The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, August 1, 2007, Page 1
FLOATS $400K BOAT PR BID.
is looking for a PR firm to build global awareness of its
boat building and marine trades as part of a broader effort
to boost the states coastal economy.
its economic development arm and trade groups representing
top industries in the state, Gov. John Baldacci set up the
Maine North Star Alliance Initiative to educate and re-skill
building is among a handful of industries seen as core
to the states future growth.
collaborative has issued an RFP for a $400K PR services
contract through February 2009an option could take
it to 2010to support boat builders and the Alliance
work includes statewide and international PR outreach, as
expanding Maines marketplace to the world stage is
seen as crucial to the overarching effort. A firm must organize
participation in boat shows, garner media coverage, and
produce some collateral materials.
are due on Aug. 9. The RFP can be obtained from Deborah
Cook at [email protected].
ENTERS VICK FRAY.
& Co. is working for the defense team of Atlanta Falcons
quarterback Michael Vick, who has entered a not guilty plea
on charges connected with a dog fighting operation in Virginia.
issued a statement from Vick that was read by his lead attorney
on July 26, following his appearance at the Lewis Powell
Courthouse in Richmond, Va., to enter his plea. Vick apologized
to his teammates and asked the public to withhold judgment
"until all the facts are shown."
and three others were indicted by a federal grand jury for
conspiracy to travel in interstate commerce in aid of unlawful
activities, and to sponsor a dog in an animal fighting venture.
high-profile case, which has earned Vick a suspension from
the NFL and caused his sponsors to backtrack, is set for
Nov. 26. Nike suspended Vick from its endorsement roster
last week but did not drop him.
lawyers, via Sitrick, noted wed like to remind
the public that these are only allegations, not facts. This
case will be tried in the courts, not the media.
legal team, which includes lawyers in D.C., Virginia, Georgia,
and North Carolina, said it is conducting its own investigation
and look[s] forward to clearing Michaels name
and vindicating him of these charges.
HANDLES MEAT RECALL.
has been called into a crisis role for canned meats marketer
Castleberrys as at least four people have fallen seriously
ill from apparent botulism poisoning from its products.
Elder, a regulatory affairs official of the U.S. Food and
Drug Administration, told reporters: This is a very
big recall and an urgent public health matter.
He told Reuters, These products can hurt people. And
they have to be off the store shelves. And consumers have
to discard any that they have at home.
is working for Augusta, Ga.-based Castleberrys on
two coasts out of New York and San Diego. Castleberrys
is part of Connors Bros. Income Funds Bumble Bee Foods
unit, a previous client of F-H.
company has expanded its recall to more than 80 varieties
of canned meat products like chili and corned beef hash,
along with four types of dog food.
Groupe CEO Maurice Levy says first-half financial performance
didn't live up to expectations as the French ad/PR combine
registered flat income and revenues of $288M and $3B, respectively.
compares to a bullish 12 percent net income jump and 11
percent revenue rise reported by rival Omnicom for its six
blames Publicis lackluster performance on paltry organic
growth, which fell to 1.6 percent in the half-year
after a three percent rise in the first-quarter.
rate, according to Levys statement, does not
reflect what Publicis Groupe has regularly achieved or its
potential. Factors such an unfavorable base
of comparison with earlier results and cutbacks in
drug campaigns are reasons given by Levy for reduced organic
reassures stockholders that none of these problems
encountered are of a structural nature.
DIRECTOR'S O'DWYER CODES ABUSED.
codes to odwyerpr.com
of Gerard Corbett, VP of the Branding and Corporate Communications
Group of Hitachi America and a director of the PR Society,
are among the most used codes to the site, according to
is many times greater than that of the average single subscriber,
indicating use by a number of people.
user name and password of Corbett had 10,510 "hits"
in the first 18 days of July, a figure surpassed only by
the 11,581 hits registered for the free sample web codes.
(Continued on page
Edition, August 1, 2007, Page 2
Worldwide counselor and former Burson-Marsteller CEO Christopher
Komisarjevsky is speaking for the Komisarjevsky family as
his nephew is charged in the kidnapping, sexual assault,
robbery and arson that led to the death of a Connecticut
woman and her two daughters.
New York Post has called 26-year-old Joshua Komisarjevsky
a merciless parolee and noted he is the grandson
of the late theater director Theodore Komisarjevsky and
the step-son of the late Wall Street Journal writer John
Chamberlain, along with his connection to the former B-M
Hawke-Petit, the wife of Cheshire, Conn., endocrinologist
William Petit, was found strangled and daughters Hayley,
17, and Michaela, 11, died of smoke inhalation after being
held hostage and assaulted in a home invasion,
the Post reported.
of the girls was raped, according to reports. William Petit
was beaten with a bat and tied up in the basement of his
home, but he escaped the fire and is in serious condition
at a local hospital, according to reports.
Komisarjevsky, who is a senior counselor in APCOs
New York office, issued a statement on behalf of his immediate
family, not on behalf of Joshua Komisarjevskys father,
called the crime a monstrous, deranged act, beyond
comprehension, apologized and wished for Petits
recovery. He noted that Joshua was adopted and had been
estranged from the family and in prison for five years.
Komisarjevsky and Steven Hayes, 44, were arraigned last
week in Meriden Superior Court on charges of first-degree
aggravated sexual assault, kidnapping, burglary, larceny
and arson. Additional charges could follow, the Post reported.
VIRGINIA SEEKS EDUCATION HELP.
Virginia is seeking agency
help for a public communications campaign steeped in social
media to rally public support for more rigorous education
and ambition from the commonwealths students.
Citing fundamental changes
in the global economy and the skills needed to succeed in
it, an entity operating under a National Governors
Assn. grant in Virginia called the P-16 Education Council
said it will be necessary to raise graduation requirements
and change curriculum over the next several years. Those
changes could come through the state Board of Education
or the General Assembly.
The commonwealth has issued
an RFP for a firm to develop a public communication campaign.
One key aspect will be utilizing outlets like FaceBook and
MySpace, along with incorporating viral marketing and celebrity
The initial work only
calls for the planning of the two-year campaign on a four-month
contract through November.
Budgets exceeding $100K
for the four-month period will not be considered. Proposals
are due by Aug. 7. The RFP can be found on Virginias
5W ENROLLS IN ROBERTSONS
Regent University, which
was founded by televangelist Pat Robertson, has retained
Ronn Torossians 5W Public Relations to promote its
lauded academic programs, among other duties.
The divine mission
of the Virginia Beach-based school is to prepare leaders
who would not only succeed in their profession but
also advance as Christians equipped to effectively impact
RU, which has more than
4,000 students, believes its focused strategy and
Divine Providence have accelerated Regents reputation
as a global center for Christian thought and action.
Though RU scored U.S.
News & World Reports lowest ranking,
the school has more than 150 graduates serving in the Bush
Administration. Former Attorney General John Ashcroft is
among its faculty.
Ex-New York City Mayor
and presidential hopeful Rudy Giuliani spoke at RU in April.
Torossian has ties with
the Christian right as evidenced by past work for the Christian
Coalition of America. He calls the 5W-RU hook-up a match
made in heaven.
5Ws clients include
Phillips Van Heusen, Anheuser-Busch, Evian Natural Spring
Water, Snoop Dogg, Ice Cube and Lil Kim.
Earlier this month, 5W
picked up the Lifestyles Condoms account of Ansell Healthcare.
PHILLIPS TO BRUNSWICK GROUP.
Oliver Phillips, who headed
global media strategy for Unicef, has joined Brunswick Group
in New York as a partner.
The firm said Phillips
will work on critical communications projects
with a focus on corporate social responsibility and corporate
Prior to three years at
Unicef, the United Nations Childrens Fund, he was
a senior advisor and communications director for Gov. Gray
Davis of California from 2001-03, departing at the beginning
of Davis second term before the recall election removed
Davis from office later that year.
He joined Davis
administration after a broadcast journalism career with
ITN, NBC and CNN covering the collapse of the Soviet Union,
the Chechen war, and the first Gulf War.
SCC REPS BAIN IN AMERICAN
Stanton Crenshaw Communications
handled communications for Bain Capital as the private equity
firm moved to purchase American Standard Companies
bath and kitchen products business last week for $1.76 billion.
ASC handled PR in-house
for the deal, which was announced on July 23. Its bath and
kitchen unit employs 26,000 workers across 23 countries
with annual sales of $2.4 billion.
Its brands include American
Standard, Ideal Standard, Armitage Shanks, Porcher, Jado,
Ceramica Dolomite and Vidima.
The sale is part of ASCs
plan to split into three companies and change its name to
Trane, the name of one of its key brands.
Edition, August 1, 2007, Page 3
REVEALS MILITARY BLOGGERS NAME.
New Republic revealed the identity of its "Baghdad
Diarist" to be Army Pvt. Thomas Beauchamp after pieces
on military life in Iraq were questioned by right-leaning
media like the Weekly Standard.
critics had questioned Diarist reports under the pseudonym
"Scott Thomas" documenting brutality and insensitivity
by American soldiers in Iraq.
In a statement on TNR.com, Beauchamp revealed his identity
and said his reports were meant to be "one soldier's
view of events in Iraq," not a reflection of the entire
been maddening, to say the least, to see the plausibility
of events that I witnessed questioned by people who have
never served in Iraq," he said in the statement.
character, my experiences, and those of my comrades in arms
have been called into question, and I believe that it is
important to stand by my writing under my real name."
editors said one particular report from Beauchamp, "Shock
Troops," has been questioned and is being investigated
by the military.
magazine said it would "re-report" the facts to
verify the story, although it said the article was "rigorously
edited and fact-checked" before publication.
Beauchamp is married to a TNR reporter-researcher.
Franlin Foer told the Washington Post that military
officials have taken away Beauchamp's laptop, cell phone
and email privileges.
Foer told the Post's Howard Kurtz: "It is really unfortunate
that someone like Scott, who was really only trying to tell
his particular story, has become a pawn in the debate over
the war and the Weekly Standard's efforts to press an ideological
CRAINS IS BULLISH ON
NYC PR SCENE.
Crain's New York Business
says it is a good time to be in PR in NYC, "where demand
for tech-savvy PR professionals is reaching levels not seen
since the dot-com frenzy of the late '90s.
Companies are devoting
more money to PR rather than advertising to deal with blogs
and social networks, wrote Amanda Fung in the July 23 issue.
One key problem: the dearth
of talent with five-to-10 years of experience.
Don Middleberg, who now has a dozen staffers at Middleberg
Communications, says its "tough" to find good
Despite talent worries,
firms have been bulking up. Edelman now has a record 500
staffers in the Big Apple, up from 380 at the zenith of
the dot-com boom.
U.K.-based Bite Communications, which opened with two staffers
in `05, expects to have 25 by the end of the year.
Sean Cassidy, president
of Dan Klores Communications believes the profession is
getting more respect, noting that the independent firm is
getting resumes from "top-tier universities."
PR, he told Crain's, "is
no longer just the less costly stepchild of marketing."
HEARST MAKES ONLINE SPLASH.
Weber Shandwick is guiding
UGO (UnderGroundOne) Networks, a collection of websites
aimed at young men, which is being acquired by Hearst Corp.
in a deal estimated in the $100M range.
Hearst CEO Victor Ganzi
called UGO one of the most popular mens lifestyle
brands on the web.
He referred to the New
York City-based company as another building block
in Hearsts growing interactive media division.
Ken Bronfin heads Hearsts
Nine-year-old NGO reaches
11 million unique visitors in the U.S., and 28 million worldwide.
The advertising-supported site is positioned as a playground
for people with gamer DNA. UGO content also
features information about movies, TV, comics, and sports.
UGO has more than 80 staffers.
Forbes.com estimates the company earned $6M on $30M in `06
PEW GAUGES NET VIDEO
Nearly 20 percent of online
adults watch or download Internet video on a typical day,
according to a Pew Internet & American Life Project
Three-quarters of broadband
Internet users with connections at home and work said they
watch or download video.
The social nature of online
video was apparent in the study as 57 percent of online
video viewers said they share links to video, and three
out of four said they receive links from others.
Viewing video and contributing
content are different aspects of the picture, however. Only
eight percent of adults said they have uploaded content,
compared to 15 percent of users aged 18-29.
News content is the most
popular video draw for every age group except 18-29, which
view comedy videos more than news (56% to 43%, respectively).
Significantly for PR and
ad pros, 62 percent of all video viewers said their favorite
clips are professionally produced, while only 19 percent
preferred "amateur" videos.
ZAHN EXITS CNN.
Paula Zahn, host of "Paula
Zahn Now," is leaving her prime-time post at CNN on
Aug. 2, months before Campbell Brown is expected to take
The 51-year-old Fox News
pro debuted on CNN on 9/11. She plans to take some time
off before plotting her next career step.
Brown, who was hired from
NBC News, officially joins CNN in September. Her show will
debut in November. She is due to have her first child in
late December, and plans to take time off.
CNN will have substitute
hosts to fill the gap between Zahn's departure and Brown's
Media Group, New York, has acquired Metpo Magazine,
a Russian-American lifestyle and entertainment mag currently
distributed in the Tri-State area. MMG owns RadioVSE, a
Russian language radio station based in the Big Apple.
news continued on next page)
Edition, August 1, 2007, Page 4
CEO TUNES OUT.
Panero, CEO of XM Satellite Radio Holdings, will exit the
firm in late August, paving the way for Sirius Satellite
Radio boss Mel Karmazin to lead the combined companies.
unveiled a menu of lower priced offerings on July 23. Those
offerings are viewed as a way to gain Federal Communications
Commission support for the marriage of the competing satellite
Davis, COO of XM, will assume Panero's duties. He will step
down if the feds ultimately approve the merger.
PAM KILLS WEEKLY WORLD NEWS.
Publisher American Media
Inc. is killing the popular weekly entertainment newspaper
Weekly World News.
The final issue for the
Boca Raton-based publication will hit newsstands on August
27. The publication's website, weeklyworldnews.com,
will remain in publication.
AMI PR counsel Richard
Valvo cited "challenges in the retail and wholesale
magazine marketplace that have impacted the newsstand"
as the primary reason for the newspaper's cancellation.
WWN rose to popularity
in the 1980's with offbeat humor by "reporting"
on impossible events guised as actual news items. A standard
formula of the publication was to combine fictional "news"
stories with actual "strange-but-true" newswire
pieces: apocryphal reports on Elvis and Jesus sightings
were popular with its readers, as was its flair for equally
absurd headlines such as "Hillary Clinton Adopts Alien
Baby" and "Saddam and Osama in Love."
AMI is the fourth largest
consumer magazine publisher in the U.S. The company's 16
publications include top newsstand titles Star, Muscle
and Fitness, National Enquirer, and Spanish
language celebrity magazine Mira. Valvo said WWN
was AMI's smallest weekly publication.
AREA DEVELOPMENT TAPS MWW.
Area Development, a magazine
on corporate site selection and relocation, has tapped MWW
Group's economic development unit to better position the
MWW will lead a media
relations push for AD's "Gold & Silver Shovel"
Awards, annual surveys, and editorial features, along with
its FastFacility.com database of buildings and sites.
AD, which is published
bi-monthly, counts 45K executive subscribers.
Publishing, part Emmis Communications Corp., has
acquired Orange Coast magazine to complement its
Los Angeles magazine and Tu Ciudad Los Angeles
The magazine counts 26
employees and distribution to 60K householders.
Emmis was the winning
bidder and bought the pub from Ruth Ko, who has owned the
title since 1991.
newsroom staffers and four other employees have accepted
buyouts from the St. Paul Pioneer Press, the paper
The moves come amid declining
advertising revenue that caused two staffers to be laid
off and an unspecified number of open jobs to be eliminated.
MediaNews Group bought
the paper from The McClatchy Company in August 2006.
Corp. has inked separate licensing agreements to
launch versions of More and Fitness magazines
in Indonesia. MC had previously launched Parents in the
world's fourth most-populous country.
Flanders, former garden writer/editor for the Atlanta
Journal-Constitution, has been named editor-in-chief
of Atlanta Homes & Lifestyles magazine.
The monthly pub counts
a circulation of 32K affluent residents in the Atlanta area.
Boulton, editor-in-chief of Men's Fitness,
has been named EIC of Genre Magazine, part of the
gay publishing group Window Media. Boulton had previous
stints re-launching Outside Magazine, L.A. Times
Outdoors, and Life magazine.
VP & publisher William
Kapfer said Genre is committed to being the "complete
lifestyle sourcebook catering to today's smart, stylish
and tuned-in gay man."
Boulton takes over for
who had the helm for two years.
DANS PAPERS SOLD TO
Dan's Papers, which
chronicles the goings-on in the Hamptons, has been sold
to Brown Publishing Co. (Cincinnati) for about $20M.
Rattiner, founder, publisher and editor-in-chief of DP,
is expected to stay on as long as he keeps on putting out
great stuff, according to Roy Brown, CEO of
BPC, owner of The Hill and Whos Who in America.
is 60K a week in the summer. That drops to 40K after the
The deal also includes
DP's sister paper, The Montauk Pioneer, and magazine
WNBC DROPS 5 P.M. NEWS.
New Yorks WNBC is
the biggest market TV station to drop its 5 p.m. newscast,
a program that belongs to an earlier era, according to Dan
Forman, senior VP, news and Channel 4 station manager.
Forman says fewer people
are at home for the early news program because of longer
working hours and commutes.
The station intends to
add a 7 p.m. newscast presented by veteran Chuck Scarborough.
He currently co-anchors the 5 p.m. show with Sue Simmons.
They will continue as a pair on the 11 p.m. news.
WNBC plans an entertainment
program called "Extra" to replace the first half-hour
of the 5 p.m. news on Sept. 10. "News 4 You,"
a consumer information program, will run until 6 p.m.
Edition, August 1,
2007, Page 5
OF PR FIRMS
POSTS 13% PROFIT GAIN.
Group reports a 13 percent rise in second-quarter net income
to $276M on an 11 percent jump in revenues to $3.1B.
PR units (e.g., Fleishman-Hillard, Porter Novelli and Ketchum)
were up 12 percent for the period to $322M, and 13 percent
for the half to $616M.
experienced robust international growth during the half.
Foreign revenues were up 14 percent to $2.8B, compared to
an eight percent rise here to $3.2B.
HAS JOURNALISTS RATE PR.
Shandwick was named best large PR agency in PRSourceCodes
annual survey of 300 IT journalists.
came in ahead of Waggener Edstrom Worldwide, OKeeffe
& Company, Bite Comms., and Schwartz Comms.
also queried IT media about the top corporate PR departments.
IBM topped that list, followed by Sun Microsystems, HP,
Microsoft and Ingram Micro.
the midsized firm category, journalists rated the Horn Group
tops, followed by Sterling Comms., Voce Comms., Calysto
Comms., and Outcast Comms.
was tops for the small firms, trailed by Amendola Communication,
Tech Image, Springboard Public Relations, and JPR Communications.
full rundown of the ratings are at PRSCs website.
GRABS DIGITAL DUO.
Group, Harrisburg, Pa., has plucked two executives from
Avenue A|Razorfishs Philadelphia office to boost its
Hughes and Chris Reif have joined to lead the firms
serves as director of interactive and was previously at
Brownstein Group and Digitas Health. He also owned and operated
an online publication covering Apple and its Macintosh computers.
takes the title of interactive creative director. He has
worked for ABC, Microsoft and ESPN.
Razorfish, the two execs worked on several healthcare accounts
like Sanofi Aventis and Wyeth.
moved to bolster its food and beverage capabilities through
an alliance with WPP Group sister firm Nutrition + Culinary
Consultants. The health and wellness nutritional consulting
shop offers dietitians, chefs and food safety experts. It
has worked on Splenda and for companies looking to establish
the USDA organic certification. ...Oakland, Calif., PR counselor
devised a media strategy and conducted outreach for the
California Labor Federation and its Our Healthcare!
Road to Reform tour, which included rallies and a
press conference with Sicko director Michael
Washington, D.C., has added two Ph.D.s as senior counselors.
Richard Ogden, an HIV/AIDS specialist, and Regina Rooney,
a researcher and scientific manager, previously founded
their own consultancy, Rorr Inc. Ogden earlier was at Pfizer.
Rooney worked at Invitrogen and Novex.
SMR, New York/Scientific American, as AOR
for PR and media relations for the162-year-old magazine
and its website. SA publishes 15 foreign language editions
and counts a circulation over one million readers, while
its 11-year-old website reports 1.7M visitors per month.
Davidson PR, New York/RockResorts, for PR for three
new propertiesThe Landings, St. Lucia; The Arrabelle
at Vail Square, and Hotel Jerome, Aspen.
Sports and Entertainment, New York/
USA Field Hockey, for sports marketing for the national
governing body for field hockey in the U.S.
PR, New York/The Above Network, new media conglom,
as AOR for the company and its properties, including AboveTopSecret.com,
AbovePolitics.com, and Internet radio talk show ATS Mix.
Group, East Rutherford, N.J./New Jersey Assn. of
Centers for Independent Living, for public affairs support
and media relations.
Communications, Boston/Datawatch Corp., report mining
and data analysis, for PR.
Whitmyre, Sharon, Mass./Lucid, medical device and
information company focused on cellular imaging technology,
for PR and Internet marketing services in the U.S. and Europe.
Group, Philadelphia/Automobile Dealers Assn. of Greater
Philadelphia, as AOR for marketing comms. for the 2008 Philadelphia
Intl Auto Show and preview gala. Brownsteins
advertising and PR divisions are working on the account.
Group, Germantown, Md./QuestaWeb, web-based trade
and logistics management services, for global PR.
Communications, Fairfax, Va./Razorsight, on-demand
analytics software, for PR.
Schneider & Associates, Hawthorn Woods, Ill./
Enjoy Life Natural Brands, for its Enjoy Life Foods and
Perkys 100% Natural brands.
PR, Dallas/Cistera Networks, IP communications platforms
and engines, as AOR for PR.
Advertising, San Francisco/Linear, wireless alarm
and security systems, for marketing, advertising and PR.
PR, Los Angeles/Metropolitan Home magazine,
for national and regional PR and event support, and the
French Embassy Trade Office, for a campaign boosting French
entrepreneurs and innovators.
Los Angeles/Magic International, for media relations for
its fashion showcase events. MI produces the Magic Marketplace
fashion trade event, which draws more than 120K attendees
and 4,000 companies.
Media Partners, Los Angeles/WolfKing, gaming input
devices, for PR.
Edition, August 1, 2007, Page 6
ACQUIRES LATIN MEDIA MONITOR.
Newswire said it has acquired Latin American media monitoring
and analytics company Notilog.
company tracks print, broadcast and online media in Spanish
Armon, PRNs COO, noted: It used to take weeks
for PR or IR executives to learn what was being said...in
the region. Notilog subscribers can now do that in real-time.
Gregson, CEO of PRN, said the move is in line with PRNs
plans to boost its international presence through acquisition
and organic growth.
founders Joaquin Burgos and Leonardo Solis will continue
with the 10-year-old Mexico City-based company. It also
has offices in Sao Paulo, Brazil, and Buenos Aires, Argentina.
CRITICAL MENTION EXPANDS COVERAGE.
Web-based broadcast monitoring
company Critical Mention said it is increasing its real-time
coverage from 50 to 150 of the Nielsen designated market
areas in the U.S.
The company said it has
begun deployment of new technology to deliver video in Flash
format and announced plans for a consumer-generated media
said it has nearly doubled the number of online sources
for its eNews media monitoring service with the addition
of 10,000 new sources like blogs and websites. ...Lead generation
firm Reardon Smith
Whittaker has brought in Suzanne
Herman as new business manager. She has an M.B.A.
from Indiana Univ. and will focus on managing outreach for
RSW clients. ...Jeff Lyons, a radio station promotions and
marketing director in California, has joined zcommunications,
Bethesda, Md., as radio promotions manager. The company
has also promoted Derek
Berry and Mel
Sirois to account managers to oversee radio news
releases, RMTs and PSAs. ...News Broadcast Network has added
as a senior producer and Kathleen
LaCorte as media placement specialist. ...Boom
Broadcast & Media Relations, Denver, has put
together an on-demand video suite of services to let clients
house video in a digital library on Booms website
for availability to the media. Video is made available in
Flash or Windows Media format for download preview and can
be formatted for broadcast quality. ...PR
Newswire has created a web widget for users to include
PRN content on their websites or blogs. Clearspring technology
powers the HTML tool. Widgets are a small piece of web code
that have become popular in social media uses.
Peter Bergen, the last western journalist to interview
Osama bin Laden, is the featured speaker at Public Relations
Society's National Capital Chapter on Aug. 23. He published
"The Osama bin Laden I Know: An Oral History of al
Qaeda's Leader" in '06. Ruth Sexton (301/593-4839)
Sarfaty, VP of corporate comms. for AOL, to Yahoo!,
as VP of corporate comms. in charge of its advertising and
publishing group in New York. She was previously a partner
at Dan Klores Comms.
Regan, senior VP, Global Fluency, to Access Communications,
as senior VP and GM of its New York office. He was previously
with Hill & Knowlton and Rogers & Cowan, and was
VP of corporate comms. for Virgin Entertainment Group.
Marie Schwartz, a former stock analyst at Adams,
Harkness & Hill, to Sharon Merrill Assocs., Boston.
She joins from Open Text Corp., where she was IR director
and led the effort by the Canadian company to bolster its
profile in the U.S. investment community. Schwartz spent
a decade covering software companies at AH&H and healthcare/medical
device stocks at John G. Kinnard & Co.
Strubel has exited Mobium Creative Group for a partner
slot at Slack Barshinger & Partners in Chicago. He is
the firms 14th partner and will serve as the primary
contact for prospective clients.
Weintraub, who handled the Archer Daniels Midland
Co. account at Weber Shandwick, has moved in-house with
the Decatur, Ill.-based client as director of external affairs
handling all media relations. He previously worked for U.S.
Commerce Sec. Don Evans and Sen. Wayne Allard (R-Colo.).
Staton has re-joined Charleston|Orwig, Hartland,
Wisc., as an A/M in its issues management unit. She had
been running an art boutique after previously handling Miller
Brewing Co., Tecumseh Engine, and Pfizer Animal Health accounts
Wigington, managing supervisor, Gold PR, to Line-X
Franchise Development Corp., Santa Ana, Calif., as PR manager.
She was media relations administrator for Kia Motors America
and a senior A/E at Hill & Knowlton on the Mazda N.A.
Renton, former global PR manager for Xircom, to Scott
PR, Los Angeles, as manager of technology account development.
Lee and Nick
Propper to deputy CEOs, Ketchum, London. Lee oversees
the offices work in healthcare, consumer and corporate
affairs. Propper focuses on enterprise functions
like finance, human resources and IT. Susannah
Knox was promoted to managing director, taking over
the healthcare practice for Lee, and Sebastien
Desprez was upped to MD of international healthcare.
Tryon to manager of IR and PR, Rogers Corp., Rogers,
Conn. He takes over for Edward Joyce, who has taken a new
role with the company.
Hatcliffe to managing director, Ogilvy PR Worldwides
Chicago office. He continues as head of the firms
U.S. corporate practice.
George to lead Burson-Marstellers brand marketing
practice in Chicago as a managing director. The 44-year-old
exec was U.S. creative director.
Killenberg to VP, Bianchi PR, Troy, Mich. She joined
in 1997 after interning with the firm.
Edition, August 1, 2007, Page 7
CODES ABUSED (Continued
from pg. 1)
Corbett codes had the sixth highest total in "pages"
accessed, rivaling the usage of those with site licenses
who pay thousands of dollars a year.
an electronics and industrial products company, has sales
of $84 billion and employs 349,000.
subscribers to the O'Dwyer website electronically agree
that they are "responsible for the security of their
username and password" and are "solely liable
for any use or unauthorized use under such username and
password." Contents of odwyerpr.com
agree that they will access the site only for their "personal"
and "non-commercial use."
said last week that he had "no idea" how his personal
access codes came to be used so widely. "I never gave
them to anyone," he said.
H.Q. Made Excessive Use
PR Society h.q., which
had one $295 subscription, was found in early 2005 to be
using it as much as companies that were paying up to $5,000
yearly for a site license that gave access rights to all
members of the group.
There were about 55 staff
members at the time. It was suggested to COO Catherine Bolton
that PRS take a site license for $3,000 yearly that would
give all staff members site access for only about $5.50
each. Regular price for one year of individual access and
a one-year subscription to the O'Dwyer's PR Report monthly
magazine is $150.
Bolton rejected this offer
and instead purchased one additional $295 subscription to
and Jack O'Dwyer's Newsletter.
Sold by PRS
Twelve authors discovered
in 1994 that the Society was copying and selling their articles
via the PRS Information Center without their permission.
Packet volume was between
3,400 and 3,800 in the early 1990s resulting in a net profit
of nearly $60,000 yearly, according to PRS financial reports
O'Dwyer articles were
the most heavily copied, with 11 packets found to contain
52 O'Dwyer articles totaling 109 pages. Second most copied
were articles from PR Quarterly (19 articles totaling 50
PRS refused to talk with
the authors or pay them any money. Joseph Vecchione was
president in 1994 and John Beardsley president in 1995.
Almost a full day of notes
of the 2003 Assembly in New Orleans were stolen from the
open PRS conference bag of Jack O'Dwyer when he turned his
back while talking to Corbett at the rear of the Assembly
The Assembly had just
defeated a motion to decouple APR from office-holding.
O'Dwyer went to the podium
and tried to obtain comments from 2003 president Reed Byrum
and president-elect Del Galloway. Both refused. But treasurer
Judith Phair did provide some comments which O'Dwyer took
on an 8 ½ X 11-inch tablet of about 100 pages. The
tablet had copious notes of the APR debate and other proceedings
of the Assembly that day.
After walking to the back
of the room and putting down the bag to talk to Corbett,
O'Dwyer found that the tablet was missing. A search of the
area did not locate it. Sources later said they were all
but certain who stole the notes from the conference bag.
PR manager Cedric Bess
was told about the theft and asked for a recording of the
meeting. He said he was not allowed to give it out. O'Dwyer
had to reconstruct his notes as best he could.
Ethics Board chair David
Rickey was told about the theft and asked to investigate
but he said theft was not covered by the PRS code and suggested
O'Dwyer report it to the New Orleans police. A report was
made to them.
Few PRS Directors
Are O'Dwyer Subscribers
None of the five executive
committee members of PRS are subscribers to any O'Dwyer
This includes chair and
CEO Rhoda Weiss; chair-elect Jeff Julin; treasurer Anthony
D'Angelo; secretary Michael Cherenson, and past-president
Also not subscribing to
any O'Dwyer products are directors Leslie Backus, Davie,
Fla.; Mary Barber, Anchorage, Alaska; John Deveney, New
Orleans; Thomas Eppes, Eric Mower & Assocs., Charlotte,
N.C.; Vincent Hazleton, Radford Univ., Radford, Va.; Margaret
Ann Hennen, Fairview Health Service, Minneapolis; Christopher
Lynch, Robert Falls & Co., Cleveland, and Christopher
Veronda, Eastman Kodak, Rochester.
Besides Corbett, directors
with access to odwyerpr.com
are Francis Onofrio of Mason Onofrio PR, Bethany, Conn.;
David Rickey of Alfa Corp., Montgomery, Ala, and Dennis
Gaschen, a professor at California State University, Fullerton,
whose school has a subscription. He does not have a personal
FRENCH LEAVES PRS ETHICS BOARD.
Rick French, president
and CEO of French/West/Vaughan, Raleigh, has resigned from
the Board of Ethics and Professional Standards of the PR
Society after serving one year of a three-year term.
He noted that he is also
a director of the Council of PR Firms, is on nearly a dozen
community and industry boards, and is occupied with French/West/Vaughan,
"one of the nation's largest independently-owned agencies."
French said he told BEPS
chair Linda Cohen last July that he was willing to serve
for one year on the board and would then re-evaluate his
He praised Cohen for her
"extraordinary" leadership and said the rest of
BEPS "is working very hard to further our profession."
"Changes" at PRS
While emphasizing that
lack of personal time for service on BEPS is his only reason
for leaving, French also said he agreed with editor-in-chief
Jack O'Dwyer that the PR Society "has some issues,
policies and stances it needs to address and I personally
wish the BEPS board had more authority to effect changes
within the organization, but that is simply my opinion."
He declined to discuss any specific issues.
French said the volunteers
who serve on BEPS should get the credit they deserve and
not get "kicked for things they can't control."
BEPS chair and members
are appointed by the national board of PRS.
Edition, August 1, 2007,
high volume of usage of odwyerpr.com
via codes assigned to PR Society director Gerry Corbett
(far above normal usage for a single subscription) puts
the spotlight on problems websites have in controlling access.
But webs can also electronically track usage.
Corbett, who ran for the
nomination for treasurer in 2006, says he doesn't know how
others got his codes. But he is responsible for them, under
terms he agreed to.
We suspect some of the
other 16 directors got them because only two of the directors
are subscribers. They should be interested in what we and
readers (including PRS members) are saying about candidates
for the national board. This is the fourth time weve
been ripped off by PRS or someone connected with it.
first was the copying and sale of our works (and
those of many other authors) that went on from 1977-94.
Gross profits approached $60K yearly, the Assembly was told.
None of the authors ever got a nickel from PRS.
the second instance, an APR at the 2003 Assembly
in New Orleans stole an entire day of notes from our open
conference bag while we were talking to Corbett. This crime
sabotaged a reporter in performance of his duties. Even
worse was that PRS leaders refused to supply an audiotape
of that day's Assembly which debated APR.
the third instance, our web tracking system found
that staffers at PRS h.q., on one subscription, were accessing
in early 2005 as much as those paying $5,000 yearly for
a site license. Rather than pursue a copyright violation
action, we suggested a site license for PRS at $3,000 yearly.
All we got was one more $295 sub.
One would think that
having made so much money from the unauthorized sale of
works of writers, PRS would be generous with them.
Also, PRS is supposed to win the good will of reporters,
not their ill will. But the opposite is true. It charged
them the full price for attending sessions with meals at
the 2003 and 2004 annual conferences. We were blocked from
attending the 2003Assembly lunch because we had not purchased
a $35 ticket. The press room at the conference is typically
without food while PRS staff has a full boat of pastries,
fruit, fruit drinks, etc. The press room at the 2004 conference
did not even have coffee when we used it on Monday. There
was no food in the press room on the Sunday of the conference
in Salt Lake City last year. After complaining, a small
dish of pastries was delivered. The press center, which
used to be placed near registration, a hub of activity,
in recent years has been placed as far as possible from
that. In 2002, PRS gave out 150 copies of its members' Blue
Book to the press. Current policy bars reporters from the
to blogs and social networking sites are "devoting
more of their budgets to PR rather than ad agencies,"
says an article in the July 23 Crain's New York Business
by Amanda Fung
Silverman of Ogilvy PR Worldwide, chair of the Council
of PR Firms, has yet to comment to us on the CPRF's report
(7/25 NL) that (astoundingly) said ad agencies as well as
PR firms could be the best at dealing with blogs, social
media, etc. What is the CPRF doing promoting ad agencies?!
Silverman has not talked to us for at least five years.
Almost no executives from PR firms owned by WPP Group headed
by Martin Sorrell are available for comment to the press
Weiner, head of research at Ketchum, sparked many
replies to odwyerpr.com
when he wrote that PR returns $6 for every dollar invested
while ads return about $1.20. Therefore, he says, companies
should shift money out of ads and into PR. Some marketers
are now favoring PR and direct response ads and are killing
their "image" ads since the latter don't produce
tangible results like actual sales or inquiries. But how
are the media supposed to exist with few or no ads from
these freeloading marketers!? Also, a reader pointed out
to Weiner that PR is often a negative-stopping a story,
blocking information flow, preventing a crisis. How can
that be measured, the reader asked? PR can also be institutions
cooperating with each other to frustrate some action. For
instance, the authors who were ripped off by PRS (see above)
found none of their publishers would help them. The publisher
"institutions" stuck with another institution-PRS.
When PRS/Central Michigan sought greater power for the Assembly
last year, not one of the other 109 chapters supported it.
The chapters (institutions) stuck with PRS. Institutions,
especially when cooperating with each other, can trample
on the rights of individuals.
An unfortunate result
of the estrangement of PRS from the press is that
there is no national publicity on the Society's 60th anniversary.
Celebration was to have started July 1
candidates have now shown up for S.E. director of PRSRay
Crockett, Coca-Cola; Keith Hayes, Blue Cross N.C.; Angel
Postell, Charleston Food +Wine Festival, and Philip Tate,
Luquire George Andrews, ad/PR firm, Charlotte. For about
a week, in violation of PRS bylaws, members couldn't see
the applications of the four on the PRS website without
an O.K. from PRS staffer Donna Jonas
addition of blue chip Coca-Cola to the board would
be a coup for PRS, which desperately needs corporate reps.
Eastman Kodak might be the only company on the board next
Ethics Board chair, asked for comment on the resignation
of Rick French from the EB (page 7) and for a report of
any activities of the EB this year, said the PRS board has
"terminated" its relationship with us and therefore
we are not to attempt to contact her again
is not only a PRS press boycott but a boycott against
members, who are still being denied the transcript of the
2005-06 Assemblies. CEO Rhoda Weiss has yet to appear before
a chapter and answer questions. COO Bill Murray spoke to
one chapter-NCC-but did not invite questions
while all this is going on are the 300 "Fellows,
supposedly the repository of wisdom of PRS. They are apparently
too institutionalized to speak. Current chair is Debra Miller.