The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, August 15, 2007, Page 1
HEALTH SYSTEM SEEKS PR HELP.
Santa Clara Valley Health & Hospital System, based in
San Jose, has issued an RFP for a firm to aid its risk communications,
outreach and web branding for up to three years.
four-part System, which includes the 574-bed hospital Santa
Clara Medical Center that served nearly 700,000 patients
last year and is affiliated with Stanford University's medical
school, wants to enhance its public image, attract more
patients and re-write its communications plan for an emergency
event. Internal communications is also a part of the mix.
new five-story medical and cancer center is planned for
opening in 2008.
Joy Alexiou, public information officer for the System (408/885-4164),
is overseeing the RFP and will be the main point of contact
for the resulting contract.
are due Aug. 22.
TAYLOR TAKES OVER FOR MURPHY.
Roxanne Taylor has succeeded
Jim Murphy as chief marketing and communications officer
at Accenture, the $20B consulting, technology and outsourcing
The 51-year-old Taylor
managed corporate PR at Accenture for the past eight years.
She held posts at Citicorp and Credit Suisse.
Murphy joined Accenture
in `93 after heading Burson-Marsteller's Americas operation.
Earlier, he worked at Owens-Corning Fiberglas, Beatrice
and Merrill Lynch.
He spearheaded the `00-`01
effort to reposition and rebrand Andersen Consulting as
Murphy also served as
chief of the Arthur Page Society and chair of the PR Coalition,
the group formed to advise the State Dept. on public diplomacy.
R&C WRITES PR PLAN FOR
Rogers & Cowan has
been tapped to handle North American PR for Montblanc, the
high-end pen and jewelry brand, following an RFP process.
Fran Curtis, EVP in R&C's
New York office, heads the account. The firm, as "agency
of record," said it will guide media relations, ambassador
training and event management as Montblanc prepares several
product launches and events.
The company, which marked
100 years in 2006, will also highlight timepiece and jewelry
collections, as well as its well-known writing instruments.
Montblanc North America
has worked with Robert Marston Associates and C&M Media
in the past.
IPG DOUBLES NET.
Interpublic reported that
second-quarter net income more than doubled to $137M on
an eight percent rise in revenues to $1.7B.
IPG remained in the black
for the first-half, earning $11M compared to a $105M year
ago loss. Revenues were up five percent to $3B.
IPG CEO Michael Roth called
the results encouraging and believes they should validate
our belief that we have the company on the right track.
Roth warned the recent
client reversals and accelerating changes in the industry
represent challenges to the firms turnaround plan.
IPG lost some key Johnson
& Johnson brands in July.
SAYLOR EXITS SITRICK.
Mark Saylor, who was senior
editor at the Los Angeles Times, has exited Sitrick
& Co. to set up his own shop.
Saylor Co. is to deal
with litigation support, international, technology, entertainment
and business issues.
Saylor believes his 20-plus
years of newspaper experience provided a natural preparation
for crisis PR work, according to his e-mail announcing
the new shop.
He was senior business
editor for technology and entertainment, California political
editor, and city editor in San Diego for the LAT. He also
worked at the San Jose Mercury News and Arkansas
He called working with
Michael Sitrick a great opportunity, and expects
to collaborate with S&C on some projects. Saylor joined
S&C in 05.
PRS NOMCOM REJECTS NEILL OF
Marlene Neill, comms.
relations specialist for Waco, Tex., an M.A. candidate at
the University of Missouri School of Journalism, and the
only person to seek nomination on the PRS board as director
from the Southwest, has been rejected by the nominating
committee. The nomcom, which had been unable to find a nominee
fo rthe Southeast district by the June 11 deadline, said
that anyone seeking to represent the Southwest district
must now collect at least 25 signatures of 2007 Assembly
delegates in order to run for the office.
Deadline for sending them
to h.q. is Sept. 20.
The nomcom this week picked
Philip Tate, VP of the Luquire George Andrews ad/PR firm
of Charlotte, as nominee for the Southeast district.
He was chosen over
Ray Crockett, director of communications of Coca-Cola North
America; Keith Hayes, direc-
(Continued on page
Edition, August 15, 2007, Page 2
BEGINS FOR BEIJING GAMES.
Without Borders is keying on the one-year countdown to the
beginning of the Beijing Olympics to promote its campaign
to improve human rights conditions and freedom of expression
Games will officially kick off next Aug. 8. Chinas
Government has about 100 journalists and cyber-dissidents
held a protest in Beijing on Aug. 6 in which police rounded
up protestors who unfurled a poster that depicted the Olympic
rings as handcuffs. There were demonstrations in Paris,
New York and Montreal.
press freedom group also had op-ed pieces published in Canada,
France, U.K., Austria, Spain and Brazil.
and Knowlton handles the Beijing Olympics.
International, meanwhile, released a report on Aug. 7 that
accuses China of failing to deliver on its promise to improve
civil liberties, a vow made seven years ago to win the Games.
Kahn, secretary-general of the group, said time is
running out for the Chinese Government to fulfill its promise
of promoting human rights as part of the Olympics legacy.
her statement, Kahn warned that unless Chinese authorities
adopt urgent measures to stop human rights violations
over the coming year, they risk tarnishing the image of
China and the legacy of the Beijing Olympics.
has warned about the dangers of politicizing the Olympics.
Presidential candidate Bill Richardson has called for a
boycott of the Games because of Chinese involvement in Darfur.
via PetroChina, is the largest investor in Sudans
energy market. Activist groups have dubbed the impending
Olympics the Genocide Games.
DITTUS, STRATEGY XXI WORK
Foreign Tire Sales, the
New Jersey tire importer recalling 255K Chinese-made steel-belted
radials, has brought in New York-based Strategy XXI to handle
the media attention stemming from the high-profile pullback.
The tires, produced for
pickup trucks and SUVs from 2004-06, have been linked to
two deaths in a rollover accident. FTS said the treads may
separate because of a manufacturing defect.
Andrew Frank and Dan Fleshler
in Strategy XXIs New York office are speaking for
FTS, which has claimed its Chinese supplier changed the
design without FTS knowledge.
The Chinese manufacturer,
Hangzhou Zhongce Rubber, meanwhile, is using Dittus Communications
in Washington, D.C., to make its case that its tires are
safe. The company said through Dittus that it is cooperating
with the National Highway Transportation Safety Administration
to prove that its tires are reliable.
HZR takes the allegations
made by Foreign Tire Sales very seriously, HZR said
in a statement.
The recalled tires were
sold by FTS under the Westlake, Compass and YKS brands.
JFWBK IS IR ON STEROIDS.
Joele Frank, Wilkinson
Brimmer Katcher head Joele Frank described the work of her
firm as investor relations on steroids in an
interview published by The Deal.
Frank, whose firm specializes
in corporate defense, said deal PR firms can
be more upfront with a CEO facing a crisis or M&A situation.
She doubts an internal IR person would tell the CEO thats
the worst answer Ive ever heard.
Frank believes aggressiveness
from investors such as Carl Icahn has emboldened other activists.
That, in her mind, has
bolstered the image of deal PR firms. What happened
in M&A is that bankers learned that they cant
get deals done unless they have good PR, she told
The former Ogilvy PR Worldwide,
and Abernathy MacGregor Group veteran always counsels clients
to return calls from hedge funds, but a potential target
doesnt have to give the fund manager all the
info that he wants.
If a fund manager calls
numerous times during the day, Frank recommends telling
the caller the company has doctors hours,
only a certain amount of time to deal with info requests.
F-H GOES TO THE DOGS.
established an animal care practice to offer PR for companies
that market products to vets and consumers because people
love their animals from guppies, and geckoes to dogs, cats
and horses, according to Dave Senay, CEO and dog owner.
Senay noted on his blog
that the $41B industry is growing at a five percent clip.
Thats fueled in part by new categories, such as pet
travel and lodging.
The animal group is co-chaired
by Doug Bell, general manager of the Cleveland office; Catherine
Haskins, senior VP in Kansas City, and Annette Locher, managing
director in Frankfurt.
There is an issues management
and PA component to the practice since animals and humans
share health issues such as obesity and social anxiety.
F-H also will counsel animal health clients about dealing
with research and regulatory issues.
The K.C. office sits in
the middle of Animal Health Corridor, the region
with the greatest concentration of animal health organizations.
The new unit launches
with 35 staffers
ZANNEL TAPS CARRYON.
Mobile social networking
platform Zannel has replaced Concept Communication with
There was no formal RFP
but Zannel reached out to a few firms before going with
Zannel, which stands for
zillions of channels, allows users to share
videos and photos with their mobile phones across its network.
Adam Zbar, CEO of Zannel,
cited CarryOns experience in the mobile space as a
key factor in the move. CarryOn has worked with Yahoo Mobile
and Mobile ESPN. Liz Gengl, senior VP for CarryOn, heads
the Zannel account out of Los Angeles.
Edition, August 15, 2007, Page 3
OLYMPIC SPONSORS NOT ENOUGH.
sponsorships of the Olympic Games alone won't get consumers
to buy a product, according to a study by New York-based
PR firm Taylor.
firm, which surveyed 1,000 adults via its research unit,
said 60 percent of respondents saw no difference in the
likelihood to purchase a company's product or service based
on an Olympic affiliation.
Motors said last week that it decided not to renew its 10-year
U.S. Olympic Committee sponsorship when its contract ends
after 2008. The move came after the automaker said it evaluated
the return on its advertising investment.
also found that interest in the Games wanes when they are
held outside of the U.S.
said they are twice as likely to watch if the Games are
72 percent said they would also be using some form of digital
media like a PC or mobile device while watching the Games
to access more information. Taylor also found that those
watching the Games do so mostly with their families at home.
findings revealed that sponsorship alone will not drive
brand performance and consumer purchase," said Mark
Beal, managing partner at the firm.
activating sponsorship programs
will have to be aggressive
and strategic to engage and connect with consumers in a
STOCK TABLE COVERAGE CONTINUES
The decade-long decline
in newspapers printing stock market tables continues, according
to a new study, with virtually no major papers offering
a complete listing of stocks and without any boon to editorial
The Donald W. Reynolds
National Center for Business Journalism at Arizona State
Univ. reports that about three-fourths of business editors
said their papers had cut back "considerably"
on stock listings and that those cuts have not resulted
in more editorial coverage.
About three-quarters of
U.S. newspapers now offer a page or less of business news,
the study found, including stock tables. Even among larger
papers, business coverage is relatively scant. Two-thirds
of the large-circulation dailies publish six or fewer pages
of business news, often including a full-page ad.
The cutbacks have also
fueled complaints. Seven of every eight biz editors got
"a lot of complaints" about the cuts. Some put
back stock tables, while others directed readers online
for the information.
One-third of small-circulation
dailies have cut stock tables entirely, while large papers
(circ. over 100K) print stocks in some form, according to
has acquired Movielink, a movie downloading site
that is owned by big Hollywood Studios.
Paramount Pictures, Metro-Goldwyn
Mayer, Sony Pictures, Warner Brothers and Universal Studios
formed Movielink in `02, but failed to promote the service.
Blockbuster expects to
integrate Movielink into its online operations as the company
is eager to move beyond its retail video rental business.
TNRS WOOD TO NEW YORKER.
James Wood, senior literary
editor at the New Republic, has moved to the New
Yorker as a staff writer. He will write about books.
In his dozen years at
TNR, Wood earned a reputation as a harsh critic who panned
giants such as Thomas Pynchon and Don DeLillo.
He is also known as "one
of the most respected critics of his generation," according
to the New York Times. Prior to TNR, he was chief
literary critic of The Guardian.
MILITARY BLOGGER AFFAIR IS
An Army public affairs
official in Baghdad told the New York Times that
a military investigation has concluded that misconduct by
soldiers documented on The New Republic's website
were false. But the magazine is not so sure and details
TNR's "Baghdad Diarist"
revealed his identity to be Pvt. Scott Thomas Beauchamp
late last month and the magazine said it was investigating
his claims of nefarious conduct by soldiers during his deployment
A deputy PAO in Baghdad
told the Times that "the allegations are false, his
platoon and company were interviewed, and no one could substantiate
TNR editors released a
statement that said the magazine's own investigation corroborated
Beauchamp's writing. That probe found one inaccuracy in
Beauchamp's reporting: a story about soldiers mocking a
disfigured woman was incorrectly reported by Beauchamp to
have occurred in Baghdad, but was found to have occurred
Much of the challenge
to the Diarist postings was fueled by The Weekly Standard
and conservative bloggers. The Standard reported this week
that an anonymous source said Beauchamp had recanted his
articles in a sworn statement. But the Army PAO, Maj. Steven
F. Lamb, told TNR editors that he had "no knowledge"
of such an admission.
The Army, which cut Beauchamp's
phone and computer privileges, has refused to offer details
of its investigation. Beauchamp is married to a TNR copy
CSM DISCOVERS CSR.
A Christian Science
Monitor op-ed piece maintains that while corporate social
responsibility programs used to be viewed as "superficial
PR stunts," they are now considered by business leaders
as ways to earn more money and build market share.
The piece called "The
Social Responsibility Revolution" features programs
by General Electric, Toyota and Wal-Mart. The retailer's
"Sustainability 360" program geared to cutting
packaging and energy use is going to save Wal-Mart millions
The CSM piece penned by
Bruce Piasecki makes the case that superior product quality
and pricing no longer are the key drivers to success in
the global economy. His book, "World Inc.," is
based on the notion that companies that meet challenges
presented by climate change, poverty, and energy security
will gain an edge on competitors.
news continued on next page)
Edition, August 15, 2007, Page 4
TIMES TRIMS SIZE; READERS VENT.
New York Times published mixed feedback from readers
on Aug. 7 about the smaller size of the paper and the decision
to publish fewer letters in print. The paper reduced the
width of its pages by 1.5 inches on Aug. 6 to cut printing
Times said it will be publishing more letters to the editor
online, now that fewer are published in print because of
the size reduction.
giving up space for letters to the editor in the printed
paper, you've sacrificed not just an inch and a half in
page width but also a significant amount of important civil
discourse," wrote reader Jane O'Shaughnessy.
modifications in design preserve the look and texture of
The Times, with all existing features and sections and somewhat
fewer words per page," read a front-page statement
about the changes.
my God, this can't be my newspaper!' I yelled at my husband
and three cats," wrote Helen Oelrich. "It doesn't
feel right. How can I read this? I feel lost. Help!"
Wodgers wrote to the paper: "Just like The Times, I
seem to be getting smaller as I age (74). We like to think
that we are still just the same, though maybe a tad wiser.
It is not the size of the package but what is in it."
outs Fake Steve Jobs
reporter Brad Stone, in an Aug. 6 article, unveiled the
identity of the popular blogger "Fake Steve Jobs"
to be Daniel Lyons, a senior editor at Forbes magazine
who lives near Boston.
said he was "stunned" it took more than a year
for someone to track him down.
blog, which presents a fictional diary of the Apple CEO,
is to be incorporated into Forbes.com
reporter John Markoff was given credit for assisting with
Stone's Aug. 6 story.
Davis, a Congressional reporter for Roll Call,
has joined WSJ.com as its lead reporter for the Washington
Chauncey Bailey, 57, was gunned down on Aug. 2 at
point-blank range as he walked to work that morning. Bailey
was reportedly working on a story for the weekly Post about
the financial struggles of a local bakery which, police
said, is a headquarters for a local gang. A 19-year-old
handyman who worked at that store, Your Black Muslim Bakery,
has confessed to the slaying, but police said they suspect
he didn't act alone.
Bailey earlier was a reporter
for the Oakland Tribune and Detroit News.
John O'Dell, a
reporter and editor for the Los Angeles Times, has
been named senior editor for automotive web publisher Edmunds
O'Dell is focusing on
the auto industry's environmental efforts and is charged
with covering topics like hybrid cars, alternative fuels,
and gas-saving efforts. Much of that work will center on
Edmunds' Green Car Guide, www.edmunds.com/fueleconomy/index.html.
Hank Boye, GM of the National
Journal Group, has been named publisher of the Harvard
Business Review. He is slated to join on Sept. 4.
Previously, Boye was an
engagement manager at McKinsey & Company in Pittsburgh.
He will be based at the
HBR's Watertown, Mass., headquarters, but will split his
time between Boston and the magazine's New York offices,
where the advertising sales team is based.
The monthly magazine reports
a worldwide circulation of 242,000 across international
Census Bureau has launched a new website, business.census.gov,
to help businesses understand the economic census and how
it benefits them. The site includes economic snapshots of
industries and business facts and ratios about every sector.
The economic census is conducted every five years and more
than four million businesses will get forms later this year
for the 2007 Economic Census.
New York Times has brought the popular "Freakonomics"
blog into its website at www.nytimes.com/freakonomics.
The blog is written by "Freakonomics" authors
Stephen Dubner and Steven Levitt and is included in the
online "Opinion" section of The Times. Melissa
Lafsky, previously of The Huffington Post, is the blog's
newly appointed editor.
Lampoon has launched a sports blog, the National
Lampoon Splog!, nationallampoonsplog.com.
NL is building on its "National Lampoon's Sports Minute
or So" webcast.
Media has launched a digital edition of lifestyle
magazine Outside. The company is planning a digital
edition of its Outside's Go title for affluent man in September.
Zinio is handling the digital projects for MM.
said it received more than one million podcast downloads
in June, the first time it has topped that mark. Podcasts
were downloaded 1,043,487 times for the month. "The
Welch Way," which has Jack & Suzy Welch answering
readers' questions, and "The Cover Story," which
has interviews with the writers and editors on the week's
cover story in the magazine, led the charge.
American is now offering a mobile Internet site
for anyone with a web-enabled mobile device. The site has
free news and other features.
Gannett CEO Craig
a memo to staffers to kill unwarranted speculation
in the blogosphere that the newspaper chain is for sale.
He said Gannettlike other mediais facing tough
times, but is actively and aggressively moving forward
with its strategic plan. He plans to unveil some
interesting new approaches to innovation in the fall.
Edition, August 15,
2007, Page 5
OF PR FIRMS
SEES APPAREL PR THRU 2.0 LENS.
has set up an apparel marketing initiative that incorporates
both traditional and new marketing tools under the direction
of SVP Roy Edmondson and new addition Jeff Danzer.
who is credited as the brand architect behind
2(x)ist and Donalds Trumps dress shirt and tie
deal with Phillips Van Heusen, joins Ketchum as a VP and
group manager for apparel.
initiative is called Fashion 2.0 and will utilize sister
Omnicom agency The Zocalo Group while tapping social networks,
blogs and other tools to market apparel.
LEVICK FUNDS CRISIS SCHOLARSHIP.
Levick Strategic Communications,
Washington, D.C., said it will be funding a crisis communication
endowment at the Univ. of Marylands Dept. of Communication.
The firm said the scholarship
fund was created to support and encourage students studying
PR to focus on the crisis field.
Levick, headed by Richard
Levick, has put up $50K for the endowment. The chair of
the Dept. of Communication will select recipients based
on a written essay submission.
Levick noted the vast
communication outlets driven by the Internet also accelerate
misscommunication in ways we never dreamed,
adding it is critical to expose the best young minds
to an education robust with crisis communication counseling.
Group, a Los Angeles-based IR firm, is handling financial
communications for NanoDynamics, the Buffalo, N.Y., clean
tech company that has elected to postpone its IPO because
of the current volatility in the stock markets. ...Integrated
Corporate Relations Los Angeles office is handling
IR for Minneapolis-based Dolan Media Company, which had
a strong IPO last week raising nearly $200M in financing.
a Chicago-based experiential and lifestyle marketing shop,
has created a PR division under the direction of Kevin Boyer,
former principal of Third Coast Marketing and CMO of the
Chicago 2006 Gay Games. Info: allterrain.net.
O'DWYER'S 20TH ANNIV. MAG
The August issue of O'Dwyer's
PR Report is the biggest in the history of the magazine
with 88 pages and 50 articles by Founder Jack O'Dwyer and
many leading PR figures such as Harold Burson, founder of
Burson-Marsteller, David Finn, founder of Ruder Finn, and
Richard Edelman, CEO of Edelman, the largest independent
ODwyer, in an article
reviewing his 40 years of PR coverage via the magazine and
Jack ODwyers Newsletter, says the biggest
changes are the increase in electronic communications, with
companies such as Business Wire and PR Newswire doing hundreds
of millions of business yearly, and the increasing use of
PR for marketing purposes.
PR, once a soft
sell, has become a harder, more impersonal sell in recent
years, said ODwyer.
Brod PR, New
York/Babies R Us, retailer and store chain,
Organic Beverage Company, a subsidiary of Integrated BioPharma,
Inc., as AOR for Syzmo, organic energy drink, and SeaEscape
Entertainment, entertainment day cruise ship, for U.S. PR.
New York/Irevna, as AOR for the investment research company.
York/N.Y. Blood Center, to highlight the need for blood
donations and to raise awareness of its programs and offerings.
Investor Relations Group,
New York/MIT Holdings, Georgia based healthcare company,
for IR and corporate comms.
New York/HealthSonix, as AOR for PR and financial communications.
Silver Spring, Md./Wireless Matrix Corp., mobile resource
and fleet management services, as AOR for PR, including
media and analyst relations.
Richmond, Va./Sprint, for PR and new media efforts. The
firm worked with the company for several years and its new
work is said to be in concert with Sprints
Atlanta/LSC, consumer scoring for banks and credit card
companies, for PR.
Miami/Diamond Lounge, for media outreach for the U.K.-based
private online membership club; Reliance Medical Wholesale,
for PR, marketing and web design; Skymark Real Estate Investments
for PR, mktg., web and branding; Sleek-Audio, for PR and
marketing, and SPAMfighter, for PR and media relations.
Total billings are $500K.
Boise, Idaho/Ecoloclean Industries, as AOR for product branding,
media and investor relations support.
Los Angeles/Comprehensive Care Corp., as AOR for IR and
Los Angeles/Mind Motivations, corporate sales training,
and Direct Song, song and gaming download site, for PR.
NEWS CORP. HIRES FEEHERY.
Rupert Murdoch's News
Corp. has signed The Feehery Group as its D.C. lobbying
and PR outpost.
The owner of Fox Entertainment
and 20th Century Fox has John Feehery's shop working on
issues regarding broadcast regulation, MySpace and any bid
to curb violence in programming.
Feehery is well-connected
on Capitol Hill. He established his firm after serving as
executive VP-global government relations and PR for the
Motion Picture Assn. of America.
He also was communications
counselor to former House Speaker Denny Hastert and director
of communications for ex-Majority Whip Tom DeLay.
Feehery also worked at
Barbour, Griffith and Rogers.
Edition, August 15, 2007, Page 6
Research Inc. is acquiring David Michaelson & Co., which
is headed by one of America's "most experienced and
authoritative executives in the communications field,"
according to Michael Morley, chairman of ERI.
has more than 25 years of research experience, and has counseled
Coca-Cola, ATT, Johnson and Johnson and Merrill Lynch.
to setting up shop, Michaelson was managing director and
head of research at Ogilvy PR Worldwide. He also held top
research slots at GCI Group and Burson-Marsteller.
Sept. 1, Michaelson becomes president of ERI.
Research Ltd. has 165 staffers and clients like Swiss Re.,
J&J, McDonald's, UPS, Hewlett-Packard, Unisys and PricewatershouseCoopers.
BRAZIL NEWSWIRE FOCUSES ON
Brazil-based press release
distributor Communique-se said it plans to launch a web-based
dissemination platform, BrasilWire, with features like RSS,
database archiving and news agency wires.
The company, which disseminated
13K releases in the last six months, says it has 75K subscribed
journalists in Latin America and hosts more than 10K blogs
on its website. It is owned by IMS Companies, which has
newswires in China and Latin America and a distribution
license with Business Wire.
NBN PLANS NEW MEDIA SITE.
News Broadcast Network
has set up a new media division to expand its online services.
The unit includes a new
content-sharing website slated for a fall launch and geared
toward both the public and registered journalists.
Video content will be
available in seven formats, including two for portable devices
and two for broadcast quality, the company said.
Well get into
some new areas as well -- beyond news, said Michael
Hill, NBN president.
IM HAS FREE NET ADVOCACY
Issue Marketing has published
The Internet Advocacy Book, a free guide for
non-profits and cause-marketers.
The book, available at
covers topics like keyword research, Internet copywriting,
SEO, Net press releases, and advocacy blogging.
Case studies include the
March of Dimes, PETA, Pew Center on Climate Change, and
Big Cat Rescue.
allow organizations to rate their progress and IM bills
the book as a how better to guide, rather than
a how to tome.
BRIEFS: U.K. lead
generation firm Clash-Media
has opened a New York office under the direction of Christopher
Petix, former director of sales at Vendare Group. Clash
focused on the marketing sector and claims to be Europes
largest online lead generation shop. Info: clash-media.com.
Ballinger, director of corporate comms. at MBIA,
to CIFG, the New York-based financial guaranty company,
as managing director and head of corporate comms. CIFG has
separated its corporate comms. and IR departments. Thomas
Collimore has been promoted to managing director
and head of IR. Both report to John Pizzarelli, head of
global public finance and infrastructure.
Herzfeld, former senior editor at Kitchen and
Bath Business magazine, to Carmichael Lynch Spong, Minneapolis,
as a media relations specialist in its New York office.
She was formerly an assistant editor at Building Products
McDowell has joined the firm in a smiliar role in
its Minneapolis headquarters.
Kuznetsov, senior associate, Strategic Communications
Group, to Brainware Inc., Ashburn, Va., as director of analyst
and media relations. He held senior comms. posts at WebSurveyor
and Strateagem Marketing, and was a former researcher with
the Gorbachev Foundation, serving as media analyst for the
president of the former Soviet Union.
Filliat, A/E, Moore Consulting Group, to Arketi Group,
Atlanta. Also, Paul Jonas, comms. specialist for Haven Hospice,
joins as a consultant.
Marzella has resigned his partnership at Y Partnership
for a post similar to EVP role at Quantified Marketing Group,
Heathrow, Fla. He was with Y, formerly YBP&R, for 18
Kyhos, former director of media and industry analyst
relations for Motorolas Networks and Enterprise division,
to GolinHarris, Chicago, as senior VP in its corporate comms.
Clabiorne, VP, group media director for MediaCom
USA in New York, to Bromley Communications, San Antonio,
as integrated touchpoint director, a new creative post at
Devereux, who ran his own firm and was previously
director of public and govt affairs for the California
Earthquake Authority, to Pac/West Communications, Sacramento,
as a senior account manager.
Shwartz, A/E, Cohn & Wolfe, Los Angeles, to The
Geffen Playhouse, L.A., as director of comms. She was previously
with the L.A. Philharmonic Assn.
Revuelta, associate VP of media relations for the
Greater Miami Convention and Visitors Bureau, to Tourism
Toronto, as media representative for the U.S., starting
Sept. 1. TT has also promoted Justine
Palinska to travel media associate.
Maffeo to corporate affairs practice group director,
Ketchum, London. She moves over from New York. Richard
Griffiths, head of broadcast and new media for KPMG/London,
joins as head of strategic media.
West, former president and CEO of Hill & Knowlton
Asia-Pacific, has been named market leader of Burson-Marsteller
Australia. He recently was GM of public affairs and communication
at the Australian Rugby union. West takes over for Walter
Jennings, who has left the firm.
Edition, August 15, 2007, Page 7
REJECTS NEILL (Continued
from pg. 1)
of internal communications, Blue Cross and Blue Shield of
N.C., and Angel Postel, executive director, Charleston Food
+ Wine Festival.
the rejection by the nomcom of Anthony D'Angelo of United
Technologies/Carrier as chair-elect, the 2008 board would
have one corporate person among 15 directors (Christopher
Veronda of Eastman Kodak). Still missing is the director
from the Southwest.
Barber, who has joined the Alaska Community Foundation,
Anchorage, after many years of heading her own firm, was
picked over counselor Mary Beth West for secretary. David
Imre, president of Imre Communications, Baltimore, a $6.3
million PR firm with 39 employees, was picked over Barbara
Wellnitz of Ryan Wellnitz & Assocs., Foxboro, Mass.
who was president of the Central Texas chapter in 2006 and
who has been in PR 12 years, said she accepted the decision
of the nomcom and does not plan to run from the floor of
said her candidacy was her own idea and that she was not
approached by anyone from the nomcom to run. Nomcom members
traditionally wait for candidates to seek office rather
than seeking out candidates.
of the 2007 nomcom is Judith Phair, 2005 PRS president.
Other members include Debra Miller, chair of the College
of Fellows; Cheryl Procter-Rogers, 2006 president; Robert
Frause, Ethics Board co-chair, and John Beardsley, 1995
a former TV news reporter who covered President George W.
Bush's campaigns for governor of Texas, has completed 27
hours towards a Master's of Arts degree at the University
of Missouri School of Journalism with a focus on "strategic
communications." She does not plan to return to journalism.
Her thesis involves research on PR education.
experience, she cited her work as membership director of
the YMCA of Central Texas, developing and implementing a
budget of more than $1.5 million and supervising three full
time and seven part time employees. Her presentation to
the nomcom said she "thoroughly understands how to
make the most of limited budgets."
PAYMENTS TO CHINA MEDIA 'ROUTINE.'
Hill & Knowlton's
China CEO Esmond Quek says cash payments to Chinese news
crews can top $700 because "they have a lot of equipment
to lug around," according to a report in Financial
A crew usually consists
of three members. That payment is in line with rates established
by China's PR Assn. Quek called the payments "standard
and specifically for transportation."
H&K is PR firm for
next year's Beijing Olympics.
Chinese reporters who
attended a Great Hall banquet in July to celebrate the relationship
between banking giant HSBC and China Charity Foundation
received more than $25 to attend the event, according to
HSBC chairman Stephen
Green headlined the festivities. The banking giant says
its policy is never to pay journalists. A local PR firm
organized the gala on behalf of the charity.
PR firms refer to the
reporter payments as "transport money." Ying Chan,
director of University of Hong Kong's media studies center,
however, calls payouts an "embarrassment for Chinese
journalism," and flat out "corruption." Skewed
and fawning coverage is feared.
The handouts, reports
the FT, are "so routine that they now represent a significant
source of income for many Chinese reporters."
ROVE RESIGNS WHITE HOUSE POST.
Karl Rove, President Bushs
top political strategist, is leaving the White House on
He told Wall Street
Journal editorial page editor Paul Gigot that his resignation
is for the sake of my family. Rove wants to
be close to his son who goes to school in Texas.
On the political front,
Rove predicts Bushs popularity rating will soon move
to the 40 percent mark, which is higher than Congress.
He believes Democrats
are going to nominate Hillary Clinton, a tough, tenacious,
but fatally flawed candidate. Republicans, in his
view, have a very good chance to hold the White
House in `08.
Rove, 56, plans to write
a book about his Bush years, saying the President has encouraged
him to do so. He eventually will teach. Roves political
consulting days are over, though he may offer advice to
Of his critics, Rove says
he is amused at some of the things he has supposedly done.
The real target, according to Rove, is Bush, who in some
quarters will never be accepted as a legitimate President
and never will.
UNION PACIFIC REALIGNS COMMS.
Railroad giant Union Pacific
has realigned its North American communications in an effort
to put more PR resources in the states and communities where
it operates.The plan includes the election of three VPs
of public affairs across the company's three main regions
in the southern, northern and western U.S.
The company is also converting
its state government lobbyists to "community relations"
staffers with a plan to hire lobbyists as needed for state
Joe Adams, a 29-year UP
veteran, handles the south out of Spring, Tex. Joe Bateman,
former director of government affairs for UP who earlier
led PA for Norfolk Southern, has been tapped for the northern
region, based in the company's Omaha headquarters. Scott
Moore, who joined UP in 2000 as director of government affairs,
takes the western region out of Roseville, Calif.
UP said the new VPs have
oversight for community relations, gov't relations, PR,
public partnerships and philanthropy.
Bob Turner, senior VP
of corporate relations, said the new structure will give
UP more representation at the local level to work with communities
and state governments.
The Associated Press reported
that the company was hit with a $56K fine in Arizona in
June after starting work on a track expansion project there
without first getting state approval.
UP operates the largest
railroad in the U.S., along with a trucking division and
smaller units aligned with its commercial transportation
Second quarter profit
was $446 million, exceeding forecasts.
Edition, August 15, 2007,
social responsibility and Sustainability 360
are sweeping the big biz world according to the Aug.
8 Christian Science Monitor.
Sustainability means maintaining
the environment while producing products (dont leave
a mess behind) and the 360 means
good corporate behavior to all including employees, communities,
customers, associates, etc.
Corporate PR, which has
been reclusive and defensive in recent years, is charging
back with an all-out campaign to show the public that the
giant companies are good people.
Consultant and author
of six books Bruce Piasecki wrote in the Monitor that companies
are finding that good citizenship means more profits.
He feels an historic
change is taking place as the big companies (29 of
the 100 worlds largest economies are companies, not
nations) build new profit centers by bringing socially
responsible products and processes to the marketplace.
Says Piasecki: Something
extraordinary is happening in the global marketplace that
defies classic principles taught at virtually every business
As an example, he notes
that General Electric is touting its green activities
and that friendly CEO Jeff Immelt has replaced
hard-edged Jack Welch (once known as Neutron
Jack because of his staff-cutting habits).
Other examples are Toyotas
hybrid engines that reduce pollution (helping to propel
Toyota past General Motors) and Wal-Marts company-wide
Sustainability 360 program unveiled by CEO Lee
Scott in February.
One of the U.S. leaders
in the CSR movement is Coca-Cola ($24 billion in sales),
whose website is replete with descriptions of socially responsible
behavior in the marketplace, workplace, community and environment.
Coke just released its 2007 Environmental Report detailing
water stewardship, sustainable packaging,
and energy and climate protection in 200+ countries.
It has 55,000 employees. The companys program includes
having good relationships with local communities.
It was in this vein that Tom Mattia, director of worldwide
PA and communications and SVP of Coke, spoke Aug. 8 to 160
at PRS/Georgia (No. 2 with 900+ members). Mattia, formerly
in top PR positions at EDS, Ford Motor, Hill & Knowlton
and IBM, apologized that no one from Coke had spoken to
PRS/Georgia in 12 years and for Cokes lack of chapter
support, which he said is changing. Coke only had four members
in 2005 but now has 18. Mattia said Coke is going high visibility
and that was why he was there. He will appear every year
So we were astounded
when the PRS nomcom rejected the candidacy of Coke director
of communications Ray
Crockett for S.E. director and picked, instead, Phil
Tate, VP/account services of the marketing/ad/PR
firm of Luquire George Andrews. Tate is not even full time
on PR, according to the firms website, which lists
Judi Wax as SVP-PR and David Coburn as VP-PR. The nomcom
has stiffed one of the bluest of the blue chips in favor
of yet another small or solo-practitioner firm. It had already
dumped UTCs Tony
DAngelo in favor of Mike
Cherenson, who heads the PR unit of an ad agency.
In another noxious move, the nomcom (headed by 2005 president
rejected Marlene Neill,
an employee of the City of Waco, Texas, who was the only
candidate from the S.W. This is the first time a nomcom
has turned down an unopposed district candidate. Neill,
with 12 years in PR and an M.A. student at the University
of Missouri journalism school, is at least as qualified
as Kathryn Hubbell
of AdScripts, Missoula, Mont., who was unopposed
for N. Pacific district. She has 17 years in PR and lists
one assistant. S.W. candidates now need 25 signatures of
2007 Assembly delegates by Sept. 20 but there is as yet
no 2007 delegate list. Otherwise, the board can appoint
a director who reflects its views.
Fierce personal politics
and jealousies have again marred the nomcom process and
harmed not only PRS itself, but the PR industry. DAngelo
was a dead duck as chair-elect from Day One. Cherenson would
never have tried to skip from secretary to chair-elect without
assurances it was in the bag. He made room for Rosanna
Fiske to come back on the board as treasurer in violation
of the spirit of PRS bylaws. DAngelo made enemies
when he headed the investigation of the 2004 nomcom that
jumped Cheryl Procter-Rogers
from director to president-elect over treasurer Maria
Russell without traditional service as either secretary
or treasurer. Procter-Rogers as well as her best friend
are both on the 2007 nomcom. There were charges that the
2004 nomcom, headed by Joann
Killeen with assistance from Reed
Byrum, 2003 president, counted the ballots in secret
and destroyed them. Killeen has said there was no doubt
about the nomcoms wishes and no one objected when
the results were announced. Tempers ran high at a 2004 board
meeting in New York and there were reports DAngelo
was physically threatened by another director. Killeen had
her attorney send board members a letter demanding that
negative discussions about her role in the nomcom be halted.
2004 president, created a Blue Ribbon task force
to study not only alleged nomcom abuses in 2003 and 2004
but all governance of PRS. A study was started but shelved.
The topic of governance was dropped by succeeding boards.
Prof. Bill Sledzik
of Kent State blogged Aug. 8 that after 25 years
in PRS he is ready to quit, the last straw being Mia Farrow
as opening speaker at the PRS conference in Philadelphia
Oct. 21. Sledzik, a Fellow, does not want his $400 dues
to help pay for celebrity keynoters no matter
what their humanitarian work may be. He lost
interest in PRS when its programs, locally and nationally,
were not as interesting or well-researched as
his own classroom materials. He hears IABC has no
special value for senior pros, either. Sledzik said
he does plenty of networking now on the web, which used
to be PRSs chief attraction. He agrees that excluding
non-APRs from office-holding is a problem at
while claiming to be interested in blue chips on
the board, has now chased away UTC, Coke, Hitachi, Kaiser
Permanente and Scripps, leaving internal PR staffer Christopher
Veronda of Eastman Kodak as the sole corporate rep.