The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, September 19, 2007, Page 1
GROUP SEEKS PR PITCHES.
Presidential Climate Action Project, a non-partisan climate
change group, has issued an RFP through the University of
Colorado at Denver for a firm to implement its strategic
won a competitive pitch in June to draw up a PR strategy
for the group. The latest RFP, issued on Sept. 7, is the
next step of a multipart plan by the Project and is focused
more on execution of communications.
Project wants to put climate change at the top of the next
U.S. presidents agenda. The Univ. of Colorado, along
with several groups like the Pew Center on Climate Change
and the National Wildlife Federation, are working to draw
up a climate action plan to be unveiled in early 2008 ahead
of the election season for the 44th president.
a small $45K budget, 10 firms pitched for the groups
initial account earlier this year.
RFP can be downloaded from Colorados procurement site.
FLEISCHER TOUT IRAQ PROGRESS.
Mullins, a senior executive for the Washington, D.C., public
affairs firm WeberMerritt, is serving as spokesman for Freedoms
Watch, the non-profit group touting U.S. success in Iraq
with a $15M advertising blitz.
Fleischer, former White House press secretary who is now
a communications consultant, is a founding member of FW.
groups ads include a spot of a soldier who lost both
legs in Iraq urging forces to continue the fight there,
before a plane heading for the World Trade Center on Sept.
11 is shown.
radio and TV ads are running in dozens of Congressional
districts in 20 states offering an 800-number for people
to contact their representatives and urge them not
to surrender to terror.
who has counseled NASCAR, USLAW.com,
and produced ads for the Republican National Committee,
did not return a call and email about WMs work with
president of the Washington, D.C. chapter of PR Society,
died Sept. 7 after suffering a massive hemorrhage of her
lungs. She was 41.
cystic fibrosis patient had been first on a wait-list for
a double-lung transplant.
ran Mills Communications, which was founded in 02.
TUNES IN CORALLO COMSTOCK.
National Assn. of Broadcasters is using crisis management/PA
firm Corallo Comstock in its effort to derail the proposed
XM-Sirius Satellite Radio merger.
has been the leading opponent of that hook-up, maintaining
the marriage would limit programming and raise consumer
fees. It is behind the XMSiriusMonopoly.org
trade group representing 8,300 free TV and radio outlets
believes the XM/Sirius deal violates the initial Federal
Communications Commission stipulation that the two services
had to be independent. The FCC made that rule when it granted
XM and Sirius their licenses in `97. [XM and Sirius counter
that an explosion of new media services since `97 makes
that point moot.]
Justice Dept. and FCC must approve the merger. Mark Corallo
and Barbara Comstock are former Justice Dept. officials
who set up shop on Jan. 1.
work for the NAB bolsters efforts by The Ashcroft Group,
which was hired by the broadcasters in March. NAB has posted
on its website a Feb. 27 letter from former Attorney General
John Ashcroft to then-AG Alberto Gonzales opposing the XM-Sirius
does not identify Ashcroft as its lobbyist. TAG received
$160K in fees from the NAB during the first half of this
SUPPORTS CANCER TEST BLITZ.
PR Worldwide is supporting Myriad Genetics as the Utah biotech
company unleashes a public awareness blitz for its genetic
breast and ovarian cancer test.
purpose of the campaign touting the $3,000 BRACAnalysis
test is to save lives, according to Myriad president
Gregory Critchfield. The blood screening is meant to identify
high-risk women so they can take measures toward prevention
of the cancers.
New York Times has reported that the Connecticut
Attorney Generals Office is investigating Myriad advertising
for the test amid criticism that the expensive test may
cause undue alarm in patients.
physician outreach and education component of the campaign
the test can only be ordered by a doctor along
with consumer education and PR are focused on the Northeast.
An ad push will hit Boston, Hartford, Providence and New
York through the spring of 2008. The company said the Northeast
regions numerous medical resources are the reason
for that geographic focus.
says that fewer than three percent of the million people
in the U.S. with a genetic risk of cancer know of it.
Edition, September 19, 2007, Page 2
TAPS FORMER LIBYA LOBBYIST.
Schuker, a former Libyan lobbyist and Clinton/Carter White
House official, has joined the senior advisory board of
head of JAS International, Schuker repped the Ghadafi International
work focused on media and civil society reform as
part of bipartisan support for full normalization
of relations with the U.S., she said in an e-mail sent to
this NL. She worked closely with Libyan strong man Muammar
Ghadafis son, Saif, for whom these issues and
opening to the west are paramount. Saif heads the
wrapped up the Libyan work last summer. She worked as a
subcontractor to Fahmy Hudome International, the Government
of Libyas lobbyist.
Schuker served President Clinton and is a big fan of the
former First Lady, she told ODwyers that she
has close contacts with Democratic candidates,
singling out Obama, Dodd and Biden.
denied having a special relationship with or a role
in the Hillary Clinton run. I respect Hillary Clinton
enormously of course as a candidate and intend to be supportive
of her in the future, said Schuker.
Harff, GCs CEO, expects Schukers impressive
national security and government relations credentials
will boost his Washington, D.C.-based shop.
was senior director of communications at the National Security
Council during Clintons Administration and held State
Dept. and United Nations posts during Carters four
years in office.
is headed for Kiev later this month to serve as an official
election observer in Ukraines parliamentary tally
set for Sept. 30.
GEORGIA SEEKS INPUT FOR TRANSIT
Georgias Dept. of
Transportation issued an RFQ on Sept. 5 for a new contract
to manage education and safety campaigns, policy efforts
and a statewide speakers bureau.
A spokeswoman for the
Department told ODwyers it is new work and there
is no incumbent.
To pitch, a firm must
have handled at least three marketing, PR or public outreach
efforts related to transportation, tolling, trucking or
other similar fields, one of which had to be executed for
a public entity. Notably, the DoT is also requiring that
interested firms provide a list of clients who have terminated
their relationship with the firm over the last three years.
It also prefers its project manager to be APR
Hayslett Group won a competitive
pitch for the DoTs 511 information line PR account
earlier this year. A provision in the new RFQ precludes
a PR firm from being engaged in any active contracts with
Answers to the RFQ are
due Sept. 24 and an offers conference has been scheduled
for Sept. 1.
VIRGIN AMERICA TAPS BKSH.
Virgin America Airlines,
the low-fare carrier that is minority owned by British billionaire
Richard Branson, has hired Burson-Marstellers BKSH
& Assocs. as its Washington representative on aviation
BKSH CEO Scott Pastrick,
a former Clinton and Carter Administration advisor, leads
the account. He is assisted by Charlie Black, aide to Presidents
Reagan and Bush II and past spokesperson for the Republican
VAA, this week, filed
a petition with the Dept. of Transportation to extend the
deadline from Nov. 18 to Feb. 18 to replace CEO Fred Reid.
The DOT, in approving VAAs launch in March, ruled
that Reid was too close to foreign investors. Bransons
Virgin Group controls a 25 percent stake in VAA.
Don Carty, the former
American Airlines CEO who serves as chairman of VAA, said
the extension would give his board needed time to identify,
interview, recruit and arrange the relocation of a seasoned
airline exec to the west coast.
The San Francisco-based
carrier launched its maiden flight on Aug. 8 with service
to New York. It debuts D.C. to S.F. service on Sept. 26,
and flights from D.C. to Los Angeles begin Oct. 24.
F-H STOKES STACHE MANIA.
Fleishman-Hillard is behind
mustache mania, which reached a high point Sept.
14 at Shea Stadium when New York Mets analyst Keith Hernandez
was honored for winning the Top Sports Mustache of
All Time contest sponsored by the American Mustache
Institute in St. Louis.
SportsNet New York, which
airs Mets games, distributed 25K phony `staches to honor
its broadcaster and former star first baseman of the St.
Louis Cardinals and Mets. The stache was poly bagged with
a card that honors The Man. The Met. The Mustache.
Hernandez, according to
F-H VP Dan Callahan, was not even on the original ballot
due to a more modest mustache compared to those sported
by Oakland Athletics Hall of Famer Rollie Fingers (handlebar)
and Cardinals relief ace Al (The Mad Hungarian) Hrabosky,
who favored a Fu Manchu.
Callahan credits an appeal
by Metsblog.com for landing Hernandez at the top of the
list with 31.7 percent of the vote. Fingers scored 23.9
percent, while Hrabosky picked up 12.3 percent of the tally.
The AMI sent a congratulatory
video to Hernandez that aired during the game. It featured
Aaron Perlut, AMIs executive director and F-H staffer.
The AMI was formed to
counter the discrimination that mustache-wearers have suffered
since the end of the 1970s.
Callahan said its purpose
is to serve as a publicity platform to raise money for Challenger
Baseball, a St. Louis-area league for children with disabilities.
COKES ESSEX TO H&K.
Carol Essex, a Coca-Cola
Co. veteran, is the new VP-business development and marketing
for Europe, Middle East and Africa at Hill & Knowlton.
She is assuming the post
of Christopher Burghardt, who exited in July for a corporate
affairs slot at InBev.
Essex is an eight-year
veteran of Coke, serving PA and PR posts in the Middle East,
Africa and Asia.
She joins H&K in October,
and will report to EMEA CEO Andrew Laurence and chief marketing
officer Tony Burgess Webb.
Edition, September 19, 2007, Page 3
IS OUT, INTERNET IN, SAYS WOLFF.
and broadcast news are losing readers and viewers under
intense competition from the Internet, says columnist Michael
Wolff in the October Vanity Fair. The Internet, he
says, gives people "access to all information at all
times and not merely to today's news indeed, all
information, practically, that ever was
feels newspapers such as the New York Times are doing
a poor job in adapting to the internet by merely transferring
lengthy newsprint stories to the web when people want much
shorter, punchier material to read.
the same time, he says, newspapers are cannibalizing themselves
by giving away much of their content free.
NYT only grosses $250 million from its website but its news
costs are $300M, he says. Total revenue of the paper is
about $2 billion.
NYT, in its paper form, continues to seem "unique and
important" but online it's "denuded of much of
its authority" and its articles seem little different
from those in USA Today, Wolff adds.
who lost heavily in a previous Internet venture, says he
is embarking on a new business called newser.com,
which he plugs in the Vanity Fair article. One feature is
a link to the "top 100 news sources." Slogan of
the website is "Faster, smarter news."
is a fan of "aggregators," websites that do no
original reporting but are collectors of what everyone else
is reporting. He especially admires Jim Romenesko, a reporter
from Milwaukee who started a blog called Media Gossip which
became a leading source of media news.
Internet is at its best, says Wolff, "when it sorts,
searches, organizes, actually when it reads for you."
It allows precise targeting of areas of interest, making
it cheaper for advertisers to reach specific audiences,
Suhler Stevenson, media research firm, says that by 2011
the Internet will have greater ad volume than newspapers,
currently the biggest ad medium.
WORDY WOMEN TAKE
OVER MEDIA, PR.
Women are on the verge
of taking over word-based professions like journalism,
law, marketing and PR, writes Burson-Marsteller CEO Mark
Penn in his book, Microtrends. The Small Forces Behind
Tomorrows Big Changes.
Penn, who defines PR as
the art of helping people express themselves in just
the right way, notes that B-Ms staff is 70 percent
female. Women held 30 percent of PR jobs in the 70s.
Penn, who is Hillary Clintons
pollster and strategist, believes the impact of women in
TV is evident by the rise in the number of stories about
child care, abortion, and sex discrimination in the workplace.
He notes that when Elizabeth
Vargas briefly co-anchored ABCs World News Tonight
it devoted more time to sex and family stories
(e.g., contraception, childbirth, postpartum depression,
childhood pornography) than NBC and CBS newscasts combined.
Penn sees the same trend
in PR and advertising. Television commercials for
tampons, vaginal creams, and relief from period pain
used to be few and far between. Now you cant watch
even a half-hour of prime time without seeing them,
On the downside, Penn
says some PR and journalism executives worry about the scarcity
of men in their businesses. With half the human race
underrepresented, can we really reach our full potential?
Politics may be the next
wordy profession. Penn has seen the past prejudice against
women in public life slowly turning to acceptance
and even preference.
There is a whole new generation
of young women watching to see if America, too, will
get its first woman chief executive as has already happened
in the U.K., Germany, Israel and Chile.
Penn wrote: If millions
of young women are gaining ground in journalism, PR and
law, politics is the next jumpas they require many
of the same skills you need in politics.
The author notes the progress
that women have made in the Senate. There are 16 female
Senators, up from one 25 years ago.
Microtrends looks at 75
groups such as Office Romancers (Penn is proud
of the several interoffice marriages that occurred at B-M
and Penn Schoen Berland under his watch.), Old New
Dads, Militant Illegals, Snowed-Under
Slobs, Archery Moms, (Penn famously coined
the term soccer moms when handling President
Clintons campaign), Tech Fatales and Smart
Child Left Behind.
The book shows how the
daily decisions of those groups are forging the shape
of America and the world both today and tomorrow.
OP-ED AUTHORS KILLED IN IRAQ.
Two of the seven
soldiers who wrote an Aug. 19 op-ed piece in the New
York Times that was critical of the American occupation
of Iraq were killed there.
Sgts. Omar Mora
and Yance Gary died Sept. 10 just as Gen. David Petraeus
reported to Congress about the Bush Administration's "surge"
strategy, noted Editor and Publisher. They were killed
when their cargo truck overturned.
The Times op-ed
piece was called "The War As We Saw It." It said
the U.S. occupying force has "long outlived its reluctant
The authors wrote
that any thought of winning over the local population and
"this counterinsurgency is far-fetched."
They wrote: "In
the end, we need to recognize that our presence may have
released Iraqis from the grip of a tyrant, but that it has
also robbed them of their self-respect. They will soon realize
that the best way to regain dignity is to call us what we
are - an army of occupation - and force our withdrawal."
The authors stressed
as "committed soldiers" they will see their mission
E&P also noted
that another of the authors, Army Ranger Jeremy Murphy,
was shot in the head. He is in a military hospital and expected
to survive his wound.
news continued on next page)
Edition, September 19, 2007, Page 4
BROWN TO SPORTING NEWS.
Brown, a 19-year staffer at the New York Times, is
moving to the Sporting News as its National Football
League reporter. He will write the "NFL Insider"
column, blog and appear on SN Radio.
covered football for the Times for the past two seasons.
He also covered the National Basketball Association and
joining the Times, Brown covered sports for the Detroit
Free Press and Boca Raton News.
does PR for SN.
BIANCULLI TUNED OUT OF DAILY
David Bianculli, a 14-year
veteran of the New York Daily News, is no longer
with the paper.
The TV critic told the
New York Observer that he received a "reverse
Godfather" contract renewal offer from the paper. "They
gave me an offer I couldn't accept," he said.
Bianculli said it was
clear that he didn't fit into future plans of the paper
that is owned by real estate mogul Mort Zuckerman. He is
just one of the staffers affected by a shake-up instituted
by editor-in-chief Martin Dunn.
Mark Mooney, national
editor and 14-year vet, and Dean Chang, metro editor and
17-year News pro, recently got the boot.
Mooney believes the News
is having a "personality crisis," one triggered
by rival New York Post surpassing it in circulation
for the first time last year.
Chang told the Observer
that the News needs to return to its "working class
roots" and not cover stories favored by Zuckerman,
such as the Presidential race and Midwest developments.
Bill Boyle, senior managing
editor of the News, died Sept. 7. He was 54 and passed after
taking part in an experimental chemotherapy trial aimed
to combat stage-three melanoma.
the value of a great story well told and was devoted to
the craft of making words come to life for the reader,"
according to a tribute from Dunn.
Boyle began his newspaper
career at the Doylestown (Pa.) Intelligencer and
later move to the Wilmington News and Philadelphia
The News profiled Boyle
as an "old school newspaperman, a chain-smoking, black
coffee-drinking editor who kept his cool on deadline."
News Corp. has announced
that Fox News Channel business reporters Stuart
Asman and Cheryl
Casone will anchor Fox Business Network, NCs
new network which debuts on Oct. 15.
They will retain positions
at FNC. Varney also is substitute host of "Your World
with Neil Cavuto," while Asman hosts "Forbes on
Cronkite, the legendary CBS anchor who retired in
'81, is mulling a comeback on cable channel Retirement Living
The 90-year-old newsman
would appear on "Daily Café" and comment
on current events. That program is hosted by CNN veterans
Mary Alice Williams and Felicia Taylor.
Charles Hirschhorn, chief
creative officer at RLTV, said negotiations with Cronkite
could wrap up in a couple of weeks. The cable TV channel
is targeted at the 55-plus crowd and viewed in 28M households
via Comcast. It programs eight hours a day but expects to
go to a 24-hour schedule in October.
Cronkite's son, Chip,
is a producer at RLTV.
Clayton is leaving a 30-year career at the Los
Angeles Times to "pursue other opportunities."
Jim O'Shea, associate
managing editor of the metro section, tried in vain to persuade
Clayton from leaving the paper, according to his staff memo.
According to O'Shea, Clayton
noted that she has been working in newspapers since she
was 21 and "felt it was time to take a break without
resorting to maternity leave."
Clayton joined the LAT
as an intern in Washington, D.C. She became the first woman
and first black person to edit the LAT's editorial pages.
In 04, she assumed command of the LAT's metro staff.
Borger, contributing editor at U.S. News &
World Report, has joined CNN as commentator on Campbell
Brown's prime-time program.
She will be a senior political
analyst as the Presidential campaign picks up steam. Borger
wrote the "On Politics" column in the newsweekly.
Borger also was a panelist on PBS' "Washington Week
in Review," and CBS News' "Face the Nation."
She began her journalism
career at the Washington Star in 75.
Purdue, editor of Worth, has joined Peppercom
as senior analyst, a new post to help clients understand
the media and business trends that affect them. Purdue has
20 years of journalism experience under his belt.
McKeon joins Dallas Morning News as president
and general manager, a new position, on Oct. 1. That makes
him the Belo Corp. property's No. 2 exec behind Jim Moroney,
publisher and CEO.
McKeon is leaving the
President post at Los Angeles Newspaper Group, a division
of Dean Singleton's MediaNews combine.
He also did stints at
Newsday, Florida's Sun-Sentinel and the Los
Burgi has been promoted to editor-in-chief and associate
publisher of Mediaweek.
Dorian, a longtime art and poetry staffer at the
New Yorker, has been named editor of Garden Design
magazine. The title is published seven times a year by Bonnier
Corp. Dorian has written for Town & Country,
House Beautiful and Southern Accents.
19, 2007, Page 5
OF PR FIRMS
MEDIA BOOSTS PR SPENDING.
media assignments have buoyed PR spending and sparked optimism
among senior managers in the global PR sector, according
to a report from Lewis PR.
firm tapped Brainjuicer to poll 150 senior PR execs in the
U.S., U.K. and EMEA about their "roles, concerns and
priorities" for the next year.
percent of PR budgets are expected to rise, according to
the survey, with much of the increased spending coming from
social media. Notably, 86 percent of U.S. respondents said
they are incorporating some form of social media in their
campaigns, while only 56 percent of the U.K. reported doing
remains a key problem for PR execs and the lack of mid-level
talent was named as the biggest headache. Other challenges
mentioned were building a brand and managing internal stakeholders.
Lack of "business understanding" was cited by
32 percent as providing the biggest frustration with a PR
agency, while 29 percent said it was the top criteria for
finding a quality firm.
FD UPS CHINA TEAM TO 25; ADDS
15 IN AUST.
Financial Dynamics has
acquired the firm of China-based IPO communications exec
A spokeswoman for FD said
the firm will add 20 staffers to its operations in Hong
Kong, Shanghai and Beijing with the move. FD first entered
the Asian market in Hong Kong in 2005.
Yeung, a 17-year PR veteran,
has advised on more than 160 IPOs like Parkson Retail, TPV
Holdings and hongkong.com. Her clients have focused on the
media, manufacturing, retail and property sectors.
FD CEO Charles Watson
said the firm's growth plans include the recent acquisition
of Latin American firm Gravitas and expanding in the former
Soviet Union, Middle East and Southern Africa.
FD has also acquired the
15-staffer Australia-based financial PR firm Third Person
FD and TPC, based in Sydney,
have worked together over the last 18 months on mutual clients
and transactions. Baltimore-based FTI Consulting acquired
FD in 2006 for $250M.
HWH PR/New Media,
New York, has added Internet viral marketing and search
engine optimization services to its offerings. ...Sitrick
& Co. is handling PR for Miller Barondess, law
firm for rock band Motley Crue, which is suing a former
manager and three affiliated companies for allegedly breaching
financial duties and orchestrating a scheme
for personal gain. The band is seeking $20M and punitive
damages. ...Nashville PR firm McNeely
Pigott & Fox has opened a Washington, D.C., outpost.
VP Mandy Cawood has relocated. ...Calysto
Communications, Atlanta, said it is responding to
client demand and increasing its international affiliations
of 20 European countries, along with Asia Pacific, Africa
and the Middle East. The firm said clients are increasingly
looking outside of the U.S. for more revenue sources.
& Knowlton, New York/Western Red Cedar Lumber
Assn., for marketing communications. The 53-year-old group
is known as the voice of the cedar industry
in the U.S. and Canada. H&K offices in Seattle, Portland,
San Francisco, Amsterdam, Paris, Tokyo and Sydney are also
handling the account.
Group, New York/Millennial Media, for messaging and
media/analyst relations; Rove (Canada), business and IT
software for handheld devices; Movial (Finland), IP comms.
software, and Personeta (Israel), comms. platforms for services
Play Communications, New York/Zen Design Group, for
launch of an environmentally friendly toy line See Toys,
and Meredith Corp., for its infant and toddler line of toys
branded under Parents magazine, a renewal. The firm will
also launch a line of DVDs and CDs for Meredith this year.
PR, New York/Mansour Modern, home furnishings; Enclave
Rising, intl real estate developer, and La Playa Encantada,
residential Mexican resort.
PR, New York/Philippe Restaurant, Manhattan eatery,
for lifestyle PR.
Davidson PR, New York/Fairmont Hotels & Resorts,
as AOR for PR in the U.S.
& Fox, New York/Bob Evans Farms, Ohio-based restaurant
operator for Bob Evans and Mimis Cafe brands, for
a grassroots marketing campaign to launch new entrees. M&F
founder Brian Maloney noted he applied for a job in high
school at Bob Evans, but ended up at Wendys upon being
Communications, New York/Medicsight, medical imaging
software, for global PR and medical communications. RCs
London office will share duties.
Marketwyse, Totowa, N.J./MTI Information Technologies,
for PR and marketing comms. services.
Raleigh, N.C./Safe Traveler, travel and safety website,
for PR and media relations.
Boineau & Co., Charleston, S.C./Palmetto Behavioral
Health, S.C.-based healthcare system, as marketing and PR
Relations Board, Chicago/Advanced Life Systems, biopharmaceuticals,
for IR and collateral development; Cole Companies, real
estate, for financial comms., and AmeriCredit Corp., auto
finance, for institutional investor targeting and messaging
and positioning to differentiate the company from other
Associates, Boulder, Colo./Embarq, telecomms. local
exchange carrier, for new media and strategic services.
& Associates, San Rafael, Calif./Claremont Rug
Co., Oriental rug dealer, as AOR for PR.
Group, Campbell , Calif./Blue Coat Systems, application
delivery for corporate networks; FireEye, network security,
and iForem, data storage, for PR.
Edition, September 19, 2007, Page 6
INKS CLIENT FOR NEW PLATFORM.
has launched its online content management, distribution
and tracking platform Mediaseed with a multi-year agreement
with the American Lung Assn.
previewed the new service in July as a means of boosting
its digital consulting services.
broadcast PR company said its clients can better produce
video and rich media, as well as disseminate and track it,
with the new platform.
will handle asset management and digital newsroom services
for the ALA. Although ALA is Mediaseeds first official
client, Medialink handles web newsroom and video work for
Bridgestone Corp., Lanxess Corp. and Royal Philips Electronics.
are based on the amount of media managed and distribution
CISION BROADENS EDCAL DATABASE.
Cision said it has expanded
its editorial calendar listings to more than 5,500 for 2008.
The company, formerly
Bacons Information, said it started compiling the
calendars earlier this year than in the past.
The calendars are searchable
by topic, keyword, date range or editorial lead time.
MARCOM SOFTWARE DEVELOPED.
Maconomy US, a Boston-based
unit of Danish business software company Maconomy A/S, has
released a software platform for planning marketing communications
campaigns and managing business.
Maconomy X+ includes three
modules: a mobile spreadsheet so employees can register
billable hours by mobile device; a live analytics and reporting
service, and an employee resources and project status module.
Steen Andersen, president
of the U.S. unit, said most customers pay for the software
investment within 25 months.
Bouten has been promoted to VP of the Midwest region
for Business Wire.
He oversees offices in Chicago, Cleveland, Detroit and Minneapolis.
Bouten is a 10-year veteran of BW. ...The second annual
Tourism Conference is slated for December 3-5 in
Washington, D.C., as part of Consumer Health World at the
Hyatt Regency Crystal City. The event includes international
hospitals and healthcare providers and aims to connect them
with self-insured employers, HMOs, TPAs and other U.S. healthcare
stakeholders seeking to lower healthcare costs. The International
Medical Tourism Assn. will hold its first meeting at the
Feder, president and CEO of corporate web video company
has been named chairman of the board. Mark Portu, senior
VP for Open Text Corp., has joined TFR to take the CEO/president
reins. Feder said the company was looking for a creative
business leader, tech strategies and proven manager of growth,
whether organic or through acquisition. Portu was president
of Adobe Systems spinoff Tier Two Systems when it was acquired
by Open Text.
Murray, senior VP for comms. at Polo Ralph Lauren,
to Aber/Harry Winston, New York, as VP of IR and corporate
comms., a new post.
Finn, business comms. writer, IDEXX Laboratories,
to KempGoldberg, Portland, Me., as a PR writer. Jeremy
Garland, A/E, Nancy Marshall Comms., joins as a client
manager, and Rebecca
Hosley, A/C at Nancy Marshall, joins as a senior
Wistner, marketing comms. manager for Olympus Americas
medical systems group, to The Simon Group, Sellersville,
Pa., as account services manager, a new position at the
Koneschusky, press secretary for Sen. Chuck Schumer,
has joined Washington, D.C. -based Levick Strategic Communications.
Koneschusky guided Schumers press especially in the
foreign policy and financial categories. Koneschusky also
served as comms. director for Schumers deputy, Rep.
Anthony Weiner, who ran for New York City Mayor in 05
and is likely to make another bid for the job.
Gay, senior broadcast producer, Ogilvy PR Worldwide,
to Strat@comm, Washington, D.C., as creative director, entertainment
media. Anne Duke,
previously with National Strategies, and Dara
Ward of Verizon Business, have joined as A/Ss.
Fuller, editor-in-chief of the electronics industry
publication EE Times, has joined tech firm Blanc
& Otus in a senior VP role. Fuller resides in the firm's
digital media and content creation practice. He had been
with EE Times for 15 years, the last six as EIC. Fuller
was previously managing editor of Silicon Valley's San
Jose Business Journal and earlier was ME of the Providence
Business News, after starting his career with United
Press International in Indiana. Junko
Yoshida, formerly executive editor, has taken over
Fuller's slot at EE Times, a CMP title.
Lark, chief marketing officer for LogLogic, to Dell,
Round Rock, Tex., as VP of global marketing and communications.
He previously held senior posts at Sun Microsystems and
Nortel Networks. He pens a widely read PR blog at andylark.blogs.com.
Gaete-Tapia, senior director of programs for the
National Assn. of Latino Elected and Appointed Officials
Education Fund, to Entravision Communications Corp., a Santa
Monica, Calif.-based Spanish-language media company, as
VP of public and governmental affairs.
Rauchberg, corporate program manager for Medialink
Worldwide, to PondelWilkinson, Los Angeles, as a senior
VP. She was previously a VP and practice director for Hill
& Knowltons financial comms. group in L.A.
Atkinson to VP, media director, Crosby Marketing
Communications, Annapolis, Md.
Murphy to VP of PR, Cotton & Company, Stuart,
Fla. She was a senior A/E.
George to client supervisor, Henry Russell Bruce,
Cedar Rapids, Iowa. Paula
Rohach and Jennifer
Sautter were upped to client managers.
Edition, September 19, 2007, Page 7
PUBLICITY CLUB IS DEFUNCT.
Publicity Club of Los Angeles, which celebrated its 50th
anniversary in 1995 and which once had more than 500 members,
phone number provided in 2006 is now answered by another
organization and its lapc.org website domain name is listed
as for sale by owner on the Internet.
Clubs in New York, Chicago, Boston and the San Francisco
Bay area continue in existence.
ran into heavy competition in recent years from the Entertainment
Publicists Professional Society (EPPS) which holds monthly
programs throughout the year in both Los Angeles and New
York. It has more than 400 members.
sponsors the annual EPPSilon Awards which recognize cause-oriented
or public service marketing tie-ins in the categories of
TV, home video, movies and music. Awards are made in October.
The Legends of TV Publicity Night will be held
Los Angeles chapter of the PR Society is also competition.
It has more than 500 members and is the fifth biggest chapter
in the Society. Other competition for PCLA is the League
of American Communications Professionals based in San Diego.
hosted its annual PRo Awards for outstanding PR work, but
it was discontinued after 2001.
group changed its name to Public Communicators of Los Angeles
around 2000 in a bid to broaden membership but changed it
back to Publicity Club of L.A. several years later.
Publicity Club of New York likewise changed its name to
Professional Communicators of New York in the
early 1990s but later changed it back.
Kinder was listed as the executive director of PCLA. Former
members said Kinder worked for an association management
said a former big money maker, the Southern
California Media Directory of the Club, was discontinued
several years ago.
was founded in 1991 by 18 senior PR executives of the major
studios and TV networks including Henri Bollinger, Robert
Werden, Rebecca Segal, Juliana Olinka and Doug Duitsman.
dues are $195 yearly with no initiation fee. Members can
attend events in both the Los Angeles and New York chapters
GRANT EXITS POST FOR D.C.
Eric Grant, PR and contributions
director for the Washington Post, has left the paper
to direct corporate communications for D.C. utility Washington
Grant was the Posts primary spokesman, handling media
and public relations, community affairs and the papers
Earlier, he was the American
Petroleum Institutes representative to the D.C. government
and local media. He also specialized in retail environmental
and marketing issues as a government and PA manager for
the trade group.
A Washington Post Company
spokesman told ODwyers that Lionel Neptune,
VP for affiliates and community development at the Post,
has taken over Grants duties.
HASS: CITIZENS MUST FIGHT
Lawrence Hass, former
director of public affairs for Manning Selvage & Lee,
now at Georgetown, is urging Americans to play a more active
role in smoking out homegrown terrorists.
Hass, in an op-ed distributed
by McClatchy-Tribune, points to a New York Police Dept.
report on homegrown terrorism to argue that citizens can
do more to watch for terror threats within the U.S.
We must open our
eyes and ears a bit wider, and we must become a bit more
willing to pass along what we see and hear, said Hass,
former communications director for Al Gore and ex-PA director
at Yale University.
Hass wants to take terrorist
hunting to the U.S. streets, rather than assuming
we can remain safe merely by killing terrorist leaders thousands
of miles away. He argues for better intelligence not
just in Iraq and Afghanistan, but also here at home.
He also said the U.S. shouldnt waste time trying to
alleviate grievances of would-be terrorists because the
NYPD report said Westerners dont become terrorists
because of oppression or revenge.
Hass also wants to pressure
Internet service providers to shut down terror-supporting
Most of all, what
we learn is that, as Americans, we have a role to play in
protecting ourselves from homegrown terrorism, he
wrote. We cannot subcontract the task to law enforcement.
Hass is a visiting senior
fellow at the Georgetown Public Policy Institute and a senior
advisor to MS&L.
SILVER PITCHES MEXICAN RESORT
M. Silver Associates has
picked up the $75K/year tourism PR account for Mexicos
Riviera Nayarit region.
The 100-mile Pacific coast
area is north of Puerto Vallarta and is being positioned
as a lightly developed region of small villages and luxury
resorts offering surfing, golf courses and eco-tourism.
Its convention and visitors bureau tapped M. Silver as its
first firm to launch in the U.S. and Canada.
Silver inked a one-year
contract $6,250/mo. plus expenses cultivating
consumers, travel agents and event planners through media
relations and other PR work.
Linda Alvares, a senior
VP, heads the account.
DAIMLER TAPS NAFTA COMMS.
CHIEF IN D.C.
Daimler AG said it has
tapped seven-year Congressional affairs staffer Jake Jones
to head its Washington, D.C., office as it splits from Chrysler.
The 40-year-old Jones
is in charge of external affairs and public policy related
to NAFTA for the car maker, handling contacts in the U.S.,
Canada and Mexico.
Daimler said the move
is part of a realignment of DaimlerChryslers external
affairs and policy department with respect to NAFTA as the
two companies split apart. Daimler said it will retain group
offices in Berlin, Brussels, Stuttgart and D.C., along with
a network of representatives for its political dialog.
Han Tjan, head of DaimlerChrysler
corporate comms. in New York, made the announcement.
Edition, September 19, 2007,
is "end of news" as we know it,
says Michael Wolff in Vanity Fair and we agree (page
still want "news" but they also want information,
history, context, opinions, and heated debates about issues.
They're suspicious of anything that's "rigged."
who had a previous web disaster that he described in Burn
Rate, has just inked a nearly $1 million advance to write
about News Corp's purchase of Dow Jones. He says it's easy
on the web to flip to other news outlets and blogs to make
sure one is not getting propaganda.
experts abound in blogville (where links to related blogs
are standard). Search engines such as technorati help PR
pros to find specialties.
writing is in and long-winded newspaper articles are out,
says Wolff. Papers that just transfer newsprint content
to the web are going to lose out because of TLDNR (too long
did not read), he feels.
onslaught of information on the web seems to be turning
institutions inward. Veteran recruiter Jean Cardwell
reports ten searches in recent weeks (9/5 NL) for "strategic
internal communicators." PR pros are needed to combat
a tide of criticism and information that may weaken an employee's
faith in his or her own employer. Debating skills and product
knowledge are needed to influence independent blogs.
example of the web is the topic of coffee and caffeine
that came up with the appointment of Joe DeRupo of the National
Coffee Assn. to a PR post at PRS. DeRupo has been saying
that the recent "scientific evidence" about coffee
has been "almost entirely positive" and that coffee
"absolutely" has a protective effect against type
2 diabetes, protects against colon and rectal cancers and
"may" protect against gallstones, Alzheimer's
and Parkinson's. But other websites say coffee pulls calcium
from the body and "something in coffee other than caffeine
appears to be more likely to cause stomach irritation, worsen
ulcers, raise blood pressure and blood cholesterol, speed
up heart rate and increase risk for heart disease"
Caffeine gives you a boost
for 4-6 hours but then (since what goes up must come down)
you suffer from sleepiness, feeling overtired (you need
another boost), and may have a "terrible headache."
Caffeine, the most widely used drug, has a host of ill-effects
even in small quantities, websites say. De-caf still has
3%-12% of the caffeine in regular coffee and drinking 5-10
cups a day is like drinking 1-2 cups of regular coffee.
called up DeRupo in his first week on the job and
had a pleasant conversation with him. He was not a member
of PRS and was not aware of our coverage of PRS in our NL
or website. He promised to have lunch the next week. No
one had ever told him there was any problem with us. PRS
was playing its favorite gamenot telling someone something.
After that first phone call, he has not responded to any
e-mails and has not called us
is the third important new (and expensive) PRS staffer
this year and like the previous two (COO Bill Murray and
CFO Phil Bonaventura) seems powerless to change PRS policy.
Murray has not communicated with us in any way after an
initial lunch and we never talked to Bonaventura, who remains
an unregistered CPA who cannot use CPA after his name. PRS
has yet to release its important IRS Form 990 that was originally
due May 15. It could file as late as Nov. 15, thus depriving
the Oct. 20 Assembly of seeing it. We hoped Bonaventura
would file this statement, a public document
and CEO Rhoda Weiss have hid out from the press and
members so far this year. Both should have addressed PRS/New
York which would have drawn a big audience and made money
for the chapter. Instead, Murray met only with the board.
Tradition was that the PRS president addressed the chapter
but current PRS/NY leadership is not interested in bucking
national in any way. Membership has dwindled from 1,200+
to 500+ and it has only one big program a year-its awards
reception in June. PCNY, NYWICI, NY/NIRI and EPPS (entertainment
publicists) all have monthly functions and bigger memberships
than PRS/NY. The $225 national dues to PRS is a killer for
New York PR pros.
Only a few e-mails have
been posted thus far on the secret e-mail group created
Sept. 7 by PRS for Assembly delegates. The e-mails are against
the board's proposal to replace the ten districts with five
"regions" (since it's become too hard lately to
find even one board candidate from some districts). This
private e-mail group for "elected" representatives
flies in the face of all known democratic principles. Most
of the delegates are only serving their first or second
years (because of the three-year limit, job turnover, etc.)
and have little or no knowledge of the issues facing PRS.
Our question is what right does national have telling chapters
who to send?
While PRS ducked the
Princeton Review's dissing of PR (9/5 NL),
a thoughtful comment came on prconversations.com (int'l
PR blog) from PR professor Anne Gregory of the Leeds Business
School, U.K., known as the "only full-time professor
of PR in the U.K." She said PR pros have to accept
the "ambiguity" in their calling. PR, she wrote,
"is often seen as promoting the voice of the rich and
powerful, of self-serving corporates, of shady political
techniques it employs are often seen
to be dodgy-front groups, use of journalists who write favorable
copy, lavish and corrupting hospitality and so on. It is
not perceived as a transparent profession, indeed its very
claim to be a profession is questioned largely because of
what are perceived to be its ethics." Still, she says
the "vast majority" of PR pros act with integrity
and honesty and should not give up fighting the stereotype
since PR can be a "rewarding and exciting career."
Our wish is that
PR's associations provide a shining example of what PR can
be at its best.