The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, May 9, 2007, Page 1
FORT LAUDERDALE ISSUES RFP.
Greater Fort Lauderdale Convention & Visitors Bureau
is reviewing its $500K/year PR account and is inviting agencies
York-based M. Silver Associates has handled the account
for more than 20 years.
Bureau wants a firm to generate national and international
publicity for the area to boost leisure and convention business
to Broward County.
to be covered include news bureau/media relations, pitching,
release writing and distribution, and press trips.
is requesting that firms submit a letter of intent by May
23. The form can be downloaded at http://www.broward.org/purchasing/bids/20070212.pdf.
INSURANCE PRO MONFRIED TO
David Monfried, who retired
as senior VP of corporate comms. for MetLife in 2005, has
been named to head comms. for Seattle insurer Safeco as
a senior VP. He has been a consultant for the company over
the last year.
Monfried takes over for
Laurie Johnson, who headed marketing and communications
and was named VP of online strategy for the company as it
looks to bolster its Safeco.com portal.
Monfried, a member of
PR Seminar, had the top PR slot at MetLife for three years
up to December 2005 overseeing a reorganization of its global
comms. Earlier, he was VP-CC for insurer The St. Paul Companies
Safeco handles property
and casualty insurance via a network of sales agents. First
quarter revenues were $1.51 billion.
PADGITT MOVES TO GUITAR MAKER
Jason Padgitt, a VP for
Rogers & Cowan in Los Angeles, has been named VP of
PR and corporate communications for guitar maker Fender
Musical Instruments Corp.
Padgitt handled Fender
rival Gibson Guitar at R&C, along with the Grammy Awards
and entertainers like Hilary Duff.
Marshall Consultants placed
Padgitt in the post.
The hire is Fenders
initial effort to establish a proactive corporate communications
function as it looks to increase its core business and establish
a beachhead in the high-end and custom guitar sector.
The 55-year-old company,
which markets the legendary Stratocaster and Telecaster
guitars, is based in Scottsdale Ariz.
SCC POSITIONS MONTESSORI SOCIETY.
Stanton Crenshaw Communications
is doing positioning and messaging for the American
Montessori Society. The task includes a brand perception
SCC announced the assignment
two days before the April 19 conviction of the former headmistress
of Manhattans Montessori School for sodomizing a former
student when he was 13 and again three years later. The
victim is now a 24-year-old New York City police officer.
Forty-year-old Lina Sinha,
dubbed Lusty Lina by Indias press, was
sentenced to a maximum 14 years in prison. In handing down
the sentence, Judge Carol Berkman branded Sinha a sexual
The Sex Teach
(New York Post) is free on $3.5M bail that was posted by
her parents, owners of the Manhattan school and two others
in Queens and Brooklyn.
SCC president Dorothy
Crenshaw could not be reached for comment about work for
GEORGIA PLANS EMERGENCY CAMPAIGN.
The Peach States
emergency management agency is searching for a PR firm to
support a campaign urging self-reliance among Georgians
for 72 hours following a disaster or emergency.
Georgia, which notes it
is susceptible to all forms of natural and man-made emergencies
from chemical spills to tornadoes, has issued an RFP and
is counting on federal funds to back the hire of a PR firm
for a potential five-year public education assignment.
It wants a firm with experience
(at least two similar projects) on large statewide campaigns.
Proposals are due on June 25. A one-year contract is planned
with four year-long options. A copy of the RFP has been
posted on GAs purchasing website, statepurchasing.doas.ga.gov.
PRSA STANDS FOR ETHICS, SAYS
The message of PRSA
is very simpleas members we stand for the ethical
practice of PR, president Bill Murray told the National
Capital chapter May 4 at the Capital Hilton. Attendance
NCC is PRSAs biggest
chapter with 1,100 members and 1,300 PRSA members in its
area which includes D.C., part of Virginia and part of Maryland.
Murray spoke for about
25 minutes starting shortly after noon while lunch was being
served. There was no Q&A period. The program began at
11:30 and was over before the allotted deadline of 1:30.
Each member of PRSA has
the duty to perform ethi-
(Continued on page 7)
Edition, May 9, 2007, Page 2
radio jock Don Imus has a good shot in prevailing in a lawsuit
against CBS, which fired him in the aftermath of remarks
directed at the Rutgers University womens basketball
team, according to media reports.
Toobin, CNNs legal correspondent, said Imus
contract with CBS requires him to be controversial.
obtained a copy of the contract that states: Company
(CBS Radio) acknowledges that Artists (Imus)
services to be rendered hereunder are of a unique, extraordinary,
irreverent, intellectual, topical, controversial and personal
Toobins view, CBS must show that Imus nappy-headed
hos crack is outside the realm of what the contract
reports a legal showdown could turn on how language
in his contract that encouraged the radio host to be irreverent
and engage in character attacks is interpreted, wrote
five-year $40M contract also stipulates that he must receive
a warning before being fired. It is the dog has one-bite
clause, according to the magazine.
notes it is unclear whether Imus received a warning after
once referring to New York Times African-American
sports columnist Bill Rhoden a quota hire and
PBS anchor Gwen Ifill, who is black, a cleaning lady.
legal fight, reports the business magazines website,
could hinge on Federal Communications Commission regulations
about appropriate content.
has hired Martin Garbus, a First Amendment expert, as his
attorney. Time called that Davis & Gilbert attorney
one of the best trial lawyers in the country.
Garbus told CNN he expects to file a suit against CBS in
the near future.
New York Daily News reports that Imus expects to
be back on the air in a few months after spending the summer
on his ranch in New Mexico.
Al Sharpton, who led the drive to oust Imus, told the paper
that he will encourage advertisers to boycott Imus if he
returns as his old self.
WASHINGTON SEEKS REDEMPTION.
PR counselor Howard Bragman
is promoting actor Isaiah Washington, who plans to do public
service announcements for the Gay & Lesbian Alliance
Against Defamation and the Gay, Lesbian & Straight Education
Network that highlight the need for tolerance.
The move by the Greys
Anatomy star is to atone for his use of an anti-gay
slur directed at T.R. Knight, another star on the program.
Knight is gay.
Washington made the insulting
reference during an on-air interview conducted backstage
at the Golden Globe Awards in January.
Washington then apologized
to Knight, fans of GA and the gay and lesbian community
for using a word that is unacceptable in any context
He also entered counseling
to understand what I did and make sure it never happens
Washington expects to
return to GA, a program of Walt Disneys ABC TV network,
for another season.
APPLE BLAMES PR FOR GREEN
Apple blames poor PR for
the whipping it has received from environmental groups upset
with its apparent lackluster recycling program and effort
to remove toxic chemicals from its product lines.
CEO Steve Jobs addressed
the matter with a May 2 A Greener Apple posting
on the companys website. He looked into Apples
environmental policies and was surprised that the company
is either ahead or moving ahead of the competition.
Jobs compares Apples
performance with Dell, Hewlett-Packard, Gateway and Lenovo
in categories such as use of PVCs, lead, mercury and recycling.
He gives Apple high marks
in those categories, but a failing grade in communicating
the things that we are doing well. That has
left customers, shareholders, employees and the industry
in the dark about Apples desires and plans to become
Jobs promises to post
environmental updates each spring. He vows to make sure
that Apples stakeholders are fully aware of its effort
to become an environmental leader.
Greenpeace, a leading
Apple antagonist, praised the computer/music company, for
its new door policy on the environmental front.
BP HANDLES CLEAN ENERGY FEST.
Bell Pottinger USA handled
the Ignite Clean Energy `07 business presentation competition
that took place at Bostons Hyatt Regency on May 1.
The Massachusetts Institute
of Technology Enterprise Forum-sponsored event had 10 finalists
competing for cash and services worth $200K.
They are involved in work
related to biomass, green buildings, solar cell
installation and microbial fuel cells. William Swope, VP
& director of corporate affairs at Intel, was a featured
Marlin Collingwood, managing
director of BPUSA, said his firms participation is
a natural fit for the U.K.-headquartered firm
that recently announced plans to go carbon neutral.
BPUSA contributed three-months
of PR services to the first-place winner, RSI Silicon. That
is valued at $40K.
BP is the U.K.s
biggest PR operation. It is part of Chime Communications,
which is headed by Tim Bell.
GALLAGHER EXITS MLB FOR IMG.
Jim Gallagher has left
Major League Baseballs technology arm for the top
corporate communications slot at sports management giant
Gallagher retains the
same title of senior VP, corporate communications that he
had at MLB Advanced Media.
He is charged with overseeing
external and internal communications for IMG, which represents
athletes and entertainers like Tiger Woods and Giselle Bundchen,
produces events and media, and provides consulting services.
The company was purchased
by Forstmann Little in 2004 for $750M. Gallagher was in
corporate communications at ITT Corp. for 20 years prior
Edition, May 9, 2007, Page 3
MURDOCH BIDS $5B FOR DOW JONES.
Rupert Murdoch's News
Corp. on May 1 made a $5B offer to buy Dow Jones & Co.,
parent company of the Wall Street Journal.
The $60 per-share bid
represents a 50 percent premium from the stock's 52-week
high. The Bancroft family, which controls 62 percent of
the voting stock of the company, is reviewing the offer.
Dow Jones has issued a
statement to confirm receipt of the "unsolicited proposal
from News Corp." The company says there is no assurance
that a deal will take place.
News Corp. is launching
a business network on cable TV and the Dow Jones properties
would be a nice fit for that operation. Murdoch has made
no secret over the years of his desire to acquire the WSJ.
Sard Verbinnen reps Dow
Jones. Mark Donohue is director of investor relations at
DJ. VP Linda Dunbar handles corporate communications.
REUTERS RECEIVES TAKEOVER
Reuters Group has received a preliminary takeover bid,
according to a statement by the company. The company's stock
price surged 25 percent on the London exchange, giving the
media combine a market value in the $15B range.
The third-party suitor "may or may not" make
a formal offer for the news and financial data company.
The company promises a further announcement "when appropriate."
Canada's Thomson is among those that could be interested
in Reuters. The Reuters Foundation, a group formed to protect
the independence and integrity of the journalistic enterprise,
controls a 30 percent stake in the company.
The Reuters bid comes on the heels of Rupert Murdoch's
New Corp.'s $5B offer for Dow Jones & Co.
Reuters CEO Tom Glocer could be interested in bits of Dow
Jones in the event that News Corp. succeeds in its takeover.
That includes Dow Jones Newswires, which competes with Reuters.
WHITTAKER TO NBC NEWS.
Mark Whittaker, who spent 25 years at Newsweek, has taken
the senior VP-news slot at NBC.
He will assume daily oversight of newsgathering, produce
online features and create special programming.
The 49-year-old journalist reports to Steve Capus, president
of the news division. Capus said in a statement that Whittaker
has a "keen sensibility for the news, but also a real
expertise in digital and online ventures. He's exactly the
type of person I've been looking for to bolster our executive
Whittaker, who is filling a slot vacated by Bill Wheatley
two years ago, was top editor of Newsweek from `98
Most recently, he was editor-in-chief of Washington
Post/Newsweek's interactive unit.
is the new senior VP-business development at Parade. Her
job includes developing long-term strategies for the magazine
DONT GIVE UP ON IDEALISM
Nicholas Kristof, New
York Times columnist noted for his coverage of
news in war-torn and poverty-stricken countries, told the
Overseas Press Club's awards dinner April 26 that attacks
on the press from several fronts have reached unprecedented
He recounted receiving three subpoenas last year, the first
he had ever been served with, and predicted an increase
in the number of reporters who will be jailed in future
"We need better shield laws," he said.
Criticism of the press, he said, has reached the point
where reporters have lower prestige than Congressmen.
Some of this is justified, Kristof said, because of concentration
on celebrities and coverage of domestic crime such as the
JonBenet Ramsey murder while the "deaths of some four
million people in the Congo are ignored."
The press, including the NYT, performed poorly in the "run-up
to the invasion in Iraq," he said, adding reporters
should have been more doubtful about the claims being made.
Financial pressures on the press are among the causes of
such coverage, he said. "There's lots of financial
insecurity in the press," he added.
Kristof, who is noted for his series on child prostitution
in the Far East, urged reporters not to be satisfied with
day-to-day coverage and "press conferences" but
to concentrate on "things that shape history ... cover
stories that are not easy but that are important...[and]
grapple with serious issues."
"In journalism," he said, "we have the ability
to do good ... we can make a huge difference ... we must
recognize the importance of what we do."
Katie Couric, anchor of the "CBS Evening News,"
handed out awards to scores of journalists. Some of them
recounted harrowing tales of coping with danger and disease.
The International News Safety Institute, a coalition of
news groups, has reported that more than 1,000 journalists
have been killed while reporting news in the past ten years,
many of them hunted down and assassinated.
The 450 attendees at the black tie OPC dinner at the Mandarin
Oriental Hotel observed silence as a scroll played of 250
journalists slain and 50 others wounded while covering the
military actions in Afghanistan and Iraq since 2002.
The Los Angeles Times and its reporters were the
big winners of the 2007 OPC awards, winning four.
The New York Times and Chicago Tribune reporters
took two awards each.
More than 50 reporters were given awards in 21 categories.
A complete list of awards is at opcofamerica.org.
Sponsors of the dinner, paying $5,000 and more for a table,
included Pfizer, Schering-Plough, Siemens, DaimlerChrysler,
Ford, General Motors, MasterCard, Weber Shandwick Worldwide,
the Dilenschneider Group, Edelman, and most major news organizations.
news continued on next page)
Edition, May 9, 2007, Page 4
DUCKS WHITE HOUSE PRESS DINNER.
New York Times has decided to end its participation
in the annual White House Correspondents' Association annual
dinner amid growing concern about the chummy atmosphere
between the White House press corps and the Administration.
annual dinner has the president doing a comedy routine before
an appreciative audience.
columnist Frank Rich unveiled news that the NYT is opting
out of the event in his April 29 piece.
doesn't like the dinner because it reduces the role of reporters
to the role of "extras" in the White House's propaganda
Named Public Editor
Times has tapped Clark Hoyt, who headed Knight-Ridder's
Washington news bureau, for its public editor post.
64-year-old editor received kudos for KR's coverage of the
dubious reasoning put forward by the Bush Administration
for going to war against Iraq.
left KR last year following its acquisition by McClatchy.
Earlier, Hoyt served as KR's VP-news.
follows Daniel Okrent and Byron Calame in the PE spot, which
was established in `03. He assumes the post May 14, and
will serve for two years.
ABCS HALPERIN TO TIME.
Mark Halperin, who was
political director of ABC News, is shifting to Time
magazine on May 7 as editor-at-large and senior policy analyst.
The 20-year veteran of ABC plans to do some political consulting
for the Walt Disney Co. unit.
Halperin is founder of
ABC News' political memo, The Note, an online site for politico
junkies. The Note was launched as an internal daily political
tipsheet during the `00 elections, and was introduced to
the public in `02. At Time, Halperin will report to Richard
Stengel and Josh Tyrangiel, managing editor of the printed
mag and website, respectively.
Halperin spent the last
20 years at ABC.
TOMASKY GUIDES GUARDIAN'S
Micheal Tomasky has been
named editor of Guardian America, the website geared at
the U.S. market that will be launched in a few weeks by
the U.K.-based left-leaning paper.
He edited The American
Prospect from `03 to `06, served as chief political
columnist for New York Magazine and wrote for both
the Village Voice and New York Observer.
Tomasky said the Guardian
has a "great tradition, one of the greatest in English-language
He is that author of two
books: one deals with Hillary Clinton's Senate run in New
York and the other on the history of progressive politics.
Rayman, an investigative reporter for Tribune Co.'s
Newsday property, is joining the Village Voice on
He was at Newsday
for 11 years, working on stories about politicians, crime,
courts and disasters. Rayman also reported from Iraq.
MCCRACKEN EXITS PC WORLD.
Harry McCracken resigned
as editor of PC World after a dozen years at the
magazine reportedly over editorial differences with management.
C/NET News reported that
McCracken exited due to pressure from management to avoid
stories critical of advertisers.
McCracken says he had
a good run at PC World. IDG Communications, which publishes
the magazine, denies any pressure to spike stories.
PC World reaches 4.3M
readers a month, while its website attracts 6.8M unique
SOURCE FILES CHAPTER 11.
the "bible of hip-hop," has filed for Chapter
11 in U.S. bankruptcy court in Manhattan. It blames shoddy
business practices by former management as the reason for
its financial downfall.
Source Entertainment CEO
Jeremy Miller said the company has been struggling under
a cloud of negative publicity since ex-executives were charged
with the misuse of corporate funds a few years ago.
The company plans to re-emerge
from Chapter 11 as a vibrant reorganized entity.
INKYS GORDON SAYS BYE.
Anne Gordon, who was managing
editor of the Philadelphia Inquirer for the past
five years, has decided that it is time to do something
She is joining the investment
firm of Dubilier & Co. to buy, build and manage media,
technology and entertainment companies.
In her departure memo,
Gordon calls Brian Tierney, the ad/PR exec that led a buyout
group for the Inky, a "passionate entrepreneur"
who "cares very deeply about the success of this company."
Though the Inquirer has
suffered cutbacks, Gordon believes it still retains a "deep,
deep well of journalistic experience."
YAHOO! BUYS RIGHT MEDIA.
Yahoo!, which is reportedly
being pursued by Microsoft, is paying $680M to buy the remaining
80 percent stake in Right Media, a firm that runs an online
CEO Terry Semel said the
deal creates the "industry's most open, accessible
and vibrant advertising marketplace, which will help democratize
the buying and selling of digital advertising."
The acquisition is an
"important step in our long-term vision to build the
industry's leading advertising and publisher ecosystem,"
according to a statement from Semel.
Yahoo is facing pressure
from Google, especially in the wake of the No. 1 search
giant's $3.1B acquisition of DoubleClick.
The Sunnyvale, Calif.-based
company acquired its 20 percent stake in RM in October for
$40M in cash/stock.
is handling Yahoo's RM deal.
Edition, May 9, 2007,
OF PR FIRMS
ACQUIRES WEB SHOP.
ad and PR firm Riester has acquired D.C.-based digital and
Internet campaign shop Integrated Web Strategy. The two
firms had worked together on political campaigns in the
past, including the defeat of state Proposition 107, dubbed
the protect marriage amendment.
acquisition operates as Riester Integrated Web Strategy
as a division of the main firm and merged with its existing
interactive teams across Phoenix, Los Angeles and Salt Lake
Fose, president/CEO of IWS, takes the title of executive
director of RIWS. Current clients include John McCain for
President 2008, the U.S. Chamber of Commerce, and the National
Law Enforcement Officers Memorial Fund.
MARKET IS FERTILE FOR L/H.
& Assocs., New York, founded in 1984 by Keith Lippert,
who was joined later that year by John Heilshorn, says it
has made its mark by serving a segment of the public company
market that has been "traditionally underserved
companies with capitalization of $1 billion and less."
strategy has helped the pair to build the business to $10.4
million as of the end of 2007, making it the 17th largest
firm in the ODwyer ranking of independent firms and
fifth largest among financial firms.
building the business for more than 20 years without seeking
publicity for the firm itself, Lippert and Heilshorn decided
this year to join 134 other independent firms in publicly
documenting their numbers for the O'Dwyer ranking.
entire focus of executives at small and mid-cap companies
is growing their businesses, as it should be," said
Lippert. "But too often," he added, "they
do not understand the importance of consistently communicating
to both existing and prospective investors in the financial
community. This is where we excel in providing such guidance
communications are even more important now, says Lippert,
because of new laws and regulations such as Reg FD and the
stringent requirements of Sarbanes-Oxley. CFOs have to be
more knowledgeable than ever, he added. Advances in technology
have also increased the need for professional guidance,
New York, has created a new brand identity for the first
time in its 36 years. The firm also revamped its website
as part of the move toward a more contemporary look. ...Rochester,
N.Y., PR and marketing firm AdWorks
has changed its name to Gleason
PR. The umbrella
name for the company remains AdWorks. It is headed by Hill
& Knowlton and Burson-Marsteller vet Kerry Gleason.
is promoting the May launch of an advertising campaign from
matchmaking service Chemistry.com,
which takes a poke at competitor eHarmony.com.
Chemistry.com wants to "initiate a national dialog
about the nature of meaningful relationships," according
to Claire Varrelmann a WS staffer on the account.
Group, New York/FunMobility, mobile multimedia services,
for North American media and analyst relations, and MSearchGroove.com,
mobile industry think tank based in Germany.
Schwartz & Co., New York/MoneyShow.com, investing
education website; Nikko America, for PR for its Spykee
WiFi robot, and Harbrew Imports, marketer and developer
of alcoholic and other beverages.
Cumberland PR, New York/Lock Jaw Security, for launch
of a new home security product, and ShowerBow, for launch
of a shower curtain product.
PR Worldwide, New York/LexisNexis Group, as AOR for
its global comms. program following a review. Ogilvy had
handled projects for the company in the past.
Magrino Agency, New York/Grace Bay Club (Turks &
Caicos); Talisker Mountain, Utah real estate development
firm, and Windsor, (Vero Beach, Fla.) residential community.
The firm also recently managed an event for The Carlyle
Group to promote three properties.
Josephs PR, New York/Superior Diamond Cutters, retail
diamond supplier, to promote a new manufactured jewelry
Group, Waltham, Mass./ChoiceStream, mobile, TV, music,
entertainment solutions, for media relations, thought leadership
programs, vertical marketing, speakers bureau, and writing
Communications Group, Boston/Simon Property Group
Inc., shopping mall developer and owners, as AOR for PR
for 14 malls in Massachusetts.
Obdyke, residential roof and wall exterior building products,
for branding, marketing, and counsel.
Raleigh, N.C./TVG, Americas Horseracing Network, for
strategic counsel, crisis communications and PR support.
Thornburg Mortgage, adjustable-rate mortgage lender, as
AOR focused on boosting its affluent and exceptional
credit borrowers, along with financial comms.
BrandGroup, Indianapolis/Oxford BioSignals, U.K.
life sciences company that recently relocated to the U.S.,
Firm PR and Marketing, Las Vegas/ICE: Direct from
Russia, ice show, for local and national PR, and Bally Technologies,
for national PR and marketing for the companys 75th
Gardiner, San Diego/Woodfin Suites Hotels, for corporate
branding, and Bistro West, Carlsbad, Calif., eatery slated
for late May opening.
Calgary, Alberta/Stem Cell Therapeutics, for media relations,
corporate communications, and investor relations.
Edition, May 9, 2007, Page 6
CLICKS WITH UMBRIA.
Newswire has partnered with blog research company Umbria
to add a blog measurement tool to PRNs services.
capability, dubbed MediaSense Blog Measurement, allows PRN
users to track and analyze conversations sparked by a press
release or centered on a specific topic. It can also tell
if a discussion is gaining steam or fading out.
sees the move as an extension of its social media capabilities
that took a large step forward in January, when it aligned
with blog search engine Technorati. The company has also
allowed bloggers to access its media-only website and ProfNet.
PAINE EYES SOCIAL MEDIA.
PR measurement and services
company KDPaine & Partners has organized a social media
unit to focus on blogs, Second Life and like platforms called
True North Conversations. Paine, headed by Delahaye founder
Katie Paine, is based in Berlin, N.H.
The TNC practice has started
a blog for Coos County, coosconversations.com. Paine heads
the unit and said that media analyst Melinda Pinard is building
a team of social media experts.
BW COURTS NYSE COMPANIES.
Business Wire has inked
a marketing deal with the New York Stock Exchange which
gives NYSE issuers a special BW membership package.
The deal includes free
EDGAR regulatory filings and special pricing on services
BWs parent, Berkshire
Hathaway, is listed on the NYSE.
PRSA SEEKS PR MANAGER.
PR Society of America
is looking to fill its PR manager post left vacant by the
departure of Cedric Bess last month.
The Society wants a professional
with three to five years of PR experience and a B.A. in
PR, communications or journalism. Traditional PR duties
like press releases, letters, crisis communications, and
events support are part of the duties.
An ad posted on PRSAs
jobs website notes that the successful candidate will also
be charged with implementing new communications tools like
blogging, social networks, and Internet radio.
Bess was at PRSA since
2002. He has joined Wolters Kluwer Corporate Legal Services,
New York, as internal communications manager.
NBN MERGES OFFICES IN N.Y.
News Broadcast Network
has moved and consolidated its two New York offices in a
10,400-square foot national headquarters at 75 Broad Street
in lower Manahattan.
President Michael Hill
said personnel had been working in two New York offices
because of growth and acquisitions.
The new space has room
for 34 staffers. Contact numbers are the same.
Dobrzelecki, VP at CKPR, to GolinHarris, New York,
as a VP handling clients like Tums, GlaxoSmithKline Consumer
Healthcare, and Abreva.
Swadosh, VP-strategic comms. for Redwood City, Calif.-based
Ingres Corp., to The Dilenschneider Group, New York, as
a principal. He told O'Dwyers that he handled corporate
branding and comms. strategies for the open source software
company that he joined in Jan. 06. Swadosh went to
Ingres from S2 Communications, a corporate brand consultancy
that he co-founded in 00. Earlier, he held posts at
Georgeson & Co., GolinHarris and Makovsky & Co.
During his PR career, Swadosh took part in the landmark
bankruptcy filing of Manville Corp. and guided PricewaterhouseCoopers
as it unveiled its global brand positioning in the aftermath
of the Enron and Arthur Andersen implosions.
Fitzgerald, marketing and brand awareness manager,
Bella Collina, to Push, Orlando, Fla., as an A/E. She previously
directed marketing, brand awareness and PR for three Universal
Orlando hotels and was at Yesawich, Pepperdine Brown, and
Ferguson, account manager for Sard Verbinnen &
Co., to Cushman/Amberg Communications, Chicago, as a VP.
Earlier, he was at Citigate Comms. and began his career
in print journalism. Karyn
Odway, media strategist and former TV reporter, joins
C/A as an account director. She was an anchor and reporter
in Wisconsin for NBC and CBS.
Dardis, director of online marketing and special
events, United Performing Arts Fund, to Laughlin/ Constable,
Milwaukee, as an A/E.
Cornelius, president of Sprocket Communications and
former senior A/M at Turner PR, to DC Brands International,
Denver, as PR manager. The energy drinks company is preparing
a PR blitz for its Turn Left energy drink.
Wacker has left c3 Communications for an account
manager post at Allison & Partners, San Diego.
Sky Schutte, a PR consultant most recently in Italy,
to Playlogic Entertainment, Amsterdam, video game developer,
marketer, as corporate PR and IR manager.
named eight new partners across its operations.The senior
VPs include Dave Chapman,
director of Ketchum/West; Noam
Gelfond, business development, Washington, D.C.;
director, public affairs; Chris
Liu, GM, Hong Kong; Esty
Pujadas, director, global tech practice; Jean-Martial
Ribes, president, Paris; Andy
Roach, chief information officer and B2B tech practice
lead, and John Weckenmann,
director, N.A. corporate practice.
Reid to executive VP overseeing Waggener Edstrom
Worldwides global public affairs and corporate comms.
practices. Reid joined the firm in 2003 and founded its
PA practice. Dan Gallagher, who joined in 2004, was named
senior VP managing its research and discovery group.
Edition, May 9, 2007, Page 7
STANDS FOR ETHICS (contd
from page 1)
cally, he said, adding:
We all know that despite our good works it only takes
one misstep for the PR profession to be condemned.
Any individual who
is not honest or forthcoming in his or her work is simply
not practicing ethical PR, he said.
Murray spent most of his
speech describing the benefits that members receive including
the opportunity to take part in 43 on-site seminars during
the year and 10 on-demand courses that can be
taken any time.
are rated good or excellent by 85% of participants,
he said. A popular teleseminar is The Future of the
Research is being conducted
into how members perceive the organization and PRSA is also
looking to strengthen our relationships with the chapters.
PRSA will also be looking
at its e-mails to members in an effort to consolidate
them. PRSA wants to send less e-mail to
members, he said.
They receive more than
a dozen announcements a week about PRSA seminars and teleseminars.
New online software will
help members of the 19 sections to communicate better within
the sections, he said. A help desk has been set up to guide
visitors to the PRSA website and answer questions of prospective
Murray, whose topic was
New Media, New Messaging: PR, PRSA and the Future,
said the world of media communications has shifted
from a world of control to a world of community and conversation.
PRSA can help to provide a forum for that community.
Rhoda Weiss, the elected chair and CEO of PRSA, has yet
to address a chapter.
The research that PRSA
is conducting among non-members via the Southeastern Institute
of Research (4/25 NL) has been criticized by researchers
who say it has too much sales in it.
The ethics code of the
Council of American Survey Research Organizations, Port
Jefferson, N.Y., the dominant research organization, expressly
prohibits the use of surveys for sales or solicitation
purposes. SIR is not a member of CASRO.
PRSAs survey via
SIR has more than 50 positive statements about the Society
including that it is the leading voice for the PR
profession and that it is the embodiment of
ethical and credible PR.
PRSAs 19 sections,
its accreditation program, its awards program and its programs
that advance the PR profession through positive media
coverage are part of the survey. The survey also asks
what training programs recipients are using besides those
offered by PRSA.
Respondents are eligible
for two drawings of $200 each.
Research firms other than
SIR, who asked not to be mentioned by name, said surveys
mixing research and sales are common today but many research
firms will not do them.
Some consider it an abuse
of research that damages research in general.
EFFECTIVE PR CAN BE CHEAP
Len Saffir, who was executive
VP of Porter Novelli from 1986-90 and who founded the Trib
newspaper in New York in 1978 (which lasted about three
months), has authored PR on a Budget (Kaplan). It
provides advice for both PR pros and non-pros on how to
reach audiences via the media or directly.
PR strategies can
make or break your standing with customers, investors, employees
and other groups important to your business, he says.
Business owners who cant
afford the $3,000 or more a month PR firms charge can do
plenty of PR on their own, writes Saffir.
If an owner does have
enough funds for a PR firm, he advises going with small
or medium-sized firms and staying away from the giants.
He said he quit Porter
Novelli because Omnicom imposed a 25% profit quota and he
found himself spending too much time on new business rather
than working for clients. A small agency, he notes, may
be run by someone who billed $250 hourly at a big shop but
whose hourly rate is now only half that.
If you hire a big firm,
says Saffir, the most important thing is the person
who will be captain... one person with brains, common sense,
guts and know-how is better than 10 Ivy League drones.
The key to
good PR, says Saffir, is coming up with story ideas
that the media will find irresistible.
His biggest single
complaint about PR pros is that they pitch blindly,
without doing enough research into the reporters theyre
His experience is that
marketing people are not always accepting of PR. A client
once asked him to work with the marketing director. She
was not pleased to see me and, in fact, would not share
her plans with me. I was an outsider to her and she would
not acknowledge that I was a member of the team. It made
my job harder, writes Saffir.
The 242-page softcover
($18.95) advocates brainstorming among friends and business
associates as the best way to generate creative ideas. He
says he has participated in probably thousands
He urges businesspeople
to stay on top of general and industry news.
This not only makes businesspeople
better at brainstorming but allows them to react to current
events and tie in their products with local charities and
Saffir argues that PR
is worlds apart from advertising and that ad values and
measurements should not be imposed on PR.
Ad results are much more
quantifiable than PR results and managers should resist
the temptation to put a yardstick on everything PR does,
PR makes a substantial
contribution to strategic thinking and cannot be measured
by volume, he said. Good PR makes everybody
in the organization better at saying and doing things in
a way that enhances the public image of the organization.
An effective PR operation can make the difference between
survival and debacle when misfortune strikes.
Edition, May 9, 2007,
web editorial April 16 on the beheading of Imus
(4/18 NL) was the most accessed story on odwyerpr.com
during April, an indication of interest in this brouhaha.
No. 2 was the commentary on the Imus firing by D.C. counselor
Richard Levick, who said the day of broadcast shock
artists is over.
Imus is now fighting back,
noting that his contract demanded that he be controversial
and that it had a one-bite clause, meaning he
could make a mistake once before getting canned (page 2).
Journalists we talked
to at the Overseas Press Club dinner April 26 were flabbergasted
at the mob psychology that engulfed Imus. It was a bad day
not only for Imus but for all journalists and especially
those who used his program as a platform and failed to come
to his aid. One of the raps on journalists is that they
can be treacherous and disloyal. With friends like Frank
Rich, Tom Friedman and Tim Russert, Imus didnt need
enemies. We blame this ruckus on Rutgers president Richard
McCormick, who should have met with Imus right away instead
of waiting till he was fired. McCormick joined others in
hurling epithets such as racism, sexism,
disgusting, disgraceful, extremely
hurtful, etc. Schools are supposed to be thoughtful
institutions. Playing to the mob was marketing, not PR.
The NYTs Nick
Kristof (page 3) says journalists, although being shot at
with real and figurative bullets, should cover big,
difficult issues. We agree...U.S.
News & World Report is one of the few media
that have focused on the eight officials (including PR pro
Larry Hincker) who held up news of the Virginia Tech shooting
for two hours and 11 minutes after the first 911 call came
in at 7:15 a.m. The eight did what committees mostly dodefer
accessed story on odwyerpr.com
was PRSA/NY president Barbara Burns demanding that
the PR industry reject the vote by a U.K. PR audience that
occasional lying is necessary if PR pros are
to keep their jobs. She called on PR pros to live up to
of telling the truth, as the Virginia Tech tragedy indicates,
is the speed at which it is told. The delay in telling the
truth at VT arguably cost 31 additional lives..the
VT tragedy has put U.S. colleges in the limelight.
USNWR says there are 17 million college students. There
are 3,800 four and two-year colleges and 280 of them have
PRSSA chapters with a total of 9,000 members. These low
numbers indicate the great bulk of colleges do not accept
PR as a legitimate area of study. This is a fact that must
be faced...what most
disturbs us about PR academia is the failure of any professors
or grad students to probe such difficult topics as the ad
conglomerates buyout of so many PR firms, the increased
influence of marketing on PR, the finances and governance
of PR trade groups, etc. Most of the PR texts we see do
PR for PR rather than describe current market
conditions. Many of the professors are either
working for industry or hope to. The only serious PR thesis
we ever saw was by Steve Bomba, who revealed that Ivy Lee
(the same Ivy Lee who said the press should be cheerfully
served) was an admirer of Hitler, Mussolini and other big
men. Lee secretly did PR for Hitler in the 1930s,
resulting in the Foreign Agents Registration Act and earning
him the nickname of Poison Ivy in Congress...fifth
most popular odwyerpr.com
item was an editorial saying the Council of PR Firms,
now nine years old, practices almost no PR (it does not
have an open, non-discriminatory policy with the PR press)
and puts nearly 99% of its ad money into one publication.
CPRF membership has stalled at about 100 firms. More than
40 firms have joined and quit since 2001...the
fact that only 60 of the 1,100 members of PRSA/National
Capital showed up for lunch with new PRSA president
Bill Murray last week (page one) indicates there is little
interest in him. He has no background in PR and was not
even a member of PRSA. His statement that PRSA stands
for the ethical practice of PR shows he is unaware
of PRSAs chronic rejection of democratic practices
(including the motion by the Central Michigan chapter last
year to empower the Assembly); its 30-year denial of national
office-holding to 80% of members; its withholding of the
transcripts of the 2005-2006 Assemblies when members have
asked for them, and its selling of tens of thousands of
copies of authors works without their permission.
In a case rooted in D.C. itself, PRSA censured Summer Harrison
twice in 1989 for daring to ask PRSA to investigate the
day of PR advice four members gave CIA head Bill Casey during
the Iran/Contra scandal. Its about time PRSA pardoned
A group that New York
PR pros should look into is the Direct Marketing Club of
New York (DMCNY.org)
which draws 100 members to monthly lunches at the Yale Club.
PR is mostly marketing today and the DMCNY focuses on analyzing
audiences and finding ways to reach them. PR pros would
find many of the Clubs topics germane such as the
May 10 program on maturing consumers and emerging minorities
and their changing values, needs and lifestyles.
The Club, independent throughout its 80 years although there
is a national DMA, has a special on for new members at $95
(vs. the usual $125). There are 22 local DMAs throughout
the U.S. and none are obliged to pay dues to the national
group or take orders from it...PRSAs
abuse of its New York members is legendary. In the
early 1990s, more than 30 New York service firms, dissatisfied
with national conference exhibit traffic, organized the
PR Services Council to win better treatment.
PRSA, fearing it might occur to the services to run their
own conference in New York each year, killed the exhibit
hall in 1995. The Council itself promptly expired. The hall
was closed until 2000. New York-based PR pros and exhibitors
should take a page from what the DMCNY, NYWICI, American
Society of Assn. Executives and others have long done and
get out from under the expense and heel of PRSA national
whose heart and soul is far west of the Mississippi.