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Internet Edition, May 23, 2007, Page 1


Georgia has issued an RFP for its economic development/tourism PR account. The Peach State, which has worked with Manning Selvage & Lee in the past, is seeking proposals through June 15.

The work supports the state’s Dept. of Economic Development with strategic communications and crisis planning, news bureau, media training and overall PR to “strengthen the Georgia Brand.”

The state wants a firm with experience in tourism, business recruiting, and cultivating the music and film industries. Avon Thompson ([email protected]) is contracting officer for the PR RFP.

Copies can be downloaded from the state’s procurement website,


Qorvis Communications has added W. John Moore, a former senior VP at Hawthorn Group, as managing director in its public affairs practice.

Moore has worked in the energy and legal practices, dealing with coalition management, regulatory affairs and Supreme Court litigation. He spent 15 years at the National Journal as correspondent, senior editor and columnist and served as associate editor of Legal Times.

Michael Petruzzello, Qorvis’ managing partner, said Moore’s background in strategic communications and journalism was exactly what his shop was looking for.


Vonage, the troubled Internet phone company (2.4M subscribers) is looking to hire a VP-corporate communications.

The person will oversee 10 staffers plus outside agencies. The position reports to Vonage’s CEO. The company is based in Holmdel, N.J., which is 50 miles south of New York City.

Arnold Huberman Assocs. is handling the search. Details are at 212/545-9033 and [email protected].

Dena Merriam, vice chairman of Ruder Finn, was honored by Women's eNews as one of its "21 Leaders for the 21st Century, for founding the Global Peace Initiative of Women.

As vice chair of the Millennium World Peace Summit, Merriam brought 2,000 prominent religious and spiritual leaders to the United Nations General Assembly in `00, and another 500 religious, business and political leaders to Geneva in `02 on behalf of GPI.

Merriam was honored at a May 22 gala dinner at New York's Tavern on the Green.


DDB Public Relations handled media for Majestic America Line, owner of the Empress of the North paddle-wheeler that ran aground off the coast of Alaska on May 14.

More than 200 passengers were safely evacuated from the stricken vessel and transported to Juneau, where hotel accommodations were made.

David Giersdorf, president of MA, issued a statement to say that his company is “working closely with the Coast Guard to undertake a full investigation and assess the condition of the vessel.” The U.S. Coast Guard cutter, Liberty, attended to the Empress.

The Empress was on the second day of a seven-day cruise. The vessel started taking water about 15 miles southwest of Alaska’s capital.

The ship is the only overnight paddle vessel that cruises to Alaska. The boat also plies the Columbia River between Washington and Oregon.


Ogilvy PR Worldwide is repping Ports America, parent of the U.S. seaport that played the front and center role in the `06 political uproar over Arab control of key U.S. east coast shipping ports.

American International Group’s global investment group purchased P&O Ports North America from DP World of Dubai to settle the dicey matter. P&O was renamed Ports America. The insurance giant last month expanded its shipping holdings with the purchase of AMPORTS from Associated British Ports.

The WPP unit serves as PA’s Washington rep on trade, finance and security issues.


Edelman is replacing Ketchum as agency of record for Metavante, provider of banking and payment technologies to more than 8,600 financial services group, Chip Swearngan, Metavante’s VP-IR and corporate communications, told O’Dwyer’s.

Swearngan has just completed a review of five shops. That process was triggered by the planned spin-off of Metavante from corporate parent, Marshall & Ilsley Corp. Swearngan felt Metavante’s impending independence made it an ideal time to take a fresh look at PR.

Milwaukee-based M&I has $56B in assets under management. It is the parent of Marshall & Ilsley Bank, Wisconsin’s No. 1 bank with nearly 200 offices in the “Badger State.” M&I also has outlets in Florida, Arizona, Oklahoma, Minnesota and Nevada.

Swearngan said Edelman begins work next month.

Internet Edition, May 23, 2007, Page 2


Burson-Marsteller is working with Shell Oil president John Hofmeister as he travels the country to give Big Oil's picture of the nation's energy situation as U.S. gas prices ($3.03 a gallon national average) now top the highs posted in the aftermath of Hurricane Katrina.

Hofmeister visited a Sheraton Hotel in Richmond early this month to meet with a group of people that were selected by B-M.

He also traveled to Oklahoma City, Milwaukee, Montgomery, Denver, Charlotte, Louisville, Nashville, and Indianapolis so far this year.

Shell has posted Hofmeister's "How the U.S. Can Ensure Energy Supply for the Future" speech on its website.

Hofmeister tells audiences about Shell's commitment to education via its "" curriculum that the oil giant developed for middle and high schools.

Royal Dutch Shell earned $7B during the first-quarter, up a billion from the `06 period.


Don Nathan, a partner at Robinson Lerer & Montgomery, has left the firm after 16 years for the SVP/chief communications officer post at health insurance giant UnitedHealth Group.

Nathan had been serving as interim head of corporate communications since the end of 2006 for Minnetonka, Minn.-based UnitedHealth, which posted revenues for 2006 topping $70 billion.

Nathan was previously press secretary and speechwriter for then-Rep. Olympia Snowe, now Maine's U.S. senator, and earlier did issue work for Republican senate candidates.


Sloane & Co. engineered the merger of Cold Stone Creamery, the "ultimate ice cream experience company" with 1,400 independently owned franchise stores, and Kahala Corp., a top franchiser of quick-service restaurants.

The deal announced May 11 creates Kahala Cold Stone, a $1.1B annual revenues entity with 4,600 outlets in 15 countries.

Slone managing directors Anton Nicholas and Darren Brandt headed the PR team that included VP Amanda Cheslock and senior associate Alexander Gordon.

Nicholas told O'Dwyer's his firm was "brought in by Cold Stone to rep both parties and it continues to advise the combined company."

Coldstone CEO Doug Ducey is in charge of the merged company that is based in Scottsdale, Ariz. Kevin Blackwell, CEO of Kahala, is now overall chief strategist.

Kahala's brands include Blimpie (sub sandwiches), Great Steak & Potato Co., Johnnies NY Pizzeria, Taco Time, Surf City Squeeze, Ranch 1, Samurai Sam's Teriyaki Grill and V's Barbershop, five outlets to expand to 30 by the end of the year to offer a "uniquely masculine barbershop experience."


Alaska may spend $500K for a PR campaign to build support for construction of the Knik Arm Bridge, according to various media reports in the "Last Frontier State."

Henry Springer, executive director of the Knik Arm Bridge and Toll Authority, believes a firm is needed to overcome hurdles facing the project.

Those obstacles include required approvals from the National Highway Administration and Nation Marine Fisheries Services, an entity concerned with the shrinking number of beluga whales in Cook Inlet, plus some public interest groups.

Springer says the Knik Arm project has been criticized but "not attacked." Anchorage's Northwest Strategies and Marketing Solutions are the firms that have responded to the RFP that calls for surveys, speakers bureau and media relations.

The $600M Knik Arm Bridge will connect Anchorage with the 230 people two miles away in Port MacKenzie, a deepwater port that used to serve Alaska's mining industry, but has been largely abandoned.

The Knik Arm Bridge was famously ridiculed in the Senate during `05 as one of Alaska's "Bridges to Nowhere."

The other "pork barrel project" was the "Gravina Bridge" connecting Ketchikan's 8,000 residents with the 50 souls on Gravina Island. That proposed span would eliminate the need to take a seven-minute ferry ride to "Ketchikan International Airport" that is located on the island.


Iowa has issued an RFP to pitch the benefits of attending its three state universities in Iowa City, Ames, and Cedar Falls.

The PR firm is to increase awareness of the schools among families of middle and high school parents and outline the "best ways to prepare for success in higher education," according to the document.

Another goal: pitch the media and taxpayers about the "importance of public investment" in the system.

The three schools have a combined enrollment of 67,700. The PR campaign also will promote Iowa Braille and Sight Saving School (Vinton) and Iowa School for the Deaf (Council Bluffs).

Deadline for bids is May 28. Final presentations are set for the week of June 11. Works begins July 1. There are two one-year renewable options. The budget has not been set. Gary Steinke, executive director of the Board of Regents, has information at 515/281-3934.


Rick Anderson, senior VP and partner in the corporate and business communications group at Fleishman-Hillard, New York, has joined The Torrenzano Group as managing director.

Also managing director at Torrenzano is Al Bellenchia, who joined early this year from F-H where he headed the financial communications practice for four years. He also led F-H’s New York Corporate and Financial Communications Group.

Internet Edition, May 23, 2007, Page 3


Omega World Travel, Fairfax, Va., following a jury trial, was awarded $2.5 million in damages in its defamation suit against Mark Mumma of Oklahoma City, Okla.

Mumma had accused Omega, one of the five biggest travel agencies in the U.S. with 1,200 employees and 200+ offices, of sending him "spam."

Omega sued after he continued to make the charge despite requests not to do so.

The Jan. 5 Time magazine, the inaugural issue under its new format and Friday publication date, described Mumma's charges in a full-page article headlined, "A Spammer's Revenge."

Following a protest by Omega, Time pulled the story from its website and in its Feb. 5 issue issued its "regrets" for "not making it clear that ‘spammer' is merely an allegation by Mumma and that the company's 11 e-mails to him had complied with federal anti-spam laws."

Author of the article was Reynolds Holding, who covers legal topics for Time. Omega called the article "stunningly irresponsible."

The jury gave $500,000 in compensatory damages and $2 million in punitive damages to Omega, its website, and company founder Gloria Bohan.

John Lawless, staff lawyer of Omega, said he expects Mumma to file a motion for a reduction in damages, a motion for new trial, and one to set aside the verdict.

The website "Direct" of Penton Media said the legal action has reportedly left Mumma in tens of thousands of debt and that "Omega will not likely see even a fraction of the money" (awarded by the jury).

Mumma had originally threatened to sue Omega unless it paid him $6,250. When Omega refused, postings on Mumma's anti-spam websites, including, accused Omega of spamming.

An Oklahoma appeals court last month upheld a lower court's ruling disallowing Mumma's suit against El Chico Mexican Café for three e-mails Mumma allegedly got from it.


Discovery Communications is closing its 103 stores by the end of the year to concentrate on its e-commerce and t-commerce (TV sales) operations. The move reduces DC's overhead 25 percent or 1,000 people. attracted more than 12M unique visitors in '06, plus DC moved product through partnerships with and eBay.

Sales this year are up nearly 150 percent, the company reports, driven in part by its Planet Earth DVD, the best-selling title in DC's history.

CEO David Zaslav called the company owned and operated brink and mortar storefronts "cost-intensive and complicated."

The company will continue its ties to Toys "R" Us, which markets the "Animal Planet" line, and Hudson Group, which runs DC Airport Stores in the U.S. and Canada.

DC's cable programming reaches 1.5B billion viewers in 170 countries.


Time Warner's AOL unit has acquired Boston's Third Screen Media, which specializes in delivering ads to mobile phones. TSM will run as an independent unit in AOL's operation.

Tom Burgess, founder & CEO of TSM, says hooking up with AOL will give clients a "comprehensive suite of interactive advertising solutions."

The U.S. mobile ad market was projected at $420M at yearend 2006. It is expected to be near $5B by 2011.


Forbes Inc. has suspended publication of American Heritage, which has a circulation of 350K.

Richard Snow, editor, says AH has been hurt by the overall decline of the general interest magazine category.

Forbes purchased AH, which was launched in '54, eleven years ago. The magazine of U.S. history began with a no-ad policy. It began accepting ads in '82.

During its heyday, AH had more than 400 employees working on a thriving direct mail and publishing business. AH now has four staffers.

Forbes' decision to put AH on ice was announced the same day the U.S. officials reported that high school seniors tested very poorly on basic facts about American history.

AH retains its website.


John Roberts, the former CBS anchor-in-waiting now CNN staffer, told Broadcasting & Cable that TV has its hands tied when it comes to reporting in Iraq.

While the ongoing chaos in Iraq restricts the movement of journalists, Roberts said Americans could not stomach the pictures of death and destruction even if reporters had access to those scenes.

If news programs aired the footage of what is really happening in Iraq, they would either have no one watching because people couldn't stand to see the pictures or the newscasts "would get so many letters of complaint that some organization would come down on us to stop," said Roberts, who was once tipped to succeed Dan Rather, and co-hosts "American Morning" on CNN.

As a newshound, Roberts says he is happy at CNN. He told B&C that despite the "perceived power and glory" of network TV, they are "not putting that much on the air." CNN, he added, offers a "tremendous opportunity to roam the news universe."


Damon Darlin, who joined the New York Times two years ago to write its "Your Money" feature for the Saturday paper, has been named technology editor of the "Business Day" section of the paper.

Prior to the NYT, Darlin was senior editor at Business 2.0, a Time Inc. unit, and managing editor at U.S. News & World Report, where he handled its popular "news you can use" section. He also wrote for Forbes and the Wall Street Journal.

Darlin will work closely with David Gallagher, deputy tech editor.

(Media news continued on next page)

Internet Edition, May 23, 2007, Page 4


Primedia is selling its stable of 70 enthusiast magazines to Source Interlink Cos. in a $1.2B cash deal.

The collection of titles includes Motor Trend, Surfer, Snowboarder, Soap Opera Weekly, Hot Rod and Lowrider.

Primedia's enthusiast media group also owns 90 websites, runs 65 events and markets 400 branded products. The EM group generated $525M in fiscal `06 revenues.

Steve Parr, president of Primedia's EM unit, will continue to lead the operation under SI chairman Michael Duckworth.

SI is a leading provider of merchandising and fulfillment services for home entertainment products. It serves more than 11K retailers in North America.

The Primedia deal is expected to close during the summer.

SI is owned by California billionaire Ron Burkle. He made an unsuccessful bid for Knight-Ridder and is willing to purchase the Los Angeles Times in the event that going-private Tribune puts that trophy property on the auction block.


Thomson Co., which is merging with Reuters in an $18B deal, has agreed to sell its Thomson Learning unit to private equity firms Apax Partners and Omers Capital Partners.

The $7.5 billion price will offset a chunk of the Reuters bill.

The Thomson businesses include brands such as Gale, Wadsworth, Delmar Learning, Brooks/Cole and South-Western.

The Stamford, Conn.-based company announced its intention last October to withdraw from the higher education market.

The deal is expected to close during the third-quarter of this year.


Susan Goldberg is exiting the San Jose Mercury News for the editor slot at The Plain Dealer in Cleveland. She is taking over for the retiring Doug Clifton.

Carole Hutton moves up to the executive editor position in San Jose. She was VP-community newspapers for the California Newspaper Partnership, which puts out the Merc.

Goldberg begins in Cleveland on May 29.


Bill Bell, a New York Daily News reporter and columnist for 25 years, died of cancer on May 13. He was 75.

He retired from the News with a "farewell column" on April 8. DN publisher Mort Zuckerman called Bell the "embodiment of DN journalism," one who "captivated the spirit of a real city newspaper."

Bell wrote a religion column for the paper under the byline Charles W. Bell.


Wolfgang’s Vault plans an online revival of Crawdaddy!, a weekly rock magazine started in 1966 by Paul Williams that is considered the first U.S. magazine of rock criticism.

Williams will serve as the advisory editor for the online counterpart, which the publisher says will remain “true to the integrity of the original publication... committed to writing and reporting that will offer a literate, existential look at music as the centerpiece of cultural analysis; as an art form that reflects our society.”

New issues will be published weekly on Wednesdays at

Features include a music news blog, profiles, features and interviews with artists from the ‘60s to the present, along with social commentary.

Jocelyn Hoppa is editor-in-chief.

Crawdaddy was named after the Crawdaddy Club in Richmond, England, where the Rolling Stones made their debut.

5W PR is handling the launch.


Virgin Mobile USA has created an interactive mobile music magazine called Headliner to dish news, charts, concert dates and features to its 4.6 million customers.

The venture is also a platform to build on Virgin’s 14.8M ringtones sold last year.

The downloadable application is subject to subscription charge of $2.95/month. A 14-day trial is being offered. Virgin claims to be the nation’s leading wireless youth network.

CooperKatz is helping Virgin spread the word on Headliner.


Ty Pennington, the host of ABC’s “Extreme Makeover: Home Edition” who last week made headlines for a DUI bust, is launching a decorating and remodeling magazine.

The title, Ty Pennington At Home, is published by Hachette Filipacchi Media U.S. and hit newstands on May 15th.

Hachette plans to follow the first issue with quarterly distribution next year.


B2B media company PennWell Corp., has acquired LEDs Magazine, a digital publication and website covering the technology and applications of light emitting diodes (LEDs).

Tim Whitaker, who founded the magazine in 2004, joins PennWell as publisher/editorial director. He remains based in Bristol, U.K, and reports to Christine Shaw, senior vice president of PennWell's Optoelectronics Group based in Nashua, New Hampshire.

PennWell president and CEO Robert Biolchini said that the LEDs market will grow from $4B in 2006 to more than $9B by 2011.

Internet Edition, May 23, 2007, Page 5


Joele Frank, Wilkinson Brimmer & Katcher is guiding Bausch & Lomb as the 154-year-old lens maker goes private in a $4.5B buyout deal packaged by Warburg Pincus.

B&L CEO Ron Zarrella says a private B&L will have greater flexibility to focus on its long-term strategic plan. He rejoined the company in '01 after serving at General Motors North America.

B&L has recently been battered by product recalls and the need to restate earlier financials. The company announced May 10 that its first quarter results have not "yet been finalized" due to the "significant time and effort" needed to close the books on '06.

The company anticipates first-quarter sales of about $580M, up six percent over the '06 performance. It projects full-year sales of $2.5B. WP's $65 a-share offer represents a 26 premium over the average price that B&L shares traded over the past month.

Matthew Sherman and Andrea Salas are working B&L for JFWB&K.


Alan Metrick, managing director for The PR Consulting Group and a veteran crisis pro, has opened his own solo shop in New York.

Metrick, known as Max, said he’ll handle corporate and non-profit clients focused on message development, audience analysis, crisis planning and response, and litigation communications.

Metrick was a founder of TPRCG and left for a six-year stint to direct communications for the Natural Resources Defense Council. Earlier, he was a partner at David M. Grant & Partners in New York.

Alan Metrick Communications is affiliated with San Francisco-based Underground Advertising.


The Washington-Baltimore Newspaper Guild, which represents 500 staffers at the Baltimore Sun, has hired Weber Shandwick to make its case before the financial and media communities. Mike Hill, who heads the Guild's Sun unit, anticipates tough negotiations with Tribune Co. as the union's contract expires June 24. The Tribune has been in a "downsizing mode," and is in the process of going private under real estate investor Sam Zell in a deal pegged in the $8B range.

Hill wants WS to avoid pitching the negotiations in the usual "us vs. them" way, depicting a tussle between workers and management.

He wants the Interpublic firm to show that Sun staffers are fighting to preserve both their and the paper's future.

WS' Baltimore office, which is headed by Kevin O'Keefe, handles the Guild's business.

Correction: Luckie Strategic Public Relations, Birmingham, Ala., was left out of the travel specialty PR firm rankings published in April. The firm reported $108,000 in fee income for travel work, placing it at No. 30 nationally.


New York Area

CooperKatz, New York/DialAmerica, telemarketing, for a national marketing and PR campaign, including support of its 50th anniversary.

Russo Partners, New York/OrbusNeich, medical devices, for a corporate comms. and physician-awareness program in Europe, Asia and the U.S.; LifeCycle Pharma A/S, for U.S. financial comms., and S*Bio Pte., biotech, for global corporate comms. RP is the former Noonan Russo, which split from Euro RSCG Life PR with the purchase of RP assets by former CEO Anthony Russo and members of the unit’s management team this month.

Trylon SMR, New York/Pearlfinders, business development firm, as AOR for media relations.

Weber Shandwick, New York/Nortel, as global AOR for PR following a review. Lois Paul & Partners had the North American account since 2002.

5W PR, New York/Star Room, Hamptons event venue and nightclub, for media relations and special events marketing.

Smith & Jones, Troy, N.Y./The Troy Redevelopment Foundation, for a marketing program for the city, following an RFP process.


Duffy & Shanley, Providence, R.I./Aqua-Leisure Industries, swim gear and pool games, for PR and marketing for a new product line, First Fitness.

C. Paul Luongo Co., Boston/Dagwood’s Sandwich Shoppes, for national PR; DK Brede Investment Management Co., for local/national PR; Newbury College, for an advertising campaign, and, for national PR.

Racepoint Group, Waltham, Mass./Neoware, thin client computing, for PR support including messaging, media and analyst relations, and writing. Sister RG unit, Digital Influence Group, is developing a new website for the company.
Strategic Communications Group, Silver Spring, Md./North America by Lagan, CRM human services, as AOR for North American PR.

Hauser Group, Atlanta, Ga./SouthStar Energy Services, dba Georgia Natural Gas, as AOR for marketing and advertising.

Fry|Hammond|Barr, St. Petersburg, Fla./H. Lee Moffitt Cancer Center & Research Institute, for PR, brand management and advertising in Florida and nationally.

Push, Orlando/Hurricane Grill and Wings, restaurant chain, as AOR.


JB Chicago, Chicago/Oakton Community College, as AOR for integrated marketing on a one-year contract.


Bender/Helper Impact, Los Angeles/, for a media relations campaign.

JS2 Communications, Los Angeles/MBT Physiological Footwear, as AOR for U.S. PR. The firm’s New York office assists.

Pollack PR Marketing Group, Century City, Calif./, online real estate resource, as AOR.

Internet Edition, May 23, 2007, Page 6


VMS and consumer/retail intelligence company The NPD Group have partnered to report on the fragrance industry.

Editorial and advertising analysis by VMS is coupled with NPD’s FragranceTrack data to track spending by company and brand in the sector, and to paint a picture of how ad spending affects brand awareness, image, and editorial coverage.

The service is syndicated and the fruit of a collaboration between VMS and NPD was announced in 2006. The two companies said they plan on partnering on similar offerings for other vertical markets.


The Mutual Fund Education Alliance is calling for entries for its annual Star Awards for mutual fund companies.

The competition honors investor communications, education, e-commerce, marketing and community service among the sector. Twenty-eight awards categories are divided into three classifications based on assets under management. Deadline for entries is July 10. Winners are announced at a dinner in October in Chicago.



Poor customer experiences continue to be a source of bad PR for companies, according to a survey from The Verde Group and Wharton School of Business.

The study found that one in three customers spread negative word of mouth about their shopping problems, with each person telling an average of four others.

The firms contacted 1,000 shoppers to find that being ignored by salespeople is the number one thing they talk about when complaining about a store to other people. One-fourth of those queried said they have been “totally ignored” and another 20 percent said they can’t find a salesperson when they need one.

Sixty-six percent of shoppers at large chain stores like PetSmart or Best Buy reported problems with sales associates, while a quarter of shoppers said they can’t find an associate when they need one.

Younger shoppers were more likely to report problems, according to the study. “Our goal was to find out what annoys American consumers most when they shop and the answer came back loud and clear: salespeople,” said Verde Group president Paula Courtney.

The study found that U.S. retailers lose six percent of their shoppers due to lack of help.


Angela Mendola, national product manager for PR Newswire’s Feature News Service, has joined competitor Business Wire as manager of strategic products.

She reports to co-chief operating officer Phyllis Dantuono and is charged with marketing consumer feature services that “go beyond wire delivery” and embrace new technologies for the company.

Mendola has worked in the newswire space for 15 years after five years in the promotions department at Capital Cities/ABC.



Paul Colford, media columnist for the New York Daily News and Newsday, to The Associated Press, New York, as director of media relations. Colford penned the “Hot Copy” media column and was a reporter for the News since 2000. He was previously with Newsday for 20 years, serving as assistant editor, features writer, and media columnist.

Keith Pillow, PR manager for Thomson’s Services division, to Abelson Group, New York, as a VP. He previously ran KRP Communications and was Americas PR manager for Dassault Systemes, in addition to stints at Fleishman-Hillard and Shandwick. At Abelson, Pillow is charged with heading a new enterprise hardware and software practice called EnterPRiseDirect. John Angelo, senior comms. manager for AOL, joins as a director. He was previously with TSI Communications.

Renee Young, former VP of daytime publicity at CBS-TV, to Child’s Play Communications, New York, as a VP. The firm also promoted Van Scott to A/E.

Diane Cullo, former exec. director of the White House Initiative on Tribal College and Universities, to Strat@comm, Washington, D.C., as a VP.

Rick Lyke to director of PR and public affairs for Eric Mower and Associates’ southeast offices in Charlotte and Atlanta. The senior partner has been with the firm for 23 years.

Elizabeth Gianini, chief of staff to Orlando Mayor Richard Crotty, to The Burnham Institute for Medical Research, as VP of external relations for its Lake Nona, Orlando, location. Gianini was director of public affairs for Foley and Lardner in D.C. and former deputy chief of staff and assistant U.S. Trade Rep. in the Office of the U.S. Trade Ambassador.

Michon Ellis, director of global comms. at McDonald’s, is now managing partner at LimeGreen Productions video shop in Chicago. Ellis spent the last eight years at the fast-feeder responsible for programs with the Olympic Games, World Cup Soccer and partnerships with Destiny’s Child.

Norma Dunn has moved from Aquila to bankrupt Calpine Corp. as VP of external comms. to pitch the company’s renewable and low-carbon energy. Dunn, SVP of comms. at Aquila, takes over for SVP Richard Barraza, who resigned effective later this month. Dunn is based in Houston for the Chapter 11, California-headquartered power supplier. Calpine said a key part of her role will be expanding awareness of its low-carbon, natural gas and renewable power capabilities. Dunn, a CPA, earlier was SVP of corporate comms. and government affairs for El Paso Corp. Barraza had been with Calpine since 1986.

Ashley Cohen, account director, 104 West Partners, to GroundFloor Media, Denver, as senior PR manager. She was previously marketing and communications director for Tehama Sportswear, Clint Eastwood’s clothing line, and A/E for Metzger Associates.

Mark Corbae, who headed his own San Diego-based firm, Corbae and Co., to MWW Group, Irvine, Calif., as a senior VP and GM of its Irvine office.

Internet Edition, May 23, 2007, Page 7


Amazon lists several hundred articles from PR Quarterly for sale at $5.95 each, causing at least one of the dozens of authors of such articles to seek contact with PRQ and Amazon about the offerings.

The Amazon website says the articles are "available for download now" and that an article "ships from and (is) sold by"

An Amazon spokesperson said it relies on publishers to obtain proper clearance from authors.

The Amazon site says the articles are "distributed by Thomson Gale."

Thomson noted to this website that it sold its education unit for $7.75 billion last week to Apax Partners, a private equity firm, and Omers Capital Partners, pension plan manager. The unit known as Thomson Learning was also sold.

Linda Morton, Ed.D., professor emeritus at the Gaylord College of Journalism of the University of Oklahoma, who operates the website, says she only gave PRQ the right to publish her article once and was shocked to find that 38 articles of them were for sale as of May 14 not only via Amazon but through a number of other websites including,, and

A check of found that many of the Morton articles have been removed, but several remain. One service was offering 1,017 PRQ articles for $800.

Morton, the author of Strategic Publications: Designing for Target Publics, published in December, 2006, by Best Books Plus, told Amazon in a letter that only she and Best Books Plus, which she owns, are authorized to release the copyright for any of her works.

She said her lawyer says that anything of hers published in PRQ after 1986 is copyrighted and PRQ would need a legal transfer of rights to sell or distribute them in any manner. "They have no such document," she said. She also notes that most of the material in the articles are in the first or second editions of her book and are copyrighted that way.

Morton is demanding that all her articles be removed from Amazon or any other site.

50 Articles of Ron Levy Listed

Fifty PRQ articles by Ronald Levy, founder of North American Precis Syndicate, are listed for sale on as are 34 articles of E. W. "Bill" Brody, professor of PR at the University of Memphis.

Also being offered are 14 articles of John Budd, New York PR counselor. Budd said he did not mind if PRQ sold his articles because he wrote them for "the publicity." If PRQ can create more visibility for him by selling the articles on Amazon or elsewhere, he has no objection, he said.

Morton created the "Matrix Marketing Segmentation Process" and writes frequently about reaching targeted markets.

Many of the writers for PRQ are PR professors since publishing articles is mandatory for career advancement in the academic world.

Her column, "Segmenting Publics," has appeared in PRQ since the fall of 1998.

Elaine Newman, widow of Howard Hudson, founder of PRQ and who currently operates the publication, has not responded to phone calls or e-mails.

She told Morton in an e-mail that PRQ has a company that handles the sale of rights to articles published in PRQ for "educational reproductions, etc.," but that PRQ is not "selling your articles online on Amazon or other sites."


The comPro Executive software of Digital Management of Switzerland changed the PR practice of Tanzania from an "information" model to one of "dialogue," the World PR Festival in Cape Town, South Africa, was told May 15.

Mindi Kasiga, of the Office of President Jakaya Kikwete of Tanzania, said the communications practice of the country has been "radically restructured" over the past five years with the assistance of the software developed by Digital Management, Switzerland. An audit of the PR setup was first conducted by Burson-Marsteller.

Kasiga said the software was created by Prof. Gherard Butschi, who teaches PR and who is also a PR entrepreneur.

The 26 ministries of Tanzania, an East African country with a population of 37 million, which have 50 PR professionals, are now better able to coordinate and measure their activities, said Kasiga.

"We have passed from the need to know to the need to share," she told the 250 PR people from 22 countries who attended the Festival.

comPro Executive, says DM's website, "is a software platform configured to the specific needs of communication executives and their teams of communications specialists, enabling them to digitize communication management and enhance communication outcomes." It covers planning, implementation and evaluation processes and will "significantly increase return on investment in communication," the company says.

The Global Alliance for PR and Communication Management, sponsor of the Festival, has endorsed comPro Executive as an effective product.

PR Newswire Discusses Social Media

Colleen Pizarev of PR Newswire told how the Internet and social media may be used by small and medium-sized companies on a global basis. She provided case histories of such activity of Quadram, an e-business in Texas; Nvidia, a graphic video company based in Silicon Valley, and the Rock Paper Scissor World Society of Canada.

Success came, she said, from creative use of the Internet and search engine optimization. Pizarev described how to best use search engines.

PRSA chair and COO Rhoda Weiss described changes in global healthcare PR in recent years and said PR can be effective in any country as long as local mores and values are followed.

Lionel Zetter, president of the Chartered Institute of PR, U.K., described a campaign by the Westminister Council of London that improved census taking.

The next World PR Festival will be in London June 23-24, 2008. The Malaysian Institute of PR has asked to host the event in 2009.

Internet Edition, May 23, 2007, Page 8




The sale of bylined articles from PR Quarterly over the objections of some of the authors (page 7) raises the thorny issue of copyright.

O’Dwyer legal columnist Gavin McElroy of Frankfurt Kurniut Klein & Selz says, “The author of an article owns the copyright unless the author was an employee of the publisher.” Only the owner of the copyright can use or give permission to a third party to use or publish the article, he adds.

“Distributing an article over the internet would normally be a clear violation of the copyright laws and subject the publisher/distributor to damages including return of profits and potentially statutory damages and legal fees,” he said. The O’Dwyer Co. has long been told to obtain a signed release from any bylined authors.

Author Linda Morton has staked a claim to profits made thus far by PRQ in the sale of her works via the Internet. Some of the other PRQ authors are also objecting to this practice.

They will have to form a committee to ask Elaine Newman, widow of PRQ founder Howard Hudson, who now operates PRQ, to reveal the profits that have been made and either to stop the sale of the articles or share the income.

Obtaining any sort of deal is going to be difficult. Legal action costs tens of thousands and many of the authors are impecunious professors writing under the lash of “publish or perish.” Some well-heeled PR pros have told us they don’t mind PRQ making money. PRQ ($65 yearly), once had several thousand subscribers but the USPS statement in its 50th anniversary winter 2005 issue showed circulation of 840. It had one ad. PRQ ad directors told us they pitched the big PR firms for years without result. PRQ is yet another casualty of discrimination against most PR publications except one by the major PR firms. Another factor in PR publishing is that for many PR pros the “PR trade press” is the monthly Tactics and quarterly Strategist of PRSA. The 22,000 circulation of each is nearly four times that of any other PR publication.

The classic copyright case in PR is the sale of hundreds of thousands of copies of authors’ works without their permission by PRSA over a 19-year period ending in 1994. PRSA sold packets of copied articles at up to $55 each with a gross profit of about $200K in the last few years. Volume was about 3,800 packets a year. Twelve authors hired a lawyer and asked PRSA for a share of the income. PRSA said it owed them nothing since its library had the right to send out one copy of an article as long as it was retrieved. The O’Dwyer Co. purchased 11 loan packets that contained 52 O’Dwyer articles totaling 90 pages.

Second most copied publication was PRQ. Some of the same packets were sold to different parties at the same time. The dispute raged three years and cost PRSA about $70K in legal bills. The 1996 board apologized to the authors and said the matter was closed. The 1995 Assembly told the board to investigate and report to it on this but the Assembly’s request was ignored.

More than 1,000 journalists have been killed in war zones or assassinated in the past 10 years (5/9 NL). The more popular device used against reporters is lawsuits aimed at bankrupting them. The Committee to Protect Journalists says that in one country alone (Brazil), criminal and civil defamation lawsuits against the media “have numbered in the thousands over the past five years.” Aboubakr Jamai of Morocco this year was sued right out of his country and into the U.S. where he now lives in Boston. Jamai, publisher of the weekly Le Journal Hebdomadaire, and a reporter were personally hit with fines totaling $354,000. Jamai told CPJ he faced confiscation of his wages and property. A Moroccan court ruled they defamed Claude Moniquet, head of the European Strategic Intelligence and Security Center, Brussels, when they questioned the independence of the Center’s report on the disputed Western Sahara.

This NL and publisher Jack O’Dwyer were hit with a $20 million defamation and copyright violation lawsuit by TJFR and its owner, Dean Rotbart, in 1994 after we covered a speech by Rotbart at the 1993 PRSA annual conference. He correctly said that the press is often influenced by news tips and ads but we pointed out that under the PRSA code such influence is not supposed to take place. He said he was not advising PR people to engage in such activities. A principal charge was that Jack O’Dwyer inaccurately covered the speech. PRSA, which videotaped it with two cameras for later sale, had perpetual, unlimited copyright to the speech but wouldn’t release it to O’Dwyer or print the speech itself (which would have let readers decide if the speech was inaccurately covered). Judge Thomas Martin of Federal Court threw out all the charges and called Jack O’Dwyer “a good reporter.” Legal costs for O’Dwyer were $80K+.

The CPJ feels that physical, legal and economic attacks on journalists are increasing in many parts of the world. New York Times columnist Nicholas Kristof told the Overseas Press Club April 26 that he was hit with three subpoenas last year, a first for him, and that he expects more reporters to wind up in jail. We have asked representatives of the CPJ and OPC if they know of any PR groups in the world showing any interest in the plight of journalists, who are on the receiving end of much organizational news and promotions. So far we’ve drawn a blank.

The CPJ website ( is a chilling recitation of tyrannies that either own the press outright (North Korea, Libya, Burma, Turkmenistan, Eritrea, Cuba) or tightly control it (Uzbekistan, Belarus, Equatorial Guinea). Assassinations, destruction of offices, jailings and lawsuits are common. Institutions in “civilized” countries don’t resort to such blatant behavior. But they can exert press control by refusal to deal with media deemed to be “unfair” and by economic reprisals of one sort or another.

--Jack O'Dwyer


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