The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, May 30, 2007, Page 1
REPLACES WS WITH B-M.
Government of Colombia, a key U.S. ally in South America,
has given its $300K a-year account to Burson-Marsteller.
WPP Group unit takes charge of Colombias effort to
iron out a free trade agreement with the U.S. and the Plan
Colombia operation, which covers U.S. military aid
and counternarcotics training.
Tappan, president of B-Ms Washington region operations
and chairman of its U.S. issues and advocacy practice, signed
the contract with Colombian officials.
work includes message development, creation of briefing
materials and arranging meetings for Colombias Ambassador
to the U.S.
Shandwick had been Colombias longtime PR firm.
Meszaros, who worked on the account at WS, told ODwyers
the firm wrapped up its business in January with the expiration
of its contract.
COUGHLIN GETS KEY AT&T
Cathy Coughlin, president
of AT&Ts Midwest unit, has been named senior executive
VP-advertising and corporate relations at that telecom giant.
She succeeds Karen Jennings, who retires June 3.
Coughlin has led the job
to win local government approvals for AT&Ts U-Verse,
the high-speed network that competes with cable companies.
Jennings reports to AT&T
CEO Ed Whitacre, who also steps down next month. Randall
Stephenson, AT&Ts COO, is taking over for Whitacre.
AT&T is wrapping up
its massive rebranding programming as it changes the name
of its Cingular wireless stores to AT&T.
AT&T also is set to
kick off marketing of Apples iPhone cell phones in
June. Apple has tapped Cingular as the exclusive wireless
service provider for iPhone.
HEALTH PRO CATLETT JOINS GH.
Dave Catlett has joined
GolinHarris in New York as executive VP in its healthcare
He had been president
of Euro RSCG Lifes PR operation that is part of Frances
Earlier this month, Noonan
Russo regained its independence, splitting from Euro RSCG
Life to become Russo Partners.
Catlett made his mark
in the health arena as chief of Ketchums medical group,
counseling Searle, Abbott and Ciba-Geigy.
He reports to Jennifer
Cohan, managing director of the Interpublic units
Big Apple office.
DISSIDENT SHAREHOLDER SCORES
Ken Steiner, owner of
2,000 Interpublic shares, gained an impressive victory at
the companys May 23 annual meeting as 43 percent of
shareholders backed his resolution to give holders of 10
percent of its stock the right to call a special shareholder
The resolution was designed
to give shareholders the ability to move quickly in the
event of a major acquisition or restructuring. Currently,
a 51 percent vote is required to call a special meeting.
Steiner sponsored the
resolution because IPGs `06 corporate governance was
IPG CEO Michael Roth,
in his showdown with Steiner, admitted the company IPG faced
difficult times in the past, but is now positioned
to achieve its `08 turnaround goals regarding organic growth
and double-digit margins. IPG lost $514M from `00 to `04.
Roth joined IPG as chairman on July 13, 04. He became
CEO on Jan 19, 05.
Steiner said things at
IPG may be looking up, but the companys overall performance
over the past years has been pretty pathetic.
He asked why longtime directorsPhil Samper, former
Eastman Kodak vice chairman; Reg Brack, ex-Time Inc CEO;
Frank Borelli, former Marsh & McLennan CFO; and Jill
Considine, chairman of The Depository Trust & Clearing
Corp., a quartet with at least ten years of board servicestill
Steiner railed against
excessive compensation and golden parachutes
that reward failure rather than performance.
After the meeting, Steiner
said he was impressed with the support that his resolution
achieved, calling it a great vote.
He had hoped that IPG
shares would be currently trading in the $15 range. Its
stock is at $11.62 compared to a $9.27 close after the May
25, 06 session.
FORTUNE LAUDS TYLENOL PR.
The May 28 Fortune
magazine, in a full-page feature, said Johnson & Johnson
CEO James Burke's response to the Tylenol murders in 1982
"remains the gold standard in crisis control."
Burke could have tried
to "ride out the storm or simply reacted to the regional
problem," but he instead "went on the offensive,
launching both a recall of 31 million bottles of Tylenol
capsules and a massive PR campaign to inform the public,"
says the article by Jia Lynn Yant with "additional
reporting" by Eugenia Levenson.
(continued on page 7)
Edition, May 30, 2007, Page 2
PICKS UP SORRELLS LEGAL TAB.
Group has agreed to pay $1.6M for CEO Martin Sorrells
legal bill resulting from his libel suit lodged against
two former Italian staffers whom he charged were the brains
behind a smear campaign.
Oldworth, CEO of WPP's Buchanan Communications, told this
website the decision to pay the legal tab was made by the
ad/PR combine's audit committee. Sorrell did not participate
in that decision process.
an e-mail, Oldworth said the audit panel and WPP's chief
counsel carefully monitored litigation costs throughout
the trial. These costs were authorized by the board
as an integral part of broader legal actions, some of which
are ongoing, to protect the commercial interests of the
Group, wrote Oldworth.
stressed that the libelous blog that knocked the business
ethics and practices of Sorrell was deliberately circulated
to WPP employees, clients and competitors under the pretext
of genuine WPP communications.
said a BBC report that WPP was to pay $4.9M for Sorrells
suit is incorrect. The amount is not $4.9M, but $1.6M net
of settlement monies, according to the Buchanan chief.
business editor Robert Peston said most observers
had predicted the firm would split the bill with its
referred this NL to Oldworth for comment.
H&K DOES SAUDI-GE PLASTICS
Hill & Knowlton is
working with Saudi Basic Industries as the Riyadh government-controlled
company moves to buy GE Plastics for $11.6 billion.
H&K is speaking for
the company out of Houston, where its U.S. operations are
based. VP Bronwyn Wallace handles the account.
Known by the acronym SABIC,
the 31-year-old company is owned by the Saudi government
(70 percent) and private Gulf-area investors. It is aligned
with ExxonMobil and Shell and counts 200 employees in the
U.S., a figure that will expand to nearly 30,000 with the
addition of the GE unit.
GE tapped SABIC after
an auction. CEO Jeffrey Immelt, who headed the GE Plastics
unit earlier in his career, said the price and the Saudi
companys growth and innovation tipped the scales in
The deal is expected to
close by the third quarter.
OSTERBERG STARTS OWN SHOP.
Gayle Osterberg is exiting
the VP-corporate communications slot at the Motion Picture
Assn. of America to start her own Washington, D.C.-based
The former aide to Republican
Senator Don Nickles was hired two years ago by MPAA CEO
Dan Glickman, the former Democratic Congressman who served
in the Clinton White House.
The MPAA will be a charter
client of Osterberg's.
Glickman revamped the
trade group's government affairs shop on May 21 with the
addition of Daphna Peled, a key aide to Bryon Dorgan (D-ND).
Peled joins next month as VP/senior counsel for federal
affairs and policy.
REGAN GUIDES 'BUDDY'S COMEBACK.'
George Regan is handling the triumphant return
of convicted racketeer Vincent Buddy Cianci,
the former Mayor of Providence, who begins a life in the
PR arena when he emerges from federal prison on May 30.
The colorful Cianci, who
was a frequent guest on Don Imus' now-spiked radio program,
will assume PR and marketing duties at Bostons Fifteen
Beacon hotel, Regan's client.
He will have an office
on the ground floor of the 60-room boutique down the street
from the Capitol. The Fifteens restaurant, The Federalist,
is a favorite hangout for politicos.
Upon release from Fort
Dix, Cianci is to wear an ankle bracket and will be under
federal supervision until July 28. He will not be living
at the Beacon, but at a halfway house. Regan said some junkyards
are nicer than Cianci's future digs.
Reagan told the Boston
Herald that Cianci, who was sentenced to five years
in prison, made a mistake and has paid his debt to society.
Cianci is neither a murderer nor pedophile, pointed out
the well-connected PR man. The Heralds headline: Slammer
to glamour: 'Buddy' Cianci collars swanky Hub hotel job.
Regan praised Cianci's
effort to re-develop downtown Providence. He called 66-year-old
Cianci a superb marketer and someone who is
good in advertising and PR.
At the Beacon, Regan expects
Cianci to be front and center.
PODESTA GETS TOBACCO WORK.
Podesta Group, the well-connected
Democratic firm, is repping the interests of Miami-based
Dosal Tobacco Corp. regarding the Family Smoking Prevention
and Tobacco Control Act.
That measure re-introduced
Feb. 15 by Sens. Ted Kennedy (D-Mass.) and John Cornyn (R-Tex)
with Reps. Henry Waxman (D-Cal.) and Tom Davis (R-Va.),
gives the Food and Drug Administration authority to ban
smoking ads aimed at children. It also mandates that tobacco
companies remove hazardous materials from cigarettes.
The bill restricts the
ability to declare a cigarette as reduced-risk
without FDA approval.
DTC was born in Havana
in 1860. The Government of Fidel Castro seized its plant
in 1962, the year DTC relocated to Miami.
Its first made in
USA brand appeared in the early 80s, and DTC's 305s,
named after Miami's zip code, were launched in 2001.
Tony Podesta heads the
lobbying team that includes the firm's healthcare practice
director, Sharon Cohen. She was VP-government relations
at the Biotechnology Industry Organization prior to joining
Others staffers on the
account: John Scofield (ex-communications director for the
House Appropriations Committee), Andrew Kauders (former
aide to Jersey Democrat Sen. Bob Menendez) and Ann Marie
Polak (scheduler to former Republican Majority Leader Dick
Edition, May 30, 2007, Page 3
CONTINUE AT L.A. TIMES.
Los Angeles Times has launched a voluntary
and involuntary employee separation program that will
result in the loss of 57 staffers, according to Jim OShea,
editor of the Tribune Co. unit.
highly talented people are being cut during
this time of wrenching change at our paper and our
industry, he informed employees via a memo.
goal is to convert the staff into a vibrant multi-media
organization that breaks news on the web and explains and
analyzes it in the paper.
never-ending reports about the death of newspapers, OShea
doesnt buy it. We face a dim future only if
we refuse to change and do something about it.
road to the future is marked by creativity, flexibility,
innovation, great storytelling and smart editing,
S.F. CHRON TRIMS 25% OF STAFF.
The San Francisco Chronicle,
a Hearst property, is slicing 100 members of its 400-strong
news staff in a bid to save $8M a year. The cuts will be
completed by the end of the summer.
The paper, situated near
Silicon Valley, has been especially hurt by the growth of
free digital news.
A member of the Chron's
legal team in November testified that the paper was losing
MSNBC LEADS CABLE IRAQ COVERAGE.
MSNBC and CNN are devoting
more time to the Iraq war than Fox News Channel, according
to an analysis by the Project for Excellence in Journalism.
PEJ studied cable news
coverage from Dec. 31, 06 to March 31, 07, determining
that MSNBC covered Iraq for nearly one-third of that time
(31 percent). At the other end of that spectrum, Fox News
Channel devoted less than half the time of MSNBC (15 percent)
to the war. CNN held the middle ground at 25 percent.
MSNBC consistently places
third in ratings behind leader Fox and No. 2 CNN. PEJ pointed
out that MSNBCs move to focus more on politics and
policy shows in its analysis as the networks four
top stories took up more than half of its program. At Fox
and CNN, it took about 10 stories to fill that time.
Further breaking down
the cable Iraq war coverage, PEJ noted that CNN covered
events on the ground in Iraq more than MSNBC or Fox, dedicating
seven percent of its coverage to that area. The policy debate
surrounding the war drew the most interest from the cable
networks with MSNBC logging 26 percent; CNN, 14%, and FNC,
PEJ noted FNC coverage
of Anna Nicole Smith logged in at 9.6%, on the heels of
its 10.1% coverage of the Iraq policy debate.
PEJ is aligned with the
Pew Research center, a nonpartisan fact tank.
Voice Media has sold the East Bay Express
to its editor Stephen Buel and a group of eight investors.
Buel, who has edited the 60K circ alternative weekly for
the past five years, promises a better mix of short and
long pieces, plus a return of calendar listings.
MEDIA PORTALS ALIGN WITH FACEBOOK.
have both developed platforms to extend their reach to the
Facebook social networking platform.
Forbes has unveiled a
stock application that allows Facebook users to track company
stocks and access related financial information and news
from Forbes.com, based on ticker symbol.
parent Washingtonpost.Newsweek Interactive have produced
two political applications The Compass
and Slates Political Futures for
availability to Facebook users.
The Compass has users
answer questions to determine where their political views
fall, while PF is a virtual wager application for the 2008
Facebook counts an estimated 24 million users and is working
to expand its audience beyond a foothold in the college
IL STARTS PRINT MAG.
a group of monthly subscription newsletters and websites
for people living abroad, has launched a monthly magazine.
Publisher Kathleen Peddicord
said the company is working to better complement the monthly
title with its daily email newsletters and website.
top features continue in the magazine format, including
its annual Quality of Life Index, which identifies the best
country in the world in which to live, and the Global Retirement
Index of the best countries for retirees (France and Panama
were the recent winners, respectively).
FRISBY FLIES TO PHILLY NEWS
Mark Frisby has been named
publisher of the Philadelphia Daily News, a year
after the paper and sister pub, Philadelphia Inquirer,
were sold by McClatchy to local owners fronted by ad/PR
man Brian Tierney.
He had been executive
VP-operations at Philadelphia Media Holdings, the parent
company of the papers, and publisher of the Courier-Post.
Tierney, in a Dear
Colleagues memo, said Frisbys job is to accelerate
He said the fate of the
PDN is no longer in doubt, and that it is turning
the tide on circulation trends.
BLOOMBERG COVERS MIDEAST BIZ.
Bloomberg has launched
a half-hour English-language program covering business in
the Middle East.
Money Focus is hosted by Dareen Abughaida and includes
local reports and insight from Bloomberg bureaus in the
region, including Dubai, Cairo, Istanbul, Bahrain, Kuwait
City and Riyadh. The program airs through Europe, Africa
and the Middle East on Sundays, and is available worldwide
under one of its subscription packages.
said the new show is the first TV news program to cover
business in the region, noted it will include interviews
exploring trends in banking, real estate, enterprise activities,
consumer reports, travel and tourism, arts/culture, and
the expanding retail industry.
news continued on next page)
Edition, May 30, 2007, Page 4
OUT BEFORE START IN BOSTON.
McGuirk, who was Don Imus longtime sidekick, is not
going to return to the airwaves as anticipated in Boston.
had hoped to give McGuirk a co-host slot last week on Finnerans
Forum, the show of former Massachusetts Speaker of
the House Tom Finneran. That politico resigned his seat
in 04, pleading guilty to obstruction of justice charges.
was to audition for a permanent slot but WRKO changed its
plan following protests from a group of black community
was McGuirk who first called the Rutgers University women's
basketball team "hos." That insult ultimately
led to Imus' downfall.
is owned by Entercom Communications Corp., which is repped
by Boston's Regan Comms.
Regan told the Associated Press that McGuirk may appear
on WRKO sometime in the future.
COULD WIN IMUS CASE.
Garbus, the Davis and Gilbert lawyer, representing Don Imus
told the May 24 New York Times that his two-year-old
could win the fired shock jocks case against CBS.
First Amendment attorney is offended by Imus nappy-headed
hos remark, but he said the words were within the
terms of Imus contract with CBS and did not violate
72, said his two-year-old reference was to his grandson.
He praised Imus as an extraordinarily bright
radio presence who actually read the books that he featured
on his program.
claims he was unjustly dropped from his five-year $40M contract.
OUT AT NBC.
News is cutting Dateline NBC anchor Stone Phillips
when his contract expires at the end of the next month.
Co-anchor Ann Curry will continue on the show with a rotating
group of co-hosts.
according to a NBC statement, said he enjoyed a wonderful
15 years at the program. He sees a bright future
for the news division.
which is part of General Electric, has Dateline running
on Saturday when the new season begins this fall. The show
once ran five times a week.
TO SELL CHRONICLE-TRIB.
plans to sell the Chronicle-Tribune (Marion, Ind.)
within the next month, according to Gary Suisman, who heads
the chain's Interstate Newspaper Group.
told the paper's 75 employees that there are prospective
buyers eager to purchase the paper that has been owned by
Gannett since `71.
has been selling papers of late. Earlier this month, it
sold the Norwich Bulletin (Conn.), Rockford Register
Star (Ill.), Observer-Dispatch (Utica, N.Y.)
and Herald-Dispatch (Huntington, W. Va.) to GateHouse
Media for $410M.
editor of Natural Health magazine, has been named
editor-in-chief of Active Interest Medias Vegetarian
takes over for Mary Margaret Chappell, who is relocating
to France but will remain with the magazine as food editor.
was previously international managing editor for Weider
Publications, ME for Shape Cooks.
Biomonthly business magazine
Success has named five new editors to its print and
Johnson, technology and small business editor for
Black Enterprise Magazine, has joined as business
editor focused on the small business sector. Added as contributing
editors are Pam Baker,
an author and freelancer focused on technology; Anita
Campbell, editor of Small Business Trends, an online
publication, to focus on small business, and Michelle
Tsai, a former Dow Jones reporter. Adam
Stone, a staff and freelance reporter for Newsday
and the N.Y. Daily News, has signed on as a contributing
Fine, analyst who covered Omnicom, has left Merrill
Lynch after 19 years. She also covered the newspaper industry.
Fine was noted for her enthusiasm for the advertising and
PR conglomerate. Karl Choi is her replacement at ML.
Howe, SVP of advertising for The Financial Times,
has been named president of the Financial Times in the Americas,
effective June 1. He is in charge of driving ad revenues
and managing the FT brand's performance and growth in the
US. He was formerly VP of advertising for the Wall Street
Howe replaces Robin
Johnson, recently named CEO of Financial Times Search,
an Internet portal in development.
David Pope, son of The National Enquirer founder
Gene Pope, is producing a website with memorabilia from
the familys colorful past and updates on its current
legal tussles, which include family infighting and lawsuits
centered on the $200M Pope trust.
The Magazine said it is drawing nearly 31.5M
U.S. readers per issue, according to the 2007 MRI Spring
Study of the magazines readership. That is up 107
percent from 15.2M in the fall of 2000. The publication
is comparing itself to American Idol, YouTube,
iPods, and The Oprah Winfrey Show based on the
scope of its reach.
Corporation has acquired Utility Products
magazine from TKM Communications Inc., based in Birmingham,
Ala. The monthly B2B title covers power, telecomms. and
cable TV product markets.
CEO Mark Penn is portrayed in a Burson-Marsteller
sweater as a supporter of "Hillary Inc." on the
cover of last week's The Nation. Subtitle is "The
Corporate Ties That Bind."
Edition, May 30, 2007,
OF PR FIRMS
WINS U.S. ORACLE BUSINESS.
& Otus won a review for Oracles U.S. PR business,
according to B&O account director Sue Ellen Schaming.
WPP Group firm will work on trade and consumer PR efforts
for the enterprise software giant.
Group and OKeefe & Co. have worked with Oracle
in the U.S.
WS GUIDES AECOM IPO.
Weber Shandwick provided
communications support for AECOM Technology for its May
The company, which provides
professional technical and management support, chalked up
the fourth largest U.S. listing for 2007.
Paul Gennara, AECOMs
senior VP and chief comms. officer, said his company needed
a partner to unify corporate positioning, guide financial
comms. and support its growing internal comms. and IR teams.
WS coordinated broadcast
inverviews on listing day with CNBC and MarketWatch. The
firm worked behind the scences with AECOMs communication
staff and worked on an investor road show.
JF ADVISES HOLOGIC-CYTYC DEAL.
Joele Frank, Wilkinson
Brimmer Katcher is providing outside PR counsel for the
$6.2 billion acquisition of Cytyc by Hologic, both focused
in the women's healthcare sector.
companies are to combine under the Hologic name to create
a $10 billion medical device and imaging company that produces
products for applications from mammography and breast cancer
radiation treatment to cervical cancer screening.
Hologic is paying a 33
percent premium for Cytyc's shares, which traded in the
$35/share range before rising 23 percent on news of the
Cytyc has been a Schwartz
Communications client for nine years, much of the work centered
on Cytyc's cervical cancer test. JFWBK partner Joele Frank
and director Andrea Priest are handling the deal.
GROUP: MIDDLE EAST PR BOOMING.
The Middle East PR Association
reports a robust environment for PR in that region and sees
a rosy future, despite a perceived shortage of personnel.
The Dubai-based group,
which has 41 members, estimates that PR fee billings in
the region could approach $100M for 2007 on growth of 20-25
percent driven by finance, real estate, health, IT and tourism.
Hill & Knowlton, Edelman,
GolinHarris, and Impac Porter Novelli are members in MEPRA.
Jack Pearce, CEO of Matrix
Consulting, is its new chairman. Ziad Hasbani, MD for GolinHarris
in the Middle East, is membership secretary.
The group is planning
new education initiatives to build on an online training
program with the International Communications Consultancy
Organization started this year. There is an overall
shortage of talent and this is both the main constraint
on growth and on maintaining high standards across the industry,
& Co., New York/The Beanstalk Group, brand licensing
consultancy, for PR, including a push to communicate licensing
as part of the brand marketing mix.
Hammond & Associates, New York/Grand Cascades
Lodge at Crystal Springs (N.J); Ireland West Airport Knock
and FlyGlobespan airline, for new low-cast air service between
New York/Boston and Ireland; Mezzo, Atlanta boutique
condo development; Great Camps (N.C.), high-end natural
vacations, and The Tudor Hotel at The United Nations.
Blond Inc., New York/VH1 Save the Music Foundation,
non-profit music education entity, for its 10th anniversary
campaign and September gala.
PR, New York/Paltalk, online video chat community,
and Telanetix, video/audio/data integration, as AOR for
PR, New York/Kindred Spirits, Miami-based wine and
spirits company, for PR and events for brands like Dry Sack
sherry and Gran Duque DAlba brandy.
Relations Group, New York/MobiClear, electronic personal
identification verification services for credit and debit
transactions, for IR and PR.
Communications, Waltham, Mass./
ActiveHealth, health management services; Collarity, community-powered
search and content discovery platform for web publishers;
Digium, open-source telephony platform; Gamma Enterprise
Technologies, software; Generic Medical Devices; GetWellNetwork,
patient care solutions; Infocrossing, IT and business process
outsourcing; OKCupid, online dating site, and RatePoint,
social networking platform.
Communications, Boston/The Balsams, New Hampshire
resort hotel; The Goodwin Hotel (Hartford, Conn.); Matthews
Hospitality Group, luxury properties; South Shore Country
Club (South County, R.I.), and Skin & Laser Surgery
Center of New England. Sarah
Leaf-Herrmann, director of PR for the Four Seasons
Hotel, Boston, has joined as a VP in support of the new
Communicators, Washington, D.C./
Universidad Francisco Marroquin, Guatemala City university,
for a comms. campaign targeting classical liberals, Hispanics
and the general public.
Chicago/New Paradigm Resources Group, research and
consulting firm for communications industry, for marketing
PR, Cleveland/Tyco Flow Control; Natures Pearl,
health products made from muscadine grapes; On Call International,
travel assistance provider, and the Cleveland Plus Marketing
Alliance, for PR to support a new marketing campaign.
PR Worldwide, San Francisco/Brocade, network software
and solutions, as AOR for the U.S. The work includes traditional
media, social media, and analyst relations. Bite PR had
Edition, May 30, 2007, Page 6
SHINES IN BIG APPLE CONTEST.
Finn grabbed four Big Apples on behalf of Novartis, including
the Best of the Best award, at PRSA/New Yorks
annual awards dinner May 23. The gala attracted more than
300 PR pros.
M Booth & Assocs. and Ketchum each won three Big Apples.
Stanton Crenshaw and Manning, Selvage & Lee earned a
financial/investor campaign for Novartis was the standout.
The effort, dubbed Getting Down to Business: Novartis
Raises its Stock Among the Business and Financial Press,
resulted in the Swiss drug maker getting noticed as a hot
RF wins with Novartis were in the social responsibility
(Positioning a Champion of Tropical Disease Research),
internal communications (A Booster Shot of Employee
Morale for a Failing Vaccines Company The Chiron
Acquisition) and use of internal video (Novartis
Corporate Image Video: Our Focus. Our Stories.) categories.
[Chamberlain Healthcare also earned an Apple for Novartis
won Apples with the New Jersey Dept. of Health and Senior
Services (government/nonprofit public affairs), Ernst &
Young (reputation management) and community relations (E.R.A.S.E.ing
the Divide: Giving Underprivileged NYC Kids a Clean Slate
in Fighting Asthma).
scored with American Express (marketing to special or multicultural
audiences), Unilever Foods (consumer products marketing-food
& beverage) and IPRO (consumer services marketing).
was cited twice with FedEx (website and special events)
and Takeda Pharmaceuticals (marketing consumer products-healthcare).
night also had Carmichael Lynch Spong winning the first
Best Use of Research, Measurement and Evaluation
award. That was presented by the Institute for PR to recognize
the science behind the art of PR. CLS was picked
for its Selling the Invisible: The TRANE Clean Effects
& Co. CEO Ken Makovsky was honored with the John W.
Hill award for integrity, compassion and tradition of service
to clients, profession and community.
chief ethics officer Emmanuel Tchividjian took home the
Philip Dorf Award for mentoring while Insurance Information
Institutes Jeanne Salvatore was cited for service
to the chapter.
list of Big Apple winners is at prsany.org.
formerly Bacons, has added travel and tourism
to its flagship MediaSource platform, which already covered
the consumer, health, finance, science and technology sectors.
The content package covers
more than 2,800 U.S. and Canadian news outlets and nearly
Wire has named Richard DeLeo VP for the Northeast
region, the companys top revenue-producing zone. He
was director of strategic relations and earlier national
sales manager for its financial compliance services.
in Burson-Marstellers brand marketing practice, to
Rubenstein PR, New York, as a VP. Earlier, he was with Brand
Building PR as a senior VP and 24/7 Media Inc. as a SVP.
senior director of marketing communications, Q.Know Technologies,
to GolinHarris, New York, as senior VP in its corporate
comms. unit. She was previously managing partner at TorranceCo
PR (formerly Powell Tate New York).
and fashion presentations director, Neiman Marcus, to Lord
and Taylor, New York, as PR director for Washington, Boston
and the Midwest. The department store named a handful of
regional PR posts as part of a repositioning effort slated
to culminate in September. Elizabeth
marketing director for the Intl Casual Furniture and
Accessories Market, joins to cover the Chicago area, and
editor-in-chief of The Wag, and former VP for Rubenstein
and Associates, to cover Westchester County, Upstate New
York and Connecticut. Karen
director of marketing comms. for The Maurer Foundation for
Breast Health Education, covers Long Island.
and executive VP of her own PR and marketing firm, The Bean
Agency, to Shorey PR, Saratoga Springs, N.Y., as senior
a 40-year auto PR veteran, has come out of retirement to
guide Mazda North America's comms. in the Midwest. He retired
last November as EVP of public and govt affairs for
ThyssenKrupp, the German industrial conglomerate based in
the U.S. in Troy, Mich. He was SVP and GM of Hill &
Knowltons Detroit office handling the Mazda account
in the 1990s. McDonald was with Volkswagen of America for
more than 20 years, guiding its Porsche, Audi and Volkswagen
producer of marketing for WOIO/WUAB TV, to Dix & Eaton,
Cleveland, Ohio, as director of marketing, a new post.
Myers to health
practice leader, CRT/tanaka, Richmond, Va. She continues
as GM of its Norfolk office. She takes the health reins
from Brian Ellis
who continues as an EVP but will focus on the firms
crisis/issues mgmt. and media training work. Bruce
director for the tobacco dependence category for Pfizer
Consumer Healthcare, joins as senior VP, healthcare. Donna
heads StrategCations and formerly led Makovsky and Co.s
health sciences practice, joins as a VP and senior counselor
in the health practice.
chief marketing officer, XanGo, Lehi, Utah. He joined the
company in 2006 after serving as senior VP and GM for MWW
Group, which handles PR for the juice company.
VP, communication and PR, Carlson Restaurants Worldwide,
Carrollton , Tex. She has responsibility for PR, corporate
comms. and crisis management for its T.G.I. Fridays
and Pick Up Stix brands.
Edition, May 30, 2007, Page 7
Lauds Tylenol (Continued
from pg. 1)
became the face of Tylenol, appearing on 60
Minutes and later even allowing cameras into
the strategy sessions. He led by exuding calm and a sense
of control, says the article.
expert James Lukaszewski, addressing the PRSA Westchester/Fairfield
chapter and the Fairfield PR Assn., March 7, 2001, said
the Tylenol story, as commonly told, is a fairy tale.
Counselor Helio Fred Garcia, of Clark & Weinstock, who
spoke on the same program, called the Tylenol story a
says that when he is teaching a PR course students usually
think that J&J pulled the drug between 24 and 72 hours.
The astounding part of a Harvard University
videotape on Burke and Tylenol, said Lukeszewski, is that
Burke learned of the tragedy in Chicago on Wednesday, Sept.
30, and called a staff meeting for Monday.
about that, said Lukaszewski, what started on
Monday was an enormous debate within the organization as
to what to do about [the murders].
Win Silver Anvil
for many years was one of the biggest advertisers in PRSA
publications. The Robert Wood Johnson Foundation (named
after the founder of J&J) gave $2.6 million in 1998
to the Kids in a Drug-Free Society started by
the PRSA Foundation and the Partnership for a Drug-Free
Society. The RWJ Foundation canceled the program in 2001.
the Tylenol PR effort following the deaths of seven people
in 1982 did not win a regular Silver Anvil of
PR Society of America in 1983.
was entered by J&J in the Emergency PR category
and lost to Hygrade Food Products handled by PR Assocs.
of Detroit for a program called Getting Hygrade off
the Griddle after its hot dogs were allegedly tampered
Beltaire, president of PRA, said she was shocked when J&J
got a special Silver Anvil.
of the Anvils Don Hill called me and said, You
beat Tylenol...your campaign had so many creative angles
and was done for so much less.
reason Tylenol lost was that J&J refused to provide
any budget figure. A big factor in winning an Anvil is obtaining
maximum impact through editorial pick-up at minimum expense.
said she asked Hill how J&J won the special Anvil
and he replied that the Silver Anvil committee itself made
the award, something that was unprecedented in Anvil history.
committee decided that Tylenol was more than an emergency
PR programthat it lifted the level of PR, said
said the myth of Tylenol is that the company
reacted within 24 hours."
never mentioned in Tylenol stories are the names of the
seven people who died. They were Mary Kellerman, 12, who
had a cold and took the capsules; Adam Janus, 27, and his
brother, Stanley, 25, and Stanleys wife, Theresa,
19, who died when they took Tylenols after returning from
the hospital where Adam died; Mary Reiner, 27, who had given
birth to her third child several days previously; Mary McFarland,
31, and Paula Prince, 35, a flight attendant.
of the victims said J&J should have known that the capsules
were vulnerable to tampering and at least put warnings on
the bottles. About 50 poisoned capsules were found in eight
bottles in Chicago suburbs.
real heroes, say some, were the police and firefighters
who went through the streets with bullhorns warning people
not to take Tylenols.
of the victims battled with J&J for nearly eight years
on the amount of the settlements. No offer was made until
the day before a trial was to start in May 1991. All parties
agreed to keep terms of the settlement secret. Following
the 1982 poisonings, J&J ordered its employees not to
send gifts of any kind to the families of the victims.
WREN DUCKS PRESS IN DENVER.
An attempt by a local
reporter to question Omnicom CEO John Wren at the annual
meeting in Denver May 24 was rebuffed by OMC executives.
Wrens habit in recent
years has been to avoid questions from reporters at the
He and the board stopped
holding the meeting in New York in 2002. Reporters from
this website, the Wall Street Journal and Advertising
Age would attend the meeting and ask questions.
Attempts by ODwyers
to hire reporters to question Wren in such cities as Los
Angeles, San Francisco, Atlanta and Dallas have been mostly
OMCs PR units, including
Fleishman-Hillard, Ketchum and Porter Novelli, billed about
$1.2 billion in 2006, making OMC the largest owner of PR
OMC does not have its
own full-time PR person but uses Patricia Sloan of its DDB
unit when needed. She was formerly New York editor of Ad
A reporter hired by this
website was able to ask two questions of Wren in Dallas
in 2005 before he was cut off by an OMC staffer who told
him to stop using a camera. The reporter replied it was
not a camera but a digital recorder. A motion to adjourn
the meeting was made during this interchange and the reporter
was not allowed to ask any more questions.
A total of 15 questions
had been given to the reporter who held the proxy of the
ODwyer Co. and had the right to question Wren.
Wren was paid $13.2 million
in 2006 and owns 486,086 shares worth $50 million. Options
on 1.5 million shares at $79.50 became exercisable on April
4, giving him a potential immediate profit of about $30
million since OMC is currently trading at $102.
This website supplied
the ODwyer proxy to reporter Beth Potter of the Denver
Business Journal with the suggested question to Wren
of: How do you justify your compensation when OMC
is still below its high of $107 on Dec. 17, 1999?
Potter said that when
she got to the room at The Integer Group-Denver, an OMC
agency, someone told her the public part of the meeting
was over and no questions could be allowed since the board
had to go into a meeting.
Edition, May 30, 2007,
Johnson & Johnsons recall of Tylenol capsules
in 1982 (after
seven deaths via Tylenols) puts a spotlight on this tragedy
one from J&J is quoted in the article because the company
has refused to discuss the murders with anyone for many
years. And with good reason.
PR breaks down into two categories: J&J/Tylenol and
the rest of it. One need only study what happened in this
incident to know plenty about how PR works and how media
work (or dont).
openers, J&J should not have been selling anything in
easily opened and doctored capsules. CEO James Burkes
career at J&J was heavily identified with the success
of Tylenol. The capsules were popular because people felt
they were easier to swallow and worked faster than tablets.
Burke feared J&J would stop using capsules but others
wouldnt, causing a drop in Tylenols market share.
was no immediate (Effective PR textbook)
or instant (The Insider) recall
of Tylenol capsules. J&J first confined the recall to
two small lots after two deaths took place on Wednesday,
Sept. 29, 1982. Both J&J and the FDA told people on
Thursday not to take any more Tylenol capsules until a probe
actual recall (of the few, if any, Tylenol products left
on shelves), was made Oct. 6, seven days after Burke learned
of the initial murders. Mary Kellerman, 12, and Adam Janus,
27, had died from poisoned Tylenols on the morning of Sept.
has ever seen a picture of Kellerman or Janus or his brother
Stanley, 25, or Stanleys wife, Theresa, 19,
or any of the other four victims? We havent and weve
been collecting material on this story for 25 years. When
J&J finally agreed to a settlement in May of 1991, none
of their names were even mentioned in a Chicago Tribune
story. We never saw a picture of Diane Elsroth, 23, of Peeksville,
N.Y., who died Feb. 7, 1986 of a poisoned Tylenol capsule.
Neither Newsweek nor Time ran her picture
although Newsweek had a large picture of Burke.
Media attention has been
focused on possible harm to Tylenols market share.
A man in Oroville, Calif., almost died of a
Tylenol poisoning on 10/5/82 but his name never hit print.
himself chaired the committee on tamper-resistant
packaging that rushed this knowingly flawed system
back to market on Nov. 11.
The seals on Elsroths
bottle and another spiked bottle found nearby appeared not
to have been broken. But the FBI, using sophisticated
tests, found on Feb. 27 that the seals had been broken.
This was thought to exonerate J&J. But if it took the
FBI three weeks to learn this, what chance did the average
consumer have of noticing tampering?
did not win a PRSA Silver Anvil in 1983 for its Tylenol
J&J entered the recall
in the Emergency PR category and lost to Hygrade
Food Products which was praised for its creativity in handling
alleged contamination of hot dogs. J&J had refused to
give the Anvil judges a PR budget and it had not called
a press conference to answer questions in public (it had
lots of enemies because of what the Wall Street Journal
called its knuckle-buster lawsuits vs. competitors).
Only the judges had the
power to award Anvils. The Anvil committee decided, on its
own, to give J&J something but it should have been called
Special Award. While J&J ducked a public
grilling on the murders, it had three open teleconferences
in November when it was unveiling its tamper-resistant
packaging. J&J (made up of more than 160 different companies)
later donated millions in ads and grants to PRSA. Burke,
with J&J nearly 30 years, had never appeared
on TV and rarely in print (The Practice of
PR). J&J would not give us the time of day
up until Tylenol, ABC-TV business reporter Karen Ryan said
in 1983. Camera crews would show up at J&J h.q. only
to be told the meeting was cancelled, she said.
Overseas Press Club battles for press rights in dictatorships
such as Cuba, Eritrea and Uzbekistan (5/23 NL) but it should
also turn its attention to authoritarian giants in the U.S.
like Omnicom that have shunned the press for many years
and gotten away with it. The journalists life has
never been harder, Bill Moyers told a media
group 5/15/05. Institutions fight back fiercely when subjected
to critical scrutiny, he said...OPCs
membership fell from 3,326 in 1966 to 600 at present
as foreign bureaus closed and media hired nationals...the
five big ad agencies, J&J, PRSA and numerous other institutions
have super-tight policies in dealing with the press that
approach the policies of undemocratic foreign dictatorships...reporters
are deemed to be enemies because they
dont share the enthusiasm an organization has for
itself. Theyre not supposed to. As Abraham Lincoln
said in 1837 (as quoted in the 5/28 New Yorker),
the only acceptable form of public discourse is reason,
cold, calculating, unimpassioned reason. He said that
while passion has helped us, it can do so no more.
It will in the future be our enemy...Mary
Beth West, Maryville, Tenn., counselor, spent an hour May
24 on a teleconference pleading with PRSA chapter
reps to create advocacy chairs and to think up issues for
PRSAs advocacy program. She told them to stick to
generalities when discussing a crisis and avoid naming companies
or individuals (who might be PRSA members). Best is to check
with national before saying anything, she said...we
can suggest a couple of issues. One is support the
right of the press to cover institutions and particularly
PRSA. It should be unethical to duck a reporters call.
Organizations can be urged to accept the dispassionate and
even critical viewpoint that reporters provide and to practice
cold, calculating, unimpassioned reason in dealing
with them. No. 2 is that PR pros should work or at least
be available 24/7, the hours that media work.