The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, September 5, 2007, Page 1
WORKS TO OUST IRAQS PM.
Griffith & Rogers is spearheading a campaign to oust
the current Prime Minister of Iraq Nouri al-Maliki on behalf
of his political rival Ayad Allawi, a former interim head
the well-connected Republican firm, will receive $300K for
the work through January on behalf of Allawi and his Iraq
National Accord political party. It is providing strategic
counsel to Allawi and representation before the White House,
Congress and media.
penned an op-ed piece in the Aug. 18 Washington Post
in which he called for the dismissal of Maliki, and likened
Baghdad to a city of armed sectarian enclavesmuch
like Beirut in the 1980s.
Rogers, chairman BG&R and a top deputy to President
Bush I, heads the Allawi account with Ambassador Robert
Blackwell, former U.S. envoy to Iraq and President Bush
IIs ex-deputy national security advisor for strategic
planning. They are joined by Walker Roberts, a former staffer
on the House International Relations Committee, and Andrew
Parasiliti, a key member of BG&Rs team that won
the nuke deal for India.
ICHORD JOINS SEMPRA.
Bill Ichord, who was managing
director of global affairs at the American Chemistry Council,
has joined $12B Sempra Energy. He succeeds Tom Sayles, who
exited the San Diego-based company last year.
The 52-year-old Ichord
is a 17-year veteran of Unocal, where he rose to the VP/GM
of government & international relations slot. Earlier,
he held a VP post at Burson-Marsteller, and served as aides
to Senators Jay Rockefeller (D-WV) and Joe Biden (D-De.)
Sempra is parent to Southern
California Gas and San Diego Gas & Electric, utilities
that serve 20M customers. Jessie Knight is executive VP/external
Chavez, a seasoned Hispanic PR veteran, has joined Edelman
from La Agencia de Orcí, where he was a VP, to head
the firms multicultural practice. Chavez, who takes
the title of SVP and U.S. director, is the third executive
to lead the multicultural unit in the last year. He takes
over for Peter Land, who was overseeing Edelman's sports
and sponsorship division, along with the multicultural division,
before stepping down last month. Former AT&T exec Rosa
Alonso was tapped to head Edelman's multicultural practice
last year before departing in early 2007 to start her own
Chavez is based in Los
Angeles, working with the 30-staffer team spread across
the U.S. for clients like Unilever, General Electric, and
811 HOTLINE SEEKS PR HELP.
The Common Ground Alliance,
the oil & gas group charged with the national call-before-you-dig
811 hotline to prevent damage to underground pipelines and
cables, has issued an RFP for an eight-month, six-figure
It wants a firm to create
a news bureau and perform other PR duties like handling
media inquiries, reaching out to bloggers, website maintenance,
and writing press materials.
Budget is capped at $15K/month
over eight months.
Washington, D.C., office was tapped last year for a year-long
contract to launch the 811 hotline, which was created for
homeowners and contractors to call before digging or excavating
to avoid the millions in dollars of damage done to underground
conduits each year. Its contract lapsed in June.
Proposals are due Sept.
KWITTKEN SHOPS AT PAUL STUART.
Kwittken & Co. has
picked up the Paul Stuart account as the upscale mainly
mens clothier seeks a younger, but sartorially
Jason Schlossberg, president
of K&C, says the Madison Ave.-headquartered retailer
considered a number of fashion PR shops over a long
period of time, before selecting K&C.
The independent PR firm
founded in `05 by former Euro RSCG chief Aaron Kwittken
will handle the launch of Paul Stuarts Phineas
Cole sub-brand aimed at younger guys, revamp of the
retailers womens collection and festivities
connected to its 70th anniversary next year. Paul Stuart
Inc. is a family-owned business that has a store in Chicago,
three in Japan and a presence in 40 department stores in
Japan and South Korea.
EDUCATORS, PROS, RAP PRINCETON.
Educators and working
PR professionals rapped The Princeton Review's advice
that college students interested in PR should take liberal
arts and writing courses rather than PR courses.
What the field needs is
people who can "communicate well in print, in person
and on the phone," said the Review, which claims that
one-half of those bound for college consult one or more
of its products.
These include preparation
for the SAT and other tests, an annual listing of the "best"
colleges, and an annual ranking of the "best"
The Review was founded
in 1981 by Princeton grad
(Continued on page 7)
Edition, September 5, 2007, Page 2
HANDLES BIPARTISAN ENERGY SUMMIT.
is handling the bipartisan presidential energy summit, a
nationally televised event that will explore the roles that
oil & gas, wind, solar, biofuels, and nuclear energy
will play in the nations energy security picture,
John Ambler, senior VP, told ODwyers.
have already received confirmations from some of the candidates
and expect more to sign on during the next few weeks,
would not say which Democrats and Republicans have already
agreed to participate in the three-hour session slated for
Houstons George R. Brown Convention Center on Nov.
is promoting the confab on behalf of client, Greater Houston
Partnership, a group that counts ExxonMobil, Chevron, CenterPoint
Energy, ConocoPhillips and BP as executive partners. Chase
and AT&T round out that list.
said the Sierra Club is a co-sponsor of the energy event.
It was invited to provide balance to the proceedings.
Gov. Rick Perry unveiled the Texas Bioenergy Strategy at
a press conference at the Partnerships headquarters
believes Texas can be a leader on bioenergy by tapping the
know-how of the Lone Star States top three industries:
oil & gas, agriculture and petrochemicals.
noted that Texas, hardly known for its alternative energy
work, ranks No. 2 in the U.S. in the production of wind
state trails only California, which enjoys an environmental
IS MUM ON TROUBLE.
York Counselor Howard Rubenstein has no comment about long-time
former client Leona Helmsley, who left a $12M trust fund
for her eight-year-old dog Trouble.
New York Daily News and New York Post (Aug.
30) reported that Helmsleys former maid has plenty
to say about the pooch. Zamifira Sfara is horrified to learn
about Troubles gains.
claims the white Maltese regularly bit her, causing nerve
damage. Sfara sued Helmsley in `05, but the case was dismissed.
will of the former 87-year-old Queen of Mean
was made public on Aug. 27. Trouble is to be cared for by
Helmsleys brother, Alvin Rosenthal.
death, Trouble is to be buried beside Leona and husband
Harry in their Westchester mausoleum, which must be washed
and steam cleaned at least once a year, according
to the will. Leona left $3M for mausoleum upkeep.
told the Aug. 21 Wall Street Journal that Leona,
who was estranged from many of her family members, had recently
reconciled with all of them. Her grandchildren were
with her at the end, he said.
to the will, Leona left money for two of her four grandchildren
as long as they visit the grave of their father once a year.
other two got nothing for reasons that are known to
them, according to the will.
UP PACT AT H&K.
Basic Industries has revamped its core communications
contract with Hill & Knowlton, upping annual fees over
the $1M mark.
$87,695 a-month pact covers deliverables such as media relations,
news releases, global media kit development, advertising,
conferences, quarterly strategic communications planning
sessions, and the cost of a full-time H&K consultant
which is 70 percent owned by the Kingdom of Saudi Arabia,
will inform H&K if additional services are needed beyond
the core program.
of those projects will be made only after H&K submits
a detailed proposal covering costs.
work for SABIC also includes work covering the possible
acquisition of companies in the U.S. or investments made
a chemicals, plastic, metals and fertilizer combine, also
has an oral agreement with H&K for work
separate from the core contract.
is based on H&Ks hourly rates and out-of-pocket
LOOKS FOR PR, AD HELP.
Gores Alliance for Climate Protection is looking to
hire a PR person versed in the ways of new media.
Palo Alto, Cal.-based person will manage day-to-day relationships
with the online space (social networking, search, portals,
job also entails ACP website updates, partnership development,
email/mobile list management and fundraising.
go to [email protected].
group, meanwhile, is winding down its search for an agency
to warn of the effects of global warming. The effort also
will serve as a call to action, encouraging
people to become carbon neutral.
RFP calls for the use of new and traditional media
plus local action to move the world past a tipping point
on the urgent and solvable global warming crisis.
and Alliance CEO Cathy Zoi will review pitches and select
RIGHTS AMERICAN HOME.
& Co., adding another struggling mortgage company to
its roster, is handling communications for bankrupt American
Home Mortgage Investment Corp., the Melville, N.Y., company
that has laid off hundreds of workers amid a Ch. 11 filing.
is also working for mortgage company Luminent Mortgage Capital
and the private equity affiliate KKR Financial, which is
selling shares to offset its mortgage losses.
Home, which was the 10th largest mortgage lender before
filing for bankruptcy on Aug. 6, got approval from a federal
bankruptcy judge on Aug. 29 for two of its affiliates to
auction thousands of mortgage loans with an unpaid balance
of more than $1.6 billion. The loans will be sold at auction
on Sept. 11.
Kekst partner Joseph Kuo is handling AH. The firm was paid
$50K by AH days before the companys filing and has
petitioned to keep working with the firm.
Edition, September 5, 2007, Page 3
HAS KITCHEN PLACEMENT OPPS.
Productions produces "Kitchen Spaces," a half-hour
program on cable TV's Food Network and WE that offers tips
on cooking and serves as a showcase for the latest products/appliances.
show has featured products from Heinz, Georgia-Pacific,
Deep Foods and Haier. Guests have appeared from Chiquita
Brands, Martha Stewart, Quaker Oats, Samsung Electronics
talk about latest trends and share "creative ideas
to enhance the experience in the kitchen," according
to Lysa Liemer, executive producer of the show.
can be reached at www.kitchenspaces.tv
OPENS IN DUBAI.
a news portal for travel industry pros has opened its first
Middle East office in Dubai, in response to explosive growth
of the tourism market there.
Garrett, managing director of TravMedia Middle East, says
Dubai is a "travel-centric destination reliant on international
PR to maintain its position as a destination of choice."
are several major hotels set to open in `08, making it more
crucial than ever to "have good contacts in order to
reach the right media," according to Garrett, host
of a weekly radio show called "Dubai Eye."
than 10K journalists are registered with TravMedia, which
distributes breaking news, high-resolution images and PR
was founded in `00 by Australian Nick Wayland, a travel
writer who wrote for the Age, Sun Herald and
Courier Newspaper Group.
is TravMedia's seventh office.
GROUP EYES CHINAS MYSPACE.
Group has invested in China Broadband Capital Partners,
which owns a stake in MySpace China.
Murdoch's News Corp., which owns MySpace, is a fellow investor
in China Broadband.
WPP investment, according to U.K.'s Telegraph, highlights
CEO Martin Sorrell's willingness to experiment with investments
outside the marketing services world.
owner of Hill & Knowlton, and Burson-Marsteller, would
not comment on the amount of money that it plowed into CBCP.
NIXES ITUNES CONTENT DEAL.
and Apple are dissolving their relationship to sell NBC
TV shows on iTunes. Reports said NBC wanted more input on
bundling and pricing than Apple was willing to offer.
agreement is set to expire in December.
said in a statement that it declined to pay more than double
the wholesale price for each NBC TV episode, which would
have resulted in the retail price to consumers increasing
to $4.99 per episode from the current $1.99.
from networks ABC, CBS, FOX and The CW, along with more
than 50 cable channels, continue to be available on iTunes.
PUTS ALBUQUERQUE PAPER UP.
Scripps Co. is seeking a buyer for the Albuquerque Tribune,
an afternoon paper that it has owned since 1923.
Cincinnati-based company has hired Broadwater & Assocs.
to find a "qualified buyer" for the AT. The paper
will close if a suitable buyer is not found.
Boehne, COO of Scripps, told AT staffers on Aug. 28 their
paper has done an excellent job of "enlightening"
readers in New Mexico, but readers throughout the country
are finding "media alternatives to afternoon papers."
Trib, which has 45 staffers, has been publishing under the
first joint operating agreement, one forged in 1933. The
partnership with Journal Publishing's Albuquerque Journal
expires in 2022.
Scripps paper has a paid circulation of 11K, down from 42K
in 1988. The Journal's weekday circ is 106K.
July, Scripps announced that it is killing the hometown
Cincinnati Post and Kentucky Post with the
expiration of a joint operating agreement with Gannett Co.'s
last Post will be dated Dec. 31, capping a 126-year run.
TO RECAST SATURDAY PAPER.
Wall Street Journal plans to rename its Saturday
"Pursuits" section "Weekend Journal,"
which is the banner that it uses on Friday.
New York Times reported the renaming is the first
major step since Rupert Murdoch announced the $5B acquisition
of Dow Jones & Co. by his News Corp.
merger partners on Aug. 29 announced that they have received
early termination of the waiting period under the Hart-Scott-Rodino
Antitrust Improvements Act. The merger is expected to be
sealed during the fourth quarter.
JOINS VARSITY TEAM.
York's Fox 5 has launched MyFoxLocker.com,
a high school sports website that will feature teams in
the tri-state area, in a venture with Varsity Networks.
site will get input from coaches, athletic directors, players,
parents and fans. Some content will show up on Fox News'
5 and VN will supply participating high schools with the
software needed to join the program. Lew Leone, GM at Fox's
WNYW, believes the venture will bolster the role of amateur
sports and help teams celebrate success with a larger audience.
editor of Wenner Media's Men's Journal, is taking
the editorial post at Alpha Media Group's Maxim on
replaces Jimmy Jellinek, who held the post during the past
year when Dennis Publishing was trying to unload the "lad"
was an editor at Maxim before exiting for the MJ job.
news continued on next page)
Edition, September 5, 2007, Page 4
Electric's NBC Universal is buying London-based Sparrowhawk
Media, which operates 30 pay-television stations in Europe,
Asia, Middle East, Africa and Australia. It has 60M subscribers.
deal inked with Sparrowhawk's private equity owners includes
the Hallmark Channel in the U.K. and international rights
to 580 Hallmark movies.
Sparrowhawk acquisition is part of NBCU CEO Jeff Zucker's
plan to double overseas revenues from $2.5 to $5B by 2010.
told reporters that NBCU wants to buy fast growing businesses,
while unloading slower growing operations.
is mulling a deal to buy cable channel Oxygen from billionaire
and Microsoft co-founder Paul Allen to line up with its
iVillage website that targets females.
of Sparrowhawk's programming is geared to women.
TAKES TV UNIT PRIVATE.
Corp. is offering $600M to acquire the 27 percent of the
Hearst-Argyle TV group that it does not own. It is offering
$23.50 per-share, which represents a 15 percent premium
of the average closing price over the past four weeks.
CEO Victor Ganzi is making the move because he believes
the "competitive demands of the TV broadcasting industry
and changes in the broader media industry, when balanced
against the pressures of a public company to deliver short-term
results" has convinced his board that private ownership
for H-A is the best way for it to meet its strategic and
according to Ganzi's letter to the H-A board, originally
envisioned that the "availability of a public currency
would enable H-A to grow through acquisitions." The
current investment landscape has altered that view.
owns 26 TV stations that cover 18 percent of American households.
It also owns more than 30 websites and multicasts 16 digital
company is projected to chalk up $780M in `07 revenues.
It earned $17M during the second-quarter on $193M in revenues.
MEDIA INVADE U.S.
media are stepping up their push into the U.S. to offset
declining newspaper sales at home and capitalize on the
wish of many Americans to get another perspective on world
events, according to BusinessWeek.
media have been in the forefront, led by The Guardian,
which aims to diversify its revenue, expand reach and increase
journalistic opportunities, according to Carolyn McCall,
CEO of Guardian Media Group.
reports that in May more Americans visited the Guardian
website than Brits by a 6M to 4.4M margin. It credits the
paper's "left-of-center" editorial stance for
attracting the many Americans who oppose the Iraqi occupation.
plans to hire more staffers and position the site as the
"leading liberal voice" over the past 18 months.
Murdoch's The Times and the BBC have also enjoyed
success in the U.S.
Thomson, who heads the North America edition of the Times,
says U.S. readers "want and need sophisticated political
and global coverage."
BBC's Jeremy Hillman says there is a "large appetite
for the sort of news we produce."
also reports that Germany's Der Spiegel push into
the U.S. is a shot to "show an international audience
that we are a voice from Central Europe with a specific
point of view," according to Mathias Mueller von Blumencron,
its online editor.
million of the magazine's six million monthly visitors read
the English language version of the site.
was syndicated columnist for Newsday, is the new
media critic for the Huffington Post. He will write two
columns a week for the news/views blog.
wrote for Newsday for 35 years, beginning in 1969.
He was a frequent commentator on local New York City TV
has just wrapped up a publicity tour for his book, "The
Man Who Would Not Shut Up, The Rise of Bill O'Reilly."
been promoted to editor-in-chief of Penton Media's Multichannel
Merchant magazine and website.
pub is for senior managers that sell products through multiple
channels. Dowling joined in 1989 as a reporter.
garden contributor for the Huffington Post, has signed on
as garden editor-at-large for Country Home, starting
with the October issue.
continues at HuffPost and as the outdoor lifestyle spokeswoman
for the Propane Research and Education Council.
of new media for the Seattle Times Co., has joined Fisher
Communications, a Seattle-based owner of TV and radio stations,
as VP of Fisher Interactive Networks.
publisher of Reader's Digest Assn.'s Every Day with Rachel
Ray since its launch in 2005, has been named publisher
of Women's Wear Daily, starting in September.
was formerly advertising director for Better Homes &
Cox has been
promoted to VP of content for Ziff Davis' video game content
platform 1Up Network. Cox had been creative director and
earlier served as editor-in-chief of ZD magazines Xbox
Nation and GMR.
Hsu, editor-in-chief of ZD's Electronic Gaming Monthly,
has been upped to editorial director while retaining the
5, 2007, Page 5
OF PR FIRMS
IN NEW MARKETING VENTURE.
marketing veteran Stan Rapp has taken the reins of a new
marketing firm looking to blend traditional and new media
and backed by private equity firm Halyard Capital. Called
"Engauge," the agency bills itself as a consortium
and says it is focused on reworking the "advertising
is being built by acquisition. The agency has acquired Austin
database marketing shop Direct Impact [not to be confused
with the D.C.-based Burson-Marsteller grassroots unit of
the same name] and ad agency Ten United, Columbus, Ohio,
after looking at more than 100 marketing services companies.
Annual billings for those two companies are around $40M.
Engauge said it is planning additional acquisitions of "leaders
in their respective marketing fields."
82, serves as chairman of Engauge while TenUnited's former
chairman, Rick Milenthal, is CEO. Rapp noted the "old
order" of marketing is "crumbling," and said
the new venture is aimed at engaging customers in the most
cost-effective manner, not, he noted, in the false choice
between new and traditional media.
and TU will continue to operate independently into next
year. Milenthal noted TU's "qualitative" resources
combined with DI's data analytics will help determine what
customers actually do, "not what they say they do."
Start-up clients include TU's Airborne and Sears Optical,
along with DI's Logitech.
is backed by financing from Merrill Lynch and Huntington
co-founded and ran the direct marketing agency Rapp &
Collins with Thomas Collins for 23 years. He later joined
McCann Erickson, part of Interpublic.
Schwartz & Co. is handling PR for the launch.
Jean-Baptiste Communications, New York, has opened a London
office in that citys Mayfair district. President and
founder Trica Jean Baptiste and director Kara Hoffman oversee
the outpost, which replaces a previous office in Paris.
of the eight-year-old firm include Terme di Saturnia Spa
& Golf Resort (Italy) and The Carlton on Madison Avenue
(New York). It has worked for the Dubai Trade Commission
and Portugal and Scottish Tourist Boards.
London office is at 16 Hanover Square.
Group of Washington,
D.C., has moved to new offices, just around the corner from
its M Street home of the last 10 years. The new address
is 1133 20th Street, Suite 400. Bill Perkins, founding partner
of the firm, says the larger space will help it serve new
clients it has added this year, largely in two of its core
practice areas, energy and trade associations. ...Janel
11-year veteran of The
Little Falls, N.J., has been named to NJBIZ
Forty under 40 list. ...OKeeffe
Alexandria, Va., picked up nine regional and national awards
for its work for IT client CDW Government.
Hammond & Associates, New York/Caribbean Tourism
Development Co., as AOR for PR following a competitive review.
CTDC represents 32 countries and their hospitality partners.
SMR, New York/Kiplinger.com,
online portal for Kiplingers Personal Finance
magazine, as AOR for media relations.
PR, New York/The HYT ME Estate, Hamptons entertainment
property, and Marithe & Francois Girbaud, for an upcoming
Communications, New York/Waterfront Media, online
health publisher, as AOR, and Julie Morgenstern Enterprises,
organization and time-management expert, for a brand assessment.
Onofrio PR, New Haven, Conn./Blue Moon Mexican Cafe,
for PR to support the chains growth plans. The work
includes media and community relations, franchise support,
and analyst relations.
Group, Atlanta/Focus, Washington, D.C.-based investment
banking firm, as AOR for PR.
Boineau & Co., Charleston, S.C./Palmetto Detitling,
title research and clearing for mobile homes, as AOR for
marketing and PR.
Chicago/Tyson Foods, as AOR for consumer products following
a review. The firm has handled Tyson for years. SVP Amy
Kennedy heads the account.
Cleveland/Corporate United, group purchasing organization,
for research and external comms. A/S Katie Torok leads the
Cincinnati/Taiga Bioactives, for PR and advertising for
a new line of lip care and personal care products.
Lynch Spong, Minneapolis/Boehringer Ingelheim Vetmedica,
animal pharmaceuticals, as AOR. The firm recently lead the
launch of Vetmedin Chewable Tablets, a drug for dogs. CLS
also picked up Dixie-Pacific, a structural and decorative
millwork products maker, for strategic comms.
Associates, Boulder, Colo./Colorado School of Mines
Eight Continent Project, for national PR, new media comms.
& Associates PR, Van Alstyne, Tex./Wescorp Energy,
oil and gas operations services, for PR, IR and marketing.
PR Worldwide, San Francisco/The Tech Museum of Innovation,
science and technology museum, for PR for its 2007 Tech
Museum Awards, sponsored by Applied Materials in November.
Ellman Heald, San Diego/Neuman & Neuman Prudential
California Realty, for PR and marketing, and the Law Offices
of Shaun Khojayan, criminal defense firm, for PR.
Shandwick, Sydney, Australia/VeriSign, for PR in
Australia as part of a global assignment.
Edition, September 5, 2007, Page 6
GOES TO COLLEGE.
has acquired Collegiate Presswire, a content distributor
targeting university print and broadcast media.
disseminates releases, photos and camera-ready content from
companies and organizations to about 1,100 college media
entities, higher education trade pubs, and websites. It
also has an online press conference service that connects
student journalists with newsmakers, and the electronic
media monitoring system PressWatch.
Brodeur, SVP of MarketWire, said CP will be combined with
MWs university distribution circuits to reach more
than 2,200 colleges and universities.
was formed in 1998 by Matthew Farlie and Lisa Bannerot.
Farlie joins MW as product manager for monitoring and reporting,
while Bannerot will work on the the integration of the two
companies. Both report to Brodeur.
SEEK INTERNAL PR SPECIALISTS.
executive recruiter Jean Cardwell, who has been recruiting
in PR for 20+ years, says she has encountered ten searches
for "strategic internal communicators" in the
past several months.
is definitely a new trend," she said, with corporations
willing to pay upwards of $200K for the right talent.
companies call it "internal branding," inculcating
employees with the strategic message of the company so that
they can spread it among their business associates and friends.
job involves creating the corporate "brand" as
well as disseminating it among internal audiences that include
executives, the sales force, office and production workers,
good writing background including experience as a reporter
or editor is highly desired, she added, acknowledging that
writers are in short supply in the PR industry.
PR people "must create short term as well as long term
programs that support the business objectives of the company,"
said Cardwell. They must also be familiar with all forms
of communications including internal websites. They must
work with the CEO as well as the heads of all the business
units to create a unified corporate approach, she said.
driving the trend, according to Cardwell, is the profusion
of citizen blogs and anti-corporate websites that take a
negative view of many corporate activities, resulting in
declining morale among some employees. "CEOs see marketing
to their own employees as a major goal," said the recruiter,
who heads Cardwell Enterprises. "They realize that
if their employees are not happy and satisfied they can
be wooed away by other companies" and that it will
also be hard to attract new employees.
firms that are latching onto the employee communications
trend are doing extra well these days, she said. CEOs who
don't reach out to their employees are going to have problems,
DeMartino, director of IR for Omrix Biopharmaceuticals,
to LifeCyclePharma, as director of IR and corporate comms.
She is based in New Jersey for the Danish drug company.
She was previously with GCI Group and The Ruth Group.
Sharkey, director of marketing and PR at Graduate
Hospital in Philadelphia, to JFK Communications, Princeton,
N.J., as a VP. She manages Eisai Oncology and Cytogen business.
Jensen, director of comms. for Women Community Service,
to Equals Three Communications, Bethesda, Md., as an A/S.
signs on as an asst. A/E.
Aleknavage, comms. manager for LexisNexis, to Welz
& Weisel Communications, Fairfax, Va., as a director.
She was previously director of PR for ISM Inc. Suzanne
Linville has joined the firm as an A/E from 104 West
Partners in Denver.
Musumeci, a top Washington healthcare pro, has joined
ICF International, the Fairfax, Va.-based consulting firm
that is best noted for managing Louisiana's troubled Road
Home campaign to help victims of Hurricanes Katrina
and Rita. She served as COO of Equals Three Communications,
a social marketing firm in Bethesda, and COO of the Matthews
Media Group. At Matthews, Musumeci helped grow the company
from a 20-person staff to 160 members leading up to its
acquisition by Omnicom.
Stanley and Mimi
Koumanelis have been promoted to VPs, of comms.,
ventures, and comms., mission programs, respectively, for
The National Geographic Society, Washington, D.C. The promotions
are part of a revamp of the Societys communications
division under EVP
Betty Hudson, who oversees strategic comms. and PR
across its properties like magazines, licensing, mission
program activities and media ventures. Stanley handles media
relations for the Societys TV production, film, music
and radio, home entertainment, and digital properties. Koumanelis
handles its Explorers-in-Residence, the All Roads Film Festival,
museum exhibits and traveling exhibitions like the Tutankhamen
Radi to senior A/E, The Pen Group Communications,
Coral Gables, Fla.
Murov, PR director the Palms South Beach and The
National Hotel, to Lowes Miami Beach Hotel, as director
Kamer, deputy comms. director for the Louisville
Mayors Office, to Bandy Carroll Hellige, Louisville,
Ky., as director of PR and new client projects. He was previously
with Guthrie/Mayes PR.
Filmer, a TV reporter and former consumer editor
for Good Morning America, to American Traffic
Solutions, Scottsdale, Ariz., as director of comms. The
company markets red light cameras and toll enforcement services
for traffic safety programs.
Vandiver, president and CEO of The Vandiver Group
in St. Louis, was elected president-elect of the Pinnacle
Worldwide network of PR firms. She becomes president in
2009. TVG has been in Pinnacle since 1999.
Edition, September 5, 2007, Page 7
RAP PRINCETON (Contd
from pg. 1)
Katzman but has no connection to Princeton.
Benita Steyn, PR professor at Cape Peninsula University,
South Africa, said the Princeton name gives credibility
to the Review's opinions and "Nobody knows it's not
the University's own publication." What was written
"would be acceptable on a blog but not in the career
section of any publication," she said.
Trahan, Ph.D., chair of the Educators Academy of the PR
Society, said: "How dare you send me this stuff? The
Princeton Review people evidently know absolutely nothing
about PR education today."
noted PR degree programs approved by the Society put "heavy
emphasis on liberal arts education" and PR Student
Society graduates "are superb communicators who conduct
solid research-unlike your Princeton friends-and solve problems
Wright, Ph.D., professor of PR in the College of Communication,
Boston University, said the Review was incorrect in saying
that PR students don't get a "broad education."
one year of a four-year program is usually devoted to communications
and PR courses and "many PR graduates wind up taking
more liberal arts courses than liberal arts majors."
There are plenty of vocational courses in medical, law,
nursing, engineering and other professional schools, he
article, he continued, appears to contradict what is said
about PR on some other pages of the Review. [A section under
Major: Public Relations, quotes Kent State University as
saying PR is "the strategic manager of communication
and relationships between organizations and their key publics"
and describes numerous skills needed to practice it].
also said the author should be identified.
Kotcher, CEO of Ketchum, holds a Master's Degree in PR from
BU, Wright noted, and Jon Iwata, SVP of communications at
IBM, majored in PR at San Jose State University.
wonder if the author of this article is as successful as
Ray or Jon?" he asked.
on PR Education Comments
Kruckeberg, Ph.D., PR professor, University of Northern
Iowa, and John Paluszek, senior counsel at Ketchum, who
are co-chairs of the PR Society's Commission on PR Education,
found the Review's take on PR to be "rather limited
and somewhat negative."
2006 Commission report, "The Professional Bond
and the Practice" (www.commpred.org)
says "coursework in PR should be built on a foundation
of liberal arts, social science, business and language courses."
and Paluszek point out that the report stresses "the
need for excellent writing skills."
Professional Bond, they note, says that "PR must be
interdisciplinary and broad, particularly in the liberal
arts and sciences." The report outlines how such an
education can be structured.
Rayburn, associate professor, Dept. of Communications, Florida
State Univ., said, 'It is apparent that the person who wrote
this article knows nothing about PR."
good PR education, he said, teaches not only writing skills
but "PR management, analysis of PR cases, the legal
issues facing the profession, the research methodologies
professionals use, ethics, and much more." English
and journalism majors do not have the benefit of such courses,
Harris Agrees with Review
Harris, co-founder of Golin Harris, author of The Marketer's
Guide to PR, and who taught 14 years in the master's program
in Integrated Marketing Communications at the Medill School
of Journalism of Northwestern University, said he "agreed
100%" with the Review.
Harris: "I wouldn't waste my precious time in undergraduate
school on vocational subjects like advertising or PR. This
is the greatest time in life for young people to learn about
the world in which we live and work. I was an English major
at the University of Michigan and always looked kindly on
English majors when I was hiring college grads."
said "College should be about learning to think, solve
problems and communicate" but life should not be "all
work." He urged undergrads to take some courses in
art and music.
like psychology, sociology, history, political science and
economics are "invaluable to an educated person,"
of CPRS Comments
Jean Valin, past president
of the Canadian PR Society, said PR pros must speak out
more if they are to change the perception of PR that was
presented in the Review.
Valin, whose remarks were
one of a number of comments on prconversations.com
about the Princeton Review article, asked: "How often
have we taken positions on controversial issues? Are we
vigilant about the abuses that take place and are we quick
to explain what PR is really all about?"
He said it is "overly
simplistic to equate what we do to image-making and to dismiss
our profession as one that engages in less than honest practices."
Toni Muzi Falcone, past
president of the Italian PR Assn., said the Review article
should motivate the American and PR communities to "ask
what is wrong with their current approach and how and when
it intends to correct it?"
He noted that a 2005 Harris
Interactive poll conducted for the PR Society found that
85% of consumers in the weighted poll agreed that "PR
professionals may sometimes take advantage of the media
to present misleading information that is favorable to their
clients" and that 79% believe PR pros "are only
interested in disseminating information that helps their
clients make money."
The Harris/PRS poll "blatantly
contradicts what we say and presumably believe what we are
all about," said Muzi.
Needed "Cash Cow"
Several PR pros commented
that PR courses were introduced to journalism schools to
boost flagging enrollment and the current trend is to combine
journalism, PR, marketing and speech courses under a "communications
department" to save administrative costs.
Some professors noted
that there are "far more students majoring in PR today
than there are jobs for them when they graduate."
Edition, September 5, 2007,
Princeton Review debacle (pages 1 & 7) puts the
spotlight on PR,
PR education, the definition of PR, and the PR community's
lack of a response mechanism.
Review's advice against taking undergraduate PR courses
will be followed by many college students.
Review should not be allowed to use the word "Princeton"
in its name. The school lost a legal challenge some years
ago, withdrawing its claim after the Review said it would
"routinely use a disclaimer" that it was not connected
with the University.
doesn't satisfy PR professors nor us. The company should
fly its correct flag, i.e., "Collegiate Review."
anti-PR advice has sparked dozens of e-mails from PR professors
and PR pros in the U.S. and abroad that are on odwyerpr.com,
prconversations.com, and prmindshare.
University has told us it would entertain a rebuttal to
its advice against PR courses. But first, PR must get its
house in order. There is no accepted definition of PR.
a conflicted field because PR at one and the same time promises
to be a sales function and an information function. It wants
to eat its cake and have it, too. It's like a real estate
salesperson also wanting to do the inspection on the house.
image with the public is not good. The 2005 Harris Interactive/PRS
poll found 85% of consumers feel PR pros sometimes present
"misleading information" and 79% believe PR pros
"are only interested in distributing information that
helps their clients make money." A 1999 PRS/Rockefeller
survey found "PR specialist" was 43rd in credibility
on a list of 45 public spokespeople. PR's image with the
press is even worse (i.e., Washington Post columnist
Gene Weingarten calling PR people "pathetic dillweeds"
because PR contacts on releases could not answer his questions
(6/13/07 NL). Such comments are rife in the press. There
are nine books about PR with the word "spin" in
their titles. "PR" has mostly been replaced by
"communications" at corporations. The Princeton
Review says "communications" is the eighth most
popular major (after English) and that such majors learn
how to "influence individual and group behavior."
solution could be separating PR, which is mostly a sales
and marketing function, from the public information function.
Bring back the title of PI and put someone in it who can
take press calls and not be easily offended. Sometimes reporters
only want cold, hard facts. As Lincoln said, "cold,
unimpassioned, reason is the only acceptable form of public
bloggers wanted to know where PRS stood in this debate.
Nowhere is the answer.
head of the Educators Academy, Joseph Trahan, Ph.D., a "media
trainer" in McDonough, Ga., said the Review "evidently
knows nothing about PR education today." That's not
the answer that's needed. Trahan's picture on the PR Student
Society website shows him sitting in his office holding
a mug (is beer or coffee in it?). That doesn't create the
proper image. He's also co-chair of the 60th anniversary
committee of PRS and we're waiting for something from him
on that. The celebration supposedly started July 1 but we
have yet to see anything in the media about it.
is only a volunteer and has his business to run.
The problem is the 55-member staff of PRS which has two
PRS members on it when there should be a dozen. A full time
"brain trust" is needed to tackle problems like
the Review, the definition of PR, "PR for PR,"
leaders have to face the Assembly Oct. 20 in Philadelphia
and they're racking their brains on how to handle what could
become an unruly mob.
should be meeting right now via e-mail and blogs, setting
their own agenda and debating such issues as the lack of
PR pros at h.q. (like a hospital with no doctors); misleading
PRS financial reports (they should have a six-months report
by now plus the 2006 IRS Form 990); the return of the printed
members' directory (telephone books have not been abandoned!);
again considering the Central Michigan proposal to have
the Assembly set policy as is done at the AMA and ABA; expelling
the nearly 50 board members, section and district chairs
from the Assembly since they should not be voting on their
own initiatives; stopping directors from returning to the
board as an officer; ending the APR rule for national posts;
demanding immediate print-outs of Assembly electronic votes
so everyone can see who voted for what (standard procedure
instead of asking the delegates about substantive topics
like the ones above, Assembly co-chairs Brad Rye of Eric
Mower & Assocs. and Dave Rickey of Alfa Corp. are polling
the delegates on such topics as their age (30 or younger,
31-40, etc.); gender; APR or not; years as an APR; who's
paying for their trip; attend the conference?; whether they
are getting instructions from their chapter boards or members;
how they were picked; first Assembly? and whether they expect
to "deal with matters of great importance to PRS"
Bill Murray at a delegates' teleconference Aug. 29
threw a monkey wrench into any thoughts delegates might
have of meeting electronically during the year as was proposed
by a task force. New York law demands in-person meetings
of groups like the Assembly, he said. Instead, he and PRS
leaders should be encouraging the delegates to meet all
year long electronically, communicating with rank-and-file
members, and expressing their wishes to the board. If a
legal vote is needed, a one-third Assembly quorum could
quickly be arranged. Had the above been practiced, odds
are the members would not have allowed abolition of the
old Ethics Code, would have blocked suspension of the 1,000-page
directory, and would have debated at length whether to sign
a 13-year, $6 million lease on offices downtown
PRS board, unable to get candidates
from some districts, is again proposing that five "regions"
replace the ten districts.