The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, June 20, 2007, Page 1
CORPS PLANS NEW ORLEANS RFP.
Army Corps of Engineers, which has taken hits for its work on
the New Orleans levee system, is planning an RFP for PR firm support
on its public affairs and outreach work in that city.
PR work includes community and public engagement for public meetings,
education forums, new media work, speeches and events.
Army Corps New Orleans District unit plans to award a five-year
contract and wants a starting PR staff of six, which could increase
to 12 or more as the work dictates.
RFP is expected to be issued later this month with proposals due
by July 12.
Corps report released last week reported that new drainage pumps
installed ahead of last years Gulf hurricane season were
found to have flaws.
Katrina flooded 80 percent of New Orleans when the Corps-designed
levee system failed.
GILLESPIE SUCCEEDS BARTLETT.
Ed Gillespie, founder and co-chairman
of Quinn Gillespie & Assocs., is succeeding Dan Bartlett as
White House counsel.
Bartlett, who announced his
resignation June 1, has been a key aide to President Bush for
almost 14 years. He has managed political and media fallout connected
to the Iraq war and Hurricane Katrina.
Gillespie is former chairman
of the Republican National Committee and current chair of the
Virginia GOP. He was a key advisor to Sen. George Allens
defeated re-election effort.
Gillespie has close ties to
the president. He served as senior communications advisor in Austin
during the Florida recount, and was communications chief for the
01 inauguration. Gillespie also headed the confirmation
team for Chief Justice John Roberts, and advised Justice Sam Alito
during his confirmation process.
CLANCY TAPPED BY SHAW GROUP.
Sean Clancy, who held top corporate
posts at Flowserve and Union Carbide, takes VP/corporate communications
slot at Louisiana engineering and construction giant The Shaw
Clancy had recently been a senior
consultant for the Institute for Crisis Management. At UC, he
crafted its media strategy during its acquisition by Dow Chemical
and the Toms River, N.J., cancer cluster crisis. Earlier, he headed
the 17-person Brown & Williamson Tobacco account team at Shandwick
Worldwide during the crisis that was captured in the movie The
O'DWYER'S DIR. OF PR FIRMS PUBLISHED.
The 2007 ODwyers
Directory of PR Firms, listing more than 2,000 firms in the
U.S. and 80 other countries, has been published and copies are
available at ODwyer offices.
A record 408 PR firms display
their logos and provide Agency Statements describing
their unique services. This group of firms is also listed on the
Features include rankings of
147 PR firms by net fees and number of employees; a U.S. and international
geographical index; rankings of PR firms by 11 types of specialities,
and a cross-index to the 10,000 clients listed by the firms.
How to Hire a PR Firm
articles are provided by Jack ODwyer and Fraser Seitel,
author of The Practice of PR.
SEC PUTS IPG ON NOTICE.
Interpublic announced that it
has received a Wells Notice from the Securities and
Exchange Commission, which invites the ad/PR conglom to respond
to the federal probe into its restatement of `02 and `05 financial
A WN indicates that the SEC
may determine to bring a civil action against a company. The development,
according to CEO Michael Roth, was not unanticipated.
He remains confident that the move brings IPG a step closer
to the resolution of the matter, according to Roths
IPG maintains that no
current senior management within the operating units or in the
corporate group acted inappropriately regarding the `05
SBG HELPS THOMAS GET
BACK ON TRACK.
Salmon Boore Group is handling
media concerning the recall of 1.5M trains and accessory parts
of the popular Thomas and Friends toy line.
RC2 Corp., which markets the
China-made toys, says it is cooperating with the U.S. Consumer
Product Safety Commission in the voluntary recall.
An SBG staffer said the shop
is directing reporters to the recalls.rc2.com
site for the latest information. The Lake Forest, Ill.-based firm
is also guiding the media to the CSPC site, she added.
The CPSC has posted the names
of the 35 components, including James the Engine,
that are being recalled. The items sell from $10 to $70.
RC2, which is based Oak Brook,
Ill., notes there have been no reports of injuries or illnesses
of children ingesting lead from the popular toys.
Edition, June 20, 2007, Page 2
REPS $30M SPORTS MECCA.
& Lence, the firm of former New York City tourism chief Christyne
Nicholas, has signed Aviator Sports and Recreation as a client.
last November, opened a $30M complex at Brooklyns historic
Floyd Bennett Field, which was NYCs first municipal airport
and host of aviation pioneers such as Wiley Post; Amelia Earhart;
Wrong-Way Corrigan, who accidentally flew to
Ireland when he was cleared to fly to California, and Howard Hughes,
who used the Field to begin and end his 1938 record-setting around
the globe flight.
170K-sq. ft sports facility is housed in four former airplane
features two National Hockey League regulation ice rinks, three
basketball courts, three volleyball courts and a 15K sq. ft gymnastics/dance
has established ties with professional teams in the area, such
as the NBA Knicks, NHL Rangers, WNBA Liberty and MLS Red Bulls.
started her firm in January with George Lence, who was COO and
general counsel of NYC & Co.
National Park Service acquired the Field in 1991 following the
deactivation of Naval Air Station Rockaway.
ULMAN HEADS LEVICKS ISSUES
Alan Ulman has joined Levick
Strategic Communications as senior VP in charge of the Washington,
D.C.-based firms issues management practice.
The Georgia-Pacific and National
Data Corp. vet also worked for former Georgia Governor Zell Miller
and Congressman Bo Ginn. Most recently, he had been running ICL
Ulman has handled PR campaigns
for Cox Communications, Time Warner Cable and Cingular Wireless.
Richard Levick believes Ulmans
work with high-profile clients in contract negotiations, lobbying
and crisis matters will be an indispensable asset
to the firm.
AIRTRAN BRINGS IN FIRM FOR MIDWEST
AirTran Holdings, the parent
company to the troubled regional airline AirTran Airways, has
brought in New York-based IR and proxy solicitation firm Innisfree
M&A as it works to enter merger talks with Midwest Air Group.
Midwest rejected a merger offer
from AirTran in December. Orlando-based AirTran was highlighting
Midwests financial struggles ahead of its annual meeting
last week and has been pointing out that Midwest has alerted investors
that it will miss its Q2 and full-year financial goals.
AirTran has offered $389M in
the latest of three offers over the last eight months to take
over Milwaukee-based Midwest, which has refused to meet to discuss
the bids. AirTran has put forth a slate of nominees for Midwests
board and is urging shareholders to contact Innisfree for information.
IMAGE PROBLEM HURTS GREEN
More than eighty percent of
people believe environmental PR pros mislead the public for a
living, Jim Hoggan told the Canadian PR Conference on June 14
In his keynote speech, Hoggan
said the PR profession faces a crushing PR problem.
Its a credibility problem when dealing with the environment,
and that lack of credibility is undermining our ability to serve
clients, he told the group.
The CEO of Hoggan & Assocs.,
Vancouver, is co-founder of DeSmogBlog.com,
which is dedicated to clearing the PR pollution surrounding
He called his speech, You
Cant Spin Mother Nature.
Global warming is the No. 1
public policy issue in Canada, according to a survey by Angus
Reid Strategies. It topped concern for the economy and healthcare.
Hoggan retained ARS in May to
query people about their view of PR.
The survey asked the 1,097 participants
if they are aware that PR professionals actively assist
companies and governments to communicate their environment policies
and performances to the public. Seventy two percent of respondents
were aware of that role.
The pollsters gave those respondents
two more choices: PR experts help the public better understand
the environmental performance of companies by providing clear
and accurate information, and PR experts help deceive
the public by making environmental performance of companies appear
better than it really is.
The result: eighty-one percent
of respondents said they thought PR people were helping clients
misrepresent their performance.
Hoggan believes PRs poor
reputation is due to some pros playing with public perception
on issues ranging from tobacco to climate change.
There are some very skilled
PR people hard at work, not trying to educate people but to confuse
them, he told CPRC.
He spoke of conflicting realities.
We have an environmental crisis and we have a group of industries
that dont want to know about it and dont want us to
know about it either.
FUNK TAKES SHELL POST.
Marnie Funk, former spokeswoman
for the Republican staff of the Senate Energy and Natural Resources
Committee, has taken a senior communications post at Shell Oils
Washington, D.C. outpost.
She played a bit role in the
Democratic effort to find out whether energy executives participated
in Vice President Dick Cheneys energy task force in `01.
Funk famously told the Washington
Post (11/23/05) that it depended on the definition of participation.
A White House document showed
that officials from ExxonMobil, BP America, Conoco and Shell met
with Cheney aides.
Funk is a former Salt Lake City
reporter who went to Washington to serve as communications director
for Rep. Merrill Cook, who was defeated in 2000.
Edition, June 20, 2007, Page 3
MEDIA OPERATE LIKE FERAL BEAST.
British Prime Minister Tony Blair likened the media to a "feral
beast" that tears people and reputations to bits.
to media fragmentation and fierce competition for scoops, journalists
hunt "in a pack," Blair told a meeting of Reuters executives.
News is "driven by impact."
PM spoke about the "unraveling of standards," and the
increasing amount of editorial space devoted to commentary, which
to him is very frustrating. "There will often be as much
interpretation of what a politician is saying, as there is coverage
of the news," said Blair.
politician believes people in public life spend much of their
time coping with the media. The media's weight and hyperactivity
"literally overwhelm" those in the public eye, according
to a report of Blair's speech on the BBC.
told the audience that he expected to be "rubbished in certain
quarters," but felt he needed to make his remarks because
the relationship between the media and politicians needs to be
current state of affairs, according to Blair, is sapping the U.K.'s
"confidence and self-belief."
REVAMPS EDIT RANKS.
The Wall Street Journal has
shuffled its editorial ranks in a move to integrate print and
online operations and simplify its international staff.
Bill Grueskin, managing editor
of WSJ Online, has been upped to deputy managing editor for news.
He is to oversee the "melding" of print and online journals
and rethink about how the organization approaches and produces
news, according to the release from Dow Jones & Co.
Mike Miller, page one editor,
shifts to the deputy managing editor for enterprise journalism.
He is responsible for the Marketplace, Personal Journal, Weekend
and Pursuits sections of the paper.
Dan Hertzberg, senior deputy
managing editor, becomes deputy managing editor for international
news in charge of all overseas bureaus.
Christine Glancey and Jesse
Lewis, head of Asia and Europe, respectively, report to Hertzberg.
ATT'S BURBANK TO AOL.
John Burbank, who was VP-marketing
at AT&T, is now chief marketing officer at Time Warner's AOL
unit. He reports to Randy Falco, CEO.
Burbank held top marketing posts
at ATT Wireless and Cingular Wireless before joining Ma Ball.
He is responsible for the noted "Signal Bars" campaign
and ironed out mobile promotions with FaceBook, MySpace and YouTube.
Prior to joining AT&T, Burbank
was director of brand management at NewPower Co., and brand manager
at Procter & Gamble.
CMP SHIFTS SIGHTS FROM PRINT TO
CMP Technology CEO Steve Weitzner
has unveiled a program to shift resources from print to online
by merging titles, reducing print frequencies, strengthening electronic
networks and launching digital products.
The plan calls for the merger
of Networking Computing and Optimize into InformationWeek
and the end of SysAdmin. The revamp will result in the
loss of an estimated 200 jobs at the United Business Media unit.
Weitzner said the reorg reflects
the reality that non-print revenues have now surpassed print sales.
That gap is growing so CMP wants
to make "online networks the heart of its operations."
ESPN PLAYS CRICKET.
Walt Disney Co.'s ESPN has acquired
Cricinfo, the world's No. 1 cricket website, from Wisden Group.
The move, according to Lynne
Frank, managing director of ESPN Europe/Middle East and Africa,
underscores ESPN's commitment to "serve a diverse fan base."
ESPN runs the biggest English-language soccer site.
Cricinfo was founded in `93.
It offers "ball-by-ball" coverage and in-depth statistics
and news of the game. It attracts more than seven million users
ESPN is 80 percent-owned by
Disney's ABC network. Hearst Corp. owns the rest.
BAZZI EXITS NEWSDAY.
Mohamad Bazzi, the first U.S.
newspaper reporter to profile Ayman al-Zawahri, Osama bin Laden's
top aide, is leaving Newsday.
He has been awarded the Council
of Foreign Relations' Edward R. Murrow fellowship for '07, and
then will teach at New York University.
Bazzi reported from Pakistan,
London and Egypt about the rise of Islamic extremism in the aftermath
of 9/11. He also filed copy about Israel's push into Lebanon.
Newsday is owned by Tribune
BBC STEPS UP U.S. INVASION.
The British Broadcasting Corp.
is creating a one-hour newscast for U.S. audiences. It will be
produced by Rome Hartman, who was in charge of the debut of the
"CBS Evening News with Katie Couric."
The Hartman production will
build on the Beeb's current offering, a 30-minute version of the
BBC World program that is anchored by Katty Katy in Washington.
The British broadcaster hopes
to fill a void as U.S. networks cut back their overseas coverage.
NYT TAKES 'T' GLOBAL.
The New York Times Co. is launching
an international edition of T, the upscale fashion, travel
and lifestyle magazine of the New York Times, in December.
T will be carried by the NYTC's
International Herald Tribune.
The magazine will debut at IHT's
fashion and luxury industry conference set for Moscow on Nov.
It will then be distributed
in subscription, newsstand and hotel copies of the IHT in Europe
and the Middle East. The IHT is printed at 36 sites throughout
the world, and sold in more than 180 countries. Leach Communications
handles PR for the NYTC.
news continued on next page)
Edition, June 20, 2007, Page 4
Register has resigned as news director of Alhurra, the U.S.-funded
Middle Eastern satellite TV service, after charges that the station
aired anti-American fare.
Jersey Congressman Steve Rothman (D) and the editorial page of
the Wall Street Journal were among Register's fiercest
issued a statement that called Register's resignation "welcome
news." He hopes Alhurra has learned from "Register's
failures and is prepared to ensure that no terrorists are allowed
to espouse hate speech on a television network for by U.S. taxpayers."
Journal ripped Alhurra as "one more outlet for anti-U.S.
propaganda." It attacked Register for providing friendly
coverage of "camera-ready extremists from al-Qaeda, Hamas
and other terrorists."
responded to the WSJ's four attacks on his "journalistic
and personal integrity" via a letter to the editor that was
published June 11.
of making "professional decisions based on politics or ideology,"
Register said he gave "Arabic speaking audience an important
choice-news and information guided by democracy and free speech."
WSJ also published a letter from Register's former boss, Tom Johnson,
who headed CNN from '90 to '01. He branded attacks on Register's
reputation as "reprehensible, unfair and without merit."
HARRIS ASSESSES NEWSPAPERS.
The No. 1 source for news across
Europe, Australia and the U.S. is TV, reports a Harris Interactive
study that examined newspaper readership around the world.
Readership of daily newspapers
was the fifth media outlet sought by more than 8K people surveyed
for the report. Daily newspaper readership ranged from a low of
six percent in the U.K. to a high of 13 percent in Spain and Germany
and 12 percent in the U.S.
TV news was followed by online,
cable network news, radio, and then newspapers, as ranked by respondents
to the survey.
In the U.S., 25 percent of adults
said they tune into TV network news, while 19 percent go online,
14 percent watch cable news, and 12 percent listen to the radio
and read major daily papers. Only four percent read magazines
for news, and three percent read national daily newspapers.
Despite the bleak numbers for
newspapers, most adults across the seven countries queried said
it is important for newspapers to have a regional and global newsgathering
role, Harris noted.
More people in the U.S. (eight
in 10) said newspapers play a key role in providing information
Asked to assess the credibility
of newspapers on a scale of 0-100, with 100 being the most credible,
more Americans (21 percent) pegged the medium in the 71-80 range
than in any other slot. Seventeen percent put papers in the 41-50
range for an average of 57 out of 100. Germans gave newspapers
the highest credibility (67) while Italians scored papers the
The biggest reason given in
the U.S. for not reading newspapers was "lack of time"
(58 percent), although 55 percent also said it is easier to go
online for the information. Half of Americans polled said newspapers
are biased. Asked what could be done to improve newspapers and
their websites, 65 percent of Americans said "ensure that
all points of view are fairly represented in key issues."
Online 30 percent called for more "citizen journalism."
MENAKER LEAVES RANDOM HOUSE.
Daniel Menaker, executive editor
in chief, of Random House, is leaving the publishing house at
the end of the month.
He rejoined the Bertelsmann
unit in `03 as publisher Gina Centrello's first major hire.
Menaker, 65, also worked for
more than 25 years at The New Yorker and did a 16-month
stint at HarperCollins. He edited Salman Rushdie, Benjamin Kunkel
and former U.S. poet laureate Billy Collins.
With his departure, Centrello
has divided Menaker's duties between executive VP Kate Medina
and senior VP Jennifer Hershey.
The publisher has named Kurt
Anderson, former editor in chief of New York Magazine editor
at large. RH has a two-book deal with Anderson.
Corp. plans to launch an affluent skiing magazine called
Snow this November with the tagline "Life, Lifts,
The publisher is planning three
issues during the ski season, covering equipment, services and
destinations. David Gibson, former reporter and editor for Aspen
Magazine and editor of Chile Pepper magazine, is editor-in-chief.
Erie Living, a new magazine based in Cleveland, is now being
sold on 400 newsstands in states bordering Lake Erie, in addition
to 25K copies being mailed to households. The publication, which
premiered with an April/May issue, is online at www.LakeErieLiving.com.
Seth Bauer, founder of
Good Business Media, a publishing company focused on social responsibility
and clean tech, has been named editorial director of National
Geographic Digital Media's Green Guide website, www.thegreenguide.com,
and bimonthly print newsletter.
Bauer splits time between Washington,
D.C., and New York.
In a 20-year career, he was
editor-in-chief of Body & Soul and Walking magazines.
The Green Guide covers advice for consumers to lead greener lives.
Ulrich, a management and business coach, has signed on
as a contributing writer for the twice-a-month Crain Communications
magazine Workforce Management.
He has written 12 books on human
resources and related topics.
Edition, June 20, 2007,
OF PR FIRMS
ALIGNS WITH SISTER AD UNIT.
Group has taken over sister company Deutschs PR group and
established a joint venture between the PR firm and ad agency
firms, both units of Interpublic, will base the collaboration
in Deutschs New York office with MWW tackling PR and Deutsch
guiding advertising, interactive and media.
Duda, Deutschs chief corporate strategy officer, called
MWW the Deutsch of the PR space.
ENTERS AUSTRALIA W/ DEAL.
Edstrom has established an Australian presence via affiliation
with Buchan Consulting, an independent firm with offices in Melbourne
established in 1985, clients include ANZ Bank, Novell, the Australian
government, and QBE Insurance.
alignment, WaggEds first formal entry into Australia, will
mainly focus on the Asia Pacific region.
ADDS SAUDI MANAGER.
is expanding its Middle East foothold with the appointment of
a country manager for Saudi Arabia, based in Jeddah.
Sami, PR director for Memac Ogilvy in Riyadh, has joined the firm
in the new role. He was previously with Hill & Knowlton.
in the kingdom include Saudi Telecommunications Co., National
Aviation Services and Gulf Air.
has an established office in Dubai in the region. Middle East
clients include British Petroleum, The Dow Chemical Co., MasterCard
RE-CASTS TODAY SPONGE.
a Horsham, Pa.-based healthcare firm, is working on the re-re-launch
of Synova Healthcare Groups Today Sponge contraceptive.
integrated campaign was launched at the American College of Obstetricians
and Gynecologists in May. The Sponge, first sold in the early
1980s, was the top selling female contraceptive for 11 years before
being pulled from the market because of manufacturing problems
in the mid-1990s.
Pharmaceuticals re-launched the product with Widmeyer Communications
in 2005. Allendale was acquired by Synova in January of this year.
HSR Business to Business,
Cincinnati, won the Silver Sledgehammer Award from the Business
Marketing Assn. at its annual conference in Las Vegas. HSR, which
also won in 2005, got the nod for winning the most Pro-Comm awards
from the group. Its work for Delta AirElite, Gordon Flesch, USG
and Eclipse Aviation stood out to the judges
Pepperdine, Brown & Russell
has changed its name to Ypartnership. The Orlando-based ad and
PR firm wanted the name to reflect new partners and top execs.
New York Area
Communications, New York/CDC Games, online and mobile game
developer in China; CounterStorm, network security; RecycleBank,
environmentally focused rewards program; Restricted Stock Systems,
insider trading software and services for brokerage firms and
companies, and Rogue Wave Software, re-usable software and components
New York/Greenwich Equity Group, to promote fund for investment
Group, New York/MyWinesDirect.com,
online retailer for small and limited production wineries, for
media relations and online work.
Marketing PR, New York/Gateway Canyons Resort (Gateway,
Colo.); Loews Philadelphia Hotel; Global Rescue, emergency medical
response; Art of Storage, home storage, and Designs by Ahn, floral
Devon Group, Shrewsbury, N.J./Meta4, human intellectual
capital management services, as AOR for PR in North America.
Communications Group, Silver Spring, Md./Everest Software,
business software, for PR.
Raleigh, N.C./Well Wishers Intl, global gifting service,
for PR and media relations support.
Orlando, Fla./American Residential Services, for a $5M national
re-branding and market expansion effort following its Q4 split
from ServiceMaster. The company operates under the ARS and Rescue
Rooter brands. Incumbent Cramer-Krasselt did not pitch.
Phillips + Associates, Chicago/Wincor Nixdorf, IT services
for retail and banking industries, for PR in the U.S.
Maxwell PR, Chicago/Univ. of Illinois Medical Center at
Chicago, for launch of the Walter Payton Liver Center.
PR, Troy, Mich./Tinnerman Palnut Engineered Products, engineering
services for automotive and industrial equipment makers, as AOR
Troy, Mich./smart USA, a unit of United AutoGroup, for media relations
for a summer road show to introduce a new microcar, and the Detroit
Metro Convention & Visitors Bureau, for PR support of National
Layne & Co., Farmington Hills, Mich./RxPJs, medical
robes, as AOR for PR.
Rutter & Associates, Milwaukee/Rust-Oleum Industrial
Brands, as AOR for marketing comms.
San Francisco/Jump Associates, consulting firm, for media relations,
and Foreversafe, secure file swapping and storage, for U.S. launch.
Inc., Venice, Calif./Arcona, luxury skincare line; The
LBH Group, womens tennis apparel, and Surf Academy, surfing
camps, for promotion of the camps and SAs non-profit arm,
Surf Bus, which brings inner-city youth to the beach.
Edition, June 20, 2007, Page 6
GOOD TIMES FOR PR FIRMS.
and first quarter revenues are up over last year, according to
a survey by the Council of PR Firms.
72 firms surveyed by the Council in March and April reported an
8.8% increase for Q1 07.
group also found that 73% of firms reported an increase in the
number of RFPs last year vs. 2005. The most productive sectors,
according to the survey, are consumer products, technology and
Cripps, president of the Council, said these are really
good times for PR firms.
PR SVCS. COMPANY GOES LIVE.
an online PR services company, has launched a news distribution
service in beta form channeling web directories, search engines,
direct-to-consumer outlets, and PR Newswires web distribution.
New York-based company, headed by Miranda Tan, is also offering
services like SEO, writing and editing.
goal is to automate the PR process so anyone who needs PR can
get access to great PR for a fraction of the fee, said Tan.
start at $399 for a news announcement.
TAPS INAUGURAL SAGE CLASS.
Society of Americas Counselors Academy, which helps senior
PR firm execs with networking and development, has announced the
first slate of advisors for its new Strategic Advisors for Growth
and Excellence Program.
the group are Thomas Amberg, president/CEO of Cushman/Amberg Comms.;
Lynn Casey, chair and CEO, Padilla Speer Beardsley; Steve Cody,
managing partner and co-founder, Peppercom; Tom Gable, founder/CEO,
Gable PR; Michael Herman, vice chairman, The Catevo Group Worldwide/LCI
Group; Sandy Hermanoff, pres./CEO, Hermanoff & Assocs.; Tom
Hoog, special counselor to global chairman, Hill & Knowlton;Eric
Morgenstern, pres./CEO, Morningstar Comms.; Gary Myers, president/CEO,
Gary Myers+Assocs.; Deborah Radman, SVP/dir., CKPR, and Dick Truitt,
principal, Truitt & Kirkpatrick.
program, known as SAGE, has the counselors conducting telesminars,
monographs, blogging and mentoring members.
search firm Taylor
Search Partners, Columbus, Ohio, has promoted Mick Shimp to president.
He has been with the firm for 15 years handling searches in the
healthcare, pharmaceutical and biotech sectors.
Welker, VP at Hearst
and publisher of CosmoGIRL!, was elected president of New
York Women in Communications for 2007-08. Betsy Morgan of CBS
had been president for the last two years.
Partners, New York
advised Guide Communications in its acquisition by Yellow Book
ISA. Financial Terms of the deal were not disclosed.
Gragenois, VP of
advertising for the Baltimore Sun, to Burson-Marsteller,
New York, as managing director to lead its multicultural practice.
She held adv. and marketing posts at washingtonpost.com and Philadelphia
Newspapers after starting her career in journalism at USA Today
director and co-head of Blackstone Groups client relationship
and marketing team for its Alternative Asset Management unit,
to The D. E. Shaw Group, New York, as director of external affairs,
a new post.
and branding exec at 4Kids Entertainment, to Ripe Ideas, New York,
as director of licensing.
Rusnak, comms. and
editor, American Composites Manufacturers Assn., to the North
American Insulation Manufacturers Assn., Alexandria, Va., as director
Call, comms. director
for ex-Sen. Bill Frist, to AOL, Dulles, Va., as senior director
and spokesperson. Earlier, she worked in the White House Office
of Management and Budget as a deputy associate director for legislative
affairs and communications.
of PR, Reynardus and Moya Advertising, to Great Communicators,
Coral Gables, Fla., as director of account services. Romeu previously
ran her own shop, Luna Media.
of business development, OMD Worldwide, to GolinHarris, Chicago,
as senior VP of new business dev. She was also a VP for bizdev
of PR, Cerner Corp., to NIC, Olathe, Kan., as director of IR and
communications. He was previously with Brodeur Worldwide and Hudson+Duke
of GolinHarris and The Point Group, to Marion, Montgomery, Houston,
as an A/S. Sam Byrd,
previously with The Wehrly Marketing Group, and Emily
Verret of The Dwyer
Group and Heart of Texas Industries, join as A/Cs.
Gengl, senior VP
of corporate comms., United Online, to CarryOn Communication,
Los Angeles, as senior VP and practice leader of the firms
consumer technology and entertainment units. She was previously
VP of national publicity for Universal Pictures, where she began
her career as a publicist in 1991.
Manley to senior
VP, global PR and communications, Burberry, New York. Leslie
Dance, former VP
and GM for global marketing and comms. for Motorola, has joined
Burberry as senior VP of global marketing.
Bourgoise to account
director, Strat@comm, Detroit. Also, Laura
Wilson to senior
A/E and Shannon Mackie to A/E.
Etta Bandy to senior
VP, corporate comms., The First American Corp., Santa Ana, Calif.
She joined in 1998 as director/comms.
Edition, June 20, 2007, Page 7
PR SHOULD FACE ITS CRITICS.
PR is unjustly attacked or terribly misrepresented, someone should
respond with facts, wrote Dennis McGrath, founding partner of
McGrath-Buckley Communications Counseling in St. Paul, Minn.,
in an op-ed to odwyerpr.com.
responded to Washington Post columnist Gene Weingarten
who wrote May 20 that PR people are pathetic, desperate
believes the advocacy chair of PRSA should be leading the charge
because Society members and other practitioners expect PRSA to
stand up for them.
believes it is important to respond because with the Internet
and search engines, Weingartens column will last forever
and may pop up every time someone Googles public relations.
counselor recommends a letter has to be done quite deftly to Weingarten,
sans sound and fury.
personal visit by someone from PRSA would be even better. Id
allow that some releases deserve to be satirized, but then offset
that with statements about the much broader positive role of PR,
would give examples of how PR serves society by bringing attention
to social problems; by responding after crises; by helping small
companies and entrepreneurs to succeed in the marketplace; by
helping corporations and other organizations to create and clarify
their missions; by solving workplace morale problems; by helping
public companies to meet financial disclosure regulations, and
on and on.
feels the need to at least cut down on the peddler PR lingo, especially
words like pitch, hit, score,
terms make PR people sound to serious journalists and quite often
to clients like Hollywood press agents or the huckster that Tony
Curtis played in The Sweet Smell of Success, according
act like skilled communicators and professional counselors and
then we can stand up for our profession when its unjustly
vilified, he wrote.
CELEBS WANTED FOR HIV TEST.
Celebrity PR firm The aja Group
(Studio City, Calif.) is looking for A and B
list celebrities to join a June 27 promotion to encourage people,
especially blacks, to get tested for AIDS.
The stars will join a press
conference at the Screen Actors Guild in Los Angeles, and
then take a public HIV test. There will be a photo op of each
person taking the test, and then a group shot.
The event marks HIV Testing
Day and is aimed at the black community, which accounts for 50
percent of the 1.3M Americans with HIV.
Confirmed list includes Nick
Cannon (rapper), Regina King (Miss Congeniality 2
and Boys N the Hood star), Vanessa Williams (former
Miss America), Howard Hessman (WKRP in Cincinnati),
Hill Harper (Lackawanna Blues and CSI) and Jimmy
Jean Louis (Heroes).
Linda Jones (818/985-6555) has
details. She is executive director of marketing & PR at aja.
RIAA USES OGILVY FOR PIRACY FIGHT.
The Recording Industry Assn.
of American is using Ogilvy Government Relations as lobbyist concerning
copyright protection issues.
The trade group of the $11.5B
record industry sent out nearly 400 pre-litigation settlement
letters to 19 universities on June 8 as part of its campaign to
root out illegal file trafficking on college campuses.
Those letters informed the colleges
of impending copyright infringement suits against either a student
or school personnel and requested the university administrators
to forward the letter to the appropriate users.
An NPD survey found that half
of college students download music and movies illegally. College
students accounted for more than 1.3B illegal downloads in `06.
Ogilvy staffers working the
RIAA account are former Rep. Chris John (D-La), Gordon Taylor
(Johns former chief of staff) plus Moses Mercado, who was
director of intergovernmental affairs for Gov. Howard Dean at
the Democratic National Committee.
The House Committee on Science
and Technology has held hearings on campus piracy
of movies and music.
5W PR IS FREE TONIGHT.
5W PR has scooped up the IamFreeTonight
online dating service account following a very competitive
pitch, according to Ronn Torossian, CEO of the New York-based
He said duties include aggressive
media relations, strategic communications and general marcomm
Torossian pegged the account
IamFreeTonight site launched
in `06 as a free to use resource with features such as email,
advanced searches, hotlists, stats and flirts to offer
a more interactive experience to help singles meet online.
The site unveiled Date
Now section in January to allow busy professionals to set
up dates in seconds. Users post both when and what they would
like to do on a date. IamFreeTonight is a unit of publicly traded
eTwine Holdings. ETWI stock trades on the OTC bulletin board at
50 cents a share.
POISSON TO WIDMEYER.
David Poisson, a Capitol Hill
veteran, has joined Widmeyer Communications as senior VP. He had
been running Jenkins Hill Partners, counseling clients on federal
and state legislative issues.
Poisson was chief counsel and
legislative director for former North Carolina Senator Terry Sanford.
He also served as chief of staff to then-Rep. Dick Durban, who
now is the No. 2 leader of the Democrats in the Senate.
Following his federal work,
Poisson had jobs at the Electronic Industries Assn., Computer
Leasing and Remarketing Assn. and Tire Industry Assn. (CEO).
Poisson is a member of the Virginia
House of Delegates, representing a district in Eastern Loudon
Burchett, chief of staff to Michigan Governor Jennifer
Granholm, has joined Googles
Washington office in charge of outreach to state governments.
Edition, June 20, 2007,
must respond to generalized attacks on it such as Gene Weingartens
remark in the Washington
Post that PR pros are pathetic, desperate dillweeds
advocacy chair Mary Best Wests retort was that this was
a rant and so far-fetched that there was
no way to respond to it.
Dennis McGrath, former chair of the Counselors Academy of PRSA,
points out that Weingartens remarks are apt to show up for
years on Google. He urges West to contact Weingarten and hear
what he has to say (page 7).
reading of the column reveals that his main complaint is that
releases have too many long words and are marred by jargon and
the use of undefined terms. He contacted the PR people listed
on the releases for more information but was mostly frustrated,
feeling he had entered some alternate reality.
is a good time to examine the basic orientation of PR, which in
recent years has become more and more marketing-oriented. Results
of a publicity campaign are measured by how many copy points
are picked up in the press rather than the thoroughness of the
stories that resulted. The press and public want stories that
cover not only the product in question, but its competitors and
perhaps the history of the product category. They want to be educated,
not marketed to.
information flow goes against a strong tide. Were
noticed that areas that supply the greatest amount of information,
such as sports and Wall Street, are prospering. Fans know much
more about baseball and football via instant replays, often from
4-5 different angles. The increased information has helped popularize
these activities. Referee calls in football are sometimes reversed
on appeal because videotapes show an obvious error. Baseball doesnt
allow such appeals but it should. Weve seen too many games
lost by wrong calls.
Wall Street is prospering because
of the avalanche of historical and current information available
from financial sources such as Bloomberg and Google.
Hill & Knowlton, the biggest
firm for many years, used to publish a list of more than 500 clients
and provide proofs of its fees and staffs. After going under the
WPP umbrella, it stopped providing any client list or any information
on billings and staff size. Meanwhile, independent PR firms that
provide such information are showing strong growth.
New York Times and New York Post (Pinch
Sulzberger vs. Rupert Murdoch) are warring on each other.
Sulzberger, in an amazing and insulting editorial June 10, took
down Murdoch (personally) for dangling a hefty $5 billion
in front of the Bancroft family that has owned the Wall Street
Journal for 100+ years. Family-owned newspapers (such as the
NYT) are the ones that are free from political currents
and show journalistic independence, huffed Sulzberger,
who said Murdoch likes to meddle in his news properties.
With Pinch controlling both the editorial and business
sides of the NYT for the first time in history, all sorts of business
and political agendas are being pursued in the NYTs editorial
columns. The PR/ad community is familiar with the papers
almost complete lack of coverage of Omnicoms financial issues
while upwards of 15 reporters are put on the lawsuit against the
Post by a former writer for its Page Six gossip column.
The NYTs obsession with political correctness made it a
leader in the drive to oust Don Imus from his radio show. NYT
columnists Frank Rich and Tom Friedman, who sold many thousands
of their books via Imus, suddenly only had the worst possible
words for their former friend. Odds are they were obeying orders
Sulzberger, the Post on June 15 had the five-column headline,
The worst of Times, in which it accused the
paper of cheap hypocrisy in trumpeting the view
that downtown was dead to further its own interests in renting
out the top half of its new h.q. on Eighth ave. The Old
Downtown Economy Wont Return, one NYT headline had
said. The NYT is beset by dwindling profits, evaporating
readership (260,000 circulation in New York), and shareholder
unrest (which wants to unseat the Sulzberger family), said
the NYP. Another story in the same issue headlined: Times
ad rev drops sharply (its newspaper ad revenue fell nearly
10% to $149M in May from $166M in the previous May.
American Institute of CPAs is showing financial acumen and
consideration for its members in moving about 400 of its staffers
from expensive offices in New York and New Jersey to Durham, N.C.
The continuing escalation of labor costs in the New York
metropolitan area was cited as a major reason for the exodus
which is expected to provide an annuity savings of about $10-11
million per year over a 15-year period. About 220 AICPA staffers
are being kept in offices in New York, Jersey City and Washington,
of labor costs in New York caught our eye in this release
and brought to mind PRSAs $5.28 million in staff costs in
2006 (a gain of 16.4% and now amounting to 46.1% of revenues of
$11.4M). This high cost is why 22,000 members are no longer getting
their 1,000-page printed directory of members, bylaws, committees,
task forces, services, etc. (and not because the online directory
is better). The PRSA board, threatened with resignation of the
entire staff in 1986 when the Assembly voted twice to leave New
York, caved into the staff and missed a golden opportunity to
save millions. Seven chapters had pitched for h.q. The board,
ignoring future savings in staff costs, over-ruled the Assembly.
PRSA, instead of having most of its offices far from New York
and smaller offices in midtown that interface with the local PR
and press community, has a costly 22,000 sq. ft. white elephant
in downtown New York that its stuck with for the next 12
years unless it exercises some sense. That space should be sublet
like AICPA is doing with its space in Jersey City.