of
Don Imus will do nothing to foster the forgiveness
and reconciliation that is needed in the wake of his
racist remarks targeted at the Rutgers University womens
Paul believes the team could have displayed real
leadership by forgiving Imus, and urging MSNBC/CBS
to keep him on the payroll so he could do good works to
ease the hurt that his words caused.
He criticizes Revs. Al Sharpton and Jesse Jackson for capitalizing
on the anger of the moment and scapegoating
Imus for all the injustices suffered by African-Americans.
Eric Dezenhall, CEO of crisis firm Dezenhall Resources,
says Imus fall from grace supports his belief that
apologies have limits. [Thats the core thesis of his
new book, Damage Control: Why Everything You Know
About Crisis Management is Wrong, written with John
When behavior is viewed as being aberrant, apologies can
work, according to Dezenhall. When theyre viewed
as being revelatory indicative of a pattern of behavior
theyre much less effective.
Dezenhall says despite the PR industrys love of apologies,
its not as if Imus had apologized in some different
way or had done so more times, it would have made a bit
While he had to give it a shot, the track record
of recovering from racially-tinged remarks is really poor
and, to the horror of PR people, some matters are beyond
the discipline of our humble profession, he said.
Its up to communicators, in Dezenhalls view,
to take a more critical, realpolitik look at when apologies
work and when they dont.
shock jock product
As Imus decides his future, Richard Levick, CEO of Levick
Strategic Communications, believes as far as major media
are concerned, the product called shock
jock has been recalled. The corporate fathers must
now decide what will replace the morning drive time vulgarities.
But the fundamental decision was made: It is time for something
new, says Levick.
The Imus fiasco set the limits to what can be said during
a shock jock broadcast. The former appeal of shock jock
broadcasts, according to Levick, was that there are no limits
and that anything can happen. As such, the products
appeal is fatally diluted.
Levick says it may well be that public taste for this kind
of programming is a fever thats run its course. Why?
Because America finally saw victims, up close and personal,
Levick notes the shock jock fever finally broke on the
20th anniversary of the Fairness Act repeal. That
FCC regulation required broadcast licensees to present controversial
issues in an honest, equal, and balanced manner. By repealing
it, Congress fully opened the door for Don Imus and his
sundry shock jock peers.
One can expect the media industry to close that door
again. It is no longer good for business, concluded
RENO-SPARKS ROLLS RFP.
The Reno-Sparks Convention & Visitors Authority has
issued an RFP looking for a firm to build greater awareness
for Americas Adventure Place as a year-round
spot for leisure and convention travelers.
The firm will play up outdoor activities (skiing/snowboarding,
kayaking, golf, Native American festivals) to balance the
many gambling and entertainment attractions that lure more
than five million visitors each year to the northern Nevada
The PR firm is expected to generate consumer and trade
coverage of area facilities like the Reno-Sparks Livestock
Events Center and National Bowling Stadium.
Fam trips must be organized and outreach made
to targeted niche markets such as gay, lesbian, bi-sexual
and transgender; Hispanic; heritage and arts and culture.
The RSCVA has spent $90K annually for PR in recent years.
Budget for the year beginning June 1 has not been set. The
new PR contract has a maximum of four one-year renewals.
The RSCVA wants a firm either based in or near the Reno-Sparks
region because the PR reps are required to attend local
Proposals are due April 20. Selection will be made during
the week of May 14.
Mary Paoli, RSCVAs communications manger, is handling
the search. She is at (775) 827-7781 and [email protected].
NATIONWIDE BRANDS PLANE.
Nationwide Financial Services and Skybus Airlines will
launch the first co-branded airplane when the
Columbus, Ohio-based start-up launches its maiden flight
in a few weeks following anticipated Federal Aviation Administration
The Airbus 319 will display the Nationwide logo and its
long-running tagline, Nationwide Is On Your Side
on the exterior of its fuselage. Nationwide will also brand
the Airbus interior including tray tables, overhead bins
and restroom backdoors to offer a complete brand experience
Nationwide spokesperson Mike Switzer told ODwyers
that Nationwides venture with Skybus will allow the
carrier to charge outrageously low fares.
The Columbus-based insurer ($160B assets) will highlight
that consumers benefit in its marketing comms. Fleishman-Hillard
handles Nationwides PR.
B-Ms GREENE TO EDELMAN.
Burson-Marstellers Jerilan Greene has shifted to
Edelmans Chicago office as executive VP in its Edelman
Change and Employee Engagement practice.
She will work closely with Gary Grates, the veteran PR
pro who serves as president & global managing director
of that unit.
Greene was in charge of B-Ms organizational communications
specialty, which is part of the corporate/financial group.
She also worked at Deloitte Consulting and Watson Wyatt.
She has advised clients on employer branding, corporate
positioning, workforce/functional restructuring, outsourcing
and merger/acquisition integration.
Edition, April 18, 2007, Page 3
DISCOVERY CUTS 200 STAFFERS.
Communications is cutting about three percent of its workforce
(200 people) as CEO David Zaslav, who joined from NBC Universal
in November, continues the makeover of the cable TV operation.
cuts are in the branding, communications and administrative
sections. He vowed that the saved cash will be put into
new ventures such as the aggressive "Planet Earth"
eliminating organizational layers and increasing our investment
in original programming, the goal is to deepen consumer
engagement with our brands," said Zaslav in a staff
BAUTZ TO EDIT TV GUIDE ONLINE.
Mark Bautz, former editor-in-chief of People.com, is now
at the same post at TV Guide Online.
He will also oversee other Gemstar TV International websites
such as JumpTheShark.com and TVNow.
Bautz joined Time Inc. in `92 as a staff writer for Money.
He moved to Entertainment Weekly, where he served as executive
editor of EW.com.
He took the People slot in `03.
FOX LINKS WITH HEARST.
Fox TV Studios has forged a venture with Hearst Magazines
to create broadband and TV shows based on the magazine titles.
The initial project involves two webisodes based on Popular
Mechanics and CosmoGirl.
The two- or three-minute episodes will launch on the magazine
sites and be pitched to other portals.
The CosmoGirl series will be a soap opera in which fans
can recommend story lines for upcoming episodes.
The partners will split advertising on a 50/50 basis.
is the new managing director of CNN's international operations.
He replaces the retiring Chris Cramer. Maddox, a nine-year
CNN veteran, was VP, news operations. He worked at the BBC
for 13 years before joining CNN.
Air America president
Mark Green hosted a party March 31 for the 60 staffers
who held the progressive radio network together during its
first three financially rocky years. The former New York
Mayor candidate, whose real estate brother recently purchased
AA, promised better days ahead. AA has recruited "Lionel"
(Michael William LeBron) to host its 9 a.m.-12 noon time
slot. He had his own show on WOR Radio in New York that
was heard on more than 90 stations across the country.
has been tapped by House Beautiful for the associate publisher
spot. She is responsible for ad/sales programs. Bruno was
at Organic Style
.Ellen Weiss has been named VP-News
at National Public Radio. The 25-year NPR veteran had held
the post on an "acting" basis since October. She
is in charge of more than 400 staffers in 36 bureaus.
MTV WANTS MINORITY PR WOMEN.
Viacom's MTV Networks is looking for "young minority
women working in PR" to play roles in a reality based
pilot show, according to an email written by MTV Tempos
The show will consist of a group of girls in the
entertainment industry whether it be through TV, PR or music,
The concept is to show what it takes to be a successful
minority woman in this male-dominated field. Barton
compares the pilot to MTVs The Hills
meets Oxygens Bad Girls Club.
MTV wants to probe office hardships such as sexual harassment
to toxic relationships with boyfriends and close female
The reality show women will tackle these issues while
still enjoying life.
Some of MTV's PR reality stars will play by the rules,
while others will set their own regardless of the
backs they stab on their way to climbing the heights of
The perfect MTV show candidate will be personable,
charismatic and camera friendly. She must be comfortable
with the camera coverage her daily happenings.
Barton is at 212/654-8743.
KLEMAN UPPED AT CR.
Consumer Reports has appointed Kim Kleman, a ten-year veteran
of the product review magazine, editor-in-chief. She succeeds
Margot Slade who departed in October.
CR, which is published by the non-profit Consumers Union,
has a 70 percent male circulation of 4.3M, of which about
160K copies are sold on newsstands.
The magazine is set for a redesign later this year. Kleman
promises a recommitment to "groundbreaking consumer
CR was stung earlier this year by a "Safety Alert"
article concerning infant car seats. It later apologized
after revelations that the test was botched by the outside
company that conducted it.
CU also has promoted Greg Daugherty to the newly created
position of executive editor, franchises.
He will oversee editors who are responsible for CR reporting
teams that cover cars, electronics, finance, health and
Daugherty also worked at Money and New Choices.
TIME INC. SELLS BOOK-OF-THE-MONTH
Time Inc. is selling Bookspan, which includes the Book-of-the-Month
Club operation, to its joint venture partner Bertelsmann
for an estimated $150M.
The Book-of-the-Month Club was founded in 1926 to introduce
literature to the masses.
The German media combine plans to fold Bookspan into BMG
Bertelsmann bought Columbia House, marketer of music and
DVDs, in 05 for $400M.
news continued on next page)
Edition, April 18, 2007, Page 4
JUST A MATTER OF TIME FOR
Warner is expected to sell former crown jewel Time Inc.
with its roster of 130 magazines to the Carlyle Group, according
to Michael Wolff in Mays Vanity Fair.
private equity firm is the home of Norman Pearlstine, the
former editor-in-chief of Time Inc. He joined the private
equity giant in `06 as senior advisor to its global telecommunications
and media team.
role is to identify investments and business opportunities"
in the media space for Carlyle's buyout, venture and growth
believes a restructuring TW would be foolish not to unload
the $5B publishing group to a PE firm that has boatloads
of cash, and needs to pull off a mega-deal to stay
on top since giant PE firms need huge deals to raise more
Inc. is a hot potential deal because its a big
brand name, has lots of cash flow, has tons of deadwood
people who can be fired, he wrote.
says at least 20 firms could afford to buy Time Inc., setting
the stage for a bidding war that would jack up the value
of the magazines.
has not said Time Inc. is for sale, but almost everybody
assumes it will be, not least of all because there are so
many firms, such as Carlyle, who'd like to buy it.
wrote that the smart money understands Pearlstines
role is to "help take over his old employer."
sell-off of Time Inc. would enable Time Warner to concentrate
on its faster growing cable, programming and studio ventures.
It also would boost its stock price.
trades in the $21 range, far below the $35 mark on Jan.
2, `01 when AOLTW opened for business.
DOW JONES EYES U.K.'S FINANCIAL
Dow Jones, publisher of the Wall Street Journal, is going
to buy London-based Financial News in a deal worth about
$40M, according to the Telegraph.
The paper and website are "must-reads" for bankers
throughout Europe. They cover the asset management, private
equity and investment banking markets.
NM Rothschild is handling the sale of the paper.
MEDIA GENERAL CUTS IN TAMPA.
Media General is trimming 70 jobs at its Tampa Tribune
property as it reorganizes to offer more in-depth local
coverage. The company is cutting another 15 positions at
its WFLA TV station.
Denise Palmer, publisher of the Tribune, said the idea
is to reduce resources that are in decline while investing
in growth areas such as local news and the `Net.
The Tribune is shrinking its width by half an inch, combining
sections and scaling back distribution beyond its core marketplace.
It plans websites targeted at specific communities as research
shows that readers want "hype-local" coverage.
GANNETT SELLS QUARTET TO GATEHOUSE.
Gannett has sold four newspapers Norwich (Conn.)
Bulletin, Observer-Dispatch (Utica), Rockford (Ill.) Bulletin
and Herald-Dispatch (WV) to GateHouse Media for $410M.
Sue Clark-Johnson, president of Gannett, called the properties
"terrific newspapers" that just didn't fit the
media combine's strategic plan.
The papers with a combined daily and Sunday circulation
of 160K and 187K are "highly respected local news products
in their communities," according to Mike Reed, CEO
of GateHouse, and are in line with GateHouse's plan to concentrate
on smaller markets.
GateHouse, which is located in FairPort, N.Y.-near Rochester-chalked
up $315M in `06 revenues.
It publishes 84 dailies in 19 states plus hundreds of community
papers that reach nine million people each week.
VIACOM GIVES YAHOO BOOST.
Viacom has agreed to a multi-year partnership with Yahoo
that makes it the exclusive provider of search ads to 33
of the media giant's 140-plus sites.
The deal covers popular sites such as MTV.com, ComedyCentral.com
It also heralds a test for Yahoos new Panama search
The Viacom move is another slap at search leader Google,
which it has already sued for more than $1B over copyright
HEARST LAUNCHES GREEN
Hearst Magazines slates an Earth Day (April 22) launch
of The Daily Green (www.thedailygreen.com) website dedicated
to earth-friendly living.
TDG will feature eco-tips, national and international environmental
news, recommendations on living a more sustainable lifestyle,
"smart energy" developments and hormone- and pesticide-free
The site will seek input from viewers. For instance, the
"Weird Weather Watch" section is to showcase a
photoblog comprised of images and comments from readers.
Hearst says it is the first major magazine company to launch
an online resource for consumers dedicated to green living.
The move follows the announcement that Hearst will put a
Please Recycle notice on its magazines.
TDG is the initial "pure-play" site launched
by Hearst digital group that was created in March `06.
It worked with industry veteran Deborah Jones Barrow on
the development of TDG. She also worked at Meredith Corp.
Barrow serves as a trustee at the Hudson River Heritage
environmental and historical preservation group.
TDG's target audience is 60 percent women aged 25 to 54.
Some of its content will appear each month in House Beautiful.
There will be TDG pages on networking sites, MySpace and
Hearst is riding the green wave as evidenced by the opening
of its much-praised eco-headquarters in Manhattan.
Edition, April 18,
2007, Page 5
OF PR FIRMS
SAYS ANALYSTS WANT GUIDANCE.
Financial Relations Board reports that more than three quarters
(77 percent) of the 180 sell-side analysts that it polled
want companies to provide earnings guidance.
Koeneman, co-president of FRB, said though the practice
of giving earnings guidance is one of the most controversial
issues in the financial community, the views of sell-side
analysts have been missing from the debate.
sell-side analysts believe that earnings guidance increases
the ability of companies to have meaningful dialogue with
the investment community about key drivers that will affect
future financial performance," she said.
robust 85 percent of the respondents say guidance helps
better manage investor expectations. Eighty-three percent
would like to see guidance given for both revenue and earnings
per share. Nearly 70 percent consider it a "red flag"
if a company stops providing guidance.
B-M OPENS IN BOSTON.
opened an office in the Back Bay section of Boston to handle
the resurgence in high tech and digital commerce in the
city, according to Patrick Ford, U.S. president of the WPP
The firm had handled some
of the stalwarts in the Boston region including Digital
Equipment and Fleet Boston Financial.
The firm's technology
industry analyst relations practice is based in Boston.
Susan Galer is general manager of B-M/Boston.
Harold Burson was honored
by Boston University in `03 with the endowment of the first
academic chair at its College of Communications, the Harold
Burson Chair in PR.
LEWIS PR EYES AGGRESSIVE GROWTH.
Lewis PR plans to add
another 20 offices to its 21-unit network over the next
two years. It anticipates offices in Seattle, Barcelona,
Beijing, Brussels, Budapest, Frankfurt and Warsaw.
The firm, which specializes
in media and analyst relations, expects to spend $2M for
future offices plus training centers to "hothouse"
CEO Chris Lewis oversees more than 200 staffers.
Porter Novelli has forged a partnership with Corporate
and Financial Communications Ltd. in Nigeria. That
operation is now called C&F Porter Novelli. Nigerias
140M people make it the most populated country in Africa.
Salt Lake Citys Snapp
Norris Group has rebranded as SNG PR to reflect Leslie
Norris acquisition of a controlling interest in the
four-year-old firm. ...Ann
Klein Assocs., Marlton, N.J. is celebrating its 25th
anniversary by contributing $25K to Rowan University and
Temple University. ...Laura
Bennett noted the 25th year of Bennett
& Co. Marketing by sending out milk chocolate-scented
announcement cards. Her firm is based in Altamonte Springs,
Communications/Blue Planet Run Foundation for the
first-ever round-the- world run to raise awareness and funding
for safe drinking water projects. Twenty runners running
24/7 will complete the circuit in less than 100 days. Dow
Chemical is presenting sponsor of the event that begins
Consultants/USA Rice to manage its annual consumer
recipe contest and PR to "highlight the versatility
and convenience of rice."
+ King/Qtrax, which bills itself as the "world's
first legal and free peer-to-peer music service," and
City Parks Foundation, producer of Central Park SummerStage.
Research Foundation to position the group as a "forward-looking
organization providing information that helps clients in
their pursuit of a more effective mktg. and adv. strategy.
Raleigh/United States Playing Card Co. to "heighten
awareness about the timeless and broad appeal of playing
cards have for family members of all ages." USPCC is
sponsor of the World Series of Poker that kicks off June
1 at Harrah's in Las Vegas.
Burden & Charles, Baltimore/University of Maryland
School of Medicine for its bicentennial.
PR, Boca Raton/1-800 Radiator, to promote its technology
and expansion of the auto parts distributor.
Spalding, Atlanta/Civil and Human Rights Partnership
to commemorate the struggle by Georgians for African-American
freedom and equality. PRecise, a multicultural boutique,
partners on the account.
Chapel Hill/Gaines Motor Lines, KeySource Commercial Bank,
Caldera Construction, PSC MedSupply, Geomagic, United Title
Co. and Hickory Hardware. FKI Logistex, an existing client,
has given Koroberi overseas duties.
Chicago/Chicagoland Entrepreneurial Center to help businesspeople
build "viable, sustainable and profitable enterprises."
The Center is an affiliate of the city's Chamber of Commerce.
PR, Cleveland/On Call International, medical assistance
company; Nature's Pearl Corp. for launch of its muscadine
grape supplement, and Parkland Group and SOAR to Strategic
Excellence, a corporate body scan and benchmarking tool
that provides a comprehensive assessment of the quality,
sustainability and growth potential of a company's earnings."
Chicago/Manor Nightclub and Socca Restaurant for media relations
and event mgmt.
Communications, Los Angeles/Outfest 2007: the 25th
Los Angeles Gay and Lesbian Film Festival, a 12-day event
that begins July 12. An expected 50K people will view 250
short and feature-length films.
PR, Denver/Bolo Systems and Mary Crane & Assocs.
Edition, April 18, 2007, Page 6
PROS FEEL OVERWORKED.
almost all PR pros who sought work in 2006 were able to
find it, and the trend continues in 2007, many pros complained
of excessive hours and insufficient pay, said Dennis Spring
of Spring Assocs., New York, who published his 11th annual
report on salary and bonus trends in PR.
search firm analyzes salary and bonus information obtained
throughout the year from job candidates. The Spring database
now totals nearly 18,000 credentialed PR corporate
and agency professionals nationwide." Overall, average
corporate communications base salaries increased a mere
3.3% compared with the previous year's 7.6%. Conversely,
average PR agency base salaries declined an overall -3.2%
compared to the previous year's increase of 8.9%.
says his clients have already started to notice that some
of their best employees are not happy with their wage and
working situation and are trying to prevent attrition by
adding more wage incentives and adding more staff to handle
the increased workload.
says there are many itchy PR people, and expects a hiring
surge for the rest of 07.
WORKSHOP FOCUSES ON PSAs.
West Glen Communications
will host a Chicago workshop on April 26 to discuss public
service announcements and new technologies for broadcast
Wanda Wells, community
affairs director at FOX affiliate WFLD-TV, will answer questions
and discuss PSAs.
The event is slated to
cover the latest PSA trends, along with Internet technologies
to reach donors and boost web traffic, and radio tracking
Space is limited. Info:
Michelle Quivey, 312/640-1617; [email protected].
portfolio management company Protuo turned to San
to identify influencers in the social media space.
software release allows for topics to be tracked in SM areas
like the blogosphere.
BuzzLogics VP of
marketing, Jennifer Gerlach, said her company is using the
software to pinpoint influential social media publishers.
Once we really understand their interests, we can
tailor our messages to their audience, she said.
CreatAthon, a consortium of ad agencies that pool
resources for non-profits with little or no budgets, marks
its 10th year in 2008. The group, set up by Columbia, S.C.,
agency RIGGS, is looking for 40 more agencies to add to
its roster. Formed in 1998, CreateAthon intitally focused
on South Carolina before going national in 2001. It claims
to have benefitted 833 non-profits with $7M worth of services
in that time. ...PRSAs
Chicago chapter has set a May 15 date for its annual
Skyline Awards Gala. The event will be held at the Mid-America
Club on the 80th floor of the AON Center, beginning with
a cocktail reception at 5:30 p.m. Cost is $100 for non-members.
San Miguel, CNN News anchor, takes a senior VP post
in Weber Shandwick's WCTV broadcast unit. He assumes the
Seattle position on May 1. The 28-year journalism veteran
gets Microsoft duties.
Lowenthal, executive director of the MD-DC-VA Solar
Energy Industries Assn., shifts to 360JMG as group director
of its renewable energy and clean technology practice group.
He also worked for the U.S. Export Council for Energy Efficiency.
Haas and Lainie
DeCoursy are new VPs in Kaplow Communications' technology
practice. Haas joins from Euro RSCG Magnet, while DeCoursy
handled communications director responsibilities at AOL.
5W PR's Alysha Crouse is another newcomer as senior account
supervisor. Kaplow upped Leah Schmerl to senior VP of the
practice that includes clients such as eBay, LeapFrog and
Rand, who led Manning, Selvage & Lee's Chicago
office, joined GolinHarris as senior consultant. Procter
& Gamble, Levi Strauss and NutraSweet have gotten PR
counsel from the 30-year veteran.
Gerber, most recently at Kellen Communications, is
now senior associate in Widmeyer Communications' healthcare
group. Her resume lists stints at Geltzer & Geltzer
PR and Gibbs and Soell.
Scampoli, global manager of product communications
and advocacy at Schering-Plough, gets a shorter title at
Zeno Group. He is VP.
Baum, executive director at Innovation Network, is
back at Crosby Marketing Communications. He is VP, a promotion
from the account exec post he held in the mid-90s.
Gillcash, senior advisor at McKenna, Long and Aldridge,
joins Capstrat. He also was at Powell Tate, where he led
the PR team overseeing the merger of United Technologies
Hamilton Standard division and Sundstrand Aerospace.
Waldron, creative director at M/I Homes, joins Paul
Werth Assocs. as senior creative director. He co-founded
Georges & Waldron, a communications design boutique.
Bahl, a veteran of Silicon Valley legend Neihaus
Ryan Haller, takes an account supervisor position at VolumePR.
Richardson, principal at Swirlingmedia, joins Schneider
Assocs as marketing manager. Julia Roy, a Cone freelancer,
is the new social media coordinator.
Valdes-Fauli, who was managing director of The Jeffrey
Group's Miami office, is now in charge of New York and the
firm's U.S. Hispanic practice. Carmen Hiers was tabbed director
of client service in Miami.
Richeda Garbaccio, Leslie Rummel and Meryl Weinsaft Cooper
promoted to senior VPs/partners at LaForce + Stevens. The
New York retail/fashion/lifestyle firm has just opened in
Los Angeles. Kate Olsen heads that outpost.
Schellpeffer to VP/director of PR at Lindsay, Stone
Edition, April 18, 2007, Page 7
EMBRACE CRITICS, MURRAY
TOLD (Contd from 1)
should be listened to, he told Murray.
rare that folks take the time, as I did, or Jack ODwyer
does, to try to give a perspective not in keeping with the
solo PR practitioners who are guiding PRSA, he wrote.
part of the e-mail said: Instead of criticizing Jack,
PRSA ought to be thanking him for keeping you visible and
dedicating so much of his time to your activities. Its
ironic that a trade association intended to advance the
value of communications is actually very rigid and closed
to new ideas.
Articles to PRSA in 2003
noted that he wrote an article for publication in PRSAs
Tactics in 2003 that called on the Society to foster
a more open dialogue on PRSAs direction and priorities.
was only published after a lengthy delay while
PRSA found someone who would write a rebuttal piece
next to his article, he says.
then refused to publish a second article outlining an Agenda
for Reform, says Goldstein.
PRSA buried the piece on its website.
that article, Goldstein called on PRSA to end its emphasis
on accreditation. Accreditation is not the standard
by which PR professionalism is judged in the business world,
he wrote, saying it has drained resources and diverted
attention from the more strategic issues challenging PRSA.
The lack of senior corporate PR professionals on the PRSA
board and participating in PRSA activities is a sign that
they question the continuing relevance of PRSA. The alarm
bell is ringing off the hook.
piece also touched on the portrayal of PR people in movies
and in the media and said PRSA should challenge these
he wrote, should redirect its resources and energy to
focus on issues of major strategic importance to the profession.
Should Mean Innovation
said that if it created laboratories of innovation,
wed see a resurgence in interest and commitment among
said the emphasis on awards programs should give way
to research and authorship on issues, trends and innovation
at the quality level of a Harvard or MIT business review.
are many PR people who are talented technically
but the greatest need is for PR pros who can think
and act strategically, says Goldstein.
he explained, has to do with influencing outcomes
and affecting results. It means not seeing yourself as adjunct
to the business strategy, but as an integral part of that
process. Strategic means not seeing yourself less as client
driven (e.g., I do whatever my client asks), but seeing
yourself as a catalyst for change.
a closing remark in his letter to Murray, Goldstein wrote:
You can shout down folks who are holding PRSAs
feet to the fire, though this only feeds the perception
of a closed trade group. Or you can fling open the door
and embrace the criticsand in the process everyone
learnsand the interests of the profession as a whole
are well served.
MAPS DARFUR GENOCIDE.
U.S. Holocaust Memorial Museum and Google have joined to
deliver the horrors of the genocide in Sudans Darfur
region to the computer screens of more than 200M users of
the free Google Earth mapping service (googleearth.com).
images of destroyed villages, refugees and their eyewitness
accounts of attacks by Sudanese forces and their allied
janjaweed militia are designed to make it harder for
the world to ignore those who need us the most, said
Sara Bloomfield, director of the Museum.
joined Elliot Schrage, VP-global communications and PA,
at an April 10 lunch to announce the Crisis in Darfur
venture. He said Googles goal is to use technology
as a catalyst for education and action.
has acquired high resolution images from Darfur and neighboring
Chad, which houses 200K refugees, to allow computer users
to zoom in and see what a burned village looks like, and
visualize the vast tent cities of those displaced.
than 2.5M people have been driven from their homes, and
another 300K murdered in Darfur.
Crisis in Darfur is the first of the museums Genocide
Prevention Mapping Initiative that will provide visual
information about potential genocides so governments and
institutions can act to prevent further slaughter.
Museum also is working with Google Earth to map Nazi Holocaust
sites throughout Europe. That is available at www.ushmm.org/googleearth.
DOW CANS EXECS FOR 'SHOPPING'
Dow Chemical, the subject
of takeover rumors, fired two top executives on April 12
for "unauthorized discussions with third parties about
the potential acquisition of the company," according
to a statement posted on its website.
J. Pedro Reinhard, a senior
advisor, former CFO and member of Dow's board, and Romeo
Kreinberg, executive VP in the plastics and chemicals division,
"engaged in business activity that was highly inappropriate
and a clear violation of Dow's code of business conduct,"
the $49B Midland, Mich.-based giant said.
Dow is "greatly saddened
by the disrespect shown by our former colleagues."
The company "moved quickly once the information about
the misconduct was first disclosed to it on April 10."
The board was informed of the news on April 11, and the
execs were terminated the next day, wrote Andrew Liveris,
CEO in an accompanying "open letter to our valued customers."
He pledged that Dow would
remain a "committed business partner with a commitment
to the highest standards." The company believes "integrity,
ethical conduct and respect for people are the very bedrock
of our service promise."
Londons Sunday Express
reported that private equity firms and Middle Eastern investors
were putting together a $50B buyout of the company. Dow's
stock jumped seven percent April 9 on that news, and is
up to $46, near its $47.60 year high.
Liveris, via Dow spokesman
Chris Huntley, said the company is not interested in doing
a leveraged buyout.
Edition, April 18, 2007,
lynching of Don Imus, like the war in Iraq, has many
For one, it almost killed Gov. Jon Corzine of New Jersey
whose car crashed while he was heading to the belated meeting
of the Rutgers team and Imus.
This all could have been
avoided if Imus had immediately called Howard Rubenstein,
noted for getting power blocs to settle their differences.
As in any crisis, speed
was of the essence. Rubenstein, instead of allowing Imus
to go on the radio show of rabble-rousing Rev. Al Sharpton,
who repaid the favor by calling for Imus to be fired (to
his face), would have quickly brought all parties together
in a teleconference.
This would have included
the basketball team, Imus, MSNBC and CBS, Sharpton, Jessie
Jackson, General Motors, AmEx and other advertisers.
The offensive remark was
made Wednesday, April 4. It took a full week for the off-with-his-head
crowd to mobilize. Oil could have been spread on these waters.
Promises of fund-raising or contributions could have been
made, apologies tendered, etc.
Leaders of the black community
including Secretary of State Condoleezza Rice (who said
she was pleased by the firing of Imus for his disgusting
remark), weatherman Al Roker of NBC, Jesse Jackson and others
would have been contacted.
The economic and emotional
wreckage is huge including tens of millions lost by
already weak MSNBC and CBS. Numerous people will lose jobs
and much less will be collected for the Imus charities.
Black/white polarization has skyrocketed.
Conservative writers had a field day, Pat Buchanan saying
there was no malice in Imus careless remark but there
was plenty in the demands for his head. Ann Coulter, Michelle
Malkin and others noted that the common use of ho
and bitch (and worse) in rap and hip-hop draws
Most of the participants looked bad including companies
like General Motors, Procter &Gamble and Amex which
pulled the plug on Imus. Having championed diversity,
they followed the demands of their diversified employees.
MSNBC looked confused, reneging on its initial two-week
suspension of Imus. CBS, looking hysterical, fired Imus
in the middle of his fund-raising drive for charities. Politicians
and writers who had been featured on the Imus show mostly
deserted him including Senators Chris Dodd and Joe Biden
and journalists Tom Rich, Tom Friedman, Tim Russert and
Outrage should have
been directed not at Imus but at the word ho
and other terms demeaning to women. A goat in this affair
is producer Bernard McGurk who prodded Imus to say something
about the Rutgers team...as
for hos, it seems there are good and bad hos.
Time Warners HBO series on the Moonlite Bunny
Ranch in Nevada shows legal prostitutes always laughing
and smiling and making thousands of dollars a day. Theyre
not hos at all but sexual instructors teaching
technique to men. Fathers bring their sons to the Ranch
and wives give their husbands a prostitute as an anniversary
black comedians use the same language as hip hop artists
without arousing much criticism. Italians are portrayed
poorly on The Sopranos without protest. Buchanan
said the hypocrisy was too thick to cut with a chainsaw.
Enough crocodile tears have been shed to flood the Nile.
New York PR counselor
Mike Paul was one of the few conciliatory voices
in the black community. He said the firestorm will do nothing
to foster forgiveness and reconciliation and
that MSNBC and CBS and the team could have shown real
leadership by forgiving Imus and letting him continue
with his charitable activities...last
years PRSA president, Cheryl Procter-Rogers,
was doing PR for HBO but quit mid-term. She couldnt
logically work for HBO and at the same time preach that
PR pros are the ethical and moral leaders of their employers.
TW has gotten out of hip hop records...PRSA
CEO Rhoda Weiss, in the middle of the controversy,
sent out a media advisory saying that apologies
can be the most effective means to repair damaged relations
resulting from obvious errors in human judgment. She
was not available for further comment. Weiss has yet to
appear before a PRSA chapter or elsewhere in public where
reporters can question her...instead,
president/COO Bill Murray will address the National Capital
chapter Thursday, May 3, PRSAs biggest chapter
with 1,100 members. Why isnt he speaking to the New
York chapter? Murray, whom we met at the Arthur W. Page
Society dinner April 12, has completely bought into the
PRSA culture of press evasion. He refused an offer of a
lunch date with us and confirmed that PRSAs PR staffers
are not allowed to answer any of our questions. We told
Murray some members (like Stuart Goldstein whose remarks
are on page one) are sending him e-mails and letters asking
that board nominations be opened to non-APRs for the first
time since 1973; that financials be reported accurately,
that members get their printed, 1,000-page directory back,
that PRSA release the transcripts of the 2005-2006 Assemblies,
etc. He said he has received few letters so
far. PRSA will not change unless enough members and leaders
like Dan Edelman and Harold Burson protest to h.q. Members
as well as past members and non-members should write to
Murray at 33 Maiden Lane, NY 10038 ([email protected]).
PRSA must be disabused of the notion it owns
the PR industry and can do whatever it feels like...the
Society was advised to meet its critics in an editorial
in the April 2 Ragan Report by Roula Amiri. Murray
had responded to some of this NLs criticisms via strumpette.com
but this did not impress Amiri. PRSA has a knack for
repeatedly flubbing its responses to negative press,
she wrote. Engaging the press, whether you like it
or not is PR 101, she concluded.