The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, June 27, 2007, Page 1
ARMY CORPS ISSUES $5M PR RFP
An RFP for PR and public
affairs support for the Army Corps of Engineers in New Orleans
could span five years and be worth up to $5M, according
to procurement documents released on June 21.
The resulting PR contract
would include a base year and four year-long optionsall
worth up to $1M eachto support the New Orleans District
public affairs office and other regional entities of the
The RFP outlines a four-person
public affairs team, including two senior specialists and
two junior-level staffers, to support the PAO office.
The office covers Army
Corps public affairs in New Orleans, the Mississippi Valley
Divisions Task Force Hope, an ACE entity set up to
support Federal Emergency Management efforts post-Hurricane
Katrina, and the Hurricane Protection Office, which is governing
long-term efforts for flood protection in the region.
Those entities are all
working in some form to reduce the hurricane and flood risk
in southeastern Louisiana, which faced hurricane-induced
devastation exacerbated by the failure of an Army Corps-engineered
levee system in New Orleans.
A PR firm hired by the
ACE is expected to work behind the scenes, as government
personnel only would act as public and media spokespersons
for the federal entities.
The work spans media relations
strategy, press materials, talking points and strategic
planning to events support and speech writing.
Proposals are due July
19. The RFP is available via the FedBizOpps online procurement
GALBRAITH SUCCEEDS SINCLAIR.
Jeremy Galbraith, who headed Burson-Marstellers Belgium
practice, has assumed the head of European operations as
Heidi Sinclair plans to exit to handle PR for the Bill and
Melinda Gates Foundation.
The 49-year-old Madrid-based Sinclair had headed Europe
She also served as head of Burson/Los Angeles (`94-`96),
VP-corporate communications at Borland, VP-corporate communications
at Lotus Development, senior VP-advanced technology at Hill
& Knowlton and executive VP at Ketchum.
Sinclair began her PR career at Regis McKennas tech
Galbraith, 40, had been running Belgium for seven years.
He will remain in Brussels. Sinclair will depart for Seattle
CRANBERRY ACCOUNT IS LOOSE.
The Cranberry Marketing Committee has put its $400K domestic
PR and promotion account up for review. Publicis Consultants
(Seattle) is the incumbent.
Janice Barton, marketing director of CMC, wants to play
up the anti-oxidant, bacteria-fighting, heart healthy, and
potential cancer inhibiting aspects of cranberries.
The cranberry budget depends on the harvest.
Proposals are due July 10. Finalists will be invited to
interview CMC officials in Plymouth, Mass. Barton has details
(716/655-1602; [email protected]).
LOU HAMMOND ROLLS DICE.
Lou Hammond & Associates has picked up the MGM Grand
at Foxwoods hotel/casino account in a competition that included
travel/lifestyle shops such as M Booth & Assocs.
The MGM property is the centerpiece of a $700M development
project that will open next spring.
Hammond also hit the jackpot by adding Foxwoods Resorts
Casino, which was handled by Dan Klores Communications,
to its client roster. Connecticut-based Foxwoods is the
largest casino in the world.
Doug Dowie remains
a free man as a U.S. Appeals Court ruled he can stay
out of jail as his case is appealed.
The former Fleishman-Hillard Los Angeles executive was
convicted of bilking the citys Dept. of Water and
NYS DISCIPLINE OFFICE PROBES
The Office of Professional Discipline of the New York State
Education Department is examining evidence that Philip T.
Bonaventura, named CFO of PRSA on June 19, may have improperly
used the term CPA in connection with his announcement.
He is not currently a registered CPA and only those who
have registered, paid the $245 fee, and taken at least 24
hours of formal education each year, can use that term in
The American Institute of CPAs and the New York State Society
of CPAs both say he is not currently a
(Continued on page 7)
Edition, June 27, 2007, Page 2
CASSIDY COMPLAIN ABOUT LIES.
Worldwide and Cassidy & Assocs., targets of a sting
operation conducted by Harpers Ken Silverstein,
question the journalistic ethics of the magazine for publishing
a piece by a writer pretending to be a lobbyist seeking
help for Turkmenistan, one of central Asias most repressive
Cooper, deputy managing director of APCO, told ODwyers
the article is the most unethical reportorial project
that he has ever seen. The D.C. firm was lied
to by Silverstein and the information published was
taken out of context, according to the APCO
exec. He charges that Silverstein began with the premise
that PR firms are bad and crafted his piece to back that
complained that Silverstein presented APCO executives with
phony business cards, phone number, address and website.
stressed that Silversteins phony lobbyist had a first
meeting, in which both sides are supposed to feel
each other out. It takes weeks and even months
before APCO agrees to work with a client.
also said that APCO was not directly asked to represent
the Government of Turkmenistan, but a group of investors
that wanted to improve its image.
said APCO wanted to sign a confidentiality agreement with
Silversteins make-believe Maldon Group, but was told
by the writer that discretion must be maintained.
Harpers piece reports that Barry Schumacher, APCOs
senior VP, said he understood Silversteins reluctance
to sign a confidentiality pact. It is not unusual
to us, he reportedly told Silverstein.
issued a statement to say that it is surprised that
a reporter would go to such extraordinary lengths to gather
information in such a deceptive way that really isnt
all that new or interesting. It says the reporters
deception went well beyond what he described to his readers.
firms criticized Harpers for running the piece without
benefits, says Silverstein
defended his undercover techniques to this website.
He believes PR firms such as APCO and Cassidy engage in
spin and undercover activities all the time
on behalf of their clients.
singled out APCO as an unsavory firm based on
its work in the `90s to set up a group for Philip Morris
to dispute the science vouching for the danger of second-hand
admitted to resorting to trickery, but stressed
that it wasnt like he was offering a wallet
filled with cash to get the lowdown on the firms.
made the whole situation as outrageous as possible,
he said, referring to the selection of Turkmenistan, a place
slightly less Stalinist than North Korea, as the focus of
the PR pitch. He said APCO conducted poor due diligence
in falling for the ruse.
believes he conducted a public service by outing
how the foreign lobbying game works in D.C., especially
when firms work for reprehensible regimes.
up to my readers to decide whether my undercover techniques
were legitimate, he said.
NAMED H&K/L.A. HEAD.
Boonshaft, who once led Sony Pictures Entertainments
worldwide government relations/corporate communications
unit, has joined Hill & Knowlton as general manager
of its Los Angeles and Irvine offices. The post had been
joins from the Los Angeles Opera, where she was in charge
of marketing, PR, community relations and outreach.
she founded Boonshaft-Lewis & Savitch PR/PA, a firm
that counted Virgin Atlantic Airlines, Pitney Bowes, Four
Seasons Hotels, HBO and World Cup as clients.
served in the Carter White House as director of community
relations. At H&K, she reports to CEO Paul Taaffe. H&Ks
COO Gene Reineke had been overseeing the southern California
BRUNSWICK GUIDES GREENBERG.
Brunswick Group is handling
Maurice Hank Greenberg, the former CEO of American
International Group, who has sued his old company for its
unnecessary and improper decisions related to
restatement of earnings, which led to a $1.6B settlement.
Greenberg, who led AIG
for more than 30 years until his 05 resignation, alleges
the restatement was not because of his improper conduct,
but an effort by current management to insulate themselves
He charges current management
with pursuing their personal complaints against
him rather than working in the interest of shareholders.
Sarah Lubman, BG staffer
and Greenberg spokesperson, credits him for building
the largest and most successful insurance company in the
world. She said he increased market cap by 40,000
percent when AIG went public in 1969 through the end of
AIG filed its own suit
against Greenberg seeking damages of more than $1B. Both
suits have been dismissed by the other side as being without
OAKLAND LOOKS FOR LOBBYIST.
The City of Oakland has
issued an RFP to hire a lobbying firm to snatch more federal
The citys `05-`07
budget included more than $50M in federal revenues that
were used for parks, housing, recreation, police, arts and
Oakland, according to
the RFP is eager to establish an aggressive, substantial
presence in Washington.
The goal is to craft
significant relationships with the Congressional body
while marketing the city as a viable and vital municipal
center with an eye to bringing in even more
funding opportunities for the city.
The bidding firms must
be in compliance with Oaklands restrictions on doing
business with service providers considered nuclear weapons
A pre-proposal conference
is slated at Oaklands City Hall on July 10. VaShone
Huff is project manager at (510/238-3141).
Walsh, founder of Walsh PR in Dublin, has been elected
as the third non-American to head IPREX since its founding
in 83. The network has 58 members with a combined
revenue base of $94M.
Edition, June 27, 2007, Page 3
HANDLES NEW DOW JONES BID.
Financial Relations Board is handling a bid by an investment
group headed by MySpace founder Brad Greenspan to purchase
a 25 percent stake in Dow Jones & Co., owner of the
Wall Street Journal.
bid counters a $5B offer by Rupert Murdoch's News Corp.,
which acquired MySpace's parent company, Intermix, in `05
contends that his offer will keep Dow Jones independent
from media conglomerates so it can keep its culture of integrity
and high quality reporting intact. He has studied Dow Jones'
online assets and sees the opportunity to "significantly
enhance the company's presences and revenue streams in electronic
Greenspans letter to the Dow Jones board, he claims
that he can grow WSJ.com
from their current 4.3M unique viewers per-month audience
to 15M. He also would launch an ad-supported video content
network within 18 months.
holds majority stakes in Live Universe Inc. and BroadWebAsia,
which own a combined 30 websites that attract 75M million
viewers a month. His investment group is willing to spend
up to $1.25B for its DJ&C stake, and in return is asking
for two board seats.
Lasse Glassen is handling the Greenspan bid. Kekst &
Co. is working for the DJ-controlling Bancroft family. Sard
Verbinnen & Co. works for DJ.
WESTIN REVIEWS ABC NEWS.
ABC News chief David Westin
has launched a two-year top to bottom review
of operations to find out where the Walt Disney unit stands,
where it is going and how it is going to get there. He expects
to slice about 35 staffers from the payroll.
In a memo to staffers,
Westin wrote that he plans to add people and resources especially
in the digital area, which is centrality of
its future. The network is looking to hire staffers to cover
India, Australia, Brazil and Iran. Westin is also looking
at places to trim. We will be consolidating some operations,
we will be asking some of you to take new assignments, and
yes, some positions will be lost where that makes sense,
The ABC News chief is
making his moves as Charlie Gibsons World News
Tonight is the top rated evening news program. Westin
credited ABCs revival to changes that it has made
over the past few years. Now were dealing from
strength, wrote Westin.
ECONOMIST BLASTS BLAIRS
The Economist thinks
outgoing British prime minister Tony Blair's feral
beast blast (6/20 NL) at the media is a bit
Blair, according to the
June 16 issue, was a master of using the media. More than
any other recent PM, Blair seemed instinctively to
understand the ways journalists think, with an unerring
knack for finding the words to provide the coverage he wanted.
The Economist continued:
For a prime minister who treats every public appearance
like a theater performance, and whose administration will
always be synonymous with spin, to question the system he
has so often exploited seems a bit rich.
TIMES, JOURNAL HIKE PRICE.
The New York Times
and Wall Street Journal will both raise their
cover prices on July 16. The Times said it will hike its
newsstand and home delivery prices a week after Dow Jones
announced a markup for the Journal.
The newsstand price of
the Times will rise from $1 to $1.25 on July 16. Sunday
cost will rise from $3.50-$4 only in the New York area.
The hikes will mean $7-$8M in revenue in 2007 and more down
Dow Jones said it will
raise the newsstand price of the Wall Street Journal on
the same day as the Times this month to $1.50.
The Times has launched
"City Room," a blog to tackle government, crime,
economy, housing and transportation issues. The site contains
expanded photography, videos, neighborhood profiles, links
to primary sources and forums for comments.
Sewell Chan, a metro editor,
is bureau chief.
MERC CUTS 40 NEWS STAFFERS.
The San Jose Mercury
News said it will cut 40 positions in its newsroom in
July, a 17 percent purge that leaves 200 newsroom staffers.
Seven years ago it had about 400 positions in the newsroom,
the paper reported.
Executive Editor Carole
Leigh Hutton said that although the paper is still profitable
revenue is not growing at the paper, which fired 15 workers
The Merc pointed out that
the San Francisco Chronicle is eliminating 100 newsroom
jobs amid weekly losses estimated at $1M.
The Merc was sold to McClatchy
by Knight Ridder last year and then sold to a Gannett/Stephens
Media joint venture with the Contra Costa Times.
YAHOO ACQUIRES DOT-COM AMID
Yahoo! has acquired Rivals.com,
a college and sports high school site, to formally kick
off the post-Terry Semel era. Rivals has a network of more
than 150 sites that attract two million viewers each month.
Its audience, according to Yahoo's Sports chief James Pitaro,
consists of communities of "fanatical, like-minded
The Rivals deal follows
news that Yahoo co-founder Jerry Yang, 38, had succeeded
Semel as CEO.
The 64-year-old Semel,
a former co-CEO at Warner Bros., joined Yahoo in `01 and
is credited with providing a focus and fueling its advertising
growth. Lately, he took heat as Yahoo fell further behind
Google in the search business. Susan Decker, Yahoo's 44-year-old
CFO, has been promoted to president.
has named Keith Clinkscales, head of ESPN publishing
and ESPN The Magazine, to head the newly created
content development and enterprises unit.
The operation is to develop
programming across the web, print, mobile and radio platforms.
Clinkscales' unit replaces
the ESPN original entertainment division. Rob
King, meanwhile, has been tapped as chief of espn.com.
news continued on next page)
Edition, June 27, 2007, Page 4
IN MIDDLE OF HILTON PAY MESS.
counselor Michael Sitrick is in the middle of the controversy
surrounding reports that jailbird Paris Hilton will receive
up to $1M for the first interview following her release
from the slammer.
New York Post reported that the heiress is to receive
as much as $1M from NBC for an interview with Meredith Vieira
on Today. The network issued a statement to
refute the Post story.
Larry King landed the Hilton interview sans payment, which
is slated to air on June 27.
New York Times reported that ABC lost a bidding
war with NBC for the sit down with Hilton. Barbara
Walters told ABC management that Rick Hilton, Paris
father, told her that ABCs $100K offer to interview
the heiress was not even in the same galaxy
to what was being offered.
on behalf of the Hilton family, flat out denies that the
heiress is being paid for any interview. That includes money
for any collateral, including video and photographs,
said Sitricks statement.
released a statement via Sitrick on Saturday that said:
I am thrilled that Larry King has asked me to appear
on his program to discuss my experience in jail, what I
have learned, how I have grown and anything else he wants
to talk about. Larry King is not only a world-renown journalist,
but a true American Icon. It will be an honor to do his
AMG SUPPORTS QUADRANGLE IN
The Abernathy MacGregor
Group is handling PR for Quadrangle Capital Partners as
the private equity firm closes a deal to buy Dennis Publishing's
lifestyle magazines like Maxim and Blender
and other online and media properties in the U.S.
Media reports have pegged
the deal in the $240M range, although the parties have not
disclosed the price tag.
Quadrangle takes ownership
of Maxim magazine and
Maxim.com, Blender, Stuff, and Maxim properties
like a radio network, restaurant chain, nightclubs and an
event marketing company.
Kent Brownridge, who oversaw
production of Rolling Stone, Men's Journal
and U.S. Weekly as a senior VP at Wenner Media, partnered
with Quadrangle and has been tapped as CEO upon closing
of the deal, which is expected in the third quarter.
Dennis Publishing is based
in the U.K.
AMG president Adam Miller
and senior VP Lux Suvanto have been fielding media calls
about the deal for Quadrangle.
ZD SELLS ENTERPRISE GROUP.
Ziff Davis has sold its
enterprise group, which houses eWeek, CIOInsight
and Baseline, to Insight Venture Partners, a private
equity firm, for $150M.
The unit has a database
of 3.5M business and technology users. It also runs digital
and live events throughout the globe.
Sloan Seymour heads the
enterprise unit, which has staffers in New York, San Francisco
Rosen Group does PR for
BLOCKBUSTER TIPS DVD
Blockbuster has taken
a side in the high-definition DVD war by choosing to expand
its offering of Blu-ray discs for rental at its 1,700 corporate-owned
stores by mid-July.
Blue-ray, developed by
Sony, is locked in a battle with the Toshiba/NEC format
HD DVD to become the dominant player in the new market.
Blockbuster said Blu-ray
rentals have significantly outpaced HD DVD rentals at its
stores since both formats were made available in November.
Blockbuster's SVP of merchandising,
Matthew Smith, said the company could add HD DVD to locations
down the road "if that's what customers tell us they
Anna Badkhen, foreign/national
correspondent for the San Francisco Chronicle, has
joined the Boston Globe as a general assignment reporter.
Badkhen was formerly Moscow bureau chief for the Chronicle.
Gardner, president of Reader's Digest Association's
international arm and its Direct Holdings Worldwide unit,
said he will resign at the end of the month to pursue other
opportunities. The 49-year-old Gardner was also an executive
VP since 2006 and through the March 2007 acquisition of
RDA by an investment group.
Journal has begun publishing a mainland China
edition in Mandarin through an agreement with Beijing sports
publisher Titan Sports Media. China is YJ's eighth international
The Chicago chapter of
the American Institute
of Architects plans to publish a six-times-a-year
magazine called Chicago Architect starting in October.
McGraw-Hill is collaborating
on the publication. Dennis Rodkin, contributing editor for
Chicago magazine and ex-editor of Lake, is
editor of the new magazine. Lee Bay, former architecture
critic for the Chicago Sun-Times, is among five writers
already slated to contribute.
Pot, which publishes a free Japanese newspaper in
the New York area, has launched a free monthly magazine
called Chopsticks targeting non-Japanese New Yorkers
who want information about Japanese trends in food, healthcare
and schools. It also lists more than 800 businesses in New
York of Japanese influence. Info: chopsticksny.com.
Corp. has acquired the consumer health search engine
Healia. Meredith, which publishes magazines like Better
Homes and Gardens and Ladies' Home Journal, said
the move is part of its effort to expand its reach in the
women's health market.
Edition, June 27,
2007, Page 5
OF PR FIRMS
MOVES HQ TO PARK AVE SOUTH.
one hundred PR pros and members of the press gathered on
June 19 to help Development Counsellors International settle
in its new offices near Union Square in New York City.
firm's new Park Avenue South digsnow only two months
oldis nearly twice the size of its previous uptown
offices, a move executives say mirrors the firm's expansion
of technological capabilities and range of marketing communications
posted over $5,500,000 in net fees for 2006, a growth of
more than 31% from the pervious year, and is ranked 4th
largest by O'Dwyers for travel and tourism PR.
of DCI's current tourism clients include Chile, Dubai, Northern
Ireland, Miami and Tasmania.
SCC GUIDES BAIN IN OSI DEAL.
Stanton Crenshaw Communications
represented client Bain Capital as the private equity firm,
along with Catterton Management Co. and company executives,
sealed a deal to take OSI Restaurant Partners private in
a $3.5 billion transaction.
A shareholder vote on
the deal, which took about nine months to complete, was
delayed for weeks after large shareholders pushed for a
include Outback Steakhouse, Carrabbas Italian Grill,
Bonefish Grill, and Flemings Prime Steakhouse &
Bain took a majority interest
CONTRA COSTA BOARD ISSUES
The Contra Costa County
Employment and Human Services Dept. has issued an RFP for
PR help for its Workforce Development Board.
The entity is a public
policy body that oversees planning and development for the
countrys workforce system.
A one-year PR contract
worth $72K is planned. Proposals are due by July 6. Info:
firm Chandler Chicco Companies has moved its Los
Angeles offices to a larger space in Santa Monica.
The firm, which has a
no walls, no titles mantra, is now at 1315 Lincoln
Boulevard, #270, Santa Monica, CA, 90401.
Hall, Costa Mesa, Calif., has set up a green marketing
and PR practice for companies looking to boost their green
profile. Current clients include LPA, an architectural and
design firm, and Watson Land Co., a commercial real estate
developer. ...Dix &
Eaton, Cleveland, said it is preparing for new SEC
guidelines on annual reports and proxy materials to shareholders
with a new product, ar360. The service combines IR counsel,
design, electronic delivery and printing. The SEC will no
longer require companies to mail proxy materials to shareholders
as of July 1, although print copies can be requested.
Communications, New York/For Your Imagination, web
series production and marketing, as AOR for PR, including
launch and promotion of shows.
Consulting, New York/Tao Minerals Ltd., based in
Medellin, Colombia, for PR and financial comms.
PR, Bridgewater, N.J./International Playthings, for
PR to support its toy and game brands.
Communications, Portsmouth, N.H. /IMT Partners, storage
products and solutions for CIOs, as AOR.
Communications, Boston/Agilix Labs, e-learning platforms,
Communications, Newburyport, Mass./arvato, a unit
of Bertelsmann; Bitstream, font software development; Salestream
Software, email software; X-Rite, color management and instrumentation
software and hardware, and Vertus, graphics and imaging
Baltimore/Marble Slab Franchise Management, ice cream franchise
system branded as Marble Slab Creamery, and MaggieMoos
Franchise Management, ice cream chain, both owned by NexCen
Brands, for PR. NexCens The Athletes Foot unit
is also a client of the firm.
Communications, Andover, Md./CooperEye; GlobalSCAPE;
Helium; Hydro Intl; Mirror Image; OrderMotion; Kodiak
Venture Partners; Lean Enterprise Institute; Milton Hospital,
Spizman Agency, Atlanta/Sweet Success Enterprises,
healthy lifestyle beverages, to develop a national
brand and consumer awareness campaign for its GlucaSafe
Finn, Chicago/Widevine Technologies, Internet Protocol
TV security, for a PR program focused on the national business
press. SVP Kristie Heins Fox and VP Charlotte Walker head
Worldwide, Century City, Calif./Nevada Corporate
Headquarters, for a national media relations campaign.
Cunningham, San Francisco/Fuzz, online music startup,
for launch and ongoing PR.
Communications, San Francisco/RealNetworks, as AOR
for North America following a competitive pitch. The company
did not have an AOR.
Bateman Group, San Francisco/Baynote, content guidance
software for business websites, and Spotplex, content aggregation
service, as AOR for PR. Both are startups.
PR, San Diego/Ichor Medical Systems, privately held
biotech focused on DNA drug and vaccine delivery, for PR
and media relations.
PR, Ottawa/Acceleware Corp.; Cathexis Innovations,
and Antibe Therapeutics. The firms new Boston office
picked up TiE Boston.
Edition, June 27, 2007, Page 6
SAVVY BULKS UP.
media training and TV production company Media Savvy has
named a new partner, relocated to a new facility in Studio
City, Calif., and bolstered its media training network in
Lewis, a TV and Internet executive and producer who started
his career at Rogers and Cowan, was named partner and CEO
of the firm. Ramey Warren, founder and president of the
firm, said Lewis appointment is in-line with MS
goal of having TV producers handle media training.
also said the company has boosted its media training network
to cover New York, Chicago, Nashville, Orlando, Dallas,
Atlanta and San Francisco.
clients include Disney TV, Fox Reality, and the American
Academy of Cosmetic Dentistry.
NBN EXPANDS TO NEW ENGLAND.
News Broadcast Network
has opened an office in Boston to cover the New England
Craig Greiner, director
of client services, will head the new Milford Street outpost.
It is the companys
In other news, the company
promoted Amanda Berlin to editorial director handling story
development and news angles, in addition to previous work
writing scripts, story treatments and media alerts.
RSW: BIZDEV EXECS HAVE HIGH
Although 85 percent of
agencies hire business development executives, the vast
majority are gone within 18 months, according to a free
report by bizdev firm Reardon Smith Whittaker. Two-thirds
of the agencies that hired a new business guru in the last
three years have replaced the person at least once. One-third
have made more than one replacement, said RSW.
RSW said most agencies
queried by the firm said that garnering new business is
more difficult than it was three years ago. Forty percent
said it was harder or a lot harder
to get new business.
The belief that
bringing a new business manager in-house is the only way
to effectively get the job of prospecting done is a fallacy,
said Mark Sneider, U.S. managing director for RSW.
The report can be downloaded
PR icon Larry Weber has penned Marketing to
the Social Web (Wiley 2007) to educate marketers in
a time of marketing confusion. Weber tackles
the social media phenomenon and urges marketers to communicate
with consumers, rather than at them. A review by ODwyers
is pending. ... PRSA/Georgia
will host a chapter luncheon, Transforming
a Company In Flight: How Delta Air Lines Told the Story
of its Rebirth During 19 Months of Change" on July
12 at Maggianos-Buckhead, 3368 Peachtree Road N.E.,
Atlanta. Kent Landers, APR and Keyra Lynn Johnson, directors
of external and internal comms. at Delta Air Lines, will
speak. Contact Denise Grant, www.prsageorgia.org
Nourie, who ran his own Ruder Finn-affiliated firm,
NouriePR, to Financial Relations Board, New York, as a senior
VP. Nourie was previously with Citigate Dewe Rogerson, RF,
Rubenstein & Assocs. and Shea Comms.
Fisher, VP of U.S. neuroscience for Pfizer, to Chamberlain
Healthcare PR, New York, as a senior VP handling P&G
Pharmaceuticals and Abbott. She began her career in Pfizers
medical comms. and education department.
Skabich, consultant, Freeman PR, to Coyne PR, Parsippany,
N.J., as an A/S. She was previously an A/S for WWR PR and
earlier was at the MWW Group and Cairns and Assocs. Beth
Kimmerling, previously of Litzky PR, joins as an
assistant creative director supporting new business. LauraLee
Munson, comms. manager for the American Lung Assn.,
joins as a senior A/E on the Siemens account. Jonathan
Pocius, prev. with Keating & Co., joins Coyne
as an A/E.
Milo, previously with the Nascar Foundation and Mullen
Advertising, to McRae, Atlanta, as an A/E.
Fields has joined Denmark, Atlanta, as an A/E.
Lassiter, deputy press secretary for Gov. Phil Bredesen,
to McNeely Pigott & Fox PR, Nashville, Tenn., as an
Reinan, former reporter for the Minneapolis Star-Tribune,
to Fast Horse, Minneapolis, as a senior director. Amanda
Mark, who handled comms. at the national headquarters
of the American Red Cross in D.C., joins as a client relationship
Baisden, who handled corporate and investor comms.
for Agilysys, to Cleveland Cliffs Inc., Cleveland, as director
of IR and corporate comms. He was previously manager of
IR and PR for OfficeMax through its 04 acquisition
by Boise Cascade Corp.
Andersen, a corporate and product comms. exec for
Dotted Line Communications, to Oodle, a search engine for
classified ads based in San Mateo, Calif., as director of
comms. She was previously with Fleishman-Hillard.
Otenbaker to senior VP and Steve
Blow to VP, Eisbrenner PR, Troy, Mich. Otenbaker,
who joined the firm in 1996, handles clients like Harbour-Felax
Group, Magna Aftermarket and Robert Bosch LLC. Blow works
on ATX Technologies, Blue Water Automotive Systems and Henkel.
He joined as an A/S in 2006.
Vasseur to president of Res Publica Consulting Group,
Montreal. John Crean
to national managing partner, National PR. Both firms are
owned by Res Publica.
Davie, VP for Hill & Knowlton, Tampa, to the
board of directors of Recycle Florida Today, a non-profit.
Davie has supervised a curbside recycling education program
for the Aluminum Can Council, one of H&Ks largest
Edition, June 27, 2007, Page 7
PROBES NEW PRSA CFO (Contd
from page 1)
although such membership is claimed in the June 19 release.
NYSSCPA is sending him a letter telling him to cease
and desist claims of membership. The AICPA is looking
into the matter.
PRSA press release announcing his appointment referred to
him as a certified public accountant and business
executive with more than 22 years of experience.
press release is on the PRSA website, which can be accessed
by 31,000 members including about 9,000 students. The PR
and advertising trade press also received the release. The
extent of distribution to the general or business press
is not known.
CPAs who use the term CPA in public when they are not registered
may be subject to disciplinary actions and those who actually
practice as a CPA without being registered are subject to
York collects registration fees from tens of thousands of
registered practitioners in 47 areas including medicine,
law, various trades and accounting. These are considered
protected activities that cannot be carried
on without a paid-up registration.
registration involves not only payment of a fee, but taking,
in-person, 40 hours of educational courses or 24 hours of
courses in auditing, accounting or taxation.
response to queries, Janet Troy, VP-PR of PRSA, has sent
two e-mails to this website. The first quoted New York law
saying CPAs who are not engaged in public practice are exempt
from the education requirements and fees. Bonaventura is
on self-imposed inactive status with the Education
second e-mail said: Thank you for your comments on
CPA credentials. As you noted, Your professional license
is good for life. The press release is correct as
issued, and Mr. Bonaventura is a licensed CPA.
to obtain comment from Bonaventura, William Murray, who
recently joined as president of PRSA, and Rhoda Weiss, elected
chair and CEO of PRSA, were unsuccessful.
release on Bonaventura also listed the New York Society
of Assn. Executives as among his memberships. Two calls
were made to the NYSAE and both times this website was told
he was not a member.
Tara Oehlmann, director of education and membership, said
June 22 that Bonaventura renewed his membership last week
after a lapse of a year and a half, paying the fee of $225.
was previously with the United Nations Assn. of the United
States of America, whose directors include media figure
Ted Turner, Maurice Greenberg, ex-CEO of AIG, and Paul Volcker,
former chairman of the Federal Reserve.
Jimmy Carter is a chairman of the national council of the
UNA-USA. The staff of 47 is based at 801 Second ave., New
York. President is William Luers, who had a 31-year career
in Foreign Service.
was U.S. Ambassador to Czechoslovakia from 1983-86 and has
headed UNA-USA since 1999.
BOTTLING GROUP REVAMPS PR.
Davis, a top corporate PR executive for Siemens AG, is slated
to join the Pepsi Bottling Group in early July as part of
a realignment of its communications.
which is publicly traded and manufactures and distributes
more than half of Pepsi-Cola products in the U.S. and 40
percent abroad, has also promoted a key investor relations
executive, Mary Winn Settino, to take on more responsibility
for PR and media relations.
will be in charge of executive comms. strategy, employee
comms., the PBG foundation and community relations upon
joining the company on July 9. She has been executive officer
and senior director of comms. and relationship marketing
addition to Pepsi, PBG brands include Aquafina water, Mountain
Dew, Lipton Ice Tea, and Mug root beer, among others. Sales
for 2006 topped $12 billion.
QORVIS REPS BANGLADESH OPP.
reps the Bangladesh Nationalist Party, an opposition group
whose members have been jailed by the military regime that
seized power in January.
The Washington-based firm
has neither a formal contract nor receives any compensation
from the BNP. Qorvis, which has distributed a press release
for the client, is unclear whether it will get any BNP money
in the future.
The BNP is working to
promote democracy in Bangladesh. The military government
has banned all political activity, but promises to hold
an election next year after it completes a crackdown on
SCHECHTER EXITS RL&M FOR
Jason Schechter, senior
VP at Robinson Lerer & Montgomery, has shifted to Burson-Marstellers
corporate practice. Both units are owned by WPP Group.
As managing director-financial
comms., Schechter will provide counsel on mergers/acquisitions,
IPOs, restructurings, litigation PR and executive comms.
At RL&M, Schechter
worked on the United Airlines Chapter 11 filing, America
Online merger with Time Warner and the takeover of publisher
VNU by private equity groups. He served in the Clinton Administration
as asst. press secretary.
Josh Gottheimer is acting
chair of B-Ms U.S. corporate practice.
MADISON TAKES EMISPHERE POST.
Bob Madison took the senior
director-corporate communications post at Tarrytown, N.Y.-based
biopharma house Emisphere Technologies on June 25.
He is a Hoffmann-LaRoche
veteran who handled PA for Pegasys, which markets hepatitis
C therapies. That job had Madison running broadcast radio
tours to hike awareness of hepatitis C.
Earlier, Madison served
as comms. director for the American Liver Foundation, where
he established the Think B program to educate Asian-Americans
about the dangers of hepatitis B.
Madison also held posts
at Porter Novelli and GolinHarris.
Edition, June 27, 2007,
botched announcement of Philip Bonaventura as CFO of PRSA
(page one) is proof that PRSA should be put into ethical
and professional receivership.
has become too much of an embarrassment to its members,
the PR industry, and the people who join it such as Bonaventura
and COO Bill Murray.
has suffered embarrassment and will probably be subject
to a reprimand by New York State because of PRSAs
flawed press release on him.
claims were made that he is a Certified Public Accountant
when he is forbidden to use that title in public because
he has dropped his registration.
did not have current memberships in the national and New
York CPA societies as claimed. At the time of the release,
he had let his membership lapse in the New York Society
of Assn. Executives for a year and a half. He should have
studied the release by VP-PR Janet Troy.
should have confirmed the memberships. Troy (or the board)
has yet to issue a correction when the PRSA Code says errors
by a member must be corrected promptly.
COO Bill Murray is also responsible. He had almost no background
in PR. The news of his appointment by PRSA was also botched.
It was made in the week between Christmas and New Years,
a burial ground for unwanted news. PRSA first
said he would be available for interviews, then contradicted
that and then reversed that. Murray had a disastrous telephone
interview with PR students at Auburn University. They were
shocked at his lack of knowledge of PR and unresponsive
answers. They raked him over the coals in the student e-group.
had one lunch with us in which we told him what we knew
about PRSA and asked him to work towards better financial
reports and democratizing PRSA (removing the APR rule for
directors). He never spoke to us again nor answered any
of our e-mails.
Murray and Bonaventura have backgrounds with major organizations
as did Rob Levy, who was head of professional development
and No. 2 staffer at PRSA for one year. He suddenly quit
in June of 2004 after boosting PD income by 61% in the first
half. PRSA can recruit experienced executives but how long
do they stay?
disappointed in Bonaventuras appointment because
we wanted a bona fide, registered CPA at PRSA in hopes that
a CPA would rid PRSA of its substandard financial reporting
practices. Either PRSA doesnt want a CPA on staff
because a CPA would clean house, or CPAs, aware
of PRSAs history, refuse to work for it.
by the stubbornness of PRSA on financial topics,
and unable to force it to change (like the FTC did in 1977
when it made PRSA remove anti-competitive articles from
its Code after the Assembly refused to do so), we asked
some of the CPA societies whether they would look into this.
They told us we would have to file a formal complaint supported
by documentation. A staff member said it was a serious
matter to accuse a CPA of unethical behavior. We responded
we think its a serious matter that members
believe PRSA makes money on its national conference when
it doesnt; its serious when h.q.
are moved downtown to 50% more space for 13 years without
the Assembly knowing about it or having a say in it, and
its serious when the beloved 1,000-page
members directory is cancelled without the knowledge
or approval of the Assembly. Were CPA groups serious
about ethical enforcement and making CPAs live up to the
highest standards (as the CPA Code says), they
would investigate misleading, substandard audits on their
own (once reports about this hit the public prints) and
not wait for a citizens complaint or ask the citizen
to compile evidence that is already on the public record.
Police and firefighters, if they see a crime being committed
or a fire, dont wait for a complaint.
The intransigence of PRSA
is hurtful to the Society. Its one reason it had to
go to the West Coast to recruit a COO. Its one reason
none of the six new directors last year had a major job
at a blue chip and two blue chip directors quit the board
(Gary McCormick of Scripps and Ron Owens of Kaiser Permanente).
The six directors, who share blame for PRSAs mismanagement
by caving in to its culture of silence, secrecy and inaction,
are Leslie Backus, solo practitioner, Davie, Fla.; Tom Eppes,
manager, Charlotte office of Eric Mower & Assocs.; Dennis
Gaschen, PR prof at Cal State/Fullerton and solo practitioner;
Francis Onofrio, Mason Onofrio PR, Bethany, Conn.; Dave
Rickey, Alfa Corp., Montgomery, Ala., and Christopher Veronda,
internal PR specialist, Eastman Kodak, Rochester, N.Y. We
doubt any blue chips will show up this year for nominations.
No one wants to run from some districts which is why the
board tried to eliminate five district directors last year
and replace them with five at-large directors. The move
The PRSA board continues
to withhold the transcript of the 2005 and 2006 Assemblies
from members and is refusing to release the 2006 IRS Form
990 report until the summer (thus blocking access to former
COO Catherine Boltons remuneration for 2006 and other
financial information). A member can get the full 2006 audit
by sending $3 to h.q. (a document that should be on the
sting operation conducted by Harpers
Ken Silverstein (page two), in which he lied about
his identity in order to knock responses out of APCO Worldwide
and Cassidy staffers, is a violation of journalistic ethics.
Such tactics are unnecessary because there is already plenty
of information available about the work of PR firms for
foreign principals. Such filings are required by the Foreign
Agents Registration Act (FARA).