The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, October 3, 2007, Page 1
GROUP SEEKS PR FIRMS.
for Balanced Energy Choices, a well-funded coal industry
group, is prospecting for PR help in two states and on the
national level as it pitches coal as an essential,
affordable and increasingly clean energy fuel. The
Alexandria, Va.-based group issued RFPs for work in both
Pennsylvania and Nevada for help in targeting the public,
politicians, interest groups, and the media.
Gates, senior communications director for ABEC, told ODwyers
that the group is also in the beginning stages of talking
to firms about PR efforts on a national level. He welcomed
input from firms about those plans but said ABEC has not
had time to draw up an RFP for that work.
National Journal has reported that the coal industry
and its allies agreed to up ABECs PR, grassroots and
advertising war chest from about $8M a year to $30M a year.
for the Nevada PR were due by Oct. 1, while the Pennsylvania
RFP carries a deadline of Oct. 9. Gates ([email protected])
said he was interested in hearing from firms with ideas
for national outreach.
Communications, Denver, worked with the ABEC in the past,
before it had an in-house PR staff. It now has four regional
LINCOLN GROUP CO-FOUNDER HITS
Paige Craig, co-founder
of the Lincoln Group, has launched GoNowDo,
an entity that he believes will revolutionize the travel
The LG was the Pentagons
go-to firm in Iraq.
The start-up is billed
as a social networking site that will report from the four
corners of the world.
Craig told ODwyers
that he remains chairman of LG. Im also investing
in early technology start-ups in Silicon Valley, he
GoNowDo is looking for
travel partners and investors, plus individuals interested
in hosting future travelers.
LG, according to Craigs
bio posted on the GoNowDo site, closed over $60M in business
and also served clients in Egypt, Lebanon, Kuwait, Indonesia,
Pakistan and Australia.
has launched a blog on PR at odwyerpr.com/blog
that will feature the thoughts of editors about what we
consider the most pressing PR and public affairs issues
of the day.
You may disagree with
us more often than not. Please join the conversation.
F-H TALKS FOR TURKEY.
a $113,683 per-month contract to represent the Government
The six-month pact went
into effect following the Aug. 28 parliamentary election
of Abdullah Gul as the countrys new president. Gul,
who heads an Islamic party, has raised fears that Turkey
will move from its secular heritage.
which has staged four coups since 1960, has warned of factions
that have been attempting to corrode the secular nature
of the Turkish Republic. The countrys armed
forces also have threatened to pursue Kurdish separatists
into Iraqs Kurdish region.
F-H has agreed to provide
Turkey with PR and communications services that must at
first be okayed by the Government. Work may include media
relations, stakeholder outreach and online programs. F-H
staffers will meet with the client on a bi-monthly basis.
KINGSLEY GIVES UP REINS ON
Pat Kingsley, whom the
Los Angeles Times called the "grande dame of
Hollywood spin," is relinquishing the reins atop PMK/HBH
after 27 years to handle client work. Partners Cindi Berger
and Simon Halls are taking over operations of the Interpublic-owned
shop for Kingsley, who is 75.
Kingsley told the L.A.
Times: "We are now a conglomerate and it's daunting.
I want to be involved in the creative aspects of working
with clients. That is what I enjoy."
PMK/HBH has offices in
Hollywood and New York. It merged with Huvane Baum Halls
WALNUT INDUSTRY REVIEWS PR
The California Walnut
industry has begun an RFP process to review its $2.5M PR
account for 2008. The industry, which is marketed through
the Walnut Marketing Board (federal) and California Walnut
Commission (state), is comprised of 4,000 growers and 57
Torme Lauricella PR is
the incumbent for the contract, which must be re-bid every
The account covers outreach
to consumers, health professionals and the media with the
overall goal of boosting consumption of California walnuts
in the U.S.
The RFP covers the marketing
year from Sept. 1, 2008 to Aug. 31, 2009 with two possible
The current budget breaks
down to $1.65M from the WMB and $900K from the CWC for PR.
Michelle McNeil, marketing
director, is overseeing the RFP ([email protected]).
Proposals are due Nov. 2.
Edition, October 3, 2007, Page 2
RUNS STEALTH PUSH FOR MICROSOFT.
is waging a behind the scenes campaign on behalf
of Microsoft to defeat archrival Googles $3.1B acquisition
of DoubleClick, the company that helps clients place and
track online advertising.
WPP Group unit also established I-comp.org (Initiative for
Competitive Marketplaces) as a discussion forum to hammer
out privacy and competition issues, according to a page
4 report in the Sept. 26 Wall Street Journal.
according to its website, is a joint initiative sponsored
by Microsoft and B-M to highlight principles in online services
and important industry discussions around copyright, privacy
is staffed by B-M people in New York (Kathryn Yontef), San
Francisco (Carolyn Dealey) and London (Jonathan Dinkeldein
and Pernille Goodall).
CEO Mark Penn is an advisor to Microsoft. The cover of his
book, Microtrends, features a blurb from Microsofts
wrote that Penn has a keen mind and a fascinating
sense of what makes America and the world tick, and you
see it on every page.
PLUGS GREEN BRACELETS.
PR reports that President Clinton raised $25K for the Diamond
Empowerment Fund when he was filmed wearing its green bracelet
during the VH1 Save the Music gala at The Tent at New Yorks
Lincoln Center on Sept. 20.
is the brainchild of entrepreneur Russell Simmons, founder
of Def Jam Records and Phat Farm clothing line.
contributes $20 to DEF from the sale of each $125 green
bracelet sold by Simmons Jewelry Co. DEFs funds are
earmarked for economic and educational development in South
Africa and Botswana.
met with Clinton backstage at the show and explained his
told the former president that SJC chief Scott Rauch promised
to give DEF $25K if Clinton wore one on stage.
wore a bracelet and waved his wrist before the cameras,
according to Janice Torres of JLM PR. The image was seen
by millions of TV viewers, she added.
reps both Simmons and his jewelry company.
LULING MOVES TO N.E. UTILITIES.
van Luling, a veteran of Bank Rhode Island; Manning, Selvage
& Lee and Aetna Life & Casualty joined Northeast
Utilities on Oct. 1.
VP-communications, van Luling reports to Gregory Butler,
senior VP and general counsel, of the Connecticut-based
energy company that serves more than two million New England
Luling handled PR, public policy, customer communications
and advocacy development at the Rhode Island bank.
she headed MS&Ls Boston office and led the corporate
social responsibility practice.
began her PR career at Aetna, rising to the senior VP-corporate
affairs slot in an 11-year stint there.
MAINE BOAT BUILDERS
SAIL WITH NMC.
Marshall Communications has won a competitive bidding process
for a six-figure account to bolster Maines boat building
and marine trades.
sector is an important industry for the state and seen as
key to its future economic growth. More than 450 companies
and thousands of jobs are linked to the marine trades.
$400K contract runs through February 2009 with an option
year that could stretch to 2010. It
was not immediately clear how many firms competed for the
has worked with the Maine governors office, as well
as the states economic development entity and Office
of Tourism in the past.
firms contract is with the Maine North Star Alliance,
an effort setup by Gov. John Baldacci to support workforce
programs last year in the wake of the announced closing
of the Brunswick Naval Air Station in 2001.
will handle statewide and international PR for the Maine
boat building sector.
JOINS IPGS LIFESTYLE GROUP.
Colton, a founding member of the Marketing to Moms Coalition,
has joined Interpublics Current Lifestyle Marketing
unit in Chicago.
agency designs grassroots campaigns, influencer outreach,
word-of-mouth programs, social media efforts and brand revitalizations
in order to reach todays highly mobile consumers involved
in a slew of various activities.
who ran Colton Communications, has worked on campaigns for
Procter & Gamble, Kraft, Harley-Davidson and Ryland
Moms Coalition works to trump the $1.7T buying power of
mothers, money that is spent on themselves, families and
bemoans the outdated media images of mothers as either frantic
working women rushing home to tend to families, or as superwomen
able to perfectly balance work and family.
Hughes, senior VP-communications at Atlanta Spirit, is joining
Atlantas Hope-Beckham on Oct. 15.
handled PR for the Spirits Atlanta Hawks (NBA), Atlanta
Thrashers (NHL) and Philips Arena properties.
effort included the Thrashers bid for a franchise and the
launch of its `99-`00 debut season, induction of the Hawks
Dominique Wilson to the Hall of Fame and building of the
arena to house both teams.
(41) is a 15-year veteran of Ted Turners Turner Broadcasting
System, which is a unit of Time Warner Co. He transitioned
from TBS to AS following its purchase of the teams and arena
president Bob Hope and chairman Paul Beckham are Turner
was VP for the Atlanta Braves (MLB) and Hawks, while Beckham
was involved with creation of the Superstation and CNN.
Edition, October 3, 2007, Page 3
WELLINGTON NAMED RD PUB.
Jeff Wellington, president
and group publisher of The Parenting Group since December
'05, is moving to Reader's Digest as publisher on
At Parenting since `98,
Wellington guided its transition from Time Inc. ownership
to Stockholm-based Bonnier Group. That deal was sealed in
Wellington reports to
Eva Dillon, president of RD Inspiration and group publisher.
RD publishes in 21 languages and reaches more than 80M readers
in 60 countries.
NEWSDAYS PHELPS TO LAT/D.C.
Timothy Phelps, who was Washington bureau chief for Newsday,
is joining sister paper, Los Angeles Times, in the
He is investigative editor in charge of enterprise and
Phelps has reported for the Baltimore Sun, Providence
Journal, St. Petersburg Times and New York
Times. He also co-authored a book about Supreme Court
Judge Clarence Thomas' nomination battle.
Phelps, a U.S. Army veteran, joins the paper on Oct. 29.
He will report to Doyle McManus, bureau chief.
CBS CREATES EYELAB.
CBS is unveiling "EyeLab," a website that will
feature short clips of its programs free of charge.
The Wall Street Journal reports EyeLab runs counter
to network competitors who are focused on getting their
full-length shows on the web.
Quincy Smith, president of CBS Interactive, says his network's
research shows that less than a third of CBS' web audience
want entire programs on the web.
CBS likened EyeLab content to the videos that air on YouTube,
which played a role in its development.
The WSJ reports the CBS was inspired by a video on YouTube
called "Endless Caruso One Liners" that carries
"pat catchphrases from scene crimes" made by the
star of "CSI Miami."
The seven-minute video has been viewed more than a million
ECHOSTAR GETS SLING.
EchoStar Communications, which serves more than 13.5M customers
via its Dish Network, is acquiring Sling Media for $380M.
SM's "Slingbox" is billed as a "place-shifting"
device that enables people to watch TV shows whenever or
wherever they want.
The company's Sling Entertainment Group is working with
content creators and owners to develop programming such
as Clip + Sling to give people clips and segments of their
favorite TV shows.
EchoStar was an early investor in SM, as was Hearst Corp.
and Allen & Co.
The Englewood, Col.-based company also announced that it
may split into two publicly traded companies. EchoStar would
continue to run the Dish network, while spinning off its
technology and infrastructure group, which is the leading
developer of digital video recorders.
SONYS BAER TO CBS FILMS.
Amy Baer, executive VP-production at Sony Corp.'s Columbia
Pictures unit, has joined the fledgling CBS Films operation
CBS chief Les Moonves announced in March plans to produce
up to six films a year with budgets capped at $50M each.
Baer will handle development, production, distribution and
marketing of the pictures.
Prior to joining Columbia, Baer worked at TriStar Pictures
for five years, moving up to chief of production. She also
worked at Guber-Peters Entertainment.
Baer is paired with CBS Films COO Bruce Tobey who has been
handling financial, legal and video distribution matters
relating to the new unit.
He also is in charge of lining up financial partners.
ABC NEWS REVAMPS.
ABC News chief David Westin has named WABC (New York) general
manager Dave Davis executive VP, programming in an effort
to centralize operations.
The move frees up Paul Slavin, who was senior VP-worldwide
news gathering for domestic and foreign bureaus, to concentrate
on digital operations.
Davis, who turned around the Big Apple station, takes charge
of ABC News programs such as "Good Morning America,"
"20/20," "This Week with George Stephanopoulos,"
"PrimeTime," "Nightline" and "World
DISCOVERY CHANNEL MOVES TO
Discovery Holdings, the parent of the cable network that
reaches 1.5B people worldwide, is negotiating with Advance/Newhouse
Communications to obtain its 34 percent stake in Discovery
The plan, according to a Securities and Exchange Commission
filing, would give A/NC DH shares, and pave the way for
a public stock holding of DC.
David Zaslav, the former president of NBC Universal's cable
operations who joined DC in January, has been whipping the
place into shape. His major moves include slashing payroll
by 25 percent, and shuttering the more than 100 Discovery
DC's properties include Animal Planet, Military Channel,
Travel Channel and Science Channel.
ECONOMIST BUILDS ONLINE BUZZ.
The Economist has identified 100 top political bloggers
and provides them content before the material is published,
Mike Seery, chief information officer of The Economist Group,
told the AOP forum in London.
The goal is to build a "buzz around the thing before
it's there" in print, he told the audience. The tips
also generate a lot of traffic to the magazine's site.
who was mergers & acquisitions reporter at the Wall
Street Journal, is now the deals editor at the paper.
The Deal Journal appears in the Deals & Dealmakers page
in the Money & Investing section of the paper. The Dow
Jones unit will name an M&A reporter to replace Berman,
who joined the paper in `01. He is a BusinessWeek
news continued on next page)
Edition, October 3, 2007, Page 4
LP SUED FOR DISCRIMINATION.
LP, the financial media giant founded by New York Mayor
Michael Bloomberg, has been sued for allegedly discriminating
against pregnant women who took maternity leave.
case filed in U.S. District Court in Manhattan charges that
women who announced they were pregnant were replaced with
more junior male staffers. They also say that their job
responsibilities were reduced.
says the suit is meritless and that it will vigorously defend
DILENSCHNEIDER IS STRAIGHT
Bob Dilenschneider carries
some Excedrin tablets with him into some tough client meetings
and hands them to the client if he/she gets worked up over
his counsel, according to a Newsweek (Oct. 1) profile
of The Dilenschneider Group CEO.
"I ask them if they'd
like to take some and calm down before we go further,"
said Dilenschneider to Newsweek editor-in-chief Richard
Smith in the piece that is headlined "Straight Talker."
Dilenschneider said it
was an easy decision to leave the CEO post at Hill &
Knowlton because he became bogged down in administrative
He left at the urging
of friends to "get back out and do what I really liked
doing, which was advising top executives."
In describing his work,
Dilenschneider said: "The court of public opinion is
very important and it creates a premium" for a company's
stock and stakeholders. His job is to maximize that premium.
He also helps clients
in tough situations to "get out of scrapes as quickly
and elegantly as they possibly can."
VERIZON REVAMPS 'CENSORSHIP'
Verizon Wireless made
an "incorrect decision" when it decided to reject
a text message from abortion rights group NARAL, according
to a statement released Sept. 27 that was attributed to
spokesperson Jeffrey Nelson.
The New York Times
ran a front page feature the same day about VW's refusal
to run NARAL's program.
Nelson said senior VW
executives have reviewed the NARAL case, and decided that
it was an incorrect interpretation of a "dusty internal
policy." The company has "fixed the process that
led to this isolated incident."
The Verizon/Vodafone venture
initially told NARAL it turned down the text because its
does not accept programs that promote an agenda or that
may be deemed controversial or unsavory to any of its users.
The NARAL messages, however,
are received by only those who have signed up for them.
Nee has been promoted to senior VP-business development
at DC Comics. He is expected to push for synergies with
sister companies such as Warner Bros Interactive Entertainment
and Warner Bros Digital Distribution. DC is the largest
English-language comics publisher and home to Superman,
Batman and Wonder Woman.
has started a new blog called "Shifting Careers,"
complementing the website's column of the same name for
entrepreneurs and independent business owners. Marci Alboher,
NYTimes.com's "Shifting Careers" columnist, writes
the blog covering tools and tips for changing careers, reader
success stories and Q&A forums with outside contributors.
Lawrence Ingrassia, business
editor of the Times, said the blog is part of an effort
to include more small business coverage.
Alboher is a former corporate
lawyer who has written about workplace issues and careers
for The Times since 2001.
has compiled a list of the most powerful 100 people in sports.
Rounding out the top 10 are, for 1 to 10: Roger Goodell,
NFL commissioner; Tiger Woods; David Stern, NBA commissioner;
George Bodenheimer, president of ESPN, ABC Sports, co-chair
of Disney Media Networks; Bud Selig, Major League Baseball
commissioner; Brian France, chairman and CEO of NASCAR;
Dick Ebersol, chairman of NBC Universal Sports & Olympics;
Phil Knight, chairman of Nike; Sean McManus, president of
CBS News and Sports, and Rupert Murdoch, chair/CEO of News
St. Louis Post-Dispatch said it has completed
an offering of early retirement incentives to the first
60 staffers who accepted. The deal includes cash payouts
and enhanced retirement benefits and was geared toward 50+-year-old
employees who had been at the Post-Dispatch for at least
The paper, which is owned
by Lee Enterprises, said its annual savings from its early
retirement program is estimated to be up to $4.4M.
is calling for entries for its "Best of CES"
Awards at the 2008 International Consumer Electronics Show
(CES) in Las Vegas.
Each year, CNET editors
receive hundreds of entries from companies hoping to be
selected as one of the hottest products at the show. Submission
is free and can be accessed through an online form at http://www.cnet.com/best-of-ces.
The deadline to submit is November 30, 2007. Awards are
given in 10 categories, including Best of Show and the Peoples
Voice. The winners of the Best of CES awards are selected
by the CNET editors, who are looking for the most innovative
product that will set the standard from which all other
products are measured in the coming year.
Williams & Wilkins, part of healthcare publisher
Wolters Kluwer Health, said it will take over publishing
of the Journal of Investigative Medicine, covering
the field of clinical and scientific research as the official
journal of the American Federation for Medical Research
(AFMR). LWW takes over with the January 2008 issue of the
journal, which is published eight times a year, including
two regional meeting abstract issues.
Edition, October 3,
2007, Page 5
OF PR FIRMS
DIALS FOR PUDDING.
firm SutherlandGold Group is guiding the launch of PuddingMedia's
free ad-supported Internet phone service, which scans calls
to display advertising relevant to the conversation.
service, which is in beta mode and can be tried out at thepudding.com,
is aimed to eventually include traditional land-line and
mobile phones, as well as Internet calls, known as VoIP.
New York Times, in previewing The Pudding Sept. 24,
noted it raises questions about the line between target
advertising and violation of privacy.
company said it is not keeping records or content logs of
phone calls. It compares the technology to Google Gmail
service, which scans emails for keywords that produce ads.
Jostedt, who handled the Skype Internet phone service account
at Spark PR, is working on The Pudding for SutherlandGold,
a San Francisco-based firm of senior tech PR execs.
Media is based in San Jose.
SHAREHOLDER ACTIVISTS CAN
Makovsky & Co.s
annual survey of executives at the largest U.S. companies
found half of respondents see shareholder activism strengthening
the health of public companies.
Those findings counter
prevailing wisdom that U.S. business leaders see such activsim
as a distracting or deletrious influence, according to New
The firm found that 68
percent cited pressure exerted on corporate leadership as
a cause for ethical breaches in corporate America. Only
18 percent cited ignorance of todays ethical standards.
Harris Interactive conducted
the polling of 284 senior executives (directors and above)
for Makovsky across Fortune 1000 companies.
Aker Partners, Washington, D.C., has aligned with
NanoReg, a professional services firm focused on the nanotech
sector. The partnership is aimed to help nanotech companies
monitor, address and resolve environmental, health and safety
issues concerning nano-engineered products, according to
NanoReg head John DiLoreto. ...The web portal Findanexpertonline.com
says it is averaging 2,500 hits a day and is positioning
itself as a resource for fast-tracking PR efforts. It has
launched a Find An Expert broadcast email service
that allows journalists and speakers bureaus to post
a request for experts. Experts who sign up on the site can
post articles, discuss topics in forums, and put events
like book signings on a calendar. Membership ranges from
$100/month down to $50/mo. ..Fleishman-Hillard
said it has committed to becoming carbon neutral by the
end of 2008 as the firm announced a sustainability communications
practice. As part of the pledge, the firm will reduce its
global energy consumption and decrease the CO2 it produces.
SVP Malin Jennings heads the new unit.
SMR, New York/Meredith Corp., as AOR for PR for BHG.com,
the web portal for Better Homes and Gardens magazine.
Group, New York/Diamonair, Toronto-based jewelry
and accessories brand, for re-branding, including PR, in-store
visuals, online work, mailings and advertising.
Lee Communications, New York/Sobieski Vodka, for
U.S. entry of the Polish vodka brand.
Cumberland PR, New York/Wiggles, wigs for dogs, for
PR, and Nostalgia, a consumer brand from Helman Group, for
Hammond & Associates, New York/Relais & Chateaux,
hotel and restaurant association, for media and marketing
for its 33rd International Congress in D.C.; Pilara, sporting
and residential community outside of Buenos Aires, and Sears
Holding Corp., for consumer and media events followed by
a national rollout for K-Marts new collection of Abbey
Hill and Martha Stewart Everyday products.
Group, East Rutherford, N.J./Intermedia, hosted Microsoft
Exchange services for small and mid-sized businesses, as
Communications, Lambertville, N.J./Quick Chek, fresh
coffee and food service, Philly Pretzel Factory, 100-store
franchise, as AOR for both.
Image, Falls Church, Va./Indus Corp., federal IT
solutions provider, for branding and marketing communications
Group, Atlanta/Cbeyond, managed services for small
business, as AOR for PR.
Raleigh, N.C./Randy Parton Theatre, new N.C. performance
venue, for integrated marketing.
& Timmons, Chicago/Barton Brands, as AOR following
a review for PR, event marketing, promotion and counsel.
BB is part of Constellation Brands. Initial focus is Cocktails
by Jenn, Old Pulteney, and 1972 Ridgemont Reserve.
Group, Minneapolis/AmericInn; The Ivy Spa Club; Angies
Kettle Corn; Certes Financial Pros, and Icon Services Corp.,
PR-IR, Boulder, Colo./Envysion, web-based video service,
Tempe, Ariz./Addison Taylor Fine Jewelry; Perceptive Learning;
GarageFly; iMedica; Create & Taste; ShowBiz AZ; Sea
Spa skincare, and The Urban Tea Loft, for adv. and PR.
Hill Marketing, Portland, Ore./Yost Grube Hall Architecture,
for integrated marketing and PR.
Communications, Los Angeles/Ivy Academia, charter
school in L.A. Unified School District, as AOR for PR and
Marketing, Newport Beach, Calif./The KN Karen Neuburger
lifestyle brand and its parent company, KN Ltd., for PR
and influencer programs for its brands.
Edition, October 3, 2007, Page 6
D S SIMON NAMED IN VNR NOTICE.
operator Comcast said it is "perplexed" by the
Federal Communications Commission's proposed $4K fine against
its CN8 network for airing portions of a VNR on behalf of
a sleep aid product.
S Simon Productions, New York, distributed the VNR, which
was the subject of a complaint to the FCC by the Center
for Media and Democracy and Free Press. Simon deferred to
the National Association of Broadcast Communicators for
comment. The group told O'Dwyer's: "This is the beginning
of an administrative process to determine the legality and
appropriateness of the Commission's proposed action, and
it's important to let that process run its course."
"process" was set into motion by the FCC's Sept.
21 Notice of Apparent Liability for Forfeiture, which outlined
its basis for proposing the $4K finethe lowest fine
possible for sponsorship ID violationsagainst Comcast.
The FCC contends that much of the VNR, for "Nelson's
Rescue Sleep," aired during a segment on the news program
"Art Fennell Reports" and the federal agency concluded
that "even though CN8 received this material at no
charge, it falls within the exception" that calls for
a disclosure of its origins.
Fitzmaurice, senior director of corporate communications
for Comcast, said the FCC's disclosure rule does not cover
cable programming. She told this website: "Even if
it did apply to cable programming, there was no benefit
or exchange of value for showing the VNR, and these were
decisions made by journalists with their own editorial judgments."
said she believes there are a number of similar cases under
investigation, including additional cases involving Comcast,
as well as broadcasters and other cable operators.
DDB TAKES BEST IN SHOW AT
More than 180 PR practitioners
attended the 39th Annual PR Society/National Capital Chapter
Thoth Awards Gala on Thursday evening, Sept. 20 at the National
Press Club in Washington. The event recognized the best
public relations programs, accomplishments and practitioners.
The Best of Show
award for public relations excellence and one Thoth Award
went to DDB Issues & Advocacy and its client HopeLab
for the first video game scientifically shown to improve
health-related outcomes for young people with cancer.
Washington-based DDB Issues
was charged with launching ReMission, while influencing
an emerging media awareness of games that can improve health.
Crosby and Ogilvy big winners
Ketchum Public Relations
picked up the most awards this year, with two Thoth Awards
and four Certificates of Excellence.
received the second largest number of awards with two Thoths
and two Certificates each. Ogilvy Public Relations Worldwide
had the third largest number of awards with two Thoths and
For a complete list of winners, visit www.prsa-ncc.org.
consultant to the Univ. of Marylands Office of Professional
Studies, to Widmeyer Communications, Washington, D.C., as
a VP in its higher education division. She was previously
manager of educational program development at George Washington
Univ.s Center for Professional Development.
for Bloomberg News in Charlotte, N.C., to Neusner Communications,
Bethesda, Md., as a senior writer.
of the public affairs and issues practice for Weber Shandwick/Chicago,
to CKPR, Milwaukee, as senior VP and director of the office,
taking over for Jill
who is shifting to a part-time role with the firm. Mose
was previously at VSA Partners, an adv. and corporate comms.
firm in the Windy City. He also had stints with Ogilvy,
Burson-Marsteller and Edelman.
account manager, Marketing Werks, to Wheatley & Timmons,
Chicago, as an A/S to manage and develop the Sargento Foods
and Brand Sense Partners accounts.
VP at Mullen PR, to Airfoil PR, Detroit, as VP in its B2B
senior VP and managing director for FischerHealth, to Fleishman-Hillard,
Los Angeles, as senior VP to lead its healthcare group.
She had previously headed Porter Novellis L.A. healthcare
practice and earlier worked at managed care organization
of economic development and marketing, San Diego Regional
Economic Development Corp., to the Burnham Institute for
Medical Research, La Jolla, Calif., as VP of communications.
former Cohn & Wolfe staffer, to Argyle Communications,
Toronto, as a senior consultant. The firm has also added
Annie Zeni as
a consultant and
as an A/C.
Hlinko to president and CEO, Grassroots Enterprise,
Washington, D.C. He was VP of marketing and creative engagement
and takes the reins from Arvind Rajan, who slides into the
role of chairman.
Kargas and Maclaren
Latta to principals, Carmichael Lynch Spong, Minneapolis.
Kargas leads the firms Denver office, while Latta
works out of Bozeman, Mont.
Mouton, former principal consultant for CapGemini/Ernst
& Young and supervisor for Gelco Information Network,
is taking over as executive director of the Pinnacle Worldwide
network of independent PR firms. Lynn McCarthy has announced
her retirement after 23 years in that post. McCarthy is
returning to an active role with Pinnacle member Northstar
Counselors in Minneapolis.
French, president and CEO of French/West/Vaughan,
Raleigh, N.C., to the board of trustees of the Rock and
Roll Hall of Fame and Museum in Cleveland.
Edition, October 3, 2007, Page 7
BEING TAUGHT AS PUBLIC SERVICE.
professor Karen Russell of the University of Georgia, who
answered a telephone call from this website by blogging,
"Why I'm not returning Jack O'Dwyer's phone call,"
has said she is too busy to take up a discussion of PR education
with this website and is not qualified to act as the spokesperson
for PR education.
blogged on Sept. 25 that: "Jack O'Dwyer called this
morning while I was in class to ask my opinion about the
current debate about the worthiness (or wastefulness) of
an education in PR. I've decided not to return that call."
issue has been raised in recent weeks by advice in the Princeton
Review (not part of the University) that a "broad"
education and not PR courses is the best preparation for
a PR job and a finding by PR researchers that only 10-15%
of those hired for PR jobs majored in PR. The research was
done by Rob Flaherty of Ketchum, Pat Ford of Burson-Marsteller,
and Michelle Hinson of the Institute for PR.
e-mailed rather than called odwyerpr.com, saying she was
too busy at work and did not feel qualified to act as the
spokesperson for PR education.
People are "Social Servants"
in February said she teaches PR students that they should
"first serve society" and that this is important
for them to learn no matter what career they choose.
said she does not share the assumption that "PR research
and education should work solely in service to the profession."
She said she agrees with fellow professor Betty Jones who
"tells her students that they're public servants."
says that in monitoring blogs in the past year she has been
"surprised and disappointed at the level of criticism
aimed at PR education" and that she didn't understand
"the degree to which practitioners feel our students
are unprepared for, or even incapable of, participation
in the work world."
comments touched off entries to her blog including one from
Marcel Goldstein, senior VP of Ogilvy PR Worldwide, Washington,
D.C., who asked: "Why do graduates from the liberal
arts consistently provide the PR profession with better
writers, broader readers and more logical, analytical thinkers?"
told this NL that he hired dozens of PR people over the
years and has reached this conclusion.
in 1999 authored a history of the early years of Hill &
Knowlton under the name of Karen Miller (Voice of
Business: H&K and Postwar PR).
not my job to defend PR education," she said on her
blog Sept. 25.
"teaching PR" blog provides "thoughts on
teaching PR in the Grady College of Journalism and Mass
Communications at the University of Georgia."
NL e-mailed Russell some of the current criticisms of PR
including charges by New York Times columnist Frank Rich
that it is "press avoidance, marketing, sloganeering,
spinning, sales strategy and lacking in substance"
and the comment by Washington Post columnist Gene Weingarten
that PR people are "pathetic dillweeds" (made
after the contacts on releases couldn't answer any of his
VIES FOR S.W. PRS DIRECTOR SLOT.
veteran Jim Haynes, a 1959 journalism graduate of the University
of Texas who was at Texas Eastern Corp., Tracor, and several
PR firms including his own business, has accumulated the
necessary ten signatures to become a petition candidate
for S.W. district of PR Society.
nominating committee did not nominate any candidate although
Marlene Neill, a communications specialist for Waco, Texas,
was the sole candidate. This was the first time the nomcom
had rejected a sole candidate from a district, Society veterans
say. The PRS board, which is having difficulty finding candidates
from all ten districts, has proposed replacing the districts
with five "regions."
a 1993 journalism graduate of the University of Kansas,
is working on a M.A. at the University of Missouri School
of Journalism. She was president of the Central Texas chapter
of PRS in 2006 and has been in PR 12 years. Associates said
PRS leaders told Neill she did not have sufficient background
in PR nor enough activities in PRS and to try again.
Active in TPRA, IABC
has been active in the Texas PR Assn. and Int'l Assn. of
Business Communicators as well as PRS.
received the PRS/Austin statewide award in 1991 and received
presidential national citations of PRS in 1988, 1989 and
biography submitted to O'Dwyer's Directory of PR Executives
does not indicate he was president of a PRS chapter. Candidates
have to have headed a chapter, district, section or national
committee or to have voted in an Assembly. He was exec.
dir. and president of the Texas PR Assn. and was on the
executive board of IABC. He was named a lifetime member
of TPRA and received its Golden Spur Award. He also served
as chairman of the PR Foundation of Texas. He was assistant
dean, professional programs, University of Texas at Austin
from 1982-86 and with KCBN PR from 1977-81 as SVP and executive
VP. Currently he is a senior consultant at QuickSilver Interactive
Group, Rockwall, Tex.
FCC ASKED TO PROBE PRODUCT
Product placement is under
attack by two top Congressmen who believe the "blurring
of the line between advertising and content" is unfair
and deceptive if it occurs without adequate disclosure to
the TV viewing public. That's the message that Reps. Ed
Markey (D-Mass.) and Henry Waxman (D-Calif.) have for Federal
Communications Commission chief Kevin Martin.
The duo fears the possibility
that product placement may "undermine the integrity
of television programming itself." There were more
than 4,000 cases of product integration on network
TV in `06. The business represents a $2.7B market.
Markey and Waxman, in
a letter to Martin, contend that changes in the marketplace
and technology are fueling the release of placements. They
note that 40 percent of TV households have DVRs and half
those homes skip commercials.
The Congressmen want the
FCC to review the "criteria broadcasters and cable
operators currently use to distinguish between commercial
and creative content."
Edition, October 3, 2007,
education is undergoing a healthy discussion
on blogs and websites and we hope it will lead to changes.
On the chopping block is whether anyone should study PR
at the undergraduate level.
larger argument is whether there should be any vocational
courses in college at all. Fans of Allan Bloom (Closing
of the American Mind) argue there shouldn't.
ask: why go to a fancy restaurant and order hamburgers or
hot dogs when you can have esoteric, far healthier dishes
at the same price?
of thousands of youths are studying "PR" when
the term has all but disappeared from corporations (replaced
by "communications"). Media attack PR constantly
and nine books on PR have "spin" in their titles.
18-year-olds being sold a bill of goods (at $25K/year and
up) by people who should know better?
take is that PR is a sophisticated, complex set of activities,
many of them conducted in deep secrecy.
the corporate side, confidentiality is so important that
some PR pros think "corporate diplomacy" best
captures today's "walking on eggs" atmosphere.
PR recruits soon learn that there are things they're supposed
to know and things they're not supposed to know or even
intelligence and working behind the scenes (such as to kill
or at least soften a negative story) are so much a part
of a PR person's job that it starts to resemble espionage
of The Oklahoman told the local PRS chapter last
year that a big problem is PRS members who go to the ad
dept. or publisher to get stories yanked or changed. This
goes on "daily" and it "gets me angry and
my bosses angry," columnist Steve Lackmeyer told a
been reading spy novels lately and find the level
of secrecy in PR is similar to that in intelligence. Spies
often do not know what fellow spies are up to. One problem
with "public diplomacy" and "corporate diplomacy"
is that the separation of diplomacy and spying is often
not clear. PR veterans say overseas PR pros are "prime
prospects" for CIA work. Also, "anything goes"
in spying since you're dealing with "the enemy."
Spies can be recruited by blackmail (seduce a bureaucrat,
threaten exposure) or with lots of cash. Harlot's Ghost
(1,400 pp) by Norman Mailer is the definitive work on the
studying PR, students should have access to both
the positives and negatives of this career. Best way is
and other PR websites including the most critical. This
is no time for censorship. PR textbooks provide a "peaches-and-cream"
view of PR and need a reality check. Wikipedia's section
on PR quotes the Encyclopedia of PR by Robert Heath as saying
that PR helps organizations to achieve "mutually beneficial
relationships." Audiences and the press don't want
"relationships" but rather the straight facts
and their questions answered.
disappointed when a PR professor won't talk to us.
Prof. Karen Russell of the Univ. of Georgia last week blogged:
"Why I'm not returning Jack O'Dwyer's phone call."
It was quickly sent to us by other bloggers. Russell said
she was busy with a three-hour class on "PR Writing."
We'd like to know what she teaches since writing skills
of PR and other grads are said to be lacking by PR employers.
Editors are interested in the materials in press releases
but even more so in contact points. Can the writer make
sources available? Russell teaches PR is public service
and PR pros are "public servants."
For an example of how
PR is conducted, students should study the current behavior
of the largest collection of PR people in the U.S.the
Elected chair Rhoda Weiss
has so far this year addressed only one of the 15 largest
chaptersher home chapter of Detroit, which will host
the 2008 annual conference of PRS. But what of the other
14 including New York, the biggest single-city chapter with
about 600 members; National Capital, the biggest with nearly
1,200; Georgia, second biggest with 900; Chicago, fourth
biggest with 500+, and Los Angeles, fifth biggest with 500+?
Weiss has been in hiding from most of the members through
most of her tenure. She has answered no questions of any
reporter on PRS itself (finances, APR program, student society,
governance reform, "PR for PR," etc.) or the Princeton
Review's advice against PR courses. Ditto for "President"
Bill Murray, paid staff head, who has spoken to only one
chapter since arriving Jan. 22. His only "interview"
was with Auburn PR students who chided him for being unknowledgeable
flow to the members is at its lowest point ever.
The binder to 2007 Assembly delegates did not even list
the delegates nor are they on the PRS website. PRS has refused
to give members transcripts of the 05 and 06
Assemblies. Despite the arrival of Phil Bonaventura as CFO,
there has been no filing of IRS Form 990, no Foundation
financials on the PRS website (as of last week), and no
PRS financials in the Assembly binder (when there used to
be). A non-member was hired for a PR post, again proving
members are virtually barred from their own h.q. (only two
of the 55 staffers). Censorship and lack of interaction
mar the PRS website. A proposal to squash the ten districts
into five "regions" is being debated in a private
e-group barred to regular members. Mike Holoweiko's proposal
to model PRS governance on the ABA and AMA, made in 2006,
was not allowed on the PRS website or in any PRS publication.
He sent it to the 109 chapters but we know of none that
used it. No other chapter supported it publicly. Art Stevens,
2006 president of PRS/N.Y., refused to put it on the chapter
website, saying he would follow the structure of PRS in
which power flows from the national board to chapter boards
to members. This confirmed Holoweiko's main complaint: PRS
is run from the top-down, like a corporation, rather than
from the membership up, like an association should be run.