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Internet Edition, July 18, 2007, Page 1


Florida and Missouri are collecting proposals for travel PR accounts targeting the important U.K. market.

The Show Me State issued an RFP on June 28 to review its six-figure account that is currently handled by the London PR firm Cellet Travel Services. The Missouri Tourism Commission runs a website specifically aimed to attract U.K. travelers––and sees the country as a crucial source of tourism. The account includes press release and newsletter production, press trips and trade show efforts.

The Missouri Commission expects an annual budget of about $350K.

Florida’s St. Petersburg/Clearwater Area Convention & Visitors Bureau, meanwhile, has its eye on the U.K., Ireland and Scandinavia.

The U.K. is the Gulf Coast region’s No. 1 overseas market for tourism. St. Pete wants a firm to work with its staff to develop an annual PR plan of target media, proposed press trips, and other activities.

Proposals are due by Aug. 7. Development Counsellors International handles U.S. PR for the region.


Spring O’Brien & Co. has won a competitive review for the Hong Kong Tourism Board’s PR account.

The New York-based firm replaces Middleton & Gendron and defeated a handful of other firms for the work.

Chris Spring, president of the firm, told O’Dwyer’s that VP David Kleinman will be heading the account. The Tourism Board is eying U.S. baby boomers, luxury cruise travelers, and seniors.

Spring said his firm’s work will highlight the territory’s “cultural kaleidoscope” of hotels, cuisine, shopping, and outdoor entertainment as a crossroads of East and West.

Charles Hood, a 23-year veteran of Georgia-Pacific, has moved on to timber giant Rayonier as VP of corporate affairs. He heads government affairs, corporate communications, community and media relations, as well as the company's foundation.

Hood, 56, takes the reins from Jay Frederickson, who is retiring at 62 after 30 years with the Jacksonville, Fla.-based company.

Hood had recently served as VP of government affairs for Georgia-Pacific.

Rayonier posted sales just under $1.3 billion for 2006 across its timber, real estate, and performance fibers units.


Burson-Marsteller CEO Mark Penn, who is Hillary Clinton’s pollster, could square off in a Presidential contest with former Penn, Schoen & Berland polling firm partners Doug Schoen and Mark Berland in the event that New York City Mayor Mike Bloomberg throws his hat in the ring.

A lawsuit will sort that scenario out.

Billionaire Bloomberg, who is mulling an independent run, could spend from $500M to $1B to finance his race.

The New York Observer reported that Bloomberg paid PS&B $17M to poll New Yorkers in `05 for his mayor run.

“The prospect of a Bloomberg Presidential campaign represents a potential once-in-a-lifetime windfall for Mr. Berland and for Doug Schoen,” according to the NYO.

That’s because any Bloomberg pollster “would stand to earn many times” over what the now-Independent candidate spent for the NYC contest while running as a Republican.

PSB, last month, sued Berland’s new firm, Global Insights and Strategies, charging it with poaching clients. The suit also contends that Berland has a non-compete clause with PSB that could eliminate him from any Bloomberg work.

If PSB is successful, Penn could argue that Berland, as well as Schoen, should be barred from doing any work for Bloomberg or any other presidential candidate.


Karen Cleeve, a Burson-Marsteller pro, has joined troubled Internet phone company Vonage as VP-PR communications.

At B-M, Cleeve worked on the SAP account, serving as team leader for its products and industries unit and director for the Americas’ CEO communications program.

Previously, she spent six years at software maker Intuit, overseeing its Quicken brand. She also had jobs at Peppercom, Brouillard Communications and Rubenstein Assocs.

Arnold Huberman Assocs. placed Cleeve at Vonage.

CEO Jeffrey Citron reported a $72M first-quarter loss despite Vonage’s 64 percent surge in revenues to $196M.

The company has been fighting a messy patent infringement suit against Verizon.

Reputation Partners and Weber Shandwick rep Vonage.

Internet Edition, July 18, 2007, Page 2


CBRL Group, the parent company of the 559 Cracker Barrel Old Country Stores in the U.S., has tapped Ketchum as its agency of record.

There was not a formal review for the account, which was previously held by Manning Selvage & Lee.

Ketchum’s Atlanta-based brand marketing group will lead the work to highlight Cracker Barrel’s “fresh country cooking” and “unique retail products.”

CBRL is based in Lebanon, Tenn. 2006 revenue topped $2 billion.

Diana Wynne, senior VP of corporate affairs, cited Ketchum’s food industry experience and its global network as factors in the move.


Glover Park Group has named Joyce Brayboy, former chief of staff to Rep. Mel Watt, as senior VP in its legislative affairs group.

She handles work for Paris-based food services provider Sodexho, the official food supplier to the U.S. Marine Corps. Sodexho has two contracts with the Marines worth $300M.

With GPB partners Susan Brophy, a former senior VP global policy director at Time Warner and advisor to CEO Dick Parsons, and Joel Johnson, a top aide to former Senate Majority Leader Tom Daschle, Brayboy is trying to scoop up more federal business for Sodexho.

Brayboy worked a dozen years for Watt, immediate past chairman of the Congressional Black Caucus.

In `02, she was elected President of the House Chief of Staff Assn., the first African-American and second woman to hold that spot.


Weber Shandwick is celebrating the International Olympic Committee’s selection of the Russian city of Sochi as the site of the 2014 Olympics and Paralympic Games.

As PR firm for “Sochi 2014,” WS aced Austria’s Salzburg and South Korea’s PyeongChang for hosting honors.

The IOC selection caps an 18-month PR campaign that included input from the Interpublic unit’s team in nearly 30 countries, according to the firm’s release.

“There is no sporting event like the Olympic Games,” said Jack Leslie, WS chairman. “Media from all around the world have followed the progress of the ’14 Olympic Games bidding campaign.”

He added that WS is proud to “add another triumphant campaign to our long list of successful Olympic bids.”

WS handled Beijing’s winning bid for the `08 Games, and Paris’ losing bid for the `12 Games.


Switchback PR + Marketing has won a competitive review for the Reno-Sparks Convention and Visitors Authority’s PR account.

The $90K, year-long pact started on July 1 and includes four option years.

The Authority plans to play up outdoor activities like golf and skiing in the northern Nevada region, tagged as “America’s Adventure Place,” to offset the more well-known gambling and entertainment attractions.

More than five million people visit the area, which includes the popular resort region Lake Tahoe, annually.

Brinn Wellise, president of Switchback, and Jenny Franklin, A/S, will lead the account.

Switchback, based in Truckee, Calif., has worked for Ski Lake Tahoe, Cal-Neva Resort Spa & Casino, and Ruby Mountain Helicopter Skiing.

The Authority issued an RFP in the spring.


Ruder Finn is handling the roll-out of Dreamerz Foods, which markets all-natural low-fat drinks that are said to promote healthy sleep and relaxation.

Its San Francisco office is in charge of that effort as Dreamerz is launched there and in key markets such as Los Angeles, Boston, Seattle and Portland, Ore. Lisa Novak heads the PR push.

Dreamerz calls its line a “milk-based functional sleep beverage.” The various flavors (vanilla van winkle, chocolate s’nores and crème de la rem) contain a low-dose of melatonin to regulate sleep. They are pitched as alternatives to sleeping pills.

The company was founded by Brand New Brands, a food and beverage incubator that is headed by William Rosenzweig, co-founder of the Republic of Tea.

Nestle USA veteran Amanda Steele heads DF.


Cubic Corp., a leading player in public transit fare collection systems, has named David Liddle its corporate communications director.

He had been running DWL Public & Government Affairs, and played a key role in the creation of the U.S. Transit Suppliers Coalition.

That group was formed to bolster the “Buy America” statute when it comes to federally funded transit products. Cubic belongs to the nearly 30-member corporate organization.

Earlier, Liddle served as communications and media relations chief for the Financial Services Roundtable and senior advisor at Dezenhall Resources.

San Diego-based Cubic had $820M in `06 revenues. The firm also is a major defense contractor. In June, the U.S. Army Joint Readiness Training Center renewed a $468M pact for mission support at Fort Polk in Louisiana. The contract has nine renewable option years.


Manchester United, one of the world’s most valuable sports brands, is talking with WPP Group, Publicis and Omnicom about a five-year program to bolster its digital presence, according to a report in the Guardian.

“We are a football club, and a global brand, a media phenomenon, but at the moment we are not doing enough for our fans,” Lee Daley, MU’s commercial director, told the British paper’s website.

The soccer team wants to raise its digital fan base from 4M to 50M. It also wants to hike its awareness in the business community.

Internet Edition, July 18, 2007, Page 3


Conrad Black, former CEO of newspaper conglomerate Hollinger International, and three co-defendants were found guilty in federal court July 13 on three fraud charges and obstruction of justice.

The 62-year-old executive was brought down by charges he and others conspired to steal $60M from the company.

VP Peter Atkinson, former chief financial officer John Boultbee, and ex-general counsel Mark Kipnis, were found guilty.

Black was forced to resign in 2003 as CEO. The execs face up to 20 years in prison.


PC Magazine’s reviews editor Lance Ulanoff has been promoted to VP/content and editor-in-chief of the PC Magazine Network, which includes its digital properties.

He replaces Jim Louderback who is leaving the company.

Ulanoff, who hosts the weekly podcast, PCMag Radio, joined PC Mag in 2000 and oversaw’s relaunch in 2001. He was previously with the magazine from 1991-96 and earlier was at HomePC and Windows Magazine.


News Corp. has penciled in Oct. 15 as the date for the much anticipated launch of the Fox Business Network cable channel that will initially be available in 30M homes.

FBN, which News Corp. CEO Rupert Murdoch hopes to staff with Wall Street Journal reporters, will take aim at CNBC and Bloomberg TV.

New York-based FBN slates bureaus in Washington, Chicago, Los Angeles, San Francisco and London.

Kevin Magee, executive VP at Fox News, will be in charge of day-to-day operations. Neil Cavuto, a FN program host, will be responsible for news coverage.

Makes Bronx move

News Corp has purchased The Bronx Times and Bronx Times Reporter, papers with a combined circulation of 40K.

The plan is to sell combined ad buys with News Corp’s Gotham City flagship, New York Post.

In ’06, News Corp added The TimesLedger Group of papers in Queens and The Courier Life Group in Brooklyn. That is a collection of 28 weekly papers.


Conde Nast is shutting Jane, the magazine targeted at women in their 20’s, after a 10-year run. August is the last issue.

The magazine was launched by Fairchild Publications, and edited by Jane Pratt for its first eight years.

CN’s Advanced Publications purchased Fairchild from Walt Disney Co. in ’99.
Jane peaked with a circulation of 740K and ad revenues of $46M in `04. Ad revenues were in the $40M range for ’06.


Ken Silverstein, the Harper’s editor who went undercover for a piece to outline the work of APCO Assocs. and Cassidy & Assocs., is disappointed by media reports claiming that he acted unethically.

“In a fabulous bit of irony, my article about the unethical behavior of lobbying firms has become, for some in the media, a story about my ethics in reporting the story,” he wrote in a June 30 Los Angeles Times op-ed piece.

He expected strong reactions from APCO and Cassidy, but was surprised by criticisms from columnists such as the Washington Post’s Howard Kurtz, “who was apparently far less concerned by the lobbyists’ ability to manipulate public and political opinion than by my use of undercover journalism.”

Kurtz scolded Silverstein by writing: “No matter how good the story, lying to get it raises as many questions about journalists as their subjects.”

Silverstein notes that undercover journalism has a proud tradition in the media, though few outlets use it anymore. The deception, to Silverstein, is to be used only when a story is deemed in the public interest and “could not be obtained through conventional means.”

In his op-ed piece, Silverstein cites “sting operations” such as Nellie Bly pretending to be insane to gain entry to the Women’s Lunatic Asylum on Blackwell’s Island in New York so she could report on the atrocious conditions there, and the Chicago Sun-Times buying a tavern to expose corruption of city officials.

Silverstein believes he only was able to “gain an inside glimpse into a secretive culture of professional spinners only by lying myself.”

He clearly reported that deception in the Harper’s article and if “readers feel uncomfortable with my methods, they’re free to dismiss my findings.”

Silverstein feels the current of undercover and investigative reporting is due to “the increasing conservatism and cautiousness of the media, especially the smug, high-end Washington press corps.”

He believes as reporters have grown more socially prominent, they’ve become part of the very power structure that they’re supposed to be tracking and scrutinizing.

Since the Harper’s piece, Silverstein has received a stream of positive emails, which shows that the “general public is decidedly more supportive of undercover reporting than the Washington media establishment.”


Ellen Pollock has exited her Wall Street Journal career of 18 years for the executive editor post at BusinessWeek.

The former editor of Manhattan Lawyer and writer for American Lawyer joined the WSJ as a legal affairs editor, and most recently was deputy editor of Page 1.

She joined BW on July 16 replacing John Byrne, who was named exec editor/editor-in-chief of last month.

Pollock has penned two books on Wall Street.

(Media news continued on next page)

Internet Edition, July 18, 2007, Page 4


London’s Incisive Media is buying ALM, publisher of American Lawyer and 33 other titles, for $630M.

ALM’s properties include The New York Law Journal, Corporate Counsel, National Law Journal and Real Estate Forum. It also produces trade shows and conferences.

Tim Weller, founder of IM, says the deal advances his goal of “creating a leading global business-to-business media company.”

The addition of $200M (revenues) ALM doubles IM’s size. IM owns Investment Week, Search Engine Strategies, Risk, Post Magazine, Legal Week and Accountancy Age.

Bruce Wasserstein, chairman of Lazard, is owner of ALM. Leading a group of investors, Wasserstein purchased American Lawyer for $63M and National Law Publishing in ’97 to form ALM.

Private equity firm Apax Partners bought IM for $550M last year. It has $20B in invested assets including $6B in the media and communications sector (VNU World Directories, Thomson Learning and Trader Media Group).


Gemstar-TV Guide's board is looking for a buyer for the company that publishes the venerable TV Guide, develops electronic programming guides and runs a bevy of websites.

Rupert Murdoch's News Corp, which is bidding $5B for Dow Jones, is 41 percent owner of G-TVG. NC took a $6B write-off on that investment in '02.

Los Angeles-based G-TVG has a market cap of $2.2B. Its stock, which once traded over $100 per-share, now sells for $6 a-share.

Anthea Disney, chairman of G-TVG, says the board is pleased with the strategic direction of CEO Richard Battista. She wants to explore the "range of available strategic alternatives for continuing to build shareholder value," according to her July 9 statement.

G-TVG earned $34.4M on $156M in first-quarter revenues.


Kevin Reilly, who was dropped from the NBC Entertainment chief post in May, has reemerged as president of rival Fox’s entertainment unit. He was replaced by Ben Silverman at the General Electric network.

Reilly was credited with introducing shows such as “My Name is Earl” and “The Office” to NBC. He rejoins Peter Liguori, who was upped to Fox chairman. The two worked together at Fox’s FX cable channel.

Fox has been the No. 1 rated network for the past three years boosted by “American Idol.”


Google has acquired GrandCentral Communications, a startup that gives users a single number to manage phones and voice mailboxes over the web.

The GCC premise is to give people “one number for life,” according to a statement posted by founders Craig Walker and Vincent Paquet.

They are veterans of Dialpad Communications, which was acquired by Yahoo! in ’05.

Briefs ________________________

United Press International has cut its lone White House correspondent Richard Tomkins and 10 other positions from its Washington, D.C., bureau, reports Editor & Publisher.

Design New England magazine has added a focus on environmental developments in furnishings, landscape and architecture.

The Boston Globe Media title has added Meaghan O’Neill as a contributing editor to head the “Green” department. She is a freelancer who helped launch and is writing a book on living green.

DNE has also added Molly Quinn as an associate editor, and signed on two other contributing editors: Estelle Buralnick (style & interiors) and Bruce Irving (renovation & architecture).

Mainstream Data, Salt Lake City, has acquired news photo and graphics company Newscom from Tribune Media Services and The McClatchy Company.

Terms of the deal were not disclosed. Newscom distributes content for Agence France Press, BBC, Deutsche Presse Agentur, Dorling Kindersley, Getty Images, Jupiterimages, McClatchy-Tribune Information Services, Reuters and Splash News.

Channel One, the middle school and high school public affairs and news network, has aligned with NBC News, beginning in the fall 2007.

People ________________________

Harrison Wise, former VP at Rubenstein PR, has moved on to BrightSpot Media as VP of corporate communications.

BrightSpot has developed an online video advertising and content platform,, which pays viewers to watch ads and respond to questions.

Wise was previously an account director at TrylonSMR.

Tom Sims, editor of the International Herald Tribune’s “Marketplace” section, has been named Asia business editor based in Hong Kong. He has been with the paper since 2005 after reporting for the Wall Street Journal.

Jim Harrold, executive editor of Wood Magazine, has moved over to Woodcraft Magazine as EIC.

Former New York Times reporter Edwin McDowell died July 10 from complications of Alzheimer’s disease. He was 72, the Times reported.

McDowell reported for the paper for 26 years and wrote three novels – “Three Cheers and a Tiger” (1966), “To Keep Our Honor Clean” (1980) and “The Lost World” (1988) – as well as a biography on Barry Goldwater.

Internet Edition, July 18, 2007, Page 5


FD has acquired Latin American PR firm Gravitas.

The firm, now known as FD Gravitas, has offices in Columbia and Panama with about 25 staffers.

Clients have included Visa, Airbus, the Panama Canal Authority, and Banco de Colombia, along with the governments of Brazil, Panama, Nicaragua, Colombia, El Salvador and Bolivia.

FD, formerly Financial Dynamics, notes that Latin America has become an active economy with companies and entities that require consulting services.


Constance Rush, a recent graduate of Florida A&M, was named the first winner of PR firm Taylor’s Historically Black Colleges and Universities PR Challenge.

Rush locked up a full-time assistant A/E gig at New York-based Taylor starting in September.

The competition had students, nominated by faculty and administrators, creating three-month campaigns touting Boys & Girls Clubs of America volunteers.

Rush’s winning entry earned coverage in Tallahassee print and broadcast outlets and focused on a Florida State Univ. professor and B&G Clubs board member.

BRIEFS: Aspen Marketing Services, Chicago, has acquired the Townsend Agency, an interactive and database marketing shop, to boost its digital capabilities. Chicago-based Townsend, set up in 1979, complements Aspen acquisitions SRI Analytics and DVC Worldwide over the last two years. ...Waggener Edstrom Worldwide has inked an affiliate agreement with Spain-based Ulled Communicacion. The move follows similar deals by WE in Australia, Korea and India. Ulled counts 30 staffers and has offices in Barcelona, Madrid and Lisbon. ...Capstrat, Raleigh, N.C., picked up five bronze Telly Awards for broadcast and multimedia production. The firm nabbed three in the video category on work for GlaxoSmithKline, the North Carolina Dept. of Justice, and Quintiles. ...The Magnet Global Network of independent PR and advertising agencies, has affiliated with London agency network TheNetworkOne, which counts 261 shops and covers 90 countries. ...BlueCurrent PR, Dallas, won a Platinum Award from the Hermes Creative Awards for its “USAA High School Confidential” campaign. The work also nabbed a Silver Spur from the Texas PR Assn. ...CKPR, Chicago, won two Effie Awards in the annual competition. The firm picked up a Silver Effie for its healthcare work for Rozerem and a Bronze Effie in the Internet category for ...Solters & Digney PR, Hollywood, is cheering for three high-profile clients this summer. New Orleans music family The Neville Bros. have begun a 30th anniversary tour, Olympic gold medalist Gary Hall has begun training for the Beijing Games, and Kool & The Gang have unveiled their first record in a decade, “Still Kool.”


New York Area

Big Arrow Group, New York/Bicodex, French pharmaceutical company, to research a launch strategy for the dietary supplement Stimol in the U.S. It is currently sold in Europe and Africa.

Bullfrog & Baum, New York/SBE Entertainment Group, restaurant and nightlife company, for PR for its Katsuya restaurants and the culinary components of its upcoming SLS Hotels brand.

Financial Dynamics, London, and Hawkins International, New York/South African Tourism, for a three-year PR account that will lead up to the FIFA World Cup in 2010. HI is a subcontractor to FD.

LIME public relations + promotion, New York/
Natural Dentist, Inc., consumer oral hygiene products, for planning and execution of a national communications campaign, including media relations, strategic partnerships, and professional and retail trade support.

Morris + King Company, New York/fluid, post-production company, for PR.

5W PR, New York/Ansell Healthcare Products, as AOR for PR for its Lifestyles condom brand. The firm has also picked up Hypothesis Group, a children’s research shop; Onestop, office consumables; Big Fun Gymnastics, and Malea McGuinness, recording artist.

Coyne PR, Parsippany, N.J./Zone Living, company based on the bestselling diet book The Zone, as AOR.


O’Connell & Goldberg Creative PR, Hollywood, Fla./
Aero Toy Store, pre-owned aircraft financing and sales, for regional, national and international PR and marketing, and Williams Island Property Owners Assn., for media/community relations, broker relations, and internal comms.

Howard R. Miller Communications, Miami/Dave & Buster’s Jacksonville, and The Wasserman Group, real estate services, for PR, marketing and advertising counsel.


Risdall McKinney PR, New Brighton, Minn./ Industrial Fabrics Association Int’l and the Professional Awning Manufacturers Assn., for media relations, stakeholder comms., and events to support the second year of the “Awnings Today” campaign. The planned three-year consumer campaign touts the benefits of awnings. RMPR won the account after a competitive review.


Big Imagination Group, Foothill Ranch, Calif./Alacer Corp., for PR and marketing for its Emergen-C energy drink mix.

Murray Weissman & Associates, Beverly Hills, Calif./
Imperia Entertainment, independent film producer and distributor, for PR and marketing for the pink-sheets-traded company and two films, “Say It in Russian” and “Never Submit.”

Pollack PR Marketing Group, Los Angeles/Make-A-Wish Foundation, for its annual “A Season of Wishes” campaign. PPRMG handled the work in ’05 and ’06.

Internet Edition, July 18, 2007, Page 6


MultiVu, the broadcast arm of PR Newswire, has been expanding its roster of video sharing and syndication websites over the past six months to assemble a network to tap the viral effect of ‘Net video.

The result, the company says, enables clients to target consumers directly with video through sites like YouTube, Yahoo!Video, Veoh and AOL Video.

MultiVu said a project for Domino’s Pizza earlier this year that allowed web viewers to be featured in a commercial scored more than 86K streams on the web, in addition to traditional text dissemination.

Bev Yehuda, VP of MultiVu, noted the “explosive growth” of social media and video sharing sites have produced new opportunities for PR professionals.


Medialink said it will unveil a web-based suite of tools for archiving, publishing and evaluating video content this fall.

Dubbed Mediaseed (, Medialink said the service will provide Web 2.0 technology and application to boost the company’s digital consulting offerings.

Clients can post video, select distribution paths, disseminate and track video through a customized “control room.” Fees are based on the amount of media managed and distribution selected.

Larry Thomas, Medialink’s COO, said the planned service is designed to be a single point for managing and executing sophisticated broadcast and broadband media strategies. He also sees clients creating “professional niche communities” with things like project sharing and use of broadcast assets.


Broadcast PR company D S Simon Productions has launched a portal for clients’ Web 2.0 content,

The site includes video, RSS feeds and podcasts with channels for health, media, entertainment, lifestyle and technology.

Doug Simon, president/CEO of the New York-based company, said the portal is a way for clients to reach consumers directly with video messages beyond the “traditional broadcast model.”


Mike Muraszko, a veteran PR executive who was with Manning Selvage & Lee for 17 years, has joined M&A and management consulting firm StevensGouldPincus, New York, as a partner.

Muraszko, 52, will continue as president of its corporate comms. holding company VantagePoint Strategies. He has worked with StevensGouldPincus since 2004 on assignments for PR clients.

Muraszko has held posts across the country, including deputy MD for MS&L’s Los Angeles office.

Advertising Women of New York will hold their annual golf outing on July 30 at the Whippoorwill Country Club, Armonk, N.Y., 8 a.m. to 4 p.m. Info: Tickets: $350; $1400/foursome.



Laurie Wooding, global VP for Novartis focused on communications, to DeVries PR, New York, as managing director of its health and wellness division. Wooding previously was global head of comms. for Novartis’ Ophthalmics unit.

Lauren Garvey, former director of PA for The Hertz Corp., to MMG Mardiks, New York, as a VP. Garvey joins the firm from Office Depot, where she directed PR and CSR efforts.

Peter Kauffmann, an intelligence officer in the U.S. Navy and former press secretary to Sen. Hillary Clinton, to Glover Park Group, New York, as a VP. Brenda O’Connor has joined the firm’s Washington, D.C., office as a VP. She was VP of PA for the American Insurance Assn. GPG has also promoted Arik Ben-Zvi, David Cantor and Victoria Essser to senior VPs.

Andrea Harvey, senior A/E, Beckerman PR, to R&J PR, Bridgewater, N.J., as an account manager. She was previously at the LVM Group.

Hugh Lezner, a production exec for Performance Video Systems, to Carmen Group, Washington, D.C., as a senior associate to head the firm’s media production and convention services unit. He previously worked at The Kamber Group and U.S. Fidelity and Guaranty.

Betsy Neville, managing director of Ogilvy PR Worldwide’s Chicago office, to FD, Chicago, as senior managing director for the firm’s Midwest operations. She previously headed her own firm and began her career as a broadcast and print reporter.

Dan Moore, senior program director, Collins Youngclaus Health & Wellness Marketing, to Capstrat, Raleigh, N.C., as an account director for healthcare and tech clients. He was previously with Arnold Worldwide and Henderson Advertising.

Joyce Strand, corporate comms. director, Nektar Therapeutics, to InSite Vision, Alameda, Calif., as senior director of IR and corporate comms.


Keith Mabee to head Dix & Eaton’s transaction communications practice, following a realignment at the Cleveland-based firm.

Jennifer Greenfelder to A/E, Bianchi PR, Troy, Mich. She joined the firm in 2005 and handles Cornerstone Community Financial, EnTire Solutions and Tinnerman, among other accounts.

Chris Kuechenmeister to group director, corporate, PainePR, Los Angeles. He oversees accounts like Old Spice and the California Coalition Against Sexual Assault. He joined from Hill & Knowlton. Kevin Twer was upped to group director, sports/automotive, and seven-year Paine vet Erin Georgieff to group director, consumer. Twer heads the firm’s American Suzuki Motor Corp. account.


Ellen Toplin, president of Toplin & Associates, Philadelphia, has been named first chair for the American Red Cross Blood Services, Penn-Jersey Region, heading a 37-person board.

Internet Edition, July 18, 2007, Page 7


United Technologies Corp., Hartford, won the “Best Corporate Advertising” award of IR Magazine for a campaign pledging openness and transparency to investors and the general public.

UTC, via its $13.5 billion Carrier division, is the employer of Anthony D’Angelo, who is running for chair-elect of the PR Society.

He is director of global marketing of Carrier’s Transicold division, which makes cooling units for trucks, freight cars, etc.

The campaign has the theme “You can see everything from here” and is designed to spark investor curiosity in the UTC brand with drawings and facts about UTC and its technologies.

It is running in print media including the Sunday magazine of the New York Times, online and on radio. Examples of UTC’s technology are at

UTC’s campaign was chosen June 20 as the IR magazine winner over campaigns by General Electric, Aflac and Allstate.

Nancy Lintner, VP-communications of UTC, said: “UTC is a great company that deserved an ad campaign that could deliver a deeper, richer message to our audiences. Our challenge, in partnership with DDB New York, was to motivate people to discover the incredible substance of UTC through our products and financial performance.”

UTC stock is currently at its high point of $72 or 19 times trailing earnings. Sales in 2006 were $49 billion.

Corporate responsiblity highlighted

UTC’s website has an elaborate section on “corporate responsibility” that includes position statements on governance, ethics and its ombudsman/Dialog program that allows employees to make comments or ask questions without being identified.

Attempts to reach D’Angelo about his PRS candidacy have been unsuccessful. A spokesperson for Carrier said D’Angelo only deals with the trade press and not the general press.

D’Angelo’s last contact with the Post-Standard in Syracuse, where Transicold is based, was in 1996.

Peter Murphy is director of worldwide PR at UTC and John Moran is on press relations.


Thailand has hired agricultural pro Olsson, Frank and Weeda firm for input into the U.S. farm bill.

The Thai Embassy is concerned about the measure’s implications and effects on the export and competitiveness of products from Thailand such as rice and sugar.

The U.S., in return, exports cotton, soybeans, wheat and dairy products to Thailand.

OF&W’s founding principal Phil Olsson is in charge of the business. He is a former deputy assistant of agriculture responsible for marketing and consumer services.

Olsson also was in charge of regulatory programs covering commodity futures trading and food inspection.

His firm’s contract runs through the end of the year.


Harland “Hal” Warner, 76, president of the PR Society in 1993, died July 4 in his home in Vienna, Va.

Warner set up his own firm in 1997 after a long career in corporate and agency PR and as a reporter.

He was president of the National Capital chapter in 1987-88 and joined the national board in 1988.

A journalism graduate of Becker College in 1951, he also received a B.S. in sociology from Clark University in 1970.

Warner was a columnist and reporter at the Hartford Times from 1951-65 when he joined Becker in a PR post. From 1970-79 he was with Corning Glass Works; with Fraser Assocs. from 1980-82; Bill Rolle & Assocs. from 1982-84; Manning, Selvage & Lee, 1984-94, and Capitoline/MS&L, 1994-97.

MS&L established the “Harland W. Warner Seminar on Ethics and Advocacy in PR in 1994,” funding it with an annual gift of $5,000. It was discontinued after two years.

Surviving are his wife, Joyce; three sons, Gregg, Brian and Mark; two daughters, Susan and Karen, and nine grandchildren.

Memorial services were held July 9 in the Wesley United Methodist Church, Vienna.


Sard Verbinnen is guiding Advanced Medical Optics’ $4.3B unsolicited bid for Bausch & Lomb, an offer that could undo B&L CEO Ron Zarrella’s plan to take the eyecare products company private.

The former General Motors executive accepted a $65 per-share offer from Warburg Pincus in May. Joele Frank, Wilkinson Brimer & Kather worked that deal.

AMO values its cash/stock combination offer at $75 a-share.

Santa Ana, Calif-based AMO claims a merger with B&L is a “natural,” one that combines its ophthalmic surgical devices line with B&L’s contact lens business.
B&L has determined that AMO’s proposal is “bona fide and is reasonably likely to result in a superior proposal.” It will negotiate a potential takeover.

AMO was spun off from Allergan in `02.

Phillip Stutts, who directed the 72-hour Republican get-out-the-vote operation for President Bush’s re-election, has sold his one-man grassroots consulting shop to The Herald Group and joined as a VP.

Stutts is a former aide to ex-Sen. and Vice President Dan Quayle and Sen. John Thune. He also recently built a grassroots operations for ex-Sen. Bill Frist. Stutts most prominently has been credited by media outlets with overseeing the Republican National Committee drive to rally voters in the three days before the 2004 presidential election.

At Washington, D.C.-based THG, he is charged with establishing a grassroots practice and will handle other client work. The firm sees him as a potential asset for 2008 presidential hopefuls.

Before establishing his own shop, Phillip Stutts & Co., he worked at Welch, Norman & Coley handling political and strategic comms.

Internet Edition, July 18, 2007, Page 8




The current reasoning of the board of the PR Society, which gets across to us by one means or another although directors, officers and staff are forbidden to talk to us, is that there is no great outcry from the membership for any changes so there is no need to make any changes.

The leaders don’t realize that silence is one of the most used methods of communications these days.

It means disapproval. PRS doesn’t hear from corporate PR leaders, heads of big PR firms or financial PR leaders because they have either given up on PRS or quit it.

The silence is “deafening” but the PRS leaders don’t “hear” it. Most PRS members are in nonprofit, association, government, healthcare and academic jobs or in small PR firms. Academics and solo PR people are increasingly dominant in PRS because they have more free time than corporate and agency execs.

PRS is not representative of the industry nor the all-APR board of the membership, which is 80% non-APR. Only nine people showed up for seven national offices this year, a giant snub to PRS. But the leaders didn’t hear it.

Decades of inbreeding and undemocratic practices at the Society have resulted in three candidates for two top offices who have no business serving in those offices.

Anthony D’Angelo, an employee of United Technologies Corp., cannot take the position of chair-elect that he is seeking and still keep his job at UTC.

The company, a blue-chip with $49 billion in sales, has an elaborate ethics code, top-grade financial reporting, and a commitment to openness and public service.

PRS, if the past is any guide, will be involved in one flap after another that will reflect badly on the employers of leaders. With 11 counselors and three academics expected on the 2008 board, D’Angelo would have only one corporate ally—Christopher Veronda of Eastman Kodak.

Since 1986 UTC has had a confidential program that invites employee criticism. Sarbanes-Oxley requires all companies and associations are to have such a device.

But PRS COO Catherine Bolton in 2004, using PRS funds, took legal action to unmask the sender of an e-mail to the board that was critical of her so the sender could be sued for defamation. The action, not approved by the board or even the executive committee, cost PRS upwards of $60,000 and reams of bad publicity. It became a page one story in the New York Law Journal.

UTC is hyper about its image as noted in the July 9 BusinessWeek. It analyzed thousands of clips to find out the impact of stories on its stock.

Also, UTC’s ad campaign, judged the best corporate campaign June 20 by IR Magazine, has the theme: “You can see everything from here,” promising transparency and openness.

Michael Cherenson is not qualified for chair-elect nor Rosanna Fiske for treasurer.

He told the nomcom he is employed by Success Communications Group/Cherenson when there is no such entity. Cherenson Group was sold to Success in early 2006. The nomcom was told: “In 2007, The Cherenson Group expanded from a regional communications firm to a nationwide company.” It sounds like Cherenson was expanding instead of selling out. The statement adds that there is a new name, “The Success Communications Group” and the new “umbrella company” combines Cherenson and Success. In the section that asks, “What is your employment?” he puts “PR Agency” when it should be “PR division of an ad agency.” Success is mostly an ad agency billing $60M.

Fiske, who wants to be treasurer without first serving as secretary, would return to the board when for its first 53 years no PRS director ever returned. This is a “hole” that a new bylaw should plug up.

She sold her interest in Communique Group/Rise Strategies to be a full-time associate professor at Florida International University. This raises the question: how successful was she in business? Do people walk away from highly successful PR firms?

At one time, PRS was led by the heads of the biggest PR firms in the U.S., George Hammond of Carl Byoir & Assocs., and Kal Druck of Harshe-Rotman & Druck. The heads of large corporate PR depts. also headed PRS—Kerryn King of Texaco, Don McCammond of American Can, Frank Wylie of Chrysler, Joe Awad of Reynolds Metals, and Jon Riffel of Pacific Gas & Electric.

What will rile UTC executives should D’Angelo actually take chair-elect and serve as chair, will be the sheer lack of logic and reason from PRS leaders.

In 1995, when PRS was caught red-handed with having sold hundreds of thousands of copies of authors’ works without their permission, including entire chapters of copyrighted books, 1995 president John Beardsley of Padilla Speer Beardsley (who is on the 2007 nomcom) said: “The PR Society has operated within the privileges of fair use and has not infringed on anyone’s copyright.”

We had an $80,000+ lesson in “fair use” in 1994 when we were sued (unsuccessfully) on the ground of violating a speaker’s copyright at the 1993 PRS conference. Fair use does not have anything to do with the systematic copying and sale of entire articles (volume was 3,800 packets in one year with dozens of copied articles in each packet).

Fair use allows quoting exact passages for criticism or satire or when what is said is newsworthy. The copying is not supposed to interfere with sale of the original materials. PRS went far beyond mere copying and sale—it was creating new works or “anthologies” by combining articles from many sources.

The Authors Guild branded PRS’s defense “absurd.

--Jack O'Dwyer


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