The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, June 13, 2007, Page 1
SEEKS MORE IRAQ PR HELP.
U.S.-led military force in Iraq is preparing an RFP to enlist
a PR agency for help in engaging the Iraqi people to support
their fledgling government.
Iraq Information Operations unit of the U.S. force in that
country wants a firm to develop rapid reaction information
operations support for the purpose of boosting the
Iraqi government, according to a procurement document targeting
military is currently reviewing proposals for a multimillion
dollar PR blitz for its electricity sector rebuilding, a
contract that could be worth up to $25M.
process as well as the new RFP in development
is being conducted via confidential procurement portal because
the government says information about hiring a PR firm for
the work is sensitive.
Multi-National Forces Iraq contracting division expects
to issue the new RFP in mid June. A one-year contract with
a year-long option is expected. No budget figure was given.
email to the MNFI press operation was not returned.
GEPHARDT TALKS FOR TURKEY.
Dick Gephardt, former
House Majority Leader and Democratic Presidential candidate,
spearheads DLA Pipers $1.2M contract to represent
the Government of Turkey.
officials have threatened to invade northern Iraq to attack
Kurdish rebel forces that are based there.
Pentagon chief Robert
Gates, on June 4, urged Turkey, a NATO ally, not to attack
Secretary of State Condoleezza
Rice warned Turkey that an invasion could touch off a series
of wars in the region.
Gephardts job is
to promote a positive image of the Turks and keep Congress
updated on the most controversial issues facing
DLAs contract went
into effect on March 1. The firm agrees to use Turkeys
former lobbyist, The Livingston Group, as a subcontractor
TLG is the firm of former
House Speaker-designate Bob Livingston (R-LA.). Livingston
agrees to parcel out work to ex-Brooklyn Democratic Congressman
Steve Solarz. Solarz heads Solarz Assocs., and is a member
of APCO Worldwides international advisory panel.
TLG is to receive $625K
under its agreement with DLA Piper.
Gephardt also represents
Ethiopia and United Arab Emirates.
B-MS PENN WALKS THE
Penn, who doubles as Hillary Clintons top strategist,
says he would never represent management in a dispute with
As matter of conscience
work for management side of labor disputes is not something
I will change on, Penn said via an e-mail to this
follows a June 1 letter sent to Clinton by Teamsters president
Jim Hoffa and UNITE Here president Bruce Raynor that complained
about B-Ms effort to undermine workers
right to organize at Cintas.
That uniform company hired
B-M to thwart a union organizing effort. The Cintas assignment
came before Penn became B-Ms CEO.
The Hoffa/Raynor missive
was written in distress, but the writers wanted
to inform Clinton about labor issues and do not want
to see you or the Democratic Party embarrassed. Penns
pro-union stance is due to his fathers work as a labor
organizer and former leader of the poultry workers in New
Clinton attended an AFL-CIO
town hall meeting in Detroit on June 9. AFL-CIO chief John
Sweeney has asked Clinton to address the Penn issue.
ROEHM REACHES OUT TO SITRICK
Julie Roehm, the former
senior VP-marketing communications at Wal-Mart, is using
Sitrick & Co. to press her legal attack against the
Bentonville, Ark., giant.
Sitricks Seth Faison
told ODwyers the crisis firm is representing
Roehm's attorneys, Sam Morgan and Andy Rifkin.
Wal-Mart fired Roehm,
a former Chrysler executive, charging her with having an
affair with a staffer and accepting gifts from suppliers.
Roehm filed a counterclaim
on May 24, in which she denied the charges, and contended
that Wal-Mart CEO Lee Scott purchased boats and a diamond
ring for his wife from companies controlled by financier
Irwin Jacobs. Jacobs Trading Co. has the exclusive
right to purchase unsold Wal-Mart merchandise, according
to Roehms legal document.
Jacobs, who filed a defamation
suit against Roehm, called her allegations off the
wall. Wal-Mart, which uses Edelman for PR, denies
any wrongdoing by Scott.
Barrow, MD of the U.K Public Relations Consultants
Assn., joined Ketchums London office to head its corporate
affairs operation. Barrow will keep his PRCA post until
a successor is found. Ketchums 15 corporate affairs
staffers counsel FedEx, Nokia, Towers Perrin, and the World
Edition, June 13, 2007, Page 2
UNIT ISSUES RFP FOR PR.
Dept. of Energy division in charge of disposal and storage
of spent nuclear fuel and radioactive waste, notably the
controversial Yucca Mountain project, is on the hunt for
a PR firm to develop its communications and public outreach.
Office of Civilian Radioactive Waste Management, based in
Las Vegas, has issued an RFP to ink a one-year contract
with four option years for strategic communications support
targeting stakeholders and the public, through outreach
programs in public schools and communities, and other elements
like web work.
work is to be performed in Las Vegas and Washington, D.C.
OCRWM has been investigating the Yucca site in Nevada for
more than two decades. Although the project is set to move
forward with the support of President Bush and a March 2017
opening date, the new senate Minority Leader Harry Reid,
a Nevada Democrat, has vowed to kill the Yucca project.
are due by July 9 (questions by June 18). The solicitation
process is being conducted by the DOEs online portal
WASSERMAN HEADS DARFUR GROUP.
Bill Wasserman, president
of M+R Strategic Services, the D.C.-based public policy
shop, serves as acting director of the Save Darfur Coalition,
which consists of more than 150 advocacy groups fighting
to stop genocide in the Darfur section of Sudan.
He assumed that post following
the June 1 management shake-up of the SDC that led to the
dismissal of director David Rubenstein.
The group gave no reason
for Rubensteins ouster. The New York Times
speculated that other aid groups opposed SDCs hard-hitting
advertising campaign, the work of GMMB shop.
Wasserman told ODwyers
that he will head SDC until the right person
is found to replace him. Hopefully, that will be soon,
M+R has been SDCs
PR firm since August, `05. It launched the A Million
Voices for Darfur grassroots campaign that resulted
in more than one million postcards sent to President Bush
demanding action. It also coordinated the Global Day
for Darfur, which included activities in more than
40 countries calling for the dispatch of United Nations
SDC says 400K people have
been killed in Darfur during the past three years by Sudanese
government forces and their militia allies. Two million
people have been displaced.
Wasserman was director
of the Agriculture Dept.s office of consumer affairs
in the Clinton Administration before joining M+R.
Derek, the star of the 1979 movie, "10,"
will help O'Keeffe & Co. celebrate its first decade
The "perfect 10 to
help us celebrate an almost perfect 10," said Stephen
O'Keeffe, founder of the tech firm. Festivities are June
14 at Ireland's Four Provinces in Falls Church, Va.
ALMACY CONNECTS WITH WAGGED.
David Almacy, who headed
the White Houses digital operations, has been named
VP of Waggener Edstroms digital strategies group,
based in Washington, D.C.
He is charged with developing
new digital products and services for WE.
Almacy was at the White
House for two years leading Internet and e-communications
in the Office of Media Affairs and serving as a spokesman
to digital influentials. He also oversaw the revamp
earlier this year.
Almacy was previously
an advisor to Deputy Education Secretary Eugene Hickok during
a three-year career in that department that also included
serving as communications director for the White Houses
education outreach to Hispanics.
BURSON TO GUIDE CLIMATE ACTION
San Francisco office has emerged from a field of 10 firms
to guide PR for a non-partisan group working to put climate
change at the top of the next U.S. presidents agenda.
B-M was among four finalists
invited for an interview by the Presidential Climate Action
Project, which is chaired by former Sen. Gary Hart and backed
by the Univ. of Colorado at Denver and the Johnson Foundation.
Fraser Communications (Santa Monica, Calif.), Lipman Hearne
(D.C.), and Metzger Associates (Boulder, Colo.) were among
Despite a relatively small
PR budget of $45K through the election next year, several
other firms pursued the work including Bell Pottinger USA
(Boston), Simpson Scarborough (D.C)., Ikon Public Affairs
(Denver) and Southard Comms. (New York).
The PCAP wants to put
together policy proposals to form a Climate Action Plan
for the 44th president to act on in his or her first 100
days in office.
BARCLAY HEADS MWW/S.F.
Sharon Barclay, who headed
Boston operations for Hill & Knowltons Blanc and
Otus tech shop, has joined MWW Group as senior VP and general
manager in San Francisco. She counseled Hewlett-Packard,
Compaq, Deloitte and Airvana at B&O.
Previously, Barclay was
with Manning, Selvage & Lee, working on Motorola, MicroTouch
Barclay, holder of an
advanced certificate in PR from the Sydney Institute of
Technology, also worked in the U.K. (The Public Relations
Ltd. in London) and Australia (Sydneys Dept. of Water
Resources) during her 18-year PR career.
Brennan, managing director at Sard Verbinnen &
Cos Chicago office, has shifted to Cushman/Amberg
During her career, Brennan
handled proxy fights, divestitures, IPOs, litigation, mergers/acquisitions
and crisis situations.
Prior to SV&C, Brennan
served as COO of Ogilvy PR Worldwide's corporate/finance
group. She began her career at Burson-Marsteller.
Edition, June 13, 2007, Page 3
NAMED EIC OF BUSINESSWEEK.COM.
Byrne, an 18-year BusinessWeek writer and editor
who left for a two-year stint as editor-in-chief of Fast
Company in 2005, has been named executive editor/editor-in-chief
with full responsibility for content and development for
succeeds Kathy Rebello, who has left the company.
had recently served as exec. editor of BW and is the author
of eight books, including Straight from the Gut
with Jack Welch.
replacement for his role as EE for BW has not yet been named.
site claims more than 6.7M unique visitors per month.
CNNS PETROVICH TO AP.
Jon Petrovich, a CNN veteran,
has joined Associated Press as chief of its U.S. broadcasting
The 60-year-old held the
executive VP post at CNN, and was heavily involved in the
development of its online operation. He reports to James
Williams, AP's senior VP/global broadcast.
Petrovich, who began his
career as a TV reporter in Louisville, chairs the broadcast
department at Medill School of Journalism at Northwestern
He also held the executive
VP/international networks post at Sony Pictures TV before
GUMBEL NAMED FORTUNE/EUROPE
Peter Gumbel, who covered
European business/politics for Time from Paris, is
now European editor for Time Inc. sister magazine Fortune.
He worked for the Wall
Street Journal for 16 years before moving to Time.
Gumbel is the author of
French Vertigo, a book that was frequently cited
in the recent presidential election in France.
VOLPI TAPPED AS JOOST CEO.
Michaelangelo (Mike) Volpi,
who was once pegged to succeed John Chambers as CEO of Cisco
Systems, has been named CEO of Joost, the high-profile Internet
company that plans to distribute movies and full-length
He takes over from founding
CEO, Fredrik de Wahl, who moves to the chief strategy officer
Joost, which was launched
by the founders of `Net phone company Skype, has lined up
programming deals and investment dollars from Viacom International,
CBS and Time Warner. It has ad deals with Microsoft, Sony
and United Airlines.
Volpi served on Skype's
board and exited following its $2.6B sale to eBay in `05.
The 40-year-old told the
New York Times that traditional TV "is gradually
going to go away." His mission is to "capture
the hearts and minds of users who have turned away from
TV as a form of entertainment."
Joost programs will run
on a variety of platforms such as computers, TV screens,
mobile phones and "some alternative device that might
come out in the future," he told the NYT.
HEARST-ARGYLE FORGES YOUTUBE
the largest affiliate of Walt Disney Co.'s ABC unit covering
nearly 20 percent of U.S. households, will provide entertainment
video, sports, weather and news programming to Google's
Cable praises the deal as a "watershed partnership"
and "landmark pact" marrying "old" and
H-A's Baltimore, Sacramento,
Pittsburgh and Boston properties will be the first stations
to have individuals channels on YouTube with the remaining
25 sister stations to follow.
Terry Macklin of H-A says
the venture allows his company to "expand its footprint
online and rapidly expand into new markets."
The partners will split
NICKELODEON CHECKS OUT HOTEL
Nickelodeon cable network has partnered with Miller Global
Properties to launch Nickelodeon Resorts by Marriott, a
chain of hotels for people with children.
Dora the Explorer and the rest of the animated gang will
open for business in `10 at a San Diego hotel. That facility
will feature a water park and interactive attractions.
Nickelodeon says its research
found that a "physical manifestation" of its characters
looms as a growth center as the first generation of its
viewers is now having children of their own.
It expects to have 20
hotels in place by 20.
GABBETT TO JOIN MEATINGPLACE.
Janie Gabbett, a 23-year
veteran of Reuters who has been director of interactive
online marketing for Burson-Marsteller, is slated to join
Meatingplace, an online and print media company focused
on on-line community for red meat and poultry processors
in North America, on June 25 as executive editor.
Gabbett was managing editor
for Reuters North American operations from 2000-04
and earlier served as Midwest bureau chief, Asian financial
editor, and West Coast financial editor.
She has managed her own
communications firm in addition to work at B-M.
At Meatingplace, she will
lead efforts to build the online community and Meatingplace
APPLE TALKS TO STUDIOS.
Apple is negotiating
with major Hollywood studios about a deal to put new movies
available for rental on its iTunes service, according to
a report in Financial Times.
would call for a $2.99 rental for a few days as the film
is released. FT reports that Viacoms Paramount favors
a tie-up with Apple, while General Electrics Universal
opposes the idea.
Apple CEO Steve
Jobs is a director and major stockholder in Walt Disney
Co. following the sale of his Pixar Animation to Disney.
sells old movies on its iTunes site.
news continued on next page)
Edition, June 13, 2007, Page 4
STEWART WINS AJR PRAISE.
has a lot to learn from The Daily Show with Jon Stewart,
according to a seven-page cover story of the June/July American
overview, What the Mainstream Media Can Learn From
Jon Stewart, makes the point that the fake news
program succeeds mainly because it doesn't need to worry
Wagner, chair of San Francisco State Universitys journalism
department, believes journalists are boxed in by the practice
of 50/50 reporting or offering both sides of a story.
instance, stories about global warming always include scientific
doubters even though the overwhelming evidence is that things
are heating up.
present a balanced picture to the public, but is that picture
accurate or authentic, Wagner asked.
Kaplan, associate dean of USCs Annenberg School of
Communication, believes straight news has fallen into
a bizarre notion that substitutes something called balance
for what used to be called accuracy or truth
he continued, are portrayed as a battle between two sides.
The reporter does not want to appear biased so he offers
both views though one is manifestly right and
the other is trying to muddy the water with propaganda."
beauty of the Daily Show, according to Kaplan, is that it
is not afraid to call people spinners or liars when
they deserve it.
BARNES EXITS WSJ FOR NYT.
Brooks Barnes, who covered
the TV beat for the Wall Street Journal, is joining
the New York Times' Los Angeles office to cover the
He replaces Laura Holson,
who is returning to New York to report on media/technology/entertainment
convergence. Barnes began his writing career at the Philadelphia
Digital, the USA Today magazine insert about
electronics, has launched a website aimed at helping consumers
understand technology. Jerry Grossman is editorial director.
He says the site targets consumers who are "smart,
enthusiastic and ready to buy, but may not know the questions
request for credentials to cover the National Hockey
League's Stanley Cup finals was turned down by the league.
Michael Farber of Sports Illustrated pointed out
the slight on his "Rink Side" blog.
Newspaper Guild of New York has lodged an unfair
labor practice charge against Time Inc. that says the media
giant has bargained "in bad faith" without any
intent to reach an agreement. The Guild represents editorial
staff at Time Inc. properties like Time, People
and Sports Illustrated. Their contract expired on
March 22 and negotiations had been ongoing since December.
Time Inc. put forth a "best and final offer" in
QUINN GILLESPIE WORKS FOR
Quinn Gillespie has been
hired by both Sirius Satellite Radio and XM Satellite Radio
to overcome opposition to their proposed $13B merger
of equals announced in February.
The deal has drawn wicked
criticism from the National Assn. of Broadcasters, which
would be shocked if it is approved, and Sen.
Herb Kohl (D-Wisc.).
The Senator, who chairs
the subcommittee on antitrust, competition policy and consumer
rights, wrote a letter to Justice Dept. antitrust lawyer
Tom Barnett and FCC chairman Kevin Martin on May 23 to say
the merger should be forbidden under antitrust laws and
goes against the Communications Act.
He urged both agencies
to "take all necessary actions to deny approval of
this merger and prevent the creation of this satellite radio
QG is fielding a 15-member
lobbying team to work on behalf of Sirius and XM.
That squad includes Jack
Quinn, former counselor to President Clinton and chief of
staff to ex-VP Al Gore, and Ed Gillespie, ex-chairman of
the Republican National Committee.
Other members include
top aides to Trent Lott and Harry Reid, plus a deputy campaign
manager for Bush.
Stedman Guff, senior broadcast producer of ABC News
Good Morning America, has been named executive
producer of ABC News Now, the TV and web-streaming channel.
She was senior producer of The View from 1997
Sheridan, executive producer of ABC News weekend
content, has been named EP for ABCNews.com.
Michael Clemente remains senior executive producer of ABC
News Digital Media. He is overseeing the online component
for ABC's newsmagazine i-Caught, set for an August debut.
Dunlop, architecture columnist for the Miami Herald,
has been named editor of Home Miami, a monthly magazine
focused on the area's design, architecture and real estate.
promoted six editors under editor Michael Burgi. Tony
Case was upped to editor of Adweek magazines'
special reports,, including its "hot lists," covering
Adweek, Mediaweek and Brandweek and their websites.
He replaces Patty Orsini
and has been a contributor for Mediaweek since 1998. Jim
Cooper was promoted to executive editor of MW. Lisa
Granatstein was elevated to managing editor for MW.
was upped to "The Programming Insider/Mr. Television"
columnist from senior editor. Anthony
Crupi and Mike
Shields were both promoted to senior editor.
Crow, VP of Nielsen Business Medias marketing
and media group, has been promoted to senior VP with oversight
for business and editorial operations of publications like
Adweek, Brandweek, Mediaweek, Marketing
y Medios, and Editor & Publisher.
Edition, June13, 2007,
OF PR FIRMS
TAPS INDIA AFFILIATE.
Edstrom Worldwide has added Adfactors PR Pvt. of India as
based in Mumbai, was founded in 1997 and has counseled the
State Bank of India, the Teradata division of NCR, and Websense.
It has 10 offices in India.
Edstrom, executive VP, said the firm undertook extensive
research for an affiliate in the India tech market, noting
Adfactors is fiercely independent and praising
its training and professional development.
FD ACQUIRES U.K. HEALTHCARE
FD has acquired London-based
healthcare firm Sante Communications to complement its life
sciences practice and develop its international reach in
Sante, founded in 1995
by Liz Shanahan, has counseled Pfizer, GlaxoSmithKline,
and BMS, among others. The firms staff will fold into
FDs U.K. corporate and brand unit.
FD global clients in the
space include Novartis, Wyeth, GE Healthcare and Sanofi
Shandwick is working with Cleantech Venture Network
to raise the profile and reach of CVNs forums. Events
in Frankfurt, Toronto, San Francisco, and Beijing are planned
on the growing cleantech sector. Wiliam Brent, senior VP,
heads WS cleantech unit. He noted the sector is beginning
to enter a more mature cycle, raising a need
for strategic communications to differentiate. In addition
to promoting the events, WS will tab speakers and companies
to present at the forums. ...Rich
Polt, president of Waltham, Mass.-based Louder
Than Words, said the firm will counsel Volunteer
Family and the Massachusetts affiliate of Susan G. Komen
for the Cure as pro-bono clients under the PR firms
Press for Action program. ...Foley
Government & Public Affairs, Potomac, Md., has
marked its 20th year. Joseph Foley, a former House legislative
aide who worked in the Carter and Reagan administrations,
and the Federal Emergency Management Agency, said hes
worked for more than 50 clients over the last two decades...
Coyne PR, Parsippany,
N.J., was named 11th out of 25 medium-sized companies on
NJBIZ list of the best places to work in the
firms McNeely Pigott & Fox PR and Atkinson PR
have formed an alliance after working recently on client
assignments. MP&F senior partner David Fox was a VP
at Atkinson before leaving for MP&F in 1990. Fox said
the firms would operate independently where there might
be potential client conflicts, but he sees tremendous
growth potential for the two firms under the pact.
Atkinson will move from its 21-year home to MP&F space
in downtown Nashville. MP&F reported 55 staffers and
PR billings of $6.7M for 2006.
Sard Verbinnen reps URS in its $2.6B acquisition of Washington
Group International (formerly Morrison Knudsen). Kekst &
Co. works for WGI.
New York/Phosphagenics Limited, Australia-based biotechnology
company, for an integrated financial comms. program targeting
the North American investment sector.
& Co., New York/Stylesight, trend forecasting
and product development tools for creatives in the fashion
and style industries, as AOR for PR following a competitive
pitch process. The work includes national and trade media
relations, event and sponsorship mgmt., and social media
Silver Associates, New York/Furnished Quarters, corporate
housing provider, as AOR for marketing comms., PR and promotions.
PR, New York/Roy Jones Jr., boxer, for media relations,
strategic counsel, and marketing comms. leading up to a
July 14 pay-per-view bout vs. Anthony Hanshaw.
for Strategic Growth, New York/
Marketing Worldwide Corp., car customization programs for
auto makers, for IR and PR.
Communications, Washington, D.C./
Northwestern Univ., for an independent admissions market
Spalding, Atlanta/Fred Gretsch Enterprises, drum
and guitar maker, for PR for its 125th anniversary in 2008.
Group, Chicago/Council of Great Lakes Governors,
non-partisan cooperative between eight U.S. states, Ontario
and Quebec to promote environmentally responsible economic
growth in the region. MWW is handling public affairs, media
relations, economic development, and sustainability work.
Medical Marketing, Denver/Sutter Solano Medical Center,
for integrated comms. including physician marketing, advertising
Advertising and PR, Denver/Netlojix, IP telephony,
for a direct mail campaign; Impulse Internet Services, business
voice and data comms., for adv., direct mktg. and PR, and
Ballard Power Systems, hydrogen fuel cell energy, for brand
Dallas/Valtech, software development, for marketing comms.
Levy PR, Seattle/Zeenami, self-improvement website,
as AOR for PR.
Communications, Portland, Ore./Stretch Inc., configurable
processor development, for PR and marketing comms.
PR, Lake Oswego, Ore./uPlayMe, entertainment-focused
social networking, as AOR.
Honig Company, Burbank, Calif./HRE Performance Wheels,
custom alloy wheel designer and maker, for PR.
Strategic Communications, Los Angeles/
and Prescriptive Music (rxmusicCD.com).
Edition, June 13, 2007, Page 6
TRACKS TV IN REAL-TIME.
has added real-time TV digital monitoring of
all 210 designated market areas in the U.S.
company said the move to develop and implement the new service,
VMS RealTime, which lets users search, track and view streaming
video within minutes of airing, came about from customer
had been tracking all 210 DMAs since 2005, but the growing
popularity and demand for video on the Internet, and the
need for fast review of TV coverage, were also factors in
offering the new service in the monitoring sector.
decided to expand our products and serve a market that we
really hadnt served in the past clients that
want something on a real-time basis, said VMS president
and CEO Peter Wengryn. It had been a small market
up until now, but our clients have been asking for it recently
so we put it together.
RealTime search platform, based on closed captioning, is
powered by Autonomy. The service alerts users when a segment
that includes specific criteria airs. After viewing the
clip online, transcripts, DVDs and tapes can be ordered.
The RealTime capability is a separate add-on service that
is part of VMS Integrated Media Intellgence platform.
another arrow in the arsenal to understand whats happening
in the media marketplace, Wengryn added.
BROWN HEADS SALES FOR CISION.
Steven Brown, former VP
of business development at e-commerce software company AdStar,
has joined Cision in Chicago to lead its sales management
team as VP of national sales.
Brown was formerly senior
VP in Monster/TMP Worldwides advertising and communications
division after Monster acquired the company Brown started,
Nolan Recruitment Advertising.
Cision is the former Bacons
DJ ADDS PODZINGER SEARCH TO
Dow Jones has partnered
with audio and video search comany PodZinger to integrate
its services into DJs Factiva service.
PodZinger has developed
speech-to-text and natural language processing platforms
to track the rising cache of audio and video content on
the web. eMarketer reported that there were more than 7.2
billion video streams viewed on the web in January. DJ points
to AccuStream iMedia data that predicts 30 percent growth
in multimedia viewers annually.
The PodZinger services
will be integrated into Factiva.com
and Factiva iWorks by August, DJ said.
RISDALL ADDS TWO TO ONLINE
Holly Matson, executive
team leader for Target Corp., has joined Risdall Search
Marketing, New Brighton, Minn., as an online visibility
Chris Peterson, online
marketing director for online shopping company Zearth.com
Corp., also joins as online marketing manager.
RSM is one of 11 units
of Risdall Marketing Group.
Channell, formerly of Thacker & Frank Communications,
and Colin Wells
of Big Hassle Media, to Rubenstein PR, New York, as associate
Lehman, director of media and PR for the Boston Dept.
of Neighborhood Development, to Schneider Associates, Boston,
as director of public affairs for the firms corporate
group. He was formerly deputy press secretary to Boston
Mayor Thomas Menino.
Bonarrigo, who developed and oversaw comms. and public
affairs activities for the Environmental Protection Agency
in New England, to Rasky Baerlein Strategic Communications,
Boston, as an associate VP in the firms energy and
environment practice. The firm has also promoted Travis
Small to associate VP in that unit. Also, Melissa
Monahan was promoted to VP and group leader of RBs
nonprofit, healthcare and academic practice.
Woodruff, who ran her own firm for 17 years, to Arketi
Group, Atlanta, to handle marketing and PR counsel. Earlier,
she was director of advertising and promotion for General
Sports Ventures, parent to The Athletes Foot chain.
Beres, marketing coordinator for The St. Joe Co.,
to St. John & Partners, Jacksonville, Fla., as an account
manager on the Winn-Dixie account.
Hendricks, a veteran of Motorola, Xerox and Compaq,
to Gerdau Ameristeel, Tampa, Fla., as director of corporate
comms. and public affairs.
Coleman, VP and senior comms. manager for JPMorgan
Chase & Co., to Ketchum, Chicago, as senior VP and director
of editorial services for Ketchum Midwest. She was formerly
media relations manager for Bank One Corp. before it merged
with JPMorgan Chase in 2004. Earlier, she was a reporter
for the Wall Street Journal in Chicago.
Evans, director of marketing for Pinecastle Records,
to Henry Russell Bruce, Cedar Rapids, Iowa, as client manager.
Crossland, executive VP, Cossette Communication Group,
to Kinross Gold Corp., Toronto, as senior VP of government
relations and corporate affairs.
Nolan, a New Jersey native and student in USC Annenberg's
master's in strategic PR program, has been chosen for the
General Motors Strategic PR Fellowship for summer 2007.
The award consists of a $5K scholarship and 10-week paid
internship with GM's communications unit. Nolan, who called
the fellowship a "dream assignment" to work under
GM executive director of corporate comms. Edd Snyder, underwent
a rigorous nomination and interview process against other
competitors. He will serve as a full-time "business
communications integrator" with the internal communications
division at GM's Lordstown manufacturing facility in Warren,
Ohio. Jerry Swerling is director of PR studies for the USC
Edition, June 13, 2007, Page 7
EXTENDS TAKEOVER PROTECTION.
Jones & Co. has revamped its change in control
mechanism to expand executive coverage as the Bancroft family
considers a $5B unsolicited takeover offer from News Corp.
CEO Rupert Murdoch.
its Securities and Exchange Commission filing, DJ&C
extended its separation plan for senior management
program to an additional 135 management employees. Minimum
severance is 12 weeks.
move was made to enhance the companys ability
to retain and attract management-level employees.
The revamp benefits the company by allowing such employees
to focus on the companys business objectives in the
event of a potential change in control of the company, notwithstanding
the personal uncertainties and concerns that ordinarily
arise in connection with such an event, according
to the filing.
company also improved severance packages for nine top executives
including CEO Richard Zannino, publisher Gordon Crovitz
and VP-corporate communications Linda Dunbar.
sweetened deal, according to the Wall Street Journal,
increases the tax gross up package currently
valued at $19.5M for Zannino by 20 percent to 30 percent.
meanwhile, reports that other bidders have surfaced for
DJ&C, including ad/PR man Brian Tierney. He led the
investor group that bought the Philadelphia Inquirer
and Philadelphia Daily News from McClatchy Co.
closing the deal, Tierney slashed 17 percent (68 people)
of the Inquirers editorial staff to improve financial
calls the DJ&C one of the greatest journalistic
enterprises ever created. He does not believe Murdoch
is overpaying. If he could line up an investment group,
Tierney would be at least willing to match Murdochs
HBOs PR CHIEF UPPED
Richard Plepler, who joined
Time Warners Home Box Office in 92 as senior
VP-corporate communications, has been named co-president
of the cable network in a restructuring following the resignation
of CEO Chris Albrecht.
The former aide to Sen.
Chris Dodd (D-Conn.) adds programming duties to his PR responsibilities.
He joins Harold Akselrad, who was general counsel, and Eric
Kessler (ex-president of sales and marketing) as co-presidents.
They report to CEO Bill
Nelson, who was promoted from the COO slot.
TW CEO Dick Parsons, in
a statement, said the new co-president structure will give
HBO a sharper, fresher and more pronounced edge.
Plepler assumed the executive
VP-corporate communications post at HBO in 97. Prior
to joining HBO, Plepler was running his own firm, RLP Inc.
Albrecht stepped down
in May following his arrest for assaulting his girlfriend
in a Las Vegas parking lot.
He was in charge of developing
HBO hits such as Sex in the City and The
Sopranos, which concluded its final season on June
GPC PUSHES U.S. ON U.N. PEACE
Glover Park Group is repping
the Better World Campaign, an offshoot of media mogul Ted
Turners United Nations Foundation, to encourage Congress
to increase American funding for the world bodys peacekeeping
mission and to pay off arrears.
The U.N. is overseeing
18 peacekeeping missions in hotspots such as
Lebanon, Sudan, Haiti and Democratic Republic of Congo.
The BWC claims that the
U.S. past and current funding shortfall is in the $1.3B
range, while pointing out that as a permanent member of
the Security Council this country voted in support of the
[The U.S. has spent $168B
to fund operations in Afghanistan and Iraq so far this year.]
BWC launched a web-based
initiative called PriceOfPeace.org
in May to engage Americans and encourage the U.S.
government to pay its full and fair share of the critical
peacekeeping missions. POP plans to deliver a petition to
Congress over the next few weeks in support of more U.N.
Susan Brophy heads the
account at GPC. She was senior VP and global policy director
at Time Warner and deputy assistant to the President for
legislative affairs in the Clinton White House.
Brophy also served as
chief of staff to former Colorado Senator Tim Wirth, who
heads Turners UNF.
DR. MARTENS BOOTS SAATCHI.
International Ltd. has fired agency Saatchi & Saatchi
over a public furor resulting in an advertising campaign
launched by its London office.
The campaign in question
involves S&S's creation of print ads for Airwair's popular
Dr. Martens footwear brand.
In the ads, deceased former
Nirvana front man Kurt Cobain is seen sitting atop a cloud
in heaven wearing a pair of the iconic boots. Underneath
the image a caption reads "Dr. Martens, Forever."
Similar ads were created
by the agency featuring dead punk icons Joe Strummer, Sid
Vicious and Joey Ramone.
Though the ads appeared
in a single publication, outrage over the debated tastelessness
of the campaign has been high, with the uproar particularly
loud over the blogosphere.
Courtney Love, Cobain's
widow, has personally blasted the campaign. Love's official
website states that the 42-year-old musician and actress
was "not aware this had been done and is upset that
they would use his image without permission."
Cobain killed himself
in his Seattle home in 1994. He and Love were married in
1992 and had a daughter, Frances Bean.
In a press release, Airwair
CEO David Suddens apologized and said the company has officially
terminated its relationship with S&S as a result of
the campaign. Suddens also noted that the "Dr. Martens,
Forever" campaign was never officially approved by
A statement from the London
offices of S&S, however, defended the campaign and noted
that Airwair had indeed approved the campaign.
Edition, June 13, 2007,
chronic mis-reporting and under-reporting of its finances
by PRSA and
its inexpert internal auditing committee (6/6 NL) led us
to the website of the New Jersey Soc. of CPAs. PRSAs
auditor is Sobel & Co., Livingston, N.J.
we found the words highest standards which we
dont think are being followed here. National and state
CPA groups enforce standards via their Joint Ethics
Enforcement Program (JEEP). Someone can complain about
a CPA without being made a plaintiff or being drawn into
arguing over the case. First, an individual CPA has to be
found at the auditor because individuals belong to CPA groups
rather than corporations.
have asked NJCPA to examine the 2006 audit of PRSA in the
light of our criticisms and those of college accounting
professors. For one thing, members are not getting anywhere
near the true cost of staff time on the annual conference.
This misleads them into thinking PRSA makes money on the
ill-attended meeting. Money is saved by ditching the printed
directory of members which is much missed.
audits fail to defer dues (which the CPA Societies
do as well as the ABA, AMA, ASAE, IABC and other groups).
The balance sheet does not show the amount owed on the 13-year
lease. PRSA recently started lumping millions into administration
rather than breaking out these costs under 13 categories
of spending. A red flag is that PRSA, with revenues
of $11.4M and 55 staffers, does not have an on-staff CPA.
Also, it used to have one of the majors as its outside CPA
(Deloitte & Touche and Ernst & Young) before it
went with Sobel four years ago. Another red flag: senior
members dont work at h.q.
dont like the definition of public that
is on national and state CPA websites: The
accounting professions public consists of clients,
credit grantors, governments, employers, investors, the
business and financial community and others. The public
is everyone and CPA reports should be understandable by
anyone over nine years. In the minds of many, accounting
is an unnecessary complication. It shifts income and payables
around until the whole thing becomes a game of Three-Card
Monte or Which Shell is the Pea Under? Its even worse.
None of the cards is the correct one and the pea isnt
under any of the shells (i.e., the off-balance sheet entities
of Enron and Omnicoms offloading of sour dot-com investments).
The public cant win this game.
can strike an institution when members lose faith
in how their money is being managed. One victim of this
syndrome was the Overseas Press Club which was the hub of
New York press and PR life in the 1960s. OPC had 3,300 members
and hosted such speakers and guests as Harry Truman, John
Kennedy, Golda Meir, Henry Kissinger, King Hussein, Fidel
Castro and secretaries of state, kings, princes and prime
ministers. Its 11-story building at 54 W. 40th st. (purchased
in 1961 for $600K) was the scene of jazz and classical concerts,
art exhibits and monthly dinners. The 1,645 associates
(local press and PR) topped the 1,599 actives
It started to unravel
in 1969 when Club manager Frank ORourkes embezzlement
of some $300K was discovered. He told leaders he was a CPA
and therefore they didnt need an audit, which would
have checked deposits and discovered the missing funds.
He killed himself the night before he was to appear at police
Most members refused to
pay a $50 assessment. They had seen dues soar from $50 to
$125. Financial reporting was poor. Bruno Shaw, president
of the OPC Correspondents Fund, which owned the building,
told the annual meeting: Everything you read in the
OPC Bulletin about the Clubs financial affairs is
a lie. OPC couldnt make payments and lost the
Beth West, advocacy chair of PRSA, told a teleconference
May 24 that a rant against PR in the
Washington Post May 20 was so far-fetched that she
could think of no way to respond to it.
Besides, she said, responding
would be a waste of time because it would not
change the reporters opinion of our profession.
Heres what columnist
Gene Weingarten wrote: From time to time, I am cruelly
slandered by members of the PR industry, who accuse me of
writing unfairly about their profession. Nothing could be
further from the truth. I love PR professionals. Theyre
a hoot, because they are such pathetic, desperate dillweeds.
Weingarten then tore apart
releases sent to him via Your Market Wire Newsletter
from MasterCard, HQ Sustainable Maritime Industries, and
Clarkson Consulting, faulting them for verbosity, undefined
terms and lack of needed details. He called up the sources
and tried to pump out more details but had little success.
I felt I had entered an alternate reality, he
Wests initial reaction
is the usual D&D (defame and duck). Knock
the critic and run. Instead, we urge her to visit Weingarten
and listen to his gripes. See things from his viewpoint.
Try to bridge the gap between PR and press that has widened
in recent years. D&D only worsens the situation.
dont understand the $300K severance pay to former
COO Catherine Bolton. She gave a years notice
and had plenty of time to look for a job which she found.
She quit the job and was not fired. She was not able to
break in new COO William Murray because he did not arrive
until Jan. 22, 2007. Murrays pay is being concealed
When Ray Gaulke joined
as COO in 1993, his signing bonus, length of contract, pay,
and performance bonus terms were revealed... news item:
Oxford Health Plans, New York, raises rates 18% on its best
plans to $29,352 yearly for families and $9,468 yearly for
singles. Its lesser plans (higher deductibles) are $16,754
and $5,410, respectively. Other HMOs will probably go up