The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, July 25, 2007, Page 1
TECH CALLS IN BURSON.
Tech issued an emergency solicitation to hire Burson-Marsteller
last month, nearly two months after the shooting rampage
that left 32 people dead.
was brought in to handle media relations and communications
related to the April 16 tragedy on VTechs main campus
in Blacksburg, according to a procurement document obtained
by ODwyers. The PR contract was awarded on June
students and five faculty members were gunned down by Seung-Hui
Choi, a mentally disturbed English major at the school.
Gov. Tim Kaine has created a panel to review the incident
as family members of victims have been publicly critical
of the schools failure to prevent the shootings, its
response, and the process to dole out more than $7M in donations.
failure to communicate has been a frequent criticism of
the schools initial response.
wouldnt comment on the work. Larry Hincker, associate
VP of university relations at VTech, didnt answer
DWORKIN CONNECTS WITH JAMBA.
Philippa Dworkin, VP of
corporate communications for Constellation Brands, has departed
for a VP/global communications role with the News Corporation-VeriSign
mobile company Jamster.
Dworkin handled corporate
comms. and investor relations at Constellation, the alcoholic
beverage producer and marketer with annual sales of more
than $4 billion.
She has held PR posts
with Dr. Pepper/Seven Up, Tenneco Packaging, and Sante Fe
Jamster, which is known
as Jamba outside of the U.S., is a top player in the ringtone
and wallpaper space for mobile phones.
The company says it reaches
1 in 6 consumers around the world, but has been sued and
taken heat for advertising free ringtones without noting
hidden costs. News Corp bought a controlling interest for
$188M in September from VeriSign.
Jamster CEO Lucy Hood
said Dworkin has joined the company at a critical time as
it integrates the assets of the News Corp. venture.
Communications is handling the Action Sports Environmental
Coalition, a group of top skateboarders, bikers, snowboarders
and equipment/apparel makers, that wants to spread the word
about the dangers of global warming.
GLOVER TAPPED BY KKR FOR TAX
Glover Park Group is repping
secretive Kohlberg Kravis Roberts Co., which is fending
off moves by Congressional Democrats to end tax breaks for
private equity fund managers.
The New York Times,
July 13, cited KKR, which plans to go public, as among the
biggest beneficiaries on the tax loophole.
Under the current set-up,
private equity firm owners pay a capital gains tax rate
of 15 percent of partnership income vs. 35 percent rate
they would pay on ordinary income.
John Edwards has been
the leading voice in opposing the unfair tax breaks for
hedge fund billionaires.
He has now been joined
by Hillary Clinton and Barack Obama.
Clinton has vowed to get
rid of this glaring inequality of the tax code.
GPP has Susan Brophy handling
the KKR matter. She worked in the Clinton White House as
Deputy Director of Legislative Affairs.
The Washington-based PA
firm is working on the tax issue as subcontractor to KKRs
lobbyist, Akin Gump Strauss Hauer & Feld.
Ken Mehlman, former Republican
National Committee chairman and Akin Gump partner, heads
that KKR work.
SEEKS PR FIRM.
Collier County, the southwestern
Florida region along the Gulf of Mexico that has cultivated
the moniker Paradise Coast, is looking to bolster
its two-person PR team with an outside firm.
The Naples, Marco Island,
Everglades Convention and Visitors Bureau, part of the Collier
County government, issued an RFP on July 10 for a firm to
foster editorial coverage and extend the message reach
of the CVB. It expects to select a firm by October
or November on a one-year contract with two option years.
The CVB has a full-time
PR manager and part-time assistant who are toiling with
information requests and other tasks with little time to
enact a strategic or proactive communications strategy.
The region spent the last
four years re-branding as Paradise Coast
and Floridas Last Paradise.
Tourism was down slightly
in 2006 at 1.4M visitors, although the estimated economic
impact of tourism climbed 4.3 percent to $1.1 billion.
Proposals are due on Aug.
10. The RFP can be obtained from the countys procurement
Edition, July 25, 2007, Page 2
ROLLS TO SUPPORT SURGE.
group formed to support President Bushs Iraqi war
policy is slated to kick off a nationwide caravan on Sept.
3 to rally in favor of continued involvement in Iraq.
America Forward will begin its two-dozen city trek from
Carson City, and end in Washington on Sept. 15 as General
David Petraeus reports to Congress on whether the Administrations
surge strategy is working.
Dixon, executive director of MAF, says the caravan will
feature pro-troop rallies that will be attended by thousands
upon thousands of patriotic Americans.
people, in his view, believe that our leaders cannot
be allowed to undercut our troops who are bravely serving
on the frontlines of the war against Islamic jihadism,
according to a statement from Dixon.
has close ties to Republican PA firm Russo Marsh & Rogers.
Russo is chief strategist at MFA. He was special assistant
to Ronald Reagan and campaign advisor to Republicans such
as former New York Senator Al DAmato and Governor
MFA caravan stops in cities like San Francisco, Los Angeles,
San Diego, Phoenix, El Paso, Waco, Dallas, Oklahoma City,
Wichita, Kansas City, Des Moines, Chicago, Indianapolis,
Cincinnati and Pittsburgh.
also will be a stop in Crawford, Tex., where the President
has his ranch.
ARLINGTON STICKS WITH SPEAKERBOX.
Convention & Visitors Service has awarded its PR account
to the incumbent, albeit with a different name, following
formerly known as SheaHedges Group, was the incumbent for
the work, which could reach five years with four options
on the year-long base contract.
The account calls for
economic development and tourism PR work.
Media relations, creation
of a speaking program and other tasks are covered. A review
was required under county procurement rules.
The C&VS wants to
play up Arlingtons ties to Washington, D.C.s
history as it lies across the Potomac from the nations
capital and includes Arlington National Cemetery and the
former home of Robert E. Lee.
The new pact went into
effect on July 11.
Wendy Burrell, founder
of The Burrell Group in New York, died July 10. She founded
the specialty food shop in `85.
Earlier, Burrell worked
at Creamer Dickson Basford (`78-`84) and on the PR staffs
of Schieffelin & Co. and Charles of the Ritz.
She also did freelance
work for Revlon and Taylor Wines.
A memorial was held July
20 at Riverside Chapels in Manhattan.
EDELMAN, OGILVY GIVE CHINA
Edelman and Ogilvy PR
Worldwide are advising China about how to build trust in
its products following a spate of big headlines about contaminated
foods and tainted toys exported to the U.S.
The gist behind the Made
in China campaign, according to the July 14 Washington
Post, is to point out that less than one percent of
Chinese imports are rejected by American inspectors.
also is making the case that it is not the only country
with product safety issues.
China, on July 13, announced
a temporary ban on poultry from Tyson Foods, pig ears from
Van Luin Foods and chicken feet from Sanderson Farms for
Scott Kronick, head of
Ogilvys China practice, told the Post that his client
feels that it has gotten pretty beaten up.
He counseled China to
be upfront about any product deficiencies in order to restore
confidence in its products.
China uses Patton Boggs
in the U.S. to keep tabs of any Congressional fallout about
the food/product safety issue. It pays the lobbying firm
B-M BEEFS UP HEALTH UNIT.
named Beth Rowan and Gail Switsky directors in its global
Rowan, 59, was a senior
VP at Ruder Finn, working on Novartis Femara, an aromatase
inhibitor for women with advanced breast cancer. She also
served as national media director for the March of Dimes,
and freelanced for the New York Times and Newsweek.
Switsky, 38, worked at
Interpublics DeVries PR unit on Procter & Gamble
and McNeil Pediatrics brands.
Ame Wadler chairs B-Ms
health practice. WPP Group is B-Ms parent.
SV HELPS IHOP DIGEST APPLEBEES.
Sard Verbinnen is helping
IHOP digest its $2.1B cash takeover bid for Applebees
International, owner of 508 sit-down restaurants.
Julia Stewart, CEO of
the pancake house chain, plans to sell the bulk of company-owned
Applebees to franchisees. Thats the program
that re-energized the 50-year old International House of
Pancakes brand. More than 99 percent of IHOPs are run by
IHOP earned $45M on $350M
Applebees put itself
on the auction block following a demand for board seats
by Breeden Partners, the investment firm of former Securities
and Exchange Commission chairman Richard Breeden.
BP, which owned a 5.2
percent Applebees stake, contended that chain suffered
severe performance problems, and that its shares
should be trading at more than $50 vs. the $23.82 price
at the time of Breedens announcement in December.
Breeden joined the board
in April when Applebees stock hit $28. Kekst &
Co. advised BP. IHOP is offering $25.50 a share.
Applebees says the
IHOP offer will drive significant value creation.
Edition, July 25, 2007, Page 3
KILLS CINCY POST.
Scripps Co. is killing the Cincinnati Post and Kentucky
Post with the expiration of a joint operating agreement
with Gannett Co.'s Cincinnati Enquirer.
last Post will be dated Dec. 31, capping a 126-year run.
told Scripps three years ago that it was not going to renew
the 30-year JOA for the two afternoon dailies. Cincinnati-based
Scripps claims that it explored options for the Posts. Those
included turning them into free-distribution papers or Internet-only
Scripps has neither a printing facility nor marketing staff
for the papers, it decided that shutting them made the most
papers employ 52 staffers. They have a combined 27,000 Monday-through-Friday
compares to 188,000 when the JOA was established.
CP was first published in 1881 as the Penny Paper
and acquired by James Scripps that same year. His brother,
E.W. Scripps, assumed control of the newspaper in 1883 and
changed the name to the Penny Post. In 1890, the
newspaper was renamed CP and the KP was launched.
which is largely a broadcaster and cable network operation,
runs WCPO-TV in Cincinnati.
key remaining newspapers are the Rocky Mountain News
(Denver), Commercial Appeal (Memphis) and Knoxville
DIRECTOR RESIGNS OVER MURDOCH
Dieter von Holtzbrinck,
a German publishing mogul who sat on the board of Dow Jones
& Co. since `01, has resigned because he objects to
the anticipated takeover by Rupert Murdoch's News Corp.
Though convinced that
the "News Corp. offer is very generous in financial
terms, I'm worried that Dow Jones unique journalistic
values will long-term strongly suffer after the proposed
sale, he wrote in his resignation letter.
He also doubts that a
"special committee" formed to protect the Wall
Street Journal's editorial integrity will not "prevent
Murdoch from doing what he wants to do."
DJ&C chairman Peter
McPherson wrote a letter to von Holtzbrinck thanking him
for his service.
SHARPTON PAVES WAY FOR IMUS
Rev. Al Sharpton, who
led the campaign to get radio jock Don Imus off the air,
now says he wouldn't object if the former WFAN-AM and MSNBC
cable TV personality returns to the airways.
He told the Associated
Press that Imus has a "right to earn a living."
Sharpton said he doesn't have a problem with Imus as long
as he refrains from race or gender-based insults.
Imus was pulled from the
air in April following his reference to Rutgers University's
women's basketball team as "nappy-headed hos."
He later met with the
team to apologize and also appeared on Sharpton's radio
program, which turned out to be a series of heated exchanges.
Imus admitted to Sharpton
that he had gone too far, but told of his good
works to help blacks and children with cancer. Sharpton
responded that it didn't matter because "what you said
BEE OUTSOURCES AD JOBS TO
The Fresno Bee,
which is scaling back its ad department, is outsourcing
some work to Express KCS.
Publisher Ray Steele said
the Bee will continue to do creative work for both print
and web. Some production work will be shifted to India.
Seven jobs will be cut in Fresno.
Steele said the move will
help serve advertisers more "effectively, efficiently
HM UNVEILS $4B BOOK DEAL.
Houghlin Mifflin is acquiring
the Harcourt operations of Reed Elsevier in a deal worth
$3.7B in cash and $300M in stock.
The venerable Boston publisher
is picking up the Harcourt Education, Harcourt Trade and
The deal broadens HM's
position in the educational publishing market, especially
in the areas of math, science, language, social studies
Irish software firm, Riverdeep
Holdings, acquired HM in November for $1.8B plus the assumption
of $1.6B in debt. HM, which was the publishing home of Henry
David Thoreau, Ralph Waldo Emerson and J.R.R. Tolkien, is
the No. 4 publisher in the educational market.
CASTELLLI ROLLS TO GOOGLE.
Tim Castelli, publisher
of Rolling Stone, is joining Google as its New York
sales director. He assumed the RS spot in April 06
following the exit of Steve DeLuca.
Castelli was associate
publisher of Maxim before joining RS, which is put
out by Wenner Media.
Google, meanwhile, has
introduced "Custom Business Search Engine, a service
aimed at small business owners that allows visitors to search
The service is priced
at $100 a-year for sites with up to 500 pages.
SCHWARTZ PROFILED IN CBR.
Gil Schwartz, CBS executive
VP-communications who skewers companies and executives under
the name Stanley Bing, complained to the Conference Board
Review about how hard it is to maintain his cover.
In the old days, nobody
would know where to find me, says Schwartz in the July/August
issue. "USA Today just did a little squib on
my book, and it said 'Stanley Bing, pseudonym of Gil Schwartz.''
Bing feels it is unfair
that George Orwell is never referred to by his real name,
Eric Blair. And Mark Twain is never called Samuel Clemens.
"Bing has a little
right to privacy," said Schwartz.
relaunched on July 20 to include more prominent video placement
to complement content and tools for sharing photos, videos,
opinions and stories. A campaign via DDB Chicago is supporting
the new site.
news continued on next page)
Edition, July 25, 2007, Page 4
EXEC TO ANSWERSMEDIA.
Traynor, who was head of global media sales & syndication
at Bloomberg News, has moved to AnswersMedia, producer of
HD content on subjects from health to food.
Bloomberg, Traynor was in charge of production and distribution
of newswire, TV, cable, video on demand, radio and Internet
called AnswersMedia a "truly unique value proposition
for both the web and television." The firm is headquartered
Associated Press has named veteran investigative
reporter and editor Richard Pienciak to the new post of
national investigative editor.
Pienciak, 56, has been
assistant managing editor for investigations at the New
York Daily News, overseeing the "9/11 Money Trough"
series among other projects. He had been with the AP in
New Jersey and N.Y.
Wilson has been promoted to editor-in-chief of Telephony
magazine and its telephonyonline.com
portal. She replaces Dan O'Shea, who is leaving the Penton
Media title. Telephony is published 20 times a year.
McCandless, senior producer at CNBC, has joined TheStreet.com
as executive editor of multimedia, a new post. He oversees
development of new programs and shows as well as the company's
overall multimedia strategy.
McCandless had recently
been a developer and senior producer of "On The Money"
on CNBC. Earlier, he produced programs for CNBC daytime
as well as the "Early Today" show for the NBC
network. He was also a senior broadcast producer for MSNBC,
where he was responsible for all breaking news and daily
Sayfie, an attorney and government relations consultant
in Florida who publishes the popular five-year-old Florida
political blog SayfieReview.com, has unveiled a national
political news blog SayfieNews.com. Sayfie, who says the
new site is nonpartisan, is a former spokesman and policy
advisor to former Florida Gov. Jeb Bush.
Driscoll was tapped for the news director spot at
WWOR-TV/My 9 in New York. He had been assistant news director
at WNYW/Fox 5, where he managed more than 200 staffers.
Both stations are owned by Fox TV, a unit of News Corp.
Media said it is aiming to break up the Hispanic
daily "monopoly" of Hoy and El Diario
(both owned by Inpremedia) with the launch of the free paper
and website 24 Horas.
Tricom says it is targeting
the "New Latino
educated and hard working individual
with limited time to read the news."
24 Horas and 24horasweb.com
are available in the New York area.
Comics, which is part of Richard Branson's Virgin
Enterprises, and MySpace
have launched an online comic book platform to allow users
to develop comics with leading creators. Coalition Comix,
has users providing the artistic direction for a comic by
voting on plot twists.
The first comic planned
will be guided by author Mike Carey (Voodoo Child, X-Men).
NFL ADDS MEDIA POLICIES.
The National Football
League will limit audio and video footage of league and
team personnel and require news photographers to wear red
vests with Canon and Reebok logos during the upcoming season,
according to two reports last week.
The vests drew the ire
of the National Press Photographers Assn. "In Seattle
and at Super Bowl XL in Detroit, we wore bibs that blended
into the background," NPPA president Tony Overman told
News Photographer magazine. "Making the vests
red seems to go against previous practice, now making the
vests highly visible (and therefore distracting) to everyone
from players, officials, and ticket holders to television
"It totally goes
against our Code of Ethics to force photographers to advertise
as if they were some sort of NASCAR vehicle," John
Long, the chair of NPPA's ethics & standards committee,"
told NP reporter Donald Winslow.
The NFL is also cracking
down on web content. The league said it will be limiting
media outlets to 45 seconds of online audio or video footage
with league or team personnel per day on NFL property. Further,
the league requires media websites to remove such footage
after 24 hours and always include links to the websites
of pertinent teams and nfl.com.
The Wall Street Journal
noted "having made $170 million in online revenue
in the fiscal year ended March 31 -- up over 17% from the
previous fiscal year -- and with a young cable network to
nurture, the league has plenty of incentive to limit the
newspapers, TV and radio stations that cover it."
ELDR TARGETS 60-PLUS CROWD.
ELDR, a quarterly
magazine that targets the 13,000 baby boomers who turn 60-years
old every day, has been launched by David Bunnell, who started
PC Magazine and MacWorld.
Bunnell told the San
Francisco Chronicle that ELDR is "not for people
sitting in their rocking chairs."
The magazine's name comes
from the Middle English noun "Eld," a term for
one who comes into power, and "R" for revolution.
Its mandate is to "celebrate the joys, navigate the
challenges and discover the meaning of aging." ELDR
expects to take on difficult issues such as cancer, dementia
It is zeroing in on the
high end of the market the $5M people who earn $100K
a-year or have investments of more than $1M other than their
home. The magazine launches with a circulation of 75K, 65
percent of that free to people living in upper-income ZIP
Edition, July 25,
2007, Page 5
OF PR FIRMS
Communications, Waltham, Mass., said it plans to open a
London office in October, the firms second overseas
Smith, a 14-year veteran of the firm, is slated to serve
as managing director.
Schwartz, president of SC, said the firm accelerated its
plans after debuting an office in Stockholm, Sweden, last
which posted a nearly 23 percent rise in PR revenue last
year at $26.6M, staffs more than 170 in its Mass., San Francisco,
and Stockholm offices.
STUDY LINKS IR TO STOCK PRICE.
To illustrate the importance
of investor relations and comms., Dix & Eaton, Cleveland,
is highlighting a study that shows IR may account for as
much as a 25 percent variance in a companys stock
The report, completed
by Rivel Research of Westport, Conn., found an average premium
of 10 percent is associated with superb IR,
while an average discount of 15 percent is linked to poor
IR. River queried a sample of 243 buy-side investment pros.
The study also found that
articles in general business and trade pubs rank second
only to in-house reasearch in value to buy-side professionals
looking for investment opportunities. A significant 83 percent
of respondents said companies catch their eye through the
media, up eight percent from a similar study in 2005.
Robert Berick, MD for
Dix & Eaton, said the research confirms that companies
that treat [IR] as merely a compliance function are short-changing
The influence of media
is contrasted with the effect of brokerage house research.
Thirty-six percent of respondents said the impact of sell-side
research has declined in recent years, while only 13 percent
see an increase.
has acquired Axis Healthcare Communications, based in Yardley,
Pa. Huntsworth, which acquired healthcare PR firm Dorland
Global in March for more than $20M, said Axis management
and staff would remain uninterrupted. ...Brunswick
Group is handling M&A communcations for Access
Industries, the industrial group which is acquiring Lyondell
Chemical Co. in a $19 billion deal. Access Basell
manufacturing unit is slated to take over Lyondell for $48
per share, a 45 percent premium. The deal was unanimously
approved by Basell and Lyondell boards. ...The
Catevo Group, Raleigh, N.C., picked up six awards
in five categories at the Raleigh PR Societys Sir
Walter Raleigh Awards in late June. The firm won a silver
award for feature writing for client John Deere, and gold
in the website category for client LCI Entertainment. ...HSR
Business to Business, Cincinnati, said it has purchased
an equity stake in the marketing comms. firm network Worldwide
Partners. WP counts 81 agencies across 42 countries as members.
HSR clients include USG Corp., Johns Manville, and Kelloggs.
It has offices in Denver and Chicago.
Weeks, New York/hushamok, baby hammocks, for strategic
planning, media relations, influencer outreach,
marketing and promotions in the U.S.
Gordon Associates, New York/The Lyle Anderson Co.,
golf community developer, for marketing and PR.
& Associates, New York/Across America Real Estate
Corp., retail property services; ChemBio Diagnostic Systems,
rapid detection HIV tests; Neah Power Systems, fuel cells
for military applications, and VoIP Solutions.
Group, New York/Conceivex, maker of the Conception
Kit at-home fertility system, as AOR following the firms
earlier work following its FDA approval.
Portland, Me./Con-way, freight transportation, for marketing
and PR for its Con-way North American enterprise.
Group, Harrisburg, Pa./Alfred Angelo, wedding gown
and dress maker, for PR to support the fall opening of a
store in Orlando.
Communicators, Washington, D.C./Softtek, information
technology and business process solutions, for a media/analyst
relations campaign to support its outsourcing business.
Wilmington, N.C./Wonder Tablitz Corp., household cleaning
products, for launch of an environmentally smart
line of products, and NiteLites Franchise Systems, outdoor
lighting, for branding, direct marketing and PR.
Boineau & Co., Charleston, S.C./Leath, Bouch
& Craford, law firm, for local and national marketing
comms. and PR.
Layne & Co., Farmington Hills, Mich./Rose Pest
Solutions, pest control across Michigan, Ohio and Indiana,
as AOR for PR.
Shandwick, Bloomington, Minn./BroadSign International,
digital signage software, for PR.
C. James PR, Phoenix/Childheld, an Arizona non-profit
for abused and at-risk children, for media relations and
Media, Denver/Colorado Dept. of Public Health and
Environments Office of Emergency Preparedness and
Response, for development of a statewide media campaign
for pandemic flu awareness. The account was awarded after
a competition with 15 in-state firms.
Cunningham, San Francisco/SeeReal Technology, 3D
technology, for global launch with four sister firms in
the Huntsworth Group.
San Diego/La Jolal Music Society, to plan and promote the
chamber music festival Summerfest 2007Bach, Beethoven
and Beyond, slated for August.
Media, Los Angeles/JCFaith.com, faith-based social
networking site, for public relations, strategic media relations,
and marketing comms.
Edition, July 25, 2007, Page 6
RISES IN MEDIA RANKING W/ iPHONE.
rose nine slots to No. 1 on Delahayes quarterly index
of news coverage for the second quarter.
which grabbed reams of press for its role as the wireless
service provider for Apples iPhone, was followed by
Microsoft and News Corp. atop the ranking.
which is owned by Cision, weighs news coverage as positive
or negative to form a gauge of corporate reputation for
Corp. moved into the top 10 for the quarter with its high-profile
bid for Dow Jones, while Citigroup also cracked the top
in the sixth slot on the announcement of its new mobile
moved up from seventh in Q1 to fifth in Q2 on reports of
financial growth and strong sales.
said GM (down to No. 7 from No. 3 in Q1) received some positive
coverage as it became the first automaker to join the U.S.
Climate Action Partnership.
slid to tenth from the No. 4 slot in Q1, while ExxonMobil,
Wal-Mart and Cisco dropped out of the top 10.
CEO Steve Newman noted AT&T and News Corp. were not
in the top 20 a year ago.
SIMON TAPPED BY PHARMAVOICE.
has tapped D S Simon Productions, New York, as video producer
for its webcast network.
PV is an executive forum
that publishes PharmaVoice magazine and has been
upgrading its web video offerings. The two companies collaborated
to produce programs from the Drug Information Associations
annual meeting in Atlanta in June.
IPRA NAMES GOLDEN WINNERS.
An Edelman campaign for
the American Heart Assn., green work by Noguchi Porter Novelli
(Hungary), and Weber Shandwick/Indias efforts for
USAID were among the winners of the Gold World Awards of
Excellence given by the International PR Assn.
Twenty-one winners were
selected out of 405 entries from around the world. A ceremony
will take place in London in November.
Edelman worked to educate
women about heart disease for the AHA and won in the healthcare
WS worked to expand the
condom market and overcome barriers against condom usage
in India, taking home a GoldenWorld Award in the NGO category.
Nogucji Porter Novelli
worked with a Hungarian environmental group on a national
campaign to promote recycling and reach a European Union
goal of recovering 60 percent of packaging materials. Estimates
had the campaign reaching 6.3M of the countrys 10M
Cohn & Wolfe won in
the public affairs category for its Smashing Sex Inequality
in Grand Slam Tennis with Sony Ericsson Womens
up an award for its Cest so Paris! travel
and tourism push for Paris Ile-de-France in the U.K.
Ogilvy PR Worldwide won
in the publications and creativity categories for its work
on behalf of IBM.
Leonard, a veteran of Earle Palmer Brown and Ketchum,
to Stanton Communications, New York, as managing director
of the firms New York office. Leonard also held posts
Burson-Marsteller, and Gibbs & Soell.
Brienza, executive director of publicity, Rodale,
to Coyne PR, Parsippany, N.J., as a VP. She was previously
VP of media relations for the National Basketball Assn.
and VP of comms. for the NY/NJ MetroStars soccer team. Molly
Tamburino and Erin
Schell join as A/Cs.
Hohns, former group VP of consumer PR at MRM Gillespie,
to The Anderson Group, Reading, Pa., as director of PR.
De Rogatis, comms. consultant for Bristol-Myers Squibb
Co., to Deutsch Communications Group, Princeton, N.J., as
a comms. associate.
Jarvis to VP of comms., Pepco Holdings, Washington,
D.C. The former NBC4 anchor and reporter joined the company
in 2004 as manager of media relations. She now handles external
and internal comms.
Swanson, PR manager for Blue Cross and Blue Shield
of Minnesota, to Risdall McKinney PR, New Brighton, Conn.
He previously led comms. and media relations for Bethel
Hooper joins as an assistant A/E.
Sohn, who developed partnerships and growth opportunities
for Nokia, to Ogilvy PR Worldwide, Chicago, as a senior
VP. He was previously senior director of media and entertainment
Leone, VP of PR for Hart Associates, to Vollmer PR,
Houston, as VP and GM of its Houston office. He previously
worked in the San Francisco office of Coltrin and Associates.
Ceci Loup, formerly
a publicist for Disney properties, joins as a director in
its international and public advocacy practice. Darren
Horowitz, director of corporate comms. and IR for
Investors Capital Holdings, joins Vollmer as director of
Smith, publisher of Oil & Gas Financial Journal,
to BPZ Energy, Houston, as director of IR and corporate
Roecker, VP of comms. and media relations for The
Recording Academy/Grammy Awards, to global VP, entertainment,
Taylor, Los Angeles. He was previously a management supervisor
at Manning Selvage & Lee and VP of brand marketing and
creative strategy for Ketchum.
Zuluaga to VP, RL PR + Marketing, New York. She handles
Hispanic PR work for Heineken USA and GlaxoSmithKline.
Hagel to executive VP and south Florida branch manager
for M. Silver Associates. She joined the firm in 1994 and
opened its Fort Lauderdale office in 1999.
Jones to A/S, Marx Layne & Co., Farmington Hills,
Mich. He joined the firm in 2004. Elaine
Walsh and Adam
Zielke were upped to A/Es.
Edition, July 25, 2007, Page 7
BLAMES POOR PR FOR IMAGE WOES.
Richard Nixon believed his White House was tops in process
but clueless in PR, according to an 11-page memo that he
wrote to chief of staff H.R. Haldeman in 1970. The memo
was released earlier this month by the National Archives.
President was pleased with the competent group of
operators in the White House, though nobody on staff
understood public relations.
opponents in the press depicted his administration
as an efficient, crafty, cold machine. He complained
about the image of his staff as no-nonsense kind of
people who are self-conscious when they talk about anything
which is human, warm or personal in character. Nixon
believed his personal image boils down to three main
points: 1) he is doing the best he can in a hard job; 2)
he is at least trying to get us out of the war, and 3) he
is a cautious, careful man.
worried that none of those qualities will get him re-elected.
Nixon bemoaned that the hard-hats [construction
workers who rallied around Nixon to counter anti-war demonstrations]
are a little embarrassed about their support for RN
because they didnt really know quite why they approve
Nixon wanted Americans
to get to know his fundamental decencies and virtues
of hard work, warmth, kindness, consideration of others
and willingness to take the heat and not pass the buck.
He was upset that none
of those traits have been reported in the press. This
is the primary failure of the PR side of my first two years,
and the irony of it is, of course, that we have gained the
liability of being known as a PR-obsessed Administration
and have been less successful in PR than in any other area
Nixon worried that any
overt charm offensive would be met with an insurmountable
wall of indifference and opposition in the media.
The PR game plan was to work through backgrounder
stories, television programs, etc., but above all, the subtle,
personal quality must come through in a way that people
discover them, rather than in a way we
force them down their throats.
The president reiterated
that under no circumstances am I going to sit down
with anybody and start telling them all the good deeds I
have done. Again, such things, to be believable have to
be discovered, and one of the great factors that should
be emphasized is that the president does not brag about
all the good things he does for people.
FERGUSON IN ENERGY POST AT
Sydney McNiff Ferguson
has joined the Carmen Group as managing director of its
energy practice responsible for environmental concerns,
regulations, investments, and emerging technologies.
She had been senior VP-government
relations and corporate communications at USEC Inc, the
$1.6 billion uranium enrichment company. Ferguson handled
USEC's relationships with the U.S. and Russian governments.
Earlier Ferguson ran Lockhart
Strategies International, and was managing director at Qorvis
Communications. Saudi Arabia and British National Fuels
were among clients.
B-Ms PENN SCORES COURT
Mitchell Markel, a former
VP at Penn, Schoen & Berland, has dropped his lawsuit
against PS&B and Mark Penn, the pollster who heads Burson-Marsteller
and advises Hillary Clinton.
He alleged that PS&B
illegally monitored his e-mails after he left the company
to start his own firm, Global Insights & Strategies.
PS&B countered that it did nothing wrong because the
e-mails were routed through its own system.
PS&B lodged its own
suit against Markel and Michael Berland, who was New York
Mayor Michael Bloombergs pollster in `01 and `05,
charging them with breach of contract.
That legal action charged
the duo with trying to poach PS&B clients.
Both suits have been dropped.
Markel agreed that PS&B had the right to read the e-mail,
while PS&B gained an extension of Markels and
Berlands non-compete agreements.
non-compete clause ran through the end of the year.
The new term has not been
disclosed so it remains up in the air whether he will go
head-to-head with Penn in the event that billionaire Bloomberg
decides to run for President.
H&K GETS WAR CRIMES WORK.
Hill and Knowlton is to
receive $150K for its work in promoting the Special Court
for Sierra Leone.
That tribunal was created
by the United Nations and Sierra Leone to try those responsible
for war crimes and crimes against humanity.
It is currently prosecuting
Charles Taylor, the former president of Liberia, for his
role in orchestrating atrocities during Sierra Leones
civil war. More than 200K people were killed or maimed there
from `91 to `02.
Taylor is the first former
African leader to stand trial on war crimes. His trial began
last month in The Hague.
H&Ks job is
to raise awareness of the Courts work, and to work
with staffers on message development and media training.
Its contract runs through September.
GOTSCHALL MOVES TO FOLIOFN.
Mary Gotschall, who had
been running the Athena Group, has been named VP of marketing
communications at FOLIOfn, a financial services company
in Vienna, Va.
Her job is to attract
customers to the leading edge Internet-based brokerage oufit
via a mix of PR, earned media and web content.
Steven Wallman, a former
Securities and Exchange Commission commissioner, founded
FOLIOfn to meet the needs of small investors who wanted
the brokerage services enjoyed by the affluent.
While running AG, Gotschall
counseled DuPont, Time Warner, Random House and U.S. Chamber
Earlier, she was D.C.
bureau chief for ODwyers Washington Report,
which has been incorporated into odwyerpr.com.
Edition, July 25, 2007,
one will have the greatest influence on bloggers (now
totaling 70 million), PR or advertising?
15-pager from the Council of PR Firms considers the current
"Wild West communications landscape" and comes
down firmly in the middle. It doesn't know.
study concludes by asking, "Will [PR] agencies embrace
or will they allow outsiders to furnish
those services? It promises to be a very interesting period
the study keeps referring to PR "agencies" when
it was written for the Council of PR Firms. "Firms"
is the term the industry likes (as in law "firms").
are Paul Rand of Zocalo Group, Chicago, part of Ketchum
which is part of Omnicom, and Giovanni Rodriguez of Hubbub
PR, Santa Clara, Calif.
doubts are expressed about PR's capabilities and mission
that it make us wonder whose side the Council is on-PR or
advertising? CPRF is about 80% funded by PR units of the
ad giants who control the CPRF board.
about this sentence: "Clients must find and engage
the best partners with the best ideas, regardless of whether
they are PR agencies or not." With friends like this,
who needs enemies?!
agencies are moving into PR's turf and PR pros must do a
"much better job at defining their role and value,"
says the paper, adding: "Questions remain: should PR
agencies do 'everything?' Should they serve more as an integrator
across disciplines? Should PR opt to encompass anything
used to drive conversations?"
CPRF should be saying that blogging was made for PR firms
and not for one-way messaging ad agencies that are only
going to get their noses bloodied in blogland.
for PR's mysterious "role," it's convincing editors,
a much tougher job than advertising's, which is convincing
consumers. "Third party endorsement" is the guts
of PR because what others say about you, particularly experts,
is more important than what you say about yourself.
while more distant from reporters and editors than we have
ever seen it, is still better suited to answering
questions and supplying details to bloggers. Influential
bloggers must be dealt with.
PR pros, after decades
of giving low priority to lunches with reporters, where
spirited discussions might take place, need to build knowledge
of the accounts they're working on and sharpen debating
and conversational skills. PR employees of the ad conglomerates
have been ducking the press because the financiers who are
their bosses are so hyper about leakage of material information
that might affect the stocks. Both the financial and advertising
worlds are security conscious in the extreme, which mitigates
against press or blogger interaction. In fact, the culture
frowns on any interaction outside the company. PR association
life in New York is a fraction of what it once was and even
the year-end combined holiday party has been abolished because
of the withdrawal of financial support by the big PR firms.
Top execs (not the rank-and-file) turn out mostly for one
The independent PR firms,
which have remained more open to the press, would seem to
have an edge in dealing with bloggers. Press-avoiding Omnicom
CEO John Wren has set the standard for PR pros at the Big
Five PR units.
The Washington Post's
Gene Weingarten, foiled in attempts to find out more info
than was in several releases, said his experience with PR
people is that they are "pathetic, desperate dillweeds."
Someone should get in touch with Weingarten but no one has
to our knowledge.
Blogville is a tough world.
One of the leading bloggers, Dave Taylor (intuitive.com/blog)
told a Blog Business Summit in 2005 that "PR is dead."
He then had some discussions with PR pros and reiterated:
"I believe that I'll stick with my original statement:
'PR is still dead.'"
Taylor, author of Insiders
Guide to Blogging, believes businesses should set
up themselves as the experts, the authority, in your
marketplace. But they must have something interesting
to say, he warns.
Technologies PR people (VP-communications Nancy Lintner,
director of worldwide PR Peter Murphy and press contact
John Moran are stonewalling us so far on the Anthony D'Angelo/PR
Society situation. If D'Angelo becomes chair-elect, how
can UTC's elaborate ethics code and ad campaign promising
openness fit in with PRS's decades of anti-democratic governance,
ethical lapses like the massive copying and sale of authors'
works without their permission, and misleading financial
PRS board met this past weekend in Los Angeles where
CEO Rhoda Weiss lives but there was no mention on the Society's
website. Weiss has yet to appear before a single PRS chapter
closing until at least 2012 of Antioch College, where
Weiss is getting a Ph.D. in "Change and Leadership
in the Professions," inspired a George Will column
7/15 in the New York Post that ran under the headline:
"A College Collapses: Sad Tale of Liberal Loopiness."
Antioch, which is still keeping some "distance"
Ph.D. and other programs, was famous for dropping grades
and allowing students to learn while taking off-campus jobs.
One student was assaulted for wearing Nike shoes, regarded
as a "symbol of globalization." Will was "heartened"
by the closing
spite of rules of the NYS Education Dept. that unregistered
CPAs are not to use that designation in public, a
release on the PRS website says that new CFO Phil Bonaventura
is licensed as a CPA and that the license is "valid"
for life. But it's not supposed to be mentioned in public
unless the holder pays a yearly $245 fee and takes 25 to
45 hours of courses each year. It's like the APR designation
of PRS. Unless a PR person pays $225 yearly and $40 every
three years to PRS, the PR person is not to refer to him
or herself as "APR." There is no indication Bonaventura
will take courses again and pay his fee to re-register as