The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, August 29, 2007, Page 1
HIRES OMC TRIO.
the Russian gas giant accused of mixing politics with energy
supply, has hired an Omnicom trioGavin Anderson, Ketchum
and GPlusto improve its image in the west.
worlds largest gas company, which was the former Soviet
Gas Ministry, has cut supplies to Poland, Ukraine, Estonia
and Belarus over pricing issues during the past
disputes have western European countries questioning Russias
role as a reliable energy partner.
firms replace a WPP Group team that included Hill &
Knowlton and Burson-Marsteller CEO Mark Penns polling
firm of Penn Schoen & Berland Assocs.
Cronin, managing director of GA, told Moscow Times
that the new PR team began work for Gazprom mid-June.
and GPlus have been working to burnish the image of the
government of Russian President Vladimir Putin. That work
initiated as an effort to bolster St. Petersburgs
role as host of the `06 G8 summit.
AON GOES WITH GOLINHARRIS.
Aon Corp., the $9B reinsurance
giant that competes with Marsh & McLennan, has selected
GolinHarris as its initial global agency of record.
Phil Clement, global chief
marketing & communications officer, told ODwyers
that he cast a wide net for PR companies to participate
in the RFP process.
With operations in 120
countries, Clement said its vital to communicate
our messages about abating risk and building the best team
The firm needs to be engaged
in conversations with external stakeholders and the media
in every corner of the globe, he said.
Clement cited topics such
as flow of capital, trade credit, terrorism, energy, environmental
sustainability, pensions and employee compensation.
GH/Chicago handles the
account, supported by operations in the U.K., Netherlands
Chicago-based Aon lost
176 staffers in the attack on the World Trade Center.
Vegas ad/PR firm R&R Partners has picked up Nevada's
tourism PR account following a four firm RFP process. The
20-month contract with the Nevada Commission on Tourism
was awarded after a four-month review and is worth $409K
to the firm. R&R beat out two Reno-based firms, RKPR
and Mass Media, and Charles Ryan Associates of West Virginia.
EVP Kathy Detwiler directs
R&R's PR practice.
EDELMAN GUIDES DUBAI IN STRIP
Edelman is handling Dubai
World as the holding company for that emirate is shelling
out $5B for a 9.5 percent stake in Kirk Kerkorians
The 90-year-old billionaire will control a 52 percent stake
in MGM following the cash infusion by the Persian Gulf state.
The deal makes DW a 50
percent owner of MGMs City Center project, a 76-acre
development in Las Vegas set to open in `09 with upscale
hotels, retailers and properties.
DW can purchase up to
20 percent of MGM, which controls a third of the Las Vegas
Strip and half of the citys hotel space. Its properties
include Bellagio, Mandalay bay, Mirage, New York New York,
Monte Carlo and Circus Circus.
Gambling is illegal in
Dubai, which made an ill-fated play for control of U.S.
ports/terminals last year.
FAHN EXITS SITRICK FOR DICK
Terry Fahn, a senior executive
at Sitrick and Co., has left for the VP/comms. slot at Dick
Clark Productions in Los Angeles.
DCP was recently acquired
from Mosaic Media Group in a $175M deal by RedZone Capital
and Six Flags Inc. Terry Bateman, CEO of DCP, noted Fahn
has worked with RedZone execs in the past and has known
Six Flags chairman Dan Snyder for years.
DCP, which is locating
to a new space in Santa Monica, produces the American Music
Awards, Golden Globes, So You Think You Can Dance,
and Dick Clarks New Years Rockin
Prior to Sitrick, Fahn
practiced law, including entertainment disputes, at Christensen,
Miller, Fink, Jacobs, Glaser, Weil & Shapiro.
NL POSES QUESTIONS TO PRS
has posed a series of questions to the six candidates who
have been nominated for national PR Society board and officer
posts-Mike Cherenson, chair-elect; Rosanna Fiske, treasurer;
Mary Barber, secretary; Kathy Hubbell, N. Pacific director;
Phil Tate, S.E. director, and Dave Imre, director-at-large.
members have until Sept. 20 to file petitions that they
will run against any of these candidates during the Assembly
on Oct. 20 in Philadelphia.
say that PRS sets standards not only for members but for
the entire industry and that PRS is "the acknowledged
brand of PR excellence."
(Continued on page 7)
Edition, August 29, 2007, Page 2
ANNOUNCES COPYRIGHT WIN.
Software & Information Industry Assn., Washington, D.C.,
announced the first settlement in its "Corporate Content
Anti-Piracy Program"-a $300,000 agreement to settle
copyright infringement claims against Knowledge Networks,
firm's marketing group had been distributing "press
packets" internally to certain employees on a regular
basis. The packets sometimes included, "without authorization
or license, copyrighted articles owned by SIAA members such
as the Associated Press, Reed Elsevier, and United Press
International," said the SIIA.
learned of the infringement through a confidential tip and
confirmed the tip via an investigation. The tipster is receiving
$6,000 under the SIIA reward program.
Knowledge Networks expressed regret at the copying and promised
to avoid any recurrence.
statement from KN said: "Knowledge Networks disseminated
copies of relevant newspaper and magazine articles in the
good faith belief that it was lawful to do so.
now understand that practice may violate the copyright rights
of those publications. We regret that those violations may
have occurred and we are pleased that this matter has now
is taking "remedial steps" including sending staff
to SIIA's Certified Content Rights Manager course to learn
about compliance and meeting with the Copyright Clearance
Center about content licensing.
pursues copyright infringement of members' content within
organizations. This content includes text-based publications
like articles in newspapers, magazines and newsletters,
books, and also online works.
shown by cases like this one, piracy can represent a significant
problem for content companies," the SIIA said.
Kupferschmid, SVP of intellectual property policy &
enforcement at SIIA, said: "Sooner or later, companies
that pirate content are going to get caught. That's when
they discover that their choice-which they thought would
cut expenses-has ended up as a very costly business decision."
the SIIA reached a $205,000 settlement in an eBay software
offers rewards ranging from $500 to $1 million for individuals
who report infringement by a corporation or other organization.
may contact the SIIA hotline at 800/388-7478 or use the
SIIA Piracy Report Form at www.siia.net/piracy/report.
than 550 software and information companies are members
of SIIA, the principal trade association for the software
and digital content industry.
Intl Communications won a three-way shootout
for energy drink maker Living Essentials PR account.
Living Essentials, based
in Novi, Mich. produces the 5-Hour Energy Drink brand.
Washington, D.C.-based C-V beat CKPR and Euro RSCG Magnet
for the work. Billings are reported in the $500K range.
FIRMS WORK MORTGAGE CRUNCH.
The mortgage-sector woes
are keeping financial PR firms busy as lenders and investors
reorganize, sell assets, and pursue deals to limit damage.
Kekst and Co. is handling
media relations efforts for at least two companies struggling
through the financial firestorm in the mortgage sector.
Kekst is bolstering communications
for Luminent Mortgage Capital, the struggling mortgage company
is selling a 51 percent majority stake to Arco Capital to
improve its liquidity. The San Francisco Chronicle reported
that Arco is getting control of Luminent for pennies
on the dollar.
Kekst is also handling
media relations for KKR Financial, the affiliate of private
equity firm Kohlberg Kravis Roberts that said last week
it would be getting $500 million in cash from selling shares
to several banks to offset residential mortgage losses.
companies are also moving to raise cash. Santa Fe-based
Thornburg Mortgage Inc. this week sold $20.5 billion in
bonds to pay down debt. That company uses Cushman/Amberg
Communications to support its in-house team as agency of
PR firms are also involved
in other aspects of the mortgage crush.
Joele Frank, Wilkinson
Brimmer Katcher, for instance, is helping investment house
Lone Star make its case to abort a $400M takeover of Accredited
Home Lenders Holding Co., which has Andrew Edson & Assocs.
as its agency of record.
RBFF TROLLS FOR PR FIRM.
The Recreational Boating
& Fishing Foundation, a government-backed non-profit,
is trolling for a firm to handle its $180K/year PR account.
The group, which is working
to reverse a slide and changes among the demographic of
water sportsmen, is eying a widespread media outreach and
PR effort to back its Take Me Fishing advertising
campaign created by Dallas-based The Richards Group last
The RBFF wants to stress
the familial, social, health and other benefits of recreational
boating and fishing. It expects to tap a firm for the $15K/month
effort by mid-September. Proposals were due Aug. 24.
The group is federally
funded and run by a board of directors representing the
outdoor industry, public officials, tourism entities, and
CABRERA HAS ISSUES AT B-M.
Jano Cabrera has moved
into the issues and advocacy practice in Burson-Marstellers
As managing director,
the 10-year political communications veteran reports to
Josh Gottheimer, global chair of B-Ms PA practice
and executive VP-worldwide. Gottheimer, speechwriter for
former President Clinton, joined B-M from Ford Motor in
Cabrera was deputy national
spokesperson for Al Gore and comms. director at the Democratic
National Committee. He was national spokesman for former
Democrat Joe Liebermans ill-fated presidential run.
In `05, Cabrera traveled
to Iraq to work with the National Democratic Institute in
Baghdad on that countrys constitution.
Edition, August 29, 2007, Page 3
MEREDITH SEEKS GUESTS FOR
Corp. is launching a new daytime lifestyle show, Better
TV, in September and is looking for guests across various
genres. The nationally syndicated program is looking for
authors, experts, celebrities, chefs and entertainers to
appear as studio guests or in segments.
said the show targets women 25-54 with content focusing
on family, home and life. Fourteen markets will include
the program's launch, including Portland, Phoenix and Hartford.
It will also air on the broadband network www.better.tv
and be cross-promoted by Meredith magazines like Better
Homes and Gardens, Family Circle, and Ladies'
Mancusi handles booking at [email protected]
LATOUR TAPPED FOR WSJ ONLINE.
Almar Latour becomes managing
editor of the Wall Street Journal Online on Sept. 5.
He takes over for Bill
Grueskin, who was named deputy managing editor of the Wall
Latour is bureau chief
of the technology group in New York. The move is the latest
effort to integrate the print and online outlets.
The Dutchman started his
Dow Jones career as an intern in Brussels for the European
WSJ. He moved to NYC in 03 to cover phone companies,
and assumed his current post in '05.
TIME INC. REORGS SOUTHERN
Time Inc. has revamped
the newly forged digital operation of Southern Progress,
which publishes titles like Southern Living, Southern
Accents, Cottage Living, Coastal Living,
Sunset and Cooking Light.
Jim Sexton, who was senior
VP at Scripps Network's interactive brands unit, is now
senior VP and editorial director of SPC Digital.
The Birmingham-based Sexton
also is responsible for SPC's just launched MyRecipes.com
and the upcoming MyHomeIdeas.com.
Steve Zales, CEO of Inform
Technologies and a former general manager of ESPN's Internet
Group, has been named senior VP and GM.
Dane Sorensen, a consultant
to the SP sites, takes the marketing director post, in charge
of brand and business development. He is a veteran of Land's
RUSSIANS TURN OFF BBC.
Bolshoye Radio, which
distributed the BBC's FM broadcast in Russia, has tuned
out the British news service, dismissing it as "foreign
The Beeb's Russian-language
station is now only available on medium and short-wave radio
The hand of Russian President
Vladimir Putin is seen in the move to crack down on the
Relations between Britain
and Russia have deteriorated, and Putin has used Russia's
growing energy wealth to mount a more muscular diplomatic
approach to the west.
The BBC station is to
be replaced with original programming expected to be more
in tune with Putin.
GRANT RETURNS TO WABC.
Bob Grant, who was fired
from New York's WABC-AM in '95 for a comment about the airplane
crash that killed former Commerce Secretary Ron Brown, has
returned to the station to handle the 8-10 p.m. time slot.
The 78-year-old talk show
host is credited for being a pioneer of conservative radio
Grant did "fill-in"
duties at WABC after officially retiring from WOR-AM in
'06 after a ten-year run.
He was fired by Walt Disney
Co., which sold WABC to Citadel Broadcasting this year.
Image-conscious Disney faced pressure after Grant said following
news reports about a person surviving the plane crash that
he had a hunch Brown survived, but he was a "pessimist
Grant said he didn't mean
to hurt anybody with the remark, and it was no worse than
other things that he had said. He told the Daily News
that if "some sicko wants to dredge it up," he
will deal with the Brown controversy.
BW PLANS REGIONAL EDITION.
it will launch a monthly regional edition for Chicago in
Written and edited in
the magazine's Chicago bureau and focused on dealings in
the Windy City, BusinessWeek Chicago will be led by Michael
Arndt, a senior correspondent in the bureau serving as editor
The debut issue will have
a controlled circulation of 60,000 and will be sent to a
selected list of BW subscribers and "key decision makers"
in the Chicago area.
MTV, REALNETWORKS TAKE ON
Viacom's MTV Networks
and RealNetworks have formed Rhapsody America to give Apple's
iTunes a run for its money in the digital music space.
MTV will contribute video
content and subscribers to its Urge music service to the
It also will heavily promote
RA to its cable audience as the "music service of choice."
That effort kicks off at MTV's marquee event, the Video
Music Awards, which airs live from Las Vegas on Sept. 9.
Rhapsody had been charging
users a flat monthly fee of $12.99 for unlimited tunes.
RA's pricing has not been announced.
and U.K.'s Vodaphone are partners of RA. They will supply
a mobile distribution platform.
Rob Glaser, CEO of RealNetworks,
believes the new venture represents a "sea-change in
the digital music market."
He promises to make RA
the "premier digital music service" that delivers
tunes to users "whenever and wherever they want."
RA will have offices in
New York, Seattle and San Francisco.
has named Jim Schinella senior VP-corporate partnerships.
He had been global VP-business development for mobile and
news continued on next page)
Edition, August 29, 2007, Page 4
MTV: NET IS HAPPINESS FOR YOUTH.
young Americans are happy with their lives and feel good
about the future and technology is a big part of that satisfaction
and optimism, according to a study by The Associated Press
percent of young people aged 13-24 said they were happy,
a figure that carries a larger percentage of whites (72
percent) compared with blacks (56 percent) and Hispanics
than half (44%) of the young respondents cited religion
and spirituality as an integral part of their overall happiness.
what causes their happiness? Half of the young people polled
said the Internet alone makes them smile and nearly the
same number said they never turn their cellphones off.
said they would be more stressed out without technology.
AP and MTV poll noted that money and its relationship to
the happiness of young people "is a complicated issue."
young people cited financial woes as a source of unhappiness,
but almost none cited money as a source of happiness.
percent said they want to be rich and half of that group
think it's "at least somewhat likely." Only 29
percent said they want to be famous.
and the AP worked with D.C.-based Social Technologies and
of 1,280 young people were conducted in late April for the
ESPN BUYS RUGBY SITE.
Walt Disney's ESPN unit
has purchased rugby site, Scrum.com,
from Emap in advance of the Ruby World Cup.
The move follows its purchase
of Cricinfo, a cricket site, by ESPN in June.
ESPN already owns ESPNsoccernet.com,
which gives it coverage of the "top three sports"
in many international markets, according to Lynne Frank,
managing director of ESPN Europe, Middle East and Africa.
ESPN has the rights to
air the '07 and '11 Rugby World Cups in Latin America.
Disneys ABC News, meanwhile, dropped about ten graphics
staffers in Washington as president David Westin mounts
his program of redeploying assets to digital. The firm has
shifted graphics production to N.Y.
STACKPOLE RESIGNS SIPA POST.
Kerry Stackpole, executive
director of the Specialized Information Publishers Assn.,
has resigned after a 10-month stint.
The announcement was made
in SIPA's Hotline newsletter. The resignation is for "personal
Patti Wysocki, former
executive secretary of the group, is filling in on a part-time
basis to assure that SIPA meetings and events go off without
Wayne Cooper, of Greenhaven
Partners, is head of the search team that expects to find
Stackpole's replacement by the end of the year.
SANDERS HITS FOX NEWS.
Vermont Senator Bernie
Sanders and filmmaker Robert Greenwald have launched an
online campaign to encourage TV broadcasters not to follow
the lead of Fox News, which they believe is agitating for
an invasion of Iran.
Fox, according to Sanders,
is a "megaphone" for President Bush's policies
and a "propaganda machine" for the Republican
Sanders and Greenwald
want people to sign a letter addressed to ABC, CBS, NBC,
MSBNC and CNN that is posted on the foxattacks.com site.
It includes a quote from
CNN's Christiane Amanpour, who claims that her network leading
up to the Iraq invasion, was "intimidated by the Administration
and its foot soldiers at Fox News."
The letter accuses the
News Corp. unit of "beating the drums for war with
Iran." It says the networks have a "sacred responsibility
to the American people to provide accurate and reliable
information so we can best make the decisions which affect
Greenwald is director
of "Outfoxed: Rupert Murdoch's War on Journalism."
Sanders is a Socialist who caucuses with Democrats. In February,
he introduced a resolution "expressing the sense of
Congress that the President should not initiate military
action against Iran without first obtaining authorization
The foxattacks site is
backed by a coalition of liberal groups including the Sierra
Media Matters, Free Press and Democrats.com.
It calls an invasion of
Iran "bananas," noting that the country is bigger
than a combined Afghanistan and Iraq. There are also 66M
Iranians compared to 59M people in Iraq and Afghanistan.
magazine Paste has brought in Atlanta Journal-Constitution
pop music critic Nick Marino to serve as managing editor.
Marino's byline has appeared
in publications including Entertainment Weekly, Spin,
and the Boston Globe.
Paste, based in Decatur,
Ga., has also promoted music editor Jason Killingsworth
to deputy editor. He recently penned cover stories on Christopher
Guest and The White Stripes.
York-based 5W PR is cheering its debut at #153 on
the 2007 Inc. 500 list of fastest-growing private
companies in America.
The firm was founded in
December 2002. "Thus far, this is the proudest moment
for 5W PR since the creation of the firm," said Ronn
Co. shareholders signed off on the $8.2B deal to
take the company private under real estate giant Sam Zell.
Dow Jones noted that once
the deal is in place Tribune will be roughly $13B in debt
in the midst of a tight credit market.
Edition, August 29,
2007, Page 5
OF PR FIRMS
IS NEW ROVE.
CEO Mark Penn is the next Karl Rove, according to the current
issue of The Economist.
who doubles as Hillary Clinton's chief strategist, "stands
heads and shoulders" above all political advisers.
is touted as a "compelling figure in his own right-a
polling genius" who is responsible for crafting Clinton's
political image and handling crisis management. "Little
happens in Hillaryland without Mr. Penns say-so,"
according to the "Lexington" column.
Rove and Penn are "masters of demographic trends and
poll data." Both are long-time aides to their respective
bosses. The biggest difference is that Penn believes elections
are won by "wooing swing voters rather than revving
up the base."
sees little chance that "multimillionaire" Penn
will "try to wield Rove-sized influence over a Clinton
White House." That's not sensible because Clinton's
"closest and smartest political adviser is her husband."
as CEO of B-M, Penn "has far too much on his plate."
While Bush made Rove sell his direct mail business to avoid
possible conflict of interest, Penn continues to run B-M
and manage the Microsoft account. "Conflict of interest,
be damned," wrote Lexington.
weakness: "Umbilical ties to business interests and
his visceral distaste for anything that smells of populism."
left views Penn as "exemplifying everything that is
wrong with the Democratic establishment."
fell, according to Lexington, because he tried to change
American politics too much. Penn and maybe Clinton's problem
is that they want to change too little.
Public Relations is handling PR for the b. michael
Fashion House, which is unveiling its spring collection
during New York Fashion Week in HSBCs North American
headquarters located across the street from the tents in
The bank's rotunda lobby
and mezzanine will feature b. michael's vision of the "advanced
American style." The designer also will officially
launch the b. michael "Homme" collection.
Andrew Ireland, executive
VP of investment & insurance, at HSBC Premier, says
the bank was "lucky to find an American fashion designer
who truly understands our luxury customer."
Klein & Assocs. has changed its name to Anne
Klein Communications Group to reflect broadened services
(branding, new/social media, advertising and market research).
Anne and Jerry Klein also
have welcomed COO John Moscatelli and account managers Michael
Gross and Christopher Lukach to the ownership team.
Potash, who entered the PR arena 38 years ago, is
winding down his firm, Oakland-based Potash & Co., on
The logistics, container
shipping and international business pro will consult on
a part-time basis.
PR/New Media, New York/Joe Kame Productions Intl,
for a national PR push in support of the joint venture between
HDTV guru Joe Kane and The DVD Acquisition and Development
Bromley Group, New York/The Hush Puppies Company,
part of Wolverine Worldwide, to re-position the brand and
lead U.S. PR, including media relations, product placement,
events and celebrity seeding. The firm has also
picked up footwear maker GMI.
PR, New York/Phat Fashions, Russell Simmons clothing
line, for PR as it launches a new label, XV.
Booth & Associates, New York/Branding Greenland,
public-private tourism and trade initiative. Margie Booth
noted Greenlands Arctic landscape, exotic wildlife,
colorful villages and unique cultures.
Rosen Group, New York/Penny Publications, puzzle
magazine publisher; Bond & Bowery, Net portal
for antiques, furnishings and art, and Mascot Books, childrens
Crenshaw Comms., New York/Pop!Tech, social network
and summit, for media relations and brand awareness, and
the Entertainment Software Rating Board, non-profit, self-regulatory
body, for online outreach and education for the ESRBs
rating system to parents and other influencers.
PR, Melville, N.Y./Corsair, computer memory and accessories,
as AOR for PR.
Castle Group, Boston/Colonnade Hotel and its restaurant
Brasserie Jo, for media relations; Deloitte and Touche,
for PR in New England, and King Richards Faire, for
PR and media relations for the 16th century festival.
Matters, Washington, D.C./Gildas Club of Greater
Washington, for media relations and PR support as the group
works to raise funds for a D.C. clubhouse named after Gilda
Radner. The firm has also re-signed with the Big Apple Circus.
Raleigh, N.C./WaterPartners Intl, U.S.-based non-profit
working to provide safe drinking water and sanitation to
developing countries. FWV is handling PR and marketing comms.
on a pro bono basis.
Marketing Communications, Chicago/
G.A.P. Adventures, adventure and sustainable travel, for
a PR campaign in the U.S., U.K. and Australia.
Marketing & PR, Irvine, Calif./Mimis Cafe,
restaurant chain, for PR for five eateries in the Sacramento
Los Angeles/Pacific Fuel Cell Corp., nano-based components
maker for fuel cells, as AOR.
Gardiner, San Diego/Golden Eagle Farms, thoroughbred
horse breeder; San Diego Assn. of Realtors Ambassadors
Foundation, for its community program, Everyday Heroes;
Woodfin Suites Hotels; West Inn & Suites; West Steak
Seafood & Spirits, and Lake San Marcos Resort &
Edition, August 29, 2007, Page 6
MAKES ANOTHER DEAL.
Research, which announced the acquisition of David Michaelson's
firm earlier this month, is adding KWHR Network Ltd. to
is the home of former Saatchi & Saatchi research guru
Keith Woods-Holder. He was looking for an international
partner to provide value-added services to our existing
client base and expand our advanced technology-based solutions,
according to a statement.
specializes in research, corporate measurement, brand awareness
and communications evaluation. It counts Sony, eBay and
Vodafone as clients.
firm, via a deal with PR Newswire, has produced more than
900 MediaSense reports in the financial services, automotive
and non-profit categories.
London-based ER has 165 staffers.
VMS BOOSTS RADIO MONITORING.
VMS has unveiled a digital
monitoring network based on speech-to-text technology for
capturing FM and AM radio in major markets.
The company is translating
more than 10,000 hours per week to supplement its previous
live radio monitoring coverage. It called the new network
a dramatic increase in its radio coverage.
This new network captures
both radio commercials and news content.
VMS president Peter Wengryn
said clients had asked for more extensive radio monitoring.
He said VMS plans to expand its RealTime video monitoring
service to include the new radio service in the near
VMS is also readying the
release of new editorial services and analytics this fall.
Haefeli Productions, the New York-based broadcast
PR company, produced a live satellite news conference and
re-cap highlight reel for Van Halen and Live Nation to announce
VHs 2007 tour earlier this month. The event was carried
live on local and national radio, cable and broadcast networks.
was promoted to senior associate at executive search firm
in New York. Serton is a former publicist for Life magazine
who worked on the agency side at Lime PR.... The Software
& Information Industry Assn. (see story on pg.
2) will be offering its Certified Content Rights Manager
course in Cleveland and Houston in September. The course
teaches aspects of copyright law, content licensing and
the proper dissemination of content. LicenseLogic, a content
rights management training organization, is presenting the
courses Sept. 18 in Cleveland and Sept. 25 in Houston. Cost
is $495 for non-members. ...Berkeley, Calif.-based marketing
firm Forty Forty has
produced an integrated marketing campaign for hybrid products
marketer Keen called Hybrid.Stand, a grassroots outreach
effort aimed at getting participants to submit ideas to
raise awareness of environmental issues. The effort includes
a print and online campaign, college tour, documentary,
and a contest.
IAC conglomerate has tapped Euro RSCG vet Jonathan
Sanchez as VP and chief communications officer. Sanchez,
based in the company's New York headquarters, reports directly
to CEO Diller, overseeing global communications for IAC's
60 consumer brands like HSN, Ask.com,
and Ticketmaster. Sanchez was CCO for Euro RSCG Worldwide
and creative director for its PR unit, Euro RSCG Magnet.
He was previously board director and consumer business head
of Freud Communications, running Unilever, Nike and British
Leopold, senior VP and director of global comms.
for WPPs OgilvyAction unit, to Coyne PR, Parsippany,
N.J., as a VP. He was previously senior VP of strategy and
planning at Ogilvy PR Worldwide and VP in Hill & Knowltons
consumer marketing division. Julie
Matic, who has worked at Richter Media, The Franklin
Mint and Keating & Co., joins as an A/S in its consumer
Stern Levin, VP of comms. at 4Kids, to Childs
Play Communications, New York, as a VP. She was previously
comms. director at Nickelodeon.
Willinsky, previously with State Street Corp. and
Schwartz Communications, to Schneider Associates, Boston,
as a senior A/E. Mary
Hanley has joined as an A/C.
Ann Chaffee, VP at Glover Park Group, to Spectrum
Science Communications, Washington, D.C., as senior VP and
managing director of public affairs and health policy.
Dickerson, VP of external affairs, IR and corporate
secretary for Ignis Petroleum Group, to VeraSun Energy Corp.,
Brookings, S.D., as director of IR. She previously ran Energy
Reid, A/S, Hass MS&L, to Strat@comm, Troy, Mich.,
as a VP. He handled the GM Service and Parts Operations
account at Hass and earlier served as GM Racing comms. manager.
Reid was with Campbell and Co. for six years.
Keim-Carr and Beth
Lano join The Firm PR and Marketing, Las Vegas, as
senior PR specialists. Keim-Carr was PR director for Tropicana
Resort and Casino. Lano was director of PR for the Musicians
Union of Las Vegas.
Wilcox, senior VP for Ogilvy who was GM for the Los
Angeles office of Deen+Black PR, which was acquired by Ogilvy
PR in 2001, to Allison & Partners, as GM of its L.A.
office. Scott Pansky, partner and firm co-founder, held
the GM post for more than five years. He turns his focus
to emerging offices in Orange County, San Diego, and Phoenix.
Carpenter to senior VP of digital media and technology,
mPRm PR, Los Angeles. Donna
Hardwick, VP of marketing and promotions for Porchlight
Entertainment, has joined as VP of television. Bill
Horn, VP of home entertainment for Ogilvys
B|W|R unit, joins as VP of home entment.
Kiltz was promoted to account director for Engage,
PR, Alameda, Calif. Shes been with the tech firm for
Edition, August 29, 2007, Page 7
readers are invited to provide their own answers to the
questions below by mailing them to NL offices or faxing
them with or without comments to 212/689-6432.
Should national board and officer posts be decoupled from
accreditation and any APR requirements removed from the
bylaws (including the nomcom)?
( ) yes ( ) no
Should PRS again print the 1,000-page directory of members,
PR services, bylaws, etc., or at least allow a discussion
of this on the PRS website?
( ) yes ( ) no
Should PRS bring back the previous Ethics Code (dropped
in 2000 without a vote of the membership) and put teeth
in it such as requiring PR pros to reveal sources of communications?
( ) yes ( ) no
Should the Society put both the audit and IRS Form 990 on
the PRS website in full text like many organizations do?
( ) yes ( ) no
defer booking as an asset about six months of dues income
to reflect its unearned nature (a practice of most organizations)?
( ) yes ( ) no
Should it release the transcripts of the 2005-2006 Assemblies
as was the previous policy?
( ) yes ( ) no
Should it reveal the 19 delegates who voted for the 2006
Central Mich. governance proposal that would have given
more power to the Assembly?
( ) yes ( ) no
Should it consider moving some h.q. operations out of New
York in view of the $5.2M staff costs (46% of revenues)?
( ) yes ( ) no
Should it use its blast e-mail facility to sample member
opinions on important issues?
( ) yes ( ) no
Should it release the Assembly delegate list early in the
year with all delegates reachable by a single e-mail?
( ) yes ( ) no
Should the board propose a bylaw change that would bar any
director from returning to the board either as a director
or as an officer?
( ) yes ( ) no
Should PRS let members work at h.q. (only two of the current
55 staffers are members, VP-PR Janet Troy and prof. dev.
director Judith Voss?
( ) yes ( ) no
A Strategic Planning Committee
of two dozen leaders (only a couple allowed from the board)
in 1998-99 created the first five-year plan designed to
end the practice of each new president setting his or her
own agenda and discarding previous agendas.
The SPC urged that the
APR rule be removed for board and Assembly posts since 80%
of members were barred from running. But the 1999 board
headed by Sam Waltz rejected the advice and voiced support
Thereafter, the SPC declined
in importance and in 2005 it disappeared as a separate entity.
The 2006 board, with Cheryl Procter-Rogers as president,
said that henceforth the board itself would be the SPC.
The concept of an SPC
with representatives from throughout the Society and from
various levels of PRS, was abandoned.
In other moves that consolidated
power in the hands of fewer leaders, the 2004 board took
on the role of also being the Foundation board and the 2005
board successfully urged the Assembly to pass a bylaw that
would let the five-member executive committee of the board
act in place of the full board.
PRINCETON REVIEW REJECTS PR
The Princeton Review,
which has a host of products aimed at helping prospective
college students and says it is used by one-half of all
those entering colleges, recommends against the specific
study of PR in an essay on "Career: Public Relations"
on its website.
The Review, founded in
1981 by Princeton graduate John Katzman but with no connection
to Princeton University, says its career essays are constantly
"A broad education
is the best preparation" for a career in PR, says the
essay, "since PR requires familiarity with a wide variety
"Though some colleges
offer a degree in PR, most industry professionals agree
it's unnecessary," says the essay.
The company has just published
its 2008 Best 366 Colleges and also its guide to the "Top
Prospective college students
can input data to the Review and receive a list of colleges
that answer their needs.
The company also offers
test preparation for SAT and other tests, receiving about
70% of its income from such services.
Other publications are
the Complete Book of Colleges and Parents' Guide to College
an Image Shaper
PR people are called "image
shapers" in the current essay on PR on the Review's
That piece notes that
although PR involves dissemination of information, "some
view this cynically as 'spin doctoring.'"
An "old saying,"
says the essay, is that "advertisers lie about the
product" and "PR people lie about the company."
Such considerations aside,
the essay continues, the PR person must be a "good
communicator in print, in person and on the phone. They
cultivate and maintain contacts with journalists, set up
speaking engagements, write executive speeches and annual
reports, respond to inquiries and speak directly to the
press on behalf of their clients."
A PR person must be "well
versed in pop culture to understand what stories will get
the publics attention," the essay says.
"Any major that teaches
you how to read and write intelligently will lay a good
foundation for a career in PR," the essay concludes.
It says "many PR
people become journalists to exercise more creativity"
and "a number of journalists turn to PR for better
Edition, August 29, 2007,
WPP ad/PR units set such great store
by awards won (8/22 editorial) we contacted Ogilvy Worldwide,
whose Ogilvy One unit (direct marketing and digital media)
said it won no fewer than 595 awards in 2006. We're seeking
a list of those awards.
first phone call was to Ogilvy "chief marketing officer"
Eleanor Mascheroni whose duties include handling "press
and general inquiries."
was unreachable as were top executives at either the parent
Ogilvy or Ogilvy One. A PR staffer then told us awards was
a "WPP matter."
CEO Martin Sorrell was e-mailed the question but would not
answer it. We also brought up the subject of WPP's debt
which was about $4.8 billion at the end of 2006 according
does not report "total debt" but only "net
debt," subtracting cash on hand. U.S. analysts and
CPAs say this is not an acceptable practice. WPP reported
"net debt" of 1.214B pounds at the end of 2006
and "average net debt" (even worse say U.S. analysts)
up "only" 39M pounds to 1.029B pounds. The pound
is worth about $2.
how WPP arrives at its "net debt" figure, Sorrell
directed us to the credit rating agencies of Fitch,
Standard & Poor's and Moody's and security analyst reports.
We're not questioning the credit worthiness of WPP but it
seems to us that bank loans of $4.8B in relation to 2006
revenues of $11.75B are quite high. We'd also like to discuss
WPP's net tangible assets of -$5.2 billion (because it is
carrying $11.6B in good will) and the fact that 2006 payables
of $12.1B exceeded receivables of $8.8 billion. Analyst
reports of Lehman, Merrill Lynch, Deutsche Bank, and UBS
have a "buy" on WPP while Morgan Stanley has an
"equal-weight." MS was disappointed that WPP's
4-5% share buybacks were offset by "higher than expected
issuance of shares [to insiders] under its various options
issue here is U.K. vs. U.S. financial reporting standards.
WPP reported overall PR fees grew 5.9% in 2006 not counting
acquisitions and were 10.1% of revenues or $1.15B. A gain
of 5.9% in revenues is no great shakes when 20 of the 50
largest U.S. independent PR firms documented gains of more
than 20% in 2006.
But the prose in the WPP
report is highly enthusiastic about the PR units although
no dollar or staff totals are given. Hill & Knowlton
had its "strongest revenue growth in over six years"
while Cohn & Wolfe had "another stellar year with
significant growth in both top and bottom lines." GCI
had a "strong year" and Ogilvy PR "enjoyed
continued global expansion of client engagements throughout
2006." Burson-Marsteller saw "continued improvement
in profitability and revenue growth" and Robinson Lerer
& Montgomery "turned in excellent financial results."
The profit margin on PR,
led by Howard Paster, went from just over 10% "several
years ago" to 15%. Reading these glowing reports sans
dollar and staff totals is like reading sports pages that
have no statistics, i.e., "Baseball Team X had a wonderful
day at bat and in the field yesterday, scoring many runs
and fielding flawlessly
Tiger Woods played very well,
especially his tee shots," etc.
urge readers to mail or fax us their opinions on key matters
facing PR Society candidates (pages 1 & 7 poll). The
Society says it represents non-members as well as members
and so candidates should be guided by opinions of both non-members
governance of PRS is such that leaders are insulated
from the opinions of rank-and-file members. This was illustrated
in the 2006 Assembly when not one of the other 110 chapters
supported the well-researched and reasoned proposal of Central
Michigan to make the Assembly the chief policy-making body
of PRS (as it is at the American Medical and American Bar
Assns.). The power of the national board and h.q. over chapters
was awesome. The board has numerous carrots and sticks to
keep the chapters in line
Capital led the fight against CM, 2006 chapter president
Tracy Schario of George Washington Univ. saying the CM bylaw
would "turn PRS governance on its head." Other
"Swift Boat" arguments were that insurance would
be required on all 300 delegates and that the Assembly already
had sufficient powers. As a reward for such loyalty, PRS/NCC
has been the only chapter that new COO Bill Murray visited
remains highly popular at NCC although it has little
traction with most members. A total of 391 new APRs of PRS
were created in the first three years of the new test or
130 yearly (vs. an average of 259 yearly from 1996-2001)
Wills Hannon, Ph.D., of The Hannon Group and president
of NCC (PRS's biggest chapter with 1,100+ members) is APR
as is president-elect Heathere Evans-Keenan of Keenan PR.
But none of the other six officers are. However, ten of
the 12 Assembly delegates are APR. NCC delegates voted unanimously
for decoupling APR from the Assembly in 2004 when that bylaw
change was sought by national leadership
Princeton Review, the leading source of information
on colleges for prospective undergrads, has stuck a large
harpoon into the PR academic community by, in effect, saying
"PR" courses are a waste of time and money (page
7). College is very expensive these days (often $100K+ for
PRS, IABC, NIRI and other
groups have not reached out to college students. The Student
Society of PRS only has 9,600 members in chapters at 284
colleges although there are 4,000 colleges (2,400 four-year
institutions) and eight million undergrads.
The Student Society is
40 this year, created by the 1967 Assembly at the urging
of 1967 PRS president Carroll Bateman.
The current trend is to
merge ad/PR/journalism courses under one dept. or create
new "communications" depts. that include PR and
other subjects. "PR" has also practically disappeared
from corporations and institutions which prefer "corporate