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Internet Edition, September 19, 2007, Page 1


The Presidential Climate Action Project, a non-partisan climate change group, has issued an RFP through the University of Colorado at Denver for a firm to implement its strategic communications plan.

Burson-Marsteller won a competitive pitch in June to draw up a PR strategy for the group. The latest RFP, issued on Sept. 7, is the next step of a multipart plan by the Project and is focused more on execution of communications.

The Project wants to put climate change at the top of the next U.S. president’s agenda. The Univ. of Colorado, along with several groups like the Pew Center on Climate Change and the National Wildlife Federation, are working to draw up a climate action plan to be unveiled in early 2008 ahead of the election season for the 44th president.

Despite a small $45K budget, 10 firms pitched for the group’s initial account earlier this year.

The RFP can be downloaded from Colorado’s procurement site.


Jerry Mullins, a senior executive for the Washington, D.C., public affairs firm WeberMerritt, is serving as spokesman for Freedom’s Watch, the non-profit group touting U.S. success in Iraq with a $15M advertising blitz.

Ari Fleischer, former White House press secretary who is now a communications consultant, is a founding member of FW.

The group’s ads include a spot of a soldier who lost both legs in Iraq urging forces to continue the fight there, before a plane heading for the World Trade Center on Sept. 11 is shown.

The radio and TV ads are running in dozens of Congressional districts in 20 states offering an 800-number for people to contact their representatives “and urge them not to surrender to terror.”

Mullins, who has counseled NASCAR,, and produced ads for the Republican National Committee, did not return a call and email about WM’s work with Freedom’s Watch.

Pam Mills, former president of the Washington, D.C. chapter of PR Society, died Sept. 7 after suffering a massive hemorrhage of her lungs. She was 41.

The cystic fibrosis patient had been first on a wait-list for a double-lung transplant.

She ran Mills Communications, which was founded in ’02.


The National Assn. of Broadcasters is using crisis management/PA firm Corallo Comstock in its effort to derail the proposed XM-Sirius Satellite Radio merger.

NAB has been the leading opponent of that hook-up, maintaining the marriage would limit programming and raise consumer fees. It is behind the site.

The trade group representing 8,300 free TV and radio outlets believes the XM/Sirius deal violates the initial Federal Communications Commission stipulation that the two services had to be independent. The FCC made that rule when it granted XM and Sirius their licenses in `97. [XM and Sirius counter that an explosion of new media services since `97 makes that point moot.]

The Justice Dept. and FCC must approve the merger. Mark Corallo and Barbara Comstock are former Justice Dept. officials who set up shop on Jan. 1.

Their work for the NAB bolsters efforts by The Ashcroft Group, which was hired by the broadcasters in March. NAB has posted on its website a Feb. 27 letter from former Attorney General John Ashcroft to then-AG Alberto Gonzales opposing the XM-Sirius deal.

NAB does not identify Ashcroft as its lobbyist. TAG received $160K in fees from the NAB during the first half of this year.


Ogilvy PR Worldwide is supporting Myriad Genetics as the Utah biotech company unleashes a public awareness blitz for its genetic breast and ovarian cancer test.

The purpose of the campaign touting the $3,000 BRACAnalysis test “is to save lives,” according to Myriad president Gregory Critchfield. The blood screening is meant to identify high-risk women so they can take measures toward prevention of the cancers.

The New York Times has reported that the Connecticut Attorney General’s Office is investigating Myriad advertising for the test amid criticism that the expensive test may cause undue alarm in patients.

The physician outreach and education component of the campaign – the test can only be ordered by a doctor – along with consumer education and PR are focused on the Northeast. An ad push will hit Boston, Hartford, Providence and New York through the spring of 2008. The company said the Northeast region’s numerous medical resources are the reason for that geographic focus.

Myriad says that fewer than three percent of the million people in the U.S. with a genetic risk of cancer know of it.

Internet Edition, September 19, 2007, Page 2


Jill Schuker, a former Libyan lobbyist and Clinton/Carter White House official, has joined the senior advisory board of Global Communicators.

As head of JAS International, Schuker repped the Ghadafi International Charity Foundation.

That work “focused on media and civil society reform as part of bipartisan support for full normalization” of relations with the U.S., she said in an e-mail sent to this NL. She worked closely with Libyan strong man Muammar Ghadafi’s son, Saif, “for whom these issues and opening to the west are paramount.” Saif heads the foundation.

Schuker wrapped up the Libyan work last summer. She worked as a subcontractor to Fahmy Hudome International, the Government of Libya’s lobbyist.

Though Schuker served President Clinton and is a big fan of the former First Lady, she told O’Dwyer’s that she has “close contacts” with Democratic candidates, singling out Obama, Dodd and Biden.

She denied having a “special relationship with or a role” in the Hillary Clinton run. “I respect Hillary Clinton enormously of course as a candidate and intend to be supportive of her in the future,” said Schuker.

Jim Harff, GC’s CEO, expects Schuker’s “impressive national security and government relations credentials” will boost his Washington, D.C.-based shop.

Schuker was senior director of communications at the National Security Council during Clinton’s Administration and held State Dept. and United Nations posts during Carter’s four years in office.

She is headed for Kiev later this month to serve as an official election observer in Ukraine’s parliamentary tally set for Sept. 30.


Georgia’s Dept. of Transportation issued an RFQ on Sept. 5 for a new contract to manage education and safety campaigns, policy efforts and a statewide speakers bureau.

A spokeswoman for the Department told O’Dwyer’s it is new work and there is no incumbent.

To pitch, a firm must have handled at least three marketing, PR or public outreach efforts related to transportation, tolling, trucking or other similar fields, one of which had to be executed for a public entity. Notably, the DoT is also requiring that interested firms provide a list of clients who have terminated their relationship with the firm over the last three years. It also “prefers” its project manager to be APR certified.

Hayslett Group won a competitive pitch for the DoT’s 511 information line PR account earlier this year. A provision in the new RFQ precludes a PR firm from being engaged in any active contracts with the DoT.

Answers to the RFQ are due Sept. 24 and an offers’ conference has been scheduled for Sept. 1.


Virgin America Airlines, the low-fare carrier that is minority owned by British billionaire Richard Branson, has hired Burson-Marsteller’s BKSH & Assocs. as its Washington representative on aviation issues.

BKSH CEO Scott Pastrick, a former Clinton and Carter Administration advisor, leads the account. He is assisted by Charlie Black, aide to Presidents Reagan and Bush II and past spokesperson for the Republican National Committee.

VAA, this week, filed a petition with the Dept. of Transportation to extend the deadline from Nov. 18 to Feb. 18 to replace CEO Fred Reid. The DOT, in approving VAA’s launch in March, ruled that Reid was too close to foreign investors. Branson’s Virgin Group controls a 25 percent stake in VAA.

Don Carty, the former American Airlines CEO who serves as chairman of VAA, said the extension would give his board needed time to identify, interview, recruit and arrange the relocation of a seasoned airline exec to the west coast.

The San Francisco-based carrier launched its maiden flight on Aug. 8 with service to New York. It debuts D.C. to S.F. service on Sept. 26, and flights from D.C. to Los Angeles begin Oct. 24.


Fleishman-Hillard is behind “mustache mania,” which reached a high point Sept. 14 at Shea Stadium when New York Mets analyst Keith Hernandez was honored for winning the “Top Sports Mustache of All Time” contest sponsored by the American Mustache Institute in St. Louis.

SportsNet New York, which airs Mets games, distributed 25K phony `staches to honor its broadcaster and former star first baseman of the St. Louis Cardinals and Mets. The stache was poly bagged with a card that honors “The Man. The Met. The Mustache.”

Hernandez, according to F-H VP Dan Callahan, was not even on the original ballot due to a more modest mustache compared to those sported by Oakland Athletics Hall of Famer Rollie Fingers (handlebar) and Cardinals relief ace Al (The Mad Hungarian) Hrabosky, who favored a Fu Manchu.

Callahan credits an appeal by for landing Hernandez at the top of the list with 31.7 percent of the vote. Fingers scored 23.9 percent, while Hrabosky picked up 12.3 percent of the tally.

The AMI sent a congratulatory video to Hernandez that aired during the game. It featured Aaron Perlut, AMI’s executive director and F-H staffer.

The AMI was formed to counter the discrimination that mustache-wearers have suffered since the end of the 1970s.

Callahan said its purpose is to serve as a publicity platform to raise money for Challenger Baseball, a St. Louis-area league for children with disabilities.


Carol Essex, a Coca-Cola Co. veteran, is the new VP-business development and marketing for Europe, Middle East and Africa at Hill & Knowlton.

She is assuming the post of Christopher Burghardt, who exited in July for a corporate affairs slot at InBev.

Essex is an eight-year veteran of Coke, serving PA and PR posts in the Middle East, Africa and Asia.

She joins H&K in October, and will report to EMEA CEO Andrew Laurence and chief marketing officer Tony Burgess Webb.

Internet Edition, September 19, 2007, Page 3


Print and broadcast news are losing readers and viewers under intense competition from the Internet, says columnist Michael Wolff in the October Vanity Fair. The Internet, he says, gives people "access to all information at all times and not merely to today's news – indeed, all information, practically, that ever was…"

He feels newspapers such as the New York Times are doing a poor job in adapting to the internet by merely transferring lengthy newsprint stories to the web when people want much shorter, punchier material to read.

At the same time, he says, newspapers are cannibalizing themselves by giving away much of their content free.

The NYT only grosses $250 million from its website but its news costs are $300M, he says. Total revenue of the paper is about $2 billion.

The NYT, in its paper form, continues to seem "unique and important" but online it's "denuded of much of its authority" and its articles seem little different from those in USA Today, Wolff adds.

Wolff, who lost heavily in a previous Internet venture, says he is embarking on a new business called, which he plugs in the Vanity Fair article. One feature is a link to the "top 100 news sources." Slogan of the website is "Faster, smarter news."

Wolff is a fan of "aggregators," websites that do no original reporting but are collectors of what everyone else is reporting. He especially admires Jim Romenesko, a reporter from Milwaukee who started a blog called Media Gossip which became a leading source of media news.

The Internet is at its best, says Wolff, "when it sorts, searches, organizes, actually when it reads for you." It allows precise targeting of areas of interest, making it cheaper for advertisers to reach specific audiences, says Wolff.

Veronis Suhler Stevenson, media research firm, says that by 2011 the Internet will have greater ad volume than newspapers, currently the biggest ad medium.


Women are on the verge of taking over “word-based professions” like journalism, law, marketing and PR, writes Burson-Marsteller CEO Mark Penn in his book, “Microtrends. The Small Forces Behind Tomorrow’s Big Changes.”

Penn, who defines PR as “the art of helping people express themselves in just the right way,” notes that B-M’s staff is 70 percent female. Women held 30 percent of PR jobs in the ’70s.

Penn, who is Hillary Clinton’s pollster and strategist, believes the impact of women in TV is evident by the rise in the number of stories about child care, abortion, and sex discrimination in the workplace.

He notes that when Elizabeth Vargas briefly co-anchored ABC’s “World News Tonight” it devoted more time to “sex and family stories” (e.g., contraception, childbirth, postpartum depression, childhood pornography) than NBC and CBS newscasts combined.

Penn sees the same trend in PR and advertising. “Television commercials for tampons, vaginal creams, and ‘relief from period pain’ used to be few and far between. Now you can’t watch even a half-hour of prime time without seeing them,” he wrote.

On the downside, Penn says some PR and journalism executives worry about the scarcity of men in their businesses. “With half the human race underrepresented, can we really reach our full potential?” he wrote.

Ready for Woman President

Politics may be the next wordy profession. Penn has seen the past prejudice against women in public life “slowly turning to acceptance and even preference.”

There is a whole new generation of young women “watching to see if America, too, will get its first woman chief executive as has already happened in the U.K., Germany, Israel and Chile.”

Penn wrote: “If millions of young women are gaining ground in journalism, PR and law, politics is the next jump—as they require many of the same skills you need in politics.”

The author notes the progress that women have made in the Senate. There are 16 female Senators, up from one 25 years ago.

Microtrends looks at 75 groups such as “Office Romancers” (Penn is proud of the several interoffice marriages that occurred at B-M and Penn Schoen Berland under his watch.), “Old New Dads,” “Militant Illegals,” “Snowed-Under Slobs,” “Archery Moms,” (Penn famously coined the term “soccer moms” when handling President Clinton’s campaign), “Tech Fatales” and “Smart Child Left Behind.”

The book shows how the daily decisions of those groups are “forging the shape of America and the world both today and tomorrow.”


Two of the seven soldiers who wrote an Aug. 19 op-ed piece in the New York Times that was critical of the American occupation of Iraq were killed there.

Sgts. Omar Mora and Yance Gary died Sept. 10 just as Gen. David Petraeus reported to Congress about the Bush Administration's "surge" strategy, noted Editor and Publisher. They were killed when their cargo truck overturned.

The Times op-ed piece was called "The War As We Saw It." It said the U.S. occupying force has "long outlived its reluctant welcome."

The authors wrote that any thought of winning over the local population and "this counterinsurgency is far-fetched."

They wrote: "In the end, we need to recognize that our presence may have released Iraqis from the grip of a tyrant, but that it has also robbed them of their self-respect. They will soon realize that the best way to regain dignity is to call us what we are - an army of occupation - and force our withdrawal."

The authors stressed as "committed soldiers" they will see their mission through.

E&P also noted that another of the authors, Army Ranger Jeremy Murphy, was shot in the head. He is in a military hospital and expected to survive his wound.

(Media news continued on next page)

Internet Edition, September 19, 2007, Page 4


Clifton Brown, a 19-year staffer at the New York Times, is moving to the Sporting News as its National Football League reporter. He will write the "NFL Insider" column, blog and appear on SN Radio.

Brown covered football for the Times for the past two seasons. He also covered the National Basketball Association and golf tournaments.

Before joining the Times, Brown covered sports for the Detroit Free Press and Boca Raton News.

Hope-Beckham does PR for SN.


David Bianculli, a 14-year veteran of the New York Daily News, is no longer with the paper.

The TV critic told the New York Observer that he received a "reverse Godfather" contract renewal offer from the paper. "They gave me an offer I couldn't accept," he said.

Bianculli said it was clear that he didn't fit into future plans of the paper that is owned by real estate mogul Mort Zuckerman. He is just one of the staffers affected by a shake-up instituted by editor-in-chief Martin Dunn.

Mark Mooney, national editor and 14-year vet, and Dean Chang, metro editor and 17-year News pro, recently got the boot.

Mooney believes the News is having a "personality crisis," one triggered by rival New York Post surpassing it in circulation for the first time last year.

Chang told the Observer that the News needs to return to its "working class roots" and not cover stories favored by Zuckerman, such as the Presidential race and Midwest developments.

Boyle Dies at 54

Bill Boyle, senior managing editor of the News, died Sept. 7. He was 54 and passed after taking part in an experimental chemotherapy trial aimed to combat stage-three melanoma.

Boyle "understood the value of a great story well told and was devoted to the craft of making words come to life for the reader," according to a tribute from Dunn.

Boyle began his newspaper career at the Doylestown (Pa.) Intelligencer and later move to the Wilmington News and Philadelphia Daily News.

The News profiled Boyle as an "old school newspaperman, a chain-smoking, black coffee-drinking editor who kept his cool on deadline."

PEOPLE ___________________________

News Corp. has announced that Fox News Channel business reporters Stuart Varney, Dagen McDowell, Rebecca Gomez, David Asman and Cheryl Casone will anchor Fox Business Network, NC’s new network which debuts on Oct. 15.

They will retain positions at FNC. Varney also is substitute host of "Your World with Neil Cavuto," while Asman hosts "Forbes on Fox."

Walter Cronkite, the legendary CBS anchor who retired in '81, is mulling a comeback on cable channel Retirement Living TV.

The 90-year-old newsman would appear on "Daily Café" and comment on current events. That program is hosted by CNN veterans Mary Alice Williams and Felicia Taylor.

Charles Hirschhorn, chief creative officer at RLTV, said negotiations with Cronkite could wrap up in a couple of weeks. The cable TV channel is targeted at the 55-plus crowd and viewed in 28M households via Comcast. It programs eight hours a day but expects to go to a 24-hour schedule in October.

Cronkite's son, Chip, is a producer at RLTV.

Janet Clayton is leaving a 30-year career at the Los Angeles Times to "pursue other opportunities."

Jim O'Shea, associate managing editor of the metro section, tried in vain to persuade Clayton from leaving the paper, according to his staff memo.

According to O'Shea, Clayton noted that she has been working in newspapers since she was 21 and "felt it was time to take a break without resorting to maternity leave."

Clayton joined the LAT as an intern in Washington, D.C. She became the first woman and first black person to edit the LAT's editorial pages. In 04, she assumed command of the LAT's metro staff.

Gloria Borger, contributing editor at U.S. News & World Report, has joined CNN as commentator on Campbell Brown's prime-time program.

She will be a senior political analyst as the Presidential campaign picks up steam. Borger wrote the "On Politics" column in the newsweekly. Borger also was a panelist on PBS' "Washington Week in Review," and CBS News' "Face the Nation."

She began her journalism career at the Washington Star in ’75.

Matt Purdue, editor of Worth, has joined Peppercom as senior analyst, a new post to help clients understand the media and business trends that affect them. Purdue has 20 years of journalism experience under his belt.

John McKeon joins Dallas Morning News as president and general manager, a new position, on Oct. 1. That makes him the Belo Corp. property's No. 2 exec behind Jim Moroney, publisher and CEO.

McKeon is leaving the President post at Los Angeles Newspaper Group, a division of Dean Singleton's MediaNews combine.

He also did stints at Newsday, Florida's Sun-Sentinel and the Los Angeles Times.

Michael Burgi has been promoted to editor-in-chief and associate publisher of Mediaweek.

Donna Dorian, a longtime art and poetry staffer at the New Yorker, has been named editor of Garden Design magazine. The title is published seven times a year by Bonnier Corp. Dorian has written for Town & Country, House Beautiful and Southern Accents.

Internet Edition, September 19, 2007, Page 5


Social media assignments have buoyed PR spending and sparked optimism among senior managers in the global PR sector, according to a report from Lewis PR.

The firm tapped Brainjuicer to poll 150 senior PR execs in the U.S., U.K. and EMEA about their "roles, concerns and priorities" for the next year.

Sixty percent of PR budgets are expected to rise, according to the survey, with much of the increased spending coming from social media. Notably, 86 percent of U.S. respondents said they are incorporating some form of social media in their campaigns, while only 56 percent of the U.K. reported doing so.

Staffing remains a key problem for PR execs and the lack of mid-level talent was named as the biggest headache. Other challenges mentioned were building a brand and managing internal stakeholders. Lack of "business understanding" was cited by 32 percent as providing the biggest frustration with a PR agency, while 29 percent said it was the top criteria for finding a quality firm.


Financial Dynamics has acquired the firm of China-based IPO communications exec Wendy Yeung.

A spokeswoman for FD said the firm will add 20 staffers to its operations in Hong Kong, Shanghai and Beijing with the move. FD first entered the Asian market in Hong Kong in 2005.

Yeung, a 17-year PR veteran, has advised on more than 160 IPOs like Parkson Retail, TPV Holdings and Her clients have focused on the media, manufacturing, retail and property sectors.

FD CEO Charles Watson said the firm's growth plans include the recent acquisition of Latin American firm Gravitas and expanding in the former Soviet Union, Middle East and Southern Africa.

FD has also acquired the 15-staffer Australia-based financial PR firm Third Person Communications.

FD and TPC, based in Sydney, have worked together over the last 18 months on mutual clients and transactions. Baltimore-based FTI Consulting acquired FD in 2006 for $250M.

BRIEFS: HWH PR/New Media, New York, has added Internet viral marketing and search engine optimization services to its offerings. ...Sitrick & Co. is handling PR for Miller Barondess, law firm for rock band Motley Crue, which is suing a former manager and three affiliated companies for allegedly breaching financial duties and “orchestrating a scheme” for personal gain. The band is seeking $20M and punitive damages. ...Nashville PR firm McNeely Pigott & Fox has opened a Washington, D.C., outpost. VP Mandy Cawood has relocated. ...Calysto Communications, Atlanta, said it is responding to client demand and increasing its international affiliations of 20 European countries, along with Asia Pacific, Africa and the Middle East. The firm said clients are increasingly looking outside of the U.S. for more revenue sources.


New York Area

Hill & Knowlton, New York/Western Red Cedar Lumber Assn., for marketing communications. The 53-year-old group is known as the “voice of the cedar industry” in the U.S. and Canada. H&K offices in Seattle, Portland, San Francisco, Amsterdam, Paris, Tokyo and Sydney are also handling the account.

Abelson Group, New York/Millennial Media, for messaging and media/analyst relations; Rove (Canada), business and IT software for handheld devices; Movial (Finland), IP comms. software, and Personeta (Israel), comms. platforms for services companies.

Child’s Play Communications, New York/Zen Design Group, for launch of an environmentally friendly toy line See Toys, and Meredith Corp., for its infant and toddler line of toys branded under Parents magazine, a renewal. The firm will also launch a line of DVDs and CDs for Meredith this year.

Clifford PR, New York/Mansour Modern, home furnishings; Enclave Rising, int’l real estate developer, and La Playa Encantada, residential Mexican resort.

5W PR, New York/Philippe Restaurant, Manhattan eatery, for lifestyle PR.

Laura Davidson PR, New York/Fairmont Hotels & Resorts, as AOR for PR in the U.S.

Maloney & Fox, New York/Bob Evans Farms, Ohio-based restaurant operator for Bob Evans and Mimi’s Cafe brands, for a grassroots marketing campaign to launch new entrees. M&F founder Brian Maloney noted he applied for a job in high school at Bob Evans, but ended up at Wendy’s upon being rejected.

Resolute Communications, New York/Medicsight, medical imaging software, for global PR and medical communications. RC’s London office will share duties.

PFS Marketwyse, Totowa, N.J./MTI Information Technologies, for PR and marketing comms. services.


French/West/Vaughan, Raleigh, N.C./Safe Traveler, travel and safety website, for PR and media relations.

E. Boineau & Co., Charleston, S.C./Palmetto Behavioral Health, S.C.-based healthcare system, as marketing and PR AOR.


Financial Relations Board, Chicago/Advanced Life Systems, biopharmaceuticals, for IR and collateral development; Cole Companies, real estate, for financial comms., and AmeriCredit Corp., auto finance, for institutional investor targeting and messaging and positioning to differentiate the company from other sub-prime lenders.

Mountain West

Metzger Associates, Boulder, Colo./Embarq, telecomms. local exchange carrier, for new media and strategic services.


Tobin & Associates, San Rafael, Calif./Claremont Rug Co., Oriental rug dealer, as AOR for PR.

Loughlin/Michaels Group, Campbell , Calif./Blue Coat Systems, application delivery for corporate networks; FireEye, network security, and iForem, data storage, for PR.

Internet Edition, September 19, 2007, Page 6


Medialink has launched its online content management, distribution and tracking platform Mediaseed with a multi-year agreement with the American Lung Assn.

Medialink previewed the new service in July as a means of boosting its digital consulting services.

The broadcast PR company said its clients can better produce video and rich media, as well as disseminate and track it, with the new platform.

Medialink will handle asset management and digital newsroom services for the ALA. Although ALA is Mediaseed’s first official client, Medialink handles web newsroom and video work for Bridgestone Corp., Lanxess Corp. and Royal Philips Electronics.

Fees are based on the amount of media managed and distribution selected.


Cision said it has expanded its editorial calendar listings to more than 5,500 for 2008.

The company, formerly Bacon’s Information, said it started compiling the calendars earlier this year than in the past.

The calendars are searchable by topic, keyword, date range or editorial lead time.


Maconomy US, a Boston-based unit of Danish business software company Maconomy A/S, has released a software platform for planning marketing communications campaigns and managing business.

Maconomy X+ includes three modules: a mobile spreadsheet so employees can register billable hours by mobile device; a live analytics and reporting service, and an employee resources and project status module.

Steen Andersen, president of the U.S. unit, said most customers pay for the software investment within 25 months.

BRIEFS: Ken Bouten has been promoted to VP of the Midwest region for Business Wire. He oversees offices in Chicago, Cleveland, Detroit and Minneapolis. Bouten is a 10-year veteran of BW. ...The second annual International Medical Tourism Conference is slated for December 3-5 in Washington, D.C., as part of Consumer Health World at the Hyatt Regency Crystal City. The event includes international hospitals and healthcare providers and aims to connect them with self-insured employers, HMOs, TPAs and other U.S. healthcare stakeholders seeking to lower healthcare costs. The International Medical Tourism Assn. will hold its first meeting at the conference. ...Bart Feder, president and CEO of corporate web video company The FeedRoom, has been named chairman of the board. Mark Portu, senior VP for Open Text Corp., has joined TFR to take the CEO/president reins. Feder said the company was looking for a creative business leader, tech strategies and proven manager of growth, whether organic or through acquisition. Portu was president of Adobe Systems spinoff Tier Two Systems when it was acquired by Open Text.



Nancy Murray, senior VP for comms. at Polo Ralph Lauren, to Aber/Harry Winston, New York, as VP of IR and corporate comms., a new post.

Meredith Finn, business comms. writer, IDEXX Laboratories, to KempGoldberg, Portland, Me., as a PR writer. Jeremy Garland, A/E, Nancy Marshall Comms., joins as a client manager, and Rebecca Hosley, A/C at Nancy Marshall, joins as a senior A/C.

Nicole Wistner, marketing comms. manager for Olympus America’s medical systems group, to The Simon Group, Sellersville, Pa., as account services manager, a new position at the firm.

Andrew Koneschusky, press secretary for Sen. Chuck Schumer, has joined Washington, D.C. -based Levick Strategic Communications. Koneschusky guided Schumer’s press especially in the foreign policy and financial categories. Koneschusky also served as comms. director for Schumer’s deputy, Rep. Anthony Weiner, who ran for New York City Mayor in ’05 and is likely to make another bid for the job.

Elizabeth Gay, senior broadcast producer, Ogilvy PR Worldwide, to Strat@comm, Washington, D.C., as creative director, entertainment media. Anne Duke, previously with National Strategies, and Dara Ward of Verizon Business, have joined as A/Ss.

Brian Fuller, editor-in-chief of the electronics industry publication EE Times, has joined tech firm Blanc & Otus in a senior VP role. Fuller resides in the firm's digital media and content creation practice. He had been with EE Times for 15 years, the last six as EIC. Fuller was previously managing editor of Silicon Valley's San Jose Business Journal and earlier was ME of the Providence Business News, after starting his career with United Press International in Indiana. Junko Yoshida, formerly executive editor, has taken over Fuller's slot at EE Times, a CMP title.

Andrew Lark, chief marketing officer for LogLogic, to Dell, Round Rock, Tex., as VP of global marketing and communications. He previously held senior posts at Sun Microsystems and Nortel Networks. He pens a widely read PR blog at

Marcelo Gaete-Tapia, senior director of programs for the National Assn. of Latino Elected and Appointed Officials’ Education Fund, to Entravision Communications Corp., a Santa Monica, Calif.-based Spanish-language media company, as VP of public and governmental affairs.

Eileen Rauchberg, corporate program manager for Medialink Worldwide, to PondelWilkinson, Los Angeles, as a senior VP. She was previously a VP and practice director for Hill & Knowlton’s financial comms. group in L.A.


Pam Atkinson to VP, media director, Crosby Marketing Communications, Annapolis, Md.

Susan Murphy to VP of PR, Cotton & Company, Stuart, Fla. She was a senior A/E.

Leslie George to client supervisor, Henry Russell Bruce, Cedar Rapids, Iowa. Paula Rohach and Jennifer Sautter were upped to client managers.

Internet Edition, September 19, 2007, Page 7


The Publicity Club of Los Angeles, which celebrated its 50th anniversary in 1995 and which once had more than 500 members, is defunct.

A phone number provided in 2006 is now answered by another organization and its website domain name is listed as “for sale by owner” on the Internet.

Publicity Clubs in New York, Chicago, Boston and the San Francisco Bay area continue in existence.

LAPC ran into heavy competition in recent years from the Entertainment Publicists Professional Society (EPPS) which holds monthly programs throughout the year in both Los Angeles and New York. It has more than 400 members.

It sponsors the annual EPPSilon Awards which recognize cause-oriented or public service marketing tie-ins in the categories of TV, home video, movies and music. Awards are made in October. The “Legends of TV Publicity Night” will be held Oct. 18.

The Los Angeles chapter of the PR Society is also competition. It has more than 500 members and is the fifth biggest chapter in the Society. Other competition for PCLA is the League of American Communications Professionals based in San Diego.

LAPC hosted its annual PRo Awards for outstanding PR work, but it was discontinued after 2001.

The group changed its name to Public Communicators of Los Angeles around 2000 in a bid to broaden membership but changed it back to Publicity Club of L.A. several years later.

The Publicity Club of New York likewise changed its name to “Professional Communicators of New York” in the early 1990s but later changed it back.

James Kinder was listed as the executive director of PCLA. Former members said Kinder worked for an association management firm.

They said a former “big money maker,” the Southern California Media Directory of the Club, was discontinued several years ago.

EPPS was founded in 1991 by 18 senior PR executives of the major studios and TV networks including Henri Bollinger, Robert Werden, Rebecca Segal, Juliana Olinka and Doug Duitsman.

Regular dues are $195 yearly with no initiation fee. Members can attend events in both the Los Angeles and New York chapters (


Eric Grant, PR and contributions director for the Washington Post, has left the paper to direct corporate communications for D.C. utility Washington Gas.
Grant was the Post’s primary spokesman, handling media and public relations, community affairs and the paper’s philanthropy efforts.

Earlier, he was the American Petroleum Institute’s representative to the D.C. government and local media. He also specialized in retail environmental and marketing issues as a government and PA manager for the trade group.

A Washington Post Company spokesman told O’Dwyer’s that Lionel Neptune, VP for affiliates and community development at the Post, has taken over Grant’s duties.


Lawrence Hass, former director of public affairs for Manning Selvage & Lee, now at Georgetown, is urging Americans to play a more active role in smoking out homegrown terrorists.

Hass, in an op-ed distributed by McClatchy-Tribune, points to a New York Police Dept. report on homegrown terrorism to argue that citizens can do more to watch for terror threats within the U.S.

“We must open our eyes and ears a bit wider, and we must become a bit more willing to pass along what we see and hear,” said Hass, former communications director for Al Gore and ex-PA director at Yale University.

Hass wants to take terrorist hunting to the U.S. streets, “rather than assuming we can remain safe merely by killing terrorist leaders thousands of miles away.” He argues for better intelligence “not just in Iraq and Afghanistan, but also here at home.” He also said the U.S. shouldn’t waste time trying to alleviate grievances of would-be terrorists because the NYPD report said Westerners don’t become terrorists because of oppression or revenge.

Hass also wants to pressure Internet service providers to shut down terror-supporting websites.

“Most of all, what we learn is that, as Americans, we have a role to play in protecting ourselves from homegrown terrorism,” he wrote. “We cannot subcontract the task to law enforcement.

Hass is a visiting senior fellow at the Georgetown Public Policy Institute and a senior advisor to MS&L.


M. Silver Associates has picked up the $75K/year tourism PR account for Mexico’s Riviera Nayarit region.

The 100-mile Pacific coast area is north of Puerto Vallarta and is being positioned as a lightly developed region of small villages and luxury resorts offering surfing, golf courses and eco-tourism. Its convention and visitors bureau tapped M. Silver as its first firm to launch in the U.S. and Canada.

Silver inked a one-year contract – $6,250/mo. plus expenses – cultivating consumers, travel agents and event planners through media relations and other PR work.

Linda Alvares, a senior VP, heads the account.


Daimler AG said it has tapped seven-year Congressional affairs staffer Jake Jones to head its Washington, D.C., office as it splits from Chrysler.

The 40-year-old Jones is in charge of external affairs and public policy related to NAFTA for the car maker, handling contacts in the U.S., Canada and Mexico.

Daimler said the move is part of a realignment of DaimlerChrysler’s external affairs and policy department with respect to NAFTA as the two companies split apart. Daimler said it will retain group offices in Berlin, Brussels, Stuttgart and D.C., along with a network of representatives for its political dialog.

Han Tjan, head of DaimlerChrysler corporate comms. in New York, made the announcement.

Internet Edition, September 19, 2007, Page 8




This is "end of news" as we know it, says Michael Wolff in Vanity Fair and we agree (page 3).

People still want "news" but they also want information, history, context, opinions, and heated debates about issues. They're suspicious of anything that's "rigged."

Wolff, who had a previous web disaster that he described in Burn Rate, has just inked a nearly $1 million advance to write about News Corp's purchase of Dow Jones. He says it's easy on the web to flip to other news outlets and blogs to make sure one is not getting propaganda.

Independent experts abound in blogville (where links to related blogs are standard). Search engines such as technorati help PR pros to find specialties.

Tight writing is in and long-winded newspaper articles are out, says Wolff. Papers that just transfer newsprint content to the web are going to lose out because of TLDNR (too long did not read), he feels.

The onslaught of information on the web seems to be turning institutions inward. Veteran recruiter Jean Cardwell reports ten searches in recent weeks (9/5 NL) for "strategic internal communicators." PR pros are needed to combat a tide of criticism and information that may weaken an employee's faith in his or her own employer. Debating skills and product knowledge are needed to influence independent blogs.

An example of the web is the topic of coffee and caffeine that came up with the appointment of Joe DeRupo of the National Coffee Assn. to a PR post at PRS. DeRupo has been saying that the recent "scientific evidence" about coffee has been "almost entirely positive" and that coffee "absolutely" has a protective effect against type 2 diabetes, protects against colon and rectal cancers and "may" protect against gallstones, Alzheimer's and Parkinson's. But other websites say coffee pulls calcium from the body and "something in coffee other than caffeine appears to be more likely to cause stomach irritation, worsen ulcers, raise blood pressure and blood cholesterol, speed up heart rate and increase risk for heart disease" (

Caffeine gives you a boost for 4-6 hours but then (since what goes up must come down) you suffer from sleepiness, feeling overtired (you need another boost), and may have a "terrible headache." Caffeine, the most widely used drug, has a host of ill-effects even in small quantities, websites say. De-caf still has 3%-12% of the caffeine in regular coffee and drinking 5-10 cups a day is like drinking 1-2 cups of regular coffee.

We called up DeRupo in his first week on the job and had a pleasant conversation with him. He was not a member of PRS and was not aware of our coverage of PRS in our NL or website. He promised to have lunch the next week. No one had ever told him there was any problem with us. PRS was playing its favorite game–not telling someone something. After that first phone call, he has not responded to any e-mails and has not called us…DeRupo is the third important new (and expensive) PRS staffer this year and like the previous two (COO Bill Murray and CFO Phil Bonaventura) seems powerless to change PRS policy. Murray has not communicated with us in any way after an initial lunch and we never talked to Bonaventura, who remains an unregistered CPA who cannot use CPA after his name. PRS has yet to release its important IRS Form 990 that was originally due May 15. It could file as late as Nov. 15, thus depriving the Oct. 20 Assembly of seeing it. We hoped Bonaventura would file this statement, a public document…Murray and CEO Rhoda Weiss have hid out from the press and members so far this year. Both should have addressed PRS/New York which would have drawn a big audience and made money for the chapter. Instead, Murray met only with the board. Tradition was that the PRS president addressed the chapter but current PRS/NY leadership is not interested in bucking national in any way. Membership has dwindled from 1,200+ to 500+ and it has only one big program a year-its awards reception in June. PCNY, NYWICI, NY/NIRI and EPPS (entertainment publicists) all have monthly functions and bigger memberships than PRS/NY. The $225 national dues to PRS is a killer for New York PR pros.

Only a few e-mails have been posted thus far on the secret e-mail group created Sept. 7 by PRS for Assembly delegates. The e-mails are against the board's proposal to replace the ten districts with five "regions" (since it's become too hard lately to find even one board candidate from some districts). This private e-mail group for "elected" representatives flies in the face of all known democratic principles. Most of the delegates are only serving their first or second years (because of the three-year limit, job turnover, etc.) and have little or no knowledge of the issues facing PRS. Our question is what right does national have telling chapters who to send?

While PRS ducked the Princeton Review's dissing of PR (9/5 NL), a thoughtful comment came on (int'l PR blog) from PR professor Anne Gregory of the Leeds Business School, U.K., known as the "only full-time professor of PR in the U.K." She said PR pros have to accept the "ambiguity" in their calling. PR, she wrote, "is often seen as promoting the voice of the rich and powerful, of self-serving corporates, of shady political positions…the techniques it employs are often seen to be dodgy-front groups, use of journalists who write favorable copy, lavish and corrupting hospitality and so on. It is not perceived as a transparent profession, indeed its very claim to be a profession is questioned largely because of what are perceived to be its ethics." Still, she says the "vast majority" of PR pros act with integrity and honesty and should not give up fighting the stereotype since PR can be a "rewarding and exciting career."

Our wish is that PR's associations provide a shining example of what PR can be at its best.

--Jack O'Dwyer


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