The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, June 6, 2007, Page 1
ABORTS CANCER PR RFP.
has pulled the plug on a $500K a year PR and social marketing
RFP for its cancer prevention programs.
states Dept. of Health Services Cancer Detection Section
said it was suspending the RFP until further notice
due to funding limitations.
lucrative contract, which included press relations, community
outreach and sponsorships, was intended to support efforts
to increase cervical and breast cancer screening, particularly
early detection, in the state.
CLEARY, BELTWAY BLOGFATHER,
Pat Cleary, senior VP-communications
at National Assn. of Manufacturers and its blogger-in-chief,
has joined Fleishman-Hillard as director of digital PA.
The 10-year NAM veteran
made his mark with the launch of The Manufacturers
Blog in `04. The site, renamed ShopFloor.com,
gets 1M readers a year.
He also unveiled a video
blog aimed at kids called CoolStuffBeingMade.com."
Those videos have been downloaded 400K times on iPods, and
viewed on the `Net 250K times.
The National Journal
credits Cleary for being among early blog adopters in D.C.
It dubs him the Beltway blogfather, and reports
that Clearys influence extends far beyond NAMs
Pennsylvania Avenue headquarters.
In a farewell message,
Cleary wrote that he will do on-line advocacy and corporate
positioning work in the association and manufacturing sectors
for the Omnicom unit.
NEW ORLEANS CONSIDERS FIVE.
New Orleans is considering
five shops for a $100K PR outreach program to keep its displaced
residents updated on the Crescent Citys comeback efforts.
Ceeon Quiett, of Mayor
Ray Nagins office, is reviewing credentials of local
shops Orgena Enterprises and EBONetworks, which picked up
Louisianas Road Home program in January.
shops Walls Communications and The Clinton Group are in
the running with New Yorks UniWorld Group.
The winning firm is to
reach out to people in the citys five evacuation hubs
in Houston, Dallas, Atlanta, Mobile and Jackson, according
to the Times-Picayune.
It will provide information
about how to handle housing, education and utility issues
that evacuees face in returning to the city.
ODWYER MAGAZINE IS 20
The 20th anniversary issue
of ODwyers PR Report in August will feature
a look at the changes in PR not only in the last 20 years
but the past 39 years.
July 1 will mark the start
of the 40th year of PR coverage by this newsletter.
The magazine will recall
the practice of PR in the 1960s and 70s and compare it with
todays practice. Major events and milestones in PR
will be addressed by contributors from the PR industry as
well as by ODwyer editors.
Leading figures in corporate,
agency and service industry PR are being contacted but the
magazine is open to thoughtful analyses of trends by anyone
in the industry.
FD HANDLES PALMS REORG.
FD, the former Financial
Dynamics, is repping Palm Inc. as the electronic hand-held
device maker gets ready to rumble with Apples iPhone
that is slated for a June 29 launch, the June 4 New York
Times gushed over the iPhone as the "God machine."
Palm received a $940M
cash infusion from private equity firm Elevation Partners.
Former Apple CFO Fred Anderson, a partner at EP, joins Palm's
Palm has hired Jon Rubenstein
as executive chairman. He was head of the iPod division
at Apple, and will now lead Palm's product development efforts.
EP, which uses Sard Verbinnen
for PR, has nearly $2B in assets under management, and counts
Bono, the lead U2 singer as a partner. Last August, EP became
an investor in Forbes.
FDs Ellen Barry
works the financial media for Palm. That supplements the
efforts of Christine Nakamoto (Palm's IR contact) and Marlene
Somsak (trade and mainstream media contact).
SV's Paul Kranhold and
Ron Low rep EP.
PRSA AUDIT LOW-BALLS
PRSAs 2006 audit,
obtained by this NL despite a new PRSA policy of refusing
to give it to the press, reports staff salaries and
fringes on the national conference as $189,052.
Past presidents and treasurers
have said the real staff costs are close to $2 million because
of months of preparations that are involved such as inviting
more than 150 speakers, publishing a four-color program
of nearly 100 pages, handling arrangements for the 300-member
Assembly and managing an exhibit hall with about 50 exhibits.
(continued on page 7)
Edition, June 6, 2007, Page 2
REPS JAPAN ON COMFORT WOMEN.
Fratelli Group is working with the Japanese Embassy regarding
the Congressional resolution calling for Japan to "acknowledge,
apologize and accept historical responsibility in a clear
and unequivocal manner" its WWII practice of sexual
slavery, the abduction of 200K "comfort women"
for the then-occupying Imperial Army.
Prime Minister Shinzo Abe, in March, said there is no hard
evidence that women were coerced by the military into sexual
slavery. During his visit with President Bush on April 28,
he offered an apology to comfort women, but did not take
any responsibility toward them.
Mike Honda's House Resolution 121 covers Japan's colonial
and wartime occupation of Asia and the Pacific Islands during
the `30s and through the end of WWII.
on Jan. 31, it calls Japan's comfort women system of forced
military prostitution unprecedented in its cruelty and magnitude.
system included "gang rape, forced abortions, humiliation
and sexual violence resulting in mutilation, death or eventual
suicide in one of the largest cases of human trafficking
in the 20th century."
Honda, a Democrat who represents Silicon Valley, spent his
childhood in an internment camp in Colorado during WWII.
His measure has 130 co-sponsors and the support of the 121
Coalition of nearly 200 civic groups.
has an oral agreement to rep Japan and is paid $50K a-month
from Hogan and Hartson, the country's law firm.
firm founded by Francis O'Brien, who was former Congresswoman
and VP candidate Geraldine Ferraros press secretary,
is to communicate with editorial boards and reporters, monitor
clips and consult on paid media.
open-ended agreement is subject to termination on a 15-day
notice basis. O'Brien has not been reached.
OCWEN HUNTS FOR PR FIRM.
Ocwen Financial Corp.,
a Florida-based mortgage services company with major operations
in India, has issued an RFP to bring in an outside PR firm
to improve its image and raise its profile.
A PR budget has not yet
been set but the company wants to raise awareness of "its
success, advocacy programs and accomplishments with shareholders,
customers and prospective customers, lenders, rating agencies
and the media," according to a copy of the RFP.
Ocwen services mortgage
loans and handles real estate appraisals and research. It
got out of the lending business after shutting down its
struggling subprime mortgage loan operation earlier this
year and is starting a new unit, Ocwen Structured Capital,
focused on mortgage services rights and mortgage-backed
The company wants to hear
from firms that have been in business for at least five
years. Proposals are due July 20.
Opal Comfort, senior manager
of community relations is handling the RFP. Contact info:
and (561) 682-7671.
ALASKA NIXES BRIDGE
TO NOWHERE PR.
The Knik Arm Bridge and
Toll Authority has dropped a plan to spend up to $500K to
promote construction of a $600M bridge to link Anchorage
and Point MacKenzie, a largely abandoned deepwater port
that is home to 230 people.
The move follows the Authority's
decision to shift its executive director, Henry Springer,
to a new post.
Springer was a proponent
of PR for the Knik Arm Bridge, which was dubbed one of Alaska's
two "bridges to nowhere" during the `05 Senate
debate over pork barrel projects.
George Wuerch, the Authority's
chairman and former Anchorage mayor, told the May 26 Anchorage
Daily News that plans to hire a PR firm have been dropped.
A day earlier, ADN editorialized
that spending up to a half-million dollars for the Knik
Arm Bridge was "worse than putting lipstick on a pig,"
or the equivalent of "putting an earring on the Elephant
The paper believes "no
amount of PR is going to make this project fly." Any
money spent would only "fatten the wallets at some
EDELMAN PROMOTES BIPARTISANSHIP.
Edelman is counseling
the Bipartisan Policy Center, a group formed to reverse
the "decline in political discourse" and prove
that non-political "solutions can be developed to address
critical national challenges."
BPC is headed by four
former Senate Majority Leaders. Democrats Tom Daschle and
George Mitchell are joined by Republicans Howard Baker and
The organization has a
$7M budget from philanthropic foundations and 20 staffers.
Its initial areas of focus include agricultural, energy
and national security categories.
BPC released a study on
May 30 calling for more cash to farmers for alternative
energy production, while reducing the amount paid as income
ELVIS, ALI RIGHTS OWNER TAPS
CKX Inc., operator of
Graceland and the rights and images of Elvis Presley and
Muhammad Ali, is mulling a $1.3B buyout offer from its management
team led by CEO Bob Sillerman.
Dan Klores Communications
president Sean Cassidy and senior VP Ed Tagliaferri are
handling the transaction.
Sillerman is a "buyer
and seller of media and entertainment assets who has a loyal
following among investors," according to the Wall
Street Journal. He sold radio stations to Hicks Muse
for $2.1B and SFX Entertainment to Clear Channel Communications
CKX is returning Elvis
to Las Vegas in `09 via a deal cut with Cirque du Soleil.
The plan calls for a permanent Elvis Presley show at the
CityCenter hotel/casino, which is currently under construction.
The partners also plan
"Elvis Experiences" shows to tour in Europe and
Asia beginning next year. "The King" died in `77.
CKX also owns rights to
the IDOL television show format, which airs in more than
Edition, June 6, 2007, Page 3
SPEAKS FOR BANCROFT FAMILY.
& Co. is handling communications for the Bancroft Family,
owners of Dow Jones & Co., which is being pursued by
Rupert Murdochs News Corp.
family said last week, via Kekst, that they have reached
consensus that the mission of Dow Jones may be better accomplished
in combination or collaboration with another organization,
which may include News Corp. The family had previously
spurned Murdochs offer to meet in early May.
Bancrofts, who own 52 percent of DJ, met with News Corp.
on June 4 about its $5 billion bid for DJ and its crown
jewel, the Wall Street Journal.
partners Jim Fingeroth and Roy Winnick are handling the
Verbinnen represents Dow Jones.
TRIBUNE'S DEAL WITH GANNETT
Tribune Co.'s $73M deal
to sell two Connecticut papers The Advocate
(Stamford) and Greenwich Time to Gannett has
fallen apart because of union opposition. An arbitrator
ruled that Gannett's decision not to honor an existing contract
with workers represented by the United Auto Workers union
nullified the proposed sale of the papers.
Tribune has returned the
papers to the auction block.
APPLE TEAMS WITH YOUTUBE.
Apple will carry clips
from YouTube beginning next month on its recently launched
TV device that transmits computer programming to a widescreen
set via a wireless hookup.
Apple TV works with the
company's Macintosh computers and personal computers. YouTube
videos will be streamed directly from the Internet rather
than stored in the Apple device, which has room for 200
hours of video.
Google bought YouTube
for $1.7B in `06. The site counts more than 160M users.
Google CEO Eric Schmidt sits on Apple's board.
BARNES EXITS WSJ FOR NYT.
Brooks Barnes, who covered
the TV beat for the Wall Street Journal, is joining
the New York Times' Los Angeles office to cover the
entertainment scene. He replaces Laura Holson, who is returning
to New York to report on media/technology/entertainment
Barnes began his writing
career at the Philadelphia Inquirer.
ROSENTHAL DEPARTS S.F. CHRON.
Robert Rosenthal, managing
editor of the San Francisco Chronicle, left the troubled
paper June 1.
He joined the Hearst paper
in `02 following more than two decades at the Philadelphia
Rosenthal says his departure
will enable editor Phil Bronstein to adopt a "more
hands-on approach" to running the Chronicle, which
is in the midst of a restructuring program focused on cutting
staff by 25 percent.
At the Inky, Rosenthal
reported from Kenya, Lebanon and Israel. He began his journalism
career at the New York Times.
SILVERMAN STARS AT NBCU.
Ben Silverman, whose production
company has supplied NBC Universal with TV programming for
the past three years, has been named co-chairman of that
General Electric units entertainment division and
TV studio. He shares chairman responsibility with Marc Graboff,
who was upped from the presidency of NBCUTV.
Silverman, 36, is credited
with putting reality shows such as "Survivor,"
and "Who Wants to Be a Millionaire" on the air.
He will serve as creative chief, while Graboff tackles administrative
and business issues.
Kevin Reilly, who was
president of the entertainment unit has departed. He signed
a three-year deal three months ago.
TIME INC UNVEILS RECIPES PORTAL.
Time Inc's Southern Progress
unit has launched MyRecipes.com
to showcase more than 25K professionally and kitchen-tested
The material comes from
the archives of Cooking Light, Southern Living,
Sunset, Cottage Living and Coastal Living
The site features step-by-step
instructions, how-to videos and health tips.
Weber Grill, Hewlett Packard
and GlaxoSmithKline are charter advertisers on the site.
ORGANIZE MAG DEBUTS.
which promises to help readers put their lives, home, work
and leisure in order, debuts as a bi-monthly on June 26.
The magazine launches
with 40K copies and hopes to have revved up to 150K by its
Founder and editor-in-chief
Joyce Dorny says the "organizing industry" is
an $8B business. The mother of six wants her title to offer
"one-stop shopping" to those interested in cutting
through the clutter and gaining control of their lives.
The target reader is the
busy woman who wants a "sense of order and a feeling
of control over the work desk or toy bin."
The kickoff issue features
stories about garage sales, 10 clutter-busting tips and
taking back a laundry room.
Regular departments of
the mag are "Neat Things We Like," "Organizing
on a Shoestring," "Buyers Guide," and "Confessions
of a Closet Keeper."
Dorny is a member of the
National Assn. of Professional Organizers, and the head
of her own consulting firm.
handles PR for OM.
Digest Association, Twentieth Century Fox Home Entertainment
and Peace Arch Entertainment are collaborating to
produce and distribute Ace of Hearts. The full-length
motion picture based on a true story published by Readers
Digest in 2000 about a law enforcement officer and his
news continued on next page)
Edition, June 6, 2007, Page 4
MOVES TO ATLANTA.
Weaver, the former book editor of the Atlanta Journal-Constitution,
becomes book editor of Atlanta magazine on July 1.
move follows AJ-C's decision to cut the book editor slot.
Weaver was supposed to take another job at the newspaper.
worked at AJ-C for 18 years, serving as both op-ed and news
was book editor for the past nine years.
the magazine, Weaver will pen "The Shelf," and
will negotiate excerpt deals with publishers.
Burns, editor-in-chief of Atlanta, said she called Weaver
right away after news that the paper was eliminating her
job. She is proud that Atlanta has "supported the southern
literary tradition" throughout its 46-year history.
SPJ SMOKES OUT SENATOR
The Society of Professional
Journalists says its members have smoked out
Sen. Jon Kyl (R-Ariz.) for putting an anonymous hold on
a Senate bill known as the Open Government Act of 2007.
SPJ members asked every
U.S. senator whether he or she placed a hold on the bill
and the results were posted online. Kyl then admitted he
was the one holding the bill. His press secretary said Kyl
has concerns about the bill and wanted to allow
for more negotiations between him, co-sponsor Sen. Patrick
Leahy (D-Vt.) and the Justice Dept.
The irony of secretly
blocking a vote on a bill that would make government more
transparent is supreme, said Christine Tatum, SPJ
president and assistant features editor at the Denver Post.
SPJ has labeled Kyl Senator Secrecy.
The group notes Kyl is
backing a bill to criminalize the leaking and publishing
of classified information.
CBS SPENDS $280M FOR LAST.FM.
CBS Corp. is spending
$280M for Last.fm,
a social networking music site that has 15M users in more
than 200 countries.
CEO Les Moonves, in a
statement, called Last.fm "one of the most well established,
fastest growing online community networks out there."
Its younger demographics
are especially attractive to CBS, which has the most senior
TV viewing audience.
Last.fm founders Felix
Miller, Martin Stiksel and Richard Jones are staying onboard
and will work with CBS units to help build Internet-based
Quincy Smith, head of
CBS Interactive, said Last.fm is "poised at an inflection
point -- balancing fast growth, a sticky community and the
opportunity for monetization that does not distract the
The audience for Last.fm
is mainly in the U.S., U.K., Germany, Poland and Brazil.
The site builds comprehensive
profiles for each user and connects them with people of
It also provides customized
radio streams and recommends more than 200K festivals and
events each year throughout the world.
VIACOM SELLS SONGS TO SONY.
Viacom is selling Famous
Music publishing to Sony/ATV Music, which is 50 percent
owned by Michael Jackson, in a deal pegged in the $375M
FM was founded in 1928
to publish music from "talking pictures." Its
125K titles include classics like "Moon River,"
"It Don't Mean a Thing (If It Ain't Got That Swing),"
"Silver Bells," and "That's Amore" and
more contemporary hits as "Hips Don't Lie" (Shakira)
and "The Real Slim Shady" (Eminem). The company
owns the music to "Braveheart," The Godfather"
and "Forrest Gump."
Viacom, which operates
cable networks and Paramount Pictures, did not view the
song business as a strategic fit.
Jackson, in a statement
called the FM acquisition a "milestone event."
Antique experts Leigh
and Leslie Keno
have joined Traditional Home magazine as editors-at-large
to pen a column, The Keno Eye. The twin brothers
continue as appraisers for the PBS series Antiques
Wasserman, news editor for Brandweek, has
been named editor of the publication and its online site.
He takes over for Karen
Benezra, who joined sister company NielsenConnect as VP
and executive director of NielsenTrend.
Wasserman joined Brandweek
in 1999 as a reporter after reporting and editing gigs at
the Register Citizen (Torrington, Conn.), North
Jersey Herald and News, and Computer Retail Week.
Today has signed licenses with six book publishers
to brand books under the USAT name feature graphics and
content from the paper.
Nancy Bailey & Associates,
a corporate brand licensing agency, was retained by USAT
to develop new products. The deals are part of USATs
IPD Group, which
runs the news aggregation company EIN News, has launched
Military Industry Today, a news aggregator of military industry
The site, military.einnews.com,
is a subscription site indexing articles from 35,000 sources.
Online magazine Shades,
launched June 1 targeting young artists and activists who
are making waves in their communities. The debut covered
J Records singer Emily King, comedian David Arnold, who
has cut the n word from his act, and Fortune
writer Cora Daniels, who wrote Ghettonation.
China edition has reached out to sister company
J.D. Power and Associates for a monthly auto column for
the magazine called Auto. The monthly column
is set to look at the changing competitive dynamics
of the auto market.
Edition, June 6, 2007,
OF PR FIRMS
GUIDES CLEAN ENERGY IPO.
Corporate Relations is handling investor relations and communications
for Clean Energy, the natural-gas vehicle fuel provider
that wrapped up a $108M IPO late last week. Senior managing
director John Mills heads the work for Westport, Conn.-based
which sells fuel mainly to public sector and municipal entities
with vehicle fleets, plans to use the proceeds to build
a natural gas plant and two fueling stations and to finance
purchases of natural gas vehicles by customers.
stock has risen more than nine percent since the May 31
IPO, which was scaled back from a planned 20M-share offering.
Sales for 2006 were $91M. The company is based in Seal Beach,
SHOW WANTS PR PITCHES.
Films and Television, a Toronto-based production company,
wants pitches from PR firms and representatives of foreign
countries, resorts and other destinations for its global
travel show "Life's a Trip."
program follows a "things to do before you die"
motif of unique experiences in foreign lands. Programs have
covered topics from pouring a perfect Guinness with the
Guinness brewmaster in Dublin to tracking lions in the Serengeti.
It is being syndicated by the Canadian TV conglomerate CTV,
which operates the Travel + Escape network and affiliates
of the Discovery Channel and MTV.
producer Bob Kane told O'Dwyer's the show has worked successfully
with PR firms and in-house pros through its recent season.
New episodes of the half-hour show are currently in production.
wants to hear destination pitches that provide a unique
experience in an interesting locale anywhere in the world,
Kane said. He can be reached at bob [at] triconfilms.com
also produces "Ad Persuasion," an hour-long show
covering the differences in advertising around the world,
"Green Force," which has garden experts revitalizing
urban spaces, and "Restaurant Makeover," a Food
Network Canada show which has two eatery experts revamping
KEKST WORK WGI DEAL.
Verbinnen & Co. and Kekst & Co. are working the
$2.6B billion acquisition of Washington Group International
(formerly Morrison Knudsen) by San Francisco-based URS Corp.
$80-per-share deal joins two of the nation's largest engineering
and construction companies.
is active in the rebuilding of Afghanistan and Iraq with
a backlog in the $3B range. Its corporate heritage includes
building the Golden Gate Bridge and Hoover Dam.
new URS is expected to generate $8.6B in '07 revenues and
employ more than 54K in 50 countries. Backlog will be $11B.
Hugh Burns and James Tully work on the WGI account, while
Adam Weiner and Laurie Spiegelberg are Kekst staffers handling
URS, which was once known as United Research Services.
PR, New York/PCI Security Vendor Alliance, payment
card industry education group, for a year-long PR and public
affairs contract in the low six-figure range covering the
U.S. and Europe.
Group, New York/Sony Ericsson WTA Tour, female tennis
tour, as global AOR following a competitive pitch. GCI beat
two finalists. The firms London office will head the
& Knowlton, New York/Student Conservation Assn.,
for comms. supporting its 50th anniversary.
New York/Conservation International, non-profit focused
on biodiversity, as AOR for PR. The field-based organization
of more than 800 employees is based in Washington, D.C.
Communications, New York/African Travel Inc., luxury
African vacations, for PR.
Advertising, Exton, Pa./Borough of Glassboro, N.J.,
for marketing and comms. for a multimillion-dollar revitalization
& Jones, Troy, N.Y./Long Island South Shore Estuary
Reserve Bayway, to develop a new brand identity and strategic
marketing plan with Dodson Associates (Ashfield, Mass.)
and River Street Planning and Development (Troy).
Government Relations, Washington, D.C./
National Pork Producers Council, for lobbying related to
the Farm Bill, Clean Air Act, Clean Water Act, and energy
Group, Atlanta/The AeroClinic, in-airport healthcare
clinics; Hospitality Ventures, hotel development and management;
VCG, staffing and recruiting software, and Amcat, customer
Chicago/Trade Commission of Spain in Chicago, for an integrated
marketing comms. program, including advertising, media relations,
and public affairs. The TCSC is part of the Spanish Institute
for Foreign Trade operating under the Ministry of Industry,
Tourism and Trade in Madrid. The group said it wants to
position Spain as a dominant player in many growing
Management Group, Cincinnati/American Joe, apparel,
for national branding, advertising and PR.
Integrated Communications, Louisville, Colo./
Rocky Mountain Cement Council and the Colorado Ready Mixed
Concrete Association, for the No More Potholes
consumer action campaign.
Communications, Garden Grove, Calif./
CreativeCOW.net, website for media professionals, as AOR
Marketing & PR, Irvine, Calif./Kings Hawaiian,
bread marketer, to promote a national sweepsteaks.
PR, Sherwood Park, Alberta/TimeGate Studios, video
game developer, for PR and community engagement efforts.
Edition, June 6, 2007, Page 6
MARKET WIRE BECOME MARKETWIRE.
Wire and parent company CCN Matthews are "re-branding"
under the name Marketwire after operating under their own
names since the 2006 acquisition of MW by CCNM.
companies, which handle services like press release distribution,
multimedia production, contact management, and monitoring,
said the decision came after "extensive research."
Wire was the Los Angeles-based newswire that began under
the name Internet Wire. Toronto-based CCNM bought MW in
an April 2006 deal pegged at around $30M.
FOSTER, HYLAND SET UP SHOP.
Debora Foster, former
VP/comms. for H. J. Heinz, and Sheila Hyland, a Pittsburgh
TV news anchor, editor and producer, have opened a media
training and crisis shop in the Steel City.
Hyland said FosterHyland
& Associates has been set up in response to a growing
need to understand how to work with traditional and
new media in todays news environment.
Foster noted events like
Virginia Tech, the Sago Mine disaster, and the recent pet
food recall show the need for companies and groups to have
crisis plans in the event of a knock on the door
from the press.
USDA NIXES RFP FOR PLACEMENT
The food safety and inspection
division of the U.S. Dept. of Agriculture plans to negotiate
a no-bid contract with Family Features Editorial Syndicate
for a contract to place a story in U.S. media.
The one-year contract
includes four year-long options.
The USDA said it is not
seeking competition for the contract because Family Features
is the only company that can meet its needs.
The Food Safety and Inspection
Service unit wants to place a full-page feature-length article
with photographs on avoiding food borne illness around Thanksgiving.
The effort would target
the front page of food, health and/or lifestyle sections
of "mainstream" daily U.S. newspapers.
FSIS said it would develop
the article with editorial consultation from FF. It requires
an audience of 10 million for the placed article.
The government said it
might open the contract to competition if it heard from
other capable vendors. Donna Hardy ([email protected])
is point of contact.
York Women in Communications honored three members
at its annual meeting May 30. Karen Karpwich, a member of
NYWICIs student affairs committee, received the Liz
Hoover Award for volunteer service. Nancy MEga, the groups
treasurer, received the Distinguished Service Award. And
Tammy Tibbetts, a student member, received the new Young
AUTO MAKERS ADD COMMS. VET.
Virginia-based trade group of 14 foreign automakers that
make up 40 percent of U.S. auto sales has brought in auto
PR veteran Kim Custer to head communications.
Association of International Automobile Manufacturers, which
counts car makers like Toyota, Honda, Aston Martin and Ferrari
as members, tapped Custer from Nanjing Auto Corp., where
he was planning media relations and PA for the re-launch
of the MG in Europe.
who takes a director post at AIAM, headed communications
for member companies Kia Motors America and Mitsubishi Motors
over 15 years.
was previously VP of global marketing and comms. for Korn/Ferry
Int'l and director of PR for American Medical International.
notes that its members are the fastest-growing sector of
the U.S. auto industry. AIAM member Toyota overtook Chrysler
in the first quarter of 2007 in market share for U.S. auto
Comms. handles PR for the trade group.
Tringali, who handled the Brother International account
at MSA Advertising & PR, to MRB Public Relations, Tinton
Falls, N.J., as a senior A/S. Kristen
Keller, an independent consultant and former internal
PR exec at Maxtor Corp., joins as a senior A/E.
Tiedemann, marketing and media relations exec for
ALK Technologies, to Resound Marketing, Princeton, N.J.,
as an A/E.
Roper, deputy press secretary for Sen. Norm Coleman
(R-Minn.), to Widmeyer Communications, Washington, D.C.,
as an account manager. She was previously assist. director
of comms. for the American Tort Reform Assn.
Boisvert, who ran his own political consultant and
direct mail shop, Main Street Strategies, to Davies, as
director of its Washington, D.C.-based real estate practice.
Pollack, VP of corporate communications for digital
printing solutions company Oce, to online tracking company
comScore, Chicago, as senior VP of marketing comms.
Bailey, director of internal comms. for Hewlett-Packard,
to Text 100 PR, San Francisco, as senior VP. He was previously
with Sun Mircosystems, Applied Comms., Copithorne and Bellows,
Bernstein to president, Bernstein-Rein, Kansas City,
Mo. Co-founder Skip Bernstein retains the chairman and CEO
title, while co-founder Skip Rein remains vice chairman.
Steve is Bernsteins son.
Taur to assistant A/E, LVM Group, New York.
Markle, media relations manager for Tech Image, Chicago,
was named to represent the cities of Altadena and LaCrescenta
(Calif.) for a two-year term on the advisory committee of
the Santa Monica Mountains Conservancy.
Edition, June 6, 2007, Page 7
AUDIT LOWBALLS CONF.
from pg. 1)
PRSA explanation given several years ago was that only staff
time at the actual conference is counted. More than 30 staffers
go the meeting each year. Input by local chapter members
is minimal or under close supervision by h.q. staffers.
the1970s, 5-7 h.q. staffers would attend and most of the
work would be done by local volunteers. Conferences then
drew some 2,000 attendees, about the same number as recent
Rise 16%; Net rises 1.7%
audit shows that staff salaries and fringes rose $745,386
from $4,539,162 in 2006 to $5,284,548 in 2007, a gain of
remuneration for the estimated 55 staffers is $96,082.
of staffers include an unknown portion of the $477,792 spent
for travel, hotels, meals and other expenses.
Bolton, who left PRSA at the end of 2006 after six years,
received approximately $300,000 of separation pay,
says the audit.
cost is included in overall administration expenses rather
under salaries and fringes.
amounts for the largest portion of the salaries, $1,874,507,
up from $1,489,664 in 2005.
highest is $809,929 spent on salaries/fringes for publications,
up from $699,585.
costs for PR Student Society of America were $200,462, which
is higher than the reported total of $189,052 for the annual
relations salaries were $255,262, up from $244,158. No payroll
costs at all were needed for ethics (vs. $357
spent in 2005). Total administration costs,
a catch-all for costs that were previously broken out in
13 categories, rose to $3,180,584 from $2,642,444.
was only 1.7%
rose 12.3% to $11,460,668 but expenses rose 12.8% to $11,265,239
resulting in a net of $195,429 or 1.7% of revenues.
Weiss, PRSA chair and CEO, claimed in a release May 9 that
net assets are at a record level of $2,826,058 or 25.09%
of expenses. But they were 25.7% of expenses of $6.99M in
owes $5,697,034 on its 13-year lease of 22,000 sq, ft, if
space at 33 Maiden lane that was signed in the first quarter
of 2004. Rental expense for 2007 is $439,360. Total occupancy
costs, including maintenance and other costs are $700K+.
committee members who approved the audit were chair Gabriel
Werba, Timothy Brown, Tod Bulot, Daniel Curran, James Finkle,
Rita Holmes-Bobo, Jared Meade, Diane Salucci, and Barbara
current retirement plan is a qualified 401K profit sharing
plan covering all employees.
plan provides for an employer contribution of 3% in addition
to discretionary PRSA contributions. PRSA also
makes discretionary matching contributions to participants
who contribute part of their pay to the plan. PRSA in 2006
charged $366,165 to operations for retirement contributions.
The charge in 2005 was $314,907.
APPROACH URGED FOR SCHOOLS.
police should have quick access to high-powered rifles and
body armor to prevent tragedies such as occurred at Virginia
Tech April 16 when 27 students and five professors were
murdered by Cho Seung-Hui.
than 450 college administrators, campus police and PR staffers
from 24 states attended an all-day session May 30 at the
University of Central Oklahoma on campus security issues.
Bierly, former Marine and now director of the Public Safety
Group of Oracle Corp., said a "military mindset"
is needed to combat possible lethal violence on campuses.
"This is not police work anymore," he said.
president Roger Webb, a former Oklahoma public safety commissioner,
said college police are good at crowd control and handling
security for notable visitors but they lack the training
to disable an out-of-control shooter like Cho.
to Guns Favored
favored faculty and students having access to guns. Carrying
concealed weapons should be an option, he said.
on campus must be prepared to act in the face of threats
including tackling or taking other action against a shooter.
the VT shootings, most of the victims hid under their desks
and took no aggressive action against Cho, who shot each
one of them at least three times before moving onto the
next victim. This lack of action led columnist Michele Malkin
to write that students have become not only intellectually
submissive but physically submissive and that training in
character and courage are what is needed.
Van Zandt, a 25-year FBI veteran who has his own firm specializing
in security issues in Fredericksburg, Va., said that mass
shootings have taken place on 45 school campuses in the
past decade. There are warning signs among potential assailants
such as depression and alienation, he said, but there is
no way to predict who will become a murderer.
Paulison, administrator of the Federal Emergency Management
Agency, said millions of dollars of grants are available
to campus police departments for training and equipment.
Gap in Notification an Issue
A major issue in the VT
shootings is the two hour and ten-minute gap from the time
of the first 911 call about the initial two murders at 7:15
a.m. to the time when a campus-wide e-mail was sent urging
students to stay in their rooms and look for anything unusual.
The word "murders" was not used.
Gerald Massengill, retired
state policy superintendent and chairman of the panel reviewing
the shootings, has said the panel will not second-guess
the initial response to the shootings.
"I think we know
enough about the response to know it was very effective
and a very successful response," said Massengill, in
the May 11 Washington Post).
VT President Charles Steger
said the school is conducting its own probe of how officials
and campus police responded to the shootings.
Steger expects to have
a report in August.
Edition, June 6, 2007,
PRSAs best efforts to stop us, including refusal by
all of the
boards 17 members to help us, we obtained the 2006
audit (page one).
stonewalling is a new low for PRSA which up until this year
had at least supplied the audit to add to our collection
of more than 15 of them.
usual, PRSA is counting as cash a couple of million dollars
that should be a liability (because PRSA owes an average
of six month of service on dues), and is also low-balling,
by about $1.5M, the cost of staff time on the annual conference.
COO Catherine Bolton got $300,000 in severance pay, the
audit has revealed. She was also getting $28,000 or so yearly
in pension benefits.
was hired as of Sept. 5, 2000 to handle PR, succeeding Richard
George, who quit in September, 1999 just before the annual
conference. PRSA had left the PR post vacant for a year.
Her career was meteoric at PRSA. She became COO in December
after PRSA president Ray Gaulke suddenly shifted to the
PRSA Foundation. He was in the first year of a new five-year
contract given him by the 1999 board. However, the 2001
board, led by Kathy Lewton, cut a deal with Gaulke that
had him leave PRSA. He was reportedly paid $250K of the
$1M owed on the remaining four years of his contract.
in 2001 took over the title of president. PRSA had decided
against making another search for an outsider since the
lengthy search for the previous COO had turned up only two
viable candidatesGaulke and Mitch Kozikowski.
member from the Southwest asked on the PRSA
leadership teleconference May 22 what Boltons
severance was and was told that this would appear on IRS
Form 990 that would be filed in June.
Telling the member he
had to wait until June was a bald lie in our opinion because
the $300K figure was already in the audit. Were PRSA transparent,
the full audit would have been on the PRSA website months
lay this poor financial reporting at the feet of the audit
committee. Their names are not on the PRSA website
(only chair Gabriel Werba, Farmington, Mich., counselor)
is listed). They have not done the job of protecting members
interests. They are:
Brown, corporate communications director., Connectiv,
Bulot, director of communications, McKinley Capital
Mgmt., Anchorage, Alaska
Curran, director of PR, New York Assn. of Homes and
Services for the Aging, Albany.
Finkle, associate, Booz Allen Hamilton, McLean, Va.
Holmes-Bobo, senior manager, CC, Outsourcing Solutions,
Meade, PR coordinator, Concordia University, Ann
Salucci, specialist at Bear Wagner, N.Y.
Wellnitz, Ryan, Wellnitz & Assocs., Foxboro,
Heres who should
be on this committee:
Goldstein, CC head at Depository Trust & Clearing
Corp., New York, a critic of PRSA.
McDermott, Riverside, Conn., who missed election
as treasurer in 2000 by one vote.
Kekst, CEO of the New York firm who is in the Financial
Communications section of PRSA.
Blinn, N.Y. counselor and member of the section.
Lee Wallace, Des Plaines, Ill., financial PR counselor
and a financial section member.
PRSA, if it is to get
independent financial oversight as demanded by Sarbanes-Oxley
(which many associations follow), needs an audit committee
with expertise, clout, and whose members visit h.q. frequently
to see first hand how the money is spent. It needs a financial
expert who is not a member of PRSA. Almost all the members
should be in New York. How much oversight can Brown provide
from Alaska? Geographical balance is what is sought but
it shouldnt apply here.
says it will replace whole milk with 2% milk for its espresso
drinks. Customers will think, Wow, Im
really cutting down on fat content. Most will not
realize that regular milk has 3% fat content. Were
not against milk being labeled 1% or 2%
as long as regular milk is labeled 3%. Tricking
consumers in any manner is unethical...daily
newspaper circulation has dropped 30% since 1985
from 62 million to 43 million in spite of the rise in population,
according to the Audit Bureau of Circulations. Bloomberg
estimates the New York Times will show a 14% decline
in revenues this year. Chicago Tribune, second-largest
publisher, will probably be down 5% and Gannett, largest
newspaper publisher, will be off 1%, based on average estimates
of 11 analysts...but
economist Robert Samuelson, writing in the May 28 Newsweek,
says Bloomberg itself has added 300 business editorial jobs
to 2,300 since early 2006 and the news business is far from
collapsing. The reporting skills that are rewarded now,
he says, are shifting from diligent, curious and clear,
to tech-savvy, quick and edgy. Respect for facts
and an effort to be fair still characterize news-gathering,
he says, although editorial independence is being eroded
as media increasingly tailor content to appeal to
advertisers. A good example is Newsweek itself which
is mostly a medical journal in service of healthcare advertisers...PR
pros do not have enough clout, Mark Bulgutch,
senior TV producer of The Canadian Broadcasting Corp., told
PR pro Jana Schilder at a seminar in May sponsored by the
Centre for the Study of Democracy at Queens Univ.,
Toronto. He says they should be part of the team making
decisions rather than just delivering messages to audiences.
Keynote Aaron Brown, now at Arizona State Univ. while waiting
out a clause in his CNN contract, said reporters must be
careful not to include their opinions when covering news.