The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, August 8, 2007, Page 1
BACKS MIDEAST PEACE PUSH.
is supporting the grassroots Mideast peace drive OneVoice
Movement, a group of Israelis and Palestinians that back
uninterrupted negotiations to reach a two-state agreement
in the troubled region.
which says it is frustrated with the regions instability,
is planning a series of public summits to be broadcast via
satellite on Oct. 18 from Tel Aviv, Jericho, Jerusalem,
London, Washington, D.C., and Ottawa. The group said the
events are expected to draw hundreds of thousands of participants.
Deutsch Edwards, an Edelman A/S who is the day-to-day manager
of the account, told ODwyers the firm has been
hired to manage a global communications program in support
of the October events involving strategic counsel, media
outreach, influencer outreach, online communications and
Gutman, an Edelman VP, is the lead for the OneVoice account.
group contends that a two-state solution is supported by
the majority of Israelis and Palestinians, but a small minority
of violent extremists captures the worlds attention.
of OneVoice include the Ford Foundation, IBM, the Rockefeller
Brothers Fund, and unnamed Arab-Americans and American Jews.
Reno, who joined Ogilvy PR Worldwide as head of its New
York corporate practice in February, is no longer with the
Silverman, CEO of the WPP Group unit, did not return a call
about Renos departure and the shake-up of the corporate
shifted to Ogilvy following a five-month stint as president
of Text 100s North American operation.
he was in charge of Hill and Knowltons New York office,
and president of GCI Groups Gotham office. Renos
resume also includes chief of Makovskys IR unit, and
managing director of Citigate Communications.
is looking for an internal director to boost communications
and staff. The VoIP company, which brought in Burson-Marsteller
veteran Karen Cleeve as VP-PR communications in July, said
the director/internal comms. post is essentially a new position
with few pre-conceived ideas. The director will
oversee a handful of staffers and report to Cleeve. Arnold
Huberman Associates ([email protected]),
which placed Cleeve, is handling the search.
WANTS RENDON, LINCOLN PROBE.
Dennis Kucinich wants to probe the possible role played
by Rendon Group and Lincoln Group in shaping the news
accounts justifying the war in Iraq.
Ohio Democrat made that demand Aug. 1 following former Secretary
of Defense Donald Rumsfelds testimony at the House
Oversight and Government Reform Committee investigation
into the friendly fire death of Cpl. Pat Tillman.
asked Rumsfeld whether the Pentagon used an outside PR firm
to communicate false information to the public about the
war. He then specifically asked if Rendon was involved.
said he had no knowledge of Rendon devising a press strategy,
but various entities within the Department had
contracts with Rendon.
ex-DOD chief said if there was a press strategy, it
obviously wasnt a very good one.
HIRES TOP AD EXEC.
Kane, an advertising industry veteran, is now at Makovsky
& Co. in New York as executive VP and head of the independent
firms branding + visual communications practice.
a 30-year career, Kane handled campaigns for ExxonMobil,
Anheuser-Busch, Capital One, Motorola and Kraft at McCann-Erickson,
J. Walter Thompson, Young & Rubicam and DDB agencies.
moved to the PR side because thats where the breakthrough
credits PR people with a real understanding of the
new relationship between people and brands.
CERTIFICATION OF PR PROS STUDIED
A 15-member blue
ribbon task force headed by Seattle counselor Bob
Frause is studying a new designation that the PR Society
Frause, former head of the Ethics Board of PRS who is on
the current EB, the current nominating committee, and who
is chair-elect of the College of Fellows, told a leaders
teleconference Aug. 3 that the next step in professional
development is certification of specialized areas
of PR like healthcare, utility PR, and government relations.
PRS has studied
proposals for licensing PR people but concluded licensing
is not feasible, he said.
However, he added,
providing certificates of expertise in various industries
is worth studying and the topic will be taken up with the
19 sections of the Society and its 115 chapters.
(Continued on page
Edition, August 8, 2007, Page 2
EDGES GH FOR GEORGIA PACT.
PR beat GolinHarris and three other interested firms to
guide a potential five-year disaster education campaign
expected pact with the Georgia Emergency Management Agency
is for a campaign to prepare Peach State residents to be
on their own for 72 hours following a natural disaster or
main audiences for the push are parents, people with special
needs, schools and businesses.
state of Florida (floridadisaster.org),
along with the cities of Chicago (alertchicago.org)
and San Francisco (72hours.org,
w/ Burson-Marsteller) have put together similar campaigns.
Ascential, and Conceptualize It Inc. were also listed as
parties interested in the work.
state said the budget will not exceed $150K for the first
year. It is counting on the federal Homeland Security Grant
Program to support the education campaign.
was no incumbent as the effort is a new project for the
PR is based in Atlanta.
NAMED CMO FOR ALLSTATE.
has upped SVP Joan Walker to chief marketing officer, following
the departure of Joe Tripodi for the CMO slot at Coca-Cola.
who adds CMO duties to her role of senior VP, corporate
relations, joined the Northbrook, Ill.-based insurance giant
in 2005 after heading marketing and communications for Qwest
previously headed corporate communications at Ameritech
and had a similar role at Monsanto before the companys
merger with Pharmacia & Upjohn.
left Allstate after nearly four years.
WORK BOTH SIDES OF BARNEYS DEAL.
Verbinnen & Co. is working on behalf of Japans
Fast Retailing Co. as the clothing retailer said it will
acquire Barneys New York in a $900M cash deal.
Frank, Wilkinson Brimmer Katcher is on the job for Barneys
owner Jones Apparel Group.
which was on the block itself last year, is unloading Barneys
after three years amid slumping sales across its units.
other brands include Anne Klein, Gloria Vanderbilt and Jones
New York. It paid $400M for Barneys in 2004.
Sard, president and CEO of SV&C, along with principals
Jim Barron and Jamie Tully are handling U.S. media for FRC.
Joel Frank and director Sharon Stern are working the Jones
account at JFWBK.
owns the Uniqlo apparel chain, along with clothing brands
Theory, Comptoir des Cotonniers and Princesse tam.tam.
FRC seals the deal, Jones would have to pay a $23M fee to
the Dubai governments investment arm Istithmar, which
agreed to acquire Barneys in June but left the door open
for a higher bid, according to the Wall Street Journal.
MAY SELL NAMING RIGHTS TO COS.
University of Iowa College of Public Health may be the first
public college to name a school after a corporation.
of I drew up a press release in June to announce the Wellmark
Blue Cross/Blue Shield Public Health College to mark a $15M
gift from Iowas biggest health insurer.
Des Moines Register reported the naming right was
presented as a win-win situation for Wellmark and
the U of I.
school dropped the plan after research conducted by public
health dean Jim Merchant found the $15M gift to be embarrassingly
small compared to what other colleges received from
instance, Columbia University received $30M for the Joseph
A. Mailman School of Public Health and University of Arizona
got $25M for the Mel and Enid Zuckerman School of Public
Health. U of I was initially looking for a $35M donation.
according to documents released July 30, also found that
naming the college after a company could hurt its future
has withdrawn the offer, but Iowas Board of Regents
is to review college naming policies in September.
DAVIS JOINS PSI.
Davis, a nine-year veteran of ABC News, has joined Public
Strategies Inc.s office in New York.
lawyer by training, Davis handled the networks coverage
of legal issues and was responsible for content on World
News with Charles Gibson, Nightline and
Good Morning America.
to ABC, Davis worked at Akin, Gump, Strauss Hauer and Feld.
She also held Justice Dept and White House Office of Legal
Counsel posts during the Clinton Administration.
is joined by Elie Jacobs in New York. He is a veteran of
Brunswick Group, and former counselor to clients such as
Procter & Gamble, Gillette, AT&T, Excelon, Alltel
PSI has 200 staffers in 15 offices. It is part of WPP Group
HITS ROAD FOR NRDC.
Caplans Caplan Communications handled the Natural
Resources Defense Councils Drive Beyond Oil
Tour to build grassroots support to raise fuel efficiency
standards to 35 mpg.
told ODwyers the Hybrid SUV road show achieved
statewide media coverage in Ohio, which was the latest state
targeted by the NRDC.
Hybrid SUV crew barnstormed across the Buckeye State, stopping
at gas stations, diners, libraries and fairs to urge people
to contact their Congressional reps about voting for the
has posted a photo of the collapsed Minneapolis bridge taken
from the roof of its headquarters that is two blocks away
from the downed structure. Everybody at PSB is safe. The
firm also posted a link to the Red Cross disaster relief
Edition, August 8, 2007, Page 3
PAYS FOR PENGUINS.
Disney Co. could shell out $700M to acquire Club Penguin,
a site aimed at the pre-teen market.
has more than 700K users who pay $5.95 a-month to play games
and interact with other penguins. It attracted more than
4.7M unique visitors in June.
Iger, CEO of Disney, said it's vital for the entertainment
combine to beef up its web offerings because today's kids
are likely to spend more time surfing the web than watching
is initially paying $350 for the acquisition with the rest
of the money geared to performance.
Merrifield, one of the founders of CP, has taken an executive
VP slot in Disney's Internet group.
FT SEEKS PARTNER.
The Financial Times
is looking for a media partner in the wake of News Corp.'s
$5B takeover of Dow Jones & Co. and its crown jewel,
Wall Street Journal.
Marjorie Scardino, CEO
of Pearson, which owns FT, told reporters in London that
the company is "talking to all sorts of people."
General Electric, parent
of NBC Universal, was one of those parties. GE and Pearson
discussed making a joint bid for DJ&C.
FT has a circulation of
450K. Its profit doubled to $20M during the first-half.
Scardino said FT targets
business leaders and politicians, while the WSJ is more
MANHATTAN MEDIA BUYS NY PRESS.
Manhattan Media has purchased
New York Press, a free weekly, from Denver-based
Avalon Equity Fund.
NYP was launched in `89
to compete with the Village Voice as the alternative
paper for NYC. Circulation is just over the 100K mark.
MM publishes Our Town,
West Side Spirit, Chelsea Clinton News and
Westsider. It also owns New York Family and
WALES SLATES RUN AT GOOGLE.
Jimmy Wales, founder of
Wikipedia, plans to launch a community-based search engine
to compete with Google and Yahoo!
His Wikia recently acquired
Grub, a web crawling system, that would serve as the basis
of the new search engine. Wales would depend on volunteers
to edit searches.
Wales told Reuters that
he sees a chance to "change the balance of power from
the search companies to the publishers."
NYT NEWSROOM GETS CHILLY REVIEW.
The New York Times
was more determined to make a "mark on the skyline"
than developing a newsroom for the 21st century, Paul Goldberger,
NYT's former architecture critic, writes in the Aug. 6 New
The new 52-story Eighth
Ave. headquarters tower of metal and glass has a "tensile
elegance that sets it apart from every other skyscraper
in Manhattan," notes Goldberger.
The critic faults the
NYT Co. for "a failure of nerve when it came to the
interior." Reporters and editors are encased in a "four-story
glass wing behind the tower."
The newsroom "feels
enormous and austere, with a kind of corporate coolness."
Nothing brings to mind the "amiable rambunctiousness
of an old-style newsroom."
Goldberger writes of a
"sea of cubicles portioned by wood-veneer cabinets."
The sleekness has "brought a certain chill."
He contrasts the NYT newsroom
with Bloomberg's two-year-old headquarters on Lexington
While the NYT's newsroom
is an "unadventurous space hidden within an architecturally
important building, Bloomberg is the opposite: a dazzling
work environment tucked inside a refined but conventional
Staffers are closely bunched
together and surrounded by large flat screens that relay
news market data and other information.
The newsroom has the "energy
of a trading floor and the buzz of newsrooms of old,"
according to Goldberger.
GH: DIGITAL MEDIA COME OF
GolinHarris decrees the
"trial is over" for digital media, according to
findings in its "Trusted Media Index."
can no longer be regarded as 'icing on the cake' and should
be viewed as "foundational media strategies,"
says an accompanying commentary by Jeff Beringer, VP of
Dialogue, GH's integrated media team.
media channels" score higher trust ratings than radio,
newspapers, TV and magazines.
The PR firm finds that
trust in mainstream is "primarily based on habit."
Those information sources are "reliable, dependable,
easy to use and consistent."
Web-based media are on
the rise because they offer "fresh insights and an
alternative point of view to MSM outlets."
Direct experience and
word of mouth are the most trusted info sources. Blogs and
social networks are the least trusted.
Consumers who trust social
media the most are less likely to trust MSM. The survey
finds the opposite also holds true, which leads the Interpublic
unit to counsel clients of the need to develop campaigns
to reach both social and traditional media.
the Hispanic news and media company, has created
a separate company for its online endeavors, ImpreMedia
Arturo Duran, former president
of interactive for Canwest Mediaworks, was named CEO of
the new company.
Mary Zerafa, who had been
GM of ImpreMedia's digital efforts for the last year, becomes
VP of strategy. Duran was VP of multicultural for AOL and
VP of marketing and interactive content for AOL Canada.
Impre's properties include
El Diario, La Prensa, Hoy Nueva York
and La Opinion.
news continued on next page)
Edition, August 8, 2007, Page 4
PITCHES AVE MARIA.
Robert Falls & Co. handles Ave Maria University, which
was the subject of an extensive Aug. 1 USA Today
school is moving this fall from a temporary home in Naples
to the town of Ave Maria, which is being built to support
Domino's Pizza CEO Tom Monaghan poured more than $200M to
establish the school that bills itself as the "first
new Catholic university in the U.S. in 40 years."
selling Domino's in `98, Monaghan dedicated his life to
"getting people in heaven."
envisions Ave Maria as a potential "Catholic Ivy"
that will eventually enroll 5,500 students and boast of
a Division I sports program. The Florida school will have
450 students in the fall.
Today notes that Monaghan has many critics who criticize
his social conservative ways, and tight control over the
Falls handles media relations for Ave Maria and arranges
are required to wear a press pass while on campus and are
urged to respect the privacy of facility, staff and students.
DIES AT 71.
Snyder, who hosted the NBC's "Tomorrow" show following
Johnny Carson's "Tonight Show" from `73 to `82,
died July 29 from leukemia.
ground-breaking program aired in a slot that traditionally
either ran re-runs or was "dark."
casual style and provocative guests such as John Lennon,
Charlie Manson and Johnny Rotten made the show a hit among
chain-smoking Snyder, according to a report on Bloomberg,
provided some of the "strangest and most-compelling
moments in television history."
success paved the way for a new-generation of late-night
hosts like David Letterman, whose show replaced Snyder's.
TV GOES ON AUCTION BLOCK.
Yes Network, the cable network that features New York Yankees
baseball and New Jersey Nets basketball games, is on the
auction block, according to Fortune.
is owned by Goldman Sachs, the Yankees and Ray Chambers,
former owner of the Nets, a team that is relocating to Brooklyn.
cable network is the highest-rated regional sports network
in the U.S.
president Randy Levine says the network is not for sale,
but admits there has been some "testing of the waters."
Gerry Cardinale, however, told Fortune that Yes is "being
shopped" to a "limited universe of quality buyers."
bidders include Verizon, News Corp., Comcast and Cablevision.
The price could be as high as $3.5B.
SELLS, SAY EPPS MEMBERS.
dominates the TV, advertising and now the question begs
of PR pros, where do we draw the line?
can "Desperate Housewives" or "Baywatch"
not be about more than seeing good-looking people in extra-marital
affairs or the newest swim suits?
Vegas has made a big splash in dropping its family-fun themes
to play up topless waitresses and adult entertainment at
its new casinos, pools and spas. So ODwyers
couldn't resist asking Entertainment Publicists Professional
Society members at a summer mixer about their view of Las
Vegas' sexy image.
"Who are we to draw the line when it comes to sex sells
in advertising or publicity," said Cynthia King, of
Cal-State Fullerton's Center for Entertainment and Tourism
Studies. "You have to look at community standards to
determine what's appropriate for what audience. Las Vegas'
family angle didn't work, given the historical nature of
the town. It appears Las Vegas is going back to its roots."
"Sex sells very well," said author Kim Connet,
who is promoting her book, Sex Secrets of America in Asia.
"The book's title really helps sales."
"It definitely works," said Molly Capenella of
MarketWire. "We live in a much more visual PR and marketing
culture than ever before. If it has to be 'sex sells,' then
I'm all for it."
"Our biggest headline is 'Mysterious Sexy' so I think
sex sells is a good thing," said Courtney Jackson,
publicist for fashion designer Yves Castaldi. "We have
incorporated sexy with classy, so there's nothing trashy
anymore, but rather mysterious, sleek and elegant."
really do think that you're not going to appeal to the younger
pop generation without someone that looks young and hot,
someone they look up to," added Morgan Olson, who also
promotes the designer.
"Las Vegas is taking on more show-type, adult-type
of entertainment," said Ron Carter, The Carter Agency
in Pasadena. "Ten or twenty years ago you wouldn't
see Celine Dion, Prince or Tony Braxton in Las Vegas, but
now they're there.
Vegas used to known for the 'has-beens' and the few entertainers
who meant anything to anybody. Because the city has taken
on a whole new persona, Las Vegas is not the armpit of entertainment
should be able to take their kids to Vegas, but that's not
happening anymore. The city is growing so fast, and has
big developers that don't build kid-friendly projects. They
are putting up hotels for people who will spend a lot of
"I think it is a positive direction for Las Vegas,"
said Lucia Singer, Berman Singer Public Relations. "People
always think sexy is cool, and they will also get people
to visit to see how they are trying to promote themselves
under the new sex appeals."
been promoted to managing editor of Scouting magazine,
published by the Boy Scouts of America in Irving, Tex. The
pub counts a national circulation of one million. Daniels
was executive editor.
Edition, August 8,
2007, Page 5
OF PR FIRMS
VS. SV IN HOSTILE VENTANA BID.
Group is squared off against Sard Verbinnen & Co. in
the PR fight over Roche's attempted takeover of Ventana
New York office is handling U.S. media for the Swiss drug
maker Roche, which has extended the deadline for its $3
billion unsolicited offer by more than a month.
Ariz.-based Ventana, which makes medical diagnostic tests,
meanwhile has engaged Sard Verbinnen and proxy solicitation
firm Innisfree to fend off the takeover attempt.
issued a statement for Ventana's board last week after Roche
extended its deadline calling Roche's overture "wholly
inadequate" and recommended shareholders rebuff Roche's
stock is trading above $83 having risen 60 percent since
the takeover was initiated when its stock was just under
BREMER OPENS LONDON FOR SPARK.
San Francisco-based Spark
PR, which generated $5M in `06 fees, has opened in London.
Rachel Bremer heads the unit that is called SPR Europe.
Eight-year old Spark already
serves European companies such as FON, Index Ventures, MOO,
Viagogo and Openads.
The U.K outpost, according
to Bremer, gives the firm a "front row seat to the
technical innovation coming out of Europe." Her first
job is to "build out" SPR Europe's team in London.
SPR also added Tim Smith, an Outcast Communications veteran,
to the executive line-up. He is senior managing director.
IMRE BOOSTS DIGITAL OFFERINGS.
Baltimore-based Imre Communications
has acquired online marketing firm MDV Communications to
expand its digital practice. Imre adds five staffers, including
founder Marci De Vries as a VP.
The firm, which counts
58 staffers after the deal, said De Vries will head Imre
Digital with her team moving into Imres offices within
President Dave Imre said
digital communications is no longer a nice-to-have;
its a must-have piece of marketing. He said
the firm made the acquisition because it wanted to offer
more robust digital services like SEO, blog strategy, web
design, and online data analysis.
Communications, Mission Viejo, Calif., has set up
a digital marketing group with the addition of digital media
execs Marcus Meazzo and Mike Duarte. ...New
Venture Communications, San Mateo, Calif., has set
up a Washington, D.C., office under the direction of Robin
Bectel, director of comms. for the North American Insulation
Manufacturers Assn. Info: newventurecom.com
...Hill & Knowlton
has aligned with London-based enterprise software company
Cogenz Limited, which was incubated by the firm
before Cogenz received outside funding. H&K will provide
details of its social bookmarking service to clients.
Morris+King Company, New York/Glam Media, womens
web media property, for PR targeting advertisers, independent
publishers, media content owners and syndicates.
Consultants|PR, New York/The Elations Company, for
its upcoming Elations joint supplement beverage, slated
for a September launch. PCs Seattle office leads the
team with an assist by Dallas and New York. The account
was awarded following a competitive pitch process.
Communications, New York/RCHN Community Health Foundation,
not-for-profit, for comms., including web development, media
relations, and training.
Chip PR, South Salem, N.Y./Horizon Wealth Management,
for media relations and PR.
Partners, Stamford, Conn./XMI, mens and boys
apparel and accessories, for PR.
+ Associates, Cranford, N.J./Amper, Politziner &
Mattia, CPA firm; CareOne, rehabilitation and long-term
care; Mohawk Intl, an expansion of the firms
work for carpet maker The Mohawk Group, and MoodyNolan,
design and engineering firm.
Mower and Associates, Syracuse, N.Y./Hand Held Products,
image-based data collection, for PR, adding on its direct
marketing and advertising duties.
Tamney Cross, Wayne, Pa./PhotoMedex, as AOR for PR
for its XTRAC Excimer Laser System. Lippert/Heilshorn &
Associates continues to handle IR and financial comms.
Matters, Hollywood, Fla./E2 Labs, home theater console
developer, as AOR for PR.
A. Mayer PR, New Orleans/Stiletto Brands, spirits
importer, as AOR. The company, which is planning the launch
of the Russian spirit Stiletto Vodka in September, is based
Allen Design, Elkhart, Ill./Fifth Gear, towing components
maker formerly known as Quest Technologies, for advertising,
design, marketing communications, and PR.
PR, Phoenix, Ariz./iLinc Communications, web conferencing
software, as AOR.
PR, Dallas/Cistera Networks, enterprise application
platforms and engines for IP communications, as AOR.
PR, Los Angeles/Bowers & Wilkins, home theater
and stereo systems, for launch of an iPod speaker system;
JLF/lone meadow, green design, for PR, and Portera, antique
door maker, for launch of a Pasadena showroom.
Media, Los Angeles/Sacrifice for Freedom, group selling
a coin and sculpture as memorials for fallen U.S. soldiers,
for PR, media relations and marketing, and Mirezo, a website
that allows users to light a candle in a live broadcast
from the Holy Annunciation church in Nazareth.
Edition, August 8, 2007, Page 6
said it has reached an agreement to acquire social and multimedia
press release network Press Release News Network.
PRNN manages about 150 domains and hundreds of subdomains
for U.S. metropolitan regions and international cities with
populations above 100K. It also claims to be the exclusive
press release outlet for Second Life and relies heavily
on search engine optimization technology in issuing news.
key selling point for PRNN, which advertises dissemination
services starting at $99, is its ability to provide an archived
record of releases online backed by SEO technology so they
can be accessed via web search.
Kevin Dill is slated to join Marketwire as product manager
for MWs social and multimedia products, reporting
to SVP Thom Brodeur.
has a channel on iTunes which includes all releases, and
also offers a release development tool and tracking service.
ADMEDIA COUNSELS INTERACTIVE
Admedia Partners was an
advisor to two recent interactive marketing deals.
The firm counseled iCrossing
in its July 30 acquisition of web development agency Proxicom.
The deal makes iCrossing the largest independent interactive
agency with net revenue in the $100M range, according to
The firm also represented
interactive marketing agency Refinery in its acquisition
by WPPs G2 Worldwide.
ASIAN NEWSWIRE IN CONTENT
U.S. Asian Newswire has
aligned with global content provider Pyramid Media Group,
which focuses on the travel, business and aerospace markets.
USAN said it will provide
news, information and press release content alongside content
The newswire said it also
has added RSS feeds to its news dissemination services across
Pyramid was established
in New York in 1992 with the merger of Pyramid Graphics
& Publishing and Pyramid Productions. it opened its
first Internet site in 1995 and acquired Air Travel Media
INSIGHTEXPRESS BOOSTS SALES
Online market research
company InsightExpress has added four executives to its
media measurement group.
Nancy Dillon and Janett
Haas have joined as senior A/Es focused on the San Francisco
and Los Angeles markets for the group, which has services
for measuring online and emerging media.
Dillon was a sales director
for Nielsen/Net Ratings and former account manager at DoubleClick.
Haas was L.A. sales director for Forbes.com and ex-associate
publisher at Ziff Davis Media.
IE has also added Alicia
Allijan and Leslie Newburn as A/Es. Allijan was with ValueClick
and Newburn was research manager for Fox Interactive Media.
Harris, VP of media relations at Ketchum, to Allison
& Partners, New York, as senior VP of media relations
and brand integration. He was previously at Ketchum spin-off
Emanate and Hunter PR.
Willinsky, formerly of State Street Corp. and Scwartz
Comms., to Schneider Associates, Boston, as a senior A/E
in the firms corporate group.
Monroe, who ran his own firm, K M Comms. in Washington,
D.C., to Business Roundtable, as director of comms. He was
previously with Ketchum and Ruder Finn, and served on the
staff of Sen. David Durenberger (R-Minn.).
Rabinovich, former Israeli ambassador to the U.S.,
has joined Washington, D.C.-based APCO Worldwide's international
advisory council. Rabinovich has just wrapped up a second
term as president of Tel Aviv University. Previously, he
was Israel's chief negotiator with Syria under the Rabin
Government, and represented his country here from 93
Sharpe, former head of IR for Comsat Corp., to Mobile
Satellite Ventures, Reston, Va., as VP of IR and corporate
Donahue, principal, Matlock Advertising & PR,
to CompuCredit Corp., Atlanta, as director of corporate
comms. He was formerly director of corporate comms. for
Delta Air Lines.
Wailes, VP and director of media relations and editorial
services at The Bounce Agency, to Erwin-Penland, Greenville,
S.C., as associate director of PR. Wailes is a veteran of
Edelman, Ketchum, HWH PR and Powell Tate.
Kunde, VP of legislative and economic affairs for
the Intl Dairy Foods Assn., to Darden Restaurants,
Orlando, as VP of government relations. He was previously
VP of govt and state affairs for the Grocery Manufacturers
Eisen, founder of an investment newsletter and former
client service manager at Raymond James Financial Services,
to The Investor Relations Co., Chicago, as a VP. TIRC chairman
Woody Wallace said Eisen will help the firm create web-based
products and services.
Braxston, who has handled PR in-house at Dell and
Nortel Networks, to Ketchum, San Francisco, as one of four
new VPs. Sara Gottman,
formerly of LeapFrog Enterprises, Michele
Lanza, and executive recruiter for Patch & Associates
(and former Ketchum staffer), and Annie
Su, research director for Ipsos ASI, are the others.
Gottman handles brand clients, Lanza will tackle recruiting,
and Su heads research, all for Ketchum West.
Haber to managing director and Janene Ferrara to
senior VP in Marina Maher Communications New York-based
media connections practice.
Chencharick to president and COO, G. Temple Associates,
Wixom, Mich. She joined the ad/PR firm in 1999 as a partner,
VP and creative director. Former president Ron Curcuru is
Edition, August 8, 2007, Page 7
from pg. 1)
He told the leadership
teleconference that six months of study will be needed on
the proposal and that 15 members are working on it including
CEO Rhoda Weiss, CEO-elect Jeff Julin, director Gerard Corbett,
counselor Patrice Tanaka, and Mary Graybill, 2006 chair
of the Universal Accreditation Board.
Frause was reached by
cell phone Aug. 3 but hung up the phone. An e-mail to him
was not answered. One question would be whether a member
has to be APR before becoming certified.
PRS has a formal boycott
against the press in which board members, officers and staff
are forbidden to answer questions from the press. CEO Rhoda
Weiss is the only authorized spokesperson for the Society.
This was confirmed by
Linda Cohen of the Caliber Group, Tucson, who refused to
discuss the resignation from the EB last week of Rick French
of French/West/Vaughan. She said she was not allowed to
talk to the press on any PRS matter.
for APR Exam
Participation by members
of PRS and eight other PR groups in the exam of the Universal
Accreditation Board has been low. The first two years and
11 months of the new exam, which took four years to create
at a cost of $250,000 and which was three years old as of
June 30, 2007, resulted in 367 new PRS APRs or about 123
yearly. The previous test resulted in an average of more
than 300 new PRS APRs yearly. After 42 years of APR, which
was started in 1965, there are now fewer than 4,000 APRs
among the 21,937 members.
PRS had 19,600 members
in 1998, for a growth of 2,337 members in nine years or
about 1.3% yearly. Two members of the UAB have
never sent anyone to the examthe Agricultural Relations
Council and the Religion Communicators Council.
Two others sent one person
each to the exam in three yearsthe Texas PR Assn.
and the PR Assn. of Puerto Rico.
With at least 20,000 PR
people eligible for the exam, participation by taking the
Readiness Review or the exam itself is less than two percent
Marisa Vallbona of Cim
Inc., La Jolla, Calif., chair of the UAB, told the teleconference
that applications are up 8.4% to 219 from last year, Readiness
Reviews are up 27% and the number of those taking the computer
exam is up 59%.
really, really good, she said. Pass rate is about
The UAB has created an
APR study guide of 153 pages to help those interested in
To help those who have
a fear of taking the test, said Vallbona, an online demonstration
of questions on the exam is now available at www.praccreditation.org.
An interested person gets 20-45 minutes to answer sample
questions while a clock runs, she said.
Only members of one of
the groups can take the exam. APR status is lost unless
annual dues are paid to one of the groups and $40 every
three years to PRS accompanied by a list of articles and
books read to show evidence of professional development.
Heads Online PR Journal
Prof. Donald Wright of
the College of Communication of Boston University is supervising
a new online PR Journal sponsored by PRS which
will carry scholarly works on PR. Wright told the teleconference
that it can take years for professors to get their articles
published and the new online PR Journal will make it possible
for them to considerably shorten this.
A panel of scholars and
practitioners is being formed to review works proposed for
the online journal.
The Leadership call that
started at 11a.m. Aug. 2 had an agenda of 16 speakers plus
They spoke without interruption
from any callers to 12:10 p.m. when four questions were
placed by listeners. The questions were about the online
PR Journal and tools on the PRS website. In
past years, leaders would talk for a half hour and leave
a half hour for questions.
Bill Murray, COO who joined
PRS on Jan. 22, said he has experienced an exciting
six months in his new job and urged PRS leaders to contact
me any time.
Phil Bonaventura, the
new CFO, said revenues in the first half were $5.6 million,
resulting in a surplus over expenses of $391,000.
Early Sign-ups for Conference
The annual conference
Oct. 20-23 in Philadelphia has drawn a record
242 full registrations thus far, the teleconference was
told. Member rate before Sept. 7 is $1,075 and $1,275 after
that. About 4% of members attend an annual conference, according
to 2005 chair Judith Phair. About 25% of attendees are non-members.
More than 100 sessions featuring 200 speakers are scheduled.
Thirty-five or more PRS staffers usually attend a conference.
Brad Rye, Assembly task
force chair, said the list of delegates is still being prepared.
The names of the 250 or
so chapter delegates are not usually revealed to the general
membership until about one month before the Assembly. A
member wishing to express an opinion to the delegates would
have to send them individual e-mails. No e-mail address
book is provided by PRS.
The conference program
notes that PRS and its Assembly will be meeting in the
birthplace of American democracy. Since 1973, about
80% of the membership has been barred from seeking national
office. That privilege has been reserved for APRs. There
has been no mention by leaders this year of changing this
Speakers at the conference
include Tim Russert of Meet the Press; actress
Mia Farrow, who is noted for her humanitarian efforts, and
Brian Tierney, a member of PRS who once headed Brian Tierney
& Assocs. in Philadelphia (now part of Interpublic).
He is CEO of Philadelphia Media Holdings and publisher of
the Philadelphia Inquirer and Philadelphia Daily
Michael Cherenson of Success
Communications Group, Parsippany, N.J., has been nominated
as chair-elect of the Society, besting Anthony DAngelo
of United Technologies Carrier Unit. Cherenson moves
up to chair-elect from secretary, skipping the position
of treasurer. The nomination for treasurer went to Rosanna
Fiske of Florida International University.
Edition, August 8, 2007,
pursuit of a new form of "accreditation" ("certification"
in specialized areas) by the PR Society (page one) is a
case of the academic community catching up with a 20-year-old
O'Dwyer Co. since 1990 has been ranking PR firms by their
fees in areas such as healthcare, tech, financial, beauty/fashion,
travel, etc. Proofs include lists of accounts, top pages
of tax returns, W-3s, etc.
educators are on the task force of 15 headed by Seattle
counselor Bob Frause-Gail Baker, Univ. of Nebraska; Steve
Grant, Johns Hopkins; Fred Lash, George Washington; Jerry
Swerling, USC; Susan Walton, Brigham Young, and Patricia
firms in 2006 reported to O'Dwyer a record 501 dollar figures
in 11 categories supported by documentation.
is definitely the path that PR pros should take. Norman
Mineta, vice chairman of Hill & Knowlton and former
Secretary of Commerce, wrote in the Winter Strategist
of PRS that his "greatest fear" is that PR will
be populated by "communications majors who never developed
expertise in an industry or economic sector." He wondered
"if our colleges are adequately preparing young people
for this profession
We wonder about Frause taking
a leadership role in this issue.
His firm, the Frause Group,
has never taken part in the O'Dwyer general or specialized
rankings. He listed 65 clients for the 2006 O'Dwyer's
Directory of PR Firms but gave none for the 2007 edition.
Frause played a key role
in one of the biggest decisions ever made by PRS and one
that (typically) was not run by the members-the abolition
in 1999 of the Ethics Code that had stood for 50 years.
The issue that broke the
code was charges by the EIFS construction industry that
Lee Duffey Assocs., headed by 1999 PRS treasurer Lee Duffey,
was conducting an unethical negative PR campaign against
EIFS paid for by competing building materials.
The PRS code only said
members had to be "prepared" to reveal clients
and not actually reveal them. Rather than strengthen the
code and make client identification mandatory, Frause wrote
a 12-page report saying the code was unenforceable. The
code was ditched and a new one created sans enforcement
This infuriated corporate
members who felt agency ethics were below corporate ethics.
James Simon, SVP of Cardinal
Health, said the new code was a "sellout to marcom"
because it called PR pros "advocates" but also
claimed they provide "accurate and truthful information."
Advocates are "salespeople
and not educators nor in the business of dispensing information,"
he said. Alison Karam of PRS/Connecticut Valley, polled
her chapter and found members wanted to keep the old code
by a 2-1 margin.
The abandonment of the
old code helped drive corporate members from the Society.
of the speakers at the PRS conference in Philadelphia Oct.
23 is Brian Tierney, publisher of the Philadelphia
Inquirer and Philadelphia Daily News and an unaccredited
member of PRS. Do we have an earful for him! PRS is trailing
into the "the birthplace of democracy" (a phrase
from the PRS program itself) with a carload of undemocratic
practices including the fact that Tierney, as a non-APR,
is banned from running for the national board of PRS. So
have more than 80% of the members since 1973. PRS leadership
shows no interest in changing this rule that makes Tierney
and others second-class members of PRS.
most flagrant violation of democratic principles is the
Assembly of PRS, supposedly the body that represents
the membership. Delegates are not allowed to know who their
fellow delegates are until about a month before the meeting.
This virtually eliminates interaction among the delegates
and blocks rank-and-file members from contacting the delegates.
When the list is finally published, there's no easy way
for members to contact them. PRS staff and leaders refuse
to provide an e-mail address book.
anti-democratic practice of PRS is its current press and
member boycott. Leaders refuse to provide the press or members
the transcripts of the 2005-06 Assemblies (which they formerly
did); the salary of new COO Bill Murray (although this is
required under IRS rules), and, among many other things,
refuse to poll members on whether they want a return of
their printed 1,000-page directory that had much valuable
information. The decision to suspend the directory was made
undemocratically-without any input from members. Leaders
and staff are currently refusing to answer any press questions
about PRS itself including its finances. The "Ethics
Board" has told reporters it is not allowed to speak
speakers talked non-stop for an hour and ten minutes at
the a.m. Aug. 3 teleconference of PRS but conspicuously
absent was VP-PR Janet Troy. This shows how little PR is
valued in its own house. She should have been among the
first speakers. Another indication: PR manager Cedric Bess,
who left in March, has yet to be replaced
disturbing thought is that PR's low standing at PRS
is what its standing is at most organizations
PRS staff will not allow any senior members to work
at h.q. although doctor, lawyer and CPA groups have many
of their own professionals on staff
COO Bill Murray spoke briefly at last weeks
teleconference, his constricted voice breaking up as though
he were short of breath. He should discuss this because
he seems to be nervous in speaking before a group.
The COO search committee
was headed by Debra Miller and included Karla Voss, Dave
Rickey, Grace Leong, Ellen Shedlarz and Pender McCarter.
The committee had asked if the new COO should be "visionary,"
a "charismatic leader," and an "accomplished
speaker" (3/22/06 NL).