The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, July 11, 2007, Page 1
CHANDLER CHICCO ACQUIRED FOR
Chicco Agency, which was founded in `95 by Robert Chandler
and Gianfranco Chicco, is being acquired by inVentiv Health
for $65M in cash and stock.
deal also calls for earn-out payments based on topping financial
goals. CCA serves clients such as Allergan, Novartis and
had called itself the worlds largest privately
held healthcare PR firm. AdMedia Partners brokered
N.J.-based inVentiv acquired Chamberlain Communications
for $13M and Ignite Health, a healthcare ad firm, for $20M
in February. It added Addison Whitney, a brand identity
and consulting firm, to the line-up in May.
inVentiv earned $51M on $766M in `06 revenues by providing
pharmaceutical companies clinical, sales and marketing support.
It counts more than 200 drug, biotech and life sciences
projects `07 revenues in the $900M range.
DOKE NAMED COUNSELOR AT ABERNATHY.
Tim Doke, a seasoned PR executive who headed corporate
communications for Dell and American Airlines, has been
tapped as senior counselor for Abernathy MacGregor Group.
He is based in Dallas.
Doke was VP of corporate communications for American Airlines
thorough the Sept. 11 attacks. He later served as VP/cc
for Freescale Semiconductor, Inc., and Dell. Earlier, he
held posts at Alaska Airlines and Hill & Knowlton.
Jim Abernathy, chairman and CEO AMG, called Doke one
of the most widely respected communications executives in
Ogilvy Government Relations is educating members of Congress
about Buddhism as representative of the International Buddhism
Sangha Associations, which is based in Rosemead, Calif.
Andrew Rosenberg, a former Virginia Congressional candidate,
is leading that enlightenment charge. He joined Ogilvy in
2006 after serving as a Kerry/Edwards campaign spokesperson
on healthcare and Middle East issues.
Bob Wolcott, an early PR Society president who built his
Los Angeles PR firm into one of the largest in the U.S.
before merging with Burson-Marsteller, died June 19 of natural
causes at his California home. He was 86. In 1974, he sold
his firm to B-M and became an executive VP in charge of
the West Coast and Asia.
Harold Burson called Wolcott a man of all seasons,
a "consummate PR professional.
RUBENSTEIN, M+R GUIDE NYC
Rubenstein Communications and M+R Strategic Services are
supporting PR efforts for New York Mayor Michael Bloombergs
widespread environmental push for the Big Apple, PlaNYC
They are working on behalf of the Campaign for New Yorks
Future, a band of more than 140 public and private-sector
groups that support Bloombergs effort to battle climate
change and foster a cleaner environment.
Bud Perrone, SVP for Rubenstein, said the firm worked on
the launch of the effort and is providing ongoing support.
Michael OLoughlin, director of M+Rs New York
office, is heading the work for his firm. M+R helped organize
advocacy days around New York State and established presences
at town hall meetings and public hearings on behalf of the
Members of the CNYF include the American Cancer Society,
Natural Resources Defense Council, the Manhattan Chamber
of Commerce, and Riverkeeper.
DUBAI TAPS GLOVER PARK.
Dubai Aerospace Enterprise, which has targeted the U.S.
for growth, has hired Glover Park Group to allay federal
concerns about its acquisition of Landmark Aviation, an
aircraft service company.
The Dubai-based company announced that deal in April as
part of a $1.8B aerospace acquisition package.
GPG is to receive $250K under a six-month contract to win
approval from the Treasury Dept.s Committee on Foreign
Investments in the U.S., which must review acquisitions
dealing with national security.
GPG is well-connected in Democratic circles. Its
the home of former Clinton White House press secretary Joe
Lockhart and Al Gores Presidential bid strategist
Carter Eskew. Howard Wolfson, Hillary Clintons spokesman,
is a former staffer at GPG.
ACADEMIC FACTIONS BATTLE AT
Anthony DAngelo, treasurer of the PR Society, who
normally would move up to chair-elect, is facing a battle
with secretary Michael Cherenson, who is seeking a jump
to chair-elect without serving as treasurer.
Cherenson is making room for Rosanna Fiske, a member of
2005 board, who is seeking to return to the board as treasurer.
Fiske, now a full-time PR professor at Florida International
University after heading her own PR firm, ran from the floor
of the Assembly in 2003, stressing her support of multiculturalism
and her Hispanic background.
(Continued on page 7)
Edition, July 11, 2007, Page 2
BLUES WORRIED SICK OVER SICKO.
One would have to be dead
to be unaffected by Michael Moores movie Sicko,
according to an internal memo purportedly written by Barclay
Fitzpatrick, VP-corporate comms. at Capital BlueCross, after
he watched the movie about the state of American healthcare.
Moore says a CBC staffer
sent him the memo, which is now posted on the filmmakers
website, www.michaelmoore.com. Fitzpatrick has not returned
an email from ODwyers seeking confirmation that
he is the author.
The memo says Moore presents
a collage of injustices by selecting stories, no matter
how exception to the norm, that present the health insurance
industry as a set of organizations and people dedicated
to denying claims in the name of profit.
Though Humana and Kaiser
Permanente are demonized, whatever visceral
reaction the movie stirs will spill over onto
the Blues brands in every market. The memo states
that in typical Moore fashion, the government and
business leaders are behind a conspiracy to keep the little
guy down and dominated while getting rich.
The objective of Sicko
is to push the healthcare coverage topic to the top of the
political agenda. Moore will be just as successful
whether proponents mount momentum or discussion entails
key stakeholders defending why it wont work.
On the PR front: Ignoring
[Sickos] impact might be a successful strategy only
if it flops, but that has not been the history of Moores
films nor the way this one appears to be headed. If popular,
the movie will have a negative impact on our image in this
The memo advises against
attacking the movie for its weaknesses or misperceptions,
and recommends distancing ourselves and our brand
from the groups and motivations he attacks, demonstrating
the good that we do and achieve and in articulating our
disappointment that he, Moore, did not address the truly
relevant issue of improving our health and wellness.
Moore has challenged Fitzpatrick
and his boss, Anita Smith, CEO of Capital BlueCross, which
is based in Harrisburg, Pa., to a debate.
KKR HIT FOR POOR PR.
Kohlberg Kravis Roberts
is going to have to shed its secretive ways once the private
equity funds sells shares to the public, according to the
Wall Street Journal.
KKR is using Kekst &
Co. and Londons Finsbury to handle its $1.25B initial
The company released details
of the offering late July 3, which prompted the July 5 WSJ
to comment on its penchant for operating in the shadows.
KKR is the company that
put the private in private equity,
according to the paper. KKR, which revealed details
of its plans late Tuesday, has always guarded its privacy
so keenly that even today, it doesnt bother to employ
an in-house press officer.
The paper warned KKR that
it will be the target of much public scrutiny after its
shares hit the market. That is bound to be an uncomfortable
experience, reported the WSJ.
CASSIDY KEEPS VORNADO ON TRACK.
Cassidy & Assocs.
is working to gain needed federal approval for a $14B program
by two New York-based real estate developers to transform
midtown Manhattans James A. Farley Post Office into
a transportation hub named after Sen. Daniel Patrick Moynihan.
Former Rep Jack Quinn
(R-NY), who joined Cassidy as president in `05, is contacting
Amtrak officials and keeping members of Congress in the
loop. He chaired the railroad subcommittee of the House
Transportation and Infrastructure Committee, and strongly
defended Amtrak against cuts.
The development scheme
of Vornado Realty Trust and The Related Cos. aims to restore
the grandeur of Pennsylvania Station, which was demolished
in the `60s.
It calls for moving Madison
Square Garden into the Beaux-Arts Farley building and replacing
the Hotel Pennsylvania with two skyscrapers, including one
to top the Empire State Building.
The overall plan will
add 10 million sq. ft of office space to the city, an amount
equal to the old World Trade Center.
SLEEPLESS IN MIAMI BEACH.
Miami Beach is looking for corporate sponsorships of its
Sleepless Night of 13 hours of continuous entertainment
that is slated for Nov. 3.
Produced by the Miami Beach Tourism and Cultural Development
Dept., Sleepless Night promises an A-list of representatives
from the worlds of music, dance, drama, comedy and fine
It is projecting an upscale audience of more than 100K.
Free shuttle buses will link the four venues when the show
kicks off at 6 p.m.
Sleepless Nights have been held in Paris, Rome, Madrid,
Brussels, Toronto and Montreal. This years event is
the first for this country.
Gary Farmer (at miamibeachfl.gov) has sponsorship details.
A consumer website for the event goes live on July 15.
Howard Miller Communications is promoting Sleepless Night.
SMITH SPRINTS TO H&K/D.C.
Douglas Smith, a key member of the Chicago 2016
communications team, is taking a post at Hill & Knowltons
The move reunites Smith with his wife, Elizabeth, chief
of staff to Rep. Rahm Emanuel, a leader of the Democratic
Congressional leadership team.
Smith will continue work on behalf of Chicagos bid
to snag the `16 Summer Olympics. The city received the nod
in May over Los Angeles from the United States Olympic Committee.
Contenders for the Games include Madrid, Rio de Janeiro,
Rome, Prague and Doha in Qatar. The International Olympic
Committee will decide the winning venue in `09.
Smith held communications posts in the Clinton White House.
Emanuel was a key Clinton advisor.
Edelman is closing its Edinburgh office following an 18-month
stint in August with the expiration of its lease. John Mullin,
who headed the unit, has moved to Citigate Dewe Rogerson,
a part of Huntsworth.
Edition, July 11, 2007, Page 3
NEWS CORP. RIPS N.Y. TIMES.
News Corp. has charged
the New York Times with using its news pages to advance
its own agenda in the aftermath of its "Murdochracy"
piece that probed the business dealings of CEO Rupert Murdoch.
The Times included NC's
statement in the second installment, which covered Murdoch's
dealings with China.
The paper reports that
former Chinese prime minister Zhu Rongji once suggested
to Murdoch that he become a citizen of China if he wanted
to do more business there. [Australia-born Murdoch become
an American citizen during the '80s to comply with U.S.
television ownership rules.]
Murdoch will soon be a
Beijing neighbor of Zhu once his house, a block from the
"Forbidden City," is renovated.
News Corp. accuses the
NYT of running "this unprecedented series" to
further its "commercial self interest by undermining
a direct competitor poised to become an even more formidable
competitor" in the aftermath of NC's acquisition of
Dow Jones & Co.
The Wall Street Journal
reported that NC and the Bancroft family are close to a
deal that would give the paper a degree of editorial independence
if it becomes a NC unit.
SITE INVITES ELECTRONICS
Dan Havlik, editor of
the two-month-old tech site DemystifyingDigital.com, said
it is open to pitches for electronics reviews and features.
"We're trying to
take some of the mystery out of consumer electronics,"
Havlik said many of the
electronics review sites on the web are written from the
point of view of an expert, so readers can be intimidated
to even approach those outlets.
A team of columnists for
DemystifyingDigital was selected to represent five demographics
being targeted: the "digital grandparent"; "tech-confused
father"; "born digital," for a younger demographic;
"runaround mom," and "business fast trackers,"
the latter which is written by Havlik.
"We try to make it
so people aren't coming to a scientist to get their information;
they're coming to someone they know," he said.
Havlik said a section
on new products, "New and Easy," is particularly
ripe for pitches. That section, which is updated several
times a month, includes reviews of three or more products
that are relatively easy to use in a particular category,
say, digital cameras.
Each writer for the site
posts two or three columns per month and maintains a regular
Another area the site
wants content for is a section for how-to tutorials on electronics,
for example, "How to set up a home theater system."
"We don't want to
make it a complete advertisement, obviously, but products
can be mentioned as we're explaining how to do something,"
said Havlik, who can be reached at danhavlik [at] gmail.com.
affiliated with the quarterly USA Today magazine insert
of the same name.
BW DISCOVERS POWER OF PR.
BusinessWeek, in its July
9 issue, reports that "many savvy companies are starting
to realize that a good name can be their most important
asset-and actually boost the stock price."
Peter Engardio and Michael
Arndt have unearthed the "new science of reputation
Many investment pros have
traditionally scoffed at "suggestions they can be influenced
by image manipulation," and most CEOs believe corporate
image "is not something to fret about" except
during a crisis, wrote the duo.
However, a "more
sophisticated understanding of the power of perception is
starting to take hold among savvy corporations."
More executives are "finding
that the way in which the outside world expects a company
to behave and perform can be its most important asset."
The pair reveal that a
"company's reputation for being able to deliver growth,
attract top talent, and avoid ethical mishaps can account
for much of the 30 percent to 70 percent gap between the
book value of most companies and reports their market capitalizations."
Engardio and Arndt report
that a good reputation is why Johnson & Johnson trades
at a higher price-to-earnings ratio than Pfizer. Procter
& Gamble surpasses Unilever, and ExxonMobil tops Royal
The authors say "spin"
alone can't create a lasting public image. Messages must
be grounded in reality and reps are built over years.
The article cites consulting
firms that mine data to steer clients to the "most
effective messages and away from those that should be ignored.
Those operations include Fleishman-Hillard's Communications
Consulting Worldwide and KDPaine & Partners.
The piece has high praise
for United Technologies and tosses brickbats at Wal-Mart
Stores. According to a CCW study, Wal-Mart's market cap
would be $10B higher if it enjoyed a rep equal to that of
Wal-Mart's PR firm, Edelman,
declined to comment on the CCW study. David Tovar, director
of media relations at the retailer, said the company has
"focused on the long-term effort to proactively tell
the Wal-Mart story."
Ron Hutcheson, McClatchy's White House correspondent and
a former president of the White House Correspondents Assn.,
is joining Public Strategies Inc. on Aug. 1.
The more than 20-year veteran of the D.C. political scene
has covered the White House for the last six years.
Hutcheson will do corporate work, eschewing lobbying. PSI
vice chairman Mark McKinnon, who was President Bush's media
advisor, is a top aide to Republican John McCain.
Hutcheson began his reporting career at the Fort Worth
Star-Telegram. He worked at Knight-Ridder, which was acquired
by McClatchy last year.
news continued on next page)
Edition, July 11, 2007, Page 4
FOREIGN BUREAUS WANT RESPECT.
"People in Frankfurt
are fascinated with everything that happens in New York,"
said Roland Linder, business correspondent for Frankfurter
In terms of media, the
world is a flat place. PR pros learned this on June 21,
when the Publicity Club of New York held a luncheon featuring
U.S. Correspondents from some of the top foreign news organizations,
including Britain's BBC, Japan's Nikkei, Italy's Milano
Fianza and China's Xinhua News Agency.
"How do I get my
stories?" Linder continued. "Reacting to the news
around us, of course, is a large part of it. And trying
to create my own stories - that's the fun part."
In an age that grows increasingly
global, the need for international news bureaus has become
par for the course. News that happens abroad must be documented,
analyzed and spun to the masses back home. U.S. news is
often the biggest source of this, as American affairs are
typically of vital interest to the rest of the world. It's
for this reason that foreign news bureaus - while seldom
spoken of - flourish in the US.
Perhaps no news organization
understands this more than the BBC. The broadcaster's radio
and television stations reach more people than any other
news agency in the world. In the US alone, the BBC has bureaus
in New York, Washington DC, Miami and Los Angeles, a presence
that Washington bureau chief Andrew Steele said is needed
not only to cover US news but also to work within the U.S.'s
framework of integrated media technology.
"We cover a lot of
business stories in New York. It's our job to provide news
to the U.K. but over the decades we've developed an international
side to our affairs. We're trying to increase our output
in the U.S.," Steele said.
The panel said that while
publicists are often very helpful in pitching stories or
introducing the press to a company or a product they otherwise
wouldn't know about, it can often be difficult to get publicists
to open up or otherwise give foreign press the scoop.
Hajime Matsuura, US correspondent
for Japan's Nikkei, said this might stem from a misconception
among publicists that the foreign press isn't a prime spot
"I live here, but
obviously I write my stories in Japanese. Many times I get
the exclusive but no one in New York knows that. That's
frustrating," Matsuura said.
Linder agreed, and said
he has his suspicions about publicists giving preferential
treatment to networks their clients would recognize.
"The main problem
I have is getting access - access to information and access
to people," he said. "It's kind of hard to get
beyond the 'no comment' and I can't help but think that
maybe they wouldn't say the same thing if they were speaking
to the Wall Street Journal."
Andrea Fiano, US correspondent
for Italy's Milano Finanza, said PR people often pitch him
stories but many times communication reaches a snag when
the writer wants to delve beyond the product-push.
And though the international
press is often overlooked by American PR pros, one thing's
for sure: getting ink in the foreign news isn't playing
Matsuura's Nikkei, for
example, is the world's largest-selling business daily.
It currently has 35 overseas offices in the US, Europe and
Asia, and its international edition is printed in New York,
Los Angeles, London, the Netherlands, Singapore, Hong Kong,
Bangkok and Sydney. Likewise, Fiano said he is the only
Milano Finanza correspondent in the US, doing all American
hard news and financial stories that go in the Italian paper.
Because American news items are so popular, Fiano said it's
common for these stories to get reprinted "over and
over" in varying formats. "Our market is huge,"
Matsuura said. "While newspapers have suffered in the
US, the Japanese still hold a firm belief in the newspaper."
The panel said that reaching
out to this largely untapped market can be successful for
both parties, though there is a right way and a wrong way
to do it.
"If you have something
you'd like to tell us, we'd love to hear it. We need a lot
of information, so we need PR. But, sometimes I have reservations
on how that information is delivered to us," Steele
said. "The CEO is not always the best one to talk to
at a company. Usually there is someone else who can articulate
the company's position better."
WSJ REPORTERS DEMONSTRATE.
Reporters for the Wall Street Journal stayed away from
work on the morning of June 28 to apparently protest News
Corporation's proposed takeover of Dow Jones and highlight
their union's ongoing contract negotiations with DJ. The
reporters returned to work later that afternoon.
A statement issued by The Newspaper Guild's New Jersey-based
chapter of the Communications Workers of America, Local
1906, said the Journal's "long tradition of independence,
which has been the hallmark of our news coverage for decades,
is threatened today."
The union outlined two reasons for the demonstration, noting
first that the Journal's editorial integrity "depends
on an owner committed to journalistic independence."
The group also stressed the need for a "fair contract
at a time when Dow Jones is finding the resources to award
golden parachutes" to top executives.
The full statement was posted at Poynter.org.
was promoted to chief editor for Penton Media's Logistics
Today magazine and website.
Clyde Witt has been upped to chief editor for Material
Handling Management, and mhmonline.com.
has re-joined the Journal Register Company as its director
of investor relations, overseeing corporate communications,
media and IR. She held that title from 2001-02.
She previously was director of corporate comms. for Nassau
Broadcasting Partners and asst. VP of financial comms. for
Noonan Russo Communications. She began her career as a reporter
for The Trentonian, a Journal Register newspaper.
Edition, July 11,
2007, Page 5
OF PR FIRMS
UPPED AT CRT/TANAKA.
Kalligeros is taking over the consumer division of CRT/tanaka,
the unit that was headed by Patrice Tanaka.
25-year PR vet had been president of Patrice Tanaka &
Co., and an architect of that firm's noted cause-related
marketing practice. She counts Liz Claiborne's "Love
is Not Abuse" program to promote awareness of domestic
violence among credits.
is a co-founder of PT&Co.
is not leaving the firm. She remains co-chair and chief
creative officer of the firm.
Kalligeros assumes consumer unit duties, Tanaka plans to
do more speaking engagements on behalf of the firm, according
to a CRT/tanaka staffer.
TV PRODUCER SETS UP PR SHOP.
Eric Spinato, a veteran
TV news producer who worked for the big three cable outlets
Fox News Channel, CNN and MSNBC, has set up a placement
and media consulting shop in the New York area.
Spinato & Associates
will focus on placing guests on network TV and national
publications, in addition to consulting services like crisis
management and coaching.
His TV work has included
exclusives like the Texas cadet killer Diane Zamora, Floridas
black widow, and specials on Hurricane Katrina
Spinato spent six years
at FNC running the daytime booking unit. He moved on to
MSNBC as senior program producer for Rita Cosbys show.
He has also worked on Fox Files, the Montel
Williams Show and Star. Info: 516-280-5730.
LEWTON TEAMS WITH HEALTHCARE
Kathy Lewton, 2001 president
of PR Society, has teamed with American Medical Assn. PR
vet and former PRS official Steven Seekins, and Ken Trester,
a seasoned medical PR exec, in a new healthcare PR and public
Lewton, Seekins & Trester, which employs only the three
counselors, offers services like crisis planning, marketing,
PA/government relations, and agency search. The executives
say clients can reach them 24/7.
Lewton covers the New
York area from Connecticut, while Seekins is based in California
and Trester works out of Michigan for LS&T, which works
on either a retainer or fixed budget basis.
Hanna Lee Communications,
New York, held an open house for the press June 29 to commemorate
the opening of Rayuela, a new Latin American restaurant
in New York City's Lower East Side. In a unique play, a
press-only invite treated guests to Cuban music, salsa and
tango dancing, with artisanal cocktails from
award-winning mixologist Junior Merino. Writers for Fox,
Time Out New York, Zagat, Cuisine magazine and others attended.
Hanna Lee Comms., which specializes in food/beverage and
hospitality PR, began working on the Rayuela campaign in
March and will continue an ongoing campaign for the restaurant.
Metrick Communications, New York/The Buddy Fund,
dog rescue org., for launch of its Internet-based operation.
Schwartz & Co., New York/Aetrex Worldwide, pedorthic
footwear and products; Zabars & Co., gourmet food
store, for PR work focused on national sales of its branded
coffee, and Mersive Technologies, ultra definition video
Communications, New York/Parlux Fragrances, for PR
for the company, which is planning a holiday 2007 of Paris
Hiltons fragrance line. LSZ handles PR while Avrett,
Free, Ginsberg was named advertising AOR.
PR, New York/Duggal Dimensions, photo/imaging tech
ventures; Dr. Stephen Greenberg, cosmetic plastic surgeon;
WatchIndia, news and entertainment content from Indian networks,
and the Second Annual Michael Strahan/Dreier LLP Charity
Leber PR, New York/Zensation Beaute, luxury skincare
line set for fall debut in U.S., for PR and publicity.
Group, Germantown, Md./ArcaTech Systems, transaction
automation components, to manage its PR efforts.
Richmond, Va./Novation, contracting healthcare services,
for national PR support; Pri-Med, medical education for
physicians, to develop a strategic PR plan, and the American
Physical Therapy Assn., for a branding initiative.
Group, Atlanta/Interactive Diagnostic Imaging, dentistry
technology and software, as AOR for messaging, branding
and web development.
& Youngblutt Advertising & Marketing, Fort
Wayne, Ind./Parkview Health Network, not-for-profit healthcare
network of hospitals, practices, and other facilities, for
advertising, PR and community engagement.
Layne & Co., Farmington Hills, Mich./Acquest
Realty Advisors, as AOR for PR.
Southfield, Mich./MAG Fadal, machine tools for manufacturing,
as AOR for PR.
& Partners, San Francisco/Boomj.com, lifestyle
and social networking portal for Baby Boomers and Generation
Jones, for PR.
PR Worldwide, San Francisco/Hitachi Data Systems
Corp., as AOR for PR in the U.S. The firm had been working
on the account since January. Hill and Knowlton previously
handled the work.
Imagination Group, Culver City, Calif./Alacer Corp.,
for PR and marketing to support its energy drink mix, Emergen-C.
+ Associates, Los Angeles/Goodwin Procter, law firm,
for PR in the California region.
San Diego/Tres Rios, ecotourism resort in Mexico, as AOR
Edition, July 11, 2007, Page 6
NAMED BW CFO.
Scott, a partner with the Bay-area accounting firm Marinelli
+ Scott, has been named chief financial officer of Business
takes over for CFO Connie Cummings, who is in the process
of leaving the company, said a BW spokesman.
is a veteran of KPMG who had been with M+S since 1992.
Baron Tamraz, president/CEO, said the CFO post has taken
on a heightened significance for the company since its acquisition
by Berkshire Hathaway last year.
CISION ADDS PRN SERVICES.
Cision has aligned with
PR Newswire to gain web press release distribution and SEO
services for Cision clients.
The collaboration will
benefit users of Cisions MediaSource platform with
distribution across 3,700 mainstream and niche sites, as
well as RSS feeds, on the Net. It also includes PRNs
search engine optimization services.
Cision is the former Bacons Information.
Communications, New York, produced an integrated
media tour for the UltraMarathon Man Dean Karnazes
participation in the Accelerade 24 Hour Endurance Run. Karnazes
ran the equivalent of five marathons on a treadmill suspended
above Times Square.
Auritt booked several
TV and radio interviews while he was running and also produced
B-roll and online video syndication for the event.
Ridgewood, N.J., was tapped by the Biotechnology
Industry Organization to produce BIO TV
for its 2007 annual convention in Boston. DWJ booked and
produced more than 60 TV and radio interviews,
produced on-site Web news programs, taped and hosted webcasts
and podcasts, and built a live TV and radio production
studio on-site in the Massachusetts Convention Center. Topics
varied from biomedicine, highlighted by Michael J.
Foxs keynote address, to bioplastics, biofuels and
cloned animals. B-roll packages garnered 100 airings
on stations throughout the U.S.
The first day of the convention began
at 6 a.m. with a satellite media tour and as radio media
tour. As the SMT ended, the Financial Times and other
media were lined up to use the DWJ studio facilities for
their own projects.
Rob Miller, DWJs
chief technology officer, ran back-to-back Webcasts, and
Bloomberg Radio was going live next door in DWJs audio booth. DWJ
also set up NPRs radio presence at the convention
facility down the hall.
search firm Martin Kartin & Co. is on the hunt
for a director of PR for a $20M fragrance company. Three
to seven years of experience in beauty PR is sought. Contact:
212/628-7676; [email protected].
Etchebehere, PR exec for Peoples Revolution,
to Arieff Communications, New York, as an account manager.
da Costa, director of comms. and advocacy at the
International Trachoma Initiative, to MWW Group, East Rutherford,
N.J., as VP to head its global health policy practice. He
was previously a VP/consumer marketing at Fleishman-Hillard,
GolinHarris and Ketchum.
Caslin, who held senior posts at Graff USA, to Movado
Group, Paramus, N.J., as VP of PR. She previously held marketing
posts at Seaman Schepps, Asprey & Garrard, Chaumet and
Tiffany & Co.
Wheeler, a veteran of the National Board for Professional
Standards, White House Office of National Drug Control Policy,
Washington, D.C., Mayors Office of Communications
and that citys corrections department, to Catholics
in Alliance for the Common Good, Arlington, Va., as communications
director in charge of media relations, website development
and special projects. The social justice group also reports
that John Gehring
has joined from the U.S. Conference of Catholic Bishops,
where he was assistant director of media relations. He reported
for Education Week, Catholic Review and the Frederick Gazette.
Owens, marketing and comms. consultant focuses on
public affairs and politics, to the Building & Construction
Trades Dept., AFL-CIO, Washington, D.C., as director of
marketing and comms. He was a political operative for the
AFL-CIO in the 1990s.
Bogus, A/S, Marmillion and Co., to MGH, Baltimore,
as an A/M. Saralyn
Jones, associate A/E for OgilvyOne Worldwide, and
associate at Warchawski PR, join as A/Es.
Propst, A/E, Environics Comms., to communications
21, Atlanta, as an A/M. She previously oversaw chapter PR
for the Association Management Bureau.
Rhodes, VP of corporate comms. for Pilgrims
Pride Corp., has added IR duties to his position. He has
headed internal and external comms. for the company since
joining in February 2006.
Lamm, PR/media and marketing director, Turning Point
Comms., to Precision Dynamics Corp., San Fernando, Calif.,
as senior PR and comms. specialist. PDC makes wristband
systems for healthcare, entertainment and law enforcement
Gould to VP, corporate comms., MLB Advanced Media,
the interactive division of Major League Baseball that runs
MLB.com. Gould joined in 2005 as assistant managing editor
after serving the PR unit of MLBs Office of the Commissioner
for 10 years. Jim Gallagher, a veteran corporate PR exec,
left the VP post at MLBAM in May for the top corporate communications
slot at sports management giant IMG.
Rawlins to VP-investor relations and comms., Family
Dollar Stores, Matthews, N.C. FD runs 6,300 stores in 44
Edition, July 11, 2007, Page 7
BATTLE AT PRS (Contd
from page 1)
Should DAngelo lose,
the 17-member 2008 board might have only one corporate member,
Christopher Veronda of Eastman Kodak. DAngelo has
declined any other post.
connection with 2004 treasurer Maria Russell of the Syracuse
University PR sequence is thought by insiders to jeopardize
his candidacy. He is based in Syracuse with Carrier Corp.,
teaches in Russells PR sequence, graduated from Syracuse,
and worked in the Universitys news services dept.
His entire career has been in Syracuse including 14 years
at Carrier and eight at the Sage Marcom marketing firm.
Russell, a returnee to
the board in 2004, was treasurer that year and in line to
be chair-elect. But tradition was overturned when the nominating
committee picked director Cheryl Procter-Rogers as chair-elect
even though she was not an officer.
Russell and supporters
at PRS h.q. angered numerous leaders of PRS in 2003 when
Russell was given the new title of senior counselor
for nine committees and boards in that years Blue
Book. She received about 90 lines of type and was placed
at the top of the committee entries, making it seem like
she not only headed the committees but was the most active
volunteer in the Societys history.
This apparently alienated
not only the heads of the committees but the board liaisons
who were already counselors to those committees.
Another Russell ally,
who claimed he was savaged in 2003, was Ken
Kerrigan of Ernst & Young. He said he spent a great
deal of time running for the board and was told August 10
that year by phone that he had won the nomination. He was
enrolled in Russells PR sequence. However Kerrigan,
a PRSA/New York board member, was told the next day that
Cherenson had been given the nomination because it was discovered
Kerrigan had never cast a vote in an Assembly.
Kerrigan, claiming PRS
staff and leaders knew this all along and told him it was
no problem, quit the New York chapter and national, denouncing
PRS leaders as causing an enormous waste of
says that if he loses chair-elect he would accept another
post such as director or treasurer.
Fiske, who left her PR
firm, Communique Group/Rise Strategies last year to be full-time
at FIT, would return to the board after a years absence.
She is unopposed.
For PRSs first 53
years (until 2000), no director or officer had ever returned
to the board either as an officer or director (officers
are also directors). Kathy Lewton was nominated as chair-elect
for 2000 and served in that post in 2001. She defeated treasurer
Lee Duffey at the 1999 Assembly. Duffeys firm had
become involved in a controversy over a PR campaign that
criticized the EIFS form of construction.
to the nomcom emphasizes her commitment to diversity, mentioning
that word and multicultural, Hispanic
and different cultures 28 times. She was chair
of the diversity committee in 2004-05; founding member of
the executive committee of the Multicultural Section (1997-98),
and wrote her thesis on diversity communications for her
M.S. in Integrated Communications at FIU.
Firm Acquired in 2006
Although Cherenson describes
himself on the PRS website as executive VP, Cherenson/Success
Communications Group and in his nomcom presentation
as executive VP, Success Communications Group/Cherenson,
no such entities ever existed.
The Cherenson Group, founded
by Lee Cherenson, father of Michael, was acquired in the
spring of 2006 by the Success Communications Group of Parsippany,
N.J., an ad/marketing/PR agency with $66 million in billings,
160 people and 10 branch offices.
The Cherenson name was
dropped and Michael Cherenson became XVP of Success PR,
which has a staff of 13. He has no ownership in Success,
which is owned by Kurt Schwartz, president and CEO, whose
background is with Success, which was founded in 1957, and
Glenn Gershaw, president and COO, who was XVP of the former
Cherenson Group. Schwartz, a 1980 graduate of the Newhouse
School of Communications of Syracuse, said that Success
and the Cherenson firm had worked closely for 20 years before
combining last year. Recruitment ads account for about 60%
of revenues but the firm also has major specialties in PR,
association management, and web development/interactive.
Success recently moved to new h.q. in Parsippany and opened
new branch offices in Atlanta, Tampa, San Diego and Los
Angeles. Offices in Philadelphia, Boston, New York, Phoenix
and Honolulu are having record years,
says the Success website.
Among the nine candidates
for seven openings are counselor Mary Beth West of Maryville,
Tenn., who was on the 2005 board and seeks to return as
secretary, running against director Mary Barber; Kathryn
Hubbell, owner of Adscripts Advertising and PR, Missoula,
Montana, sole candidate for North Pacific (she is a candidate
for an M.A. in communications management at Syracuse); Marlene
Neill, communications specialist for Waco, Texas, sole candidate
for Southwest, and David Imre of Imre Communications, Baltimore,
opposing Barbara Wellnitz of Foxboro, Mass., for at-large.
No candidates showed up
for the Southeast district which includes Georgia, the second
largest chapter. John Walker of Edelman, chapter president,
said chapter leaders were either busy with the chapter or
Michael McDermott, former
director of PRS who missed being elected treasurer in 2000
by two votes, is the only candidate for two Assembly at-large
openings. The parliamentarian had called for a recount since
several registered votes had not been cast but was over-ruled
by the PRS lawyer Arthur Abelman.
Leaving the board are
Gerry Corbett of Hitachi and Margaret Hennen of Fairview
boasts that it has won the highest award in financial reporting
for nine years in a row (from the Government Finance Officers
Assn.) for reports that present a clear and thorough
view of a governments finances and go
beyond basic accounting principles to provide a wide variety
of information useful in understanding a governments
Edition, July 11, 2007,
PR Society of America has failed to live up to the values
of democracy and free debate on which this nation
was founded, we are going to omit the America
part of its name in future references until it reforms.
We ought also to remove
PR because the Society doesnt live up
to PRs ideals either such as adhering to the
highest standards of accuracy and truth (words from
the Societys own Code of Ethics).
Two of the biggest and
worst decisions in the groups history were made without
the knowledge or the permission of the rank-and-file members
or even the Assemblythe $6 million move of h.q. downtown
for 13 years and the suspension of the printed directory.
These decisions involved
serious policy and philosophical issues and were far from
mere housekeeping details.
When the Central Michigan
chapter, in the wake of these boondoggles, proposed last
year to rein in the board by making it answerable to the
Assembly, basing its proposal on the constitutions of the
AMA and ABA, the leaders of the Society hid this initiative
from the members.
The proposal was made
six months before the Assembly but leaders banned any mention
of it on the Society website or in its two publications,
Tactics and Strategist.
Society leaders, in a
letter to Central Michigan, argued the Assembly already
had the power to supervise the board. But if delegates dont
know what is happening, how can they exercise any power?
Another specious claim was that the entire 300-member Assembly
would become a board of directors and would
have to be insured.
Leaders are currently
enmeshed in fierce election politics and we see no
hope for reforms such as opening national office to all
members, reporting finances fully, letting senior members
work at h.q., again publishing the Blue Book, polling members
opinions via e-mail, allowing debates on the Society website,
etc. Candidates run on their bios, avoiding discussion of
Two factions are battlingthose identified with Prof.
Maria Russell of Syracuse University and those identified
with 1997 president Debra Miller of Clark Atlanta University,
2006 president Cheryl Procter-Rogers, 2007 president Rhoda
Weiss and 2003-2005 director Rosanna Fiske, unopposed for
In an unusual move, secretary Mike Cherenson is vying for
chair-elect vs. treasurer Tony DAngelo who normally
would move up to chair-elect. This is a slap in the face
to DAngelo, an executive at Carrier who is based in
Syracuse and who teaches in Russells PR program. Our
money is on Cherenson because the anti-Russell faction has
shown it can get its way. One way for PRS to practice democracy
would be by staging debates between DAngelo and Cherenson
on the issues named above.
Russell came back
on the board as treasurer in 2004 after her name,
title, school, address, etc., were placed beside nine committees
and boards in that years Blue Book. This blatant log-rolling
enraged many leaders. The anti-Russell faction showed its
power in two ways.
Although Russell was in line to become president-elect
in 2005, the nomcom headed by 2002 president Joann Killeen
chose director Cheryl Procter-Rogers for that post even
though Procter-Rogers was not even an officer.
Another political victim that year was Kenneth Kerrigan
of Ernst & Young, who was a student in Russells
program. At first he was told he had been nominated to the
board. But this was withdrawn on the technical ground he
had not voted in an Assembly. Cherenson got the nomination
and defeated write-in director Phil Ryan at that years
Assembly. Ryan had taken a one-year term on the board expecting
to be elected to a three-year term.
The politics of PRS are costing it exactly the kind of
board members it wantsthose from corporations. This
includes Kerrigan; Tom Vitelli of Intermountain Healthcare
who left the board last year; Gerry Corbett of Hitachi who
is leaving this year; Margaret Hennen of Fairview Health
Services, ditto; Dave Rickey of Alfa Corp., ditto; Ron Owens
of Kaiser Permanente and Gary McCormick of Scripps, both
of whom resigned last year, and DAngelo, who will
most probably lose this year. That would leave one corporate
person on the 17-member 2008 board--Christopher Veronda,
internal PR specialist at Eastman Kodak.
PR academics are showing
increasing influence on the Society and they are
mostly ardent fans of APR even if that means that the Society
is undemocratic and has two classes of membership (one that
can hold national office and one that cant). Removing
this perk of APR might kill the program, they
feel. In 2002, educators and 21 ex-presidents of the Society
opposed a move by Killeen and others to open PRSS student
membership to the 3,400 colleges without student chapters.
Reportedly, the professors and ex-presidents made a deal
that they would allow decoupling the Assembly from APR to
be brought up in 2003 if the at-large student proposal were
dropped forever. The at-large proposal has never resurfaced.
Turnout for the revised APR test, which was three years
old as of June 30, has been miniscule367 new PRSA
APRs created as of May 31 or an average of just over 123
yearly. Educators took all the major awards last year (besides
Outstanding Educator) including Gold Anvil; Distinguished
Service; Parke Gibson; Behavioral Science and Lund Public
Directors are not to succeed themselves says
the PRS bylaws and for 52 years until 1999 this was interpreted
to mean that once you left the board, you didnt come
back. Lawyers say that a tradition of that length almost
becomes a law but the PRS board could cement it by passing